JP2021157785A - Information processing device and program - Google Patents

Abstract

To provide an information processing technology with which a large number of unspecified passers-by can be more efficiently attracted.SOLUTION: According to an aspect of the invention, an information processing device is provided. The information processing device includes a user information receiving unit, an advertisement information sending unit, and a response information receiving unit. The user information receiving unit receives user information containing a user's current location, from a user's mobile terminal. The advertisement information sending unit sends advertisement information of a shop to the mobile terminal through a shop assistant character placed in a virtual space which is associated with the current location. The shop assistant character is a character which plays a role as an assistant of the shop located within a certain radius of the current location. The response information receiving unit receives response information towards the advertisement information, from the mobile terminal. The response information includes at least one of an approval response which indicates that the user receives the advertisement information, a refusal response which indicates that the user refuses the advertisement information, and a conversation selection response which indicates that the user wishes to have conversations with the shop assistant character.SELECTED DRAWING: Figure 1

Description

The present invention relates to an information processing device and a program.

The main methods for retail stores such as restaurants to attract customers to passersby near the store are the installation of outdoor advertisements such as electric bulletin boards and electric pole advertisements, and the distribution and invitation of leaflets by store staff standing on the street. There is.

For example, as a main outdoor advertisement, an advertisement guidance device disclosed in Patent Document 1 is disclosed. Such outdoor advertisements are installed in a busy place near a storefront or a store, and are used by displaying the store name and business hours.

Japanese Unexamined Patent Publication No. 10-020822

However, such an advertisement guidance device merely conveys the business information of the store unilaterally, and does not provide the customer with the latest information on the business situation, which can be obtained by having a conversation between the store clerk and the customer. could not. In addition, when handing out leaflets by store staff, the store clerk had to be placed outside the store for a long time, and it was not possible to promote efficiently.

In view of the above circumstances, the present invention has determined to provide an information processing technique capable of attracting customers to an unspecified number of passersby more efficiently.

According to one aspect of the present invention, an information processing device is provided. This information processing device includes a user information receiving unit, an advertisement information transmitting unit, and a response information receiving unit. The user information receiving unit is configured to receive user information including the user's current location from the user's mobile terminal. The advertisement information transmission unit is configured to transmit the advertisement information of the store to the mobile terminal via the clerk character arranged in the virtual space associated with the current location. The clerk character is a character dressed as a clerk of a store within a predetermined range from the current location. The response information reception unit is configured to receive response information for advertisement information from a mobile terminal. The response information includes at least one of a consent reaction indicating that the user receives the advertisement information, a rejection reaction indicating that the user rejects the advertisement information, and a conversation selection reaction indicating that the user wants to have a conversation with the clerk character.

According to this technology, it is possible to attract customers to an unspecified number of passers-by in the vicinity of the store without the actual store staff standing on the street and handing out leaflets or attracting customers.

It is a figure which shows the configuration outline of the system 1 which concerns on this embodiment. It is a block diagram which shows the hardware composition of a mobile terminal 2. It is a block diagram which shows the hardware structure of an information processing apparatus 3. It is a functional block diagram which shows the function of an information processing apparatus 3. An example of the GUI displayed by the user terminal 2a is shown. This is an example of a virtual space from an aerial viewpoint displayed on the user terminal 2a. This is an example of a virtual space with a plane viewpoint displayed on the user terminal 2a. This is an example of a store overview screen that displays a store overview. This is an example of a diagram showing detailed information of a store. This is an example of a conversation screen displayed when the user U selects a conversation with the clerk character 24b. This is an example of a screen in which the coupon IF3 is displayed on the user terminal 2a. This is an example of a coupon list screen in which the coupon IF3s received by the user U in the past are collectively displayed. This is an example of the usage screen of the coupon IF3 received by the user U. It is a figure which shows the example of the user information. It is a figure which shows the example of the attribute information of a store. This is an example of an advertisement distribution condition editing screen displayed on the staff terminal 2b. This is an example of an edit screen for inputting the business status of a store. It is an activity diagram which shows the flow of the usage method of the system 1 which concerns on this embodiment.

Hereinafter, embodiments of the present invention will be described with reference to the drawings. The various features shown in the embodiments shown below can be combined with each other.

By the way, the program for realizing the software appearing in the present embodiment may be provided as a non-transitory recording medium (Non-Transitory Computer-Readable Medium) that can be read by a computer, or may be downloaded from an external server. It may be provided as possible, or it may be provided so that the program is started by an external computer and the function is realized by the client terminal (so-called cloud computing).

Further, in the present embodiment, the "part" may include, for example, a combination of hardware resources implemented by a circuit in a broad sense and information processing of software that can be concretely realized by these hardware resources. .. In addition, various information is handled in this embodiment, and these information include physical values of signal values such as voltage and current, and high and low signal values as a binary bit set composed of 0 or 1. Alternatively, it is represented by quantum superposition (so-called qubit), and communication / calculation can be executed on a circuit in a broad sense.

A circuit in a broad sense is a circuit realized by at least appropriately combining a circuit, a circuit, a processor, a memory, and the like. That is, an integrated circuit for a specific application (Application Special Integrated Circuit: ASIC), a programmable logic device (for example, a simple programmable logic device (Simple Programmable Logical Device: SPLD), a composite programmable logic device (Complex Programg)). It includes a programmable gate array (Field Programmable Gate Array: FPGA) and the like.

1. 1. Hardware Configuration This section describes the hardware configuration of this embodiment. FIG. 1 is a diagram showing an outline of the configuration of the system 1 according to the present embodiment.

