JP2024004459A - Program, device and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To efficiently distribute an advertisement such as a campaign corresponding to changing attributes of users.

SOLUTION: A program 121 for causing a computer including a processor and a memory to operate causes the computer to execute: a first step of allowing a plurality of users to browse information of a first campaign; a second step of receiving operation input for participating in the first campaign from users; a third step of determining the content of a questionnaire to be presented to each user based on a history of attribute information for every user input from the user each time the user participates in a second campaign executed in the past; a fourth step of receiving input of the attribute information from each user by presenting the questionnaire to the user based on the determined content; and a fifth step of storing in a memory, the received attribute information and a fact that the users entering the attribute information participate in the first campaign.

SELECTED DRAWING: Figure 3

COPYRIGHT: (C)2024,JPO&INPIT

Description

TECHNICAL FIELD This disclosure relates to programs, devices, and methods.

In so-called marketing, in order to target users and deliver advertisements, information on user attributes is first collected through questionnaires. At this time, there is a technique for collecting questionnaires from users multiple times in order to reduce the user's response burden.

For example, promoted survey content includes related survey content that includes a related survey related to a promotion target, promotion content that includes an advertisement about a promotion target, and promotion survey content that includes a promotion survey related to the contents of the promotion content. Identify the survey monitor to be the distribution destination, distribute the promoted survey content to the terminal device of the specified survey monitor, and play the related survey content on the terminal device that acquired the promoted survey content. There is a technology related to a promoted questionnaire program that plays back promotional content when inputting a response is received, and plays back promotional questionnaire content after playing the promotional content (Patent Document 1).

In addition to sales data, we added survey data to the accumulated customer data to create unique customer data, sent another direct mail with new benefits, and calculated the mileage that was returned. Detailed data such as the above are additionally input to the sales data and customer data and accumulated as support data to be used for subsequent sales activities. There is a disclosure of a technique that includes a direct mail sending process for sending coupons and the like again, a support process, and a user evaluation process (Patent Document 2).

Japanese Patent Application Publication No. 2015-49545 Japanese Patent Application Publication No. 2003-122898

A user's hobbies and preferences may change over time (as they change). Additionally, the user's family structure may change over time. That is, user attributes may change over time.

Therefore, there is a need for technology that can efficiently distribute advertisements such as campaigns in response to changing user attributes by making it possible to identify user attributes in response to such changes. .

Therefore, the present disclosure has been made to solve the above problems, and the purpose is to enable identification of user attributes in response to changes in user attributes. It is an object of the present invention to provide a program, a device, and a method that can correspond to and efficiently distribute advertisements such as campaigns.

According to one embodiment, a program for operating a computer comprising a processor and a memory is provided, the memory stores a history of attribute information for each user, and the program causes the processor to operate an operator's account. a first step of allowing a plurality of users to view information about the first campaign by posting the first campaign; and a second step of accepting operation input from the users to participate in the first campaign. , Once the operation input is accepted in the second step, a second The content of the questionnaire to be presented to the user in association with the first campaign is determined for each user, and the content of the questionnaire is determined by the third step, in which the user is asked to input the user's attribute information, and the content determined in the third step. A fourth step is to accept the input of attribute information from the user by presenting the questionnaire to the user based on the questionnaire, and once the input of attribute information is accepted in the fourth step, the user who has input the attribute information participates in the first campaign. and a fifth step of storing the accepted attribute information in memory.

According to the present disclosure, it is possible to efficiently distribute advertisements such as campaigns in response to changing user attributes.

FIG. 1 is a block diagram showing a hardware configuration of a campaign management system according to an embodiment. FIG. 2 is a block diagram showing a hardware configuration of a campaign management device according to an embodiment. FIG. 1 is a diagram showing a functional configuration of a campaign management device according to an embodiment. FIG. 2 is a block diagram showing the hardware configuration of a terminal device according to an embodiment. FIG. 1 is a diagram showing a functional configuration of a terminal device according to an embodiment. It is a diagram showing the data structure of a campaign participation history DB stored in the campaign management device according to the embodiment. It is a diagram showing the data structure of a user information DB stored in the campaign management device according to the embodiment. It is a diagram showing the data structure of an advertiser information DB stored in the campaign management device according to the embodiment. It is a diagram showing the data structure of a campaign implementation DB stored in the campaign management device according to the embodiment. It is a diagram showing the data structure of a campaign performance DB stored in the campaign management device according to the embodiment. It is a diagram showing the data structure of a questionnaire item DB stored in the campaign management device according to the embodiment. It is a flowchart for explaining the operation of the campaign management system according to the embodiment. 13 is a flowchart for explaining the operation of the campaign management system according to the embodiment, and is a diagram showing a continuation of the operation shown in FIG. 12. FIG. It is a diagram showing an example of a post display screen displayed on a terminal device in the campaign management system according to the embodiment. It is a diagram showing an example of a campaign screen displayed on a terminal device in the campaign management system according to the embodiment. FIG. 7 is a diagram showing another example of a campaign screen displayed on a terminal device in the campaign management system according to the embodiment. It is a diagram showing another example of a campaign screen displayed on a terminal device in the campaign management system according to the embodiment. It is a figure showing still another example of a campaign screen displayed on a terminal device in a campaign management system concerning an embodiment.

Embodiments of the present disclosure will be described below with reference to the drawings. In all the figures explaining the embodiments, common components are given the same reference numerals and repeated explanations will be omitted. Note that the following embodiments do not unduly limit the content of the present disclosure described in the claims. Furthermore, not all components shown in the embodiments are essential components of the present disclosure. Furthermore, each figure is a schematic diagram and is not necessarily strictly illustrated.

Furthermore, in the following description, a "processor" refers to one or more processors. The at least one processor is typically a microprocessor such as a CPU (Central Processing Unit), but may be another type of processor such as a GPU (Graphics Processing Unit). At least one processor may be single-core or multi-core.

Furthermore, at least one processor may be a broadly defined processor such as a hardware circuit (for example, an FPGA (Field-Programmable Gate Array) or an ASIC (Application Specific Integrated Circuit)) that performs part or all of the processing.

In addition, in the following explanation, information such as "xxx table" may be used to explain information that provides an output in response to an input, but this information may be data of any structure, and A learning model such as a generated neural network may also be used. Therefore, the "xxx table" can be called "xxx information."

In addition, in the following explanation, the configuration of each table is an example, and one table may be divided into two or more tables, or all or part of two or more tables may be one table. good.

In addition, in the following description, processing may be explained using the subject "program", but a program is executed by a processor to carry out a prescribed process, and to use the storage unit and/or interface unit as appropriate. Since the processing is performed while using the processor, the subject of the processing may be a processor (or a device such as a controller having the processor).

The program may be installed on a device such as a computer, or may be located on, for example, a program distribution server or a computer-readable (eg, non-transitory) recording medium. Furthermore, in the following description, two or more programs may be realized as one program, or one program may be realized as two or more programs.

Furthermore, in the following description, identification numbers are used as identification information for various objects, but other types of identification information than identification numbers (for example, identifiers containing alphabetic characters or codes) may be employed.

In addition, in the following explanation, when the same type of elements are explained without distinguishing them, reference numerals (or common numerals among the reference numerals) are used, and when the same kind of elements are explained separately, the element An identification number (or reference number) may be used.

In addition, in the following description, control lines and information lines are shown to be necessary for the explanation, and not all control lines and information lines are necessarily shown in the product. All configurations may be interconnected.

<Summary of this disclosure>
In the system according to the present disclosure, information on the first campaign is allowed to be viewed by a plurality of users by posting the first campaign using an account of a business operator. The user views information related to posting of the first campaign from this business operator's account, and if the user desires to participate in the first campaign, performs an operation input to participate in the first campaign.

After accepting the operation input from the user, the system performs the following operations based on the history of attribute information for each user who has accepted input from each user for each participation in one or more second campaigns conducted in the past. The contents of the questionnaire to be presented to the user in association with the first campaign are determined for each user. The content of this questionnaire is to prompt the user to input user attribute information.

Next, the system presents a questionnaire to the user based on the determined questionnaire contents, and the user inputs attribute information based on the contents described in the questionnaire. Upon accepting the input of attribute information from the user, the system stores in memory the fact that the user who inputted the attribute information participated in the first campaign and the accepted attribute information.

Note that in the following description, when the first campaign and the second campaign are described without distinction, they will be simply referred to as "campaigns".

In the present disclosure, it is preferable that the first and second campaigns are related to (the account of) the same business operator, but multiple businesses may agree or contract to share campaign information including the history of user attribute information. They do not need to be the same business operator.

Furthermore, in the embodiment described below, an advertiser is used as an example of a business entity, but an entity that implements a campaign is not limited to an advertiser. In other words, a campaign implementer is also included in the business entity according to the present disclosure, even if the campaign implementer is not an entity that only carries out advertising to expand product sales. Examples of such businesses include product manufacturers, NPO corporations that carry out campaigns for non-profit purposes, and the like.

Furthermore, although the operator of the system related to this disclosure does not need to be a business operator, there is no intention to exclude the operator from being a business operator. Normally, it is considered that business operators often request so-called Internet marketing companies to carry out campaigns. In this case, the system operator is a business that conducts Internet marketing (including companies that receive requests from this business).

Although a campaign does not need to have the main purpose of acquiring user attribute information, the system according to the present disclosure conducts a questionnaire to users as a condition for the user to participate in the campaign, and if the user responds to this questionnaire, When the system confirms that the user has entered his or her own attribute information, the system registers the user who entered the attribute information to participate in the campaign.

In this disclosure, there is no limitation on the specific content of the campaign, but in general, users are often given some kind of reward for participating in a campaign, and this reward motivates the user to participate in the campaign. sell. However, in the system according to the present disclosure, it is not essential to give the user a reward for participating in the campaign. An example of such a reward is the provision of prizes or benefits. Prizes are often concrete products, and benefits are often points that can be used in the Internet space, etc.

