JP2023171164A - Bulletin board with rf tag - Google Patents

Bulletin board with rf tag Download PDF

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JP2023171164A
JP2023171164A JP2022083445A JP2022083445A JP2023171164A JP 2023171164 A JP2023171164 A JP 2023171164A JP 2022083445 A JP2022083445 A JP 2022083445A JP 2022083445 A JP2022083445 A JP 2022083445A JP 2023171164 A JP2023171164 A JP 2023171164A
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tag
bulletin board
tagged
advertisement
information terminal
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哲治 緒方
Tetsuji Ogata
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Dai Nippon Printing Co Ltd
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Dai Nippon Printing Co Ltd
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Abstract

To provide a bulletin board with an RF tag which is configured so that a customer 2 can read a tag message from the RF tag by a portable information terminal even if a pattern indicating a place, where the portable information terminal is held over, is not intentionally provided on the bulletin board with the RF tag.SOLUTION: A bulletin board 1 with an RF tag includes an advertisement panel 10 in which a plurality of RF tags 11 storing the same tag message in a state where antennas 110 do not interfere with each other are arranged on the rear surface and the advertisement 12 to be advertised is printed on the front surface. In the bulletin board 1 with the RF tag, the total area of the plurality of RF tags 11 is preferably 30% or more of the back surface area of the advertisement panel 10.SELECTED DRAWING: Figure 1

Description

本願発明は、ポスターまたは広告POP(point of purchase)などの掲示物にRFタグ(RF: Radio Frequency)を付けた媒体であるRFタグ付き掲示物に関する。 The present invention relates to a bulletin board with an RF tag, which is a medium in which an RF tag (RF: Radio Frequency) is attached to a bulletin board such as a poster or an advertisement POP (point of purchase).

掲示物にRFタグを付けたRFタグ付き掲示物が以前より考案されている。RFタグ付き掲示物の形態としては、ポスター(特許文献1)および広告POP(特許文献2)などがある。 RF tagged bulletin boards, in which RF tags are attached to bulletin boards, have been devised for some time. Examples of forms of bulletin boards with RF tags include posters (Patent Document 1) and advertising POPs (Patent Document 2).

RFタグ付き掲示物が備えるRFタグは、近距離無線通信機能を有する携帯情報端末(例えば、スマートフォン)によって読み取られるタグメッセージをメモリに記憶する。携帯情報端末は、RFタグから読み取ったタグメッセージに対応する処理を実行する。 The RF tag included in the RF-tagged bulletin board stores a tag message in a memory that is read by a mobile information terminal (for example, a smartphone) having a short-range wireless communication function. The mobile information terminal executes processing corresponding to the tag message read from the RF tag.

RFタグに記憶させるタグメッセージに、URI(Uniform Resource Identifier)を含ませるのが一般的である。例えば、URIとしてURL(Uniform Resource Locator)をタグメッセージに含ませれば、RFタグに記憶させたURLで公開されているウェブページを携帯情報端末のウェブブラウザに表示させることができる。 It is common to include a URI (Uniform Resource Identifier) in a tag message stored in an RF tag. For example, if a URL (Uniform Resource Locator) is included as a URI in the tag message, a web page published using the URL stored in the RF tag can be displayed on the web browser of the mobile information terminal.

特開2002-162918号公報Japanese Patent Application Publication No. 2002-162918 特開2018-163632号公報Japanese Patent Application Publication No. 2018-163632

RFタグ付き掲示物を利用する顧客は、RFタグ付き掲示物においてRFタグが付けられた箇所に携帯情報端末をかざす必要がある。このため、従来のRFタグ付き掲示物では、RFタグを付けた箇所を示す絵柄をRFタグ付き掲示物の表面に印刷する必要があった。 A customer who uses an RF-tagged bulletin board needs to hold a mobile information terminal over the RF-tagged part of the RF-tagged bulletin board. For this reason, in conventional RF-tagged bulletin boards, it has been necessary to print a pattern indicating the location where the RF tag has been attached on the surface of the RF-tagged bulletin board.

