JP2021068328A - Information providing device, information providing method, and information providing program - Google Patents

Abstract

To change a display mode of a content so as to attract a user' interest.SOLUTION: An information providing device 10 connected to terminal devices 101, 102, 200, and 300 via a network N comprises an acquisition unit which acquires user information on a user who has browsed any of a plurality of variations in a content in which a prescribed component is arranged, and a change unit which changes a display mode of the component arranged in the variation browsed by the user on the basis of the user information.SELECTED DRAWING: Figure 3

Description

The present invention relates to an information providing device, an information providing method, and an information providing program.

Conventionally, there is known a technique for displaying a plurality of information on an arbitrary information display device such as a smart device such as a smartphone or a tablet PC (Personal Computer) or a desktop PC. As an example of such a technique, there is known a technique of displaying a predetermined content on a screen and changing the display mode of the content according to an operation from a user to generate interest in the content. For example, there is known a technique of arranging content related to an advertisement in an advertising area set on a web page and scrolling the content and the web page according to a scroll operation of a user.

Japanese Unexamined Patent Publication No. 2014-049095

However, in the above-mentioned technique, the display mode of the web content is only changed according to the scroll operation of the user. Therefore, in the above-mentioned technology, it may not be possible to say that the display mode is changed so that the user is interested.

The present application has been made in view of the above, and an object of the present application is to change the display mode of the content so as to be of interest to the user.

The information providing device according to the present application is an acquisition unit that acquires user information about a user who has browsed any of a plurality of variations in the content in which a predetermined component is arranged, and the use based on the user information. It is characterized by having a changing unit for changing the display mode of the component arranged in the variation viewed by the person.

According to one aspect of the embodiment, the display mode of the content can be changed so that the user is interested.

FIG. 1 is a diagram showing an example of a display mode changing process executed by the information providing device according to the embodiment. FIG. 2A is a diagram showing an example of a first pattern of changing the display mode of the components of the web content. FIG. 2B is a diagram showing an example of a second pattern of changing the display mode of the components of the web content. FIG. 3 is a diagram showing a configuration example of the information providing device according to the embodiment. FIG. 4 is a diagram illustrating an example of information registered in the attribute database according to the embodiment. FIG. 5 is a diagram illustrating an example of information registered in the action history database according to the embodiment. FIG. 6 is a diagram illustrating an example of information registered in the search history database according to the embodiment. FIG. 7 is a diagram showing a configuration example of the terminal device according to the embodiment. FIG. 8 is a flowchart showing an example of the flow of the display mode changing process executed by the information providing device according to the embodiment. FIG. 9 is a diagram showing an example of a hardware configuration.

Hereinafter, the information providing device, the information providing method, and the mode for implementing the information providing program (hereinafter, referred to as “the embodiment”) according to the present application will be described in detail with reference to the drawings. The information providing device, the information providing method, and the information providing program according to the present application are not limited by this embodiment. Further, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description is omitted.

[1. An example of display mode change processing]
First, with reference to FIG. 1, an example of a display mode change process of a component of a web content executed by an information providing device will be described. FIG. 1 is a diagram showing an example of a display mode changing process executed by the information providing device according to the embodiment. In FIG. 1, the information providing device 10 can communicate with the terminal device 100 (each of the terminal devices 101, 102, 200, and 300) via a predetermined network N such as the Internet. The terminal device 101 is an information processing terminal used by the user M1. The terminal device 101 is an information processing terminal used by the user M2. The plurality of terminal devices 200 are information processing terminals used by each of the plurality of users PU1, PU2, .... The terminal device 300 is an information processing terminal used by the user U.

The user M1, the user M2, and the user U may be one of a plurality of users PU1, PU2, .... That is, the terminal devices 101, 102 and 300 may be one of the plurality of terminal devices 200.

In the following description, when it is not necessary to distinguish each of the user M1, the user M2, the user U, and the plurality of users PU1, PU2, ... Person M2, user U, and a plurality of users PU1, PU2, ... Are collectively referred to as a user.

Further, in the following description, when it is not necessary to distinguish each of the terminal devices 101, 102, 200 and 300, the terminal devices 101, 102, 200 and 300 are collectively referred to as the terminal devices for the sake of simplification of the description. Described as 100.

The terminal device 100 is an information processing device such as a desktop PC (Personal Computer) or a notebook PC, and can communicate with the information providing device 10 or an arbitrary server device by wired communication or wireless communication. The terminal device 100 is a smart device such as a smartphone or tablet, and communicates with the information providing device 10 or an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It may be a portable terminal device capable of capable.

The information providing device 10 is an information processing device that executes a display mode changing process described later, and is realized by, for example, a server device, a cloud system, or the like. Further, the information providing device 10 uses attribute information indicating attributes such as the user's age, age, gender, address, etc., that is, information arranged in the web content based on the user information as a user's identifier (hereinafter referred to as a user's identifier). It may be described as "user ID (Identifier)") and is managed in association with it.

In addition, the information providing device 10 distributes various web contents to the terminal device 100. The web content is a web page containing the content, for example, a website, a blog, or the like, which is a web page described in HTML (Hyper Text Markup Language), XML (Extensible Markup Language), or the like. That is, the content of the web content is the content. Web content is not limited to web pages, but UI (User Interface) used in various web services, operation screens of applications (hereinafter simply referred to as "apps"), browser games or apps that can be distributed over the network. It may be a game or the like. Further, the image included in the web content may be a moving image in any format such as a GIF (Graphics Interchange Format) moving image or MPEG (Moving Picture Experts Group).

