JP2022038442A - Signage terminal, signage terminal management method and signage terminal management program - Google Patents

Abstract

To improve work efficiency and sales efficiency of a store by streamlining selection of an appropriate recipe moving image and setup of a signage terminal based on a sales promotion strategy in the store.SOLUTION: A signage terminal 100 includes a moving image holding part 111 holding a popular recipe moving image group distributed from a recipe server 200, a sales promotion information holding part 112 holding sales promotion object information in a store, a recipe specification part 130 specifying a popular recipe moving image prescribing food materials represented by the sales promotion object information as use food materials, out of the popular recipe moving image group, and a recipe proposal part 140 outputting information of the specified popular recipe moving image to a management screen of the signage terminal as a candidate of the food material sales promotion moving image.SELECTED DRAWING: Figure 1

Description

The present disclosure relates to a signage terminal, a signage terminal management method, and a signage terminal management program.

In recent years, services that provide cooking recipe information to users via networks such as the Internet are increasing. In addition to cooking equipment, there is also a technology for outputting such recipe information from a signage terminal installed in a store such as a supermarket.

Such a signage terminal, for example, for a user who decides ingredients while going around the sales floor of a store and browses and selects recipes on a recipe information site, can browse recipe videos and menu without any special operation. In the sense that you can get a hint of, it has a big presence.

As a conventional technique for outputting content on a terminal such as a store, for example, Patent Document 1 describes creation and registration of advertisement data, which is necessary for displaying a product advertisement on a display device in the store. A display control system is disclosed for the purpose of reducing the burden on the clerk.

This display control system includes an information terminal capable of creating a product image by imaging a product sold in a store, and a display control device for displaying the product image created in the information terminal on a display unit. The display control device acquires the product image generated by imaging the product by the information terminal together with the sales promotion information input by the information terminal for promoting the sale of the product indicated by the product image. It has an image acquisition unit and a recipe specifying unit that sequentially displays a plurality of the product images on the display unit together with the sales promotion information corresponding to each of the plurality of product images.

In addition, Patent Document 2 discloses a sales support system for the purpose of promoting sales of products by using a display, a liquid crystal projector, or the like to customers who visit the store.

This sales support system displays an advertisement display device for sales promotion of a predetermined product sold at each of the sales floors, a display device of each sales floor, and a display device of all sales floors. It is provided with means for delivering the common part of the advertisement to be used and the individual part of the advertisement unique to the sales floor.

With respect to such conventional techniques, for example, even users who are busy studying menus and selecting ingredients are expected to obtain hints on cooking and ingredients.

Japanese Unexamined Patent Publication No. 2019-192185 Japanese Unexamined Patent Publication No. 2004-184752

As described above, the signage terminal expected to have various effects is installed around a product display case or the like in a store. Then, in such a signage terminal, recipe information about the products being displayed is often reproduced in the surrounding product display cases.

However, the recipe information played on the signage terminal is often not selected from the viewpoint of usefulness for customers who want to cook delicious dishes, such as the popularity on the recipe site. In other words, there is no meaningful link between content playback on the signage terminal and handling of recipe information on the recipe site.

This can lead to problems from the store's point of view. At the store, sales activities are carried out with daily sales in mind. Therefore, the basic role of the signage terminal installed in the store contributes to the improvement of sales efficiency.

However, as described above, the effect is limited only by reproducing the recipe information using the sales floor products as the ingredients on the signage terminal. The customer understands that if a product displayed in the vicinity appears in the recipe information being played on the signage terminal, it is certainly possible to cook using the product as an ingredient. However, if the dish of the recipe information is not received by the customer, the customer's willingness to purchase the product may be greatly discouraged.

The store staff needs to select the recipe information according to the sales promotion strategy in the store and set the reproduction on the signage terminal from the above viewpoints. In order to carry out this work, it is preferable to identify appropriate items that include the products to be promoted as ingredients from the huge amount of recipe information on the recipe site on a daily basis, but it may impose an excessive burden on the store staff. , Not realized.

Therefore, this disclosure was made in view of the above-mentioned circumstances, and streamlined the selection of appropriate recipe information and the setting in the signage terminal based on the sales promotion strategy in the store, and improved the business efficiency and sales efficiency of the store. It is an object of the present invention to provide a signage terminal management system, a signage terminal management method, and a signage terminal management program.

