JP2023111321A - Information management system and information management method for business assistance - Google Patents

Abstract

To manage a viewing history of content without imposing a burden on a recipient when the recipient of a medium views the content through a code for read.SOLUTION: An information management system includes: a provider terminal 20 operated by a provider of a medium with a code for read attached thereto; a recipient terminal 30 operated by a recipient of the medium; and a management server connected to them. The code for read includes a unique code ID embedded therein. When the provider terminal 20 transmits information on a recipient of a medium, a date of provision, a location of provision, or the like, to the management server, the management server records the information in association with a code ID of the code for read on the medium. When the recipient terminal 30 reads the code for read through an imaging unit and transmits a code ID thereof to the management server, the management server provides content associated with the code ID to the recipient terminal 30, and records viewing information of the content viewed by the recipient terminal 30.SELECTED DRAWING: Figure 2

Description

The present invention relates to an information management system and an information management method for supporting sales that can visualize customer needs and trends.

Printed media such as business cards are generally used in sales activities such as new customer acquisition. By distributing business cards to customers or exchanging business cards with customers, the salesperson can clarify his/her name and affiliation to the customer, and can also have the customer remember such information.

Conventionally, for example, a QR code (registered trademark) is printed on a business card of a salesperson, and customers can read this QR code with a smartphone or the like so that the customer can access the contact information of the salesperson online. A system is also known in which content such as biographical information, self-introduction, and moving images can be viewed (Patent Document 1). According to such a system, it is possible to make a stronger impression of the sales representative on the customer than in the case of simply distributing paper business cards. In addition, the business card itself can be used as an advertising tool by allowing the customer who has read the QR code to watch a product introduction video or a company PR video.

JP 2020-194226 A

For the reasons described above, it can be said that linking business cards and contents is beneficial. However, in the existing system, it was difficult to grasp which customer (that is, who) and which content (that is, what) was viewed when the customer viewed the content through the QR code on the business card. In order to identify the customer who viewed the content, for example, the customer is required to enter information such as his or her name when viewing the content, or the customer is required to create a personal account in advance and use this information when viewing the content. It is conceivable to have the customer log in to an account, but either method forces the customer to input predetermined information. Such a method that imposes a burden on the customer may cause the customer to avoid viewing the content, so the value of the business card to which the content is linked as an advertising tool is significantly impaired.

Accordingly, the present invention provides a system in which content can be viewed by a recipient of a medium via a read code attached to the medium, and a content viewing history can be managed without imposing a burden on the recipient. The main purpose is to

The inventors of the present invention, as a result of intensive studies on means for solving the above-described problems of the prior art, have found that each medium is given a unique reading code, and the provider of the medium inputs the information of the recipient of the medium. It was found that by recording the content in a database through the reading code, the recipient who viewed the content can be identified without imposing a burden on the recipient. Based on the above findings, the inventors of the present invention conceived that the problems of the prior art can be solved, and completed the present invention. Specifically, the present invention has the following configurations or steps.

A first aspect of the present invention relates to an information management system that can be used as a sales support tool. An information management system according to the present invention comprises a provider terminal, a recipient terminal, and a management server. A provider terminal is a terminal operated by a medium provider (for example, a salesperson) to which a reading code is assigned. The recipient terminal is a terminal operated by a medium recipient (for example, a customer) and has an imaging unit. The management server is connected to the provider terminal and recipient terminal via communication lines such as the Internet, and is operated by the operator of this system. Information terminals such as smartphones and tablet computers can be used as the provider terminal and the recipient terminal. In addition, the "medium" provided from the provider to the recipient mainly includes physical media and electronic media. Examples of physical media include printed media such as business cards, leaflets, and pamphlets, as well as various novelty goods for advertising purposes. Examples of electronic media include electronic business cards, leaflets, and pamphlets. In the case of a physical medium, the provider can provide it to the recipient by hand delivery or by mail. In the case of an electronic medium, the provider can provide it to the recipient by sending it by e-mail or by showing it on the spot as displayed on a tablet computer. In the present invention, at least a code ID, which is identification information unique to the code, is embedded in the read code. In other words, in the present invention, even if the media are substantially the same (for example, business cards), each medium is provided with a unique reading code in which a different code ID is embedded. In other words, 100 business cards have 100 different reading codes. Read codes include one-dimensional codes such as bar codes, two-dimensional codes such as QR codes (registered trademark), and multidimensional codes such as color codes.