For example, web content is content in which news, weather forecasts, indexes and contents of received mail, photo viewers, and various other contents are arranged in independent tiles, and operations and updates are performed for each tiled content. It is a content that can be used for such purposes. The size, placement position, and number of tiles to be arranged in each tile arranged in the web content may be automatically changed for each tile, or may be changed according to the operation of the user. In addition, the web content may include an input field for inputting a search keyword, a link to another web page, and the like.

Further, in the web content, the content and order of the content arranged on the tile are changed depending on the attributes of the user of the terminal device 100, the content of the content arranged on the tile selected by the user, the input search keyword, and the like. It may be a thing.

When the user browses the web content, the information providing device 10 specifies the attribute information associated with the user ID of the user. Then, the information providing device 10 provides a component to be arranged in the web content distributed to the user based on the specified attribute information. The component arranged in the web content is the component of the content included in the web content, or the content itself.

As shown in FIG. 1, the information providing device 10 provides information on the components constituting the web content to each of the terminal device 101 used by the user M1 and the terminal device 102 used by the user M2. Provide (step S1). In reality, the information providing device 10 may provide the original web content (web content in which all the components are arranged) to each of the terminal device 101 and the terminal device 102. Good. At this time, the terminal device 101 appropriately arranges the provided components according to the operation of the user M1 to generate / change the web content. Similarly, the terminal device 102 appropriately arranges the provided components to generate / change the web content according to the operation of the user M2.

The information providing device 10 receives the registration of the web content in which the components are arranged from the terminal device 101 used by the user M1 (step S2). Similarly, the information providing device 10 accepts the registration of the web content in which the component is arranged from the terminal device 102 used by the user M2 (step S3). Here, the web content registered from the terminal device 101 used by the user M1 is referred to as "web content A", and the web content registered from the terminal device 102 used by the user M2 is referred to as "web content B". That is, there are multiple variations of web content.

The information providing device 10 provides web contents to a plurality of terminal devices 200 used by each of the plurality of users PU1, PU2, ... (Step S4). At this time, the information providing device 10 distributes each of the plurality of users PU1, PU2, ... To the web content A and the web content B, respectively. That is, a so-called AB test is performed on the web contents A and the web contents B.

At this time, the information providing device 10 refers to the attribute information of each of the plurality of users PU1, PU2, ..., Classifies the users according to the attributes, and selects the users having the same attributes as the web contents A and the web contents. It may be distributed to each of B. Alternatively, the information providing device 10 may present both the web content A and the web content B to the same user so that the user himself / herself can select one of them. For example, the information providing device 10 may provide each user's terminal device 100 with a top page containing links and previews of the web contents A and the web contents B as web contents.

The information providing device 10 acquires behavior information indicating the behavior of the user when browsing the web content from each of the plurality of terminal devices 200 (step S5). That is, at the same time as performing the AB test, the information providing device 10 acquires behavior information indicating the behavior of each of the plurality of users PU1, PU2, ... For each of the web content A and the web content B.

The terminal device 300 used by the user U requests the information providing device 10 to distribute the web content (step S6). The terminal device 300 used by the user U may be one of a plurality of terminal devices 200. That is, the user U may be one of a plurality of users PU1, PU2, ....

The information providing device 10 changes the display mode of the component element based on the action information indicating the action when the web content to be distributed is browsed (step S7). That is, as a result of the AB test, the information providing device 10 adopts either one of the web content A and the web content B as the official web content, determines the web content to be distributed, and at the same time determines the web content. The display mode of the component is changed based on the behavior information indicating the behavior of the user. For example, the information providing device 10 changes at least one of the color, size, and arrangement position of the display modes of the components. Alternatively, the information providing device 10 changes the arrangement order of the plurality of components.

At this time, the information providing device 10 may change the display mode of the component based on the behavior information indicating the behavior of the user U himself or the user having the same attributes as the user U. Further, the information providing device 10 can change the display mode of the component element based on the attribute information of the user as well as the behavior information of the user. For example, it is possible to change the display mode of the component to a display mode preferred by a user having a specific attribute (gender, age, residential area, etc.). As described above, the information providing device 10 according to the present application changes the display mode of the components of the web content officially adopted as a result of the AB test according to the attribute information and the behavior information of the user.

The information providing device 10 provides the terminal device 300 with the web content to be distributed (step S8). At this time, the information providing device 10 acquires the behavior information indicating the behavior of the user U with respect to the web content provided to the terminal device 300, and based on this behavior information, the web content to be distributed from the next time onward. The display mode of the component when providing the above may be changed.

The information providing device 10 according to the present application prepares components (components) such as buttons of web contents individually (for each component). The information providing device 10 changes the display mode of the components according to the attributes of the user. Any attribute such as demographic (demographic attribute) or psychographic (psychological attribute) can be adopted as the user attribute.

In addition, the information providing device 10 changes the display mode of the components according to the behavior of the user. For example, the information providing device 10 may automatically change the display mode of the components of the web content according to the number of clicks of the user and a predetermined action (conversion) for each web content. Further, the information providing device 10 may change the display mode of the components according to the order of a plurality of actions of the user. Further, the information providing device 10 may change the arrangement of the components in the web content. Further, the information providing device 10 may change the operation when the component is selected. For example, the information providing device 10 may change the access destination when the component is selected.