1.1 System 1
The system 1 includes a mobile terminal 2 (user terminal 2a and staff terminal 2b) and an information processing device 3, which are configured to be able to communicate with each other through a telecommunication line. In other words, the information processing device 3 is configured to be able to communicate with a plurality of mobile terminals 2 including a user terminal 2a and a staff terminal 2b via a network.

1.2 Mobile terminal 2
FIG. 2 is a block diagram showing a hardware configuration of a mobile terminal 2 (user terminal 2a and staff terminal 2b). The mobile terminal 2 may be in any form as long as it can access the information processing device 3 through a smartphone, a tablet terminal, a computer, or other telecommunication lines. The mobile terminal 2 has a communication unit 21, a storage unit 22, a control unit 23, a display unit 24, and an input unit 25, and these components are inside the mobile terminal 2 via a communication bus 20. It is electrically connected. Each component will be further described.

(Communication unit 21)
Although wired communication means such as USB, IEEE1394, Thunderbolt, and wired LAN network communication are preferable, the communication unit 21 performs wireless LAN network communication, mobile communication such as LTE / 3G, Bluetooth (registered trademark) communication, and the like as necessary. May be included. That is, it is more preferable to carry out as a set of these plurality of communication means.

(Memory unit 22)
The storage unit 22 stores various information defined by the above description. This is, for example, as a storage device such as a solid state drive (SSD) that stores various programs related to the mobile terminal 2 executed by the control unit 23, or temporarily related to program calculation. It can be implemented as a memory such as a random access memory (Random Access Memory: RAM) that stores necessary information (arguments, arrays, etc.). Moreover, these combinations may be used.

(Control unit 23)
The control unit 23 processes and controls the overall operation related to the mobile terminal 2. The control unit 23 is, for example, a central processing unit (CPU) (not shown). The control unit 23 realizes various functions related to the mobile terminal 2 by reading a predetermined program stored in the storage unit 22.

The control unit 23 is not limited to a single control unit 23, and may be implemented so as to have a plurality of control units 23 for each function. Moreover, it may be a combination thereof.

(Display unit 24)
The display unit 24 may be included in the housing of the mobile terminal 2, or may be externally attached, for example. The display unit 24 displays a screen of a graphical user interface (GUI) that can be operated by the user U or the staff S. For example, it is preferable to use display devices such as a CRT display, a liquid crystal display, an organic EL display, and a plasma display properly according to the type of the portable terminal 2.

(Input unit 25)
The input unit 25 may be included in the housing of the mobile terminal 2 or may be externally attached. For example, the input unit 25 may be implemented as a touch panel integrally with the display unit 24. If it is a touch panel, the user U or the staff S can input a tap operation, a swipe operation, and the like. Of course, instead of the touch panel, a switch button, a mouse, a QWERTY keyboard, or the like may be adopted.

1.3 Information processing device 3
FIG. 3 is a block diagram showing a hardware configuration of the information processing device 3. The information processing device 3 has a communication unit 31, a storage unit 32, and a control unit 33, and these components are electrically connected to each other inside the information processing device 3 via a communication bus 30. Each component will be further described.

(Communication unit 31)
Although wired communication means such as USB, IEEE1394, Thunderbolt, and wired LAN network communication are preferable, the communication unit 31 performs wireless LAN network communication, mobile communication such as LTE / 3G, Bluetooth (registered trademark) communication, and the like as necessary. May be included. That is, it is more preferable to carry out as a set of these plurality of communication means.

(Memory unit 32)
The storage unit 32 stores various information defined by the above description. This is, for example, as a storage device such as a solid state drive (SSD) that stores various programs related to the information processing device 3 executed by the control unit 33, or temporarily related to program calculation. It can be implemented as a memory such as a random access memory (Random Access Memory: RAM) that stores information (arguments, arrays, etc.) required for the device. Moreover, these combinations may be used.

(Control unit 33)
The control unit 33 processes and controls the entire operation related to the information processing device 3. The control unit 33 is, for example, a central processing unit (CPU) (not shown). The control unit 33 realizes various functions related to the information processing device 3 by reading a predetermined program stored in the storage unit 32. That is, information processing by software (stored in the storage unit 32) is specifically realized by hardware (control unit 33), and is executed as each functional unit (see FIG. 4) included in the control unit 33. Can be done. These will be described in more detail in Section 2.

The control unit 33 is not limited to a single control unit 33, and may be implemented so as to have a plurality of control units 33 for each function. Moreover, it may be a combination thereof.

2. Functional configuration Section 2 describes the functional configuration of this embodiment. FIG. 4 is a functional block diagram showing the functions of the information processing device 3. FIG. 5 shows an example of the GUI displayed by the user terminal 2a. As described above, the information processing by the software (stored in the storage unit 32) is specifically realized by the hardware (control unit 33), so that the information processing can be executed as each functional unit included in the control unit 33.

Specifically, the information processing device 3 includes a user information reception unit 331, an advertisement information transmission unit 332, and a response information reception unit 333.

The user information receiving unit 331 is configured to receive user information including the current location of the user U from the mobile terminal 2 of the user U. As for the current location of the user U, for example, the current location of the user U is acquired by the mobile terminal 2 by the GPS function of the mobile terminal 2 of the user U, and this is transmitted from the mobile terminal 2 to the information processing device 3.

