JP3177285U - Advertising information distribution device - Google Patents

Abstract

The present invention provides an advertisement information distribution device that can easily and easily create and distribute a highly appealing mail magazine that inspires customers and motivates them to visit a store.
An advertisement information distribution device that creates an e-mail magazine in accordance with an instruction from a client terminal device provided in a store that provides goods or services, and distributes the e-mail to a user terminal device that is owned by a customer of the store. Uses the illustration data selected by the client terminal device 2 from the illustration data representing the product or service to create sales promotion advertisement image data in the image generation device 12. Then, the advertisement information distribution device 1 creates a mail magazine by the mail magazine creation device 13 based on the sales promotion advertisement image data and the text sent from the client terminal device 2, and the created mail magazine by the mail transmission device 15. Is transmitted to the mail address managed by the mail address management device 14.
[Selection] Figure 2

Description

  The present invention relates to an advertisement information distribution device in which a store such as a retail store distributes a mail magazine for advertisement to a terminal device of a customer.

  2. Description of the Related Art Conventionally, in the distribution industry, attempts have been made to promote visits by customers by issuing mail magazines by e-mail to customer terminal devices.

  In this case, e-mail is centrally managed by the server, and the store that is the e-mail distribution client accesses the ASP server via the Internet and issues a mail magazine by issuing an instruction to create and send the mail magazine. A system is known (see, for example, Patent Document 1).

JP 2004-326209 A

  In such a system, if the customer who saw the e-mail magazine is strongly motivated to visit the store, the content of the e-mail magazine becomes a long sentence, and the content includes a photographic image with a large amount of information storage. The e-mail magazine creators also need specialized knowledge to create them, and it is difficult to think about the content of the text. The current situation is created by the headquarters.

  Therefore, in the prior art according to Patent Document 1, in order to solve problems such as the communication cost of a mail magazine with a large amount of information and the excessive reception time, the text of the mail magazine is posted on a website, Only the URL display of the mail magazine's body text and the required part other than the body text are delivered to the customer's terminal device. The URL display of the body text is described in hypertext, and the customer clicks this URL display displayed on the terminal device. Then, the contents of the text linked to this are downloaded to the customer's terminal device via the Internet.

  However, even if a customer receives an e-mail magazine, the probability that the customer will bother to visit the website is low unless the received content is intriguing. Even if you visit the website, long text content is cumbersome for customers to read, and the appeal of email magazines is limited.

  In view of such problems of the prior art, the present invention is an advertisement that can easily and easily create and distribute a highly appealing e-mail magazine that attracts customers' interest and motivates customers to visit the store. An information distribution apparatus is provided.

  In order to solve the above-described problem, the advertisement information distribution device of the present invention creates a mail magazine in accordance with an instruction from a client terminal device provided in a store providing goods or services, and the created mail magazine is stored in the store. An advertisement information distribution device that distributes to a user terminal device possessed by a customer by electronic mail, an interface device that performs a web interface with the client terminal device and the user terminal device, and manages registered customer email addresses E-mail address management device, an illustration holding device storing a plurality of illustration data representing the product or service, and the client terminal device selected from the illustration data held by the illustration holding device Sales promotion using the illustration data An image generation apparatus having a software program for creating image data, a mail magazine creation apparatus for creating a mail magazine based on the sales promotion advertisement image data and text sent from the client terminal device, and the created mail magazine And a mail transmission device that transmits to a mail address managed by the mail address management device. At this time, the sales promotion advertisement image data is an advertisement medium in which a price, a catch phrase, or an explanation is added to the illustration data.

  The e-mail transmission device transmits the e-mail magazine to an e-mail address selected from a mailing list managed by the e-mail address management device based on purchase record data of the customer.

  Then, the mail magazine creation device is configured to provide game image data for guiding a next visit date for each customer based on information from a service point provided by the store for each customer and a service point management device for managing the store visit record. The mail magazine including service point guide image data to be added at the time of visiting the store is created, and the mail transmitting device transmits to the customer's mail address corresponding to the mail magazine.

