JP3192134B1 - Advertising presentation method using the Internet - Google Patents

Abstract

The present invention is to present advertisement information in a form that reliably touches the eyes of a user. SOLUTION: A server device 100 storing a Web page 110 to be browsed which can be accessed by addresses URL11 to 15, and a server device 200 storing a Web page 210 for advertisement are prepared. Address URLs 11 to 15
The advertisement designation information 220 is stored in the address URLs 21 to 25 corresponding to. When there is an access specifying the URL 11 from the Web browser of the terminal device 400, the server device 100 switches this access to a detour access specifying the URL 21. By this bypass access, the advertisement designation information I1 in the server device 200 is recognized, and the Web pages of the designated advertisements AD2 and AD3 are forcibly presented.
Is returned to the original access, and the original browse target Web page WEB1 is presented from the server device 100.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method for presenting an advertisement using the Internet, and more particularly to a method for presenting an advertisement when a viewer browses a Web page using a Web browser.

[0002]

2. Description of the Related Art With the spread of the Internet, which is the core of the IT industry, the form of business is expanding to use the Internet. In particular, in the advertising industry, the scale of business through the Internet has been rapidly expanding, and has attracted attention as a large advertising media like TVs and magazines.

[0005] As a method of presenting advertisements using the Internet, a method using a Web page and a method using E-mail are mainly used. For example, as a method of presenting an advertisement using a Web page, a form in which a band-shaped area for displaying an advertisement is provided in a part of a Web page to be browsed, and information of the advertisement is displayed in the band-shaped area (so-called, Banner ads) are the mainstream. In the case of this banner advertisement, the amount of information that can be displayed is limited only inside the advertisement column including the band-shaped region.
There is a link to jump to page b. On the other hand, as a method of presenting an advertisement using an e-mail, a form in which an advertisement e-mail is directly delivered to a user's e-mail address is generally used. The user reads the distributed advertising e-mail as so-called direct mail.

[0004]

In the first place, advertisement information is
No matter how they are provided, they cannot fulfill their essential role without actually being seen by the user.
However, in the conventional advertisement presenting method using the Internet, there is a problem that the provided advertisement information is not always surely noticeable to the user, so that a sufficient advertisement effect cannot always be obtained.

[0005] For example, in the case of an advertisement form using a Web page, as described above, the banner advertisement itself displayed in the band-like area is visible to the user, but sufficient information presentation is provided only by the banner advertisement section. It is difficult to do. Of course, if the user can click on the banner advertisement field and jump to the advertiser's own Web page, sufficient information presentation from the advertiser is possible. However, whether or not to click on the banner advertisement field is a user's free will. Unless a user who wants to know more detailed contents of the advertisement does not actively click, the advertiser's Web page The content is not visible to the user. In fact, since many users are accessing the Internet in order to browse a Web page of some interest, such a user clicks on a banner advertisement field that is not the intended target. The likelihood is not very high.

[0006] On the other hand, in the case of an advertisement form using e-mail, there is a possibility that the user himself may discard the delivered mail without opening it. Normally, when a general user receives an e-mail, start the e-mail software, check the list of e-mails delivered, select the e-mail that the user intends to read and confirm, and display the screen. Will be displayed above. Therefore, even if you send advertising e-mail as direct mail,
There is a possibility that the user may discard the file without performing the opening operation at all. In particular, many recent e-mail software has a so-called filter function for automatically selecting received e-mails, and the e-mail for advertisement may be discarded without any user's eyes at all. .

Accordingly, an object of the present invention is to provide an advertisement presenting method using the Internet, which is capable of presenting advertisement information in a form that can be reliably touched by the user's eyes.

[0008]

According to a first aspect of the present invention, there is provided an advertisement presenting method using the Internet for presenting an advertisement to a viewer who browses an Internet Web page. Preparing a first server device storing the data of the above, and a second server device storing the data of the advertisement Web page, and preparing the server device in a state where it can be connected to the Internet; A first address indicating a Web page to be browsed, which is an address in the first server device;
And the second address corresponding to the first address in the server device from the one address to the other address.
One-to-one with each other so that you can reference addresses
An address defining step of defining correspondingly, and, when a “first access specifying a first address” is received from a terminal device operated by a viewer via the Internet,
The first server device causes the first server device to correspond to the first address.
And a second access step for obtaining a second address, and performing a process for switching the first access to a “second access specifying a second address”, and a “second address” from the terminal device via the Internet. Is designated by the second server device to the terminal device in accordance with the second address.
Presents a page and displays the first address corresponding to the second address.
And the presentation of the advertising Web page is completed.
At this point, the second access can be distinguished from the first access
A second access stage for performing a process for switching to a “third access specifying a first address”, and a “third access specifying a first address” from the terminal device via the Internet. If there is, the third server performs a third access step of presenting the viewing target Web page indicated by the first address to the terminal device.

