JP2023159612A - Program, information processor, and information processing method - Google Patents

Abstract

To provide a program, an information processor, and an information processing method that can efficiently output advertisement for a business operator in BtoB marketing.SOLUTION: A program causes a computer to implement an acquisition function that acquires device information indicating one or more devices owned by a business operator from a provider device of the business operator, an identification function that identifies, on the basis of the device information, a device that outputs advertisement information indicating the advertisement for the businesses operator from among the one or more devices, and an output function that outputs the advertisement information to the identified device by referring to an advertisement storage unit that stores the advertisement information.SELECTED DRAWING: Figure 5

Description

The present invention relates to a program, an information processing device, and an information processing method.

There is a known technology that efficiently outputs advertisements for products or services to customers by targeting using website history information and login information stored on the customer's terminal device, so-called cookies (for example, non-patent literature).

Digital Identity Co., Ltd., “What is Cookie? Information on its mechanism, role in web advertising, and abolition”, [online], February 8, 2020, Yahoo Japan Corporation, [searched on March 22, 2020] , Internet, <URL: https://ads-promo.yahoo.co.jp/service/start-articles/basic/cookie-ads/>

Here, there is a desire to output advertisements efficiently not only in BtoC marketing but also in BtoB marketing. However, the website history information stored in cookies as mentioned above is only personal information, and in B2B marketing, there is a problem that it is difficult to use this information to improve efficiency because the targets are different. .

Therefore, in order to solve the above problems, the present invention provides a program, an information processing device, and an information processing method that can efficiently output advertisements for businesses in BtoB marketing.

A program according to one aspect of the present invention provides a computer with an acquisition function that acquires device information indicating one or more devices owned by a business operator from a business device of a business operator, and a program that acquires device information indicating one or more devices owned by the business operator based on the device information. A specific function that identifies a device that outputs advertising information showing advertisements for businesses from among the devices, and an output that causes the identified device to output advertising information by referring to the advertising storage unit that stores advertising information. Achieve functions and.

An information processing apparatus according to one aspect of the present invention includes: an acquisition unit that acquires device information indicating one or more devices owned by a business operator from a business apparatus of a business operator; A specifying unit that identifies a device that outputs advertising information indicating an advertisement for businesses from among the devices, and an output unit that causes the identified device to output the advertising information by referring to an advertising storage unit that stores advertising information. and.

In an information processing method according to one aspect of the present invention, a computer acquires device information indicating one or more devices owned by the business operator from a business equipment of the business operator, and based on the device information, determines whether the one or more devices A device that outputs advertising information indicating an advertisement for businesses is identified from among the devices, and the identified device is made to output advertising information by referring to an advertising storage unit that stores advertising information.

According to the present invention, it is possible to provide a program, an information processing device, and an information processing method that can efficiently output advertisements for businesses in BtoB marketing.

FIG. 1 is a diagram for explaining an example of a system configuration of an advertising system according to the present embodiment. FIG. 1 is a diagram for explaining an example of an overview of an advertising system according to the present embodiment. FIG. 1 is a diagram for explaining an example of an overview of an advertising system according to the present embodiment. FIG. 1 is a diagram for explaining an example of an overview of an advertising system according to the present embodiment. FIG. 2 is a diagram showing an example of a functional configuration of a server device according to the present embodiment. It is a figure showing an example of output of advertising information in an advertising system concerning this embodiment. It is a figure showing an example of operation of an advertising system concerning this embodiment. FIG. 2 is a diagram showing an example of the hardware configuration of a server device according to the present embodiment.

A preferred embodiment of the present invention (hereinafter referred to as "this embodiment") will be described with reference to the accompanying drawings. In addition, in each figure, those with the same reference numerals have the same or similar configurations.

In the present invention, "part", "means", "apparatus", and "system" do not simply mean physical means; This also includes cases where the functions of the above are realized by software. Furthermore, even if the function of one "part", "means", "device", or "system" is realized by two or more physical means, devices, or software, two or more "parts" or "means" ”, “device”, and “system” may be realized by one physical means, device, or software.

The advertising system 1 according to the present embodiment is a system for posting advertisements to business operators (hereinafter also simply referred to as "business operators") that provide products and services to customers as BtoB marketing. In this embodiment, an example in which a so-called platformer, which provides the mechanism of the advertising system 1 as a base for connecting businesses to which advertisements are posted and advertisers, is a payment provider that provides payment methods to businesses will be described. explain. However, this is not the intention of limiting the platformer of the advertising system 1 to this payment provider. The business operator may be, for example, a member store that can use the payment means provided by the payment business operator.