携帯情報端末をかざす箇所を分かり易くするため、携帯情報端末をかざす箇所を示す絵柄を大きくすると、RFタグ付き掲示物の表面におけるデザインスペースが小さくなってしまう。また、RFタグ付き掲示物の表面におけるデザインスペースを大きくするため、携帯情報端末をかざす箇所を示す絵柄を小さくすると、携帯情報端末をかざす箇所が分かりづらくなってしまう。 If the pattern indicating the place to hold the mobile information terminal is made larger in order to make it easier to see the place to hold the mobile information terminal over, the design space on the surface of the RF tagged bulletin board will become smaller. Furthermore, if the design space on the surface of the RF-tagged bulletin board is made smaller by making the pattern showing the area where the mobile information terminal is held up smaller, it becomes difficult to see where the mobile information terminal is held up.

そこで、本願発明は、携帯情報端末をかざす箇所を示す絵柄をRFタグ付き掲示物にあえて設けなくとも、不便さを感じることなく、顧客が携帯情報端末によりRFタグからタグメッセージを読み取れるように構成したRFタグ付き掲示物を提供する。 Therefore, the present invention is configured so that a customer can read a tag message from an RF tag with a mobile information terminal without inconveniencing the RF tagged bulletin board without intentionally providing a pattern indicating where to hold the mobile information terminal over the RF tag. We provide RF-tagged bulletin boards.

上述した課題を解決する本願発明は、アンテナが互いに干渉しない状態で同じタグメッセージを記憶させた複数のRFタグを裏面に配置し、宣伝する広告を表面に印刷した広告パネルを備えたことを特徴とするRFタグ付き掲示物である。
本願発明に係るRFタグ付き掲示物において、前記複数のRFタグの総面積が前記広告パネルの裏面の面積の30%以上になっていることが好適である。
本願発明に係るRFタグ付き掲示物は、一枚の前記広告パネルのみを備えたポスターの形態であってもよい。また、本願発明に係るRFタグ付き掲示物は、複数枚の前記広告パネルを備えたPOP広告の形態であってもよい。
The present invention, which solves the above-mentioned problems, is characterized by comprising an advertising panel in which a plurality of RF tags storing the same tag message are arranged on the back surface in a state where the antennas do not interfere with each other, and an advertisement is printed on the front surface. This is a bulletin board with an RF tag.
In the RF tagged bulletin board according to the present invention, it is preferable that the total area of the plurality of RF tags is 30% or more of the area of the back surface of the advertising panel.
The RF tagged bulletin board according to the present invention may be in the form of a poster including only one advertising panel. Further, the RF tagged bulletin board according to the present invention may be in the form of a POP advertisement including a plurality of the advertisement panels.

本願発明では、RFタグ付き掲示物が備える広告パネルの裏面に複数のRFタグを付けているので、携帯情報端末をかざす広告パネルの箇所によらず、携帯情報端末によりRFタグからタグメッセージを読み取ることができる。よって、本願発明に係るRFタグ付き掲示物では、携帯情報端末をかざす箇所を示す絵柄をRFタグ付き掲示物にあえて設けなくとも、不便さを感じることなく、顧客は携帯情報端末によりRFタグからタグメッセージを読み取れる。 In the present invention, since a plurality of RF tags are attached to the back side of the advertising panel included in the RF-tagged bulletin board, the tag message can be read from the RF tag by the mobile information terminal regardless of the part of the advertising panel where the mobile information terminal is held up. be able to. Therefore, with the RF tagged bulletin board according to the present invention, even if the RF tagged bulletin board is not intentionally provided with a pattern that indicates where to hold the mobile information terminal, customers can easily remove the RF tag using the mobile information terminal without feeling inconvenienced. Can read tag messages.

RFタグ付き掲示物を説明する図。A diagram illustrating a bulletin board with an RF tag. 広告パネルの表面を説明する図。The figure explaining the surface of an advertising panel. 広告パネルの裏面を説明する図。A diagram illustrating the back side of an advertising panel. RFタグ付き掲示物の効果を説明する第1図。FIG. 1 is a diagram illustrating the effect of a bulletin board with an RF tag. RFタグ付き掲示物の効果を説明する第2図。FIG. 2 is a diagram illustrating the effects of RF-tagged bulletin boards. テント型広告POPの形態をなしたRFタグ付き掲示物を説明する図。FIG. 2 is a diagram illustrating an RF-tagged bulletin board in the form of a tent-shaped advertising POP. 三角柱型広告POPの形態をなしたRFタグ付き掲示物を説明する図。FIG. 3 is a diagram illustrating an RF-tagged bulletin board in the form of a triangular prism-shaped advertising POP.

