JP2023070034A - Direct selling system of crop - Google Patents

Abstract

To provide a direct selling system of crops that allows a customer to purchase crops while checking a growing state of the crops he/she wants through his/her own eyes feeling as if the customer is at a farm field even if he/she is away from the farm field.SOLUTION: A direct selling system 100 of crops is configured by connecting a producer system 110, one, two or more customer terminals 120 and a server 130 interposed among them to the Internet N. The producer system includes: an imaging device 112 which is installed in a farm field where the crops are cultivated, and which photographs an explanatory video of the crops before harvesting; and an information processing device 111 to be connected to the imaging device. The server 130 includes: video transmission means 131 for transmitting the video received from the information processing device to a customer terminal 120 to be displayed; order form transmission means 132 for receiving order information inputted to the customer terminal by a customer viewing the video and transmitting the order information to the information processing device; and order transmission means 133 for receiving the order information inputted to an order form and transmitting the order information to the information processing device.SELECTED DRAWING: Figure 1

Description

The present invention relates to a direct sales system for agricultural products that allows customers to select and purchase agricultural products of a size and degree of maturity that suit their tastes from among the agricultural products cultivated in the fields without having to go to the fields. .

In recent years, as a means of directly selling agricultural products such as vegetables and fruits to customers, producers have set up their own sales homepages or set up shops on EC sites on the Internet. By using such direct Internet sales, customers can purchase agricultural products from producers all over the country. can be obtained in this state. Producers who sell directly on the Internet also benefit from the fact that they can easily make a profit because there are no intermediate fees to be paid to the cooperative or the market.

However, in Internet direct sales, although you can select the type and size of the crops listed on the site, you cannot check the condition of each crop (for example, shape, ripeness, etc.) like when purchasing at a physical store. ) can not be confirmed and specified with one's own eyes. In other words, since the condition of the agricultural products purchased by the customer cannot be known until the product reaches the customer's hand, it may differ from what the customer imagines. In addition, the customer can usually purchase only the quantity and weight set by the producer, and cannot arbitrarily set and purchase them.

On the other hand, as another direct sales method, for example, a harvest experience type sales method in which the customer goes to the farm and harvests the crops by themselves, such as strawberry picking and grape picking, has been conventionally performed. there is According to this sales method, customers can check the condition of agricultural products with their own eyes, so they can not only select and purchase agricultural products in the condition they desire, but also receive guidance from producers on agricultural products and harvesting. You can enjoy the harvesting work as a kind of leisure while listening to explanations. In addition, the producers can provide guidance and explanations to a plurality of customers entering the field at the same time, so that they can efficiently provide their services. Therefore, a sales method is being explored that can achieve both the convenience of direct Internet sales and the leisure nature of harvest experience-based sales.

In view of the above circumstances, a system of a farmer who cultivates fruit, a terminal of a customer who purchases fruit, an intermediary system for these, and a terminal of a transportation company are connected to a network, and the farmer's system includes a processing device and an imaging device connected to the network. When the intermediary system is accessed by the customer terminal, the intermediary system displays the harvestable fruits and information on the farmer cultivating them, the type of fruit and the specified information on the cultivating farmer, and the customer a means for obtaining personal information of the designated grower, a means for requesting transmission of fruit images to the system of the designated cultivator, displaying the image on the customer terminal, obtaining designation information for the fruits to be purchased, and means for obtaining designation information of the designated fruits A remote fruit harvesting system has been proposed that includes means for transmitting harvest instructions to a system of a cultivator, creating delivery request information for the harvested fruit to a customer, and transmitting the information to a transportation company terminal (for example, , see Patent Document 1).

In recent years, video conferencing systems that use the Internet have been used to show customers images of agricultural products being cultivated in fields, and producers explain their agricultural products while allowing producers and customers to interact. Harvesting and selling agricultural products through real-time dialogue.

JP-A-2004-258983

According to the remote fruit harvesting system of Patent Literature 1, images of fruits being cultivated in a field are transmitted to a customer, and the customer can grasp the condition of the fruit from the image and purchase the fruit. In other words, by using this remote harvesting system, customers will be able to prevent situations in which the fruits that actually arrive at their hands are different from what they imagined at the time of purchase. However, in the system of Patent Literature 1, the information that customers can obtain about fruits is mainly images, and does not include an experience-based sales element such as directly hearing explanations from producers.