Campaigns are often related to products and services provided by businesses, but the content may be unrelated to the businesses' products and services. As an example, it may be a campaign conducted to collect attribute information about users who are viewing information about a business operator but are not specifically using the business's products.

The purpose of a business operator (including the operator of the system according to the present disclosure) implementing a campaign is to obtain attribute information of users who participate in the campaign. Based on the user's attribute information, a business operator or the like can know what kind of attribute information a user has who has participated in a campaign. User attribute information is preferably abstracted as statistical information, and can be categorized and clustered. Alternatively, users may be grouped based on user attribute information.

Based on user attribute information that has undergone various processing, business operators, etc. analyze and understand the degree of awareness of products related to the campaign, the distribution of user attribute information (for example, by gender, by age group), etc. be able to. Based on this analysis result, it is possible to consider advertising policies for products, etc. related to the campaign. Further, business operators and the like can also distribute advertisements to users who have specific attribute information. There are no limitations on the mode of advertisement distribution, and advertisements can be distributed using various media in addition to the medium in which the campaign was posted. Examples of advertising distribution media include electronic media such as SNS (Social Network Service), membership sites, messenger applications, chat apps, and direct mail, as well as television, radio, newspapers, magazines, and inserts. Known advertising distribution media such as advertisements, hanging advertisements on trains, posters in station premises, etc. that do not use electronic media can be suitably applied.

In the system according to the present disclosure, the first campaign is posted using the business account. The term "posting" should be interpreted as broadly as possible, and "posting" broadly includes forms via electronic media such as SNS, membership sites, messenger applications, chat apps, and direct mail. Can be included.

However, considering the convenience of analyzing the questionnaire, it is preferable that the system be able to acquire information that can identify users who participate in the campaign. A user registers with the system according to the present disclosure at some point, the system provides the user with information that can identify the user (for example, a user ID) at the time of user registration, and from then on, the user participates in a campaign. In this case, it is possible to log into the system using information that can identify the user, but since the user will be asked to input information for user registration, the system will not be able to participate in the campaign without such user registration. A mode of "posting" and "viewing" that allows identification and specification of individual users is preferable. As an example of such an aspect, the following two services (a first service and a second service) are illustrated.

Note that in the following description, when the first service and the second service are described without distinction, they will be simply referred to as "services".

The first service is a service in which only one account can be used for one user's authentication information on a user terminal owned by the user. For example, the first service may include:
- Messenger applications that include business accounts and consumer accounts and function as SNS (e.g. LINE (registered trademark))
・Payment applications that allow payment using prepaid or postpay methods (point services, payment services such as PayPay (registered trademark))

For example, in a messenger application, only one account may be available per phone number.

In the first service, when a user accesses the first service using authentication information related to the account and is authenticated using the authentication information, the user can post as an account related to the user. The post referred to herein may include not only text information but also image information, a URL (Uniform Resource Locator) for accessing information on the Internet, including web pages stored on a server, and the like.

In the first service, a specific account can view posts of accounts that have a specific relationship (sometimes referred to as a friendship relationship) with this account. However, in the first service, a specific account only views posts of accounts with whom it has a friend relationship, and presents these posts to other accounts with whom it has a friend relationship using a URL, etc. You cannot post your account as is to other accounts that you are friends with. Furthermore, the friendship relationship is one-to-one. Therefore, even if an account has a friend relationship, it is not possible to know which account the account is friends with.

In the first service, the system according to the present disclosure can obtain information that can identify the user who posted to the first service. As an example, if the first service is LINE (registered trademark), LINE provides a platform called LIFF (LINE Front-end Framework) as a web application (LIFF application) to users who use LINE for commercial purposes. ing. Using this LIFF app, you can obtain the user ID of the first service (LINE). In addition, the LIFF browser is provided as a dedicated browser for the LIFF app, and when you open the LIFF URL on the LINE app screen, the LIFF app will open in the LIFF browser. This LIFF browser runs on the LINE app, and the LIFF app can access user data (such as LINE ID) without logging in. By launching the LIFF app from an external browser via a URL and performing the login process (LIFF authentication), you can obtain the user's profile (LINE ID, etc.).

The second service is a service that can be used by switching one or more accounts on the user terminal owned by the user based on one user's authentication information. Further, the second service can be a service that allows each user to view posted contents of each user using the second service. For example, the second service is an SNS such as Twitter (registered trademark).

In the second service as well, when a user accesses the second service using authentication information related to the account and is authenticated using the authentication information, posting can be performed using the account related to this user. The post referred to herein may include not only text information but also image information, a URL (Uniform Resource Locator) for accessing information on the Internet, including web pages stored on a server, and the like.

The second service allows a particular account to view posts of accounts that have a particular relationship with this account (sometimes referred to as a following/follower relationship).

Here, "following" means, for example, one account (account "A") specifying another account (account "B") and receiving an input operation from that one user to establish a predetermined relationship. This means that a predetermined relationship is established in which one account (account "A") follows another account (account "B"). In this case, the one account (account "A") becomes a follower of the other account (account "B"). The one account (account "A") can display the posted content of the other account (user "B") that it follows on the timeline or the like. Timeline, Feed It may be possible that posts from accounts that are followed are more likely to be displayed on the timeline (post display screen) or the like.

A following/follower relationship is established for multiple accounts. Therefore, posts including posts from multiple accounts that the account follows may be displayed on the timeline of a certain account.

In the second service, an account can post the content of an account that has a follow/follower relationship to the followers of its own account without changing the content. This is called reposting. Furthermore, in the second service, an account can specify a post by an account that has a follow/follower relationship (sometimes called a mention) and can reply to the account that has a follow/follower relationship. Only this reply can be specified and displayed on the timeline of the account that received the reply.

Furthermore, in the second service, messages can be sent and received between specific paired accounts using a message sending and receiving method (direct message) that is not disclosed to other accounts.

Also in the second service, the system according to the present disclosure can obtain information that can identify the user who has posted to the second service.

There is no particular limitation on the user attribute information acquired from the user via the questionnaire. The attribute information may include so-called personal information such as name, address, gender, age (including date of birth), family composition, and information such as the individual's current life and preferences. The attribute information may include information that (may) change with changes in the user's life and age. As an example, an age obtained from a user several years ago may have changed over the course of several years. Information regarding preferences (for example, what kind of alcoholic beverages the user has recently preferred to consume) may also change as the user's living environment or age changes. The system according to the present disclosure appropriately and efficiently acquires attribute information that can change over time in this way, and efficiently performs marketing based on the attribute information.

When acquiring user attribute information through a questionnaire, if a large amount of attribute information is requested in one questionnaire, the user may feel it is a hassle to respond to the questionnaire. Therefore, in the system according to the present disclosure, instead of acquiring all the user attribute information necessary for marketing in a single questionnaire, the user is asked to input attribute information narrowed down to items in a single questionnaire, and the information is collected multiple times. A large amount of attribute information is obtained through surveys (in other words, multiple campaigns).

At this time, from the viewpoint of attribute information that the user does not feel much effort to answer, and minimum attribute information for marketing, the system according to the present disclosure provides at least basic attributes that the user is requested to input. Information is provided. The basic attribute information can be arbitrarily selected, but as an example, it is preferable to treat information regarding at least one of the user's gender, age, number of family members, and region as the basic attribute information.

In the system according to the present disclosure, a business operator or the like implements multiple campaigns. In system operation, the campaign that is currently (or most recently) being carried out is called the first campaign, and the campaign that is being carried out prior to the first campaign (there is no problem even if there is an overlapping period) is called the second campaign. It's called a campaign. The second campaign may be run multiple times.

In the first campaign, when a user inputs an operation to participate in the campaign, the system refers to the history of attribute information for each user that has already been stored, and determines the content of the questionnaire to be presented to this user. This questionnaire asks the user to input attribute information. As mentioned above, some user attribute information may change over time, so we conducted a questionnaire survey regarding items that overlap with items of attribute information included in the history of attribute information for each user that has already been accumulated. It may be the content. How the contents of the questionnaire are determined will be explained in detail later.

Then, the system according to the present disclosure presents a questionnaire to the user based on the determined questionnaire contents, and when the user inputs attribute information according to this questionnaire, the user who inputs the attribute information participates in the first campaign. In addition, the input attribute information is stored. At this time, it is not essential that the user participating in the campaign has participated in the second campaign that temporally precedes the first campaign. That is, the history of attribute information for each user includes cases where there is no attribute information at the time of participation in the first campaign.

<Embodiment>
<Overview of embodiment>
With reference to FIG. 1, an overview of a campaign management system to which a campaign management apparatus, which is an information processing apparatus according to an embodiment, is applied will be described. In this embodiment, a case where the business operator is an advertiser will be described as an example.

The campaign management system 1 according to the embodiment includes a campaign management device 10 that is an information processing device, a terminal device 20, a service server 30, and a campaign site server 40.

The campaign management device 10 posts information regarding the first campaign using at least one of the first service and the second service described above, and allows users who are applicants for the advertiser's campaign to participate in the first campaign. When an operation input is performed via the terminal device 20, the history of attribute information collected in the past from the user who made the operation input is referred to, and the content of the questionnaire to be conducted on the user is determined based on this history. When the user inputs attribute information by answering a questionnaire, this device stores this attribute information and registers that the user has participated in the first campaign.

