JP2020091532A - Server and program - Google Patents

Abstract

To sufficiently promote a user's buying intention, in social commerce.SOLUTION: A server for managing access to a shopping site comprises: means which acquires a host user indication for designating at least one guest user to be invited to the shopping site, from a host user; means which stores an address of the shopping site, host user identification information for identifying the host user, and guest user identification information for identifying the guest user designated by the host user indication in association with each other; means which acquires host reaction information related to the host user's reaction for the shopping site; means which acquires guest reaction information related to the guest user's reaction for the shopping site; means which generates an image based on a combination of the host reaction information and the guest reaction information; and means which presents the generated image to the host user.SELECTED DRAWING: Figure 3

Description

The present invention relates to a server and a program.

In recent years, social commerce has attracted attention. Social commerce is a service model that links social media and e-commerce. In social commerce, consumers are encouraged to purchase by spreading information among users through social media.

For example, Patent Document 1 discloses a server that handles social commerce transactions. The server of Patent Literature 1 provides recommended transaction information to the user terminal based on the route information acquired from the user terminal used by the user.

JP, 2013-084265, A

"Effects of empathy on social media on purchasing behavior-examination based on social media usage and word-of-mouth experience-" (Izumi), Bulletin of Ikuei Junior College, No. 31, 2014

According to Non-Patent Document 1, a study on social media and purchasing behavior points out the usefulness of information (eg, advice) from a friend who knows himself well. Even in social commerce, users who experience shopping while exchanging information from friends are expected to promote their willingness to purchase.
However, in Patent Document 1, the information provided to the user is the information generated by the computer based on the route information and not the information transmitted by the user's friend. Therefore, it is not possible to sufficiently promote the purchase will of the user.

An object of the present invention is to sufficiently promote a user's willingness to purchase in social commerce.

One aspect of the present invention is
A server that manages access to shopping sites,
Means for obtaining from the host user a host user instruction specifying at least one guest user to be invited to the shopping site,
A means for storing the address of the shopping site, the host user identification information for identifying the host user, and the guest user identification information for identifying the guest user designated by the host user instruction in association with each other;
A means for acquiring host reaction information regarding the reaction of the host user to the shopping site,
A means for acquiring guest reaction information regarding the reaction of the guest user with respect to the shopping site,
A means for generating an image based on a combination of the host reaction information and the guest reaction information,
A means for presenting the generated image to the host user,
It is a server.

According to the present invention, it is possible to sufficiently promote a user's willingness to purchase in social commerce.

It is a block diagram which shows the structure of the information processing system of this embodiment. It is a functional block diagram of the information processing system of FIG. It is an explanatory view of the outline of this embodiment. It is a figure which shows the data structure of the user information database of this embodiment. It is a figure which shows the data structure of the item information master database of this embodiment. It is a figure which shows the data structure of the avatar information master database of this embodiment. It is a sequence diagram of an avatar selection process of the present embodiment. It is a figure which shows the example of a screen displayed in the process of FIG. It is a sequence diagram of a shopping invitation process of the present embodiment. It is a figure which shows the example of a screen displayed in the information processing of FIG. It is a sequence diagram of a shopping sequence of this embodiment. It is a figure which shows the example of a screen displayed in the information processing of FIG. It is a figure which shows the example of a screen displayed in the information processing of FIG. It is a figure which shows the example of a screen displayed in the information processing of FIG. It is a figure which shows the example of a screen displayed in the information processing of a modification.

An embodiment of the present invention will be described below in detail with reference to the drawings. In addition, in the drawings for describing the embodiments, the same components are denoted by the same reference symbols in principle, and repeated description thereof will be omitted.

(1) Configuration of Information Processing System The configuration of the information processing system will be described. FIG. 1 is a block diagram showing the configuration of the information processing system of this embodiment. FIG. 2 is a functional block diagram of the information processing system of FIG.

As shown in FIG. 1, the information processing system 1 includes a plurality of client devices 10 and a server 30.
The client device 10 and the server 30 are connected via a network (for example, the Internet or an intranet) NW.

The client device 10 is an example of an information processing device that transmits a request to the server 30. The client device 10 is, for example, a smartphone, a tablet terminal, or a personal computer.

