JP2023151294A - Video streaming device, video streaming method, and video streaming program - Google Patents

Abstract

To provide a technique for sharing information on commodity purchase between viewers of video content.SOLUTION: A video streaming apparatus which distributes video content to a plurality of viewer terminals includes: a commodity data transmission unit which transmits, to the viewer terminals, commodity display data for displaying presentation information on a commodity, regarding some or all commodities of one or more commodities; a purchase commodity data receiving unit which receives data on a purchased commodity when a commodity included in the one or more commodities is purchased on one terminal out of the viewer terminals or terminals which are different from the viewer terminals; and a purchased commodity data transmission unit which transmits purchased commodity display data for displaying information on the purchased commodity based on the data on the purchased commodity, to the viewer terminals.SELECTED DRAWING: Figure 4

Description

Application for application of Article 30, Paragraph 2 of the Patent Act filed 1. December 12, 2021 and March 17, 2022 https://live. nicovideo. jp/watch/lv334083101 (December 12, 2021) https://live. nicovideo. Announced on jp/watch/lv335463033 (March 17, 2022)

The present invention relates to a video distribution device, a video distribution method, and a video distribution program.

In recent years, distribution of video content via networks has become commonplace. Services are widely provided that allow viewers to communicate with the distributor by posting comments, gifts, etc. during video content distribution.

As described in Non-Patent Document 1, a function is provided in which a viewer can purchase a gift or the like and post the purchased gift or the like along with a comment to the broadcaster.

“How to send Super Chat to your favorite VTuber! Explanation of the basic mechanism, usage, and precautions”, [online], [Retrieved March 18, 2020], Internet <https://otona- life. com/2021/08/01/76945/>

On the other hand, for video content, services are widely provided that allow viewers to purchase products through mail-order sales.

However, other viewers cannot know the fact that a video content viewer has purchased a product. Therefore, there is a need for a service that enhances communication through the purchase of products.

The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a technology that allows viewers of video content to share product purchase information.

A video distribution device according to a first aspect of the present invention is a video distribution device that distributes video content to a plurality of viewer terminals, and provides product presentation information regarding some or all of at least one product. a product data transmission unit that transmits product display data to be displayed to the plurality of viewer terminals; and at least one of the plurality of viewer terminals or a terminal different from the plurality of viewer terminals. When a product included in one product is purchased, a purchased product data receiving unit that receives data related to the purchased product; and a purchased product data receiving unit that receives data related to the purchased product to the plurality of viewer terminals based on the data related to the purchased product. A purchased product data transmitter that transmits purchased product display data for displaying information.

In the video distribution device according to the second aspect of the present invention, the display mode of the product presentation information can be changed based on user operations of the plurality of viewer terminals.

The video distribution device according to a third aspect of the present invention includes an inventory data receiving section that receives data regarding the inventory of the at least one product, and the product data transmitting section transmits the data regarding the inventory to the plurality of viewer terminals. Inventory display data for displaying information regarding inventory based on the information is sent.

In the video distribution device according to the fourth aspect of the present invention, the display mode of each product indicated by the product presentation information is based on the number of views or the number of purchases of each product indicated by the product presentation information. Can be changed based on

In the video distribution device according to the fifth aspect of the present invention, the purchased product display data is data for displaying an object that displays information regarding the purchased product on the plurality of viewer terminals.

In the video distribution device according to the sixth aspect of the present invention, the display mode of the object can be changed based on data regarding the purchased product.

In the video distribution device according to the seventh aspect of the present invention, the data regarding the purchased product includes identification information of the purchased product, and the display mode of the object displays the identification information of the purchased product. It can be changed as follows.

In the video distribution device according to the eighth aspect of the present invention, the purchased product display data is data for displaying text data displaying information regarding the purchased product on the plurality of viewer terminals.

In the video distribution device according to the ninth aspect of the present invention, the text data includes information regarding the user who purchased the product.

In the video distribution device according to the tenth aspect of the present invention, the display mode of the text data can be changed based on user information of the user who purchased the product.

In the video distribution device according to the eleventh aspect of the present invention, the information regarding the user who purchased the product includes user identification information, and the display mode of the text data is based on the time when the product was purchased. It can be changed so that user identification information is displayed side by side.

In the video distribution device according to the twelfth aspect of the present invention, the display timing of the product presentation information on the plurality of viewer terminals can be changed according to the user ranks of the plurality of viewer terminals.

A video distribution method according to a thirteenth aspect of the present invention is an information processing method for distributing video content to a plurality of viewer terminals, and the method includes product presentation regarding some or all of at least one product. a step of transmitting product display data for displaying information to the plurality of viewer terminals; and a step of transmitting product display data for displaying information to the plurality of viewer terminals; If a product included in one product is purchased, receiving data regarding the purchased product; and displaying information regarding the purchased product on the plurality of viewer terminals based on the data regarding the purchased product. and transmitting purchased product display data.

The video distribution program according to the fourteenth aspect of the present invention is a video distribution program for distributing video content to a plurality of viewer terminals, and the video distribution program is a video distribution program that distributes video content to a plurality of viewer terminals, and the video distribution program is a video distribution program that distributes video content to a plurality of viewer terminals. Product data transmitting means for transmitting product display data for displaying presentation information to the plurality of viewer terminals, and any one of the plurality of viewer terminals or a terminal different from the plurality of viewer terminals. when a product included in the at least one product is purchased, a purchased product data receiving means for receiving data related to the purchased product; It functions as a purchased product data transmitting means for transmitting purchased product display data for displaying information regarding purchased products.

According to the present invention, it is possible to provide a video distribution device, a video distribution method, and a video distribution program that allow video content viewers to share product purchase information.

FIG. 1 is a diagram showing a schematic configuration of a video distribution system including a video distribution device according to an embodiment. FIG. 2 is a block diagram schematically showing a configuration example of the video distribution device according to the embodiment. FIG. 3 is a diagram schematically showing an example of a video distribution image displayed on a viewer terminal according to the embodiment. FIG. 4 is a diagram schematically showing another example of the video distribution image displayed on the viewer terminal according to the embodiment. FIG. 5 is a diagram schematically showing still another example of the video distribution image displayed on the viewer terminal according to the embodiment. FIG. 6 is a diagram schematically showing an example of a video distribution image in compact mode displayed on a viewer terminal according to the embodiment. FIG. 7 is a flowchart for explaining an example of the operation of displaying information regarding purchased products in the video distribution device of the embodiment.

Below, a video distribution device, a video distribution method, and a video distribution program according to embodiments will be described in detail with reference to the drawings.

(Configuration example)
FIG. 1 is a diagram showing a schematic configuration of a video distribution system including a video distribution device according to an embodiment.

