JP2021189815A - Information processing system, information processing method, and computer program - Google Patents

Abstract

To provide an information processing system which specifies a user who is willing to pay money with high accuracy, an information processing method, and a computer program.SOLUTION: An information processing system includes: a storage unit which stores a first project in association with a target figure of funds to be procured and a deadline; a receiving unit which receives funds provided to a first project from a user terminal operated by a user; a determination unit which determines whether the total amount of the funds received by the receiving unit has reached the target figure or not when the deadline passes; a condition determination unit which determines, before the deadline passes, whether the first project satisfies a predetermined condition or not on the basis of at least one of the target figure and the deadline stored in the storage unit; a content specifying unit which specifies a content related to an advertisement; and a transmission unit which transmits the content specified by the content specifying unit to the user terminal when the condition determination unit determines that the first project satisfies the predetermined condition.SELECTED DRAWING: Figure 8

Description

The present invention relates to information processing systems, information processing methods and computer programs.

In recent years, as an advertising method, targeted advertising that targets the display of advertisements has been utilized.

One such targeted advertisement is an audience targeting advertisement that targets an advertisement to a group (audience) of users who are presumed to have a specific interest, interest, intention, or user attribute.

Patent Document 1 discloses an example of designating the above audience using information obtained from SNS (social networking service) or the like.

Japanese Unexamined Patent Publication No. 2010-44303

However, there is a problem that it is difficult to predict a user's willingness to pay money with high accuracy using information obtained from the use of free functions such as SNS as in the conventional technology.

Therefore, it is an object of the present disclosure to provide technical improvements that solve or alleviate at least some of the problems of the prior art described above.

One of the more specific objects of the present disclosure is to provide an information processing system, an information processing method and a computer program capable of identifying a user who is highly motivated to pay with high accuracy.

The information processing system in the present disclosure provides the first project with a storage unit that stores the target amount of funds to be procured and the expiration date in association with each other, and the provision of funds from the user terminal operated by the user to the first project. The reception department accepts, the judgment unit that determines whether the total amount of funds received by the reception department has reached the target amount when the end deadline has passed, and the judgment unit that determines whether the total amount of funds has reached the target amount. The first project is based on at least one of the confirmation unit, which, if determined, confirms the settlement of the funds received by the reception department, and the target amount and the expiration date stored in the storage unit before the expiration date. The condition determination unit that determines whether or not the predetermined conditions are satisfied, the content identification unit that specifies the content related to the advertisement, and the content identification unit that determines that the first project meets the predetermined conditions. It is characterized by including a transmission unit that transmits the content specified by the above to the user terminal.

The condition determination unit can determine that the first project satisfies the predetermined condition when the period until the end deadline stored in association with the first project is the predetermined period or less.

The condition determination unit can determine that the first project meets the predetermined conditions when the total amount of funds received by the reception unit is less than or equal to the predetermined amount up to the target amount stored in association with the first project. ..

The content identification unit can identify the content that accepts the provision of additional funding for the first project as the content related to the advertisement.

The content specifying unit can specify the content that receives funding for the second project, which is different from the first project, as the content related to the advertisement.

In the information processing system in the present disclosure, when it is determined by the condition determination unit that the first project satisfies a predetermined condition, the user terminal to which the transmission unit transmits the content is the user information of the fund provider. It is possible to provide an extraction unit for extracting based on.

As user information, the extraction unit can extract a user terminal to which the transmission unit transmits content based on information on the failure rate of a project funded by the user in the past.

As the user information, the extraction unit can extract the user terminal to which the transmission unit transmits the content based on the information regarding the total amount of funds provided by the user in the past.

The extraction unit can extract the user terminal to which the transmission unit transmits the content as the user information based on the information regarding the billing by the user within a predetermined period.

The extraction unit can extract the user terminal to which the transmission unit transmits the content as the user information based on the information regarding the subscription period of the user to the paid service.

The content specifying unit can specify a second project to which the attribute information attached to the first project is attached and is different from the first project as the content related to the advertisement.

As the second project, the content specifying unit can extract a project whose remaining period until the end deadline stored in association with the second project is a predetermined period or less and specify it as content related to an advertisement.

As the second project, the content specifying unit can extract a project whose amount up to the target amount stored in association with the second project is a predetermined amount or less and specify it as content related to an advertisement.

The advertisement can be a preset advertisement.

The information processing method in the present disclosure includes a reception step of accepting the provision of funds to the first project associated with the target amount of funds to be procured and the end deadline from the user terminal operated by the user, and the end deadline has passed. In that case, in the reception step, if it is determined in the determination step that determines whether or not the total amount of funds received in the reception step has reached the target amount, and in the determination step that the total amount of funds has reached the target amount. A confirmation step to confirm the settlement of the received funds, and a condition determination step to determine whether the first project meets the predetermined conditions based on at least one of the target amount and the end deadline before the end deadline has passed. , A content identification step for specifying content related to an advertisement, and a transmission step for transmitting the content specified in the content identification step to a user terminal when it is determined in the condition determination step that the first project meets a predetermined condition. It is characterized by executing.

