JP2023032063A - Information processing apparatus and program - Google Patents

Abstract

To support editing work of a user in generating an advertisement creative material on the basis of a landing page.SOLUTION: An information processing apparatus 10 includes a processing apparatus 110, a display device 120, an input device 130, and a storage device 140, as follows. The storage device 140 stores constituent components of content in association with attributes. The processing apparatus 110 extracts a plurality of elements constituting the content of a landing page. The display device 120 displays the extracted constituent components under the control of the processing apparatus 110. The processing apparatus 110 receives an instruction to edit the constituent components displayed on the display device 120 via the input device 130, and generates an advertisement creative material on the basis of the edited constituent components.SELECTED DRAWING: Figure 1

Description

The present invention relates to the generation and editing of advertising creatives.

Deliverables created for advertising goods or services are referred to as ad creatives. While advertising creatives have the function of conveying the characteristics of products and services, they also have the function of recognizing the brand of the product source (manufacturer or service provider). It is required to select and appropriately arrange appealing elements such as text information (advertisement phrases) and image contents so as to maximize advertising effectiveness while complying with restrictions such as wording.

Types of advertising content include text, still images, moving images, and the like. In general, ad creatives include link information to a landing page, and when a user who is interested in the contents of the ad creative displayed on a user terminal etc. clicks on the ad creative, etc. , the landing page is displayed. A landing page is created and managed by a product seller or service provider, and generally describes a product or service, and also allows users to purchase, rent, or otherwise use the product or service. Refers to a website for accepting applications for using products or services (so-called purchase site).

The company's advertising staff and advertising agency employees check the content of the landing page, extract keywords, etc. from there, sprinkle the relevant keywords, and based on experience, etc., the advertising phrase that seems to be the most effective advertisement is devised to create advertising creatives.
On the other hand, with the diversification of advertising media, there is a need to efficiently create a large number of advertising creatives with different content based on the content of highly effective landing pages, while taking into consideration the limitations of mobile media. there is

When such work is done manually, due to time constraints, it is difficult to check for duplication of information within the ad creative and omission of matters to be communicated. In addition, it is often the case that multiple ad creatives are generated for individual products or services based on one landing page on which a group of products or services is formed. The impression received from each ad creative can be quite different. Such a situation may be unfavorable in terms of brand image unification. Furthermore, when the person in charge of advertising changes, it is difficult to convey the experience and know-how about advertising that has been cultivated up to that point, and in this case, there is a possibility that the brand image will change.

Patent Literature 1 discloses a system that analyzes a landing page, determines the structure of an advertisement from key words, and proposes it to a user.
Patent Literature 2 discloses a system that generates appropriate advertising text based on landing pages.
Patent Literature 3 discloses a system that automatically generates advertisements by analyzing the vocabulary of a homepage on which advertisements are posted.

Japanese Patent Publication No. 2015-521301 Japanese Unexamined Patent Application Publication No. 2016-4301 JP 2005-242711 A

The techniques of Documents 1 to 3 can automatically generate advertising creatives without human intervention. However, in general, there is no guarantee that the content of the generated ad creative will be what was intended. Furthermore, since the generation process is difficult to understand from the outside, for example, if the advertising effect is not good, it is difficult to verify after the fact why such an advertising creative was generated. Conversely, even if the advertising effect is greater than expected, it is difficult to identify the factors behind it or to use it to generate other advertising creatives.

The present invention aims to assist in the editing of advertising creatives.

An information processing apparatus according to one aspect of the present invention includes storage means, extraction means, display means, extraction means, and generation means. The storage means associates and stores the constituent elements and attributes of the content. The extraction means extracts a plurality of elements forming the content of the landing page. The display means displays each extracted element, that is, each element extracted by the extraction means. The accepting means accepts an instruction to edit the displayed element, that is, the element displayed on the display means, and the creating means creates an advertisement creative based on the edited element.

