JP2001125918A - Portal site providing device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a portal site providing device which can provides a portal site having contents corresponding to each member to the member and is easily managed and operated. SOLUTION: The portal site providing device 10 holds plural solution page data 22 corresponding to respective WWW application purposes and including links to web sites supposed to be utilized in order to attain the WWW application purposes and a navigation data base 24 storing information to be used together with member's attribute information in order to calculate points for ordering there date 22. When a prescribed access from a certain member to the device 10 is executed, the points of each data 21 are calculated on the basis of attribute information concerned with the member and information in a navigation data base 24 and a navigation page including a link to data having high calculated points is returned to the member.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a portal site providing apparatus for providing a member with a portal site having contents according to the attribute of the member.

[0002]

2. Description of the Related Art As is well known, in order to quickly obtain desired information from a great amount of information that can be obtained from the Internet, in a field-specific form called a portal site, A Web page group including links to many Web sites is used.

[0003] It is desired that this portal site makes it easy for a user to search for a target Web site. That is, it is desired to provide a portal site having contents according to the user, and such a portal site has begun to be provided.

[0004]

In order to provide a portal site having contents corresponding to the user, it is necessary to associate the user's attributes with the contents of the Web site in some form. In a system that provides a portal site with contents according to the above, a person who provides the portal site performs an operation of grasping the contents of the Web site and associating the contents with the attributes of the user. Therefore, it takes a long time to incorporate a link to a new Web site into the portal site.

Accordingly, an object of the present invention is to provide a portal site providing device which is easy to manage and operate.

[0006]

According to the present invention, in order to solve the above-mentioned problems, a portal site providing apparatus for providing a portal site having contents according to a member to each of a plurality of members is provided. Attribute information storage means for storing attribute information related to a plurality of solution page HTML data associated with different purposes, and a Web site including information that can be used to achieve the associated purpose. HTML data storage / return means for solution pages for storing a plurality of solution page HTML data including links to and returning the solution page data corresponding to the received request to the source of the request; A plurality of ranking rule information associated with each of the HTML data A rule information storage means for storing,
A ranking unit that ranks a plurality of solution page HTML data based on attribute information and a plurality of ranking rule information stored in a rule information storage unit, and when a predetermined request from a member is received. Operating the ranking assigning means on the basis of the attribute information on the member stored in the attribute information storing means, and selecting one or more solution pages from among the plurality of solution page HTML data based on the rankings assigned by the ranking assigning means. Identifying means for identifying HTML data, and navigation page HTML data for generating navigation page HTML data including a link to each solution page HTML data identified by the identifying means, and returning the data to a predetermined request source Create and return means and a link to a certain website And additional means for adding to the solution page HTML data stored in the solution page HTML data storage / return means associated with the purpose achievable using the information contained in the Web site. .

[0007] According to the present invention, by changing the rule ranking information stored in the rule information storage means, the correspondence between the type of solution page in which a link is included in the navigation page and the attribute of the member. Can be changed. Also, just by making the additional means work,
A link to a new Web site can be included in the portal page.

[0008] Therefore, by using the portal site providing apparatus of the present invention, a portal site can be provided in a form easily managed and operated.

In implementing the portal site providing apparatus of the present invention, a plurality of solution page HTMLs are used.
Target information storage means for storing, for each of the websites provided with a link in any of the data, target information indicating a target of the web site; and target information stored in the target information storage means In addition, a means for maintaining a plurality of ranking rule information stored in the rule information storage means is added to the information corresponding to the above, and as an additional means, a link of the Web site is added, and the target information of the Web site is added. Means added to the target information storage means may be employed.

That is, the portal site providing apparatus may be configured such that the ranking rule is automatically changed according to the content (target information) of the website to which the link has been added.

[0011]

Embodiments of the present invention will be described below with reference to the drawings.