The computer program in the present disclosure is first from a storage function of associating a computer with a target amount of funds to be procured and an expiration date in a predetermined storage unit, and a user terminal operated by the user. The reception function that accepts the provision of funds for the project, the judgment function that determines whether the total amount of funds received by the reception function has reached the target amount when the end deadline has passed, and the total amount of funds When the determination function determines that the target amount has been reached, the confirmation step for confirming the settlement of the funds received by the reception function and the first step based on at least one of the target amount and the end deadline before the end deadline has passed. When it is determined by the condition judgment function that determines whether or not one project meets the predetermined conditions, the content identification function that specifies the content related to the advertisement, and the condition determination function that the first project meets the predetermined conditions. It is characterized by realizing a transmission function of transmitting the content specified by the content specifying function to the user terminal.

According to the present disclosure, it is possible to provide technical improvements that solve or alleviate at least a part of the problems of the prior art described above.

Specifically, according to the present disclosure, it is possible to identify a user who is highly motivated to pay with high accuracy.

It is a conceptual diagram which shows an example of the screen displayed on the project page in this disclosure. It is a conceptual diagram which shows an example of the screen displayed on the support amount selection page in this disclosure. It is a system block diagram which shows an example of embodiment of the information processing system in this disclosure. It is a hardware block diagram of the server apparatus of the information processing system in this disclosure. It is a block diagram which shows an example of the structure of the information processing system in this disclosure. It is a conceptual diagram which shows an example of the data structure of the project table in this disclosure. It is a conceptual diagram which shows an example of the data structure of the return table in this disclosure. It is a block diagram which shows the other example of the structure of the information processing system in this disclosure. It is a conceptual diagram which shows an example of the data structure of the group table in this disclosure. It is a flow diagram which shows an example of the flow of the information processing method in this disclosure. It is a circuit block diagram which shows an example of the circuit structure for executing the computer program in this disclosure.

An embodiment of the information processing system in the present disclosure will be described in detail with reference to the drawings.

The information processing system in the present disclosure provides, for example, a platform for connecting the creator who is the creator of the project and its fans. Websites provided by such platforms can function as crowdfunding sites or EC (electronic commerce) sites.

Crowdfunding mainly includes three types of projects: "purchase type projects", "investment type projects", and "donation type projects".

In a "purchase-type project", the supporter (funder) can receive a reward (return) for the support from the drafter. This return includes tangible items such as goods, as well as intangible items such as services and digital content. Digital content is, for example, still image, video, audio, game program, game medium (items, cards, avatars, etc.), and document content. Digital contents are not limited to those that can be provided electronically. Digital content may also be the subject of monetary transactions.

In an "investment-type project", the supporter can receive money that is a part of the profit earned by the drafter.

In a "donation-type project," supporters do not receive gifts or money.

Further, the above-mentioned "purchase type project" is further divided into two types, "achievement execution type project" and "execution commitment type project".

In the "achievement execution type project", if the target amount is achieved within the period set by the drafter, the project is established, and if the target amount cannot be achieved within the period set by the drafter, the project is not established. In the latter case, since the project is not executed, the payment of the support money (funds) is automatically canceled (refunded), for example, and the supporter cannot receive the return.

In the "execution commitment type project", the execution of the project is promised in advance regardless of the number of participants and the amount of money collected. Therefore, the payment of the benefits applied for at the same time as participating in the project will be confirmed. The price in the case of this type can be rephrased as the purchase price of the product (privilege).

The project in the present disclosure is described below assuming that it is the above-mentioned "purchase type project", but it may be another type of project.

FIG. 1 shows an example of a display screen of a project page displayed on a crowdfunding site. The example shown in FIG. 1 shows a part of a project page for the purpose of raising the cost of producing a game by a fundraiser (creator).

As shown in FIG. 1, on the display screen 1, the outline of the project 2, the image 3 related to the project, the name of the creator (creator) 4, the total amount of support (collected amount) 5, the target amount 6, and the number of supporters 7 , 8 remaining days, 9 achievement rate, 10 support buttons, 11 detailed project description, 12 project name, etc. can be displayed. Also, as shown below the detailed description 11 of the project, a button or the like that allows the project to be shared to an internal or external SNS may be displayed.

Also, since this project is a "purchase type" project, multiple returns are set. FIGS. 2 (a) to 2 (c) show an example of a display screen for a user who is considering providing funds to display a plurality of support amounts and select which support amount to provide support. .. In this display of the support amount, the content of the return according to the support amount is also displayed. In the case of the above-mentioned “execution commitment type”, such funding means the purchase of a return product.

In the example shown in FIG. 2A, a created game, a thank-you letter by the creator, and an autographed postcard are set as a return when the support amount is 5,000 yen. In the example shown in FIG. 2B, as a return when the support amount is 10,000 yen, in addition to the created game, a thank-you letter by the creator, and an autographed postcard, an in-game card (Rare) is set. Similarly, in the example shown in FIG. 2 (c), as a return when the support amount is 30,000 yen, the produced game, a thank-you letter by the creator, a signed postcard, and an in-game card (S). In addition to (rare), the name is set to appear in the game credits.

The game as a return includes not only providing a game stored in a recording medium but also providing a computer program for realizing the play of the game on a predetermined terminal. Alternatively, the game provided as a return may be a web game in which a computer program is executed on the server. In this case, the right to play such a Web game is a return.

