JP2020197820A - Information processing apparatus, information processing method, and information processing program - Google Patents

Abstract

To provide an information processing apparatus, an information processing method, and an information processing program which can provide a thanks page allowing an appropriate suggestion to be given for a customer.SOLUTION: The information processing apparatus comprises: a thanks page providing unit which provides a thanks page which is displayed when a preliminarily determined outcome can be obtained in an entry via an entry page provided over the internet; and a customizing unit which customizes the thanks page on the basis of input items inputted in the entry page.SELECTED DRAWING: Figure 1

Description

The present invention relates to an information processing device, an information processing method, and an information processing program.

Conventionally, when a customer uses a service provided via the Internet to complete, for example, product purchase or membership registration, a Web page called a thank-you page is displayed on the customer terminal. The thank-you page can show gratitude to the customer and show the customer that the commercial transaction such as the purchase of the product has been surely completed.

On the other hand, thank-you pages may be used to encourage the next commercial transaction. For example, a product related to a product for which a commercial transaction has been completed may be displayed on the thanks page, or a product purchased by another customer who has purchased a product for which a commercial transaction has been completed may be displayed on the thanks page. For example, Patent Document 1 describes a device that receives a product application request from a terminal device and returns an application completion page displaying a message indicating that the product application has been completed and a message indicating the next product. There is.

Japanese Unexamined Patent Publication No. 2013-142918

However, in the prior art, the product or the like that promotes the next commercial transaction displayed on the thank-you page is fixedly displayed for the product or the like for which the commercial transaction has been completed, so that it may not be possible to make an appropriate proposal according to the customer. there were.

The present invention has been made in view of the above circumstances, and provides an information processing device, an information processing method, and an information processing program that can provide a thank-you page capable of making appropriate proposals according to a customer. For one purpose.

(1) In order to solve the above problems, the information processing device provides a thank-you page that is displayed when a predetermined result is obtained in the entry via the entry page provided on the Internet. It has a provision section and a customization section that customizes the thank-you page based on the input items entered on the entry page.

(2) Further, in the information processing apparatus of the embodiment, the customization unit may customize the thanks page based on the customer information input on the entry page.

(3) Further, in the information processing apparatus of the embodiment, the customization unit customizes the pop-up screen displayed on the thank-you page, and the thank-you page providing unit provides the thank-you page for displaying the customized pop-up screen on the customization unit. You may try to do it.

(4) Further, the information processing device of the embodiment further includes a customer information storage unit that stores customer information, and the customization unit further customizes the thank-you page based on the customer information stored in the customer information storage unit. You may.

(5) Further, the information processing apparatus of the embodiment further includes a UI providing unit that provides a user interface for setting a method for customizing the thanks page in the customization unit, and the customization unit is a user provided by the UI providing unit. You may customize the Thanks page based on the setting of the customization method by the interface.

(6) Further, in the information processing apparatus of the embodiment, the UI providing unit may provide a user interface for selecting a display mode of the thanks page.

(7) In order to solve the above problems, the information processing method is an information processing method executed in an information processing device, and a predetermined result is obtained in an entry via an entry page provided on the Internet. It includes a thank-you page providing step that provides a thank-you page that is displayed when the information is processed, and a customization step that customizes the thank-you page based on the input items entered on the entry page.

(8) In order to solve the above problems, the information processing program provides the computer with a thank-you page that is displayed when a predetermined result is obtained in the entry via the entry page provided on the Internet. The function to provide the thank-you page and the customization function to customize the thank-you page based on the input items entered on the entry page are realized.

According to one embodiment of the present invention, the information processing apparatus can thereby provide a thank-you page capable of making appropriate proposals according to the customer.

It is a block diagram which shows an example of the software structure of the information processing apparatus in embodiment. It is a figure which shows the 1st example of the user interface for setting the customization method of a thank-you page in an embodiment. It is a figure which shows the 2nd example of the user interface for setting the customization method of the thanks page in embodiment. It is a figure which shows the 3rd example of the user interface for setting the customization method of the thanks page in embodiment. It is a figure which shows the 4th example of the user interface for setting the customization method of the thank-you page in an embodiment. It is a block diagram which shows an example of the hardware composition of the information processing apparatus in embodiment. It is a flowchart which shows an example of the operation of the information processing apparatus in Embodiment.

