JP3663595B2 - Portal site providing device - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a portal site providing apparatus that provides a member with a portal site having contents corresponding to the attributes of the member.
[0002]
[Prior art]
As is well known, in order to be able to quickly obtain desired information out of an extremely large amount of information that can be obtained from the Internet, it is referred to as a portal site to a large number of Web sites in a field-specific form. A Web page group including the link is used.
[0003]
It is desirable for this portal site that the user can easily find the target Web site. That is, it is desired to be able to provide a portal site with contents according to the user, and such a portal site is also being provided.
[0004]
[Problems to be solved by the invention]
Now, in order to provide a portal site with content according to the user, the user's attributes must be associated with the content of the website in some form. However, the conventional portal site with content according to the user is provided. In the system, the person who provides the portal site grasps the content of the Web site and associates it with the attributes of the user. For this reason, it took a long time to incorporate a link to a new website into the portal site.
[0005]
Accordingly, an object of the present invention is to provide a portal site providing apparatus that can be easily managed and operated.
[0006]
[Means for Solving the Problems]
In the present invention, in order to solve the above-described problem, a portal site providing apparatus that provides a portal site having contents corresponding to a member to each of a plurality of members, and a plurality of types of personal attribute values for each of the plurality of members. Web site including attribute information storage means for storing attribute information and a plurality of solution page HTML data corresponding to different purposes, each of which can be used to achieve the corresponding purposes HTML data storage and return means for solution pages that store HTML data for a plurality of solution pages including a link to the request, and return the data for the solution pages according to the received request to the sender of the request, and for a plurality of solution pages Web sites that have links to any of the HTML data A target information storage means that is a means for storing target information consisting of evaluation points relating to each of a plurality of types of personal attribute values, and a means capable of changing the contents of each target information; For each of the solution page HTML data, rule information storage means for storing ranking rule information consisting of numerical data relating to each of a plurality of types of personal attribute values, and each of the plurality of solution page HTML data The numerical data corresponding to the average value of the evaluation points of the target information stored in the target information storage means for all the websites whose links are included in the solution page HTML data is calculated for each corresponding personal information value, Information consisting of those numerical data And ranking rule information generation means for storing the rule information storage means as ranking rule information about the HTML data for the solutions page, upon receiving the portal site access request from the member, the member which is stored in the attribute information storage unit For each of a plurality of solution page HTML data, each attribute data in the ranking rule information stored in the rule information storage means for the solution page HTML data is used as a weighting factor. An average value of individual attribute values in the information is calculated, and a specifying means for specifying one or more solution page HTML data from a plurality of solution page HTML data based on the calculated average value, and specifying by this specifying means HT for each solution page A navigation page HTML data creation / return means for creating navigation page HTML data including a link to ML data and returning it to the sender of the portal site access request , and a link to the Web site specified by the operator In addition to the solution page HTML data specified by the operator stored in the page HTML data storage return means, the target information specified by the operator is stored as target information relating to the specified Web site. An additional means to be added to the means is combined.
[0007]
According to the present invention, by changing the rule ranking information stored in the rule information storage means, the correspondence between the type of solution page that includes a link in the navigation page and the attribute of the member is changed. be able to. In addition, a link to a new Web site can be included in the portal page simply by causing the adding means to function.
[0008]
Therefore, if the portal site providing apparatus of the present invention is used, the portal site can be provided in a form that is easy to manage and operate.
[0011]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described below with reference to the drawings.
[0012]
An apparatus for providing a portal site according to an embodiment of the present invention is a portal site that includes a navigation page for a member and a plurality of solution pages including links to the navigation page. Is a device that provides a portal site adjusted according to attributes such as gender of the member. The portal site providing apparatus according to the embodiment is realized by installing various programs in a computer having a plurality of modems.
[0013]
FIG. 1 is a functional block diagram of the navigation page providing apparatus according to the embodiment. As shown in the figure, the portal site providing apparatus 10 includes an admission procedure unit 11, a data updating unit 12, a page creation providing unit 13, a usage status management unit 14, and an information holding unit 15 that holds information referenced and updated by them. It functions as a device consisting of The admission procedure unit 11, the data update unit 12, the page creation providing unit 13, and the usage status management unit 14 operate independently, and the admission procedure unit 11, the data update unit 12 and the page creation providing unit 13 are connected to the communication line 18. The usage status management unit 14 is connected to the page creation providing unit 13.
[0014]
The information holding unit 15 includes template information (not shown) for creating a member information database 21, solution page data 22, solution / content database 23, navigation database 24, usage database 25, and navigation page HTML data. Etc.
