JP2024022233A - Information processing method, program, and information processing system - Google Patents

Abstract

To provide a technique for encouraging users to sell specific products more efficiently.SOLUTION: According to one aspect of the present invention, an information processing method is provided. The information processing method includes the following steps. In an acquiring step, at the time of distribution of a first live video related to an advertisement of a specific product via a social networking service, first related information about the first live video is acquired. The first related information includes the number of simultaneous viewers, which is the number of users viewing the first live video. When a comment is received from at least one user, a user account of the user who posted the comment is acquired. In a transmission control step, a direct message regarding the specific product is sent to the user account via the social networking service. The direct message includes information about discounts according to the number of simultaneous viewers.SELECTED DRAWING: Figure 7

Description

The present invention relates to an information processing method, a program, and an information processing system.

There are systems for delivering live video that assist broadcasters in responding to comments from viewers. For example, Patent Document 1 discloses an information processing system that includes a video distribution server and a user terminal, and the server provides a live video distribution service for distributing and viewing live video to the user via the user terminal. is listed. The information processing system is such that a distribution screen presented to a broadcaster of a live video has a comment display area for displaying at least a part of a comment group including comments from viewers, and the information processing system The display mode is configured such that the display mode is based at least on the number of hidden subsequent comments whose occurrence order is later than the displayed part of the currently displayed comment group. Therefore, prior art is disclosed in which, when responding to a displayed comment, the broadcaster can obtain information based on the number of hidden subsequent comments that occur after the comment in question. .

JP2021-27683A

However, there is a need for live video distributors to not only respond to comments from live video viewers during live video distribution, but also to encourage sales of specific products more efficiently.

In view of the above circumstances, the present invention provides a technique for encouraging users to sell specific products more efficiently.

According to one aspect of the present invention, an information processing method is provided. This information processing method includes the following steps. In the acquisition step, first related information regarding the first live video is acquired when the first live video regarding the promotion of a specific product is distributed via the social networking service. The first related information includes the number of simultaneous viewers, which is the number of users viewing the first live video. When a comment is received from at least one user, the user account of the user who posted the comment is acquired. In the transmission control step, the user account is caused to transmit a direct message regarding the specific product via the social networking service. The direct message includes information regarding discounts based on the number of concurrent viewers.

According to the present disclosure, sales of specific products can be promoted more efficiently.

1 is a diagram showing the overall configuration of an information processing system 1. FIG. 2 is a block diagram showing the hardware configuration of a server device 2. FIG. 3 is a block diagram showing the hardware configuration of the administrator terminal 3. FIG. 2 is a block diagram showing the hardware configuration of the SNS server 4. FIG. 2 is a block diagram showing the hardware configuration of a viewer terminal 5. FIG. 2 is a functional block diagram showing the functions of a server device 2. FIG. 3 is an activity diagram showing an example of information processing of the information processing system 1. FIG. An example of a screen 610 displayed on the display unit 34 of the administrator terminal 3 is shown. An example of a screen 620 displayed on the display unit 54 of the viewer terminal 5 is shown. An example of a graph 630 displayed on the display unit 34 of the administrator terminal 3 is shown. An example of a comment list 631 displayed on the display unit 34 of the administrator terminal 3 is shown. An example of a past video management table 632 stored in the storage unit 22 of the server device 2 is shown. An example of a screen 640 displayed on the display unit 54 of the viewer terminal 5 is shown. An example of a screen 650 displayed on the display unit 54 of the viewer terminal 5 is shown.

Embodiments of the present disclosure will be described below with reference to the drawings. Various features shown in the embodiments described below can be combined with each other.

By the way, the program for implementing the software appearing in this embodiment may be provided as a non-transitory computer-readable recording medium, or may be downloaded from an external server. The program may be provided in a manner that allows the program to be started on an external computer and the function thereof is realized on the client terminal (so-called cloud computing).

Furthermore, in this embodiment, the term "unit" may include, for example, a combination of hardware resources implemented by circuits in a broad sense and software information processing that can be concretely implemented by these hardware resources. . In addition, various types of information are handled in this embodiment, and these information include, for example, the physical value of a signal value representing voltage and current, and the signal value as a binary bit collection consisting of 0 or 1. It is expressed by high and low levels or quantum superposition (so-called quantum bits), and communication and calculations can be performed on circuits in a broad sense.

Further, a circuit in a broad sense is a circuit realized by at least appropriately combining a circuit, a circuit, a processor, a memory, and the like. That is, Application Specific Integrated Circuit (ASIC), programmable logic device (for example, Simple Programmable Logic Device (SPLD)), Complex Programmable Logic Device (Complex Pr) ogrammable Logic Device: CPLD), and field This includes a field programmable gate array (FPGA) and the like.

