JP2022187811A - Processing device, method for processing information, and processing program - Google Patents

Abstract

To allow an easy and effective exchange of items in a virtual shop created in a virtual space.SOLUTION: A server device 10 includes: a construction unit 132 for constructing a VR store where a user can see and buy items, in a virtual space, and providing the VR store to a user terminal of each user; a recommending unit 135 for recommending a manager to change items in the VR store on the basis of the attention paid to items or the time of display of items; and a changing unit 136 for changing items in the virtual store according to an instruction of the manager for the content of the recommendation.SELECTED DRAWING: Figure 2

Description

The present invention relates to a processing device, a processing method, and a processing program.

2. Description of the Related Art Conventionally, it has become common to purchase products using a website (EC site (Electronic Commerce site)) that sells products on the Internet. Furthermore, in recent years, technology has been proposed that reproduces a store in a virtual space and links it with an EC site to provide users with a purchasing experience similar to that of purchasing products in a real store.

Japanese Patent Application Laid-Open No. 2004-220074

In the case of a physical store, the employees on the store side change the product layout according to the customer's degree of attention and trends as part of their normal work.

However, in the case of the virtual store, in order for the store staff to replace the products or change the layout of the products, which are the contents of the virtual store, it is necessary to select the product and link to the product browsing destination and purchase place. It is necessary to set the arrangement position of the product in the virtual space while stretching it, and furthermore, depending on the display method, it is necessary to perform a complicated process of recreating the product image.

In addition, if the store employees are unfamiliar with setting up the virtual store, or if changing settings for the interior of the virtual store is complicated, changing the interior of the virtual store is a heavy burden on the store employees. Met.

Therefore, there has been a demand for a technology that enables easy and efficient product replacement for regular operation of a virtual store.

The present invention has been made in view of the above, and aims to provide a processing device, a processing method, and a processing program that enable easy and efficient product replacement in a virtual store reproduced in a virtual space. aim.

In order to solve the above-described problems and achieve the object, the processing device of the present invention builds a virtual shop in a virtual space where users can browse and purchase products, a construction unit that provides the provision, a recommendation unit that recommends replacement of products in the virtual store to the administrator based on the degree of attention of the product or the exhibition period of the product, and the virtual store according to the administrator's instruction regarding the contents of the recommendation and a changing unit that replaces the product.

According to the present invention, it is possible to easily and efficiently replace merchandise in a virtual store reproduced in a virtual space.

FIG. 1 is a block diagram showing an example of the configuration of a communication system according to an embodiment. FIG. 2 is a block diagram showing an example of the configuration of the server device shown in FIG. 1. As shown in FIG. FIG. 3 is a diagram for explaining templates. FIG. 4 is a diagram showing an example of layout images of products displayed in the VR store and layouts included in templates. FIG. 5 is a diagram showing an example of an interior image of a VR store and an interior image included in a template. FIG. 6 is a sequence diagram showing a procedure of communication processing in the communication system according to the embodiment. FIG. 7 is a sequence diagram showing another processing procedure of communication processing in the communication system according to the embodiment. FIG. 8 is a diagram showing an example of a VR shopping mall displayed on the screen of the user terminal. FIG. 9 is a diagram showing a computer that executes a program.

Hereinafter, embodiments of a processing apparatus, a processing method, and a processing program according to the present application will be described in detail based on the drawings. Note that the processing apparatus, processing method, and processing program according to the present application are not limited by this embodiment.

In the following embodiments, processing flows of processing apparatuses, processing methods, and processing programs according to the embodiments will be described in order, and finally effects of the embodiments will be described.

[Embodiment]
First, an embodiment will be described. In the embodiment, a communication system for providing users with a shopping environment in virtual space will be described.

[Configuration of communication system]
A configuration of a communication system according to an embodiment will be described. In the communication system according to the embodiment, a server device of a VR (Virtual Reality) store provider that provides a shopping environment to users builds a VR store (virtual store) in the virtual space, and allows browsing and purchase. Place items in the VR store as follows. FIG. 1 is a block diagram showing an example of the configuration of a communication system according to an embodiment.

As shown in FIG. 1, the communication system according to the embodiment has a user terminal 20 used by each user and a server device 10 (processing device) of a VR store provider. Also, the server device 10 is connected to a store server device 30 of a store P that sells products. Note that the configuration shown in FIG. 1 is merely an example, and the specific configuration and the number of each device are not particularly limited.