A portal site providing apparatus according to one embodiment of the present invention provides a member with a navigation page,
An apparatus for providing a portal site that includes a navigation page and a plurality of solution pages each including a link to the navigation page, the content of which is adjusted according to an attribute of the member such as gender. The portal site providing apparatus according to the embodiment is realized by installing various programs on a computer having a plurality of modems.

FIG. 1 shows a functional block diagram of the navigation page providing apparatus according to the embodiment. As shown in the figure, the portal site providing device 10 includes an enrollment procedure unit 11,
It functions as an apparatus including a data update unit 12, a page creation providing unit 13, a use status management unit 14, and an information holding unit 15 that holds information referred to and updated by them. The enrollment procedure unit 11, the data update unit 12, the page creation providing unit 13, and the usage status management unit 14 operate independently. The enrollment procedure unit 11, the data update unit 12, and the page creation providing unit 13 are connected to a communication line 18. The usage management unit 14 is connected to the page creation providing unit 13.

The information holding unit 15 includes a member information database 21, solution page data 22, a solution / content database 23, a navigation database 24, a usage database 25, and template information for creating HTML data for a navigation page (see FIG. 1). (Not shown).

The member information database 21 is a database for storing member information about each user (hereinafter, referred to as a member) who can receive a portal site providing service by the present apparatus. As schematically shown in FIG. 2, the member information stored in the member information database 21 indicates whether the user ID has a corresponding attribute (male, female, etc.) of “1” or “0”. And n types of personal attribute data, and types of information to be included in the navigation page and arrangement information for specifying the order of the information. Hereinafter, n types of attributes in which personal attribute data is included in the member information will be referred to as first to n-th types of attributes.

The addition of member information to the member information database 21 is performed by the enrollment procedure unit 11. The enrollment procedure section 11 performs an enrollment procedure in the same procedure as that performed by a system owned by a general Internet provider. However, the enrollment procedure unit 11 displays a Web page as shown in FIG. 3 on the computer (browser) of the member user during the procedure. Then, gender, date of birth, information related to the field of interest / interest, etc., which are input by the user with respect to the Web page, are acquired, and based on the acquired information, member information having the above-described configuration is generated. Then, it is registered in the member information database 21.

Each solution page data 22 stored in the information storage unit 15 (FIG. 1) is an HTML document displayed as a solution page by a browser. The process of returning each solution page data 22 to the request source is performed by the page creation providing unit 13 having a function as a WWW server.

The solution page data 22 in the information holding unit 15 is associated with unique needs. The data 22 for each solution page is a Web page that can be used to solve the associated needs.
A plurality of sets of links to the site and explanations related to the Web site are displayed on the browser.

For example, the solution page data 22 associated with the need to "check marketing information" causes the browser to display the image (solution page) shown in FIG. In this figure, the underlined text (such as “market search (product / industry)”) is a link to the website, and the text below it is an explanatory note related to the website. . Note that “searching materials” and “searching for industry trend reports” are used to make it easier to find a website with the desired content from websites with links on the solution page. This is a prepared section (hereinafter, referred to as a solution section).

That is, in the present apparatus, the needs and the solution pages have a one-to-one correspondence. Also,
Several needs are associated with each need (solution page), and one or more Web sites are associated with each solution division.

The solution / content database 23 held in the information holding unit 15 stores information defining this data structure and the address (U) of each Web site provided with a link to any solution page.
RL), a name, a description, and the like. In addition, the solution / content database 23 stores
Target information about the site b is also stored.

As schematically shown in FIG. 5, the target information includes evaluation points for each of the large classification attributes such as gender and age, and evaluation points for the small classification attributes such as "male" and "female". . The target information includes evaluation points for n types of small classification attributes corresponding to the first to nth attributes in which personal attribute data is included in the above-described member information.

The target information relating to a certain Web site stored in the solution / content database 23 is one in which a high evaluation score is set for the attribute of the user targeted by the Web site. I have. That is, for a Web site mainly targeting men, target information in which male attribute evaluation points are higher than female attribute evaluation points is stored. Regarding a Web site targeting a specific age group regardless of gender, target information (or a male attribute evaluation score and a male attribute evaluation score) whose gender attribute evaluation score is set lower than other large classification attribute evaluation scores is set. Target information having the same female attribute evaluation score) is stored.