1. Hardware Configuration In this section, the hardware configuration of the information processing system 1 according to the present embodiment will be described. FIG. 1 is a diagram showing the overall configuration of an information processing system 1. As shown in FIG.

1.1. Information processing system 1
The information processing system 1 includes a server device 2, an administrator terminal 3, a social networking service server 4 (SNS server 4), and a viewer terminal 5, which are configured to be able to communicate through a network (telecommunications line). be done. In one embodiment, the information processing system 1 is comprised of one or more devices or components. For example, if the information processing system 1 is composed of only the server device 2, the information processing system 1 can become the server device 2. Each of these components will be further explained below.

1.2. Server device 2
FIG. 2 is a block diagram showing the hardware configuration of the server device 2. As shown in FIG. The server device 2 includes a communication section 21, a storage section 22, and a control section 23, and these components are electrically connected via a communication bus 20 inside the server device 2.

Although the communication unit 21 is preferably a wired communication means such as USB, IEEE1394, Thunderbolt (registered trademark), wired LAN network communication, etc., it is also suitable for wireless LAN network communication, mobile communication such as 3G/LTE/5G, and BLUETOOTH (registered trademark). Communication etc. may be included as necessary. That is, it is more preferable to implement it as a set of these plurality of communication means.

The storage unit 22 stores various information defined by the above description. This may be used, for example, as a storage device such as a solid state drive (SSD) that stores various programs related to the server device 2 executed by the control unit 23, or as a temporary storage device related to program calculations. It can be implemented as a memory such as a random access memory (RAM) that stores necessary information (arguments, arrays, etc.). Alternatively, a combination of these may be used.

The control unit 23 processes and controls the overall operation related to the server device 2 . The control unit 23 is, for example, a central processing unit (CPU) not shown. The control unit 23 implements various functions related to the server device 2 by reading predetermined programs stored in the storage unit 22. That is, information processing by software stored in the storage unit 22 is specifically implemented by the control unit 23, which is an example of hardware, and can be executed as each functional unit included in the control unit 23. Note that the control section 23 is not limited to a single control section, and may be implemented so as to have a plurality of control sections 23 for each function. It may also be a combination thereof.

1.3. Administrator terminal 3
The administrator terminal 3 is operated by an administrator who distributes live video to promote a specific product, and may be a smartphone, a tablet terminal, a computer, or any other device that can access the server device 2 through a telecommunications line. However, the form does not matter.

FIG. 3 is a block diagram showing the hardware configuration of the administrator terminal 3. As shown in FIG. The administrator terminal 3 includes a communication section 31 , a storage section 32 , a control section 33 , a display section 34 , and an input section 35 . electrically connected. Descriptions of the communication unit 31, storage unit 32, and control unit 33 are the same as those of each unit in the server device 2, and will therefore be omitted.

The display unit 34 may be included in the casing of the administrator terminal 3, or may be externally attached. The display unit 34 displays a graphical user interface (GUI) screen that can be operated by the user. This is preferably carried out by using display devices such as a CRT display, a liquid crystal display, an organic EL display, and a plasma display depending on the type of administrator terminal 3, for example. In the following, the display unit 34 will be described as being included in the casing of the administrator terminal 3.

The input unit 35 may be included in the casing of the administrator terminal 3, or may be externally attached. For example, the input section 35 may be integrated with the display section 34 and implemented as a touch panel. With a touch panel, the user can input tap operations, swipe operations, and the like. Of course, a switch button, a mouse, a QWERTY keyboard, etc. may be used instead of the touch panel. That is, the input unit 35 accepts the operation input made by the user. The input is transferred as a command signal to the control unit 33 via the communication bus 30, and the control unit 33 can perform predetermined control or calculation as necessary.

1.4. SNS server 4
The SNS server 4 functions as a server device for a social networking service that provides communication-type services. A social networking service is a service that allows registered members to interact with each other. Examples of social networking services that can distribute live videos include Instagram (registered trademark), NicoNico Douga (registered trademark), LINE (registered trademark), YouTube (registered trademark), and the like.

FIG. 4 is a block diagram showing the hardware configuration of the SNS server 4. The SNS server 4 includes a communication section 41, a storage section 42, and a control section 43, and these components are electrically connected via a communication bus 40 inside the SNS server 4. Descriptions of the communication unit 41, storage unit 42, and control unit 43 are the same as those of each unit in the server device 2, and will therefore be omitted.

1.5. Viewer terminal 5
The viewer terminal 5 is operated by a user who is a viewer watching a live video, and can be in any form such as a smartphone, tablet terminal, computer, or any other device that can access the SNS server 4 through a telecommunications line. No question.