  Further, the user terminal device equipped with a predetermined non-contact IC automatically transmits a blank e-mail to the interface device in response to an instruction from a non-contact IC card reader having a function of reading the non-contact IC. Yes. In response to the reception of the blank e-mail, an e-mail displaying the URL of the user terminal device dedicated site is returned, and membership registration procedures are made possible at the user terminal device dedicated site.

  The site dedicated to the user terminal device is characterized in that the mail magazine is provided to the user terminal device. Further, the user terminal device dedicated site provides a lottery game to the user terminal device.

  In the present application, the “user terminal device” includes all types of mobile phones and high-function mobile terminal devices equipped with a display.

  The advertisement information distribution apparatus according to the present invention creates an e-mail magazine with sales promotion advertisement image data based on illustrations and photographs, so that the appeal to customers is increased and the ability to attract customers is improved, and the separation of customers is prevented. It becomes possible. And for the store, you only need to select the desired illustrations and photos prepared in advance, add simple text, and easily publish a highly appealing mail magazine without any hassle. be able to.

It is a figure explaining the structure of the whole system containing the advertisement information delivery apparatus which concerns on this invention. It is a figure explaining the structure of the advertisement information delivery apparatus which concerns on this invention with a block. It is a typical explanatory view of a homepage screen of a mail magazine creation website. It is a typical explanatory view of a processing selection page screen. It is a typical explanatory view of a material collection search screen. It is a typical explanatory view of a download screen of a selected image. It is typical explanatory drawing of a mail magazine POP creation screen. It is explanatory drawing of the produced sales promotion advertisement image data. It is explanatory drawing of the specific example of a mail magazine. It is a typical explanatory view of a promotion taking-in screen. It is explanatory drawing of the specific example of the mail magazine of a coupon. Part (a) is an explanatory view of a mail magazine including a bingo calendar shown, and part (b) is an explanatory view of the mail magazine for guiding the issuance of point tickets. It is typical explanatory drawing of the web page participation registration screen which performs a lottery game. It is explanatory drawing which shows typically transition of a stamp screen in the (a) part, the (b) part, and the (c) part. Part (a) is a drawing for schematically showing a lottery start screen, part (b) for atari screen, and part (c) for losing screen. It is a typical explanatory view of a coupon display screen. It is a figure explaining the other structure of the whole system containing the advertisement information delivery apparatus concerning this invention.

  Embodiments of the present invention will be described below with reference to the drawings. FIG. 1 shows a configuration of an entire system including an advertisement information distribution device according to the present invention, and an ASP (Application Service Provider) server 1 which is an advertisement information distribution device, a client terminal device 2, a user terminal device 3, 3A is connected through a communication network 4 including a mobile communication network and the Internet.

  The ASP server 1 is operated by an advertisement information distribution service provider and has established a mail magazine creation website. The advertisement information distribution client, which is the store 6, accesses this website at the client terminal device 2 and enters a predetermined ID number and password to open the mail magazine creation page. The client performs a predetermined input operation on the mail magazine creation page screen displayed on the client terminal device 2, thereby creating a mail magazine on the ASP server 1. Then, the ASP server 1 distributes the created mail magazine to the user terminal devices 3 and 3A according to an instruction from the client terminal device 2.

  Therefore, in the present embodiment, the ASP server 1 that is an advertisement information distribution device, together with the mail magazine creation service by access from the client terminal device 2, the created mail magazine as a user terminal device 3, 3A with a predetermined mail address. Service to be delivered to.

  The user here is a mail member customer who registered an e-mail address or the like in the store, and the mail member customer can know discount service information and event information at the store by receiving the mail magazine. As the user terminal devices 3 and 3A, portable information devices such as mobile phones and smartphones are used, but personal computers may also be used.

  When sales information at the time of sales occurrence in a store or customer attribute information at that time is managed by a POS (sales point information management) system, the ASP server 1 cooperates with the POS system 7 to specify a specific information. An e-mail magazine can be distributed only to customers who have conditions.

