JP3202189U - Brand design development system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a brand design development system capable of providing a brand design service to a small-scale business at a low cost. A brand design development system 1 includes, for example, an identity basic element creation unit 11, a stationery creation unit 13, various standard format creation units 15, a standard PowerPoint creation unit 17, a company guide creation unit 19, and a regular web. A site creation unit 21, a development item list creation unit 23, and a design guideline creation unit 25 are included. [Selection] Figure 1

Description

  The present invention relates to a brand design development system for developing a brand design.

The brand image of a company has a great influence on the corporate value. In order to enhance such a brand image, it is important how to design all the objects related to the brand.
The majority of Japanese designs are handled by in-house design departments and subcontracting design companies for each type of business, such as advertising agencies, printers, packaging materials, web production companies, and sign decorators.

By the way, there are a few design companies with advanced know-how like brand design. For this reason, entrusting the brand design to a design contractor is expensive.
However, small businesses such as small and medium-sized enterprises and individual business owners have a need for bride design, but there is a problem that they cannot be performed in-house and expensive services cannot be used.

  The present invention has been devised in view of such problems, and an object of the present invention is to provide a brand design development system that can provide a brand design service at a low cost to a small business.

  In order to solve the above-described problems of the prior art and achieve the above-described object, the brand design development system of the present invention includes a logo creating means for creating a company logo, a business card with the logo, a letterhead, Stationery creation means for creating envelopes, fixed format creation means for creating quotes and invoices for the company, fixed presentation data creation means for creating fixed data for the presentation materials of the company, and company guidance for the company A company guide creating means for creating the website, a website creating means for creating the website of the company, and a guideline creating means for creating a guideline for the design of the company.

  Preferably, at least one of the stationery creation means, the standard various format creation means, the standard presentation data creation means, the company guide creation means, and the website creation means of the brand design development system of the present invention includes the business card, For at least one of the letterhead, the envelope, the quotation, the bill, the presentation material, the company proposal, and the website, one of a plurality of patterns defined in advance is selected from the outside. Select according to instructions.

  According to the present invention, it is possible to provide a brand design development system that can provide a brand design service at a low cost to a small-scale business.

Hereinafter, a brand design development system according to an embodiment of the present invention will be described with reference to the drawings.
The brand design development system 1 is used to visualize a message of a company's management philosophy or management strategy as a design and develop it into various items. The brand design development system 1 is used to collectively support the management and operation after design production.

  FIG. 1 is an overall configuration diagram of a brand design development system 1 according to an embodiment of the present invention.

  As shown in FIG. 1, the brand design development system 1 includes, for example, an identity basic element creation unit 11, a stationery creation unit 13, various standard format creation units 15, a standard PowerPoint creation unit 17, and a company guidance creation unit 19. The standard website creation unit 21, the development item list creation unit 23, and the design guideline creation unit 25.

  The brand design development system 1 creates the following products 1 to 8 in response to requests from customers such as companies.

[Outcome product 1]
The identity basic element creation unit 11 creates the following 10 items as the product 1 and delivers it as digital data.
01 symbol mark,
02 English logotype,
03 Japanese logotype,
04 color,
05 Sub color,
06 Subgraphics,
07 Japanese typography,
08 English typeface / number,
09 signature,
10 Clearance

[Product 2]
The stationery creation unit 13 creates and delivers a standard business stationery, 5 items, on-demand printing delivery (100 copies) as a deliverable 2. For example, three patterns are prepared as the design of the output product 2, and the customer selects one of these patterns. Each item is given a symbol mark or the like created with the product 1.

01 business cards (one side for 5 people),
02 Letterhead,
03 Secondly,
04 Western-style 3 envelopes,
05 square 2 envelope

Moreover, the stationery preparation part 13 produces the following 5 items as an option according to the request from a customer, and delivers it.
01 Envelope with window,
02 Holder (Tato) A4 version,
03 Clear File A4 version
04 Package, paper bag,
05 Notepad

[Product 3]
The standard format creation unit 15 delivers the following various formats and 5 items using Word Exce (trademark of Microsoft Corporation) software. For example, three patterns are prepared as the design of the output product 3, and the customer selects one of these patterns. Each item is given a symbol mark or the like created with the product 1.

01 Document cover page,
02 Fax transmittal,
03 Estimate,
04 Invoice,
05 Minutes

[Product 4]
The standard power point creation unit 17 creates and delivers the following standard power point / power point software slide master. For example, three patterns are prepared as the design of the product 4, and the customer selects one of these patterns. Each item is given a symbol mark or the like created with the product 1.