In the advertising system 1, for example, business information regarding a business operator is provided, and a device owned by the business operator (hereinafter also referred to as a "business operator device") outputs advertising information indicating an advertisement for the business operator. . In addition, in advertising system 1, in exchange for providing business information and accepting placement of this advertisement, the advertising system 1 reduces fees for using payment methods (for example, member store fees, etc. described later). Make functions related to payment methods free of charge. In this way, an advertiser who wants to advertise to a business operator and a business operator who wants to receive advertisements can be connected on the advertising system 1.

<1. System configuration>
An example of the system configuration of an advertising system 1 according to the present embodiment will be described with reference to FIG. 1.

As shown in FIG. 1, the advertising system 1 includes a server device 100 of a payment provider, an advertiser device 200 of an advertiser, a company server 310 of the company, a first terminal device 320a and a second terminal device 320a of the company. A terminal device 320b is included. The first terminal device 320a and the second terminal device 320b are also collectively referred to as "terminal device 320" unless there is a particular need to distinguish them. For example, the number of devices included in the terminal device 320 is not limited to two, and may be three or more. The server device 100 is communicably connected to an advertiser device 200, a business server 310, and a terminal device 320 via a first network N.

The company system 300 includes a company server 310 and a terminal device 320. The company server 310 is communicably connected to the terminal device 320 via the second network N2.

The first network N1 is configured by a wireless network or a wired network. Examples of networks include mobile phone networks, PHS (Personal Handy-phone System) networks, wireless LANs (Local Area Networks, including communications compliant with IEEE802.11 (so-called Wi-Fi (registered trademark))), and 3G networks. (3rd Generation), LTE (LONG TERM EVOLUTION), 4G (4th Generation), 5g (5th Generation), WiMAX (registered trademark), infrared light communication, visible light communication (climbing (registered trademark)) Record Market), wired LAN, telephone line, power line There are communication networks, such as networks compliant with IEEE1394 and the like.

The second network N2 is an internal network within the operator system 300 that is configured by a wireless network or a wired network.

The server device 100 is an information processing device that can communicate with an advertiser device 200, a business server 310, and an external system 500. In this embodiment, the server device 100 is assumed to be a device used by a payment service provider that provides a payment method (hereinafter also simply referred to as a "payment method") that the service provider can use. This payment means may be, for example, credit card payment, debit card payment, electronic money payment, or the like. The server device 100 manages business information and advertisement information regarding advertisements for businesses by executing a predetermined program, acquires business information from the business server 310, and sends advertisements to the terminal device 320. Send advertising information for output.

The payment provider may be, for example, a payment service provider such as a PSP (Payment Service Provider) or a PF (Payment Facilitator) that provides payment-related agency services.

The advertiser device 200 is an information processing device used by an advertiser. This advertiser is a person who conducts BtoB business for businesses.

The company server 310 is an information processing device used by a company, and is one aspect of the company's device. The business server 310 has a server function that controls and manages devices owned by the business.

The terminal device 320 is a device owned by a business operator, and is, for example, a POS cash register terminal, a Hanty terminal, a smartphone, a laptop, a tablet, or the like. The terminal device 320 may be, for example, one aspect of a business operator device. For example, in the case of a general-purpose terminal such as a smartphone, laptop, or tablet, the terminal device 320 accepts input of products or services (hereinafter also referred to as "products, etc."), and inputs the total price of the received products, etc. An application having a POS cash register function such as calculation of (payment amount) may be installed. In this embodiment, an example will be described in which the first terminal device 320a is a general-purpose tablet used in a store of a business operator, and the second terminal device 320b is a POS cash register terminal used in a store of a business operator. .

External system 500 is a so-called third party system. External system 500 is communicatively connected to server device 100 via, for example, first network N1. The external system 500 may be, for example, a payment infrastructure (for example, a credit card system, a bank system, etc.) used by a business operator, an advertiser, a payment service provider, etc., that executes payment. In this embodiment, it is assumed that the payment infrastructure has accounts for businesses, advertisers, payment providers, and the like.

<2. Overview＞
An example of an overview of the advertising system 1 will be explained with reference to FIGS. 2 to 4.

FIG. 2 is a diagram showing an image of an advertising business performed by the advertising system 1. As shown in FIG. 2, in the advertising system 1, participants 1 to 4 in the advertising business are allocated as follows, for example.
・1. Advertiser: A person who wants to sell products (products or services) to business operators.2. Advertising media: Devices owned by business operators ・3. Advertisement target: Business operators such as member stores (hereinafter also simply referred to as "member stores") where payment methods can be used.4. Platformer: A payment provider that provides payment methods to businesses.

(1) A business that is an advertisement target provides a payment business that is a platformer with business information for issuing advertisements for this business. (2) When using the business information for advertisements directed to business operators, the payment business operator provides the business operator with compensation for providing the business information. Business information is information regarding a business operator. Details of the business information will be described later.

