JP3202172B2 - Sales promotion sheet - Google Patents

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

TECHNICAL FIELD The present invention relates to a sales promotion sheet used for sales promotion of cosmetics and the like.

[0002]

2. Description of the Related Art Conventionally, in sales of cosmetics, a specialized salesperson has been selling cosmetics to customers at stores or on-site sales destinations based on cosmetics sales promotion sheets distributed by cosmetics manufacturers. . The above-mentioned sales promotion sheet is usually a sheet made of rectangular cardboard or a thin plastic plate, on which the types of cosmetics, the method of use thereof, a schematic diagram of the skin condition, etc. are printed.
While presenting this sheet to the customer, the counseling and advice to the customer, recommendation of specific cosmetics, and the like are performed.

[0003]

However, since the above-mentioned sales promotion sheet is a printed matter, no matter how delicate nuances are described, no matter how the photographs and schematic drawings printed there are used. It has been difficult for sales clerks to provide explanations in the past. In particular, when a facial cleanser or the like having an excellent makeup removing effect is recommended, it is not easy for the customer to realize the effect even if the effect is shown by an enlarged photograph of the skin after facial cleansing. Therefore, it has been practiced to apply a foundation directly to the customer's skin and then wipe it off with a sample of facial cleanser, but in general, facial cleanser has some degreasing power. However, there is a problem that it is necessary to take care of it and take time and effort. There is also a problem that it is difficult to realize the cleaning effect even if the skin used for the face is replaced with the skin of the hand. Therefore, there is a tendency that customers do not want to bother to use a facial cleanser.

The present invention has been made in view of the above circumstances, and an object of the present invention is to provide an excellent sales promotion sheet which can clearly show the effect of removing stains on the skin without using actual skin. Aim.

[0005]

In order to achieve the above object, the sales promotion sheet according to the first aspect of the present invention is used for recommending a product having a skin cleansing property or explaining a special skin cleansing method. A first soft sheet piece imitating the skin surface and a second soft sheet piece also imitating the skin surface are adhered on the sheet, The second soft sheet pieces are each provided with an indented surface having a grain depth of 0.1 to 0.5 mm, and the surfaces of the two soft sheet pieces are both stained with the same substance and then washed. The surface of the two soft sheet pieces is wiped off with a product having a different effect or by wiping with a different cleaning method.
A configuration that the difference in the dirt of the fallen condition is turned so that occurs in.

[0006] In the sales promotion sheet according to the second aspect of the present invention, among the sales promotion sheets according to the first aspect, both the first and second flexible sheet pieces have a thickness of 0.5. a configuration that is formed by the vinyl leather ~5.0mm bets is, selling according to claim 3 of the present invention
The sales promotion sheet according to claim 2, wherein the sales promotion sheet is a sales promotion sheet.
Among them, the above-mentioned vinyl leather uses nylon fiber
Of a base fabric made of knitted fabric and a soft sheet made of vinyl chloride
The surface of the product is embossed .

[0007]

Next, an embodiment of the present invention will be described.

FIG. 1 shows an embodiment in which the sales promotion sheet of the present invention is applied to the recommendation of a face wash.

This sales promotion sheet is used for recommending a new face wash that exhibits an excellent washing effect by washing two kinds of face wash in combination. It is composed of a laminated sheet 1 and two soft sheet pieces 8 and 9.

[0010] That is, the heading 4 of “• Your face wash CHECK •” is displayed in bold at the top of the surface of the sheet 1. And in the center below it,
Illustration 5 imitating the face of a person during face washing is displayed,
In the circular frames 6 and 7 drawn to the left and right by enlarging the cheek portion of the face of this illustration 5, the two soft sheet pieces 8 and
9 is stuck.

The soft sheet pieces 8 and 9 are both shown in FIG.
As shown in FIG.
It is cut out in a circular shape of 7 mm, and its surface is embossed with an elephant grain, imitating the surface of human skin.

[0012] As shown in FIG.
The surface of a laminate of a base fabric 10 made of a knitted fabric using nylon fibers and a soft sheet 11 made of vinyl chloride is embossed. The embossing depth D of the embossing is 0.1.
It is set to 0.5 mm.

On the surface of the sheet 1 (returning to FIG. 1), a subheading 12 of "dirt to be removed by a foundation cleanser" is displayed on the left soft sheet piece 8 along the circular frame 6. At the lower right of the frame 6, an instruction 13 of "enlarged view" is displayed. Below that, the wording 14 "Foundation is oily stain" is displayed. On the right soft sheet piece 9, along with the circular frame 7, a subheading 15 of “dirt that cannot be washed off with a washer” is displayed, and in the lower left of the frame 7, an instruction of “enlarged view” is displayed. 15 'is displayed. Below that, the phrase 16 "Sweat and dust stains are water-based stains" is displayed.

