WO2008142434A2

WO2008142434A2 - Folded leaflet and label for packaging

Info

Publication number: WO2008142434A2
Application number: PCT/GB2008/001804
Authority: WO
Inventors: Ian Boulton
Original assignee: Ian Boulton
Priority date: 2007-05-24
Filing date: 2008-05-27
Publication date: 2008-11-27
Also published as: GB2462790B; WO2008142434A3; GB0709930D0; GB0922484D0; WO2008142434A4; GB2462790A

Abstract

A package is described which incorporates a folded leaflet bearing more information than can be provided on the available surface of the package. The leaflet is applied to the inside surface of the package and is held in place by two separate glued sheet components. The first of these is primarily designed to retain and protect the leaflet, whilst the second allows the leaflet to be easily withdrawn for inspection when required. The completed package may be in the form of either a closed carton or an open ended sleeve.

Description

Folded Leaflet and label for Packaging

This invention relates to product packaging. Packages of all sorts in which products are presented to the public will often require the incorporation of more printed information than can be provided on the carton surface. Such information may relate to health and safety, product information, advertising or promotions and the like. There is also a requirement to supply promotional products such as CD's, sampler sachets and the like. A product is known (patent application GB0701898.9) in which a folded leaflet is attached to the inside of a food skillet or sleeve by means of a die-cut cover sheet. The die-cut cover sheet has a tab which is folded around the edge of the skillet or sleeve to give a visual indication of the presence of the leaflet.

This product requires the use of a die-cut cover sheet to both hold the leaflet in place and provide a means of removing the leaflet. Die cutting however, is a slow and expensive process which requires the production of dies for each different size of cover sheet. This means that the die-cut cover sheet is an expensive item to produce and has to be custom made for each job.

This invention provides a means of supplying the additional information or promotion with a carton or tray or any other suitable means of packaging in the form of a folded leaflet or booklet and utilising a label and a plain paper cover sheet to replace the die-cut sheet. The label design can be the same each time regardless of the size of the leaflet or packaging. This allows bulk purchasing of the labels giving both advantages in price and product turnaround due to stock labels being used for any size of packaging. The cover sheets can be guillotined to size, a process which is both quick and inexpensive, or even cut to size from reels inline.

The label has the added advantage that it covers both the edge of the cover sheet and the edge of the leaflet, allowing easy access for the product to be inserted into the package. The label can be printed paper or more conveniently, clear poly which can be printed with user or brand information. The use of a clear poly label will ensure that the existing print can still be seen through the label.

The folded leaflet or promotion is applied to the non-printed face of the package and the plain cover sheet is applied over the top of the leaflet and is attached using dots or lines of glue on at least 2 sides.

A label with a specific pattern of adhesive/no adhesive and perforations is applied over the top of the leaflet where an adhesive portion of it attaches to the leaflet. The non- adhesive end of the label overlaps the cover sheet, ensuring that when the product to be supplied is inserted into the pack, it does not catch on the leaflet or the cover sheet and the other end with perforations and adhesive/no adhesive portions either lies against the inside of the carton or folds over the edge of the sleeve where an adhesive coated section adheres itself to the printed face. The cover sheet, the label and the leaflet may be made using materials with moisture resistant qualities.

Where the end of the label has been wrapped around the edge of the pack, access to the leaflet is gained by peeling back an adhesive free tab, thereby breaking the perforations on the label and pulling the leaflet out of the retaining sleeve formed by the cover sheet.

Where the end of the label has been left flat against the inside of the pack, the same operation can be carried out. Alternatively the end of the label may be left plain with no adhesive or perforations, allowing the tab to be simply used as a means of removing the leaflet.

A preferred embodiment of the invention will now be described with reference to the accompanying drawings in which:

Fig 1 shows a clear poly label 1 with areas of adhesive 2, areas of no adhesive 3, perforations 4 and tab 10

Fig 2 shows the printed sleeve 5 with the non-printed face upper most, a folded leaflet 6 and dots of adhesive 7

Fig 3 shows the cover sheet 8 applied over the top of the leaflet 6 Fig 4 shows the label 1 applied over the leaflet with the non adhesive end just sitting over the edge of the cover sheet 8

Fig 5 shows the end of the label 1 folded around the edge of the sleeve

Fig 6 shows a made up sleeve

Fig 7 shows the leaflet being removed from the sleeve, the sections of label left on the printed surface are clearly visible

Fig 8 shows a made up carton 9 with the label lying flat against the inside face

Claims

1. A package containing an information bearing leaflet in which retention means are provided to retain and protect the leaflet on the inside surface of the package and in which extraction means separate from the leaflet are provided to allow easy withdrawal of the leaflet from the package without disturbing the contents.

2. A package as in claim 1 in which the retention means is in the form of a cover sheet attached to that face of the package which is uppermost during the folding and gluing of the package assembly.

3. A package as in claims 2 in which the cover sheet is in the form of a pre-glued label.

4. A package as in claims 2 in which the cover sheet is in the form of a paper sheet to which glue is applied during the package assembly.

5. A package as in claims 1 - 4 in which the extraction means is applied to the package face, to the leaflet and to the cover sheet and is provided with a glue pattern such that it is attached at least in part to the package and to the leaflet and is not attached to the cover sheet although it may come into contact with it, and is further provided with perforations such that the extraction means may be separated into two parts, one of which remains attached to the package and one of which is used to withdraw the leaflet from beneath the cover sheet.

6. A package as in claim 5 in which the extraction means is in the form of a pre-glued and perforated label dispensed from a roll.

7. A package as in claim 5 in which the extraction means is in the form of a suitably glued and perforated extension of the retention means.

8. A package as in claims 1 - 7 in which the package is in the form of an open ended sleeve

9. A package as in claims 1 - 7 in which the package is in the form of a closed carton and in which the extraction means is revealed when the package is opened.

10. A package as in any of the previous claims in which an RFID tag is attached to any part of the assembly.