In the system according to the present invention, when the provider terminal transmits the provision information about at least one of the recipient of the medium, the date of provision, and the place of provision to the management server, the management server reads the provision information attached to the medium. It is recorded in the database in association with the code ID of the code. The provided information may be manually input by the provider into the provider terminal, or as described later, the provider may use the provider terminal to read the read code given to the medium, and read the information on the provider terminal. may be automatically entered in the This makes it possible to specify the recipient, the date of provision, or the place of provision of the medium associated with this code ID. In particular, since this provided information is transmitted from the provider terminal to the management server, the recipient does not need to transmit such provided information to the management server. Further, when the recipient terminal reads the read code with the imaging unit and transmits the code ID to the management server, the management server provides the recipient terminal with the content associated with the code ID and The viewing information (viewing history) of the content is recorded in the database. As used herein, "content" specifically means digital content. Examples of digital content are, but are not limited to, movies, still images, music, sounds, documents, e-books, e-comics, games, and web pages. In this way, the recipient can easily view the content simply by reading the reading code attached to the medium. On the other hand, since it is possible to identify or guess the recipient who received the provision of the medium from the provision information sent from the provider terminal to the management server, it becomes possible to grasp who has viewed the content. At that time, the recipient only needs to read the read code on the medium, so the burden on the recipient can be minimized.

In the information management system according to the present invention, the provider terminal preferably has an imaging unit. When the provider terminal reads the code with the imaging unit and transmits the code ID as the provided information to the management server, the management server sends information on at least one of the date and place when the provider terminal read the code to the provided information. is recorded in the database in association with the code ID. In other words, the provider terminal sends the code ID of the read code to the management server as well as the date (more specifically, the date and time) when the read code was read or the place where the read code was read. is recorded in the database as information (that is, provision information) regarding the provision date or provision location of the medium. In this way, when the medium is provided to the recipient, the work of the provider is only to read the reading code attached to the medium with the imaging unit, so that the date and place of provision of the medium can be relatively easily obtained. It becomes possible to record information about in the database.

In the information management system according to the present invention, it is preferable that a plurality of code IDs are associated with the same content in the database, and content viewing information is recorded for each code ID. As described above, each medium is given a read code in which a different code ID is embedded. Therefore, by managing the viewing information for each code ID, even if the same content is associated with each code ID, the viewing information of the content can be grasped for each recipient of the medium. As a result, it becomes easier to grasp the recipient's needs.

In the information management system according to the present invention, the provider terminal or another terminal linked to be operated by the same provider specifies a specific code ID and information on the recipient (for example, name, department, contact information) etc.) to the management server, the management server associates the specified code ID with the information on the recipient and records it in the database. As a result, for example, when the provider gives the business card to the recipient, first of all, only the date or place of provision is simply recorded in the database, and after that, when there is time, the name of the recipient who gave the business card You will be able to perform operations such as adding detailed information such as affiliation and affiliation to the database.

In the information management system according to the present invention, when receiving information about a recipient from a provider terminal or another terminal, the management server issues a recipient ID, which is identification information unique to the recipient, and associates it with the recipient ID. Then, the information on the recipient and the viewing information of the content by the recipient may be managed in the database. In this way, the management server automatically issues a recipient ID, which eliminates the need for the recipient to perform ID issuing procedures, thereby reducing the burden on the recipient.

In the information management system according to the present invention, when content viewing information from a recipient terminal satisfies a predetermined condition, the management server provides the medium with information to that effect to the recipient operating the recipient terminal. Preferably, it is sent to the provider terminal of the provider. For example, if it is confirmed that the recipient has been viewing the content for a certain amount of time, it can be inferred that the recipient is interested in the content. Therefore, by notifying the provider terminal of this fact, the provider can efficiently carry out business activities with respect to the recipient.

A second aspect of the present invention relates to an information management method for sales support. The method according to the second aspect is basically performed by the system according to the first aspect described above. That is, the information management method comprises a provider terminal operated by the provider of the medium to which the read code is assigned, a receiver terminal with an imaging unit operated by the receiver of the medium, and mutually communicating with them via a communication line. It is performed by an information management system comprising a connected management server. At least a code ID, which is identification information unique to the code, is embedded in the read code. In the information management method, first, when the provider terminal transmits provided information about at least one of the recipient of the medium, the date of provision, and the place of provision to the management server, the management server reads the provided information attached to the medium. It is recorded in the database in association with the code ID of the code (first step). Further, in the information management method, when the recipient terminal reads the code with the imaging unit and transmits the code ID to the management server, the management server provides the recipient terminal with the content associated with the code ID, A step of recording viewing information of the content by the recipient terminal in a database (second step).

INDUSTRIAL APPLICABILITY According to the present invention, in a system that allows a recipient of a medium to view content via a read code attached to the medium, it is possible to manage the viewing history of the content without imposing a burden on the recipient. become.

