JP2021077192A - Display control apparatus and display control method - Google Patents

Abstract

To provide a display control apparatus configured to motivate a user to purchase a commodity and prevent loss of sales opportunities for the commodity.SOLUTION: A display control apparatus 45 includes: an image data acquisition unit 454 which acquires commodity image data of a commodity sold in a virtual store; a stock quantity verification unit 455 which verifies the quantity of stock of the commodity for which the commodity image data has been acquired by the image data acquisition unit 454; and a display control unit 456 which displays the commodity image data acquired by the image data acquisition unit 454 on a virtual store display screen, and dynamically modifies the contents in the virtual store display screen in accordance with the quantity of stock verified by the stock quantity verification unit 455.SELECTED DRAWING: Figure 1

Description

The present invention relates to a display control device and a display control method.

Conventionally, in online shopping, there is known a technique that allows a user to shop as if he / she is actually shopping at a store (see, for example, Patent Documents 1 to 3).

In the technique related to the electronic shopping system of Patent Document 1, an image of the actual inside of the store is used as the image of the inside of the virtual store. The user selects and purchases a product from the video in the virtual store. In the technique related to the virtual shop of Patent Document 2, the image pickup device is used to take an all-around image of the product, and the photographed image is displayed in the virtual shop. The user selects an image of a product in the virtual shop and purchases the product. In the technique related to the over-the-counter product EC system of Patent Document 3, the display shelf of the store is photographed by a Web camera. The user selects and purchases a product through an image of a display shelf taken in near real time by a Web camera.

Japanese Patent No. 5798673 Japanese Unexamined Patent Publication No. 2009-211671 JP-A-2018-092455

However, with technologies such as Patent Documents 1 and 2, users are forced to shop while looking at static images taken in advance, so it is as fun as actually shopping at a store. I couldn't have it, and it was difficult for me to increase my purchasing motivation. Further, in a technique such as Patent Document 3, since a user makes a purchase through an image of a display shelf, the user can purchase the product when the product is out of the display shelf even though it is in stock. There wasn't. From the store's point of view, such a situation was a loss of opportunity.

An object of the present invention is to provide a display control device and a display control method capable of increasing a user's motivation to purchase a product and suppressing the occurrence of loss of opportunity for selling the product.

In order to achieve the above object, the display control device of the present invention includes an image data acquisition unit that acquires product image data of a product sold in a virtual store, and a product for which product image data has been acquired by the image data acquisition unit. The product image data acquired by the stock quantity grasping unit and the image data acquisition unit are displayed on the virtual store display screen, and the virtual stock quantity is grasped according to the stock quantity grasped by the stock quantity grasping unit. It is provided with a display control unit that dynamically changes the contents of the store display screen.

In the display control method of the present invention, the computer grasps the image data acquisition step of acquiring the product image data of the product sold in the virtual store and the stock quantity of the product for which the product image data has been acquired in the image data acquisition step. The stock number grasping step and the product image data acquired in the image data acquisition step are displayed on the virtual store display screen, and the contents of the virtual store display screen according to the stock quantity grasped in the stock quantity grasping step. To dynamically change the display control step, and to execute.

According to the display control device and the display control method of the present invention, it is possible to increase the user's willingness to purchase a product and suppress the occurrence of a loss of opportunity to sell the product.

It is a block diagram which shows the schematic structure of the virtual shopping system which concerns on one Embodiment of this invention. It is a schematic diagram which shows the information registered in the customer database which concerns on one Embodiment of this invention. It is a schematic diagram which shows the information registered in the product database which concerns on one Embodiment of this invention. It is a schematic diagram which shows the information stored in the user information storage part which concerns on one Embodiment of this invention. It is a schematic diagram which shows the information stored in the display information storage part which concerns on one Embodiment of this invention. It is a flowchart of the operation of the virtual shopping system which concerns on one Embodiment of this invention. It is a flowchart of the operation of the virtual shopping system which concerns on one Embodiment of this invention. It is a schematic diagram which shows the virtual store display screen which concerns on one Embodiment of this invention. It is a schematic diagram which shows the virtual store display screen which concerns on one Embodiment of this invention. It is a schematic diagram which shows the floor change screen which concerns on Reference Example 4 of this invention. It is a schematic diagram which shows the product shelf change screen which concerns on Reference Example 4 of this invention.

[Embodiment]
Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

<Configuration of virtual shopping system>
First, the configuration of the virtual shopping system will be described. A virtual store means a store that exists in a virtual space on a computer network. The virtual shopping system is a system capable of shopping on the Internet using a terminal device owned by a user, and is a kind of so-called online shopping system. FIG. 1 is a block diagram showing a schematic configuration of a virtual shopping system. FIG. 2A is a schematic diagram showing information registered in the customer database. FIG. 2B is a schematic diagram showing information registered in the product database. FIG. 3A is a schematic diagram showing information stored in the user information storage unit. FIG. 3B is a schematic diagram showing information stored in the display information storage unit.

The virtual shopping system 1 shown in FIG. 1 includes a plurality of terminal devices 2, a sales management system 3, and a virtual store server 4. The plurality of terminal devices 2 are managed by different users. By operating the terminal device 2, the user can purchase the product managed by the sales management system 3 via the virtual store server 4. That is, the user can purchase the product from the virtual store by operating the terminal device 2. Although not shown, for example, a plurality of sales management systems 3 that handle different types of products are configured to be able to send and receive various data to and from the virtual store server 4. With such a configuration, the user can purchase various products. As the products handled by the virtual shopping system 1, various products handled by a normal virtual shopping system such as foods, beverages, clothing, and electric appliances can be targeted. The virtual shopping system 1 may have a configuration in which one sales management system 3 and one virtual store server 4 are connected, or a plurality of sales management systems 3 and one virtual store server 4 are connected. It may be a connected configuration.