Further, the information providing device 10 has the same or similar attributes as the behavior user who is the user who has performed a predetermined action such as clicking in the web content by the user who uses the terminal device 100 to which the web content is provided. If the user is a user of the attribute of, the component may be provided in the display mode provided to the action user. For example, when the web content is provided in the first display mode, if the number of clicks by a user of a certain attribute exceeds a predetermined threshold value, a first method is given to a user of an attribute similar to that attribute. Web content may be provided in a display mode. That is, the web content may be provided to the user of the attribute or an attribute similar to the attribute in a display mode in which the number and frequency of the user having the predetermined attribute performing the predetermined action exceeds the predetermined threshold value.

The web content may be a dashboard. A dashboard is a web page that arranges various statistical information of a database in various ways. At this time, the information providing device 10 may superimpose statistical information on the dashboard. Further, the information providing device 10 may change the order of the statistical information and the statistical information to be displayed (what kind of attribute statistical information is displayed).

[2. An example of changing the display mode of web content]
An example of changing the display mode of the components of the web content displayed on the screen of the terminal device 100 (mainly a plurality of terminal devices 200) will be described with reference to FIGS. 2A and 2B. FIG. 2A is a diagram showing an example of a first pattern of changing the display mode of the components of the web content. FIG. 2B is a diagram showing an example of a second pattern of changing the display mode of the components of the web content.

Here, it is assumed that the screen of the terminal device 100 has a rectangular screen. More specifically, it is assumed that the screen of the terminal device 100 has a horizontally long screen whose length in the horizontal direction is longer than the length in the vertical direction. Further, in the following description, an example in which the terminal device 100 is used in a state where the screen is horizontally long will be described, but the embodiment is not limited to this, and is used in a state where the screen is vertically long. You may.

Further, in the following description, it is a reference position when displaying the web content on the screen, and when displaying the web content, the uppermost edge arranged on the screen is described as the upper end of the web content. Further, among the edges generated when the web content is displayed on the screen, the edge arranged at the lowermost side on the screen is described as the lower end of the web content.

Further, in the following description, the direction in which the upper end of the web content is displayed on the screen of the terminal device 100 is described as the upper screen direction, and the direction in which the lower end of the web content is displayed on the screen is referred to as the lower screen direction. Describe. Further, on the screen of the terminal device 100, the direction in which the left edge of the web content is displayed is described as the screen left direction, and the direction in which the right edge of the web content is displayed on the screen is described as the screen right direction. To do.

As shown in FIGS. 2A and 2B, the Web content C1-1 before the change includes a line graph G1, a pie chart G2, a bar graph G3, and an explanatory text T1 as components. Here, it is assumed that each of the line graph G1, the pie graph G2, the bar graph G3, and the explanatory text T1 are images displayed in individual display areas.

Each of the line graph G1, the pie graph G2, the bar graph G3, and the explanatory text T1 is statistical information for each attribute of the user. The information that is the basis of each graph is registered in a database that can be used by the information providing device 10. The contents of the database are arbitrary, and a graph that displays statistical information of arbitrary contents can be adopted.

The line graph G1 is displayed on the upper left of the screen of the web content C1-1 before the change. The pie chart G2 is displayed in the upper right corner of the screen of the web content C1-1 before the change. The bar graph G3 is displayed at the lower left of the screen of the web content C1-1 before the change. The explanatory text T1 is displayed at the lower right of the screen of the Web content C1-1 before the change. Of the line graph G1, the pie chart G2, the bar graph G3, and the explanatory text T1, the display area of the line graph G1 is displayed in the largest size. The display area of the pie chart G2 has the same vertical width but a smaller horizontal width than the display area of the line graph G1. The display area of the bar graph G3 has the same width as the display area of the line graph G1, but the height is smaller. The width of the display area of the explanatory text T1 is equal to the display area of the line graph G1, and the vertical width is equal to the display area of the bar graph G3.

Further, as shown in FIG. 2A, the pie chart G2 is displayed in the largest size on the left side of the screen of the changed web content C1-2. Further, on the right side of the screen, a line graph G1, a bar graph G3, and an explanatory text T1 are displayed in small size in order from the top. Specifically, the line graph G1 is displayed at the upper right of the screen of the changed web content C1-2. The bar graph G3 is displayed in the center right of the screen of the changed web content C1-2. The explanatory text T1 is displayed at the lower right of the screen of the changed web content C1-2. This is the result of the user acting most intensively on the pie chart G2 in the web content C1-1 before the change.

User actions with respect to the components include, for example, mouse movements such as clicks and mouse overs, screen center display by stopping scrolling of the screen, and browsing for a certain period of time or longer. For example, if you click on each graph to enlarge it or mouse over it to display a preview, you will be motivated to click / mouse over each graph. When the screen is a touch panel, a user's finger, a pen tablet, or the like is used instead of the mouse.

Further, as shown in FIG. 2B, a bar graph G3 is displayed on the upper left of the screen of the changed web content C1-2. A pie chart G2 is displayed in the upper right corner of the screen of the changed web content C1-2. A line graph G1 is displayed at the lower left of the screen of the changed web content C1-2. The explanatory text T1 is displayed at the lower right of the screen of the changed web content C1-2. The size of the display area of each graph is non-uniform, and the display area of the pie chart G2 is the smallest. This is a result that the user did not pay particular attention to the pie chart G2 in the web content C1-1 before the change.

