JP2019197402A - Display program, display device, and display method - Google Patents

Abstract

To provide users with a sense of unity in advertisement and content.SOLUTION: A display program causes a computer to execute a detection procedure for detecting a non-display area of a first content that is an area different from a display area to be displayed on a screen and is not displayed on the screen, and a display procedure for displaying a third content having a predetermined relationship with a second content included in the non-display area detected by the detection procedure on the screen by superimposing it in the display area on the basis of a display mode in the case of displaying the second content on the screen.SELECTED DRAWING: Figure 8

Description

  The present invention relates to a display program, a display device, and a display method.

  In recent years, information distribution via the Internet has been actively performed. For example, a technique for arranging and displaying advertisement contents such as still images, moving images, and texts related to companies and products at a predetermined position on a web page is known. In addition, as a technology related to information distribution, a technology has been proposed in which information content such as moving images and web pages is displayed on the first layer, and advertising content is displayed on the second layer that is displayed so as to overlap the first layer. ing. In addition, a technique has been proposed in which information content is displayed on a first layer and advertising content is displayed on a second layer behind the information content.

Special table 2010-526494 JP 2003-022042 A

  However, with the above-described conventional technology, it is not always possible to provide a user with a sense of unity between advertisements and content. For example, in the above-described conventional technology, the advertisement content is merely superimposed and displayed on the information content, and it is not always possible to provide the user with a sense of unity between the advertisement and the content.

  The present application has been made in view of the above, and an object thereof is to provide a display program, a display device, and a display method capable of providing a user with a sense of unity of advertisement and content.

  The display program according to the present application is a detection procedure for detecting a non-display area that is an area different from a display area displayed on the screen of the first content and is not displayed on the screen, and is detected by the detection procedure. The third content having a predetermined relevance with the second content included in the non-display area is superimposed on the display area based on the display mode when the second content is displayed on the screen. A display procedure for displaying is executed by a computer.

  According to one aspect of the embodiment, there is an effect that a sense of unity between the advertisement and the content can be provided to the user.

FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the display processing system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 5 is a diagram illustrating an example of the advertisement information storage unit according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating an example of the terminal device according to the embodiment. FIG. 8 is a flowchart illustrating an example of a display processing procedure according to the embodiment. FIG. 9 is a diagram illustrating an example of the terminal device according to the embodiment. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the terminal device.

  Hereinafter, embodiments for implementing a display program, a display device, and a display method according to the present application (hereinafter referred to as “embodiments”) will be described in detail with reference to the drawings. Note that the display program, the display device, and the display method according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Display processing)
Display processing realized by the display program of the present embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 1 illustrates an example in which an advertisement having a predetermined relationship with an advertisement included in the content C1 is superimposed on an area displayed on the terminal device 100 among the content C1 in which a plurality of contents are arranged. Note that the content C1 may be content for an application displayed in an application (hereinafter sometimes referred to as an application) installed in the terminal device 100. Further, the content C1 may be a web page displayed in an application such as a browser installed in the terminal device 100. In the following description, it is assumed that the content C1 is a web page provided by the content distribution server.

  A terminal device 100 shown in FIG. 1 is a smart device such as a smartphone or a tablet used by a user, and communicates with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is a portable terminal device that can be performed. In the example illustrated in FIG. 1, a case where the terminal device 100 is a smartphone used by a user is illustrated. In addition, the terminal device 100 includes an output unit (hereinafter sometimes referred to as a screen) such as a liquid crystal display, and a touch panel is employed. That is, the user of the terminal device 100 performs various operations by touching the display surface of the output unit with a finger or a dedicated pen. The terminal device 100 may be not only a smart device but also an information processing device such as a notebook PC (Personal Computer), a desktop PC, a mobile phone, or a PDA (Personal Digital Assistant).

  The content C1 is, for example, a web page on which news, weather forecasts, received mail indexes and contents, photo viewers, and other various contents are arranged, and is in HTML (Hyper Text Markup Language), XML (Extensible Markup Language), or the like. It is a written web page. Such content C1 includes, for example, an input field for inputting a search keyword, a link to another web page, and the like. In the following description, it is assumed that the content C1 is a so-called portal site web page displayed in a form in which a plurality of news contents (articles, topics, etc.) are arranged. Further, it is assumed that the content C1 is a web page optimized for the smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. The content C1 is a web page whose display size in the vertical direction is longer than the display size in the vertical direction of the screen of the terminal device 100. For this reason, only the area of the content C1 located within the screen of the terminal device 100 (hereinafter sometimes referred to as a display area) is displayed on the screen, and the area of the content C1 located outside the screen (hereinafter referred to as a non-display area). May not be displayed. The user of the terminal device 100 can change the content displayed on the screen in the content C1 by, for example, a scroll operation.

