JP2019184929A - System, program, device, and method for processing information - Google Patents

Abstract

To allow for presenting an advertisement that is effective in appealing to a user browsing a timetable.SOLUTION: An information processing system 5 according to an embodiment comprises: an advertisement acquisition unit 722 configured to acquire advertisement information according to timetable information from a transportation timetable or timetable identification information for identifying a timetable; and a display control unit 622 configured to display on a display unit 64 advertisement information corresponding to displayed contents of a timetable being displayed on the display unit 64, together with the timetable.SELECTED DRAWING: Figure 4

Description

  The present invention relates to an information processing system, an information processing program, an information processing apparatus, and an information processing method.

  2. Description of the Related Art Conventionally, software or applications that display timetables of transportation facilities such as railways and buses on information processing terminals such as personal computers and smartphones are known. For example, by selecting a timetable menu of a navigation application installed on a smartphone, a timetable of neighboring stations and a pre-registered station timetable are displayed. Or the timetable of the departure station in the said movement area is displayed by selecting the timetable icon displayed in each movement area of a route search result.

  Patent Document 1 describes that an advertisement is displayed together with a railway timetable.

Japanese Patent Laid-Open No. 10-293535

  The timetable is a function that is frequently used on a daily basis and has a large number of display times. However, it is in a situation where it is not used much as an advertisement placement area. Patent Document 1 describes that an advertisement is displayed together with a railway timetable, but the advertisement has nothing to do with the contents of the timetable. For this reason, there was a problem that the user's interests and potential desires did not match the advertisement content, and an advertisement that could effectively appeal to the user could not be presented.

  Then, this invention aims at providing the information processing system, information processing program, information processing apparatus, and information processing method which can present the advertisement which can be appealed effectively with respect to the user who browses a timetable. .

An information processing system according to the present invention includes:
Advertisement acquisition means for acquiring advertisement information based on timetable information included in a timetable of a transportation facility or timetable specifying information for specifying the timetable;
Display control means for causing the display means to display advertisement information according to the display contents of the timetable displayed on the display means, together with the timetable;
It is characterized by providing.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement which can be appealed effectively with respect to the user who browses a timetable can be shown.

It is a figure which shows schematic structure of the advertisement placement system 1 which concerns on 1st Embodiment. It is a figure which shows an example of the placement information database which concerns on 1st Embodiment. It is a sequence diagram which shows an example of the processing operation of the advertisement placement system 1 according to the first embodiment. It is a figure showing a schematic structure of information processing system 5 concerning a 1st embodiment. It is a sequence diagram which shows an example of the processing operation of the information processing system 5 which concerns on 1st Embodiment. FIG. 5B is a sequence diagram illustrating an example of a processing operation of the information processing system 5 according to the first embodiment, following FIG. 5A. FIG. 5B is a sequence diagram illustrating an example of a processing operation according to the modified example of the first embodiment, following FIG. 5A. It is a 1st example of the screen displayed on the terminal device 6 which concerns on 1st Embodiment. It is a 2nd example of the screen displayed on the terminal device 6 which concerns on 1st Embodiment. It is a 3rd example of the screen displayed on the terminal device 6 which concerns on 1st Embodiment. It is a 4th example of the screen displayed on the terminal device 6 which concerns on 1st Embodiment. It is a figure for demonstrating the screen transition which concerns on the modification of 1st Embodiment. It is a figure which shows schematic structure of information processing system 5A which concerns on 2nd Embodiment. It is a sequence figure showing an example of processing operation of information processing system 5A concerning a 2nd embodiment. It is a 1st example of the screen displayed on the terminal device 6 which concerns on 2nd Embodiment. It is a 2nd example of the screen displayed on the terminal device 6 which concerns on 2nd Embodiment. It is a 3rd example of the screen displayed on the terminal device 6 which concerns on 2nd Embodiment.

  Embodiments according to the present invention will be specifically described below with reference to the drawings.

<Advertising system>
The advertisement placement system 1 according to the embodiment will be described. The advertisement placement system 1 is an information processing system for placing an advertisement to be displayed together with a timetable on a user terminal (corresponding to a terminal device 6 described later).

  As shown in FIG. 1, the advertisement placement system 1 includes a placement terminal 2 and a server 3. The publishing terminal 2 and the server 3 are communicably connected to each other via a communication network 4 such as the Internet. The communication network 4 may be either a wired line or a wireless line, and the type and form of the line are not limited.

  The publishing terminal 2 is an information processing apparatus such as a personal computer used by the publishing person to place an advertisement. The publishing terminal 2 may be a mobile terminal such as a smartphone or a tablet terminal. Further, the number of drafting terminals 2 is not limited to one, and a plurality of drafting terminals 2 may be connected to the server 3.

  As shown in FIG. 1, the publishing terminal 2 includes a communication unit 21, a control unit 22, an input unit 23, and a display unit 24.

  The communication unit 21 is an interface for transmitting and receiving information between the publishing terminal 2 and the server 3 via the communication network 4.

  The control unit 22 includes a placement information receiving unit 221 that receives placement information. The placement information receiving unit 221 will be described in detail later. In the present embodiment, the publishing information receiving unit 221 is realized by a processor in the publishing terminal 2 executing a predetermined program.

  The input unit 23 is an interface for allowing a drafter to input information to the drafting terminal 2, and is, for example, a keyboard, but may be a touch panel or a microphone (such as a built-in microphone of a mobile terminal).

  The display unit 24 is an interface that outputs various types of information from the publishing terminal 2 to the publisher, and is, for example, video display means such as a liquid crystal display. When the display unit 24 is a touch panel, the display unit 24 may also serve as the input unit 23.

  Here, the placement information receiving unit 221 will be described.