Hereinafter, the information processing apparatus, the information processing method, and the information processing program according to the embodiment of the present invention will be described in detail with reference to the drawings.

First, the function of the information processing apparatus will be described with reference to FIG. FIG. 1 is a block diagram showing an example of a software configuration of an information processing device according to an embodiment.

In FIG. 1, the information processing device 1 is communicably connected to the user terminal 2 and the customer terminal 3 via the network 9. The user terminal 2 is, for example, a terminal that sets the display mode of the thanks page provided by the information processing device 1 via the Web browser 21. The customer terminal 3 is, for example, a terminal operated by a customer who purchases or uses a product or service or the like from a Web page provided by the information processing device 1 via a Web browser 31.

The thank-you page in the present embodiment is a Web page displayed on the Web browser 31 when a predetermined result is obtained in the entry via the entry page provided in the information processing device 1. The entry page is a Web page for inputting input items by a customer in order to use the Web service provided by the information processing device 1. The entry page may include a UI (user interface: User Interface) for inputting input items. The input items include, for example, the customer's name, address, age, product purchase content or service usage content, questionnaire content, selection button related to the product or service (for example, radio button), or consent related to the purchase of the product or service. Buttons (for example, check boxes) indicating the above may be included. The entry via the entry page means transmitting the information (including the input information) of the entry page to the information processing device 1. For example, the entry is completed when the customer operates a button such as "send" or "input completed" on the entry page or the confirmation page of the input item.

The entry page may not include a UI for inputting input items. For example, the input item may be Cookie information stored in the customer terminal 3. The information of Cookie includes, for example, information for identifying the customer terminal 3, the date and time or the number of visits to the information processing device 1, the usage status of the information processing device 1, and the like. Alternatively, the input items may be the type of the Web browser, the language information of the Web browser, the OS (Operating System) information, or the like.

The predetermined result is a result obtained through the entry page, and may be, for example, a conversion (CV). Conversions include, for example, completion of an offer to purchase or use a product or service, completion of a request for materials, completion of membership registration, registration of an e-mail newsletter, and the like. That is, the thank-you page is a Web page that is displayed when a conversion is obtained. On the Thanks page, for example, texts such as "Thank you for your purchase", "Reservation completed", or "Thank you for your membership registration" are displayed. By displaying the thank-you page, for example, it is possible to express gratitude to the customer, and the customer can recognize that the procedure such as product purchase has been completed.

The number of conversions obtained may be referred to as the number of conversions (CV number). Further, the ratio of conversions obtained to the number of visitors to the website provided by the information processing device 1 may be referred to as a conversion rate (CVR).

Further, FIG. 1 illustrates and shows the connection destination of the information processing device 1, and does not limit the connection destination of the information processing device 1. For example, the information processing device 1 may be connected to a plurality of user terminals 2 or customer terminals 3. The network 9 is a network via wired or wireless, for example, the Internet. In the following embodiment, the network 9 will be described by exemplifying the Internet.

The information processing device 1 has each functional unit of a communication control unit 11, a customization unit 12, a thanks page providing unit 13, a customer information storage unit 14, and a UI providing unit 15. Each of the above-mentioned functional units of the information processing apparatus 1 in the present embodiment will be described as being a functional module realized by the information processing program (software) in the present embodiment.

The communication control unit 11 controls communication with the user terminal 2 or the customer terminal 3 connected via the network 9. The communication control unit 11 is, for example, a Web server for providing a Web page. The communication control unit 11 has a predetermined uniform resource identifier (URI: Uniform Resource Identifier) on the Internet. The URI is, for example, a URL (Uniform Resource Locate). The communication control unit 11 provides an entry page to the Web browser 31 when the Web browser 31 of the customer terminal 3 accesses a predetermined URI.

The customization unit 12 customizes the thanks page based on the input items entered on the entry page. Customization of the thank-you page means customizing the display mode of the thank-you page according to the customer. Customization of display mode means, for example, changing display content (display element) such as text content, still image content, video content, or audio content to be displayed on a thank-you page, or link destination information of a hyperlink according to a customer. That is. The link destination information is information displayed when the customer clicks a hyperlink or the like. The information displayed on the thank-you page by customizing the display mode may be, for example, useful information according to the customer, or information for obtaining a new conversion according to the customer.

