JP3527252B2 - Electronic program guide with insertion advertisement - Google Patents

Electronic program guide with insertion advertisement

Info

Publication number
JP3527252B2
JP3527252B2 JP52803698A JP52803698A JP3527252B2 JP 3527252 B2 JP3527252 B2 JP 3527252B2 JP 52803698 A JP52803698 A JP 52803698A JP 52803698 A JP52803698 A JP 52803698A JP 3527252 B2 JP3527252 B2 JP 3527252B2
Authority
JP
Japan
Prior art keywords
advertisement
data
program guide
electronic program
displayed
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
JP52803698A
Other languages
Japanese (ja)
Other versions
JP2000516425A (en
Inventor
ヘンリー シー ユーエン
ロイ ジェイ マンコヴィッツ
ダニエル エス クウォー
エルシー ワイ レウン
Original Assignee
インデックス システムズ インコーポレイテッド
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by インデックス システムズ インコーポレイテッド filed Critical インデックス システムズ インコーポレイテッド
Publication of JP2000516425A publication Critical patent/JP2000516425A/en
Application granted granted Critical
Publication of JP3527252B2 publication Critical patent/JP3527252B2/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4438—Window management, e.g. event handling following interaction with the user interface
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
    • H04N21/4345—Extraction or processing of SI, e.g. extracting service information from an MPEG stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H04N21/4821—End-user interface for program selection using a grid, e.g. sorted out by channel and broadcast time
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H04N5/78—Television signal recording using magnetic recording
    • H04N5/782—Television signal recording using magnetic recording on tape
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Description

【発明の詳細な説明】 背 景 本発明は、広告のメッセージ又は言葉を組み込んだ電
子番組ガイドに関する。Description: BACKGROUND The present invention relates to electronic program guides that incorporate advertising messages or words.

ケーブル及び衛星で利用可能なテレビチャンネルの数
は拡大しているので、テレビでの電子番組ガイド（EP
G）はより欠くことのできないものになっている。その
ようなEPGはユーザがテーマ、時間、及びチャンネルに
より利用可能な現在及び将来の番組を分類するのを可能
にする。結果として、ユーザはより容易に興味のある番
組を見つけることができる。As the number of TV channels available on cables and satellites is expanding, electronic program guides (EP
G) has become more indispensable. Such EPGs allow users to sort out current and future programs available by theme, time, and channel. As a result, the user can more easily find the program of interest.

表示のためEPGデータを集めたり消費者にそのような
データを伝達するのは高くつく。従って、これらの作業
のコストを回収する方法を見つける必要がある。Collecting EPG data for display and communicating such data to consumers is expensive. Therefore, it is necessary to find a way to recover the cost of these operations.

概 要 本発明によると、広告は個々のテレビ番組表の間のデ
ィスプレイモニターのスクリーン上のEPGに挿入されて
いる。特に、メモリはEPGデータ及び広告データを記憶
する。マイクロプロセッサは多数のテレビ番組とメモリ
からの広告データに対応するEPGデータを検索するよう
にプログラムされている。マイクロプロセッサはモニタ
ーを制御し、テレビ番組表の行にスクリーン上の検索し
たEPGデータを表示し、各テレビ番組表は別の行に表示
され、テレビ番組表の行の代わりにスクリーン上の行に
検索した広告データを表示する。Overview According to the present invention, advertisements are inserted in the EPG on the screen of the display monitor between individual television listings. In particular, the memory stores EPG data and advertising data. The microprocessor is programmed to retrieve EPG data corresponding to numerous television programs and advertising data from memory. The microprocessor controls the monitor and displays the retrieved EPG data on the screen in a row of the TV listings, each TV listing is displayed in a separate row and is displayed in a row on the screen instead of a row in the TV listings. Display the searched advertisement data.

