JP2022128684A - Information processing apparatus and information processing method - Google Patents

Abstract

To analyze a behavior of a user based on a land price or a real estate price.SOLUTION: An information processing apparatus 1 includes: an acquisition unit 131 which acquires multiple pieces of terminal position information indicating positions of a plurality of user terminals 2 and acquires price information on a land price or a real estate price in a predetermined area; a receiving unit 132 which receives a designation of an area included in the predetermined area; a specifying unit 133 which specifies a plurality of user terminals 2 located for a predetermined period in a designated area, which is an area for which the designation has been received by the receiving unit 132, on the basis of the terminal position information; and an output unit 134 which outputs a land price or a real estate price indicated by the price information in the designated area and information on the user terminals 2 located for the predetermined period in the designated area, in association with each other.SELECTED DRAWING: Figure 2

Description

The present invention relates to an information processing apparatus and an information processing method for outputting information about user terminals.

Conventionally, users staying within an area are analyzed based on location information of terminals of a plurality of users staying within the area (see Patent Document 1, for example).

JP 2012-79005 A

User behavior and user attributes in an area are considered to change according to the land price or real estate price of the area. However, the conventional technology has the problem that it is not possible to analyze user behavior in consideration of land prices or real estate prices.

Therefore, the present invention has been made in view of these points, and an object of the present invention is to enable user behavior analysis in consideration of land prices or real estate prices.

An information processing apparatus according to a first aspect of the present invention acquires a plurality of pieces of terminal position information indicating the positions of each of a plurality of user terminals, and acquires land prices or price information related to real estate prices in a predetermined area; a receiving unit that receives designation of an area included in the predetermined area; and a plurality of user terminals located in the designated area, which is the area whose designation is received by the receiving unit, for a predetermined period based on the terminal location information. and an output unit that associates and outputs the land price or the real estate price indicated by the price information in the specified area with information on the plurality of user terminals located in the specified area during the predetermined period. .

An information processing method according to a second aspect of the present invention acquires a plurality of pieces of terminal location information indicating the location of each of a plurality of user terminals, and acquires land prices or price information related to real estate prices in a predetermined area, executed by a computer. receiving designation of an area included in the predetermined area; and identifying a plurality of the user terminals located in the designated area, which is the designated area, for a predetermined period of time, based on the terminal location information. and outputting the land price or the real estate price indicated by the price information in the specified area in association with information on the plurality of user terminals located in the specified area during the predetermined period.

ADVANTAGE OF THE INVENTION According to this invention, it is effective in the ability to perform the behavior analysis of the user who considered the land price or the real estate price.

It is a figure which shows the outline|summary of the information processing apparatus which concerns on this embodiment. It is a figure which shows the structure of the information processing apparatus which concerns on this embodiment. It is a figure which shows an example of the user information which concerns on this embodiment. It is a figure which shows an example of the position history information which concerns on this embodiment. It is a figure which shows an example of the price information which concerns on this embodiment. It is a figure which shows an example of the reception screen which concerns on this embodiment. It is a figure which shows an example of the analysis result screen which concerns on this embodiment. It is a figure which shows an example of the analysis result screen containing the heat map which concerns on this embodiment. FIG. 11 is a diagram showing another example of an analysis result screen including a heat map according to this embodiment; 4 is a flow chart showing the flow of processing in the information processing apparatus according to the embodiment;

[Overview of information processing device 1]
FIG. 1 is a diagram showing an outline of an information processing apparatus 1 according to this embodiment. The information processing device 1 is a computer that analyzes an area using position information of the user terminal 2 . In this embodiment, the user terminal 2 is assumed to be a mobile terminal such as a smart phone.

The information processing device 1 acquires terminal position information indicating the position of the user terminal 2 from the user terminal 2 owned by the user ((1) in FIG. 1), and also serves as a server for managing price information regarding land prices in a predetermined area. 3 to acquire the price information ((2) in FIG. 1). The predetermined area in the present embodiment is, for example, an area including an area in which a telecommunications carrier that provides a communication service to the user terminal 2 provides the communication service.