Preferably, the user information includes the attributes of the user U. FIG. 14 is a diagram showing an example of user information including the attribute of the user U. In the example shown in the figure, the user U identified by the identification information 000002 is a 42-year-old man living in the B ward, and his occupation is a clerical job in the financial industry. Also, the station closest to my home is E station, and I am interested in "beer", and the identification number of the coupon IF3 used in the past is EF34GH. The user information shown in FIG. 14 is merely an example, and may include, for example, the type of the coupon IF3 used in the past, or the identification number or type of the unused coupon IF3 currently possessed by the user U. But it may be. Further, the response information IF1 transmitted by the user U described later may be included. It should be noted that the figure shows the user information charted for explanation, and in reality, the user information is managed in a format suitable for a computer.

FIG. 5 is an example of a startup screen displayed on the display unit 24 of the user terminal 2a. For example, when the user U is searching for a store from now on, by selecting the search button 4a, the screen transitions to a virtual space screen in which stores near the current location are displayed. If you want to use the coupons you have obtained in the past, you can select the button 4b to use to move to the screen where the list of coupons obtained in the past is displayed. When the user U wants to input his / her own user information, he / she can select the setting icon 4c to move to a screen for editing the user information (not shown) and edit / manage his / her own attribute information. The virtual space screen and the ticket BOX screen will be described later.

The advertisement information transmission unit 332 transmits the advertisement information IF of the store to the user terminal 2a (mobile terminal 2) of the user U via the clerk character 24b arranged in the virtual space associated with the current location of the user U. It is composed. According to such a configuration, the user U can receive the advertisement information of the store within a certain range from his / her current location via the clerk character 24b. The store within a certain range from the current location of the user U specifically means, for example, a store within walking distance from the current location of the user U, but it does not necessarily have to be within several hundred meters, and the current location. The store may be within a few kilometers from. Further, the range may be arbitrarily expanded depending on the area where the user U is located. For example, depending on the area, the range may be set within the range up to one station ahead. As a result, even if there is no store within walking distance from the current location of the user U, the advertisement information of the store at the nearest location can be transmitted to the mobile terminal 2 of the user U.

The clerk character 24b is a character dressed as a clerk of a store within a predetermined range from the current location of the user U. An example of a mode in which the advertisement information IF of the store is provided to the user U via the clerk character 24b is shown in FIGS. 6, 7, and 10.

In the examples of FIGS. 6 and 7, the clerk character 24b is displayed on the virtual space screen, and the user U can recognize that the statement made by the clerk character 24b is related to the store to which the clerk character 24b belongs. Information IF is provided. Specifically, for example, a balloon frame indicating that the clerk character 24b is speaking is displayed, and advertisements such as "Seats are available!" And "10% off!" Are displayed within the range of the balloon frame. The information IF is displayed (Fig. 7). It should be noted that the balloon frame is not always required, and the content of the clerk character 24b's remarks may be displayed around the clerk character 24b.

In the example of FIG. 10, the advertisement information IF is provided to the user U in a format in which the user U and the clerk character 24b have a conversation. Specifically, the advertisement information IF is provided in a form in which the clerk character 24b responds to the question of the user U. It should be noted that the advertisement information IF does not necessarily have to be transmitted to the user terminal 2a via the clerk character 24b.

In addition, the content of the remark by the clerk character 24b and the content on the conversation screen (FIG. 10) may be implemented so as to include the latest information as much as possible based on the advertisement distribution conditions and the business situation of the store, which will be described later. Preferably, it is updated at intervals of 60 minutes or less. Specifically, for example, this interval is 60, 55, 50, 45, 40, 35, 30, 29, 28, 27, 26, 25, 24, 23, 22, 21, 20, 19, 18, 17, 16, 15, 14, 13, 12, 11, 10, 9, 8, 7, 6, 5, 4, 3, 2, 1 minute, and 59, 57, 55, 53, 51, 49, 47, 45, 43,41,39,37,35,33,31,29,27,25,23,21,19,17,15,13,11,9,7,5,3,1 seconds, illustrated here. It may be within the range between any two of the given numerical values. More preferably, it should be updated in real time. According to this configuration, the clerk character 24b is advertised in the store in a form of calling to the user U or in a conversational form, and the content is updated to be as up-to-date as possible, so that the user U is used. Can be recognized as if it were spoken to by a clerk at a real store.

FIG. 17 is an example of an edit screen for inputting the business status of the store. In the example shown in FIG. 17, "vacant seats" is selected as the current vacant seat status, and "several remaining seats" is selected as the business status one hour later. In addition, as an out-of-stock product, live spiny lobster is presented. In addition, an event called a tuna dismantling show is scheduled from 19:00. It is preferable that the input items of the business status can be changed or added for each store, and the options can be edited in advance. For example, when the store is an apparel shop, it is preferable that the "current vacancy status" column can be changed to "stock status of new products". In addition, for example, when there are circumstances such as "multiple reservations have been canceled", "reservation status" is added to the input item, options such as "reservation canceled" are provided, and the staff S selects them. It is desirable to be there. As a result, the staff S can input accurate information suitable for the characteristics and circumstances of the store, and can provide the user U with detailed advertising information without any inconsistency.

It is desirable that the input on the edit screen is performed by the staff terminal 2b and options for each item are prepared, and it is preferable that the input items are simple. For example, to enter the current vacancy status field, there are options such as "vacant seats", "several seats remaining", "full", "wait for 1 hour or more", "chartered", etc. It is preferable to select the option closest to the current business situation from the options. Further, it is preferable that an input field for the out-of-stock product is prepared in advance, and when the out-of-stock product comes out, the product name of the out-of-stock product is input. As a result, the staff S can input in a short time during business hours, and when the business situation of the store changes, the content of the advertisement to be conveyed to the user U can be changed immediately, so that the staff S can change the content of the advertisement. It is possible to send the latest advertising information as much as possible.

