JP3147108U - A form of direct mail containing fan - Google Patents

Abstract

[Problem] To provide direct mail for sending fans to individuals to promote products and services.
A sealed letter 1 is formed of a transparent sheet on at least one side, and a fan fan main body 3 on which a product to be sold, a trademark of the commodity, a catchphrase, or the like is described is accommodated in the sealed letter. It extends out of the hole cut out at the bottom. It is a form in which a fan is housed in a transparent sealed letter, and there are few cases where it is discarded in a trash box without being noticed, and the effect as a direct mail can be exhibited. The product or service is described on the surface of the fan main body, or a pamphlet in which the contents of the product or service are described in detail in addition to the fan fan main body is included in the sealed letter.
[Selection] Figure 1

Description

  The present invention relates to a form of direct mail that can accommodate a fan produced for advertising and can be sent cheaply.

  In recent years, direct mail for advertisements and advertisements has been popular for the purpose of selling various products and providing services, but in general, it is mailed as a sealed letter form containing brochures and catalogs that describe the contents of the product. Yes. By the way, most of the direct mails mailed in sealed letters are discarded in the trash box without being opened, and the direct mail is not fulfilled.

By the way, there are various forms of direct mail. For example, “bonded envelope through which a product sample can be seen through” according to Japanese Utility Model Laid-Open No. 7-23570 is suitable for seeing a product sample from the outside in direct mail for the purpose of selling products. It is a bonded envelope.
In other words, it was made by paying attention to the fact that an advertising printed matter was used as an envelope paper, and an adhesive layer was applied to the overlapping peripheral edge of a paper surface that could be folded inward, and an envelope was formed by bonding. 1 sheet of paper has a standard or atypical envelope area, the paper is continuously foldable into at least two folds, and an adhesive layer is formed in a belt shape on the substantially peripheral edge of the folded paper, and folded. While it can be configured as a sealed letter, a window part that allows the inside to be seen through is formed on the address letter of the folding paper, and a sample product is pasted on the paper facing the window when the sealed letter is formed, and the upper part of the pasted part is returned. It can be cut out as a postcard.

The “sealed letter” according to Japanese Patent Application Laid-Open No. 8-91386 improves the impression of customers by increasing the impression by rationalizing the advertisement of products by direct mail and the internal addition of purchase solicitation media and adding variability to the sheet. The purpose is to improve the purchase application rate.
Therefore, each sheet is placed on a substantially flat surface via a folded piece so that sheets for various uses printed and / or variable information printed on an appropriate printing substrate can be read as intended by the sender. It is installed in the envelope as a sealed paper, and is fixed to the envelope body until opening.

Thus, there are various forms of direct mail. However, when a direct mail is received, the pamphlet or the catalog in which the sealed letter is opened and stored is only slightly read. That is, in many cases, direct mail is not effective.
"Laminated envelopes that allow you to see through product samples" according to Japanese Utility Model Publication No. 7-23570 "Seal" according to Japanese Patent Laid-Open No. 8-91386

  As described above, the conventional direct mail has problems as described above. The problem to be solved by the present invention is this problem, and a form of direct mail containing a fan is provided so that the effect as direct mail can be displayed without fail.

  The form of the direct mail according to the present invention is a form in which a fan is accommodated in a transparent sealed letter. However, the part accommodated in the transparent envelope is the fan body, and the fan's handle protrudes from the envelope. By the way, on the surface of the fan body, products to be sold are listed, and in addition, trademarks of products and services, catchphrases, and the like are described. And in the inside of a transparent sealed letter, the pamphlet which explained goods and services in detail other than the above-mentioned fan main part may be stored. Here, the content described in the fan body is not particularly limited.

  The direct mail of the present invention is a form in which a fan is housed in a transparent sealed letter, and is rarely discarded in a trash box without being noticed, and can exert an effect as a direct mail. The product or service is described on the surface of the fan main body, or a pamphlet in which the contents of the product or service are described in detail in addition to the fan fan main body is included in the sealed letter.