In order to solve the above-mentioned problems, the signage terminal of the present disclosure includes a video holding unit that holds a group of popular recipe videos delivered from a recipe server, a sales promotion information holding unit that holds information on a sales promotion target in a store, and a sales promotion information holding unit. The recipe specifying unit that specifies the popular recipe video that defines the ingredients indicated by the sales promotion target information as the ingredients to be used from the popular recipe video group, and the information of the specified popular recipe video are the sales promotion video candidates for the ingredients. As a recipe proposal unit, which is output to the management screen of this signage terminal.

Further, in the signage terminal management method of the present disclosure, the signage terminal holds a group of popular recipe videos distributed from the recipe server and information on the sales promotion target in the store, and uses the ingredients indicated by the sales promotion target information as the ingredients to be used. Processing to specify the specified popular recipe video from the popular recipe video group, processing to output the information of the specified popular recipe video as a sales promotion video candidate for the foodstuff to the management screen of the signage terminal. To execute.

Further, the signage terminal management program of the present disclosure holds a group of popular recipe videos distributed from the recipe server and information on the sales promotion target in the store on the signage terminal, and uses the ingredients indicated by the sales promotion target information as the ingredients to be used. Processing to specify the specified popular recipe video from the popular recipe video group, processing to output the information of the specified popular recipe video as a sales promotion video candidate for the foodstuff to the management screen of the signage terminal. Is to execute.

According to the signage terminal management system, the signage terminal management method, the signage terminal, and the signage terminal management program of the present disclosure, the selection of appropriate recipe information based on the sales promotion strategy in the store and the setting in the signage terminal are streamlined, and the store concerned. It is possible to improve the business efficiency and sales efficiency of the digital signage.

It is a block diagram which shows the outline of the signage terminal management system which concerns on embodiment of this invention. It is a block diagram which shows the structural example of the signage terminal which concerns on embodiment of this invention. It is a figure which shows the structural example of the recipe DB which concerns on embodiment of this invention. It is a figure which shows the structural example of the sales promotion information DB which concerns on embodiment of this invention. It is a figure which shows the flow example of the signage terminal management method which concerns on embodiment of this invention. It is a figure which shows the screen example which concerns on embodiment of this invention. It is a figure which shows the screen example which concerns on embodiment of this invention. It is a schematic block diagram which shows the structure of the computer which concerns on embodiment of this invention.

Hereinafter, this embodiment will be described. It should be noted that the present embodiment described below does not unreasonably limit the content of the present disclosure described in the claims. Moreover, not all of the configurations described in the present embodiment are essential constituent requirements of the present disclosure.

<Structure>
FIG. 1 is a configuration diagram showing an outline of a signage terminal management system 10 according to an embodiment of the present invention. The signage terminal management system 10 includes a signage terminal 100 and a recipe server 200. As one of the implementation examples, the signage terminal 100 in the present embodiment can be assumed as a specific example of a video reproduction terminal installed in a commercial facility such as a store.

The signage terminal 100 and the recipe server 200 are communicably connected via a wired or wireless network NW. The network NW may be configured to include a wide area network such as the Internet or a public wireless network as a part thereof, or may be configured to include a local area network (LAN).

The signage terminal 100 is assumed to be a video playback terminal as described above, but more specifically, in addition to a tablet terminal capable of playing back and outputting video content, a mobile device, a PC (personal computer), a cooking device, and a PDA. , Smart watches, head-mounted displays, and other devices can also be envisioned.

The signage terminal 100 can be installed, for example, in a store such as a supermarket that sells products such as foodstuffs, a fresh delivery box, a vending machine for foodstuffs, and the like. Of these, the fresh food delivery box is operated by, for example, the operator of the recipe site, and is a facility for receiving ingredients purchased by the user using a dedicated application or the like.

On the other hand, the recipe server 200 is, for example, a server device that manages each recipe video distributed on the recipe site and its popularity ranking information, and distributes these to the signage terminal 100 according to settings or at regular intervals.

The recipe videos managed by the recipe server 200 are the recipe information itself posted by the user on the recipe site or the recipe site operator's own production, and there are a huge number of them. These recipe videos naturally include information about cooking procedures and equipment, as well as information about the ingredients used for cooking. Therefore, it can be an advertising content for a product, that is, an ingredient, which is sold at a facility such as a store where the signage terminal 100 is installed.