In this case, the computer program is provided, for example, by a user downloading it for free over a network. The computer program may be provided to the user for a fee via a physical recording medium. Further, the in-game card is a card that can be used in the game, and can be a card on which an illustration of a character or the like is drawn. This card can be given rarity, and the rarity can be increased in the order of NR (normal), R (rare), SR (S rare), but the rarity The types and numbers are not particularly limited to these. In addition, posting the name on the credit of the game means posting the name, etc. as a funder on the end roll, etc. of the game.

Users who are considering funding this project should use the buttons corresponding to the amount of support for which the return they want is set from the multiple returns presented as shown in FIGS. 2 (a) to 2 (c). By selecting, you can fund the creator. On the other hand, the creator provides the user who provided the funds with a return set according to the amount of support.

Then, in order to realize the above-mentioned crowdfunding site, the information processing system 100 in the present disclosure can be composed of one or more client devices 200 and a server device 300 as shown in FIG. The client device 200 and the server device 300 can be connected via a predetermined network.

The client device 200 is an information processing device such as a smartphone. In addition to smartphones, the client device may be a mobile phone, a tablet terminal, a personal computer, an electronic book reader, a wearable computer, a game console, and various information processing devices other than these. Each of the client devices can include a computer processor, memory, communication I / F, a display and storage for storing various information.

<Hardware configuration>
Here, the hardware configuration of the server device 300 will be described with reference to FIG. The server device 300 includes a processor 301, a memory 302, a storage 303, an input / output interface (input / output I / F) 304, and a communication interface (communication I / F) 305. The components are connected to each other via bus B.

The server device 300 can realize the functions and methods described in the present embodiment by the cooperation of the processor 301, the memory 302, the storage 303, the input / output I / F 304, and the communication I / F 305. ..

The processor 301 executes a function and / or a method realized by a code or an instruction contained in a program stored in the storage 303. The processor 401 is, for example, a central processing unit (CPU), an MPU (Micro Processing Unit), a GPU (Graphics Processing Unit), a microprocessor (microprocessor), a processor core (processor core), a multiprocessor (multiprocessor), and an ASIC (Application-). Specific Integrated Circuit), FPGA (Field Programmable Gate Array), etc. are included, and each is implemented by a logic circuit (hardware) or a dedicated circuit formed in an integrated circuit (IC (Integrated Circuit) chip, LSI (Large Scale Integration)), etc. Each process disclosed in the form may be realized. Further, these circuits may be realized by one or a plurality of integrated circuits, and a plurality of processes shown in each embodiment may be realized by one integrated circuit. Further, the LSI may be referred to as a VLSI, a super LSI, an ultra LSI, or the like depending on the degree of integration.

The memory 302 temporarily stores the program loaded from the storage 303 and provides a work area to the processor 301. Various data generated while the processor 301 is executing the program are also temporarily stored in the memory 302. The memory 302 includes, for example, a RAM (Random Access Memory), a ROM (Read Only Memory), and the like.

The storage 303 stores the program. The storage 303 includes, for example, an HDD (Hard Disk Drive), an SSD (Solid State Drive), a flash memory, and the like.

The communication I / F 305 is implemented as hardware such as a network adapter, communication software, and a combination thereof, and transmits / receives various data via the network. The communication may be executed by wire or wirelessly, and any communication protocol may be used as long as mutual communication can be executed. The communication I / F 305 executes communication with other information processing devices via a network. The communication I / F 305 transmits various data to other information processing devices according to instructions from the processor 301. Further, the communication I / F 305 receives various data transmitted from other information processing devices and transmits them to the processor 301.

The input / output I / F 304 includes an input device for inputting various operations to the server device 300 and an output device for outputting the processing result processed by the server device 300. The input / output I / F 304 may be integrated with the input device and the output device, or may be separated into the input device and the output device.

The input device is realized by any one of all kinds of devices capable of receiving an input from a user and transmitting information related to the input to the processor 301, or a combination thereof. The input device includes, for example, a hardware key such as a touch panel, a touch display, and a keyboard, a pointing device such as a mouse, a camera (operation input via an image), and a microphone (operation input by voice).

The output device outputs the processing result processed by the processor 301. The output device includes, for example, a touch panel, a speaker, and the like. The client device 200 can also be configured with the same hardware configuration as in FIG. 4, unless otherwise specified.

<Functional configuration>
Then, as shown in FIG. 5, the information processing system 100 according to the present embodiment includes a storage unit 110, a reception unit 120, a determination unit 130, a determination unit 140, a condition determination unit 150, and a content identification unit 160. And a transmission unit 170.

In the following description, all of these components will be described as being included in the server device 300. However, the client device 200 may include a part or all of the storage unit 110, the determination unit 130, the condition determination unit 150, and the content specifying unit 160.

The storage unit 110 stores the first project in association with the target amount of funds to be procured and the expiration date.

These target amounts and deadlines can be managed in the project table associated with each project.

FIG. 6 is an example of the above project table. In addition to the target amount and deadline, the project number, project name, total amount of support (total amount of funds provided) as shown in Fig. 6, the outline of the project as shown in Fig. 1, the name of the creator (creator), and support. The data displayed on each project page of the crowdfunding site such as the number of people, the number of remaining days, and the achievement rate can also be managed in this project table.

Further, the support amount (support course) that can be supported for the project and the corresponding return may be separately managed as a return table as shown in FIG. 7, or may be included in the above project table.