The display mode customized on the thank-you page may include the display mode of the pop-up screen. The display mode of the pop-up screen is a display mode of the pop-up screen displayed on the Web browser 31. The display mode of the pop-up screen may be set by the Web browser 21 of the user terminal 2. The setting of the display mode of the pop-up screen is, for example, selection of display content (video content, still image content, text content, etc.) to be displayed on the pop-up screen. Further, the setting of the display mode of the pop-up screen may be the setting of the design (color, shape, size) of the display content or the URI of the Web page displayed when the hyperlink is clicked. Good. The pop-up screen display mode is set by setting the pop-up screen display timing (described later), setting the pop-up screen display position (center, right, left, top, bottom right, bottom left, etc.), and pop-up window display animation. It may be a setting (fade-in, bound, rotate, zoom-in, etc.) or a display option of a pop-up screen (title text, description, text displayed on a button, etc.).

Here, the setting of the display timing of the pop-up screen is, for example, the setting of the time (stay time) from the display of the Web page to the display of the pop-up screen. Further, the display timing of the pop-up screen may be set to display the pop-up screen when a predetermined operation (for example, exit operation, "back" operation, scroll operation, etc.) is performed on the Web browser. Good. The withdrawal operation includes, for example, an operation of closing the Web browser (or tab), an operation of inputting to the URL bar, an operation of updating the page, and the like.

The setting of the display mode of the pop-up screen may include a setting of including a plurality of display contents in one pop-up screen or a setting of displaying a plurality of pop-up screens at a time.

The customization unit 12 may customize the pop-up screen displayed on the thank-you page. The pop-up screen is a new window screen that is superposed on the display screen of the Web page displayed on the Web browser 31. The pop-up screen may be one that is scrolled together when the display screen is scrolled, or may be one that is always displayed even when the display screen is scrolled (floating window).

The thank-you page providing unit 13 provides the customer terminal 3 with the thank-you page customized by the customization unit 12. The thank-you page is a Web page that is displayed when a predetermined result is obtained in an entry via an entry page provided on the Internet as described above. The thank-you page providing unit 13 provides the thank-you page when a predetermined result is obtained in the access from the customer terminal 3. The thank-you page may be composed of a single Web page, or may be composed of a plurality of Web pages.

The customer information storage unit 14 stores customer information. The customization unit 12 may further customize the thanks page based on the customer information stored in the customer information storage unit 14. The customer information storage unit 14 stores, for example, input items that have been input on the entry page in the past. Further, the customer information storage unit 14 may store customer information acquired from another information source (not shown). The other information source is, for example, a product purchase history on another website, a search history on a search engine, a browsing history of a website, or the like. The customization unit 12 further customizes an appropriate thank-you page according to the customer by further customizing the thank-you page based on the customer information accumulated in the customer information storage unit 14 in addition to the input items entered on the entry page. It becomes possible to do.

The UI providing unit 15 provides the Web browser 21 of the user terminal 2 with a user interface for setting a method for customizing the thanks page in the customization unit 12. That is, the user can set an appropriate customization method according to the customer by setting the customization method in the customization unit 12 via the Web browser 21.

The communication control unit 11, the customization unit 12, the thanks page providing unit 13, the customer information storage unit 14, and the UI providing unit 15 of the information processing device 1 are examples of the functional units of the information processing device 1. The above is shown, and the functions of the information processing device 1 are not limited. For example, the information processing device 1 does not have to have all the above-mentioned functional parts, and may have some of the functional parts. Further, the information processing device 1 may have a function other than the above. For example, the information processing device 1 may have an input function for inputting information and an output function for notifying the operating state of the device by an LED lamp or the like.

Further, each of the above-mentioned functional units included in the information processing apparatus 1 has been described as being realized by software as described above. However, at least one or more of the functional units included in the information processing device 1 may be realized by hardware.

Further, any of the above-mentioned functional units included in the information processing device 1 may be implemented by dividing one functional unit into a plurality of functional units. Further, any two or more of the above-mentioned functional units of the information processing apparatus 1 may be integrated into one functional unit. That is, FIG. 1 shows the functions of the information processing apparatus 1 represented by functional blocks, and does not show, for example, that each functional unit is composed of a separate program file or the like.

