JP2023065966A - Customer collection system using game - Google Patents

Abstract

To provide a customer collection system for enabling a facility side to easily acquire an actual feeling of collecting customers.SOLUTION: According to the present invention, a customer collection system 1A includes a user terminal 10A carried by each of a plurality of users playing a game, and a management device 20A mutually communicable with the user terminal 10A. The management device 20A includes a user behavior storage unit 27A for storing identification information unique to one participating facility transmitted from the user terminal 10A of a user, as a user behavior of the user, each time the user visits one among a plurality of existing participating facilities A, B, C, D ... in a process of playing a game, and a claim processing unit 24A for tabulating the number of visits to each participating facility on the basis of all of the user behaviors of the user stored in the user behavior storage unit 27A, and determining a system use fee that should be paid by each of the participating facilities A, B, C, D ... on the basis of the tabulation result.SELECTED DRAWING: Figure 1

Description

The present invention relates to a customer attraction system that improves customer attraction at participating facilities.

Conventionally, attempts have been made to induce customers to their own facilities by means of advertisements using various media. For example, Patent Literature 1 discloses printing a two-dimensional code on a business card distributed by a business card user to guide the business card recipient to an advertiser's website. In this example, it is specified which business card user has distributed the business card to the business card recipient and guided the business card recipient to the advertiser's website, and finally, a reward corresponding to the number of inductions is paid to the business card user.

JP 2007-316697 A

However, in the customer attraction system of distributing advertisements as described above, there is a problem that it is difficult for the facility (advertiser side) to get a real feeling of attracting customers.

SUMMARY OF THE INVENTION It is an object of the present invention to provide a system for attracting customers that facilitates the realization of attracting customers on the facility side.

In order to solve the above problems, a customer attraction system according to the present invention is a customer attraction system comprising user terminals carried by each of a plurality of users playing a game, and a management device capable of communicating with the user terminals. wherein, each time the user stops at one of a plurality of participating facilities in the course of playing the game, the management device provides a a user behavior storage unit for storing identification information as user behavior of the user; and counting the number of user visits for each of the participating facilities based on the user behaviors of all the users stored in the user behavior storage unit, and a billing processing unit that determines a system usage fee to be paid by each of the participating facilities based on the results of the tabulation.

In the customer attraction system, each of the participating facilities may be provided with a two-dimensional code storing the identification information.

The customer attraction system may be configured such that the identification information is stored in the user behavior storage section after the user advertises the one participating facility via the user terminal.

The advertisement act in the customer attraction system is, for example, posting an advertisement sentence using a social networking service (SNS).

The game in the system for attracting customers is, for example, a bingo game in which squares open as the game is played, and when the user performs the advertising act, one of the squares that has not yet opened opens. good too.

In the customer attraction system, when the user clears the game, the management device collects all the user's visits based on the user's behavior stored in the user behavior storage unit. It may further comprise a coupon presenting unit that acquires information on coupons related to participating facilities and transmits the information to the user terminal of the user.

In the customer attraction system, when the user selects one of the presented coupons on the user terminal, the identification information of the participating facility related to the selected coupon is displayed together with the user behavior of the user. It may be configured to be stored in the user behavior storage unit as issuing facility identification information.

In the customer attraction system, the billing processing unit counts the number of times coupons are issued for each participating facility based on the coupon-issuing facility identification information stored in the user behavior storage unit, and based on the counted result, the system It may be configured to increase or decrease the usage fee.

In the customer attraction system, when the user clears the game, the management device transmits information on a common coupon that can be used at any one of the plurality of participating facilities to the user terminal of the user. You may further have the coupon presentation part which carries out.

In the customer attraction system, when the user uses the common coupon at any one of the plurality of participating facilities, the identification information of the one participating facility transmitted from the user terminal of the user is It may be configured to be stored in the user behavior storage unit as coupon use facility identification information.

In the customer attraction system, the billing processing unit aggregates the number of times coupons have been used for each of the participating facilities based on the coupon-using facility identification information stored in the user behavior storage unit, and based on the aggregation result, the system It may be configured to increase or decrease the usage fee.

Advantageous Effects of Invention According to the present invention, it is possible to provide a system for attracting customers that facilitates the realization of attracting customers on the facility side.