[0015]
The member information database 21 is a database that stores member information regarding each user (hereinafter referred to as a member) who can receive the portal site providing service by the present apparatus. As schematically shown in FIG. 2, the member information stored in the member information database 21 is “1” or “0” indicating whether the user ID has a corresponding attribute (male, female, etc.). And n types of personal attribute data, arrangement information for specifying the type of information to be included in the navigation page and the arrangement order of the information, and the like. Hereinafter, the n types of attributes in which the personal attribute data is included in the member information will be referred to as first type to nth type attributes.
[0016]
The addition of member information to the member information database 21 is performed by the membership procedure unit 11. This membership procedure unit 11 performs membership procedures in the same procedure as that performed by a system owned by a general Internet provider. However, the enrollment procedure section 11 displays a Web page as shown in FIG. 3 on the user's computer (browser) as a member during the procedure. Then, the gender, date of birth, information related to the field of interest / interest, etc. input by the user to the Web page are acquired, and the member information having the above-described configuration is generated based on the acquired information. And registered in the member information database 21.
[0017]
Each solution page data 22 held in the information holding unit 15 (FIG. 1) is an HTML document displayed as a solution page by the browser. The process of returning each solution page data 22 to the request source is performed by the page creation providing unit 13 having a function as a WWW server.
[0018]
Each solution page data 22 in the information holding unit 15 is associated with unique needs. Each solution page data 22 displays a plurality of sets of links to Web sites that can be used to solve the associated needs and explanations about the Web sites in a browser.
[0019]
For example, the solution page data 22 associated with the need to “check marketing information” causes the browser to display the image (solution page) shown in FIG. In this figure, underlined text (such as “market search (product / industry)”) is a link to a website, and the text shown below is an explanatory text relating to the website. . “Search materials”, “Search industry trend reports”, etc., to make it easier to find a website with the desired content from the websites linked to the solution page. This is a prepared category (hereinafter referred to as a solution category).
[0020]
That is, in this apparatus, there is a one-to-one correspondence between needs and solution pages. In addition, each need (solution page) is associated with several solution categories, and each solution category is associated with one or more Web sites.
[0021]
The solution / content database 23 held in the information holding unit 15 includes information defining the data structure, and the address (URL), name, and description of each Web site linked to one of the solution pages. Etc. are stored. The solution / content database 23 also stores target information regarding each Web site.
[0022]
As schematically shown in FIG. 5, the target information is composed of evaluation points relating to major classification attributes such as sex and age, and evaluation points relating to minor classification attributes such as “male” and “female”. This target information includes evaluation points regarding n types of small classification attributes respectively corresponding to the first type attribute or the nth type attribute whose personal attribute data is included in the member information.
[0023]
The target information related to a certain website stored in the solution / content database 23 is such that a high evaluation score is set for the attribute of the user targeted by the website. In other words, for websites mainly targeting men, target information having a male attribute evaluation score higher than a female attribute evaluation score is stored. In addition, for websites targeting a specific age group, regardless of gender, target information (or male attribute evaluation points and gender attribute evaluation points) set lower than other large classification attribute evaluation points. Target information equal to the female attribute evaluation score) is stored.
[0024]
Hereinafter, the use of the target information, the contents of the navigation database 24, and the operation of the data update unit 12 will be described together.
[0025]
The data update unit 12 includes a link addition process for adding a link to a new website to the solution page, a target information change process for changing the contents of existing target information, a navigation database change process for changing the contents of the navigation database 24, and the like. It has a function to perform.
[0026]
The data updating unit 12 executes each process when information (processing execution instruction) predetermined for each process is transmitted from a computer connected via the communication line 18. .
[0027]
First, the operation of the data update unit 12 during the link addition process will be described using the flowchart shown in FIG.
[0028]
At the start of the link addition process, the data update unit 12 includes the address, name, description of the content, target information, target information, and which needs (solution page) of the website to which the link is to be added (hereinafter referred to as the processing target website). Additional location designation information for designating which solution category to add the link to is acquired from the setter (the person who instructed execution of the link addition process) (step S101).
[0029]
Next, the data updating unit 12 updates the contents of the solution / content database 23 based on the acquired various information (step S102). Then, the data updating unit 12 links the solution page data 21 related to the processing target needs, which are needs specified by the additional position specifying information, to the processing target website in the solution classification specified by the additional position specifying information, and The description is corrected so as to be displayed (step S103).
[0030]
Thereafter, the data update unit 12 acquires target information regarding all the Web sites that are provided with links in the solution page data 22 for which the content has been corrected, from the solution / content database 23 (step S104). Then, the data update unit 12 generates needs point calculation information including n numerical data related to the processing target needs based on the acquired target information (step S105).
[0031]
In this step S105, first, standardization of major classification attribute evaluation points and standardization of minor classification attribute evaluation points in major classification units are performed for each target information.