Further, the information processing device 1 may be a device realized by one housing or a system realized by a plurality of devices connected via a network or the like. For example, the information processing device 1 may realize a part or all of its functions by another virtual device such as a cloud service provided by a cloud computing system. That is, the information processing device 1 may realize at least one or more of the above-mentioned functional units in another device. Further, the information processing device 1 may be a general-purpose computer such as a desktop PC, or may be a dedicated device having limited functions.

Next, the method of customizing the thanks page that can be set in the UI providing unit 15 will be illustrated with reference to FIGS. 2 to 5. By customizing the thank-you page, it is possible to make appropriate proposals according to the customer, for example, to improve customer satisfaction or obtain new conversions. In addition, each customization method may be carried out individually, or a plurality of customization methods may be carried out in combination. Items having the same description in FIGS. 2 to 5 may be designated by the same reference numerals and the description may be omitted.

<Customization settings based on regional information entered by the customer>
FIG. 2 is a diagram showing a first example of a UI for setting a method of customizing a thank-you page in an embodiment. FIG. 2 shows a UI for identifying a region from the address (or zip code) entered by the customer on the entry page and making settings for customizing the Thanks page based on the identified region.

In FIG. 2, the setting screen 1000 is a Web page provided by the UI providing unit 15 and displayed on the Web browser 21. The setting screen 1000 has a customization method 1100 and detailed settings 1200. The customization method 1100 has a region 1101, age 1102, questionnaire content 1103, purchase history 1104, customer information 1105 and details (1111-1115).

The area 1101, the age 1102, the questionnaire content 1103, the purchase history 1104, and the customer information 1105 are setting units for selecting the customization method, and can be selected as the customization method by checking the check boxes of each. You can select one or more check boxes. The customization unit 12 customizes the thank-you page based on the selected customization method. For example, FIG. 2 shows that the check box for region 1101 is checked. The customization unit 12 customizes the thanks page based on the settings of the selected region 1101. The customization method 1100 has a setting button of a type setting unit (121 to 1215) which is a detail for setting details corresponding to each customization method. The detailed setting 1200 is displayed when the detail 1111 corresponding to the area 1101 is pressed.

The detailed setting 1200 has Hokkaido Tohoku 1201, Kanto 1202, Koshinetsu Chubu 1203, Kansai China 1204, Shikoku Kyushu Okinawa 1205, and a type setting unit (1211-1215). Further, the detailed setting 1200 has a pull-down button of a type setting unit (121 to 1215) for selecting a display mode corresponding to each area. The detailed setting 1200 is a UI for selecting the display mode (display type) of the thanks page from the area information determined from the customer's address. As described above, the display type selected by the type setting unit (121 to 1215) is a display content (display element) such as text content, still image content, video content, or audio content displayed on the thanks page, for example. ), Or the link destination information of the hyperlink can be set. For example, the type a1 display mode is selected in the type setting unit 1211 for the area of Hokkaido Tohoku 1201. By presetting one or more display contents to be displayed on the thank-you page for the type a1, the display mode can be set by selecting the pull-down menu.

<Customization settings based on age information entered by the customer>
FIG. 3 is a diagram showing a second example of a UI for setting a method of customizing a thank-you page in an embodiment. FIG. 3 shows a UI for identifying an age from the age entered by the customer on the entry page and making settings for customizing the Thanks page based on the identified age.

In FIG. 3, the setting screen 1000 has a customization method 1100 and a detailed setting 1300.

FIG. 3 shows that the age 1102 checkbox is checked. The customization unit 12 customizes the thanks page based on the selected age 1102 setting. The detailed setting 1300 is displayed when the detail 1112 corresponding to the age 1102 is pressed.

The detailed setting 1300 has a teenager 1301, a 20s 1302, a 30s 1303, a 40s 1304, a 50s or older 1305, and a type setting unit (1311-1315). Further, the detailed setting 1300 has a pull-down button of the type setting unit (1311 to 1315) for selecting a display mode corresponding to each age. The detailed setting 1300 is a UI for selecting the display mode (display type) of the thanks page from the information of the age determined from the age of the customer. For example, the display mode of type b1 is selected in the type setting unit 1311 for the age group of teens or younger 1301.

<Customization settings based on questionnaire information entered by customers>
FIG. 4 is a diagram showing a third example of a UI for setting a method of customizing a thank-you page in an embodiment. FIG. 4 shows a UI for making settings for customizing the thank-you page based on the questionnaire content entered by the customer on the entry page.