FIG. 5 is a block diagram showing the hardware configuration of the viewer terminal 5. As shown in FIG. The viewer terminal 5 includes a communication section 51, a storage section 52, a control section 53, a display section 54, and an input section 55, and these components are connected inside the viewer terminal 5 via a communication bus 50. electrically connected. Descriptions of the communication unit 51, storage unit 52, and control unit 53 are omitted because they are similar to the descriptions of each unit in the server device 2. Descriptions of the display section 54 and input section 55 are the same as those of each section in the administrator terminal 3, and will therefore be omitted.

2. Functional Configuration This section describes the functional configuration of this embodiment. FIG. 6 is a functional block diagram showing the functions of the server device 2. As shown in FIG. As mentioned above, the information processing by the software stored in the storage unit 22 is concretely realized by the hardware (specifically, the control unit 23), so that it is executed as each functional unit included in the control unit 23. sell. In other words, the information processing system 1 includes each functional unit in the program.

Specifically, the control unit 23 includes an acquisition unit 231, a transmission control unit 232, an analysis unit 233, a generation unit 234, a display control unit 235, and a management unit 236 as functional units.

The acquisition unit 231 is configured to be able to execute the acquisition step. Specifically, the acquisition unit 231 acquires information via the communication unit 21 and stores it in the storage unit 22. The acquired information may be configured to be readable into the working memory. Further, the acquisition unit 231 acquires various information from the SNS server 4 via the network. In particular, the acquisition unit 231 acquires input of various information related to the first live video via the network.

The transmission control unit 232 is configured to be able to execute transmission control steps. Specifically, the transmission control unit 232 makes it possible to transmit various information acquired via the network or stored in the storage unit 22, and causes the SNS server 4 to transmit it to the user account via the network. control. Preferably, the content of the direct message generated by the generation unit 234 is controlled to be transmitted from the SNS server 4 to the user account via the network.

The analysis unit 233 is configured to be able to execute analysis steps. Specifically, the analysis unit 233 executes a process of analyzing various information acquired by the acquisition unit 231. The analysis unit 233 causes the storage unit 22 to store the results of the analysis process.

The generation unit 234 is configured to be able to execute the generation step. Specifically, the content of the direct message is variably generated based on the result of the analysis process performed by the analysis unit 233, and is configured to be readable into the working memory.

The display control unit 235 is configured to be able to execute display control steps. Specifically, the display control unit 235 displays visual information such as graphs and tables based on the various information acquired by the acquisition unit 231 and the results of the analysis process executed by the analysis unit 233 on the display unit of the administrator terminal 3. 34 in a visible manner.

The management unit 236 is configured to be able to execute management steps. Specifically, the management unit 236 acquires the data of the distributed first live video via the network and stores it in the storage unit 22. Here, the first related information related to the first live video is also stored in the storage unit 22 and managed in association with the data of the first live video.

3. Information Processing Method This section describes the information processing method executed by the information processing system 1. As shown below, the information processing method includes the following steps. Note that the order of the processes can be changed as appropriate, and a plurality of processes may be executed at the same time, or all of the processes may not be executed. As an example, assume a program installed on the server device 2, and assume that this program causes the server device 2, which is a computer, to execute the following steps.

3.1. Overview of Information Processing This information processing method includes an acquisition step and a transmission control step. In the acquisition step, first related information regarding the first live video is acquired when the first live video regarding the promotion of a specific product is distributed via the social networking service. The first related information includes the number of simultaneous viewers, which is the number of users viewing the first live video. In the acquisition step, when a comment is received from at least one user, the user account of the user who posted the comment is acquired. In the transmission control step, the user account is caused to transmit a direct message regarding the specific product via the social networking service. The direct message includes information regarding discounts based on the number of concurrent viewers.

FIG. 7 is an activity diagram showing an example of information processing of the information processing system 1. The activity diagram in FIG. 7 is an example of information processing executed by the server device 2, the administrator terminal 3, and the SNS server 4. The flow of information processing executed by the information processing system 1 will be outlined below along the activity diagram of FIG. 7.

For example, when a manager of an influencer or the like receives a request from a customer to promote a specific product, he or she plans to distribute a first live video for the purpose of promoting the specific product. The first live video is one in which a performer tailored to the specific product appears and explains the specific product. will be distributed for viewing.

Specifically, first, in activity A001, the administrator logs in to social networking service A with an administrator account using administrator terminal 3, and sends a command to start distribution of the first live video to SNS server 4. . For example, the command to start distribution of the first live video can be executed by pressing a start button on the screen 610 displayed on the display unit 34 of the administrator terminal 3 (see FIG. 8). Screen 610 will be described later.

Subsequently, in activity A002, when the SNS server 4 receives an instruction to start distributing the first live video from the administrator terminal 3, it starts distributing the first live video shot relayed by the administrator terminal 3. . The SNS server 4 continues distributing the first live video until it receives the command to complete the relay shooting transmitted from the administrator terminal 3.

