JP2023125324A - Information processing device, information processing method, and program - Google Patents

Abstract

To provide an information processing device, an information processing method, and a program, configured to provide a privilege to a user and motivate the user to continuously purchase commodities.SOLUTION: An information processing device 100 comprises: an individual information acquisition unit 145 that acquires, in association with a user identifier, individual information assigned to each of products; a first issuance processing unit 161 that, when the individual information acquisition unit 145 acquires the individual information, issues privilege information in association with the user identifier corresponding to the individual information, the privilege information being used to exercise a right related to a first privilege; and a point accumulation unit 160 that, when the individual information acquisition unit 145 acquires the individual information, accumulates point information in a point information storage unit 112 in association with the user identifier corresponding to the individual information, the point information being related to points to be offered to a user. The privilege can be provided to the user and motivation of the user to continuously purchase products can be enhanced.SELECTED DRAWING: Figure 3

Description

The present invention relates to an information processing device, an information processing method, and a program that can provide benefits to users who own products.

BACKGROUND ART By giving benefits to users who have purchased or otherwise owned a product, the user's desire to purchase the product is sometimes promoted. Such benefits may be provided, for example, as part of a campaign limited to a limited period, region, or the like.

For example, Patent Document 1 listed below discloses a configuration of a content usage management device that grants different usage rights to users based on the usage period, number of times, etc. of the usage rights already granted in a campaign.

Patent Document 2 listed below describes the configuration of a campaign management device for effectively utilizing points awarded in various campaigns. The campaign management device receives data for applying for a campaign, outputs prize candidate data when the lottery result is a win, and receives request data corresponding to the selection. It is configured so that different prizes can be awarded depending on the request data.

Japanese Patent Application Publication No. 2020-128492 Japanese Patent Application Publication No. 2018-128896

Traditionally, when running a campaign that offers benefits to purchasers of products, for example, each campaign uses a predetermined method to confirm that they own the product, and if this can be confirmed, the benefits of the campaign can be redeemed. will be granted. However, with such conventional methods, there is a possibility that some users may not find the campaign attractive for each campaign, and it may be difficult to obtain the effect of promoting the user's desire to continue purchasing the product. There was a problem.

This invention was made in view of such a background, and provides an information processing device and an information processing device that can provide benefits to users and encourage users to continue purchasing products. The purpose is to provide methods and programs.

The information processing device of the first invention includes a point information storage section in which a user identifier for identifying a user and point information regarding points given to the user are stored in association with each other, and a point information storage section attached to each product. An individual information acquisition unit that acquires individual information in association with a user identifier, and when the individual information acquisition unit acquires individual information, the user corresponding to the individual information receives the benefit information for exercising rights related to the first benefit. When the first issuing processing unit issues the information in association with the identifier and the individual information acquisition unit acquires the individual information, the point information regarding the points to be given to the user is associated with the user identifier corresponding to the individual information and the point information is generated. The information processing apparatus includes a point accumulation section that accumulates points in a storage section.

With this configuration, benefits can be provided to the user, and the user's desire to continue purchasing products can be promoted.

In addition, with respect to the first invention, the information processing device of the second invention determines that the predetermined second issuance condition is satisfied for one user based on the point information stored in the point information storage unit. The information processing apparatus includes a second issuance processing unit that issues benefit information for exercising rights regarding the second benefit in association with a user identifier that identifies the user.

With this configuration, the user's desire to continue purchasing products can be effectively promoted.

Moreover, the information processing device of the third invention is provided with a user information storage section in which a user identifier for identifying a user and user information regarding the user are stored in association with each other, in addition to the second invention. The issuance processing unit is an information processing device that issues benefit information for exercising rights regarding the second benefit based on user information corresponding to the user to be issued.

With this configuration, the user's desire to continue purchasing products can be effectively promoted.

Further, the information processing device of the fourth invention, in contrast to the second or third invention, includes an instruction information acquisition unit that acquires instruction information regarding the second benefit input by the user, and the second issue processing unit , an information processing device that issues benefit information for exercising rights regarding a second benefit based on instruction information.

With this configuration, it is possible to present a second benefit that is more attractive to the user, thereby further promoting the user's desire to continue purchasing the product.

In addition, the information processing device of the fifth invention uses point information corresponding to the user stored in the point information storage unit for one user in accordance with any one of the second to fourth inventions. The information processing device includes a benefit presentation section that outputs benefit presentation information regarding a second benefit.

With this configuration, the user's desire to continue purchasing products can be effectively promoted.

In addition, the information processing device of the sixth invention, in accordance with any one of the second to fifth inventions, is configured to provide a second information processing device based on the acquisition result of the individual information corresponding to two or more user identifiers by the individual information acquisition unit. The information processing device includes a second benefit setting section that sets the content of the benefit.

With this configuration, it is possible to appropriately encourage two or more users to continue purchasing the product.

Further, in the information processing device of the seventh invention, in contrast to the sixth invention, the right regarding the second benefit is the right to apply for a sweepstakes that provides prizes, and the second benefit setting section is configured to provide information on individual information. The information processing device sets at least one of the number and value of prizes related to a sweepstakes based on a reception history so that the total amount of prizes related to the sweepstakes satisfies predetermined setting conditions.

With this configuration, it is possible to appropriately encourage two or more users of an appropriate prize to continue purchasing products.

Further, the information processing device of the eighth invention provides benefit information regarding any of the inventions 1 to 7, which is privilege information issued to the user and is related to rights exercisable based on instructions from the user. Outputs information indicating exercisable rights for one user based on the issued privilege storage section that is stored in association with the user identifier that identifies the user, and the information stored in the issued privilege storage section. The information processing apparatus also includes an exercise processing unit that exercises a right corresponding to privilege information issued to the user in response to an exercise instruction input by the user.

With this configuration, the benefits become more attractive to the user, and the user's desire to continue purchasing the product can be further promoted.

Further, in accordance with any one of the first to eighth inventions, the information processing device of the ninth invention provides a user information storage unit in which a user identifier for identifying a user and user information regarding the user are stored in association with each other. and a guidance information output unit that outputs guidance information regarding benefits to a terminal device used by a user based on user information.

With this configuration, the user's desire to continue purchasing products can be effectively promoted.

Further, the information processing device of the tenth invention provides a distribution information acquisition unit for acquiring distribution information regarding the distribution of a product corresponding to the individual information acquired by the individual information acquisition unit in accordance with any one of the first to ninth inventions. and an information output unit that outputs information to a user corresponding to the individual information using distribution information corresponding to the individual information.

With this configuration, attractive information can be output to the user according to the distribution information of the product.

In addition, the information processing device of the eleventh invention is configured to obtain or use a product corresponding to the individual information, which corresponds to the individual information acquired by the individual information acquisition unit, with respect to any one of the inventions 1 to 10. The information processing apparatus includes a situation information acquisition section that obtains situation information regarding the individual information, and an information output section that outputs information to the user corresponding to the individual information using the situation information corresponding to the individual information.

With this configuration, it is possible to output attractive information to the user according to the situation regarding the acquisition or use of the product.

Further, in the information processing device of the twelfth invention, in any one of the first to eleventh inventions, the first issue processing unit is configured to issue a predetermined number of issues when the individual information acquisition unit acquires the individual information. The information processing device issues benefit information for exercising rights related to the first benefit when it is determined that one issuance condition is satisfied.

With this configuration, benefits can be provided to the user in various ways, and the user's desire to continue purchasing products can be promoted.

Further, in the information processing device of the thirteenth invention, in contrast to the twelfth invention, when the individual information acquisition unit acquires individual information, the first issuance processing unit satisfies a predetermined first issuance condition. If the judgment is made, the first issuance processing unit issues benefit information for exercising rights regarding the first benefit, and the point accumulation unit accumulates point information, and the individual information acquisition unit If the first issuance processing unit determines that the predetermined first issuance conditions are not satisfied when individual information is acquired, the first issuance processing unit does not issue the benefit information, and the point accumulation unit does not issue the point information. An information processing device configured to perform storage.

With this configuration, benefits can be provided to the user in various ways, and the user's desire to continue purchasing products can be promoted.

Furthermore, in addition to the twelfth or thirteenth invention, the information processing device of the fourteenth invention includes a trigger information acquisition unit that acquires predetermined trigger information in association with a user identifier, and is an information processing device that has acquired trigger information corresponding to a user identifier corresponding to individual information.

With this configuration, it is possible to provide a benefit to a user who satisfies the conditions related to the trigger information, and it is possible to encourage the user's desire to continue purchasing the product.

Further, in the information processing device of the fifteenth invention, for any one of the twelfth to fourteenth inventions, the first issuance condition is the number of times individual information is acquired in a manner that satisfies a predetermined count condition. This is an information processing device that includes conditions related to.

With this configuration, the user's desire to continue purchasing products can be effectively promoted.

According to the information processing device according to the present invention, it is possible to provide benefits to the user and to encourage the user's desire to continue purchasing products.

A diagram showing an overview of an information processing system according to one embodiment of the present invention Block diagram of the information processing system Block diagram of the information processing device A diagram showing an example of user information stored in the user information storage unit in the information processing device A diagram showing an example of point information stored in the point information storage section in the information processing device. A diagram showing an example of information stored in the issued privilege storage section in the information processing device A diagram showing an example of information stored in the individual information storage unit in the information processing device A diagram showing an example of information stored in the product information storage unit in the information processing device A diagram showing an example of campaign information used in the information processing device Flowchart showing an example of the operation of the information processing device Flowchart showing an example of processing after receiving individual information by the information processing device Flowchart showing an example of the first benefit related process of the information processing device Flowchart showing an example of trigger information accumulation processing of the information processing device Flowchart showing an example of the second benefit related process of the information processing device Flowchart showing an example of exercise processing of the information processing device A diagram illustrating a specific example of the main screen of an application running on the terminal device. A diagram illustrating a specific example of an application acquisition screen that runs on the terminal device. A diagram illustrating a specific example of a screen after acquiring an application running on the terminal device. A diagram illustrating a specific example of a point exchange screen of an application running on the terminal device. A diagram illustrating a specific example of an exercise screen of an application running on the terminal device.

Hereinafter, embodiments of an information processing device and the like will be described with reference to the drawings. Note that in the embodiments, constituent elements with the same reference numerals perform similar operations, and therefore, repeated explanation may be omitted.

Note that the terms used below are generally defined as follows. Note that the meanings of these terms should not always be interpreted as shown here; for example, if they are individually explained below, they should also be interpreted in light of that explanation.