1 is a diagram showing a schematic configuration of a customer gathering system according to a first embodiment of the present invention; FIG. 4 is a diagram showing the data structure of a user account database included in the management device of the customer attraction system according to the first embodiment; FIG. It is a figure which shows the data structure of the participation shop database contained in the management apparatus of the customer attraction system which concerns on 1st Example. 4 is a diagram showing the data structure of a user behavior database included in the management device of the customer attraction system according to the first embodiment; FIG. It is a figure which shows the operation|movement at the time of user registration of the customer attraction system which concerns on 1st Example. FIG. 10 is a diagram showing operations during user authentication of the customer gathering system according to the first embodiment; FIG. 10 is a diagram showing the operation of the customer attracting system according to the first embodiment during game play; FIG. 10 is a diagram showing the operation of the customer attracting system according to the first embodiment when the game is cleared; It is a figure which shows the operation|movement at the time of coupon use of the customer attraction system which concerns on 1st Example. FIG. 10 is a diagram showing the operation of the customer attraction system according to the first embodiment during billing processing; FIG. 10 is a diagram showing a schematic configuration of a customer gathering system according to a second embodiment of the present invention; It is a figure which shows the data structure of the participation shop database contained in the management apparatus of the customer attraction system which concerns on 2nd Example. FIG. 10 is a diagram showing the data structure of a user behavior database included in the management device of the customer attraction system according to the second embodiment; FIG. 12 is a diagram showing the operation of the customer gathering system according to the second embodiment when the game is cleared; It is a figure which shows the operation|movement at the time of coupon use of the customer attraction system which concerns on 2nd Example. FIG. 10 is a diagram showing the operation of the customer attraction system according to the second embodiment during billing processing;

A first embodiment and a second embodiment of a customer gathering system according to the present invention will be described below with reference to the accompanying drawings.

[First embodiment]
[Configuration of Customer Attracting System According to First Embodiment]
FIG. 1 shows a customer gathering system 1A according to a first embodiment of the present invention. The customer attraction system 1A is intended to improve customer attraction at multiple participating stores A, B, C, D ... scattered in the area around famous temples and shrines. (referred to as “users”)) and a management device 20A capable of mutually communicating with each of the user terminals 10A via the network 30. Participating stores A, B, C, D . . . correspond to "participating facilities" of the present invention.

10 A of user terminals are smart phones, for example. The user terminal 10A includes a camera 11, a touch panel display (hereinafter simply referred to as "display") 12, and a game management section 13A formed in software when the user executes a predetermined game application.

13 A of game management parts manage the bingo game which a user plays. A bingo game generally proceeds as follows under the control of the game management section 13A.
(1) Each time the user visits one of participating stores A, B, C, D, .
(2) When the open squares line up (when bingo is established), the user is given a coupon that can be used at any of the participating stores A, B, C, D, .

That is, in an area where the customer attraction system 1A according to the present embodiment is applied, when visiting a famous shrine or temple, the user visits participating stores A, B, C, D, . . . will actively participate in Therefore, according to the customer attraction system 1A, it can be expected that the participating stores A, B, C, D, .

The management device 20A includes a user account database (DB) 25 consisting of a data storage device such as a hard disk, a participating store database (DB) 26A, and a user behavior database (DB) 27A. It includes a user authentication section 21, an advertisement material presenting section 22A, a coupon presenting section 23A and a billing processing section 24A which are formed.

In the user account DB 25, as shown in FIG. 2, user information consisting of a user name (for example, A. The same shall apply hereinafter), age (30s), sex (male), address (Kyoto prefecture) and password is stored for each user. It is stored in association with the ID (U0001). The user account DB 25 may further store registration dates.

Participating store DB 26A stores, as shown in FIG. 3, store names (for example, A. The same shall apply hereinafter), advertising materials (using Tamba chestnuts...), and coupon information (10% off all types of cake). Stored in association with the store ID (S001). The participating store DB 26A may further store registration dates.

The user behavior DB 27A corresponds to the "user behavior storage section" of the present invention. In the user behavior DB 27A, as shown in FIG. 4, user behavior consisting of store IDs of participating stores A, B, C, D, . For example, when user A stops by participating store A, the store ID (S001; see FIG. 3) of participating store A is stored in the store (1) field corresponding to user A's user ID (U0001; see FIG. 2). After that, when user A stops by participating store B, the store ID (S002, see FIG. 3) of participating store B is stored in the store (2) field corresponding to user A's user ID (U0001). Thus, the store (1) field stores the store ID of the first participating store, and the store (2) field stores the store ID of the second participating store. . The same is true for the third and subsequent cases.