FIG. 1 shows the overall configuration of an information management system according to the present invention. FIG. 2 schematically shows how the provider provides the print medium to the recipient and the recipient views the content. FIG. 3 is a block diagram showing functional elements of a management server, a provider terminal, and a recipient terminal for one embodiment of an information management system according to the present invention. FIG. 4 shows an example of the data structure of the database. (a) is an example of a provided information table, and (b) is an example of a viewing history table. FIG. 5 continues from FIG. 4 and shows an example of the data structure of the database. (c) is an example of a recipient table, (d) is an example of a provider table, and (e) is an example of a content table. FIG. 6 shows an example of the processing flow of the information management system that is performed when the print medium is transferred from the provider to the recipient. FIG. 7 shows an example of the processing flow of the information management system performed when the provider views the content. FIG. 8 schematically shows a business card holder that can optionally be included in the information management system of the present invention.

EMBODIMENT OF THE INVENTION Hereinafter, the form for implementing this invention is demonstrated using drawing. The present invention is not limited to the embodiments described below, and includes appropriate modifications within the scope obvious to those skilled in the art from the following embodiments.

FIG. 1 shows the overall configuration of an information management system 100 according to one embodiment of the invention. As shown in FIG. 1, the information management system 100 comprises a management server 10, a provider terminal 20, and a recipient terminal 30. FIG. These management server 10, provider terminal 20, and recipient terminal 30 are interconnected via a communication line such as the Internet. The management server 10 is operated by the operator of this system, and manages and controls the entire system. In FIG. 1, for the sake of convenience, the management server 10 is represented as if it were constructed by one server device, but this management server 10 is constructed by distributing its functions to a plurality of server devices. There may be. The provider terminal 20 is operated by a provider who provides print media such as business cards to recipients. Also, the recipient terminal 30 is operated by the recipient who receives the print media from the provider. Examples of the provider terminal 20 and recipient device 30 are portable information communication terminals, and typical examples thereof are smart phones and tablet computers.

FIG. 2 schematically shows an example of use of print media assumed in the information management system 100 according to the present invention. In particular, a case where the print medium is a business card will be described as an example. First, the provider owns a plurality of his/her business cards. On this business card, a two-dimensional code such as a QR code (registered trademark) is printed in addition to the user's name, affiliation (company name, department), and contact information. The names, affiliations, and contact information described on the business cards of the donors are all basically the same, but different two-dimensional codes are printed for each business card. Specifically, information of a different code ID is embedded in the two-dimensional code printed on each business card, and as a result, each two-dimensional code has a different appearance. For example, in the example shown in FIG. 2, a provider provides business cards to recipients 1 to 3, respectively. ) is printed. Thus, in the present invention, by printing a unique two-dimensional code on each business card provided to the recipient, it is possible to manage who gave which business card to whom. .

When the recipient who receives the business card reads the two-dimensional code printed on the business card with the recipient terminal 30, he/she can view the content such as the animation specified by the provider. For example, the provider can print a two-dimensional code linked to his/her own profile video on the business card to strongly impress the recipient with his/her face, name, and affiliation. In particular, in the present invention, since a business card printed with a two-dimensional code unique to each recipient is distributed, it is possible to ascertain which of the recipients who have received the business card has viewed the content. be able to. For example, it can be inferred that a recipient who has watched a profile video is interested in at least the provider and what the provider has said (product advertisement, etc.). Therefore, by specifying the recipient who viewed the profile video, the provider can take the approach of selling the product to the recipient again. Further, which business card (two-dimensional code) has been distributed to which recipient is recorded by the provider in the management server 10 through the provider terminal 20 or the like. Therefore, the recipient only needs to read the two-dimensional code with the recipient terminal 30, and does not need to input his/her own personal information. Therefore, it is possible to manage the content viewing history of the recipient without imposing a burden on the recipient.

FIG. 3 is a block diagram showing the functional configuration of the information management system 100 according to the invention. Note that FIG. 3 mainly shows the functional configuration required to realize the functions required for the information management system 100 of the present invention. It is also possible to add them as appropriate.

As shown in FIG. 3, the management server 10 mainly includes a management control section 11, a communication section 12, a content storage section 13, and a management database . The management control unit 11 includes a processor such as a CPU or GPU and a main memory such as a RAM (mainly volatile memory), and supervises the processing of the entire system. The management control unit 11 performs predetermined processing by causing a processor to execute a program stored in the main memory. As functional blocks of the management control unit 11, as shown in FIG. 11f is included. Details of these blocks 11a-f will be described later. The communication unit 12 of the management server 10 is a communication device for transmitting and receiving information to and from the provider terminal 20 and the recipient terminal 30 via the Internet. The communication unit 12 may be any device as long as it can transmit and receive information by wire or wirelessly. The content storage unit 13 mainly stores predetermined content data to be viewed by the receiver. The management database 14 is a storage device that associates and stores information such as the date and time and place of provision of the business card, information on the content viewing history of the recipient, information on the provider, information on the recipient, and the like. The content storage unit 13 and the management database 14 can be realized by storage (non-volatile memory) such as HDD and SDD, for example.