The video distribution system includes a video distribution device 1, an EC (Electronic Commerce) server 2, a distributor terminal 3, and a viewer terminal 4. The video distribution device 1 can be communicatively connected to an EC server 2, a distributor terminal 3, and a viewer terminal 4 via a network. Note that although three viewer terminals 4 are illustrated in FIG. 1, the number of viewer terminals 4 is not limited to the illustrated number. Although one distributor terminal 3 is illustrated in FIG. 1, the number of distributor terminals 3 may be plural, and is not limited to the number shown.
Note that a plurality of video distribution sites including the video distribution device 1 may be provided. For example, the program according to the present embodiment may be live broadcasted from a plurality of video distribution sites by simultaneous distribution in which the same content is simultaneously distributed from a plurality of sites. Similarly, a plurality of shopping sites including the EC server 2 may be provided. By being able to purchase products from multiple shopping sites, the range and selection of products that can be purchased is expanded, and the advantage is that multiple favorite sites of broadcasters and viewers can be added to realize more interesting live commerce. be.

The video distribution device 1 is a server device that provides video distribution service via a network. The video distribution device 1 is an electronic device including a computer having an information processing function. The video distribution device 1 distributes video content data to the viewer terminal 4 based on the video content data received from the distributor terminal 3. The video distribution device 1 manages the progress of the video content and transmits data to the distributor terminal 3 and the viewer terminal 4 according to the progress of the video content. The progress indicates the progress of the content based on time or elapsed time. The video content may be live broadcast content or recorded video content. In the following description, the video content will be explained as live broadcast content. The video distribution device 1 communicates with the EC server 2 via the network, outputs various data related to electronic commerce, and receives processing results. The video distribution device 1 is an example of an information processing device. A configuration example of the video distribution device 1 will be described later.

The EC server 2 is a server device that provides a predetermined service to at least one of the distributor terminal 3 and the viewer terminal 4 via the network. The EC server 2 is an electronic device including a computer having an information processing function. For example, the EC server 2 communicates with at least one of the distributor terminal 3 and the viewer terminal 4 to provide electronic commerce (EC) services. The EC server 2 communicates with the video distribution device 1 via the network and processes information regarding electronic commerce. The EC server 2 outputs various data related to electronic commerce to the video distribution device 1. The EC server 2 may be an electronic device that provides existing EC services. A configuration example of the EC server 2 will be described later.

The distributor terminal 3 is an electronic device including a computer connectable to a content source such as a video camera. The distributor terminal 3 is, for example, a television receiver (including Internet TV), a PC (Personal Computer), a mobile terminal (for example, a tablet, a smartphone, a laptop, a feature phone, a portable game console, a digital music player, an e-book reader). etc.), a VR (Virtual Reality) terminal, an AR (Augmented Reality) terminal, etc., but is not limited to these.

The distributor terminal 3 includes, for example, at least one processor and a memory storing a program executed by the processor, and can realize various functions using software or a combination of software and hardware. It is configured. The distributor terminal 3 is an example of a terminal.

The viewer terminal 4 is an electronic device including a computer. The viewer terminal 4 is, for example, a television receiver (including Internet TV), a PC, a mobile terminal (for example, a tablet, a smartphone, a laptop, a feature phone, a portable game console, a digital music player, an e-book reader, etc.), a VR It may be a terminal, an AR terminal, etc., but is not limited to these.

The viewer terminal 4 includes, for example, at least one processor and a memory storing a program executed by the processor, and can realize various functions using software or a combination of software and hardware. It is configured.

The viewer terminal 4 is capable of receiving content data such as video content data from the video distribution device 1 and presenting the content to the viewer using display means, audio means, etc. (not shown). The viewer terminal 4 is an example of a terminal.

FIG. 2 is a block diagram schematically showing a configuration example of the video distribution device 1 according to the embodiment.
The video distribution device 1 shown in FIG. 1 includes a control section 11, a communication section 12, a storage section 13, and a clock section 14, as shown in FIG.

The control unit 11 constitutes a computer that corresponds to the central part of the video distribution device 1. The control unit 11 includes one or more processors. A processor is typically a CPU (Central Processing Unit) and/or a GPU (Graphics Processing Unit), but it may also be a microcomputer, an FPGA (Field Programmable Gate Array), or a DSP (Digital Signal Processor), etc. The control unit 11 includes a memory. The memory includes a ROM (Read Only Memory) as a nonvolatile memory area. The memory includes RAM (Random Access Memory) as a volatile memory area. The processor expands the program stored in the ROM or the storage unit 13 into the RAM. The control unit 11 controls the overall operation of the video distribution device 1 by causing the processor to execute a program loaded in the RAM.

The communication unit 12 is a communication interface that includes a NIC (Network Interface Card controller) for performing wired communication or wireless communication. The communication unit 12 communicates with the distributor terminal 3 and the viewer terminal 4 via the network.

The storage unit 13 may be realized by a nonvolatile storage medium such as a HDD (Hard Disk Drive) or an SSD (Solid State Drive). The storage unit 13 stores content data received from the distributor terminal 3. The content data may include image data such as live video content data for real-time distribution, video content data for time-shift distribution, and the like. Time-shift distribution includes distributing recorded video content in response to a user's request. Video content is also simply referred to as content. The storage unit 13 stores content data in association with content identification information. The content identification information is information that allows each content to be identified, and includes information such as a content ID or a content name. The storage unit 13 may store the content data in association with identification information (user identification information) of the distributor or the distributor terminal 3.

The storage unit 13 stores timeline data associated with content data. The timeline shows activities based on the progress time of the content and the like. Activities include events related to the contents of the content, information indicating operations of viewers or distributors during content distribution, information indicating data reception from the EC server 2, and data sent to the distributor terminal 3 or viewer terminal 4. Indicates information indicating transmission. The timeline data includes progress time, elapsed time, and activity. The progress time includes the distribution start time and distribution end time of the content, the start time and end time of each activity included in the content, and the like. The event indicates an item representing details of the content. The event includes, for example, an opening, an explanation, a free talk, a questionnaire, a game, an ending, and the like. The elapsed time indicates the elapsed time from the start of the content or the elapsed time from the start of each event. The viewer's or distributor's operations include input operations using buttons and the like included in the content. The input operation is also referred to as a click operation or a tap operation. The data received from the EC server 2 indicates information related to commercial transactions by viewers or distributors. The information related to commercial transactions includes identification information of the viewer or distributor who purchased the product (user identification information), the time at which the product was purchased, product identification information of the purchased product, purchase quantity, and the like. The purchased product indicates a product purchased by the user. Product identification information is also referred to as product identification information. The information related to commercial transactions includes product data, data related to purchased products, and data related to inventory, which will be described later. The product may be a tangible item that can be purchased on an EC site provided by the EC server 2. The product may be something that is actually delivered to the user who purchased the product, or may be a gift, points, etc. that can be used in a service provided by the video distribution device 1 or the EC server 2. The user identification information is unique identification information assigned to each viewer or distributor in order to individually identify the viewer or distributor. The user identification information may be a user ID, a user name, an icon indicating the user, or the like. Product identification information of purchased products is unique identification information assigned to each product in order to identify each product individually. The product identification information of the purchased product is also referred to as purchased product identification information. Commercial transaction information is also referred to as data regarding purchased products. The storage unit 13 stores timeline data in association with content identification information. In the following description, a viewer or a distributor may also be simply referred to as a user. The storage unit 13 may receive timeline data from the distributor terminal 3. The storage unit 13 may update the timeline data every time data is received from the EC server 2.