(2) The second aspect of the present invention is the above-mentioned first aspect.
In the advertisement presentation method using the Internet according to the aspect, the presentation history of the advertisement Web page is recorded by the second server device every time the second access is made, and the presentation is performed based on the presentation history. In this case, a billing process for the advertiser of the advertising Web page is performed.

(3) A third aspect of the present invention is the above-mentioned first aspect.
Alternatively, in the advertisement presenting method using the Internet according to the second aspect, the second server device records a designation history of a second address designated in the second access every time there is a second access. In advance, a payout process is performed for the owner of the web page to be viewed indicated by the first address corresponding to the second address based on the specified history.

(4) The fourth aspect of the present invention is the above-mentioned first aspect.
In the advertisement presenting method using the Internet according to the third to third aspects, the advertisement designation information for designating one or a plurality of advertisement Web pages is stored in a place accessed by the second address in the second server device. Store it,
In the second access stage, a process for switching to the third access is performed after the advertisement Web page specified by the advertisement specification information is presented.

[0012]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described below with reference to the illustrated embodiments. FIG. 1 is a block diagram illustrating an advertisement presentation method using the Internet according to a basic embodiment of the present invention. This method adopts a mode of presenting an advertisement using a Web page, and can present an advertisement to a user who browses an Internet Web page. In order to carry out this method, a first server device 100 and a second server device 200 are prepared as shown in the figure, and these server devices are set to be connectable to the Internet 300. On the other hand, the user also uses the terminal device 400 to access the Internet 300.
Have an environment to connect to. The terminal device 400 is connected to a W
Any device having a function of browsing the web page may be used. In the figure, only one terminal device 400 is connected to the Internet 300 for convenience.
Is shown, the terminal devices of an unspecified number of users are actually connected to the Internet 300. Here, a state in which one of these many users is accessing the Internet 300 using the terminal device 400 is considered, and a specific form of presenting an advertisement to this user according to the present invention is described. An advertisement presentation method will be described.

The first server device 100 and the second server device 200 are constituted by so-called Web servers, and are connected to a terminal device 400 via the Internet 300.
Has a function of providing a Web page to the user. All of the server devices are common in having a function of providing a Web page, but the first server device 100
Is a server device that provides the original Web page to be browsed that the viewer operating the terminal device 400 wants to browse, whereas the second server device 200 can be presented by the present invention. Is a server device that provides an advertising Web page. Therefore, the first server device 100 stores the browsing target Web
While the page data 110 is stored, the second
The server device 200 stores data 210 of an advertisement Web page. In the illustrated example, for convenience of explanation, WE is used as the data 110 of the browse target Web page.
Five data B1 to WEB5 are stored, and the advertisement We
A simple example in which four data AD1 to AD4 are stored as the data 210 of page b is shown, but in practice, a larger number of data are stored.

In this example, the data WEB1 to WEB5 of the browsing target Web page and the data AD1 to AD4 of the advertisement Web page are composed of Web page files (text and image files) in HTML format. For displaying a typical Web page. The contents of these data are stored in the terminal device 40
It can be displayed on a display screen using Web browser software prepared on the 0 side.

When the first server device 100 receives an access from the terminal device 400 via the Internet 300, the first server device 100 receives data 110 (in this example, five Web pages) of the browse target Web page corresponding to the specified URL address. Data WEB1 to WEB5) to the terminal device 400.
It has a function to provide. Therefore, data WEB1
To WEB5 are assigned specific URL addresses. Here, as shown, the data WE
Address URL11 for B1 to WEB5
To URL 15 (hereinafter, referred to as a first address). If the first server device 100 is a conventional general Web server device, when the user wants to browse a Web page displayed based on the data WEB1, the terminal device 400 sends the URL11.
May be accessed to access the Internet 300. Then, it is possible to access the data WEB1 in the first server device 100, and to access the data WE1.
B1 will be provided to the terminal device 400. However, the operation of the first server device 100 used in the present invention is slightly different from the operation of such a conventional general Web server, and as described below, before providing designated data. Has a function of forcibly accessing the second server device 200.