The server device 10 (processing device) of the VR store provider receives information on products that can be displayed in VR stores and advertisements from the store server device 30 of the store P that sells the products, and displays these products in the VR store. to users. In the VR store, by selecting a product, the user can refer to product information such as product type, color, size, and price, and can proceed to product purchase processing by performing predetermined processing. can. The server device 10 reproduces a virtual town in the virtual space, builds a virtual shopping mall (VR shopping mall) in which a plurality of VR stores and street advertisements are arranged, and provides the virtual shopping mall to the user. can also

The store server device 30 has an inventory DB of the products it holds. The store server device 30 transmits information on products that can be displayed in a VR store or in advertisements to the server device 10 through a network or the like. The store server device 30 transmits identification information, name, size, color, price, inventory information, etc. of the product as product information.

A user terminal 20 is a terminal used by a user. The user terminal 20 is an information processing device such as a notebook PC (Personal Computer) or a desktop PC, or a smart device such as a tablet or a smart phone. The user terminal 20 connects to the server device 10 via the network N and receives provision of the VR store. The user terminal 20 browses products and advertisements and purchases products in the provided VR store.

Then, the server device 10 recommends replacement of the VR store product to the store server device 30 of the store P based on the attention degree of the product or the display period of the product. The server device 10 replaces the product of the VR store according to the instruction of the store server device 30 regarding the content of the recommendation. The server device 10 recommends changes to the layout of products in the VR store and changes to the interior of the VR store to the administrator. The administrator is, for example, an administrator who manages and operates the virtual store of the store P, or a person in charge of the system. For example, the administrator confirms the recommendation sent to the shop server 30 and sends a product replacement instruction to the server device 10 via the shop server 30 .

At this time, the server device 10 creates a template including the layout image of the product after the change, the text information of each product, and the link destination corresponding to each product, and presents the created template to the shop server device 30. do. The server device 10 creates a template including the interior image of the VR store after change, text information of each product, and a link destination corresponding to each product, and presents the created template to the store server device 30 . The server device 10 changes the layout of the products in the VR store and the interior decoration of the VR store in accordance with instructions from the store server device 30 regarding the content of the recommendation.

As described above, in the embodiment, the server device 10 determines replacement of products in the VR store and recommends replacement of products in the VR store. No.

Then, in the embodiment, the server device 10 creates a template that includes the layout image of the product after change or the interior image of the VR store after change, text information of each product, and a link destination corresponding to each product. Create it and present it to the manager of the store P. The manager of the store P confirms this template and simply instructs the server device 10 to change the layout or change the interior, thereby changing the layout or changing the interior of the VR store.

Therefore, in the present embodiment, the manager of the store P does not have to perform complicated processing that has been necessary in the past in order to change the layout or interior of the VR store. As described above, according to the present embodiment, since it is possible to easily and efficiently replace products, it is possible to realize regular operation of the VR store. Next, the server device 10 shown in FIG. 1 will be described.

[Server device]
FIG. 2 is a block diagram showing an example of the configuration of the server device 10 shown in FIG. 1. As shown in FIG. As shown in FIG. 2, the server device 10 includes a communication unit 11 for controlling communication related to various information, a storage unit 12 for storing data and programs required for various processes by the control unit 13, and various processes. It has a control unit 13 for Processing of each unit of the server apparatus 10 will be described below.

The communication unit 11 is a communication interface that transmits and receives various information to and from other devices connected via a network or the like. The communication unit 11 is implemented by a NIC (Network Interface Card) or the like, and performs communication between another device and the control unit 13 (described later) via an electric communication line such as a LAN (Local Area Network) or the Internet. For example, the communication unit 11 receives information about products that can be exhibited from the store server device 30 via the network. Also, the communication unit 11 receives, from the user terminal 20 via the network N, a request to enter the VR store, a request to view or purchase a product, and operation information of each user for the VR store. The communication unit 11 transmits to the store server device 30 information on product purchase procedures and inventory update after product purchase. The communication unit 11 also transmits recommendation information for replacement of products in the VR store to the shop server device 30 . The communication unit 11 receives an instruction from the shop server device 30 for this recommendation.