  The publishing information receiving unit 221 receives publishing information from the publishing person via the input unit 23. The placement information reception unit 221 receives advertisement output condition information indicating a condition for outputting an advertisement and advertisement information to be displayed on a timetable based on the advertisement output condition information as the placement information. The placement information receiving unit 221 may receive information such as an advertisement insertion period and an advertisement unit price in addition to the advertisement output condition information and the advertisement information.

  The advertisement output condition information includes at least timetable information included in the timetable of the transportation facility. In the present embodiment, the description will be made on the assumption that the transportation is a railway, but it may be a bus, an airplane, a ship, or the like.

  The timetable information is information included in the timetable of transportation facilities, and is roughly divided into time-related information and non-time-related information.

  The time-related information includes a departure / arrival time (departure time or arrival time) and / or a time zone including the departure / arrival time of the transportation facility. The time zone is a period in which the railway is operated during the day, but the way of division is arbitrary. That is, it may be a time zone divided by a predetermined time unit (for example, 1 hour unit, 2 hour unit, etc.), or the operation period may be divided into several time zones (for example, morning, noon, night) Such).

  The non-time related information includes at least one of a transportation means type, a station, a transportation company, a route, a direction, a flight, and a day type. “Movement type” is, for example, a railroad, a bus, an airplane, a ship, or the like. “Flight” is, for example, limited express, express, last train, first train, and the like. “Day type” is, for example, weekdays, Saturdays, holidays, and the like. Non-time related information may include seasons (spring, summer, autumn, winter, etc.).

  The term “station” used in the present invention is not limited to a railway station, but means a place where transportation facilities arrive and depart, such as a bus stop of a bus, an airport of a plane, a port of a ship, and the like.

  Further, the “station” of the non-time related information is not limited to the station related to the timetable, and may be a station existing around the station. Thus, the timetable information is not limited to information included directly in the timetable, and may be information included indirectly.

  The advertisement output condition information may include fluctuation information that may fluctuate with time in addition to the timetable information described above. The fluctuation information is, for example, the transportation operation status, reservation status, congestion level, and weather, and includes at least one of these pieces of information. The “operation status” is, for example, normal operation or occurrence of delay. In the case of a delay, the delay time may be added to the advertisement output condition. “Reservation status” is, for example, the availability of reserved seats for express trains or the availability of stores related to advertisements. The “congestion degree” is a congestion degree of a transportation facility, a congestion degree of a store related to an advertisement, or the like. “Weather” is sunny, cloudy, rainy, or the like.

  The advertisement output condition information may include gap information indicating a geographical gap and / or a temporal gap. The distance information related to the geographical distance indicates the geographical distance between the position related to the timetable and the position where the user has requested display of the timetable. For example, when the timetable displayed on the user terminal relates to A station and the position where the timetable display request is made is point B, the distance information is the distance between station A and point B. , Or the time or fee required to travel between station A and point B.

  On the other hand, the distance information related to the time interval includes the time (or time zone) of the timetable currently displayed on the user terminal (more specifically, the display unit 64 described later) and the timetable display request by the user. Indicates the time gap between the times. Note that the gap information related to the time gap may be information indicating the time gap between the time (or time zone) of the timetable and the browsing time (that is, the current time) of the timetable.

  For example, when a timetable (such as next month's timetable) ahead of the viewing time is displayed, an advertisement related to a product / service that is used systematically, such as a hotel reservation, is presented. On the other hand, when the viewing time is close to the display time and time zone of the timetable, advertisements related to products and services that are used immediately, such as supermarket time sales and reserved seat reservation for express trains, are presented. In addition, an advertisement can be presented more effectively by taking into account the geographical distance. For example, when the position of the terminal device 6 (user) indicates a station where the express train can be boarded, the advertisement effect can be further enhanced by presenting the user with an advertisement related to reserved seat reservation for the express train.

  By including the above-mentioned distance information in the advertisement output condition, it becomes possible to present a more appealing advertisement to the user.

  The advertisement output condition information may include user related information related to the user of the user terminal on which the timetable is displayed. Examples of the user-related information include a user's sex, age, address, work place, commuter pass section, and the like. In addition, information such as bookmark information, route search history, and movement history registered by the user may be used as the user-related information. By including such user-related information in the advertisement output condition, a more appealing advertisement can be presented to the user. In the present embodiment, only information that has been approved for use by the user is used as user-related information from the viewpoint of privacy protection.

  Next, the server 3 will be described. As illustrated in FIG. 1, the server 3 includes a communication unit 31, a control unit 32, and a storage unit 33.

  The communication unit 31 is an interface that transmits and receives information between the drafting terminal 2 and the server 3 via the communication network 4.

  The control unit 32 includes a database creation unit 321 that creates a placement information database 331. In this embodiment, the database creation unit 321 is realized by a processor in the server 3 executing a predetermined program.

  The database creation unit 321 creates a placement information database 331 in the storage unit 33. The placement information database 331 stores the advertisement output condition information and the advertisement information in association with each other. An example of the placement information database 331 will be described later with reference to FIG. When the author inputs the placement information from the input unit 23 of the placement terminal 2, the placement information receiving unit 221 receives the placement information. Thereafter, the accepted submission information is transmitted to the server 3, and the database creation unit 321 stores the input information in the submission information database 331.

  The storage unit 33 is a fixed data storage composed of a hard disk, a nonvolatile semiconductor memory, or the like, and stores a placement information database 331 described later. Note that the storage unit 33 is not necessarily provided in the server 3, and may be provided in another information processing apparatus that is communicably connected via a communication network.

  The placement information database 331 will be described in more detail with reference to FIG. FIG. 2 shows an example of the placement information database 331. As shown in FIG. 2, the publishing information database 331 includes publishing person information and publishing information.

  The publisher information includes an advertiser, an advertising target, and a group. Note that the group is used to group the placement information having a common item among the placement information of the same advertiser. In the example of FIG. 2, the placement information is grouped by station name. Specifically, two pieces of advertisement information with advertisement IDs C-3-01 and C-3-02 are grouped.