The storage unit 13 stores user information of the viewer or the viewer terminal 4. The user information may include identification information of the viewer or viewer terminal 4 (user identification information), data regarding purchased products, and the like. The data regarding the purchased product includes the time when the product was purchased, which is associated with the user identification information of the user who purchased the product, identification information of the purchased product, information indicating the purchased quantity, and the like. The user information includes information indicating user rank. The user rank indicates a classification of users that distinguishes members in stages. For example, the user rank includes ranks such as premium member and regular member. A premium member may be a member with a higher user rank than a regular member. The user rank may be a rank such as gold, silver, or bronze. Gold, silver, and bronze can be applied to users in descending order of user rank. The user information may include content viewing information, content viewing history, and the like. Viewing information is information indicating the viewing status of content. The viewing information may include identification information of the content being viewed. The viewing status includes statuses such as when the content is being viewed or when the content is being exited. The content viewing history includes information on content viewed in the past. The storage unit 13 can store the user information of the distributor or the distributor terminal 3, as well as the user information of the viewer or the viewer terminal 4. In the following description, "distribute" may be read as "send."

The timer unit 14 includes an oscillation circuit and a variable PLL (Phase Locked Loop) for generating a clock signal, a counter circuit for counting the number of pulses of the clock signal, and the like. The timer unit 14 measures time based on the number of pulses counted. Note that the control unit 11 executes various controls at timings based on the number of pulses counted by the clock unit 14. Further, the control unit 11 counts the elapsed time from the start of the content based on the time measured by the clock unit 14, and determines whether a predetermined time has elapsed. The control unit 11 manages information on commercial transactions by viewers or distributors based on the time measured by the clock unit 14.

The functional configuration of the control unit 11 will be described below. The control unit 11 includes a content receiving unit 110, a product data receiving unit 111, a purchased product data receiving unit 112, an inventory data receiving unit 113, a content distribution unit 114, a product data transmitting unit 115, a purchased product data transmitting unit 116, and a progress management unit. 117. Each unit can be read as the control unit 11 or a processor.

The content receiving unit 110 receives video content data from the distributor terminal 3 via the communication unit 12. The video content data includes live broadcast content data. The video content data is data that can be identified by content identification information. In the following description, "receiving" may be replaced with "obtaining".

The product data receiving unit 111 receives data related to products from the EC server 2 via the communication unit 12. The data related to products indicates data associated with each of at least one product handled by the commercial transaction service provided by the EC server 2. The at least one product may be all products associated with the content identification information of the video content. The data regarding the product includes product identification information, product price, product detailed information, and the like. Product identification information is unique identification information assigned to each product to identify each product. The product identification information includes, for example, a product ID, a product name, an image showing the product, and the like. Images showing products include, for example, thumbnail images of products, icons, symbols, and the like. The product price indicates the unit price of each product. The detailed product information includes information such as the color, size, shape, and material of the product. The product data receiving unit 111 may receive data related to all or some products associated with the content identification information of the video content. The product data receiving unit 111 may receive data related to all or some products associated with content identification information of other video content. Data regarding products is also referred to as product data. Note that if a plurality of shopping sites including EC servers 2 are provided, the product data receiving section 111 may receive product data from the plurality of EC servers 2 via the communication section 12.

The purchased product data receiving unit 112 receives data regarding purchased products from the EC server 2 via the communication unit 12 . The data regarding the purchased product is information regarding the purchase of the product. The fact that a product has been purchased includes the fact that the product has been purchased. The data regarding the purchased product may include user identification information of the user who purchased the product, purchase time when the product was purchased, identification information of the purchased product, purchase quantity, and the like. The data regarding the purchased product may include the price, detailed information, etc. of the purchased product. Users who have purchased products may include viewers of the viewer terminal 4 who are viewing video content, viewers of the viewer terminal 4 who are viewing other video content, and distributors of the distributor terminal 3. .

The inventory data receiving unit 113 receives data regarding the inventory of at least one product from the EC server 2 via the communication unit 12. The data regarding inventory includes information indicating the number of products in stock associated with each product identification information. The data related to inventory may include information such as "only a few left" indicating that the number of items in stock is small. Data related to inventory may include information such as "sold out" indicating that the number of items in stock is zero. The data regarding inventory may include information such as "scheduled to arrive", "scheduled to arrive soon", etc., indicating the scheduled arrival of the product. The inventory data receiving unit 113 may acquire inventory-related data every time the inventory-related data is updated in the EC server 2. The EC server 2 may manage inventory-related data for each video content, or may manage inventory-related data for each product with respect to products associated with a plurality of video contents.

The content distribution unit 114 distributes video content data to the viewer terminal 4 via the communication unit 12. For example, the content distribution unit 114 obtains a distribution request from the viewer terminal 4 via the network. In response to the distribution request received from the viewer terminal 4, the content distribution unit 114 acquires the content data requested for distribution from the storage unit 13, and distributes the content data to the viewer terminal 4. The distribution request from the viewer terminal 4 may include user identification information and content identification information. The user identification information is information that identifies the user who has input the distribution request. In the following description, "in response" may be read as "based on".

The content distribution unit 114 may manage the start and end of content data distribution based on, for example, time information obtained from the clock unit 14, the content data distribution time, or timeline data. Note that the content distribution unit 114 starts and ends distribution of video content in such a manner that upon reception of content data, distribution of content is started in real time, and distribution of content is terminated upon completion of content data. may be managed.

Note that the content distribution unit 114 may distribute the video content stored in the storage unit 13 in response to input of a distribution request from the viewer terminal 4. In this case, the content distribution unit 114 may distribute the activity together with the content based on the timeline data.

Note that the content distribution unit 114 may immediately discard the distributed content data, but may buffer it for a predetermined period of time to enable replay or slow motion playback, for example.