Next, an example data structure of the management database 14 will be described with reference to FIGS. 4 and 5. FIG. The management database 14 has table data (a) to (e) shown in FIGS. 4 and 5, for example. FIG. 4(a) is a provided information table mainly for recording the situation when a provider provides a business card to a recipient. When the provider hands over a business card on which a two-dimensional code unique to the recipient is printed, information such as the provider, the recipient, the date and time of provision, and the location of provision is registered in the provided information table for each business card. It will be done. Specifically, the provided information table includes, as a key item, a code ID specific to the two-dimensional code printed on the business card, a unique provider ID for identifying the provider, the date of provision of the business card, the time of provision, the location of provision, and the like. , the name of the recipient who received the business card, a unique recipient ID for identifying the recipient, and other memo fields (remarks) are associated and registered. In the recipient name column indicated by a bold frame in the provided information table, information of the recipient's name manually input by the provider after or before the delivery of the business card is registered. Also, in the provided information table, the code ID and the provider ID are preferably registered in advance regardless of whether or not the provider distributes business cards. According to this provision information table, it is possible to grasp which business card was provided when, where, by whom, and to whom. Note that the provider can freely enter character information in the memo field.

FIG. 4(b) is a viewing history table for recording the history of content viewed by the recipient via the two-dimensional code printed on the business card. When the recipient reads the two-dimensional code printed on the business card with the recipient terminal 30 and views the contents, the viewing history table stores the contents of the contents that the recipient has viewed in association with the code ID of the two-dimensional code read by the recipient. Viewing information about the content, viewing date, viewing time, etc. is registered. Specifically, the viewing history table includes, as a key item, a code ID unique to the two-dimensional code printed on the business card, a unique recipient ID for identifying the recipient, and a first ID linked to the two-dimensional code. A unique content ID for identifying the content, information on whether or not the first content is viewed, viewing date, and viewing time are registered. Further, when a plurality of contents are linked to the two-dimensional code, the viewing history table further contains a unique content ID for identifying the second content linked to the two-dimensional code, It is also possible to register information on the presence or absence of viewing, viewing date, and viewing time. Incidentally, it is of course possible to link three or more contents to the two-dimensional code. In addition, it is possible to register information regarding the rank of the recipient's interest in the business card in the viewing history table. This rank is automatically generated by the management server 10 as described later. According to this viewing history table, in addition to whether or not the recipient read the two-dimensional code on the business card and viewed the content, the viewing date, viewing time, and degree of interest (rank) can be grasped.

FIG. 5(c) is a recipient table for recording information about the recipient who received the business card. The recipient table can register information on the recipient's name, company name, title, and contact information using a unique recipient ID for identifying the recipient as a key item. Information manually input by the provider after or before the delivery of the business card is registered in the columns of the recipient name, company name, position, and contact information shown in thick frames in the recipient table. Also, the recipient ID is automatically generated by the management server 10 . Therefore, there is no burden on the receiver when registering various information in the receiver table.

FIG. 5(d) is a provider table for recording information on providers who provide business cards. The provider table can register information on the provider's name, company name, position, and contact information using a unique provider ID for identifying the provider as a key item.

FIG. 5(e) is a content table mainly for recording information on content to be provided to recipients. The content table can register link information such as a URL for viewing the content, using a unique content ID for identifying the content as a key item. For example, as the link information, the URL of another external video distribution service (YouTube (registered trademark), etc.) may be registered. In this case, a data server provided by an external video distribution service functions as the content storage unit 13 . Also, the content data itself can be stored in the management server 10 itself. In this case, information (address indicating the data storage destination) for accessing the content data stored in the content storage unit 13 in the management server 10 is registered in the content table. Moreover, the contents are not limited to moving pictures, and it is possible to use the website of the provider's company, other web pages, and the like.

Returning to FIG. 2, the functional configurations of the provider terminal 20 and recipient terminal 30 will be described. The provider terminal 20 and the recipient terminal 30 are configured in accordance with known wireless communication standards such as 4G, 5G, or Wi-Fi (registered trademark), and control units 21 and 31 each composed of a CPU and a main memory. communication units 22 and 32 which are communication devices; position acquisition units 23 and 33 such as GPS sensors; storage units 24 and 34 configured with nonvolatile memory and/or volatile memory; 35, display units 26 and 36 such as a liquid crystal display and an organic EL display, and input units 27 and 37 such as a touch panel, a mouse, and a keyboard. The control units 21 and 31 read an application program for inputting or transmitting predetermined information or viewing from the memory, and control other various elements. Known smart phones and tablet computers can be used as the provider terminal 20 and the recipient terminal 30 .

