JP3050246U - Sealed letter for direct mail - Google Patents
Sealed letter for direct mailInfo
- Publication number
- JP3050246U JP3050246U JP1997011771U JP1177197U JP3050246U JP 3050246 U JP3050246 U JP 3050246U JP 1997011771 U JP1997011771 U JP 1997011771U JP 1177197 U JP1177197 U JP 1177197U JP 3050246 U JP3050246 U JP 3050246U
- Authority
- JP
- Japan
- Prior art keywords
- cover
- back surface
- folded piece
- service
- direct mail
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Lifetime
Links
Abstract
(57)【要約】
【課題】 開封しやすく、従来のダイレクトメ−ルと異
なった印象を与える。
【解決手段】 外側に折り返し片４を設けた表紙１に、
表紙より狭い横幅の裏表紙２が連続して設けられ、表紙
の裏面に貼着された商品、サ−ビスの説明や案内を記載
した広告紙６の上にサンプル、試供品などのサ−ビス品
７が貼着されていて、折り返し片の裏面は表紙の裏面
に、裏表紙の裏面は折り返し片の表面と表紙の裏面と
に、それぞれ剥離可能に貼着されている。貼着された裏
表紙を貼着された折り返し片には、山折り線５の内側に
裏表紙が重ならない帯状の露出部ができるので、裏表紙
を剥がしやすい。又、サ−ビス品があるため、受取人は
広告紙の内容を読むので、ダイレクトメ−ルが無駄に捨
てられることがない。
(57) [Summary] [Problem] It is easy to open and gives an impression different from conventional direct mail. SOLUTION: On a cover 1 provided with a folded piece 4 on the outside,
A back cover 2 having a width smaller than the front cover is continuously provided, and a sample, a sample, a service, etc. are provided on an advertising paper 6 on which a description and guidance of a product or service stuck on the back of the cover are provided. The article 7 is adhered, and the back surface of the folded piece is detachably adhered to the back surface of the cover, and the back surface of the back cover is detachably adhered to the front surface of the folded piece and the back surface of the cover. Since the folded back piece to which the back cover is stuck has a strip-shaped exposed portion in which the back cover does not overlap inside the mountain fold line 5, the back cover is easily peeled off. In addition, since there is a service product, the recipient reads the contents of the advertisement paper, so that the direct mail is not wasted.
Description
【０００１】[0001]
この考案は、開封しやすいうえ、商品やサ−ビスの説明や案内などを記載した 広告紙に、その商品のサンプル、試供品、ノベルティグッズ、サ−ビス券などを 貼着した封書に関する。 This invention relates to an envelope that is easy to open and that has a sample, a free sample, novelty goods, a service ticket, etc. of the product attached to an advertising paper that describes the product or service.
【０００２】[0002]
ダイレクトメ−ルが販売戦略の一つとして、ますます多用されている。しかし ながらダイレクトメ−ルを受け取った者は、鋏やペ−パ−ナイフで開封する手間 がかかるため、又手元に鋏などがない場合には、指で開封しなければならないた め、面倒がってそのまま捨てられることが多い。折角開封されても、ダイレクト メ−ルはありふれた構成のものが多数送られてくるので注意を引かず、内容を見 ないで捨てられることも多い。 Direct mail is increasingly used as one of the sales strategies. However, those who receive the direct mail require time and effort to open them with scissors or a paper knife, and if there are no scissors at hand, they will have to open them with their fingers. It is often thrown away as it is. Even if the mail is opened, many direct mails are sent in a common configuration, so they are often discarded without attention.
【０００３】[0003]
この考案が解決しようとする課題は、開封しやすくするとともに、従来のダイ レクトメ−ルと異なった印象を受取人に与えて内容を読ませることにある。 The problem to be solved by this invention is to make it easier to open and to give the recipient an impression different from the conventional direct mail so that the recipient can read the contents.
