CN1246235A - EPG with advertising inserts - Google Patents

EPG with advertising inserts Download PDF

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Publication number
CN1246235A
CN1246235A CN97181798A CN97181798A CN1246235A CN 1246235 A CN1246235 A CN 1246235A CN 97181798 A CN97181798 A CN 97181798A CN 97181798 A CN97181798 A CN 97181798A CN 1246235 A CN1246235 A CN 1246235A
Authority
CN
China
Prior art keywords
data
screen
epg
zone
cursor
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN97181798A
Other languages
Chinese (zh)
Other versions
CN1112804C (en
Inventor
亨利·C·约恩
罗伊·J·曼克维茨
丹尼尔·S·克沃赫
埃尔西·Y·利
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Adeia Guides Inc
Original Assignee
YINDEK SYSTEM CO
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by YINDEK SYSTEM CO filed Critical YINDEK SYSTEM CO
Publication of CN1246235A publication Critical patent/CN1246235A/en
Application granted granted Critical
Publication of CN1112804C publication Critical patent/CN1112804C/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443—OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4438—Window management, e.g. event handling following interaction with the user interface
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/434—Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
    • H04N21/4345—Extraction or processing of SI, e.g. extracting service information from an MPEG stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H04N21/4821—End-user interface for program selection using a grid, e.g. sorted out by channel and broadcast time
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H04N5/78—Television signal recording using magnetic recording
    • H04N5/782—Television signal recording using magnetic recording on tape
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Abstract

Advertisements (50) are inserted in an EPG on the screen (40) of a display monitor (20) between the individual television program listings. Specifically, a memory (22, 34) stores EPG data and advertising data. A microprocessor (24) is programmed to recover EPG data corresponding to a number of television programs and advertising data from the memory. The microprocessor controls the monitor to display the recovered EPG data on the screen in lines of television program listings, each television program listing being displayed in a separate line, and to display the recovered advertising data in a line on the screen instead of one of the television program listings. The EPG and advertising data are displayed in a first area (46) of the screen and a detail window is displayed in a second area (44) of the screen. One of the lines of EPG data is highlighted with a cursor (48). A description of the television program listing highlighted by the cursor is inserted in the second area. When the line of advertising data is highlighted with the cursor, an information relating to the advertising data is inserted in the second area.

