JP2021105855A - Information processing system, information processing method and terminal program - Google Patents

Abstract

To realize a service capable of effectively collecting customers.SOLUTION: An information processing system according to the present application includes a terminal device used by a user and an information processing device. The terminal device has a transmission unit that transmits to the information processing device in response to an operation of the user, store visit information indicating that the user has visited the store presented by a predetermined customer attraction service. The information processing device has a calculation unit that calculates the number of visitors based on the store visit information, and calculates a fee according to the number of visitors to the store as a fee charged to the store, and a granting unit that grants benefits to the user based on the transmission of the store visit information by the user.SELECTED DRAWING: Figure 5

Description

The present invention relates to an information processing system, an information processing method and a terminal program.

Conventionally, it is possible to provide users with information on whether or not there are vacant seats in the store, and if there are no vacant seats, information such as the number of people waiting and waiting time (information on congestion status), and real-time images of the store. A technique for supporting the search for a store by conveying the atmosphere has been proposed (Patent Document 1).

Japanese Unexamined Patent Publication No. 2004-220150

However, it is not always possible to realize a service that can effectively create customers with the above-mentioned conventional technology. For example, in the above-mentioned conventional technique, a reservation for the reservation menu is accepted by transmitting the reservation menu of the store to the customer. Then, in the above-mentioned conventional technique, when the number of waiting orders in the reservation reaches a preset number, a predetermined amount is settled between the store and the customer, and after the service is provided, the predetermined amount settled from the service price at the time of reservation is used. Have the customer pay the difference.

As described above, the above-mentioned conventional technique reduces the damage to the store due to the cancellation of the reservation, and has little merit on the user side. Therefore, it is not always possible to realize a service that can effectively create customers with the above-mentioned conventional technology.

The information processing system according to the present application is an information processing system including a terminal device used by a user and an information processing device, and the terminal device is provided with a predetermined customer attraction service according to the operation of the user. It has a transmission unit that transmits store visit information indicating that the user has visited the presented store to the information processing device, and the information processing device is the number of visitors calculated based on the store visit information. A calculation unit that calculates a fee according to the number of visitors to the store as a fee charged to the store, and a granting unit that grants the user a privilege due to the transmission of the store visit information by the user. It is characterized by having and.

According to one embodiment, it is possible to realize a service that can effectively create customers.

FIG. 1 is a diagram showing an example of a customer attraction service according to an embodiment. FIG. 2 is a diagram showing an example of information processing according to the embodiment. FIG. 3 is a diagram showing an example (1) of a modified example according to the embodiment. FIG. 4 is a diagram showing an example (2) of a modified example according to the embodiment. FIG. 5 is a diagram showing a configuration example of the information processing system according to the embodiment. FIG. 6 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram showing a configuration example of the information processing device according to the embodiment. FIG. 8 is a sequence diagram showing a privilege granting processing procedure by the information processing system according to the embodiment. FIG. 9 is a sequence diagram showing a billing processing procedure by the information processing system according to the embodiment. FIG. 10 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device.

Hereinafter, an information processing system, an information processing method, and a mode for carrying out a terminal program (hereinafter referred to as “the embodiment”) according to the present application will be described with reference to the drawings. The information processing system, information processing method, and terminal program according to the present application are not limited by this embodiment. Further, in the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[1. Information processing overview]
First, an outline of information processing performed by the information processing system according to the embodiment will be described with assumptions. For example, there is a customer attraction service (for example, a gourmet site) that assists users in finding a store by presenting various information about the store. In such a customer attraction service, for example, the user presents more desired store information, and also serves as a reservation service to aim at effectively attracting customers to the store, but this alone is not always effective. It is not always possible to create customers. Therefore, in the information processing system according to the embodiment, the user who actually visited the store is detected through the predetermined customer attraction service, and the incentive is given to the user who visits the store, so that the predetermined customer attraction service will be used in the future. Realize the cycle of visiting the store. In this way, the information processing system according to the embodiment is intended to realize a customer attraction service capable of effectively attracting customers to creating customers. An example of information processing according to the embodiment will be described with reference to FIGS. 2 to 4.

[2. Information processing system]
Prior to the description of FIGS. 2 to 4, the information processing system according to the embodiment will be described first with reference to FIG. FIG. 5 is a diagram showing a configuration example of the information processing system 1 according to the embodiment. As shown in FIG. 5, the information processing system 1 according to the embodiment includes a terminal device 10, an external device 60, an information processing device 100, and a payment device 200. The terminal device 10, the external device 60, the information processing device 100, the payment device 200, and the network N are connected so as to be able to communicate by wire or wirelessly.

The terminal device 10 is an information processing terminal used by the user. The terminal device 10 is, for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital Assistant), or the like. For example, the terminal device 10 transmits to the information processing device 100 the store visit information indicating that the user has visited the store presented by the predetermined customer attraction service in response to the user's operation.

The external device 60 is a server device that charges a fee to a store that is the target of billing according to a billing process performed with the information processing device 100 according to the embodiment. The fee will be described later.

The payment device 200 is a server device corresponding to a predetermined payment service (hereinafter, may be referred to as "payment service KSV"). The processing performed between the information processing device 100 and the payment device 200 will be described later with reference to FIG.

The information processing device 100 is a server device that performs information processing according to the above-described embodiment. Specifically, when the information processing device 100 receives the store visit information transmitted by the terminal device 10, it calculates the number of store visitors corresponding to the store visit information based on the store visit information, and responds to the calculated number of visitors. The fee is calculated as the fee charged to this store. In addition, the information processing device 100 gives this user a privilege due to the transmission of store visit information by the user. Further, the information processing device 100 determines whether or not the user has visited the store based on the usage status of the user for the predetermined customer attraction service, and transmits the determination result to the terminal device 10 to the terminal device 10. On the other hand, a predetermined control process is performed.

Further, in the following embodiment, the customer attraction service GSV is illustrated as an example of the predetermined customer attraction service. The customer attraction service GSV is a customer attraction service according to the embodiment, and the information processing device 100 is a server device corresponding to the customer attraction service GSV. On the other hand, the server device corresponding to the customer attraction service GSV is a server device other than the information processing device 100, and the information processing device 100 may cooperate with this server device, but the explanation is simplified. Therefore, in this embodiment, the former example is adopted. Further, the business owner who manages and operates the customer attraction service and the business owner who operates and manages the information processing apparatus 100 may be the same or different.

[3. About terminal programs]
The terminal device 10 operates according to the control of the terminal program according to the embodiment. Then, the terminal program according to the embodiment is an application corresponding to the customer attraction service GSV (hereinafter, may be referred to as "application AP"). Therefore, it is assumed that the application AP is pre-installed in the terminal device 10. Further, as a result, the terminal device 10 executes the information processing according to the following embodiment under the control of the application AP.

Specifically, the terminal device 10 transmits to the information processing device 100 the store visit information indicating that the user of the own device has visited the store presented by the customer attraction service GSV in response to the user's operation. For example, in the terminal device 10, when it is determined that a user who has performed a store search using the customer attraction service GSV has visited one of the stores presented as the search result, the user visits this store. The store visit information indicating that the item has been sent is transmitted to the information processing device 100. Further, for example, when it is determined that a user who has made a store reservation using the customer attraction service GSV has visited the reserved store, the terminal device 10 indicates that the user has visited the store. Information is transmitted to the information processing device 100. For this reason, when it is determined that the user who has used the customer attraction service GSV has visited a store handled by the customer attraction service GSV, the terminal device 10 means that the user has visited this store. The store visit information indicating the above is transmitted to the information processing apparatus 100.