The size and placement position of the components are determined according to the ratio of the user's actions to each component. Further, the user operates (drag and drop, enlarges / reduces, etc.) the display area of the component on the screen of the web content displayed on the terminal device 100 to specify the size and the arrangement position of the component. It may be. Although the graph is shown as an example of the components in FIGS. 2A and 2B, it may actually be a button, a frame, or the like.

Even if the information that is the basis of each graph is switched, the change in the display mode of each graph is reflected in the same manner. For example, in FIGS. 2A and 2B, after changing the display mode of the line graph G1, the pie chart G2, the bar graph G3, and the explanatory text T1 for the statistical information A, the information that is the basis of each graph is the statistical information A. Even when switching from to statistical information B, the display modes of the line graph G1, the pie chart G2, the bar graph G3, and the explanatory text T1 for the statistical information B are changed in the same manner as in the case of the statistical information A. Of course, it is also possible to change the display mode of each graph for each statistical information.

[3. Configuration of information providing device]
Hereinafter, an example of the functional configuration of the information providing device 10 that realizes the above-mentioned display mode changing process will be described. FIG. 3 is a diagram showing a configuration example of the information providing device according to the embodiment. As shown in FIG. 3, the information providing device 10 includes a communication unit 20, a storage unit 30, and a control unit 40.

The communication unit 20 is realized by, for example, a NIC (Network Interface Card), an antenna, or the like. Then, the communication unit 20 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the terminal device 100 or an arbitrary server device.

The storage unit 30 is realized by, for example, a semiconductor memory element such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. Further, the storage unit 30 stores the attribute database 31, the component database 32, the content database 33, the action history database 34, and the search history database 35.

In the attribute database 31, the user ID, which is the identifier of the user, and the attribute information of the user are registered in association with each item of the attribute information. For example, FIG. 4 is a diagram illustrating an example of information registered in the attribute database 31 according to the embodiment. For example, in the example shown in FIG. 4, a plurality of information corresponding to items such as "user ID", "attribute item", and "attribute information" are registered in the attribute database 31 for each "user ID". Here, the "user ID" is a user's identifier, for example, a user account, an e-mail address, or the like. In reality, the user's identifier may be the identifier (terminal ID) of the terminal device 100 used by the user. Further, the user's identifier may be an identifier such as IDFA (Identification For Advertisers) or ADID (Advertising Identifier) given to the terminal device 100 used by the user. Further, the "attribute item" is information indicating an item of attribute information, and for example, information such as "gender", "age", and "address" is registered. Further, the "attribute information" is the attribute information of the user indicated by the associated user ID, and is the attribute information of the content indicated by the associated attribute item.

For example, in the example shown in FIG. 4, the attribute item "gender" and the attribute information "male" are registered in association with the user ID "ID # 01", and the attribute item "age" (may be "age"). And the attribute information "30's" are registered in association with each other, and the attribute item "address" and the attribute information "A city" are registered in association with each other. Such information indicates, for example, that the gender of the user indicated by the user ID "ID # 01" is male, the age is the age included in the thirties, and the address is city A. In addition to the attribute items and attribute information shown in FIG. 4, arbitrary attribute items and attribute information may be registered in the attribute database 31. Further, in the attribute database 31, it is not always necessary that the attribute information is registered for all the attribute items, and only the attribute information registered by the user or estimated from the behavior history of the user is registered. May be good.

Images and sentences that are components that make up the Web content are registered in the component database 32. The component may be an object to be manipulated or processed on the web page. For example, in the component database 32, documents such as buttons, frames (frames), text boxes (input boxes), images such as tables and graphs, and explanatory texts and commentary texts are registered. Identification information may be assigned to each component that constitutes the web content for each attribute / property of each component.

Web contents to be distributed are registered in the content database 33. For example, the web content to be distributed may be registered in the content database 33 for each user. In addition, the web content to be distributed may be registered for each user attribute. Actually, in the content database 33, not the web content itself to be distributed, but the identification information and position information of the components on the screen of the web content, and the layout information related to the color, size, and the like are registered. May be good. Then, at the time of distribution of the web content, the layout information and the component registered in the component database 32 may be used to complete the web content to be distributed.

The component database 32 and the content database 33 may be provided in an external server device such as a content distribution server that can cooperate with the information providing device 10. That is, the information providing device 10 may use components and web contents provided by an external business operator / organization or the like.

In the action history database 34, the user ID, which is the identifier of the user, the action content of the user, and the action date and time are registered in association with each other. For example, FIG. 5 is a diagram illustrating an example of information registered in the attribute database according to the embodiment. For example, in the example shown in FIG. 5, a plurality of information corresponding to items such as "user ID", "action content", and "action date and time" are registered in the action history database 34 for each "user ID". .. Here, the "user ID" is a user's identifier, for example, a user account, an e-mail address, or the like. In reality, the user's identifier may be the identifier (terminal ID) of the terminal device 100 used by the user. Further, the user's identifier may be an identifier such as IDFA or ADID given to the terminal device 100 used by the user. Further, the "behavior content" is the behavior content of the user indicated by the associated user ID, and indicates, for example, the behavior of each user's content. The "action date and time" is information indicating the date and time when the user carried out / started the action.