The terminal device 2 includes a communication unit 21, an input unit 22, and a display unit 23. The communication unit 21 transmits and receives various data to and from the virtual store server 4 via a network (not shown). The input unit 22 is composed of a keyboard and a mouse. The input unit 22 may be configured by a touch panel provided on the display unit 23. Examples of the display unit 23 include VR (Virtual Reality) devices such as liquid crystal panels, organic EL panels, and head-mounted displays. Examples of the terminal device 2 include computers such as personal computers, tablet terminals, smartphones, and mobile phones.

The sales management system 3 includes a communication unit 31, a customer database (customer DB) 32, a product database (product DB) 33, and a product management control unit 34.

The communication unit 31 transmits and receives various data to and from the virtual store server 4 via the network.

As shown in FIG. 2A, a plurality of customer information 320s are registered in the customer DB 32. The customer information 320 includes member information 321 and purchase history information 322.

The member information 321 includes the content related to the user registered in the sales management system 3. Examples of the contents included in the member information 321 include a user's name, gender, age, address, occupation, hobby, and member status.

The purchase history information 322 includes contents related to the purchase history such as the name, quantity, and purchase date of the products purchased by the user.

As shown in FIG. 2B, a plurality of product information 330s are registered in the product DB 33. The product information 330 includes basic product information 331 and product management information 332.

The product basic information 331 includes contents related to the product name, price, size, date of manufacture, expiration date, and the like.

The product management information 332 includes contents related to the number of goods received, the number of stocks, the number of sales, and the like.

The explanation will be continued by returning to FIG. The product management control unit 34 is a functional unit realized by executing a program stored in a memory (not shown) by a microcomputer having a processor. The product management control unit 34 performs various processes based on various information transmitted from the virtual store server 4 via the communication unit 31. For example, when the product management control unit 34 acquires the request information for transmitting the predetermined product information 330 from the virtual store server 4, the product information 330 corresponding to the request information is transmitted to the virtual store server 4. When the product management control unit 34 acquires the purchase confirmation information indicating that the purchase of the predetermined product has been confirmed from the virtual store server 4, the product management control unit 34 increases the number of sales included in the product management information 332 of the predetermined product and increases the number of stocks. cut back. Then, the product management control unit 34 transmits the inventory quantity information indicating the inventory quantity after the reduction to the virtual store server 4.

The virtual store server 4 includes a communication unit 41, a map database (map DB) 42, a user information storage unit 43, a display information storage unit 44, a display control device 45, and a purchase processing unit 46.

The communication unit 41 transmits and receives various data to and from the terminal device 2 and the sales management system 3 via the network.

Store image data for displaying the interior of the floor of the virtual store is registered in the map DB 42. In order to display the interiors of all the floors of the virtual store, a plurality of store image data for displaying the interiors at different positions are registered in the map DB 42. The store image data may be a captured image of the actual interior, an image created by CG (Computer Graphics), or an image in which the interior is deformed or illustrated. May be good. Further, in the map DB 42, coordinate data indicating the display positions of the store image data, the shelf image data 440 indicating the product shelf (see FIG. 3B), and the product image data 446 indicating the product (see FIG. 3B) are registered. Has been done. Generally, a plurality of types of products are displayed on one product shelf, but coordinate data may be configured so that only one type of product is displayed.

As shown in FIG. 3A, the user information storage unit 43 stores a plurality of user information 430s. The user information 430 includes user attribute information 431, login information 432, and display setting information 433.

The user attribute information 431 includes contents related to the attributes of the user registered in the virtual store server 4. As the content included in the user attribute information 431, the same content as the customer information 320 registered in the sales management system 3 such as the user's name, gender, age, address, occupation, hobby, etc. can be exemplified.

The login information 432 includes contents related to an ID and a password for logging in to the virtual shopping system 1.

The display setting information 433 includes contents related to the display setting of the virtual store display screen 20 (see FIG. 6A) displayed on the user's terminal device 2. Specifically, the display setting information 433 includes a setting of whether or not to display the product image data 446 of the product that is out of stock on the virtual store display screen 20. The user sets whether or not to display the product image data 446 of the product that is out of stock on the virtual store display screen 20. The display setting may be automatically set by the virtual store server 4 according to the user's attributes (for example, gender, age, address), the usage status of the virtual shopping system 1, and the like.

As shown in FIG. 3B, the display information storage unit 44 stores a plurality of shelf image data 440 and a plurality of product display data 445.

The shelf image data 440 indicates a product shelf. The shelf image data 440 may be a captured image of an actual product shelf, an image created by CG or the like, or an image in which the product shelf is deformed or illustrated.

The product display data 445 includes product image data 446 indicating a product and product identification information 447. The product image data 446 may be captured image data of an actual product, image data created by CG or the like, or an image in which the product is deformed or illustrated. The product identification information 447 includes content that identifies the product, such as a product name. The product image data 446 may be image data for displaying one product, or may be image data for displaying each number of products. In the case of product image data 446 displaying one product, the number of product image data 446 used for displaying the virtual store display screen 20 may be changed according to the number of stocks. In the case of the product image data 446 displaying each number of products, the product image data 446 used for displaying the virtual store display screen 20 may be replaced according to the number of stocks. How to display the product in the product image data 446 may be determined according to the type of the product. For example, if the product is a book, the product is displayed with the front cover or spine visible, in the case of clothing, it is displayed in a torso or model, and in the case of fresh food, it is displayed in a stacked state. it can. Further, the product image data 446 may be data showing the product in two dimensions, but it is preferably data showing the product in three dimensions so that the user can grasp the product in three dimensions. When the product image data 446 is data indicating the product in three dimensions, the data may appear to have a sense of presence due to the use of the VR device. Like the product image data 446, the shelf image data 440 may be data indicating the product shelf in two dimensions or three dimensions.