  The POS system 7 in the example shown in FIG. 1 has a POS terminal device 7A installed in the store 6, and the host computer 7B arranged on the center side allows the POS terminal devices 7A in a plurality of stores 6 to be connected to the POS terminal device 7A. Input POS data is collected and stored by store. The host computer 7B manages the POS data in association with the mail address for the mail member customer who has registered the mail address in advance. Therefore, it is possible to distribute e-mail magazines only to customers with specific purchase records and attributes by periodically sending POS data related to e-mail members to the ASP server 1 from the host computer 7B by batch processing. It becomes.

  With regard to registration procedures for customer members, users of mobile phones and smartphones with Osaifu-Keitai (registered trademark) functions that are equipped with a predetermined non-contact IC with a built-in FeliCa (registered trademark) chip can read FeliCa chips. This can be done using a non-contact IC card reader 5 having

  In this case, the non-contact IC card reader 5 is provided in the store 6, and when the non-contact IC card reader 5 is held over a mobile phone or smartphone having an Osaifu-Keitai (registered trademark) function, The electronic mail function is activated to display a screen for sending a blank mail to the ASP server 1.

  When the user terminal device 3A transmits a blank mail to the ASP server 1 by the action of the non-contact IC card reader 5, the ASP server 1 transmits a mail urging membership registration to the user terminal device 3A. When the user of the user terminal device 3A clicks on the URL described in the mail for encouraging membership registration sent from the ASP server 1, a screen for registering the user attributes prepared in the ASP server 1 is displayed. To enter the necessary items for membership registration.

  The ASP server 1 can also distribute an e-mail magazine in cooperation with a point program implemented at the store 6 and a promotion program for individual point members such as a visiting bingo game. In this embodiment, when a customer of a member presents a point card (not shown) at the store 6, the POS system 7 provides the individual sales program and store visits to the member as an individual promotion program. The information is transmitted to the member-specific promotion providing server 8, and the server 8 manages points and store visits for each member. Then, the ASP server 1 creates and distributes a mail magazine based on the point data from the server 8 and the store visit result data.

  As described above, the member individual promotion providing server 8 which is a service point management device for managing individual member point data and store visit results is not necessarily operated by the advertisement information distribution service provider, and is a promotion to individual members. It may be run by the business operator. Conversely, the ASP server 1 may incorporate a member individual promotion providing function.

  The ASP server 1 will be specifically described with reference to FIG. The ASP server 1 includes functions of an interface device 10, an illustration holding device 11, an image generation device 12, a mail magazine creation device 13, a mail address management device 14, a mail transmission device 15, a POS data management device 16, and a mobile site provision device 17. It has.

  The interface device 10 opens the mail magazine creation website on the communication network 4 and performs a web user interface with a visitor of the website.

  The illustration holding device 11 stores various illustration data created in advance for use in a mail magazine distributed to the user terminal device 3. The illustration data represents various products sold at the store or services to be provided with simple pictures.

  The client can select desired illustration data from various illustration data, and the image generation device 12 creates sales promotion advertisement image data based on the selected illustration data. The sales promotion advertisement image data referred to here is a so-called POP advertisement in which an illustration representing a product or service is added with a price, a catch phrase, or a simple explanation to make it easy to appeal to customers visually. The image generation device 12 creates sales advertisement image data according to a predetermined software program.

  The image generation device 12 displays the image selection page 22 on the client terminal device 2 by the selection of the illustration by the client. As a result, the client selects an illustration to be used for the mail magazine to be issued on the image selection page 22 displayed on the screen of the client terminal device 2. Then, the image generation device 12 creates sales promotion advertisement image data based on the selected illustration data and information related to the illustration input by the client along with the selection of the illustration.

  The mail magazine creation device 13 creates a mail magazine from the sales promotion advertisement image data created by the image generation device 12 and the text of the mail magazine created by the client. In this case, the mail magazine creation device 13 displays the text input page 23 on the client terminal device 2. Then, the client inputs the text of the text of the mail magazine to be issued on the text input page 23 displayed on the screen of the client terminal device 2 and transmits it to the mail magazine creating apparatus 13.

  The mail transmission device 15 transmits the mail magazine created by the mail magazine creation device 13 to the mail address of the customer related to the store of the client terminal device 2 from the mailing list managed by the mail address management device 14.