On the other hand, it can be said that the sales method using the Internet conference system realizes the harvest experience type sales method online. However, since sales using this system are basically one-on-one between the producer and the customer, the producer sets the system usage time for each customer for about 30 minutes to 1 hour. , there is a problem that the sales efficiency is very low because it is necessary to explain each time. That is, the sales method using the Internet conference system is not suitable for providing services to multiple customers at the same time.

In the present invention, while maintaining the convenience of Internet direct sales, customers can confirm with their own eyes the growing conditions of pre-harvest crops to be purchased, and can shop as if they were in a field. It is an object of the present invention to provide a direct sales system for agricultural products, which enables producers to efficiently provide and sell services to a plurality of customers at the same time.

The means taken by the present invention to solve the above problems is a direct sales system for agricultural products in which a producer system, one or more customer terminals, and a server intervening among these are connected to the Internet, The producer system includes a photographing device that is installed in a field where agricultural products are cultivated and that photographs an image of the agricultural products before harvesting, and an information processing device that is connected to the photographing device. a video transmission means for transmitting the video received from the information processing device of the producer system to the customer terminal for display; and order transmission means for transmitting to the information processing device of (1).

That is, according to the present invention, a producer transmits information about pre-harvest crops actually cultivated in his/her own field as an image or video to a customer, and the customer who watches the information designates the crops to be purchased, A direct sales system for agricultural products that allows growers to harvest and ship on behalf of their customers. According to this, even if the customer is far away from the field, such as at home, he or she can see the shape, size, and ripeness of the crops through images of the crops before harvest displayed in real time on his or her own terminal. You can make a decision about which crops to buy after seeing and confirming the characteristics of the crops and hearing directly from the producers about the characteristics of the crops, such as taste and texture. In addition, explanation videos can be sent to a plurality of customers, and orders can be received simultaneously without giving customers waiting time, so that producers can also provide extremely efficient services.

In the claims and the specification, "crops" refers to all cultivated plants grown in fields, such as vegetables such as leafy vegetables, fruit vegetables, and root vegetables, evergreen fruit trees such as citrus, and deciduous fruit trees such as peaches and grapes. is given. The term "field" refers to a place for cultivating crops, such as paddy fields, fields (ordinary fields, orchards, pastures), greenhouses, and the like.

In addition, the information processing apparatus further includes image analysis means for analyzing the growth status of the crops from the image of the crops photographed by the photographing means and transmitting the analysis information to the server, wherein the server The apparatus may further include analysis information transmission means for displaying the analysis information received from the video analysis means on the customer terminal together with the video.

By doing this, it is possible to quantify the growth of crops, so when choosing which crops to purchase, customers can accurately grasp the state of the crops from both the information obtained by viewing the images and the analysis information. become. As image analysis means, for example, it learns the correlation of various information such as the color of agricultural products contained in the image, the number of fruits, and the cultivation period, and then learns the degree of ripeness, variety, sugar content, acidity, nutritional composition, It is conceivable to use a computer having a function of automatically determining or estimating calories and the like.

Further, the server acquires virtual display control means for generating a virtual image of the agricultural products linked with the analysis information and displaying the virtual image on the customer terminal, and information on an operation performed by the customer on the virtual image. An operation information acquisition means and an order generation means for generating the order information of the agricultural products from the operation information acquired by the operation information acquisition means may be provided.

In other words, instead of displaying the crops cultivated in the field as images on the customer terminal as they are, a virtual image of the crops linked with the analysis information obtained by the image analysis means is displayed on the customer terminal. It is. By doing this, customers will be able to intuitively select crops by looking at quantified growth information, and producers will be able to manage the quality and tracking of each individual crop. Processing related to harvesting becomes easier. It should be noted that the virtual image refers to an image in which the form of crops is expressed in a pseudo manner.

Further, the virtual display control means may cause the customer terminal to display a virtual space image in which a plurality of the virtual images are arranged.

By doing so, the customer can view multiple virtual images simultaneously in the virtual space image without placing separate orders or switching screen displays. As a result, for example, it will be possible to compare, through virtual space images, and to place orders for agricultural products that are actually cultivated in different locations or in different fields by different producers. It should be noted that the virtual space image refers to an image that simulates the space in which the virtual image is arranged, or an image obtained by combining this with a real image.