In a more preferred embodiment of the information processing device, the editing instruction includes selection or deletion of an element, combination of a plurality of elements, designation of placement of the selected element within the advertisement creative, and setting of attributes associated with the element. At least one of the modifications may be included.

In another preferred embodiment of the information processing apparatus, each element may be displayed separately for each corresponding attribute category. In a further preferred embodiment of the information processing device, the classification of the attributes may include a classification of explanations about goods or services, a classification of prices of goods or services, a classification of information about providers of goods or services, and a classification of sales promotions. good.

In another preferred embodiment of the information processing apparatus, each element may be displayed separately for each concept hierarchy within each section.

An information processing apparatus according to another preferred aspect further has a first determination means for determining whether the generated advertisement creative, that is, the advertisement creative generated by the generation means, conforms to the restrictions of the advertisement publication medium. may

An information processing apparatus according to another preferred aspect includes an acquisition unit that acquires an advertisement creative creation policy, a second determination unit that determines whether or not the generated advertisement creative conforms to the creation policy, may be further provided.

A program according to one aspect of the present invention is provided in a computer, the step of obtaining attributes corresponding to each component of content, the steps of extracting a plurality of elements constituting the content of a landing page, Assisting in generating an ad creative comprising displaying an element, accepting editing instructions for the displayed element, and generating an ad creative based on the edited element. It is a program for

1 is a diagram showing a configuration example of an information processing device 10 according to an embodiment of the present invention; FIG. It is a figure which shows an example of the data structure of table TBL. It is a figure which shows an example of an edit screen. It is a figure which shows an example of an edit screen. 4 is a flow chart showing an example of a flow of an editing support method executed by processing device 110 according to program PA. It is a figure which shows an example of a landing page. FIG. 10 is a diagram showing an example of a generated advertisement creative; FIG. 10 is a diagram showing an example of a generated advertisement creative; It is a figure which shows an example of a display screen.

Various technically preferable limitations are attached to each embodiment described below. However, embodiments of the present invention are not limited to the forms described below.
1. Embodiment FIG. 1 is a block diagram showing a configuration example of an information processing apparatus 10 according to an embodiment of the present invention. The information processing device 10 is, for example, a device for assisting an employee of a company serving as an advertiser or an employee of an advertising agency in editing an advertisement creative. As shown in FIG. 1 , the information processing device 10 includes a processing device 110 , a display device 120 , an input device 130 and a storage device 140 . The information processing apparatus 10 includes an input/output interface for inputting/outputting data of an advertisement creative to be edited. A specific example of advertising creative data is HTML (Hypertext Markup Language) data. As a specific example of an input/output interface, a USB interface for connecting a USB (Universal Serial Bus) memory or the like storing the data of the advertising creative to be edited, or a USB interface for connecting the advertising creative data via a telecommunication line such as the Internet. A communication interface is included for communicating with other stored devices. Since this input/output interface has little relevance to the present invention, a description thereof will be omitted below.

The processing device 110 includes a processor such as a CPU (Central Processing Unit), that is, a computer. The number of processors included in the processing device 110 may be one or plural. The processing device 110 functions as a control device for the information processing device 10 by operating according to the program PA stored in the storage device 140 . The details of the processing executed by the processing device 110 according to the program PA will be clarified later.

The display device 120 includes, for example, a liquid crystal display and a drive circuit for the liquid crystal display. The display device 120 displays various images under the control of the processing device 110 . Although the details will be described later, the display device 120 is an example of display means in the present invention.

The input device 130 includes a keyboard having various operators such as a numeric keypad, and a pointing device such as a mouse. When the user (that is, the creator of the advertisement creative) operates various operators or pointing devices, the input device 130 provides the processing device 110 with operation detail data representing the details of the user's operation. By giving the operation content data from the input device 130 to the processing device 110 , the operation content represented by the operation content data is transmitted to the processing device 110 . Although the details will be described later, the input device 130 functions as a reception unit in the present invention.

