JP2002072941A - Poster, advertisement board and portable information terminal - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a portable information terminal which is capable of reading the advertisement information of a poster and the poster which is capable of reading the advertisement information by the portable information terminal. SOLUTION: The poster 5 carries the advertisement information. The poster 5 has a contactless IC card 2 for sending signals of the advertisement information to the portable information terminal 10. The information to be sent to the portable information terminal 10 is stored in the contactless IC card 2.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a poster having a radio communication device, a radio communication device for performing radio communication with the radio communication device of the poster, an advertising board having the radio communication device, and a radio having the advertising board. The present invention relates to a wireless communication device that performs wireless communication with a communication device.

[0002]

2. Description of the Related Art Japanese Patent Laying-Open No. 11-65494 discloses an information providing method and apparatus. This publication discloses that an advertisement communication unit that performs optical communication of advertisement information is provided in an advertisement posting unit including a middle hanging binder unit that displays an advertisement by hanging an advertisement medium.

[0003] Various advertisement information is posted on a poster or an advertising board. For example, posters and billboards include information about entertainments and ticket information for concerts and travel. At the time of election, a poster of the candidate is made.

[0004]

SUMMARY OF THE INVENTION A poster or an advertising board has a URL (Uniform Resource Loc).
contactor, telephone number, etc., and a message in many cases. However, it is troublesome and time-consuming to write down contacts and messages with a writing instrument.

A first object of the present invention is to provide a portable information terminal capable of reading advertisement information of a poster or information related to the advertisement information, and a poster capable of reading the advertisement information or the information related to the advertisement information by the portable information terminal. It is in. A second object of the present invention is to provide a portable information terminal capable of reading advertisement information of a billboard or information related to the advertisement information, and a billboard capable of reading the advertisement information or information related to the advertisement information by the portable information terminal. It is in.

[0006]

A poster according to the present invention is a poster on which advertisement information is posted, and has a wireless communication device for transmitting the advertisement information or information related to the advertisement information to a portable information terminal.

[0007] In the poster according to the present invention, preferably, the wireless communication device is a non-contact IC card for performing wireless communication with the portable information terminal, and the non-contact IC card includes the portable information terminal. Information to be transmitted to the terminal is stored.

[0008] In the poster according to the present invention, preferably, the non-contact type IC card is provided on the back side of the advertisement information posting surface.

[0009] In the poster according to the present invention, it is preferable that the advertisement information is displayed on the posting surface to indicate that the wireless communication device is provided.

[0010] In the poster according to the present invention, preferably, the wireless communication device transmits image information of a design or a design on a surface of the advertisement information to the portable information terminal.

[0011] In the poster according to the present invention, preferably, the wireless communication device transmits image information of a design or a design on a surface of the advertisement information to the portable information terminal, and the portable information terminal communicates with the wireless information terminal. A display device for displaying the image information from the communication device.

In the poster according to the present invention, preferably, the wireless communication device transmits message information and / or contact information relating to the advertisement information.

[0013] In the poster according to the present invention, preferably, the wireless communication device transmits information of a message related to the advertisement information to the portable information terminal, and the portable information terminal transmits the message from the wireless communication device. The speaker which outputs the information of the voice by voice.

An advertisement board according to the present invention is an advertisement board on which advertisement information is posted, and has a wireless communication device for transmitting the advertisement information or information related to the advertisement information to a portable information terminal.

In the advertising board according to the present invention, preferably, the wireless communication device is a non-contact IC card for performing wireless communication with the portable information terminal, and the non-contact IC card includes the portable communication terminal. Information to be transmitted to the information terminal is stored.

In the advertising board according to the present invention, preferably, the non-contact type IC card is provided on the back side of the advertising information posting surface.

[0017] In the advertisement board according to the present invention, it is preferable that the advertisement information is displayed on the advertisement information surface to indicate that the wireless communication device is provided.

[0018] In the advertisement board according to the present invention, preferably, the wireless communication device transmits image information of a design or a design on a surface of the advertisement information to a portable information terminal.