A product is something that has value. In the following embodiments, the products include, for example, canned drinks and bottled drinks sold in vending machines and stores, but are not limited thereto. For example, products may include food and drinks such as food and drinks, and other tangible items. Selling a product is not limited to selling it for a fee, but may also be interpreted to include distributing the product for free.

A user is a consumer who purchases, uses, or consumes a product.

Points are points that have monetary value and can be used like money in that they can be exchanged for products or prizes. In the following embodiments, points are given to users free of charge. For example, users can accumulate and use their own points. Note that the points are not necessarily limited to those expressed as scores. For example, information having a predetermined value whose exchange target is not specified at the time of possession may be called points.

A prize is an item, money, or other economic benefit that is provided free of charge to a user in a predetermined case. For example, the prize may be, for example, a product. Further, for example, the prize may be a coupon code, points, etc. that can be exchanged for products or other items.

A privilege is a benefit given to a user in a predetermined case, and is, for example, the right to receive a prize or the right to apply for a prize prize. By exercising the rights related to the given benefits, the user can receive the offer of prizes or apply for prizes related to the prizes. A user who has applied for a prize sweepstakes can receive the prize if he or she wins the prize.

Benefit information is information used by the user to exercise rights regarding benefits. For example, in a case where the right to receive a prize represented by the information is a privilege, the privilege information may be the premium itself, for example. For example, if the right to receive a prize is a benefit, the benefit information may be a coupon code that can be exchanged for the prize at the redemption location, or information for completing the procedure to receive the prize. etc. may be used. Further, for example, in the case where the right to apply for a sweepstakes is a privilege, the privilege information may be, for example, an identifier used in the procedure for applying for a sweepstakes, a flag indicating that it is possible to apply for a sweepstakes, It may also be an identifier or the like that indicates that the user has applied for a prize. Benefit information is issued to users who have been given benefits. Here, issuing may mean outputting to the user (for example, transmitting to the device used by the user), or it may mean outputting to the user (for example, transmitting to the device used by the user), or a storage section provided in the device that is associated with an identifier that identifies the user. It may also be to accumulate in

A sales promotion campaign (hereinafter simply referred to as a campaign) is a measure to encourage users to purchase products, use or consume products, etc. The products 10 related to the campaign (the products 10 targeted by the campaign) may be of one type or may be of many types. A plurality of predetermined types of products 10 belonging to a predetermined category may be targeted for the campaign.

An identifier for a certain matter is a character, code, etc. that uniquely indicates the matter. The identifier is, for example, an ID, but any type of information may be used as long as it can identify the corresponding item. That is, the identifier may be the name of the thing it represents, or may be a combination of codes so as to uniquely correspond to each other.

Acquisition may include acquiring items input by the user, etc., or information stored in the own device or another device (which may be pre-stored information or information stored in the device itself). It may also include acquiring information generated by performing information processing in the process. Obtaining information stored in another device may include obtaining information stored in another device via an API or the like, or may include obtaining information stored in another device via an API or the like, or may include obtaining information stored in another device via an API. It may also include acquiring the content (including the content of a web page, etc.). It may also include obtaining information in a different format based on the original information, such as obtaining information by performing optical character reading on the image. The method may also include reading an image of a one-dimensional code, a multidimensional code, or the like to obtain information represented by the image.

Furthermore, a so-called machine learning method may be used to obtain the information. For example, machine learning techniques can be used as follows. That is, a learning device that receives a specific type of input information and outputs the desired type of output information is configured using a machine learning method. For example, two or more sets of input information and output information are prepared in advance, and the two or more sets of information are given to a module for configuring a machine learning learning device to configure the learning device, and the configured learning device is Accumulate in storage. Note that the learning device can also be called a classifier. Note that the machine learning method may be, for example, deep learning, random forest, SVM, etc. Further, for machine learning, functions in various machine learning frameworks such as fastText, tinySVM, random forest, and TensorFlow, and various existing libraries can be used, for example.

Further, the learning device is not limited to one obtained by machine learning. The learning device may be, for example, a table showing the correspondence between input vectors based on input information and output information. In this case, the output information corresponding to the feature vector based on the input information may be obtained from the table, or the output information may be obtained using two or more input vectors in the table and parameters for weighting each input vector. A vector may be generated that approximates the feature vector based on the information, and final output information may be obtained using output information and parameters corresponding to each input vector used for generation. Further, the learning device may be, for example, a function representing a relationship between an input vector based on input information or the like and information for generating output information. In this case, for example, information corresponding to a feature vector based on input information may be obtained using a function, and output information may be obtained using the obtained information.

Outputting information means displaying it on a display, projecting it using a projector, printing it on a printer, outputting sound, sending it to an external device, storing it on a recording medium, processing it to other processing devices or other programs, etc. This is a concept that includes the delivery of results. Specifically, this includes, for example, displaying information on a web page, sending it as an e-mail, outputting information for printing, and the like.

Accepting information refers to accepting information input from input devices such as keyboards, mice, touch panels, etc., receiving information sent via wired or wireless communication lines from other devices, etc., receiving information from optical disks, magnetic disks, semiconductors, etc. This is a concept that includes receiving information read from a recording medium such as a memory.

Regarding various types of information stored in information processing devices, etc., updating refers to not only changing the stored information, but also adding new information to the stored information, or updating the stored information. This is a concept that includes erasing part or all of the data.

(Embodiment)

In the present embodiment, when the information processing device 100 acquires individual information attached to each product by associating it with a user identifier, the information processing device 100 associates the first benefit information with the user identifier for exercising rights regarding the first benefit. The system is configured to perform a first issuing process in which points are issued in association with a user identifier, and a point accumulation process in which points are accumulated in the storage unit 110 in association with a user identifier. Furthermore, the information processing device 100 is configured to perform a second issuance process of issuing second benefit information for exercising rights regarding the second benefit in association with a user identifier, based on point information for each user. ing. The information processing device 100 manages, for each user, benefit information that is issued and relates to rights that can be exercised based on instructions from the user, and outputs information indicating exercisable rights to the user. It may also be possible to accept exercise instructions from the user. The information processing device 100 may be configured to be able to perform the first issuing process when predetermined trigger information is acquired in advance in association with a user identifier. The information processing system 1 using the information processing device 100 configured as described above will be described below.

FIG. 1 is a diagram showing an overview of an information processing system 1 according to one embodiment of the present invention.

In this embodiment, the information processing system 1 may include an information processing device 100 and a terminal device 600 owned by a user. The information processing device 1 is used by two or more users. That is, the information processing system 1 can include two or more terminal devices 600. Other devices may be included in the information processing system 1.

The information processing device 100 and the terminal device 600 can communicate with each other via a network such as a local area network or the Internet.

Note that in FIG. 1, a portable information terminal device such as a so-called smartphone is shown as the terminal device 600, but the terminal device 600 is not limited to this. For example, it may be a tablet-type information terminal device, a personal computer (PC) such as a laptop computer, or it may be a device other than these. A user can use the information processing system 1 using the terminal device 600. The following example will be described assuming that a mobile information terminal device such as a smartphone is used as the terminal device 600, but the present invention is not limited to this.

As will be described in detail below, the information processing system 1 can be used when conducting a campaign related to the product 10. In the following description, a specific example of the product 10 is, for example, a canned beverage sold by a vending machine 700 or the like. The product 10 is not limited to this, and the product 10 is not limited to the vending machine 700, but may be sold at a store or the like.

In this embodiment, the campaign is carried out using the individual information display section 15 placed on the container of the product 10. The individual information display section 15 is, for example, an image representing individual information. That is, it can be said that the campaign is carried out using the individual information attached to the product 10. The individual information is, for example, a unique identifier assigned to each product 10. The individual information display section 15 is a two-dimensional code representing individual information. Note that the individual information display section 15 may display a character string indicating the identifier as it is, or may be a bar code, a multidimensional code, or the like. Further, the individual information display section 15 may be an RF tag or the like that stores individual information. The individual information display section 15 may be configured to display information for accessing a web page or the like for acquiring individual information. In this case, the user who has accessed using the information in the individual information display section 15 may acquire the individual information or be associated with the individual information. The individual information display section 15 is a sticker attached to the container of the product 10, but it is not a sticker that is printed on the product 10 or its container, or is attached to the product 10 by some other method. There may be. Information prepared for other purposes (eg, serial number, etc.) may also be used as individual information.

In this embodiment, the campaign can be carried out using the trigger information display section 709 provided in a predetermined manner. That is, it can be said that a campaign can be carried out using trigger information prepared in a predetermined manner. The trigger information is, for example, an identifier prepared for each campaign plan. Trigger information can be used as an identifier to identify two or more campaigns. The trigger information may be, for example, information indicating that the user is a target of a predetermined campaign. In other words, it can be said that a user associated with trigger information can become a target of a predetermined campaign corresponding to the trigger information. Note that only one identifier may be used as trigger information corresponding to one campaign, or two or more different identifiers may be used. Additionally, information that differs depending on location, period, or time may be used as trigger information, or information prepared for other purposes may be used as trigger information when implementing a campaign. good.

The trigger information display section 709 is, for example, an image representing trigger information. The trigger information display section 709 is displayed on, for example, the vending machine 700 where the user purchases the product 10. The trigger information display section 709 is a two-dimensional code representing trigger information. Note that the trigger information display section 709 may display a character string indicating the identifier as it is, or may be a bar code, a multidimensional code, or the like. Furthermore, the trigger information display section 709 may be an RF tag or the like that stores trigger information. The trigger information display section 709 may be configured to display information for accessing a web page or the like for acquiring trigger information. In this case, the user who has accessed using the information in the trigger information display section 709 may acquire the trigger information or be associated with the trigger information. The trigger information display section 709 is a sticker attached to the vending machine 700, etc., but it may also be provided on a bulletin board posted in other ways, or it may be an image displayed on a display etc. good. Instead of the trigger information display section 709, a trigger information output device that can output trigger information to the user or the user's terminal device 600 may be used, and the trigger information output device is, for example, built in the vending machine 700 or the like. may have been done.

For example, trigger information is prepared for each user segment that should be targeted by a campaign, and is provided to users in a location and in a manner that allows users corresponding to that user segment to obtain and recognize it. sell. For example, when the main target of a campaign is users belonging to a predetermined organization, etc., trigger information corresponding to the campaign is sent to the vending machine 700 installed in the organization, the store that sells the product 10 within the organization, etc. Trigger information display section 709 representing . By reading the trigger information display section 709 with the user's terminal device 600 or the like to obtain trigger information, the user can meet one of the conditions for using the campaign (which may also be referred to as the issuance conditions described later). can be fulfilled. That is, by arranging the trigger information in this way, it is possible to determine whether the user is a campaign target person based on whether or not the trigger information has been acquired.