ここから,本願発明に係る実施形態について記載する。本願発明に係る実施形態は,本願発明の理解を容易にするためのものであり,本願発明は,これから説明する実施形態に限定されるものではない。また,特に断りのない限り,図面は,本願発明の理解を容易にするために描かれた模式的な図である。 From here, embodiments according to the present invention will be described. The embodiments of the present invention are provided to facilitate understanding of the present invention, and the present invention is not limited to the embodiments described below. Further, unless otherwise specified, the drawings are schematic diagrams drawn to facilitate understanding of the present invention.

図1は、RFタグ付き掲示物を説明する図である。図2は、広告パネルの表面を説明する図である。図3は、広告パネルの裏面を説明する図である。図4は、RFタグ付き掲示物の効果を説明する第1図である。図5は、RFタグ付き掲示物の効果を説明する第2図である。図6は、テント型広告POPの形態をなしたRFタグ付き掲示物を説明する図である。図7は、三角柱型広告POPの形態をなしたRFタグ付き掲示物を説明する図である。 FIG. 1 is a diagram illustrating a bulletin board with an RF tag. FIG. 2 is a diagram illustrating the surface of the advertisement panel. FIG. 3 is a diagram illustrating the back side of the advertisement panel. FIG. 4 is a first diagram illustrating the effect of a bulletin board with an RF tag. FIG. 5 is a second diagram illustrating the effect of a bulletin board with an RF tag. FIG. 6 is a diagram illustrating an RF-tagged bulletin board in the form of a tent-shaped advertising POP. FIG. 7 is a diagram illustrating an RF-tagged bulletin board in the form of a triangular prism-shaped advertising POP.

実施形態で説明するRFタグ付き掲示物1は、公の施設や商業施設に掲示するO2O型(O2O: Online to Offline)の媒体である。図1で図示したRFタグ付き掲示物1は、NFC(Near Field Communication)に準拠した複数のRFタグ11を裏面に配置し、RFタグ付き掲示物1を用いて宣伝する広告12を表面に印刷した広告パネル10を備え、NFCに対応した携帯情報端末にRFタグ11に記憶させた情報を送れるように構成されている。 The RF tagged bulletin board 1 described in the embodiment is an O2O type (O2O: Online to Offline) medium that is posted in public facilities and commercial facilities. The RF tagged bulletin board 1 illustrated in FIG. 1 has a plurality of RF tags 11 compliant with NFC (Near Field Communication) arranged on the back side, and an advertisement 12 to be advertised using the RF tagged bulletin board 1 is printed on the front surface. The device is equipped with an advertising panel 10 that is configured to transmit information stored in an RF tag 11 to a portable information terminal compatible with NFC.

RFタグ付き掲示物1が備える広告パネル10の裏面にRFタグ11を付ける都合上、少なくとも広告パネル10には電波の透過性がよい素材を用いる必要がある。RFタグ付き掲示物1が備える広告パネル10に利用できる素材としては、紙、布およびプラスチック材料などがある。 In order to attach the RF tag 11 to the back side of the advertising panel 10 included in the RF-tagged bulletin board 1, it is necessary to use a material with good radio wave transparency for at least the advertising panel 10. Materials that can be used for the advertising panel 10 included in the RF-tagged bulletin board 1 include paper, cloth, and plastic materials.

図1で図示したRFタグ付き掲示物1は、一枚の広告パネル10で構成されるスマートポスターの形態になっている。図2で図示した通り、RFタグ付き掲示物1が備える広告パネル10の表面には、RFタグ付き掲示物1を用いて宣伝する広告12を印刷している。また、図3で図示した通り、RFタグ付き掲示物1が備える広告パネル10の裏面には、複数のRFタグ11を付けている。 The RF tagged bulletin board 1 shown in FIG. 1 is in the form of a smart poster, which is composed of a single advertising panel 10. As shown in FIG. 2, an advertisement 12 for advertising using the RF tagged bulletin board 1 is printed on the surface of the advertising panel 10 provided on the RF tagged bulletin board 1. Further, as shown in FIG. 3, a plurality of RF tags 11 are attached to the back side of the advertising panel 10 included in the RF-tagged bulletin board 1.