The information processing device 1 receives designation of an area included in a predetermined area from the analyst terminal 4 used by the analyst who analyzes the area ((3) in FIG. 1). Based on the terminal position information acquired from the user terminal 2, the information processing device 1 identifies a plurality of user terminals located in the designated area for a predetermined period of time in the designated area, which is the area that received the designation, and obtains price information in the designated area. is output to the analyst terminal 4 ((4) in FIG. 1) in which the land price indicated by is associated with the information on the plurality of user terminals 2 located in the specified area during the predetermined period. The predetermined period is, for example, an analysis target period during which area analysis is performed.

The analysis information is, for example, information that associates the land price in the specified area with the number of user terminals 2 located in the specified area during the analysis target period. By doing so, the analyst can analyze the user's behavior in consideration of the land price.

[Configuration of information processing device 1]
Next, the configuration of the information processing device 1 will be described. FIG. 2 is a diagram showing the configuration of the information processing device 1 according to this embodiment. As shown in FIG. 2 , the information processing device 1 has a communication section 11 , a storage section 12 and a control section 13 . Control unit 13 includes acquisition unit 131 , reception unit 132 , identification unit 133 , and output unit 134 .

The communication unit 11 is an interface for connecting the information processing device 1 to a network for transmitting and receiving data to and from external devices such as the user terminal 2, the server 3, and the analyst terminal 4. For example, the communication unit 11 includes a LAN controller. It is configured.

The storage unit 12 is a storage medium including ROM (Read Only Memory), RAM (Random Access Memory), and the like. The storage unit 12 stores programs executed by the control unit 13 . For example, the storage unit 12 stores an analysis program that causes the control unit 13 to function as an acquisition unit 131 , reception unit 132 , identification unit 133 and output unit 134 .

The storage unit 12 also stores user information, which is information about users who use communication services provided by telecommunications carriers. FIG. 3 is a diagram showing an example of user information according to this embodiment. User information is, for example, information managed by a communication carrier and generated based on contract information with a user who uses the service.

As shown in FIG. 3, the user information is information in which a user ID as user identification information for identifying a user, a user name, and attribute information indicating user attributes corresponding to each of a plurality of attribute types are associated. is. In the example shown in FIG. 3, age and gender are shown as the types of attributes, but they are not limited to these, and other types of attributes such as hobbies, preference information, annual income, family composition, and deposits and savings are included. may be In addition, although the storage unit 12 stores user information, the storage unit 12 is not limited to this, and may store contract information managed by a telecommunications carrier.

The storage unit 12 also stores position history information including terminal position information indicating the position of the user terminal 2 owned by the user. FIG. 4 is a diagram showing an example of position history information according to this embodiment. As shown in FIG. 4, the location history information is information that associates a user ID, time, and terminal location information.

The storage unit 12 also stores price information about land prices in a predetermined area. FIG. 5 is a diagram showing an example of price information according to this embodiment. In the example shown in FIG. 5, the price information is information that associates an area ID for identifying each of a plurality of areas with the land price of the area indicated by the area ID. Here, one area is a rectangular area narrower than the designated area, which is the area where the information processing apparatus 1 receives designation from the user, and the designated area includes a plurality of areas. The land price of an area is, for example, the average or median of a plurality of land prices calculated at a plurality of points included in the area.

Also, the storage unit 12 stores area location information (not shown) that associates an area ID with information indicating a location range corresponding to the area. The information indicating the position range corresponding to the area includes, for example, information indicating the positions of the four vertices of the square indicating the area.

The control unit 13 is, for example, a CPU (Central Processing Unit). The control unit 13 functions as an acquisition unit 131 , a reception unit 132 , an identification unit 133 and an output unit 134 by executing the analysis program stored in the storage unit 12 .

The acquisition unit 131 acquires multiple pieces of terminal position information indicating the positions of the plurality of user terminals 2 . Specifically, the acquisition unit 131 acquires the user ID and the terminal location information from each of the plurality of user terminals 2 via the communication unit 11 at predetermined time intervals. After acquiring the user ID and the terminal location information, the acquisition unit 131 identifies the date and time (time and date) when the terminal location information was acquired as the date and time when the user terminal 2 was present at the location indicated by the terminal location information. Here, the user ID is an ID given to the user by the telecommunications carrier for uniquely identifying the user. It may be a phone number or individual identification information that can be used. The acquisition unit 131 associates the specified date and time with the acquired user ID and terminal location information, and stores them in the storage unit 12 as location history information.