In addition, such recipe videos are subject to aggregation of popularity rankings by users on the recipe site, and information on the popularity ranking ranking is also linked to each recipe video. The recipe server 200 calculates and manages the popularity ranking based on the number of times and frequency of browsing and use by the user on the recipe site, the evaluation value by the user, and the like.

The signage terminal 100 stores and holds the recipe video acquired from the recipe server 200 and the information of the popularity ranking ranking of the recipe video in an appropriate storage device according to the instruction of the person in charge at the above-mentioned store or the like and the preset setting. ..

Here, the recipe video includes, for example, various information such as a recipe name (cooking name), a cooking process, ingredients, and cooking utensils. This recipe moving image may be composed of a transition format of a still image. Further, the recipe video is an ingredient included in the recipe video, and can be said to be an advertising video produced for the purpose of promoting products sold at a store or the like where the signage terminal 100 is installed.

The recipe server 200 transfers a part or all of the recipe videos managed and information on the popularity ranking of the recipe videos to the signage terminal 100 based on the request from the signage terminal 100 or on a predetermined schedule. To deliver.

On the other hand, the signage terminal 100 receives the recipe video delivered from the recipe server 200 and the information of the popularity ranking ranking, and manages this by the recipe DB 1111 of the video holding unit 111. Further, the signage terminal 100 reads the recipe video from the recipe DB 1111 and reproduces it as advertising content for customers by a display means such as a display.

The signage terminal 100 described above not only reproduces the recipe video obtained from the recipe server 200 for the customer as described above, but also displays it on the management screen. This management screen is a screen for accepting from the store staff an operation of registering a recipe video on the signage terminal 100, an operation of setting a reproduction schedule of the recipe video, and the like.

From the point of view of the store staff, such a management screen is a screen that is viewed and operated on a daily basis, and is a screen that can affect the sales efficiency at the store depending on the setting contents here.

This management screen mainly consists of an interface that accepts management operations such as specifying and registering popular recipe videos to be played for customers and specifying a playback schedule.

Therefore, the signage terminal 100 enables control for the store staff to efficiently select a recipe video that has high appeal to customers and contributes to improvement of sales efficiency on such a management screen. If such control is performed, the work efficiency and work accuracy of the store staff will be improved, and it will lead to an opportunity for the customer to obtain a satisfying and convincing recipe experience. As a result, customer satisfaction and store sales efficiency can be expected to improve.

As illustrated in FIG. 2, such a signage terminal 100 is composed of an information holding unit 110, a recipe specifying unit 120, a recipe proposal unit 130, and a communication unit 140.

Among them, the information holding unit 110 has a moving image holding unit 111 for storing the recipe DB 1111 and a sales promotion information holding unit 112 for storing the sales promotion information DB 1121. As illustrated in FIG. 3, the recipe DB 1111 is a database in which each data of the recipe video, which is the display control target on the management screen of the signage terminal 100, and the information of the popularity ranking ranking are stored in a linked form. .. The recipe videos stored here are distributed from the recipe server 200, but not all of them published on the recipe site are targeted. For example, the popularity ranking on the recipe site is ranked. , Top 20 in cooking genres (eg Japanese, Chinese, Italian, etc.) and cooking (eg beef curry, meat potatoes, grilled dumplings, etc.), etc.

Alternatively, it may be a recipe video with a high popularity ranking focusing on the ingredients used. In that case, the recipe videos using potatoes are in the top 20 in the popularity ranking, and the recipe videos using beef are in the top 20 in the popularity ranking.

In this way, the recipe server 200 receives the instruction of the signage terminal 100 and extracts and distributes the popular recipe video held by the recipe DB 1111 of the video holding unit 111 from the recipe videos to be managed according to the instruction.

The recipe video held in the recipe DB 1111 is a video for cooking, and is video data produced including information on each genre, title, and cooking content. Of these, as the cooking content, various information such as ingredients, equipment used, and cooking operation are taken for each cooking process, and images at the time of completion of cooking or during cooking can be appropriately included.

Such a recipe video is a food material specified as a food material used therein, and is a video for sales promotion of a product sold at a facility such as a store, that is, a place where the signage terminal 100 is installed.

On the other hand, the sales promotion information DB 1121 of the sales promotion information holding unit 112 is a database that stores information about products to be promoted in the store. Specifically, as illustrated in FIG. 4, it includes information such as a store ID, a product to be promoted at the store, a sales promotion period, and sales promotion contents.