As shown in FIG. 4, the user behavior DB 27A also stores shop IDs of coupon-issuing shops in association with user IDs. As will be described later in detail, the user can acquire coupons that can be used at any of the participating stores A, B, C, D, . For example, when user A acquires a coupon that can be used at participating store B, the store ID (S002) of participating store B is stored in the coupon issuing store field corresponding to user A's user ID (U0001).

[Operation of Customer Attracting System According to First Embodiment]
Next, the operation of the customer gathering system 1A according to the first embodiment will be described with reference to FIGS. 5 to 10. FIG.

<Figure 5: Operation at the time of user registration>
When User A installs a predetermined game application on his/her user terminal 10A and starts the game application for the first time, the game management section 13A formed in software in the user terminal 10A displays a user registration screen on the display 12. display.

When User A enters the necessary information (user name, age, gender, address and password) on the user registration screen and touches the registration button on the screen, the entered information is sent to the management device 20A as user information. be.

The management device 20A stores the received user information in the user account DB 25 in association with the user ID assigned to user A. In this embodiment, U0001 is assigned to user A who performed user registration first, and U0002 is assigned to user B who subsequently performed user registration (see FIG. 2).

<Figure 6: Operation during user authentication>
When User A restarts the game application, the game management section 13A formed in software in the user terminal 10A causes the display 12 to display a user authentication screen.

When User A enters necessary information (user name and password) on the user authentication screen and touches the send button on the screen, the entered information is sent to the management device 20A as user authentication information.

The user authentication unit 21 of the management device 20A performs user authentication based on the received user authentication information. More specifically, the user authentication unit 21 compares the received user authentication information with the user information stored in the user account DB 25 to determine whether the user operating the user terminal 10A is a registered user. determine whether

When the user authentication unit 21 determines that the user operating the user terminal 10A is the registered user (A), it transmits the user ID (U0001) of the user A to the user terminal 10A. The user terminal 10A stores the received user ID.

On the other hand, when the user authentication unit 21 determines that the user operating the user terminal 10A is not a registered user, the user authentication unit 21 notifies the user terminal 10A to that effect. In response to this, the game management unit 13A of the user terminal 10A causes the display 12 to display a screen prompting re-input of the password or the like.

<Figure 7: Operation during game play>
When user A, who has stopped by participating store A, activates the camera 11 of the user terminal 10A and takes a picture of the two-dimensional code provided at the participating store A, the game management unit 13A decodes the taken two-dimensional code to display the participating store. Acquire A's shop ID (S001; see FIG. 3). The game management unit 13A transmits the acquired store ID (S001) to the management device 20A together with the user ID (U0001) stored at the time of user authentication. An example of a two-dimensional code is a QR code (registered trademark).

The advertising material presentation unit 22A of the management device 20A refers to the participating store DB 26A and acquires the advertising material (using Tamba chestnuts...) corresponding to the received store ID (S001) (see FIG. 3). That is, the advertising material presentation unit 22A acquires the advertising material of the participating store A visited by the user A. Then, the advertisement material presentation unit 22A transmits the acquired advertisement material as advertisement material information to the user terminal 10A.

The game management unit 13A causes the display 12 to display a social networking service (SNS) posting screen in which the received advertising material information is posted. When User A touches the post button on the screen, SNS posting is completed. In other words, when user A touches the post button on the screen, user A completes the advertisement act (posting of advertisement text) of participating store A. Note that the type of SNS is not particularly limited in the present invention.

When the game management unit 13A detects the completion of the SNS posting, the game management unit 13A notifies the management device 20A to that effect.

When receiving the notification that the SNS posting is completed, the management device 20A associates the received store ID (S001) with the received user ID (U0001) and stores it in the user behavior DB 27A. When the store (1) field corresponding to the user ID (U0001) is blank, that is, when the participating store A is the first stop-by store for user A, the management device 20A determines the store ID of the participating store A (S001) is stored in the store (1) field (see FIG. 4). If the store (1) field corresponding to the user ID (U0001) is already filled but the store (2) field is blank, that is, if participating store A is the second stop-by store for user A, The management device 20A stores the store ID (S001) of the participating store A in the store (2) field. In this way, the actions of user A during game play are stored in the user action DB 27A.