Description

Has the EPG that advertisement is inserted
The present invention relates to electronic program guides, it is integrated advertisement information or word.
Because by on the cable and the increase of the quantity of the television channel that obtains of satellite, screen electronic program guides (EPG) become more and more indispensable.An EPG like this allows the user by theme, and time and channel are classified to obtainable the present and the future's program.Therefore, the user can easierly find a programs of interest.
It is expensive that the EPG data that collection is used to show also send to the user with such data.So just need find a method to remedy the cost of these actions.
According to the present invention, advertisement is inserted between the TV program list output independent on the screen of a display monitor.Particularly, memory stores EPG data and ad data.A microprocessor is programmed with a large amount of TV programme and the corresponding EPG data of ad data in reproduction and the memory.Microprocessor control monitor is presented at the EPG data the reproduced form with the TV program list row on the screen, each TV program list all shows with an independent row, and the delegation on screen shows the ad data reproduced, rather than some in the TV program list.
A kind of preferred embodiment in, EPG data and ad data all are in first zone that is presented on the screen, what show in one second of screen zone is a detailed window.With a cursor the some high brightness in the EPG data line are shown.A description of the TV program list that the cursor high brightness is shown is inserted into second zone.When the row with ad data shows with the brightness of light absolute altitude, a description of relevant this ad data is inserted into second zone.
Fig. 1 is a block diagram of realizing a signal of device of the present invention; With
Fig. 2 is the screen format that device produced of Fig. 1.
Here be that the application number applied on October 10th, 08/475,395 and 1996 is that 08/728,614 application is all included as a reference with the Application No. of being applied for June 7 nineteen ninety-five of announcing.Graphic as institute in the application in front, the signal source of the TV signal 10 shown in Fig. 1, for example ground-plane antenna or cable are connected with a TV tuner 11.The output of tuner 11 is intermediate-freuqncy signals of a modulation, comprises video and audio-frequency electric visual information.Tuner 11 is connected with a voice detector (SOUNDDET) 14 with a visual detector (PICTURE DET) 13 by an intermediate frequency amplifier (IF AMP) 12, and they generate base band video and audio signal respectively.Audio signal is connected with a loud speaker 16 by a sound intensifier (SOUND AMP) 15.Vision signal is connected with an output of a switch 18 by a video amplifier that does not have to show.Voice detector 14 is connected with the Voice ﹠ Video input of a video cassette recorder (VCR) 17 respectively with visual detector 13.(what can select is if utilize the tuner and the demodulator circuit of VCR17 inside, can directly TV signal source 10 be connected with the RF input of VCR17.) output of VCR17 is connected with another input of switch 18.The output of switch 18 is connected with an input of a picture-in-picture commonly used (PIP) integrated circuit (IC) chip 19.The output of PIP chip 19 is with a television receiver with screen (not expression) or the input of the video of monitor (TV) 20 is connected.
For the duration of an appointment, for example one day or a week, with a renewable database storage of the layout table of the rendition lists of all obtainable channels in a Promgramming table memory 22.These the rendition lists typically comprise the title of each program, and program is described, and when, the time started in day, program length and send the channel of program just can obtain program in signal source 10 like this in week.Of the present invention a kind of preferred embodiment in, the duration that the rendition list is stored is different with guide, according to beholder's priority and priority.For example, demonstration TISPG and the needed information of CSPG may be stored one or two day, and the needed information of demonstration TSPG may be stored a week or more.May be by a continuous data link one to the vertical blanking period (VBI) of a certain television channel of television receiver broadcasting with known mode new database more.What can select is, may come more new database with the memory 22 of non-insertion and replace it with a memory with data updated storehouse.Memory 22 is connected with a microprocessor 24, and this microprocessor is programmed to control the operation of described equipment.The procedure stores that to operate for microprocessor 24 is in a read-only memory (ROM) 26.Beholder's input unit 28 preferably with the form of a remote I R controller, is connected with a microprocessor, so that the order from the beholder to be provided.A video processor 30 is connected with microprocessor 24.When the beholder wished to see TV program list, microprocessor 24 called the part of Promgramming table database and it is connected with video processor 30 from memory 22, wherein formatd program tabulation output with its demonstration.Preferably, video processor 30 message of being stored is shown on the screen of television receiver 20 bitmap.Video processor 30 is connected with another input of PIP chip 19.Preferably, beholder's input unit 28 comes control microprocessor 24 by moving cursor on the screen of television receiver 20.To the end, microprocessor 24 all is connected with a cursor position register 32 with video processor 30.(what can select is, the beholder can select item of information shown on the screen by beholder's input unit 28 Code Numbers that key entry is distributed to these).Microprocessor 24 also is connected with tuner 11 to carry out channel change, is connected with VCR to carry out the play-/ record selection and to begin/stop, and is connected with switch 18 with one in the input of selecting it, is connected with the PIP chip and the mode of selecting the PIP operation.
Shown in Fig. 2 is the form of electronic program guides.Form has a background area 40, is an overlapping pip window 42 in the upper left corner of screen.Real-time time, promptly 5:11p.m is presented at the subregion 42a of pip window 42.Background area 40 comprises a title and message notifying zone 43 at the top of screen, program description area 44 in the upper right corner of screen with pip window face mutually connect and a Promgramming table section 46 below zone 42 and 44.Program description area 44 comprises the time started and the length (duration) of described program.In zone 46, the EPG data of being retrieved from memory 22 show that with row each the rendition list all is to show with independent row.Certain delegation of shown the rendition list in the viewing area 46 of moving cursor high brightness that the beholder can be vertical.Color that the background of the background of the high brightness of cursor 48 and program description area 44 is preferably same or shade.Whole mobile real-time and image at that time of a current TV programme of broadcasting is presented in the pip window 42, and the audio-frequency unit of shown TV programme is to be reset by the audio system of monitor 20 in the pip window 42.
Advertisement is inserted and is presented between the row of the rendition list of Promgramming table section 46 on the screen, and relevant information and notice are presented to be described among the zone 44.With reference to figure 1, advertisement is inserted preferably in VBI that a part as Promgramming table information sends and is stored among the television receiver among the RAM, replaces advertisement to insert the function of memory 34.Preferably a part of inserting as the packets of information of relevant program is sent, i.e. SIP, advertisement is inserted with it and is shown.The apparatus function of Fig. 1 is what to describe in 08/475,395, is a part of describing as the summary program that shows in the part of the rendition list that shows in the zone 46 and the zone 44 to be inserted in advertisement treat.
In fact, memory 34 and memory 22 can be inserted among the independent RAM physically.Be used for that address that advertisement inserts can store as a part of inserting the timetable that the program that shows sets up in advance with advertisement.Like this, the address is inserted layout table and advertisement and is linked together, and each advertisement is inserted in the memory all only storage once.By the advertisement insertion is connected with time list, become irrelevant with the time inserted in shown advertisement.Like this, shown advertisement content is directly pointed to viewer interest to a certain extent.The interested advertisement of housewife is presented at the morning, and children interested advertisement be presented at evening in early time.
Graphic as Fig. 2 institute, 50 delegation that preferably are presented under the tabulation are inserted in an advertisement." the NBC4 NEWS " of TV programme, this be advertiser for example Coca-Cola initiate.But,, there is no need to exist a relation between gray position and the TV programme, according to environment according to environment.Insert the more information of 50 theme in order to obtain relevant advertisement, the beholder shows this row high brightness with cursor 48; Then such information is presented in the zone 44, replaces the information of relevant TV programme.For example, the notice in the zone 44 can tell the product in beholder's advertisement to locate to sell or provide a more detailed description with specific price the retailer.