This will be described in more detail. The information processing device 100 determines whether or not the user has visited the store targeted by the customer attraction service GSV based on the usage status of the user for the customer attraction service GSV. For example, the information processing device 100 determines whether or not the manifestation of intention (check-in) indicating that the customer has visited the target store in the customer attraction service GSV is performed using the customer attraction service GSV, and the manifestation of intention is displayed. If it is determined that the service has been performed, it is determined that the store user has visited the store. As an example, the information processing device 100 indicates that the user has visited this store in this store based on the location information of the store targeted by the customer attraction service GSV and the location information of the user. Determine whether or not the intention has been expressed. The information processing device 100 responds to the terminal device 10 with the determination result by performing such a store visit determination process.

Then, when it is determined that the user has visited the store, the terminal device 10 controls the terminal device 10 so that the user can transmit the store visit information. For example, the terminal device 10 controls the store visit information so that it can be read from the code information installed in the store according to the control of the application AP. For example, the terminal device 10 turns on the camera function CM corresponding to the application AP according to the control of the application AP, so that the user can capture the code information by using the camera function.

Further, the terminal device 10 dynamically controls the mutual communication with a predetermined sensor (for example, a beacon) installed in the store according to the control of the application AP, so that the store visit information is dynamically irrespective of the user's operation. May be sent. For example, the terminal device 10 performs mutual communication with a predetermined sensor by turning on the short-range wireless communication function NFC according to the control of the application AP. Then, the terminal device 10 transmits the store visit information acquired by mutual communication to the information processing device 100.

[4. About customer attraction service]
From here, the customer attraction service GSV according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of a customer attraction service GSV according to an embodiment. The customer attraction service GSV is a service that supports the search for a store, and provides the user with store information indicating a store according to the user's information (for example, the user's location information or the search condition entered by the user) as a search result. Present. That is, the information processing device 100 performs a store search based on the user's information (for example, the user's location information and the search conditions input by the user), and uses the store information indicating the searched store as the search result. It is displayed on the terminal device 10 of the person.

For example, a store that is a member of the customer attraction service GSV is provided with a photographing device (for example, a camera) that photographs the inside of the store. Then, the camera captures the inside of the store in real time, and transmits the captured images obtained by the photographing to the information processing device 100 one by one. As a result, the information processing device 100 searches for a store located around the user's current position, and for each searched store, based on the captured image sent from the photographing device of the store, the information processing device 100 searches for the store. Calculate the degree of congestion. Then, the information processing device 100 displays the map information around the user in a form in which an index mark indicating the congestion status of each searched store is superimposed. For example, as shown in FIG. 1, the information processing device 100 is color-coded according to the degree of congestion with respect to the position on the map information around the user and corresponding to the location of the searched store. Display the index mark. As a result, the user can easily grasp which of the stores existing around him / her is vacant and which is congested, so that he / she can easily search for a vacant store. Can be done. Further, from such a thing, it can be said that the customer attraction service GSV according to the embodiment is a service that supports the store search by presenting the congestion status of each store.

The customer attraction service GSV according to the embodiment is not limited to such a service, and provides store information indicating a store that matches the search conditions (“store for the second party”, etc.) related to the intended use, for example. You may. In such a case, the information processing apparatus 100 estimates information about the usage of the store based on the captured image of the store for each store. In such a state, when the information processing apparatus 100 receives a search condition related to the usage purpose from the user, the information processing apparatus 100 presents store information indicating a store in which the usage usage matching the accepted search condition is estimated. Further, for example, the information processing device 100 can be used at the usage date and time indicated in the usage conditions based on the photographed image of the store and the reservation information among the stores whose usage is estimated to meet the search conditions. You may select a presumed store and provide the user with the store information of the selected store.

Further, the customer attraction service GSV according to the embodiment may also use a reservation service that accepts reservations to any store from the presented stores. Further, according to the above example, the information processing device 100 according to the embodiment provides a service to the user by performing information processing corresponding to the customer attraction service GSV, but the processing is performed by the information processing device. It may be performed by a server device other than 100.

From here on, the customer attraction service GSV according to the embodiment will be described in more detail with reference to FIG. 1 as a service that supports the search for a store by presenting the congestion status of each store. Further, in such an example, user U1 is given as an example of a user.

First, in the example of FIG. 1, the user U1 transmits a search condition (for example, "current position") to the information processing device 100 corresponding to the customer attraction service GSV via the application AP. Further, as a result, on the display screen D of the terminal device 10 of the user U1, the map information MP1 around the current position of the user U1 is an index mark indicating the congestion status of each store existing around the current position of the user U1. The map information MP1 in which is superimposed and displayed is displayed. In other words, on the display screen D of the terminal device 10, index marks indicating the congestion status of each store are listed as store information of each store.

In such a state, the user U1 can search for a store he / she wants to visit, for example, based on the sense of distance from his / her current position and the congestion situation. For example, it is assumed that the user U1 selects the index mark AISH1 corresponding to the store SH1 because it is close and vacant. In such a case, the information processing apparatus 100 presents the user U1 with a detail screen C1 showing detailed information of the store SH1 in response to the selection of the index mark AISH1 corresponding to the store SH1.

Here, it is assumed that the user U1 actually visits the store SH1 because the interest in the store SH1 is increased by looking at the detail screen C1. When the user U1 wants to receive the privilege of visiting the store SH1 from the information processing device 100, the user U1 needs to indicate his / her intention to visit the store SH1 by using the customer attraction service GSV. Specifically, when the user U1 wants to receive the privilege of visiting the store SH1 from the information processing device 100, the user U1 needs to check in to the store SH1 by using the customer attraction service GSV. More specifically, the user U1 needs to use the customer attraction service GSV to transmit check-in information indicating that the user has checked in to the store SH1 to the information processing device 100.

For example, the user U1 transitions to the detail screen C1 by selecting the index mark AISH1 from the map information MP1, presses the check-in button BT displayed in the detail screen C1, and checks in to the information processing device 100. By transmitting the information, it is possible to virtually check in to the store SH1. In the example of FIG. 1, it is assumed that the user U1 has checked in to the store SH1 by pressing the check-in button BT.

Upon receiving the check-in information, the information processing device 100 performs a store visit determination process for determining whether or not the user U1 has visited the store SH1. Specifically, the information processing apparatus 100 determines whether or not the check-in button BT is pressed while the user U1 has visited the store SH1. Then, the information processing device 100 responds to the terminal device 10 of the user U1 with the determination result of the store visit determination process.

Then, when the information processing device 100 determines that the user U1 has visited the store SH1, the terminal device 10 controls the terminal device 10 so that the user U1 can transmit the store visit information using the own device. do. For example, the terminal device 10 controls the store visit information so that it can be read from the code information installed in the store SH1 according to the control of the application AP. For example, the terminal device 10 turns on the camera function CM corresponding to the application AP according to the control of the application AP, so that the user U1 can capture the code information using the camera function CM.

Further, the terminal device 10 dynamically visits the store regardless of the operation of the user U1 by controlling the mutual communication with a predetermined sensor (for example, a beacon) installed in the store SH1 according to the control of the application AP. Information may be sent. For example, the terminal device 10 performs mutual communication with a predetermined sensor by turning on the short-range wireless communication function NFC according to the control of the application AP. Then, the terminal device 10 transmits the store visit information acquired by mutual communication to the information processing device 100.