[0032]
Specifically, the same proportionality coefficient is applied to the evaluation points relating to the subordinate subordinates of each subordinate major category so that the sum of the evaluation points relating to the subordinate subordinate categories becomes “100”. Further, the same proportionality coefficient is applied to the evaluation points of each large classification so that the sum of the evaluation points of the large classification is “100”.
[0033]
For example, if the target information to be standardized is the information shown in FIG. 5 (evaluation score “3” for men and evaluation score “2” for women), The proportionality factor “100 / (3 + 2)” is applied to the evaluation points regarding the small classification so that the sum of them is 100. That is, the evaluation points regarding men and women are 40 and 60, respectively. Further, assuming that the sum of the evaluation points for each major classification of the target information shown in FIG. 5 is “20”, the evaluation score for each major classification is multiplied by “100/20”. The standardized evaluation score for the classification “sex” is 20 (= 4 × 100/20).
[0034]
Thereafter, in step S105, the evaluation score for each minor classification of each target information is multiplied by the evaluation score for the major classification to which the minor classification belongs and 1/100.
[0035]
That is, as in the case described above, when the standardization is over and the evaluation score for the large classification “sex” is 20, and the evaluation score for men and women is 40 and 60, respectively, , 8 (= 20 × 40/100) and 12 (= 20 × 60/100) are calculated as the evaluation points regarding the women, respectively.
[0036]
Thereafter, in step S105, based on the evaluation points obtained for each target information, the average value of the evaluation points regarding each small classification is calculated. Information consisting of the calculated n average values is used as the need point calculation information.
[0037]
After generating the need point calculation information in this way, the data updating unit 12 stores the generated need point calculation information in the navigation database as related to the processing target needs (step S106), and ends the link addition processing. . If the need point calculation information to be rewritten has been directly rewritten (details will be described later), before this step, a process is performed to inquire the setter whether rewriting is allowed. Therefore, step S106 is executed only when it is determined that the rewriting can be performed.
[0038]
Next, the target information change process will be described with reference to FIG. This target information change process is instructed to be executed when the content of the Web site is changed or when inappropriate target information is set.
[0039]
As shown in the figure, during the target information change process, the data update unit 12 acquires target information from the setter (step S201). In this step, the data updating unit 12 also acquires information specifying which Web site the target information belongs to. Then, the data update unit 12 updates the contents of the solution / content database 23 based on the acquired information (step S202). Next, the data updating unit 12 refers to the solution / content database 23 to identify solution page data (processing target needs) provided with a link to a Web page whose target information has been changed (step S203). ). Then, target information related to the website whose link is included in the specified solution page data is acquired from the solution / content database 23 (step S204). Thereafter, the same processing as in steps S105 and 106 is executed (steps S205 and S206), and the target information change processing is terminated.
[0040]
When a plurality of solution page data are specified in step S203, the processes in steps S204 and S205 are performed for each specified data, and in step S206, a plurality of generated needs points are generated. Calculation information is stored in the navigation database.
[0041]
Before explaining the navigation database changing process, referring to FIGS. 8 and 9, the page generation / return unit 13 performs a navigation page creation / return process which is a process executed when the navigation page is accessed by a member. I will explain. FIG. 8 is a flowchart of the navigation page creation and return process, and FIG. 9 is a diagram showing an example of the navigation page displayed on the browser.
[0042]
When a member accesses the navigation page, the page creation / providing unit 13 first searches for member information (personal attribute data, arrangement information, etc.) from the member information database 21 as shown in FIG. Is acquired (step S301). Next, for each need, a need point that is a weighted average of personal attribute data using each element of the need point calculation information related to the need as a weighting coefficient is obtained (step S302). Then, the page creation providing unit 13 identifies the 10 needs with the highest obtained needs (step S303), and includes a link to the solution page associated with the identified needs according to the arrangement information. The navigation page HTML data in which information is arranged is created (step S304). In the navigation page HTML data created in step S304, as shown in FIG. 9, a link to the solution page is provided in the area labeled “personal navigation” (area within the dotted line frame). Have. Thereafter, the page creation providing unit 13 returns the created HTML data to the request source (step S304), and ends the navigation page creation return processing.
[0043]
As described above, in this apparatus, it is determined which link to the solution page is provided in the navigation page based on the information on the member attribute and the information for calculating the need points stored in the navigation database. . Since the need point calculation information is generated based on the target information, if the content of the target information is inappropriate, the content of the “personal navigation” will not be suitable for the member. .
[0044]
In order to prevent such a situation (in order to enable adjustment so that the content of “personal navigation” is suitable for the member), the portal site providing apparatus 10 already has the data generation and provision unit 13 instructed. In addition to the target information changing process described above, a function for executing a navigation database changing process is given, and a usage status management unit 14 is provided.
[0045]
In other words, the usage status management unit 14 obtains information on access performed by each member (information on which website is accessed via which solution page) by exchanging information with the data generation and provision unit 13. They are stored in the usage status database 25.