Also, the order generating means may generate order information for each of the plurality of virtual images displayed in the virtual space image.

That is, when a collective order is placed for a plurality of virtual images from a virtual space image, the order can be sorted for each virtual image and order information can be generated. By doing this, there is no need to distribute the bulk order later, so that the order can be processed quickly, and the order management on the producer side can be easily performed.

The server further comprises order form display means for displaying on the customer terminal an order form for inputting order information by the customer, wherein the order form indicates the variety, size, weight, and packaging of the agricultural products the customer wishes to purchase. At least one of the ratios of crops to be grown may be selectable.

In the conventional sales system of agricultural products using the Internet, the size and weight of agricultural products are often set in advance as a package, such as "strawberry a type M size = 1 kg". Selling in packages like this has the advantage of making it easier for producers to pack and manage their products, but it also has the disadvantage of making it difficult for customers to order what they want. For example, a customer could not order a combination of a plurality of varieties and sizes, such as "300 g of strawberry type M size + 300 g of strawberry type b type M size + 400 g of strawberry type c type L size = 1 kg". Therefore, the order form display means for displaying the order form on the customer terminal should allow the customer to set the variety, size, weight, or a combination thereof according to his or her preference.

The server may further include customer authentication means for storing customer information in advance and authenticating whether or not a person attempting to connect to the server matches the stored customer information.

In the direct sales system for agricultural products according to the present invention, the producer transmits the image of the agricultural products from his own system to the customer terminal via the server, and the customer who sees the image transmits the order information to the producer through the server, and the production is performed. The person harvests, packs, and ships accordingly. Here, the producer may be provided with customer authentication means for storing in the server information on prospective customers solicited in advance so that only the customers whose information is stored are permitted to connect. By doing this, producers will be able to better understand and manage the customers with whom they do business.

Also, the server may further comprise dialogue communication means for enabling direct dialogue between the producer and the customer using text, voice, or video.

By doing so, the customer can inquire of the producer on the spot, for example, when the explanatory video sent from the producer is insufficient. As the interactive communication means, for example, a chat system can be used that allows interaction by exchanging text, voice or video.

The information processing apparatus may further include price calculation means for calculating a purchase price based on the received order information and transmitting calculated price information to the customer terminal.

By providing the information processing device with the price calculation means, the purchase price is automatically calculated based on the order information sent from the customer, and the price information is sent to the customer terminal. Make the process more accurate and faster. In this case, it is preferable to store in the information processing apparatus in advance information such as the unit price for each type and size of agricultural products, and the delivery charge to the customer.

According to the direct sales system for agricultural products according to the present invention, the producer system transmits and displays images of the agricultural products before harvest cultivated in the field and/or information on the growth status to the customer terminal, so that the customer can Even if you are in a remote location, you can check the condition of crops before harvest and purchase them as if you were in the field. In addition, since the producer can provide services to a plurality of customers at the same time, it is possible to improve sales efficiency.

1 is a block diagram showing a system configuration of a direct sales system for agricultural products according to Example 1; FIG. 4 is a flowchart showing the processing operation of the direct sales system for agricultural products according to the first embodiment; FIG. 2 is a diagram illustrating the arrangement of imaging devices included in a producer system that constitutes the direct sales system for agricultural products according to the first embodiment; FIG. 5 is a diagram showing a display example of a display screen of video data and analysis information displayed on a customer terminal that constitutes the direct sales system for agricultural products according to the first embodiment; 4 is a diagram showing a display example of an order information input screen displayed on a customer terminal constituting the direct sales system for agricultural products according to the first embodiment; FIG. FIG. 8 is a diagram showing another display example of the order information input screen displayed on the customer terminal configuring the direct sales system for agricultural products according to the first embodiment; 4 is a diagram showing a display example of a management screen displayed on a producer system that constitutes the direct sales system for agricultural products according to the first embodiment; FIG. FIG. 10 is a diagram illustrating a method of specifying agricultural products when ordering agricultural products in the direct sales system for agricultural products according to the second embodiment; FIG. 10 is a diagram illustrating a method of specifying agricultural products when ordering agricultural products in the direct sales system for agricultural products according to the second embodiment; FIG. 12 is a diagram illustrating a method of specifying agricultural products when ordering agricultural products in the direct sales system for agricultural products according to the third embodiment; FIG. 11 is a block diagram showing the system configuration of a direct sales system for agricultural products according to a fourth embodiment; FIG. 11 is a layout diagram of strawberry cultivation benches using the direct sales system for agricultural products according to the fourth embodiment; FIG. 12 is a diagram illustrating an order input method in the direct sales system for agricultural products according to the fourth embodiment; FIG. 11 is a diagram illustrating an application example of a virtual image in the direct sales system for agricultural products according to the fourth embodiment; FIG. 12 is a diagram illustrating a method of generating order information in the direct sales system for agricultural products according to the fourth embodiment;