[5. An example of information processing according to an embodiment]
Next, an example of information processing according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing an example of information processing according to the embodiment. The information processing according to the embodiment is performed by the information processing system 1 (from FIG. 5) including the terminal device 10 and the information processing device 100. Further, in FIG. 2, the example of FIG. 1 shall be appropriately adopted. Specifically, in FIG. 2, as in the example of FIG. 1, the user U1 transmits a search condition (for example, the current location) to the information processing device 100 by using the customer attraction service GSV (application AP). Then, it is assumed that the store to be used is searched with the index mark indicating the congestion status displayed in a list as store information (* 1). In addition, the user U1 wants to use the store SH1 by a search operation (for example, selecting an index mark at a position of concern and checking the detailed screens of various stores), and visits the store SH1. Suppose that (* 2). Further, it is assumed that the user U1 accesses the detail screen C1 again and presses the check-in button BT when he / she visits the store SH1 in order to receive the privilege from the information processing device 100 (* 3). That is, it is assumed that the user U1 indicates the intention to visit the information processing device 100 by pressing the check-in button BT to transmit the check-in information to the information processing device 100.

The user U1 may press the check-in button BT with the number of visitors entered in the number of people input field AR included in the detail screen C1. For example, if a group including user U1 (for example, 5 or more people) visits the store, they can receive benefits according to the number of visitors, but for this reason, each person belonging to the group can check in or code. It is troublesome to have to image the information. In order to avoid such a situation, in the information processing device 100, when a group visits a store, if only one of them (for example, user U1) declares the number of visitors and checks in, the number of people entered is checked. It is a mechanism that is considered to have been done. In the example of FIG. 2, as a simple example, the user U1 causes the information processing apparatus 100 to transmit check-in information by pressing the check-in button BT with "1" entered in the number input field AR. It is assumed that the intention to visit the store is displayed to the information processing device 100.

In such a manifestation of intention, when the terminal device 10 detects that the check-in button BT is pressed by the user U1, for example, the store ID “SH1” that identifies the store SH1 and the user ID “SH1” that identifies the user U1 "U1-1" is transmitted to the information processing apparatus 100 (step S11). It is assumed that the user ID transmitted here is, so to speak, a user ID dedicated to the customer attraction service GSV, which is issued by the customer attraction service GSV.

When the information processing device 100 receives the check-in information (step S12), the information processing apparatus 100 executes a store visit determination process for determining whether or not the user U1 has visited the store SH1 (step S13). For example, the information processing device 100 determines whether or not the user U1 has visited the store SH1 based on the usage status of the user U1 for the customer attraction service GSV. As a simple example, the information processing apparatus 100 can detect the manifestation of intention that the user U1 has visited the store SH1 by receiving the check-in information corresponding to the user U1. It may be determined whether or not the customer has visited the store SH1. For example, when the information processing device 100 can detect the manifestation of intention that the user U1 has visited the store SH1 by receiving the check-in information corresponding to the user U1, the user U1 has visited the store SH1. It is determined that it has been done.

Further, the information processing device 100 may also use the position information of the user U1 in order to improve the accuracy of the store visit determination process. For example, the information processing device 100 performs a manifestation of intention that the user U1 has visited the store SH1 while the user U1 has visited the store SH1 by matching the location information of the store SH1 with the location information of the user U1. By determining whether or not the user U1 has visited the store SH1, it is determined whether or not the user U1 has visited the store SH1. For example, when the location information of the store SH1 and the location information of the user U1 match, the information processing device 100 intends to indicate that the user U1 has visited the store SH1 while the user U1 has visited the store SH1. It is determined that the display has been performed. That is, the information processing device 100 determines that the user U1 has visited the store SH1. Further, in order to perform such a store visit determination process, the terminal device 10 may transmit check-in information including GPS-derived position information in step S11, for example.

Further, in the present embodiment, the store visit determination process is performed by the information processing device 100, but may be performed by the terminal device 10. For example, when the terminal device 10 detects that the check-in button BT included in the detail screen C1 is pressed, it may determine that the user U1 has visited the store SH1. Further, when the terminal device 10 detects that the check-in button BT included in the detail screen C1 is pressed, the user U1 matches the location information of the store SH1 with the location information of the user U1. It may be determined whether or not the customer has visited the store SH1.

Returning to the description of FIG. The information processing device 100 responds to the terminal device 10 with the determination result in the store visit determination process (step S14). Then, the terminal device 10 receives the determination result (step S15), and controls the own device so that it can transmit the store visit information indicating that the user U1 has visited the store SH1 according to the determination result (step S16). ). In FIG. 2, it is assumed that the information processing device 100 determines that the user U1 has visited the store SH1. Then, the transmission control unit 15d (FIG. 6) realized by deploying the application AP in the terminal device 10 provides store visit information indicating that the user U1 has visited the store SH1 using the terminal device 10. It is controlled so that it can be transmitted to the information processing apparatus 100. For example, the transmission control unit 15d turns on the camera function CM corresponding to the application AP so that the user U1 can use the camera function CM to capture the code information installed in the store SH1. For example, the transmission control unit 15d automatically launches the camera function CM corresponding to the application AP so that the user U1 can capture the code information.

The code information referred to here may be a QR code (registered trademark) or a barcode. In the example of FIG. 2, it is assumed that the code information is a QR code. Further, in the example of FIG. 2, this QR code installed in the store SH1 is referred to as the QR code QR1. The QR code QR1 is code information (dedicated to the customer attraction service GSV) corresponding to the customer attraction service GSV.

Further, in such a state, the user U1 uses the camera function CM to image the QR code QR1. When the terminal device 10 detects the QR code QR1, it reads the store visit information from the QR code Q1 (step S17). The store visit information includes the store ID "SH1" that identifies the store SH1. Therefore, the terminal device 10 is an information processing device that processes store visit information including the store ID "SH1" that identifies the store SH1, the user ID "U1-1" that identifies the user U1 in the customer attraction service GSV, and the number of visitors "1". It is transmitted to 100 (step S18). For example, the second transmission unit 15e (FIG. 6) realized by deploying the application AP in the information processing device 100 has a store ID “SH1” that identifies the store SH1 and a user ID “U1-1”. , The store visit information including the number of visitors "1" is transmitted to the information processing device 100.

Here, in step S16, the transmission control unit 15d dynamically visits the store regardless of the operation of the user U1 by controlling the mutual communication with a predetermined sensor (for example, a beacon) installed in the store SH1. Information may be controlled to be transmitted. For example, the transmission control unit 15d realizes mutual communication with a predetermined sensor by turning on the short-range wireless communication function NFC. When controlled in this way, the second transmission unit 15e acquires store visit information by mutual communication, for example, and transmits the acquired store visit information to the information processing device 100. In this way, when a configuration in which store visit information is automatically transmitted is adopted, the terminal device 10 of each user automatically transmits the store visit information, so that the number of visitors cannot be entered on, for example, a detail screen. It is preferable to keep it.

When the information processing device 100 receives the store visit information (step S19), the information processing device 100 adds the number of visitors this time to the "number of visitors" corresponding to the store SH1 (store ID "SH1") in the store information storage unit 123 (step S20). ).