実施形態において、RFタグ11は、近距離無線通信の規格であるNFCに準拠する。図3で図示した通り、広告パネル10の裏面に付けるRFタグ11は、ICチップ111とこれに接続するコイル型のアンテナ110を備えている。RFタグ11が備えるICチップ111は、携帯情報端末に処理させる情報となるタグメッセージを記憶している。所定のサイトに携帯情報端末を導くために、RFタグ11に記憶させるタグメッセージにURIを含ませることが好適である。また、URIに加えて、RFタグ付き掲示物1を掲示する場所を示す情報をタグメッセージに含ませれば、RFタグ付き掲示物1を掲示した場所ごとに広告効果を調べることができる。 In the embodiment, the RF tag 11 complies with NFC, which is a near field communication standard. As shown in FIG. 3, the RF tag 11 attached to the back surface of the advertising panel 10 includes an IC chip 111 and a coil-type antenna 110 connected to the IC chip 111. The IC chip 111 included in the RF tag 11 stores a tag message that serves as information to be processed by the mobile information terminal. In order to guide the mobile information terminal to a predetermined site, it is preferable to include a URI in the tag message stored in the RF tag 11. Furthermore, if the tag message includes information indicating the location where the RF tagged bulletin board 1 is posted in addition to the URI, advertising effectiveness can be examined for each location where the RF tagged bulletin board 1 is posted.

RFタグ付き掲示物1が備える広告パネル10の裏面に複数のRFタグ11を付けているのは、携帯情報端末をかざす広告パネル10の箇所によらず、携帯情報端末によりRFタグ11からタグメッセージを読み取れるようにするためである。携帯情報端末をかざす広告パネル10の箇所によらず、携帯情報端末がRFタグ11から読み取るタグメッセージが同じになるように、RFタグ付き掲示物1において、複数のRFタグ11それぞれが記憶するタグメッセージは同じになっている。 The reason why a plurality of RF tags 11 are attached to the back side of the advertising panel 10 included in the RF-tagged bulletin board 1 is that tag messages can be sent from the RF tags 11 by the mobile information terminal regardless of the location on the advertising panel 10 that the mobile information terminal is held over. This is to make it readable. In the RF-tagged bulletin board 1, each of the plurality of RF tags 11 stores a tag so that the tag message read from the RF tag 11 by the mobile information terminal is the same regardless of the location on the advertising panel 10 where the mobile information terminal is held up. The message is the same.

携帯情報端末をかざす広告パネル10の箇所によらず、携帯情報端末によりRFタグ11からタグメッセージを読み取れれば、携帯情報端末をかざす箇所を示す絵柄をRFタグ付き掲示物1の広告パネル10にあえて印刷しなくとも、顧客2は、不便さを感じることなく、携帯情報端末によりRFタグ11からタグメッセージを読み取れる。また、携帯情報端末をかざす箇所を示す絵柄を広告パネル10に印刷しなければ、広告パネル10の表面の前面すべてを広告12のためのデザインスペースとして利用できる。 Regardless of the location on the advertising panel 10 where the mobile information terminal is held up, as long as the tag message can be read from the RF tag 11 by the mobile information terminal, a pattern indicating the location where the mobile information terminal is held up is placed on the advertising panel 10 of the RF tagged bulletin board 1. Even without printing, the customer 2 can read the tag message from the RF tag 11 using a portable information terminal without feeling inconvenienced. Furthermore, if a pattern indicating the location where the mobile information terminal is held up is not printed on the advertising panel 10, the entire front surface of the advertising panel 10 can be used as a design space for the advertisement 12.