In parallel with this, the game management unit 13A that has detected the completion of the SNS posting causes the display 12 to display a roulette screen. When user A touches the start button on the screen, the roulette on the screen rotates and one number is selected.

After that, the game management section 13A causes the display 12 to display a bingo card screen. When user A touches a bingo card consisting of 5×5 squares on the screen, one square corresponding to the number selected on the roulette screen opens. This state is preferably displayed by animation. It should be noted that the center square of the bingo card may be open from the beginning, as in a general bingo game.

When the game management unit 13A detects that bingo has been established, the game management unit 13A causes the display 12 to display an animation to that effect. When the game management unit 13A detects that bingo has been established, the game management unit 13A notifies the management device 20A to that effect and transmits the stored user ID (U0001) to the management device 20A.

The operation shown in FIG. 7 is repeated until bingo is established.

<Figure 8: Operation when the game is cleared>
When the coupon presenting unit 23A of the management device 20A receives the notification that the bingo has been established, the coupon presenting unit 23A refers to the user behavior DB 27A, and based on the received user ID (U0001), the participating stores that the user A has visited so far. Get an ID. For example, if user A has visited three participating stores A, B, and C so far, the coupon presenting unit 23A acquires three store IDs (S001, S002, and S003) (see FIG. 4).

Next, the coupon presenting unit 23A refers to the participating store DB 26A, and based on the acquired three store IDs (S001, S002 and S003), the participating stores A, B, and C coupon information (10% off all types of cake, children 1 person free, matcha parfait 20% off). Then, the coupon presenting unit 23A pairs the acquired coupon information and store ID and transmits them to the user terminal 10A.

When receiving the coupon information and the store ID, the game management unit 13A of the user terminal 10A causes the display 12 to display a coupon selection screen in which a plurality of coupons containing the received coupon information are arranged. In other words, the game management unit 13A causes the display 12 to display the coupons of participating stores A, B, and C that user A has visited so far.

When user A selects one of the displayed coupons (for example, the coupon of participating store B), the game management unit 13A stores the coupon information of participating store B, stores the store ID of participating store B (S002 ) to the management device 20A as the coupon issuing store ID. The game management unit 13A also transmits the stored user ID (U0001) to the management device 20A together with the coupon issuing store ID.

The management device 20A associates the received coupon issuing store ID (S002) with the user ID (U0001) and stores it in the user behavior DB 27A. More specifically, the management device 20A stores the received coupon issuing store ID (S002) in the coupon issuing store field corresponding to the user ID (U0001) (see FIG. 4). The coupon issuing store ID corresponds to the "coupon issuing facility identification information" of the present invention.

<Figure 9: Operation when coupon is used>
When user A performs a predetermined coupon call operation after activating the game application, the game management section 13A causes the display 12 to display a coupon presentation screen generated based on the stored coupon information. That is, the game management unit 13A causes the display 12 to display the coupon (the coupon of the participating store B) selected by the user A when the bingo is established.

User A can receive the benefit of the coupon (one child is free, see FIG. 3) by stopping by again at participating store B and showing the coupon presentation screen to the store clerk.

<Fig. 10: Operation during billing processing>
The customer attraction system 1A according to the present embodiment is operated with system usage fees paid by participating stores A, B, C, D, . . . . The system usage fee to be paid by each participating store A, B, C, D, .

In this embodiment, on the last day of each month, the billing processing unit 24A of the management device 20A refers to the user behavior DB 27A, and totals the number of user visits for each participating store over the past month based on the user behavior of all users. Then, the billing processing unit 24A determines the system usage fee to be paid by each participating store A, B, C, D, .

For example, if the number of times the user has stopped by the participating store A is 50 times, and the number of times the user has stopped by the participating store B is 100 times, the participating store B receives more benefits (customer attraction) from the customer attraction system 1A. Therefore, the billing processing unit 24A makes the system usage fee of the participating store B higher than that of the participating store A.

Furthermore, the billing processing unit 24A refers to the user behavior DB 27A on the last day of each month, and totals the number of times coupons have been issued for each participating store over the past month. Participating stores that issue attractive coupons that are selected by many users can be said to contribute to the operation of the customer attraction system 1A. Therefore, the billing processing unit 24A increases or decreases the system usage fee calculated based on the number of visits by the user, based on the number of times the coupon is issued. More specifically, the billing processing unit 24A reduces the system usage fee of participating stores that issue coupons more frequently.