Next, the information processing device 100 performs a privilege control process for controlling the privilege given to the user U1 (step S21). Specifically, since the information processing device 100 will transmit the store visit information in response to the operation of the user U1, the privilege control process for controlling the privilege given to the user U1 as this privilege is performed. The privilege control process is performed by, for example, the privilege control unit 136 (FIG. 7).

For example, the information processing device 100 performs a privilege control process for determining what kind of privilege is to be given to the user U1 and the privilege to be given. For example, the information processing device 100 determines the privilege according to the number of visitors. Assuming that the privilege is a coupon, the information processing device 100 determines a coupon having a higher discount rate as a coupon to be granted as the number of visitors increases. Further, assuming that the privilege is a point, the information processing apparatus 100 determines that the larger the number of visitors, the higher the point with respect to the reference point as the point to be granted. In the example of FIG. 2, the information processing device 100 determines the above-mentioned privilege based on the number of visitors "1" included in the store visit information. Further, the information processing device 100 may determine a privilege that can be used only in the store SH1 as a privilege to be granted.

Next, the information processing device 100 grants the privilege determined in the privilege control process to the user U1 (step S22). Specifically, the information processing device 100 transmits the privilege determined by the privilege control process to the terminal device 10 of the user U1. For example, when the privilege is a coupon, the information processing device 100 transmits this coupon to the terminal device 10. As a result, the terminal device 10 acquires the privilege from the information processing device 100 (step S23).

Further, the information processing device 100 uses the user U1 (user ID "U1-") in the store visit information storage unit 122 so that the user U1 can obtain a coupon from the information processing device 100 at an arbitrary timing via, for example, the customer attraction service GSV. In the "privilege information" corresponding to 1)), privilege information indicating the privilege determined by the privilege control process may be registered. For this reason, the process of granting the privilege includes the concept of transmitting the privilege to the terminal device 10 and the concept of registering the privilege in the storage unit.

Further, in the example of FIG. 2, the information processing apparatus 100 calculates a fee charged to the store SH1, which is a fee according to the "number of visitors" at the store SH1. For example, the information processing device 100 is based on the "number of visitors" for a predetermined period (for example, the latest one month) among the "number of visitors" corresponding to the store SH1 (store ID "SH1") in the store information storage unit 123. Then, the fee charged to the store SH1 is calculated. Since there is a possibility that the store SH1 will attract more customers due to the result of the customer attraction service GSV, the information processing device 100 calculates the fee charged to the store SH1.

For example, the information processing device 100 calculates the fee charged to the store SH1 by multiplying the number of visitors of the store SH1 by a predetermined amount (for example, 100 yen). Further, for example, the business owner of the information processing apparatus 100 receives a fee from the store SH1 and uses at least a part of the fee as a source of benefits given to the user. For this reason, the information processing apparatus 100 calculates, as a fee, a fee that is at least partly used as a source of benefits given to the user.

In addition, the information processing device 100 performs a billing process with the external device 60. For example, the information processing device 100 controls the external device 60 so that the fee calculated for the store SH1 is charged to the store SH1. The external device 60 charges a fee to the store SH1 according to the control by the information processing device 100.

As described above with reference to FIG. 2, the information processing system 1 according to the embodiment includes a terminal device 10 used by a user and an information processing device 100. Then, in the information processing system 1, the terminal device 10 transmits the store visit information indicating that the user has visited the store presented by the customer attraction service GSV to the information processing device 100. For example, when the terminal device 10 is determined to have certainly visited a store handled by the customer attraction service GSV in response to the check-in by using the customer attraction service GSV, the terminal device 10 is determined to have visited the store handled by the customer attraction service GSV. The user is controlled so that the privilege can be received from the information processing apparatus 100. For example, the terminal device 10 activates various functions in its own device so that the user can transmit store visit information.

Then, when the information processing device 100 receives the store visit information, the information processing device 100 calculates the number of visitors based on the store visit information, and a commission according to the number of visitors to the store as a commission charged to the store. In addition, the information processing device 100 gives the user a privilege due to the store visit information being transmitted by the user.

According to such an information processing system 1, among the users who have performed a specific operation (for example, called check-in), the users who actually come to the store via the customer attraction service GSV are given the privilege of checking in. Because of this, it is possible to effectively increase the motivation of users to visit the store and check in first. In addition, the information processing system 1 can acquire more store visit information according to the check-in as the user checks in, so that a larger fee can be charged to the store side. .. Since the fee is the source of the privilege, the information processing system 1 can enhance the content of the privilege if it becomes possible to charge a larger fee to the store side. As a result, since the information processing system 1 can realize a cycle of visiting the store using the customer attraction service GSV, it is possible to realize a service capable of effectively attracting customers to creating customers. Further, from such a thing, the information processing system 1 can realize a useful service for both the user side and the store side.

[6. Variations of information processing according to the embodiment]
The information processing system 1 according to the above embodiment may be implemented in various different forms other than the above embodiment. Therefore, another embodiment of the information processing system 1 will be described below.

[6-1. Cooperation with payment service]
In the above embodiment, in the information processing system 1, the information processing device 100 receives the store visit information read from the QR code for the customer attraction service GSV (QR code QR1 in the example of FIG. 2), thereby attracting customers service GSV. An example of giving a privilege that can be acquired via the corresponding application AP is shown. However, the information processing device 100 is a service different from the customer attraction service GSV, and when the store visit information read from the code information corresponding to the predetermined payment service is transmitted by the terminal device 10, this store visit information is used. As a privilege due to being transmitted, a privilege that can be used in a predetermined payment service may be given to the user.

This point will be described with reference to FIG. FIG. 3 is a diagram showing an example (1) of a modified example according to the embodiment. In the example of FIG. 3, a payment service KSV is given as an example of a predetermined payment service. Further, the payment device 200 is a server device corresponding to the payment service KSV. Further, FIG. 3 illustrates a variation of the privilege control process described in step S21 of FIG. 2 as a variation of information processing according to the embodiment. Further, the privilege control process described with reference to FIG. 3 is performed by, for example, the privilege control unit 136 (FIG. 7).

Further, in the example of FIG. 3, the user U1 has the QR code QR2 as the code information (dedicated to the payment service KSV) corresponding to the payment service KSV because the camera function CM is enabled in step S16 of FIG. It is assumed that an image has been taken. Then, when the terminal device 10 detects the QR code QR2, the terminal device 10 reads the store visit information from the QR code Q2. The store visit information also includes the store ID "SH1" that identifies the store SH1. Therefore, the terminal device 10 is an information processing device that processes store visit information including the store ID "SH1" that identifies the store SH1, the user ID "U1-2" that identifies the user U1 in the payment service GSV, and the number of visitors "1". Send to 100.

In such a state, when the information processing device 100 receives the store visit information, the information processing device 100 includes the user ID "U1-2" corresponding to the payment service KSV in the store visit information, so that the privilege corresponding to the payment service KSV is obtained. Perform control processing. For example, the information processing device 100 cooperates with the payment device 200 by using the user ID “U1-2” for the payment service KSV (step S21-1a). As shown in FIG. 3, the payment device 200 has a "user ID" that identifies a user who uses the payment service KSV, and "privilege information" that can be used only within the payment service KSV by the user identified by the "user ID". It has a privilege DB that stores the information in association with the above.

Therefore, the payment device 200 is registered in the privilege DB together with the user ID "U1-2" in response to the access (cooperation request) from the information processing device 100 including the user ID "U1-2" corresponding to the payment service KSV. Matching with the "user ID" that has been performed. Then, the payment device 200 establishes cooperation according to the matching result. For example, when the payment device 200 determines by matching that the user ID "U1-2" is registered in the privilege DB, the payment device 200 establishes cooperation with the information processing device 100.