好適な実施例では、EPG及び広告データはスクリーン
の第１領域に表示され、詳細ウィンドウはスクリーンの
第２領域に表示される。EPGデータの行の１つはカーソ
ルで強調表示される。カーソルで強調表示されたテレビ
番組表の説明は第２領域に挿入される。広告データの行
がカーソルで強調表示される時、広告データに関する説
明は第２領域に挿入される。In the preferred embodiment, the EPG and advertising data is displayed in the first area of the screen and the detail window is displayed in the second area of the screen. One of the rows of EPG data is highlighted with the cursor. The description of the TV program guide highlighted by the cursor is inserted in the second area. When the line of advertisement data is highlighted with the cursor, a description about the advertisement data is inserted in the second area.

図面の簡単な説明 図１は本発明を実行するための装置の概略ブロック図
である。BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic block diagram of an apparatus for carrying out the present invention.

図２は図１の装置により作り出されるスクリーンのフ
ォーマットである。FIG. 2 is a screen format produced by the apparatus of FIG.

図面の詳細な説明 1995年６月７日に出願された米国出願番号08/475,395
及び1996年10月10日に出願された出願番号08/728,614の
開示は、ここに充分インコーポレーテッドバイリファレ
ンスされている。先の出願に示されているように、地上
アンテナ、又はケーブルのような図１のテレビ信号源10
はテレビチューナー11に接続されている。チューナー11
の出力はビデオ及びオーディオテレビ情報を含む変調さ
れた中間周波数である。チューナー11は中間周波数増幅
器（IF AMP）12によって画像検出器（PICTURE DET）13
及び音声検出器（SOUND DET）14に接続され、それぞれ
ベースバンドビデオ及びオーディオ信号を発生する。オ
ーディオ信号は音声増幅器（SOUND AMP）15により拡声
器16に結合されている。ビデオ信号は図示されていない
ビデオ増幅器によりスイッチ18の１つの入力に結合され
ている。音声検出器14及び画像検出器13はそれぞれ、ビ
デオカセットレコーダ（VCR）17のオーディオ及びビデ
オ入力に接続されている。（内部チューナー及び復調回
路が使用される場合には、二者択一的に、テレビ信号源
10はVCR17のRF入力に直接接続することができる。）VCR
17の出力はスイッチ18の他の入力に接続されている。ス
イッチ18の出力は従来のピクチャーインピクチャー（PI
P）集積回路チップ19の１入力に接続されている。PIPチ
ップ19の出力はスクリーン（図示せず）を有するテレビ
受信機又はモニター（TV）20のビデオ入力に接続されて
いる。Detailed Description of the Drawings US Application No. 08 / 475,395 filed June 7, 1995
And the disclosure of application number 08 / 728,614, filed October 10, 1996, are hereby fully incorporated by reference. As shown in the earlier application, the television signal source 10 of FIG. 1 such as a ground antenna or cable.
Is connected to the TV tuner 11. Tuner 11
The output of is a modulated intermediate frequency containing video and audio television information. The tuner 11 includes an intermediate frequency amplifier (IF AMP) 12 and an image detector (PICTURE DET) 13
And a sound detector (SOUND DET) 14 for generating baseband video and audio signals, respectively. The audio signal is coupled to the loudspeaker 16 by a sound amplifier (SOUND AMP) 15. The video signal is coupled to one input of switch 18 by a video amplifier not shown. The audio detector 14 and the image detector 13 are connected to the audio and video inputs of a video cassette recorder (VCR) 17, respectively. (Alternatively, if an internal tuner and demodulation circuit is used,
10 can be directly connected to the RF input of VCR17. ) VCR
The output of 17 is connected to the other input of switch 18. The output of switch 18 is the conventional picture-in-picture (PI
P) Connected to one input of integrated circuit chip 19. The output of PIP chip 19 is connected to the video input of a television receiver or monitor (TV) 20 having a screen (not shown).