[0046]
Then, the data updating unit 13 that is executing the navigation database changing process, for example, uses the usage status database 25 from the usage status database 25 in accordance with an instruction from the operator (instructed to execute the navigation database change process). In addition to the acquisition, the need point calculation information and the target information regarding the solution page are acquired from the navigation database 24 and the solution database 23, respectively, and the acquired information is notified to the operator who is executing the return processing (operation Display on the computer screen used by the user). Note that the target information notified to the operator at the time of this processing is the information that has been standardized (the one before the evaluation of the standardized evaluation points of the large classification and the small classification). The reason why the evaluation score before the evaluation score is multiplied is displayed because it is easier to understand the overall tendency in this way.
[0047]
Then, the data updating unit 13 that is executing the navigation database changing process performs the same process as the target information changing process that has already been described when the change of the target information is instructed. Further, when an instruction to change certain needs point information is given, the contents of the need point information are directly rewritten and the fact is stored in the navigation database.
[0048]
As described above, in the portal site providing apparatus 10 according to the embodiment, which solution page is included in the navigation page depends on the member attribute information and the need point calculation information in the navigation database 24. It is determined based on. Further, the solution page including the link to the website is defined by the relationship between the contents of the website and the needs associated with the solution page. That is, the portal site providing apparatus 10 is an apparatus that can independently set the correspondence between member attributes and needs (solution pages) and the correspondence between solution pages and Web sites. Therefore, when this apparatus is used, it is possible to easily and quickly cope with changes in the contents of a website or when a new website has to be introduced to a member.
[0049]
【The invention's effect】
According to the present invention, a portal site providing apparatus that can be easily managed and operated is obtained.
[Brief description of the drawings]
FIG. 1 is a functional block diagram of a portal site providing apparatus according to an embodiment of the present invention.
FIG. 2 is an explanatory diagram of a member information database provided in the portal site providing apparatus according to the embodiment.
FIG. 3 is an explanatory diagram of a Web page used for inputting member information.
FIG. 4 is an explanatory diagram of a solution page provided by the portal site providing apparatus according to the embodiment.
FIG. 5 is an explanatory diagram of target information stored in a solution / content database included in the portal site providing apparatus according to the embodiment.
FIG. 6 is a flowchart of link addition processing executed in the portal site providing apparatus.
FIG. 7 is a flowchart of target information change processing executed in the portal site providing apparatus.
FIG. 8 is a flowchart of navigation page creation return processing executed in the portal site providing apparatus.
FIG. 9 is an explanatory diagram of a navigation page provided by the portal site providing apparatus according to the embodiment.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 10 Portal site provision apparatus 11 Admission procedure part 12 Data update part 13 Page creation provision part 14 Usage condition management part 15 Usage condition database 21 Member information database 22 Solution page data 23 Solution / content database 24 Navigation database 25 Usage condition database

Claims (1)

A portal site providing apparatus that provides a portal site with contents according to a member to each of a plurality of members,
Attribute information storage means for storing attribute information including a plurality of types of personal attribute values for each of the plurality of members;
Multiple solution page HTML data associated with different purposes, each including a link to a Web site containing information that can be used to achieve the associated purpose. Solution page HTML data storage and return means for returning solution page data corresponding to the received request to the transmission source of the request;
It is means for storing target information consisting of evaluation points regarding each of the plurality of types of personal attribute values for each of the Web sites linked to any one of the plurality of solution page HTML data. A target information storage means that is a means capable of changing the contents of each target information,
For each of the plurality of solution page HTML data, rule information storage means for storing ranking rule information consisting of numerical data related to each of the plurality of types of personal attribute values;
For each of the plurality of solution page HTML data, numerical data corresponding to the average value of the evaluation points of the target information stored in the target information storage means for all Web sites whose links are included in the solution page HTML data For each corresponding personal information value, and ranking rule information generating means for storing information consisting of those numerical data in the rule information storage means as the ranking rule information related to the solution page HTML data,
When receiving a portal site access request from a member, based on the attribute information related to the member stored in the attribute information storage means, each of the plurality of solution page HTML data is related to the solution page HTML data. Using each numerical data in the ranking rule information stored in the rule information storage means as a weighting factor, an average value of personal attribute values in the attribute information is calculated, and the plurality of solution pages are based on the calculated average values Identifying means for identifying one or more solution page HTML data from among the HTML data for use;
Navigation page HTML data creation / return means for creating navigation page HTML data including a link to HTML data for each solution page identified by the identifying means, and returning it to the sender of the portal site access request ;
A link to the Web site specified by the operator is added to the solution page HTML data specified by the operator and stored in the solution page HTML data storage / return means, and specified by the operator. And adding means for adding the target information to the target information storage means as relating to the designated Web site.

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