  The placement information includes advertisement output condition information, advertisement information, insertion period, and advertisement unit price. In the example of FIG. 2, the advertisement output condition information includes time-related information, non-time-related information, and fluctuation information. A unique advertisement ID is assigned to each piece of placement information.

  In FIG. 2, “*” in the advertisement output condition information indicates that it is arbitrary. For example, when the advertisement ID is C-1-02, it is necessary to output the advertisement information that the “time zone” of the timetable currently displayed on the user terminal is “23: 00-25: 00” It is a condition, and “time” is not limited. That is, in the timetable, the time displayed on the user terminal may be 23:01 or 24:59. In the case of this advertisement ID, it is a timetable that satisfies each condition of the railway operator M and O station, and the time zone of “23: 00-25: 00” is displayed on the user terminal. This is a condition for outputting an advertisement relating to the taxi of the business operator A.

  The advertisement information is information relating to an advertisement displayed on the user terminal together with the timetable. The advertisement information includes at least one of advertisement text, image, video, and sound. In the placement information database 331, link information indicating a place where the advertisement information is stored may be stored instead of the advertisement information itself.

  The insertion period indicates a period during which advertisement information is posted (displayed) on the user terminal. The posting period may be, for example, a period after the publishing information is registered in the server 3 (for example, 3 months), or may be specified by a date (for example, until 14:00 on April 30, 2018). .

  The advertiser can set the advertising unit price of the placement information. The advertisement unit price is, for example, a unit price per display frequency of advertisement information (display unit price). Alternatively, the advertising unit price may be a unit price per number of selections of advertising information (a so-called cost-per-click), or a unit price (actual unit price) determined according to the amount of money that the user actually purchased the product / service related to the advertisement. Good. In the case of the actual unit price, a predetermined ratio of the advertiser's sales may be automatically set as the advertising unit price.

  It is conceivable that the advertisement output conditions of the placement information conflict among a plurality of advertisers. The setting of the same advertisement route output condition may be permitted only by one advertiser, or may be permitted by a plurality of advertisers. In the latter case, for example, an advertisement having the highest set advertising unit price may be posted on the user terminal.

  Note that the placement information database shown in FIG. 2 is merely an example, and advertisement output condition information including timetable information included in the timetable of the transportation facility and advertisement information to be displayed on the timetable are stored in association with each other. If it is a thing, it will not be restricted to this example. For example, the above-mentioned user related information and distance information may be included as the advertisement output condition information.

<Operation example of advertisement placement system>
Next, an example of the processing operation of the advertisement placement system 1 will be described with reference to the flowchart of FIG.

  First, the publishing information receiving unit 221 of the publishing terminal 2 receives the publishing information (step S11). More specifically, the publishing information receiving unit 221 receives the publishing information input by the publishing person via the user interface displayed on the display unit 24 of the publishing terminal 2. Note that an interactive interface (wizard) may be used as the user interface in order to facilitate data input of the placement information.

  After the publishing information is received, the communication unit 21 of the publishing terminal 2 transmits the publishing information to the server 3 (step S12), and the communication unit 31 of the server 3 receives the information (step S21).

  When the publishing information is received from the publishing terminal 2, the database creation unit 321 of the server 3 creates the publishing information database 331 based on the publishing information received from the publishing terminal 2 (step S22).

  As described above, in the advertisement placement system 1 according to the present embodiment, the placement information receiving unit 221 receives the placement information from the publisher (advertiser). The placement information includes advertisement output condition information including timetable information included in the timetable of the transportation facility and advertisement information to be displayed on the timetable based on the advertisement output condition information. Then, the publishing information database 331 creates the publishing information database 331 that can be used for displaying the advertisement information together with the timetable on the user terminal based on the publishing information. Thereby, according to the advertisement placement system according to the present embodiment, it is possible to place an advertisement that can be effectively appealed to the user who browses the timetable.

  Next, two embodiments of an information processing system that presents an advertisement together with a timetable to a user using a placement information database obtained by the advertisement placement system will be described.

<Information Processing System (First Embodiment)>
First, the information processing system 5 according to the first embodiment will be described.

  As illustrated in FIG. 4, the information processing system 5 includes a terminal device 6 and a server 7. The terminal device 6 and the server 7 are connected via a communication network 4 so that they can communicate with each other. The server 7 is communicably connected to the server 3 of the advertisement placement system 1 via the communication network 4.

  A plurality of terminal devices 6 may be connected to the server 7. The server 7 may be configured as a server device integrated with the server 3.

  The terminal device 6 is an information processing terminal such as a mobile terminal (smart phone, tablet terminal, mobile phone, etc.) or a personal computer. As shown in FIG. 4, the terminal device 6 includes a communication unit 61, a control unit 62, an input unit 63, and a display unit 64. The terminal device 6 may have positioning means (not shown) such as a GPS receiver.

  The communication unit 61 is an interface for transmitting and receiving information between the terminal device 6 and the server 7 via the communication network 4.

  The control unit 62 includes an information receiving unit 621 that receives information from the user of the terminal device 6 via the input unit 63, and a display control unit 622 that controls the content displayed on the display unit 64. In the present embodiment, the information receiving unit 621 and the display control unit 622 are realized by a processor in the publishing terminal 2 executing a predetermined program.

  The input unit 63 is an interface for the user to input various information to the terminal device 6, and is, for example, a touch panel, a keyboard, or a microphone (such as a built-in microphone of a mobile terminal).

  The display unit 64 is an interface that outputs various types of information from the terminal device 6 to the user, such as a liquid crystal display or an organic EL display. When the display unit 64 is a touch panel, the display unit 64 may also serve as the input unit 63.

  The display control unit 622 displays the time table on the display unit 64 based on the time table information. The timetable may be displayed, for example, when a timetable application or a widget is activated, may be displayed when a timetable menu is selected from the navigation application, or a route search is performed. It may be displayed by selecting a predetermined button (such as a timetable icon) in the screen showing the result.