所定期間、例えば、１日又は１週間、すべての使用可
能なチャンネルの番組表のスケジュールの最新データベ
ースは番組スケジュールメモリ22に電子的に記憶され
る。通常、これらの番組表は、番組のタイトル、番組の
説明、曜日、１日の開始時間、番組の長さ、及びチャン
ネルを含み、番組が送られ、従って、源10での受信に有
効である。本発明の好適な実施例では、プログラム表が
記憶される期間は視聴者の優先事項及び好みによって、
ガイドのため異なる。例えば、TISPG及びCSPGを表示す
るために必要とされる情報は１又は２日間記憶されても
よく、TSPGを表示するために必要とされる情報は１週間
又はそれ以上の間記憶されてもよい。データベースは、
周知の方法でテレビ受信者に対する１つのテレビチャン
ネル放送の垂直空白間隙（VBI）の連続データリンクに
より更新可能である。二者択一的には、データベースは
メモリ22の電流を断つと共にそれを更新されたデータベ
ースを有するメモリと交換することにより更新可能であ
る。メモリ22はマイクロプロセッサ24に接続され、該マ
イクロプロセッサは所定の機器の動作を制御するために
プログラムされる。マイクロプロセッサ24のための動作
プログラムは読み出し専用メモリ（ROM）26に記憶され
る。好ましくはリモートIRコントローラの形をとる視聴
者入力デバイス28はマイクロプロセッサ24に結合され、
視聴者からの命令を提供する。ビデオプロセッサ30はマ
イクロプロセッサ24に結合されている。視聴者がテレビ
番組表を見たい時、マイクロプロセッサ24はメモリ22か
ら番組スケジュールデータベースの一部分を呼び戻し、
それをビデオプロセッサ30に結合し、番組表は表示のた
めフォーマットされる。ビデオプロセッサ30に記憶され
た情報はテレビ受信機20のスクリーン上に表示されるも
ののビットマップであることが好ましい。ビデオプロセ
ッサ30はPIPチップ19の他の入力に接続されている。視
聴者入力デバイス28はテレビ受信機20のスクリーン上の
カーソル移動によりマイクロプロセッサ24を制御するの
が好ましい。このために、マイクロプロセッサ24とビデ
オプロセッサ30はカーソル位置レジスタ32に結合されて
いる。（二者択一的には、視聴者はこれらの項目に割り
当てられたコード番号を視聴者入力デバイス28にキーで
入力することによりスクリーン上に表示された情報の項
目を選択することができる。）また、マイクロプロセッ
サ24はチャンネル変更のためチューナー11に結合され、
プレイ／レコードの選択及びスタート／ストップのため
VCR17に接続され、その入力の１つの選択のためスイッ
チ18に接続され、PIP動作モードの選択のためPIPチップ
19に接続されている。A current database of program schedules for all available channels for a predetermined period of time, for example, a day or a week, is electronically stored in the program schedule memory 22. Typically, these program listings include the program title, program description, day of the week, start time of day, program length, and channel, to which the program is sent and thus available for reception at source 10. . In the preferred embodiment of the present invention, the time period during which the program table is stored depends on the priorities and preferences of the viewer.
Different for guide. For example, the information needed to display TISPG and CSPG may be stored for one or two days, and the information needed to display TSPG may be stored for one week or more. . The database is
It can be updated in a known manner by a continuous data link of the vertical blank gap (VBI) of one television channel broadcast to the television receiver. Alternatively, the database can be updated by turning off the current in memory 22 and replacing it with a memory having an updated database. The memory 22 is connected to a microprocessor 24, which is programmed to control the operation of a given device. The operating program for the microprocessor 24 is stored in a read only memory (ROM) 26. A viewer input device 28, preferably in the form of a remote IR controller, is coupled to the microprocessor 24,
Provide commands from viewers. Video processor 30 is coupled to microprocessor 24. When the viewer wants to watch the TV listings, the microprocessor 24 recalls a portion of the program schedule database from memory 22,
Coupling it to the video processor 30, the program listing is formatted for display. The information stored in the video processor 30 is preferably a bitmap of what is displayed on the screen of the television receiver 20. The video processor 30 is connected to the other input of the PIP chip 19. The viewer input device 28 preferably controls the microprocessor 24 by moving a cursor on the screen of the television receiver 20. To this end, microprocessor 24 and video processor 30 are coupled to cursor position register 32. (Alternatively, the viewer can select the items of information displayed on the screen by keying the code numbers assigned to these items into the viewer input device 28. Also, the microprocessor 24 is coupled to the tuner 11 for channel change,
For play / record selection and start / stop
Connected to VCR17, connected to switch 18 for selecting one of its inputs, PIP chip for selecting PIP operating mode
Connected to 19.