The system usage fee determined in this manner is charged to each participating store A, B, C, D, .

[Effect of Customer Attraction System According to First Embodiment]
According to the customer attraction system 1A according to the first embodiment, since the user actively visits the participating stores in order to clear the game and acquire coupons, it can be expected to increase the number of customers at the participating stores.

In addition, according to the customer attraction system 1A according to the present embodiment, a user who stops by a participating store in order to proceed with the game will do an advertisement act (SNS posting) of the participating store, so that another user who sees the posting Users can also expect to visit the store.

Further, in the customer attraction system 1A according to the present embodiment, it is possible to know whether or not the user is a user attracted by the customer attraction system 1A by whether or not the user takes a picture of the two-dimensional code. Therefore, according to the customer attraction system 1A, participating stores can be made to feel that the customer attraction system 1A is attracting customers.

In addition, in the customer attraction system 1A according to the present embodiment, the system usage fee of each participating store is is determined. Therefore, according to the customer attraction system 1A, each participating store can be prevented from feeling unfairness with respect to the system usage fee.

[Second embodiment]
[Configuration of Customer Attracting System According to Second Embodiment]
FIG. 11 shows a customer gathering system 1B according to a second embodiment of the present invention. The customer-attracting system 1B is intended to attract more customers at a plurality of participating stores A, B, C, D, . and a management device 20B capable of mutually communicating with each of the user terminals 10B via the network 30. FIG.

The user terminal 10B includes a camera 11, a display 12, and a game management section 13B formed in software when the user executes a predetermined game application.

The game management unit 13B manages bingo games played by users. The bingo game generally proceeds as follows under the control of the game management section 13B.
(1) Each time the user visits one of participating stores A, B, C, D, .
(2) When the open squares are lined up (when bingo is established), the user is given a common coupon that can be used at any one of the participating stores A, B, C, D, and so on.

The management device 20B includes a user account DB 25, a participating store DB 26B, and a user behavior DB 27B, each of which includes a data storage device such as a hard disk. 22B, a coupon presentation unit 23B and a billing processing unit 24B.

Information similar to that of the first embodiment is stored in the user account DB 25 (see FIG. 2).

As shown in FIG. 12, the participating store DB 26B stores store names (for example, A. The same shall apply hereinafter) and advertising materials (using Tanba chestnuts) in association with unique store IDs (S001). It is The participating store DB 26B may further store registration dates.

In the user behavior DB 27B, as shown in FIG. 13, user behavior consisting of store IDs of participating stores A, B, C, D, . For example, when user A stops by participating store A, the store ID (S001; see FIG. 12) of participating store A is stored in the store (1) field corresponding to user A's user ID (U0001; see FIG. 2). After that, when user A stops by participating store B, the store ID (S002, see FIG. 12) of participating store B is stored in the store (2) field corresponding to user A's user ID (U0001). Thus, the store (1) field stores the store ID of the first participating store, and the store (2) field stores the store ID of the second participating store. . The same is true for the third and subsequent cases.

As shown in FIG. 13, the user behavior DB 27B also stores store IDs of stores that use coupons in association with user IDs. As will be described later in detail, the user can obtain a common coupon that can be used at any one of participating stores A, B, C, D, . . . when bingo is established. For example, when the common coupon acquired by user A is used at participating store B, the store ID (S002) of participating store B is stored in the coupon use store field corresponding to user A's user ID (U0001).

[Operation of Customer Attracting System According to Second Embodiment]
Next, with reference to FIGS. 14 to 16, the operation of the customer gathering system 1B according to the present embodiment when the game is cleared, when the common coupon is used, and when billing is processed will be described. Since the operation at the time of user registration, the operation at the time of user authentication, and the operation at the time of playing the game are the same as those in the first embodiment, description thereof will be omitted.

<Fig. 14: Operation when the game is cleared>
The coupon presenting unit 23B of the management device 20B transmits predetermined common coupon information (for example, "10% off all products of participating stores A, B, C, D...) to the user terminal 10B.

When receiving the common coupon information, the game management unit 13B of the user terminal 10B stores the received common coupon information.