(3) The business operator device, which is an advertising medium, provides the payment business operator, which is a platform, with an advertising space for posting advertisements for businesses. This advertising space may be, for example, an advertising space provided on a web page of a website, or may be an advertising space provided on a screen of a native application installed on a business operator's device. . (4) The payment provider makes a proposal to the advertiser to place an advertisement for the company in the provided advertising space. (5) The advertiser requests the payment provider to advertise for the provider in the proposed advertising space, and provides compensation for the payment.

(6) A payment service provider, which is a platform company, provides compensation for an advertising space to a service provider that owns an advertising media provider device. (7) In order to output an advertisement for the business in the advertising space provided by the business operator device, the payment business distributes advertisement information and causes the advertisement to be output to the business that is the advertisement target. (8) A business operator who views the output advertisement purchases merchandise sold by the advertiser introduced in the advertisement.

As described above, in the advertising system 1, businesses that own advertising media and are advertising targets can receive compensation for providing business information and advertising spaces. The source of this compensation can be obtained from compensation for advertising requests from advertisers.

<2-1. Pre-registration>
FIG. 3 is a diagram illustrating an example of a processing flow when pre-registering information necessary for placing an advertisement in the advertising system 1. In addition, in the examples of FIGS. 3 and 4, an example is shown in which an advertisement and a business operator or a business operator device are matched in advance (in other words, they are combined), and an advertisement is output to the matched business operator or business operator device. However, the output mode of advertisements related to the present invention is not limited to this. For example, matching may be performed each time an advertisement is output, or advertisements may be output to businesses or business device devices that match the advertising conditions without any particular matching.

(1a) As shown in FIG. 3, the advertiser device 200 provides the server device 100 with advertiser information regarding the advertiser. (2a) The acquisition unit 112 of the server device 100 acquires the provided advertiser information. (3a) The registration unit 113 registers the acquired advertiser information in the advertisement storage unit 142.

Advertiser information may include, for example, advertiser identification information to identify the advertiser, the advertiser's representative, the advertiser's name, location, and/or contact information (e.g., telephone number, email address, website account). (e.g. name), payment account information indicating a payment account such as an account used by the advertiser.

The advertiser information may include, for example, incentive information indicating an incentive to be given to a business operator by outputting an advertisement for the business operator. The content of this incentive may be registered at the request of the advertiser when the source is used as consideration for an advertisement request paid by the advertiser. The advertiser information may include, for example, payment account information and/or payment method information of an account used by the advertiser. The incentive given to a business operator may be, for example, a coupon that can be used for a service or product provided by an advertiser, or a transfer of a predetermined amount of money to an account designated by the business operator.

Payment method information is information regarding payment methods used by users such as advertisers and businesses. Payment method information includes, for example, type information indicating the type of payment method (e.g., credit card payment, debit card payment, electronic money payment, etc.), payment method identification information for identifying the payment method (e.g., card number, account number, etc.). number, etc.), payment provider identification information that provides the payment method, user identification information of the user who uses the payment method, etc.

(1b) The advertiser device 200 requests the server device 100 to set advertising conditions regarding advertisements for businesses. (2b) The receiving unit 111 of the server device 100 receives the requested advertising condition settings. (3b) The registration unit 113 of the server device 100 registers advertising condition information indicating the set advertising conditions in the advertising storage unit 142. Advertising conditions may be set, for example, for each advertiser, for each specific category (for example, for each brand of product or service, for each business, etc.), or for each advertisement. In this example, an example will be described in which advertising conditions are set for each advertisement.

The advertising conditions may, for example, limit the output destination of the advertisement. In this case, the advertising condition information includes, for example, the type of business to which the advertisement is output (e.g., the location area of the office or store, industry type, business scale, etc.), device restriction information that restricts the device to which the advertisement is output, and /Or it may include agreeing to the acquisition and utilization of information about the business to which the advertisement is output, including verifying the effectiveness of the advertisement. The device restriction information may include, for example, items similar to the device information described below, and each item may specify what is allowed (for example, if it is a device type, it may specify what is allowed), etc. ).

The advertising conditions may, for example, define the output mode of the advertisement. In this case, the advertising condition information includes, for example, the output destination medium (for example, a website, a specific application other than a web browser, etc.), the output timing (for example, the number of outputs in a predetermined period, day of the week, time of day, period, etc.), etc. May include.

(4a) The business server 310 provides the server device 100 with business information regarding the business. (5a) The acquisition unit 112 of the server device 100 acquires the provided business information. (6a) The registration unit 113 of the server device 100 registers the acquired company information in the company storage unit 141.