The total amount of support, the number of remaining days, the achievement rate, etc. can be updated at predetermined time intervals or at the timing of support.

The above project table is stored in a predetermined storage device. The predetermined storage device may be included in either the client device 200 or the server device 300, may be included in both, or may be provided in a specific device other than the above. In this case, it is preferable that the specific device is included in the information processing system 100.

The reception unit 120 receives the provision of funds for the first project from the user terminal operated by the user.

The user terminal referred to here corresponds to the above-mentioned client device 200. The user terminal does not have to be the property of the user.

The user can provide funds by selecting one of payment methods such as credit card, mobile phone carrier payment, debit card payment, and prepaid card. Further, instead of these, funds can be provided by virtual currency such as points used in the system 100 or other services. Here, it is assumed that the funds are provided by credit card payment.

When the information processing system 100 according to the present embodiment receives the procedure for providing funds from the user terminal, it can confirm the validity of the credit card and perform the processing for securing the credit line (authorization processing). Then, the sales confirmation process is not performed until the project is completed.

The determination unit 130 determines whether or not the total amount of funds received by the reception unit 120 has reached the target amount when the end deadline has passed.

Whether or not the target amount has been reached can be determined even before the end deadline has passed, but at least it shall be made at the timing when the end deadline has passed. In such a judgment, the total amount of funds is compared with the target amount, and if the total amount of funds is equal to or greater than the target amount, it is determined that the target amount has been reached.

When the determination unit 130 determines that the total amount of funds has reached the target amount, the determination unit 140 confirms the settlement of the funds received by the reception unit 120.

The case where the determination unit 130 determines that the total amount of funds has reached the target amount is the case where the project is established. In this case, the confirmation unit 140 processes the sales confirmation of the credit card.

Then, the condition determination unit 150 determines whether or not the first project satisfies the predetermined condition based on at least one of the target amount stored in the storage unit 110 and the end deadline before the end deadline has passed.

The predetermined condition can be, for example, a condition for limiting the state in which the result of success or failure of the first project is likely to be known or the state in which the probability of success of the first project is high.

As an example, the predetermined condition may be a case where the period until the end deadline stored in association with the first project is the predetermined period or less. Details will be described later.

Alternatively, the predetermined condition may be a case where the total amount of funds received by the reception unit 120 is equal to or less than the predetermined amount up to the target amount stored in association with the first project. Details will be described later.

The content specifying unit 160 specifies the content related to the advertisement.

The content related to the advertisement may be the content automatically registered by the information processing system 100 (for example, another project having the attribute information common to the first project), or is registered in advance by the advertiser for a fee or for free. Content may be used. Content shall include certain goods or services, as well as the first project or other projects.

As an example, the content can be an advertisement with content that proposes to provide additional funding for the first project. Details will be described later.

As an example, the content can be an advertisement with content that proposes to fund other projects that are different from the first project. Details will be described later.

As an example, the content can be an advertisement with content that proposes to purchase a predetermined product or service. The content is not limited to the project of the crowdfunding site, and may be the content related to the advertisement of any EC site.

When the condition determination unit 150 determines that the first project satisfies the predetermined condition, the transmission unit 170 transmits the content specified by the content identification unit 160 to the user terminal.

The user terminal to which the transmission unit 170 transmits the content may be all the users who have provided funds for the first project, or may be users extracted from the users according to other conditions. Details will be described later.

As a method of transmitting the content, for example, a website introducing a specific product or service, a download site when the product or service is electronic, a link such as a web page of a second project, etc. This can be done by displaying the information on the user terminal.

Also, as an example of these ad presentation methods, you can display text such as "I have another project that I recommend to you. Click here." In addition, a thumbnail image showing the content of the advertisement can be displayed together with the text.

According to the above configuration, it is possible to provide a technical improvement that solves or alleviates at least a part of the above-mentioned problems of the prior art.

Specifically, according to the present disclosure, it is possible to identify a user who is highly motivated to pay with high accuracy.

That is, since these users are also users who have already shown their intention to pay a predetermined amount of money in the form of providing funds to the project, it is not possible to propose the purchase of goods / services to these users. The advertising effect is very high. Therefore, according to the structure of the present disclosure, it is possible to generate very valuable data as a target of targeting advertisement.

In addition, before the end deadline has passed and before the success or failure of the project is known, the user has a feeling of expectation that the supported project will be established. In particular, when the deadline for completing the project is approaching, or when the project is about to be completed, the expectations of the above users should be higher.

In addition, if the project is already known to be completed before the end deadline, the user has a sense of accomplishment that the supported project has been completed.

In this way, when the first project meets the predetermined conditions, the user who is supporting the first project realizes the significance of his / her own support and is satisfied with it. It can be said that they are willing to pay money (including the following support).

As described above, the condition determination unit 150 can determine that the first project satisfies the predetermined condition when the period until the end deadline stored in association with the first project is the predetermined period or less.

The period until the end deadline is less than a predetermined period, for example, the period until the end deadline can be close to half (or a quarter) of the start date and time and the end date and time. It is not limited to this, and it is possible to set a specific numerical value such as a state in which the period until the end deadline is approaching "24 hours or less". The specific numerical value may be 48 hours or 72 hours.