電子番組ガイドのフォーマットが図２に示されてい
る。フォーマットは背景領域40と、スクリーンの上部左
側隅のオーバーレイドPIPウィンドウ42とを有してい
る。実時間、すなわち、5:11pmがPIPウィンドウ42の副
領域42aに表示されている。背景領域40はスクリーンの
上部にバナー及びメッセージ指示領域43を含み、PIPウ
ィンドウ42に近接するスクリーンの上部右側隅にプログ
ラム説明領域44を含み、領域42と44の下にプログラムス
ケジュール領域46を含んでいる。プログラム説明領域44
は説明される番組の開始時間及び長さ（期間）を含んで
いる。領域46では、メモリ22から検索されたEPGデータ
は行に表示され、各番組表は別の行に表示されている。
視聴者は垂直にカーソル48を動かし、領域46に表示され
る番組表の行の１つを強調表示することができる。カー
ソル48の強調表示された背景及び番組説明領域44の背景
は同一の色又は暗度であることが望ましい。実時間及び
現在時間の現在の放送テレビ番組の完全な動画像はPIP
ウィンドウ42に表示され、PIPウィンドウ42に表示され
るテレビ番組の音声部分はモニター20の音声システムに
より再生される。The format of the electronic program guide is shown in FIG. The format has a background area 40 and an overlayed PIP window 42 in the upper left corner of the screen. Real time, that is, 5:11 pm, is displayed in sub-region 42a of PIP window 42. Background area 40 includes a banner and message indication area 43 at the top of the screen, a program description area 44 in the upper right corner of the screen adjacent PIP window 42, and a program schedule area 46 below areas 42 and 44. There is. Program explanation area 44
Contains the start time and length (duration) of the described program. In area 46, the EPG data retrieved from memory 22 is displayed in a row and each program listing is displayed in a different row.
The viewer can move the cursor 48 vertically to highlight one of the program guide rows displayed in area 46. The highlighted background of the cursor 48 and the background of the program description area 44 preferably have the same color or shade. PIP is a complete video of the current broadcast TV program in real time and current time
The audio portion of the television program displayed in window 42 and displayed in PIP window 42 is played by the audio system of monitor 20.

挿入広告は、番組スケジュール領域46の番組表の行の
間のスクリーン上に表示され、関連情報又はお知らせが
説明領域44に表示される。図１を参照すると、好ましく
は、挿入広告は番組スケジュール情報の一部としてVBI
に送られ、RAMのテレビ受信機に記憶され、挿入広告メ
モリ34として機能的に表現される。挿入広告は番組につ
いての情報のパケットの一部、すなわち、SIPsとして送
られ、挿入広告が表示される。図１の装置は08/475,395
に説明されているように機能し、挿入広告は領域46に表
示された番組表及び領域44に表示された簡単な番組説明
の一部として扱われる。The insert advertisement is displayed on the screen between the lines of the program schedule in the program schedule area 46, and relevant information or notices are displayed in the description area 44. Referring to FIG. 1, preferably, the insert advertisement is included in the VBI as part of the program schedule information.
And stored in a RAM television receiver and functionally represented as an insert advertisement memory 34. The insert advertisement is sent as part of a packet of information about the program, ie SIPs, and the insert advertisement is displayed. The device in Figure 1 is 08 / 475,395
Functioning as described in FIG. 3, the insert advertisement is treated as part of the program listing displayed in area 46 and the brief program description displayed in area 44.