In addition, the recipe specifying unit 120 identifies a popular recipe video that defines the ingredients (targeted for sales promotion) indicated by the sales promotion information at the corresponding store in the above-mentioned sales promotion information DB 1121 as the ingredients to be used from the popular recipe video group in the recipe DB 1111. Will be.

As described above, the recipe specifying unit 120 is targeted for sales promotion at the store as an instruction from the store staff via the management screen, in addition to the case where the popular recipe video is specified based on the sales promotion information held in the sales promotion information DB 1121 in advance. It may be possible to obtain information on the ingredients and specify a popular recipe video that defines the corresponding ingredient as the ingredient to be used from the popular recipe video group of the recipe DB 1111.

Further, the recipe specifying unit 120 has a certain number of popular recipe videos specified as described above, in order from the one with the highest popularity ranking, based on the information of the popularity ranking ranking on the recipe site operated by the recipe server 200. It is preferable to specify a popular recipe video as a sales promotion video candidate.

Further, the recipe proposal unit 130 outputs the information of the popular recipe video specified by the recipe specifying unit 120 to the management screen as a sales promotion video candidate for the above-mentioned foodstuff to be promoted. The store staff browses the information of the popular recipe video, which is a candidate for the sales promotion video, on this management screen, and confirms whether the information is in line with the sales promotion strategy of the store. If desired, the popular recipe video will be set as a playback target.

Further, the communication unit 140 is a communication interface that communicates with the recipe server 200 via the network NW. The communication unit 140 receives the recipe video and the advertisement content delivered from the recipe server 200. It should be noted that the data on the management screen is not distributed to the signage terminal 100 by the recipe server 200, but can be assumed to be held by the signage terminal 100 in advance.

<Processing flow>
Next, the operation of the signage terminal 100 according to the embodiment of the present disclosure will be described with reference to the flowchart shown in FIG. The flowchart of FIG. 5 mainly shows the operation in the signage terminal 100.

In step S101, the recipe specifying unit 120 of the signage terminal 100 displays a management screen (screen G600 in FIG. 6) on a display, and the foodstuff to be promoted in the store is instructed by the store staff via the management screen G600. Get information about.

In the above example, the form of accepting the designation of the foodstuff as the sales promotion target is shown, but the designation of the sales promotion target may be accepted at the particle size such as cooking genre and cooking. Since the recipe DB 1111 holds popular recipe videos for each cooking genre, each dish, and each ingredient in the order of popularity ranking, it is possible to respond even if such a designation is accepted.

Further, in addition to the case where the recipe specifying unit 120 receives the instruction of the sales promotion target via the management screen G600 as described above, the case where the popular recipe video is specified based on the sales promotion information held in the sales promotion information DB 1121 in advance is assumed. sell. In this case, for example, a record of sales promotion information about the corresponding store is searched, and the value of the "promotion target" of the record is acquired.

In step S102, the recipe specifying unit 120 of the signage terminal management method obtains a popular recipe video that defines the ingredients for the sales promotion as the ingredients to be used from the popular recipe video group in the recipe DB 1111 based on the instruction of the sales promotion target obtained in S101. Identify.

Specifically, it is a process of searching and specifying a record in which the value of the "ranking viewpoint" in each record of the recipe DB 1111 matches the value of the sales promotion target.

In addition, the recipe specifying unit 120 makes a certain number of popular recipe videos in order from the one with the highest popularity ranking based on the information of the popularity ranking ranking in the record of the recipe DB 1111 for each of the popular recipe videos specified as described above. It is even more suitable if it is specified as a sales promotion video candidate.

In step S103, the recipe proposal unit 130 of the signage terminal 100 outputs the information of the popular recipe video specified by the recipe specifying unit 120 to the management screen as a sales promotion video candidate of the above-mentioned sales promotion target ingredient (FIG. 7). Screen G700).

The store staff recognizes the information of the popular recipe video which is a candidate for the sales promotion video on the management screen G700, and performs an operation of, for example, clicking the play button 701 to perform a test playback. In this case, the signage terminal 100 calls the data file of the corresponding popular recipe video from the recipe DB 1111 and reproduces it. Through this reproduction, the store staff confirms whether the popular recipe video is in line with the store's sales promotion strategy. If it is desired, the selection button 702 is clicked, and the popular recipe video is set as a playback target.