<Figure 15: Operation when using a common coupon>
When user A performs a predetermined coupon call operation after activating the game application, the game management section 13B causes the display 12 to display a coupon presentation screen generated based on the stored common coupon information. That is, the game management section 13B causes the display 12 to display the common coupon.

User A stops at any one of the participating stores A, B, C, D, . By photographing the two-dimensional code provided in the store, you can receive the benefits of a common coupon (10% off all products).

At this time, the game management unit 13B decodes the photographed two-dimensional code and acquires the store ID of the participating store B (S002; see FIG. 12). Then, the game management unit 13B transmits the acquired shop ID (S002) to the management device 20B as a coupon-using shop ID. The game management unit 13B also transmits the user ID (U0001) stored at the time of user authentication together with the store ID using the coupon.

The management device 20B associates the received coupon-use shop ID (S002) with the user ID (U0001) and stores it in the user behavior DB 27B. More specifically, the management device 20B stores the received coupon-using store ID (S002) in the coupon-using store field corresponding to the user ID (U0001) (see FIG. 13). The coupon-issuing store ID corresponds to the "coupon-use facility identification information" of the present invention.

<Fig. 16: Operation during billing processing>
Like the customer attraction system 1A, the customer attraction system 1B according to the present embodiment is operated with system usage fees paid by the participating stores A, B, C, D, . . . . The system usage fee to be paid by each participating store A, B, C, D, .

In this embodiment, on the last day of each month, the billing processing unit 24B of the management device 20B refers to the user behavior DB 27B, and totals the number of user visits for each participating store over the past month based on the user behavior of all users. Then, the billing processing unit 24B determines the system usage fee to be paid by each participating store A, B, C, D, .

For example, if the number of times the user has stopped by the participating store A is 50 times and the number of times the user has stopped by the participating store B is 100 times, the participating store B receives more benefits (customer attraction) from the customer attraction system 1B. Therefore, the billing processing unit 24B makes the system usage fee of the participating store B higher than that of the participating store A.

Furthermore, the billing processing unit 24B refers to the user behavior DB 27B on the last day of each month, and totals the number of times coupons have been used for each participating store over the past month. It can be said that participating stores that provide more discounted products or services to users contribute to the operation of the customer attraction system 1B. Therefore, the billing processing unit 24B increases or decreases the system usage fee calculated based on the number of visits by the user based on the number of times the coupon is used. More specifically, the billing processing unit 24B reduces the system usage fee for participating stores that have used coupons more frequently.

The system usage fee determined in this manner is charged to each participating store A, B, C, D, .

[Effect of Customer Attraction System According to Second Embodiment]
According to the customer attraction system 1B according to the second embodiment, since the user actively visits the participating stores in order to clear the game and acquire the common coupon, it can be expected to increase the number of customers at the participating stores.

In addition, according to the customer attraction system 1B according to the present embodiment, a user who stops by a participating store in order to proceed with the game will do an advertisement act (SNS posting) of the participating store, so that another person who sees the posting Users can also expect to visit the store.

Further, in the customer attraction system 1B according to the present embodiment, it is possible to know whether or not the user is a user attracted by the customer attraction system 1B by whether or not the user photographs the two-dimensional code. Therefore, according to the customer attraction system 1B, participating stores can be made to feel that the customer attraction system 1B is attracting customers.

In addition, in the customer attraction system 1B according to the present embodiment, the system usage fee of each participating store is is determined. Therefore, according to the customer attraction system 1B, each participating store can be prevented from feeling unfairness regarding the system usage fee.

[Modification]
Although the first and second embodiments of the customer gathering system according to the present invention have been described above, the configuration of the present invention is not limited to these.

For example, the game played by the user is not limited to the bingo game, and may be other games such as sugoroku, which are played by participating stores. In the case of Sugoroku, a user who has reached the goal is given coupons for the squares that the user has stopped so far, that is, the coupons for the participating stores that the user has visited. Similar to the embodiment, the system usage fee is determined according to the number of visits by the user, and the system usage fee is reduced according to the number of coupons issued.

Also, if a number is predetermined for each participating store, the game management section may omit the display of the roulette screen. In this case, on the bingo card screen, the cell with the predetermined number will be opened.

Participating stores are merely an example of participating facilities. Event venues and the like can be considered as examples of other participating facilities. Areas around famous shrines and temples are just one example of areas dotted with participating facilities. Examples of other areas include areas along main roads connecting railway stations, shopping streets, and the like.