Next, referring to FIG. 6, the processing of the information management system 100 executed when the provider provides the recipient with a business card (printed medium) will be described. The provider needs to make preparations at the provider terminal 20 before handing the business card to the recipient. First, the provider enters his account information (provider ID and predetermined password) into the provider terminal 20 via the input unit 27 of the provider terminal 20, and attempts to log in to his account (step S1-1). The provider terminal 20 transmits the provider's account information to the management server 10 via the communication unit 22, and the management server 10 authenticates whether or not this account information is legitimate (step S1-2). . If the account information is valid, the management server 10 approves the login of the provider, and if it is invalid, the management server 10 issues a notification to that effect. When the login is successful, the provider terminal 20 displays a screen on the display unit 26 for prompting the provider to proceed to the next process.

Next, the provider uses the imaging unit 25 of the provider terminal 20 to photograph the two-dimensional code attached to the business card to be handed over to the recipient (step 1-3). The two-dimensional code image captured here is stored in the storage unit 24 of the provider terminal 20 . The control unit 21 of the provider terminal 20 analyzes the two-dimensional code image acquired by the imaging unit 25 according to a predetermined program, and reads information embedded in the two-dimensional code (step S1-4). Since at least unique code ID information is embedded in this two-dimensional code, the control section 21 will read at least this code ID from the two-dimensional code.

Further, when the two-dimensional code is captured by the imaging unit 25, the control unit 21 of the provider terminal 20 acquires the position information of the provider terminal 20 at that time via the position acquisition unit 23 (step S1- 5). In addition, when the two-dimensional code is imaged by the imaging unit 25, the control unit 21 of the provider terminal 20 acquires date and time information at that time (step S1-6). In this embodiment, it is basically assumed that the two-dimensional code of the business card is photographed immediately before the business card is handed over. is recorded in the management server 10 as. However, if the shooting date and location of the two-dimensional code are different from the actual providing date and location of the business card, it is possible to correct the information recorded in the management server 10 later.

Next, the control unit 21 of the provider terminal 20 communicates the provider's account information (mainly provider ID), information read from the two-dimensional code (mainly code ID), location information, and date and time information. It is transmitted to the management server 10 via the unit 22 (step S1-7). The management control unit 11 of the management server 10 receives these information from the provider terminal 20 through the communication unit 12 (step S1-8). The provided information recording unit 11a of the management control unit 11 of the management server 10 records various types of information received from the provider terminal 20 in the provided information table (FIG. 4(a)) of the management database 14 (step S1- 9). Specifically, the provided information recording unit 11a registers information on the provider ID, the date of provision, the time of provision, and the place of provision in the provided information table in association with the code ID of the two-dimensional code received from the provider terminal 20. do. As a result, the management server 10 can manage the date and place when the business card is provided from the provider to the recipient.

After the processing up to this point is completed, the provider hands over his own business card with a unique two-dimensional code to the recipient. At this time, the provider may receive the business card of the recipient. The information written on the business card of the recipient is then registered in the management database 14 by the provider.

After handing over or exchanging business cards, the provider logs into his/her own account again in the same procedure as steps S1-2 and S1-2 described above (steps S1-10 and S1-11). If the provider terminal 20 remains logged into the account, this login process can be omitted. Also, the provider can log in to his or her own account using a terminal device other than the provider terminal 20 . For example, the two-dimensional code can be photographed with a smartphone before the business card is handed over, and the recipient information can be input with another personal computer after the business card is handed over. In this way, there may be a plurality of terminal devices linked to the provider's account.

Next, the provider inputs information about the recipient into the provider terminal 20 via the input unit 27 of the provider terminal 20 or the like, in association with the business card handed over to the recipient (step S1-12). At this time, the provider inputs at least the name of the recipient. More specifically, the provided information table already contains information about the place where the business card is provided and the date and time. Information registered in this provided information table is transmitted from the management server 10 to the provider terminal 20 and the like, and displayed on the display unit 26 of the provider terminal 20 . The provider may input the name of the recipient who gave the business card at that time by referring to the business card providing location and date registered in the provided information table. At this time, the input information of the provider designates the code ID unique to the two-dimensional code attached to the business card, and the business card and the recipient who has received the business card are associated. Further, for example, referring to the business card received from the recipient, the provider can input the recipient's company name, position, contact information, and other personal information in addition to the recipient's name. The recipient information input by the provider is transmitted to the management server 10 through the communication unit 22 of the provider terminal 20 (step S1-13). The management control unit 11 of the management server 10 receives these information from the provider terminal 20 through the communication unit 12 (step S1-14). If the provider logs into his/her own account at a terminal other than the provider terminal 20, it is also possible to perform the process of inputting and transmitting the recipient information at the other terminal.