  The “selection” referred to here is an operation that can be performed by the user via the input unit 63, such as determination by tap, touch, swipe, click, double click, and voice input.

  The display control unit 622 causes the display unit 64 to display advertisement information corresponding to the display content of the timetable displayed on the display unit 64 together with the timetable. More specifically, the display control unit 622 causes the display unit 64 to display advertisement information corresponding to the display content of the timetable among the advertisement information received from the server 7 as described later.

  Here, the “display contents of the timetable” is information included in the timetable information such as time zone, arrival / departure time, day type, and the like. If the transportation schedule, congestion level, weather, etc. are displayed in the timetable, the “timetable display content” is information included in the fluctuation information such as the operation status, congestion level, weather, etc. Also good. The display control unit 622 causes the display unit 64 to display advertisement information using the display content of the timetable displayed on the display unit 64 as an advertisement output condition.

  The display control unit 622 may switch the advertisement information to be displayed on the display unit 64 in accordance with a user operation that changes the time or the time zone of the timetable displayed on the display unit 64. The user operation is, for example, a scroll operation that continuously changes the time or time zone of the timetable displayed on the display unit 64.

  In this case, the display control unit 622 may display the advertisement information on the display unit 64 after the scrolling of the timetable by the scroll operation is stopped. That is, the display control unit 622 may not display the advertisement information on the display unit 64 during scrolling. Thereby, it is possible to prevent the advertiser from being charged for the advertisement display with low advertisement effect during scrolling. The advertisement information displayed when the scroll is stopped is an advertisement according to the time or the time zone of the timetable displayed on the display unit 64 when the scroll is stopped.

  The display control unit 622 is not limited to controlling the content displayed on the display unit 64, but may control the content displayed on an external display unit connected to the terminal device 6 by wire or wirelessly. Good.

  The display control unit 622 may display the advertisement information in an area adjacent to the display area of the timetable, or may display the advertisement information in the display area of the timetable.

  Next, the server 7 will be described. As illustrated in FIG. 4, the server 7 includes a communication unit 71, a control unit 72, and a storage unit 73.

  The communication unit 71 is an interface for transmitting and receiving information between the terminal device 6 and the server 7 via the communication network 4.

  The control unit 72 includes a timetable acquisition unit 721 and an advertisement acquisition unit 722. The timetable acquisition unit 721 and the advertisement acquisition unit 722 will be described in detail later. In the present embodiment, each unit of the control unit 72 is realized by a processor in the server 7 executing a predetermined program. The control unit 72 may include a route search unit (not shown) that searches for a travel route from the departure point to the destination based on the route search condition received from the terminal device 6.

  The storage unit 73 is a fixed data storage composed of a hard disk, a nonvolatile semiconductor memory, or the like, and stores various databases described later. Note that the storage unit 73 is not necessarily provided in the server 7 and may be provided in another device that is communicably connected via a communication network.

  The storage unit 73 includes a placement information database 731 and a timetable database 732. The placement information database 731 and the timetable database 732 are not limited to being stored in the same storage device, and may be stored separately in different storage devices. Further, the storage unit 73 may include a route network database (not shown) used when performing route search.

  The placement information database 731 is a database created by the database creation unit 321 described above, and has the same contents as the placement information database 331.

  The timetable database 732 is a database having timetable information of transportation facilities. For example, the timetable database 732 includes a plurality of timetable databases for each moving means type and transportation company. Each timetable database includes departure / arrival time information for each station, route, direction, and day type, for example.

  Here, the timetable acquisition unit 721 and the advertisement acquisition unit 722 will be described.

  The timetable acquisition unit 721 searches the timetable database 732 using timetable specifying information for specifying the timetable, and acquires timetable information corresponding to the timetable specifying information. For example, the timetable database 732 is searched using the information on the railway operator name, station name, route name, and direction as search keys, and timetable information that meets the search conditions is acquired.

  The advertisement acquisition unit 722 acquires advertisement information based on timetable information included in the timetable of the transportation facility. More specifically, the advertisement acquisition unit 722 searches the placement information database 731 using the timetable information acquired by the timetable acquisition unit 721 and acquires at least one advertisement information from the placement information database 731. Referring to the example of the placement information database in FIG. 2, when the timetable information includes information on the railway transportation company “J”, route “S”, and “Akabane”, the advertisement acquisition unit 722 displays the advertisement. The advertisement information with ID: C-8-02 and the advertisement information with advertisement ID: C-9-01 are acquired from the placement information database 731.

  Note that the advertisement acquisition unit 722 may acquire the advertisement information by searching the placement information database 731 based on the timetable specifying information used by the timetable acquisition unit 721 for the timetable search. In addition, when the link information indicating the location where the advertisement information is stored is stored in the advertisement information of the placement information database 731, the advertisement acquisition unit 722 accesses the advertisement storage location based on the link information and receives the advertisement information. To get.

<Operation of Information Processing System (First Embodiment)>
Next, an example of the processing operation of the information processing system 5 will be described with reference to the flowcharts of FIGS. 5A and 5B.

  First, the information receiving unit 621 of the terminal device 6 receives timetable specifying information for specifying a timetable (step S31). In this step, for example, when the user selects a station, route, and direction via the input unit 63 according to the user interface displayed on the display unit 64, the information reception unit 621 displays the station, route, and direction selected by the user as time. Accept as table identification information.

  After the timetable specifying information is received, the communication unit 61 of the terminal device 6 transmits the timetable specifying information to the server 7 (Step S32), and the communication unit 71 of the server 7 receives the timetable specifying information (Step S32). S41).

  After the timetable specifying information is received, the timetable acquisition unit 721 of the server 7 acquires timetable information from the timetable database 732 (step S42). More specifically, the timetable acquisition unit 721 searches the timetable database 732 using the timetable specifying information as a search key, thereby acquiring timetable information corresponding to the timetable specifying information.