For example, in the example shown in FIG. 5, the action content "B01" executed on the action date and time "T01" is registered in association with the user ID "ID # 01". In addition, the action content "B02" executed on the action date and time "T02" is registered in association with each other. Further, the action content "B03" executed on the action date and time "T03" is registered in association with each other. In FIG. 5, the action date and time are expressed by the concept of "T01" and the action content is expressed by the concept of "B01". However, in the action date and time item, the time and date when the position information was acquired are actually displayed. The specific information to be shown is stored. Further, in the item of position information, specific information (click / mouse over component, viewing time thereof, etc.) indicating the content of the action is stored.

In the search history database 35, the user ID, which is the identifier of the user, the search term used by the user for the search, and the number of searches are registered in association with each other. For example, FIG. 6 is a diagram illustrating an example of information registered in the attribute database according to the embodiment. For example, in the example shown in FIG. 6, a plurality of information corresponding to items such as "user ID", "search term", and "number of searches" are registered in the search history database 35 for each "user ID". .. Here, the "user ID" is a user's identifier, for example, a user account, an e-mail address, or the like. In reality, the user's identifier may be the identifier (terminal ID) of the terminal device 100 used by the user. Further, the user's identifier may be an identifier such as IDFA or ADID given to the terminal device 100 used by the user. Further, the "search term" is a search keyword (search query) or the like input by the user when the user indicated by the associated user ID performs a search using the terminal device 100. The terminal device 100 acquires a search keyword each time the user performs a search. The search keyword is not limited to one word, but may be a combination of a plurality of words separated by spaces, or may be a sentence, a phrase, or the like. Further, although not shown, if necessary, information corresponding to the item of "search result" may be registered together with "search term" in the search history database 35. The "search result" is information indicating a web page detected (hit) according to a search term, and is information indicating a web page or the like actually viewed by a user. The "search count" is information indicating the number of searches for the search term.

For example, in the example shown in FIG. 6, the search term “Q01” and the number of searches “N01” are registered in association with the user ID “ID # 01”. Further, the search term "Q02" and the number of searches "N02" are registered in association with each other. Further, the search term "Q03" and the number of searches "N03" are registered in association with each other. In FIG. 6, the search term is expressed by the concept of "Q01" and the number of searches is expressed by the concept of "N01", but in reality, the search term item stores specific information indicating the search keyword. To. Further, in the item of the number of searches, specific information indicating the number of times the search term is searched (for example, once, ten times, etc.) is stored.

The action history database 34 and the search history database 35 may be integrated (unified). For example, the "search term" in the search history database 35 shown in FIG. 6 may be registered in the "action content" shown in FIG.

Returning to FIG. 3, the description will be continued. The control unit 40 is a controller, and for example, various programs stored in a storage device inside the information providing device 10 by a processor such as a CPU (Central Processing Unit) or an MPU (Micro Processing Unit) are stored in a RAM or the like. Is realized by executing as a work area. Further, the control unit 40 is a controller, and may be realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

As shown in FIG. 3, the control unit 40 includes an acquisition unit 41, a determination unit 42, a change unit 43, and a provision unit 44. The acquisition unit 41 collects the attribute information to be registered in the attribute database 31. For example, when the acquisition unit 41 receives the registration of the attribute information from the user, the acquisition unit 41 acquires the user account or the like assigned to the user as the user ID, and associates the acquired user ID with each attribute information that has received the registration. And register it in the attribute database 31. The acquisition unit 41 estimates the user's attributes based on not only the attribute information registered by the user but also the user's action history, and stores the estimated user's attributes in the attribute database 31. You may register. Any known technique can be applied to the collection and estimation of such attribute information.

In addition, the acquisition unit 41 receives behavior information indicating the user's behavior and search history information indicating the search term from the terminal device 100. For example, the terminal device 100 acquires the action content when the user acts on the web content on the terminal device 100 by an application or the like running in the background, and the terminal device 100 receives the action date and time as action information. Notice. The action information includes the action content of the user and the action date and time. Further, when the user inputs a search term into a search engine or the like to perform a search, the terminal device 100 acquires the search term used by the user for the search by an application or the like running in the background. , The terminal device 100 is notified as search history information together with the number of searches. The search history information includes the search term and the number of searches. At this time, the terminal device 100 temporarily stores the action information and the search history information at the time when the user performs the search, and notifies the terminal device 100 in response to a request / periodically / at a predetermined timing. You may. The acquisition unit 41 registers the action content included in the action information notified from the terminal device 100 with the action date and time in the action history database 34. Similarly, the search term included in the search history information notified from the terminal device 100 and the number of searches are associated with each other and registered in the search history database 35.

The determination unit 42 determines which of the terminal devices 101, 102, 200, and 300 is the terminal device 100 used by the user. That is, the determination unit 42 determines which of the user M1, the user M2, the user U, and the plurality of users PU1, PU2, ...

Further, the determination unit 42 determines whether each user is more interested in the web content A or the web content B after allocating each user to the web content A and the web content B, respectively. Adopt web content that each user is more interested in. For example, if the user who browses the web content A continues to browse and the user who browses the web content B returns immediately, the web content that each user is more interested in is the web content A. It turns out that.

In addition, the determination unit 42 determines the attributes and actions of the user. For example, the determination unit 42, for example, accesses the attribute database 31 to check the attribute information of the user, and determines which attribute group the user belongs to. In addition, the determination unit 42 accesses the behavior history database 34, confirms the behavior information of the user, and determines what kind of behavior the user has performed on the Web content.