When the recipient information recording unit 11b of the management control unit 11 of the management server 10 receives the information about the recipient from the provider terminal 20 or the like, it automatically generates a recipient ID for identifying the recipient (step S1- 15). Each recipient can be assigned any recipient ID. For a recipient whose recipient ID has already been generated based on information such as name, there is no need to issue a new recipient ID, and the existing recipient ID can be used. When a new recipient ID is issued, the recipient information recording unit 11b registers the recipient ID as a key item in the recipient table.

Further, the recipient information recording unit 11b registers the information about the recipient received from the provider terminal 20 or the like in the management database 14 (step S1-16). That is, the recipient information recording unit 11b registers information such as the recipient's name, company name, position, and contact information in the recipient table in association with the recipient ID generated in the previous process. Further, the recipient information recording unit 11b registers the recipient ID of the recipient in the provided information table in association with the code ID of the two-dimensional code given to the business card specified by the provider. This makes it possible to identify which business card has been provided to which recipient. In addition to the recipient ID, the name of the recipient can also be registered in the provided information table. In this way, the provider associates the two-dimensional code of his own business card with the information of the recipient who provided it. Since these operations are all performed by the provider, the recipient does not have to bear any burden of inputting information or the like.

Next, referring to FIG. 7, the processing of the information management system 100 executed when the recipient views the content using the two-dimensional code printed on the business card (printed medium) received from the provider. will be explained. Note that, unlike the provider, the recipient does not need to perform any special work such as logging into his or her own account in order to view the content. First, when the recipient is interested in the provider or the company to which the recipient belongs, the recipient captures the two-dimensional code attached to the business card received from the provider using the imaging unit 35 of the recipient terminal 30 ( Step 2-1). The two-dimensional code image captured here is stored in the storage unit 34 of the recipient terminal 30 . The control unit 31 of the recipient terminal 30 analyzes the image of the two-dimensional code acquired by the imaging unit 35 according to a predetermined program, and reads out the information embedded in the two-dimensional code (step S2-2). Since at least unique code ID information is embedded in this two-dimensional code, the control unit 31 will read at least this code ID from the two-dimensional code.

Next, the control unit 31 of the recipient terminal 30 transmits information (mainly code ID) read from the two-dimensional code to the management server 10 via the communication unit 32 (step S2-3). The management control unit 11 of the management server 10 receives this information from the recipient terminal 30 through the communication unit 12 (step S2-4). Then, the content providing unit 11c of the management control unit 11 of the management server 10 sends one or more contents associated with the two-dimensional code received from the recipient terminal 30 to the recipient terminal 30 via the communication unit 12. provided (step S2-5). Specifically, in this embodiment, the viewing history table (FIG. 4(b)) of the management database 14 contains content IDs of one or more pieces of content in association with the code ID of the two-dimensional code of each business card. Registered. Further, in the content table (FIG. 5(e)) of the management database 14, the link information is registered in association with the content ID of the content. For this reason, the content providing unit 11c refers to the viewing history table and the content table to obtain content link information (such as the URL of an external video distribution service) associated with the two-dimensional code received from the recipient terminal 30. is provided to the recipient terminal 30 . If video data or the like is stored in the content communication unit 12 of the management server 10 itself, the management server 10 transmits the video data to the recipient terminal 30 or sends the video data to the recipient terminal 30. It is also possible to perform streaming delivery of video data. In this way, the two-dimensional code of the business card is associated with the content intended to be viewed by the recipient.

When the recipient receives the content from the management server 10 through the recipient terminal 30, the recipient selects the content to actually view via the input section 37 of the recipient terminal 30 (step S2-6). If there are multiple contents provided by the management server 10, the recipient can select one of them. Also, when the content provided from the management server 10 is one, the recipient may select whether or not to reproduce the content. The recipient terminal 30 displays the content selected by the recipient on the display unit 36 for viewing by the recipient (step S2-8). For example, the receiver terminal 30 displays the content on the display unit 36 by playing back a moving image or opening a web page using a predetermined application program.

Further, the control section 31 of the receiver terminal 30 acquires the viewing information of the receiver for each content and transmits it to the management server 10 (step S2-9). Examples of such content viewing information include information on whether or not the recipient has viewed the content, information on the viewing date of the content, and information on the viewing time of the content. Further, the control unit 31 of the receiver terminal 30 can acquire the position information at that time by the position acquisition unit 33 when the display of the content is started, and include the position information in the viewing information. Such viewing information may be transmitted to the management server 10 at the timing when the recipient has finished viewing the content (when the display of the content is completed), or may be transmitted to the management server 10 while the recipient is viewing the content. may be transmitted to the management server 10 at any time. The management server 10 receives the viewing information of the content from the receiver terminal 30 via the communication unit 12 (step S2-9).