Note that the vending machine 700 may be able to communicate with the information processing device 100 by being connected to the same network as the information processing device 100, the terminal device 600, etc., or may be able to communicate with the information processing device 100 by being connected to the same network as the information processing device 100, the terminal device 600, etc. The information processing device 100 may be communicatively connected to the information processing device 100 via the information processing device 100 . In this case, the configuration may be such that the information on the vending machine 700 is transmitted to the information processing apparatus 100 so that the information is managed by the information processing apparatus 100. Further, the information processing device 100 may be configured to be able to implement point-of-sale information management (POS) in a sales system including a vending machine 700 that sells the product 10 and a store.

In addition, in the following description, as an example of a campaign, it may be assumed that a first benefit and a second benefit are provided. Broadly speaking, the first benefit can be said to be a benefit that the user becomes able to obtain in response to the acquisition of new individual information, for example. Also, roughly speaking, the second benefit can be said to be a benefit that the user can obtain depending on the balance of points held by the user. Further, when a user acquires new individual information, predetermined points are given to the user. By accumulating points, the user can obtain a second benefit for any campaign.

FIG. 2 is a block diagram of the information processing system 1. FIG. 3 is a block diagram of the information processing apparatus 100.

The configuration of terminal device 600 will be described with reference to FIG. 2. The terminal device 600 includes a terminal storage section 610, a terminal reception section 620, a terminal reception section 630, a terminal processing section 640, a terminal output section 660, a terminal transmission section 670, and a sensor section 680.

The terminal storage section 610 includes an identification information storage section 615.

The identification information storage unit 615 stores a user identifier that can identify the terminal device 600. The user identifier is information that can identify the user who uses the terminal device 600. The user identifier may be an identifier unique to each terminal device 600, an identifier unique to each piece of software running on the terminal device 600 (for example, an identifier that identifies an account logged in for a function realized by the software), Various identifiers may be used, such as an identifier that identifies an account in a web service that may be utilized using device 600. More specifically, the user identifier may include account information of a user of an operation system that makes the terminal device 600 function, account information of a user who is logged in to a web service that can be accessed by the web browsing function realized by the terminal device 600, and the like. Various information can be used, such as cookies provided by web pages accessed through the web browsing function.

The terminal receiving unit 620 receives information transmitted from the information processing device 100 and other devices via the network. The terminal receiving section 620 stores the received information in, for example, the terminal storage section 610 so that the terminal processing section 640 and the like can acquire it.

The terminal reception unit 630 receives various input operations on the terminal device 600 by a user using the terminal device 600. The operation is performed using, for example, an input device (not shown), but is not limited thereto. The terminal reception unit 630 may, for example, accept an input operation using voice input through a microphone.

The terminal processing section 640 uses each section of the terminal device 600 to perform various information processing operations.

The terminal output unit 660 includes a display unit 661 that is a display device. The terminal output unit 660 outputs information by displaying it on the display unit 661, for example. Note that the method of outputting the information is not limited to this, and may be performed by outputting audio or the like from a speaker or the like.

The terminal transmitter 670 transmits, for example, information acquired by the terminal processor 640 or the like via the network.

The sensor section 680 includes a reading section 681 and a position information acquisition section 683. The reading unit 681 is configured to be able to read images captured by a camera, for example. The location information acquisition unit 683 is a location information sensor that can specify the location using, for example, GPS. Note that a reading device or a measuring device different from these may be used as the sensor section 680. The sensor unit 680 detects a detection target and outputs the obtained information. For example, the sensor unit 680 outputs an image captured using a camera. The obtained information is stored in, for example, the terminal storage unit 610 or the like.

Note that in this embodiment, terminal device 600 is configured to function as a code reader capable of reading barcodes, two-dimensional codes, multidimensional codes, and the like. Such a function is realized by a well-known configuration, and for example, the terminal processing unit 640 can acquire the reading result based on the information (image, signal indicating the reading result, etc.) acquired by the reading unit 681. It is sufficient if it is configured as follows.

The terminal device 600 transmits information to the information processing apparatus 100 through the terminal transmitting section 670 based on the user's operation accepted by the terminal accepting section 630. For example, the terminal device 600 transmits the acquired individual information and trigger information to the information processing device 100. Further, for example, the terminal device 600 transmits information input by the user to the information processing device 100. Preferably, these pieces of information are transmitted in association with the user identifier stored in the identification information storage section 615. That is, it is preferable that the terminal device 600 transmits a user identifier that can identify the user using the terminal device 600 to the information processing device 100 in association with individual information, trigger information, and the like.

Next, the configuration of the information processing device 100 will be explained.

As shown in FIG. 3, the information processing device 100 includes a storage section 110, a reception section 120, a reception section 130, a processing section 140, and a transmission section 170. The information processing device 100 is, for example, a server device.

The storage unit 110 includes a user information storage unit 111 , a point information storage unit 112 , an issued benefit storage unit 113 , an individual information storage unit 115 , a product information storage unit 116 , and a campaign information storage unit 118 .

The user information storage unit 111 stores a user identifier for identifying a user and user information regarding the user in association with each other. In this embodiment, user information is stored in association with a user identifier that is an identifier that identifies a user who uses the information processing system 1. User information can include various types of information. For example, the user information may include purchase history of the product 10 and other products, acquired individual information, acquired trigger information, acquired situation information, attribute values of other attributes, and the like. For example, the user information may include the user's place of residence, family structure, and other information. Note that the user information may include, for example, information acquired by a wearable terminal worn by the user, or information acquired from an external database in which user information is recorded. Further, the user information can be updated using, for example, information transmitted from the user or information acquired by the processing unit 140.

FIG. 4 is a diagram showing an example of user information stored in the user information storage unit 111 in the information processing apparatus 100.

In the figure, for the sake of explanation, user information is shown divided into information indicating user attribute values, etc., and individual information recorded in association with the user, but the data management method is limited to this. I can't do it. In the user information, attribute values such as the user's place of residence, generation, acquired trigger information, and acquisition date and time of the trigger information are recorded in association with the user identifier. In addition, each attribute value such as the individual information acquired by the individual information acquisition unit 145 as described later, the acquisition date and time of the individual information, and the location information acquired together with the individual information as described later The information is recorded in association with the user identifier of the user.

In addition, in this embodiment, since individual information is managed in association with product information as described later, it is assumed that the user information includes the purchase history regarding the product 10 to which the individual information is attached. You can say it. Further, a plurality of sets of trigger information and information such as the acquisition date and time may be recorded, or only a predetermined number of combinations that correspond to a predetermined rule may be recorded. The predetermined rules may be set as appropriate, such as, for example, what was acquired first, what was acquired last, what was acquired within a predetermined period of time, etc.

Returning to FIG. 3, the point information storage unit 112 stores a user identifier and point information regarding points given to the user in association with each other. It can be said that the point information includes, for example, information indicating the amount of points awarded for each user. For example, the history of point income and expenditure may be recorded as point information for each user. Further, the balance of points currently held by each user may be recorded as point information. That is, based on the information stored in the point information storage section 112, the balance of points currently held by at least one user can be specified. Note that the point information may be stored as user information. In that case, the point information storage section 112 may be considered to be included in the user information storage section 111.

FIG. 5 is a diagram showing an example of point information stored in the point information storage section 112 in the information processing apparatus 100.

In the figure, point information is recorded as information indicating the history of point income and expenditure. That is, the point information is recorded in such a manner that attribute values such as point balance, date and time, and information regarding the cause of the balance are associated with a user identifier. Note that information regarding the cause does not need to be included. Further, although the figure shows an example in which a predetermined amount of points are subtracted in accordance with the issuance of the second benefit, the present invention is not limited to this. In other words, points may be accumulated all the time. In this case, the second benefit may be configured so that it can be issued every time the cumulative value of points reaches a predetermined threshold.

Returning to FIG. 3, the issued benefit storage unit 113 stores benefit information issued to a user in association with the user identifier of the user. In this embodiment, benefit information regarding exercisable rights is stored based on instructions from the user. A record of exercised privilege information may be maintained or may be deleted. That is, based on the information stored in the issued benefit storage unit 113, at least benefit information regarding rights that can be exercised by the user in the future can be specified. Note that the benefit information may be stored as user information. In that case, the issued privilege storage section 113 may be considered to be included in the user information storage section 111.

FIG. 6 is a diagram showing an example of information stored in the issued privilege storage section 113 in the information processing device 100.

In the figure, attribute values of information stored in the issued benefit storage unit 113 include a benefit identifier (an example of benefit information) for identifying an issued benefit, an issue date and time, and a date and time when the benefit was exercised. However, an example of information recorded in association with a user identifier is shown. In this example, regarding exercised benefit information, the date and time of exercise is recorded, so that it is possible to determine whether the benefit has already been exercised.

Returning to FIG. 3, the individual information storage unit 115 stores whether the individual information attached to the shipped product 10 has been acquired by the information processing device 100 using a predetermined method (whether it has been used or not). Information indicating the is stored. That is, based on the information stored in the individual information storage section 115, it is possible to specify whether each piece of individual information has been used in the information processing system 1 by the user who purchased the product 10. By managing whether individual information is used or not in this way, it is possible to prevent a single piece of individual information from being acquired twice. Note that the information indicating whether or not the individual information has been used may be a flag associated with the individual information, the presence or absence of a record such as the acquisition date and time associated with the individual information, or the information indicating whether or not the individual information has been used. It may also be the presence or absence of recording of used individual information in the storage unit 115 or the recording of unused individual information.

FIG. 7 is a diagram showing an example of information stored in the individual information storage unit 115 in the information processing apparatus 100.

In the figure, each attribute value of the information stored in the individual information storage unit 115 includes a benefit identifier (an example of benefit information) that identifies the issued benefit, the date and time of issue, and the date and time when the benefit was exercised. However, an example of information recorded in association with a user identifier is shown. In this example, regarding exercised benefit information, the date and time of exercise is recorded, so that it is possible to determine whether the benefit has already been exercised.

Returning to FIG. 3, the product information storage unit 116 stores, for example, information indicating the correspondence between product information regarding the shipped product 10 and individual information attached to the product 10. That is, based on the information stored in the product information storage section 116, information regarding the product 10 corresponding to each piece of individual information can be specified. The product information may include, for example, information such as the product name and product number of the product 10, information such as lot information, and information such as shipping date, but is not limited thereto.