Subsequently, in activity A003, when distribution of the live video starts, the acquisition unit 231 of the server device 2 acquires first related information regarding the first live video. The first related information includes the number of simultaneous viewers, which is the number of users viewing the first live video. The acquisition unit 231 causes the storage unit 22 to store the acquired first related information such as the number of simultaneous viewers.

By the way, the first related information is information related to the first live video. The first related information may include a change in the number of simultaneous viewers over time. The acquisition unit 231 periodically acquires information on the number of viewers during distribution of the first live video, and stores the information on the time of the first live video, that is, the elapsed time from the start of distribution, in the storage unit 22. Make me remember.

More preferably, the first related information includes, for example, changes in the number of simultaneous viewers over time, the content of each viewer's comment, parameters indicating the viewer's reaction to the first live video, and whether the viewer has purchased a specific product. Contains a purchase flag indicating that the purchase has been made. In particular, since the first related information includes the temporal change in the number of simultaneous viewers, by utilizing this, the first live video can be evaluated and analyzed more accurately in the analysis process in activity A010, which will be described later. be able to.

Subsequently, in activity A004, the control unit 43 of the SNS server 4 receives comments regarding the first live video from each viewer of the live video while the first live video is being distributed. When the control unit 43 of the SNS server 4 receives a comment from at least one user, the control unit 43 displays the first live video being distributed on the display unit 54 of the viewer terminal 5 in a mode that the viewer can view. Display the comments received.

Subsequently, in activity A005, the acquisition unit 231 of the server device 2 acquires the user account of the user who posted the comment. The acquisition unit 231 may acquire each user's comments along with the user account. The acquisition unit 231 stores the acquired comments in the storage unit 22 for each user account. The acquisition unit 231 continuously acquires the number of simultaneous viewers, the user account, and each comment as first related information while the distribution of the live video continues.

The first related information acquired by the acquisition unit 231 may include the content of each user's comment associated with the time of the first live video. If each viewer's comment is associated with the time of the first live video, it can be used when analyzing the relationship between the content of the first live video and the comments in connection with the analysis process in activity A010, which will be described later. Can be done.

When the distribution of the first live video ends, in activity A006, the generation unit 234 generates a direct message including information regarding a discount according to the number of simultaneous viewers. The direct message may include detailed information about the specific product, link information to a site that describes the detailed information, information to a site where the specific product can be purchased, and the like.

Subsequently, in activity A007, the transmission control unit 232 issues an instruction to the SNS server 4 via the network to transmit a direct message regarding a specific product to each viewer's user account. The control unit 43 of the SNS server 4 sends a direct message to each viewer's user account. Note that the direct message is a function that allows member accounts of the social networking service A to directly send and receive messages.

Each viewer receives a direct message at the viewer terminal 5. Each viewer opens the received direct message and views detailed information regarding the specific product based on the information written in the direct message. Furthermore, when each viewer wishes to purchase a specific product, he or she uses the viewer terminal 5 to access a site where the purchase is possible, and purchases the specific product. At this time, by using the information regarding the discount, each viewer can purchase at a discount price compared to usual. The discount amount and rate may be determined based on information on the number of simultaneous viewers acquired in activity A003. The number of concurrent viewers used to determine the discount may be the maximum number of concurrent viewers of the first live video.

Subsequently, in activity A008, the acquisition unit 231 acquires information on parameters indicating the user's reaction to the first live video via the network. In other words, the first related information includes a parameter indicating the user's reaction to the first live video. Specifically, the acquisition unit 231 receives information indicating that the viewer terminal 5 has opened the received direct message via the network. The acquisition unit 231 acquires, via the network, information indicating that the viewer terminal 5 has accessed a link to detailed information on a specific product written in a direct message sent to the viewer. The acquisition unit 231 can also acquire this information in association with the time of the first live video and the user account. With this aspect, it is possible to evaluate and analyze the live video according to the viewer's reaction to the distribution of the first live video.

Subsequently, in activity A009, the acquisition unit 231 acquires purchase flag information indicating that the user has purchased a specific product. In other words, the parameters include a purchase flag indicating that the user has purchased a specific product. Specifically, the acquisition unit 231 acquires information indicating that the viewer terminal 5 has accessed the purchase site via the network. The acquisition unit 231 acquires, via the network, information indicating that the information regarding the discount sent to the viewer has been used. The acquisition unit 231 causes the storage unit 22 to store information on parameters indicating the viewer's reaction. Preferably, the acquisition unit 231 acquires parameter information indicating the viewer's reaction in association with the time of the first live video and the user account, and causes the storage unit 22 to store the information.