As described above, the advertisement server web page data 210 (four data AD1 to AD4 in this example) is stored in the second server 200.
Of course, these four data AD1 to AD4 are each given a predetermined address, but the address format for these data is not so important (U
The address may be in an RL format or may be in another format.) In the figure, the addresses are not specifically illustrated. In this embodiment, in the second server device 200, second addresses URL21 to URL25 corresponding to the first addresses URL11 to URL15 in the first server device 100 are assigned. Advertisement specification information 220 for specifying a specific advertisement Web page is stored at locations indicated by the addresses URL21 to URL25. For example, in the illustrated example, the address UR in the second server device 200
L21 is an address URL in the first server device 100
11 (referred to as a first address in the present application), and a location indicated by this address URL 21 (referred to as a second address in the present application) includes I1 (A
D2, AD3). Here, the advertisement designation information I1 (AD2, AD3) is information for designating the data AD2 and AD3 of the advertisement Web page.

As described above, in the present embodiment, the first addresses (URL11 to URL) in the first server device 100 are set.
15) and the second addresses (URLs 21 to 25) in the second server device 200 correspond one-to-one, and the address pairs in this correspondence can refer to each other. It has become. For example, in the first server device 100, the second address corresponding to the first address “URL11” is “URL2”.
1 is stored. On the contrary, in the second server 200, the first address corresponding to the second address “URL21” is “UR1”.
L11 "is stored. The same applies to address pairs URL12 and URL22, and address pairs URL13 and URL23.

In such a configuration, from the terminal device 400 operated by the viewer (user), the “first address (UR in the example in FIG.
L11 to URL15), the specified address is an address in the first server device 100, so that the first server device 100 is accessed first. become. However, even if the first server device 100 has such an access,
This “first access” is replaced with “the second access specifying the second address” without immediately providing the data of the browse target Web page existing at the specified address to the terminal device 400. Perform processing to switch to. This is a point different from the operation of a conventional general Web server. For example, if there is a first access specifying the first address URL11 from the terminal device 400, the first server device 100 does not immediately provide the data WEB1 specified by the URL11, Recognizing the second address URL21 corresponding to the address URL11, the “first access specifying the first address URL11” is changed to “the second address URL2”.
A process for switching to "second access specifying 1" is performed.

Such a switching process can be automatically performed if a program for performing such switching is prepared in the first server apparatus 100 in advance.
Usually, the request from the terminal device side to the Web server is:
The program is delivered to a predetermined program via an interface called CGI (Common Gateway Interface), and a reply from the program to the terminal device is sent as data in an HTML format or the like via the CGI. If this function is used, “the first access specifying the first address URL11” from the terminal device 400 side can be switched to “the second access specifying the second address URL21”. Such processing is the same as the processing for causing the Web browser to jump to another linked Web page.

When the “second access specifying the second address URL 21” is performed from the terminal device 400 in this manner, the specified address is stored in the second server device 2.
00, the second server 200
Will be accessed. Second server device 200
Fetches such an access request via the CGI and performs the following processing.

First, the designated second address URL2
According to 1, the Web page for advertisement to be presented is determined. Specifically, based on the advertisement designation information I1 (AD2, AD3) accessed by the second address URL21, the data of the advertisement Web page to be presented is AD
2. Recognize that it is AD3. Then, these data AD2 and AD3 are sequentially transmitted to the terminal device 400. As described above, the data AD2 and AD3 are HT
The data of the advertisement Web page in the ML format. By transmitting the data to the terminal device 400, the Web browser software on the terminal device 400 displays the advertisement Web page on the display screen. become.