Note that in this embodiment, distribution information regarding the distribution of the product 10 is stored as the product information. The distribution information may include, for example, information such as the delivery route of the product 10, the retail location, the date and time when the product 10 is available for retail sale, and the sales mode of the product 10, but is not limited thereto. Note that the distribution information is, for example, recorded or updated based on the information obtained by a distribution history tracking system, POS system, etc., as appropriate during the distribution process of the product 10. However, it is not limited to this.

FIG. 8 is a diagram showing an example of information stored in the product information storage section 116 in the information processing apparatus 100.

In the example shown in the figure, each attribute value of a product identifier for identifying a product, a lot number, a shipping date, and distribution information as product information indicates the range of individual information attached to the product 10. associated with information. As the distribution information, for example, the sales place and the sales start date are recorded. For example, by referring to such information, product information regarding the product 10 to which one individual information is attached can be specified.

Returning to FIG. 3, the campaign information storage unit 118 stores campaign information regarding campaigns identified by the identifier of each campaign. The campaign information includes, for example, information such as the name of the campaign, information for providing guidance to users, the implementation period, the content of benefits, the content of prizes, and conditions for issuing benefits. Note that in this embodiment, the campaign information may include trigger information corresponding to the campaign. In other words, a campaign associated with trigger information may be set. Being associated with trigger information may be interpreted to mean that conditions for issuing a benefit include conditions related to the trigger information.

Here, as conditions for issuing a benefit, conditions that correspond to a precondition, a first issuance condition, or a second issuance condition may be provided, for example. The prerequisites are conditions that become the targets of the corresponding campaign. The first issue condition is a condition for issuing the first benefit information regarding the first benefit. The second issue condition is a condition for issuing second benefit information regarding the second benefit. Preconditions may not be provided. Furthermore, without distinguishing between the preconditions and the first issuance conditions, both may be regarded as the first issuance conditions (or preconditions), or without distinguishing between the preconditions and the second issuance conditions, both may be collectively regarded as the second issuance condition (or precondition). If more benefits are provided, additional issuance conditions may be provided.

For example, the following conditions may be set as these conditions. In other words, even if the conditions for issuing a benefit related to a campaign are that individual information has been acquired within a predetermined period (for example, an implementation period) or that predetermined individual information has been read, good. Further, the condition may be set that predetermined trigger information has been acquired in advance or that trigger information has been acquired after the fact. In other words, it can be said that the information processing device 100 is configured to handle the item as a target of the corresponding campaign when these conditions are met. Further, a condition may be set such that it can be assumed that the product has been obtained or used in a predetermined situation. Further, it may be set as a condition that the comparison result between the balance of points held by the user and a predetermined threshold value is a predetermined result. Further, it may be set as a condition that the comparison result between the cumulative total of points acquired within a predetermined period or the balance and a predetermined threshold value is a predetermined result. Furthermore, the condition may be set that individual information attached to a predetermined product has been acquired. Note that the conditions are not limited to these, and conditions regarding time, acquisition of individual information, acquisition of trigger information, points, other user information, etc. can be set.

FIG. 9 is a diagram showing an example of campaign information used in the information processing apparatus 100.

As shown in the figure, for example, the campaign information includes information for guiding users, such as the URI of the website that shows the content of the campaign, the name of the campaign, and a banner image that shows the campaign, in the campaign identifier. are associated and included. In addition, campaign information includes information such as the campaign start date and end date, campaign prerequisites, first issuance conditions, second issuance conditions, and information indicating the content of benefits, which corresponds to the campaign identifier. Included with. Information indicating the content of the benefit is recorded, for example, as a settings file stored in a predetermined location.

For example, the campaign with the campaign identifier "cp02" is a "University A campus limited campaign" that targets only users within a predetermined area, and the prerequisite is that individual information has been acquired within the period. has been done. The first issuance condition is set that predetermined trigger information "T021" has been acquired, and when the trigger information and individual information are acquired, the first issuance process is performed as described later. Further, as the second issuance condition, trigger information "T021" has been acquired and a value of 100 points is specified. If the trigger information "T021" has already been acquired, the second issuance process is performed by using 100 points. It can be seen that the campaign is set to run from April 2, 2022 to September 31, 2022. It can be seen that information regarding the campaign is available in the "link destination" URI. Further, it can be seen that the banner image representing the campaign is a file indicated by "/img/cp02.jpg". By referring to such campaign information, campaign information can be effectively obtained.

Also, for example, for a campaign whose campaign identifier is "cp05", it can be seen that the prerequisite is that any of the individual information from "D00001" to "F99999" has been acquired within the period. . In other words, if the relevant individual information is acquired within the period, it can become a target of this campaign.

Furthermore, for example, for a campaign whose campaign identifier is "cp11", it can be seen that the prerequisite is that any of the individual information from "G00001" to "K99999" has been acquired within the period. . In this campaign, the first issue condition is that the number of times individual information is acquired is a multiple of three. That is, when the corresponding individual information is acquired within the period, the number of times the information is acquired is counted. Then, each time the number of acquisitions becomes a multiple of 3, such as the third, sixth, or ninth time, the first issuance process is performed.

Returning to FIG. 3, the receiving unit 120 receives information transmitted from other devices. The receiving unit 120 stores the received information in the storage unit 110, for example.

In the present embodiment, the user uses, for example, the terminal device 600 to input information, etc., and transmits the information to the information processing device 100. The receiving unit 120 can store each piece of transmitted information in the storage unit 110 in association with a user identifier. Note that when receiving information from the terminal device 600, the receiving unit 120 can identify the user identifier of the user involved in the transmission based on the transmitted information.

The receiving unit 130 receives information input using an input means (not shown) connected to the information processing device 100. The reception unit 130 receives, for example, an operation by an administrator of the information processing device 100 or the like. The reception unit 130 stores the received information in the storage unit 110, for example.

Note that the reception unit 130 can also be said to accept the information received by the reception unit 120 as information input to the information processing device 100. It can be said that the reception unit 130 accepts user operations performed using the terminal device 600. In other words, the input of information to the information processing device 100 by the user may be interpreted to mean that this information is indirectly input to the information processing device 100 by the user via the terminal device 600 or the like. , may be interpreted to mean that the user inputs the information directly into the information processing apparatus 100 using an input means. Furthermore, the information processing apparatus 100 is capable of providing information to the information processing apparatus 100 by a user executing a program that automatically generates information or giving various information to the program to make it function. This may be considered as inputting information to 100. Input of information by an administrator of the information processing device 100 or the like can be considered in the same way.

The processing unit 140 includes a user information acquisition unit 141, an instruction information acquisition unit 143, an individual information acquisition unit 145, a trigger information acquisition unit 146, a situation information acquisition unit 147, a distribution information acquisition unit 148, an information output unit 151, and a guidance information output unit. 153, a benefit presentation section 155, a point accumulation section 160, a first issue processing section 161, a second issue processing section 162, an exercise processing section 165, and a second benefit setting section 167. The processing unit 140 performs various processes. The various processes are, for example, processes performed by each part of the processing unit 140 as described below.

The user information acquisition unit 141 acquires the user information of the user, and stores it in the user information storage unit 111 in association with the user identifier. In the present embodiment, the user information acquisition unit 141 acquires the user information of the user input by the user when the user starts using the information processing system 1, and stores the information in the user information storage unit 111. accumulate. Furthermore, when trigger information or situation information related to a user is acquired, the user information acquisition unit 141 acquires the information and stores it in the user information storage unit 111. Note that the user information acquisition timing is not limited to this, and the acquisition route is not limited to this either.

The instruction information acquisition unit 143 acquires instruction information input by the user. In the present embodiment, the instruction information is, for example, information indicating instructions for selecting a campaign, selecting a benefit or prize desired by the user, but is not limited thereto. The instruction information is, for example, information input by the user by inputting characters or selecting options. In this embodiment, the instruction information acquisition unit 143 is configured to be able to acquire instruction information regarding the second benefit. More specifically, for example, it is possible to accept instruction information that specifies the second benefit, which is input based on benefit presentation information output by the benefit presentation section 155, which will be described later. For example, the instruction information acquisition unit 143 acquires instruction information corresponding to an operation for selecting a desired second benefit from the list displayed on the display unit 661 of the terminal device 600 based on the benefit presentation information. Note that the instruction information acquisition unit 143 is not limited to this, and may be configured to be able to acquire instruction information regarding the first benefit, instruction information input by other methods, and the like.

The individual information acquisition unit 145 acquires individual information attached to each product 10 in association with a user identifier. That is, the individual information acquisition unit 145 acquires, for example, the individual information acquired from the product 10 by the user and transmitted from the terminal device 600 in association with the user identifier of the user. It may be said that the individual information acquisition unit 145 acquires the individual information attached to the product 10 in association with the user identifier of the user who purchased the product 10. The individual information acquisition unit 145 stores, for example, the acquired individual information and information such as the acquisition date and time in the user information storage unit 111 or the like. Note that information such as the acquisition date and time may be considered to correspond to the following situation information.

Here, before acquiring the individual information, the individual information acquisition unit 145 determines whether the individual information to be acquired transmitted from the terminal device 600 is new (whether it is not used or not). ). Then, when it is determined that the item is new, the individual information is acquired. It can be determined whether or not the individual information to be acquired is new, for example, by searching the information stored in the individual information storage unit 115. Note that, as described above, in the case where the acquisition history of individual information is recorded and held as user information in the user information storage unit 111, it is determined whether or not the individual information is new. This may be done by checking whether the user information is not recorded or is recorded.

The trigger information acquisition unit 146 acquires predetermined trigger information in association with a user identifier. That is, the trigger information acquisition unit 146 acquires, for example, trigger information acquired by a user and transmitted from the terminal device 600 in association with the user identifier of the user. The trigger information acquisition unit 146 stores, for example, information regarding the acquired trigger information in the user information storage unit 111 or the like.

Note that in this embodiment, if the user who has acquired the trigger information is a new user in the information processing system 1, the processing unit 140 places the corresponding user in the second lock state. Whether or not a user is new can be determined by, for example, whether or not user information regarding the user is stored in the user information storage unit 111, but the determination method is not limited to this. When in the second lock state, for example, the processing unit 140 causes the terminal device 600 to output a message to that effect and an attempt to obtain the product 10 and obtain the individual information. Thereby, the user can easily know that the second locked state is in place and the work required to participate in a campaign using the information processing system 1.