Hereinafter, the use of the target information, the contents of the navigation database 24, and the operation of the data updating unit 12 will be described together.

The data updating unit 12 includes a link adding process for adding a link to a new website to the solution page, a target information changing process for changing the contents of existing target information, and a navigation database for changing the contents of the navigation database 24. It has a function of performing change processing and the like.

The data update unit 12 transmits each process from a computer connected via the communication line 18 to information of a predetermined content for each process (process execution instruction).
Executes when is sent.

First, the operation of the data updating unit 12 during the link addition processing will be described with reference to the flowchart shown in FIG.

At the start of the link addition process, the data update unit 12
Indicates the address, name, description of the content, target information, and the solution category of the needs (solution page) to which the link is to be added (hereinafter, referred to as a processing target web site). The additional position designation information to be designated is acquired from the setter (the person who instructed the execution of the link addition process) (step S10).
1).

Next, the data updating unit 12 updates the contents of the solution / content database 23 based on the various information obtained (step S102). Then, the data updating unit 12 stores the solution page data 21 relating to the processing target needs, which are the needs specified by the additional position specification information, in the solution category specified by the additional position specification information, with the link to the processing target Web site and The description is modified so that the explanation is displayed (step S103).

Thereafter, the data updating unit 12 acquires, from the solution / content database 23, target information on all the websites provided with links in the solution page data 22 whose contents have been corrected (step S104). . Then, based on the acquired target information, the data updating unit 12 generates needs point calculation information including n pieces of numerical data on the processing target needs (step S105).

In this step S105, first, for each piece of target information, normalization of the large classification attribute evaluation points and normalization of the small classification attribute evaluation points in large classification units are performed.

More specifically, the same proportionality coefficient is assigned to the evaluation points for each sub-class of each major class so that the sum of the evaluation points for the sub-classes under each major class is "100". Can be hung. In addition, the sum of the evaluation points of the large classification is “100”.
The same proportionality coefficient is applied to the evaluation points of each major classification so that

For example, target information to be standardized is
In the case of the one shown in FIG. 5 (an evaluation point “3” is set for men and an evaluation point “2” is set for women), the evaluation points for each sub-category under the large classification of gender are Is set to 100, the proportional coefficient “100 / (3+
2). That is, the evaluation points for men and women are 40 and 60, respectively. Also, the total of the evaluation points for each major classification of the target information shown in FIG. Assuming that the evaluation points for each major category are:
Since “100/20” is applied, the standardized evaluation score for the large classification “sex” is 20 (= 4 × 1
00/20).

Thereafter, in step S105, the evaluation point of each target information for each sub-class is multiplied by 1/100 of the evaluation point of the main classification to which the sub-class belongs.

That is, as in the above case, when the standardization is completed, the evaluation score for the large classification “sex” is 20, and the evaluation scores for the male and female are 40 and 60, respectively. Are 8 (= 20 × 40/10) as the evaluation points for men and women, respectively.
0) and 12 (= 20 × 60/100) are calculated.

Thereafter, in step S105, an average value of the evaluation points for each sub-class is calculated based on the evaluation points obtained for each target information. Then, information consisting of the calculated n average values is used as need point calculation information.

After generating the needs point calculation information in this manner, the data updating unit 12 stores the generated needs point calculation information in the navigation database as the information relating to the processing target needs (step S106), and performs link addition processing. To end. If the needs point calculation information to be rewritten is directly rewritten (details will be described later), before this step, a process of inquiring the setter whether rewriting is allowed is performed. Only when it is determined that rewriting can be performed, step S10
6 is executed.

Next, the target information change processing will be described with reference to FIG. This target information change processing is performed by W
The execution is instructed when the contents of the website change or when inappropriate target information is set.

