JP3083487U - Two-way communication device using paper advertising media and telephone-integrated information equipment - Google Patents

Abstract

(57) [Summary] (Modified) [Problem] To make unilateral information provision performed in newspapers and magazines real-time and interactive by Internet technology utilizing cellular terminals. SOLUTION: Specific information is identified from a large amount of advertisement information by displaying an advertisement and an advertisement ID which are published in newspapers, magazines, inserts and the like together. An unspecified number of ordinary consumers use a cellular terminal that they always carry, and input data such as requesting materials and answering questionnaires along with an advertising ID directly from a web page. The information management company has an Internet server that collects this information,
Open a two-way communication device for processing data and displaying the resulting response status to advertisers. As one-way media becomes interactive, it is possible to know the reaction of advertisements in real time, it is also possible to obtain individual lists including contact information of potential users who responded in the form of request for information, and it is also possible to analyze questionnaires in real time Therefore, the existing media market can be expected to expand further.

Description

[Detailed description of the invention]

[0001]

[Technical field to which the invention belongs]

 The present invention relates to a device for linking a paper advertisement medium and a cellular terminal in real time by a Web server.

[0002]

[Prior art]

 Conventionally, advertising on paper is one-way on the originating side, and in order to reflect the opinions of general readers, it was necessary to set up a telephone reception center and arrange a large number of personnel to perform aggregation processing and so on. . The same applies to the questionnaire, which required a great deal of time and cost from selection of respondents to counting. On the other hand, cellular terminals have been used as information receivers, and the data entry function of expressing the user's intention to the advertising provider has not been used in conjunction with existing media.

[0003]

[Problems to be solved by the invention]

 This conventional method has the following disadvantages. 1) For paper advertising clients a. I don't know if an unspecified number of readers are interested. b. I don't know which media helped buyers know my product. c. It can take several weeks from posting an advertisement to knowing the public's response. d. The potential consumers who responded to a particular advertisement cannot be quantitatively determined. 2) For general consumers e. I don't know where to go when I see the products and services that interest me. f. Because of space, it is difficult to keep information such as lost or not cut. g. Even if you apply for preferential treatment services or sweepstakes, it will take a long time to announce and your interest will fade. h. Even when applying for the same media campaign, you need to fill in your personal attributes, address, and name many times. The present invention solves the above drawbacks by constructing a two-way communication device utilizing a widely spread cellular terminal.

[0004]

[Means for Solving the Problems]

 Advertisement IDs that readers can easily recognize are posted on paper advertising media, and readers who see the media access the specified Web server from the cellular terminal on the spot and enter the advertising ID. By building a device that directly acquires entry information using Web technology, processes the data, and distributes the results to cellular terminals and Web servers in real time, it can be used as a real-time and interactive paper advertising medium. I do. FIG. 1 is a diagram showing the system configuration.

[0005]

[Embodiment of the invention]

 1) A client who wants to announce his or her product using a paper advertisement will contact the paper provider and post the advertisement ID in accordance with the contract with the information management company that manages the advertisement ID (1). 2) The information management company installs a Web server (3) on the Internet, and the general unspecified number of consumers can use their cellular terminals (2) to register advertising IDs and responses to questionnaires. Establish a website for collecting information that can be collected. 3) The general unspecified majority of consumers, when finding an advertisement that is of interest to them in newspapers, magazines, flyers, etc., finds the information manager on their cellular terminal (2). Access the set homepage (3) and enter the advertising ID to request materials, apply for sweepstakes, and respond to questionnaires. 4) To identify users, enter the member ID if the member has been registered in advance, but even if there is no prior registration, temporary registration can be performed by entering the mobile phone number and e-mail address. It is possible to register attribute information such as the address required for sending materials after the fact. 5) The two-way communication device (4) has a data interface function with the Web server (3) for acquiring information input from the cellular terminal (2), a database function for storing and processing information, and data via the Internet. Equipped with the function to distribute by. 6) The data input from the cellular terminal (2) is processed by the bi-directional communication device (4) at a fixed cycle, for example, every 5 minutes, and the random number is automatically generated in the case of lottery. Automatically process using. The winners of the lottery results and the results of the questionnaire are processed into Web image data that appeals to general consumers. 7) The result of the data processing is distributed by e-mail to the personal cellular terminal (2) entered in real time. 8) The data processed for displaying the Web screen is transmitted to the Web server (3) in real time and displayed on the homepage. 9) The information management company organizes information such as the winner's address and name, the destination of the requester of the materials, etc. based on the information accumulated in the interactive communication device (4) on a daily basis, and sends it to the advertising client. provide. The advertising client sends out the product to the winner based on the information provided, and the document requester provides detailed product information as a potential user, and approaches in various forms such as door-to-door visits to close business negotiations. Information management directors accumulate the results to provide new clients and marketing questionnaire clients with materials for more effective planning. For registered general members, register the area of interest and inform them of the advertising schedule and questionnaire information of related products in advance.

[0006]

[Effect of the invention]

 By utilizing the two-way communication device according to the present invention, the effect of greatly changing the contents of the questionnaire survey for the advertisement of newspapers and magazines and marketing can be expected. 1) To the client of the advertisement questionnaire a. The number of people who responded to the advertisement, the attribute distribution, and the list of potential users can be provided on the next day, so that the response of the market can be captured in a quick cycle and reflected in the product strategy. b. The cost effectiveness of advertising can be provided in small units, such as by medium and location. 2) To the ad creator c. Since the effects of highly appealing advertisements are returned in real time and quantitatively as the impact of general consumers, high-quality content can be expected to be properly evaluated. 3) For general consumers d. You can easily access information that interests you. e. Lottery and application for premium products can be easily performed and the results can be confirmed immediately. f. Opportunities to express one's opinion on fashion and fashion will increase, and opportunities to reflect one's opinion on commercialization will increase. 4) For telecommunications carriers h. As the information input function of cellular terminals attracts attention, the spread of telephone-integrated information devices and the enhancement of their functions can be expected. 5) For the general public i. Communication costs are significantly lower for material requests such as voice calls and postcards. (Assuming 3 yen / time in the present invention) j. You can access it on the spot where you find the information you are interested in.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram for realizing the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Paper advertising medium 2 Telephone integrated portable information equipment (cellular terminal) 3 Web server 4 Two-way communication device

Claims (2)

[Utility model registration claims] 1. A newspaper advertisement which is a paper advertisement medium (1),
In magazine advertisements, insert advertisements, and street advertising leaflets,
A paper advertisement medium displaying an advertisement ID consisting of a number and a character string that can specify the target product or service, such as a number, a keyword, and a paper name. 2. A reader interested in the paper advertisement medium (1) on which the advertisement ID is displayed according to claim 1 is a mobile information device integrated with his / her telephone (hereinafter abbreviated as "cellular terminal").
When an advertisement ID and necessary data are input to a Web server (3) established by an information management company via the Internet network according to (2), the data is processed in real time, and the result of processing is input to a personal cellular terminal. (2) or a two-way communication device (4) having a function of delivering to a Web server (3) in real time via the Internet network.