As described above, the condition determination unit 150 satisfies the predetermined condition when the total amount of funds received by the reception unit 120 is less than or equal to the predetermined amount up to the target amount stored in association with the first project. It can be determined that the project has been completed.

When the total amount of funds is less than the predetermined amount up to the target amount, for example, the achievement rate can be 90% (or 95%) or more, but it is not limited to this, and the predetermined amount is "100,000 yen". It is also possible to set a specific numerical value such as a state approaching the following. Specific numerical values may be 200,000 yen, 500,000 yen, 1 million yen, or 5 million yen.

As described above, the content specifying unit 160 can specify the content that accepts the provision of additional funds for the first project as the content related to the advertisement.

Such a configuration is particularly effective when the total amount of funds is approaching the target amount.

As described above, the content specifying unit 160 can specify the content for which the funding of the second project different from the first project is received as the content related to the advertisement.

Such a configuration is particularly effective when the establishment of the project is already known.

Further, the content specifying unit 160 can specify a second project to which the attribute information attached to the first project is attached and is different from the first project as the content related to the advertisement. Details will be described later.

Further, as the second project, the content specifying unit 160 can extract a project having a remaining period until the end deadline of a predetermined period or less and specify it as the content related to the advertisement. Details will be described later.

Further, as the second project, the content specifying unit 160 can extract a project in which the amount up to the target amount stored in association with the second project is equal to or less than a predetermined amount, and can extract it as the content related to the advertisement. Details will be described later.

As described above, the information processing system 100 according to the present embodiment may further include an extraction unit 180, as shown in FIG. The extraction unit 180 is included in the server device 300.

When the condition determination unit 150 determines that the first project satisfies the predetermined condition, the extraction unit 180 sets the user terminal to which the transmission unit 170 transmits the content based on the user information of the funder. Extract.

The above extraction can be performed based on user information such as the age and gender of the user stored in association with the user ID. Further, the user information may include information on a project that the user has supported now or in the past, and extraction may be performed based on the information on such a project. The user information is stored in, for example, the storage unit 110.

Further, the extraction unit 180 can extract the user terminal to which the transmission unit 170 transmits the content as the user information based on the information regarding the failure rate of the project for which the user has provided funds in the past.

The project failure rate is the rate of projects funded by the user that the project is not successful. The user extracted based on such information can be treated as a user who has a high expectation for the success of the project being supported, and is preferable as a target for making a proposal for further support for the project being supported.

As user information, the extraction unit 180 can extract a user terminal to which the transmission unit 170 transmits the content based on the information regarding the total amount of funds provided by the user in the past.

Users extracted based on such information may be highly motivated to pay money for any content (or specific content), and offer proposals for purchasing products / services and support for new / additional projects. It is preferable as a target for making a proposal.

The extraction unit 180 can extract the user terminal to which the transmission unit 170 transmits the content as the user information based on the information regarding the billing by the user within a predetermined period.

The predetermined period can be appropriately set, such as several months before the time when the funds for the first project are provided. The predetermined period referred to here is set to, for example, 3 months, but may be set to 6 months, 2 months, or 1 month. The billing information can include information such as a billing amount, a billing frequency, a billing target, and a billing frequency. In addition to providing funds for the project, the billing here includes billing for a monthly service that automatically provides a fixed amount of support every month, which will be described later.

The extraction unit 180 can extract the user terminal to which the transmission unit 170 transmits the content as the user information based on the information regarding the subscription period of the user to the paid service.

As an example, the paid service in the information processing system 100 in the present disclosure can be a monthly billing service that automatically provides a fixed amount of support to a specific creator every month.

In particular, since the user's willingness to pay tends to be higher as the subscription period is longer, it is preferable to extract the user terminal of the user whose subscription period is a predetermined period or longer as the user terminal to which the content is transmitted.

Further, the extraction unit 180 is a user to which the transmission unit 170 transmits the content as user information based on the number of invitations for inviting other users to this system, the number of new member registrations of the invited other users, and the like. You can extract terminals.

The information processing system 100 in the present disclosure may further include an association unit (not shown).

The association unit further groups one or more users associated with the first project, associates at least one attribute information, and stores it in the storage unit 110.

Attribute information shall be attached to each project. The attribute information attached to the project includes information indicating genres such as games, anime, and manga, as well as information indicating author information based on the author's name and career.

Then, at least one of these attribute information is associated and stored in the one or more users.

In the example shown in FIG. 9, the first group (group ID: 1001) is attached with attribute information of "manga", "author A", and "for teens", and the user with user ID 2001, 2002, 2003 is assigned. It is associated.

Then, as described above, the content specifying unit 160 can extract a project to which at least one of the attribute information associated with the user group is attached as the second project.

Of the attribute information associated with the first user group, which attribute information is used to extract the second project may be performed based on the priority attached to the attribute information in advance. , It may be requested to specify when performing extraction.

The second project extracted in this way is a project that is likely to be of interest to users belonging to the first user group.

Further, the content specifying unit 160 can extract, as the second project, a project in which the remaining period until the end deadline stored in association with the second project is a predetermined period or less or a predetermined period or more.

The second project, which is extracted as a project whose remaining period is less than a predetermined period, urges the user to make a support decision and has a strong appeal to the user.