In FIG. 4, the setting screen 1000 has a customization method 1100 and a detailed setting 1400.

FIG. 4 shows that the check boxes of the area 1101 and the questionnaire content 1103 are checked. The customization unit 12 customizes the thanks page based on the settings of the selected area 1101 and the questionnaire content 1103. The detailed setting 1400 is displayed when the detail 1113 corresponding to the questionnaire content 1103 is pressed.

The detailed setting 1400 includes selection a 1401, selection b 1402, selection c 1403, selection d 1404, no answer 1405, and a type setting unit (141 to 1415). Further, the detailed setting 1400 has a pull-down button of a type setting unit (1411 to 1415) for selecting a display mode corresponding to each questionnaire content. The detailed setting 1400 is a UI for selecting the display mode (display type) of the thanks page from the information of the questionnaire contents. For example, in the type setting unit 1411, the display mode of the type c1 is selected for the questionnaire content of the selection a1401. The detailed setting 1400 represents a setting when the questionnaire options are composed of four options (a) to (d) and no answer is given to the questionnaire.

Note that FIG. 4 shows a case where the display mode based on the settings of the detailed settings 1200 and the detailed settings 1400 of the area 1101 and the questionnaire content 1103 is displayed on the thanks page. For example, the character information based on the detailed setting 1200 and the image information based on the detailed setting 1400 may be displayed on the thanks page, respectively. The thank-you page may be a web page that can be scrolled in the web browser 21, or may include a pop-up display in the display mode.

<Customization settings based on past purchase history>
FIG. 5 is a diagram showing a fourth example of a UI for setting a method of customizing a thank-you page in an embodiment. FIG. 5 shows a UI for making settings for customizing a thank-you page based on a customer's past purchase history.

In FIG. 5, the setting screen 1000 has a customization method 1100 and detailed settings 1500.

FIG. 5, shows that the check box of the purchase history 1104 is checked. The customization unit 12 customizes the thanks page based on the setting with the selected purchase history 1104. The detailed setting 1500 is displayed when the detail 1114 corresponding to the purchase history 1104 is pressed.

The detailed setting 1500 includes an initial registration 1501, a repeat purchase 1502, a regular purchase 1503, a Sunkus P1504, a member unregistered 1505, and a type setting unit (1511-1515). Further, the detailed setting 1500 has a pull-down button of a type setting unit (1511 to 1515) for selecting a display mode corresponding to each purchase history. The detailed setting 1500 is a UI for selecting the display mode (display type) of the thanks page from the purchase history information. For example, the type d1 display mode is selected in the type setting unit 1511 for the purchase history of the initial registration 1501. In the detailed setting 1500, the type setting unit 1511 corresponding to the initial registration 1501 sets the display mode for the customer who has been registered for the first time. In addition, the type setting unit 1512 corresponding to the repeat purchase 1502 sets the display mode for the customer who has purchased the product or the like two or more times. In addition, the type setting unit 1513 corresponding to the subscription 1503 sets the display mode for the customer who has registered the subscription of the product or the like. Further, the type setting unit 1514 corresponding to the Sunkus P1504 sets the display mode for the customer who has purchased the product or the like, triggered by the display of the Sunkus page. In addition, the type setting unit 1515 corresponding to the member unregistered 1505 sets the display mode for the customer who has not been registered as a member.

Next, the hardware configuration of the information processing apparatus 1 will be described with reference to FIG. FIG. 6 is a block diagram showing an example of the hardware configuration of the information processing apparatus 1 according to the embodiment.

The information processing device 1 includes a CPU (Central Processing Unit) 101, a RAM (Random Access Memory) 102, a ROM (Read Only Memory) 103, an I / O device 104, and a communication I / F (Interface) 105. The information processing device 1 is a device that executes the information processing program described with reference to FIG.

The CPU 101 controls the user terminal by executing an information processing program stored in the RAM 102 or the ROM 103. The information processing program is acquired from, for example, a recording medium on which the program is recorded, a program distribution server via a network, or the like, installed in the ROM 103, read from the CPU 101, and executed.