Then, the information processing device 100 determines the privilege to be granted to the user U1 when the cooperation with the payment device 200 is established, and the payment device grants the determined privilege. Instruct 200 (step S21-2a). It is assumed that the information processing device 100 determines "500 pt" for the electronic money points that can be used in the payment service KSV. Then, the information processing device 100 instructs the payment device 200 to give "500 pt" to the user U1. In such a case, the payment device 200 registers "500pt" in the "privilege information" corresponding to the user ID "U1-2" that identifies the user U1 in the payment service KSV in the privilege DB.

As a result, the information processing system 1 can give benefits that can be used in the payment service used by the user, and thus can give benefits that are convenient for the user. Further, as a result, the information processing apparatus 100 can more effectively motivate the person to check in, and thus can realize a service capable of effectively attracting customers to creating customers.

[6-2. Control the award winning rate]
In the above embodiment, in the information processing system 1, the information processing device 100 shows an example of performing a privilege control process for determining a privilege to be granted. However, the information processing device 100 may control the winning rate of the privilege. Specifically, the information processing device 100 calculates the number of visits to the store by the user based on the store visit information, and controls the winning rate of the privilege for the user according to the calculated number of visits to the store. Then, the information processing device 100 draws a lottery with a controlled probability, and when the privilege is won by the user, the privilege is given to the user. This point will be described with reference to FIG. FIG. 4 is a diagram showing an example (2) of a modified example according to the embodiment.

Further, FIG. 4 illustrates a variation of the privilege control process described in step S21 of FIG. 2 as a variation of information processing according to the embodiment. Further, the privilege control process described with reference to FIG. 4 is performed by, for example, the privilege control unit 136 (FIG. 7).

First, each time the information processing device 100 acquires store visit information from the user's terminal device 10, the information processing device 100 obtains information such as which user visited which store when and when, based on the acquired store visit information. It is registered in the storage unit 122. FIG. 4 shows an example of the store visit information storage unit 122. In the example of FIG. 4, the store visit information storage unit 122 has items such as "user ID", "store visit date", "store visit store", and "privilege information".

The "user ID" indicates identification information that identifies a user who uses the terminal device 10 that has transmitted the store visit information. Further, the "user ID" is assumed to be identification information (dedicated to the customer attraction service GSV) corresponding to the customer attraction service GSV. Therefore, the user ID that identifies the user U1 shown in FIG. 2 corresponds to the user ID “U1-1” in the example of the store visit information storage unit 122 shown in FIG. The "store visit date" indicates the date and time when the user identified by the "user ID" visits the "store visit store". In the example of the store visit information storage unit 122 shown in FIG. 4, a conceptual symbol is used for the “store visit date”, but the official date and time are actually registered.

The "store visit" indicates identification information (store ID) that identifies the store that the user identified by the "user ID" visited on the "store visit date". The "privilege information" indicates privilege information indicating the privilege defined for the user identified by the "user ID".

That is, in the example of the store visit information storage unit 122 shown in FIG. 4, the user identified by the user ID "U1-1" shows an example of visiting the store "SH1" on the store visit date "DAY11". Further, in the example of the store visit information storage unit 122 shown in FIG. 4, an example in which the privilege indicated by the privilege information “CP1” is given to the user identified by the user ID “U1-1” is shown.

In such a state, when the information processing device 100 receives the store visit information from the terminal device 10 of the user U1 (step S19), the store visit information includes the store ID "SH1" and the user ID "U1-1". As a result, the number of times the user (user U1) identified by the user ID "U1-1" has visited the store (store SH1) identified by the store ID "SH1" is counted (step S21-). 1b). Specifically, the information processing device 100 refers to the store visit information storage unit 122, and counts the number of times the user U1 has visited the store SH1 so far. For example, the information processing device 100 counts the number of times the user U1 has visited the store SH1 so far during a predetermined period (for example, a month including the store visit information reception date).

Then, the information processing device 100 controls the winning rate of the privilege according to the counted number of visits to the store, and draws a lottery at the controlled winning rate (step S21-2b). For example, the information processing device 100 determines the privilege to be granted to the user U1 and controls the winning rate of the determined privilege to be granted. Then, the information processing device 100 controls the winning rate of the privilege to be granted, and draws the lottery at the controlled winning rate. For example, the information processing device 100 determines a higher winning rate with respect to the standard winning rate as the number of visits to the store increases, and draws a lottery of benefits to be granted at the determined winning rate.

Then, when the privilege is won as a result of the lottery, the information processing apparatus 100 grants the winning privilege to the user U1 (step S21-3b). If the result of the lottery is wrong, the information processing device 100 may set a privilege having a rank lower than the privilege at the time of winning as a privilege to be granted and grant the privilege. For example, if the privilege at the time of winning is a "500 yen discount coupon", the information processing device 100 determines the "100 yen discount coupon" as a privilege to be granted when the lottery is missed. , Although the rank is lowered, it is controlled to give all the benefits.

As a result, the information processing system 1 can effectively motivate the user to come back to the store. Further, as shown in FIG. 4, the store visit information storage unit 122 may store the “store visit day” in addition to the “store visit date” information. In this case, the store visit information storage unit 122 stores the day of the week when the store visits when the store visit information is received from the terminal device 10 of each user. Then, the information processing device 100 can be used on weekdays (for example, Monday) when the number of visitors is smaller than that of Saturday or Sunday, for example, when a user who tends to visit the store on Saturday or Sunday can be identified from "visit day". By giving this user a special benefit, it may be possible to encourage the creation of customers on weekdays (for example, Monday). In addition, if a user who tends to visit the store on weekdays other than Saturday or Sunday can be identified, this user can be given preferential benefits over the user who tends to visit the store on Saturday or Sunday to create customers on weekdays. It may be sustained.

[6-3. Utilization for marketing]
Further, the information processing apparatus 100 may register the analysis result as marketing data by performing marketing analysis based on the store visit information. For example, the information processing device 100 counts the "number of visitors" to the store for each store based on the store visit information of the store. In addition, the information processing device 100 counts the "number of visits" so far for each user who has visited the store. Then, the information processing device 100 calculates the repeat rate based on the "number of visitors" and the "number of visits". Further, the information processing device 100 analyzes the "visitor attribute tendency" indicating what kind of attribute tendency the visitor has based on the store visit information and the attribute information of the user who sent the store visit information. May be good.

Further, the information processing apparatus 100 registers the analysis result of the marketing analysis as described above in the store information storage unit 123. FIG. 4 shows an example of the store information storage unit 123. In the example of FIG. 4, the store information storage unit 123 has items such as "store ID", "number of visitors", "repeat rate", and "store visitor attribute tendency".

The "store ID" indicates identification information that identifies a store handled by the customer attraction service GSV. The "number of visitors" indicates the number of customers who have visited the store identified by the "store ID". According to the example of FIG. 2, when the information processing apparatus 100 receives the store visit information in step S19, the number of visitors this time is set to the "number of visitors" corresponding to the store SH1 (store ID "SH1") in the store information storage unit 123. Is added.