The status information acquisition unit 147 acquires status information regarding the acquisition or use of the product 10 corresponding to the individual information acquired by the individual information acquisition unit 145. For example, the individual information can be considered to be acquired when the product 10 is obtained or used. Therefore, when individual information is acquired, the location information acquired by the terminal device 600, information regarding the weather, and information input by the user can be used as status information regarding the acquisition or use of the product 10. The information input by the user includes, for example, information specifying the place where the product 10 was purchased, information specifying the time period in which the product 10 was purchased, the time period in which the product 10 was consumed, etc., but is not limited thereto. For example, the situation information acquisition unit 147 stores the acquired situation information in the user information storage unit 111 or the like in association with the user identifier.

The distribution information acquisition unit 148 acquires distribution information regarding the distribution of the product 10 corresponding to the individual information acquired by the individual information acquisition unit 145. For example, the distribution information acquisition unit 148 can acquire the distribution information of the product 10 corresponding to the individual information by searching the information stored in the product information storage unit 116 using the individual information.

The information output unit 151 outputs information to the user who acquired the individual information, that is, the user corresponding to the individual information, by using distribution information corresponding to the individual information or using situation information corresponding to the individual information. do. The information is output, for example, by transmitting the information to the terminal device 600 used by the user.

The output of information may be related to a campaign or not. The information output unit 151 can output information regarding a campaign, for example, based on campaign information stored in the campaign information storage unit 118. More specifically, the information output unit 151 can select a campaign that is considered to be highly relevant to the user based on campaign information and distribution information or situation information, and output information regarding the campaign. . For example, the information output unit 151 can specify the region where the user obtained the product 10 using distribution information or situation information, and select a campaign related to the region as a highly relevant campaign. Further, for example, the information output unit 151 can use information regarding the time period when the user obtained the product 10 to select a campaign aimed at users who shop during that time period as a highly relevant campaign. The information output unit 151 can thereby make the user recognize information regarding a campaign that is highly relevant to the user. The information output unit 151 also outputs information not related to the campaign, such as information that inquires about the distribution of the product 10 obtained from distribution information, and event information around the location obtained based on situation information that is location information. It is possible to output information such as weather forecasts, weather forecasts, etc. This allows the user to recognize information that is useful to the user.

The guidance information output unit 153 outputs guidance information regarding benefits to the terminal device 600 used by the user, based on the user information. The guidance information includes, for example, information indicating the contents of benefits, information on prizes that may be provided to users, and information regarding other campaigns. If there are a plurality of benefits or prizes, the guidance information may be information such as displaying them in a list so that the user can check them. Further, when there are a plurality of benefits and prizes, the guidance information may be information regarding some of the benefits and prizes selected by the guidance information output unit 153. In the present embodiment, the guidance information output unit 153 is configured to be able to output guidance information regarding the first benefit and guidance information regarding the second benefit in content or manner considered to be relevant to the user based on the user information. ing. For example, the guidance information output unit 153 selects among a plurality of benefits and a plurality of prizes based on the user's purchase history, etc., and other attribute values of the user (for example, age and segmentation from a predetermined viewpoint). Extract benefits and prizes that are thought to be liked by the user. Then, the guidance information output unit 153 configures and outputs guidance information in a content or manner in which information about the extracted benefits and prizes is displayed with higher priority than other information. Displaying an item with high priority means, for example, displaying it at the top in a list display, or making sure that the amount of operation by the user to display it is less than the amount of operation for other displays. However, it is not limited to these.

The benefit presentation unit 155 outputs benefit presentation information regarding the second benefit to one user using the point information corresponding to the user stored in the point information storage unit 112. The benefit presentation information is, for example, a list of second benefits that the user can obtain according to the balance of points held by the user. The benefit presentation information may be said to be, for example, a list of second benefits that satisfy the second issuance condition regarding the required point balance. The user can perform operations such as checking the benefit presentation information and selecting a desired second benefit, and transmit instruction information to the information processing device 100. Note that the bonus presentation information is not limited to this. For example, the benefit presentation information may include a second benefit that the user cannot obtain at present due to a lack of points, but which the user will be able to obtain in the future if the points are added. By displaying such benefit presentation information, the user can be motivated to accumulate more points, and the user's desire to purchase the product 10 can be promoted.

Note that the output of information by the information output section 151, the output of guidance information by the guidance information output section 153, and the output of benefit presentation information by the benefit presentation section 155 are each performed when a predetermined timing arrives. do it. The predetermined timing is, for example, when a request operation is made by the user. Note that this is not limited to this, and for example, when point accumulation processing is performed by the point accumulation unit 160, when individual information is acquired by the individual information acquisition unit 145, or when a predetermined date and time has arrived, etc. The information may be output.

The point accumulation unit 160 executes point accumulation processing when the individual information acquisition unit 145 acquires individual information. The point accumulation process is a process of accumulating point information regarding points to be given to a user in the point information storage unit 112 in association with a user identifier corresponding to individual information. Note that the amount of points given to the user may be a predetermined amount, or may vary randomly or according to conditions. For example, the value of points to be accumulated may be set as product information for each product. In this case, the point accumulating unit 160 may award the user the amount of points specified using the product information corresponding to the acquired individual information.

The first issue processing unit 161 performs first issue processing when the individual information acquisition unit 145 acquires individual information. The first issuance process is a process of issuing first benefit information for exercising rights regarding the first benefit in association with a user identifier corresponding to individual information. The first issuance processing unit 161 performs the first issuance process by, for example, recording the first benefit information in the issuance benefit storage unit 113 in association with the user identifier, but is not limited thereto. For example, the first issue processing unit 161 may be configured to perform the first issue process by transmitting the first benefit information to the user's terminal device 600.

In the present embodiment, the first issuance processing unit 161 performs the first issuance process when the individual information acquisition unit 145 acquires individual information and determines that a predetermined first issuance condition is satisfied. The first issue processing unit 161 uses, for example, campaign information stored in the campaign information storage unit 118 to determine whether or not the first issue condition for one or more campaigns is satisfied. When performing the first issuance process, the first issuance processing unit 161 can issue the first benefit information specified by the campaign information in association with the user identifier.

By configuring the first issue processing unit 161 in this way, when the individual information acquisition unit 145 acquires individual information and the first issue processing unit 161 determines that the first issue condition is satisfied, The first issue processing by the first issue processing section 161 and the point accumulation processing by the point accumulation section 160 are both performed. On the other hand, when the individual information acquisition unit 145 acquires individual information and the first issuance processing unit 161 determines that the first issuance condition is not satisfied, the first issuance processing unit 161 does not issue the benefit information. , point accumulation processing is performed by the point accumulation section 160.

In this embodiment, the first issuance condition includes, for example, that the trigger information acquisition unit 146 has acquired the trigger information corresponding to the user identifier corresponding to the individual information. In other words, the first issue condition includes that the trigger information is acquired for the same user as the user who acquired the individual information. In this case, if no other conditions are provided, the first issuance process will be performed when the user acquires the trigger information and also acquires the individual information. Furthermore, in this case, the first issue condition may include that the trigger information is acquired before the individual information is acquired. In this case, when the individual information is acquired after the trigger information is acquired by the user, the first issuance process will be performed. By including a condition regarding the acquisition of such trigger information in the first issuance condition, it becomes possible to carry out an effective sales promotion campaign that narrows down the target user segment. Even if the product 10 with individual information is widely distributed and the correspondence between the individual information and the distribution information is not managed, it can be effectively distributed by simply posting trigger information. It is possible to realize a campaign.

Note that in determining whether or not the first issuance condition is satisfied, if it is determined that the first issuance condition is not satisfied because the trigger information is not acquired, the processing unit 140 performs the following for the corresponding user: The first privilege is set to the first lock state. That is, when the trigger information is acquired and the first issuing process is to be performed, the user is set to the first locked state. When in the first lock state, for example, the processing unit 140 causes the terminal device 600 to output a notification to that effect and an attempt to acquire trigger information. Thereby, the user can easily know that the first lock state exists and the work required to execute the first issuing process.

Note that the first issuance conditions are not limited to these. For example, the first issue condition may include a condition regarding the number of times individual information is acquired in a manner that satisfies a predetermined count condition. Specifically, acquiring individual information in a manner that satisfies the count condition means, for example, that individual information attached to a specific product 10 is acquired, or that individual information attached to a specific product 10 is acquired in a manner that satisfies the count condition. This may include the fact that the attached individual information has been acquired, or that the individual information attached to the product 10 sold at a store corresponding to a specific series has been acquired. In other words, such first issuance conditions include, for example, ``the individual information attached to a specific product 10 is read for the first time,'' or ``the individual information attached to the product 10 sold in a predetermined region is read for the first time.'' This may include "reading information 10 times." Further, the determination as to whether or not the first issuance condition is satisfied may be made based on information stored in the user information storage unit 111 or the product information storage unit 116 that corresponds to the acquired individual information. can. By using such first issue conditions, it is possible to carry out an effective sales promotion campaign that narrows down the target user segment, or to obtain a sales promotion effect for a specific product 10. Since the product 10 uniformly attached with individual information can be widely distributed regardless of the content or purpose of the campaign, it becomes possible to easily carry out various campaigns.

Note that in the present embodiment, first issue processing unit 161 may be configured to issue first benefit information based on instruction information regarding the first benefit inputted to terminal device 600. In this case, for example, it may be interpreted that the first issue condition includes that the instruction information is accepted.

The second issuance processing unit 162 performs the second issuance process when it is determined that a predetermined second issuance condition is satisfied for one user based on the point information stored in the point information storage unit 112. The second issue process is a process of issuing second benefit information for exercising rights regarding the second benefit in association with a user identifier that identifies the user. The second issuance processing unit 162 performs the second issuance process by, for example, recording the second benefit information in the issuance benefit storage unit 113 in association with the user identifier, but is not limited thereto. For example, the second issue processing unit 162 may be configured to perform the second issue process by transmitting the second benefit information to the user's terminal device 600.

Note that the second issue processing unit 162 may determine whether the second issue condition is satisfied or not when a predetermined timing has arrived. The predetermined timing is, for example, when point accumulation processing is performed by the point accumulation unit 160, when individual information is acquired by the individual information acquisition unit 145, when a predetermined date and time has arrived, or when a user requests This includes, but is not limited to, cases where there is an operation.