The storage unit 12 is a storage device such as an HDD (Hard Disk Drive) or an SSD (Solid State Drive). Note that the storage unit 12 may be a rewritable semiconductor memory such as a RAM (Random Access Memory), a flash memory, or an NVSRAM (Non Volatile Static Random Access Memory). The storage unit 12 stores an OS (Operating System) and various programs executed by the server device 10 . Further, the storage unit 12 stores various information used in executing the program. The storage unit 12 stores construction information 121 , user information 122 , store and product information 123 , user position information 124 and user operation information 125 .

The building information 121 is information required to build a VR store and a VR shopping mall in the virtual space. The building information 121 includes image processing conditions and image processing programs for building the VR store and VR shopping mall in the virtual space. In addition, the construction information 121 includes photographs of store interiors, products, townscapes, and store exteriors taken at a fixed point or 360 degrees, or images of VR stores and VR shopping malls constructed by image processing these photographs. . The construction information 121 is, for example, an image that reproduces the interior of the store, the products, the cityscape, and the exterior of the store when the VR store and VR shopping mall are constructed using CG (Computer Graphics).

The user information 122 is information about each user registered as a visitor of the VR store and VR shopping mall. The user information 122 includes, for example, user IDs, and purchase histories and browsing histories associated with each user ID. For example, the purchase history has items of purchase time, name of the store where the product was purchased, product ID, product name, size, color, and quantity. For example, the browsing history has items of browsing time, name of the store where the product was browsed, product ID, product name, size, color, and number.

The store and product information 123 is information related to stores located in the VR shopping mall and products displayed in the VR store. The store and product information 123 has items of store ID, store type, product ID, product name, size, color, and number of products held by each store that can be displayed in VR stores and advertisements. For example, if the store P is a clothing store, images or photographs of clothes and accessories that can be displayed in the VR store will be displayed at the store along with information such as the size, color, and other features of these products, the price, and the number of items in stock. and stored in product information 123 .

The user position information 124 is information in which position information of each user A, B, and C in the virtual space transmitted from the user terminal 20 is associated with time information. This user location information 124 is updated periodically.

The user operation information 125 is information in which each user's operation information transmitted from the user terminal 20 is associated with time information. This user operation information 125 is updated periodically. The user operation information 125 includes, in addition to user operation information related to browsing or product purchase, user's line of sight angle information through the VR goggles, image enlargement operation information through the input device, pointer position through the input device. Contains any one or more of information.

The control unit 13 controls the server device 10 as a whole. The control unit 13 is, for example, an electronic circuit such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit), or an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). The control unit 13 also has an internal memory for storing programs defining various processing procedures and control data, and executes each processing using the internal memory. Further, the control unit 13 functions as various processing units by running various programs. The control unit 13 has a reception unit 131 , a construction unit 132 , a product attention degree acquisition unit 133 , a store visitor number acquisition unit 134 , a recommendation unit 135 and a change unit 136 .

The reception unit 131 receives the user's entry into the VR shopping mall, entry into the VR store in the VR shopping mall, browsing of products, and purchase of products.

The constructing unit 132 constructs a VR store or a VR shopping mall in the virtual space using images or CG. Upon receiving the user's entry into the VR store, the construction unit 132 constructs the VR store in the virtual space. Then, the construction unit 132 provides the constructed VR store to the user terminal 20 used by the user.

In the VR store, the interior is built based on the actual store, and the items that can be displayed among the products held by the actual store are displayed in the actual store display method (arranged in a line on the display shelf, etc.). is displayed. For the displayed products, product information (type, color, shape, size, price, stock status) is provided so that it can be browsed. The exhibited products can also be purchased. Also, in the VR store, it is possible to display advertisements of products displayed in the store in an arbitrary area within the store. In a VR store, users can move their avatar as if walking through a physical store.

Then, upon accepting the user's entry into the VR shopping mall, the construction unit 132 may acquire the construction information 121 and construct the VR shopping mall in the virtual space. In the VR shopping mall, the layout of each store, the appearance of each store, roads, and relevant advertisements are constructed based on the actual townscape. In the VR shopping mall, the user can move the user's avatar as if walking through a real city street. Then, in the VR shopping mall, for example, the user can enter the selected VR store by clicking or tapping the store name displayed on the store exterior or the entrance of the store.

It should be noted that the constructing unit 132 may construct each VR store arranged in the VR shopping mall together with the VR shopping mall when accepting the user's entrance to the VR shopping mall. In addition, the construction unit 132 may change the cityscape of the VR shopping mall, the products displayed in the VR store, and the products displayed in the advertisement for each season.