In the illustrated example, the advertisement designation information I1 (AD
2, AD3) is information for designating the data AD2, AD3 of the two types of advertisement Web pages, and thus the two data AD2, AD3 are transmitted to the terminal device 400 in order. The transmission timing may be determined in advance, for example, such that the data AD3 is transmitted five seconds after the transmission of the data AD2. In this case, the viewer operating the terminal device 400 first receives
An advertisement Web page based on the data AD2 is presented, and after 5 seconds, an advertisement Web page based on the data AD3 is presented. In the illustrated example, when the advertisement designation information I2 (AD1) is accessed, only one type of advertisement Web page data AD1 is designated. In this case, only the data AD1 is transmitted. Thus, only one advertisement Web page is presented to the viewer. Of course, the advertisement designation information may be prepared so that three or more advertisement web pages are sequentially presented. In addition, on the advertisement Web page, not only characters but also sound and moving image information may be presented.

Subsequently, when the presentation of the designated advertisement Web page is completed (for example, a point in time that is set 5 seconds after the last advertisement Web page data is transmitted). Then, the second server device 200
Is performed to switch the "second access specifying the second address URL21" to the "third access specifying the first address URL11". As described above, the second server device 200
Since it is possible to recognize that the first address corresponding to the second address URL 21 is the URL 11, the above-described switching processing becomes possible.

Now, when “third access specifying the first address URL 11” is performed from the terminal device 400 by such a switching process, the specified address becomes an address in the first server device 100. Therefore, the first server device 100 is accessed again. The first server device 100 issues such an access request,
Although it is fetched via the CGI, it recognizes that the current access is the “third access” and executes a process different from the previous “first access”. That is, this time, the first address U
A process for presenting the browse target Web page indicated by the RL 11 is executed. Specifically, the address URL11
A process is performed to transmit the data WEB1 specified in the above to the terminal device 400. As described above, the data WEB1
Is the data of the Web page to be viewed in HTML format, and by transmitting this data to the terminal device 400, the Web browser software of the terminal device 400 displays the Web page to be viewed on the display screen. Will be.

FIG. 2 is a flow chart showing the above-described series of browsing procedures over time. Web of terminal device 400
First, in step S1, the viewer who operates the browser software writes the desired Web page address URL to the terminal device 400 connected to the Internet 300.
Input 11 to give a browsing instruction. The input of the URL 11 is not always performed directly by the viewer himself. For example, while browsing another Web page, URL1
By clicking the link instruction corresponding to 1,
It is also possible to input the URL 11 indirectly. Thus, when the access to the URL 11 is performed, the terminal device 400 is connected to the first server device 100. In the first server device 100, as shown in step S2, a process for switching from access to the URL 11 to access to the URL 21 is executed. This is the first access stage.

When the terminal device 400 accesses the URL 21 in step S3, the terminal device 400 is connected to the second server device 200. In the second server device 200, as shown in step S4, the advertisement designation information I based on the URL 21
1, data AD of a predetermined advertisement Web page
2, AD3 is transmitted to the terminal device 400, and processing for presenting the advertisement Web pages AD2, AD3 is performed. Specifically, a program for performing a process that automatically flows from AD2 to AD3 is prepared, and the Web page AD2 is prepared.
Then, AD3 may be automatically browsed. Subsequently, as shown in step S5, a process for switching from access to the URL 21 to access to the URL 11 is executed by the second server device 200. This is the second access stage.

Subsequently, in step S6, when the terminal device 400 accesses the URL 11 again, the terminal device 400 is connected to the first server device 100. At this time, the first server device 100 recognizes that the access specifying the URL 11 is a third access (a second access to the first server device 100), and as shown in step S7, Data W of the browse target Web page indicated by the address URL11
The process of transmitting EB1 to the terminal device 400 and presenting the browse target Web page WEB1 is performed. This is the third access stage.

As described above, in the present invention, access to the first server device 100 is performed in the first access stage. In this stage, the process of presenting the browse target web page WEB1 is not performed, and the second access process is performed. Is performed to a URL corresponding to the server device 200 of the second server device 20, and the second server device 20 which is the detour destination by the subsequent second access stage
0, and after a predetermined advertisement Web page is presented, a process of returning to the corresponding URL to the first server device 100 is performed. The first server apparatus 100 is accessed again, and the process of presenting the original web page WEB1 to be viewed requested by the viewer is performed.