In the present embodiment, the second issuance processing unit 162 uses, for example, campaign information stored in the campaign information storage unit 118 to determine whether or not the second issuance condition for one or more campaigns is satisfied. to judge. When performing the second issuance process, the second issuance processing unit 162 can issue the second benefit information specified by the campaign information in association with the user identifier.

In this embodiment, the second issue processing unit 162 is configured to issue the second benefit information based on the instruction information regarding the second benefit inputted to the terminal device 600. The instruction information is, for example, information input by the user based on the bonus presentation information output by the bonus presentation unit 155. By doing so, the user can select and obtain the desired second benefit. In this case, for example, it may be interpreted that the second issue condition includes that the instruction information is accepted. Further, the determination by the second issuance processing section 162 as to whether or not the second issuance condition is satisfied may be made when the instruction information acquisition section 143 acquires the instruction information.

Note that the second issue processing unit 162 may be configured to perform the second issue process based on user information corresponding to the user who is the issue target. For example, the second issuance processing unit 162 may be configured to perform second issuance processing for a second benefit that is considered to be related to the user, based on the user information. For example, the second issuance processing unit 162 selects the relevant second benefit from among the plurality of second benefits based on the user's purchase history and other attribute values of the user (for example, age and segmentation from a predetermined viewpoint). A second benefit that is considered to be preferred by the user may be extracted, and a second issuance process may be performed for the second benefit.

Based on the information stored in the issued privilege storage section 113, the exercise processing section 165 outputs information indicating rights exercisable to one user to that user. Information indicating exercisable rights is configured to be transmitted to the user's terminal device 600 and output to the display unit 661, for example. The exercise processing unit 165 is configured to output information when a predetermined timing arrives. The predetermined timing is, for example, when the user performs an operation to request the exercise of a privilege. Note that the information is not limited to this, and the exercise processing unit 165 may output the information, for example, when the first issuing process or the second issuing process is newly performed, or when a predetermined date and time has arrived. It's okay.

Further, the exercise processing unit 165 exercises the right corresponding to the privilege information issued to the user in accordance with the exercise instruction input by the user. The exercise instruction is input, for example, by the user performing an operation on the terminal device 600 to specify the privilege to be exercised in response to the output of information indicating exercisable rights. By performing the processing of the exercise processing unit 165 in this manner, the user can exercise the right to the issued benefit at a desired timing.

The second benefit setting unit 167 sets the content of the second benefit based on the acquisition result of the individual information corresponding to two or more user identifiers by the individual information acquisition unit 145. Setting the content of the second benefit means, for example, determining the prize provided by the benefit or determining the number of prizes. For example, if the number of pieces of individual information acquired or the total amount of the correspondingly purchased 10 products increases, the number of prizes corresponding to one second benefit will be increased or the prizes will have a higher value. , may be set by the second benefit setting section 167. On the other hand, if the number of individual information acquired or the total amount of the correspondingly purchased 10 products increases, the number of prizes corresponding to one second benefit may be reduced or the prizes may have a lower value. The second benefit setting unit 167 may set it so that. Thereby, in a case where the demand for the second benefit increases, the content of the second benefit can be appropriately set in accordance with the demand for the second benefit.

If the right related to the second benefit is the right to apply for a sweepstakes that provides prizes, setting the content of the second benefit means, for example, at least one of the number of prizes related to the sweepstakes and the value of the prizes. It may also mean setting . Setting the number of prizes related to a sweepstakes can also be said to set the probability of winning a prize. In this embodiment, when the right regarding the second benefit is the right to apply for a sweepstakes that provides prizes, the second benefit setting unit 167 collects individual information from multiple users related to the sweepstakes. At least one of the number and value of prizes related to the sweepstakes is set so that the total amount of prizes related to the sweepstakes satisfies predetermined setting conditions, based on the reception history of , that is, the acquisition history of individual information by the individual information acquisition unit 145 It can be configured to: The acquisition history of individual information can be obtained based on the user information in the user information storage section 111, for example. For example, the second benefit is set so that the total amount of prizes related to the sweepstakes is within a predetermined range of the total amount of the product 10 (an example of a setting condition) according to the total amount of the product 10 corresponding to the acquired individual information. The department 167 may set at least one of the number and value of prizes related to the prize. Further, the setting conditions may include that the price of the prize and the unit price of the product 10 have a predetermined relationship. By making the settings by the second benefit setting unit 167 in this way, even when the number of applications for one sweepstakes increases, the content of the prizes can be appropriately set and the prizes can be set appropriately and effectively. It is possible to maintain a state in which a sweepstakes is held.

The transmitter 170 transmits information to other devices making up the information processing system 1 via the network. The transmitter 170 transmits information to be output to the terminal device 600 or other devices, for example.

It should be noted that the storage unit 110 and the terminal storage unit 610 described above are preferably non-volatile recording media, but can also be implemented using volatile recording media. Although information acquired by each device is stored in these, the process by which information is stored is not limited to this. For example, information etc. may be stored via a recording medium, information etc. transmitted via a communication line etc. may be stored, or input via an input device. information etc. may be stored.

Further, the processing unit 140 and the terminal processing unit 640 described above can usually be realized by an MPU, a memory, or the like. The processing procedures of the processing unit 140 and the terminal processing unit 640 are usually realized by software, and the software is recorded on a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

Further, any input means that can be used to input information that can be accepted by the reception unit 130 or the terminal reception unit 630 may be any type of input means, such as a numeric keypad, a keyboard, a mouse, or a menu screen. The reception unit 130 and the terminal reception unit 630 can be realized by a device driver for input means such as a numeric keypad or a keyboard, control software for a menu screen, or the like.

Further, the receiving unit 120 and the terminal receiving unit 620 are usually realized by wireless or wired communication means, but may also be realized by means for receiving broadcasts.

Further, the transmitter 170 and the terminal transmitter 670 are usually realized by wireless or wired communication means, but may also be realized by broadcast means.

Note that in this embodiment, a campaign may be conducted in which a third benefit different from the first benefit and the second benefit is prepared. In such a case, a third issue processing section that performs benefit issue processing regarding the third benefit, like the first issue processing section 161 described above, may be provided. In this case, for example, when the individual information acquisition unit 145 acquires individual information and determines that the predetermined third issuance conditions are met, the third issuance processing unit may issue a It is only necessary that the system is configured to issue three benefit information.

Next, an example of the operation of the information processing apparatus 100 performed when a user uses the information processing system 1 according to the present embodiment will be described.

In the present embodiment, the user uses the terminal device 600 to send the individual information and trigger information acquired by the reading unit 681 to the information processing device 100, thereby allowing the information processing device 100 to provide information on special benefits. You can receive tickets and earn points. In addition, the user can check the guidance information regarding the first benefit and the second benefit, exercise the issued benefit, and make a request or instruction to the information processing device 100 using the terminal device 600. 2. Issue operations related to benefits can be performed.

When the information processing system 1 is used in this way, the information processing apparatus 100 performs various operations as described below, for example. These operations are performed by the processing section 140 executing control operations and the like using each section. Note that, depending on these operations, information such as processing results may be outputted to the terminal device 600 used by the user.

FIG. 10 is a flowchart showing an example of the operation of the information processing apparatus 100.

(Step S1) The processing unit 140 determines whether or not the individual information transmitted from the terminal device 600 has been received. If it is determined that the message has been received, the process proceeds to step S3; otherwise, the process proceeds to step S2.

(Step S2) The processing unit 140 determines whether there is a user in a locked state. If it is determined that there is a user in a locked state, the process advances to step S4; otherwise, the process advances to step S5.

(Step S3) The processing unit 140 performs post-reception processing of the individual information in response to the reception of the individual information. Details of this processing will be described later. After that, the process advances to step S4.

(Step S4) The processing unit 140 performs first benefit related processing. Details of this processing will be described later. After that, the process advances to step S5.

(Step S5) The processing unit 140 determines whether trigger information transmitted from the terminal device 600 has been received. If it is determined that the message has been received, the process proceeds to step S6; otherwise, the process proceeds to step S7.

(Step S6) The processing unit 140 performs trigger information accumulation processing in response to the acquisition of the trigger information. Details of this processing will be described later. After that, the process advances to step S7.

(Step S7) The processing unit 140 determines whether or not a request for information regarding the campaign has been received from the user. If it is determined that the request has been accepted, the process proceeds to step S8; otherwise, the process proceeds to step S9.

(Step S8) The processing unit 140 performs guidance processing in response to a request from the user. The guidance process is performed, for example, by the information output unit 151 and the guidance information output unit 153 as described above. After that, the process advances to step S9.

(Step S9) The processing unit 140 determines whether a request regarding the second benefit has been received from the user. If it is determined that the request has been accepted, the process proceeds to step S10; otherwise, the process proceeds to step S11.

(Step S10) The processing unit 140 performs second benefit-related processing in response to a request from the user. Details of this processing will be described later. After that, the process advances to step S11.

(Step S11) The processing unit 140 determines whether a request regarding the exercise of a privilege has been received from the user. If it is determined that the request has been accepted, the process proceeds to step S12; otherwise, the process proceeds to step S13.

(Step S12) The processing unit 140 performs exercise processing in response to a request from the user. Details of this processing will be described later. After that, the process advances to step S13.

(Step S13) The processing unit 140 determines whether it is the setting timing for the second benefit of the predetermined campaign. For example, the processing unit 140 may determine that the set timing has arrived when a predetermined time has arrived. Further, for example, when the number of acquired pieces of individual information regarding a predetermined campaign reaches a predetermined number or more, it may be determined that the setting timing has come. If it is determined that it is the set timing, the process advances to step S14, and if not, the series of processes ends.

(Step S14) The processing unit 140 performs a second benefit setting process. The second benefit setting process is performed, for example, by the second benefit setting unit 167 as described above. After that, the series of processing ends.

This process is configured to be repeatedly executed periodically. Note that the order of each determination and the corresponding processing is not limited to this.

FIG. 11 is a flowchart illustrating an example of the individual information post-reception process of the information processing apparatus 100.

(Step S111) The processing unit 140 determines whether the received individual information is new (not yet acquired). If it is determined that the information is new as described above, the process proceeds to step S112; otherwise, the individual information post-reception process is terminated and the process returns to the upper level process.

(Step S112) The processing unit 140 acquires individual information and stores it in the user information storage unit 111 or the like in association with the user identifier.

(Step S113) The processing unit 140 acquires status information regarding the acquisition or use of the product 10 corresponding to the individual information, which corresponds to the individual information. For example, position information and the like acquired at the time of acquiring individual information in the terminal device 600 are acquired as the situation information. The acquired situation information is then stored in the user information storage unit 111 or the like in association with the user identifier.