広告パネル10の裏面に複数のRFタグ11を付ける場合、アンテナ110が互いに干渉しない状態で複数のRFタグ11を配置することが必要になる。アンテナ110が他のアンテナ110に重なると、アンテナ110が互いに干渉してしまい、正常にタグメッセージを読み取れなくなる場合がある。よって、アンテナ110が重ならないように、複数のRFタグ11を広告パネル10の裏面に配置することが必要である。また、アンテナ110と他のアンテナ110の距離が短すぎても、アンテナ110が互いに干渉してしまう。このことに留意して、広告パネル10の裏面に配置する複数のRFタグ11の総面積を、広告パネル10の裏面の面積の30%以上になるようにすると、携帯情報端末をかざす広告パネル10の箇所によらず、携帯情報端末によりRFタグ11からタグメッセージを読み取り易くなる。なお、RFタグ11の面積とは、RFタグ11が備えるアンテナ110の外周が囲う面積を意味している。 When attaching a plurality of RF tags 11 to the back surface of the advertising panel 10, it is necessary to arrange the plurality of RF tags 11 in a state where the antennas 110 do not interfere with each other. If one antenna 110 overlaps another antenna 110, the antennas 110 may interfere with each other, making it impossible to read tag messages normally. Therefore, it is necessary to arrange a plurality of RF tags 11 on the back surface of the advertising panel 10 so that the antennas 110 do not overlap. Furthermore, if the distance between antenna 110 and another antenna 110 is too short, antennas 110 will interfere with each other. Keeping this in mind, if the total area of the plurality of RF tags 11 arranged on the back side of the advertising panel 10 is set to be 30% or more of the area of the back side of the advertising panel 10, the advertising panel 11 that can be held up with a mobile information terminal Regardless of the location, the tag message can be easily read from the RF tag 11 by the portable information terminal. Note that the area of the RF tag 11 means the area surrounded by the outer periphery of the antenna 110 included in the RF tag 11.

このように、RFタグ付き掲示物1が備える広告パネル10の裏面に複数のRFタグ11を配置することで、図4で図示したごとく、携帯情報端末をかざす広告パネル10の箇所によらず、RFタグ11からタグメッセージを読み取れる。また、RFタグ11から読み取れるタグメッセージは同じである。 In this way, by arranging a plurality of RF tags 11 on the back side of the advertising panel 10 included in the RF-tagged bulletin board 1, as shown in FIG. A tag message can be read from the RF tag 11. Furthermore, the tag messages that can be read from the RF tag 11 are the same.

また、広告パネル10の裏面に配置する複数のRFタグ11はそれぞれ独立しているため、図4で図示した通り、複数の顧客2が同時に一つのRFタグ付き掲示物1を利用できる。また、同じタグメッセージを記憶させた複数のRFタグ11を広告パネル10の裏面に配置しているので、最初に携帯情報端末をかざした箇所でタグメッセージを読み取れなくても、携帯情報端末を動かすことでタグメッセージを読み取れる。図5で図示した通り、顧客2は、広告パネル10に携帯情報端末をかざした状態で移動することで、RFタグ11からタグメッセージを読み取ることができる。 Further, since the plurality of RF tags 11 arranged on the back surface of the advertising panel 10 are each independent, a plurality of customers 2 can use one RF-tagged bulletin board 1 at the same time, as shown in FIG. 4. Additionally, since multiple RF tags 11 storing the same tag message are placed on the back of the advertising panel 10, even if the tag message cannot be read at the point where the mobile information terminal is first held up, the mobile information terminal can be moved. This allows you to read tag messages. As illustrated in FIG. 5, the customer 2 can read the tag message from the RF tag 11 by moving while holding the mobile information terminal over the advertising panel 10.

図1で図示したRFタグ付き掲示物1は一枚の広告パネル10から構成されるスマートポスターの形態をなしているが、複数枚の広告パネル10を備えた立体的な広告POPにも本願発明を適用できる。 Although the RF tagged bulletin board 1 shown in FIG. 1 is in the form of a smart poster consisting of one advertising panel 10, the present invention can also be applied to a three-dimensional advertising POP having a plurality of advertising panels 10. can be applied.