実際には、メモリ34及びメモリ22は物理的に単一RAM
に組み込まれることができる。挿入広告のためのアドレ
スは、挿入広告が表示される番組のため予め確率された
時間表の一部として記憶されることができる。従って、
アドレスは時間表を挿入広告とリンクさせ、各挿入広告
はメモリ34に１度だけ記憶される。挿入広告を時間表に
リンクすることにより、表示された挿入広告は時間に依
存するようになる。従って、表示された広告の内容は、
ある程度、視聴者の興味に向けられる。主婦が興味のあ
る広告は朝に表示され、子供が興味のある広告は夕方早
くに表示される。In practice, memory 34 and memory 22 are physically a single RAM.
Can be incorporated into. The address for the insert advertisement can be stored as part of a pre-probable timetable for the program for which the insert advertisement is displayed. Therefore,
The address links the timetable with the inserts, and each insert is stored only once in memory 34. By linking the insert ad to the timetable, the displayed insert ad becomes time dependent. Therefore, the content of the displayed advertisement is
To some extent, directed to the interests of the viewer. Advertisements that housewives are interested in appear in the morning and ads that children are interested in appear early in the evening.

図２に示されているように、挿入広告50は、広告主、
例えば、コカコーラがスポンサーとなるテレビ番組の
“NBC 4 NEWS"の下の行のように表示されるのが好まし
い。しかし、状況によっては、広告主の位置とテレビ番
組の間に関係がある必要はない。挿入広告50の主題につ
いてもっと情報を得るために、視聴者はカーソル48で行
を強調表示し、その後、そのような情報はテレビ番組に
ついての情報の代わりに領域44に表示される。例えば、
領域44のお知らせは、広告の製品が特定の小売施設で特
定の価格で売り出されていること、又はより詳細な製品
説明を与えることを視聴者に知らせることができるであ
ろう。As shown in FIG. 2, the insert advertisement 50 is an advertiser,
For example, it is preferably displayed as in the line below "NBC 4 NEWS" of the television program sponsored by Coca-Cola. However, in some situations there is no need for a relationship between the advertiser's location and the television program. To get more information about the subject matter of the insert advertisement 50, the viewer highlights a line with the cursor 48, and then such information is displayed in the area 44 instead of the information about the television program. For example,
The notice in area 44 could inform the viewer that the product in the advertisement is for sale at a particular price at a particular retail facility, or to give a more detailed product description.

フロントページの続き (51)Int.Cl.7 識別記号 ＦＩ Ｈ０４Ｎ 7/035 (72)発明者 マンコヴィッツ ロイ ジェイ アメリカ合衆国 カリフォルニア州 91316 エンシノ メドリー ドライヴ 18057 (72)発明者 クウォー ダニエル エス アメリカ合衆国 カリフォルニア州 91011 ラ カナダ フリントリッジ ハンプスティード ロード 3975 (72)発明者 レウン エルシー ワイ アメリカ合衆国 カリフォルニア州 91030 サウス パサディナ ヴィア デル レイ 1302 (56)参考文献 特開 平８−87784（ＪＰ，Ａ) 特開 平５−284437（ＪＰ，Ａ) 特開 平10−143349（ＪＰ，Ａ) 国際公開96／007270（ＷＯ，Ａ１) (58)調査した分野(Int.Cl.7，ＤＢ名) H04N 5/38 - 5/46 G09G 5/00 H04N 7/025 - 7/035 Front Page Continuation (51) Int.Cl. 7 Identifier FI H04N 7/035 (72) Inventor Mankowitz Roy Jay United States California 91316 Encino Medley Drive 18057 (72) Inventor Quor Daniel S United States California 91011 La Canada Flintridge Hampstead Road 3975 (72) Inventor Reun Elscy Wai California 91030 South Pasadena Via del Rey 1302 (56) Reference JP-A-8-87784 (JP, A) JP-A-5-284437 (JP, A) ) JP-A-10-143349 (JP, A) International Publication 96/007270 (WO, A1) (58) Fields investigated (Int.Cl. 7 , DB name) H04N 5/38-5/46 G09G 5/00 H04N 7/025-7/035