Note that U in step S1 shown in FIG.
Since both the access to the RL 11 (first access stage) and the access to the URL 11 in the step S6 (third access stage) are access to the first server device 100 specifying the same address URL11, the actual access is performed. It is necessary for the first server device 100 to be able to distinguish these two types of access from each other. This is because, for example, if the address specified as the third access in step S6 is set to a slightly different address such as URL11 ^* , the specified address becomes the URL.
11 and URL11 ^* can be distinguished from each other. Alternatively, since information called “cookie” is exchanged between the terminal device and the Web server device, it is possible to distinguish between the two by using the “cookie” information. For example, at the time when the first server device 100 receives the first access in step S1, the fact that the first access to the URL 11 was made is written in the “cookie” information, and the information is sent to the terminal device 400 side. If the first server device 100 receives the second access in step S6, the "cookie" information on the terminal device 400 side is confirmed, and the second process is performed. Access.

By the procedure shown in FIG. 2, the viewer can finally reach the desired Web page WEB1 to be browsed. In the process, the Web pages AD2 and AD3 for advertisement are forcibly presented. Will be done. The important point here is that the operation itself performed by the viewer is an operation for designating the URL 11 and displaying the desired browse target Web page WEB1.
That is the point. According to the advertisement presentation method according to the present invention,
Even though the viewer himself performs only the operation for displaying the browse target Web page WEB1, the viewer has no relation to the intention of the viewer until the original browse target Web page WEB1 is displayed. Then, the advertisement Web pages AD2 and AD3 are forcibly presented.
Since the viewer gazes at the display screen while thinking that the web page WEB1 will be presented, the viewer forcibly sees the advertisement web pages AD2 and AD3. This is similar to a process in which a channel is switched to watch a desired program on a television, and a commercial is played before the desired program starts.

Such an advertisement presentation method is based on the conventional Web
It is extremely effective for the advertising industry because it is possible to present advertisement information in a form that the user can surely see compared to the advertisement presentation by banner advertisement on the page or the advertisement presentation by e-mail. It can be said that the method.

The advertisement presentation method according to the present invention is preferably implemented in the following commercial form in practical use. First, the advertisement intermediary X sends the second server device 200
And work to manage it. Then, an advertisement is recruited from a business serving as an advertiser. When an advertisement is requested, data of an advertisement Web page is obtained from the requested advertiser and stored in the second server device 200. Alternatively, the business of creating the data of the advertisement Web page may be undertaken. Here, for convenience of explanation, it is assumed that the data of the advertisement Web page AD1 is obtained from the advertiser Y and stored in the second server device 200. On the other hand, the presenter who is currently opening some Web page is invited to participate in the present advertisement system (or may be called on a person who will open a new Web page in the future). Here, for example, a certain owner Z uses the first server device 100 to access a Web page WEB2 already accessible at the address URL12.
Let's say you had a In this case, the advertising broker X
, The owner Z, if you participate in this advertising system,
Explain that a dividend will be obtained and call for participation. If the establishment owner Z is willing to participate, it negotiates which advertiser will cooperate in presenting the advertisement. Here, for example, it is assumed that the establishment owner Z has agreed to cooperate with the presentation of the advertisement Web page AD1 of the advertiser Y.

In this case, the advertisement intermediary company X first, FIG.
As shown in the figure, the URL 12 is stored in the second server 200.
Is defined, and the advertisement designation information I2 (AD1) for designating the advertisement Web page data AD1 is stored therein. On the other hand, the first server device 100 used by the owner Z has a dedicated program incorporated therein so that the URLs 12 and 22 can be associated with each other, and there is a first access to specify the URL 12. In the case, Web page WEB2
Instead of immediately presenting the Web page WEB2 when the user jumps to the address URL22 of the second server device 200 and there is a re-access specifying the URL12.
Is performed.

If such a setting is made, when the viewer accesses the terminal device 400 by designating the URL 12, first, the advertisement Web page AD1 of the advertiser Y is presented from the second server device 200. After that, the Web page WEB2 of the main owner Z to be originally presented is presented. In other words, the web page AD1 for the advertisement of the advertiser Y is inserted as the front seat of the web page WEB2 of the owner Z, and the URL 12 is specified by specifying the URL12.
A viewer who wants to browse the web page WEB2 is always presented with the advertising web page AD1 of the advertiser Y. From the viewpoint of the establishment owner Z, it may be unwilling to insert the advertisement Web page AD1 of the advertiser Y into the Web page WEB2 opened by the user,
There is an advantage that the payout corresponding to the payout can be received from the advertisement intermediary company X. On the other hand, the advertising intermediary X collects the advertising fee from the advertiser Y and pays a part of the advertising fee to the owner Z as a dividend, so that such advertising intermediation can be performed as a for-profit business.