The explanation will be continued by returning to FIG. The display control device 45 is a functional unit realized by executing a display control program stored in a memory (not shown) by a microcomputer having a processor. The display control device 45 includes an operation reception unit 451, a user authentication unit 452, a display content determination unit 453, an image data acquisition unit 454, an inventory quantity grasping unit 455, and a display control unit 456.

The operation reception unit 451 receives the operation of the terminal device 2. The user authentication unit 452 authenticates the user of the virtual shopping system 1 (virtual store). The display content determination unit 453 determines the product shelves and products to be displayed for the user authenticated by the user authentication unit 452. The image data acquisition unit 454 acquires the shelf image data 440 of the product shelf and the product image data 446 of the product determined by the display content determination unit 453 from the display information storage unit 44. The inventory quantity grasping unit 455 grasps the inventory quantity of the product for which the product image data 446 has been acquired by the image data acquisition unit 454. The display control unit 456 displays the shelf image data 440 and the product image data 446 acquired by the image data acquisition unit 454 on the virtual store display screen 20, and virtually according to the number of stocks grasped by the stock quantity grasping unit 455. The contents of the store display screen 20 are dynamically changed. The detailed processing of the display control device 45 will be described later.

The purchase processing unit 46 performs processing related to the purchase of products in the virtual shopping system 1. The detailed processing of the purchase processing unit 46 will be described later.

<Operation of virtual shopping system>
Next, the operation of the virtual shopping system 1 will be described. 4 and 5 are flowcharts of the operation of the virtual shopping system. 6A and 6B are schematic views showing a virtual store display screen. In the following, the user who is authenticated to have logged in to the virtual shopping system 1 in the process of step S1 described later is referred to as the main user, and the user who is logged in to the virtual shopping system 1 other than the main user is referred to as the main user. , May be another user.

When the user authentication unit 452 of the virtual store server 4 receives an ID and password input operation by the user at the operation reception unit 451, the user authentication unit 432 searches the user information storage unit 43 for login information 432 including the ID and password. As shown in FIG. 4, if the user authentication unit 452 can search the login information 432 including the ID and password received by the operation reception unit 451, it considers that the authentication of this user is successful (step S1). In addition, the user authentication unit 452 acquires the user information 430 of the user.

Next, the display control unit 456 causes the terminal device 2 of the user to display an image of the current position of the user in the virtual store. For example, the display control unit 456 causes the terminal device 2 of the user to display an image of the entrance of the virtual store as the default current position at the time of login based on the store image data of the map DB 42 and the coordinate data. At this time, the display control unit 456 displays the entrance in the same manner as the situation visually recognized by the user in the actual store. The default current position at the time of login may be the position at the time of the previous logout instead of the entrance of the virtual store, or may be arbitrarily set by the user. After that, when the user moves from the current position by the operation of the terminal device 2, the display control unit 456 is based on the processing of the display content determination unit 453, the image data acquisition unit 454, and the inventory quantity grasping unit 455 accompanying the movement. The image to be displayed on the terminal device 2 is updated.

For example, when the display content determination unit 453 detects that the current position and orientation of the user can see the predetermined product shelf based on the operation of the terminal device 2 received by the operation reception unit 451, the display content determination unit 453 determines the current position. Based on the coordinate data, the coordinate data indicating the interior of the floor, the product shelf, and the display position of the product displayed on the product shelf is searched from the map DB 42. Then, the display content determination unit 453 determines the interior, the product shelf, and the product corresponding to the coordinate data obtained by the search as the interior, the product shelf, and the product to be displayed on the virtual store display screen 20 (step S2).

The image data acquisition unit 454 searches and acquires store image data indicating the interior determined by the display content determination unit 453 from the map DB 42. Further, the image data acquisition unit 454 searches and acquires the shelf image data 440 indicating the product shelf determined by the display content determination unit 453 from the display information storage unit 44. Further, the image data acquisition unit 454 searches the display information storage unit 44 for product image data 446 indicating the product determined by the display content determination unit 453. The image data acquisition unit 454 acquires the product display data 445 including the product image data 446 obtained by the search from the display information storage unit 44 (step S3). When the display content determination unit 453 determines that there are a plurality of products to be displayed on the virtual store display screen 20, the image data acquisition unit 454 acquires the product display data 445 related to the plurality of products.

The inventory quantity grasping unit 455 confirms the inventory quantity of the product to be displayed on the virtual store display screen 20 (step S4). For example, the inventory quantity grasping unit 455 generates request information for transmitting the product information 330 of the product to be displayed on the virtual store display screen 20, and transmits the request information to the sales management system 3 via the communication unit 41. When displaying a plurality of products on the virtual store display screen 20, the inventory quantity grasping unit 455 transmits request information to transmit the product information 330 of the plurality of products to the sales management system 3.

When the product management control unit 34 of the sales management system 3 acquires the request information via the communication unit 31, the product information 330 requested by the request information is transmitted to the virtual store server 4 via the communication unit 31. For example, the product management control unit 34 searches the product DB 33 for the product basic information 331 that identifies the requested product, and transmits the product information 330 including the product basic information 331 obtained by the search to the virtual store server 4.

When the inventory quantity grasping unit 455 acquires the product information 330 requested by the request information, the inventory quantity grasping unit 455 confirms the inventory quantity of the product based on the product management information 332 of the product information 330. The inventory quantity grasping unit 455 may acquire only the product management information 332 from the sales management system 3, or may acquire only the information regarding the inventory quantity included in the product management information 332 from the sales management system 3. ..