The product attention level acquisition unit 133 acquires the attention level of each product placed in the VR store based on each user's operation information and line-of-sight information for the VR store. Among the user operation information 125, the product attention degree acquisition unit 133 acquires the angle information of the user's line of sight through the VR goggles, the image enlargement operation information through the input device, or the position information of the pointer through the input device. By estimating which position the line of sight gathers, the degree of attention of each product is estimated. Based on the number of times the user's line of sight is directed to the product, the time during which the user's line of sight is directed to the product, the number of operations for enlarging the product, the number of times the product is indicated by the pointer, and the time, Estimate product attention. The product attention level acquisition unit 133 estimates a higher degree of attention as the number of times the user gazes at the product, the number of times the product has been enlarged, and the number of times the product has been pointed to by the pointer. The degree of attention is estimated to be higher as the time spent on the product and the time the product is pointed by the pointer are longer.

The number of customers entering the store acquisition unit 134 acquires the number of customers who entered the VR store based on the user position information 124 and the user operation information 125 .

The recommendation unit 135 recommends to the shop server device 30 the replacement of the product of the VR store based on the attention degree of the product or the display period of the product. The recommendation unit 135 detects products that have not been sold or products that have been out of stock for a long time, and recommends replacement to the store server device 30 . The recommendation unit 135 recommends replacement of VR store products to the shop server device 30 when there is a product whose attention level is less than a predetermined threshold or when there is a product whose exhibition period exceeds a predetermined period. .

The recommendation unit 135 recommends to the store server device 30 a change in the layout of the products in the VR store. The recommendation unit 135 creates a template and presents the created template to the store server device 30 . FIG. 3 is a diagram explaining the template. The recommendation unit 135 creates a template including layout images of products after change (layout photos in the case of FIG. 3), text information of each product, and link destinations corresponding to each product. The recommendation unit 135 causes the template to include a product with a degree of attention higher than a predetermined value or a product that follows a trend, which is obtained based on the operation information of each user on the product. Each content of the text information, the layout photograph, and the link information included in the template can be changed in the store server device 30 .

The recommendation unit 135 may also recommend changes to the interior of the store to the store server device 30 . The recommendation unit 135 recommends changes to the VR interior to the manager of the store P based on the period since the introduction of the current interior of the VR store or the number of customers entering the VR store. If the period from the introduction of the current interior of the VR store exceeds a predetermined period, or if the number of customers entering the VR store during the predetermined period is less than a predetermined number, the recommendation unit 135 recommends the interior decoration of the VR store. change is recommended to the store server device 30 .

The recommendation unit 135 creates a template including the interior image of the VR store after the change, the text information of each product, and the link destination corresponding to each product, and presents the created template to the store server device 30 .

The change unit 136 replaces the product of the VR store according to the instruction of the store server device 30 regarding the content of the recommendation. Specifically, the changing unit 136 changes the layout of the products in the VR store in accordance with instructions from the shop server device 30 regarding the contents of the recommendation. In addition, the changing unit 136 changes the interior decoration of the VR store in accordance with an instruction from the store server device 30 regarding the content of the recommendation.

FIG. 4 is a diagram showing an example of layout images of products displayed in the VR store and layouts included in templates. Currently, products C11 and C12 are displayed in the VR store as shown in the layout image P1. These commodities C11 and C12 have a degree of attention lower than a predetermined value, have been exhibited for a predetermined period of time, and are commodities whose sales are not as good as the other commodities according to the inventory management information of the store P.

Therefore, the recommendation unit 135 recommends replacement of the products C11 and C12 with the products C21 and C22 whose colors are in line with the trend of the next season. Specifically, the recommendation unit 135 includes the layout image P2 in which the products C11 and C12 are replaced with the products C21 and C22 in the template, and makes a recommendation to the shop server device 30 . In the layout image P2, the display of products and the combination of products are also adjusted to suit the next season. Then, when the store server device 30 instructs to change the layout to the layout image P2, the changing unit 136 changes the layout of the VR store to the layout of the layout image P2 and provides it to the user.

In this way, the server device 10 detects products that are not selling well or products that have been on display for a long time, and automatically suggests product replacement. Then, the server device 10 proposes even a specific template for the product layout after the change, so that the store can easily decide to replace the products, and can efficiently change the product layout of the VR store. .