Next, the viewing information recording unit 11c of the management control unit 11 of the management server 10 records the viewing information received from the recipient terminal 30 in the management database 14 (step S2-10). Specifically, the viewing information recording unit 11c stores the viewing history table of the management database 14 in association with the code ID of the two-dimensional code attached to the business card, and records the recipient who viewed the content from the two-dimensional code. The ID, whether or not the recipient has viewed the content (if yes, a flag of "1" is set), the viewing date and viewing time of the content, and the like are registered. As a result, by referring to the viewing history table, it is possible to easily grasp which recipient has viewed which content, when and to what extent.

Next, the needs analysis unit 11d of the management control unit 11 of the management server 10 analyzes the recipient's needs (interests) based on the viewing information registered in the viewing history table, and automatically ranks the degree of the needs. (step S2-11). For example, if the recipient has viewed a predetermined number of pieces of content for a predetermined time or longer, the rank of the recipient's interest may be set high. The ranking threshold can be designed accordingly. Such rank information may be registered, for example, in a viewing history table. As an example, in the viewing history table shown in FIG. 4(b), recipient R1 is given the highest rank A because she has viewed two contents for a predetermined time or longer. On the other hand, recipient R2 is given a comparatively low rank C because he has watched the first content, but his viewing time is less than the predetermined time. Thus, by analyzing the viewing information of each recipient, the degree of interest of the recipient can be estimated. Note that when the viewing information of each recipient is added, the need analysis unit 11d may update the rank of each recipient.

Further, when the recipient is given a rank higher than a predetermined rank as a result of the analysis by the needs analysis unit 11d, the notification unit 11e of the management control unit 11 of the management server 10 notifies the recipient of the fact via the communication unit 12. The provider terminal 20 of the provider who provided the business card to the person is notified (step S2-12). For example, in the example shown in FIG. 4B, since the recipient R1 is ranked A as described above, it is assumed that the recipient R1 is highly interested in the content linked to the business card. can. In this case, the notification unit 11e notifies that the interest rank of the recipient R1 has become A to the provider terminal 20 of the provider D1 who provided the business card to the recipient R1. As a result, the provider D1 can immediately grasp the degree of interest of the recipient R1 and viewing information of the content, so that the provider D1 can select an efficient action, such as visiting the recipient R1 again and conducting sales activities. becomes possible. It should be noted that the threshold for whether or not to notify can be appropriately designed.

FIG. 8 schematically shows a business card holder 40 that can optionally be used in the information management system 100 according to the present invention. That is, the information management system 100 according to the present invention may further include a business card holder 40 in addition to the management server 10, the provider terminal 20, and the recipient terminal 30 described above. This business card holder 40 is mainly used by the provider. The business card holder device 40 is connected to the provider terminal 20 owned by the provider by short-range wireless communication or the like.

Specifically, the business card holder device 40 according to this embodiment has a supply space 41 for storing business cards of the provider and a recipient space 42 for storing the business cards of the recipient. The business card holder device 40 also includes a reading unit 43 for reading characters printed on the business card. The reading unit 43 can be implemented by, for example, a known small optical scanner. In addition, the business card holder device 40 connects a controller 44 such as a processor responsible for overall control of the device, a storage unit 45 such as a non-volatile memory for storing various information, and the provider terminal 20 via Bluetooth ( A communication unit 46 such as a communication module capable of performing short-range wireless communication in accordance with a known standard such as a registered trademark).

The reading unit 43 is configured to be able to read the two-dimensional code printed on the name card when the name card of the donor is taken out from the space 41 for provision. The image of the two-dimensional code of the business card of the provider read by the reading unit 43 is transmitted to the control unit 44, and the information embedded therein is read. As described above, since a unique code ID is embedded in the two-dimensional code of the business card of the provider, the control unit 44 can read this code ID. Note that the two-dimensional code image may be temporarily stored in the storage unit 45 . The code ID read by the business card holder device 40 is transmitted to the provider terminal 20 via the communication unit 46 . When the provider terminal 20 receives the code ID from the business card holder device 40, the provider terminal 20 transmits this code ID to the management server 10 together with information on the date and place at that time. As a result, in the flow chart shown in FIG. 6, the processing (steps S1-3 and S1-4) of photographing the two-dimensional code and reading the information by the provider terminal 20 can be omitted.