The campaign management device 10 receives settings from an advertiser (not shown in FIG. 1) to permit posting, viewing messages, etc. for the advertiser's account in the service. Thereby, the campaign management device 10 can perform the following in the first service, for example.
- Implement and operate a campaign in the first service as an advertiser's account. Specifically, as an advertiser's account, a post containing information regarding a campaign can be posted using the first service. In addition, a screen containing campaign information is prepared in the first service (by uploading the screen data to the service server 30 or campaign site server 40), and a user of the first service who has a friend relationship with the advertiser Users with a certain account can be allowed to view this screen.
・ Sending a message to the user of the first service as the advertiser's account ・ Obtaining information (such as an ID for identifying the account) regarding the account that performed a specific operation input on a post related to the campaign at least thing

Further, the campaign management device 10 can perform the following in the second service, for example. At this time, it is preferable that the campaign management device 10 receives a setting from the advertiser to permit posting, etc. for the advertiser's account in the second service.
- Allowing a user who has an account for a second service to post to the second service using this user's account. Preferably, the format of posting to the second service using the user's account is substantially the same as the format (including an interface such as a screen) normally used when the user posts to the second service using the user's account. be.
- Viewing information posted, replied to, or reposted by a user, and obtaining information related to the user's account (ID for identifying the account, etc.) - Sending and receiving information between the advertiser's account and the user sending and receiving messages using a message sending/receiving method (direct message) that can be viewed by the advertiser's account and the user, but is not disclosed to other users.
- Number of times the post was viewed on the user's timeline, etc., engagement with the post (number of times users of the second service reacted to the post, number of times the profile of the advertiser's account was viewed, positive feedback on the post) To obtain analysis results such as the number of likes and the number of times operations were performed to view the details of a post. A business providing the second service may provide each account of the second service with analysis results such as the number of views and engagement regarding posts made by each account.
- For messages sent by users, the text that makes up the message is analyzed using language processing, etc., depending on the content of the message, and it is determined whether the message contains a specific keyword (for example, a keyword related to a campaign). - In the second service, as an account of the second service, evaluate the posted article (good, bad, liked, etc.). Evaluations for the posted articles (for example, the number of "good" ratings) can be held for each posted article by the service server 30 or the like.

The campaign management device 10 performs tasks such as compiling information regarding campaign postings in the service and presenting analysis results to the advertiser.

The terminal device 20 is a terminal owned by a user, and is, for example, a portable and communicable information processing terminal such as a smartphone or a tablet terminal. A user who owns the terminal device 20 has an account for at least the first service or the second service. Further, the account of the user who has the terminal device 20 has a friend relationship with the advertiser's account in at least the first service, and preferably follows the advertiser's account in the second service as well.

The service server 30 is a server that operates services. In addition, when the campaign management device 10 operates and implements the first campaign, the campaign site server 40 stores a campaign screen, etc., and allows the user's terminal device 20 to view this campaign screen, etc. to proceed to the first campaign. accepts operational input regarding participation, transfers this to campaign management device 10, presents the questionnaire sent from campaign management device 10 to user's terminal device 20, and accepts input of attribute information from the user. Therefore, the campaign site server 40 has a function as a so-called Web server. However, as described above, if the service server 30 is, for example, the first service, particularly LINE, it is possible for the service server 30 to have the functions of the campaign site server 40, so in this disclosure, the campaign site server 40 is not required.

<Basic configuration of campaign management system 1>
As already described with reference to FIG. 1, the campaign management system 1 of this embodiment includes the campaign management device 10, the terminal device 20, the service server 30, and the campaign site server 40, which are connected via the network N. The hardware configuration of the campaign management device 10 is shown in FIG. 2, and the hardware configuration of the terminal device 20 is shown in FIG. These campaign management device 10, terminal device 20, service server 30, and campaign site server 40 are configured by information processing devices.

The information processing device is composed of a computer equipped with an arithmetic unit and a storage device. The basic hardware configuration of the computer and the basic functional configuration of the computer realized by the hardware configuration will be described later. Note that descriptions of the campaign management device 10, terminal device 20, service server 30, and campaign site server 40 that overlap with the basic hardware configuration of the computer and the basic functional configuration of the computer, which will be described later, will not be repeated.

The network N is comprised of various mobile communication systems constructed using the Internet, LAN, wireless base stations, and the like. For example, the network includes 3G, 4G, 5G mobile communication systems, LTE (Long Term Evolution), a wireless network (for example, Wi-Fi (registered trademark)) that can be connected to the Internet through a predetermined access point, and the like. When connecting wirelessly, communication protocols include, for example, Z-Wave (registered trademark), ZigBee (registered trademark), Bluetooth (registered trademark), and the like. In the case of a wired connection, the network includes a network that is directly connected using a USB (Universal Serial Bus) cable or the like.

The configuration and operation of each device will be explained below.

<Hardware configuration of campaign management device 10>
FIG. 2 is a block diagram showing the basic hardware configuration of the campaign management device 10. The campaign management device 10 includes at least a processor 101, a main storage device 102, an auxiliary storage device 103, a communication IF (Interface) 104, an input IF 105, and an output IF 106. These are electrically connected to each other by a communication bus 107. Furthermore, an input device 110 and an output device 111 are connected to the campaign management device 10 via an input IF 105 and an output IF 106, respectively.

The processor 101 is hardware for executing a set of instructions written in a program. The processor 101 includes an arithmetic unit, registers, peripheral circuits, and the like.

The main storage device 102 is for temporarily storing programs, data processed by the programs, and the like. For example, it is a volatile memory such as DRAM (Dynamic Random Access Memory).

The auxiliary storage device 103 is a storage device for storing data and programs. Examples include flash memory, SSD (Solid State Drive), HDD (Hard Disc Drive), magneto-optical disk, CD-ROM, DVD-ROM, and semiconductor memory.

The communication IF 104 is an interface for inputting and outputting signals for communicating with other computers via a network using a wired or wireless communication standard.

The input IF 105 functions as an interface with the input device 110 for receiving input operations from the operator of the campaign management device 10 . The output IF 106 functions as an interface with the output device 111 for presenting information to the operator. The input device 110 is an input device (for example, a touch panel, a touch pad, a pointing device such as a mouse, a keyboard, etc.) for receiving input operations from an operator. The output device 111 is an output device (display, speaker, etc.) for presenting information to the operator.

Note that the campaign management device 10 can be virtually realized by distributing all or part of each hardware configuration to a plurality of computers and interconnecting them via a network. In this way, the campaign management device 10 is a concept that includes not only a computer housed in a single housing or case, but also a virtualized computer system.
<Hardware configuration of terminal device 20>

FIG. 4 is a block diagram showing the basic hardware configuration of the terminal device 20. The terminal device 20 is a device operated by each user. The terminal device 20 is realized by a mobile terminal such as a smartphone or a tablet that is compatible with a mobile communication system. In addition, the terminal device 20 may be, for example, a stationary PC (Personal Computer) or a laptop PC. The terminal device 20 includes at least a processor 201 , a main storage device 202 , an auxiliary storage device 203 , a communication IF (Interface) 204 , an input device 205 , and an output device 206 .

The terminal device 20 is communicably connected to the campaign management device 10, the service server 30, the campaign site server 40, etc. via the network N shown in FIG. The terminal device 20 is a wireless base station compatible with communication standards such as 5G and LTE (Long Term Evolution), and a wireless base station compatible with wireless LAN (Local Area Network) standards such as IEEE (Institute of Electrical and Electronics Engineers) 802.11. It is connected to the network N by communicating with a communication device such as a LAN router.

The input device 205 is an input device (for example, a touch panel, a touch pad, a pointing device such as a mouse, a keyboard, etc.) for receiving input operations from a user. The output device 206 is an output device (display, speaker, etc.) for presenting information to the user.

<Functional configuration of campaign management device 10>
FIG. 3 shows a functional configuration realized by the hardware configuration of the campaign management device 10. The campaign management device 10 includes a storage section 120, a control section 130, and a communication section 140. The storage unit 120 is composed of the main memory 102 and the auxiliary memory 103 of the campaign management device 10 , and the control unit 130 is mainly composed of the processor 101 of the campaign management device 10 .

The communication unit 140 communicates with the terminal device 20 and the like via the network N.

<Configuration of storage unit 120 of campaign management device 10>
The storage unit 120 of the campaign management device 10 includes a campaign participation history DB (DataBase) 122, a user information DB 123, an advertiser information DB 124, a campaign screen data 125, a campaign implementation DB 126, a campaign performance DB 127, and a questionnaire item DB 128.

Of these campaign participation history DB 122, etc., those excluding the campaign screen data 125 are databases. The database referred to here refers to a relational database, which is used to manage data sets called tabular tables, which are structurally defined by rows and columns, in relation to each other. In a database, a table is called a table, a table column is called a column, and a table row is called a record. In a relational database, you can set and associate relationships between tables.

Usually, each table has a column set as a primary key to uniquely identify a record, but setting a primary key to a column is not essential. The control unit 130 can cause the processor 101 to add, delete, or update records to a specific table stored in the storage unit 120 according to various programs.

FIG. 6 is a diagram showing the data structure of the campaign participation history DB 122. The campaign participation history DB 122 is a database that manages the participation history of users who have applied for campaigns operated and managed by the campaign management device 10, and information is stored and updated by the campaign management unit 133 and the like.

The campaign participation history DB 122 is a table having a campaign ID for identifying each campaign as a primary key, and columns of user ID and participation date and time.

"Campaign ID" is information for identifying a campaign. "User ID" is information for identifying a user who has applied for a campaign. The “participation date and time” is the date and time when the user applied for the campaign.

FIG. 7 is a diagram showing the data structure of the user information DB 123. The user information DB 123 is a database that manages information on users who have applied for campaigns operated and managed by the campaign management device 10, particularly the history of user attribute information, and the information is stored and updated by the campaign management unit 133 and the like.

The user information DB 123 is a table having columns of account information, campaign ID, priority, and attribute information, with a user ID for identifying each user as a primary key.