Subsequently, in activity A010, the analysis unit 233 executes analysis processing to evaluate the first live video based on the first related information. Here, the first related information includes the number of simultaneous viewers, which is the number of viewers viewing the first live video. The first related information includes time changes in the number of simultaneous viewers. The first related information includes the content of each viewer's comment associated with the time of the first live video. The first related information includes parameters indicating the viewer's reaction to the first live video. The parameters indicating the viewer's reaction include a purchase flag indicating that the viewer has purchased a specific product. The first related information is information acquired by the acquisition unit 231 and stored in the storage unit 22 in activities A003 to A009. The first related information is preferably acquired in association with the time of the first live video and the user account, and is stored in the storage unit 22. When the analysis unit 233 executes the analysis process, the analysis unit 233 causes the storage unit 22 of the server device 2 to store the result of the analysis process.

The analysis unit 233 analyzes the video data of the first live video and the time of the first live video, as well as the content of each viewer's comment and the viewer's reaction (shares and evaluations of the first live video). Can be done. With this aspect, it is possible to evaluate what kind of comments and evaluations have been made in what scenes, and it is possible to evaluate and analyze live videos more accurately.

The analysis unit 233 can perform analysis processing that also includes the viewer's reaction to the first live video and the purchase flag. According to such an aspect, the first live video can be evaluated more accurately in accordance with the viewer's reaction to the first live video distribution.

Subsequently, in activity A011, the display control unit 235 displays visual information indicating the result of the analysis process. Specifically, the display control unit 235 displays visual information such as graphs and tables based on the various information acquired by the acquisition unit 231 and the results of the analysis process executed by the analysis unit 233 on the display unit of the administrator terminal 3. 34 in a visible manner. The display control unit 235 can also display visual information indicating the result of the analysis process on an information processing device (not shown) of a requester who has requested distribution of the first live video for advertising a specific product. This aspect allows the client to check the viewer's reaction to the first live video.

Finally, in activity A012, the management unit 236 manages a second live video that is a past live video and second related information related to the second live video. When the distribution of the first live video ends, the video data of the first live video is preferably saved as an archive. The acquisition unit 231 acquires video data of the first live video from the SNS server 4 via the network. The management unit 236 stores the video data of the first live video in the storage unit 22 of the server device 2 as a second live video. Here, the management unit 236 also associates the first related information related to the first live video with the video data of the second live video, and stores the past video management in the storage unit 22 as the second related information. Store and manage in a table.

That is, in more detail, in activity A010, the analysis unit 233 executes analysis processing based on the first related information and the second related information. In the analysis process, it is preferable to use a database that stores second related information related to a second live video that is a past live video, or a trained model that has learned the correlation between the second related information. . Analysis processing can be performed by matching with such a database or inputting to a trained model. In other words, the past live video can be compared and analyzed with the first live video as the second live video. According to such an aspect, live video can be evaluated and analyzed more accurately.

To summarize the above, the information processing system 1 includes at least one processor capable of executing a program such that each step of the above-described information processing method is performed. Further, this program causes the server device 2, which is an example of a computer, to function as each of the following functional units. The acquisition unit 231 acquires first related information regarding the first live video when the first live video regarding the promotion of a specific product is distributed via the social networking service. The first related information includes the number of concurrent viewers, which is the number of users viewing the first live video, and if a comment is received from at least one user, the user account of the user who posted the comment. get. The transmission control unit 232 causes the user account to transmit a direct message regarding a specific product via a social networking service. The direct message includes information regarding discounts based on the number of concurrent viewers.

According to such an aspect, it is possible to encourage users to sell specific products more efficiently.

3.2. Details of Information Processing Next, details of the above-mentioned information processing will be described with reference to FIGS. 8 to 12.

(Screen 610)
FIG. 8 shows an example of a screen 610 displayed on the display unit 34 of the administrator terminal 3. As shown in FIG. 8, an administrator account 611, a performer 612, a specific product 613, and a start button 614 are drawn on the screen 610. After setting the photographing device so that the performer 612, the specific product 613, etc. are displayed on the screen 610, the administrator presses the start button 614. When the control unit 33 of the administrator terminal 3 receives that the start button 614 has been pressed by the administrator, it transmits a command to start distribution of the first live video to the SNS server 4 via the network.

The administrator account 611 is a member account of the social networking service A that is used when relaying the first live video from the administrator terminal 3. It may be a user account of the performer 612, or an account managed by a person different from the performer 612.

Here, the administrator account 611 may be configured so that it can be used from multiple terminals. In this case, the server device 2 can also use the administrator account 611. With this aspect, in activity A007, the source of the direct message sent from the SNS server 4 to each viewer can be the administrator account 611, and the viewer can use the administrator account 611 of the first live video. You can receive direct messages from. By allowing direct communication between the administrator account 611 and the viewer's user account, it is possible to enhance the effectiveness of advertising to the viewer.

The performer 612 is an influencer or the like who appears in the first live video to promote a specific product. The administrator may be the performer 612. The performer 612 appears in the first live video and promotes a specific product 613 to the viewers. The performer 612 himself may be a person who matches the user group of the specific product, or the fans of the performer 612 may be the user group of the specific product.