  Next, the advertisement acquisition unit 722 acquires at least one advertisement information from the placement information database 731 (step S43). More specifically, the advertisement acquisition unit 722 acquires at least one piece of advertisement information by searching the placement information database 731 using a search key included in the timetable information or the timetable specifying information. For example, when the timetable information or the timetable specifying information includes information on the A route, the B station, and the C direction, the advertisement acquisition unit 722 displays all the advertisement information that uses the A route, the B station, and the C direction as an advertisement output condition. get. In addition, when using timetable specific information, you may perform step S43 before step S42.

  After the advertisement information is acquired, the control unit 72 of the server 7 transmits the timetable information acquired by the timetable acquisition unit 721 and the at least one advertisement information acquired by the advertisement acquisition unit 722 via the communication unit 71. Are transmitted to the terminal device 6 (step S44). And the terminal device 6 receives the timetable information and advertisement information which were transmitted from the server 7 (step S33).

  When the timetable information and the advertisement information are received, the display control unit 622 causes the display unit 64 to display the advertisement information corresponding to the display content of the timetable displayed on the display unit 64 together with the timetable (step S34). ). For example, when the user requests display of the timetable, when the specification is such that the timetable in the time zone including the current time is displayed first, the display control unit 622 displays a plurality of advertisement information received from the server 7 Among them, the display unit 64 displays advertisement information whose advertisement output condition is a time zone including the current time. In addition, when several advertising information corresponds, you may display in order, for example, and a thing with a high advertising unit price may be displayed.

  In the present embodiment, the timetable information and the advertisement information are transmitted from the server 7 to the terminal device 6. However, these pieces of information may be transmitted from different servers. That is, the timetable information may be transmitted from the first server having the timetable acquisition unit 721 to the terminal device 6, and the advertisement information may be transmitted from the second server having the advertisement acquisition unit 722 to the terminal device 6.

  Display examples of advertisement information according to the first embodiment will be described with reference to FIGS.

  In the screen example of FIG. 6, a timetable for the time zone (19:00 range) including the current time (19: 7) is displayed, and an advertisement AD1 related to the O station store of Yakitori OO is displayed. This advertisement AD1 corresponds to the advertisement ID: C-8-01 in the placement information database of FIG.

  Here, the display screen of the timetable of this embodiment will be described. First, in the display area R1, a station name, a route name, a direction name, and the like are displayed. Accordingly, the user can easily recognize which station, which route, and which direction the timetable displayed on the display unit 64 is.

  In the display area R2, tabs T1, T2, and T3 for setting the day type are displayed. In FIG. 6, a tab T1 indicating “weekdays” is selected. The tab T2 is a tab for displaying a timetable for Saturday, and the tab T3 is a tab for displaying a timetable for holidays (Sunday and public holidays). If “date and time designation” on the right side of the tab T3 is selected, the date and time of the displayed timetable can be designated.

  In the display area R3, the departure time of the train is displayed. By scrolling up and down by a user operation, other times and time zones can be browsed. An icon indicating the degree of congestion of the train is displayed on the right side of the departure time. Information on specific flights such as express and limited express is also displayed.

  In the display area R4, numbers (5, 6 to 23, 0) indicating time zones are displayed in the vertical direction. By selecting a number, a timetable corresponding to the number is displayed.

  Advertisement information is displayed in the display region R5. The display region R5 is not limited to the position shown in FIG. 6 (the lower part of the timetable), and can be set to an arbitrary position. Further, the display area R5 may be a movable area instead of a fixed area (that is, the displayed advertisement may move). When a plurality of advertisements are switched, the display area R5 may be moved according to the advertisement to be displayed.

  In the screen example of FIG. 7, a timetable at 23:00 is displayed, and an advertisement AD <b> 2 related to taxi dispatch is displayed. The advertisement AD2 corresponds to the advertisement ID: C-1-02 in the placement information database in FIG. In addition, in the screen example of FIG. 8, a timetable in the 20:00 range is displayed. The timetable includes a limited express (20:33 departure), and an advertisement AD3 related to reserved seat reservation for this limited express is displayed. The advertisement AD3 corresponds to the advertisement ID: C-3-01 in the placement information database in FIG. In the screen example of FIG. 9, a timetable of the bus stop “MA 2-chome” is displayed, and an advertisement AD4 related to the Super H time sale is displayed. The advertisement AD4 corresponds to the advertisement ID: C-10-01 in the placement information database in FIG.

  6 to 9, the correlation between the time zone of the timetable displayed on the display unit 64 and the product / service related to the advertisement is strong. Thus, by displaying the advertisement according to the time and time zone in which the user browsing the timetable is interested, it is possible to present an advertisement that facilitates a change in behavior to the user of the terminal device 6.

<Operation of Information Processing System (Modification of First Embodiment)>
Next, a modification of the processing operation of the information processing system 5 will be described with reference to the flowchart of FIG. 5C. In this modification, when the user changes the display time zone or the like by scrolling the timetable displayed on the terminal device 6, the advertisement is switched in conjunction therewith.

  Since the processing flow up to step S44 (transmission of timetable information and advertisement information) described with reference to FIG. 5A is the same, description thereof is omitted.

  The terminal device 6 receives the timetable information and the advertisement information transmitted from the server 7 (step S36). In this step, a plurality of advertisement information is received. And the display control part 622 displays a timetable on the display part 64 based on timetable information (step S37). At this time, in this embodiment, the advertisement information is not displayed on the display unit 64. Not limited to this, the display control unit 622 may display advertisement information that uses a predetermined time or time zone (for example, a time zone that is displayed first, a time zone that includes the current time, etc.) as an advertisement output condition.