"User ID" is information for identifying a user. "Account information" is information related to an account that can identify a user in a service registered by the user identified by the "user ID." The “campaign ID” is information for identifying campaigns in which the user specified by the “user ID” has participated, and is common to the “campaign ID” of the campaign participation history DB 122. Here, since a user may participate in multiple campaigns, multiple campaign IDs may be stored in the column "campaign ID". “Priority” is information regarding the priority when an advertiser distributes an advertisement including posting via the campaign management device 10 of this embodiment to the user specified by the “user ID”. The method for calculating the priority will be described later. "Attribute information" is information related to user attributes input into the campaign management device 10 by the user specified by the "user ID."

The column "attribute information" further has subcolumns of name, address, gender, age, family, and preference items. Note that, although only the above sub-columns are shown for illustration purposes, the sub-columns of the column "attribute" are not limited to those shown in FIG. Furthermore, not all of the sub-columns shown in Figure 7 are essential; for example, attribute information such as name and address that requires a certain level of management under the Personal Information Protection Act may not be acquired (not included in the user information DB 123). It is.

"Name" is information related to the user's name specified by "User ID", "Address" is information related to the user's address specified by "User ID", and "Gender" is specified by "User ID". "Age" is information regarding the age of the user specified by the "user ID", "Family" is information regarding the user's family specified by the "user ID", The “preference item” is information regarding the preference item that the user specified by the “user ID” enjoys.

Some attribute information may change over time. For this reason, for some of the attribute information in each sub-column, when the attribute information was acquired (date of acquisition) is stored in the user information DB 123 in a linked manner. At this time, from the perspective of understanding changes in the user's attribute information over time, if the user inputs multiple pieces of attribute information by answering a questionnaire regarding the same item's attribute information, these multiple pieces of attribute information It is stored in the user information DB 123 in association with (linked to) the date of acquisition.

FIG. 8 is a diagram showing the data structure of the advertiser information DB 124. The advertiser information DB 124 is a database that manages information on advertisers of campaigns operated and managed by the campaign management device 10, and stores necessary information in advance.

The advertiser information DB 124 is a table that has an advertiser ID for identifying each advertiser as a primary key, and columns of service account ID and service password.

"Advertiser ID" is information for identifying an advertiser. “Service account ID” is an account ID in the advertiser's service. "Service password" is the password for the advertiser's service.

FIG. 9 is a diagram showing the data structure of the campaign implementation DB 126. The campaign implementation DB 126 is a database that manages the implementation history of campaigns operated and managed by the campaign management device 10.

The campaign implementation DB 126 is a table having a campaign ID for identifying each campaign as a primary key, and columns for start date and time and end date and time.

The “campaign ID” is information for identifying a campaign, and is the same as the “campaign ID” of the campaign participation history DB 122. The "start date and time" is the date and time when the campaign specified by the campaign ID was started. The "end date and time" is the date and time when the campaign specified by the campaign ID ended.

FIG. 10 is a diagram showing the data structure of the campaign performance DB 127. The campaign performance DB 127 is a database that manages the performance of campaigns operated and managed by the campaign management device 10, and information is stored and updated by the campaign management unit 133 and the like.

The campaign performance DB 127 is a table having columns of the total number of applications, the number of second service posts, the number of reposts, and the number of mentions, with the campaign ID for identifying each campaign as the main key, and the advertising effectiveness measurement unit 136 Information is stored and updated by etc.

The “campaign ID” is information for identifying a campaign, and is the same as the “campaign ID” of the campaign participation history DB 122. The "total number of applications" is the total number of applications to the campaign specified by the campaign ID. The “number of service posts” is the total number of posts made by users to the service via the campaign management system 1. When the service is the second service, the "number of reposts" is the total number of posts posted by the user to the second service via the campaign management system 1 and reposted in the second service. When the service is the second service, the "number of mentions" is the total number of mentions in the second service of posts posted by the user to the second service via the campaign management system 1.

FIG. 11 is a diagram showing the data structure of the questionnaire item DB 128. The questionnaire item DB 128 is a database that manages questionnaire items that the campaign management device 10 presents to the user, and stores necessary information in advance.

The questionnaire item DB 128 is a table having columns for item type, item content, and item data definition, with the item ID for specifying each questionnaire item as a primary key.

"Item ID" is information for specifying the item of the questionnaire. "Item type" is information for specifying what kind of attribute information is to be acquired by the questionnaire item specified by the item ID. In the campaign management device 10 of this embodiment, user attribute information is divided into basic attribute information and additional attribute information. Therefore, the column "item type" stores either basic attribute information or additional attribute information. "Item content" is information indicating the specific content of the questionnaire item specified by the item ID. “Item data definition” is information indicating in what data type the user attribute information shown in the questionnaire item specified by the item ID is stored in the user information DB 123.

The campaign screen data 125 is data for causing the terminal device 20 to display a campaign screen that is displayed when the user views the posting screen of the advertiser account of the service via the terminal device 20. This campaign screen data 125 has been uploaded to the service server 30 or campaign site server 40 in advance.
<Configuration of control unit 130 of campaign management device 10>

The control unit 130 of the campaign management device 10 includes a reception control unit 131, a transmission control unit 132, a campaign management unit 133, an attribute information management unit 134, a questionnaire content determination unit 135, and an advertising effectiveness measurement unit 136. The control unit 130 realizes functional units such as the reception control unit 131 by executing the application program 121 stored in the storage unit 120.

The reception control unit 131 controls a process in which the campaign management device 10 receives a signal from an external device according to a communication protocol.

The transmission control unit 132 controls a process in which the campaign management device 10 transmits a signal to an external device according to a communication protocol.

The campaign management unit 133 manages campaign management by the campaign management device 10 of this embodiment.
First, the campaign management unit 133 prepares the campaign site by uploading the campaign screen data 125 to the service server 30 or the campaign site server 40 in advance.
Next, the campaign management unit 133 posts the advertiser's campaign using the advertiser's account.

Specifically, the campaign management unit 133 first logs into the service server 30 at an arbitrary timing using the service account ID and password stored in the advertiser information DB 124. Thereby, the campaign management device 10 (campaign management unit 133) can make various posts in the service, including posting of the advertiser's campaign, using the advertiser's account. The arbitrary timing is, for example, before the advertisement of the campaign starts, at the start of the campaign, or at a predetermined timing within the campaign period.

Next, the campaign management unit 133 posts articles related to the campaign under the name of the logged-in account, that is, as the advertiser's account. The posted article includes information such as the campaign title, period, and benefits. In parallel, the campaign management unit 133 uploads the campaign screen data 125 to the service server 30. Note that the campaign screen data 125 may be uploaded to a server other than the service server 30, for example, the campaign site server 40. However, when the user using the terminal device 20 transitions from the service server 30 to the campaign site server 40, it is preferable to upload to a server where it is difficult to detect that the user has transitioned to another server (screen transition is smooth, etc.) .

The posted article regarding the campaign is configured so that the user can view the posted article on the terminal device 20 and use the posted article as an opportunity to input a predetermined operation in order to apply for the campaign. An example of such a configuration is a configuration in which a posted article is accompanied by a clickable button or menu, and when the user clicks the button or the like on the terminal device 20, a screen transition occurs.

There may be various procedures for applying for a campaign, but in the campaign management device 10 of this embodiment, the user inputs a predetermined operation in order to apply for the campaign in response to posting of a posted article regarding the campaign by the campaign management unit 133. The system adopts a configuration that transitions to the campaign screen. An example of the campaign screen is shown in FIG. 15. Details of the campaign screen will be explained later.

However, campaigns managed and managed by the campaign management device 10 of this embodiment may be implemented simultaneously through the campaign screen and those that do not go through the campaign screen. In the following description, it is assumed that the campaign management device 10 simultaneously executes campaign applications via the campaign screen and campaign applications not via the campaign screen during the campaign period. As an application form that does not go through the campaign screen, when the user performs a predetermined operation input in order to apply for the campaign in response to the posting of an article related to the campaign by the campaign management unit 133, attribute information (such as service account information, In some formats, the campaign application ends after the user enters attribute information.

The campaign screen is provided with a button for campaign application, and a user who applies for the campaign transitions to the application procedure by performing a predetermined operation input (for example, clicking the button) on this button.

When a predetermined operation input is performed on a campaign application button provided on the campaign screen, the campaign management unit 133 receives account information (mainly If the account information is not stored in the user information DB 123, a new user ID is generated and the acquired account information is stored in the user information DB 123.

Thereafter, the campaign management unit 133 notifies the questionnaire content determination unit 135 that there has been an operation input from the user to participate in the campaign, together with the acquired account information. Then, the campaign management unit 133 presents a questionnaire to the user based on the questionnaire content determined by the questionnaire content determination unit 135, and when the user performs an operation to input attribute information by responding to the questionnaire, the campaign management unit 133 displays the input attribute information. By sending the campaign ID to the attribute information management unit 134 and writing the campaign ID into the user information DB 123, participation of the corresponding user in the campaign is registered.

In addition, if there is a limit on the number of users who view the information of the first campaign, the campaign management unit 133 refers to the priorities stored in the user information DB 123 and selects the first campaign based on the priority value. Select users who can view campaign information.

For example, the service server 30 may set a certain limit on the number of posts that an advertiser can post for advertising purposes (including the number that the operator of the campaign management device 10 posts using the advertiser's account). When the operator of the service server 30 allows advertisers to post for commercial purposes, they may allow posting for commercial purposes a predetermined number of times by paying a predetermined fee. In other words, certain limits may be placed on the number of posts for commercial purposes. In such cases, in order to maximize advertising effectiveness, advertisers may preferentially allow users with high advertising effectiveness (for example, those who are likely to purchase the advertiser's products) to view posts related to advertising. I wish. If the service server 30 is able to allow only specific users to view the advertiser's posts (that is, select users and distribute posts), the campaign management unit 133 selects the users in order of priority. and allows these users to view posts related to advertisements.