The specific product 613 is a product that is the target of advertising through the distribution of the first live video. The product category is not particularly limited, but may include cosmetics, daily necessities, clothing, jewelry, and the like. If the specific product 613 is cosmetics or daily necessities, the performer 612 uses it in the first live video, allowing viewers to see how it is used and how it feels. If the specific product 613 is clothing or jewelry, the performer 612 wears it in the first live video, allowing viewers to imagine themselves wearing it. Preferably, the specific product 613 is a product sold through Internet mail order or the like. In such a mode, the viewer of the first live video can purchase the specific product 613 using the viewer terminal 5.

(Screen 620)
FIG. 9 shows an example of a screen 620 displayed on the display unit 54 of the viewer terminal 5. A viewer can view the first live video via the network. When the SNS server 4 starts distributing the live video, the viewer starts the application of the social networking service A stored in the storage unit 52 of the viewer terminal 5. By pressing the distribution information of the first live video displayed on the display unit 54 of the viewer terminal 5, the first live video can be viewed. When the control unit 53 of the viewer terminal 5 receives that the viewer has pressed the icon for distribution information of the first live video, it requests the SNS server 4 to play the first live video via the network. The SNS server 4 causes the display unit 54 of the viewer terminal 5 to display a screen 620.

On the screen 620, a performer 612, a specific product 613, information 621, a status 622, the number of viewers 623, a comment 624, a comment field 625, a share button 626, and an evaluation button 627 are drawn. ing.

The information 621 can display the brand name and sales company name of a specific product. Status 622 displays whether the first live video is live or recorded. The status 622 displays "LIVE" or the like while a live video is being played. The number of viewers 623 is the number of viewers who are simultaneously watching the first live video. The comment 624 is a comment posted by the distributor of the first live video and the viewer of the first live video. Comments 624 are displayed along with the user account. Previously posted comments will be displayed at the top, and new comments will be displayed below. The number of comments that can be displayed in the comments 624 is determined, and when the number of comments that can be displayed exceeds the number, the comments posted first disappear from the screen 620.

The comment field 625 is a field used when viewers post comments. The viewer can post a comment regarding the first live video to the SNS server 4 by entering the comment he or she wishes to post in the comment field 625 of the screen 620 and pressing the send button. When the SNS server 4 receives a viewer's comment via the network, the SNS server 4 displays the comment 624 on the screen 620 of the administrator terminal 3 and the viewer terminal 5 in a manner that can be viewed by the administrator and other viewers. This aspect allows the administrator and other viewers to read posted comments.

During live video distribution, performer 612 may request viewers to post comments. For example, during the broadcast of the first live video, performer 612 said to the viewers, ``If you would like to know more detailed information about the product we are introducing today, please send us a comment from the comment section. We will send you a direct message with more detailed information to those who have given us a message.'' With this aspect, it is possible to increase the number of comments posted by viewers who wish to receive direct messages.

Furthermore, performer 612 calls on viewers to post comments that include specific keywords, such as "We will send information about discounts to those who post 'Kujakudo'." You can also do it. With this aspect, the administrator can distinguish between comments from viewers who desire discount information and comments from other viewers.

The share button 626 is a button that allows the viewer to send the URL of the first live video to a friend or the like. Before the distribution of the first live video begins, the administrator will increase the discount rate by 5% if the maximum number of simultaneous viewers exceeds 10,000, and increase the discount rate if the maximum number of simultaneous viewers exceeds 20,000. You can also decide to increase the rate by 10%, etc. Furthermore, information on a predetermined number of simultaneous viewers and a discount rate can be notified to the viewers. Specifically, during the distribution of the first live video, performer 612 told the viewers, ``If the number of simultaneous viewers exceeds 10,000 people, we will increase the discount rate. It is also possible to request viewers to share the first live video, such as "Please share the first live video." By pressing the share button 626 on the screen 620, the viewer can notify a friend or the like of the distribution information of the first live video. Thereby, the administrator can have more viewers view the first live video.

The evaluation button 627 is a button that allows the viewer to submit an evaluation of the first live video. For example, a viewer can press the rating button while playing the first live video to let the administrator or other viewers know that they think the first live video is "good." Can be done.

FIG. 10 shows an example of a graph 630 displayed on the display unit 34 of the administrator terminal 3. The graph has the time of the first live video as the horizontal axis and shows the number of viewers and the number of comments at each time. For example, in the example shown in FIG. 10, for a total of 80 minutes of video, the number of viewers reaches its maximum around the 72nd minute of the first live video time. It can be seen that the number of viewers is gradually increasing without getting bored halfway through. The areas with the most comments are around the 2nd, 12th, 27th, 53rd-54th, 66th, and 72nd minutes from the start. From the 27th minute, performer 612 gives a demonstration, and at the 53rd minute, he talks about sending discount information to people who post specific keywords in comments. The first live video can be evaluated and analyzed in conjunction with the content of the first live video, such as whether this point is related to changes in the number of viewers or the number of comments.