The server 30 is an example of an information processing device that provides the client device 10 with a response according to the request transmitted from the client device 10. The server 30 is, for example, a web server.

(1-1) Configuration of Client Device The configuration of the client device 10 will be described.

As shown in FIG. 2, the client device 10 includes a storage device 11, a processor 12, an input/output interface 13, and a communication interface 14.

The storage device 11 is configured to store programs and data. The storage device 11 is, for example, a combination of a ROM (Read Only Memory), a RAM (Random Access Memory), and a storage (for example, a flash memory or a hard disk).

The programs include, for example, the following programs.
-OS (Operating System) program-Application (for example, web browser) program that executes information processing

The data includes, for example, the following data.
-Database referred to in information processing-Data obtained by executing information processing (that is, execution result of information processing)

The processor 12 is configured to realize the function of the client device 10 by activating a program stored in the storage device 11. The processor 12 is an example of a computer.

The input/output interface 13 is configured to acquire a user instruction from an input device connected to the client apparatus 10 and output information to an output device connected to the client apparatus 10.
The input device includes, for example, a keyboard, a pointing device, a touch panel, or a combination thereof.
The output device is, for example, a display.

The communication interface 14 is configured to control communication between the client device 10 and the server 30.

(1-2) Server Configuration The configuration of the server 30 will be described.

As shown in FIG. 2, the server 30 includes a storage device 31, a processor 32, an input/output interface 33, and a communication interface 34.

The storage device 31 is configured to store programs and data. The storage device 31 is, for example, a combination of a ROM, a RAM, and a storage (for example, a flash memory or a hard disk).

The programs include, for example, the following programs.
-OS program-Application program that executes information processing

The data includes, for example, the following data.
・Database referred to in information processing ・Results of information processing execution

The processor 32 is configured to realize the function of the server 30 by activating a program stored in the storage device 31. The processor 32 is an example of a computer.

The input/output interface 33 is configured to acquire a user instruction from an input device connected to the server 30 and output information to an output device connected to the server 30.
The input device is, for example, a keyboard, a pointing device, a touch panel, or a combination thereof.
The output device is, for example, a display.

The communication interface 34 is configured to control communication between the server 30 and the client device 10.

(2) Outline of Embodiment An outline of the present embodiment will be described. FIG. 3 is an explanatory diagram of the outline of the present embodiment.

As shown in FIG. 3, the server 30 of this embodiment is configured to manage access to a shopping site.
The server 30 obtains from the host user a host user instruction designating at least one guest user who should be invited to the shopping site.
The server 30 stores the address of the shopping site, the host user identification information for identifying the host user, and the guest user identification information for identifying the guest user designated by the host user instruction in association with each other.
The server 30 acquires host reaction information regarding the reaction of the host user with respect to the shopping site and guest reaction information regarding the reaction of the guest user with respect to the shopping site.
The server 30 generates an image based on a combination of host reaction information and guest reaction information.
The server 30 presents the generated image to the host user.

As described above, in the present embodiment, an image based on a combination of the reaction of the host user itself and the reaction of the guest user arbitrarily designated by the host user is presented to the host user. Thereby, in social commerce, it is possible to sufficiently promote the user's willingness to purchase.

(3) Database The database of this embodiment will be described. The following databases are stored in the storage device 31.

(3-1) User Information Database The user information database of this embodiment will be described. FIG. 4 is a diagram showing a data structure of the user information database of this embodiment.

User information is stored in the user information database of FIG. The user information is information about the user.
The user information database includes a "user ID" field, a "user name" field, a "user attribute" field, a "mental state" field, and an "avatar ID" field. Each field is associated with each other.

The user ID is stored in the “user ID” field. The user ID is user identification information that identifies a user.

Information (for example, text) related to the name of the user is stored in the “user name” field.

User attribute information is stored in the “user attribute” field. The user attribute information is information related to user attributes. The "user attribute" field includes a plurality of subfields ("gender" field and "age" field).

Information regarding the gender of the user is stored in the “sex” field.

Information regarding the age of the user is stored in the "age" field.

The "mental state" field stores user state information regarding the user's mental state.