FIG. 7 is an example of a virtual space from a plane viewpoint displayed on the user terminal 2a. According to the example shown in the figure, the virtual space screen corresponding to the current location of the user U is displayed on the user terminal 2a. Specifically, a virtual space that reproduces the same place as the place where you are is displayed. As a result, when the user U looks at the user terminal 2a, he / she can recognize himself / herself as if he / she is standing in the same place in the virtual space. Further, when the user U moves in the real world, the viewpoint of the virtual space displayed on the user terminal 2a also moves and is displayed in accordance with the movement of the user U.

FIG. 6 is an example of a virtual space from an aerial viewpoint displayed on the user terminal 2a. In the virtual space shown in FIG. 6, the user character 24a is arranged at a position corresponding to the current location of the user U. Specifically, for example, when the user U moves from the current location, the user character 24a moves to a position on the virtual space corresponding to the position after the movement of the user U and is displayed. According to this configuration, both the user character 24a and the clerk character 24b are displayed in the virtual space displayed on the user terminal 2a. It should be noted that both the user character 24a and the clerk character 24b may not always be displayed on the virtual space, and only one of them may be displayed. Although not shown in FIG. 7, the user character 24a may be displayed in the virtual space of the plane viewpoint shown in FIG. 7.

Preferably, the virtual spaces shown in FIGS. 6 and 7 are configured as representing the same location from different angles. For example, it is preferable that the viewpoint is changed and displayed on the same screen by the user U performing a predetermined operation or operation. As a result, the user U can intuitively grasp how far the store is from the current location. However, depending on the setting, it may be displayed in a manner of transitioning and displaying as a separate screen.

The clerk character 24b is configured to be movable within a predetermined range from the store. Specifically, for example, it means that the clerk character 24b is not necessarily placed in front of the store, and the clerk character 24b can be placed at a place some distance from the store. As a result, the staff S of the store facing the low-traffic road near the current location of the user U can move the clerk character 24b to the high-traffic location to attract customers.

The display mode of the clerk character 24b may be arbitrarily changed for each store as long as the user U can recognize that the character is dressed as a clerk of each store. Specifically, by using the staff terminal 2b, the staff S of the store can freely customize the clothes, face, facial expression, etc. of the clerk character 24b at any timing. For example, the store staff S can change the clothes of the clerk character 24b only on a specific day when the event is held. As a result, the user U can intuitively receive the event information without reading the characters displayed on the user terminal 2a just by looking at the appearance of the clerk character 24b, so that a more immersive virtual space is reproduced. While it is possible to send advertising information.

The display mode of the user character 24a is not particularly limited, and may be symbols such as ○, Δ, ×, icons, illustrations, 3D characters, and the like. Further, the display mode of the user character 24a may be determined based on the attribute of the user U. For example, the display mode may be changed depending on whether the user U is a woman or a man, or the clothes, face, facial expression, etc. of the user character 24a may be arbitrarily set by the user U.

Advertising information IF includes store business hours, reservation status, congestion status, product or service provision status, product inventory status, new product information, coupon information, sale information, event information, and so on. Information that includes at least one of job information and real estate property information. The advertisement information IF is information about the store to which the clerk character 24b belongs. Specifically, for example, it is information based on store attribute information, advertisement distribution conditions, business conditions, and the like. The advertisement information IF is, for example, a virtual space screen of the user terminal 2a (FIG. 6 or 7), a store overview screen (FIG. 8), a store detailed information screen (FIG. 9), and a conversation screen with the clerk character 24b (FIG. 7). 10), it is provided to the user U by being displayed on the coupon screen (FIG. 11) or the like.

FIG. 8 is an example of a store summary screen displaying a store summary. On the summary screen, simple information about the store to which the clerk character 24b belongs is displayed. Specifically, the store name of the store to which the clerk character 24b belongs is displayed, and the icon related to the attribute of the store and the clerk character 24b are displayed. In the example shown in the figure, the store name to which the clerk character 24b belongs is a patent restaurant, and an icon indicating a restaurant is displayed around the store name. In addition, the clerk character 24b is displayed together with the store name, and the advertisement information is displayed as "Welcome! Group discount for 4 or more people". The icons shown in the figure are configured to change depending on the attributes of the store. For example, the displayed icon differs depending on whether the store is a general store or an apparel shop. When the store is a restaurant, the displayed icon may differ depending on whether it is a restaurant, a tavern, a coffee shop, or the like.

The display mode of the clerk character 24b displayed on the summary screen can be changed at any time depending on the business situation of the store. For example, the display mode can be changed depending on whether the store is full or vacant. Specifically, when there are many vacant seats, the clerk character 24b may be set to appear impatient on the summary screen or to lower his head to ask for it. As a result, it is possible to appeal to the user U the willingness to attract customers at the timing when the staff S particularly wants to attract customers.

Further, on the summary screen, buttons that can be selected by the user U performing a predetermined operation such as tapping are displayed. In the example shown in FIG. 8, the coupon button 4f, the access button 4g, the store information button 4h, and the conversation selection button 4i are displayed. By selecting such a button, the user U can obtain more detailed information about the selected store. For example, when the user U selects the coupon button 4f, the coupon IF3 as shown in FIG. 11 is displayed.