図6では、二枚の広告パネル10を備えたテント型広告POP3Aを図示している。なお、図6では、テント型広告POP3Aの形状を分かり易くするために、RFタグ11は図示していない。テント型広告POP3Aの場合、二枚の広告パネル3A0の裏面それぞれに、アンテナ110が互いに干渉しない状態で複数のRFタグ11を配置する。なお、宣伝する広告が広告パネル3A0ごとに異なる場合、RFタグ11に記憶させるタグメッセージを広告パネル3A0ごと変えることになる。広告パネル3A0aに付けるRFタグ11には、広告パネル3A0aを用いて宣伝する広告に対応するタグメッセージを記憶させ、広告パネル3A0bに付けるRFタグ11には、広告パネル3A0bを用いて宣伝する広告に対応するタグメッセージを記憶させる。 In FIG. 6, a tent-shaped advertising POP 3A including two advertising panels 10 is illustrated. Note that, in FIG. 6, the RF tag 11 is not shown in order to make the shape of the tent-shaped advertisement POP3A easier to understand. In the case of the tent-type advertising POP3A, a plurality of RF tags 11 are arranged on the back surfaces of the two advertising panels 3A0, respectively, with the antennas 110 not interfering with each other. In addition, when the advertisement to be promoted differs for each advertising panel 3A0, the tag message stored in the RF tag 11 will be changed for each advertising panel 3A0. The RF tag 11 attached to the advertisement panel 3A0a stores a tag message corresponding to the advertisement to be promoted using the advertisement panel 3A0a, and the RF tag 11 attached to the advertisement panel 3A0b stores a tag message corresponding to the advertisement to be promoted using the advertisement panel 3A0b. Store the corresponding tag message.

図7では、三枚の広告パネル10を備えた三角柱型広告POP3Bを図示している。図7では、三角柱型広告POP3Bの形状を分かり易くするために、RFタグ11は図示していない。三角柱型広告POP3Bの場合、三枚の広告パネル3B0の裏面それぞれに、アンテナが互いに干渉しない状態で複数のRFタグ11を配置する。なお、宣伝する広告が広告パネル3B0ごとに異なる場合、テント型広告POP3Aの場合と同様に、RFタグ11に記憶させるタグメッセージを広告パネル3B0ごとに変えることになる。 In FIG. 7, a triangular prism-shaped advertisement POP 3B including three advertisement panels 10 is illustrated. In FIG. 7, the RF tag 11 is not shown in order to make the shape of the triangular prism-shaped advertisement POP3B easier to understand. In the case of the triangular prism type advertising POP3B, a plurality of RF tags 11 are arranged on the back surfaces of the three advertising panels 3B0, respectively, with the antennas not interfering with each other. In addition, when the advertisement to be promoted differs for each advertisement panel 3B0, the tag message stored in the RF tag 11 will be changed for each advertisement panel 3B0, as in the case of the tent-type advertisement POP3A.

1 RFタグ付き掲示物
10 広告パネル
11 RFタグ
110 アンテナ
12 広告
3A テント型広告POP
3B 三角柱型広告POP
1 Bulletin board with RF tag 10 Advertising panel 11 RF tag 110 Antenna 12 Advertisement 3A Tent-shaped advertising POP
3B Triangular prism type advertising POP

Claims (4)

アンテナが互いに干渉しない状態で同じタグメッセージを記憶させた複数のRFタグを裏面に配置し、宣伝する広告を表面に印刷した広告パネルを備えたことを特徴とするRFタグ付き掲示物。 This bulletin board with an RF tag is characterized in that it is equipped with an advertising panel in which a plurality of RF tags storing the same tag message are arranged on the back surface in a state where the antennas do not interfere with each other, and an advertisement is printed on the front surface. 前記複数のRFタグの総面積が前記広告パネルの裏面の面積の30%以上になっていることを特徴とする、請求項1に記載したRFタグ付き掲示物。 The RF tagged bulletin board according to claim 1, wherein the total area of the plurality of RF tags is 30% or more of the area of the back surface of the advertising panel. 一枚の前記広告パネルのみを備えたポスターの形態をなしていることを特徴とする、請求項1または請求項2に記載したRFタグ付き掲示物。 The RF tagged bulletin board according to claim 1 or 2, characterized in that it is in the form of a poster comprising only one advertising panel. 複数枚の前記広告パネルを備えたPOP広告の形態をなしていることを特徴とする、請求項1または請求項2に記載したRFタグ付き掲示物。 3. The RF tagged bulletin board according to claim 1, wherein the bulletin board is in the form of a POP advertisement including a plurality of the advertisement panels.
JP2022083445A 2022-05-20 2022-05-20 Bulletin board with rf tag Pending JP2023171164A (en)

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