The "avatar ID" field stores an avatar ID (an example of avatar identification information) for identifying an avatar assigned to a user.

(3-2) Item Information Master Database The item information master database of this embodiment will be described. FIG. 5: is a figure which shows the data structure of the item information master database of this embodiment.

Item information is stored in the item information master database of FIG. The item information is information about the item sold to the user.
The item information master database includes an "item ID" field, an "item name" field, a "price" field, and an "item attribute" field. Each field is associated with each other.

The item ID is stored in the "item ID" field. The item ID is item identification information that identifies an item.

The "item name" field stores information (text) about the name of the item.

The “price” field stores information about the price of the item.

Item attribute information is stored in the "item attribute" field. The item attribute information is information about the attribute of the item. The “item attribute” field includes a plurality of subfields (“type” field and “use” field).

Information regarding the type of item is stored in the “type” field.

In the "use" field, information about the use of the item is stored.

(3-3) Avatar Information Master Database The avatar information master database of this embodiment will be described. FIG. 6 is a diagram showing a data structure of the avatar information master database of this embodiment.

Avatar information is stored in the avatar information master database of FIG. The avatar information is information about the avatar.
The avatar information master database includes an "avatar ID" field and an "avatar image" field. Each field is associated with each other.

An avatar ID is stored in the "avatar ID" field.

An image of an avatar (hereinafter referred to as "avatar image") is stored in the "image" field. The “image” field includes a plurality of subfields (eg, “standard” field, “state 1” field, and “state 2” field).

The “standard” field stores an avatar image corresponding to the user's state “standard”.

The "state 1" field stores an avatar image corresponding to the state "state 1" of the user.

In the "state 2" field, an avatar image corresponding to the user's state "state 2" is stored.

(4) Information processing Information processing of this embodiment will be described.
In the following description, the first user U1 is a host user of the online shopping environment.
The second user U2 is a guest user of the online shopping environment constructed by the first user U1.
The client device 10a operates according to an instruction from the first user U1.
The client device 10b operates according to an instruction from the second user U2.
The server 30 simultaneously receives access from the client devices 10a to 10b.

(4-1) Avatar Selection Processing The avatar selection processing of this embodiment will be described. FIG. 7 is a sequence diagram of the avatar selection process of this embodiment. FIG. 8 is a diagram showing an example of a screen displayed in the process of FIG.

As shown in FIG. 7, the client devices 10a to 10b execute acceptance of an avatar selection instruction (S100).
Specifically, the processor 12 of each of the client devices 10a to 10b displays the screen P10 (FIG. 8) on the display.

The screen P10 includes an operation object B100 and image objects IMG100a to IMG100c.
The image objects IMG100a to IMG100c are avatar images. The image objects IMG100a to IMG100c are objects that receive a user instruction for designating an avatar. An avatar ID is assigned to each of the image objects IMG100a to IMG100c.
The operation object B100 is an object that receives a user instruction for confirming the designation of the avatar.

After step S110, the client device 10a executes an avatar selection request (S111a).
Specifically, when the first user U1 operates the image object IMG100a and the operation object B100, the processor 12 transmits avatar selection request data to the server 30.
The avatar selection request data includes the following information.
-User ID of the first user U1
An avatar ID assigned to the image object IMG100a

After step S110, the client device 10b executes an avatar selection request (S111b).
Specifically, when the second user U2 operates the image object IMG100b and the operation object B100, the processor 12 transmits avatar selection request data to the server 30.
The avatar selection request data includes the following information.
-User ID of the second user U2
-Avatar ID assigned to the image object IMG100b

After steps S110a and S110b, the server 30 updates the database (S130).
Specifically, the processor 32 refers to the user information database (FIG. 3) to identify the record associated with the user ID included in the avatar selection request data transmitted from the client devices 10a to 10b.
The processor 32 stores the avatar ID included in the avatar selection request data in the “avatar ID” field of the specified record.
Thereby, the avatars of the first user U1 and the second user U2 are set.

(4-2) Shopping Invitation Processing The shopping invitation processing of this embodiment will be described. FIG. 9 is a sequence diagram of the shopping invitation process of this embodiment. FIG. 10 is a diagram showing an example of a screen displayed in the information processing of FIG.