The campaign management unit 133 calculates the priority for each user from such a viewpoint, and stores the calculated priority in the user information DB 123. There is no limit to the method of calculating the priority, but as an example, the campaign management unit 133 calculates the number of times an advertiser participates in a campaign during a certain period (which may be the entire period), and sets this calculation number to, for example, 1 to 1. One example is a method of calculating by quantizing the priority into a range of 5. The number of times a user participates in a campaign can be calculated based on the number of campaign IDs stored in the user information DB 123.

Furthermore, when the number of times each user has participated in campaigns by the advertiser, including the first campaign and the second campaign, is equal to or greater than a second predetermined number of times, the campaign management unit 133 sends information regarding specific content to this user. Let it be viewed.

A high number of participations also means that the user frequently participates in campaigns and answers questionnaires and inputs attribute information each time. Therefore, the campaign management unit 133 provides information regarding specific (preferably special) content to users who are assumed to have a high interest in advertisers. Information regarding specific content can also be considered a kind of benefit for the user.

Here, the timing at which the user is allowed to view the information regarding the specific content is arbitrary as long as it is after the input of the attribute information related to the first campaign. The number of participations in the campaign is tallied, and users who meet the conditions for a specific number of participations and the conditions for changes in attribute information for each user, which will be described later, are tallied.Based on the tally results, information regarding specific content is collected. You may allow the user to view it.

The specific content to be viewed by such users is preferably specific content that cannot be viewed by users who have participated in the campaign less than the second predetermined number of times. The specific content may be content that is unrelated to the advertiser (not related to products provided by the advertiser or the advertiser itself), or may be content that is related to the advertiser. If the content is related to the advertiser, especially if it is content related to specific advertisements related to the advertiser, it is possible to deliver advertisements to users, thereby making it more effective for users who are considered to have high advertising effectiveness It is possible to perform advertising distribution.

There is no particular limitation on the specific content that the campaign management unit 133 allows users to view, except that the content is not allowed to be viewed (viewing is restricted) by users who do not meet the conditions. This content can also be said to be a privilege for users who meet the conditions. Content can take various forms such as images and videos. There are no particular limitations on the content, such as images related to coupons that can be exchanged for prizes, images displaying information that is only available to the viewing user (for example, a URL that allows access to distributed video content, etc.) can be mentioned.

Furthermore, the campaign management unit 133, in collaboration with the advertising effectiveness measurement unit 136 (described later), holds a lottery for users who meet the conditions, and depending on the lottery results (for example, if a winner is selected), offers information on specific content. It is also possible to determine the presence or absence of content, and to provide information regarding different contents depending on the lottery results.

Alternatively, based on the user's attribute information, the campaign management unit 133 may allow only users with specific attribute information to view information on specific content, or may allow users with specific attribute information to view information on specific content, or may display information on content that differs depending on the attribute information. may be viewed. At this time, the probability of winning may be changed depending on the attribute information.

Furthermore, the campaign management unit 133 refers to the user information DB 123 to detect information regarding the date and time when the attribute information was input or updated for each user, and based on the information regarding the date and time when the attribute information was input or updated, Changes in attribute information for each user over time are detected, and information regarding specific content is determined based on this change.

In other words, the campaign management unit 133 detects changes in attribute information of the same user over time, and changes information on specific content to be viewed in accordance with this change. The manner in which content information changes is similar to that described above.

As an example, if the product related to the advertisement is a beverage, the campaign management unit 133 refers to the user information DB 123 and detects a change in the consumption amount of a specific user's beverage over time, which is an example of attribute information. do. If the number of drinks is increasing, the user is allowed to view information regarding tickets to participate in a closed tasting event (that is, only those with participation qualifications can participate). Additionally, the campaign management unit 133 may detect changes in the consumption amount of beverages for each brand and manufacturer over time, and change or determine specific content to be viewed based on this change.

Businesses including advertisers have various purposes for detecting changes in attribute information over time. For example, if the product is beer, you would want to know about changes in the amount and frequency of consumption, and if it is cosmetics, you would want to know what brand of cosmetics you are using (and changes such as changing brands). If the service is a game, you will want to know how long they are playing, what games and genres they are playing, and how these are changing. If your business is in the restaurant industry, you would want to know the frequency of use of each brand of restaurant you go to eat out, changes in this frequency, and changes in brands. If you are a theme park operator, you would want to know whether and how the frequency of use has changed due to changes in family structure. If the product is audio-related (headphones, for example), you would want to know how long it is used on a daily basis, what it is used for, and how it changes. The campaign management unit 133 detects changes in the attribute information for each user, and changes information on specific content to be viewed based on the detected changes.

The above operations of the campaign management unit 133 may be realized by an API (Application Platform Interface) provided by the service (service server 30).

The attribute information management unit 134 accepts user attribute information input by the user via at least one of the service server 30 and the campaign site server 40, preferably input by the user via the campaign screen, and stores the input attribute information. is stored in the user information DB 123.

In order to identify which user has inputted the attribute information, it is preferable to use the account information of the user acquired by the campaign management unit 133. If the campaign screen is provided on the service server 30, the account information of the user who inputs the attribute information can be easily obtained. On the other hand, if the campaign screen is provided on the campaign site server 40, the screen corresponds to the user inputting a predetermined operation in order to apply for the campaign in response to the posting of an article related to the campaign by the campaign management unit 133. When transitioning to the campaign site server 40, the campaign management unit 133 sends this user's account information to the campaign site server 40. Then, when the user inputs the attribute information, the campaign site server 40 sends the user's account information to the campaign management device 10 along with the attribute information input by the user.

At this time, if the user newly inputs attribute information for an attribute information item (subcolumn) already stored in the user information DB 123, the attribute information management unit 134 overwrites the already stored attribute information. Alternatively, information indicating different acquisition dates may be recorded in the acquisition date field, and then a plurality of fields may be provided for the same item.

The questionnaire content determination unit 135 determines the content of the questionnaire presented to the user in the campaign managed by the campaign management device 10 of this embodiment.

Specifically, the questionnaire content determining unit 135 determines that the user who viewed the information on the first campaign through the posting of the advertiser's account name by the campaign management unit 133 inputs an operation to participate in the first campaign. When the campaign management unit 133 accepts this operational input, the questionnaire content determining unit 135 obtains the account information of the user who performed the operational input to participate in the campaign, and searches the user information DB 123 based on this account information. .

Next, as a result of the search of the user information DB 123, the questionnaire content determining unit 135 determines that the user who performed the operation input to participate in the first campaign was previously involved in a second campaign that temporally preceded the first campaign. Identify the history of input attribute information.

Further, the questionnaire content determination unit 135 determines, for each user, the content of the questionnaire to be presented to this user in conjunction with the first campaign, based on the history of attribute information input by the user in the second campaign. Then, the questionnaire content determination unit 135 sends the determined content of the questionnaire to the campaign management unit 133, and the campaign management unit 133 presents the questionnaire with the content determined by the survey content determination unit 135 to the user.

Preferably, the questionnaire content determining unit 135 refers to the questionnaire item DB 128 and generates a questionnaire requesting input of attribute information regarding items stored in the questionnaire item DB 128.

Although there are no particular restrictions on the questionnaire content determination procedure by the questionnaire content determination unit 135, the determination is preferably made based on the following viewpoints.

One point of view is that user attribute information may change over time, so the history of attribute information input by the user during a past campaign (i.e., the second campaign) and the date of acquisition of the attribute information The content of the questionnaire is determined based on the elapsed period that can be calculated from the attribute information items in the history and the date of acquisition.

For example, when the calculated elapsed period is equal to or longer than a predetermined period, the questionnaire content determination unit 135 determines the content of the questionnaire to include the same content as the content of the questionnaire in the second campaign. If the elapsed period is longer than the predetermined period, it means that the user has participated in a campaign provided by the advertiser for the first time in a while. Therefore, there is a high probability that the user's attribute information has also changed. Therefore, the questionnaire content determining unit 135 determines the content of the attribute information that is already stored in the user information DB 123 (this has already been input by the user in the second campaign) and requests the user to input it again via the questionnaire. Create a survey. Naturally, it is not necessary to make the questionnaire only about items for which there is a history of attribute information already stored in the user information DB 123, and items for which there is no history may be added, or for attributes already stored in the user information DB 123. It is not necessary to conduct a questionnaire on all items for which there is information history.

In addition, when the history of attribute information already stored in the user information DB 123 includes attribute information regarding the user's age, the questionnaire content determining unit 135 determines the user's current information based on the elapsed period and the attribute information regarding the age. The age is estimated and the content of the questionnaire is determined based on the estimated age. There are attributes that can change as the user ages. As an example, a user's attribute information regarding luxury items, such as which alcoholic beverages he or she prefers to consume, is likely to change as the user changes in age. More specifically, if the user has reached the age when caution about lifestyle-related diseases is generally required (so-called middle age or older), alcoholic beverages with limited sugar content or alcoholic beverages with a low alcohol content may be used. There is a possibility that you will like something like that. Therefore, the questionnaire content determining unit 135 estimates the age of the user and determines the content of the questionnaire based on the estimated age. An example of the above example is a questionnaire regarding the frequency of consumption of alcoholic beverages with carbohydrate restrictions.

In particular, surveys regarding products such as alcoholic beverages and cigarettes that can only be used by users over a certain age (20 years of age in this case) due to legal restrictions should be presented as a survey if the user is under 20 years of age. I can't. Therefore, the questionnaire presented to users in the second campaign does not include questionnaires with content related to such products, and therefore is not included in the history of attribute information. In addition, although it is not a product, use of publicly managed competitions is also restricted for those under the age of 20.