In addition, the determination unit 42 determines the web content to be provided / distributed when the web content is provided / distributed to the terminal device 100 used by the user. For example, the determination unit 42 determines the web content to be provided / distributed based on the attributes of the user. In the example of FIG. 1, when the determination unit 42 provides the web content to the plurality of terminal devices 200, the determination unit 42 provides the web content to each user based on the respective attributes of the plurality of users PU1, PU2, ... Determine the target web content. Further, when the determination unit 42 distributes the web content to the terminal device 300 that the user U ends, the determination unit 42 determines the web content to be distributed based on the attribute of the user U.

The change unit 43 changes the display mode of the web content to be distributed based on the attributes of the user. For example, the changing unit 43 changes the display mode of the web content to be distributed depending on whether the user is “male” or “female”. In addition, the changing unit 43 changes the display mode of the web content to be distributed according to the age of the user (for example, teens, 20s, 30s, 40s, 50s, etc.). In addition, the change unit 43 changes the display mode of the web content to be distributed according to the user's address (residential area, work place, etc.). At this time, the changing unit 43 changes the color, size, arrangement position, and the like of each component according to the attributes of the user.

In addition, the changing unit 43 changes the display mode of the web content to be distributed based on the behavior of the user. For example, the change unit 43 changes the display mode of the web content to be distributed according to what kind of action the user has taken with respect to the web content. The actions taken by the user with respect to the web content include, for example, the user performing a click operation or a tap operation on a specific component of the web content / with the mouse cursor or finger placed on the specific component. A specific component may be displayed in the center of the screen by a predetermined time elapse / scroll operation. At this time, the changing unit 43 changes the color, size, arrangement position, and the like of each component according to the action taken by the user.

The providing unit 44 provides / distributes the web content to the terminal device 100 used by the user. For example, the change unit 43 accesses the content database 33 based on the attributes and actions of the user determined by the determination unit 42, and provides the web content corresponding to the user to the user's terminal device 100 /. To deliver. Further, when the providing unit 44 provides the web content to the plurality of terminal devices 200, each user is divided into the web content A and the web content B, respectively.

[4. Terminal device configuration]
Next, the configuration of the terminal device 100 (each of the terminal devices 101, 102, 200, and 300) according to the embodiment will be described with reference to FIG. 7. FIG. 7 is a diagram showing a configuration example of the terminal device according to the embodiment. As shown in FIG. 9, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

The communication unit 110 is realized by, for example, a NIC, an antenna, or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the information providing device 10.

The input unit 120 is an input device that receives various operations from the user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, or the like. The output unit 130 is a display device for displaying various information, that is, a screen. For example, the output unit 130 is realized by a liquid crystal display or the like. When a touch panel is adopted for the terminal device 100, the input unit 120 and the output unit 130 are integrated. Further, in the following description, the output unit 130 may be described as a screen.

The physical sensor 140 is a sensor that detects various physical information of the terminal device 100, and is, for example, a gyro sensor, a temperature sensor, a volume sensor, a brightness sensor, an acceleration sensor, or the like. The physical sensor 140 may be a sensor that identifies the current position of the terminal device 100 by using a positioning system such as GPS. For example, the terminal device 100 converts the sensor information indicating the detection result of the physical sensor 140 at the time when the user acts on the web content into the action information indicating the user's behavior by an application or the like operating in the background. The information providing device 10 may be notified including the information providing device 10.

The control unit 150 is realized by, for example, a CPU, an MPU, or the like executing various programs stored in a storage device inside the terminal device 100 using the RAM as a work area. For example, these various programs correspond to application programs called web browsers. Further, the control unit 150 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

As shown in FIG. 7, the control unit 150 includes a request unit 151, an operation control unit 152, and a display processing unit 153, and realizes or executes an information processing function or operation described below. The internal configuration of the control unit 150 is not limited to the configuration shown in FIG. 7, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship of each processing unit included in the control unit 150 is not limited to the connection relationship shown in FIG. 6, and may be another connection relationship.

When the request unit 151 receives the URL (Uniform Resource Locator) of the web content from the operation control unit 152, the request unit 151 transmits the distribution request of the web content indicated by the received URL to the information providing device 10. In such a case, if the terminal that has transmitted the distribution request is the terminal device 101 used by the user M1 or the terminal device 102 used by the user M2, the information providing device 10 has web content corresponding to the URL. And the drawing content (drawing tool) are delivered to the terminal device 100. Further, in the information providing device 10, if the terminal that has transmitted the distribution request is a plurality of terminal devices 200 used by each of the plurality of users PU1, PU2, ..., Or a terminal device 300 used by the user U. , The web content corresponding to the URL is delivered to the terminal device 100.

The operation control unit 152 executes various controls according to the user's operation received via the input unit 120. For example, when the user performs various operations for drawing on the input unit 120, the operation control unit 152 outputs the operation contents to the display processing unit 153. Further, the operation control unit 152 outputs the contents of the user's operation such as the scroll operation and the tap operation received via the input unit 120 to the display processing unit 153.