As shown in FIG. 9, the client device 10a executes an invitation request (S210A).
Specifically, the processor 12 displays the screen P20 (FIG. 10) on the display.

The screen P20 includes an operation object B200 and a field object F200.
The field object F200 is an object that receives a user instruction for designating a guest user to be invited to the shopping site.
The operation object B200 is an object that receives a user instruction for executing an invitation request.

When the user U1 designates a guest user with the field object F200 and operates the operation object B200, the processor 12 transmits invitation request data to the server 30. The invitation request data includes the following information.
-User ID of user U1
-User ID of the guest user specified in the field object F200

After step S210A, the server 30 executes an invitation notification (S230).
Specifically, the processor 32 sets a URL (Uniform Resource Locator) of a new shopping site.
The processor 32 assigns the user ID (an example of “host user identification information”) of the user U1 (that is, the host user) to the URL.
The processor 32 transmits the invitation notification data to the client device 10b corresponding to the user ID of the guest user included in the invitation request data transmitted from the client device 10a in step S210A.

After step S230, the client device 10b executes acceptance of the invitation acceptance instruction (S210a).
Specifically, the processor 12 displays the screen P21 (FIG. 10) on the display.

The screen P21 includes a display object A210 and operation objects B210a and B210b.
A message prompting the user to input a user instruction as to whether to accept the invitation of the user U1 is displayed on the display object A210.
The operation object B210a is an object that receives a user instruction for accepting the invitation of the user U1.
The operation object B210b is an object that receives a user instruction for rejecting the invitation of the user U1.

After step S210b, the client device 10b executes a participation request (S211b).
Specifically, when the user U2 operates the operation object B210b, the processor 32 transmits the participation request data to the server 30. The participation request data includes the user ID of the user U2 (an example of “guest user identification information”).

After step S211b, the server 30 executes the shopping sequence (S231).
Specifically, the processor 32 sets the URL set in step S230, the user ID of the first user U1 (that is, the user ID of the host user), and the user ID included in the participation request data (that is, the user of the guest user). ID) and are stored in the storage device 31 in association with each other.
The processor 32 transmits the URL stored in the storage device 31 to the client device 10a corresponding to the user ID of the user U1 and the client device 10b corresponding to the user ID of the user U2.

The users U1 and U2 can experience online shopping at the shopping site designated by the URL by accessing the URL transmitted from the server 30 via the client devices 10a to 10b, respectively.

(4-3) Shopping Sequence The shopping sequence of this embodiment will be described. FIG. 11 is a sequence diagram of the shopping sequence of this embodiment. FIG. 12 is a diagram showing an example of a screen displayed in the information processing of FIG. FIG. 13 is a diagram showing an example of a screen displayed in the information processing of FIG. FIG. 14 is a diagram showing an example of a screen displayed in the information processing of FIG.

The client device 10a displays a shopping screen (S310a).
Specifically, the processor 12 displays the screen P30 (FIG. 12) on the display.

The screen P30 includes a display object A300, an operation object B300, and an image object IMG300.
The display object A300 displays item information (for example, item name and price) corresponding to the URL arbitrarily specified by the user U1. The item ID of the item information is assigned to the display object A300.
The operation object B300 is an object that receives a user instruction for recommending an item corresponding to the item information displayed on the display object A300 to the user U2.
The image object IMG300 is an avatar image corresponding to the avatar ID associated with the user ID of the user U1 in step S130 (FIG. 7).

The client device 10b executes the display of the shopping screen (S310b).
Specifically, the processor 12 displays the screen P31 (FIG. 12) on the display.

The screen P31 includes a display object A310, an operation object B310, and an image object IMG310.
On the display object A310, item information (for example, item name and price) corresponding to the URL arbitrarily specified by the user U2 is displayed. An item ID is assigned to the display object A310.
The operation object B310 is an object that receives a user instruction for recommending an item corresponding to the item information displayed on the display object A310 to the user U1.
The image object IMG310 is an avatar image corresponding to the avatar ID associated with the user ID of the user U2 in step S130 (FIG. 7).