Also, SNS posting is merely an example of an advertising act. Examples of advertising acts other than SNS posting include public disclosure of photographs, videos, and voices.

Alternatively, the advertisement action by the user may be omitted, and the display of the roulette screen and the update of the user behavior DB may be performed in response to the photographing of the two-dimensional code by the user.

Also, the billing processing unit of the management device may determine the system usage fee based only on the number of visits by the user. In this case, it is not necessary to provide the coupon issuing store field and the coupon using store field in the user behavior DB.

In addition, the game management unit of the user terminal may cause the display to display a screen for informing the user of the locations of the participating facilities (for example, a screen composed of a surrounding map and an icon indicating the location of the participating facilities). .

In addition, even if the user does not photograph the two-dimensional code, the store ID of the participating store is transmitted to the user terminal from the transmission device provided at the participating store in a push-like manner just by the user approaching the participating store. A user ID and a store ID may be transmitted from the terminal to the management device, advertising material information of the participating store may be transmitted from the management device to the user terminal, and an SNS posting screen may be displayed on the user terminal. In other words, photographing the two-dimensional code is merely an example of means for the user terminal to acquire the store ID.

In addition, in order to prevent over-acquisition of coupons, limits may be placed on the number of times coupons are issued to the same user per day and the number of times the same user photographs the two-dimensional code.

1A, 1B customer attraction system 10A, 10B user terminal 11 camera 12 touch panel display 13A, 13B game management unit 20A, 20B management device 21 user authentication unit 22A, 22B advertising material presentation unit 23A, 23B coupon presentation unit 24A, 24B billing processing unit 25 User account database 26A, 26B Participating store database 27A, 27B User behavior database 30 Network

Claims (11)

A customer gathering system comprising a user terminal carried by each of a plurality of users playing a game, and a management device capable of communicating with the user terminal,
The management device
Each time the user stops by one of a plurality of participating facilities in the process of playing the game, the identification information unique to the one participating facility transmitted from the user terminal of the user is sent to the user's user behavior. a user behavior storage unit that stores as
Based on the user behavior of all the users stored in the user behavior storage unit, the number of visits by users to each of the participating facilities is counted, and a system usage fee to be paid by each of the participating facilities based on the counted result. and a billing processing unit that determines the customer attraction system. 2. The system for attracting customers according to claim 1, wherein each of said participating facilities is provided with a two-dimensional code storing said identification information. 3. The customer attraction system according to claim 1, wherein the identification information is stored in the user behavior storage unit after the user advertises the one participating facility via the user terminal. . 4. The system for attracting customers according to claim 3, wherein the act of advertisement is posting of an advertisement using a social networking service (SNS). The game is a bingo game in which squares open as the game is played,
5. The system for attracting customers according to claim 3 or 4, wherein one of the squares that have not yet been opened is opened when the user performs the advertising action. The management device
When the user clears the game, information on coupons related to all participating facilities that the user has visited so far is obtained based on the user's behavior stored in the user behavior storage unit. 6. The customer gathering system according to any one of claims 1 to 5, further comprising a coupon presenting unit that transmits the coupon to the user terminal of the user. In the user terminal, when the user selects one of the presented coupons, the identification information of the participating facility related to the selected coupon is used as the coupon issuing facility identification information along with the user behavior of the user. 7. The system for attracting customers according to claim 6, which is stored in said user behavior storage unit. The billing processing unit aggregates the number of times coupons are issued for each of the participating facilities based on the coupon-issuing facility identification information stored in the user behavior storage unit, and increases or decreases the system usage fee based on the aggregation result. 8. The system for attracting customers according to claim 7, characterized by: The management device
It further comprises a coupon presenting unit that transmits information on a common coupon that can be used at any one of the plurality of participating facilities to the user terminal of the user when the user clears the game. The system for attracting customers according to any one of claims 1 to 5. When the user uses the common coupon at any one of the plurality of participating facilities, the identification information of the one participating facility transmitted from the user terminal of the user is the coupon-use facility identification information. 10. The system for attracting customers according to claim 9, wherein the user action storage unit stores the user behavior as a. The billing processing unit aggregates the number of times coupons are used for each of the participating facilities based on the coupon-use facility identification information stored in the user behavior storage unit, and increases or decreases the system usage fee based on the aggregation result. 11. The system for attracting customers according to claim 10, characterized in that:

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