The present invention is a direct sales system for agricultural products in which producers of agricultural products such as vegetables and fruits sell directly to customers using the Internet without going through intermediaries. An embodiment of the present invention will be described below with reference to the drawings.

FIG. 1 shows the system configuration of a direct sales system 100 for agricultural products (hereinafter simply referred to as system 100 for convenience) according to the first embodiment. The system 100 includes a producer system 110 operated by a producer of agricultural products such as vegetables and fruits, a customer terminal 120 owned by a customer who wishes to purchase the agricultural products, and intervening between the producer system 110 and the customer terminal 120. and a server 130, which are connected via the Internet N.

The producer system 110 includes an information processing device 111 and a photographing device 112 . The information processing device 111 is an electronic computer that can be connected to the Internet N, such as a personal computer, a high-performance mobile phone (smartphone), a tablet terminal, or the like. The information processing device 111 includes video analysis means 111a and price calculation means 111b. The video analysis means 111a is a means for automatically determining the size and maturity of crops from the video data captured by the imaging device 112 . As the video analysis means 111a, it is conceivable to use artificial intelligence that has learned the relationship between the shape, size, coloration, etc. of crops and the degree of ripeness. The price calculation means 111b is means for automatically calculating the price to be paid by the customer based on the order information entered by the customer in an order form F, which will be described later.

The photographing unit 112 is one or more digital video cameras capable of recording still images, moving images, and sounds, and is installed in fields so as to photograph the state of cultivated crops and the state of producers. A digital video camera as the photographing means 112 is connected to the information processing device 111 , and data of captured moving images/images and recorded voices are sent to the information processing device 111 . Data of moving images/images and recorded voices received by the information processing apparatus 111 are transmitted to the server 110 through the Internet N. FIG. In this embodiment, a digital video camera configured separately from the information processing device 111 is used as the photographing device 112, but a camera function built into the information processing device 111 such as a notebook computer or a tablet terminal is used. may be used. Furthermore, the photographing means 112 does not necessarily have to be fixedly installed, and may be installed movably in the field, or may be made portable by the producer.

The customer terminal 120 is an electronic device that can be connected to the Internet N, such as a personal computer owned by a customer who wishes to purchase agricultural products from a producer who operates the producer system 110, a high-performance mobile phone (smartphone), a tablet terminal, or the like. It's a calculator. The customer terminal 120 has at least a browser function capable of browsing Internet contents such as websites and videos.

The server 130 is a computer that connects the producer system 110 and the customer terminal 120 via the Internet N and provides data in response to requests from producers and customers. The server 130 includes a web server that stores various types of information to be displayed on the customer terminal 120 and a streaming server that enables real-time video transmission in order to transmit and receive data between the producer and the customer. I'm in.

The server 110 includes video transmission means 131 , order form display means 132 , order transmission means 133 , customer authentication means 134 , dialogue communication means 135 and analysis information transmission means 136 .

The image transmitting means 131 receives data such as images transmitted from the information processing device 111 and transmits the data to the customer terminal 120 via the Internet N for display. Here, the video transmission means 131 may transmit the data transmitted to the customer terminal 120 to the customer terminal 120 in real time, or may transmit the data temporarily stored in the server 130. .

The order form display means 132 transmits to the customer terminal 120 an order form F having input fields for allowing the customer to input the order information of the agricultural products, and the order transmission means 133 displays the order form F. The input order information is received and transmitted to the information processing device 111 of the producer system 110 for display.

A customer authentication means 134 determines (authenticates) whether or not a person who accesses the server 130 to use the system 100 is a person whose information has been registered in advance in the server 130, and restricts use by anyone other than the registered person. It is for As a method of authentication, for example, when the customer registers his or her own information in the server, the ID and password are registered or presented to the customer from the server side, and when the customer uses the system 100, the ID and password are registered. and a password input from the customer terminal 120 and permitted to use if they match, or a method to permit use using a biometric authentication function such as fingerprint authentication or face authentication connected to or mounted on the customer terminal 120 .