In the advertising board according to the present invention, preferably, the wireless communication device transmits image information of a design or a design on a surface of the advertisement information to a portable information terminal, and the portable information terminal communicates with the wireless information terminal. A display device for displaying the image information from the communication device.

In the advertisement board according to the present invention, preferably, the wireless communication device transmits information on a message and / or contact information on the advertisement information.

In the advertisement board according to the present invention, preferably, the wireless communication device transmits information of a message relating to the advertisement information to the portable information terminal, and the portable information terminal
A speaker that outputs voice information of the message from the wireless communication device.

A portable information terminal according to the present invention is a portable information terminal that receives transmission information from a wireless communication device of a poster or an advertisement board on which advertisement information is posted, wherein the transmission information is the advertisement information or the advertisement information. It has information on the advertisement information.

In the portable information terminal according to the present invention, preferably, the wireless communication device is a non-contact IC card for performing wireless communication with the portable information terminal, and the non-contact IC card
The transmission information is stored in the card.

[0024] The portable information terminal according to the present invention preferably comprises:
A display device, wherein the transmission information includes image information of a design or a design on a surface of the advertisement information, and the display device displays the image information included in the transmission information.

[0025] In the portable information terminal according to the present invention, preferably, the transmission information includes message information and / or contact information relating to the advertisement information.

The portable information terminal according to the present invention preferably comprises
A speaker, wherein the transmission information includes information on a message related to the advertisement information, and the speaker outputs voice information of the message included in the transmission information;

Since the poster according to the present invention has a wireless communication device for transmitting advertisement information or information relating to the advertisement information to the portable information terminal, the portable information terminal for receiving the transmission information from the wireless communication device allows the poster information to be transmitted. Advertisement information or information related to the advertisement information can be read. Since the advertising board according to the present invention includes the wireless communication device that transmits the advertising information or the information related to the advertising information to the portable information terminal, the advertisement of the advertising board is performed by the portable information terminal that receives the transmission information from the wireless communication device. Information or information about advertising information can be read.

[0028]

Embodiments of the present invention will be described below with reference to the accompanying drawings. FIG. 1 is a schematic configuration diagram illustrating a first embodiment of a wireless communication system. The wireless communication system 50 includes the poster 5 and the portable information terminal 1.
0. The poster 5 contains advertisement information. The poster 5 has a non-contact type IC card (non-contact type IC card) 2.

The non-contact type IC card 2 is a portable information terminal 1
5 is an example of a wireless communication device that performs wireless communication with the wireless communication device 0. The non-contact type IC card 2 transmits advertisement information or information about advertisement information to the portable information terminal 10. For example, a request signal from the portable information terminal 10 is received, and advertisement information or information related to the advertisement information is transmitted to the portable information terminal 10 based on the received request signal. Information to be transmitted to the portable information terminal 10 is stored in the non-contact type IC card 2 and includes advertisement information or information related to the advertisement information (for example, image information of a design or a design on a surface of advertisement information, information of a message, Contact information) is stored.

The portable information terminal 10 has a first button 11
, A second button 12, an output device 13, and a memory 14.
And a control circuit 15 and a transmission / reception circuit 19. The user of the portable information terminal 10 operates the first and / or second buttons 11 and 12 with a pen, a finger, or the like, and inputs various information. The input information (first input information) input to the first button 11 is supplied to the control circuit 15.
The input information (second input information) input to the second button 12 is supplied to the control circuit 15.

The control circuit 15 is a controller that controls the entire portable information terminal 10, and controls the output device 13, the memory 14, and the transmission / reception circuit 19. Control circuit 15
Performs output control of the output device 13, access control of the memory 14, and transmission / reception control of the transmission / reception circuit 19, for example. The control circuit 15 is configured by, for example, a microcomputer (microcomputer), and may be configured by a one-chip microcomputer.