(Step S114) The processing unit 140 performs point accumulation processing as described above.

(Step S115) The processing unit 140 determines whether or not the user is in the second lock state. If it is determined that it is in the second lock state, the process advances to step S116, and if not, the process after receiving the individual information is ended and the process returns to the higher level process.

(Step S116) The processing unit 140 releases the second lock state for the user. Thereafter, the individual information post-reception process is ended, and the process returns to the upper level process.

FIG. 12 is a flowchart showing an example of the first benefit related process of the information processing device 100.

(Step S131) The processing unit 140 acquires corresponding campaign information from the information stored in the campaign information storage unit 118 according to the acquisition result of the individual information. In other words, the processing unit 140 identifies the target campaign.

(Step S132) The processing unit 140 determines whether the first issue condition is satisfied based on the acquired information. If it is determined that the first issuance condition is satisfied, the process advances to step S133; otherwise, the process advances to step S134.

(Step S133) The processing unit 140 performs first issuing processing. Thereafter, the first benefit related process is ended and the process returns to the higher level process.

(Step S134) The processing unit 140 determines whether the first issue condition is not satisfied because the condition regarding the trigger information is not satisfied. If it is determined that the conditions regarding the trigger information are not satisfied, the process proceeds to step S135, and if it is determined that this is not the case, the first benefit related process is ended and the process returns to the higher level process.

(Step S135) The processing unit 140 sets the user to the first locked state. This allows the user to know that they need to look for and read trigger information.

FIG. 13 is a flowchart illustrating an example of trigger information accumulation processing of the information processing apparatus 100.

(Step S141) The processing unit 140 stores the acquired trigger information in the user information storage unit 111 or the like in association with the user identifier.

(Step S142) The processing unit 140 determines whether the user who acquired the trigger information is a new user. If it is determined that it is new, the process advances to step S143; otherwise, the process advances to step S145.

(Step S143) The processing unit 140 acquires user information about the user. For example, the processing unit 140 acquires user information by accepting an information input operation by the user or reading information from a medium on which the user's information is written. The processing unit 140 stores the acquired user information in the user information storage unit 111 in association with the user identifier.

(Step S144) The processing unit 140 sets the user to the second locked state. This allows the user to know that it is necessary to obtain the product 10 and read its individual information.

(Step S145) The processing unit 140 determines whether or not the user is in the first locked state. If it is determined that it is in the first lock state, the process advances to step S146, and if not, the process after receiving the individual information is ended and the process returns to the higher level process.

(Step S146) The processing unit 140 releases the first lock state for the user. Thereafter, the individual information post-reception process is ended, and the process returns to the upper level process.

FIG. 14 is a flowchart showing an example of the second benefit related process of the information processing device 100.

(Step S151) The processing unit 140 obtains the target user's point balance based on the information in the point information storage unit 112.

(Step S152) The processing unit 140 acquires related campaign information based on the information in the campaign information storage unit 118 and the point balance.

(Step S153) The processing unit 140 configures benefit presentation information using the acquired campaign information. Then, the configured benefit presentation information is output to the user. This allows the user to input instruction information.

(Step S154) The processing unit 140 determines whether instruction information input by the user has been obtained. The process waits until the instruction information is acquired, and if it is determined that the instruction information has been acquired, the process advances to the next step S155.

(Step S155) The processing unit 140 determines whether the second issue condition regarding the second benefit corresponding to the instruction information is satisfied. If it is determined that the second issuance condition is satisfied, the process proceeds to step S156, and if not, the second benefit related process is ended and the process returns to the higher level process.

(Step S156) The processing unit 140 performs a second issuance process regarding the second benefit corresponding to the instruction information.

(Step S157) The processing unit 140 subtracts a predetermined amount from the user's point balance in exchange for performing the second issuance process. That is, the processing unit 140 updates the information stored in the point information storage unit 112. Thereafter, the second benefit related process is ended and the process returns to the higher level process.

FIG. 15 is a flowchart showing an example of exercise processing of the information processing device 100.

(Step S171) As described above, the processing unit 140 searches the information stored in the issued benefit storage unit 113 for benefit information that can be exercised by the user.

(Step S172) The processing unit 140 outputs exercisable benefit information to the user. This allows the user to confirm exercisable benefits and input instructions for exercising them.

(Step S173) The processing unit 140 determines whether an exercise instruction input by the user has been obtained. The process waits until the exercise instruction is obtained, and if it is determined that the exercise instruction has been obtained, the process advances to the next step S174.

(Step S174) The processing unit 140 exercises the privilege specified by the exercise instruction.

(Step S175) Along with the exercise of the award, the processing unit 140 updates the information regarding the award in the information in the issued award storage unit. That is, the processing unit 140 records that the privilege has been exercised. Thereafter, the exercise process is ended and the process returns to the upper level process.

In this embodiment, the display unit 661 of the user's terminal device 600 displays an application screen for using the information processing device 100 to present information to the user and accept information input from the user. will be held. That is, the user can use the information processing device 100 while displaying various screens on the terminal device 600. Screen transitions are controlled by the processing unit of the terminal device 600 or the processing unit 140 in response to communication between the terminal device 600 and the information processing device 100 as appropriate, or user operations accepted by the reception unit of the terminal device 600. This is accomplished by performing an action. This can be done, for example, by the information processing device 100 providing a web page that can be displayed on the terminal device 600. Alternatively, the information processing device 100 may transmit and receive information that can be handled by a predetermined application such as a predetermined client application or an instant messaging service client application that operates on the terminal device 600. Specific examples of typical display screens will be described below.

FIG. 16 is a diagram illustrating a specific example of the main screen C10 of the application running on the terminal device 600.

In FIG. 16, an example is shown in which the main screen C10 is displayed on the display unit 661 of the user's terminal device 600. Such a screen is, for example, a screen of a web page displayed by the web browser of the terminal device 600 based on information transmitted from the first information processing device 100. Note that the screen display method and the process until the screen is displayed are not limited to this, and can be configured as appropriate. Note that, although the user is in a state in which the user transmits a predetermined user identifier and the like to the information processing apparatus 100 and logs into the system for participating in the campaign, the present invention is not limited thereto.

The main screen C10 is a screen used to enable the user to use various functions such as sending individual information and the like to the information processing apparatus 100 and issuing various instructions and requests. The main screen C10 includes, for example, a first button C11 for transitioning to an acquisition screen C20 for acquiring individual information, trigger information, etc., and a point exchange screen C40 for confirming points and exchanging them for second benefits. It includes a second button C13 for transitioning, a third button C15 for transitioning to an exercise screen C50 for exercising benefits, and the like.

FIG. 17 is a diagram illustrating a specific example of the application acquisition screen C20 that operates on the terminal device 600. FIG. 18 is a diagram illustrating a specific example of the post-acquisition screen C30 of the application running on the terminal device 600.

As shown in FIG. 17, on the acquisition screen C20, an acquisition interface C25 for reading individual information and trigger information using the camera function of the terminal device 600 is displayed. The user can acquire individual information and trigger information by operating the acquisition interface C25 so that a graphic representing the individual information and trigger information enters the image and taking a photograph.

In this embodiment, when new individual information is read on the acquisition screen C20 and the first issuance process is performed accordingly, the screen changes to a post-acquisition screen C30 as shown in FIG. 18. The post-acquisition screen C30 can include, for example, information that the user was able to obtain the first benefit through the first issue process, information that the user has acquired points, and the like. In the example shown in the figure, for example, it is displayed that a code that can be used in exchange for an object used in content such as a video game has been obtained as a first benefit. It is also shown that 20 points have been added and the balance of points held by the user is now 840 points.

FIG. 19 is a diagram illustrating a specific example of the point exchange screen C40 of the application running on the terminal device 600.

The point exchange screen C40 includes information that is displayed based on the benefit presentation information and indicates a second benefit that can be exchanged by the user. Here, three types of prizes are shown as second benefits: item codes, drink exchange coupons, and special eco bags. Further, the balance of points held by the user is shown as information. Item codes and drink exchange coupons can be exchanged within the range of point balances. By operating the exchange button C41 displayed next to the prize, the user can transmit instruction information to the information processing device 100 to execute the second issuance process for the prize.

FIG. 20 is a diagram illustrating a specific example of the application exercise screen C50 running on the terminal device 600.

The exercise screen C50 includes information indicating exercisable rights output by the exercise processing unit 165 based on information stored in the issued privilege storage unit 113. Here, the privilege of being able to obtain two types of item codes and a drink exchange coupon is shown as an exercisable right. By operating the exercise button C51 displayed next to the prize, the user can transmit an exercise instruction to the information processing device 100 and exercise the right corresponding to the benefit information.

As explained above, according to the present embodiment, as the user acquires individual information, the user can acquire the first benefit and can also use it to obtain the second benefit. You can earn points. Therefore, it is possible to increase the user's desire to continue purchasing the product. It is not necessary to use different types of individual information depending on the campaign, and it is possible to use the product 10 with one individual information as a medium to conduct various sales promotion campaigns with different target users and different incentive contents and methods. It can be realized. In addition, users can accumulate points regardless of the campaign, so even if there is only a campaign in which the content of the first benefit is not attractive to the user, points can be accumulated regardless of the campaign. It is possible to arouse the user's desire to continue purchasing the product 10 in order to obtain the product 10.

In this embodiment, the privilege can be exercised at a timing desired by the user. Therefore, the user's motivation to purchase the product 10 in order to participate in a campaign or earn points can be further increased.

In this embodiment, since the individual information and the distribution information are associated with each other, it is possible to adjust the content of benefits provided to the user according to the place where the user obtained the product. Therefore, it is possible to provide benefits that are more attractive to individual users, thereby further increasing the user's desire to continue purchasing products.

In this embodiment, if the user who has acquired the trigger information is a new user, the user may be placed in the second lock state and informed that the user needs to read the individual information of the product 10. can. Therefore, even inexperienced users can start using the information processing system 1 more easily. In this case, a restriction may be provided so that other operations cannot be performed in the second locked state. By controlling in this way, the use of the information processing system 1 can be started more appropriately.