On the other hand, the second project, which is extracted as a project having a remaining period of a predetermined period or more, gives the user sufficient time to make a support decision.

When presenting the extracted second project, by presenting the remaining time together, the user's interest can be further attracted.

As the second project, the content specifying unit 160 can extract a project whose amount up to the target amount stored in association with the second project is a predetermined amount or less.

The second project, which is extracted as a project whose amount up to the target amount is less than the predetermined amount, has a high possibility that the project will succeed with the support of the user, and has a strong appeal to the user.

When presenting the extracted second project, by presenting the amount up to the target amount together, the user's interest can be further attracted.

Further, the information processing system 100 according to the present embodiment may further include a privilege granting unit (not shown).

The privilege granting unit grants a predetermined privilege to the user who has paid money for the content.

The predetermined privilege may be points that can be used as a virtual currency in the information processing system 100, or may be an addition of funds for supporting another project.

In addition, the above-mentioned content related to the advertisement may be content registered in advance by the advertiser for a fee or for free. Content shall include certain goods or services, or other projects, as mentioned above in the examples of other uses.

Attribute information is attached to such content, and the content specifying unit 190 can specify the content by using the attribute information associated with the group as described above.

It should be noted that which attribute information to use among the attribute information associated with the group can be specified by the advertiser.

Specifically, the server device 300 accepts the process of registering the advertisement content by the advertiser, and the registered content is stored in the storage unit 110 of the server device 300. When the determination unit 130 determines that the first project satisfies the predetermined condition, the storage unit 110 is referred to and the advertisement content is read out. When registering the advertisement content, payment of money (may be points) may be required, or it may be decided free of charge and on a first-come-first-served basis. The advertiser may be the creator of crowdfunding.

As another embodiment of the information processing system 100 in the present disclosure, the determination process by the determination unit 130 may be performed by the client terminal. In this case, it is determined whether or not the total amount of funds has reached the target amount based on the target amount stored in the client terminal. Then, the result of the determination is transmitted to the server device.

Further, as another embodiment of the information processing system 100 in the present disclosure, the determination process by the condition determination unit 150 may be performed by the client terminal. In this case, it is determined whether or not the first project meets the predetermined conditions based on at least one of the target amount and the expiration date stored in the client terminal. Then, the result of the determination is transmitted to the server device.

Further, as another embodiment of the information processing system 100 in the present disclosure, the specifying process by the content specifying unit 160 may be performed on the client terminal. In this case, the client terminal identifies the content and presents the specified content to the user (displayed on the screen of the client terminal). At this time, the information processing system does not need to include the transmission unit 170, and the extraction unit 180 can also be provided in the client terminal.

Subsequently, an embodiment of the information processing method in the present disclosure will be described with reference to the drawings.

As shown in FIG. 10, the information processing method in the present disclosure includes a reception step S110, a determination step S120, a confirmation step S130, a condition determination step S140, a content specifying step S150, and a transmission step S160. It is characterized by.

The reception step S110 receives the provision of funds to the first project associated with the target amount of the funds to be procured and the expiration date from the user terminal operated by the user. The reception step S110 can be executed by the reception unit 120 described above.

The determination step S120 determines whether or not the total amount of funds received in the reception step has reached the target amount when the end deadline has passed. The determination step S120 can be executed by the determination unit 130 described above.

In the determination step S130, when it is determined in the determination step that the total amount of funds has reached the target amount, the settlement of the funds accepted in the reception step is confirmed. The determination step S130 can be executed by the determination unit 140 described above.

The condition determination step S140 determines whether or not the first project meets the predetermined conditions based on at least one of the target amount and the end deadline before the end deadline has passed. The condition determination step S140 can be executed by the condition determination unit 150 described above.

The content specifying step S150 identifies the content related to the advertisement. The content specifying step S150 can be executed by the content specifying unit 160 described above.

The content specifying step S150 may be carried out between the reception step S110 and the determination step S120, or may be carried out before the reception step S110.

The transmission step S160 transmits the content specified in the content specifying step to the user terminal when it is determined in the condition determination step that the first project satisfies the predetermined condition. Such transmission step S160 can be executed by the transmission unit 170 described above.

According to the above configuration, it is possible to provide a technical improvement that solves or alleviates at least a part of the above-mentioned problems of the prior art.

Specifically, according to the present disclosure, it is possible to identify a user who is highly motivated to pay with high accuracy.

Finally, embodiments of the computer program in the present disclosure will be described with reference to the drawings.

The computer program in the present disclosure is characterized in that the computer is provided with a storage function, a reception function, a determination function, a confirmation function, a condition determination function, a content specifying function, and a transmission function.

The storage function associates the target amount of funds to be procured with the expiration date with the first project and stores it in a predetermined storage unit.

The reception function accepts the provision of funds for the first project from the user terminal operated by the user.

The determination function determines whether or not the total amount of funds received by the reception function has reached the target amount when the end deadline has passed.

The confirmation function confirms the settlement of the funds received by the reception function when the determination function determines that the total amount of funds has reached the target amount.

The condition determination function determines whether or not the first project meets the predetermined conditions based on at least one of the target amount and the end deadline before the end deadline has passed.

The content identification function identifies the content related to the advertisement.

The transmission function transmits the content specified by the content specifying function to the user terminal when it is determined by the condition determination function that the first project satisfies a predetermined condition.