(4b) The business server 310 requests the server device 100 to set the output for the advertisement for businesses via the output setting interface. (5b) The receiving unit 111 of the server device 100 receives the requested output settings. (6b) The registration unit 113 of the server device 100 registers output setting information indicating the set contents in the advertisement storage unit 142.

The output setting interface is a user interface for accepting output settings for advertisements for businesses. Hereinafter, the output setting interface will also be referred to as "output setting UI." The output setting UI may be, for example, a dashboard (hereinafter also simply referred to as "dashboard") that compiles operation input means for the business operator to make various settings and requests in the advertising system 1.

The output setting information may set, for example, the output destination medium, output mode (for example, screen output, audio output, or both), output timing, and the like.

(7) The matching unit 114a1 of the server device 100 matches advertisement A requested by the advertiser with a business operator or a business operator device. For example, if the advertising conditions of advertisement a are that "the business operator runs a beauty salon" and "the business operator device is a device with a web browser installed," the matching unit 114a1 The first terminal device 320a, which is a tablet owned by businessman A1 who runs a beauty salon and has a web browser installed, is matched as the output destination of advertisement a. On the other hand, the matching unit 114a1 does not match the second terminal device 320b, which is a POS cash register terminal without a web browser installed, even if the second terminal device 320b is a device owned by a business operator A1 that runs a beauty salon. As another example, if the advertisement condition of advertisement a is "there is a beauty salon that is independently managed by the owner," the matching unit 114a1 matches advertisement a with private business operator A2. You may. In other words, the matching unit 114a1 matches all devices owned by the business operator A2 as output destinations of the advertisement a. The identifying unit 114a identifies the business operator device matched with the advertisement a by the matching unit 114a1 as a business operator device that outputs advertisement information for businesses.

(8) The registration unit 113 of the server device 100 registers the result of the matching, that is, the business operator device specified as the output destination of the advertisement a, in the advertisement storage unit 142.

<2-1. Pre-registration＞
FIG. 4 is a diagram showing an example of the flow of processing when placing an advertisement in the advertising system 1.

(1) The output unit 114 of the server device 100 refers to various information registered in the advertisement storage unit 142 and the operator storage unit 141, and outputs the advertisement a to the first terminal device 320a. Generate advertising information. (2) The output unit 114 transmits the generated advertisement information to the first terminal device 320a via the communication unit 130.

Advertising information includes, for example, content information indicating the type and format of content for outputting advertisements, text data (including HTML data) for displaying advertisements, and image data (still images and videos) for displaying advertisements. ), audio data for outputting the audio of the advertisement, a URL for accessing the data for outputting the advertisement, etc.

(3) The first terminal device 320a receives the transmitted advertisement information and outputs the advertisement a on a website, native application screen, etc. to the representative, employee, etc. of the business. (4) The output unit registers the history of outputting this advertisement a to the first terminal device 320a in the advertisement storage unit 142 as advertisement output history information.

(4) The settlement unit 115 of the server device 100 charges the advertiser of the advertisement a for compensation for outputting the advertisement a, and on the other hand, the business operator A1 and the business operator A2 who provided the business information and caused the advertisement a to be output. shall make a settlement to pay the consideration (including the provision of incentives). The settlement unit 115 may, for example, make a settlement by subtracting the compensation for the advertisement output from the member store fee for the business operator A1, which is a member store of the payment means provided by the payment business operator. (5) Based on the result of the settlement, the settlement unit 115 issues a settlement instruction to receive payment from the advertiser for outputting advertisement a, and a payment instruction for receiving payment from the advertiser for providing information and placing advertisement a. A payment instruction for making the payment is sent to the payment infrastructure, which is the external system 500. (6) The payment infrastructure performs payment processing based on the payment instruction.

With the above configuration, the advertising system 1 can specify a business device or a business operator that matches the advertising conditions requested by the advertiser, and can cause the business device to output an advertisement based on this identification result. Therefore, advertisements can be output targeting business devices that meet the needs of advertisers, and advertisements for businesses can be efficiently output in BtoB marketing.

<3. Functional configuration of server device>
The functional configuration of the server device 100 according to this embodiment will be described with reference to FIG. 5. As shown in FIG. 5, the server device 100 includes a control section 110, a communication section 130, and a storage section 140.

The control unit 110 includes a reception unit 111, an acquisition unit 112, a registration unit 113, an output unit 114, a payment unit 115, and a verification unit 116.

[Reception Department]
The reception unit 111 receives various requests from the advertiser device 200, the business server 310, or other external devices.

The reception unit 111 may include, for example, a condition reception unit 111a. The condition receiving unit 111a receives advertising conditions regarding advertisements for businesses from the advertiser device 200 of the advertiser of the advertising information.