The interactive communication means 135 enables producers and customers to exchange information on agricultural products to be sold or purchased through the Internet N in real time. As the dialogue communication means 135, for example, a chat system that conducts dialogue through character input, or an Internet conference system that conducts dialogue through voice and/or video can be used.

FIG. 2 illustrates the processing operations of system 100 between the producer and the customer via server 130. FIG. As a preliminary step before starting to sell agricultural products in the system 100, the producer notifies the date and time of the sales meeting and how to participate (S1). Examples of notification methods include use of broadcasting media such as television and radio, paper media such as magazines and leaflets, and the Internet such as home pages and social media networks. The prospective purchaser who sees the notice accesses the server 130 to apply for participation and pre-register personal information (S2), and the server 130 issues an ID and a password to the customer (S3). Then, the customer accesses the server 130 again at the date and time of the sales event, inputs the ID and password, and completes the login to the server after authentication (S4, S5).

After confirming the customer's login, the producer operates a digital video camera as the photographing means 112 installed in the field to photograph images of cultivated crops, and transmits the image data from the information processing device 110 to the server 130. (S6). FIG. 3 schematically shows a state in which digital video cameras C1 to C7 are installed in the vicinity of cultivation benches A to F in fields where strawberries are cultivated. The digital video cameras C1 to C6 are installed movably along the cultivation benches A to F, respectively, and can photograph the strawberries that bear fruit on the cultivation benches A to F. In addition, the digital video camera C7 is a tablet terminal installed for photographing the producer, through which the producer's video can be transmitted to the customer terminal 120. FIG.

At this time, if the information processing device 111 is equipped with the image analysis means 111a and the analysis information transmission means 111b, the ripeness of the crops, varieties, sugar content, acidity, nutritional composition, calories, etc. can be obtained from the photographed image data. can be automatically determined or estimated, and the analysis result can be transmitted to the server 130 together with the video data and displayed on the customer terminal 120 .

The video data received by the server 130 is transmitted from the video transmission means 131 to the customer terminal 120 (S7), and the customer views it to obtain information on the agricultural products (S8). Then, based on the acquired information, the customer considers which of the cultivation benches A to F the crops cultivated on should be purchased, and if necessary, directly adds the crops from the producer using the interactive communication means 135 . (S9).

FIG. 4 shows an example of a method for displaying video data and analysis information on the customer terminal 120. As shown in FIG. Here, an augmented reality image AR generated by linking video data and analysis information is displayed. That is, each crop (strawberry) included in the image is provided with a frame AR1 indicating that the analysis information is linked. When a crop (strawberry) is selected, the crop (strawberry) is displayed in an enlarged manner, and at the same time, a radar chart RC including items of sugar content, umami, shape, ripeness, and acidity is displayed. Note that the video analysis means 111 includes, for example, the information processing device 111 having a function of learning the correlation of various information such as the color of the crops included in the video, the number of fruits, and the cultivation period. It is possible to provide another information processing device provided by connecting to the information processing device 111 .

The server 130 transmits and displays the order form to the customer terminal 120 of the customer who has finished viewing the video (S10). 5 and 6 show an order form F1 and an order form F2, respectively, as an example of the order form. The order form F1 allows the customer to specify the row number and the number of grams of the cultivation bench on which the purchased strawberries are grown. Furthermore, when strawberries to be purchased are grown on multiple benches, it is possible to input multiple row numbers. As with the order form F1, the order form F2 allows the user to specify the row number of the cultivation bench, the size of the strawberries in each row, and the percentage of the total amount of strawberries to be purchased. In the input fields, characters may be directly input, or a pull-down menu may be provided so that a desired symbol or numeric value can be selected. In this way, the customer enters order information into the order form displayed on the customer terminal 120 (step 11). If you wish to place another order after entering the order information, you will have to repeat steps 8 to 11.

The order information entered in the order form is received by the server 130 and sent to the producer system 110 (step 12). Then, the price calculating means 111b of the information processing device 110 calculates the price to be paid by the customer from the pre-registered strawberry unit price and the order information (step 13). At this time, the price calculation means 111b may be set so as to be able to calculate including the delivery charge. The amount thus calculated is transmitted to the customer terminal 120 via the server 130 (step 14).