The "repeat rate" indicates the repeat rate of customers for the store identified by the "store ID". Taking the store SH1 as an example, the information processing device 100 has a predetermined period (for example, the latest one month) based on the "number of visitors" corresponding to the store SH1 (store ID "SH1") in the store information storage unit 123. Count the "number of visitors". In addition, the information processing device 100 counts the "number of visits" in the predetermined period for each user who has visited the store SH1 in the predetermined period (for example, the latest one month). Then, the information processing device 100 calculates the "repeat rate" of the store SH1 based on the "number of visitors" and the "number of visits".

The "store visitor attribute tendency" indicates the attribute tendency of the visitor to the store identified by the "store ID". Taking the store SH1 as an example, the information processing device 100 tends to have customers of what attributes visit the store SH1 based on the attribute information of the user who sent the store visit information corresponding to the store SH1. Analyze the tendency of visitor attributes to indicate the existence. In the example of FIG. 4, the information processing apparatus 100 has obtained the analysis result that the customer of "male in his thirties" and the "salaryman" tend to come to the store SH1 as customers.

Further, the information processing apparatus 100 performs marketing analysis and registers the analysis result as marketing data in the store information storage unit 123, thereby providing marketing data to the business partner company (for example, the business owner of the store). May be provided. As a result, the information processing apparatus 100 can support the marketing activity for the business partner company. Further, the information processing device 100 may present marketing data to the user via the customer attraction service GSV. For example, the information processing apparatus 100 may display the "repeat rate" on the detail screen. As a result, the information processing device 100 can present information effective for the store search to the user, so that the store search can be effectively supported. The marketing analysis as described above is performed by, for example, the analysis unit 138 (FIG. 7).

[7. Terminal device configuration]
Next, the terminal device 10 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram showing a configuration example of the terminal device 10 according to the embodiment. As shown in FIG. 6, the terminal device 10 includes a communication unit 11, an input unit 12, an imaging unit 13, an output unit 14, and an application control unit 15.

(About communication unit 11)
The communication unit 11 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 11 is connected to the network N by wire or wirelessly, and transmits / receives information to / from, for example, the information processing device 100.

(About the input unit 12, the imaging unit 13, and the output unit 14)
The input unit 12 is an input device that receives various operations from the user. For example, the input unit 12 is realized by a keyboard, a mouse, operation keys, or the like. The output unit 14 is a display device for displaying various information. For example, the output unit 14 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 10, the input unit 12 and the output unit 14 are integrated. Further, the output unit 14 corresponds to, for example, the display screen D shown in FIG. In addition, the imaging unit 13 corresponds to a camera function for capturing an image of an object.

(About control unit 130)
Returning to FIG. 6, in the application control unit 15, various programs stored in the storage device inside the terminal device 10 are executed by the CPU (Central Processing Unit), the MPU (Micro Processing Unit), etc. using the RAM as the work area. It is realized by. Further, the application control unit 15 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array). Further, the application control unit 15 is, for example, a control unit developed by executing the application AP.

As shown in FIG. 6, the application control unit 15 includes a display control unit 15a, a first transmission unit 15b, a reception unit 15c, a transmission control unit 15d, and a second transmission unit 15e, which will be described below. Realize or execute the functions and actions of information processing. The internal configuration of the application control unit 15 is not limited to the configuration shown in FIG. 6, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the application control unit 15 is not limited to the connection relationship shown in FIG. 6, and may be another connection relationship.

(About display control unit 15a)
The display control unit 15a displays store information about the store targeted by the customer attraction service GSV. For example, the display control unit 15a causes the output unit 14 (display screen D) to display the search results corresponding to the search conditions input by the user. In the example of FIG. 1, the display control unit 15a displays the map information around the user by superimposing an index mark indicating the congestion status of each store searched according to the search conditions. For example, the display control unit 15a displays a color-coded index mark according to the degree of congestion at a position on the map information around the user and corresponding to the location of the searched store. .. Further, for this reason, the display control unit 15a displays a list of index marks indicating the congestion status of each store as store information of each store.

Further, as shown in FIG. 1, the display control unit 15a displays a detailed screen showing detailed information of the store corresponding to the selected index mark when any of the displayed index marks is selected. Let me.

(About the first transmitter 15b)
The first transmission unit 15b transmits check-in information to the information processing device 100. When the first transmission unit 15b detects that the check-in button BT displayed on the detail screen is pressed, the first transmission unit 15b identifies the store ID of the store corresponding to the check-in and the user who pressed the check-in button BT. Check-in information including the ID is transmitted to the information processing apparatus 100. Since the user presses the check-in button BT as a manifestation of intention to visit the store, it can be said that the first transmission unit 15b transmits information indicating the manifestation of intention to visit the store.

(About receiver 15c)
The receiving unit 15c receives various information. For example, the receiving unit 15c receives various information from the information processing device 100. For example, the receiving unit 15c receives the determination result in the store visit determination process by the information processing device 100.

(About transmission control unit 15d)
The transmission control unit 15d can transmit store visit information according to a determination result (received by the reception unit 15c) that determines whether or not the user has visited the store based on the usage status of the user for the customer attraction service GSV. Control to state. For example, the transmission control unit 15d can transmit store visit information when it is determined that a user has visited the store because the manifestation of intention indicating that the store has been visited is made via the customer attraction service GSV. Control to the state. As an example, when the transmission control unit 15d determines that the manifestation of intention has been made in the store based on the location information of the store and the location information of the user, and thus determines that the user has visited the store, , Control the store visit information so that it can be sent.

For example, the transmission control unit 15d controls the terminal device 10 so that the store visit information can be read from the code information provided in the store so that the store visit information can be transmitted. Further, for example, the transmission control unit 15d controls mutual communication by the terminal device with a predetermined sensor provided in the store in a state where the store visit information can be transmitted.

(About the second transmitter 15e)
The second transmission unit 15e transmits the store visit information indicating that the user has visited the store presented by the customer attraction service GSV to the information processing device 100 in response to the user's operation. For example, the second transmission unit 15e transmits the store visit information indicating that the user has visited the store presented by the customer attraction service GSV to the information processing device 100 in response to the user checking in.

For example, the second transmission unit 15e transmits the store visit information to the information processing device 100 when the transmission control unit 15d controls the store visit information so that it can be transmitted. For example, when the store visit information is read from the code information by the terminal device 10 in response to the user's operation, the second transmission unit 15e transmits the read store visit information to the information processing device 100. Further, for example, when the terminal device 10 performs mutual communication with a predetermined sensor, the second transmission unit 15e transmits the store visit information based on the mutual communication to the information processing device 100.

[8. Information processing device configuration]
Next, the information processing apparatus 100 according to the embodiment will be described with reference to FIG. 7. FIG. 7 is a diagram showing a configuration example of the information processing device 100 according to the embodiment. As shown in FIG. 7, the information processing device 100 includes a communication unit 110, a storage unit 120, and a control unit 130.

(About communication unit 110)
The communication unit 110 is realized by, for example, a NIC or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from, for example, the terminal device 10, the external device 60, and the payment device 200.

(About storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 120 includes a user information storage unit 121, a store visit information storage unit 122, and a store information storage unit 123. The user information storage unit 121 stores various information (for example, attribute information) related to the user. The store visit information storage unit 122 and the store information storage unit 123 are as described with reference to FIG.