Claims (3)

1. device that is used for display ads comprises:
A memory that is used to store EPG data and ad data;
Display monitor with display;
Be used for reference to storage to reproduce the device with a large amount of corresponding EPG data of TV programme;
Be used on screen again that the row of TV program list shows the EPG data of being reproduced, each listed TV program list all is to show with independent row;
Be used for reference to storage to reproduce the device of ad data; With
The ad data that is used for being reproduced is inserted into the delegation on the screen, replaces the some devices in the TV program list.
2. the device of claim 1, wherein the EPG data are presented at first zone on the screen, and device also comprises:
Be used on screen showing the device of certain delegation of the row of EPG data with a cursor high brightness;
The device that is used for the detailed window of second zone demonstration on screen; With
A description that is used for TV program list that the cursor high brightness is shown is inserted into the device in second zone.
3. the device of claim 2 also comprises:
The device that is used for the row of usefulness light absolute altitude brightness advertisement data on screen; With
Be used for will the information relevant being inserted into the device in second zone with the ad data that the cursor high brightness shows.
CN97181798A 1996-12-19 1997-12-19 EPG with advertising inserts Expired - Lifetime CN1112804C (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US3478496P 1996-12-19 1996-12-19
US60/034,784 1996-12-19

Publications (2)

Publication Number Publication Date
CN1246235A true CN1246235A (en) 2000-03-01
CN1112804C CN1112804C (en) 2003-06-25

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EP (1) EP0947093A4 (en)
JP (1) JP3527252B2 (en)
KR (1) KR100327556B1 (en)
CN (1) CN1112804C (en)
AU (1) AU731010B2 (en)
BR (1) BR9713597A (en)
CA (3) CA2844582A1 (en)
ES (1) ES2424948T3 (en)
HK (1) HK1025454A1 (en)
MX (1) MXPA99005769A (en)
WO (1) WO1998027723A1 (en)

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CN111050194A (en) * 2019-12-02 2020-04-21 北京奇艺世纪科技有限公司 Video sequence processing method, video sequence processing device, electronic equipment and computer readable storage medium

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CA2844582A1 (en) 1998-06-25
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MXPA99005769A (en) 2004-09-10
JP2000516425A (en) 2000-12-05
AU5619898A (en) 1998-07-15
ES2424948T3 (en) 2013-10-10
KR100327556B1 (en) 2002-03-15
EP0947093A1 (en) 1999-10-06
WO1998027723A1 (en) 1998-06-25
AU731010B2 (en) 2001-03-22
CN1112804C (en) 2003-06-25
EP0947093A4 (en) 2000-03-08
CA2779619C (en) 2014-04-01
BR9713597A (en) 2000-04-04
JP3527252B2 (en) 2004-05-17
CA2779619A1 (en) 1998-06-25
CA2275720A1 (en) 1998-06-25

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