The product data transmitter 115 transmits product display data to the viewer terminal 4. The product display data indicates data for displaying product presentation information on the viewer terminal 4 based on the data regarding the product received by the product data receiving unit 111. The product presentation information includes information generated based on at least part of the data regarding the product. Product display data is data that displays product presentation information in an identifiable manner. The product display data includes at least one of product identification information, an image showing the product, a product price, and detailed product information as product presentation information. Note that the product data transmitting unit 115 may transmit the product display data to the distributor terminal 3. In this case, the product display data indicates data for displaying product presentation information on the distributor terminal 3 based on the product data received by the product data receiving unit 111.

The product data transmitter 115 may change the timing of transmitting the product display data to the viewer terminal 4 according to the user rank.

The product data transmitter 115 transmits inventory display data to the viewer terminal 4. The inventory display data indicates data for displaying information regarding product inventory on the viewer terminal 4 based on the inventory-related data received by the inventory data receiving unit 113. Information regarding inventory includes information generated based on at least part of data regarding inventory. The inventory display data is data for displaying information regarding the inventory of each product in an identifiable manner. Inventory display data includes information regarding the inventory of each product, such as the number of items in stock associated with the product identification information, information indicating that the number of items in stock is low, information indicating that the number of items in stock is zero, and information indicating the expected arrival date. Contains at least one of the following. Note that the product data transmitting unit 115 may transmit the inventory display data to the distributor terminal 3. In this case, the inventory display data indicates data for displaying information regarding the inventory of the product on the distributor terminal 3 based on the data regarding the inventory received by the inventory data receiving unit 113.

The product data transmitting unit 115 transmits to the viewer terminal 4 data for displaying product presentation information in an identifiable manner based on information indicating the number of views of each product or information indicating the number of purchases. The display mode of each product indicated by the product presentation information on the viewer terminal 4 can be changed based on information on the number of views of each product or information on the number of purchases. Note that the product data transmitting unit 115 may transmit data for displaying product presentation information in an identifiable manner to the distributor terminal 3. In this case, the display mode of each product indicated by the product presentation information on the distributor terminal 3 can be changed based on the information on the number of views or the number of purchases of each product.

The purchased product data transmitting unit 116 transmits the purchased product display data to the viewer terminal 4. The purchased product display data indicates data for displaying information regarding the purchased product on the viewer terminal 4 based on the data regarding the purchased product received by the purchased product data receiving unit 112. The information regarding the purchased product includes information generated based on at least part of the data regarding the purchased product. The purchased product display data includes an object that displays information regarding the purchased product. An object that displays information about purchased products is also called a purchase object. The purchase object may be an object indicating that a product has been purchased. The purchase object may include purchased product identification information. The purchase object may include an image showing the purchased product, a product name of the purchased product, and the like. A purchase object may include information about a user who purchased a product. Information regarding the user may include user identification information. Information regarding the user may include data regarding purchased products associated with the user identification information. The display mode of the purchase object can be changed based on data regarding the purchased product. Regarding the display mode of the purchase object, for example, the display size, display color, etc. may be changed based on the number of purchased products included in the user information.

The purchased product display data includes text data that displays information regarding the purchased product. The text data displaying information regarding the purchased product may be text data indicating that the product has been purchased. The text data may include purchased product identification information. The text data may include information regarding the user who purchased the product. Information regarding the user may include user identification information. Information regarding the user may include information regarding purchased products associated with the user identification information. The display mode of text data can be changed based on user information. The display mode of the text data can be changed so that user identification information is displayed side by side based on the time when the product was purchased. Regarding the display mode of the text data, for example, the display order of user identification information, display size, display color, font, etc. may be changed based on the order of purchase indicating the order of times when products included in the user information were purchased.

Note that the purchased product data transmitting unit 116 may transmit the purchased product display data to the distributor terminal 3. In this case, the purchased product display data indicates data for displaying information regarding the purchased product on the distributor terminal 3 based on the data regarding the purchased product received by the purchased product data receiving unit 112.

The progress management unit 117 manages the progress of content based on timeline data stored in the storage unit 13. The progress management unit 117 detects the end of the video content.

A video distribution image in which product presentation information is displayed will be explained. FIG. 3 is a diagram schematically showing an example of a video distribution image displayed on the viewer terminal 4 of the embodiment.

FIG. 3 shows a video distribution image before the product included in the product presentation information is purchased. In the example shown in FIG. 3, the video distribution image includes at least an area A1 that displays video content and an area A2 that displays product presentation information. Area A2 includes product objects Ob21 to Ob26 that display each product included in the product presentation information. Product objects Ob21 to Ob26 can be combined or superimposed on video content using known techniques.

Product objects Ob21 to Ob26 indicate product presentation information. Product objects Ob21 to Ob26 display each product in an identifiable manner. Product objects Ob21 to Ob26 include product identification information. Product objects Ob21 to Ob26 include thumbnail images of products. Product objects Ob21 to Ob26 include product prices. Area A2 includes product objects that display product presentation information regarding some or all of at least one product. Area A2 may include a scroll bar, arrow buttons, or the like. The arrow buttons include at least one of a right arrow and a left arrow. The product object displayed in area A2 can be changed based on user operations via a scroll bar, arrow buttons, or the like. The user can move the product object displayed in area A2 left and right by operating the scroll bar or arrow buttons. Note that the direction in which the product object can be moved based on the user's operation is not limited to left and right, but may be movable in any set direction. Note that the product object displayed in area A2 may be changed based on a slide operation, a swipe operation, or the like by the user. The display mode of the product object displayed in area A2 can be changed to display or non-display based on user operation.

By performing a selection operation to select a product object, the user can purchase the product indicated by the product object. The selection operation includes a tap operation of tapping a product object, a click operation of clicking, or the like. When the user selects a product object, the user can access the EC site provided by the EC server 2. Users can purchase products via the EC site. The EC server 2 stores information regarding user purchases. The EC server 2 transmits information regarding the user's purchase to the video distribution device 1 as data regarding the purchased product. The video distribution device 1 receives data regarding the purchased product and stores it in the storage unit 13.

A video distribution image in which information regarding purchased products is displayed will be explained. FIG. 4 is a diagram schematically showing another example of a video distribution image displayed on the viewer terminal 4 of the embodiment.

FIG. 4 shows a video distribution image when a product included in the product presentation information is purchased. In the example shown in FIG. 4, the video distribution image includes at least an area A1 that displays video content, an area A2 that displays product presentation information, an area A3 that displays information about purchased products, and a purchase object Ob11. Area A2 includes product objects Ob21 to Ob26 that display each product included in the product presentation information. The product objects Ob21 to Ob26, the area A3 that displays information about the purchased product, and the purchase object Ob11 can be combined or superimposed on the video content using a known technique.