The above functions can be realized by the storage circuit 1110, the reception circuit 1120, the determination circuit 1130, the determination circuit 1140, the condition determination circuit 1150, the content specifying circuit 1160, and the transmission circuit 1170 shown in FIG. The reception circuit 1120, the determination circuit 1130, the determination circuit 1140, the condition determination circuit 1150, the content specifying circuit 1160, and the transmission circuit 1170 are the reception unit 120, the determination unit 130, the determination unit 140, the condition determination unit 150, and the content identification unit, respectively. It shall be realized by 160 and the transmitter 170. The details of each part are as described above.

According to the above configuration, it is possible to provide a technical improvement that solves or alleviates at least a part of the above-mentioned problems of the prior art.

Specifically, according to the present disclosure, it is possible to identify a user who is highly motivated to pay with high accuracy.

Further, in order to function as the server device or the terminal device according to the above-described embodiment, an information processing device such as a computer or a mobile phone can be preferably used. Such an information processing device stores a program describing processing contents that realize each function of the server device or the terminal device according to the embodiment in the storage unit of the information processing device, and the CPU of the information processing device stores the program. This can be achieved by reading and executing.

Although some embodiments of the present invention have been described, these embodiments are presented as examples and are not intended to limit the scope of the invention. These novel embodiments can be implemented in various other embodiments, and various omissions, replacements, and changes can be made without departing from the gist of the invention. These embodiments and modifications thereof are included in the scope and gist of the invention, and are also included in the scope of the invention described in the claims and the equivalent scope thereof.

Further, the method described in the embodiment includes, for example, a magnetic disk (floppy (registered trademark) disk, hard disk, etc.), an optical disk (CD-ROM, DVD, MO, etc.), as a program that can be executed by a computer (computer). It can be stored in a recording medium such as a semiconductor memory (ROM, RAM, flash memory, etc.), and can also be transmitted and distributed by a communication medium. The program stored on the medium side also includes a setting program for configuring the software means (including not only the execution program but also the table and the data structure) to be executed by the computer in the computer. A computer that realizes this device reads a program recorded on a recording medium, constructs software means by a setting program in some cases, and executes the above-mentioned processing by controlling the operation by the software means. The recording medium referred to in the present specification is not limited to distribution, and includes a storage medium such as a magnetic disk or a semiconductor memory provided in a device connected inside a computer or via a network. The storage unit may function as, for example, a main storage device, an auxiliary storage device, or a cache memory.

It should be noted that the problem that the participants' willingness to pay the participation fee is wasted may also occur in the online auction. For example, a second bidder may bid at a higher price even though the first bidder has specified a bid for the desired product. In this case, if the auction ends without the first bidder being able to re-bid for some reason, the first bidder's willingness to pay may be wasted.

In particular, when the first bidder did not notice that the bid was updated, or when the bid was updated just before the end of the auction period and there was no time left to rebid. When the first bidder is willing to re-bid but the opportunity is lost, the first bidder's willingness to pay can be a great waste.

If a page in which similar products are auctioned is proposed to such a first bidder, the first bidder is likely to start a new bid, and a high advertising effect can be expected. In particular, when the auction period of similar products is about to end, the first bidder's willingness to bid becomes high, and a higher advertising effect can be expected.

The information processing system applied to the net auction may appropriately include the components of the information processing system described above. The information processing system applied to the net auction includes, for example, a storage unit, a reception unit, a determination unit, a determination unit, a permission unit, a specific unit, an association unit, and a transmission unit.

The storage unit stores the seller identification information that identifies the seller, the product information that identifies the product to be sold, the auction deadline, the maximum bid amount, and the bidder information that identifies the bidder in association with each other. do it.

The reception unit receives (receives) product identification information, bidder information, product identification information, and amount information indicating a predetermined amount of money from a terminal operated by the bidder. In addition, the reception unit accepts only the amount information indicating the amount exceeding the maximum bid amount stored in the storage unit. The amount information received by the reception unit is stored (updated) in the storage unit as the maximum bid amount, and the bidder information received by the reception unit is also stored (updated) in the storage unit.

The determination unit determines whether or not the auction deadline stored in the storage unit has passed.

The confirmation unit determines the settlement of the highest bid amount stored in the storage unit when the determination unit determines that the auction deadline has passed. At this time, the bidder information corresponding to the highest bid amount stored in the storage unit corresponds to the information indicating the winning bidder. The confirmation department proceeds with the payment processing of the credit card corresponding to the winning bidder.

The permission unit permits the transmission and reception of information regarding the delivery of goods between the terminal operated by the seller and the terminal operated by the winning bidder when the determination unit determines that the auction deadline has passed.

When the determination unit determines that the auction deadline has passed, the specific unit identifies the bidder information indicating the bidders other than the winning bidder among the bidder information received by the reception unit by referring to the storage unit. do.

The associating unit associates the bidder's terminal corresponding to the bidder information specified by the specific unit with the URL information on which a product similar to the above product is auctioned (or will be auctioned in the future).

The transmission unit transmits the URL information to the bidder's terminal associated with the association unit.

It should be noted that the information processing system does not have to have a confirmation unit, and instead, the winning bidder may confirm payment by another means (for example, by transfer) in sending and receiving information permitted by the permission unit. good.