【０００４】[0004]
この考案の特徴は次の点にある。即ち、外側に折り返し片を設けた表紙に、表 紙の横幅より狭い横幅に形成された裏表紙が連続して設けられており、表紙の裏 面に貼着された、商品、サ−ビスの説明や案内などを記載した冊子などの広告紙 の上には、その商品のサンプル、試供品などのサ−ビス品が貼着されている。そ して、折り返し片の裏面は表紙の裏面に剥離可能に貼着され、裏表紙の裏面は打 ち返し片の表面と表紙の裏面とに剥離可能に貼着されている。 The features of this invention are as follows. That is, a back cover formed with a width smaller than the width of the cover is continuously provided on the cover with the folded pieces on the outside, and the product or service of the product or service attached to the back of the cover is provided. Service products, such as sample products and free samples, are affixed on advertising paper such as a booklet with explanations and guidance. The back surface of the folded piece is releasably attached to the back surface of the cover, and the back surface of the back cover is releasably attached to the front surface of the turned piece and the back surface of the cover.
【０００５】[0005]
展開図を示す図１に於いて、１は表紙、２は表紙１と連続する裏表紙で、谷折 り線３により表紙１に折り重ねることができる。表紙１の表面には図示しない宛 名欄が設けられるが、宛名欄を上方に設けて、その下方に広告を印刷してもよい 。なお、裏表紙２の横幅は表紙１の横幅より若干狭くしておく。４は表紙１の外 側に連続して設けられた折り返し片で、山折り線５で表紙１の裏面に折り重ねら れる。なお、表紙１の裏面、裏表紙２の表面及び裏面にも、広告などを印刷でき る。 In FIG. 1 showing a development view, 1 is a cover, 2 is a back cover that is continuous with the cover 1, and can be folded on the cover 1 by a valley fold line 3. Although an address column (not shown) is provided on the front surface of the cover 1, the address column may be provided above and an advertisement may be printed below the address column. Note that the width of the back cover 2 is slightly smaller than the width of the cover 1. Reference numeral 4 denotes a folded piece provided continuously outside the cover 1, and is folded on the back surface of the cover 1 at a mountain fold line 5. An advertisement or the like can be printed on the back surface of the cover 1 and the front and back surfaces of the back cover 2.
【０００６】 ６は広告紙で、商品やサ−ビスの説明、案内などの文、写真、イラストが記載 されて冊子になったもの、ジクザク折り或いはジャバラ折りになったもの、単葉 のものなど、とくに限定されない。又、返信用の葉書などを広告紙６の間に挟み 込んでも、広告紙６とサ−ビス品７との間に貼着してもよい。この広告紙６は、 表紙１の裏面に固着又は剥離可能に貼着される。[0006] Reference numeral 6 denotes an advertisement sheet, which is a booklet containing sentences, pictures, illustrations, and the like of explanations of products and services, guidance, etc., a zigzag fold or a bellows fold, a single leaf, and the like. It is not particularly limited. Also, a postcard for reply or the like may be sandwiched between the advertisement paper 6 or attached between the advertisement paper 6 and the service product 7. The advertising paper 6 is stuck to the back surface of the cover 1 so as to be fixed or peelable.
【０００７】 ７はサ−ビス品で、広告紙６で説明した商品のサンプル、試供品の他、ノベル ティグッズ、コイン、フロッピイディスク、サ−ビスカ−ドなどが含まれる。こ のサ−ビス品７は、包装したものでも包装しないものでもよく、広告紙６の上に 固着又は剥離可能に貼着される。なお、サ−ビス品７の厚みは、封書として郵送 できる範囲であればとくに限定されない。Reference numeral 7 denotes a service product, which includes novelty goods, coins, floppy disks, service cards, and the like in addition to the product samples and test samples described in the advertisement paper 6. The service product 7 may be packaged or unpackaged, and is adhered to the advertising paper 6 so as to be fixed or peelable. The thickness of the service product 7 is not particularly limited as long as it can be mailed as a sealed letter.
