JPH0649248Y2 - Showcase display device - Google Patents

Description

[Detailed Description of the Invention] [Industrial field of application] This invention is a showcase having a main body case with a U-shaped cross section, which is provided in the upper rear corner of the storage to attract the customer's eyes to the product and to purchase the product. The present invention relates to a display device provided so as to have a display.

[Conventional technology]

A multi-stage open showcase shown in FIG. 2 is known as a showcase. In the figure, a main body case 1 having an opening 1a for taking out a product on a front surface is an outer box 2 made of a heat insulating wall.
And an inner box 3 which is arranged with a proper space between the inner box 3 and the outer box, and a compartment 4 is formed inside the inner box 3. The interior 4 is divided into upper and lower stages by display shelves 5, and a mirror 71 serving as a display device is provided at the upper rear corner.

In the above open showcase, the product 10 is displayed and stored in the display shelf 5. On the other hand, the inside air is circulated through the gap between the outer box 2 and the inner box 3, and is cooled by a cooler (not shown) arranged in the gap, and the inside 4 is cooled by the cooling air.
Item 10 is refrigerated. The mirror 71 shows the product 10A on the display shelf 5A immediately below it to the customer as an image 10S. Therefore, the display effect is enhanced by making the product 10A easy to see and showing the product 10A in the depth direction on the display shelf 5A in front of the customer.

[Problems to be solved by the device]

By the way, the conventional display device using the mirror 71 is only for products on the display shelf 10A immediately below the mirror 71,
This is easy to see and only enhances its display effect.
For this reason, it is desired to be able to advertise products with a wider variety of contents.

It is an object of the present invention to provide a display device of a showcase that makes it easy for customers to see the products on the display shelves and can advertise the products to the customers with a richer content.

[Means for Solving the Problems]

In order to achieve the above object, according to the present invention, it is provided at the upper rear corner of the inside of the case formed inside the main body case having a U-shaped cross-section with the opening for taking out the product, and is directed obliquely downward to the front. In a display device of a showcase including a mirror, a half mirror having both reflection and transmission functions is used for the mirror, a light source is arranged behind the half mirror, and an advertisement pictogram is arranged in front of the half mirror. The translucent advertising board marked with is detachably installed,
It shall constitute a display device.

[Action]

If the light source is turned off and the advertising board is removed, the half mirror connects the image of the product on the display shelf to the front of the customer in the same way as a conventional mirror. You can advertise your product.

〔Example〕

FIG. 1 shows an embodiment of the present invention, and portions common or identical to those in FIG. 2 are designated by the same reference numerals.

In FIG. 1, 7 is a display device provided in the upper rear corner of the interior 4, and 72 is a half mirror mounted in place of the conventional mirror (71 in FIG. 2). The half mirror 72 has an appropriate light transmittance and has both a reflection function and a transmission function. Reference numeral 73 is a straight-tube fluorescent lamp that is a light source disposed behind the half mirror 72, 74 is a reflecting plate that reflects the light of the fluorescent lamp 73 forward, and 75 is fixed to the inner box 3 at both upper and lower ends. A pair of upper and lower supports 76 is a translucent advertising board that is inserted and supported in a removable manner and is installed in front of the half mirror 72, and on which pictograms for advertising a product are displayed.

In the above-described configuration, the display device 7 is used by first removing the advertising board 75 and turning off the fluorescent lamp 73 as the usage method A. In this case, the half mirror 72 receives the bright light from the front and becomes a mirror for the customer in front of the open showcase, and the product 10A on the display shelf 5A is displayed on the front of the customer as the image 10S in the same manner as the conventional one so that the customer can easily see it. , Also enhance the display effect.

Next, as a usage method B, the advertising board 75 is attached and the fluorescent lamp 73 is turned on for use. In this case, the half mirror 72 receives the bright light of the fluorescent lamp 73 from the rear side, and the function of the mirror is lost to the front passenger, and the light is transmitted. Therefore, the light of the fluorescent lamp 73 illuminates the pictograms on the advertising board 75 and impresses the customer with this.

As described above, the display device 7 has two functions according to the usage methods A and B. Therefore, how to use A, B,
Also, by changing the display content of the advertising board 75, the product 10 can be advertised in a great variety.

[Effect of device]

According to the present invention, a showcase is provided at the upper rear corner of the inside of the case formed inside the main body case having a U-shaped cross-section with the product take-out opening on the front side, and the mirror is provided obliquely downward to the front. In the display device, a half-mirror having both a reflection function and a transmission function is used for the mirror, a light source is arranged behind the half-mirror, and a translucent advertisement having an advertising pictogram displayed in front of the half-mirror. Since the plate is detachably installed and the display device is configured, it is possible to enhance the display effect by making it easier for customers to see the products in the uppermost stage of the storehouse, and to illuminate the pictograms on the advertising plate with a fluorescent lamp to enrich the advertising content. And a variety of advertisements can be performed.

[Brief description of drawings]

FIG. 1 is a sectional view of a display device showing an embodiment of the present invention, and FIG. 2 is a sectional view of an open showcase including a conventional display device. 1 ... main body case, 4 ... inside the room, 7 ... display device, 72 ... half mirror, 73 ... fluorescent lamp (light source), 75 ...
… Advertising boards.

Claims (1)

[Scope of utility model registration request] 1. A display of a showcase, which is provided at a rear upper corner in a cabinet formed inside a main body case having a U-shaped cross section with an opening for taking out goods on the front surface, and which is provided with a mirror in a front obliquely downward direction. In the device, a half mirror having both reflection and transmission functions is used for the mirror,
A display device for a showcase, characterized in that a light source is arranged behind the half mirror and a translucent advertising board on which advertising pictograms are displayed is detachably installed in front of the half mirror.