01 title page,
02 Index page,
03 middle title page,
04 Content page,
05 End page

[Outcome product 5]
The company guide creation section 19 creates and delivers the following standard company guide / A4 version folded (4 pages) on-demand printing (100 copies). For example, three patterns are prepared as the design of the deliverable 5 and the customer selects from these. Each item is given a symbol mark or the like created with the product 1.
01 Company profile planning, page structure,
02 Content production (catch copy / body copy rewriting),
03 Design production (Table 1, Table 4, Content 2 pages),
04 Copy data production

Further, the company guide creation unit 19 creates and delivers the following as options.
01 A4 half-opening (6 pages), double-opening (8 pages)

[Product 6]
The regular website creation unit 21 delivers a regular website, Wordpress (trademark of WordPress Foundation), single page, and responsive design. For example, three patterns are prepared as the design of the output product 6, and the customer selects from these patterns. Each item is given a symbol mark or the like created with the product 1.
01 WEB direction,
02 Sitemap content creation: Copy rewriting,
02 Design production,
04 coding,
05 Domain registration agency

  The fixed form website creation unit 21 performs processing related to movie production as an option.

[Product 7]
The expanded item list creation unit 23 edits and delivers the expanded item list / design guidelines. Create a spec list for each item.

[Product 8]
The design guideline creation unit 25 creates and delivers design guidelines, one bookbinding, and one CD-ROM. Systematically edit the above items into guidelines.

  As described above, according to the brand design development system 1, the above-described products 1 to 7 can be generated efficiently and inexpensively. That is, three patterns are prepared, and the customer selects one of them, so that the design development burden (time) on the design company side can be reduced and an inexpensive service can be realized.

The present invention is not limited to the embodiment described above.
That is, those skilled in the art may make various changes, combinations, sub-combinations, and alternatives to the components of the above-described embodiments within the technical scope of the present invention or an equivalent scope thereof.

  For example, the identity basic element creation unit 11, the stationery creation unit 13, the various standard format creation unit 15, the regular PowerPoint creation unit 17, the company guide creation unit 19, the regular website creation unit 21, and the expanded item list creation unit 23 and the design guideline creating unit 25 may be realized by a computer executing a program. In this case, an input means such as a keyboard and a mouse for inputting various information and a display for displaying the processing result are provided. Further, at least one of these components may be realized as hardware that performs information processing.

For example, the brand design development system 1 has a configuration as shown in FIG.
That is, in the brand design development system 1, the display 123, the operation unit 125, the interface 127, the memory 129, and the processing times 131 are connected via the data line 120.
The display 123 displays the processing result of the processing circuit 131 and the like.
The operation unit 125 is an operation unit such as a keyboard, a mouse, or a touch panel, and outputs an operation signal corresponding to a user operation to the processing circuit 31.

The interface 127 performs data input / output with an external device.
The memory 129 stores a program executed by the processing circuit 131, data used for processing of the processing circuit 131, and processing result data.
The processing circuit 131 executes the above-described program and executes the various processes described above in the present embodiment.

FIG. 1 is an overall configuration diagram of a brand design development system according to an embodiment of the present invention. FIG. 2 is an example of a computer that implements the brand design development system shown in FIG.

DESCRIPTION OF SYMBOLS 1 ... Brand design development system 11 ... Identity basic element creation part 13 ... Stationary creation part 15 ... Standard various format creation part 17 ... Standard power point creation part 19 ... Company guidance creation part 21 ... Standard website creation part 23 ... Deployment item list creation Part 25: Design guideline creation part

Claims (2)

Logo creation means to create a company logo,
Stationery creation means for creating a business card, letterhead, envelope with the logo,
Various standard format creation means for creating the company's estimate and invoice;
A standard presentation data creating means for creating standard data of the presentation material of the company;
A company guide creating means for creating a company guide of the company;
A website creation means for creating the company website;
A brand design development system comprising: a guideline creation means for creating a guideline for design of the company. At least one of the stationery creation means, the various standard format creation means, the regular presentation data creation means, the company guide creation means, and the website creation means includes the business card, the letterhead, the envelope, the estimate, The at least one of the bill, the presentation material, the enterprise plan, and the website is selected according to an instruction from the outside from among a plurality of patterns defined in advance. Brand design development system.