【０００８】 ８は剥離可能な感圧性接着剤を用いた第１糊層で、表紙１の裏面及び折り返し 片４の裏面の上縁部と下縁部とに、狭い幅で設けられている。９は剥離可能な感 圧性接着剤を用いた第２糊層で、折り返し片４の表面で、山折り線５の内側寄り で山折り線５に沿った部分と、上縁部及び下縁部とに設けられている。Reference numeral 8 denotes a first glue layer using a peelable pressure-sensitive adhesive, which is provided with a narrow width on the back edge of the cover 1 and the upper edge and the lower edge of the back surface of the folded piece 4. Reference numeral 9 denotes a second adhesive layer using a peelable pressure-sensitive adhesive. The surface of the folded piece 4 is located on the inner side of the mountain fold line 5 along the mountain fold line 5, and the upper edge and the lower edge. And provided.
【０００９】 なお、第１糊層８は裏表紙２の裏面を表紙１の裏面に、又、折り返し片４の裏 面を表紙１の裏面にそれぞれ貼着するものであり、第２糊層９は表紙１に貼着さ れた折り返し片４の表面に裏表紙２の裏面を貼着するものである。従って、これ ら糊層８、９を設ける範囲は図示例に限られるものではない。例えば、第１糊層 ８を裏表紙２の裏面の上縁部、外縁部、下縁部に、或いはこれらの何れかに設け てもよい。The first glue layer 8 is for attaching the back surface of the back cover 2 to the back surface of the cover 1, and the back surface of the folded piece 4 to the back surface of the cover 1, respectively. Is for attaching the back surface of the back cover 2 to the front surface of the folded piece 4 attached to the cover 1. Therefore, the range in which these glue layers 8 and 9 are provided is not limited to the illustrated example. For example, the first glue layer 8 may be provided on the upper edge, the outer edge, the lower edge of the back surface of the back cover 2, or any of these.
【００１０】 図示例では裏表紙２に窓空き１０が開口されて、サ−ビス品７を外から見える ようにしている。１１は窓あきを覆うセロハン、プラスチックフィルムなどの透 明片で、裏表紙２の裏面の窓あき１０の外周縁部に設けられた第３糊層１２によ り、裏表紙２の裏面に貼着されている。In the illustrated example, a window space 10 is opened in the back cover 2 so that the service product 7 can be seen from the outside. Reference numeral 11 denotes a transparent piece such as a cellophane or a plastic film that covers the window cover, and is attached to the back surface of the back cover 2 by a third adhesive layer 12 provided on the outer peripheral edge of the window cover 10 on the back surface of the back cover 2. Is being worn.
【００１１】 そこで広告紙６、サ−ビス品７を内蔵させて、折り返し片４を表紙１の裏面に 折り重ねて貼着したのち、裏表紙２を表紙１の裏面側へ折り重ねて、表紙１の裏 面及び折り返し片４の表面に裏表紙２の裏面を貼着すると、図２で示すように封 書ができあがる。この封書では、前述のように裏表紙２の横幅を表紙１の横幅よ り若干狭くしてあるため、折り返し片４の山折り線５に沿って、折り返し片４に 裏表紙２が重ならない帯状の露出部１３ができ、裏表紙２を剥がして開封しやす くなる。なお、裏表紙２の下角にコ−ナ−カットを設けておくと、より裏表紙２ を剥がしやすくなる。[0011] Therefore, the advertising paper 6 and the service product 7 are built in, and the folded piece 4 is folded and attached to the back of the cover 1, and then the back cover 2 is folded to the back of the cover 1 to form a cover. When the back surface of the back cover 2 is adhered to the back surface of the back cover 1 and the front surface of the folded piece 4, a sealed letter is completed as shown in FIG. In this sealed letter, the width of the back cover 2 is slightly smaller than the width of the cover 1 as described above, so that the back cover 2 does not overlap the folded piece 4 along the mountain fold line 5 of the folded piece 4. The exposed portion 13 is formed, and the back cover 2 is peeled off to facilitate opening. If a corner is provided at the lower corner of the back cover 2, the back cover 2 can be more easily peeled off.