When the user U wants to confirm the route from the current location to the selected store, when the access button 4g is selected, the user U transitions to the virtual space screen and the route from the current location of the user U to the selected store is displayed. If you want to get a discount coupon for the selected store, select the coupon button 4f and the coupon IF3 will be displayed. When the user U wants to obtain further information about the selected store, he / she can select the conversation selection button 4i to move to the conversation screen and obtain detailed information from the clerk character 24b in a conversational format. The summary screen shown in FIG. 8 is merely an example, and does not limit the arrangement, type, number, and other display modes of the summary screen. The icon indicating the attribute of the store and the clerk character 24b do not necessarily have to be displayed.

FIG. 9 is an example of a diagram showing detailed information of the store. When the user U selects the store information button 4h on the summary screen (FIG. 8), the screen shown in FIG. 9 is displayed. In the example shown in the figure, detailed information about the store selected by the user U is displayed. Specifically, store attribute information such as store business hours, regular holidays, and budget is displayed. In addition, a photograph showing the appearance of the store and a photograph showing the inside of the store can be displayed. As a result, much of the information that the clerk character 24b could not convey on the virtual space screen is supplemented, and the user U can obtain information related to more stores, which is useful when deciding which store to enter. It can be used as a useful source of information.

FIG. 15 is a diagram showing an example of store attribute information. In the example shown in the figure, the store identified by the identification number AB00GH001 has a store name of patent restaurant, an industry category of restaurant, an opening time of 11:00, a closing time of 23:00, and a last order. It's 22:30. In addition, the regular holiday is Tuesday, the payment method at the store is cash only, the number of seats is 40, and consultations on vegetarian menus are accepted. The information included in the attribute information is not limited to this, and may include information indicating the characteristics of the store, such as the store address, telephone number, opening date, customer base, and peak visit time. In addition, the figure shows the attribute information of the store charted for explanation, and in reality, the attribute information of the store is managed in a format suitable for a computer.

The advertisement information transmission unit 332 is configured to transmit the advertisement information IF determined based on the attributes of the user U. According to such a configuration, the staff S can arbitrarily set the content of the coupon to be distributed, the expiration date, the time zone to be distributed, and the attributes of the user who wants to distribute the coupon, and can transmit the coupon to the user terminal 2a. The attributes of the user who wants to distribute the coupon refer to the occupation, age, interest / interest, number of visits, etc. of the user stored in the storage unit 22 as user information. FIG. 16 is an example of an advertisement distribution condition editing screen displayed on the staff terminal 2b. On such an edit screen, the staff S can set the coupon distribution target, the distribution period, and the like. In the example shown in the figure, the coupons are distributed to users over the age of 20 who are interested in beer or sake, regardless of the number of visits, and the coupons are distributed from 18:00 to 23:30. be. As a result, the staff S can selectively advertise to the customer group who wants to attract customers, so that the customer group that the store wants to target can be efficiently attracted.

The response information receiving unit 333 is configured to receive the response information IF1 for the advertisement information IF from the mobile terminal 2. Here, the response information IF1 is one of a consent reaction indicating that the user U receives the advertisement information IF, a rejection reaction indicating that the advertisement information IF is rejected, and a conversation selection reaction indicating that the user U wants to have a conversation with the clerk character 24b. Includes at least one.

The consent reaction specifically means a reaction indicating that the user U receives the coupon IF3 displayed on the display unit 24 of the user terminal 2a. FIG. 11 is an example of a screen in which the coupon IF3 is displayed on the user terminal 2a. In the example shown in the figure, when four or more people enter the store, a coupon IF3 that gives a 10% discount as a group discount, as well as a receive button 4k and a display refusal button 4l are displayed as options for whether or not to receive the coupon IF3. Will be done. When the user U wants to receive this, the user U can receive the coupon IF3 by selecting the receive button 4k, and the received coupon IF3 is displayed in the ticket BOX.

FIG. 12 shows an example of a coupon list screen in which the coupon IF3s received by the user U in the past are collectively displayed. According to the example of FIG. 12, such a screen is displayed as "ticket BOX", and eight received coupons are displayed. An identification number and an expiration date are set for each coupon IF3, and the expired coupon is automatically deleted and is not displayed on the user terminal 2a. In addition, the user U can sort the received coupon IF3 by selecting the sort icon 4p. Specifically, it can be sorted in order of expiration date, date and time of receipt, and the like. As a result, it becomes easy to grasp the coupon IF3 whose expiration date is near, and when selecting the store to be used, the effect of preferentially selecting the entry to the store whose expiration date is near can be expected.

Specifically, the conversation selection reaction is a reaction in which the user U selects to have a conversation with the clerk character 24b dressed as a clerk of a store in the real world through the mobile terminal 2. For example, in the manner shown in FIG. 10, the user U can have a conversation with the clerk character 24b. FIG. 10 is an example of a conversation screen displayed when the user U selects a conversation with the clerk character 24b. The conversation screen is displayed as a transition when the user U selects the conversation selection button 4i (FIG. 8). In the example shown in the figure, when the user U asks the clerk character 24b "What is the recommended menu for today?", The clerk character 24b is based on the information related to the business situation input by the staff S. Tell user U about the recommended menu.

Preferably, the response information reception unit 333 is configured to receive an incoming call from the user U as a conversation selection reaction. According to this configuration, when the user U wants to make a reservation for the store selected by the user U, the user U calls the actual store via the information processing device 3 to have a conversation with the clerk of the actual store. Can be done. The means for the user U to make a call is not particularly limited, but for example, as shown in FIG. 10, the user U is selected by selecting the telephone icon 4j displayed on the conversation screen. You can make a phone call to the store you have visited. This may be done by displaying a telephone icon 4j (not shown) on the store overview screen (FIG. 8) or the store detailed information screen (FIG. 9).