Note that the acquisition unit 131 acquires the user ID and the terminal location information from the user terminal 2 at predetermined time intervals, but the predetermined time may be constant or variable. good. Also, the user ID and the terminal location information are acquired from the acquisition unit 131 and the user terminal 2 and stored in the storage unit 12 as location history information, but the present invention is not limited to this. The acquisition unit 131 may acquire location history information from an external device (not shown) that manages terminal location information, and store the location history information in the storage unit 12 .

The acquisition unit 131 acquires price information regarding land prices in a predetermined area. Specifically, the acquisition unit 131 acquires price information of a predetermined area from the server 3 that manages price information of the predetermined area. The acquisition unit 131 causes the storage unit 12 to store the acquired price information.

The accepting unit 132 accepts designation of an area included in the predetermined area. For example, when receiving an area analysis request from the analyst terminal 4, the reception unit 132 causes the analyst terminal 4 to display a reception screen for receiving analysis conditions for the area, and receives designation of the area on the reception screen.

FIG. 6 is a diagram showing an example of a reception screen according to this embodiment. As shown in FIG. 6 , the reception unit 132 displays a map on the reception screen and receives points or areas on the map from the analyst terminal 4 . The map is divided into mesh regions, which are square regions divided in the longitudinal and latitudinal directions. The accepting unit 132 accepts designation of an area by specifying a mesh area that includes the accepted point or area. In the following description, the area for which designation has been accepted will be referred to as a designated area.

Note that the receiving unit 132 receives the designation of the area by specifying the point or the mesh region including the area received from the analyst terminal 4, but it is not limited to this. The reception unit 132 may receive designation of an area by receiving designation of a municipality such as a municipality or by receiving an address. In this case, the reception unit 132 may set one or more mesh regions corresponding to the specified municipality or address as the specified area.

Further, the reception unit 132 may receive designation of an analysis target period as the predetermined period. In the example shown in FIG. 6, input fields for the start month and end month of the analysis target period are displayed, and the analyst can enter the desired start month and end month of the analysis target period in the input fields. You can specify the analysis target period by . Here, the analysis target period is a period included in the analysis target possible period corresponding to the terminal location information stored in the storage unit 12 .

Further, the receiving unit 132 may receive designation of the attribute type of the user to be analyzed and the attribute corresponding to the designated attribute type. As for the attribute type, in addition to a plurality of attribute types indicated by the attribute information included in the user information shown in FIG. For example, after receiving an attribute type, the receiving unit 132 receives designation of an attribute corresponding to the attribute type. In the example shown in FIG. 6, it can be confirmed that the gender of the user of the user terminal 2 is specified as the type of attribute to be analyzed, and male and female are specified as attributes corresponding to the specified attribute type. . Further, the reception unit 132 may receive designation of a plurality of attributes corresponding to each of a plurality of types of attributes.

Based on the terminal location information stored in the storage unit 12 , the specifying unit 133 specifies a plurality of user terminals 2 located in the specified area specified by the accepting unit 132 during the analysis target period. Specifically, when the specifying unit 133 accepts an analysis instruction by pressing the button B displaying “start analysis” on the acceptance screen shown in FIG. Then, the land price of each of a plurality of areas included in the designated area whose designation is received by the receiving unit 132 is specified.

Further, the specifying unit 133 selects a plurality of areas included in the specified area for which the accepting unit 132 accepts the specification, based on the terminal location information, the time, and the user ID included in the location history information stored in the storage unit 12. A plurality of users located in the analysis target period are specified respectively. Here, the identifying unit 133 identifies the user with the user ID who has been in the specified area for a predetermined period of time or longer as the user who has been in the specified area. It should be noted that the predetermined time is set in advance, but the analyst may set the length of the predetermined time via the reception screen.

In addition, when the user is positioned in the specified area for more than a predetermined period of time across days, the specifying unit 133 counts the number of times the user is positioned as one time. You may count the number of times it is located. Further, when the number of times the user has been positioned in the designated area for a predetermined time or longer is a plurality of times, the identification unit 133 may count the number of times the user has been positioned as one or multiple times.