After that, the display control unit 456 recognizes the display setting of the virtual store display screen 20 based on the display setting information 433 of the user authenticated by the user authentication unit 452 in step S1. Based on the recognized display settings, the display control unit 456 displays the store image data acquired in step S3, the shelf image data 440, and the product image data 446 of the product display data 445, FIG. 6A. A virtual store display screen 20 as shown in the above is generated, and the virtual store display screen 20 is displayed on the display unit 23 of the terminal device 2 (step S5). In addition, in FIG. 6A and FIG. 6B, the illustration of the interior based on the store image data is omitted. When the display control unit 456 generates the virtual store display screen 20, the number of products indicated by the product image data 446 is set to be the same as the number of inventories grasped in step S4. Further, when the number of stocks is 0, the display control unit 456 lightens the color indicating the product indicated by the product image data 446 and displays the sold-out information 200 composed of the characters "sold out" to indicate the product. It is displayed overlaid on the product image data 446. For example, the virtual store display screen 20 of FIG. 6A shows that the number of T-shirts in stock is 4, the number of green dresses in stock is 1, and the number of pink dresses in stock is 0. When the display control unit 456 receives the selection operation of the predetermined product image data 446 on the virtual store display screen 20 by the operation reception unit 451, the display control unit 456 relates to the product of the product image data 446 based on the product basic information 331 of the product information 330. A screen including information (price, size, etc.), a purchase quantity input field, a purchase candidate setting button, a purchase confirmation button, etc. is overlapped with a part of the virtual store display screen 20, or a virtual store in the terminal device 2. It is displayed at a position different from the display screen 20.

As shown in FIG. 4, has the inventory quantity grasping unit 455 received the purchase confirmation operation of a predetermined product by the user among the products of the product display data 445 displayed on the virtual store display screen 20 by the operation reception unit 451? It is determined whether or not (step S6). As the purchase confirmation operation, an operation of inputting the purchase quantity in the purchase quantity input field and pressing the purchase confirmation button can be exemplified. When the inventory quantity grasping unit 455 determines that the purchase confirmation operation has been accepted (step S6: Yes), it transmits the purchase confirmation information regarding the product whose purchase has been confirmed to the sales management system 3, and sends the product to the product management control unit 34. The number of stocks of the product is reduced (step S7). Then, the purchase processing unit 46 performs a well-known purchase confirmation process of the user for confirming the payment method and the destination (step S8).

After that, the purchase processing unit 46 determines whether or not the operation reception unit 451 has accepted the logout operation by the user (step S9). When the purchase processing unit 46 determines that the logout operation has not been accepted (step S9: No), the display control device 45 returns to step S4 and determines that the logout operation has been accepted (step S9: Yes). ), Log out processing. In this way, when the process of step S4 is performed after the process of step S9, for example, the user purchases one T-shirt and one green dress via the virtual store display screen 20 shown in FIG. 6A. In this case, the display control device 45 displays the virtual store display screen 20 shown in FIG. 6B by the processing of steps S4 and S5.

On the other hand, when the inventory quantity grasping unit 455 determines that the purchase confirmation operation of the product by this user is not accepted (step S6: No), as shown in FIG. 5, the purchase confirmation operation of the predetermined product by another user is performed. Is determined by the operation reception unit 451 (step S10). When the inventory quantity grasping unit 455 determines that the purchase confirmation operation has been accepted (step S10: Yes), the inventory quantity of the product is reduced to the product management control unit 34 of the sales management system 3 in the same manner as in the process of step S7. (Step S11). Then, the purchase processing unit 46 performs the same purchase confirmation process of another user as in step S8 (step S12). After that, the display control device 45 performs the process of step S9.

On the other hand, when it is determined by the inventory quantity grasping unit 455 that the purchase confirmation operation of the product by another user is not accepted (step S10: No), the display control unit 456 is an operation of moving in the virtual store by this user. That is, it is determined whether or not the operation reception unit 451 has accepted the display change operation to change the product displayed on the virtual store display screen 20 (step S14). When it is determined by the display control unit 456 that the display change operation has been accepted (step S14: Yes), the display control device 45 performs the process of step S2. On the other hand, when the purchase processing unit 46 determines that the display change operation is not accepted (step S14: No), the display control device 45 performs the process of step S9.

<Action and effect of the embodiment>
The display control device 45 of the virtual store server 4 acquires the product image data 446 of the product to be displayed on the virtual store display screen 20 from the sales management system 3 by the image data acquisition unit 454. In addition, the inventory quantity grasping unit 455 grasps the inventory quantity of the product represented by the product image data 446 acquired by the image data acquisition unit 454. Then, the display control unit 456 displays the acquired product image data 446 on the virtual store display screen 20, and dynamically changes the contents of the virtual store display screen 20 according to the number of stocks of the grasped products. In this way, since the virtual store display screen 20 including the product image data 446 dynamically changes according to the number of products in stock, the user can check the sales of the products in real time and increase the purchase motivation. Can be done. Further, since the display control device 45 changes the virtual store display screen 20 according to the number of products in stock, it is possible to inform the user that the products are in stock, and it is possible to suppress the occurrence of opportunity loss of product sales.

The display control unit 456 changes the number of products displayed in the product image data 446 according to the number of stocks grasped by the stock quantity grasping unit 455. Therefore, the user can check the inventory of the products by a simple method of counting the number of products displayed in the product image data 446. In addition, the user can obtain a sense of presence and excitement as if he / she is shopping at an actual store by reducing the number of products displayed in the product image data 446.

When the inventory quantity of the product displayed in the product image data 446 becomes 0, the display control unit 456 keeps displaying the product image data 446 of the product on the virtual store display screen 20 and the inventory quantity becomes 0. The sold-out information 200 indicating the above is displayed on the virtual store display screen 20. Therefore, the user can easily grasp the out-of-stock product, and can easily avoid the situation of searching around the store because he / she thinks that the out-of-stock product may be on another product shelf. .. Further, when displaying the sold-out information 200, the display control unit 456 lightens the color of the product whose inventory quantity is 0. Therefore, the user can easily distinguish between the in-stock product and the out-of-stock product.