The reception unit 111 may include, for example, an incentive reception unit 111b. The incentive accepting unit 111b accepts registration of incentives to be given to businesses by, for example, outputting advertisements for businesses. The registration unit 113 may register incentive information indicating this accepted incentive in the advertisement storage unit 142.

The incentive information may include, for example, conditions for providing incentives, methods for providing incentives, conditions for incentive payment methods, and the like. Furthermore, incentives may be set for each business operator, or for each type of business operator, for example.

[Acquisition part]
The acquisition unit 112 acquires various information from the advertiser device 200, the business server 310, or other external devices. The acquisition unit 112 may acquire various information in any manner. The acquisition unit 112 may receive a message indicating the entered business information at any time when business information is input from the business on the dashboard screen. As another example, the acquisition unit 112 may receive, for example, a file indicating business information or advertiser information from the advertiser device 200 or the business server 310 in an event-driven or cyclical manner. As another example, the acquisition unit 112 may instruct an API implemented by the advertiser device 200 or the business server 310 to refer to information, and acquire information as a result of the reference.

The acquisition unit 112 acquires device information indicating one or more devices owned by the business operator from the business operator's device (the business server 310 or the terminal device 320).

Device information is information indicating a device owned by a business operator. Device information includes, for example, whether it is a portable device, device identification information for identifying the device, and the type of device (e.g., smartphone, tablet, laptop, desktop PC, POS register, and/or handheld terminal, etc.) , information indicating whether specific software (e.g., web browser, specific native application, etc.) has been installed, device IP address, device domain name, device location information (e.g. GPS information, etc.), device information. It may also include security status and the like. This security status may indicate, for example, whether anti-malware software has been installed, the presence or absence of a specific vulnerability, whether software with a high security risk is not installed, and the like.

For example, the acquisition unit 112 may acquire sales information indicating the sales of a member store from a member store device (for example, the business server 310 or the terminal device 320) of the member store, which is a business device. The sales information may indicate sales for each business operator, or may indicate sales for each store of the business operator.

For example, the acquisition unit 112 may acquire device information limited to information related to advertising conditions accepted by the condition reception unit 111a. This advertising condition may be, for example, a condition that limits devices that output advertising information. For example, if the advertising condition is a condition that limits the device of a business that outputs an advertisement such that "the location of the device is within Japan", the acquisition unit 112 may acquire the location information of the device as the device information. good. For example, the acquisition unit 112 may exclude device information unrelated to advertising conditions from acquisition targets.

Since device information includes a lot of highly confidential information, it may be necessary to minimize the amount of device information to be acquired. According to the above configuration, since the acquisition unit 112 acquires device information in accordance with advertisement conditions, it is possible to acquire information for efficiently outputting advertisements for businesses while ensuring security.

[Registration Department]
The registration unit 113 registers various requests received by the reception unit 111 and various information acquired by the acquisition unit 112 in the storage unit 140.

[Output section]
The output unit 114 causes a business device specified by a specifying unit 114a, which will be described later, to output advertisement information by referring to an advertisement storage unit 142 that stores advertisement information.

According to the above configuration, the output unit 114 can output the advertisement to a business device of a type suitable for the advertisement to be output or to a business device that has installed specific software compatible with the advertisement information. Therefore, it is possible to output an advertisement targeting a business device that matches the content of the advertisement, and it is possible to efficiently output an advertisement for business operators in BtoB marketing.

The output section 114 includes a specifying section 114a. The identifying unit 114a identifies, based on the device information acquired by the acquiring unit 112, a business device that outputs advertising information indicating an advertisement for businesses from among one or more business device devices. The identifying unit 114a may, for example, identify a device of a specific type (for example, a portable communication terminal such as a smartphone or a tablet) as the business device to which the advertisement is output. Further, the specifying unit 114a may specify, for example, a device on which specific software compatible with the advertisement information is installed as the business device to which the advertisement is output. Further, the specifying unit 114a may specify, for example, a device whose security status satisfies a certain standard as the business device to which the advertisement is output.

The identification unit 114a may include, for example, a matching unit 114a1. The matching unit 114a1 matches an advertiser's advertisement with a business operator or a business operator device. In the former case, in other words, the advertisement is matched with all devices owned by the business operator as output destinations of the advertisement. The specifying unit 114a specifies the business device that has been matched with the advertisement by the matching unit 114a1 as a device that outputs advertisement information for businesses.

When the business operator is a member store, the output unit 114 refers to the payment storage unit 141a that stores payment history information regarding the history of payments made by payment means executed at this member store, and selects the device specified by the identification unit 114a. Additionally, advertising information may be output based on this payment history information.