The identifying unit 133 identifies users located in the specified area for each land price range based on the land prices of each of the specified areas and location history information corresponding to the users located in the specified area. Then, the identifying unit 133 identifies the number of users located in the specified area for each land price range. Although the identification unit 133 identifies the number of users located in the designated area for each land price range, the identification unit 133 is not limited to this. The identifying unit 133 may identify the number of users located in the specified area for each range of land prices and for each time zone.

Further, when the accepting unit 132 accepts the specification of the attribute type, the specifying unit 133 specifies the attribute of each user of the plurality of user terminals 2 located in the specified area during the analysis target period. For example, if the specified attribute type is the attribute type included in the user information stored in the storage unit 12, the specifying unit 133 refers to the user information stored in the storage unit 12, A user attribute corresponding to the attribute type is specified for each of a plurality of users who are located in the specified area during the period.

Further, when the specified attribute type is transportation means, the identifying unit 133 identifies the user's transportation means as the user attribute. The specifying unit 133 refers to the location history information stored in the storage unit 12, and specifies the movement speed of the user based on the location history for each time of each of the plurality of users who were located in the designated area during the analysis target period. , to identify the means of transportation of the user based on the moving speed. The identifying unit 133 identifies the number of users for each land price range and each attribute by classifying the users identified for each land price range by each identified attribute.

Further, the specifying unit 133 determines, based on the location history information that associates the user ID, the time, and the terminal location information stored in the storage unit 12, among the users located in the specified area during the analysis target period, Along with identifying users who live in the designated area, users who do not live in the designated area may also be identified. For example, the identifying unit 133 identifies the area with the longest stay time based on the location history information corresponding to the user who was located in the designated area during the analysis target period, and determines whether or not the area is included in the designated area. to identify users residing in the designated area and users not residing in the designated area.

Further, the specifying unit 133 may specify, based on the location history information stored in the storage unit 12, the source of movement of each user of a plurality of user terminals 2 located in the specified area during the analysis target period. Here, the source of movement is, for example, the place of stay where the user stayed before staying in the specified area or the place of residence of the user.

For example, the specifying unit 133 refers to the location history information stored in the storage unit 12 for each of the plurality of user terminals 2 located in the specified area during the analysis target period, and The position where the user has stayed for the above period is specified as the place of stay. Further, the specifying unit 133 refers to the location history information stored in the storage unit 12 for each of the plurality of user terminals 2 located in the designated area during the analysis target period, and determines the longest time before the user terminal 2 is located in the designated area. Identify the location where you stayed as your place of residence.

Note that the identifying unit 133 may identify the number of user terminals 2 instead of identifying the number of users. For example, in the location history information, when the terminal ID of the user terminal 2, the time, and the terminal location information are associated, the identifying unit 133 identifies the number of user terminals 2 located in the designated area for each land price range. . Further, when the same user is located in the specified area multiple times at different dates and times during the analysis target period, the identifying unit 133 counts the user multiple times corresponding to each different date and time during the analysis target period. The number of users may be specified by

The output unit 134 associates and outputs the land price indicated by the price information in the specified area with the information on the plurality of user terminals 2 located in the specified area during the predetermined period. The output unit 134 associates and outputs the land price indicated by the price information in the specified area with the information on the plurality of user terminals 2 located in the specified area in each of the plurality of time zones in the analysis target period. Information about the plurality of user terminals 2 is, for example, the number of users corresponding to the plurality of user terminals 2 .

The output unit 134 outputs to the analyst terminal 4 an analysis result screen indicating the number of users located in the specified area during the analysis target period, which is specified by the specifying unit 133 for each land price range. Further, when the receiving unit 132 receives specification of the attribute type, the output unit 134 outputs the land price indicated by the price information in the specified area, the number of users located in the specified area during the analysis target period, outputs an analysis result screen in which user attributes corresponding to the user terminals are associated with each other. FIG. 7 is a diagram showing an example of an analysis result screen according to this embodiment. On the analysis result screen shown in FIG. 7, it can be confirmed that the number of users who were located in the specified area during the analysis target period is displayed for each gender of the users and for each range of land prices.

Further, when the receiving unit 132 receives designation of means of transportation as the attribute type, the output unit 134 outputs the land price indicated by the price information in the designated area, the number of users located in the designated area, and the user's movement. Output the analysis result screen associated with the means. For example, the output unit 134 outputs an analysis result screen showing information indicating the number of users located in the specified area for each of the land price ranges in the specified area, for each means of transportation of the users.