After step S311, the client device 10b executes a recommendation request (S311b).
Specifically, when the user U2 operates the operation object B310, the processor 12 transmits recommendation request data to the server 30. The recommendation request data includes the item ID assigned to the display object A310.

After step S313, the server 30 executes the recommendation response (S330).
Specifically, the processor 32 refers to the item information master database (FIG. 5) to identify the item information associated with the item ID included in the recommendation request data.
The processor 32 refers to the item information master database (FIG. 5), and the item associated with the item ID assigned to the display object A300 of the URL that the client device 10a was accessing when the recommendation request data was transmitted. Identify the information.

After step S330, the client device 10a presents recommendation information (S312a).
Specifically, the processor 12 displays the screen P32a (FIG. 12) on the display.

The screen P32a includes a display object A320a and an image object IMG300.
The item information included in the recommended response data is displayed on the display object A 320a.

After step S330, the client device 10b executes the presentation of recommendation information (S312b).
Specifically, the processor 12 displays the screen P33a (FIG. 12) on the display.

The screen P33a includes a display object A330a and an image object IMG310.
The item information included in the recommended response data is displayed on the display object A 330a.

After step S312a, the client device 10a executes reaction acquisition (S313a).

The processor 12 of the first example of step S313a acquires an image of the face of the user U1 from a camera (not shown) connected to the input/output interface 13. By analyzing the image, the processor 12 determines at least one of a facial expression reaction (for example, a smile level) and a blink reaction with respect to a screen (for example, the screen P32a) displayed on the display.

The processor 12 of the 2nd example of step S313a acquires biometric information (for example, at least one of a heartbeat, a pulse, an electroencephalogram, and a cerebral blood flow) of the user U1 from the wearable device (not shown) worn by the user U1. .. The processor 12 determines the biological reaction to the screen (for example, the screen P32a) displayed on the display based on the biological information of the user U1.

The processor 12 of the third example of step S313a acquires the voice of the user U1 via a microphone (not shown). The processor 12 determines the voice response to the screen (for example, the screen P32a) displayed on the display by analyzing the voice (for example, the pitch of the voice).

The processor 12 of the fourth example of step S313a acquires the user instruction of the user U1 via the input device (not shown) connected to the input/output interface 13. The processor 12 determines the action reaction with respect to the screen (for example, the screen P32a) based on the time from when the screen (for example, the screen P32a) is displayed on the display until the user instruction is given.

The processor 12 transmits reaction information (an example of “host reaction information”) regarding the reaction of the user U1 (for example, at least one of facial expression reaction, blink reaction, biological reaction, voice reaction, and behavioral reaction) to the server 30. Do

After step S312b, the client device 10b executes reaction acquisition (S313b).
Specifically, the processor 12 determines the reaction (for example, at least one of a facial expression reaction, a blink reaction, a biological reaction, a voice reaction, and a behavioral reaction) of the user U2, as in step S313a.
The processor 12 transmits reaction information regarding the reaction of the user U2 (an example of “guest reaction information”) to the server 30.

After steps S313a and S313b, the server 30 executes a mental state determination (S331).
Specifically, the processor 32 determines the preference level (an example of “mental state”) of the users U1 and U2 for each item based on the reaction information transmitted from the client devices 10a and 10b in steps S313a and S313b. ..

For example, the processor 32, regarding the item information (item name “ITEM1”) displayed on the display object A 320a (FIG. 12), the reaction pattern of the user U1 when looking at the screen P32a (for example, time transition of biometric information). Pattern) is calculated.
The processor 32 specifies the reaction pattern of the user U2 when looking at the screen P33a with respect to the item information (item name “ITEM1”) displayed on the display object A330a (FIG. 12).

Regarding the item information (item name “ITEM2”) displayed on the display object A 320b (FIG. 13), the processor 32 has a reaction pattern of the user U1 when looking at the screen P32b (for example, a pattern of time transition of biometric information). ) Is calculated.
The processor 32 specifies the reaction pattern of the user U2 when looking at the screen P33b with respect to the item information (item name "ITEM2") displayed on the display object A330b (FIG. 13).

Regarding the item information (item name “ITEM3”) displayed on the display object A 320c (FIG. 13), the processor 32 has a reaction pattern of the user U1 when looking at the screen P32c (for example, a pattern of time transition of biometric information). ) Is calculated.
The processor 32 specifies the reaction pattern of the user U2 when looking at the screen P33c with respect to the item information (item name “ITEM3”) displayed on the display object A330c (FIG. 13).

The processor 32 calculates the similarity of the time transition pattern by comparing the time transition pattern of the user U1 and the time transition pattern of the user U2.
The processor 32 calculates the preference level of the users U1 and U2 for each item corresponding to the item information displayed on the display objects A320a to A320c and A330a to A320c based on the degree of similarity.
The processor 32 transmits the calculated information regarding the preference level of each item to the client devices 10a to 10b.

After step S331, the server 30 executes reaction generation (S332).

The storage device 31 of the first example of step S332 stores screen correction parameters for correcting the screens P32a to P32c (FIGS. 12 and 13).
The processor 32 selects a screen correction parameter associated with the preference level determined in step S331 from the plurality of screen correction parameters stored in the storage device 31.
The processor 32 generates a corrected screen image by correcting the screen images of the screens P32a to P32c using the selected screen correction parameter. The correction screen image is an example of a reaction image corresponding to a combination of host reaction information and guest reaction information. For example, the processor 32 generates a correction screen image that gives a positive impression to the user. The correction screen image that gives a positive impression includes, for example, the following modes.
-Screen image using a bright color scheme-Screen image with emphasized font

A plurality of avatar correction parameters are stored in the storage device 31 of the second example of step S332. The correction parameter is a parameter used for correcting the avatar image. Each avatar correction parameter is associated with the preference level of the user.
The processor 32 selects, from the plurality of avatar correction parameters stored in the storage device 31, the avatar correction parameter associated with the preference level determined in step S331.
The processor 32 identifies the avatar IDs associated with the user IDs of the users U1 and U2 in the user information database (FIG. 4).
The processor 32 refers to the avatar information master database (FIG. 6) and writes the avatar image associated with the specified avatar ID in the storage device 31.
The processor 32 corrects the avatar image written in the storage device 31 using the selected avatar correction parameter to generate a corrected avatar image. The corrected avatar image is an example of a reaction image corresponding to a combination of host reaction information and guest reaction information. For example, the processor 32 generates a corrected avatar image that gives a positive impression to the user. The corrected avatar image that gives a positive impression includes, for example, the following modes.
・Avatar image using a bright color scheme ・Avatar image with a smiley face ・Avatar image with a motion expressing joy

After step S331, the server 30 executes a reaction response (S332).
Specifically, the processor 32 transmits the reaction response data to the client devices 10a-10b. The reaction response data includes the following information.
-The reaction image generated in step S332

After step S332, the client device 10a executes reaction presentation (S314a).
Specifically, the processor 12 displays on the display a screen P34 (FIG. 14) based on the reaction image included in the reaction response data transmitted in step S332.

The screen P34 includes a corrected screen image (display object A340) and a corrected avatar image (image object IMG340).
The display object A 340 displays the preference level of each item of the first user U1.
The image object IMG340 is an avatar image of the first user U1 corrected according to the combination of the mental state of the first user U1 and the mental state of the second user U2.

After step S332, the client device 10b executes reaction presentation (S314b).
Specifically, the processor 12 displays a screen P35 (FIG. 14) based on the reaction image included in the reaction response data transmitted in step S332 on the display.

The screen P35 includes a corrected screen image (display object A350) and a corrected avatar image (image object IMG350).
The display object A350 displays the preference level of each item of the second user U2.
The image object IMG350 is an avatar image of the second user U2 corrected according to the combination of the mental state of the first user U1 and the mental state of the second user U2.

After step S315a, the client device 10a executes the presentation of recommended items (S315a).
Specifically, the processor 12 displays the screen P36 on the display.

The screen P36 includes a display object A360, operation objects B360a to B360c, and an image object IMG340.
The display object A 360 displays item information of items (hereinafter referred to as “recommended items”) whose preference level satisfies a predetermined condition (for example, the highest) among the item information displayed on the display object A 360.
The operation object B360a is an object that receives a user instruction for purchasing a recommended item.
The operation object B 360b is an object that receives a user instruction for storing a recommended item in association with a user ID in a storage device.
The operation object B360c is an object that receives a user instruction for giving up purchasing a recommended item.

According to this embodiment, the host user is presented with an image based on a combination of the host user's own reaction and the guest user's reaction arbitrarily designated by the host user. Thereby, in social commerce, it is possible to sufficiently promote the user's willingness to purchase.

Particularly, according to the present embodiment, at least one of the screen image and the avatar image based on the reaction of the host user and the reaction of the guest user is presented during execution of the shopping sequence. As a result, the host user can be encouraged to make a purchase in real time.

(5) Modified Example A modified example of the present embodiment will be described. The modified example is an example in which the avatar generates a voice (hereinafter, referred to as “reaction voice”) according to a combination of host reaction information and guest reaction information. FIG. 15 is a diagram showing an example of a screen displayed in the information processing of the modified example.

The server 30 of a modification produces|generates the correction|amendment avatar image and the audio|voice produced|generated by the avatar corresponding to the said correction|amendment avatar image in the 2nd example of step S332.
Specifically, the storage device 31 stores the preference level and the reaction sound in association with each other.
The processor 32 generates an avatar corrected image as in the present embodiment.
The processor 32 identifies the reaction voice associated with the preference level determined in step S331.

After step S331, the server 30 executes a reaction response (S332).
Specifically, the processor 32 transmits the reaction response data to the client devices 10a-10b. The reaction response data includes the following information.
Reaction image generated in step S332 Reaction sound generated in step S332

After step S332, the client device 10a executes reaction presentation (S314a).
Specifically, the processor 12 displays a screen P40 (FIG. 15) based on the reaction image included in the reaction response data transmitted in step S332 on the display.

Screen P40 is different from screen P34 in that the corrected avatar image (image object IMG340) produces sound V400. The voice V400 is a reaction voice associated with the thinking level of the host user.

After step S332, the client device 10b executes reaction presentation (S314b).
Specifically, the processor 12 displays a screen P41 (FIG. 15) based on the reaction image included in the reaction response data transmitted in step S332 on the display.

Screen P41 is different from screen P35 in that the corrected avatar image (image object IMG350) produces sound V410. The voice V410 is a reaction voice associated with the thinking level of the host user.
The voices V400 and V410 may be the same voice or different voices.

According to the modification, the preference level according to the combination of the host reaction information and the guest reaction information is reflected not only in the avatar image but also in the voice generated by the avatar corresponding to the avatar image. As a result, in social commerce, the user's willingness to purchase can be further promoted.

(6) Summary of the present embodiment The present embodiment will be summarized.

The first aspect of this embodiment is
A server 30 that manages access to a shopping site,
A means for acquiring a host user instruction designating at least one guest user who should be invited to the shopping site from the host user (for example, the processor 32 that executes the process of step S231),
Means for storing the address of the shopping site, the host user identification information for identifying the host user, and the guest user identification information for identifying the guest user designated by the host user instruction in association with each other (for example, the processing of step S231 is executed. A processor 32) for
A means for acquiring host reaction information regarding the reaction of the host user to the shopping site (for example, the processor 32 that executes the process of step S331),
A means for acquiring guest reaction information regarding the reaction of the guest user with respect to the shopping site (for example, the processor 32 that executes the process of step S331),
A means for generating an image based on a combination of host reaction information and guest reaction information (for example, the processor 32 that executes the process of step S332),
A means for presenting the generated image to the host user (for example, the processor 32 that executes the process of step S332),
The server 30.

According to the first aspect, an image based on a combination of the reaction of the host user himself and the reaction of the guest user arbitrarily designated by the host user is presented to the host user. Thereby, in social commerce, it is possible to sufficiently promote the user's willingness to purchase.

The second aspect of the present embodiment is
A unit (for example, the processor 32 that executes the process of step S330) that presents the host user with product information related to the product specified by the guest user in response to the instruction from the guest user,
The means for generating an image generates an image based on a combination of guest reaction information when a guest user browses product information, and host reaction information when a host user browses product information.
The server 30.