Storage 140 includes non-volatile storage 142 and volatile storage 144 . The nonvolatile storage device 142 is, for example, a hard disk. A program PA, a table TBL, and a database DB are stored in advance in the nonvolatile storage device 142 . The nonvolatile storage device 142 stores kernel software for realizing an OS (Operating System) in the processing device 110 in addition to the program PA, table TBL, and database DB. The illustration is omitted in FIG. 1 because the relationship is weak.

The database DB stores HTML data of a plurality of landing pages created by the user of the information processing apparatus 10 for each landing page. The table TBL is generated, for example, by applying machine learning such as deep learning to advertisement creatives stored in the database DB. More specifically, by applying machine learning to the advertising creative stored in the database DB, the constituent elements of the advertising creative and the attributes of the constituent elements are extracted, and the table TBL is generated by associating the two. be. This table TBL is used to assist in confirming duplicates or omissions of components of the advertisement creative to be generated.

FIG. 2 is a diagram showing an example of the data structure of the table TBL. As shown in FIG. 2, the table TBL stores attribute data indicating attributes of the constituent elements in association with content data indicating the content of the constituent elements of the landing page. Specific examples of components of a landing page include character string data representing text that calls the viewer's attention, image data representing an image that calls the viewer's attention, and the like.
For example, an example of a wording that calls the viewer's attention is a description of a product or service that accepts purchases on the landing page, or a keyword extracted from the description, the price of the product or service, and the description of the product or service. The provider's name or catchphrase, etc. can be mentioned.
An example of the attribute data is a character string representing the category of the attribute indicated by the attribute data. Specific examples of classification of attributes include classification of descriptions of goods or services that are accepted for purchase in advertising creatives, classification of prices of such goods or services, classification of information concerning providers of such goods or services, and classification of sales promotions. is mentioned.

It should be noted that the method of classifying and defining attributes described above is merely an example, and classification may be performed according to an existing framework. For example, attributes can be classified into four based on the 4Ps (Product, Price, Place, Promotion) of marketing. In the example shown in the figure, regarding the advertisement of the product "Health Plan XYZ" by ABC Insurance Company, attribute 1 is attribute related to the product, attribute 2 is attribute related to price, attribute 3 is attribute related to distribution, and so on. Attribute 4 is attribute related to sales promotion.
In addition, the attribute information may have a hierarchical structure as shown in the example of FIG. When attribute information has a hierarchical structure, the number of hierarchies is arbitrary. Here, when multiple words exist in the same layer, information (priority) may be defined that defines which word is preferentially adopted when generating the advertisement creative.

In short, the attribute information is referred to at least by the generating means 110b when generating the advertisement creative from the landing page, and is useful for the user to check whether there is substantial content duplication or omission. If so, its definition and content are irrelevant.
The non-volatile storage device 142 is an example of a storage unit that associates and stores components and attributes of an advertisement creative to be edited.

Volatile storage device 144 is, for example, RAM (Random Access Memory). Volatile storage device 144 is used by processing device 110 as a work area when executing various software such as kernel software or program PA. Data generated and/or referenced during the execution of program PA is also stored in volatile storage device 144 .

The processing device 110 reads the kernel software from the nonvolatile storage device 142 to the volatile storage device 144 when the information processing device 10 is powered on (not shown in FIG. 1) or reset, and operates according to the read kernel software. . A processing unit 110 operating according to kernel software implements an OS. The processing device 110 in the state of implementing the OS starts executing other programs according to the user's operation on the input device 130 . When the input device 130 is operated to instruct the start of execution of the program PA, the processing device 110 reads the program PA from the nonvolatile storage device 142 to the volatile storage device 144 and operates according to the read program PA.

A processor 110 operating according to the program PA functions as extraction means 110a and generation means 110b, as shown in FIG. The extraction means 110a and the generation means 110b in this embodiment are software modules realized by operating the processing device 110 according to the program PA. The contents of the functions performed by the extraction means 110a and the generation means 110b are as follows.