After confirming the amount received at the customer terminal 120, the customer enters information on the payment method (credit card payment, cash on delivery, etc.) and transmits the information to the server 130 (step 15). Then, the server 130 performs settlement processing based on the received payment information. For example, if the customer chooses to pay by credit card, an inquiry is made to the credit card company and billing is processed. Then, the server 130 transmits to the information processing device 110 and the customer terminal 120 that the settlement process has been completed (step 16).

The customer who confirms the display of completion of payment processing on the customer terminal 120 logs out from the server 130 to complete the order (step 17). On the other hand, according to the order information entered in the order form, the producer harvests the specified size and amount of strawberries from the specified cultivation bench (step 18), packs and ships them to the customer (step 19), and When the customer receives it, the transaction is completed (step 20).

It should be noted that the producer can track the status of the crop from order entry (step 11) to product receipt (step 20). That is, as shown in the management screen F3 shown in FIG. 7, by managing the ID used by the customer at the time of login (step 4) and the separately assigned customer ID, the crops in a specific row of the cultivation bench can be identified by which customer. It will be possible to track not only whether the product was purchased by a company, but also the current status of the product, such as being harvested, being packed, or being shipped.

According to the direct sales system 100 for agricultural products according to the first embodiment, images of agricultural products cultivated in fields from the producer system 100 are transmitted and displayed on the customer terminal 120 via the image transmitting means 131 of the server 130. The customer can check the current state of the crops being cultivated before purchasing. As a result, even if the customer is away from the field, the customer can determine whether the ripeness of the crops is the desired quality and purchase the crops. In addition, the order form display means 132 allows the customer to freely select or combine the types, sizes, and amounts of agricultural products, or order them in a custom-made manner. In addition, since it is possible to see crops and farm fields before harvest in real time, it is possible to experience a simulated harvest.

On the other hand, the producer can provide services by simultaneously transmitting images to a plurality of customers, so that the sales efficiency can be improved in terms of time and quantity. In addition, the producer can record and manage which agricultural products were cultivated where in the field and to which customer, along with the date and time, as a sales history. According to this, since traceability is clarified, for example, it becomes easier to respond to inquiries from customers about agricultural products sold at a later date and to respond to customers who have become repeat customers. In addition, by analyzing the sales history, it is possible to grasp the purchase trends of customers, so it is possible to use this as a reference when deciding the selection of varieties to be planted next time and the amount to be cultivated, etc., to improve the efficiency of management. can also

In Example 1, the input of the order form was explained with an example of strawberries grown on a plane on cultivation benches A to F placed in a field. The designation of crops (input method of the order form) when ordering crops that bear fruit will be described. Therefore, description of the basic configuration of the system 100 that is common to the first embodiment will be omitted.

FIG. 8 shows fruit trees G to L cultivated in a field. The fruit trees G to L are cultivated at intervals on the field plane XY. Also, as shown in FIG. 9, the fruit trees G to L each extend in the height direction Z, and are marked with α, β, and γ in order from the highest position.

In order for a customer to specify and place an order for a specific crop that bears fruit on fruit trees G to L, the customer first specifies which fruit tree among the fruit trees G to L it is, and then specifies the crop at which height of the fruit tree. or Specifically, "agricultural crops in the direction 2 of the height position β of the fruit tree G", or "agricultural crops in the direction 3 of the height position α of the fruit tree at the position of X coordinate 3, Y coordinate 2". can be specified. In addition, the customer may be allowed to specify the harvest time based on the degree of ripeness of the crop. For example, it is conceivable to specify by adding a time element (T) to the position element (XYZ), such as "harvest XX days after today".

In Examples 1 and 2, the crops to be purchased by the customer are specified for each seedling or fruit tree grown in the field, but in Example 3 shown in FIG. to be specified. In this case, the customer can specify the crops by looking at the cultivation conditions such as the type and distribution of fertilizer, temperature, humidity, and amount of insolation, which differ from house to house. The crops designated for each greenhouse include, for example, leafy vegetables such as Japanese mustard spinach, mizuna, green onions, asparagus, and spinach; fruit vegetables such as cucumbers, eggplants, and tomatoes; and fruit trees such as grapes, pears, peaches, and persimmons. , tea leaves. It should be noted that, in the third embodiment as well, it is of course possible to designate a specific agricultural product as in the first and second embodiments.