The control circuit 15 outputs a request signal to the transmission / reception circuit 19 based on the first input information. Then, the control circuit 15 is supplied with the storage information of the non-contact type IC card 2 received by the transmission / reception circuit 19, supplies the storage information of the non-contact type IC card 2 to the output device 13 and outputs the information from the output device 13. At the same time, the data is written and stored in the memory 14. Further, the control circuit 15 reads the storage information of the memory 14 based on the second input information, supplies the read storage information to the output device 13 and causes the output device 13 to output the read storage information.

The output device 13 outputs various information under the control of the control circuit 15 and supplies it to the operator. The output device 13 outputs information stored in the non-contact type IC card 2 when the first or second button 11 or 12 is operated. For example, the output device 13 has a display device, the storage information of the non-contact type IC card 2 is supplied from the control circuit 15, and the output information is supplied to the operator by displaying and outputting the information from the control circuit 15.

The memory 14 stores various information under the access control of the control circuit 15. For example, the control circuit 15
The storage information of the non-contact type IC card 2 supplied from is stored. Further, the memory 14 supplies information stored in the memory 14 to the control circuit 15.

The transmission / reception circuit 19 converts the request signal from the control circuit 15 into a radio signal and sends it to the non-contact type IC card 2. The transmission / reception circuit 19 is a non-contact IC
The wireless signal indicating the stored information of the non-contact type IC card 2 transmitted from the card 2 is received, and the stored information indicated by the received wireless signal is output to the control circuit 15. This transmission / reception circuit 19
May be configured to perform wireless communication by light with the non-contact type IC card 2 or may be configured to perform wireless communication by radio waves.

Since the poster 5 has the wireless communication device for transmitting the advertisement information or the information related to the advertisement information to the portable information terminal 10, the user of the portable information terminal 10 can transmit the advertisement information of the poster 5 or the information related to the advertisement information wirelessly. The information can be read by communication, and the information can be obtained easily and accurately.

Non-contact IC card 2 as wireless communication device
, The increase in the thickness of the poster 5 due to the presence of the wireless communication device can be reduced.
Can be suppressed to about the thickness of an IC card or less, and the difference in thickness from a poster without a wireless communication device can be reduced. Non-contact IC card 2
May be attached to the paper or sheet surface of the poster 5. By doing so, a non-contact IC
The card 2 can be easily attached.

The non-contact type IC card 2 may be provided on the side of the poster 5 on which the advertisement information is placed (advertisement side), or may be provided on the back side of the advertisement information. For example, the non-contact type IC card 2 may be configured to perform wireless communication using radio waves, and may be attached to the poster 5 at the back of the advertisement information posting surface. For example, the non-contact type IC card 2 is configured to perform wireless communication using light, is attached to the back of the advertising information posting surface in the poster 5, and the poster 5 has a through hole or a transparent portion through which light passes. Is also good. By installing on the back side, the posting surface is non-contact type I
Covering with the C card 2 can be prevented, and the publication surface can be used effectively for publication of advertisement information.

In the poster 5, the fact that the user has the wireless communication device may be displayed on the surface of the advertisement information, so that the user of the portable information terminal 10 can receive the advertisement information of the poster 5. Wireless service can be notified. In particular, when the non-contact type IC card 2 is provided on the back side of the advertisement information posting surface, the user of the portable information terminal 10 can be informed of the wireless provision service of the advertisement information of the poster 5 and is effective. is there.

The non-contact type IC card 2 transmits the image information of the design or design of the advertisement information to the portable information terminal 10 and the output device 13 of the portable information terminal 10 outputs the non-contact type I
A configuration having a display device for displaying image information from the C card 2 may be employed. By doing so, poster 5
This is convenient because it is possible to read the design or the design, and the user of the portable information terminal 10 can identify the poster 5 by the design or the design, so that the effect of the advertisement can be enhanced.