The extracting means 110a extracts each of a plurality of constituent elements forming a landing page to be edited from the HTML data of the landing page. Here, by analyzing the HTML syntax, whether the component is an image or a text can be determined from the presence or absence of a meta tag. For example, if there is a character string <img>, the extracting means 110a does not extract the character string <img> itself as a component, but analyzes the HTML syntax. It is determined to be a tag, and the image data is extracted as a component from the URL of the image data described in the image tag. Note that the extraction means 110a does not have a function to analyze the HTML data of the landing page, and even if the components extracted by another information processing device that analyzes the HTML data are acquired from the other information processing device, good.

Here, a known natural language processing algorithm can be appropriately used to determine what units (characters, words, phrases, sentences, etc.) should be extracted from the text information (character strings) as constituent elements. At this time, the extracting means 110a may determine the units of the constituent elements by combining the arrangement of character strings and number strings. For example, if it recognizes that “yen” and the numbers “****” before and after it are arranged consecutively, it judges that the number string represents the price, and “**** yen” is Extract as one group. Alternatively, if a string of digits with a predetermined number of digits connected by hyphens such as "0*0-****-****" is recognized, this string of numbers is recognized as representing a telephone number, and " 0*0-****-****" is extracted as one component.

Then, the extracting means 110a determines the attribute corresponding to each extracted component by referring to the table TBL. In addition, the extraction means 110a displays each extracted component on the display device 120. FIG.

If the attribute cannot be determined only from the table TBL, the extraction means 110a can determine the attribute by the following method. For example, the extraction means 110a assigns keywords (temporary attributes) to the extracted components using a predetermined natural language processing algorithm. Then, referring to the table TBL, the attribute associated with this keyword is determined. For example, when extracting one component "\*****", the keyword "price" is assigned. Then, referring to the table TBL, a character string "price" is registered as a constituent element, and "attribute 2" is assigned to this character string. Therefore, the attribute of "\*****" is determined to be "attribute 2".

Thus, it is not always necessary to register attributes of all words or phrases in one table TBL in advance. In addition, even if such a method is used, there may be cases where the attribute cannot be determined or the determined attribute may be objectively incorrect. This is because, as will be described later, the user can confirm the validity of the assigned attribute and change it if necessary. For a component whose attribute cannot be determined, one attribute category such as "uncategorized" or "other attributes" may be given.

As a specific display mode of the constituent elements of the advertisement creative to be edited, each constituent element is distinguished for each corresponding attribute category and displayed in a predetermined format.

Also, the extracting means 110a receives, through the input device 130, an instruction to edit each component displayed on the display device 120 in the format shown in FIG. 3 or FIG. Editing instructions received via the input device 130 include selection or deletion of a component, combination of a plurality of components, specification of placement of the selected component within the advertisement creative, and attributes associated with the component. at least any of the modifications of The processing device 110 displays on the display device 120 a screen reflecting the editing content instructed by the user.

FIG. 3(a) shows the display screen SC1. In SC1, elements 1 to M belonging to attributes 1 to N are displayed. This allows the user to easily understand the correspondence between the extracted elements and attributes. Then, each element is specified by mouse or touch operation, etc., and for the specified element, deletion, content information (correction of character string), placement specification (for example, whether to place it in the position of the title, whether to use it in the description, etc.) ) can be entered. For example, if the user wishes to include at least the words "health plan," "health cheerleader," "price," and "commission," in the ad creative, these words are selected. The selected element is displayed using, for example, coloring or other display mode to distinguish it from other elements.

FIG. 4(b) shows a screen SC2 for attribute editing work. For example, if the user determines that the attribute automatically given to the extracted element is not appropriate, and selects the element by right-clicking or the like, a pop-up window OB1 is displayed and the user can specify the attribute. Can be re-specified. Then, the processing device 110 rewrites the contents of the table TBL with this re-designated attribute.