Further, the determination unit may determine whether or not the period until the auction deadline is less than the predetermined period, instead of determining whether or not the auction deadline has passed. Then, when it is determined that the period is less than the predetermined period, the specific unit, the association unit, and the transmission unit may exert the above-mentioned functions.

100 Information processing system 110 Storage unit 120 Reception unit 130 Judgment unit 140 Confirmation unit 150 Condition judgment unit 160 Content identification unit 170 Transmission unit 180 Extraction unit 200 Client device 300 Server device

Claims (16)

A storage unit that stores the target amount of funds to be procured and the expiration date in association with the first project,
A reception unit that accepts the provision of the funds to the first project from the user terminal operated by the user,
A determination unit that determines whether or not the total amount of the funds received by the reception unit has reached the target amount when the end deadline has passed.
When the determination unit determines that the total amount of the funds has reached the target amount, the confirmation unit that confirms the settlement of the funds received by the reception unit, and the confirmation unit.
A condition determination unit for determining whether or not the first project meets a predetermined condition based on at least one of the target amount and the end deadline stored in the storage unit before the end deadline has passed.
The content identification department that identifies the content related to advertising, and the content identification department
An information processing system including a transmission unit that transmits the content specified by the content identification unit to the user terminal when the condition determination unit determines that the first project satisfies the predetermined condition. The condition determination unit is characterized in that it determines that the first project satisfies the predetermined condition when the period until the end deadline stored in association with the first project is the predetermined period or less. The information processing system according to claim 1. The condition determination unit satisfies the predetermined condition when the total amount of the funds received by the reception unit is equal to or less than a predetermined amount up to the target amount stored in association with the first project. The information processing system according to claim 1 or 2, wherein the information processing system is determined to be the same. The information processing system according to claim 1, 2 or 3, wherein the content specifying unit specifies content for which additional funding for the first project is received as the content related to the advertisement. The content specifying unit according to any one of claims 1 to 4, wherein the content specifying unit specifies the content for which the provision of funds for the second project different from the first project is received as the content related to the advertisement. The information processing system described in item 1. The information processing system further
When the condition determination unit determines that the first project satisfies the predetermined condition, the transmission unit extracts the user terminal to which the content is transmitted based on the user information of the funder. The information processing system according to any one of claims 1 to 5, further comprising an extraction unit. The extraction unit is characterized in that, as the user information, the transmission unit extracts the user terminal to which the content is transmitted, based on the information regarding the failure rate of the project funded by the user in the past. The information processing system according to claim 6. The requesting unit is characterized in that, as the user information, the transmitting unit extracts the user terminal to which the content is transmitted, based on the information regarding the total amount of funds provided by the user in the past. Item 6. The information processing system according to Item 6. 6. The extraction unit is characterized in that, as the user information, the transmission unit extracts the user terminal to which the content is transmitted, based on the information regarding the charging by the user within a predetermined period. , 7 or 8. The extraction unit is characterized in that, as the user information, the transmission unit extracts the user terminal to which the content is transmitted, based on the information regarding the subscription period of the user to the paid service. 6. The information processing system according to 7 or 8. The content specifying unit is characterized in that the attribute information attached to the first project is attached and a second project different from the first project is specified as the content related to the advertisement. The information processing system according to any one of 1 to 10. The content specifying unit is characterized in that, as the second project, a project having a remaining period until the end deadline stored in association with the second project is extracted and specified as the content related to the advertisement. The information processing system according to claim 11. The content specifying unit is characterized in that, as the second project, a project whose amount up to the target amount stored in association with the second project is equal to or less than a predetermined amount is extracted and specified as the content related to the advertisement. The information processing system according to claim 11 or 12. The information processing system according to any one of claims 1 to 13, wherein the advertisement is a preset advertisement. A reception step that accepts the provision of the funds from the user terminal operated by the user to the first project associated with the target amount and the expiration date of the funds to be procured.
A determination step for determining whether or not the total amount of the funds received in the reception step has reached the target amount when the end deadline has passed.
When it is determined in the determination step that the total amount of the funds has reached the target amount, a confirmation step for confirming the settlement of the funds received in the reception step, and a confirmation step.
A condition determination step for determining whether or not the first project meets a predetermined condition based on at least one of the target amount and the end deadline before the end deadline has passed.
Content identification steps to identify content related to advertising, and
An information processing method for executing a transmission step of transmitting the content specified in the content specifying step to the user terminal when it is determined in the condition determination step that the first project satisfies the predetermined condition. On the computer
The first project has a storage function that associates the target amount of funds to be procured and the expiration date and stores them in a predetermined storage unit.
A reception function that accepts the provision of the funds to the first project from the user terminal operated by the user, and
When the end deadline has passed, a determination function for determining whether or not the total amount of the funds received by the reception function has reached the target amount, and
When the determination function determines that the total amount of the funds has reached the target amount, a confirmation step for confirming the settlement of the funds accepted by the reception function, and a confirmation step.
A condition determination function for determining whether or not the first project meets a predetermined condition based on at least one of the target amount and the end deadline before the end deadline has passed.
A content identification function that identifies content related to advertisements, and a content identification function
A computer program that realizes a transmission function of transmitting the content specified by the content specifying function to the user terminal when the condition determination function determines that the first project satisfies the predetermined condition.

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