It should be noted that the advertiser Y has his / her own advertisement W
You will think that the larger the number of viewers who have viewed the web page AD1, the more the advertisement fee may be paid, and as the owner Z, his own web page W
You will think that the more popular a page EB2 is, the more dividends it should receive. Therefore, in the embodiment shown in FIG.
A function of recording the presentation history 230 and the designated history 240 is provided in the area 0.

That is, the second server device 200 performs a process of recording the presentation history of each advertisement Web page each time the second access is made (for example, the advertisement Web page).
The number of times the page b AD1 has been presented may be recorded), and based on this presentation history,
A billing process is performed for the advertiser of the presented advertisement Web page. Specifically, an advertisement fee such as "1 yen per presentation" may be set, and an advertisement fee corresponding to the number of presentations may be charged to the advertiser.

The second server device 200 performs a process of recording a designation history of a second address designated in the second access every time there is a second access. For example, if there is one access to the second server device 200 specifying the address URL22, a counting process is performed to increase the number of times the "address URL22" is specified by one, and this count value is recorded as a specification history. To do it. Then, based on the specified history, a second address (for example, URL22)
(Corresponding to URL12 in this example)
Web page to be browsed indicated by (in this example, WEB
The payout process is performed for the owner of 2) (in this example, the owner Z). Specifically, a process of setting a payout such as "0.3 yen per designation" and paying a payout in accordance with the designated number of times to the owner may be performed.

Although the present invention has been described based on the illustrated embodiment, the present invention is not limited to this embodiment, and can be implemented in various other forms. For example, in the above-described embodiment, the first server device 100 and the second server device 200 are each configured by a single server device. However, in practice, each of them is configured by a plurality of server devices. It is also possible. Conversely, the first server device 100 and the second server device 200
It is also possible to configure with one and the same server device. The block diagram in FIG. 1 is a diagram for explaining the concept of the present invention, and does not directly correspond to an actual hardware configuration. In the present invention, the term "address" is used in a broad sense including not only a so-called IP address, a URL address and a real address on a memory but also a folder name, a file name, an identifier, and the like. In practice,
As an address such as URL11, "xxxxxxx.co.j
An address indicating a specific file in a specific server such as “p / yyyyy / zzzz” is used.

In the above-described embodiment, the advertisement designation information I1 to I5 is stored at the location indicated by the second address URL 21 to 25, and should be presented by referring to the advertisement designation information. Although the data AD1 to AD4 of the advertisement Web page are determined, it is not always necessary to adopt such a method in practicing the present invention, and the advertisement Web page to be provided according to the second address. Any method can be used as long as it can be determined. For example, the data of the advertisement Web page to be provided may be directly stored at the location indicated by the second address URLs 21 to 25. However, in practice, if the advertisement Web page data is provided indirectly via the advertisement designation information as in the above-described embodiment, a plurality of advertisements can be presented continuously, It is convenient when you replace.

Further, in the above-described embodiment, the timing for completing the advertisement presentation is determined based on a set time such as "after 5 seconds". It is also possible to adopt a method in which an advertisement is continuously presented until a click operation is performed.

The detour processing to the advertisement Web page (the processing of steps S2 to S5 in FIG. 2) according to the present invention is performed as follows.
It is not always necessary to limit the access to the top page of the browsing target Web page.
It can be set so that a bypass process to the advertisement Web page is performed for access to an arbitrary page of the page b. This is because, if the advertisement is made to flow only when accessing the top page, the viewer who wants to avoid the advertisement registers the page other than the top page in “favorites” or “bookmarks” of the browser software, This is to prevent the effective presentation of the information from being disturbed. If a place to be shifted to the detour processing in step S2 is set anywhere in the browse target Web page, an advertisement can be presented even if the viewer starts browsing from a page other than the top page. . In this case, in order to prevent the detour processing to the advertisement Web page from being performed repeatedly while browsing the same browsing target Web page, a flag or the like for recording that the detour processing has already been performed is set. It is preferable that the detour processing is performed only once while the same browsing target Web page is being browsed.