FIG. 11 shows an example of a comment list 631 displayed on the display unit 34 of the administrator terminal 3. Each viewer's comment acquired by the acquisition unit 231 is listed together with the user account and the time of the first live video. The first live video can be evaluated based on comments from viewers. Furthermore, the information may be configured to be downloadable in CSV format so that viewers can use it for separate evaluation and analysis.

FIG. 12 shows an example of the past video management table 632 stored in the storage unit 22 of the server device 2. The distribution date and time, administrator name, specific product name, performer name, live name, and maximum number of viewers are drawn. The live name includes a link to the video data of the second live video stored in the storage unit 22 of the server device, and when the live name is pressed, the video data of the second live video can be played. It is composed of

4. Others Regarding the information processing system 1 according to the embodiment described above, the following aspects may be adopted.

The generation unit 234 can generate a direct message based on the content of the plan for the first live video before the first live video is distributed. Accordingly, when the acquisition unit 231 acquires a viewer's comment from the SNS server 4 via the network during distribution of the first live video, it transmits a direct message regarding the specific product 613 to the viewer's user account. be able to. For example, when the acquisition unit 231 receives a comment requesting detailed information about the specific product 613 from a viewer during distribution of the first live video, or introduces an e-commerce site where the specific product 613 can be purchased. When the transmission control unit 232 receives a comment requesting a message, the transmission control unit 232 can immediately transmit a direct message. With this aspect, the viewer can check detailed information on the specific product 613 and consider purchasing the specific product 613 while watching the first live video, and can efficiently purchase the specific product 613. can encourage sales.

The generation unit 234 may generate a direct message including information regarding a discount according to the number of simultaneous viewers during distribution of the first live video. The transmission control unit 232 may issue an instruction to the SNS server 4 to transmit a direct message regarding a specific product to each viewer's user account via the network during distribution of the first live video. Here, the number of simultaneous viewers can also be a numerical value of the number of simultaneous viewers at the time specified by the administrator during distribution of the first live video. With this aspect, viewers can receive direct messages while viewing live video. While viewing the first live video, the viewer can check detailed information on the specific product 613 and consider purchasing the specific product 613, which can efficiently promote sales of the specific product. can.

The generation unit 234 may variably generate the content of the direct message based on the result of the analysis process by the analysis unit 233. Further, the transmission control unit 232 may control the direct message generated by the generation unit 234 to be automatically transmitted to the user account via the network. According to such an aspect, a direct message tailored to the user can be distributed, and sales of a specific product can be efficiently promoted.

(Screen 640, screen 650)
In distributing the first live video, the administrator may transition from the first live video viewing screen to a specific product purchase screen. FIG. 13 shows an example of a screen 640 displayed on the display unit 54 of the viewer terminal 5. On the screen 640, an icon 641 and a product outline 642 are drawn. The icon 641 includes an image of a specific product and price information of the specific product. The product summary 642 includes the brand name of the specific product, the product name of the specific product, and price information of the specific product. When the viewer presses the icon 641, a screen 650 shown in FIG. 14 is displayed. FIG. 14 shows an example of a screen 650 displayed on the display unit 54 of the viewer terminal 5. Screen 650 includes a product image 651, a product summary 652, and a purchase button 653. When the viewer presses the purchase button 653, the product purchase page of the electronic commerce site is displayed on the display unit 54 of the viewer terminal 5, and the viewer can perform purchase procedures. With this aspect, the viewer can purchase a specific product while viewing the live video, and sales of the specific product can be efficiently promoted.

Furthermore, each aspect described below may be provided.

(1) An information processing method, comprising the following steps, and in the obtaining step, when distributing a first live video related to advertisement of a specific product via a social networking service, 1 related information, wherein the first related information includes a number of concurrent viewers, which is the number of users viewing the first live video, and where at least one of the users has received a comment. If the comment is accepted, the user account of the user who posted the comment is acquired, and in the sending control step, the user account is caused to send a direct message regarding the specific product via the social networking service; The method, wherein the message includes information regarding a discount depending on the number of concurrent viewers.

According to such an aspect, sales of a specific product can be efficiently promoted.

(2) In the information processing method according to (1) above, the analysis step further includes performing analysis processing for evaluating the first live video based on the first related information.

According to this aspect, the administrator can accurately evaluate and analyze past live videos.

(3) The information processing method according to (2) above, wherein the first related information includes a change in the number of simultaneous viewers over time.

According to this aspect, live videos can be evaluated and analyzed more accurately.