[Modified example of the embodiment]
Needless to say, the present invention is not limited to those shown in the embodiments described above, and various modifications can be made without departing from the spirit of the present invention. The above-described embodiment and the modifications shown below may be combined in any way within an applicable range.

For example, the display control unit 456 keeps the number of products indicated by the product image data 446 fixed, and sets the display form of the product indicated by the product image data 446 according to the number of stocks grasped by the inventory quantity grasping unit 455. It may be changed. For example, a color, a size, and a shape can be exemplified as a display form of a product that is changed according to the number of stocks. When the inventory is low (less than the first threshold value), the display control unit 456 may lighten the color or reduce the size of the product, or when the inventory is large (larger than the first threshold value). If it is more than 2 thresholds), the color of the product may be darkened or the size may be increased.

When the number of stocks of a predetermined product becomes 0, the display control unit 456 may lighten the color of the product without displaying the sold-out information 200, or sell the product without lightening the color of the product. The cut information 200 may be displayed, or the product image data 446 of the product may not be displayed. When the product image data 446 of the product whose inventory number is 0 is not displayed on the virtual store display screen 20, the display control unit 456 displays the product image data 446 of the substitute product of the product whose inventory is 0 on the virtual store display screen 20. It may be displayed. For example, when the number of chocolate bars in stock becomes 0, heart-shaped chocolate may be displayed on the virtual store display screen 20 as a substitute product for chocolate bars. When displaying alternative products, the layout of each product displayed on the virtual store display screen 20 may be changed. The alternative product may differ depending on the attributes of the user. The display setting when the number of stocks of such a predetermined product becomes 0 may be selectable by the user.

When the inventory quantity of a predetermined product becomes 0, the display control unit 456 displays the product image data 446 of the product on the virtual store display screen 20 together with the sold-out information 200 or the sold-out information 200. Alternatively, at least one of the scheduled warehousing date and the number of remaining days until the scheduled warehousing date of the product whose inventory quantity has become 0 may be displayed on the virtual store display screen 20. In this case, the scheduled warehousing date and the number of remaining days until the scheduled warehousing date may be displayed by numbers or characters, or may be represented by the display form (for example, color, size, shape) of the product.

The display control unit 456 may visualize the number of products in stock in another format instead of expressing the number of products represented by the product image data 446. For example, the first image data to be displayed when the number of stocks is less than the first threshold, the second image data to be displayed when the number of stocks is equal to or more than the first threshold and less than the second threshold, and when the number of stocks is equal to or more than the second threshold. The third image data to be displayed is stored in at least one of the sales management system 3 and the virtual store server 4 in advance, and any of the first to third image data according to the number of inventories is stored together with the product image data 446. It may be displayed on the virtual store display screen 20. Examples of the first to third image data include characters such as "small", "normal", and "many", and figures such as triangles, circles, and double circles.

The display control unit 456 does not indicate the number of products in stock, but the virtual store display screen 20 according to the ratio Z (= Y / X or = (XY) / X) of the number of stocks Y to the number of goods received X. The contents of may be changed dynamically. For example, when the number of stocks of the product A and the product B is 10, the number of the goods A is 100, and the number of the goods B is 15, it can be said that the sales of the product A are better than the sales of the product B. When the content of the virtual store display screen 20 is changed according to the number of products in stock, it is difficult to understand the difference in sales because the number of products A and B is 10 in stock. When changing according to the ratio, the ratio of the product A is 10% and the ratio of the product B is 67%, so that the difference in sales can be easily understood.

The display control device 45 arranges the product shelves in the virtual store or displays them on the product shelves on the virtual store display screen 20 according to the attributes (for example, gender, age, address) of the user logged in to the virtual shopping system 1. You may change the type and quantity of products to be used. Such a configuration may be applied to each reference example described below.

In the above embodiment, the inventory quantity grasping unit 455 instructs the sales management system 3 to reduce the inventory quantity when the purchase of the product is confirmed, but purchases after the product is selected as a purchase candidate. You may instruct the point-of-sale system 3 to reduce the number of inventories before the confirmation is made. As an operation of selecting a product as a purchase candidate, an operation of inputting a purchase quantity in the purchase quantity input field and pressing the purchase candidate setting button can be exemplified. Further, "after the product is selected as a purchase candidate and before the purchase is confirmed" is generally referred to as "a state in which the product is in the shopping cart (shopping cart)". In this case, when the selection of the product as a purchase candidate is canceled, the inventory quantity grasping unit 455 instructs the sales management system 3 to add the quantity for which the selection is canceled to the inventory quantity.

When the inventory quantity grasping unit 455 instructs to reduce the inventory quantity when the product is selected as a purchase candidate, the inventory quantity is increased or decreased as follows according to the login status of the user to the virtual shopping system 1. You may let me.

For example, the inventory quantity grasping unit 455 instructs the sales management system 3 to reduce the inventory quantity of the product when the user selects a predetermined product as a purchase candidate, and then serves as a purchase candidate of the product. If the user logs out of the virtual shopping system 1 (when leaving the virtual store) while maintaining the selection, the sales management system 3 is instructed to add the quantity selected as a purchase candidate for the product to the inventory quantity. You may. Further, after that, when the user logs in to the virtual shopping system 1 again (when the user re-enters the virtual store), the sales management system 3 is instructed to reduce the number of products selected as the purchase candidates from the inventory quantity. You may. For example, the inventory quantity grasping unit 455 instructs the user to reduce the inventory quantity of the product from 10 by 1 as a result of the user selecting one product as a purchase candidate, and then as a purchase candidate of the product. If the user logs out while maintaining the selection of, the user may be instructed to add one to the stock quantity of the product. Further, after that, when the user logs in, he / she may be instructed to reduce the number of the above products in stock by one.