The display processing unit 153 displays the received web content and the drawing content on the output unit 130, and accepts the drawing. For example, the display processing unit 153 operates as the display unit 154, the drawing reception unit 155, and the content providing unit 156 by the control unit 150 executing the control information included in the drawing content, as shown in FIG. , Execute the process of displaying various contents provided by the provided process. The display unit 154, the drawing reception unit 155, and the content providing unit 156 are realized by, for example, the CPU, MPU, or the like executing the control information included in the drawing content using the RAM as a work area.

The display unit 154 displays the web content distributed by the information providing device 10. Further, when the drawn content is distributed from the information providing device 10 together with the web content, the display unit 154 arranges and displays the drawn content in the display area in the web content.

The drawing reception unit 155 accepts drawing from the user via the drawing content. For example, the drawing reception unit 155 accepts changes in the color, size, arrangement position, and the like of the components according to various operations on the drawing content. Then, the drawing reception unit 155 reflects changes (coloring, etc.) to the components included in the web content according to the content of the drawing operation by the user.

The content providing unit 156 provides the information providing device 10 with web contents generated / updated based on the contents of the changed components. For example, the content providing unit 156 transmits the web content based on the content of the component changed by the user to the information providing device 10 based on the operation from the user.

[5. Processing flow of information providing device 10]
Next, with reference to FIG. 8, the information providing device 10 that executes the control information and the procedure of the display processing executed by the information providing device 10 will be described. FIG. 8 is a flowchart showing an example of the flow of the provision process according to the embodiment.

For example, the information providing device 10 determines whether or not to change the display mode of the component of the web content based on the attribute of the user of the terminal device 100 (step S101), and does not change the display mode of the component. (Step S101: No) does not perform the display mode change process. Then, when the information providing device 10 changes the display mode of the component (step S101: Yes), the information providing device 10 acquires the user's attribute information from the attribute database 31 (step S102) and includes the user's attribute information. The display mode of the components of the web content is changed based on the attributes of the user (step S103).

Subsequently, the information providing device 10 determines whether or not to change the display mode of the component of the web content based on the behavior of the user of the terminal device 100 (step S104), and does not change the display mode of the component. In this case (step S104: No), the display mode change process is not performed. Then, when the information providing device 10 changes the display mode of the component (step S104: Yes), the information providing device 10 acquires the user's action information (action content) from the action history database 34 (step S105), and the user The display mode of the component of the web content is changed based on the user's behavior included in the behavior information (step S106).

[6. Hardware configuration]
Further, the information providing device 10 and the terminal device 100 (each of the terminal devices 101, 102, 200 and 300) according to the above-described embodiment are realized by, for example, a computer 1000 having a configuration as shown in FIG. FIG. 6 is a diagram showing an example of a hardware configuration. The computer 1000 is connected to the output device 1010 and the input device 1020, and the arithmetic unit 1030, the primary storage device 1040, the secondary storage device 1050, the output IF (Interface) 1060, the input IF 1070, and the network IF 1080 are connected by the bus 1090. Has.

The arithmetic unit 1030 operates based on a program stored in the primary storage device 1040 or the secondary storage device 1050, a program read from the input device 1020, or the like, and executes various processes. The primary storage device 1040 is a memory device that temporarily stores data used by the arithmetic unit 1030 for various calculations, such as a RAM. Further, the secondary storage device 1050 is a storage device in which data used by the calculation device 1030 for various calculations and various databases are registered, and is realized by a ROM (Read Only Memory), an HDD, a flash memory, or the like.

The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various information such as a monitor and a printer. For example, USB (Universal Serial Bus), DVI (Digital Visual Interface), and the like. It is realized by a connector of a standard such as HDMI (registered trademark) (High Definition Multimedia Interface). Further, the input IF 1070 is an interface for receiving information from various input devices 1020 such as a mouse, a keyboard, and a scanner, and is realized by, for example, USB.

The input device 1020 is, for example, an optical recording medium such as a CD (Compact Disc), a DVD (Digital Versatile Disc), a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), or a tape. It may be a device that reads information from a medium, a magnetic recording medium, a semiconductor memory, or the like. Further, the input device 1020 may be an external storage medium such as a USB memory.

The network IF1080 receives data from another device via the network N and sends it to the arithmetic unit 1030, and also transmits the data generated by the arithmetic unit 1030 to the other device via the network N.

The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040, and executes the loaded program.

For example, when the computer 1000 functions as the terminal devices 101, 102, 200 and 300, the arithmetic unit 1030 of the computer 1000 realizes the function of the control unit 40 by executing the program loaded on the primary storage device 1040. To do.

[7. effect〕
As described above, the information providing device 10 has an acquisition unit 41 and a change unit 43. The acquisition unit 41 acquires user information about a user who has browsed any of a plurality of variations in the content in which a predetermined component is arranged. The change unit 43 changes the display mode of the components arranged in the variation viewed by the user based on the user information. Thereby, the display mode of the content can be changed so that the user is interested.

The acquisition unit 41 acquires information on the attributes of the user as the user information. The change unit 43 changes the display mode of the component based on the user's attribute acquired by the acquisition unit 41. Thereby, the display mode of the component can be changed according to the attribute of the user. As a result, the display mode of the content can be changed so that the user is interested.

The changing unit 43 changes the display mode of the component according to the attribute of the user who browses the variation. Thereby, the display mode of the component can be changed according to the attribute of the user who is actually viewing the variation. As a result, the display mode of the content can be changed so that the user is interested.