In the first to third embodiments, images of agricultural products photographed by the photographing means are displayed on the customer terminal 120, and the customer selects the agricultural products to be purchased while viewing the images. In the fourth embodiment, the customer terminal 120 displays virtual images of the crops linked to the growing conditions of the crops determined by the video analysis means 111a described in the first embodiment. Therefore, the description of the configuration common to the first embodiment will be omitted here, and the ordering means using the virtual image, which is the difference from the first embodiment, will be described. It should be noted that the virtual image refers to an image in which the form of crops is expressed in a pseudo manner.

11 to 14 show a system according to Example 4. FIG. As shown in FIG. 11, in the fourth embodiment, the server 130 further includes virtual display control means 137a, operation information acquisition means 137b, and order generation means 137c. FIG. 12 shows a plurality of strawberry cultivation benches A〜F. First, strawberries cultivated in each row of benches A〜F are photographed by the photographing means 112, and the obtained images are analyzed by the image analyzing means 111a to determine the growing conditions. The information about the growth situation obtained in this way is transmitted to the virtual display control means 137a of the server 130, and the virtual image S of the strawberry linked with the information is generated. Displayed on the terminal 120 . Then, the customer selects a strawberry to be purchased by viewing the virtual image S and the quantified growth information displayed on the customer terminal 120, and inputs an order. As the base image of the virtual image, a pseudo image such as an image of an actual strawberry or an illustration can be used.

FIG. 13 shows a method of inputting order information. Here, an image T imitating a tray containing strawberries as shown in FIG. 13(a) is displayed on the customer terminal 120 together with the virtual image S, and is displayed within the virtual image S as shown in FIG. 13(b). An order can be entered by dragging and dropping the strawberry image S1 on the image T. One or two or more squares T1 are arranged in the image T. When a strawberry image S1 is dragged and dropped onto the square T1 by operating an input device such as a mouse or a trackpad, strawberries of a predetermined weight are automatically displayed. Order is entered. Information about this operation is transmitted to the operation information acquisition means 137b in the server 130, and order information is generated by the order generation means 137c. The selection method of the strawberry S1 is not limited to drag and drop. You may operate a keyboard, such as specifying.

The system according to the fourth embodiment can be applied to various uses without being limited to the purchase of agricultural products. For example, as shown in FIG. 14, a virtual space image in which virtual images of crops and fields are arranged is generated. (virtual space a), allow multiple customers such as wholesalers to discuss agricultural products in a specific row (virtual space b), and demonstrate how to purchase (virtual space c). An avatar may be arranged for each customer in such a virtual space image. By doing so, it becomes easier to grasp the presence of other customers in the same virtual space, and it becomes possible to promote communication with other customers. Also, each virtual space may be locked L by a security code so that participation by unregistered users is restricted and only specific customers can participate. Information about such virtual space images can also be stored in the storage device 138 provided in the server 130 . It should be noted that the virtual space image refers to an image that simulates the space in which the virtual image is arranged, or an image obtained by combining this with a real image.

Also, as in the virtual space a shown in FIG. 14, virtual images of crops on cultivation benches separated from each other and crops cultivated in different fields are arranged in one virtual space image and displayed on the customer terminal 120. be able to. By doing this, even if the crops are grown in different places, it will be possible to order all at once without logging in again or switching the screen display. The word "virtual space" includes virtual reality (VR), augmented reality (AR), mixed reality (MR), alternate reality (SR), and cross reality (XR) created by combining these technologies. included.

Also, as shown in FIG. 15, when the shipping destinations are different, such as when agricultural products are purchased from different fields, the order information is sorted by shipping destination by the order generating means 137c and transmitted to each shipping destination. This will expedite the order processing.

According to the direct sales system for agricultural products according to the fourth embodiment, in addition to the effects of the direct sales system for agricultural products according to the first embodiment,
It is possible to cause the virtual display control means 137a to generate a virtual image S of the crops linked with the information about the growing condition of the crops obtained by the video analysis means 11a, and display it on the customer terminal 120. FIG. In addition, since the operation information acquisition means 137b and the order generation means 137c enable orders that do not require character input, the customer can intuitively select crops and place an order by looking at the quantified growth conditions. It can be carried out. In addition, when an order covers multiple shipping destinations, order information can be generated for each shipping destination, so order processing can be performed quickly.