Further, when the attribute has a hierarchical structure, the information processing apparatus 10 distinguishes each component for each concept hierarchy in each section instead of the display mode shown in FIG. A display mode may be adopted in which each component is grouped by attribute and each component is displayed in a display area corresponding to the group.
In the example of FIG. 4A, it can be easily understood that there is a health plan XYZ belonging to attribute 1-1, and "health cheerleader" and "best solution" exist in attribute 1-2. (b) of the same figure is an example reflecting the result of editing the attribute in (a). Specifically, the user believes that it is more appropriate to regard the "health cheering team" as functioning as a corporate brand slogan (attribute 4) rather than as a product slogan (attribute 1). Select "Health cheering party" and re-specify from attribute 1 to attribute 4 by drag & drop or the like.

The configurations of the display screens shown in FIGS. 3 and 4 are merely examples. For example, instead of or in addition to the display format shown in FIGS. Display modes may be used. For example, when priorities are defined for multiple words belonging to the same concept hierarchy, a display format that allows intuitive understanding of the priorities (arranging in order of priority, displaying in different colors, etc.) ) may be adopted.

The display mode to be adopted may be specified in advance by the user, or may be automatically determined by the processing device 110 . Further, the information processing apparatus 10 may perform display control based on a user's instruction to switch the display mode.

The generator 110b uses known morphological analysis and document generation algorithms to generate an ad creative using the components and attributes specified by the user. In addition, if there is no particular specification from the user about the elements to be used, the extracting means 110a will Determine one or more elements to be used in the advertising creative from among the extracted multiple elements.

The above-mentioned predetermined document generation algorithm, for example, defines the number of elements (phrases) to be selected from each attribute, the font, size, arrangement (layout) of the selected phrases, etc., and if necessary, multiple It stipulates how the elements of the above should be combined into sentences, and how the image objects and text information should be arranged in relation to each other in the advertisement creative to be generated. This algorithm is, for example, in accordance with a guideline formulated by a person who manages a medium on which an advertisement is placed and notified to an advertiser who is a user of the information processing apparatus 1 . Alternatively, it may be created independently by the advertiser according to the purpose of the advertisement and the product or service to be advertised.

Also, the processing device 110 operating according to the program PA executes the editing support method of the present invention. FIG. 5 is a flow chart showing the flow of the editing support method of the present invention. As shown in FIG. 5, the editing support method of the present invention includes extraction step SA110, acquisition step SA120, display step SA130, reception step SA140, and generation step SA150. The contents of the processing executed by the processing device 110 in each of these steps are as follows.

In extraction step SA110, acquisition step SA120, display step SA130, and reception step SA140, processing device 110 functions as extraction means 110a. At extraction step SA110, processing device 110 extracts a plurality of components that constitute the landing page. In acquisition step SA120, processing device 110 acquires the attribute corresponding to each component extracted in extraction step SA110 by referring to table TBL. In display step SA130, processing device 110 displays each component extracted in extraction step SA110 on display device 120 in the format shown in FIG. 3 or 4, for example. At receiving step SA140, processing device 110 receives, via input device 130, an instruction to edit the component displayed on display device 120 at displaying step SA130.

In generating step SA150, processing device 110 functions as generating means 110b. At generating step SA150, processing device 110 generates an advertisement creative based on the components edited according to the instruction received at receiving step SA140.

FIG. 6 is an example of the top screen of the landing page. This landing page is managed and operated by ABC Insurance Company, and is a web page for performing various procedures such as explanation and application for an insurance product called "Health Plan XYZ".

FIG. 7 shows examples C1 and C2 of advertisement creatives composed only of text information generated by the information processing apparatus 10 based on a certain landing page. The textualization algorithm used by the generating means 110b is the same.
Specifically, the URL of the web page that is the link destination when an operation such as a click is performed on this ad creative is placed on the first line, and two search tags (keywords) are placed on the second line. , and finally the description of the product to be advertised (in this case, the insurance product). More specifically, the characters placed on the second line are given the highest priority among the words indicating the company name and the outline of the product, and the words indicating the features of the product. An algorithm is adopted in which delimiters are arranged from the left using "|" in the order of the highest priority and the highest priority among the catchphrases of the product.
As can be seen from the figure, the contents of the second row are different between the advertisement creatives C1 and C2. The reason for this is that, in reception step SA140, the user determines that the attribute "health cheerleader" is not a slogan for the product and changes the attribute. The result is that the word "best solution" is placed in high order.