For example, when the user logs out of the virtual shopping system 1 while maintaining the selection of purchase candidates for a predetermined product and then logs in again, the inventory quantity of the products selected as purchase candidates becomes 0. If there is, or if the number of stocks is less than when you logged out, the following processing may be performed. The image data acquisition unit 454 acquires the product image data 446 of the substitute product of the product selected as the purchase candidate. In addition, the inventory quantity grasping unit 455 grasps the inventory quantity of the alternative product. Then, the display control unit 456 may display the same number of alternative products as the number of stocks on the virtual store display screen 20 based on the product image data 446.

For example, when accepting a reservation for a product scheduled to be stocked, the contents of the virtual store display screen 20 may be dynamically changed as follows according to the reservation acceptance status. The image data acquisition unit 454 acquires the product image data 446 of the product scheduled to be stocked. In addition, the inventory quantity grasping unit 455 grasps the number of items that can be reserved (scheduled number of warehousing) as the number of stocks. Then, the display control unit 456 may display the same number of planned warehousing products as the number that can be reserved on the virtual store display screen 20 based on the product image data 446. After that, when the user reserves (selects) a product scheduled to be stocked as a purchase candidate, the inventory quantity grasping unit 455 instructs the sales management system 3 to reduce the number of products scheduled to be stocked that can be reserved, and the display control unit The 456 may reduce the number of products scheduled to be stocked to be displayed on the virtual store display screen 20. Further, when the number of reservations that can be made becomes 0, the display control unit 456 may display on the virtual store display screen 20 that the reception of reservations will be terminated.

The display control device of the present invention may be applied to a service using AR (Augmented Reality).

[Reference example]
Next, a reference example of the present invention will be described. The above-described embodiment, the above-described modification, and the reference example shown below may be combined in any way within an applicable range.

<Reference example 1>
The display control device may change the number of products displayed on the product shelves on the virtual store display screen according to the address as an attribute of the user. For example, the product information 330 of the product DB 33 includes the display number information regarding the display number of the products specified in the product basic information 331. This display number information relates to the number of displays according to the user's address. For example, if the product is a cooler, the number of displays for users in southern countries (for example, Kyushu region (including Okinawa prefecture)) is larger than the number of displays for users in northern countries (for example, Hokkaido, Tohoku region), and in the case of heaters. It includes the content that the number of displays for users in southern countries is smaller than the number of displays for users in northern countries.

The display control device performs the same process as in step S1 of FIG. 4 to specify the address of the user who has logged in to the virtual shopping system. Next, the display control device performs the same processing as in step S2 to determine the product shelves and products to be displayed on the virtual store display screen, and performs the same processing as in step S3 to display the shelf image data 440 and the products. Acquire data 445. After that, the display control device performs the same process as in step S4 to acquire the product information 330, and based on the product information 330, grasps the inventory number and the display number of the product. Then, the display control device may change the number of products displayed on the product shelves on the virtual store display screen according to the address of the user. For example, even if the number of coolers and heaters in stock is 3 each, for users whose address is Okinawa, 3 coolers and 1 heater are displayed on the virtual store display screen, and the address is Hokkaido. For the user, one cooler and three heaters may be displayed on the virtual store display screen. Further, as in the above embodiment, the shelf image data 440 and the product display data 445 are any of an actual image of the shelf and the product, an image created by CG, and a deformed or illustrated image. May be good. Further, the product image data 446 may be image data for displaying one product, or may be image data for displaying each number of products. In the case of product image data 446 displaying one product, the number of product image data 446 used for displaying the virtual store display screen may be changed according to the number of displays. In the case of the product image data 446 that displays each number of products, the product image data 446 used for displaying the virtual store display screen may be replaced according to the number of displays. How to display the product in the product image data 446 may be determined according to the type of the product. For example, a book as a product may be displayed with the front cover or spine visible, clothing as a product may be displayed on a torso or a model, or fresh food as a product may be stacked. It may be displayed in the state.

In the configuration of Reference Example 1, for users who are unfamiliar with how to use the virtual shopping system, for example, elderly people and users who have little experience in using the virtual shopping system, the layout of the product shelves in the virtual store is simplified. May be good. For example, the product shelves may be arranged in a row, and the moving direction in the virtual store may be only the direction along one straight line. Further, the type of the product on the product shelf of the virtual store display screen may be changed according to the address as the attribute of the user. Further, in Reference Example 1, the above embodiment, the above modified example, and the reference example shown below, the number and types of products displayed on the product shelves on the virtual store display screen are determined by the season when logging in to the virtual shopping system, the weather, and the like. It may be changed according to the temperature, the event held at the time of login, the user's gender, age, preference, purchase history, and the like. The content to be used as a reference for setting the number of displayed products may be selectable by the user.

<Reference example 2>
The display control device may change the interior of the virtual store, the color and design of the product shelf on the virtual store display screen, the type of the product displayed on the product shelf, according to the user's attributes, preferences, purchase history, and the like. For example, if the user is a woman in her twenties, the interior and product shelves of the virtual store are displayed in a color such as pink, and if the user is a man in her fifties, the interior and product shelves of the virtual store are displayed in black. It may be displayed in color.

<Reference example 3>
The display control device may change the size of the store on the virtual store display screen, the number and types of products displayed, the interior of the store, and the like according to the mode setting of the user. Further, as a mode, an expression indicating the mood or emotion of the user or a type of product may be input.

For example, when the "hurry" and "daily necessities" modes are set, the display control device selects frequently purchased products, new products related to the product, and popular products based on the purchase history of the user. It may be displayed and displayed in a form that can be grasped at a glance. As such a display method, a method of displaying products in an orderly manner in a limited space that does not require movement in the store can be exemplified.

For example, when the "loose" and "daily necessities" modes are set, the display control device uses a wide variety of products including frequently purchased products and products related to the product based on the purchase history of the user. May be displayed and displayed in a large space.