The present invention is not limited to the above embodiments, and various modifications and combinations are possible within the scope of the claims and the embodiments, and these modifications and combinations are also possible. It is included in the scope of rights.

For example, in Embodiment 1, one customer terminal 120 is connected to the server 130, but a plurality of customer terminals 120 (1 to n) may be connected. Also, from the order form display (step 10) to the order input (step 11), instead of the input at the customer terminal 120, the form is printed, the order is entered manually, and this is sent to the producer by facsimile. good too.

Also, instead of paying the price after sending the order form, the customer may pay the price in advance at the stage of step 2 where the customer makes the application and registers the information. For example, it is conceivable for producers to notify in advance basic information such as the variety and size of the agricultural products they intend to sell, the price per sales unit, etc., and if the customer accepts this information, payment can be completed at the same time as the application. be done. By doing so, the customer only needs to input specific information such as the degree of ripeness of the desired crop when placing an order, and the processing of steps 13 to 16 for payment is not required.

Moreover, the system according to the present invention can be used not only between one producer and one or more customers, but also between two or more producers and one or more customers. . For example, if two or more producer systems and one or two or more customer terminals are connected and used at remote locations, each customer can select, combine, and purchase agricultural products from each producer. It becomes possible.

Also, the customer authentication means 134, dialogue communication means 135, and analysis information transmission means 136 in the server 130 can be omitted.

The direct sales system for agricultural products according to the present invention allows customers to visually check the state of pre-harvest agricultural products using the Internet, and then purchase the agricultural products directly from producers. As a result, customers can purchase fresh agricultural products that they have selected and harvested without having to go to the field, which has industrial applicability.

100 Agricultural product direct sales system 110 Producer system 111 Information processing device 111a Video analysis means 111b Price calculation means 112 Photographing device 120 Customer terminal 130 Server 131 Video transmission means 132 Order transmission means 133 Order form display means 134 Customer authentication means 135 Interactive communication means 136 Analysis information transmission means 137a Virtual display control means 137b Operation information acquisition means 137c Order generation means C Digital video camera N Internet

Claims (9)

A direct sales system for agricultural products in which a producer system, one or more customer terminals, and a server interposed between them are connected to the Internet,
The producer system comprises a photographing device installed in a field in which the crops are cultivated to photograph images of the harvestable crops, and an information processing device connected to the photographing means,
The server includes video transmission means for transmitting the video received from the information processing device of the producer system to the customer terminal for display, and receiving order information input to the customer terminal by the customer viewing the video. and order transmission means for transmitting the order to the information processing device of the producer system. The information processing device further comprises image analysis means for analyzing the growth status of the crops from the image of the crops photographed by the photographing means and transmitting the analysis information to the server,
2. The direct sales system for agricultural products according to claim 1, wherein said server further comprises analysis information transmission means for displaying said analysis information received from said image analysis means on said customer terminal together with said image. The server includes virtual display control means for generating a virtual image of the agricultural product linked with the analysis information and displaying it on the customer terminal, and operation information for acquiring information on an operation performed by the customer on the virtual image. 3. The direct sales system for agricultural products according to claim 2, further comprising an acquisition means and an order generation means for generating the order information for the agricultural products from the operation information acquired by the operation information acquisition means. 4. The direct sales system for agricultural products according to claim 3, wherein said virtual display control means causes said customer terminal to display a virtual space image in which a plurality of said virtual images are arranged. 5. The direct sales system for agricultural products according to claim 4, wherein said order generating means generates order information for each of said plurality of virtual spaces displayed in said virtual space image. The server further comprises an order form display means for displaying an order form for the customer to enter order information on the customer terminal. 2. The direct sales system for agricultural products according to claim 1, wherein at least one of the proportions of agricultural products can be selected and specified. 1. The server further comprises customer authentication means for pre-storing customer information and authenticating whether or not a person attempting to connect to the server matches the stored customer information. Direct sales system for the listed agricultural products. 2. The direct sales system for agricultural products according to claim 1, wherein said server further comprises dialogue communication means for enabling direct dialogue between producers and customers using characters, voices or images. 2. The direct sales of agricultural products according to claim 1, wherein said information processing device further comprises price calculation means for calculating a purchase price based on said received order information and transmitting calculated price information to said customer terminal. system.

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