【００１２】[0012]
折り返し片に帯状の露出部が形成されているため、挟みなどを必要としないで 、簡単に開封できる。 Since the strip-shaped exposed portion is formed on the folded piece, it can be easily opened without any need for pinching.
【００１３】 広告紙とともに、広告の商品のサンプルなどのサ−ビス品が同封されているた め、従来のダイレクトメ−ルとの差別化が可能となり、開封率と応答率とが向上 する。[0013] Since a service product such as a sample of an advertisement product is enclosed together with the advertisement paper, differentiation from the conventional direct mail is possible, and the opening rate and the response rate are improved.
【００１４】 さらに、サ−ビス品が開封前に見えるように窓あきを設けておくと、受取人の 注意を引くので、より開封率がよくなる。Further, if a window is provided so that the service item can be seen before opening, the attention of the recipient is attracted, and the opening rate is further improved.
【図１】表紙、裏表紙の裏面を見えるようにした展開図
である。FIG. 1 is a development view in which the back surfaces of a front cover and a back cover are visible.
【図２】開書の背面図である。FIG. 2 is a rear view of an open book.
１ 表紙 ２ 裏表紙 ４ 折り返し片 ６ 広告紙 ７ サ−ビス品 ８ 第１糊層 ９ 第２糊層 １０ 窓あき DESCRIPTION OF SYMBOLS 1 Cover 2 Back cover 4 Folded piece 6 Advertising paper 7 Service goods 8 1st glue layer 9 2nd glue layer 10 Window opening
Claims (2)
の横幅より狭い横幅に形成された裏表紙が連続して設け
られており、表紙の裏面に貼着された広告紙の上にはサ
−ビス品が貼着されているとともに、折り返し片の裏面
は表紙の裏面に剥離可能に貼着され、裏表紙の裏面は折
り返し片の表面と表紙の裏面とに剥離可能に貼着されて
いるダイレクトメ−ル用封書。1. A back cover having a width smaller than the width of the front cover is continuously provided on a front cover provided with a folded piece on the outside, and an advertising paper stuck on the back surface of the front cover is placed on the back cover. While the service product is attached, the back of the folded piece is detachably attached to the back of the cover, and the back of the back cover is detachably attached to the surface of the folded piece and the back of the cover. Direct mail sealed letter.
設けられている請求項１のダイレクトメ−ル用封書。2. The direct mail envelope according to claim 1, wherein the back cover is provided with a window opening covered with a transparent piece.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP1997011771U JP3050246U (en) | 1997-12-26 | 1997-12-26 | Sealed letter for direct mail |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| JP1997011771U JP3050246U (en) | 1997-12-26 | 1997-12-26 | Sealed letter for direct mail |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| JP3050246U true JP3050246U (en) | 1998-06-30 |
Family
ID=43184460
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| JP1997011771U Expired - Lifetime JP3050246U (en) | 1997-12-26 | 1997-12-26 | Sealed letter for direct mail |
Country Status (1)
| Country | Link |
|---|---|
| JP (1) | JP3050246U (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2014159097A (en) * | 2013-02-19 | 2014-09-04 | Toppan Forms Co Ltd | Inclusion body |
| JP2014159098A (en) * | 2013-02-19 | 2014-09-04 | Toppan Forms Co Ltd | Inclusion body |
-
1997
- 1997-12-26 JP JP1997011771U patent/JP3050246U/en not_active Expired - Lifetime
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2014159097A (en) * | 2013-02-19 | 2014-09-04 | Toppan Forms Co Ltd | Inclusion body |
| JP2014159098A (en) * | 2013-02-19 | 2014-09-04 | Toppan Forms Co Ltd | Inclusion body |
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