The non-contact type IC card 2 may be arranged at the center of the poster 5 or at the center between the left end and the right end of the poster 5. In this manner, when the posters 5 are pasted side by side on a wall or a bulletin board, the non-contact IC card 2 of the adjacent poster 5 can be used.
The distance between the posters 5 can be about the width of the poster 5, the non-contact IC cards 2 can be arranged apart, and the non-contact IC cards 2 of the adjacent posters 5 can be simultaneously connected to one portable information terminal 10. Wireless communication can be prevented.

The output device 13 may have a configuration including a display device and a speaker. For example, the non-contact type IC card 2 stores message information (message information) related to the advertisement information, transmits the message information to the portable information terminal 10, and the speaker of the portable information terminal 10 that has received the message information transmits the message to the portable information terminal 10. The information may be output as voice. An earphone may be connected to the portable information terminal 10, and the audio information of the message information may be output by the earphone connected to the portable information terminal 10. Output device 1
Reference numeral 3 denotes a configuration having a tablet-integrated liquid crystal display device, and the first and second buttons 11 and 12 displayed on the liquid crystal display device may be operated by a pen through a pen input interface.

The portable information terminal 10 may have a configuration having a call button, and the output device 13 may have a configuration having a display device or a display device and a speaker. For example, the non-contact type IC card 2 stores contact information such as a URL, an e-mail address, and a telephone number related to the advertisement information, and stores the contact information in response to a request signal.
The display device of the portable information terminal 10 that has received the contact information outputs and outputs the contact information, and the portable information terminal 10 displays the contact information displayed or displayed on the display device. On the other hand, it is good also as a structure which dials by operation of a transmission button. For example, by operating the call button,
The configuration may be such that a dial is made to the RL, the homepage of the URL is accessed, and the homepage is displayed on the display device.

The non-contact type IC card 2 may be configured to have means for counting the number of times of transmitting the advertisement information or the information related to the advertisement information. The non-contact type IC card 2 may be configured to include a unit that counts the number of times a request signal has been received from the portable information terminal 10. By counting the number of transmissions or the number of receptions in this manner, the effect of the advertisement can be detected based on the counted number (count value), and the number of users of the portable information terminal 10 interested in the advertisement can be determined. It is possible to detect. Further, in the case of advertising with a plurality of posters 5, each non-contact IC card 2 may be configured to store the installation location of the poster 5 having the non-contact IC card 2. The information on the count value and the installation location in the non-contact type IC card 2 can be used as a reference for subsequent advertisements, and can be used for effective advertisements.

In the above-described embodiment, the case where the poster 5 has the non-contact type IC card 2 is described as an example of the poster as the advertisement medium. However, the advertisement plate is used as the advertisement medium, and the advertisement plate is the non-contact type IC card. 2 may be provided. Hereinafter, a case where the advertisement board has the non-contact type IC card 2 will be described as an example.

FIG. 2 is a schematic configuration diagram showing a second embodiment of the wireless communication system. This wireless communication system 60 has an advertising board 6 and a portable information terminal 10. The advertising board 6 carries advertising information. Advertising board 6
Has a non-contact type IC card 2.

The non-contact type IC card 2 is a portable information terminal 1
5 is an example of a wireless communication device that performs wireless communication with the wireless communication device 0. The non-contact type IC card 2 transmits advertisement information or information about advertisement information to the portable information terminal 10. For example, a request signal from the portable information terminal 10 is received, and advertisement information or information related to the advertisement information is transmitted to the portable information terminal 10 based on the received request signal. Information to be transmitted to the portable information terminal 10 is stored in the non-contact type IC card 2 and includes advertisement information or information related to the advertisement information (for example, image information of a design or a design on a surface of advertisement information, information of a message, Contact information) is stored.

The portable information terminal 10 has a first button 11
, A second button 12, an output device 13, and a memory 14.
And a control circuit 15 and a transmission / reception circuit 19. The user of the portable information terminal 10 operates the first and / or second buttons 11 and 12 with a pen, a finger, or the like, and inputs various information. The input information (first input information) input to the first button 11 is supplied to the control circuit 15.
The input information (second input information) input to the second button 12 is supplied to the control circuit 15.