  The POS data management device 16 stores purchase data of mail member customers in each store that is periodically sent from the center side computer 7B of the POS system 7 by batch processing.

  The portable site providing device 17 is dedicated for a portable user terminal device that can be browsed by the user terminal device 3A when the user terminal device 3A having an Osaifu-Keitai (registered trademark) function is held over the non-contact IC card reader 5 Operates a site (hereinafter referred to as a “mobile phone-only site”). This mobile phone dedicated site has a web page that displays information such as an input screen for member registration, information such as an e-mail magazine and an electronic flyer, and a lottery game execution screen in a form that can be visually recognized by the customer. Display on the screen.

  The operation of the ASP server 1 having the above configuration will be described. FIG. 3 schematically shows a homepage screen 20 of a mail magazine creation website established by the interface device 10 and is displayed on the display of the accessed client terminal device 2. When the client inputs the ID number and password on the screen and clicks “Login”, the mail magazine creation website screen is displayed on the member-specific processing selection page screen 21 shown in FIG. It is displayed on the display of the client terminal device 2 by switching. The processes selected by the client include “mail magazine material collection”, “mail magazine POP creation”, “mail magazine creation”, and “promotion”.

  When the interface device 10 detects that “Mail Magazine Material Collection” has been selected by clicking, the image generation device 12 of the ASP server 1 functions, and the image selection page 22 is shown in FIG. The material collection search screen is displayed on the display of the client terminal device 2. In the processing on the client terminal device 2 side, when an item corresponding to the desired product or service content is selected from the pull-down menu in the “major category” column and “name”, the image generating device 12 displays the corresponding illustration data as an illustration. The data is read from the holding device 11 and an illustration image is displayed on the display of the client terminal device 2 on the download screen shown in FIG.

  When the interface device 10 detects that “Create e-mail magazine POP” is selected from the screen of the process selection page 21 shown in FIG. Is displayed on the display of the client terminal device 2. Then, in the processing on the client terminal device 2 side, the downloaded illustration image is pasted on this screen, and when the product name “tamago” and the amount “1 pack 98 yen” are input, the image generating device 12 is pasted. The sales promotion advertisement image data of “Tamago” shown in FIG. 8 is created by the illustration data and the character input, and is displayed on the display of the client terminal device 2 through the interface device 10. The client who has confirmed the sales promotion advertisement image data of “Tamago” enters the registration name in the POP registration field 31 that is also displayed on the screen in the processing on the client terminal device 2 side, and registers the image. The generation device 12 stores sales promotion advertisement image data of “Tamago” in association with the ID code of the client.

  When the interface device 10 detects that “Create Mail Magazine” has been selected from the screen of the process selection page 21 shown in FIG. 4, the mail magazine creation device 13 of the ASP server 1 functions and the diagram is displayed via the interface device 10. 9 is displayed on the display of the client terminal device 2. In the body text input page 23, the header part 26 and the footer part 27 are defaulted in advance, and the client registers the variable part such as a date in the header part 26 and the footer part 27 and the registration in the processing on the client terminal device 2 side. The mail magazine creation apparatus 13 sends a mail to the comment field 28 and the conclusion field 29 related to each sales promotion advertisement image data 25 as necessary, by instructing the desired sales promotion advertisement image data 25 from among them. Create a magazine.

  After the completion of the mail magazine, when the interface device 10 detects that the “mail magazine distribution” on the body text input page 23 is clicked, the mail transmission device 15 of the ASP server 1 functions to enter the mail magazine creation device 13. The e-mail magazine created in this way is sent to the e-mail address managed by the e-mail address management device 14 in association with the client.

  The address of the e-mail magazine can be distributed to the user terminal device 3 of a specific customer according to the request of the client. In this case, when the interface device 10 detects that “promotion” is selected from the screen of the process selection page 21 shown in FIG. 4, the mail transmission device 15 displays the promotion capture screen shown in FIG. 10 via the interface device 10. It is displayed on the display of the client terminal device 2.