FIG. 8 shows advertisement creatives C3-C5 composed of image objects and text information generated by 10. FIG. The different content of the advertisement creatives C3-C5 is due to the different document generation algorithms used by the generator 110b.

FIG. 9 is an example of a screen SC10 displayed on the display device 120. As shown in FIG. The screen SC10 is composed of display areas W1, W2, and W3.
The display area W3 is an advertisement creative editing screen, as described above. The display area W1 displays the landing page that is the basis of the advertising creative. The display area W2 displays an advertisement creative in which the contents of the current editing are reflected in real time. By adopting this kind of screen configuration, users can see how the ad creative will look like, and by comparing it with the landing page, it is easy to check the validity of the edited content from the perspective of ensuring that there are no omissions or duplications in the content. can be judged.

As described above, according to the present embodiment, first, the elements that make up the content of the landing page are automatically extracted. Then, the attribute of each extracted element is determined, and the information of the landing page is arranged by classifying each element based on the determined attribute. Then, the organized results are presented to the user in a format corresponding to the attribute. If there is a need for correction, the user can make necessary edits while looking at the screen to finish the final advertisement creative. The quality of the ad creative can be guaranteed compared to the case of automatically generating the ad creative from the landing page.
In addition, by using attributes as keys to organize and visualize the content within the landing page and the content of the ad creative that is being edited based on the landing page, there is no substantial duplication of the elements that make up the editorial ad creative. The user can easily and objectively check whether or not there are missing elements. In this way, users are assisted in creating ad creatives based on landing pages.

<Modification>
The embodiment described above can be modified as follows.

The information processing apparatus 10 may further include first determination means for determining whether or not the advertisement creative generated by the generation means 110b conforms to criteria for adequacy of publication, such as restrictions on advertisement publication media. In the aspect in which the information processing apparatus 10 has the first determination means, even if the warning message is displayed on the display device 120 when the first determination means determines that the restriction of the advertising medium is not met, good. Specifically, information (number of characters, amount of data, prohibited words, Contents that must be included (for example, designation of the above-described attribute classification) are stored in advance as publication criteria, and the information processing apparatus 10 compares them with the generated advertisement creative to make a determination. For example, in the case where the restriction of the advertising medium limits the number of catchphrases for a product to be limited to a maximum of one, the user may enter two or more phrases corresponding to the catchphrase of the product that belong to the same attribute. When I try to select , a message pops up saying "You can only use one tagline."
Note that the first determination means may be a software module or a hardware module.

Further, the information processing apparatus 10 may further include acquisition means and second determination means described below. First, the obtaining means obtains information indicating the creation policy of the advertisement creative. Here, the creation policy is, for example, independently formulated by a company that manufactures products or provides services, and is a standard that is provided when advertising the company. It defines the elements (text information and images) that make up the ad creative, the amount of information of the elements (number of characters, image size, font, etc.), the positional relationship (arrangement, order) of multiple elements, prohibited terms, etc. For example, regarding the placement of elements, the company name of the product seller or service provider must be placed in a predetermined font and in a predetermined position (for example, if the ad creative is a text ad, it should be placed at the top). Matters are stipulated. Information representing the creation policy is stored in the storage device 140 and referred to by the second determination means.

A second determination means determines whether or not the advertisement creative generated by the generation means 110b conforms to the creation policy acquired by the acquisition means. In a mode in which information processing apparatus 10 includes acquisition means and second determination means, a warning message is displayed on display device 120 when the second determination means determines that the advertisement creative does not conform to the creation policy. may be For example, if the creation policy is to keep the ratio of image objects shown in the size of the advertisement creative to 50% or less so as not to create a flashy impression in relation to the brand image, the user may select If the (total) area of the specified image object exceeds 50% of the size of the ad creative, display a message such as "Keep the percentage of the image occupied by 50% or less."
Each of the acquisition means and the second determination means may be a software module or a hardware module.