Specifically, the rejection reaction means a reaction in which the user U refuses to receive the coupon IF3 displayed on the user terminal 2a. The user U can refuse to receive the coupon IF3 by selecting the display refusal button 4l when the coupon IF3 is displayed. If the user U refuses to receive the coupon IF3, the coupon IF3 is not displayed in the ticket box. In FIG. 11, the display mode of the display refusal button 4l is displayed as "not displayed in the future", but the present invention is not limited to this, and "not interested", "not required", or the like may be displayed.

Preferably, when the response information receiving unit 333 receives the rejection reaction from the mobile terminal 2, the information processing device 3 sends the advertisement information IF to the mobile terminal 2 within a predetermined time. It is configured not to. Specifically, when the user U refuses to receive the coupon IF3, the user terminal 2a is prevented from displaying the refused coupon IF3 for a certain period of time. The clerk character 24b of the store that distributed the coupon IF3 that refused to be received may not be displayed for a certain period of time. As a result, the user U does not need to see any more information about the stores that he / she is not interested in, and when selecting a store to enter, he / she can make a judgment only by looking at the stores that he / she is interested in, so that the user experience can be improved.

Further, the information processing device 3 further includes an arrangement determination unit 334. The placement determination unit 334 is configured to determine the clerk character 24b to be placed in the virtual space based on the attributes of the advertisement information IF. Specifically, the clerk character 24b to be displayed on the virtual space screen is determined based on the input content of the search window 4d (FIG. 6) and the setting content of the filter icon 4e (FIGS. 6 and 7). For example, when the user U inputs "restaurant" in the search window 4d, only the clerk character 24b of the store whose industry category is restaurant is displayed, and the clerk character 24b of the coffee shop or apparel shop is not arranged on the virtual space screen. It is configured as follows. Further, for example, when "restaurant" is set for the attribute of the store to be displayed by the filter icon 4e, only the clerk character 24b related to the restaurant, the pub, and the coffee shop is displayed on the virtual space screen, and is displayed in the apparel shop or general store. The clerk character 24b can be hidden.

According to such a configuration, when a lot of miscellaneous advertisement information is randomly displayed on the virtual space screen, each advertisement is conspicuous by preventing deterioration of visibility and reducing the number of displayed advertisements. It can be expected that the advertising effect will be enhanced. Further, since the user U can receive only the advertisement information about the store in the field of interest, the user U experience can be improved.

Further, the information processing device 3 further includes a route transmission unit 335. The route transmission unit 335 is configured to transmit the route candidate from the current location to the store to the mobile terminal 2 in a manner that the mobile terminal 2 can refer to as a map. Specifically, when the user U selects the access button 4g (FIG. 8) displayed on the overview screen of the selected store, or when the route search button 4n shown in FIG. 13 is selected, the sky viewpoint The virtual space screen (FIG. 6) is displayed, and the route from the current location where the user character 24a is located to the selected store is displayed. According to this configuration, the user U can immediately confirm the route from the current location to the store he / she wants to enter, so that the user U can easily visit the store and improve the advertising effect.

FIG. 13 is an example of a usage screen of the coupon IF3 received by the user U. The coupon usage screen is displayed when the button 4b used by the user U is selected on the startup screen (FIG. 5) or when the coupon IF3 is selected on the screen where the coupon IF3s are collectively displayed (FIG. 12). This is the screen. On such a screen, the user U can select whether to use the possessed coupon IF3, search for a route to the store to which the coupon IF3 is distributed, or delete the possessed coupon IF3. Such selection is realized by the user U selecting the coupon use button 4m, the route search button 4n, and the deletion button 4o, respectively.

3. 3. How to use the system 1 Section 3 describes an example of how to use the system 1. FIG. 18 is an activity diagram showing a flow of how to use the system 1 according to the present embodiment. Hereinafter, each activity in FIG. 18 will be described.

[from here]
(Activity A1)
The user U transmits the user information to the information processing device 3 by the user terminal 2a. The user information is mainly input by the user U using the user terminal 2a, but the action history of the user U may be transmitted to the information processing device 3 as the user information.

(Activity A2)
The user information receiving unit 331 in the information processing device 3 receives the user information transmitted from the user terminal 2a. The received user information is stored in the storage unit 22.

(Activity A3)
The staff S inputs the distribution condition of the advertisement information IF and the business status of the store using the staff terminal 2b, and transmits the information processing device 3 to the information processing device 3.

(Activity A4)
The information processing device 3 stores in the storage unit 22 the distribution conditions of the advertisement information transmitted in the activity A3 and the business status of the store.

(Activity A5)
The information processing device 3 uses the user terminal 2a of the user U that matches the distribution condition of the advertisement information, and the advertisement information of the store via the clerk character arranged in the virtual space associated with the current location of the user terminal 2a of the user U. The IF is transmitted to the user terminal 2a.

(Activity A6)
On the user terminal 2a, the advertisement information IF of the store is displayed via the clerk character 24b. The display of the advertisement information IF is mainly performed in a form in which the clerk character 24b talks to the user U or the user character 24a on the virtual space screen shown in FIGS. 6 and 7, but the display mode of the advertisement information IF is limited to this. Not done. As another aspect, for example, when the user U taps the clerk character 24b, the overview screen (FIG. 8) of the store to which the clerk character 24b belongs is displayed, so that the user U can receive the advertisement information IF of the store. .. Further, on the conversation screen, the clerk character 24b can provide the advertisement information IF to the user U in the form of answering a question from the user U.