  On the promotion capture screen, the client inputs a predetermined search formula for the customer who sends the mail magazine together with the promotion name 30 into the search field 33 in the processing on the client terminal device 2 side. In the search column 33, for example, if the coupon mail magazine shown in FIG. 11 is issued to a customer who has purchased certain company A curry, a search expression for extracting this customer is input. . The POS data management device 16 stores customer purchase data in the client store sent from the computer 7B on the center side of the POS system 7 in advance, and the mail transmission device 15 is a POS data management device 16. The customer e-mail address that meets this search condition is extracted from the management data.

  In the mail magazine of the coupon ticket shown in FIG. 11 created by the mail magazine creating apparatus 13 on the text input page 23, the header section 32 and the footer section 23 are defaulted in advance. Then, the mail magazine creation device 13 creates a mail magazine by instructing an image to be used for the sales promotion advertisement image data from among the registered by the client terminal 2 processing. After the creation, in response to an e-mail magazine delivery instruction from the client terminal device 2, the mail transmission device 15 transmits a coupon mail magazine to the customer's user terminal devices 3, 3 </ b> A extracted by the promotion registration.

  The e-mail magazine creation device 13 collects points for each point member at the store 6 and the store visit results from the server 8 and cooperates with a promotion program for individual members such as a point service executed at the store 6 and a store bingo game. An e-mail magazine is created, and the e-mail transmission device 15 can deliver to the e-mail address of the customer. The mail magazine shown in part (a) of FIG. 12 is for the customer who visited the store on the 7th of the current month and at least from the 3rd to the 5th on the 11th of the month. It becomes a bingo and guides you to receive certain services. In addition, the mail magazine shown in part (b) of FIG. 12 guides the issuance of a predetermined point ticket according to the future purchase price corresponding to the actual purchase price for the current month.

  When the customer holds the user terminal device 3A containing a predetermined non-contact IC over the non-contact IC card reader 5 installed in the store, the non-contact IC card reader 5 activates the mailer of the authenticated user terminal device 3A. And instructing the ASP server 1 to send a blank e-mail. As described above, when the URL described in the reply mail of the ASP server 1 for this blank mail is clicked, the user terminal device 3A is guided to the mobile phone dedicated site provided by the mobile site providing device 17. When the member registration is performed on the member registration input screen displayed on the mobile phone dedicated site, the mail address management device 14 stores the input mail address. Therefore, from the next time, an e-mail magazine will be appropriately distributed to the e-mail address of the newly registered member.

  Then, when the user terminal device 3A is next held over the non-contact IC card reader 5 by the membership registration, the authenticated user terminal device 3A is connected to the interface device 10 and the mobile device providing device 17 is connected by the interface device 10. To a mobile phone-only site operated by. Thereby, the mail magazine and electronic leaflet posted on the web page can be directly displayed on the display screen of the user terminal device 3A.

  Furthermore, using the non-contact IC card reader 5, the mobile site providing device 17 can also provide a lottery service and a recipe service to store customers. In the case of the lottery service, a web page indicating the execution of the lottery game is displayed on the display screen of the user terminal device 3A from the mobile phone dedicated site. Specifically, first, when the customer registers on the top screen shown in FIG. 13, a sheet screen with one stamp shown in part (a) of FIG. 14 is displayed. Next, when the customer is guided to the mobile phone dedicated site by holding the user terminal device 3A over the non-contact IC card reader 5, the mobile site providing device 17 receives the stamp shown in part (b) of FIG. Sheet screens are displayed on the user terminal device 3A. Then, when the number of stamps shown in part (c) of FIG. 14 is three, the mobile site providing apparatus 17 displays the lottery screen shown in part (a) of FIG. 15 on the user terminal device 3A and is set in advance. The “Atari” effect screen shown in part (b) of FIG. 15 or the “Lost” effect screen shown in part (c) of FIG. 15 is displayed with probability. When the mobile site providing apparatus 17 displays the “Atari” effect screen, the coupon display screen shown in FIG. 16 is subsequently displayed on the user terminal device 3A.

  In the case of a recipe service, a customer can select a necessary recipe from a mobile phone dedicated site and display it on the display screen of the user terminal device 3A.