Note that the reception unit 132 receives designation of the attribute type on the reception screen, but is not limited to this, and may receive designation of the attribute type on the analysis result screen. In this case, the specifying unit 133 specifies the number of users for each attribute based on the type of attribute specified on the analysis result screen, and the output unit 134 outputs the analysis result screen showing the analysis result by the specifying unit 133. You may

Although the output unit 134 outputs the number of user terminals 2 located in the specified area during the analysis target period by attribute and by land price indicated by the price information, the output unit 134 is not limited to this. The output unit 134 outputs the land price indicated by the price information in the designated area, information on users who reside in the designated area among users who were located in the designated area during the analysis target period, or information on users who do not live in the designated area. may be associated and output.

For example, the output unit 134 may output an analysis result screen limited to users who reside in the designated area among users who were located in the designated area during the analysis target period, or may output an analysis result screen limited to users who do not live in the designated area. A limited analysis result screen may be output. In addition, the output unit 134 outputs an analysis result screen including the number of users residing in the designated area and the number of users not residing in the designated area among the users located in the designated area during the analysis target period. may In addition, the output unit 134 allows users who are located in the designated area during the analysis target period and who do not live in the designated area to flow into the designated area from outside the designated area during a predetermined time period. An analysis result screen showing the relationship between the number of users and land prices may be output.

Further, the output unit 134 may output a map indicating land prices of multiple areas included in the specified area in association with information on multiple user terminals 2 located in each of the multiple areas. For example, on a map including the specified area, the output unit 134 displays a heat map in which each of the multiple areas included in the specified area is colored by the land price corresponding to the area, and the number of users by land price. You may output the analysis result screen containing.

FIG. 8 is a diagram showing an example of an analysis result screen including a heat map according to this embodiment. The example shown in FIG. 8 is a heat map in which a plurality of areas included in the specified area are colored with different colors for each land price, and a graph showing the number of users located in the specified area by land price. is displayed. By displaying the heat map as shown in FIG. 8, the analyst can easily confirm the relationship between the land price and the number of users.

In addition, the output unit 134 may display information indicating the number of users located on each of the plurality of roads on a map including the plurality of roads included in the designated area in association with each of the plurality of roads. In this case, the specifying unit 133 refers to the location history information to specify the number of users who are located on each of the plurality of roads included in the specified area. Then, the output unit 134 displays the number of users corresponding to each of the plurality of roads at the positions corresponding to each of the plurality of roads on the heat map in which the plurality of areas shown in FIG. 8 are colored with different colors for each land price. may be plotted and displayed. The dots indicating the number of users may have different sizes depending on the number of users. By doing so, the analyst can confirm the relationship between the land price in the specified area and the congestion status of each of the plurality of roads.

In addition, the output unit 134 may output the land price indicated by the price information in the designated area in association with the information regarding the origin of the user who was located in the designated area during the analysis target period. For example, on the reception screen shown in FIG. 6, a button for analyzing the origin of the user of the user terminal 2 is displayed. The location history information stored may be referred to, and based on the terminal location information of each of the plurality of user terminals 2, the movement origin of each user of the plurality of user terminals 2 may be specified.

The output unit 134 outputs to the analyst terminal 4 an analysis result screen including a heat map in which each of the plurality of areas on the map including the specified area is colored based on the number of users who move from the area.

FIG. 9 is a diagram showing another example of the analysis result screen including the heat map according to this embodiment. The example shown in FIG. 9 shows the origin of movement of the user located in the area corresponding to the range of land prices specified by the user among the specified areas. In the example shown in FIG. 9, an image A showing a designated area is displayed in the center of the map, and the area around the image A is colored according to the number of users who move from that area. In the example shown in FIG. 9, the darker the color, the more users moved to the designated area with that area as the movement source. By displaying the heat map as shown in FIG. 9, the analyst can easily check where the users flowed into the area corresponding to the land price range selected by the user.