The control circuit 15 is a controller for controlling the entire portable information terminal 10, and controls the output device 13, the memory 14 and the transmission / reception circuit 19. Control circuit 15
Performs output control of the output device 13, access control of the memory 14, and transmission / reception control of the transmission / reception circuit 19, for example. The control circuit 15 is constituted by a microcomputer, for example, and may be constituted by a one-chip microcomputer.

The control circuit 15 outputs a request signal to the transmission / reception circuit 19 based on the first input information. Then, the control circuit 15 receives the storage information of the non-contact type IC card 2 received by the transmission / reception circuit 19 from the transmission / reception circuit 19, and outputs the storage information of the non-contact type IC card 2 to the output device 1.
3 and output from the output device 13 and written and stored in the memory 14. Further, the control circuit 15
Reads the storage information in the memory 14 based on the second input information, supplies the read storage information to the output device 13, and causes the output device 13 to output the read storage information.

The output device 13 outputs various information under the control of the control circuit 15 and supplies it to the operator. The output device 13 outputs information stored in the non-contact type IC card 2 when the first or second button 11 or 12 is operated. For example, the output device 13 has a display device, the storage information of the non-contact type IC card 2 is supplied from the control circuit 15, and the output information is supplied to the operator by displaying and outputting the information from the control circuit 15.

The memory 14 stores various information under the access control of the control circuit 15. For example, the control circuit 15
The storage information of the non-contact type IC card 2 supplied from is stored. Further, the memory 14 supplies information stored in the memory 14 to the control circuit 15.

The transmission / reception circuit 19 converts the request signal from the control circuit 15 into a radio signal and sends it to the non-contact type IC card 2. The transmission / reception circuit 19 is a non-contact IC
The wireless signal indicating the stored information of the non-contact type IC card 2 transmitted from the card 2 is received, and the stored information indicated by the received wireless signal is output to the control circuit 15. This transmission / reception circuit 19
May be configured to perform wireless communication by light with the non-contact type IC card 2 or may be configured to perform wireless communication by radio waves.

Since the advertising board 6 has a wireless communication device for transmitting the advertising information or the information related to the advertising information to the portable information terminal 10, the user of the portable information terminal 10 can use the advertising information of the advertising board 6 or the information related to the advertising information. Can be read by wireless communication, and the information can be obtained easily and accurately.

Non-contact IC card 2 as wireless communication device
Is used, the increase in the thickness of the advertising board 6 due to the presence of the wireless communication device can be reduced, and the difference in thickness from the advertising board without the wireless communication device can be reduced. . The non-contact type IC card 2 may be configured to be attached to the surface of the advertising board 6. By doing so, the non-contact type IC card 2 can be easily mounted.

The non-contact type IC card 2 may be provided on the advertisement board 6 on the advertisement information placement surface (advertisement surface), or may be provided on the back side of the advertisement information placement surface. For example, the non-contact type IC card 2 is configured to perform wireless communication using radio waves, and the board constituting the advertising board 6 is made of wood or non-metal,
In the advertising board 6, it may be attached to the advertising information posting surface or the back surface. For example, the non-contact type IC card 2 is configured to perform wireless communication using light, and is attached to the back of the advertising information posting surface in the advertising board 6, and the advertising board 6 has a through hole or a transparent portion through which light passes. It may be configured. By providing on the back side, the publication surface can be prevented from being covered by the non-contact type IC card 2, and the publication surface can be used effectively for publication of advertisement information.

In addition, the advertisement board 6 may display the fact that it has a wireless communication device on the surface of the advertisement information, so that the user of the portable information terminal 10 can use the advertisement board 6. The wireless information providing service of the advertisement information can be notified. In particular, a non-contact IC on the back side of the advertising information
When the card 2 is provided, the user of the portable information terminal 10 can be informed of the wireless provision service of the advertisement information of the advertisement board 6, which is effective.