Therefore, the questionnaire content determining unit 135 estimates the current user's age, and if the previous user's age was less than 20 years old, but the current estimated user age is 20 years or older, the above-mentioned The questionnaire should include items related to products, etc.

Further, attribute information that is expected to change depending on the user's age includes the user's region or family structure. In other words, it is conceivable that a user may move away from their parents' home after graduating from school (graduate school, university, high school, vocational school, etc.). Similarly, once a user has passed the marriageable age, their family structure may change due to marriage and childbirth (including the birth of their spouse). Although such changes in attribute information do not necessarily occur, it is expected that there will be a considerable degree of probability change, so it is important to conduct a questionnaire regarding such attribute information, including whether the attribute information has not changed. The questionnaire content determination unit 135 creates the questionnaire. The definition of region will be explained later.

Another point of view is to make the content of the questionnaire presented to the user more detailed as the number of times the questionnaire is presented to the user increases, so that the psychological barrier for the user to respond to the questionnaire is initially set low, and then the content is gradually increased. The idea is to reduce the burden on users when it comes to answering questions by making the questionnaire more informative.

In particular, the attribute information with a low level of psychological disability that users respond to questionnaires is often basic attribute information (hereinafter referred to as "basic attribute information") used by advertisers to determine the user's attributes. Therefore, the questionnaire content determining unit 135 refers to the campaign participation history DB 122 and the user information DB 123, and determines whether the user who has input the operation to participate in the first campaign is eligible for the campaign by the advertiser including the first campaign and the second campaign. The number of times the user has participated in the survey is calculated, and when the number of times the user has participated is less than or equal to a first predetermined number of times, the user is made to input basic attribute information of the user as the content of the questionnaire. In other words, if the number of times a user participates in a campaign is small (below the first predetermined number of times), first the user is asked to input attribute information, focusing on attribute information with a low psychological barrier to responding to the questionnaire (this is also basic attribute information). Make a request.

Here, the basic attribute information includes information regarding at least one of the user's gender, age, number of family members, and region. How to set basic attribute information is based on the content of the campaign and the advertising strategy of what kind of attribute information campaign operators, including advertisers, will acquire from users and utilize this in advertising activities. It is sufficient to determine the

The geographical scope (such as administrative division) of a region is arbitrary, and can be determined by prefecture, city, town, village, or even street address, depending on the type of campaign the advertiser is implementing. Just set it. Further, if the user has multiple residences, such as when the user is living alone, information regarding the regions of these multiple residences may be used as the basic attribute information. In addition, basic attribute information may include information regarding multiple areas, such as work and home, depending on the user's living situation.

In addition, the questionnaire content determining unit 135 calculates the number of times the user has participated in a campaign by an advertiser including the first campaign and the second campaign by referring to the campaign participation history DB 122 and the user information DB 123, and is increasing, increase the content of questionnaires regarding advertisers or products provided by advertisers.

Here, an increase in the number of participations means that the number of participations is greater than or equal to the third predetermined number of times, and that the frequency of participation in the campaign by the user is increasing (the time interval of the participation date and time of each campaign). including at least one of the following: The fact that the number of participations is increasing is considered to mean that the user is highly interested (increasing) in the advertiser's campaign. Therefore, the questionnaire content determining unit 135 increases the content of questionnaires regarding advertisers or products provided by advertisers for such users, so as to provide detailed attribute information of the users and to provide advertisers, etc. with detailed attribute information. You can obtain attribute information that is very important for advertising activities. Moreover, since the user's interest level is high, it is expected that the user will have little psychological difficulty in answering the questionnaire, and the response rate can be increased.

Further, the questionnaire content determining unit 135 sets the number of questionnaire items to be presented to the user to a predetermined number. Although there are certain limits to user attribute information that can be collected in one questionnaire, the burden on users to answer questionnaires can be reduced, and the response rate can therefore be increased.

Note that even if the user information DB 123 is searched, there is no history of the attribute information of the corresponding user, that is, the user has participated in a campaign managed by the campaign management device 10 for the first time (the first campaign is the first campaign in which the user participated). ), the questionnaire content determining unit 135 may present the user with a questionnaire requesting input of attribute information including basic attribute information.

The advertising effectiveness measuring unit 136 searches the service server 30, etc., and determines the number of posts by the advertiser's account posted by the campaign management unit 133, the number of times this post was reposted by users (retweeted if the service is Twitter), Also, identify the number of citations (mentions if the service is Twitter) by other users for each campaign. Further, the advertising effectiveness measurement unit 136 identifies the total number of participants who participated in the campaign by responding to the questionnaire (total number of applications) by referring to the campaign participation history DB 122 and the like. Then, the advertising effectiveness measuring unit 136 stores the specified information in the campaign performance DB 127.

When the campaign period ends (or may be during the campaign period), the advertising effectiveness measuring unit 136 refers to the campaign performance DB 127 and calculates the advertising effectiveness of the campaign. Further, the advertising effectiveness measurement unit 136 may hold a lottery for users who have participated in the campaign, and provide benefits to users who win the lottery. Benefits include, for example, prizes, points for any service, virtual currency, coupons, and the like.

Further, the benefit may be a product, service, or right that can only be experienced by users who participate in the campaign. Examples include participation in a chatbot where users can enjoy conversations with characters related to the campaign, and image files provided only to campaign participants.

<Functional configuration of terminal device 20>
FIG. 5 shows a functional configuration realized by the hardware configuration of the terminal device 20. The terminal device 20 includes a plurality of antennas (an antenna 211, an antenna 212), a wireless communication unit (a first wireless communication unit 221, a second wireless communication unit 222) corresponding to each antenna, and an operation reception unit 230 (touch-sensitive - a device 2301 and a display 2302), a storage unit 270, and a control unit 280. The terminal device 20 also has functions and configurations that are not particularly illustrated in FIG. 5 (for example, a battery for holding power, a power supply circuit that controls the supply of power from the battery to each circuit, etc.). As shown in FIG. 5, each block included in the terminal device 20 is electrically connected by a bus or the like.

The antenna 211 radiates a signal emitted by the terminal device 20 as a radio wave. Further, the antenna 211 receives radio waves from space and provides a received signal to the first wireless communication unit 221.

Antenna 212 radiates a signal emitted by terminal device 20 as a radio wave. Further, the antenna 212 receives radio waves from space and provides a received signal to the second wireless communication unit 222.

The first wireless communication unit 221 performs modulation and demodulation processing for transmitting and receiving signals via the antenna 211 so that the terminal device 20 communicates with other wireless devices. The second wireless communication unit 222 performs modulation and demodulation processing for transmitting and receiving signals via the antenna 212 so that the terminal device 20 communicates with other wireless devices. The first wireless communication unit 221 and the second wireless communication unit 222 are communication modules including a tuner, an RSSI (Received Signal Strength Indicator) calculation circuit, a CRC (Cyclic Redundancy Check) calculation circuit, a high frequency circuit, and the like. The first wireless communication unit 221 and the second wireless communication unit 222 perform modulation/demodulation and frequency conversion of wireless signals transmitted and received by the terminal device 20 and provide received signals to the control unit 280.

Touch sensitive device 2301 accepts a user's input operation by touching the surface of display 2302 . The touch sensitive device 2301 is a pointing device for selecting an object displayed on the display 2302, and inputs the position information selected on the screen and the information indicating that it is being touched as an input signal. It is output to the control unit 280 as .

The display 2302 displays data such as images, videos, and text under the control of the control unit 280. The display 2302 is realized by, for example, an LCD (Liquid Crystal Display) or an organic EL (Electro-Luminescence) display. Note that the display 2302 is a touch screen that is used together with, for example, a capacitive touch-sensitive device 2301 to detect the position of the user's touch on the touch panel.

The storage unit 270 stores user information 2701 and application programs 2702.

The control unit 280 controls the operation of the terminal device 20 by reading an application program 2702 stored in the storage unit 270 and executing instructions included in the program. The control unit 280 operates according to an application program 2702, which is an application installed in the terminal device 20 in advance (stored in the storage unit 270), for example, to control the input operation reception unit 2801, the transmission/reception unit 2802, and the data transmission/reception unit 2801. It functions as a processing unit 2803 and a notification control unit 2804.

The input operation reception unit 2801 performs a process of accepting a user's input operation on an input device such as the touch sensitive device 2301.

The transmitting/receiving unit 2802 performs processing for the terminal device 20 to transmit and receive data with an external device such as the campaign management device 10 according to a communication protocol.

The data processing unit 2803 performs calculations on the data input by the terminal device 20 according to a program, and outputs the calculation results to a memory or the like.

The notification control unit 2804 performs a process of presenting information to the user. The notification control unit 2804 performs processes such as displaying a display image on the display 2302 and outputting audio to a speaker (not shown).

<Operation of campaign management system 1>
The processing of the campaign management system 1 of this embodiment will be described below with reference to the flowcharts of FIGS. 12 and 13 and the screen examples of FIGS. 14 to 18. In the following description, it is assumed that the user who owns the terminal device 20 has already logged into the service with his or her own account, and the campaign management device 10 has already logged into the service with the advertiser's account. It is also assumed that the campaign management device 10 transmits the campaign screen data 125 to the service server 30 or the campaign site server 40, and uploads this campaign screen data 125 to the service server 30 or the like.

First, the campaign management device 10 updates the campaign performance DB 127 and starts the first campaign (S1200). Next, the campaign management device 10 posts about the campaign as the advertiser's account (S1201).

FIG. 14 shows an example of a posting screen displayed on the display 2302 of the terminal device 20. The screen example shown in FIG. 14 uses the second service as the service. On the posting screen 1400, posts 1401 from a plurality of accounts (advertiser A, circle x male) are displayed in order. Here, the following explanation will be given assuming that the advertiser A is the advertiser who entrusts the operation and management of the campaign by the campaign management system 1 of this embodiment.