Also, although the output unit 134 outputs the number of user terminals 2 as the information about the user terminals 2 on the analysis result screen, the output is not limited to this. The output unit 134 may output, as the information about the user terminal 2 , information about the purchase of products by the user of the user terminal 2 . In this case, the acquisition unit 131 acquires purchase history information including purchase information and purchase times of products or services purchased by each user of the plurality of user terminals 2 . The purchase information is information including at least one of the purchase price of the product or service purchased by the user, information indicating the store where the purchase was made, and product identification information for identifying the product or service. The information indicating the store of purchase includes information indicating the business operator that operates the store, the brands handled by the store, and the genre of the store (for example, retail, restaurant, service, medical, etc.).

The identifying unit 133 identifies a plurality of pieces of purchase history information corresponding to the times when each of the plurality of users who were located in the designated area during the analysis target period were located in the designated area, and based on the identified purchase history information, the plurality of users' purchase history information. Identify purchasing trends. The identifying unit 133 identifies, for example, the average value or median value of the purchase price, the type of product purchased, and the type of store where the purchase was made as the purchase tendency. Then, the output unit 134 associates the land price indicated by the price information in the designated area with the information indicating the purchase tendency of the plurality of users identified by the identification unit 133, and outputs the information. By doing so, the analyst can confirm the relationship between the land price in the specified area and the purchasing tendency of users located in the specified area.

[Processing Flow of Information Processing Apparatus 1]
Next, the flow of processing in the information processing device 1 will be described. FIG. 10 is a flow chart showing the flow of processing in the information processing apparatus 1 according to this embodiment. The processing corresponding to this flowchart is started when the receiving unit 132 receives an analysis instruction on the receiving screen for receiving analysis conditions. It is assumed that user information, position history information, and price information are stored in the storage unit 12 in advance. It is also assumed that the price information includes information indicating the land price of each of a plurality of areas.

First, the specifying unit 133 refers to the price information stored in the storage unit 12 and specifies the land price corresponding to the specified area (S1). The specifying unit 133 specifies the land price of each of a plurality of areas included in the designated area.

Subsequently, the specifying unit 133 refers to the location history information stored in the storage unit 12, and specifies the user located in the specified area during the analysis target period (S2).
Subsequently, the specifying unit 133 determines whether or not specification of attributes has been accepted on the analysis screen (S3).

When determining that the specification of the attribute has been received in S3, the specifying unit 133 specifies the attribute of the user specified in S2 (S4), for each of a plurality of land price ranges corresponding to the specified area and for each specified user attribute , the number of users located in the specified area is specified (S5).
If the identification unit 133 determines in S3 that no attribute designation has been received, it identifies the number of users located in the designated area for each of a plurality of land price ranges corresponding to the designated area (S6).

The output unit 134 outputs an analysis result screen indicating the number of users located in the specified area corresponding to each of the land price ranges (S7). If the output unit 134 determines in S3 that the specification of attributes has been received, the output unit 134 displays an analysis result screen showing the number of users located in the specified area, identified for each range of land prices and for each user attribute. Output. The output unit 134 outputs an analysis result screen indicating the number of users located in the specified area, identified for each range of land prices, when it is determined in S3 that the attribute specification is not accepted.

[Effects of this embodiment]
As described above, when the information processing apparatus 1 according to the present embodiment receives designation of an area from an analyst, based on the terminal location information indicated by the location history information stored in the storage unit 12, the analysis target period identifies the plurality of user terminals 2 located in the specified area, and outputs the land price indicated by the price information in the specified area in association with the information on the plurality of user terminals 2 located in the specified area during the analysis target period. By doing so, the analyst can analyze the user's behavior in consideration of the land price.

The present invention makes it possible to contribute to Goal 9 of the Sustainable Development Goals (SDGs) led by the United Nations, "Industry and technological innovation."

As described above, the present invention has been described using the embodiments, but the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of the gist thereof. . For example, in the above-described embodiment, the price information is information that associates the area ID and the land price of the area indicated by the area ID. It may be information that associates the indicated area with the real estate price corresponding to the indicated area. The real estate price corresponding to the area may be the average value or median of the real estate prices of multiple real estate properties existing in the area. Also, the price information may be information that associates an area ID with a price of the area based on the land price and the real estate price of the area indicated by the area ID.

Then, the output unit 134 may output the real estate price indicated by the price information in the specified area or the price of the area, and the information on the plurality of user terminals 2 located in the specified area during the analysis target period in association with each other. By doing so, the information processing device 1 can analyze the user's behavior in consideration of the real estate price or the price of the area.