(Signage terminal management program)
FIG. 8 is a schematic block diagram showing the configuration of the computer 801. The computer 801 includes a CPU 802, a main storage device 803, an auxiliary storage device 804, and an interface 805.

Here, the details of the signage terminal management program for realizing each function constituting the signage terminal 100 according to the embodiment will be described.

The signage terminal 100 is mounted on the computer 801. The operation of each component of the signage terminal 100 is stored in the auxiliary storage device 804 in the form of a program. The CPU 802 reads the signage terminal management program from the auxiliary storage device 804, expands it to the main storage device 803, and executes the above processing according to the signage terminal management program. Further, the CPU 802 secures a storage area corresponding to the above-mentioned storage unit in the main storage device 803 according to the signage terminal management program.

Specifically, the signage terminal management program holds a group of popular recipe videos distributed from a recipe server and information on a sales promotion target in a store on a computer 801 and uses ingredients indicated by the sales promotion target information. The process of specifying the popular recipe video specified as, from the popular recipe video group, and the process of outputting the information of the specified popular recipe video to the management screen of the signage terminal as a sales promotion video candidate for the foodstuff. , Is a program to execute.

The auxiliary storage device 804 is an example of a tangible medium that is not temporary. Other examples of non-temporary tangible media include magnetic disks, magneto-optical disks, CD-ROMs, DVD-ROMs, semiconductor memories and the like connected via interface 805. When this signage terminal management program is distributed to the computer 801 via the network NW, the distributed computer 801 may expand the signage terminal management program to the main storage device 803 and execute the above processing. ..

Further, the signage terminal management program may be for realizing a part of the above-mentioned functions. Further, the signage terminal management program may be a so-called difference file (difference program) that realizes the above-mentioned function in combination with another program already stored in the auxiliary storage device 804.

Although some embodiments of the present disclosure have been described above, these embodiments can be implemented in various other embodiments, and various omissions, replacements, and modifications are made without departing from the gist of the invention. It can be performed. These embodiments and variations thereof shall be included in the scope of the invention described in the claims and the equivalent scope thereof, as well as in the scope and gist of the invention.

10 Signage terminal management system 100 Signage terminal 110 Information holding unit 111 Video holding unit 1111 Recipe DB
112 Sales promotion information holding unit 1121 Sales promotion information DB
120 Recipe identification unit 130 Recipe proposal unit 140 Communication unit 200 Recipe server 801 Computer 802 CPU
803 Main storage 804 Auxiliary storage 805 Interface

Claims (5)

A video holding unit that holds popular recipe videos delivered from the recipe server,
The sales promotion information holding department that holds the information of the sales promotion target in the store,
A recipe identification unit that specifies a popular recipe video that defines the ingredients indicated by the information to be promoted as ingredients to be used from the popular recipe video group, and
The recipe proposal unit that outputs the information of the specified popular recipe video to the management screen of this signage terminal as a sales promotion video candidate for the ingredients.
Signage terminal equipped with. The recipe identification part is
For each of the specified popular recipe videos, information on the popularity ranking on the recipe providing site operated by the recipe server is acquired in advance from the recipe server, and a certain number of popular recipe videos are obtained in order from the one with the highest popularity ranking. Is specified as a promotional video candidate,
The signage terminal according to claim 1. The recipe identification part is
A popular recipe video that accepts instructions for ingredients to be promoted in a store through a predetermined interface and defines the ingredients as ingredients to be used is specified from the popular recipe video group.
The signage terminal according to claim 1 or 2. The signage terminal
It holds popular recipe videos delivered from the recipe server and information on sales promotion targets in stores.
A process of specifying a popular recipe video that defines the ingredients indicated by the information to be promoted as ingredients to be used from the popular recipe video group, and
A process of outputting the information of the specified popular recipe video to the management screen of the signage terminal as a sales promotion video candidate for the foodstuff.
Signage terminal management method to execute. In the signage terminal
It holds popular recipe videos delivered from the recipe server and information on sales promotion targets in stores.
A process of specifying a popular recipe video that defines the ingredients indicated by the information to be promoted as ingredients to be used from the popular recipe video group, and
A process of outputting the information of the specified popular recipe video to the management screen of the signage terminal as a sales promotion video candidate for the foodstuff.
Signage terminal management program to execute.

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