Advertiser A's post 1401 includes an area 1402 in which an outline of the campaign is written, and a link for accessing a campaign screen provided in the service server 30 or campaign site server 40 that shows details of the first campaign. A displayed area 1403 and an area 1404 in which images related to the first campaign are posted are provided. Further, buttons 1405 to 1407 are provided for a user who viewed this post 1401 to reply to the post 1401, repost it, or send a message directly to advertiser A.

The user who owns the terminal device 20 accesses the service server 30 and views the service posting screen (S1250).

A user becomes interested in the content posted by advertiser A and performs a predetermined operation input on the post 1401 of advertiser A in order to view its details (typically, the user clicks on the link 1403 of this post 1401). ) (S1251). The service server 30 or the campaign site server 40 displays a first campaign application screen 1500 as shown in FIG. 15 on the display 2302 of the user's terminal device 20 in response to the user clicking on the link 1403. If the user views this first campaign application screen 1500 and wishes to participate in the first campaign, he or she can participate in the first campaign by clicking the button 1501 provided on the first campaign application screen 1500. An operation input to participate is performed (S1251).

The campaign management device 10 detects that the user has made an operation input to participate in the first campaign, and acquires account information of the user who has made the operation input (S1202). Next, the campaign management device 10 searches the user information DB 123 based on the user's account information acquired in S1202, and searches the history of attribute information input by the user in the second campaign prior to the first campaign. Then, the campaign management device 10 determines the content of the questionnaire to be presented to the user based on the history of the searched user's attribute information (S1203).

Shifting to FIG. 13, the campaign management device 10 presents a questionnaire based on the questionnaire contents determined in S1203 to the user's terminal device 20, and requests the user to input the questionnaire (S1300). The user inputs his or her own attribute information into the questionnaire presented on the terminal device 20 (S1350).

An example of a questionnaire screen displayed on the display 2302 of the user's terminal device 20 is shown in FIGS. 16 and 17.

The example screen shown in FIG. 16 shows the screen displayed on the terminal device 20 of this user when the corresponding user is an adult and already has a history of participating in the second campaign (therefore, the campaign management device 10 has a history of attribute information). This is the screen displayed at 2302. In this case, the campaign management device 10 presents the user with a questionnaire requesting the user to input additional attribute information.

On the questionnaire screen 1600, a questionnaire is presented to the user asking about the frequency of drinking beer as a luxury item and the name of the brand from which the user drinks beer. The user inputs attribute information by touching the screen of the display 2302 of the terminal device 20, selecting the button 1601 of the corresponding item, and selecting the manufacturer from the pull-down menu 1602. Then, the user enters attribute information and touches button 1603 to apply for the first campaign.

The screen example shown in FIG. 17 shows whether the corresponding user is participating in a campaign managed by the campaign management device 10 for the first time, or has a history of participation in a second campaign (therefore, the campaign management device 10 does not have a history of attribute information. ) is the screen displayed on the display 2302 of the user's terminal device 20 when a considerable amount of time has passed since the attribute information was acquired. In this case, the campaign management device 10 presents the user with a questionnaire requesting the user to input basic attribute information.

A questionnaire screen 1700 presents the user with a questionnaire asking about the user's name, age, and family structure. The user inputs text into the boxes 1701 and 1702 of the corresponding item by touching the screen of the display 2302 of the terminal device 20, and inputs attribute information by selecting the button 1703. The user then enters attribute information and touches button 1704 to apply for the first campaign.

When the user inputs attribute information by answering the questionnaire, the campaign management device 10 stores the attribute information input by the user in the user information DB 123 (S1301). Then, by updating the campaign participation history DB 122 and the user information DB 123, the campaign management device 10 registers that the user who inputted the attribute information has participated in the first campaign (S1302), and updates the user's terminal device 20. As shown in FIG. 18, the display 2302 displays a registration completion screen 1800 on which information 1801 indicating that registration for the first campaign has been completed is written.

Thereafter, when the end time of the first campaign comes, the campaign management device 10 ends the first campaign and updates the campaign implementation DB 126 (S1303). Furthermore, the campaign management device 10 obtains predetermined information by searching the service server 30, and stores the obtained information in the campaign performance DB 127 (S1304).

<Effects of embodiment>
As described in detail above, according to the campaign management system 1 of the present embodiment, the questionnaire is presented to the user based on the history of the user's attribute information in the second campaign that temporally precedes the first campaign. The content of the content is determined. Therefore, according to the campaign management system 1 of the present embodiment, it is possible to specify the user's attributes in response to changes in the user's attributes, thereby efficiently responding to the changing user attributes. It is possible to distribute advertisements such as campaigns.

Furthermore, according to the campaign management system 1 of the present embodiment, regardless of the timing at which a user becomes interested in an advertiser's campaign, attributes can be identified from the user based on the user's response to a questionnaire according to the degree of interest. , it is possible to efficiently acquire attributes from various customers such as trial customers and repeat customers, and subsequent advertisement distribution can be performed effectively.

In addition, for example, when there is an upper limit to the number of advertisements to be distributed, advertisements can be distributed effectively according to attributes collected from users.

<Additional notes>
Note that the configurations of the embodiments described above are explained in detail in order to explain the present disclosure in an easy-to-understand manner, and the embodiments are not necessarily limited to those having all of the configurations described. Furthermore, it is possible to add, delete, or replace a part of the configuration of each embodiment with other configurations.

As an example, in the campaign management system 1 of the embodiment described above, postings were made using the advertiser's account via the service (to the service server 30), but postings were made using the advertiser's account without going through the service. You may go. For example, the campaign management device 10 operates a campaign site server 40 and distributes direct mail to users requesting access to the campaign site server 40 (in this case, sending the direct mail corresponds to posting). Good too. In this case, the campaign management device 10 may operate as a campaign site server (Web server) without separately providing the campaign site server 40.

Further, each of the above-mentioned configurations, functions, processing units, processing means, etc. may be partially or entirely realized in hardware by designing, for example, an integrated circuit. Further, the present invention can also be realized by software program codes that realize the functions of the embodiments. In this case, a storage medium on which a program code is recorded is provided to a computer, and a processor included in the computer reads the program code stored on the storage medium. In this case, the program code itself read from the storage medium realizes the functions of the embodiments described above, and the program code itself and the storage medium storing it constitute the present invention. Storage media for supplying such program codes include, for example, flexible disks, CD-ROMs, DVD-ROMs, hard disks, SSDs, optical disks, magneto-optical disks, CD-Rs, magnetic tapes, and non-volatile memory cards. , ROM, etc. are used.

Furthermore, the program code that implements the functions described in this embodiment can be implemented using a wide range of program or script languages, such as assembler, C/C++, Perl, Shell, PHP, and Java (registered trademark).

Furthermore, by distributing the software program code that realizes the functions of the embodiment via a network, it can be stored in a storage means such as a computer's hard disk or memory, or a storage medium such as a CD-RW or CD-R. Alternatively, a processor included in the computer may read and execute the program code stored in the storage means or the storage medium.

The matters explained in each of the above embodiments are additionally described below.