FIG. 5 is a diagram showing an example of an interior image of a VR store and an interior image included in a template. Currently, the interior of a certain VR store is the interior shown in the interior image P3. As for the interior of this VR store, the period since the introduction of the current interior of the VR store exceeds a predetermined period, and the number of customers entering this VR store is less than a predetermined number.

Therefore, the recommendation unit 135 recommends changing the interior decoration of this VR store to one in line with the latest trends. Specifically, the recommendation unit 135 makes a recommendation to the store server device 30 by including the interior photo P4 showing the interior according to the trend in the template. When the store server device 30 instructs to change the interior to the interior of the interior photo P4, the changing unit 136 changes the interior of the VR store to the interior of the interior photo P4 and provides it to the user.

In this way, the server device 10 detects a VR store that has been introduced for a predetermined period of time or a VR store that has a small number of customers, and automatically proposes changes to the interior of the VR store. Then, the server device 10 proposes even a specific template of the interior after the change, so that the store can easily decide to change the interior and efficiently change the interior of the VR store.

[Processing procedure of communication processing]
FIG. 6 is a sequence diagram showing a procedure of communication processing in the communication system according to the embodiment. FIG. 6 illustrates a case where the server device 10 recommends replacement of products displayed in a VR store.

As shown in FIG. 6, when the server device 10 receives product information and inventory information from the store server device 30 (step S1), it updates the store and product information 123 (step S2).

In the server device 10, when the reception unit 131 receives an application to enter the VR store from the user terminal 20 (steps S3 and S4), the construction unit 132 acquires the construction information 121 and the store and product information 123. (Step S5), a VR store is constructed in the virtual space (Step S6). The construction unit 132 then provides the VR store to the user terminal 20 (step S7). Note that the construction unit 132 may construct a VR shopping mall in the virtual space and provide it to the user terminal 20 .

The server device 10 receives the location information of each user in the VR store and the operation information of the user on the user terminal 20 from the user terminal 20 (steps S8 and S9).

The server device 10 determines whether or not there is any product whose display period exceeds a predetermined period based on the display start date and time of each product (step S10). When there is no product whose display period exceeds the predetermined period (step S10: No), the server device 10 acquires the degree of attention of each product (step S11). The server apparatus 10 determines whether or not there is a product whose degree of attention to the product is less than a predetermined threshold (step S12).

If there is no product whose attention level is less than the predetermined threshold value (step S12: No), the server device 10 returns to step S8, and transmits the location information of each user in the VR store and the user terminal 20 from the user terminal 20. Each receives operation information by the user.

If there is a product whose exhibition period exceeds a predetermined period (step S10: Yes), or if there is a product whose attention level is less than a predetermined threshold (step S12: Yes), the server device 10 stores the VR store. The store server device 30 is recommended to replace the product (step S13).

When the server device 10 receives an instruction to replace products in the VR store from the store server device 30 (step S14), the server device 10 selects a product whose attention level is less than a predetermined threshold or whose exhibition period exceeds a predetermined period. A template including a layout image replaced with a product with a degree higher than a predetermined value or a product in line with the trend is created (step S15).

The server device 10 presents the created template to the shop server device 30 (step S16). When the server device 10 receives an instruction to change the layout from the store server device 30 (step S17), it changes the layout of the products in the VR store in accordance with the instruction from the store server device 30 regarding the content of the recommendation (step S18). Then, the server device 10 provides the user terminal 20 with the VR store in which the product layout has been changed (step S19).

FIG. 7 is a sequence diagram showing another processing procedure of communication processing in the communication system according to the embodiment. FIG. 7 describes a case where the server device 10 recommends a change in the interior of the VR store.

Steps S31 to S38 shown in FIG. 7 are the same processes as steps S1 to S8 shown in FIG. The server device 10 determines whether or not the period from the introduction of the current interior decoration in the determination target VR store has exceeded a predetermined period (step S40).

If the period from the introduction of the current interior decoration in the VR store does not exceed the predetermined period (step S40: No), the server device 10 acquires the number of customers entering the VR store during the predetermined period (step S41). The server device 10 determines whether or not the number of customers entering the VR store during a predetermined period is less than a predetermined number (step S42).

If the number of customers entering the VR store during the predetermined period is not less than the predetermined number (step S42: No), the server device 10 returns to step S38.