Further, as another display mode, when the coupon button 4f displayed on the store overview screen (FIG. 8) is tapped, the coupon IF3 (FIG. 11) may be displayed on the user terminal 2a. , As shown in FIG. 6 or 7, among the character strings, illustrations, icons, etc. displayed when the clerk character 24b speaks to the user U, words or phrases related to coupon distribution such as "10% off!" When the user U taps an illustration, a figure, or the like, the coupon IF3 may be displayed on the virtual space screen (FIGS. 6 and 7) without going through the store overview screen.

When the displayed advertisement information IF is the coupon IF3, the user U selects whether to receive the coupon IF3 or reject the receipt. When the user U selects to receive the coupon IF3, the received coupon IF3 is stored in the storage unit 22 of the user terminal 2a and displayed on the coupon list screen (FIG. 12). On the other hand, when the user U selects to reject the receipt, the user terminal 2a receives the attribute and identification number related to the coupon IF3 that the user U did not receive, and the attribute information of the store that sent the coupon IF3 to the user terminal 2a. It is transmitted to the information processing device 3 as information. Even if the user U chooses to receive the coupon IF3, the coupon IF3 and the attribute information of the store may be configured to be transmitted to the information processing device 3 as the user information.

(Activity A7)
When the user U selects a conversation with the clerk character 24b in order to obtain more detailed information for the transmitted advertisement information IF, the information processing device 3 responds to the response information IF1 transmitted from the user terminal 2a. , The answer information IF2 is transmitted to the user terminal 2a based on the store attribute information stored in the storage unit 32 and the business status of the store.

(Activity A8)
When the user U desires further conversation with respect to the response information IF2 transmitted from the information processing device 3, the user terminal 2a sends the response information IF1 to the response information IF2 to the information processing device 3 based on the selection or input of the user U. Send.
[to this point]

4. Modification Example Section 4 describes a modification of the present embodiment. That is, the following aspects may be adopted.

(1) A program that causes a computer to function as an information processing device 3 may be provided.

(2) The clerk character 24b may be configured so as not to correspond to the location of the store or the current location of the person concerned with the store. In such a case, even if the staff S is away from the store, it is possible to advertise to the user U near the store by setting the coupon distribution conditions and the business status of the store.

(3) The conversation between the user U and the clerk character 24b may be performed on the virtual space screen shown in FIG. 6 or FIG. Although not shown in FIGS. 6 and 7, a character input screen is displayed on the display unit 24, and the user U inputs characters using the screen, and the surrounding clerk character 24b answers a question from the user U. It may be configured. As a result, the user U can talk with a plurality of clerk characters 24b at the same time, and when he / she wants to obtain specific information from a plurality of stores, he / she can do it only once, so that the user experience can be improved.

(4) The store is not limited to restaurants and apparel shops, but also lessons (English conversation class, piano class, handwriting class, swimming class, kimono dressing class, dance class, music class, abacus class, writing class, cram school) Etc.), or a nail salon, a hair salon, etc. The store may be a chain store or an individual store opened at home.

(5) In the above-described embodiment, an example of transmitting the advertisement information IF to the user terminal 2a via the clerk character 24b dressed as a clerk of a store within a predetermined range from the current location of the user U has been shown. The advertisement information IF may be transmitted to the mobile terminal 2 via a character dressed as a second user belonging to a facility within a predetermined range from the current location of the (first user). In such a case, the advertisement information transmission unit 332 is configured to transmit the advertisement information IF to the mobile terminal 2 via the character arranged in the virtual space associated with the current location. At this time, the advertisement information IF is preferably information including at least one of facility event information, information for which information is requested, and disaster information. Facilities include, for example, police stations, fire stations, local governments, schools, residences, and the like. Further, the advertisement information IF is not limited to the information related to the advertisement of the store, but may be the information related to the facility to which the second user belongs. The information about the facility to which the second user belongs is event information, disaster information, and the like of the facility to which the second user U belongs. The facility event information is, for example, information about school events (cultural festivals, physical education festivals, etc.) to which the second user belongs, local events (fireworks festivals, music festivals, beer festivals, etc.) to which the second user belongs, etc. ). Further, the advertisement information IF may be information for which a second user requests information provision. The information for which information is requested is, for example, information on what is being searched for, a searcher, a lost puppy, a lost kitten, etc., and information on witnessing an incident or accident that has occurred around the above facility. It may be. As described above, the advertisement for the user U who receives the advertisement is not limited to the advertisement of the store, and may be utilized when it is desired to disseminate information for various purposes. In other words, anyone can hit an advertisement.

5. Conclusion As described above, according to the present embodiment, it is possible to implement an information processing technology (information processing device and program) that makes it possible to more efficiently attract customers to an unspecified number of passers-by. ..