At present, the term "Web page" is used as a word meaning an information page published by a WWW server using the HTTP protocol, but the term "Web page" in the present application is used in the present application. The information page broadly refers to an information page that can be received via the Internet by specifying a specific URL. Therefore, the “Web page” in the present application does not necessarily need to be an information page provided as HTML format data. For example, various formats and software are used to present moving images and audio, and a “Web page” in the present application refers to a moving image and a video presented using such various formats and software. It also broadly includes information pages having sound.

[0043]

As described above, according to the advertisement presenting method using the Internet according to the present invention, it is possible to present the advertisement information in a form that the user can surely touch.

[Brief description of the drawings]

FIG. 1 is a block diagram of a system for implementing an advertisement presentation method using the Internet according to an embodiment of the present invention.

FIG. 2 is a flowchart showing a processing procedure in the system shown in FIG. 1;

[Explanation of symbols]

Reference Signs List 100: first server device 110: data of Web page to be browsed 200: second server device 210: data of Web page for advertisement 220: advertisement designation information 230: presentation history 240: designation history 300: Internet 400: terminal device AD1 to AD4: Individual data of advertisement Web page I1 to I5: Individual data of advertisement designation information URL11 to URL15: First address URL21 to URL25: Second address WEB1 to WEB5: Individual of Web page to be browsed data

────────────────────────────────────────────────── ─── Continuation of the front page (56) References JP-A-10-320336 (JP, A) JP-A-2000-267966 (JP, A) JP-A-11-96175 (JP, A) JP-A-9-135265 (JP, A) JP-A-2000-29883 (JP, A) JP-A-2000-215136 (JP, A) Tanaka "Development of Multimedia Business, 23rd: A New Star Appearing in the Internet Advertising Market, Double Click" Business Communication, Vol. 35, No. 2,1998, pp. 116-123 (Heisei 10-2-1) (58) Fields investigated (Int. Cl. ⁷ , DB name) G06F 17/30 G06F 15/00 G06F 17/60 JICST file (JOIS)

Claims (4)

(57) [Claims] 1. A method of presenting an advertisement to a viewer who browses an Internet Web page, comprising: a first server device storing data of a Web page to be browsed; and storing data of an advertisement Web page. A second server device, and a server preparation stage for making these server devices connectable to the Internet; and a second address that is an address in the first server device and that indicates the browse target Web page. 1 and an address in the second server device, the second address corresponding to the first address, from one address to the other.
One-to-one with each other so that you can reference addresses
An address defining step of defining the address corresponding to the first address; and a first access specifying the first address from the terminal operated by the viewer via the Internet. , The first
A first access step of obtaining the second address corresponding to an address, and performing a process for switching the first access to a “second access specifying the second address”; When there is "the second access specifying the second address" via the Internet, the advertisement is determined by the second server device to the terminal device according to the second address. Presenting a web page, the first address corresponding to the second address
Find the address and complete the presentation of the advertising Web page
At this point, the second access is changed to the first access.
The third address that specifies the first address can be distinguished from the third address.
A second access step for performing a process for switching to the “access”. When the “third access specifying the first address” is performed from the terminal device via the Internet, the first access step is performed. A browsing target Web indicated by the first address to the terminal device by a server device;
A third access step of presenting a page; and a method of presenting an advertisement using the Internet, comprising: 2. The advertisement presentation method according to claim 1, wherein a presentation history of the advertisement Web page is recorded by the second server device every time there is a second access, and based on the presentation history. An advertisement presentation method using the Internet, wherein a billing process for an advertiser of the presented advertisement Web page is performed. 3. The advertisement presentation method according to claim 1 or 2, wherein the second server device stores a designation history of the second address designated in the second access every time the second access is made. Record and, based on this designated history,
A method of presenting advertisements using the Internet, wherein a payout process is performed for an owner of a Web page to be viewed indicated by a first address corresponding to the second address. 4. The advertisement presentation method according to claim 1, wherein one or a plurality of advertisement Web pages are designated at a location accessed by the second address in the second server device. In the second access stage, after the presentation of the advertisement Web page designated by the advertisement designation information is performed, a process for switching to the third access is performed. An advertisement presentation method using the Internet, characterized in that: