JP3150012U - Form of direct mail containing calendar - Google Patents

Abstract

[PROBLEMS] To provide a direct mail for sending a calendar to an individual to promote a product or service. A calendar case accommodates a plurality of calendar cards, 9,... And a cover, and a part of the calendar card 9 indicates a product to be sold and a service to be provided. Indicates the address and name of the destination, and the calendar case is made of transparent plastic and is composed of a case body 2 and a lid 3 that opens and closes. [Selection] Figure 2

Description

  The present invention relates to a form of direct mail that can accommodate and send a calendar produced for advertising purposes.

  In recent years, direct mail for advertisements and advertisements has been popular for the purpose of selling various products and providing services, but in general, it is mailed as a sealed letter form containing brochures and catalogs that describe the contents of the product. Yes. By the way, it is not uncommon for most direct mails mailed in sealed letters to be discarded in a trash box without being opened, and often serve as direct mails.

By the way, there are various forms of direct mail. For example, “bonded envelope through which a product sample can be seen through” according to Japanese Utility Model Laid-Open No. 7-23570 is suitable for seeing a product sample from the outside in direct mail for the purpose of selling products. It is a bonded envelope.
In other words, it was made by paying attention to the fact that an advertising printed matter was used as an envelope paper, and an adhesive layer was applied to the overlapping peripheral edge of the inner foldable paper surface, and an envelope could be formed by bonding. 1 sheet of paper has a standard or atypical envelope area, and the paper surface is continuously foldable into at least two folds, and an adhesive layer is formed in a belt shape on the substantially peripheral edge of the folded paper surface and folded. While it can be configured as a sealed letter, a window part that allows the inside to be seen through is formed on the address letter of the folding paper, and a sample product is pasted on the paper facing the window when the sealed letter is formed, and the upper part of the pasted part is returned. It can be cut out as a postcard.

The “sealed letter” according to Japanese Patent Application Laid-Open No. 8-91386 improves the impression of customers by increasing the impression by rationalizing the advertisement of products by direct mail and the internal addition of purchase solicitation media and adding variability to the sheet. The purpose is to improve the purchase application rate.
Therefore, the sheets are placed on a substantially flat surface via the folded piece so that the sheets for each application printed on the appropriate printing substrate and / or variable information can be read as intended by the sender. It is installed in the envelope as a sealed paper, and is fixed to the envelope body until opening.

Thus, there are various forms of direct mail. However, when a direct mail is received, the pamphlet or catalog in which the sealed letter is opened and stored is only slightly read. That is, in many cases, direct mail is not effective.
"Laminated envelopes that allow you to see through product samples" according to Japanese Utility Model Publication No. 7-23570 "Seal" according to Japanese Patent Laid-Open No. 8-91386

  As described above, the conventional direct mail has problems as described above. The problem to be solved by the present invention is this problem, and a form of direct mail combining a calendar and an advertisement for a product is provided so that the effect as direct mail can be displayed without fail.

  The form of the direct mail according to the present invention is a form in which a plurality of calendar cards are accommodated in a transparent calendar case. Here, the calendar is composed of one calendar card for each month, and therefore has 12 cards for 12 months. In addition, a part of each calendar card describes a product to be sold and a service to be provided. Of course, when displaying two months on one sheet, the calendar is composed of six calendar cards.

  By the way, the plurality of calendar cards are accommodated in a calendar case, and the case body of the calendar case has a structure in which the lid can be opened to stand. That is, the calendar case is made of plastic and is composed of two pieces, that is, a case body and a lid. The lid can be opened and closed via a shaft pin, and the calendar card is accommodated in the case body. The calendar case can stand up with the lid as a support while the card is accommodated in the case body.

  A calendar composed of a plurality of calendar cards is housed in a calendar case and mailed as it is, but the cover is superimposed on the calendar card, and the address and name of the destination are written on this cover. If the address and name are not indicated on the cover, a sheet indicating the address and name is affixed to the lid of the calendar case, and a sheet indicating the address and name is further affixed to a transparent envelope. You may wear it.

  In the direct mail of the present invention, since the calendar is housed in a plastic calendar case, the mail service has a certain thickness, so there are few cases where it is discarded in the trash without being noticed. The effect as can be demonstrated. The calendar is composed of a plurality of calendar cards. Each calendar card displays a calendar, and describes products to be sold and services to be provided.

  Therefore, by using this calendar, products and services displayed on the calendar card are always noticed, and a great advertising effect can be obtained. The calendar card with 1 month is exchanged every month, but with 12 calendar cards, the advertising effect is demonstrated every day throughout the year. In general, a calendar is used in a corner of a desk or the like, and the direct mailed calendar of the present invention functions as a free advertising means.

  FIG. 1 is an external view of a calendar case 1 containing a calendar. The calendar case 1 includes a case body 2 and a lid 3. The stored calendar consists of calendar cards from January to December, and a cover sheet is stored on top. The lid 3 has side plates 4, 4 on both sides, and shaft pins 5, 5 extending inward are provided on the base side of the side plates 4, 4, and the lid 3 is opened and closed around the shaft pins 5, 5. I can do it.

  A card holder 6 is provided on the base side of the case body 2, and the card holder 6 has a U-shaped cross section. Therefore, the base plate side of the cover plate 7 of the lid 3 is cut away from the front plate portion of the card holder 6. Moreover, both sides are notched with steps, and stoppers 8 and 8 are formed. That is, when the lid 3 is closed as shown in FIG. 1, the front plate 7 of the lid 3 and the front plate of the card holder 6 are on the same plane.

  FIG. 2 shows a case where the calendar case 1 is opened and stood up, and a plurality of calendar cards 9, 9... Are accommodated in the case body 2, and these calendar cards 9, 9. The lower side is fitted and held. The case body 2 is tilted rearward but is supported by the lid 3 so as not to fall down. The lid 3 rotates about the shaft pins 5 and 5 provided on both sides of the base, and is horizontally In addition, the rear side of the base side of the case body 2 hits the stoppers 8 and is inclined obliquely rearward.

  FIG. 3 shows a specific example of the cover 10. The cover 10 is superimposed on the calendar cards 9, 9,..., And a destination address 11 and a name 12 are written in the center. Since the calendar case 1 is made of a transparent plastic, the address 11 and the name 12 written on the cover 10 are displayed even when the cover 3 is closed on the calendar cards 9, 9. Visible from the outside. Therefore, the calendar case 1 can be mailed as it is by tape-fastening the lid 3 so that it does not open.

  FIG. 4 is a specific example showing the calendar card 9. This calendar card 9 is a card for February, and is indicated by 2 in the upper left, and the day is indicated below each day of the week. An advertisement space 13 is provided on the left side, and products for advertisement and services to be provided are entered in the advertisement space 13. That is, it is configured as a calendar card 9 with an advertisement.

  By the way, as shown in FIG. 2, the calendar is accommodated in the case body 2 of the calendar case 1 and is arranged at one corner of the desk. .. Are accommodated in the case body 2 for 12 months, and the same calendar card 9 is used for one month. The advertising space 13 provided in a part of the calendar card 9 displays products or displays services to be provided, so that the advertising / advertisement effect is great.

  This plastic calendar case 1 can be mailed as it is or can be sent by courier. Unlike the case of mailing only a thin advertising pamphlet that only describes products and services provided as in the past, the direct mail of the present invention is a plastic calendar case 1, which has an impact on the recipient. , It is rarely discarded in the trash. Some people will use it as a calendar at one corner of a table or desk, which can produce a great advertising effect.

  In addition to the calendar cards 9, 9,..., It is also possible to enclose product coupons, discount coupons, and the like inside the calendar case 1. In addition, when mailing, an address sheet with the address 11 and the name 12 written on the surface of the lid 3 of the calendar case made of a plastic stick may be pasted without the address 11 and the name 12 being written on the cover 10. is there.

The external view of the calendar case which accommodated the calendar. When standing up with the calendar case open. A specific example of a cover with an address and name. A specific example of a calendar card.

DESCRIPTION OF SYMBOLS 1 Calendar case 2 Case main body 3 Cover body 4 Side plate 5 Axis pin 6 Card holder part 7 Front plate 8 Stopper 9 Calendar card
10 Cover
11 Address
12 Name
13 advertising space

Claims (3)

In direct mails sent to individuals to advertise products and services, a calendar case contains multiple calendar cards and a cover, and some of the calendar cards contain products to be sold and services provided. The address and name of the address are written on the cover, and the calendar case is made of transparent plastic and is composed of a case body and a lid. When the calendar card stands up on the base side of the case body, A card holding part is provided to be fitted and held on the lower side, the cover is cut off on the base side so that the front plate of the card holding part is fitted, and side plates are provided on both sides and the base becomes the center when opening and closing. The stopper is pivotally supported on the case body side so that it can rotate, and a stopper that can stand up by tilting the case body obliquely rearward is formed on the bases on both sides of the cover plate Direct mail form that contains a calendar which is characterized the door. In direct mails sent to individuals to advertise products and services, a calendar case contains multiple calendar cards and a cover, and some of the calendar cards contain products to be sold and services provided. The calendar case is made of plastic and is composed of a case main body and a lid, and a card holding portion is provided on the base side of the case main body so that the lower side of the calendar card is fitted and held when standing, and the lid is a card. The base side is notched so that the front plate of the holding part fits, and side plates are provided on both sides and the base is pivotally supported on the case body side so that it rotates around the center when opening and closing. A stopper that can be tilted and tilted upright is formed on the base of both sides of the cover's front plate, and a mailing address display that displays the address and name of the destination on the surface of the cover. Direct mail form that contains a calendar which is characterized in that it has stuck the door. In direct mails sent to individuals to advertise products and services, a calendar case contains multiple calendar cards and a cover, and some of the calendar cards contain products to be sold and services provided. The calendar case is made of plastic and is composed of a case main body and a lid, and a card holding portion is provided on the base side of the case main body so that the lower side of the calendar card is fitted and held when standing, and the lid is a card. The base side is notched so that the front plate of the holding part fits, and side plates are provided on both sides and the base is pivotally supported on the case body side so that it rotates around the center when opening and closing. An address that displays the address and name of the destination on the surface of the transparent envelope. Direct mail form that contains a calendar that by sticking the over door, characterized in that it was put in the above calendar case.

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