Also, all or part of the device can be functionally or physically distributed and integrated in arbitrary units. In addition, new embodiments resulting from arbitrary combinations of multiple embodiments are also included in the embodiments of the present invention. The effect of the new embodiment caused by the combination has the effect of the original embodiment.

Reference Signs List 1 information processing device 11 communication unit 12 storage unit 13 control unit 131 acquisition unit 132 reception unit 133 identification unit 134... Output unit, 2... User terminal, 3... Server, 4... Analyst terminal

Claims (11)

an acquisition unit that acquires a plurality of pieces of terminal location information indicating the location of each of a plurality of user terminals, and acquires price information related to land prices or real estate prices in a predetermined area;
a reception unit that receives designation of an area included in the predetermined area;
an identifying unit that identifies a plurality of user terminals located in a designated area, which is an area designated by the receiving unit based on the terminal location information, for a predetermined period of time;
an output unit that associates and outputs the land price or the real estate price indicated by the price information in the specified area with information about the plurality of user terminals located in the specified area during the predetermined period;
Information processing device having The output unit associates the land price or the real estate price with information on the plurality of user terminals located in the designated area in each of the plurality of time slots in the predetermined period, and outputs the information.
The information processing device according to claim 1 . The specifying unit specifies a user movement source of each of the plurality of user terminals located in the specified area during the predetermined period based on the terminal location information,
The output unit associates and outputs the land price or the real estate price with information regarding the origin of movement of the user of the user terminal located in the specified area.
The information processing apparatus according to claim 1 or 2. The identifying unit identifies a user residing in the designated area based on the terminal location information,
The output unit associates and outputs the land price or the real estate price with information about users living in the specified area.
The information processing apparatus according to any one of claims 1 to 3. The identifying unit identifies a user who does not live in the designated area based on the terminal location information,
The output unit associates the land price or the real estate price with information about users who do not live in the designated area and outputs the information.
The information processing apparatus according to any one of claims 1 to 4. The identifying unit identifies user attributes of each of a plurality of user terminals located in the designated area,
Associating the land price or the real estate price indicated by the price information in the specified area with information about the plurality of user terminals located in the specified area during the predetermined period and attributes of users corresponding to the plurality of user terminals output as
The information processing apparatus according to any one of claims 1 to 5. The identifying unit identifies a means of transportation of the user as the attribute,
The output unit outputs the land price or the real estate price indicated by the price information in the specified area and information on the plurality of user terminals located in the specified area for each means of transportation of the user of the user terminal. do,
The information processing device according to claim 6 . The output unit associates and outputs a map indicating the land price or the real estate price of each of the plurality of areas included in the designated area with information on the plurality of user terminals located in each of the plurality of areas. ,
The information processing apparatus according to any one of claims 1 to 7. The identification unit identifies the number of users located on each of the plurality of roads included in the designated area,
The output unit causes the map including the plurality of roads included in the designated area to display information indicating the number of the plurality of users located on each of the plurality of roads in association with each of the plurality of roads.
The information processing apparatus according to claim 8 . The acquisition unit acquires purchase history information including purchase information and purchase time of products or services purchased by users of the plurality of user terminals,
The identifying unit identifies a plurality of pieces of purchase history information corresponding to the times when each of the plurality of users who were located in the designated area during the predetermined period of time were located in the designated area, and based on the identified purchase history information, identifies a plurality of pieces of purchase history information. Identify user purchasing trends,
The output unit associates the land price or the real estate price indicated by the price information in the specified area with information indicating purchase trends of a plurality of users identified by the identification unit, and outputs the information.
The information processing apparatus according to any one of claims 1 to 8. the computer runs
acquiring a plurality of pieces of terminal location information indicating the location of each of a plurality of user terminals, and acquiring price information relating to land prices or real estate prices in a predetermined area;
receiving designation of an area included in the predetermined area;
a step of identifying a plurality of said user terminals located in a designated area, which is an area for which designation has been received, for a predetermined period of time based on said terminal location information;
a step of associating and outputting the land price or the real estate price indicated by the price information in the specified area with information on the plurality of user terminals located in the specified area during the predetermined period;
An information processing method comprising:

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