(About control unit 130)
Returning to FIG. 7, the control unit 130 is realized by executing various programs stored in the storage device inside the information processing device 100 by using the RAM as a work area by the CPU, MPU, or the like. Further, the control unit 130 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 7, the control unit 130 includes a first reception unit 131, a determination unit 132, a transmission unit 133, a second reception unit 134, a calculation unit 135, a privilege control unit 136, and a grant unit 137. And an analysis unit 138, and realizes or executes the functions and actions of information processing described below. The internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 7, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 130 is not limited to the connection relationship shown in FIG. 7, and may be another connection relationship.

(About the first receiver 131)
The first receiving unit 131 receives various information from the terminal device 10. For example, the first receiving unit 131 receives the check-in information transmitted by the first transmitting unit 15b of the terminal device 10.

(About judgment unit 132)
The determination unit 132 performs a store visit determination process for determining whether or not the user has visited the store presented by the customer attraction service GSV. For example, when the check-in information is received by the first receiving unit 131, the determination unit 132 is identified by the check-in information based on the usage status of the customer attraction service GSV by the user who transmitted the check-in information. It is determined whether or not this user has visited the store.

For example, when the determination unit 132 can detect that a manifestation of intention indicating that the store has been visited to the store identified by the check-in information has been made, that is, when the check-in information is received, the determination unit 132 identifies the store by the check-in information. It is determined that the user has visited the store.

Further, for example, the determination unit 132 makes an intention in a state where the user is visiting the store by matching the location information of the store identified by the check-in information with the location information of the user who transmitted the check-in information. It may be determined whether or not the user has visited the store by determining whether or not the display has been performed. For example, when the location information of the store and the location information of the user match, the determination unit 132 determines that the user has made a manifestation of intention while visiting the store. That is, the determination unit 132 determines that the user has visited the store.

(About transmitter 133)
The transmission unit 133 transmits the determination result by the determination unit 132 to the terminal device 10 that has transmitted the check-in information.

(About the second receiver 134)
The second receiving unit 134 receives the store visit information indicating that the user has visited the store presented by the customer attraction service GSV. For example, the second receiving unit 134 receives the store visit information transmitted by the second transmitting unit 15e of the terminal device 10. For example, the second receiving unit 134 receives store visit information including at least identification information (store ID) that identifies the store.

(About calculation unit 135)
The calculation unit 135 calculates the number of visitors to the store for each store based on the store visit information received by the second reception unit 134. Then, the calculation unit 135 calculates a fee according to the number of visitors as a fee charged to the store based on the calculated number of visitors. For example, the calculation unit 135 calculates the fee by multiplying the number of visitors by a predetermined amount. Further, for example, the calculation unit 135 calculates, as a fee, a fee for which at least a part of the fee is a source of benefits.

In the example of FIG. 2, when the calculation unit 135 receives the store visit information, the store information storage unit 123 adds the number of visitors this time to the "number of visitors" corresponding to the store SH1 (store ID "SH1"). , Calculate the latest number of visitors. Further, when the calculation unit 135 determines, for example, that it is time to charge the store SH1 for a fee (for example, the end of the month), the "number of visitors" for a predetermined period (for example, the latest one month) including this timing. Based on, the fee charged to the store SH1 is calculated.

In addition, the calculation unit 135 performs a billing process with the external device 60. For example, the calculation unit 135 controls the external device 60 so as to charge the store SH1 for the calculated fee for the store SH1. The external device 60 charges the store SH1 a fee according to the control by the calculation unit 135.

(About privilege control unit 136)
The privilege control unit 136 performs a privilege control process for controlling the privilege given to the user. Specifically, since the privilege control unit 136 is to transmit the store visit information according to the operation of the user, the privilege control process performs the privilege control process for controlling the privilege given to the user as this privilege.

For example, the privilege control unit 136 performs a privilege control process for determining what kind of privilege is to be granted to the user and the privilege to be granted. For example, the privilege control unit 136 determines the privilege according to the number of visitors. For example, the privilege control unit 136 determines a coupon with a higher discount rate as a coupon to be granted as the number of visitors increases. Further, for example, the privilege control unit 136 determines that the larger the number of visitors, the higher the points to be given as the reference points.

Further, when the store visit information read from the code information corresponding to the predetermined payment service is received by the second receiving unit 134, the privilege control unit 136 determines as a privilege due to the transmission of the store visit information. Control so that the benefits that can be used in the payment service of are given to the user. In addition, the privilege control unit 136 controls so that the privilege that can be used only in the store identified by the store visit information is given as the privilege due to the transmission of the store visit information.

In addition, the privilege control unit 136 calculates the number of visits to the store by the user based on the store visit information, and controls the winning rate of the privilege for the user according to the calculated number of visits to the store.

(About granting part 137)
The granting unit 137 grants the user a privilege due to the store visit information being transmitted by the user. For example, when the store visit information read from the code information corresponding to the predetermined payment service is transmitted as the code information, the granting unit 137 provides the predetermined payment service as a privilege due to the transmission of the store visit information. Give users the benefits available in.

Further, for example, the granting unit 137 grants a privilege according to the number of visitors to the user of the terminal device that has transmitted the store visit information as a privilege due to the transmission of the store visit information. Further, for example, the granting unit 137 grants a privilege that can be used only at the store identified by the store visit information as a privilege due to the transmission of the store visit information.

(About Analysis Department 138)
The analysis unit 138 registers the analysis result as marketing data by performing marketing analysis based on the store visit information. For example, the analysis unit 138 counts the "number of visitors" to the store based on the store visit information of the store for each store. In addition, the analysis unit 138 counts the "number of visits" so far for each user who visits the store. Then, the analysis unit 138 calculates the repeat rate based on the "number of visitors" and the "number of visits". In addition, the analysis unit 138 analyzes the "visitor attribute tendency" indicating what kind of attribute tendency the visitor has, based on the store visit information and the attribute information of the user who sent the store visit information.

[9. Processing procedure]
Next, the processing procedure by the information processing system 1 according to the embodiment will be described. FIG. 8 describes an information processing procedure performed between the terminal device 10 and the information processing device 100 among the processing procedures by the information processing system 1 according to the embodiment. FIG. 9 describes an information processing procedure performed between the external device 60 and the information processing device 100 among the processing procedures by the information processing system 1 according to the embodiment.

[9-1. Processing procedure (1)]
First, the information processing procedure by the information processing system 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a sequence diagram showing a privilege granting processing procedure by the information processing system 1 according to the embodiment.

First, when the first transmission unit 15b of the terminal device 10 detects that the check-in button BT is pressed, it transmits the check-in information to the information processing device 100 (step S101). When the check-in information is received by the first receiving unit 131, the determination unit 132 of the information processing device 100 sends the user of the terminal device 10 to the store (the store to be processed) corresponding to the received check-in information. A store visit determination process for determining whether or not a store has been visited is performed (step S102). Then, the transmission unit 133 of the information processing device 100 transmits the determination result by the determination unit 132 to the terminal device 10 (step S103).

The receiving unit 15c of the terminal device 10 receives the determination result transmitted by the transmitting unit 133 (step S104). Then, the transmission control unit 15d controls the image pickup unit 13 (camera function CM) of the terminal device 10 to be usable according to the determination result received by the reception unit 15c (step S105).

In such a state, the imaging unit 13 determines whether or not the QR code can be detected (step S106). While the QR code cannot be detected (step S106; No), the imaging unit 13 waits until it can be detected. On the other hand, if the image pickup unit 13 can detect the QR code (step S106; Yes), the imaging unit 13 reads the store visit information from the detected QR code (step S107). Then, the second transmission unit e of the terminal device 10 transmits the store visit information read by the image pickup unit 13 to the information processing device 100 (step S108).