The process of editing work performed by the user may be stored in the storage device 140 . By doing this, even a user who has little experience in creating advertisement creatives can assist in learning the unforeseen degree of extraction accuracy by automatic extraction and how to edit.

Although the extraction means 110a and the generation means 110b in the above embodiment are software modules, they may be electronic circuits such as ASIC, that is, hardware modules. Even if one or both of the extraction means 110a and the generation means 110b are hardware, the same effect as the above embodiment can be obtained.

Program PA may be manufactured or provided by itself. A specific mode of providing the program PA includes a mode of distribution by downloading via an electric communication line such as the Internet, or a mode of writing it in a computer-readable recording medium such as a USB memory and distributing it. By operating a general computer according to the program PA distributed according to these aspects, it becomes possible to cause the computer to execute the editing support method of the present invention.

In the present invention, the information that forms the basis for generating advertising creatives is not limited to digital content called a landing page, but may be text and/or images posted on paper media such as magazines or flyer inserts. may In this case, the extracting means 110a may be provided with a document reading device such as OCR, and instead of accessing the landing page, the digital data may be obtained from the paper medium as the basis for generating the advertisement creative.
Similarly, the generated advertisement content may not be intended to be displayed on the user's information terminal, but may be intended to be printed on a paper medium and provided.

Here, it is sufficient that the information serving as the basis for generating the advertisement creative and the generated advertisement creative have some kind of relationship in terms of content through products or services. For example, the information that forms the basis for generating an ad creative is a description of multiple products and services (for example, a page that lists all the products handled by the advertiser), and the creative that is generated is It may be created for the purpose of advertising only some of the products or services.

In short, in the present invention, in an information processing system including one or a plurality of information processing devices, a step of storing contents components and attributes in association with each other; a step of extracting a plurality of elements constituting one piece of content; a step of displaying each of the extracted elements; a step of receiving from a user an instruction to edit the displayed elements; and generating advertising content for promoting at least one of the one or more goods or services based on the information.

DESCRIPTION OF SYMBOLS 10... Information processing apparatus, 110... Processing apparatus, 120... Display device, 130... Input device, 140... Storage device, 142... Non-volatile storage device, 144... Volatile storage device, PA... Program, TBL... Table, DB... database.

Claims (8)

storage means for storing content components and attributes in association with each other;
an extraction means for extracting a plurality of elements constituting the content of the landing page;
display means for displaying each extracted element;
receiving means for receiving an instruction to edit the displayed element;
and a generating means for generating an advertisement creative based on edited elements. The editing instruction includes at least one of selecting or deleting an element, combining a plurality of elements, specifying placement of the selected element within the advertisement creative, and modifying attributes associated with the element. The information processing device according to claim 1 . 3. The information processing apparatus according to claim 1, wherein each element is displayed separately for each category of corresponding attribute. 4. The information processing apparatus according to claim 3, wherein the attribute categories include description categories related to products or services, categories related to prices of products or services, categories related to information providers of products or services, and categories related to sales promotions. 4. The information processing apparatus according to claim 2, wherein each element is displayed separately for each concept hierarchy within each section. 6. The information processing apparatus according to any one of claims 1 to 5, further comprising first determination means for determining whether or not the generated advertisement creative conforms to restrictions of an advertisement placement medium. an acquisition means for acquiring an ad creative creation policy;
The information processing apparatus according to any one of claims 1 to 6, further comprising: second determination means for determining whether the generated advertisement creative conforms to the creation policy. to the computer,
obtaining attributes corresponding to each component of the content;
extracting a plurality of elements that make up the content of the landing page;
displaying each extracted element;
receiving an instruction to edit the displayed element;
generating an advertisement creative based on edited elements; assisting in generating an advertisement creative having; and

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