  Thereafter, the control unit 62 determines whether or not the timetable is being scrolled by a user operation (step S38). This step is performed based on information received from the input unit 63 by the control unit 62. As a result of the determination, if scrolling is not in progress (S38: No), that is, if scrolling is stopped, the display control unit 622 displays an advertisement corresponding to the time or time zone currently displayed on the display unit 64. Information is displayed (step S39). On the other hand, if scrolling is in progress (S38: Yes), the display control unit 622 does not display advertisement information on the display unit 64 (that is, does nothing).

  FIG. 10 shows a screen transition example according to this modification. In the screen on the left side of FIG. 10, an advertisement AD51 (coffee shop advertisement) is displayed together with a timetable of 12:00. When the timetable is scrolled by a user operation and a timetable in the 18:00 range is displayed, an advertisement AD52 (salon advertisement) is displayed as shown in the center screen of FIG. Furthermore, when the timetable is scrolled by a user operation and a timetable in the 23 o'clock range is displayed, an advertisement AD53 (hotel reservation) is displayed.

  The display control unit 622 may cause the display unit 64 to display advertisement information corresponding to the time or time zone displayed on the display unit 64 at that moment even during scrolling.

  The user operation for changing the time or the time zone of the timetable displayed on the display unit 64 is not limited to the scroll operation, and may be, for example, selection of a screen switching button, swipe operation, or the like.

  As described above, in the present modification, the display control unit 622 switches advertisement information to be displayed on the display unit 64 in accordance with a user operation that changes the time or the time zone of the timetable displayed on the display unit 64. That is, the advertisement information is changed in conjunction with the change in the time information of the timetable displayed on the display unit 64. The advertisement information displayed on the display unit 64 uses the time zone or time of the displayed timetable as an advertisement output condition. Therefore, according to the present modification, an appealing advertisement can be presented at an appropriate timing to the user who browses the timetable.

  Moreover, according to this modification, it is possible to prevent the advertiser from being charged for the advertisement display with a low advertising effect by displaying the advertisement after the scrolling is stopped.

<Information Processing System (Second Embodiment)>
Next, an information processing system 5A according to the second embodiment will be described. In the present embodiment, not only the timetable information but also the above-described variation information is presented to the user of the terminal device 6 as the advertisement output condition. Hereinafter, the second embodiment will be described with a focus on differences from the first embodiment.

  As shown in FIG. 11, the information processing system 5 </ b> A includes a terminal device 6, a server 7, and a reservation server 8. The terminal device 6, the server 7, and the reservation server 8 are connected to be communicable with each other via the communication network 4.

  The configuration of the terminal device 6 is almost the same as that of the first embodiment. However, the display control unit 622 may display the update time of the variation information on the display unit 64 together with the advertisement information.

  The configuration of the server 7 is almost the same as that of the first embodiment. However, the advertisement acquisition unit 722 acquires advertisement information based on the fluctuation information. More specifically, the advertisement acquisition unit 722 searches the placement information database 731 using the timetable information and the variation information (or the timetable identification information and the variation information), and first advertisement output conditions related to the timetable information; Advertisement information that satisfies both of the second advertisement output conditions related to the fluctuation information is acquired.

  As shown in FIG. 11, the reservation server 8 includes a communication unit 81, a control unit 82, and a storage unit 83. The communication unit 81 is an interface for transmitting and receiving information to and from the terminal device 6 and the server 7 via the communication network 4.

  The control unit 82 includes a reception unit 821 that receives a request from an external device, and a reservation information acquisition unit 822 that acquires reservation information from the reservation information database 831 based on the request. In the present embodiment, each unit of the control unit 82 is realized by a processor in the reservation server 8 executing a predetermined program.

  The storage unit 83 is a fixed data storage composed of a hard disk, a nonvolatile semiconductor memory, or the like, and stores various databases described later. Note that the storage unit 83 is not necessarily provided in the reservation server 8, and may be provided in another device that is communicably connected via a communication network.

  The storage unit 83 includes a reservation information database 831. The reservation information database 831 is a database in which reservation information such as limited express trains, hotels or restaurants is stored.

  Note that a plurality of reservation servers 8 may be provided for each reservation information database 831, and each reservation server 8 may be connected to be able to communicate with the server 7.

<Operation of Information Processing System (Second Embodiment)>
Next, an example of the processing operation of the information processing system 5A will be described with reference to the flowchart of FIG. The overall flow described with reference to FIGS. 5A and 5B is the same as that of the first embodiment in this embodiment, and therefore, the advertisement information acquisition step (step S43) according to the difference will be described.

  First, the advertisement acquisition unit 722 acquires at least one candidate advertisement information based on the timetable information acquired in step S42 (step S431). The method for acquiring candidate advertisement information is the same as the method for acquiring advertisement information described in the first embodiment. The candidate advertisement information may be acquired based on the timetable specifying information.

  After acquiring the candidate advertisement information, the control unit 72 determines whether or not there is an advertisement output condition related to the reservation status (step S432). If there is no advertisement output condition related to the reservation status (S432: No), the candidate advertisement information is set as formal advertisement information (step S439A), and the process proceeds to step S44 described in the first embodiment.

  On the other hand, when there is an advertisement output condition related to the reservation status (S432: Yes), the control unit 72 transmits a reservation information request to the reservation server 8 (step S433). For example, when “available seats” is set in the reservation status as one of the advertisement output conditions as in the advertisement ID: C-3-02 in the placement information database shown in FIG. A reservation information request is transmitted to the reservation server 8 in order to obtain the reserved seat reservation status. And the reception part 821 of the reservation server 8 receives a reservation information request via the communication part 81 (step S434). Next, the reservation information acquisition unit 822 searches the reservation information database 831 and acquires the requested reservation information (step S435). Thereafter, the reservation server 8 transmits the acquired reservation information to the server 7 (step S436).