On the back side of the sheet 1, as shown in FIG. 4, a heading 20 of "face wash CHOICE" is displayed at the top, and a rectangular frame 21 provided on the left side below it. Inside, a subheading 22 of “Select based on feeling of use and finish / washing face.” Is displayed. In addition, a subtitle 24 of “select by skin condition / foundation” is displayed in a rectangular frame 23 provided on the right side.

[0015] On the left side below the rectangular frame 21, six kinds of face wash 26 are listed in a vertical line through a subheading 25 of "Foundation Cleanser" in a state displayed in the frame. On the right side, six other types of facial cleansers 28 are listed in a line in a vertical line via a subheading 27 of "Perfect Washer" in a state of being displayed in a frame. However, the upper four tiers relate to products belonging to the A series, and the lower two tiers relate to products belonging to the B series. The upper and lower backgrounds are colored differently to distinguish the A series from the B series. At the center of the space between the left and right two rows, a thick “+ (plus)” illustration 29 is displayed, and the wording 30 “W cleansing face clean” is added on top of it. In addition, about the main thing of each said facial wash 26,28, the illustration 31 which characterizes the form is added.

Also, below the right rectangular frame 23,
Through the subheading 32 of “Liquid Veil (7 colors)”, the X-axis is “moisture” and the Y-axis is the XY coordinate 33 of “sebum”
Is displayed, and the coordinate plane is divided into four parts.
Symbols 34 of “D”, “N”, “OD”, “O” are entered. These symbols are symbols that symbolically indicate the type of skin, for example, “D” indicates dry skin. And
Below that, a square frame 36 with “7 colors” is displayed via a subheading 35 of “Powder Veil”. Therefore, the A series face wash 26, 28
Liquid type is 4
It can be seen that there is one type and powder type, and each of the seven colors is available.

Further, on the lower left side, the same XY coordinates 38 as above are displayed in a small form via a subheading 37 of "Liquid Veil (5 colors)". Has been split. And "O &O"
The symbols 39 of "D" and "N &D" are entered. Also,
On the right is the subheading 40 of "Powdery Veil"
, A square frame 41 with “5 colors” is displayed. Therefore, it can be seen that there are two types of liquid type and one type of powder type in the foundations corresponding to the facial cleansers 26 and 28 of the B series, and there are five colors for each.

Using the sales promotion sheet, a cosmetics sales clerk can recommend a face wash to a customer at a store or a door-to-door sales destination, for example, as follows. The facial cleanser to be recommended is a product that provides an excellent facial cleansing effect by using a combination of a cleanser having a high cleaning effect on oily stains and a washer having a high cleaning effect on water stains.

First, the surface of the sheet 1 (see FIG. 1) is presented to the customer, and a foundation (the foundation used by the customer or similar) is applied to the left and right soft sheet pieces 8 and 9. . Then, an appropriate amount of the cleanser to be recommended is applied to the soft sheet piece 8 on the left side as it is spread so as to massage, and then wiped off. In addition, an appropriate amount of a washer to be recommended is applied to the soft sheet piece 9 on the right side as it is spread so as to massage, and then wiped off.

Then, the surfaces of both soft sheet pieces 8 and 9 are
By wiping with clean cotton and comparing the wiping surface with the customer, the surface of the soft sheet piece 8 using the cleanser is
While the foundation has fallen almost neatly,
The surface of the soft sheet piece 9 using the washer is used to confirm that the foundation has not dropped much. Next, an appropriate amount of a washer is applied to the left soft sheet piece 8 so as to be massaged, and then wiped off. Then, the surface is wiped with clean cotton, and the customer is shown that no dirt is attached to the cotton, and the customer is confirmed that the surface of the soft sheet piece 8 is completely clean. At this time, the sales clerk often cleans the face only with the washer, but in the case of the face wash with only the washer, foundation dirt remains like the surface of the soft sheet piece 9 on the right and the soft sheet piece 8 on the left. It emphasizes that it is necessary to combine the above-mentioned cleanser and washer to completely remove the foundation dirt like the surface of the above, and convinces the customer to use the combination of the cleanser and the washer.

For the customer who is willing to purchase the above-mentioned cleanser and washer, the sheet 1 is turned over (see FIG. 4), and various types of face wash are presented to meet the customer's request and skin condition. A suitable combination of face wash can be selected and recommended. In addition, for customers who are interested in the foundation,
It is possible to recommend a foundation according to the customer while using the display related to the foundation.

As described above, according to this sales promotion sheet, the effect of removing dirt due to the face wash can be achieved by the left and right soft sheet pieces 8 and 9 simulating the skin without actually using the skin. Since it can be presented to the customer in a visible manner, it has the advantage that it is easy to appeal to the customer the need to combine two types of face wash (in this case, a cleanser and a washer). The customer can also purchase the product convinced of the effect, and can obtain a sense of security for the quality of the product.

