JP3156741U - Package with benefits - Google Patents

Abstract

A package with a privilege that can further improve the advertising effectiveness of an advertisement is provided. In a package of household items such as a tissue box with an advertisement on the surface, a discount ticket, free ticket, lottery ticket, application ticket, exchange ticket, donation ticket or service ticket is put on the lid that is cut when the package is opened. It is characterized by being attached as a privilege. [Selection] Figure 1

Description

  The present invention relates to a package with a privilege in which a privilege such as a discount ticket is attached to a lid of a tissue box or the like.

  Since packages such as tissue boxes are often placed in a place where people can see them until the contents of tissue paper etc. are used up, it is the conventional technology that adds advertisements to the package to increase the advertising effect. Known as.

  As described in Patent Document 1, an idea of an advertisement-attached case in which an advertisement is printed on the front, back, left side, and right side of a tissue box is also disclosed.

  However, in the prior art, there are cases where a privilege such as a discount ticket is printed together with an advertisement, but there is a problem that it is difficult to cut the privilege unless the content is used up and the package is discarded.

  Therefore, an object of the present invention is to provide a package with a privilege that can further improve the advertising effect by adding a privilege that can be used effectively.

  In order to solve the above problems, the present invention is a package of household items such as a tissue box with an advertisement on the surface, a discount ticket, a free ticket, a lottery ticket, an application ticket, a lid to be cut when the package is opened, It was set as the structure of the package with a privilege characterized by having attached the voucher ticket, the donation ticket, or the service ticket as a privilege.

  Since the lid of the package is inevitably peeled off at the start of use, it is possible to receive benefits at the same time as the use of the package is started, and there is no need to wait until the contents are used up. That is, when the package is discarded, it is not possible to forget the existence of the privilege and discard it as it is, and it becomes easy to effectively use the privilege.

  Because there is a privilege, the consumer's willingness to purchase is also improved, which leads to the promotion of use of the package. Furthermore, it can be expected that the advertising effectiveness of the advertisement will be improved. If it is given as a gift, it will be appreciated by the recipient and the advertising effect can be expanded.

It is a perspective view of the package with a privilege which is this invention. It is a figure which shows the condition which peels the cover of the package with a privilege which is this invention. It is a figure which shows the state which peeled off the cover of the package with a privilege which is this invention. It is a figure which shows the variation of the privilege of the package with a privilege which is this invention.

  The package with benefits that is the present invention is a package of household items such as tissue boxes with advertisements on the surface. Discount coupons, free tickets, lottery tickets, application tickets, vouchers, donations on the lid to be cut when opening the package A ticket or service ticket is attached as a privilege.

  FIG. 1 is a perspective view of a package with a privilege according to the present invention. The package 1 with a privilege is obtained by adding a privilege 3 a to the lid 3 of the package 2 on which the advertisement 4 is placed.

  The package 2 is a container for household goods, and an advertisement can be written on a part or the whole surface. Household products include tissue paper, toilet paper, wrap, aluminum foil, cotton, detergent, beverages, confectionery and the like.

  The lid 3 is used to open the package 2 by cutting it from the package 2 with a perforation or a cutout. For example, in the case of a tissue box containing tissue paper, it is a perforated portion provided on the upper surface.

  The privilege 3a is a service content described on the lid 3, and includes various services for consumers such as discount tickets, free tickets, lottery tickets, application tickets, exchange tickets, donation tickets, and service tickets. For example, a discount rate is described for a specific product.

  The advertisement 4 is placed for the purpose of promoting information on individuals, groups, companies, etc. or their products. The privilege 3a is mainly related to the advertisement 4, and is provided to the consumer also for promotion.

  FIG. 2 is a diagram illustrating a situation in which the lid of the package with a privilege according to the present invention is peeled off. FIG. 3 is a diagram showing a state where the lid of the package with a privilege according to the present invention is removed. The lid 3 is preferably one that can be easily peeled off and can be separated from the package 2.

  In the case of a tissue box, when the lid 3 with the privilege 3a is peeled off along the perforation, the tissue outlet 2a appears, and the contents 5 stored in the package 2 can be pulled out and used.

  Since the lid 3 is separated from the package 2, the privilege 3a can be used even when the package 2 is being used. In addition, since the lid 3 must be removed, it is possible to reduce the trouble of cutting again and forgetting to cut it.

  FIG. 4 is a diagram showing variations of a privilege of the package with a privilege according to the present invention. The privilege 3a can be considered in various variations depending on the content of the advertisement 4.

  As shown in (a) in the figure, there is a service that discounts a fixed amount or a certain rate for all products or a specific product, and a service that provides a low-priced product for free as shown in (b) in the figure.

  Also, as shown in (c) in the figure, a service that allows you to win a product by lottery, or as shown in (d) in the figure, when points are returned based on the purchase price, a service that adds points more than usual Is also possible.

  Furthermore, as shown in (e) in the figure, a service that provides benefits to a specific consumer, as shown in (f) in the figure, a service that provides a crude product, as shown in (g) in the figure, There is also a service in exchange for benefits.

  There are also services in which advertisers make donations on behalf of consumers, as in (h) in the figure, and services that provide services such as pick-up, as in (i) in the figure. In addition, various services can be provided, and a plurality of services can be combined.

1 Package with benefits 2 Package 2a Exit 3 Lid 3a Benefits 4 Advertisement 5 Contents

Utility Model Registration No. 3144498

Claims (4)

  In a package of household goods with an advertisement on the surface, a package with a privilege is provided with a privilege attached to a lid to be cut when the package is opened.   The package with a privilege according to claim 1, wherein the package is a tissue box.   The package with benefits according to claim 1, wherein the package is a tissue paper, toilet paper, wrap, aluminum foil, cotton, detergent, beverage or confectionery container.   The package with a privilege according to any one of claims 1 to 3, wherein the privilege is a discount ticket, a free ticket, a lottery ticket, an application ticket, a voucher ticket, a donation ticket, or a service ticket.

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