Further, the reading unit 43 is configured to be able to read a business card received by the provider from the recipient when the business card is stored in the receiving space 42 . The image of the recipient's business card read by the reading unit 43 is transmitted to the control unit 44, and characters written on the business card are recognized as information by known OCR (optical character recognition) or the like. That is, since information such as the recipient's name, company name, position, and contact information is written on the recipient's business card, it is sufficient to acquire these character information. Note that the image of the recipient's business card may be temporarily stored in the storage unit 45 . The character information of the recipient's business card recognized by the business card holder device 40 is transmitted to the provider terminal 20 via the communication unit 46 . When the provider terminal 20 receives the character information of the recipient's business card from the business card holder 40, the provider terminal 20 sends the character information to the management server 10 together with the code ID read from the two-dimensional code of the provider's business card in the previous process. and send. As a result, in the flow chart shown in FIG. 6, the process of inputting the recipient's information to the provider terminal 20 (step S1-12) can be omitted.

In this way, by reading the two-dimensional code printed on the business card of the provider and reading the character information (recipient information) printed on the business card of the recipient by the business card holder device 40, It is possible to save the trouble of the provider at the time of exchanging business cards. That is, the provider takes out his/her own business card from the business card holder 40 and inserts the business card received from the recipient into the business card holder 40, which is generally performed in business card exchange. This information is automatically sent to the management server 10 . In the example shown in FIG. 8, the reading of the business card taken out from the providing space 41 and the reading of the business card stored in the receiving space 42 are realized by the common reading unit 43. One reading unit 43 may be provided in each space.

In the specification of the present application, the embodiments of the present invention have been described with reference to the drawings in order to express the content of the present invention. However, the present invention is not limited to the above embodiments, and includes modifications and improvements that are obvious to those skilled in the art based on the matters described in this specification.

DESCRIPTION OF SYMBOLS 10... Management server 11... Management control part 11a... Provided information recording part 11b... Recipient information recording part 11c... Contents provision part 11d... Viewing information recording part 11e... Needs analysis part 11f... Notification part 20... Provider terminal 21... Control Unit 22... Communication unit 23... Position acquisition unit 24... Storage unit 25... Imaging unit 26... Display unit 27... Input unit 30... Recipient terminal 31... Control unit 32... Communication unit 33... Position acquisition unit 34... Storage unit 35... Imaging unit 36 Display unit 37 Input unit 40 Business card holder 41 Provision space 42 Receipt space 43 Reading unit 44 Control unit 45 Storage unit 46 Communication unit 100 Information management system

Claims (7)

a provider terminal operated by the provider of the medium to which the reading code is assigned;
a receiver terminal with an imaging unit operated by the receiver of the medium;
An information management system comprising a management server connected to the provider terminal and the recipient terminal via a communication line,
at least a code ID, which is identification information unique to the code, is embedded in the read code;
When the provider terminal transmits provided information regarding at least one of the recipient of the medium, the date of provision, and the place of provision to the management server, the management server transmits the provided information to the read code given to the medium. recorded in a database in association with the code ID of
When the recipient terminal reads the read code with the imaging unit and transmits the code ID to the management server, the management server provides the recipient terminal with content associated with the code ID, An information management system that records viewing information of the content by a recipient terminal in the database. The provider terminal has an imaging unit,
When the provider terminal reads the code with the imaging unit and transmits the code ID as the provided information to the management server, the management server receives at least one of the date and place when the provider terminal reads the code. 2. The information management system according to claim 1, wherein information relating to is recorded in a database in association with the code ID as the provided information. 3. The information management system according to claim 1, wherein the database is associated with a plurality of contents having the same code ID, and viewing information of the contents is recorded for each code ID. When the provider terminal or another terminal linked as being operated by the same provider transmits information about the recipient together with the designation of the specific code ID to the management server, the management server 4. The information management system according to any one of claims 1 to 3, wherein the received code ID and information on the recipient are associated with each other and recorded in the database. When the management server receives information about the recipient from the provider terminal or the another terminal, the management server issues a recipient ID that is identification information unique to the recipient, associates the recipient with the recipient ID, 5. The information management system according to claim 4, wherein said database manages information relating to and viewing information of said content by said recipient. When the viewing information of the content by the recipient terminal satisfies a predetermined condition, the management server sends information to that effect to the recipient who operates the recipient terminal. The information management system according to any one of claims 1 to 3, wherein the information is transmitted to the provider terminal. a provider terminal operated by the provider of the medium to which the reading code is assigned;
a receiver terminal with an imaging unit operated by the receiver of the medium;
A method executed by an information management system comprising a management server interconnected with the provider terminal and the recipient terminal via a communication line,
at least a code ID, which is identification information unique to the code, is embedded in the read code;
When the provider terminal transmits provided information regarding at least one of the recipient of the medium, the date of provision, and the place of provision to the management server, the management server transmits the provided information to the reading code attached to the medium. a step of recording in a database in association with the code ID of
When the recipient terminal reads the code with the imaging unit and transmits the code ID to the management server, the management server provides the recipient terminal with content associated with the code ID, and recording viewing information of the content by the user terminal in the database.

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