The second receiving unit 134 of the information processing device 100 receives the store visit information transmitted by the second transmitting unit e (step S109). Then, the calculation unit 135 adds the number of visitors this time to the "number of visitors" at the store to be processed (step S110). In addition, such addition may be performed by the second receiving unit 134.

In addition, the privilege control unit 136 of the information processing device 100 performs a privilege control process for controlling (determining) the privilege to be granted to the user of the terminal device 10 (step S111). Then, the granting unit 137 transmits the privilege information indicating the privilege controlled by the privilege control unit 136 to the terminal device 10 (step S112). Further, for example, the receiving unit 15c of the terminal device 10 receives the privilege information transmitted from the granting unit 137.

[9-2. Processing procedure (2)]
Next, the information processing procedure by the information processing system 1 according to the embodiment will be described with reference to FIG. FIG. 9 is a sequence diagram showing a billing processing procedure by the information processing system 1 according to the embodiment.

First, the calculation unit 135 of the information processing device 100 determines whether or not it is time to charge the store a fee (step S201). The calculation unit 135 waits until it is time to charge the fee while it is not the timing to charge the fee to the store (step S201; No). On the other hand, when the calculation unit 135 determines that it is time to charge the fee to the store (step S201; Yes), the calculation unit 135 refers to the store information storage unit 123 and visits the customer at the store to be charged for a predetermined period. Calculate the number (step S202). Then, the calculation unit 135 calculates a fee according to the calculated number of visitors (step S203).

Next, the calculation unit 135 performs a billing process such as instructing the external device 60 to bill the store to be billed (step S204). The external device 60 charges a fee to the billing store according to the control by the calculation unit 135 (step S205).

[10. Hardware configuration]
Further, the terminal device 10 and the information processing device 100 included in the information processing system 1 according to the above embodiment are realized by, for example, a computer 1000 having a configuration as shown in FIG. Hereinafter, the information processing apparatus 100 will be described as an example. FIG. 10 is a hardware configuration diagram showing an example of a computer 1000 that realizes the functions of the information processing device 100. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started, a program depending on the hardware of the computer 1000, and the like.

The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from another device via the communication network 50 and sends it to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device via the communication network 50.

The CPU 1100 controls an output device such as a display or a printer, and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. And so on.

For example, when the computer 1000 functions as the information processing device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 130 by executing the program loaded on the RAM 1200. Further, the data in the storage unit 120 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, these programs may be acquired from another device via the communication network 50.

[11. others〕
Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of the device is functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured.

The embodiments of the present application have been described in detail with reference to some drawings, but these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to practice the present invention in other improved forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the granting unit can be read as a granting means or a granting circuit.

1 Information processing system 10 Terminal device 15 App control unit 15a Display control unit 15b 1st transmission unit 15c Reception unit 15d Transmission control unit 15e 2nd transmission unit 60 External device 100 Information processing device 120 Storage unit 121 User information storage unit 122 Visit information Storage unit 123 Store information storage unit 130 Control unit 131 First reception unit 132 Judgment unit 133 Transmission unit 134 Second reception unit 135 Calculation unit 136 Benefit control unit 137 Grant unit 138 Analysis unit

Claims (15)

An information processing system that includes a terminal device used by a user and an information processing device.
The terminal device is
It has a transmitter that transmits store visit information indicating that the user has visited the store presented by the predetermined customer attraction service to the information processing device in response to the operation of the user.
The information processing device
A calculation unit that calculates the number of visitors based on the store visit information, and calculates a fee according to the number of visitors to the store as a fee charged to the store.
An information processing system characterized by having a granting unit that grants a privilege due to the transmission of the store visit information by the user. The terminal device is
A transmission control unit that controls the store visit information so that it can be transmitted according to a determination result of determining whether or not the user has visited the store based on the usage status of the user for the predetermined customer attraction service. Have more
The information processing according to claim 1, wherein the transmission unit transmits the store visit information to the information processing apparatus when the transmission control unit controls the store visit information so that it can be transmitted. system. When it is determined that the user has visited the store because the transmission control unit has made a manifestation of intention to visit the store by using the predetermined customer attraction service, the transmission control unit said. The information processing system according to claim 2, wherein the store visit information is controlled so that it can be transmitted. When the transmission control unit determines that the user has visited the store because it is determined that the manifestation of intention has been performed at the store based on the location information of the store and the location information of the user. The information processing system according to claim 3, wherein the store visit information is controlled so as to be able to be transmitted. The transmission control unit controls the terminal device so that the store visit information can be read from the code information provided in the store so that the store visit information can be transmitted.
When the store visit information is read from the code information by the terminal device in response to the operation of the user, the transmitter unit transmits the read store visit information to the information processing device. The information processing system according to any one of claims 2 to 4. When the store visit information read from the code information corresponding to the predetermined payment service is transmitted as the code information, the granting unit provides the predetermined payment service as a privilege due to the transmission of the store visit information. The information processing system according to claim 5, wherein the privilege that can be used in the above-mentioned user is given to the user. The transmission control unit is in a state where the store visit information can be transmitted, and controls mutual communication with a predetermined sensor provided in the store by the terminal device.
Any one of claims 2 to 6, wherein when the terminal device performs mutual communication with the predetermined sensor, the transmitting unit transmits the store visit information based on the mutual communication. The information processing system described in 1. The information processing system according to any one of claims 1 to 7, wherein the calculation unit calculates the fee by multiplying the number of visitors by a predetermined amount. The information processing system according to any one of claims 1 to 8, wherein the calculation unit calculates, at least a part of the fee, a fee that is a source of benefits granted by the granting unit. .. The granting unit according to any one of claims 1 to 8, wherein the granting unit grants a privilege due to the transmission of the store visit information to a user of the terminal device that has transmitted the store visit information. Information processing system. When the input of the number of visitors to the store is received from the user, the transmission unit transmits the store visit information including the number of visitors to the information processing device.
Claim 1 is characterized in that the granting unit grants a privilege according to the number of visitors to the user of the terminal device to which the store visit information is transmitted, as a privilege due to the transmission of the store visit information. The information processing system according to any one of 10. According to any one of claims 1 to 11, the granting unit grants a privilege that can be used only at the store identified by the store visit information as a privilege due to the transmission of the store visit information. The information processing system described. The information processing device
It further has a privilege control unit that calculates the number of visits to the store by the user based on the store visit information and controls the winning rate of the privilege for the user according to the calculated number of visits.
Claims 1 to 1, wherein the granting unit grants the privilege to the user when the user wins the privilege according to the probability controlled by the privilege control unit. The information processing system according to any one of 12. An information processing method executed by an information processing system including a terminal device used by a user and an information processing device.
A transmission process of transmitting store visit information indicating that the user has visited the store presented by a predetermined customer attraction service to the information processing device, and a transmission process.
A billing process in which the number of visitors based on the store visit information is charged to the store according to the number of visitors to the store.
An information processing method including a granting process of granting a privilege due to transmission of the store visit information to the user. For terminal devices used by users
A display control procedure for displaying store information related to a store targeted by a predetermined customer attraction service, and a display control procedure.
When a user visits any of the stores, the information is transmitted to the information processing device to indicate that the user has visited the store in response to the operation of the user. A terminal program characterized by causing a processing device to execute a transmission procedure for granting a privilege due to the user transmitting the store visit information.

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