It may be provided in each of the following aspects.
In the information processing device, the advertisement information includes business hours of the store, reservation status, congestion status, provision status of products or services, inventory status of products, new product information, coupon information, and sale. Information that includes at least one of information, event information, job information, and real estate property information.
The information processing device further includes an arrangement determination unit, and the arrangement determination unit is configured to determine the clerk character to be arranged in the virtual space based on the attributes of the advertisement information.
In the information processing device, the clerk character is configured to be movable within a predetermined range from the store.
The information processing device further includes a route transmission unit, and the route transmission unit is configured to transmit a route candidate from the current location to the store to the mobile terminal in a manner that the mobile terminal can refer to as a map. Ru, thing.
In the information processing device, a user character is arranged in the virtual space at a position corresponding to the current location of the user, and the clerk character is configured so as not to correspond to the position of the store or the current location of a person related to the store. Things to be done.
The information processing device includes a user information receiving unit, an advertisement information transmitting unit, and a response information receiving unit, and the user information receiving unit provides user information including the current location of the first user to the user's mobile terminal. The advertisement information transmission unit is configured to transmit advertisement information to the mobile terminal via a character arranged in a virtual space associated with the current location. It is dressed as a second user belonging to a facility within a predetermined range from the current location, and the response information receiving unit is configured to receive response information for the advertising information from the mobile terminal, where the response information is received. Is at least one of a consent reaction indicating that the first user receives the advertisement information, a rejection reaction indicating that the advertisement information is rejected, and a conversation selection reaction indicating that the first user wants to talk with the character. Including things.
In the information processing device, the advertisement information is information including at least one of event information of the facility, information for which information is requested, and disaster information.
In the information processing device, the response information receiving unit is configured to receive an incoming call from the user as the conversation selection reaction.
In the information processing device, when the response information receiving unit receives the refusal reaction from the mobile terminal, the advertising information transmitting unit is configured not to transmit the advertising information to the mobile terminal within a predetermined time. Things to be done.
In the information processing device, the user information includes a user's attribute, and the advertisement information transmitting unit is configured to transmit the advertisement information determined based on the user's attribute.
A program that causes a computer to function as the information processing device.
Of course, this is not the case.

Finally, various embodiments of the present invention have been described, but these are presented as examples and are not intended to limit the scope of the invention. The novel embodiment can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the gist of the invention. The embodiment and its modifications are included in the scope and gist of the invention, and are included in the scope of the invention described in the claims and the equivalent scope thereof.

1: System 2: Mobile terminal 2a: User terminal 2b: Staff terminal 20: Communication bus 21: Communication unit 22: Storage unit 23: Control unit 24: Display unit 24a: User character 24b: Clerk character 25: Input unit 3: Information Processing device 30: Communication bus 31: Communication unit 32: Storage unit 33: Control unit 331: User information reception unit 332: Advertisement information transmission unit 333: Response information reception unit 334: Arrangement determination unit 335: Route transmission unit 4a: Button 4b : Button 4c: Setting icon 4d: Search window 4e: Filter icon 4f: Coupon button 4g: Access button 4h: Store information button 4i: Conversation selection button 4j: Phone icon 4k: Button 4l: Display refusal button 4m: Coupon use button 4n : Route search button 4o: Delete button 4p: Replacement icon IF: Advertising information IF1: Response information IF2: Answer information IF3: Coupon S: Staff U: User

Claims (12)

It is an information processing device
It has a user information reception unit, an advertisement information transmission unit, and a response information reception unit.
The user information receiving unit is configured to receive user information including the user's current location from the user's mobile terminal.
The advertisement information transmitting unit is configured to transmit store advertisement information to the mobile terminal via a clerk character arranged in a virtual space associated with the current location, where the clerk character is the current location. It is a character dressed as a store clerk within the specified range from
The response information receiving unit is configured to receive response information for the advertisement information from the mobile terminal, wherein the response information is a consent reaction indicating that the user receives the advertisement information, and the advertisement information. Those including at least one of a refusal reaction indicating refusal and a conversation selection reaction indicating that a conversation with the clerk character is desired. In the information processing apparatus according to claim 1,
The advertising information includes business hours of the store, reservation status, congestion status, provision status of products or services, inventory status of products, new product information, coupon information, sale information, and event information. , Information that includes at least one of job information and real estate property information. In the information processing apparatus according to claim 1 or 2.
The arrangement determination unit is further provided, and the arrangement determination unit is configured to determine the clerk character to be arranged in the virtual space based on the attribute of the advertisement information. In the information processing apparatus according to any one of claims 1 to 3.
The clerk character is configured to be movable within a predetermined range from the store. In the information processing apparatus according to any one of claims 1 to 4.
A route transmission unit is further provided, and the route transmission unit is configured to transmit a route candidate from the current location to the store to the mobile terminal in a manner that the mobile terminal can refer to as a map. The information processing apparatus according to any one of claims 1 to 5.
In the virtual space, a user character is arranged at a position corresponding to the current location of the user.
The clerk character is configured so as not to correspond to the location of the store or the current location of the person concerned with the store. It is an information processing device
It has a user information reception unit, an advertisement information transmission unit, and a response information reception unit.
The user information receiving unit is configured to receive user information including the current location of the first user from the user's mobile terminal.
The advertisement information transmitting unit is configured to transmit advertisement information to the mobile terminal via a character arranged in a virtual space associated with the current location, where the character is within a predetermined range from the current location. As a second user belonging to a facility in
The response information reception unit is configured to receive response information for the advertisement information from the mobile terminal, wherein the response information is a consent reaction indicating that the first user receives the advertisement information. A reaction including at least one of a rejection reaction indicating that the advertisement information is rejected and a conversation selection reaction indicating that the conversation with the character is desired. In the information processing apparatus according to claim 7,
The advertisement information is information including at least one of event information of the facility, information for which information is requested, and disaster information. In the information processing apparatus according to any one of claims 1 to 8.
The response information receiving unit is configured to receive an incoming call from the user as the conversation selection reaction. The information processing apparatus according to any one of claims 1 to 9.
When the response information receiving unit receives the refusal reaction from the mobile terminal, the advertising information transmitting unit is configured not to transmit the advertising information to the mobile terminal within a predetermined time. The information processing apparatus according to any one of claims 1 to 10.
The user information includes the attributes of the user.
The advertisement information transmission unit is configured to transmit the advertisement information determined based on the attributes of the user. It ’s a program
A device that causes a computer to function as an information processing device according to any one of claims 1 to 11.

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