Area A3 displays text data that displays information regarding the purchased product. The text data includes identification information of the user who purchased the product. The text data may include identification information of the purchased product. The text data may include information identifying the location where the item was purchased. The place where the product was purchased is, for example, information provided by the EC server 2 that specifies the EC site. The text data is, for example, "Mr. AAA, Mr. BBB, and three others purchased product Y at X market." If there are multiple users who have purchased the product, the text data may be displayed in a manner such as "3 others" with user identification information omitted. If there are multiple users who have purchased the product, the text data may be displayed in such a manner that the identification information of the users is sorted in descending order of purchase time. The text data may display user identification information in different colors, different fonts, and different sizes in order of purchase time.

The purchase object Ob11 is an object that displays information regarding the purchased product. Purchase object Ob11 includes information indicating that a product has been purchased. The purchase object Ob11 may include product identification information of the purchased product. The purchase object Ob11 may include identification information of the user who purchased the product. The purchase object Ob11 includes, for example, a thumbnail image of the purchased product and a text image "Purchased". The purchase object Ob11 may be displayed as a pop-up notification every time a product is purchased. The period during which the purchase object Ob11 is displayed may be a predetermined period that is set in advance, or may be a predetermined period that can be updated as appropriate by an administrator or the like. The predetermined period is, for example, 1 second, 3 seconds, or 5 seconds. Purchase object Ob11 may be hidden after a predetermined period of time has elapsed since it was displayed.

Product objects Ob21 to Ob26 include inventory display data for displaying information regarding product inventory. Information regarding inventory may include the number of items in stock. Information regarding inventory may include a text image "Only a few left" indicating that inventory is low. Information regarding inventory may include a text image "SOLD OUT" indicating that the inventory is zero. Information regarding inventory may include a text image "Scheduled arrival" indicating the expected arrival of the product. A product object representing a product with zero inventory may be displayed in a manner that allows it to be distinguished from product objects representing other products. For example, a product object indicating a product whose stock quantity is zero may be displayed in such a manner that it cannot be selected by the user. A product object indicating a product whose stock quantity is zero may be displayed in a different display manner from product objects indicating other products. The display mode includes font color, size, font, background color, brightness or brightness, background pattern, frame color, blinking display, etc. A product object indicating a product whose stock quantity is zero may be hidden. Information regarding inventory can be combined or superimposed on the product objects Ob21 to Ob26 using a known technique. The display mode of the product objects Ob21 to Ob26 can be changed based on data related to inventory.

The display mode of the product objects Ob21 to Ob26 may be changed based on information on the number of views of each product or information on the number of purchases. The number of views indicates, for example, the number of times each product has been selected by a user. The number of views is, for example, the number of clicks or taps on a product by a user. The number of views may be the number of times a user accesses a product page on an EC site. The number of purchases indicates, for example, the number of purchases of each product by the user. The product objects Ob21 to Ob26 may be arranged from left to right in descending order of the number of views. The product objects Ob21 to Ob26 may be arranged from left to right in descending order of the number of purchases. Product objects Ob21 to Ob26 may include a display indicating a ranking based on the number of views or the number of purchases. Displays indicating rankings include, for example, "No. 1 in the number of views," "No. 1 in the number of purchases," "No. 1 in popularity," and the like.

FIG. 5 is a diagram schematically showing still another example of the video distribution image displayed on the viewer terminal 4 of the embodiment.

FIG. 5 shows a video distribution image when a product included in the product presentation information is purchased. In the example shown in FIG. 5, the video distribution image includes at least an area A1 that displays video content, an area A2 that displays product presentation information, an area A3 that displays information about purchased products, and objects Ob12 and Ob13. . Area A2 includes product objects Ob21 to Ob26 that display each product included in the product presentation information. Product objects Ob21 to Ob26, area A3 for displaying information regarding purchased products, and objects Ob12 and Ob13 can be combined or superimposed on video content using known techniques. The example shown in FIG. 5 shows a different display mode of the purchase object of the video distribution image shown in FIG. 4.

Area A3 displays text data that displays information regarding the purchased product, similar to FIG. 4.
Objects Ob12 and Ob13 are objects that display information regarding purchased products. Objects Ob12 and Ob13 are objects that indicate that each product has been purchased. Object Ob12 includes purchase objects Ob12-1, Ob12-2, and Ob12-3. Object Ob13 includes purchase objects Ob13-1 and Ob13-2. Each of purchase objects Ob12-1, Ob12-2, and Ob12-3 and purchase objects Ob13-1 and Ob13-2 includes information indicating that a product has been purchased, similarly to purchase object Ob11. For example, purchase objects Ob12-1, Ob12-2, and Ob12-3 are associated with the product indicated by product object Ob21. Purchase objects Ob12-1, Ob12-2, and Ob12-3 indicate that the product indicated by product object Ob21 has been purchased. Purchase objects Ob13-1 and Ob13-2 are associated with the product indicated by product object Ob24. Purchase objects Ob13-1 and Ob13-2 indicate that the product indicated by product object Ob24 has been purchased.

Objects Ob12 and Ob13 may include the same number of purchase objects as the number of purchased products. Objects Ob12 and Ob13 include a plurality of purchase objects shown in a stacked manner. The display order of the plurality of purchased objects may be changed depending on the time at which they were purchased. For example, the purchased objects may be arranged from the bottom in descending order of purchase time. The display size of a plurality of purchased objects may be changed depending on the time of purchase. For example, the sizes of purchased objects may be changed from large to small in order of purchase time. The display time of a plurality of purchased objects may be changed depending on the time of purchase. For example, the earlier the purchased object is, the longer the display time of the purchased object may be. The plurality of purchase objects Ob11 may be hidden after a predetermined period of time has elapsed after being displayed.

Note that the objects Ob12 and Ob13 may change the size of the purchase object according to the number of purchased products. For example, when three products indicated by product object Ob21 are purchased, object Ob12 may include a purchase object whose size is larger than the size of the purchase object indicating that one product was purchased. The size of the purchase object may be changed to a predetermined size depending on the number of purchased products. For example, if the standard size is one purchased product, and three purchased products, the object Ob12 may include a purchased object three times the standard size.

FIG. 6 is a diagram schematically showing an example of a video distribution image in compact mode displayed on the viewer terminal 4 of the embodiment. Compact mode indicates a display mode in which fewer images are displayed than in normal display mode. The normal display mode is also referred to as normal mode. Compact mode includes a simpler display than normal mode. The display mode can be switched between normal mode and compact mode based on user operation.

FIG. 6 shows a video distribution image when a product included in the product presentation information is purchased in the compact mode. In the example shown in FIG. 6, the video distribution image includes at least an area A1 that displays video content, an area A3 that displays information regarding purchased products, and a purchase object Ob14. The area A3 that displays information regarding the purchased product and the purchase object Ob14 can be combined or superimposed on the video content using a known technique.