If the period from the introduction of the current interior of the VR store exceeds a predetermined period (step S40: Yes), or if the number of customers entering the VR store during the predetermined period is less than a predetermined number, the server device 10 (Step S42: Yes), a change in the interior decoration of the VR store is recommended to the store server device 30 (step S43).

When the server device 10 receives an instruction to change the interior of the VR store from the store server device 30 (step S44), it creates a template including the interior image of the VR store after the change (step S45).

The server device 10 presents the created template to the store server device 30 (step S46). When the server device 10 receives an instruction to change the interior decoration of the VR store from the store server device 30 (step S47), it changes the layout of the products in the VR store according to the instruction of the store server device 30 with respect to the content of the recommendation ( step S48). Then, the server device 10 provides the user terminal 20 with the VR store with the changed interior (step S49).

[Effects of Embodiment]
As described above, in the embodiment, the server device 10 determines replacement of products in the VR store and recommends replacement of products in the VR store. No. In the embodiment, the server device 10 determines a change in the product layout or interior decoration of the VR store, and recommends a change in the product layout or interior decoration of the VR store. There is no need to judge changes or interior changes.

Then, in the embodiment, the server device 10 creates a template that includes the layout image of the product after change or the interior image of the VR store after change, text information of each product, and a link destination corresponding to each product. Create it and present it to the store manager. The manager on the store side confirms this template and only instructs the server device 10 to change the layout or the interior, and the layout or interior of the VR store is changed.

Therefore, in the present embodiment, the store administrator does not need to perform the complicated processing that has been necessary in the past in order to change the layout or interior of the VR store. As described above, according to the present embodiment, since it is possible to easily and efficiently replace products, it is possible to realize regular operation of the VR store.

In the embodiment, an example of recommending layout change or interior change of the VR store has been described, but the present invention is not limited to this. FIG. 8 is a diagram showing an example of a VR shopping mall displayed on the screen of the user terminal 20. As shown in FIG.

For example, when a shopping mall is composed of a plurality of brand stores owned by a business, the server device 10 arranges the brand stores in descending order of user attention or in order of trend, as shown in the screen V1. The arrangement order N1 may be recommended to the company. In addition, the server device 10 may recommend to the business operator that the product displayed by the street advertisement D1 should be replaced with a product that attracts the attention of the user or a product that is in line with the trend.

[System configuration, etc.]
Also, each component of each device illustrated is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution and integration of each device is not limited to the one shown in the figure, and all or part of them can be functionally or physically distributed and integrated in arbitrary units according to various loads and usage conditions. Can be integrated and configured. Furthermore, all or any part of each processing function performed by each device is realized by a CPU or GPU and a program analyzed and executed by the CPU or GPU, or as hardware by wired logic can be realized.

Further, among the processes described in this embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed manually. All or part of this can also be done automatically by known methods. In addition, information including processing procedures, control procedures, specific names, and various data and parameters shown in the above documents and drawings can be arbitrarily changed unless otherwise specified.

[program]
It is also possible to create a program in which the processing executed by the server device 10 described in the above embodiment is described in a computer-executable language. For example, it is also possible to create a program in which the processing executed by the server device 10 in the embodiment is described in a computer-executable language. In this case, the same effects as those of the above embodiments can be obtained by having the computer execute the program. Further, such a program may be recorded in a computer-readable recording medium, and the program recorded in this recording medium may be read by a computer and executed to realize processing similar to that of the above embodiments.

FIG. 9 is a diagram showing a computer that executes a program. As illustrated in FIG. 9, computer 1000 includes, for example, memory 1010, CPU 1020, hard disk drive interface 1030, disk drive interface 1040, serial port interface 1050, video adapter 1060, and network interface 1070. , and these units are connected by a bus 1080 .

The memory 1010 includes a ROM (Read Only Memory) 1011 and a RAM 1012 as illustrated in FIG. The ROM 1011 stores a boot program such as BIOS (Basic Input Output System). Hard disk drive interface 1030 is connected to hard disk drive 1090 as illustrated in FIG. A disk drive interface 1040 is connected to the disk drive 1100 . A removable storage medium such as a magnetic disk or optical disk is inserted into the disk drive 1100 . Serial port interface 1050 is connected to mouse 1110 and keyboard 1120, for example. Video adapter 1060 is connected to display 1130, for example.