As shown in the figure, at the time of the target information change processing, the data updating unit 12 acquires the target information from the setter (step S201). In this step, the data update unit 12 determines which W
It also acquires information that specifies whether it belongs to the website.
Then, the data update unit 12 determines, based on the acquired information,
The contents of the solution / content database 23 are updated (step S202). Next, the data update unit 12 sets the solution / content database 23
, The W whose target information has been changed
The solution page data (needs to be processed) provided with the link to the eb page is specified (step S203). Then, target information about the Web site whose link is included in the specified solution page data is acquired from the solution / content database 23 (step S204). After that, the same processing as in steps S105 and S106 is executed (steps S205 and S206), and the target information change processing ends.

When a plurality of solution page data are specified in step S203, the processing in steps S204 and S205 is performed on each specified data. In step S206, the generated plurality of solution page data is determined. Is stored in the navigation database.

Before describing the navigation database change processing, the page generation and return unit 1 will be described with reference to FIGS.
3 describes a navigation page creation / return process that is a process executed when a member accesses the navigation page. FIG.
FIG. 9 is a flowchart of a navigation page creation / return process, and FIG. 9 is a diagram showing an example of a navigation page displayed on a browser.

When a member accesses the navigation page, the page creation providing unit 13 firstly stores the member information (personal attribute data, layout, etc.) from the member information database 21 as shown in FIG. Information, etc.) (step S301). Next, for each need, a need point that is a weighted average of personal attribute data using each element of the need point calculation information relating to the need as a weighting factor is obtained (step S302). Then, the page creation providing unit 13 specifies the ten needs with the highest obtained need points (step S303), and responds to the placement information including the link to the solution page associated with the specified needs. The navigation page HTML data in which the information is arranged is created (step S304). In the navigation page HTML data created in step S304, as shown in FIG. 9, a link to the solution page is provided in an area (an area within a dotted frame) titled "personal navigation". Have. Thereafter, the page creation providing unit 13 returns the created HTML data to the request source (step S304), and ends the navigation page creation and return process.

As described above, in the present apparatus, based on the information on the attribute of the member and the information for calculating the need point stored in the navigation database, it is possible to determine which link to the solution page is provided in the navigation page. It is determined. Since the needs point calculation information is generated based on the target information, if the contents of the target information are inappropriate, the contents of the “personal navigation” will not be suitable for the member. .

In order to prevent such a situation (so that the contents of the “personal navigation” can be adjusted so as to be suitable for the member), in the portal site providing apparatus 10, the data generating and providing unit 13 is provided. In addition, a function of executing a navigation database change process separately from the target information change process described above is provided, and a use status management unit 14 is provided.

That is, the usage status management unit 14 exchanges information with the data generation / providing unit 13 to obtain information on the access performed by each member (information on which website has been accessed via which solution page). Then, they are stored in the usage status database 25.

Then, the data updating unit 13 executing the navigation database change process, for example, changes the use status of a certain solution page according to the instruction of the operator (the one who instructed the execution of the navigation database change process). While acquiring from the database 25, the need point calculation information and the target information related to the solution page are respectively stored in the navigation database 24 and the solution database 23.
And notifies the obtained information to the operator executing the return process (displays the information on the screen of the computer used by the operator). Note that the target information notified to the operator at the time of this process is information that has been standardized (before multiplying the standardized evaluation points of the large classification and the small classification). The reason why the evaluation points before the evaluation points are multiplied is displayed because it is easier to understand the overall tendency in this manner.

Then, when the change of the target information is instructed, the data updating unit 13 executing the navigation database change process performs the same process as the target information change process described above. In addition, when a change in certain needs score information is instructed, the contents of the needs score information are directly rewritten, and that fact is stored in the navigation database.