The user can switch the display mode by performing a click operation or a tap operation at any position within the area A1. For example, in the normal mode, when the user performs a click operation or a tap operation at any position within the area A1, the display mode changes from the normal mode to the compact mode. Note that the video distribution device 1 may change the display mode based on a user's input operation via a mode change button or the like provided within the area A1 or outside the area A1.

The compact mode may include at least one of area A3 and purchase object Ob14. The display mode may be switched by an operation by an administrator, a distributor, or the like.

Although the display examples of video distribution images displayed on the viewer terminal 4 have been described with reference to FIGS. 3 to 6, the display examples on the viewer terminal 4 are not limited thereto.

(Operation example)
The operation of the video distribution device 1 will be explained.
The processing procedure described below is only an example, and each process may be changed as much as possible. Regarding the processing procedure, each process can be omitted or replaced depending on the embodiment, and new processes can also be added.

FIG. 7 is a flowchart for explaining an example of the operation of displaying information regarding purchased products in the video distribution device 1 of the embodiment.

In the following description, it is assumed that video content is distributed to a plurality of viewer terminals 4, and product presentation information regarding at least one product is displayed on the plurality of viewer terminals 4 viewing the video content. Note that the video distribution device 1 may display presentation information of the same product on the viewer terminal 4 that distributes a plurality of different video contents. Note that the video content may be distributed to the distributor terminal 3. In this case, the video distribution device 1 causes the distributor terminal 3 to display presentation information of at least one product. The EC server 2 may manage data related to products for each video content, or may collectively manage data related to products transmitted in a plurality of different video contents.

In the example below, a plurality of viewer terminals 4 are viewing the same video content distributed by the video distribution device 1, and the video content is distributed by simulcast from a distribution site different from the video distribution site that includes the video distribution device 1. A viewer terminal that is viewing the same video content as the video content that is being viewed by multiple viewer terminals 4, and a video content that is being viewed by multiple viewer terminals 4 is distributed by a different video distribution device 1. It is assumed that a product included in the product presentation information displayed on each terminal is purchased at either the viewer terminal viewing the video content or the distributor terminal 3. Note that "a plurality of viewer terminals 4" indicates viewer terminals 4 that are viewing the same video content.

The content receiving unit 110 acquires video content from the distributor terminal 3 used by the distributor (step S1). Content receiving section 110 stores video content in storage section 13 .

The content distribution unit 114 distributes the video content to the viewer terminal 4 of the viewer (step S2). In step S2, for example, the content distribution unit 114 receives a video content distribution request from the viewer terminal 4. The content distribution unit 114 acquires video content data stored in the storage unit 13 based on the content identification information included in the video content distribution request. The content distribution unit 114 distributes the video content data to the viewer terminal 4 as the distribution destination.

The product data receiving unit 111 receives product data from the EC server 2 (step S3). In step S3, for example, the product data receiving unit 111 acquires product data associated with the video content data from the EC server 2. Product data is also referred to as data related to products. The product data receiving unit 111 stores product data in the storage unit 13.

The product data transmitter 115 transmits the product display data to the viewer terminal 4 (step S4). In step S4, for example, the product data transmitting unit 115 transmits product display data for displaying product presentation information regarding some or all of the at least one product to the viewer terminal 4. The product data transmitter 115 may transmit inventory display data for displaying information regarding the inventory of each product to the viewer terminal 4 based on the inventory data received by the inventory data receiver 113. The product data transmitter 115 may transmit display data obtained by combining or superimposing inventory display data on product display data to the viewer terminal 4. The viewer terminal 4 displays product presentation information based on the product display data. The product data transmitter 115 may transmit changeable product display data to the viewer terminal 4 based on user operations on the viewer terminal 4 .

The product data transmitting unit 115 transmits product display data to the viewer terminal 4 that allows the display mode of the product to be changed based on information on the number of views of each product or information on the number of purchases indicated by the product presentation information. Good too.

The product data transmitter 115 may transmit product display data whose display timing can be changed according to the user rank of the viewer terminal 4 to the viewer terminal 4. Alternatively, the product data transmitter 115 may change the timing of transmitting the product display data to the viewer terminal 4 according to the user rank of the user using the viewer terminal 4. For example, the product data transmitting unit 115 may transmit product display data to the viewer terminal 4 of a user with a high user rank at an earlier timing than to other users.

The purchased product data receiving unit 112 receives data regarding the purchased product from the EC server 2 (step S5). In step S5, for example, the purchased product data receiving unit 112 receives from the EC server 2 information indicating that at least a product has been purchased. The purchased product data receiving unit 112 may receive the user identification information of the user who purchased the product, the purchase time when the product was purchased, the product identification information of the purchased product, and the purchased quantity. When a product included in at least one product is purchased on any one of the plurality of viewer terminals 4 or a terminal different from the plurality of viewer terminals 4, the purchased product data receiving unit 112 receives an EC Data regarding purchased products is received from the server 2. Purchased product data receiving section 112 stores data related to purchased products in storage section 13 .

The purchased product data transmitting unit 116 transmits purchased product display data for displaying information regarding the purchased product to the viewer terminal 4 (step S6). In one example, the purchased product data transmitting unit 116 transmits to the viewer terminal 4 data for displaying on the viewer terminal 4 an object that displays information regarding the purchased product. The purchased product data transmitting unit 116 may transmit purchased product display data that allows the display mode of the object to be changed based on the data regarding the purchased product to the viewer terminal 4. For example, the purchased product data transmitting unit 116 may transmit to the viewer terminal 4 purchased product display data that can be changed to display identification information of the purchased product based on data related to the purchased product. In another example, the purchased product data transmitting unit 116 transmits purchased product display data to the viewer terminal 4 for displaying text data displaying information regarding the purchased product on the viewer terminal 4. The purchased product data transmitting unit 116 may transmit to the viewer terminal 4 data for displaying text data including information regarding the user who purchased the product on the viewer terminal 4. The purchased product data transmitting unit 116 may transmit purchased product display data that can change the display mode of text data to the viewer terminal 4 based on the user information of the user who purchased the product. For example, the purchased product data transmitting unit 116 may transmit purchased product display data to the viewer terminal 4 that can be changed to display user identification information side by side based on the time when the product was purchased.

The progress management unit 117 detects the end of the video content (step S7). In step S7, for example, the progress management unit 117 determines whether the video content has ended based on the timeline data stored in the storage unit 13. If the progress management unit 117 determines that the video content has ended (step S7: YES), the process ends. If the progress management unit 117 determines that the video content has not ended (step S7: NO), the process transitions from step S7 to step S5, and repeats steps S5 to S7.

Note that the progress management unit 117 may record the timing of transmitting the product display data to the viewer terminal 4 and the timing of transmitting the purchased product display data to the viewer terminal 4 in the timeline data.