(Additional note 1)
A program (121) for operating a computer comprising a processor (101) and a memory (102, 103), the memory (102, 103) storing a history (123) of attribute information for each user. , the program (121) performs a first step (S1201) of causing the processor (101) to post the first campaign using the business account, thereby allowing a plurality of users to view information about the first campaign. ), a second step (S1202) of accepting an operation input from the user to participate in the first campaign, and once the operation input is accepted in the second step (S1202), one or more second campaigns conducted in the past The content of the questionnaire to be presented to the user in association with the first campaign is determined for each user based on the history of attribute information for each user (123) that accepts input from each user for each participation in the campaign. The third step (S1203) is to prompt the user to input the user's attribute information, and the questionnaire is presented to the user based on the content determined in the third step (S1203). A fourth step (S1301) in which input of information is accepted; When input of attribute information is accepted in the fourth step (S1301), it is confirmed that the user who inputted the attribute information participated in the first campaign, and the accepted attribute information A program (121) that causes a fifth step (S1302, S1303) to store the data in the memory (102, 103).
(Additional note 2)
The program (121) according to supplementary note 1, which sets the number of questionnaire items to be presented to the user to a predetermined number in the third step (S1203).
(Additional note 3)
The memories (102, 103) store information regarding the number of times each user has participated in a campaign by a business operator, including a first campaign and a second campaign. is less than or equal to a first predetermined number of times, the program (121) according to appendix 1 or 2, causes the user to input basic attribute information of the user as the content of the questionnaire.
(Additional note 4)
The program (121) according to appendix 3, wherein the basic attribute information includes information regarding at least one of the user's gender, age, number of family members, and region.
(Appendix 5)
The memories (102, 103) store information regarding the number of times each user has participated in a campaign by a business operator, including a first campaign and a second campaign. The program (121) according to any one of appendices 1 to 4, which increases the content of the questionnaire regarding the business operator or the products provided by the business operator when the content of the questionnaire increases.
(Appendix 6)
The memories (102, 103) store information regarding the date and time when the attribute information was input or updated, and in the third step (S1203), the elapsed period from the second campaign is calculated, and the calculated elapsed period is calculated. The program (121) according to any one of appendices 1 to 5 that determines the content of the questionnaire based on the following.
(Appendix 7)
In the third step (S1203), when the calculated elapsed period is equal to or longer than the predetermined period, the program described in appendix 6 determines the contents of the questionnaire to include the same contents as the contents of the questionnaire in the second campaign ( 121).
(Appendix 8)
In the third step (S1203), the history (123) of attribute information stored in the memory (102, 103) is referred to, and the attribute information related to the user's age stored in the second campaign is added to this history (123). When the information is included, the program (121) according to supplementary note 6 estimates the current age of the user based on the elapsed period and attribute information regarding age, and determines the content of the questionnaire based on the estimated age.
(Appendix 9)
In the third step (S1203), the content of the questionnaire determined based on the estimated age includes content related to products that can only be used by users over a predetermined age due to legal restrictions (121).
(Appendix 10)
In the third step (S1203), the content of the questionnaire determined based on the estimated age includes at least one of the user's region and family structure (121).
(Appendix 11)
A priority value (123) for each user is stored in the memory (102, 103), and in the first step (S1201), if there is a limit on the number of users viewing the information of the first campaign, the priority value (123) for each user is stored. According to any one of appendices 1 to 10, the users who can view the information of the first campaign are selected based on the priority value so that the number of users who view the information of the first campaign is below the limit. Program (121).
(Appendix 12)
The memories (102, 103) store information regarding the number of times each user participates in campaigns by businesses, including the first campaign and the second campaign, and the program (121) further causes the processor (101) to , the program (121) according to any one of appendices 1 to 11, which executes the sixth step of viewing information regarding a specific content when the number of times the user has participated is equal to or greater than a second predetermined number of times.
(Appendix 13)
The memories (102, 103) store information regarding the date and time when the attribute information was input or updated, and in the sixth step, the attribute information is stored in the memory based on the information regarding the date and time when the attribute information was input or updated. The program (121) according to appendix 12, which detects changes in attribute information for each user over time and determines information regarding specific content based on this change.
(Appendix 14)
In the first step (S1201), the first campaign is posted in a service where an account is issued based on the user's authentication information, thereby allowing multiple users to view the information on the first campaign. , the program (121) according to any one of appendices 1 to 12, wherein the history (123) of attribute information stored in the memory (102, 103) is for each account.
(Additional note 15)
An information processing device (10) comprising a processor (101) and a memory (102, 103), the memory (102, 103) stores a history (123) of attribute information for each user. ) allows multiple users to view information on the first campaign by posting the first campaign using the business account (S1201), and participates in the first campaign. A second step (S1202) in which operation input is accepted from the user; Once the operation input is accepted in the second step (S1202), each user's participation in one or more second campaigns carried out in the past is Based on the history of attribute information for each user whose input has been accepted (123), the content of the questionnaire to be presented to the user in association with the first campaign is determined for each user. and a fourth step (S1301) in which attribute information is accepted from the user by presenting a questionnaire to the user based on the content determined in the third step (S1203). ), and if the input of attribute information is accepted in the fourth step (S1301), it is determined that the user who inputted the attribute information participated in the first campaign, and the accepted attribute information is stored in the memory (102, 103). A device (10) that executes the fifth step (S1302, S1303).
(Appendix 16)
A processor (101) of a computer (10) is equipped with a processor (101) and a memory (102, 103), and the memory (102, 103) stores a history (123) of attribute information for each user. A first step (S1201) in which multiple users are allowed to view information on the first campaign by posting the first campaign using their account; a second step (S1202) in which the operation input is accepted from the user; Based on the history of attribute information for each user (123), the content of the questionnaire to be presented to the user in association with the first campaign is determined for each user, and the content of the questionnaire is such that the user inputs the user's attribute information. a third step (S1203), a fourth step (S1301) that accepts input of attribute information from the user by presenting a questionnaire to the user based on the content determined in the third step (S1203); If the input of the attribute information is accepted in the fourth step (S1301), a fifth step (S1301) in which the user who inputs the attribute information participates in the first campaign and the accepted attribute information is stored in the memory (102, 103) S1302, S1303).

1 Campaign Management System, 10 Campaign Management Device, 20 Terminal Device, 30 Service Server, 40 Campaign Site Server, 101 Processor, 102 Main Storage Device, 103 Auxiliary Storage Device, 120 Storage Unit, 121 Application Program, 122 Campaign Participation History DB, 123 User information DB, 124 Advertiser information DB, 125 Campaign screen data, 126 Campaign implementation DB, 127 Campaign results DB, 128 Survey item DB, 130 Control unit, 133 Campaign management unit, 134 Attribute information management unit, 135 Survey content determination section, 136 advertising effectiveness measurement section, 140 communication section, 201 processor, 202 main storage device, 203 auxiliary storage device, 230 operation reception section, 2301 touch sensitive device, 2302 display, 270 storage section, 280 control section

Claims (16)

A program for operating a computer equipped with a processor and a memory,
The memory stores a history of attribute information for each user,
The program causes the processor to:
A first step of causing a plurality of users to view information on the first campaign by causing the first campaign to be posted using an account of a business operator;
a second step of accepting an operation input from the user to participate in the first campaign;
When the operation input is accepted in the second step, the history of the attribute information for each user who has accepted input from each user for each participation in one or more second campaigns conducted in the past. The content of a questionnaire to be presented to the user in association with the first campaign is determined for each user based on the first campaign, and the content of the questionnaire is such that the user inputs the attribute information of the user. 3 steps and
a fourth step of accepting input of the attribute information from the user by presenting the questionnaire to the user based on the content determined in the third step;
If the input of the attribute information is accepted in the fourth step, the user who inputs the attribute information participates in the first campaign, and a fifth step of storing the accepted attribute information in the memory. A program to run. 2. The program according to claim 1, wherein in the third step, the number of items in the questionnaire to be presented to the user is set to a predetermined number. The memory stores information regarding the number of times each user participates in campaigns by the aforementioned businesses, including the first campaign and the second campaign;
In the third step, when the number of times of participation by the user is equal to or less than a first predetermined number of times, the content of the questionnaire is such that the user is asked to input basic attribute information of the user. program. 4. The program according to claim 3, wherein the basic attribute information includes information regarding at least one of the user's gender, age, number of family members, and region. The memory stores information regarding the number of times each user participates in campaigns by the aforementioned businesses, including the first campaign and the second campaign;
2. In the third step, when the number of participations of the user is increasing, the content of the questionnaire is increased to include the content of the questionnaire regarding the business operator or a product provided by the business operator. program. The memory stores information regarding the date and time when the attribute information was input or updated;
2. The program according to claim 1, wherein in the third step, an elapsed period from the second campaign is calculated, and the content of the questionnaire is determined based on the calculated elapsed period. In the third step, when the calculated elapsed period is a predetermined period or more, the content of the questionnaire is determined to be the content that includes the same content as the content of the questionnaire in the second campaign. The program described in item 6. In the third step, when the history of the attribute information stored in the memory is referred to, and this history includes the attribute information regarding the age of the user stored in the second campaign, 7. The program according to claim 6, wherein the current age of the user is estimated based on the attribute information regarding the elapsed period and the age, and the content of the questionnaire is determined based on the estimated age. 9. The program according to claim 8, wherein the content of the questionnaire determined based on the estimated age in the third step includes content regarding products that can only be used by users over a predetermined age due to legal restrictions. 9. The program according to claim 8, wherein the content of the questionnaire determined based on the estimated age in the third step includes at least one of content related to the region or family structure of the user. The memory stores a priority value for each user,
In the first step, if there is a limit on the number of users viewing information on the first campaign, the priority is set so that the number of users viewing information on the first campaign is less than the limit. 2. The program according to claim 1, wherein the program selects the user who can view the information of the first campaign based on a degree value. The memory stores information regarding the number of times each user participates in campaigns by the aforementioned businesses, including the first campaign and the second campaign;
The program further causes the processor to:
2. The program according to claim 1, wherein when the number of times of participation by the user is equal to or greater than a second predetermined number of times, the program executes a sixth step of causing the user to view information regarding specific content. The memory stores information regarding the date and time when the attribute information was input or updated;
In the sixth step, detecting a change in time series of the attribute information for each user stored in the memory based on information regarding the date and time when the attribute information was input or updated, and based on this change. 13. The program according to claim 12, wherein the program determines information regarding the specific content. In the first step, information on the first campaign is provided to a plurality of users by causing the first campaign to be posted in a service in which an account is issued based on the user's authentication information. let them browse;
2. The program according to claim 1, wherein the history of the attribute information stored in the memory is for each account. An information processing device comprising a processor and a memory,
The memory stores a history of attribute information for each user,
The processor,
A first step of causing a plurality of users to view information on the first campaign by causing the first campaign to be posted using an account of a business operator;
a second step of accepting an operation input from the user to participate in the first campaign;
When the operation input is accepted in the second step, the history of the attribute information for each user who has accepted input from each user for each participation in one or more second campaigns conducted in the past. The content of a questionnaire to be presented to the user in association with the first campaign is determined for each user based on the first campaign, and the content of the questionnaire is such that the user inputs the attribute information of the user. 3 steps and
a fourth step of accepting input of the attribute information from the user by presenting the questionnaire to the user based on the content determined in the third step;
If the input of the attribute information is accepted in the fourth step, the user who inputs the attribute information participates in the first campaign, and a fifth step of storing the accepted attribute information in the memory. A device that performs The processor of a computer includes a processor and a memory, and the memory stores a history of attribute information for each user.
A first step of causing a plurality of users to view information on the first campaign by causing the first campaign to be posted using an account of a business operator;
a second step of accepting an operation input from the user to participate in the first campaign;
When the operation input is accepted in the second step, the history of the attribute information for each user who has accepted input from each user for each participation in one or more second campaigns conducted in the past. The content of a questionnaire to be presented to the user in association with the first campaign is determined for each user based on the first campaign, and the content of the questionnaire is such that the user inputs the attribute information of the user. 3 steps and
a fourth step of accepting input of the attribute information from the user by presenting the questionnaire to the user based on the content determined in the third step;
If the input of the attribute information is accepted in the fourth step, the user who inputs the attribute information participates in the first campaign, and a fifth step of storing the accepted attribute information in the memory. How to do it.