According to the second aspect, it is possible to sufficiently promote the host user's willingness to purchase a product for which the host user and the guest user have shown a specific reaction from the products recommended by the guest user.

The third aspect of the present embodiment is
The means for generating generates an image based on the similarity between the pattern of the host reaction information and the pattern of the guest reaction information,
The server 30.

According to the third aspect, it is possible to promote the host user's willingness to purchase a product for which the host user and the guest user have similar reactions.

The fourth aspect of the present embodiment is
The means to generate is
Generate a screen image of the screen to be displayed on the client device used by the host user,
Change the screen image based on a combination of host reaction information and guest reaction information,
The server 30.

According to the fourth aspect, it is possible to promote the purchasing behavior to the host user in real time.

The fifth aspect of the present embodiment is
The means for generating changes the avatar image of the host user based on the combination of the host reaction information and the guest reaction information,
The server 30.

According to the fifth aspect, it is possible to further encourage the host user to purchase in real time.

The sixth aspect of the present embodiment is
Generate a voice generated by an avatar based on a combination of host reaction information and guest reaction information,
The server 30.

According to the sixth aspect, it is possible to further promote the user's willingness to purchase in social commerce.

The seventh aspect of the present embodiment is
The host reaction information is information on the biological reaction of the host user,
The guest reaction information is information regarding the biological reaction of the guest user,
The server 30.

According to the seventh aspect, it is possible to promote a purchase willingness regarding a product for which the host user and the guest user have unconsciously reacted.

The eighth aspect of the present embodiment is
The means for generating an image generates an image that gives a positive impression to the user,
The server 30.

According to the eighth aspect, the emotion of the host user is changed to a positive emotion, so that the purchasing motivation of the host user can be further promoted.

The ninth aspect of the present embodiment is
It is a program for causing a computer (for example, the processor 32) to function as any one of the above means.

(7) Other modifications

The storage device 11 may be connected to the client device 10 via the network NW. The storage device 31 may be connected to the server 30 via the network NW.

Each step of the information processing described above can be executed by either the client device 10 or the server 30.

In the above embodiment, the case where the number of guest users is one is illustrated, but the present embodiment is not limited to this. The present embodiment can be applied even when there are a plurality of guest users.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited to the above embodiments. Further, the above-described embodiment can be variously modified and changed without departing from the gist of the present invention. Further, the above-described embodiments and modified examples can be combined.

1: information processing system 10: client device 11: storage device 12: processor 13: input/output interface 14: communication interface 30: server 31: storage device 32: processor 33: input/output interface 34: communication interface

Claims (9)

A server that manages access to shopping sites,
Means for obtaining from the host user a host user instruction specifying at least one guest user to be invited to the shopping site,
A means for storing the address of the shopping site, the host user identification information for identifying the host user, and the guest user identification information for identifying the guest user designated by the host user instruction in association with each other;
A means for acquiring host reaction information regarding the reaction of the host user to the shopping site,
A means for acquiring guest reaction information regarding the reaction of the guest user with respect to the shopping site,
A means for generating an image based on a combination of the host reaction information and the guest reaction information,
A means for presenting the generated image to the host user,
server. A means for presenting, to the host user, product information related to a product specified by the guest user in response to an instruction from the guest user,
The means for generating the image displays the image based on a combination of guest reaction information when the guest user browses the product information and host reaction information when the host user browses the product information. Generate,
The server according to claim 1. The means for generating generates the image based on the similarity between the pattern of the host reaction information and the pattern of the guest reaction information.
The server according to claim 1 or 2. The means for generating is
Generate a screen image of a screen to be displayed on the client device used by the host user,
Changing the screen image based on a combination of the host reaction information and the guest reaction information,
The server according to claim 1. The generating unit changes the avatar image of the avatar of the host user based on the combination of the host reaction information and the guest reaction information.
The server according to claim 1. Generating a voice generated by the avatar based on a combination of the host reaction information and the guest reaction information,
The server according to claim 5. The host reaction information is information about the biological reaction of the host user,
The guest reaction information is information regarding the biological reaction of the guest user,
The server according to claim 1. The means for generating the image generates an image that gives a positive impression to the user,
The server according to claim 1. A program for causing a computer to function as the means according to claim 1.