(4) In the information processing method according to (2) or (3) above, the first related information includes the content of each comment of the user associated with the time of the first live video. How to do it.

According to this aspect, live videos can be evaluated and analyzed more accurately.

(5) In the information processing method according to any one of (2) to (4) above, the first related information includes a parameter indicating the user's reaction to the first live video. How to do it.

According to this aspect, it is possible to evaluate and analyze the live video according to the user's reaction to the live video distribution.

(6) The information processing method according to (5) above, wherein the parameters include a purchase flag indicating that the user has purchased the specific product.

According to this aspect, it is possible to analyze how users reacted to the live video distribution and ended up making a purchase.

(7) In the information processing method according to any one of (2) to (6) above, further, in the generation step, the content of the direct message is variably generated based on the result of the analysis process. Method.

According to such an aspect, it is possible to deliver a direct message tailored to the user.

(8) In the information processing method according to any one of (2) to (7) above, further, in the management step, a second live video, which is a past live video, and a second live video, and managing related second related information, and in the analysis step, performing the analysis process based on the first related information and the second related information.

According to this aspect, live videos can be evaluated and analyzed more accurately by comparison with past live videos.

(9) The information processing method according to any one of (2) to (8) above, further comprising displaying visual information indicating the result of the analysis process in the display control step.

According to this aspect, the administrator can easily understand the results of the analysis process through visual information.

(10) A program that causes a computer to execute each step of the information processing method described in any one of (1) to (9) above.

According to such an aspect, sales of a specific product can be efficiently promoted.

(11) An information processing system, comprising at least one processor capable of executing a program such that each step of the information processing method described in any one of (1) to (9) above is performed. ,thing.

According to such an aspect, sales of a specific product can be efficiently promoted.
Of course, this is not the case.

Finally, although various embodiments according to the present disclosure have been described, these are presented as examples and are not intended to limit the scope of the invention. The new embodiment can be implemented in various other forms, and various omissions, substitutions, and changes can be made without departing from the gist of the invention. The embodiment and its modifications are included within the scope and gist of the invention, and are included within the scope of the invention described in the claims and its equivalents.

1 : Information processing system 2 : Server device 20 : Communication bus 21 : Communication part 22 : Storage part 23 : Control part 231 : Acquisition part 232 : Transmission control part 233 : Analysis part 234 : Generation part 235 : Display control part 236 : Management Unit 3: Administrator terminal 30: Communication bus 31: Communication unit 32: Storage unit 33: Control unit 34: Display unit 35: Input unit 4: SNS server 40: Communication bus 41: Communication unit 42: Storage unit 43: Control unit 5: Viewer terminal 50: Communication bus 51: Communication section 52: Storage section 53: Control section 54: Display section 55: Input section 610: Screen 611: Administrator account 612: Performer 613: Specific product 614: Start button 620 :Screen 621 :Information 622 :Status 623 :Number of viewers 624 :Comments 625 :Comment field 626 :Share button 627 :Evaluation button 630 :Graph 631 :Comment list 632 :Past video management table 640 :Screen 641 :Icon 642 :Product Overview 650: Screen 651: Product image 652: Product overview 653: Purchase button

Claims (11)

An information processing method,
Equipped with the following steps,
In the acquisition step, upon distributing a first live video regarding promotion of a specific product via a social networking service,
obtaining first related information regarding the first live video, where the first related information includes a number of concurrent viewers that is the number of users viewing the first live video;
If a comment is received from at least one of the users, obtain the user account of the user who posted the comment;
The sending control step causes the user account to send a direct message regarding the specific product via the social networking service, where the direct message includes information regarding a discount according to the number of concurrent viewers. In the information processing method according to claim 1,
Furthermore, in the analysis step, an analysis process for evaluating the first live video is performed based on the first related information. In the information processing method according to claim 2,
The method, wherein the first related information includes a change in the number of concurrent viewers over time. In the information processing method according to claim 2,
The method, wherein the first related information includes content of each comment of the user associated with a time of the first live video. In the information processing method according to claim 2,
The method, wherein the first related information includes a parameter indicating the user's reaction to the first live video. In the information processing method according to claim 5,
The method, wherein the parameters include a purchase flag indicating that the user has purchased the specific product. In the information processing method according to claim 2,
Furthermore, in the generation step, the content of the direct message is variably generated based on the result of the analysis process. In the information processing method according to claim 2,
Furthermore, in the management step, a second live video that is a past live video and second related information related to the second live video are managed,
In the analysis step, the analysis process is performed based on the first related information and the second related information. In the information processing method according to claim 2,
Furthermore, in the display control step, visual information indicating the result of the analysis process is displayed. A program,
causing a computer to execute each step of the information processing method according to any one of claims 1 to 9;
thing. An information processing system,
A device comprising at least one processor capable of executing a program such that each step of the information processing method according to any one of claims 1 to 9 is performed.