  Even if you do not open the sealed letter, the fan's handle extends out of the sealed letter, so it can be used as it is, and you can see it through the transparent letter. And knowing its trademark can increase the effectiveness of direct mail. On the other hand, by storing the fan's fan pattern outside the sealed letter, the direct mail delivery fee is reduced and there is also an economic effect.

  FIG. 1 is an embodiment showing a form of a direct mail in which a fan fan is housed in a sealed letter. In the figure, 1 is a sealed letter, 2 is a fan, 3 is a fan body, and 4 is a handle of the fan. FIG. 1A shows the front surface of the sealed letter, and FIG. 1B shows the back side of the sealed letter. The front surface of the sealed letter contains a sheet 5 on which the address and name are written, and the sealed letter back is transparent. . Of course, the address and name can be directly printed on the transparent surface without accommodating the sheet 5 having the address and name on the front side. Alternatively, a sticker with a destination and name may be attached to a transparent surface.

  The front and back surfaces of the sealed letter itself are made of a transparent sheet, and can be viewed from the rear side without opening the fan main body 3 accommodated in the sealed letter 1. Here, in the present invention, the contents described on the surface of the fan body 3 are not limited, but the main items are a product, a trademark of the product, a service (service), a trademark of the service, and sometimes a catchphrase. It may be written.

  By the way, the direct mail form of this invention accommodates the fan main body 3 in the transparent sealed letter 1, and inserts the handle 4 of the fan from the hole 8 provided in the bottom of the sealed letter 1, and protrudes outside. If the entire fan is delivered in a form accommodated in the sealed letter 1, the effect of using the fan 2 as an advertising means is lost. The fan fan handle 4 extends from the sealed letter 1 so that it can be used even temporarily.

  Even if it is a transparent sealed letter 1, if the entire fan is accommodated, there is a high possibility that it will be discarded as it is. By extending and extending the fan fan handle 4 from the sealed letter, it is effective in that it can be used as a fan without opening the sealed letter 1. At the same time, the product, service, trademark, etc. written on the fan body 3 can be noticed through the transparent envelope 1 so that it can function as a direct mail.

  FIG. 2 is a specific example showing a transparent sealed letter 1. The transparent envelope 1 constitutes a bag having a front surface and a back surface, and the front surface has a lid portion 6 extending upward, and the lid portion 6 is folded and adhered to the back surface, and the upper opening 7 can be closed. The bottom of the sealed letter 1 is formed with a hole 8 that is cut and opened, and the fan fan handle 4 can be inserted into the hole 8 and extend outward.

  By the way, although the direct mail of the present invention is mainly intended to deliver a fan that indicates a product or service, a pamphlet 9 that describes the product or service in detail may be enclosed inside the sealed letter 1. In this case, the pamphlet 9 should not be inserted between the fan main body 3 and the surface of the sealed letter 1 so as to cover the surface of the fan main body 3 on which products or trademarks are written.

  FIG. 3 shows a developed view of the fan 2 and pamphlet 9 accommodated in the sealed letter 1, and the sheet 5 on which the address and name are described. The brochure 9 and the sheet 5 are superimposed on the back side of the fan main body 3 and are accommodated between the front surface of the sealed letter 1.

The Example which shows the form of the direct mail which accommodated the fan. A specific example of a sealed letter. Fan body, pamphlet, and sheet housed in a sealed letter.

Explanation of symbols

1 sealed letter 2 fan fan 3 fan fan body 4 fan fan handle 5 sheet 6 lid 7 opening 8 hole 9 pamphlet

Claims (2)

In direct mail sent to individuals to advertise products and services, the sealed letter shall consist of a transparent sheet on at least one side, and the body of the fan with the goods to be sold, the trademark of the goods, or a catchphrase written in the sealed letter A form of direct mail containing a fan, characterized in that the handle of the fan extends beyond the hole cut out at the bottom of the letter. The form of the direct mail which accommodated the fan of Claim 1 which accommodated the pamphlet which described the content of goods and services in addition to the fan fan main body in the said sealed letter.

Images