The acquisition unit 41 acquires information on the actions taken by the user as the user information. The changing unit 43 changes the display mode of the component based on the user information of the user who has performed a predetermined action. Thereby, the display mode of the component can be changed according to the action performed by the user. As a result, the display mode of the content can be changed so that the user is interested.

The acquisition unit 41 acquires information on the actions taken by the user as the user information. The changing unit 43 changes the display mode of the components based on the order in which the user takes action. Thereby, the display mode of the component can be changed according to the order of the actions performed by the user. As a result, the display mode of the content can be changed so that the user is interested.

The changing unit 43 acquires the information of the component selected by the user, and changes the display mode of the component based on the component selected by the user. Thereby, the display mode of the component selected by the user with interest can be changed. As a result, the display mode of the content can be changed so that the user is interested.

The changing unit 43 changes at least one of the color, size, and arrangement position of the components. Thereby, among the display modes of the components, at least one of the color, size, and arrangement position of the components can be changed. As a result, the display mode of the content can be changed so that the user is interested.

The changing unit 43 changes the arrangement order of the plurality of components. As a result, the arrangement position of the components can be changed. As a result, the display mode of the content can be changed so that the user is interested.

The component is a content indicating statistical information of information registered in a predetermined database. Thereby, the display mode of the content showing the statistical information can be changed. As a result, the display mode of the content can be changed so that the user is interested.

The information providing device 10 according to the present application can automatically reflect the result of the AB test or the like to construct the site design in order to solve the resource shortage. The information providing device 10 realizes a structure in which a component-based element and a shape are separately held. In addition, the process of changing the display mode of the components of the web content executed by the information providing device 10 is packaged as a system, and the design of the product introducing this system is updated collectively by the system change. It is a mechanism. In addition, the basic variables are defined in the item called style.

[8. Others]
Further, among the processes described in the above-described embodiment, all or a part of the processes described as being automatically performed can be manually performed, or the processes described as being manually performed can be performed. All or part of it can be done automatically by a known method. In addition, the processing procedure, specific name, and information including various data and parameters shown in the above document and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

Further, each component of each of the illustrated devices is a functional concept, and does not necessarily have to be physically configured as shown in the figure. That is, the specific form of distribution / integration of each device is not limited to the one shown in the figure, and all or part of them may be functionally or physically distributed / physically in arbitrary units according to various loads and usage conditions. Can be integrated and configured. For example, the first providing unit 45 and the second providing unit 46 shown in FIG. 4 may be integrated.

In addition, the above-described embodiments can be appropriately combined as long as the processing contents do not contradict each other.

Although some of the embodiments of the present application have been described in detail with reference to the drawings, these are examples, and various modifications are made based on the knowledge of those skilled in the art, including the embodiments described in the disclosure column of the invention. It is possible to practice the present invention in other improved forms.

Further, the above-mentioned "section, module, unit" can be read as "means" or "circuit". For example, the distribution unit can be read as a distribution means or a distribution circuit.

10 Information provider 20 Communication unit 30 Storage unit 31 Attribute database 32 Component database 33 Content database 34 Action history database 35 Search history database 40 Control unit 41 Acquisition unit 42 Judgment unit 43 Change unit 44 Provision unit 100 (101, 102, 200) , 300) Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display processing unit 154 Display unit 155 Drawing reception unit 156 Content provision unit

Claims (11)

An acquisition unit that acquires user information about a user who has viewed any of a plurality of variations in the content in which a predetermined component is arranged, and an acquisition unit.
An information providing device including a changing unit that changes a display mode of the component arranged in a variation viewed by the user based on the user information. The acquisition unit acquires information on the attributes of the user as the user information, and obtains information about the attributes of the user.
The information providing device according to claim 1, wherein the changing unit changes the display mode of the component based on the attributes of the user acquired by the acquiring unit. The information providing device according to claim 2, wherein the changing unit changes the display mode of the component according to the attribute of the user who browses the variation. The acquisition unit acquires information on the actions taken by the user as the user information, and obtains the information.
The information according to any one of claims 1 to 3, wherein the changing unit changes the display mode of the component based on the user information of the user who has performed a predetermined action. Providing equipment. The acquisition unit acquires information on the actions taken by the user as the user information, and obtains the information.
The information providing device according to any one of claims 1 to 4, wherein the changing unit changes the display mode of the component based on the order in which the user performs an action. Claims 1 to 4 are characterized in that the changing unit acquires information on a component selected by the user and changes the display mode of the component based on the component selected by the user. The information providing device according to any one of them. The information providing device according to any one of claims 1 to 6, wherein the changing unit changes at least one of the color, size, and arrangement position of the component. The information providing device according to any one of claims 1 to 7, wherein the changing unit changes the arrangement order of a plurality of the components. The information providing device according to any one of claims 1 to 8, wherein the component is content indicating statistical information of information registered in a predetermined database. It is an information providing method executed by the information providing device.
An acquisition process for acquiring user information about a user who has viewed any of a plurality of variations in the content in which a predetermined component is arranged, and an acquisition process.
An information providing method including a change step of changing a display mode of the component arranged in a variation viewed by the user based on the user information. An acquisition procedure for acquiring user information about a user who has viewed any of a plurality of variations in the content in which a predetermined component is arranged, and an acquisition procedure.
An information providing program for causing a computer to execute a change procedure for changing a display mode of the component arranged in a variation viewed by the user based on the user information.

Images