(effect)
As described above, according to the present embodiment, a video distribution device that distributes video content to a plurality of viewer terminals is configured to display product presentation information regarding some or all of at least one product. When the product display data of at least one product is sent to multiple viewer terminals, and a product included in at least one product is purchased on any terminal among the multiple viewer terminals or a terminal different from the multiple viewer terminals. , receives data regarding the purchased product, and transmits purchased product display data for displaying information regarding the purchased product based on the data regarding the purchased product on a plurality of viewer terminals.
Thereby, the video distribution device can distribute video content, display product presentation information, and, when a product is purchased, display information indicating that the product has been purchased on a plurality of viewer terminals. Therefore, while viewing the video content, the user can directly access the EC site from the video content and purchase the product displayed in the video content. Additionally, the user can obtain information indicating that other users have purchased products in real time. In this way, the video distribution device can share product purchase information between viewers while viewing video content, and can enhance communication between users through product purchases. Furthermore, by sharing information about products purchased by other users, the video distribution device can enhance a sense of solidarity among users and motivate users to purchase products.

According to this embodiment, the video distribution device changes the display mode of product presentation information based on user operations on a plurality of viewer terminals.
Thereby, for example, when the number of products included in the product presentation information is large, the video distribution device can change the product displayed on the viewer terminal by the user's operation. Further, the video distribution device can hide the product presentation information through a user's operation. Therefore, the user can display information about products that the user wants to see, and can easily select the product that he or she wants. Further, the user can hide the display of the product presentation information if the product presentation information is not needed. In this way, the video distribution device can improve the user's convenience in purchasing products.

According to this embodiment, the video distribution device transmits inventory display data for displaying information regarding inventory on a plurality of viewer terminals.
This allows the user to recognize product inventory without accessing the EC site. The video distribution device can increase convenience for users when purchasing products. Furthermore, the user can recognize products that are popular with other users, for example, based on information indicating products that are low in stock. The video distribution device can motivate users to purchase products based on information regarding inventory. In this way, the video distribution device can further enhance communication between users through the purchase of products.

According to the present embodiment, the video distribution device changes the display mode of each product indicated by the product presentation information based on the number of views or the number of purchases of each product indicated by the product presentation information. can do.
Thereby, the video distribution device can display the popularity of the product based on the information on the number of views or the information on the number of purchases, and can motivate the user to purchase the product. Further, the video distribution device can make it easier for the user to select popular products by changing the display order of products based on the number of views or the number of purchases, for example. In this way, the video distribution device can improve the user's convenience in purchasing products. Furthermore, the video distribution device can further enhance communication between users through product purchases.

According to this embodiment, the video distribution device displays objects that display information about purchased products on a plurality of viewer terminals. Thereby, the video distribution device can make it easier to visually recognize that another user has purchased the product. The user can intuitively recognize that another user has purchased the product. In this way, the video distribution device can improve convenience for the user by allowing the user to easily recognize information regarding the purchased product.

According to this embodiment, the video distribution device can change the display mode of the object based on data regarding the purchased product. Thereby, the video distribution device can visually and easily make the user recognize the time when the product was purchased, the identification information of the purchased product, the purchased quantity, etc. included in the data regarding the purchased product. For example, the video distribution device can change the display mode of the object to display the identification information of the purchased product. Thereby, the video distribution device can make the user easily recognize products purchased by other users. In this way, the video distribution device can improve convenience for the user by allowing the user to easily recognize information regarding the purchased product.

According to this embodiment, the video distribution device displays text data that displays information regarding purchased products on a plurality of viewer terminals. Thereby, the video distribution device can make the user recognize that another user has purchased the product using text information. The user can easily recognize that another user has purchased the product based on the text information. In this way, the video distribution device can improve convenience for the user by allowing the user to easily recognize information regarding the purchased product.

According to the present embodiment, the video distribution device displays text data that displays information about a user who purchased a product on a plurality of viewer terminals. Thereby, the video distribution device can easily identify other users who have purchased the product. By making the user recognize who has purchased the product, the video distribution device shares the fact of product purchase among the distributor, the performer of the video content, and the viewer. Communication between performers and viewers can be activated. Furthermore, it is possible to increase empathy with other users and motivate the user to purchase the product. In addition, the video distribution device allows the user to display the information that the user has purchased to other users, thereby motivating the user to purchase the product. In this way, the video distribution device can further enhance communication between users through the purchase of products.

According to this embodiment, the video distribution device can change the display mode of text data based on the user information of the user who purchased the product. Thereby, the video distribution device can visually and easily make the user recognize the time when the product was purchased, the identification information of the purchased product, the purchased quantity, etc. included in the data regarding the purchased product. For example, the video distribution device can be changed to display user identification information side by side based on the time when the product was purchased. Thereby, the video distribution device can easily make the user recognize when the product was purchased. A video distribution device allows a user to display purchase information to other users, thereby sharing the fact of product purchase among the distributor, the performer of the video content, and the viewer. Communication between performers and viewers of content can be activated. Furthermore, the video distribution device can motivate users to purchase products sooner.

According to this embodiment, the video distribution device can change the display timing of product presentation information on a plurality of viewer terminals according to the user ranks of the plurality of viewer terminals. Thereby, the video distribution device can give the user an opportunity to purchase a product preferentially according to the user rank. The video distribution device can motivate the user to increase the user rank in order to purchase products preferentially.

[Other embodiments]
In the above-described embodiment, the video distribution device 1 has been described as an example in which live broadcast content is distributed to the viewer terminal 4. However, the video distribution device 1 may also distribute time-shifted video content to the viewer terminal 4. good. The time-shifted video content is recorded live video content that was previously delivered to the viewer terminal 4 in real time.

The content distribution unit 114 distributes the video content and timeline data stored in the storage unit 13 to the viewer terminal 4. The timeline data includes the timing of transmitting the product display data saved when the video content was distributed in real time to the viewer terminal 4, and the timing of transmitting the purchased product display data to the viewer terminal 4.

The product data transmitting unit 115 transmits the product display data stored in the storage unit 13 to the viewer terminal 4 based on the timeline data.

The purchased product data transmitting unit 116 transmits the purchased product display data stored in the storage unit 13 to the viewer terminal 4 based on the timeline data.

The user can select a product object included in the product display data displayed based on the timeline data. When the user selects a product object, the user can access the EC site provided by the EC server 2. Users can purchase products via the EC site. The EC server 2 stores information regarding user purchases. The EC server 2 updates data regarding product inventory.

In this example, the video distribution device shares product purchase information among viewers while viewing video content while maintaining a sense of real time, similar to live broadcast content, and communicates between users through product purchases. It is possible to improve the quality of life. Further, even while viewing recorded video content, the user can purchase products based on product presentation information displayed in the video content. By sharing information about products purchased by other users, the video distribution device can enhance a sense of solidarity among users and motivate users to purchase products.