Payment history information includes, for example, business identification information of a business that has been paid by a customer using a payment method, identification information of a transaction partner who has made a payment (e.g., business identification information, etc.), product name, or Service name, customer information of the customer who made the payment, payment amount, payment method information of the payment method used for payment (for example, bank account number if payment was made by bank transfer, credit card number if payment was made by credit card) etc.) may also be included.

The output unit 114 identifies the sales of products and services based on payment history information, for example. Depending on the sales of the identified product or service, the output unit 114 outputs only advertisements related to the same type of product or service as the best-selling product or service, or preferentially outputs advertisements related to the same type of product or service to the business device. It's okay. Further, the output unit 114 may, for example, identify a transaction partner who has made payments for a number of times exceeding a predetermined threshold based on the payment history information, and may be of the same type as the specified transaction partner (for example, the same industry, the same service area, etc.). ) advertisements may be output on the operator device of the operator.

According to the above configuration, the output unit 114 can output an advertisement based on the sales of a specific product or service, the status of fund transfer in the business, and the like. Furthermore, the output unit 114 can output advertisements targeting industries with relatively large numbers of transactions. Furthermore, if the payment history is made by the payment means provided by the payment service provider, it is possible to prepare it on your own without any information provided by an external party. Therefore, the output unit 114 can more efficiently output advertisements for businesses in BtoB marketing.

For example, the output unit 114 may cause the device specified by the specifying unit 114a to output advertising information based on the sales information obtained by the obtaining unit 112. For example, if the output unit 114 determines that the statistical value of the sales amount (for example, the total value, average value, etc.) for a predetermined period is higher than the standard established for each industry or size, it proposes investment in the business operator. It is also possible to preferentially output advertisements with content that On the other hand, if it is determined that the statistical value of the sales amount in a predetermined period is lower than the standards set for each industry or scale, an advertisement proposing a loan to the business may be output preferentially.

The sales information is information indicating the sales of each business operator or each store in a predetermined period. The sales information includes, for example, business identification information or store identification information, sales amount, number of items sold, sales date and time for each sale, and the like.

The sales information may include, for example, POS data issued by a business device used in a business store. POS data includes, for example, the date and time when a product was purchased or a service was provided, the store where a product was purchased or a service was provided, the number of products purchased, the name of the product purchased or the name of the service provided, and the name of the product purchased or service provided. It may also include the price of the product. Further, the POS data may include customer information (for example, personal information of the customer) of the customer who purchased the product or provided the service and the type of customer (for example, the gender and age group of the customer).

According to the above configuration, the output unit 114 can output an advertisement based on the sales status of the member store. Therefore, the output unit 114 can more efficiently output advertisements for businesses in BtoB marketing.

For example, the output unit 114 refers to the business storage unit 141 that stores business information regarding business operators, and causes the device specified by the identification unit 114a to output advertisement information based on this business information. Good too. For example, the output unit 114 specifies advertisements to be output according to the business scale of the business operator (for example, if the scale is small and medium-sized, it specifies advertisements for small and medium-sized enterprises), and outputs only the specified advertisements or The specified advertisement may be outputted preferentially. For example, the output unit 114 specifies the advertisement to be output according to the corresponding area of the store of the business operator (for example, if the corresponding area is Tokyo, it specifies the advertisement for the store in Tokyo), and outputs the advertisement to be output based on the specified advertisement. The advertisement may be limited or the specified advertisement may be output preferentially.

Business information includes, for example, owner information about the owner of the business, store information about stores managed by the business (or stores with franchise contracts), establishment date, business scale, business payment account information (account information), and funds. Contains movement information and/or business sales information.

The business information may include, for example, public notice information. Publicly announced information is information regarding publicly announced businesses, and includes, for example, registration information and Internet information. Internet information is, for example, information posted on SNS, information published on each business's website (so-called corporate site), or EDINET (securities report etc. based on the Financial Instruments and Exchange Act). The information may be information disclosed in an electronic disclosure system related to disclosure documents.

The store information is information regarding the store of the business operator. Store information includes, for example, store identification information for identifying each store, store name, information indicating the products and services handled by the store, opening time, contact information, address, and corresponding area (e.g. , operating area, delivery area, etc.), and/or business dates and times.

According to the above configuration, the output unit 114 can output advertisements based on the actual situation and situation of the business operator and the business store. Therefore, the output unit 114 can more efficiently output advertisements for businesses in BtoB marketing.

The output unit 114 outputs, for example, incentive information indicating registered incentives to a business device (business server 310 or terminal device 320) along with an output setting interface for receiving output settings for advertisements for businesses. You may let them. According to such a configuration, the output unit 114 can increase the motivation of the business operator who accepts the advertisement placement by presenting the business operator with an incentive provided by accepting the advertisement placement. Therefore, when setting the output for advertisements for businesses, it is possible to encourage businesses to actively accept advertisements.