In the above example, the soft sheet pieces 8 and 9 simulate the skin of the face, and preferably have a feeling similar to that of the skin and have oil resistance and water resistance. As the soft sheet pieces 8 and 9, various artificial leathers, artificial leathers, and the like are used in addition to the above examples. However, on the surface, the human skin to imitate, grain depth
0.1-0.5mm elephant grain must be processed
Must . In addition, the thickness, from the point of handling,
It is preferable to set the thickness to 0.5 to 5.0 mm.

The arrangement of the soft sheet pieces 8 and 9 is as follows.
The arrangement is not necessarily limited to the above example, and may be appropriately arranged in relation to the description, illustration, and the like displayed on the sheet 1. The shape is set to an appropriate shape other than the circular shape.

Further, in the above-mentioned example, the above-mentioned soft sheet pieces 8 and 9 were used to make the customer realize the superiority of the washing effect obtained by combining the two types of face wash.
It is not limited to this. For example, the cleaning effects of different types of facial cleansers may be compared using the soft sheet pieces 8 and 9, and it is shown that the cleaning effect differs depending on the wiping method even when the same facial cleanser is used. May be used.

The sales promotion sheet of the present invention is not limited to the use of a facial cleanser, but may be used for recommending a detergent or a soap for cleaning other parts such as the scalp and limbs. Of course, in this case, the shapes of the soft sheet pieces 8 and 9 are appropriately set, and the illustrations and explanations displayed on the front and back surfaces of the sheet 1 also change.

Further, the material of the sheet 1 is not limited to the above example, and any suitable material such as a plastic sheet, a wooden board, a plywood, a laminate board, etc. can be used.

Next, an embodiment will be described.

[0029]

DESCRIPTION OF THE PREFERRED EMBODIMENTS The sales promotion sheet shown in FIGS.
Actually for cosmetics salespersons, 2 for 10 professional monitors
Recommendations for products using combinations of different types of facial cleansers were made. Also, as a control example, a sales promotion sheet explaining the cleansing power of the face wash was prepared by combining a simple illustration and a photograph without attaching the soft sheet pieces 8 and 9, and the face wash was performed to the cosmetics salesperson in the same manner as above. We made recommendation of fee. As a result, all of the ten monitors evaluated that "the example product was able to realize the necessity of combining two types of facial cleansers and had a favorable impression." In addition, a cosmetics sales rep evaluated that “the example product was easier to recommend a face wash”.

[0030]

As described above, since the sales promotion sheet of the present invention is provided with two soft sheet pieces having a special configuration imitating the skin surface, it is actually tested using the skin. even without, by the soft sheet piece, the difference between the cleaning effect on the skin, can in be presented to the customer <br/> in the form of visible, recommended and such novel face wash, a new wiping method Can be used for advocacy. Therefore, there is an advantage that the salesperson can make the above-mentioned recommendation or proposal in a manner that is easy for the customer to understand. The customer is also convinced of the effect, can purchase a new product, or can practice a new wiping method, and has an advantage that a sense of security can be obtained.

[Brief description of the drawings]

FIG. 1 is an explanatory view showing a sheet surface according to one embodiment of the present invention.

FIG. 2 is an explanatory view of a soft sheet piece used in the above embodiment.

FIG. 3 is a partially enlarged cross-sectional view of the soft sheet piece.

FIG. 4 is an explanatory diagram showing a back surface of the seat of the embodiment.

[Explanation of symbols]

 1 sheet 8,9 soft sheet piece

Claims (3)

(57) [Claims] 1. A sales promotion sheet used for recommending a product having a skin cleansing property or explaining a special skin cleansing method, wherein a first soft sheet piece imitating the skin surface is provided on the sheet. Similarly, a second soft sheet piece imitating the skin surface is stuck, and the first and second soft sheet pieces are each subjected to elephant grain processing with a grain depth of 0.1 to 0.5 mm. The surface of the two soft sheet pieces is wiped with a product having a different cleaning effect after being soiled with the same substance, or a wiping method having different cleaning effects. The above two soft
Promotional sheet characterized by a difference in contamination of the falling condition is in <br/> so that occur in the surface quality sheet piece. 2. The method according to claim 1, wherein the first and second flexible sheet pieces are:
The sales promotion sheet according to claim 1, wherein both are formed of vinyl leather having a thickness of 0.5 to 5.0 mm. 3. The sales promotion sheet according to claim 2, wherein the vinyl leather is formed by embossing the surface of a laminate of a base cloth made of a knitted fabric using nylon fibers and a soft sheet made of vinyl chloride.