As described above, in the portal site providing apparatus 10 according to the embodiment, which solution page is included in the navigation page depends on the information on the attribute of the member and the needs in the navigation database 24. It is determined based on the calculation information. The solution page including the link to the website is determined by the relationship between the content of the website and the needs associated with the solution page. That is, the portal site providing device 1
Reference numeral 0 denotes a device that can independently set the correspondence between the member attribute and the needs (solution page) and the correspondence between the solution page and the Web site. Therefore, if this device is used, it is possible to easily and quickly cope with a case where the contents of the Web site are changed or a case where a new Web site has to be introduced to the member.

[0049]

According to the present invention, a portal site providing apparatus which can be easily managed and operated can be obtained.

[Brief description of the drawings]

FIG. 1 is a functional block diagram of a portal site providing apparatus according to an embodiment of the present invention.

FIG. 2 is an explanatory diagram of a member information database provided in the portal site providing device of the embodiment.

FIG. 3 is an explanatory diagram of a Web page used to input member information.

FIG. 4 is an explanatory diagram of a solution page provided by the portal site providing device according to the embodiment.

FIG. 5 is an explanatory diagram of target information stored in a solution / content database provided in the portal site providing device according to the embodiment.

FIG. 6 is a flowchart of a link addition process executed in the portal site providing device.

FIG. 7 is a flowchart of target information change processing executed in the portal site providing device.

FIG. 8 is a flowchart of a navigation page creation and return process executed in the portal site providing device.

FIG. 9 is an explanatory diagram of a navigation page provided by the portal site providing device according to the embodiment.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 10 Portal site providing apparatus 11 Membership procedure part 12 Data updating part 13 Page creation providing part 14 Usage status management part 15 Usage status database 21 Member information database 22 Solution page data 23 Solution / content database 24 Navigation database 25 Usage status database

 ──────────────────────────────────────────────────続 き Continued on the front page (72) Inventor Toshikatsu Kamanaka 6-26-1, Minamioi, Shinagawa-ku, Tokyo Inside Nifty Corporation (72) Inventor Tsutomu Kinoshita 6-26-1, Minamioi, Shinagawa-ku, Tokyo No. Nifty Co., Ltd. F term (reference) 5B075 ND36 NR03 NR12 PQ02 5B082 EA07 FA00 GC04 5B089 GA11 JA24 JB02 JB22 JB24 KA04 KA05 KA13 KB02 KC23 KC59 KC60 KE02

Claims (2)

[Claims] 1. A portal site providing apparatus for providing a portal site having contents according to a member to each of a plurality of members, wherein: attribute information storage means for storing attribute information relating to each of the plurality of members; HTML data for a plurality of solution pages associated with different purposes, each containing information that can be used to achieve the associated purpose.
solution page HTML data storage and return means for storing a plurality of solution page HTML data including a link to an website, and returning solution page data corresponding to the received request to a source of the request; Rule information storage means for storing a plurality of ranking rule information associated with each of the solution page HTML data; attribute information; and the plurality of ranking rule information stored in the rule information storage means. Ranking means for ranking the plurality of solution page HTML data; and upon receiving a predetermined request from a member, the ranking assignment based on attribute information about the member stored in the attribute information storage means. Operating the means, based on the order given by the order giving means, Specifying means for specifying one or more solution page HTML data from the number of solution page HTML data; and navigation page HTML data including a link to each solution page HTML data specified by the specifying means. A means for creating and returning HTML data for a navigation page to be created and returned to the transmission source of the predetermined request, and a link to a certain Web site are associated with a purpose that can be achieved by using information included in the Web site. And a means for adding to the solution page HTML data stored in the solution page HTML data storage and return means. 2. The HT for the plurality of solution pages
Web with a link provided to any of the ML data
For each of the sites, target information storage means for storing target information indicating a person targeted by the Web site, and in accordance with the target information stored in the target information storage means, the rule information storage means And a maintenance unit for maintaining the plurality of ranking rule information stored in the storage unit. The addition unit adds a link of the Web site and adds target information of the Web site to the target information storage unit. 2. The method according to claim 1, wherein
Portal site providing device described.