<Advertisement information output pattern>
Here, an example of an output pattern of advertisement information by the output section 114 (including the specifying section 114a) will be described with reference to FIG. 6. FIG. 6 is a table showing an example of an output pattern of advertisement information by the output unit 114. As shown in FIG. 6, for example, when liquor wholesaler A is the advertiser, the identifying unit 114a determines the identity of the business based on the business information of the business that outputs the advertisement and the store information of the business Identify the business type, store opening time, and corresponding area. Based on this specific result, the output unit 114 may output advertising information proposing the purchase of imported wine to a device owned by a hotel that has opened in the last three months.

[Payment Department]
Returning to FIG. 5, the explanation will be continued. Based on the settlement information stored in the storage unit 140, the settlement unit 115 pays a payment from an advertiser for placing an advertisement and a payment to a business operator for accepting the provision of information or placing an advertisement (granting an incentive). (including). For this purpose, the settlement unit 115 provides payment instructions for receiving payment from the advertiser for placing an advertisement, and payment instructions for providing information to the business operator and paying the consideration for placing the advertisement. and may be performed on the payment infrastructure, which is the external system 500.

The payment information may include, for example, the payment method for payment, payment account information of the account used for payment, payment conditions, etc.

[Verification Department]
The verification unit 116 verifies the effect of causing the business device to output the advertisement (calculates the degree of effect) based on the following history information.
・Advertisement output history information ・Advertisement viewing history information: Information indicating the history of viewing advertisements output to the operator's device. The acquisition unit 112 acquires it from the operator's device.
-Payment history information/Sales information: Information registered in the storage unit 140 after outputting an advertisement to the business operator's device

The verification unit 116 may transmit information indicating the result of the verification to the advertiser device 200 through the communication unit 130 in order to provide the advertiser with information.

[Communication Department]
The communication unit 130 transmits and receives various information to and from the advertiser device 200, the business device (the business server 310 and the terminal device 320), or other external devices via the network N.

[Storage]
The storage unit 140 stores various information regarding the advertising system 1. The storage unit 140 includes, for example, a business entity storage unit 141 and an advertisement storage unit 142. The business storage unit 141 stores business information. The advertisement storage unit 142 associates and stores advertiser information, advertisement information, output setting information, incentive information, and/or advertisement output history information.

<4. Operation example>
An example of the operation of the server device 100 will be described with reference to FIG. Note that the order of processing shown below is an example, and may be changed as appropriate.

As shown in FIG. 6, the condition receiving unit 111a of the server device 100 receives advertising conditions regarding advertisements for businesses from the advertiser device 200 of the advertiser of advertising information (S10). The acquisition unit 112 acquires device information from the operator's device based on this advertising condition. Specifically, the acquisition unit 112 acquires device information limited to information related to advertising conditions (S11).

Based on the device information, the identifying unit 114a of the server device 100 identifies a device that outputs advertisement information indicating an advertisement for the business operator from among one or more devices owned by the business operator (S12). The output unit 114 of the server device 100 causes the specified device to output this advertisement information by referring to the advertisement storage unit 142 that stores the above advertisement information (S13).

<5. Hardware configuration>
With reference to FIG. 8, an example of a hardware configuration when the server device 100 described above is implemented by a computer 800 will be described. Note that the functions of each device can also be realized by dividing into a plurality of devices.

As shown in FIG. 8, the computer 800 includes a processor 801, a memory 803, a storage device 805, an input I/F section 807, a data I/F section 809, a communication I/F section 811, and a display device. Contains 813.

Processor 801 controls various processes in computer 800 by executing programs stored in memory 803. For example, each functional unit included in the control unit 110 of the server device 100 can be implemented as a program that is temporarily stored in the memory 803 and mainly operates on the processor 801.

The memory 803 is, for example, a storage medium such as a RAM (Random Access Memory). The memory 803 temporarily stores program codes of programs executed by the processor 801 and data required when executing the programs.

The storage device 805 is, for example, a nonvolatile storage medium such as a hard disk drive (HDD) or flash memory. A storage device 805 stores an operating system and various programs for realizing each of the above configurations. In addition, the storage device 805 can also store a table for registering business information and advertisement information, and a DB for managing the table. Such programs and data are referenced by the processor 801 by being loaded into the memory 803 as needed.

The input I/F unit 807 is a device for receiving input from the user. Specific examples of the input I/F unit 807 include a keyboard, mouse, touch panel, various sensors, wearable devices, and the like. The input I/F unit 807 may be connected to the computer 800 via an interface such as a USB (Universal Serial Bus).