For example, when the modes of "enjoy", "daily necessities", and "adventure" are set, the display control device is wide enough to give an uplifting feeling to products that have never been purchased based on the purchase history of the user. It may be displayed in a space.

For example, when the "Italian" and "Pasta" modes are set, the display control device can be used for products that can make Italian-style pasta (eg dried pasta, garlic, tomatoes, etc.) and related products (Italy). (Style tableware, Italian wine, etc.) may be displayed and displayed against the background of Italian-style interiors.

For example, when the "spices only" and "many" modes are set, the display controller may display and display only the spices in a large space.

For example, when the "select shop" and "friend" modes are set, the display control device may display the friend list of the user and display the virtual store constructed by the friend selected from the friend list. ..

In addition, depending on the mode setting, the display control device displays a recommended virtual store list based on the purchase history of this user and a virtual store list constructed by the company for the purpose of PR, etc., and selects from these lists. The virtual store may be displayed.

The following method can be exemplified as a mode setting method. For example, a method of pressing the setting button of each mode displayed on the terminal device 2, a method of inputting characters, a method of inputting by voice recognition, a method of selecting by pull-down, a method of displaying different modes at both ends of the bar and displaying on the bar. A method of selecting a mode by sliding the slider may be used. Further, a different setting method may be used for each mode. If the mode is not set, the display control device changes the size of the store, the number and type of products displayed, the interior of the store, etc. on the virtual store display screen based on the purchase history and attributes of this user. May be good.

<Reference example 4>
The virtual store server 4 may change the position, orientation, and size of the product shelves on the floor based on the usage status of the user's virtual shopping system 1. For example, the display control device causes the floor change screen 471 as shown in FIG. 7A to be displayed on a server display unit (not shown) connected to the virtual store server 4 based on the data of the map DB 42. The floor change screen 471 shows the arrangement of the product shelves 472 on a predetermined floor. Further, the floor change screen 471 shows a flow line 473 when the user of the virtual shopping system 1 has traveled around the virtual store in the past. The arrow of the flow line 473 indicates the moving direction of the user, and the circle at the end of the flow line 473 indicates the start point of the flow line 473. The thick flow line 473 indicates the main route, and the thin flow line indicates the sub route. The main route is a route that many users have traveled, and the sub-route is all or some routes that are not the main route. As a method of determining the main route, for example, the determination target period may be divided and the determination may be made based on the number of movements of the users of each route in the determination target period, or a predetermined ratio or more of all users of the virtual shopping system 1 may be determined. The route traveled by may be determined as the main route. The data used to display the flow line 473 may be narrowed down by the data acquisition period such as the latest one week, or may be narrowed down by the age group, gender, or route type of the user.

Then, the administrator of the virtual shopping system 1 (hereinafter referred to as “system administrator”) performs a so-called drag-and-drop operation on a predetermined product shelf 472 using an input unit (not shown) connected to the virtual store server 4. As a result, the product shelf 472 is moved. In addition, the system administrator uses the input unit to rotate or reduce the predetermined product shelf 472. In addition to the product shelves 472, the virtual store server 4 displays fixtures installed in the store. The system administrator uses the input unit to move or reduce the fixtures. In this way, by displaying the flow line 473 on the floor change screen 471, the system administrator can arrange the products that he / she wants to sell positively along the main route that many users have moved, and the user's virtual. Products can be appropriately arranged based on the usage status of the shopping system 1.

When a predetermined product shelf 472 is selected on the floor change screen 471 of FIG. 7A, the virtual store server 4 displays the product shelf change screen 481 as shown in FIG. 7B on the server display unit, and causes the product shelf 472 to display the product shelf change screen 481. The products to be displayed may be changed based on the usage status of the user's virtual shopping system 1. The product shelf change screen 481 is composed of, for example, a selection shelf display area 482, a product shelf display area 483, a product type selection area 484, and a product list area 485.

In the selection shelf display area 482, the position of the product shelf 472 selected by the system administrator using the input unit is displayed. In the example shown in FIG. 7B, the product shelf 472 displayed on the floor change screen 471 of FIG. 7A is shown as a square, and the square corresponding to the “product shelf C” is hatched. Indicates that "shelf C" has been selected by the system administrator.

In the product shelf display area 483, the shelf image data 440 constituting the product shelf 472 selected by the system administrator is displayed. In the product shelf display area 483, a user line-of-sight mark 483A indicating the range and time of the product shelf 472 viewed by the user is displayed. The larger the user's line-of-sight mark 483A, the larger the range the user is looking at, and the darker the color, the longer the user is looking at. In FIG. 7B, the color depth of the user line-of-sight mark 483A is shown by the interval of the hatching diagonal lines, and the narrower the interval, the darker the color. As a method of acquiring the data of the range and time when the user is viewing the product shelf 472 on the virtual store server 4, the following method can be exemplified.
(Method 1) A method of using the line-of-sight tracking function of the VR device when the display unit 23 of the terminal device 2 is a VR device (Method 2) A device having a line-of-sight tracking function attached to the terminal device 2 (generally, "eye" A method using a device called a "tracker (line-of-sight tracker)" (method 3) A method of photographing the user's eyes with a camera built in the terminal device 2 and processing the captured image to detect the line of sight.

When the above method 2 or 3 is used, the central part of the screen is moved in a state where there is no movement in the floor due to the operation of the terminal device 2 or a state where the moving speed is equal to or less than a predetermined speed and there is a movement of the line of sight. It may be a viewpoint, or it may be determined that the operation of expanding or contracting the product is focused on the product. The data used to display the user's line-of-sight mark 483A may be narrowed down by the data acquisition period such as the latest week, or by the age group and gender of the user or the range and time that the user looks at. You may.