Here, as illustrated in FIG. 9, the hard disk drive 1090 stores an OS 1091, application programs 1092, program modules 1093, and program data 1094, for example. That is, the above program is stored, for example, in hard disk drive 1090 as a program module in which instructions to be executed by computer 1000 are described.

Various data described in the above embodiments are stored as program data in the memory 1010 or the hard disk drive 1090, for example. Then, the CPU 1020 reads the program modules 1093 and program data 1094 stored in the memory 1010 and the hard disk drive 1090 to the RAM 1012 as necessary, and executes various processing procedures.

Note that the program module 1093 and program data 1094 related to the program are not limited to being stored in the hard disk drive 1090. For example, they may be stored in a removable storage medium and read by the CPU 1020 via a disk drive or the like. . Alternatively, the program module 1093 and program data 1094 related to the program are stored in another computer connected via a network (LAN (Local Area Network), WAN (Wide Area Network), etc.), and are transmitted via the network interface 1070. It may be read by CPU 1020 .

The above-described embodiments and modifications thereof are included in the scope of the invention described in the claims and their equivalents, as well as in the technology disclosed in the present application.

10 server device 11 communication unit 12 storage unit 13 control unit 20 user terminal 30 store server device 121 construction information 122 user information 123 store and product information 124 user location information 125 user operation information 131 reception unit 132 construction unit 133 product attention degree acquisition Unit 134 Customer number acquisition unit 135 Recommendation unit 136 Change unit

Claims (10)

a building unit that builds a virtual store in a virtual space where users can browse and purchase products, and provides it to the user terminal used by each user;
a recommendation unit that recommends replacement of the product of the virtual shop to an administrator based on the degree of attention of the product or the exhibition period of the product;
a changing unit that replaces products of the virtual shop in accordance with instructions from the administrator regarding the content of the recommendation;
A processing apparatus comprising: The recommendation unit recommends a layout change of the products of the virtual shop to the manager,
2. The processing apparatus according to claim 1, wherein the changing unit changes the layout of the products of the virtual shop in accordance with the manager's instruction regarding the content of the recommendation. The recommendation unit creates a template including a layout image of the product after the change, text information of each product, and a link destination corresponding to each product, and presents the created template to the administrator. 3. The processing apparatus according to claim 2, wherein The recommendation unit includes, in the template, a product with a higher degree of attention than a predetermined value or a product in line with a trend, which is obtained based on each user's operation information on the product and each user's line-of-sight information. 4. The processing apparatus according to claim 3. The recommendation unit instructs the manager to replace the virtual store product when there is a product whose attention level is less than a predetermined threshold or when there is a product whose exhibition period exceeds a predetermined period. 5. The processing apparatus according to any one of claims 1 to 4, wherein a recommendation is made. The recommendation unit recommends a change in the interior decoration of the virtual shop to the administrator based on the number of customers entering the virtual shop during the period after the introduction of the current interior decoration of the virtual shop,
The processing device according to any one of claims 1 to 5, wherein the change unit changes the interior decoration of the virtual shop in accordance with the manager's instruction regarding the content of the recommendation. The recommendation unit creates a template including the interior image of the virtual shop after the change, text information of each product, and a link destination corresponding to each product, and presents the created template to the administrator. 7. The processing apparatus according to claim 6, characterized by: If the period from the introduction of the current interior of the virtual shop exceeds a predetermined period, or if the number of customers entering the virtual shop in a predetermined period is less than a predetermined number, the recommendation unit 8. The processing apparatus according to claim 6, wherein a change in interior decoration of the store is recommended to the manager. A processing method executed by a processing device,
A step of constructing a virtual store in a virtual space where users can browse and purchase products, and providing the virtual store to a user terminal used by each user;
a step of recommending replacement of the product of the virtual shop to an administrator based on the degree of attention of the product or the display period of the product;
a step of replacing products of the virtual shop in accordance with instructions of the administrator regarding the contents of the recommendation;
A processing method characterized by including a step of constructing a virtual store in a virtual space where users can browse and purchase products, and providing the virtual store to a user terminal used by each user;
a step of recommending replacement of the product of the virtual shop to an administrator based on the degree of attention of the product or the exhibition period of the product;
a step of replacing the product of the virtual shop according to the administrator's instruction regarding the contents of the recommendation;
A processing program for causing a computer to execute

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