  Thereafter, the control unit 72 of the server 7 makes reservation information from the reservation server 8 (step S437). Then, based on the received reservation information, the control unit 72 determines whether or not the advertisement output condition related to the reservation status is satisfied (that is, whether or not there is a vacant seat) (step S438). As a result of the determination, if there is a vacant seat (S438: Yes), the candidate advertisement information acquired in step S431 is set as formal advertisement information (step S439A). On the other hand, if there is no vacant seat (S438: No), the candidate advertisement information is canceled (step S439B). After the processes of steps S439A and 439B, if there is other candidate advertisement information acquired in step S431, the processes of steps S432 to S439A and B are performed on the candidate advertisement information.

  The advertisement information acquired according to the processing flow of FIG. 12 is then transmitted to the terminal device 6. And as demonstrated by step S34 of 1st Embodiment, the display control part 622 displays the advertisement information according to the display content of the timetable displayed on the display part 64 on the display part 64 with the said timetable. Let

  Display examples of advertisement information according to the second embodiment will be described with reference to FIGS.

  In the screen example of FIG. 13, a timetable of 19:00 is displayed, and an advertisement AD6 related to a yakitori restaurant in front of O station is displayed. This advertisement AD6 corresponds to the advertisement ID: C-12-01 in the placement information database of FIG. The advertisement AD6 is displayed on the terminal device 6 because the reservation server 8 confirms that there is a vacant seat in the “Yakitori XX O station square store” by the above processing flow. By displaying “19 o'clock available” in the advertisement AD6, it becomes possible to further promote the behavior change of the user browsing the timetable.

  In the example screen shown in FIG. 14, a timetable of 19:00 is displayed, and an advertisement AD7 related to the salon is displayed. The advertisement AD7 corresponds to the advertisement ID: C-11-01 in the placement information database of FIG. The advertisement AD7 is displayed on the terminal device 6 because the reservation server 8 confirms that there is a vacancy in the “ABC salon O station square store” and that reservation is possible by the above processing flow. By displaying “19: 30—There is a vacancy” in the advertisement AD7, it becomes possible to further promote the behavior change of the user browsing the timetable.

  In the example screen shown in FIG. 15, a timetable in the 18:00 range is displayed, and an advertisement AD8 related to taxi dispatch is displayed. The advertisement AD8 corresponds to the advertisement ID: C-1-01 in the placement information database in FIG. The advertisement AD8 is displayed on the terminal device 6 because it has been confirmed by the railway operator J's server (corresponding to the reservation server 8 described above) that a delay has occurred on the route C. The advertisement AD8 displays that the C line is being put off for driving. Thus, by displaying the advertisement relating to the alternative moving means together with the delay information, it becomes possible to further promote the behavior change of the user of the terminal device 6.

  In the advertisement AD8, the last update time is also displayed. As a result, the user can easily check whether the information is the latest information, and can easily determine whether to use the service related to the advertisement.

  The embodiment according to the present invention has been described above. In the above embodiment, the advertisement information corresponding to the display contents of the timetable is displayed on the timetable. However, POI (Point Of Interest) information may be displayed instead of the advertisement information. In this case, the server 7 includes a POI information acquisition unit instead of the advertisement acquisition unit 722. The POI information acquisition unit acquires at least one POI information by searching the POI information database stored in the storage unit 73 using the search key included in the timetable information or the timetable specifying information. The acquired POI information is transmitted to the terminal device 6. Then, the display control unit 622 of the terminal device 6 causes the display unit 64 to display POI information corresponding to the display content of the timetable displayed on the display unit 64 together with the timetable.

  According to such an embodiment, the user of the terminal device 6 can easily grasp spot information, event information, and the like of a station or its surroundings related to the timetable while browsing the timetable.

  Further, as in the modification of the first embodiment, the POI information to be displayed on the display unit 64 may be switched in accordance with a user operation for changing the time or time zone displayed on the timetable. Thereby, the user of the terminal device 6 can easily grasp spot information, event information, and the like of the station or its surroundings related to the timetable over time. As a result, for example, the user can discover an unknown spot or induce the user to drop in to the spot. Furthermore, the added value of the timetable can be increased.

  Further, the same advertisement output as described above may be performed on a screen other than the timetable. For example, when travel route information (route search result) indicating a travel route searched based on a route search condition is displayed on the display unit 64 of the terminal device 6, an advertisement based on time information included in the travel route information The information may be displayed on the display unit 64 together with the travel route information. The time information is, for example, departure time, transfer time, or arrival time. The time information may be a time zone including times such as departure time and arrival time.

  The placement information receiving unit 221 receives advertisement output condition information including time information included in the travel route information, and advertisement information to be displayed together with the route search result (travel route information) based on the advertisement output condition information. . The database creation unit 321 stores advertisement output condition information and advertisement information in association with each other.

  The advertisement acquisition unit 722 acquires advertisement information based on time information included in the travel route information. The display control unit 622 causes the display unit 64 to display advertisement information according to the display content of the travel route information displayed on the display unit 64 of the terminal device 6 together with the route information. That is, the terminal device 6 outputs an advertisement whose time information (time or time zone) included in the travel route information and displayed on the display unit 64 matches the time or time zone of the advertisement output condition. For example, when the departure time is displayed on the display unit 64, the advertisement information corresponding to the departure time is displayed, and when the arrival time is displayed on the display unit 64, the advertisement information corresponding to the arrival time is displayed. To do. Thereby, the advertisement which can be effectively appealed to the user who browses the movement route (route search result) can be presented.

  As in the case of the timetable, the display control unit 622 switches advertisement information to be displayed on the display unit 64 in accordance with a user operation for changing the time or time zone of the travel route information displayed on the display unit 64. May be. For example, when the user changes the part displayed on the display unit 64 of the travel route from the departure point to the destination by scrolling, the display control unit 622 starts at the beginning. The advertisement information corresponding to the departure time is displayed on the display unit 64, then the advertisement information corresponding to the transfer time is displayed, and finally the advertisement information corresponding to the arrival time is displayed.