Note that the processing in this embodiment may be realized by software. This software may then be distributed by software download or the like. Furthermore, this software may be recorded on a recording medium such as a CD-ROM and distributed. Note that the software that implements the information processing device 100 in this embodiment is the following program. In other words, this program is executed by a computer of the information processing apparatus 100 that can access the point information storage section in which a user identifier for identifying a user and point information regarding points given to the user are stored in association with each other. In the case where the program includes a computer of the information processing device 100, an individual information acquisition unit that acquires individual information attached to each product by associating it with a user identifier, and an individual information acquisition unit that acquires the individual information. In the case where the first issuance processing unit issues the privilege information for exercising rights related to the first privilege in association with the user identifier corresponding to the individual information, and the individual information acquisition unit acquires the individual information, the user This program functions as a point storage unit that stores point information regarding points to be given to a user in a point information storage unit in association with a user identifier corresponding to individual information.

(others)

In the embodiments described above, each component may be configured by dedicated hardware, or components that can be realized by software may be realized by executing a program. For example, each component can be realized by a program execution unit such as a CPU reading and executing a software program recorded on a recording medium such as a hard disk or a semiconductor memory. At the time of execution, the program execution section may execute the program while accessing the storage section or recording medium. Further, the program may be executed by being downloaded from a server or the like, or may be executed by reading a program recorded on a predetermined recording medium (for example, an optical disk, a magnetic disk, a semiconductor memory, etc.). good. Further, this program may be used as a program constituting a program product. Further, the number of computers that execute the program may be one or more. That is, centralized processing or distributed processing may be performed.

Further, the number of computers that execute the above program may be one or more. That is, centralized processing or distributed processing may be performed.

Furthermore, in the embodiments described above, two or more components existing in one device may be physically realized by one medium.

Furthermore, in the above embodiments, each process (each function) may be realized by being centrally processed by a single device (system), or by being distributed by a plurality of devices. (In this case, the entire system made up of multiple devices that perform distributed processing can be understood as one “device”).

In addition, in the above embodiment, the information exchange performed between each component is performed by one component, for example, when the two components that exchange the information are physically different. This may be done by outputting information and receiving the information by the other component, or by one component if the two components passing the information are physically the same. This may be performed by moving from a phase of processing corresponding to the component to a phase of processing corresponding to the other component.

In the above embodiments, information related to processing executed by each component, for example, information accepted, acquired, selected, generated, transmitted, or received by each component. Information such as threshold values, formulas, addresses, etc. used by each component in processing may be stored temporarily or for a long period in a recording medium (not shown), even if not specified in the above description. Further, the information may be stored in the recording medium (not shown) by each component or by a storage unit (not shown). Further, each component or a reading unit (not shown) may read information from the recording medium (not shown).

In addition, in the above embodiment, if the information used in each component, such as threshold values, addresses, various setting values, etc. used in processing by each component may be changed by the user, the above Even if it is not specified in the description, the user may or may not be able to change the information as appropriate. If the information can be changed by the user, the change is realized by, for example, a reception unit (not shown) that receives change instructions from the user, and a change unit (not shown) that changes the information in accordance with the change instruction. It's okay. The acceptance of the change instruction by the reception unit (not shown) may be, for example, acceptance from an input device, information transmitted via a communication line, or information read from a predetermined recording medium. .

The present invention is not limited to the configurations of the above-described embodiments or modifications thereof, and various modifications can be made, and these are also included within the scope of the present invention.

The configurations of the above-described embodiments and their modifications are not limited to the configurations themselves, and each component of the above-described embodiments may be replaced or combined with components of other embodiments, etc., as appropriate. . Moreover, some components and functions may be omitted from the above-described embodiments.

Note that products include services for users, electronic content (for example, information that allows users to enjoy music, images, books, etc., but are not limited to this), and products with monetary value. Intangible objects such as data indicating points held may also be included. In this case, individual information may be sent to the user in conjunction with the product transaction performed by the user, or individual information may be sent to the user in association with the user identifier of the user who made the transaction in response to the product transaction. By transmitting the information to the processing device, it becomes possible to perform processing related to a campaign using the information processing device, similarly to the above-described embodiment.

As described above, the information processing device according to the present invention has the effect of being able to provide benefits to the user and promoting the user's desire to continue purchasing products, and the information processing device It is useful as such.

1 Information processing system 10 Product 15 Individual information display unit 100 Information processing device 110 Storage unit 111 User information storage unit 112 Point information storage unit 113 Issued benefit storage unit 115 Individual information storage unit 116 Trigger information storage unit 117 Product information storage unit 118 Distribution Information storage unit 119 Campaign information storage unit 120 Receiving unit 130 Reception unit 140 Processing unit 141 User information acquisition unit 143 Instruction information acquisition unit 145 Individual information acquisition unit 146 Trigger information acquisition unit 147 Status information acquisition unit 148 Distribution information acquisition unit 151 Information output Section 153 Guide information output section 155 Benefit presentation section 160 Point accumulation section 161 First issue processing section 162 Second issue processing section 165 Exercise processing section 167 Second benefit setting section 170 Transmission section 600 Terminal device 661 Display section 680 Sensor section 681 Reading Section 683 Location information acquisition section 700 Vending machine 709 Trigger information display section

Claims (17)

a point information storage unit in which a user identifier for identifying a user and point information regarding points given to the user are stored in association with each other;
an individual information acquisition unit that acquires individual information attached to each product in association with a user identifier;
a first issuance processing unit that, when the individual information acquisition unit acquires the individual information, issues benefit information for exercising rights regarding the first benefit in association with a user identifier corresponding to the individual information;
When the individual information acquisition unit acquires the individual information, a point accumulation unit stores point information regarding points to be given to a user in the point information storage unit in association with a user identifier corresponding to the individual information. an information processing device. When it is determined that a user satisfies the predetermined second issuance conditions based on the point information stored in the point information storage unit, the privilege information for exercising the right regarding the second privilege is sent to the user. The information processing apparatus according to claim 1, further comprising a second issuing processing unit that issues an issue in association with a user identifier to be identified. comprising a user information storage unit in which a user identifier for identifying a user and user information regarding the user are stored in association with each other;
The information processing device according to claim 2, wherein the second issue processing unit issues award information for exercising rights regarding the second award based on user information corresponding to a user to whom the issue is issued. comprising an instruction information acquisition unit that acquires instruction information regarding the second benefit input by the user,
The information processing device according to claim 2 or 3, wherein the second issue processing unit issues benefit information for exercising rights regarding the second benefit based on the instruction information. Claims 2 to 4, further comprising a benefit presentation section that outputs benefit presentation information regarding the second benefit to one user using point information corresponding to the user stored in the point information storage section. The information processing device according to any one of the above. Any one of claims 2 to 5, further comprising a second benefit setting section that sets the content of the second benefit based on the acquisition result of the individual information corresponding to two or more user identifiers by the individual information acquisition section. The information processing device described. The right related to the second benefit is the right to apply for a sweepstakes that provides prizes,
The second benefit setting unit sets at least one of the number and value of prizes related to the sweepstakes, based on the reception history of the individual information, so that the total amount of the prizes related to the sweepstakes satisfies predetermined setting conditions. The information processing device according to claim 6, wherein the information processing device sets: an issued benefit storage unit in which benefit information issued to a user and related to rights exercisable based on instructions from the user is stored in association with a user identifier that identifies the user;
Based on the information stored in the issued privilege storage section, information indicating the rights exercisable to one user is output, and the rights issued to the user in accordance with the exercise instruction input by the user are output. The information processing device according to any one of claims 1 to 7, further comprising an exercise processing unit that exercises a right corresponding to privilege information. a user information storage unit in which a user identifier for identifying a user and user information regarding the user are stored in association with each other;
The information processing device according to any one of claims 1 to 8, further comprising a guide information output unit that outputs guide information regarding benefits to a terminal device used by the user based on the user information. a distribution information acquisition unit that acquires distribution information regarding distribution of the product corresponding to the individual information acquired by the individual information acquisition unit;
10. The information processing apparatus according to claim 1, further comprising: an information output unit that outputs information to a user corresponding to the individual information using the distribution information corresponding to the individual information. a status information acquisition unit that acquires status information related to the acquisition or use of a product corresponding to the individual information acquired by the individual information acquisition unit;
11. The information processing apparatus according to claim 1, further comprising: an information output unit that outputs information to a user corresponding to the individual information using the situation information corresponding to the individual information. The first issuance processing unit issues benefit information for exercising rights regarding the first benefit when the individual information acquisition unit determines that predetermined first issuance conditions are met when the individual information acquisition unit has acquired the individual information. The information processing device according to any one of claims 1 to 11. When the individual information acquisition unit acquires the individual information and the first issuance processing unit determines that the predetermined first issuance conditions are satisfied, the first issuance processing unit exercises the right regarding the first benefit. The point accumulating section is configured to issue benefit information for the purpose of accumulating the point information, and
When the individual information acquisition unit acquires the individual information and the first issuance processing unit determines that the predetermined first issuance condition is not satisfied, the first issuance processing unit issues the benefit information. 13. The information processing apparatus according to claim 12, wherein the point accumulation section is configured to accumulate the point information. comprising a trigger information acquisition unit that acquires predetermined trigger information in association with a user identifier;
14. The information processing apparatus according to claim 12, wherein the first issue condition includes that the trigger information corresponding to a user identifier corresponding to the individual information has been acquired. 15. The information processing apparatus according to claim 12, wherein the first issue condition includes a condition regarding the number of times the individual information is acquired in a manner that satisfies a predetermined count condition. A point information storage section in which a user identifier for identifying a user and point information regarding points given to the user are stored in association with each other, an individual information acquisition section, a first issuance processing section, and a point accumulation section. An information processing method carried out using
an individual information acquisition step in which the individual information acquisition unit acquires individual information attached to each product in association with a user identifier;
When the first issue processing unit acquires the individual information in the individual information acquisition step, issue benefit information for exercising rights regarding the first benefit in association with a user identifier corresponding to the individual information. a first issuance processing step;
When the point accumulation unit acquires the individual information in the individual information acquisition step, the point information regarding points to be given to the user is stored in the point information storage unit in association with the user identifier corresponding to the individual information. and a point accumulation step. A computer capable of accessing a point information storage unit in which a user identifier for identifying a user and point information regarding points given to the user are stored in association with each other,
an individual information acquisition unit that acquires individual information attached to each product in association with a user identifier;
a first issuance processing unit that, when the individual information acquisition unit acquires the individual information, issues benefit information for exercising rights regarding the first benefit in association with a user identifier corresponding to the individual information;
When the individual information acquisition unit acquires the individual information, a point accumulation unit stores point information regarding points to be given to a user in the point information storage unit in association with a user identifier corresponding to the individual information; A program to function as

Images