The I / O device 104 has an operation input function and a display function (operation display function). The I / O device 104 is, for example, a touch panel. The touch panel enables the user of the information processing device 1 to input operations using a fingertip, a stylus, or the like. The case where the I / O device 104 in the present embodiment uses a touch panel having an operation display function will be described, but the I / O device 104 separates the display device having the display function and the operation input device having the operation input function. It may have. In that case, the display screen of the touch panel can be performed as the display screen of the display device, and the operation of the touch panel can be performed as the operation of the operation input device. The I / O device 104 may be realized in various forms such as a head mount type, a glasses type, and a wristwatch type display.

The communication I / F 105 is an I / F for communication. The communication I / F 105 executes short-range wireless communication such as wireless LAN, wired LAN, and infrared rays. Although the figure shows only the communication I / F 105 as the communication I / F, the information processing device 1 may have an I / F for each communication in a plurality of communication methods.

Next, the operation of customizing the thanks page in the information processing apparatus 1 will be described with reference to FIG. 7. FIG. 7 is a flowchart showing an example of the operation of the information processing device 1 in the embodiment. Although the information processing device 1 is described as the execution body of the operations in the flowchart shown below, each operation can be executed by each functional unit of the information processing device 1 described above.

In FIG. 7, the information processing device 1 reads out the customized setting information set based on the UI provided by the UI providing unit 15 (step S11). It is assumed that the customization setting of the thanks page is preset (preset) from the Web browser 21 at an arbitrary timing.

After executing the process of step S11, the information processing device 1 determines whether or not there has been an access from the Web browser 31 (step S12). If it cannot be determined that the access has been made (step S12: NO), the information processing apparatus 1 repeats the process of step S12 and waits for the access.

On the other hand, when it is determined that the access has been made (step S12: YES), the information processing device 1 provides the entry page to the Web browser 31 (step S13). The entry page may be a Web page that only executes a predetermined operation (for example, acquisition of terminal information of the customer terminal 3) that is not displayed on the Web browser 21.

After executing the process of step S13, the information processing apparatus 1 determines whether or not the input of the entry page is completed (step S14). The completion of the entry page input includes the case where the entry page input is completed and the entry page is sent from the Web browser 31, and the entry page input is not completed and is interrupted in the middle (session expires). The case may be included. If it cannot be determined that the entry page input is completed (step S14: NO), the information processing apparatus 1 repeats the process of step S14 and waits for the entry page input to be completed.

On the other hand, when it is determined that the input of the entry page is completed (step S14: YES), the information processing apparatus 1 determines whether or not there is a CV (step S15). Whether or not there is a CV is determined by whether or not there is a predetermined result such as completion of purchase of a product. If it cannot be determined that there is a CV (step S15: NO), the information processing apparatus 1 ends the operation shown in the flowchart.

On the other hand, when it is determined that there is a CV (step S15: YES), the information processing apparatus 1 acquires the input items on the entry page (step S16) and acquires the customer information (step S17). The customer information is, for example, a customer's past purchase history, an access history to the information processing device 1, a usage history on another site, and the like. The customer information may be, for example, customer information possessed by the information processing device 1, or may be customer information possessed by a device other than the information processing device 1.

After executing the process of step S17, the information processing apparatus 1 customizes the thanks page (step S18). Customization of the thank-you page is executed based on the input items entered on the entry page.

After executing the process of step S18, the information processing apparatus 1 provides the Web browser 31 with the thank-you page customized in step S18 (step S19). By providing a customized thank-you page, it is possible to provide the customer with a thank-you page that can make appropriate proposals according to the customer. After executing the process of step S19, the information processing apparatus 1 ends the operation shown in the flowchart.

The illustrated flowchart shows an example of the operation of the information processing device 1, and does not limit the order of operations in the information processing device 1.

It should be noted that the program for realizing the function constituting the apparatus described in the present embodiment is recorded on a computer-readable recording medium, and the program recorded on the recording medium is read into the computer system and executed. Therefore, the above-mentioned various processes of the present embodiment may be performed. The "computer system" referred to here may include hardware such as an OS and peripheral devices. In addition, the "computer system" includes a homepage providing environment (or display environment) if a WWW system is used. The "computer-readable recording medium" includes a flexible disk, a magneto-optical disk, a ROM, a writable non-volatile memory such as a flash memory, a portable medium such as a CD-ROM, a hard disk built in a computer system, and the like. It refers to the storage device of.