The non-contact type IC card 2 transmits to the portable information terminal 10 the image information of the design or design of the advertisement information posting surface, and the output device 13 of the portable information terminal 10 outputs the non-contact type I
A configuration having a display device for displaying image information from the C card 2 may be employed. By doing so, the design or design of the advertising board 6 can be read conveniently, and the user of the portable information terminal 10 can identify the advertising board 6 by the design or design, and the effect of the advertisement Can be increased.

The output device 13 may have a configuration having a display device and a speaker. For example, the non-contact type IC card 2 stores message information (message information) related to the advertisement information, transmits the message information to the portable information terminal 10, and the speaker of the portable information terminal 10 that has received the message information transmits the message to the portable information terminal 10. The information may be output as voice. An earphone may be connected to the portable information terminal 10, and the audio information of the message information may be output by the earphone connected to the portable information terminal 10. Output device 1
Reference numeral 3 denotes a configuration having a tablet-integrated liquid crystal display device, and the first and second buttons 11 and 12 displayed on the liquid crystal display device may be operated by a pen through a pen input interface.

The portable information terminal 10 may have a configuration having a call button, and the output device 13 may have a configuration having a display device or a display device and a speaker. For example, the non-contact type IC card 2 stores contact information such as a URL, an e-mail address, and a telephone number related to the advertisement information, and stores the contact information in response to a request signal.
The display device of the portable information terminal 10 that has received the contact information outputs and outputs the contact information, and the portable information terminal 10 displays the contact information displayed or displayed on the display device. On the other hand, it is good also as a structure which dials by operation of a transmission button. For example, by operating the call button,
The configuration may be such that a dial is made to the RL, the homepage of the URL is accessed, and the homepage is displayed on the display device.

The non-contact type IC card 2 may be configured to have means for counting the number of times of transmitting the advertisement information or the information related to the advertisement information. The non-contact type IC card 2 may be configured to include a unit that counts the number of times a request signal has been received from the portable information terminal 10. By counting the number of transmissions or the number of receptions in this manner, the effect of the advertisement can be detected based on the counted number (count value), and the number of users of the portable information terminal 10 interested in the advertisement can be determined. It is possible to detect. Further, in the case of advertising using a plurality of advertisement boards 6, each non-contact IC card 2 may be configured to store the installation location of the advertisement board 6 having the non-contact IC card 2. The information on the count value and the installation location in the non-contact type IC card 2 can be used as a reference for subsequent advertisements, and can be used for effective advertisements.

The portable information terminal 10 is, for example, a portable telephone, a PHS (Personal Handyphone).
system) or a portable information tool. The above embodiment is an exemplification of the present invention, and the present invention is not limited to the above embodiment.

[0063]

As described above, according to the present invention, a portable information terminal capable of reading poster advertisement information or information related to advertisement information, and the advertisement information or information related to advertisement information can be read by the portable information terminal. Posters can be provided.

As described above, according to the present invention,
It is possible to provide a portable information terminal capable of reading advertisement information of a billboard or information related to the advertisement information, and a billboard capable of reading the advertisement information or the information related to the advertisement information by the portable information terminal.

[Brief description of the drawings]

FIG. 1 is a schematic configuration diagram of a wireless communication system having a poster and a portable information terminal according to the present invention.

FIG. 2 is a schematic configuration diagram of a wireless communication system having an advertising board and a portable information terminal according to the present invention.

[Explanation of symbols]

2 Non-contact IC card (wireless communication device), 5 Poster, 6 Advertising board, 10 Personal digital assistant, 11 First button, 12 Second button, 13 Output device, 14 Memory , 15: control circuit, 19: transmission / reception circuit, 50, 60
... wireless communication system.