Claims (11)

(57)【特許請求の範囲】(57) [Claims] 【請求項１】広告表示装置は、 電子番組ガイドデータと広告データとを蓄積するメモリ
と、 スクリーンを有するディスプレイモニターと、 複数のテレビジョン番組に対応する電子番組ガイドデー
タを前記のメモリから検索する手段と、 検索した電子番組ガイドデータをスクリーン上でテレビ
ジョン番組の行として表示する手段と を備えており、テレビジョン番組の各行は別個の行とな
って表示されており、そしてその表示されたテレビジョ
ンスケジュール情報項目の少なくとも一部として時間と
チャンネルとが表示されており、 さらに、前記の広告表示装置は、 前記のメモリに蓄積された複数の広告から表示する広告
を選択する手段と、 その選択された広告データをメモリから検索する手段
と、 その検索した広告データをスクリーン上で行としてテレ
ビジョン番組の行間に挿入する手段と を備えていることを特徴とする広告表示装置。1. An advertisement display device searches a memory for accumulating electronic program guide data and advertisement data, a display monitor having a screen, and electronic program guide data corresponding to a plurality of television programs from the memory. Means and means for displaying the retrieved electronic program guide data on the screen as lines of the television program, each line of the television program being displayed as a separate line, and The time and channel are displayed as at least a part of the television schedule information item, and the advertisement display device further includes means for selecting an advertisement to be displayed from the plurality of advertisements stored in the memory, A method to retrieve the selected advertisement data from the memory, and display the retrieved advertisement data on the screen. Advertisement display apparatus characterized by comprising a means for inserting between lines of a television program as a row. 【請求項２】電子番組ガイドデータはスクリーンの第１
の領域に表示されており、 さらに、広告表示装置は、 電子番組ガイドデータの行のうちの一つの行をスクリー
ン上でカーソルで明るく強調する手段と、 スクリーンの第２の領域に詳細ウインドウを表示する手
段と、 カーソルで明るく強調したテレビジョン番組の説明を第
２の領域に挿入する手段と を備えた請求項１に記載の広告表示装置。2. The electronic program guide data is displayed on the first screen of the screen.
Further, the advertisement display device displays a means for brightly highlighting one of the lines of the electronic program guide data with the cursor on the screen and a detail window in the second region of the screen. The advertisement display device according to claim 1, further comprising: means for inserting the description of the television program, which is brightly highlighted with a cursor, into the second area. 【請求項３】スクリーン上の広告データの行をカーソル
で明るく強調する手段と、 カーソルで明るく強調した広告データに関する情報を第
２領域に挿入し、表示される電子番組ガイドデータと同
時に表示する手段と を備えた請求項２に記載の広告表示装置。3. A means for brightly highlighting a line of advertisement data on a screen with a cursor, and a means for inserting information about the brightly highlighted advertisement data with a cursor into the second area and displaying the electronic program guide data at the same time. The advertisement display device according to claim 2, further comprising: 【請求項４】表示されたチャンネル広告が製品とサービ
スの何れかもしくは双方についてである請求項１に記載
の広告表示装置。4. The advertisement display device according to claim 1, wherein the displayed channel advertisement is for one or both of a product and a service. 【請求項５】広告データが表示された電子番組ガイドデ
ータの利用者による選択とは関係なく表示される請求項
１に記載の広告表示装置。5. The advertisement display device according to claim 1, wherein the advertisement data is displayed regardless of the user's selection of the displayed electronic program guide data. 【請求項６】広告データがチャンネルの名前、チャンネ
ルの番号、そして番組の題名以外の情報を含んでいる請