In the product type selection area 484, a selection button 484A for selecting the product type to be displayed in the product list area 485 is displayed. In the product list area 485, the product image data 446 of the product of the type selected in the product type selection area 484 is displayed. The product image data 446 may be captured image data or illustration image data of the product as in the above embodiment, or may be characters indicating the product name.

Then, the system administrator selects a predetermined product shelf 472 from the floor change screen 471 using the input unit to display the product shelf change screen 481 as shown in FIG. 7B, and then first, the product type. The operation of pressing the selection button 484A in the selection area 484 is performed. For example, when the selection button 484A of the "green vegetable" is pressed, the display control device displays the product image data 446 indicating the product of the "green vegetable" in the product list area 485. The system administrator moves the product image data 446 by performing a so-called drag-and-drop operation on the predetermined product image data 446. By this processing, for example, the product image data 446 of "spinach" is moved from the product list area 485 shown by the alternate long and short dash line in FIG. 7B to the product shelf display area 483 shown by the solid line. At this time, since the user's line-of-sight mark 483A is displayed in the product shelf display area 483, the system administrator may, for example, place a product that he / she wants to sell positively at a position that many users are looking at. Products can be appropriately arranged based on the usage status of the virtual shopping system 1.

The present invention can be applied to a display control device and a display control method.

1 Virtual shopping system 2 Terminal equipment 3 Sales management system 4 Virtual store server 20 Virtual store display screen 21 Communication unit 22 Input unit 23 Display unit 31 Communication unit 32 Customer DB
33 Product DB
34 Product Management Control Department 41 Communication Department 42 Map DB
43 User information storage unit 44 Display information storage unit 45 Display control device 46 Purchase processing unit 200 Sold out information 320 Customer information 321 Member information 322 Purchase history information 330 Product information 331 Product basic information 332 Product management information 430 User information 431 User attribute information 432 Login information 433 Display setting information 440 Shelf image data 445 Product display data 446 Product image data 447 Product identification information 451 Operation reception unit 452 User authentication unit 453 Display content determination unit 454 Image data acquisition unit 455 Stock quantity grasping unit 456 Display control unit 471 Floor change screen 472 Product shelf 473 Flow line 481 Product shelf change screen 482 Selection shelf display area 483 Product shelf display area 483A User line-of-sight mark 484 Product type selection area 484A Select button 485 Product list area

Claims (10)

An image data acquisition unit that acquires product image data of products sold in virtual stores,
An inventory quantity grasping unit that grasps the inventory quantity of a product for which product image data has been acquired by the image data acquisition unit, and an inventory quantity grasping unit.
A display in which the product image data acquired by the image data acquisition unit is displayed on the virtual store display screen, and the contents of the virtual store display screen are dynamically changed according to the inventory quantity grasped by the inventory quantity grasping unit. With a control unit,
Display control device. The display control unit displays at least one of the characters and figures corresponding to the inventory quantity of the product on the virtual store display screen and changes it according to the inventory quantity grasped by the inventory quantity grasping unit.
The display control device according to claim 1. The display control unit changes at least one of the number of products and the display form indicated by the product image data on the virtual store display screen according to the number of stocks grasped by the stock quantity grasping unit.
The display control device according to claim 1 or 2. When the inventory quantity of a predetermined product grasped by the inventory quantity grasping unit becomes 0, the display control unit causes the product image data of the product whose inventory quantity becomes 0 to be displayed on the virtual store display screen. As it is, the sold-out information indicating that the number of stocks has become 0 is displayed on the virtual store display screen.
The display control device according to any one of claims 1 to 3. When the inventory quantity of a predetermined product grasped by the inventory quantity grasping unit becomes 0, the display control unit includes the scheduled warehousing date and the remaining days until the scheduled warehousing date of the product whose inventory quantity becomes 0. Display at least one on the virtual store display screen,
The display control device according to claim 4. The display control unit displays the virtual store display screen according to the ratio of the number of stocks of the product grasped by the stock quantity grasping unit to the number of goods received in which the product image data is acquired by the image data acquisition unit. Dynamically change the contents of
The display control device according to any one of claims 1 to 5. The inventory quantity grasping unit
When a product is selected as a purchase candidate or a product is purchased, the selected quantity or the purchased quantity is subtracted from the stock quantity of the product.
If the selection is deselected after the item is selected as a purchase candidate, the number of deselected items is added to the number of items in stock.
The display control device according to any one of claims 1 to 6. The inventory quantity grasping unit
When a user who enters a virtual store selects a product as a purchase candidate, the selected quantity is subtracted from the stock quantity of the product, and the product is subtracted from the stock quantity of the product.
When the user leaves the virtual store while the product is selected as a purchase candidate, the quantity of the selected product is added to the inventory quantity of the product.
When the user leaves the virtual store and then re-enters the virtual store while the product is selected as a purchase candidate, the selected quantity is subtracted from the inventory quantity of the product.
The display control device according to claim 7. In the image data acquisition unit, the inventory quantity of the product when the user leaves the virtual store and then re-enters the virtual store while the product is selected as a purchase candidate is the virtual store with the selected product. If the inventory quantity grasping unit determines that the number of products is less than the number of products when the product is released from, the product image data of the substitute product of the product is acquired.
The inventory quantity grasping unit grasps the inventory quantity of the alternative product and
The display control unit displays the product image data of the alternative product on the virtual store display screen.
The display control device according to claim 8. The computer
Image data acquisition step to acquire product image data of products sold in virtual stores,
The inventory quantity grasping step for grasping the inventory quantity of the product for which the product image data was acquired in the image data acquisition step, and the inventory quantity grasping step.
A display in which the product image data acquired in the image data acquisition step is displayed on the virtual store display screen, and the contents of the virtual store display screen are dynamically changed according to the inventory quantity grasped in the inventory quantity grasping step. Perform control steps and
Display control method.

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