  At least a part of the information processing system described in the above-described embodiment may be configured by hardware or software. When configured by software, a program for realizing at least a part of the functions of the information processing system may be stored in a recording medium such as a flexible disk or a CD-ROM, and read and executed by a computer. The recording medium is not limited to a removable medium such as a magnetic disk or an optical disk, but may be a fixed recording medium such as a hard disk device or a memory.

  Further, a program that realizes at least a part of the functions of the information processing system may be distributed via a communication line (including wireless communication) such as the Internet. Furthermore, the program may be distributed through being stored in a recording medium via a wired line or a wireless line such as the Internet in a state where the program is encrypted, modulated, or compressed.

  Furthermore, the information processing system may be caused to function by one or a plurality of information processing apparatuses. When a plurality of information processing apparatuses are used, one of the information processing apparatuses may be a computer, and the function may be realized as at least one means of the information processing system by the computer executing a predetermined program.

  Based on the above description, those skilled in the art may be able to conceive additional effects and various modifications of the present invention, but the aspects of the present invention are not limited to the individual embodiments described above. . Various additions, modifications, and partial deletions can be made without departing from the concept and spirit of the present invention derived from the contents defined in the claims and equivalents thereof.

DESCRIPTION OF SYMBOLS 1 Advertisement placement system 2 Placement terminal 21 Communication part 22 Control part 221 Placement information reception part 23 Input part 24 Display part 3 Server 31 Communication part 32 Control part 321 Database creation part 33 Storage part 331 Placement information database 4 Communication networks 5, 5A Information Processing system 6 Terminal device 61 Communication unit 62 Control unit 621 Information reception unit 622 Display control unit 63 Input unit 64 Display unit 7 Server 71 Communication unit 72 Control unit 721 Timetable acquisition unit 722 Advertisement acquisition unit 73 Storage unit 731 Manufacture information database 732 Timetable database 8 Reservation server 81 Communication unit 82 Control unit 821 Reception unit 822 Reservation information acquisition unit 83 Storage unit 831 Reservation information database AD1, AD2, AD3 Advertisement R1, R2, R3, R4, R5 Display area T1, T2, T3 Tab

Claims (18)

Advertisement acquisition means for acquiring advertisement information based on timetable information included in a timetable of a transportation facility or timetable specifying information for specifying the timetable;
Display control means for causing the display means to display advertisement information according to the display contents of the timetable displayed on the display means, together with the timetable;
An information processing system comprising:   The said display control means switches the advertisement information displayed on the said display means with the user operation which changes the time or time slot | zone of the timetable displayed on the said display means. Information processing system. The user operation is a scroll operation for continuously changing the time or time zone of the timetable displayed on the display means,
The information processing system according to claim 2, wherein the display control unit causes the display unit to display the advertisement information after scrolling of the timetable by the scroll operation is stopped.   The information processing system according to claim 1, wherein the timetable information includes at least one of a departure / arrival time of the transportation facility and a time zone including the departure / arrival time.   The said timetable information contains at least any one among a moving means classification, a station, a traffic provider, a route, the direction, a flight, and a day classification, The Claim 1 characterized by the above-mentioned. Information processing system.   The information processing system according to claim 1, wherein the advertisement acquisition unit acquires the advertisement information based on variation information that may vary with time.   The information processing system according to claim 6, wherein the fluctuation information includes information related to at least one of an operation status, a reservation status, a congestion level, and weather of the transportation facility.   The information processing system according to claim 6 or 7, wherein the display control means causes the display means to display an update time of the variation information together with the advertisement information. An information processing program executed in a terminal device communicably connected to a server,
The server has advertisement acquisition means for acquiring advertisement information based on timetable information included in a timetable of transportation,
The information processing program includes a computer,
An information processing program for causing advertisement information corresponding to display contents of the timetable displayed on the display means to function as display control means for causing the display means to display the information together with the timetable. Computer
An information processing program for causing an advertisement acquisition unit to acquire advertisement information based on timetable information included in a timetable of a transportation facility. An information processing system including a plurality of computers connected to be communicable,
An advertisement acquisition means for acquiring advertisement information based on timetable information included in a timetable of transportation;
Display control means for causing the display means to display advertisement information according to the display contents of the timetable displayed on the display means, together with the timetable;
In order to make the information processing system equipped with
An information processing program for causing at least one of the computers to function as at least one of the means. In order to cause the information processing system according to any one of claims 1 to 8 to function by a plurality of computers connected in a communicable manner,
An information processing program for causing one of the computers to function as at least one of each means in the information processing system according to any one of claims 1 to 8.   The information processing program for functioning a computer as at least one of each means in the information processing system in any one of Claims 1-8. By a plurality of information processing devices connected to be able to communicate,
An advertisement acquisition means for acquiring advertisement information based on timetable information included in a timetable of transportation;
Display control means for causing the display means to display advertisement information corresponding to the display content of the timetable displayed on the display means together with the timetable;
In order to construct an information processing system equipped with
An information processing apparatus comprising at least one of the above means. Computer
Advertisement acquisition means for acquiring advertisement information based on timetable information included in a timetable of a transportation facility, and advertisement information corresponding to display contents of the timetable displayed on display means, together with the timetable, the display means Display control means for displaying on
Information processing program to function as An advertisement acquisition means for acquiring advertisement information based on timetable information included in a timetable of transportation;
Display control means for causing the display means to display advertisement information corresponding to the display content of the timetable displayed on the display means together with the timetable;
An information processing method comprising: (Terminal device claims)
An information processing apparatus comprising: display control means for causing the display means to display advertisement information corresponding to the display contents of the timetable displayed on the display means together with the timetable.   An information processing program for causing a computer to function as display control means for displaying advertisement information corresponding to display contents of a timetable displayed on a display means together with the timetable on the display means.