In the embodiment described above, the video distribution device 1 is described as an example in which the video distribution device 1 transmits product display data for displaying product presentation information regarding products that can be purchased on an EC site provided by the EC server 2 to the viewer terminal 4. However, the video distribution device 1 may transmit data for displaying a game such as a lottery or gacha to the viewer terminal 4 as product display data. In this case, the product display data may display presentation information of different products depending on the result of the game. For example, if the product display data is a lottery, the control unit 11 transmits image data displaying the lottery to the viewer terminal. The control unit 11 acquires user operations on the lottery image data. The control unit 11 transmits the lottery results to the viewer terminal based on user operations. The lottery results may be data related to products. The control unit 11 transmits product display data for displaying product presentation information indicating the lottery results to the viewer terminal. The user can access the EC site provided by the EC server 2 by performing a user operation to select a product. The control unit 11 receives data related to the product from the EC server 2 . The control unit 11 transmits purchased product display data. The control unit 11 may transmit purchased product display data including information such as "XX won".

In this example, the video distribution device can share information indicating the results of a game or the like between viewers while viewing video content, thereby enhancing communication between users.

In the above-described embodiment, an example has been described in which the video distribution device 1 transmits display data obtained by combining or superimposing video content, product display data, and purchased product display data to the viewer terminal 4, but the present invention is not limited to this. . The video distribution device 1 separately transmits the video content, product display data, and purchased product display data to the viewer terminal 4, and the viewer terminal 4 synthesizes or superimposes the product display data and the purchased product display data on the video content. The displayed display data may be displayed on a display device or the like.

Although an example in which the video distribution device 1 includes the storage unit 13 has been described, the present invention is not limited to this. The storage unit 13 may be included in a device different from the video distribution device 1.

Note that the video distribution device may be realized by one electronic device, as described using the video distribution device 1 as an example, or may be realized by a system in which functions are distributed among multiple electronic devices.

The program may be transferred while being stored in the electronic device, or may be transferred without being stored in the electronic device. In the latter case, the program may be transferred via a network or may be transferred while being recorded on a recording medium. The recording medium is a non-transitory tangible medium. The recording medium is a computer readable medium. The recording medium may be any medium capable of storing a program and readable by a computer, such as a CD-ROM or a memory card, and its form is not limited.

Note that the present invention is not limited to the above-described embodiments, and can be variously modified at the implementation stage without departing from the gist thereof. Moreover, each embodiment may be implemented in combination as appropriate, and in that case, the combined effect can be obtained. Furthermore, the embodiments described above include various inventions, and various inventions can be extracted by combinations selected from the plurality of constituent features disclosed. For example, if a problem can be solved and an effect can be obtained even if some constituent features are deleted from all the constituent features shown in the embodiment, the configuration from which these constituent features are deleted can be extracted as an invention.

1... Video distribution device, 2... EC server, 3... Distributor terminal, 4... Viewer terminal, 11... Control unit, 12... Communication unit, 13... Storage unit, 14... Time measurement unit, 110... Content receiving unit, 111 ...Product data receiving section, 112...Purchased product data receiving section, 113...Inventory data receiving section, 114...Content distribution section, 115...Product data transmitting section, 116...Purchased product data transmitting section, 117...Progress management section, A1~ A3...Area, Ob11...Purchase object, Ob12...Object, Ob12-1 to Ob12-2...Purchase object, Ob13...Object, Ob13-1 to Ob13-2...Purchase object, Ob21 to Ob26...Product object.

Claims (14)

A video distribution device that distributes video content to multiple viewer terminals,
a product data transmitter that transmits product display data for displaying product presentation information regarding some or all of at least one product to the plurality of viewer terminals;
When a product included in the at least one product is purchased at any one of the plurality of viewer terminals or a terminal different from the plurality of viewer terminals, the purchase receives data regarding the purchased product. A product data receiving section,
a purchased product data transmission unit that transmits purchased product display data for causing the plurality of viewer terminals to display information regarding the purchased product based on the data regarding the purchased product;
A video distribution device comprising: The display mode of the product presentation information can be changed based on user operations of the plurality of viewer terminals.
The video distribution device according to claim 1. comprising an inventory data receiving unit that receives data regarding the inventory of the at least one product;
The product data transmitting unit transmits inventory display data for causing the plurality of viewer terminals to display inventory-related information based on the inventory-related data.
The video distribution device according to claim 1 or 2. The display mode of each product indicated by the product presentation information can be changed based on the number of views or the number of purchases of each product indicated by the product presentation information.
The video distribution device according to any one of claims 1 to 3. The purchased product display data is data for displaying an object displaying information regarding the purchased product on the plurality of viewer terminals.
The video distribution device according to any one of claims 1 to 4. The display mode of the object can be changed based on data regarding the purchased product.
The video distribution device according to claim 5. The data regarding the purchased product includes identification information of the purchased product,
The display mode of the object can be changed to display identification information of the purchased product,
The video distribution device according to claim 6. The purchased product display data is data for displaying text data displaying information regarding the purchased product on the plurality of viewer terminals.
The video distribution device according to any one of claims 1 to 5. The text data includes information regarding the user who purchased the product.
The video distribution device according to claim 8. The display mode of the text data can be changed based on user information of the user who purchased the product.
The video distribution device according to claim 9. The information regarding the user who purchased the product includes user identification information,
The display mode of the text data can be changed to display the identification information of the user side by side based on the time when the product was purchased.
The video distribution device according to claim 10. The display timing of the product presentation information on the plurality of viewer terminals can be changed according to the user rank of the plurality of viewer terminals.
The video distribution device according to any one of claims 1 to 11. An information processing method for distributing video content to multiple viewer terminals, the method comprising:
transmitting product display data for displaying product presentation information regarding some or all of the at least one product to the plurality of viewer terminals;
If a product included in the at least one product is purchased at any one of the plurality of viewer terminals or a terminal different from the plurality of viewer terminals, receiving data regarding the purchased product. and,
transmitting purchased product display data for causing the plurality of viewer terminals to display information regarding the purchased product based on the data regarding the purchased product;
An information processing method comprising: A video distribution program that distributes video content to multiple viewer terminals,
computer,
Product data transmitting means for transmitting product display data for displaying product presentation information regarding some or all of at least one product to the plurality of viewer terminals;
When a product included in the at least one product is purchased at any one of the plurality of viewer terminals or a terminal different from the plurality of viewer terminals, the purchase receives data regarding the purchased product. Product data receiving means;
Purchased product data transmitting means for transmitting purchased product display data for causing the plurality of viewer terminals to display information regarding the purchased products based on the data regarding the purchased products;
A video distribution program that functions as