求項１に記載の広告表示装置。6. The advertisement display device according to claim 1, wherein the advertisement data includes information other than a channel name, a channel number, and a program title. 【請求項７】電子番組ガイドデータは利用者の選択でき
る時間に表示され、そして広告データはユーザにより選
択された時間とは関係なく表示される請求項１に記載の
広告表示装置。7. The advertisement display device according to claim 1, wherein the electronic program guide data is displayed at a user-selectable time, and the advertisement data is displayed regardless of the time selected by the user. 【請求項８】電子番組ガイドに広告を表示する方法は、 複数のテレビジョン番組に対応する電子番組ガイドデー
タと広告データとをメモリに蓄積する段階と、 電子番組ガイドデータをメモリから検索する段階と、 検索した電子番組ガイドデータをディスプレイにテレビ
ジョン番組の行として個別に表示する段階と 前記のメモリに蓄積された複数の広告から表示する広告
を選択する段階と、 その広告データをメモリから検索する段階と、 その検索した広告データをスクリーン上で行としてテレ
ビジョン番組の行間に挿入する段階と を備え、広告データがチャンネルの名前、チャンネルの
番号、そして番組の題名以外の情報を含んでいるている
ことを特徴とする広告表示方法。8. A method of displaying an advertisement in an electronic program guide, the steps of accumulating electronic program guide data and advertisement data corresponding to a plurality of television programs in a memory, and retrieving the electronic program guide data from the memory. A step of individually displaying the retrieved electronic program guide data on a display as a row of a television program, a step of selecting an advertisement to be displayed from a plurality of advertisements stored in the memory, and a step of searching the memory for the advertisement data. And inserting the retrieved advertisement data as a row on the screen between the lines of the television program, the advertisement data including information other than the channel name, channel number, and program title. An advertisement display method characterized by being. 【請求項９】電子番組ガイドデータの行のうちの一つの
行をスクリーン上でカーソルで明るく強調する段階と、 スクリーンの第２の領域に詳細ウインドウを表示する段
階と、 明るく強調したテレビジョン番組の説明を第２の領域で
その表示された電子番組ガイドデータと同時に表示する
段階と を備えた請求項８に記載の広告表示方法。9. A step of brightly highlighting one of the rows of electronic program guide data on the screen with a cursor, a step of displaying a detail window in a second area of the screen, and a brightly highlighted television program. 9. The advertisement display method according to claim 8, further comprising the step of: displaying the explanation of the above in the second area simultaneously with the displayed electronic program guide data. 【請求項１０】広告データの挿入行をカーソルで明るく
強調する段階と、 スクリーンの第２の領域に広告データの明るく強調した
行に関する情報をその表示された電子番組ガイドデータ
と同時に表示する段階と を備えた請求項８に記載の広告表示方法。10. A step of brightly highlighting an insertion line of advertisement data with a cursor, and a step of simultaneously displaying information on a brightly highlighted row of advertisement data in the second area of the screen simultaneously with the displayed electronic program guide data. The advertisement display method according to claim 8, further comprising: 【請求項１１】垂直消去期間に広告データと電子プログ
ラムガイドデータとを送信する請求項８に記載の方法。11. The method of claim 8, wherein the advertisement data and the electronic program guide data are transmitted during the vertical erasing period.
JP52803698A 1996-12-19 1997-12-19 Electronic program guide with insertion advertisement Expired - Lifetime JP3527252B2 (en)

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PCT/US1997/023852 WO1998027723A1 (en) 1996-12-19 1997-12-19 Epg with advertising inserts

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