  In the above-described embodiment, the ASP server 1 collectively collects a mail magazine creation application, a service site providing application such as a lottery service for the user terminal device 3A equipped with a predetermined non-contact IC card, and a mail magazine distribution service. However, these functions may be executed by separate web servers 35 and 36, respectively.

  FIG. 17 shows an embodiment in which the functions of the mail address management device 14 and the mail transmission device 15 in the ASP server 1 are performed by the web server 35 and the function of the mobile site providing device 17 is performed by the web server 36. ing. In this case, the mail transmission web server 35 and the mobile site provision web server 36 are not necessarily operated by the advertising information distribution service provider, like the member individual promotion provision server 8, respectively. The mobile site providing web server 36 may be operated by an operator that provides the mobile site, and the mobile site providing web server 36 may be operated.

  In FIG. 17, when the ASP server 1 transmits the mail magazine including the sales promotion advertisement image data created in accordance with the instruction to the client terminal device 2 and the client information to the mail transmission web server 35, the web server 35 is sent. Distribute e-mail magazines to customers of this client's store.

  When the user terminal device 3A accesses the ASP server 1 by being guided by the non-contact IC card reader 5, the interface device 10 of the ASP server 1 redirects 37 to connect the user terminal device 3A to the mobile site provision web server 36. . Accordingly, the server 36 displays the mobile site screen on the user terminal device 3A and provides service information such as a lottery service.

  The present invention is an advertisement information distribution apparatus that creates an e-mail magazine for advertisement in response to an instruction from a store via a communication network, and transmits it to a customer of the store, and has industrial applicability.

1 Advertising information distribution device (ASP server)
2 Client terminal device 3 User terminal device 3A User terminal device 4 Communication network 5 Non-contact IC card reader 10 Interface device 12 Image generation device 13 Mail magazine creation device 14 Mail address management device 15 Mail transmission device

Claims (8)

Advertisement information distribution in which a mail magazine is created in accordance with an instruction from a client terminal device provided in a store providing products or services, and the created mail magazine is distributed to a user terminal device owned by a customer of the store by e-mail A device,
An interface device for performing a web interface with the client terminal device and the user terminal device;
An email address management device for managing registered customer email addresses;
An illustration holding device storing a plurality of illustration data representing the product or service;
An image generation device comprising a software program for creating sales promotion advertisement image data using the illustration data selected by the client terminal device from the illustration data held by the illustration holding device;
A mail magazine creating device for creating a mail magazine based on the sales promotion advertisement image data and the text sent from the client terminal device;
A mail transmission device that transmits the created mail magazine to an email address managed by the email address management device;
An advertisement information distribution device comprising:   The advertisement information distribution apparatus according to claim 1, wherein the sales promotion advertisement image data is an advertisement medium in which a price, a catch phrase, or an explanatory note is added to the illustration data.   2. The mail magazine according to claim 1, wherein the mail transmission apparatus transmits the mail magazine to a mail address selected based on purchase data of the customer from a mailing list managed by the mail address management apparatus. The advertisement information distribution device described.   The e-mail magazine creation device is configured to provide game image data for guiding the next visit date for each customer based on information from a service point provided by the store for each customer and a service point management device for managing store visit results. The advertisement information according to claim 1, wherein the mail magazine including guide image data of a service point to be added is created, and the mail transmission device transmits the mail magazine to the mail address of the customer corresponding to the mail magazine. Distribution device.   The user terminal device equipped with a predetermined non-contact IC automatically transmits a blank e-mail to the interface device in response to an instruction from a non-contact IC card reader having a function of reading the non-contact IC. The advertisement information distribution device according to claim 1.   6. The member registration procedure is enabled at the user terminal device dedicated site by returning an email displaying the URL of the user terminal device dedicated site upon receiving the empty mail. Advertising information distribution device.   The advertisement information distribution apparatus according to claim 6, wherein the user terminal device dedicated site provides the mail magazine to the user terminal device.   The advertisement information distribution device according to claim 6, wherein the user terminal device dedicated site provides a lottery game to the user terminal device.

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