Further, the "computer-readable recording medium" is a volatile memory (for example, DRAM (Dynamic)) inside a computer system that serves as a server or a client when a program is transmitted via a network such as the Internet or a communication line such as a telephone line. It also includes those that hold the program for a certain period of time, such as Random Access Memory)). Further, the program may be transmitted from a computer system in which this program is stored in a storage device or the like to another computer system via a transmission medium or by a transmission wave in the transmission medium. Here, the "transmission medium" for transmitting a program refers to a medium having a function of transmitting information, such as a network (communication network) such as the Internet or a communication line (communication line) such as a telephone line. Further, the above program may be for realizing a part of the above-mentioned functions. Further, it may be a so-called difference file (difference program) that realizes the above-mentioned function in combination with a program already recorded in the computer system.

Although the embodiments of the present invention have been described above with reference to the drawings, the specific configuration is not limited to this embodiment and includes various modifications within a range not deviating from the gist of the present invention. Is done.

1 Information processing device 11 Communication control unit 12 Customization unit 13 Thanks page providing unit 14 Customer information storage unit 15 UI providing unit 2 User terminal 21 Web browser 3 Customer terminal 31 Web browser 9 Network 101 CPU
102 RAM
103 ROM
104 I / O equipment 105 Communication I / F
1000 Setting screen 1100 Customization method 1101 Region 1102 Age 1103 Questionnaire content 1104 Purchase history 1105 Customer information 1200 Detailed settings 1201 Hokkaido Tohoku 1202 Kanto 1203 Koshinetsu Chubu 1204 Kansai China 1205 Shikoku Kyushu Okinawa 1300 Detailed settings 1301 Teens and under 1302 1302 1304 40's 1205 50's and over 1400 Detailed setting 1401 Select B 1402 Select B 1403 Select C 1404 Select D 1405 No answer 1500 Detailed setting 1501 First registration 1502 Repeat purchase 1503 Subscription 1504 Thanks P
1505 Member unregistered 1111-1115 Details 1211-1215 Type setting unit 1311-1315 Type setting unit 1411-1415 Type setting unit 1511-1515 Type setting unit

According to one embodiment of the present invention, the information processing device is a thank-you page displayed when a predetermined result is obtained in an entry via an entry page provided to a customer terminal on the Internet. To the customer terminal, customize the thank-you page based on the input items entered from the customer terminal on the entry page, and provide a user interface for setting the customization method of the thank-you page to the user terminal that customizes the thank-you page. By providing and customizing the thank-you page based on the customization method settings set from the user terminal via the provided user interface, it is possible to provide the thank-you page that can make appropriate proposals according to the customer. ..

Claims (8)

A thank-you page provider that provides a thank-you page that is displayed when a predetermined result is obtained in an entry via an entry page provided on the Internet.
An information processing device including a customization unit that customizes the thanks page based on the input items entered on the entry page. The information processing device according to claim 1, wherein the customization unit customizes the thanks page based on the customer information input on the entry page. The customization unit customizes the pop-up screen displayed on the thank-you page.
The information processing device according to claim 1 or 2, wherein the thank-you page providing unit provides the thank-you page for displaying a pop-up screen customized by the customization unit. It also has a customer information storage unit that stores customer information.
The information processing device according to any one of claims 1 to 3, wherein the customization unit further customizes the thanks page based on the customer information accumulated in the customer information storage unit. Further provided with a UI providing unit that provides a user interface for setting the customization method of the thanks page in the customizing unit.
The information processing device according to any one of claims 1 to 4, wherein the customization unit customizes the thanks page based on the setting of the customization method by the user interface provided by the UI providing unit. The information processing device according to claim 5, wherein the UI providing unit provides the user interface for selecting a display mode of the thanks page. A step of providing a thank-you page, which is an information processing method executed in an information processing device and provides a thank-you page to be displayed when a predetermined result is obtained in an entry via an entry page provided on the Internet. When,
An information processing method including a customization step for customizing the thank-you page based on the input items entered on the entry page. On the computer
A thank-you page providing function that provides a thank-you page that is displayed when a predetermined result is obtained in an entry via an entry page provided on the Internet.
An information processing program for realizing a customization function for customizing the Thanks page based on the input items entered on the entry page.

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