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) H04Q 7/38 H04B 7/26 109M

Claims (25)

[Claims] 1. A poster on which advertisement information is posted, the poster having a wireless communication device for transmitting the advertisement information or information related to the advertisement information to a portable information terminal. 2. The wireless communication device is a non-contact IC card for performing wireless communication with the portable information terminal, and the non-contact IC card stores information to be transmitted to the portable information terminal. The poster of claim 1. 3. The poster according to claim 1, wherein the non-contact type IC card is provided on a back side of a surface on which the advertisement information is posted. 4. The poster according to claim 1, wherein the advertisement information is displayed on the advertisement information surface to indicate that the wireless communication device is provided. 5. The poster according to claim 1, wherein said wireless communication device transmits image information of a design or a design on a surface of said advertisement information to said portable information terminal. 6. The wireless communication device transmits image information of a design or a design on a surface of the advertisement information to the portable information terminal, and the portable information terminal displays the image information from the wireless communication device. The poster according to any one of claims 1 to 4, further comprising a display device. 7. The poster according to claim 1, wherein the wireless communication device transmits message information and / or contact information relating to the advertisement information. 8. The wireless communication device transmits information of a message related to the advertisement information to the portable information terminal, and the portable information terminal has a speaker that outputs voice of the message information from the wireless communication device. Claim 1
The poster according to any one of Items 1 to 7. 9. The poster according to claim 1, wherein said wireless communication device includes means for counting the number of transmissions of said advertisement information or information relating to said advertisement information. 10. The wireless communication device includes means for counting the number of times a request signal has been received from the portable information terminal, and the advertisement information or information relating to the advertisement information according to the request signal from the portable information terminal. The poster according to any one of claims 1 to 8, wherein the poster is transmitted to the portable information terminal. 11. An advertising board on which advertising information is posted, the advertising board having a wireless communication device for transmitting the advertising information or information related to the advertising information to a portable information terminal. 12. The wireless communication device is a non-contact IC card for performing wireless communication with the portable information terminal, and the non-contact IC card stores information to be transmitted to the portable information terminal. The advertising board according to claim 11, which is provided. 13. The non-contact type IC card is provided on the back side of the advertisement information posting surface.
The advertising board described. 14. The advertisement information display surface indicates that the wireless communication device is provided.
Advertising board according to any one of the above. 15. The advertising board according to claim 11, wherein said wireless communication device transmits a design or image information of a design on a surface on which said advertising information is to be posted to a portable information terminal. 16. The wireless communication device transmits image information of a design or a design on a surface of the advertisement information to a portable information terminal, and the portable information terminal displays the image information from the wireless communication device. The advertising board according to any one of claims 11 to 14, further comprising a display device. 17. The billboard according to claim 11, wherein the wireless communication device transmits message information and / or contact information regarding the advertisement information. 18. The wireless communication device transmits information of a message related to the advertisement information to the portable information terminal, and the portable information terminal has a speaker that outputs voice of the message information from the wireless communication device. Claim 1
The advertising board according to any one of 1 to 17. 19. The billboard according to claim 11, wherein said wireless communication device includes means for counting the number of times of transmitting said advertisement information or information relating to said advertisement information. 20. The wireless communication device has means for counting the number of times a request signal has been received from the portable information terminal, and the advertisement information or information relating to the advertisement information according to the request signal from the portable information terminal. The advertising board according to any one of claims 11 to 18, wherein the advertisement board transmits the advertisement to the portable information terminal. 21. A portable information terminal for receiving transmission information from a wireless communication device included in a poster or an advertisement board on which advertisement information is posted, wherein the transmission information includes the advertisement information or information related to the advertisement information. Personal digital assistant. 22. The wireless communication device according to claim 21, wherein the wireless communication device is a non-contact IC card that performs wireless communication with the portable information terminal, and the non-contact IC card stores the transmission information. Mobile information terminal. 23. A display device, wherein the transmission information includes image information of a design or a design on a surface of the advertisement information, and the display device displays the image information of the transmission information. Item 23. The portable information terminal according to Item 21 or 22. 24. The portable information terminal according to claim 21, wherein said transmission information includes message information and / or contact information relating to said advertisement information. 25. The transmission device according to claim 21, further comprising a speaker, wherein the transmission information includes information of a message relating to the advertisement information, and wherein the speaker outputs voice of the information of the message included in the transmission information. The portable information terminal described in Crab.