The data I/F unit 809 is a device for inputting data from outside the computer 800. A specific example of the data I/F unit 809 is a drive device for reading data stored in various storage media. It is also conceivable that the data I/F unit 809 is provided outside the computer 800. In that case, the data I/F section 809 is connected to the computer 800 via an interface such as a USB.

The communication I/F section 811 is a device for performing data communication with a device external to the computer 800 via the Internet N by wire or wirelessly. It is also conceivable that the communication I/F section 811 is provided outside the computer 800. In that case, the communication I/F section 811 is connected to the computer 800 via an interface such as a USB.

The display device 813 is a device for displaying various information. Specific examples of the display device 813 include a liquid crystal display, an organic EL (Electro-Luminescence) display, a wearable device display, and the like. Display device 813 may be provided outside computer 800. In that case, display device 813 is connected to computer 800 via, for example, a display cable. Further, when a touch panel is employed as the input I/F section 807, the display device 813 can be configured to be integrated with the input I/F section 807.

Note that the above embodiments are merely examples for explaining the present invention, and are not intended to limit the present invention to only the embodiments. Further, the present invention can be modified in various ways without departing from the gist thereof. Furthermore, those skilled in the art can adopt embodiments in which each element described below is replaced with equivalent ones, and such embodiments are also included in the scope of the present invention.

[Modified example]
Although the present invention has been described based on the above embodiments, the following cases are also included in the present invention.

[Modification 1]
Some of the functional units included in the control unit 110 of the server device 100 according to the above embodiment may be included in the advertiser device 200 or the business operator device.

[Modification 2]
In the above embodiment, an example has been described in which the server device 100 is provided with the company storage unit that stores the company information and the advertisement storage unit that stores the advertisement information. The operator device and the device of the external system 500 may be provided. For example, when referencing the provider storage section provided in the provider's device, you may use an API that the provider's device implements for the reference, or you may access the provider's device remotely using a scraping model, etc. You may.

1... Advertising system, 100... Server device, 110... Control unit, 111... Reception unit, 112... Acquisition unit, 113... Registration unit, 114... Output unit, 115... Settlement unit, 116... Verification unit, 130... Communication unit, 140... Storage unit, 200... Advertiser device, 300... Business operator system, 310... Business server, 320... Terminal device, 500... External system, 800... Computer, 801... Processor, 803... Memory, 805... Storage device, 807...Input I/F section, 809...Data I/F section, 811...Communication I/F section, 813...Display device.

Claims (8)

to the computer,
an acquisition function that acquires device information indicating one or more devices owned by the business operator from the business equipment of the business operator;
a specific function that identifies, based on the device information, a device that outputs advertising information indicating an advertisement for the aforementioned vendor from among the one or more devices;
realizing an output function that causes the identified device to output the advertising information by referring to an advertising storage unit that stores the advertising information;
program. The aforementioned merchant is a member store where payment methods can be used,
The output function refers to a payment storage unit that stores payment history information regarding the history of payments performed by the payment method at the member store, and sends the advertisement to the specified device based on the payment history information. output information,
The program according to claim 1. The acquisition function acquires sales information indicating sales of the member store from the member store device of the member store, which is the merchant device,
The output function causes the identified device to output the advertising information based on the sales information.
The program according to claim 2. The output function refers to a business storage unit that stores business information regarding the aforementioned business entity, and causes the specified device to output the advertising information based on the aforementioned business entity information.
The program according to any one of claims 1 to 3. to the computer;
further realizing a condition acceptance function for accepting advertising conditions regarding the advertisement for the aforementioned vendor from an advertiser device of the advertiser of the aforementioned advertising information;
The acquisition function acquires the device information limited to information related to the advertising conditions.
The program according to any one of claims 1 to 4. to the computer;
Further realizing an incentive reception function that receives registration of an incentive to be given to the previous article vendor by outputting an advertisement for the previous article vendor from an advertiser device of the advertiser of the advertisement information,
The output function causes the aforementioned business operator to output the registered incentive along with an output setting interface for accepting settings for outputting an advertisement for the aforementioned business entity.
The program according to any one of claims 1 to 5. an acquisition unit that acquires device information indicating one or more devices owned by the business operator from a business device of the business operator;
a specifying unit that specifies, based on the device information, a device that outputs advertising information indicating an advertisement for the aforementioned vendor from among the one or more devices;
an output unit that causes the identified device to output the advertising information by referring to an advertising storage unit that stores the advertising information;
Information processing device. The computer is
Obtaining device information indicating one or more devices owned by the aforementioned business operator from the business equipment of the business operator,
Based on the device information, from among the one or more devices, identify a device that outputs advertising information indicating an advertisement for the aforementioned vendor;
causing the identified device to output the advertising information by referring to an advertising storage unit that stores the advertising information;
Information processing method.

Images