  In the following description, it is assumed that the content C1 includes content C11 to C20, which are news content, and advertisements AD11 and AD12. In the content C11, each news topic included in the content C11 is displayed on the terminal device 100 in a bulleted display mode. Further, the content C12 is displayed on the terminal device 100 in a display mode in which news topics are arranged below an image related to news topics. The contents C13 to C20 are contents displayed in a timeline format. In a display mode, an image related to news topics is arranged at the left end of an area in which each content is displayed, and news topics are arranged on the right side of the image. It is displayed on the terminal device 100. The advertisements AD11 and AD12 are so-called in-feed advertisements displayed so as to be inserted between the contents C13 to C20, and are displayed on the terminal device 100 in a display mode corresponding to the contents C13 to C20. Specifically, the advertisements AD11 and AD12 are displays in which an image related to the advertisement is arranged at the left end of the area where each advertisement is displayed, and an advertisement text (for example, promotional phrase, catch phrase) related to the advertisement is arranged on the right side of the image. It is displayed on the terminal device 100 in a manner. That is, the contents C13 to C20 and the advertisements AD11 and AD12 are contents displayed in a timeline format.

  Hereinafter, the advertisement superimposed display process performed by the terminal device 100 will be described with reference to FIG. 1. In the following description, when the state transition of the screen of the terminal device 100 is illustrated, it is expressed in order as a first state, a second state,..., An Nth state (N is an arbitrary number).

  The first state in FIG. 1 shows an initial state in which the terminal device 100 displays the content C1 on the screen. First, when the terminal device 100 detects a position to be displayed on the screen as a display area of the content C1 and displays an area that satisfies a predetermined condition on the screen as a display area, the terminal device 100 has a predetermined relevance with the advertisement included in the content C1. Is displayed on the screen by superimposing it on the display area. Specifically, in the case where the display area displayed on the screen of the content C1 is an area displayed in a display mode corresponding to the advertisements AD11 and AD12, the terminal device 100 displays the advertisement AD11 or AD12 as a display area. And an advertisement having a predetermined relevance are superimposed on the display area and displayed on the screen. For example, in the example of FIG. 1, the contents C13 to C20 are displayed on the terminal device 100 in a display mode corresponding to the advertisements AD11 and AD12. For this reason, the terminal device 100 has a predetermined relationship with the advertisement AD11 or AD12 when displaying the contents C13 to C20 of the content C1 and the area where the advertisements AD11 and AD12 are arranged as a display area on the screen. The advertisement is superimposed on the display area and displayed on the screen. In other words, in the example of FIG. 1, when the terminal device 100 displays an area displayed in the timeline format in the content C1 as a display area on the screen, the terminal apparatus 100 displays an advertisement having a predetermined relationship with the advertisement AD11 or AD12. It is superimposed on the display area and displayed on the screen.

  Here, in the first state of FIG. 1, the terminal device 100 displays the area from the top end of the content C1 to a part of the content C12 on the screen as a display area, and displays the area displayed in the timeline format. Do not display on the screen as an area. Therefore, in the first state, the terminal device 100 does not perform the superimposed display process of the advertisement.

  Subsequently, in the second state of FIG. 1, since an undisplayed area of the content C1 is displayed on the screen, the content C1 is moved downward by a user's scroll operation or the like, so that the non-display area is displayed in the first state. This shows a state where the area that has become the display area is displayed on the screen. Here, in the case of the second state, the display area includes contents C13, C14, and C15. That is, in the second state, the terminal device 100 displays the area displayed in the timeline format in the content C1 as a display area on the screen. In this case, the terminal device 100 performs a superimposed display process of advertisements. In the present embodiment, the terminal device 100 uses the uppermost end of the area displayed in the timeline format (that is, a part of the content C13) as the display area in the process of transitioning the screen from the first state to the second state. The advertisement superimposed display process is performed at the timing of display on the screen. Note that when the area displayed in the timeline format is displayed on the screen as a display area, the terminal device 100 may perform the superimposed display process of the advertisement at an arbitrary timing. For example, the terminal device 100 advertises from a predetermined area of the display area (for example, an area from the bottom of the display area to the center of the display area (that is, the lower half of the display area) or the bottom of the display area. The advertisement display process is performed at a timing at which the area up to the position where is displayed in a superimposed manner becomes the area displayed in the timeline format. Further, for example, the terminal device 100 performs an advertisement superimposed display process at a timing when the entire display area becomes an area displayed in a timeline format.

  First, the terminal device 100 detects an area that is a non-display area in the second state in the content C1. Then, the terminal device 100 superimposes the advertisement having a predetermined relationship with the advertisement AD11 or AD12 included in the detected non-display area on the display area based on the display mode when the advertisement AD11 or AD12 is displayed on the screen. Display on the screen. In the present embodiment, when a plurality of advertisements are included in the non-display area, the terminal device 100 displays an advertisement that has a predetermined relationship with an advertisement that is closest to the display area and is located below the display area. It is assumed that the image is displayed on the screen while being superimposed on the display area. In the second state, since the advertisement that is closest to the display area and is located in the lower direction of the display area is the advertisement AD11, the terminal device 100 displays the advertisement AD21 having a predetermined relationship with the advertisement AD11. Based on the display mode when displaying on the screen, it is superimposed on the display area and displayed on the screen. In the example of FIG. 1, the terminal device 100 displays an advertisement AD21 configured with the same image and advertisement text as the advertisement AD11 as an advertisement having a predetermined relevance to the advertisement AD11. In a manner, it is superimposed on the display area and displayed at the bottom of the screen.

  Subsequently, in the third state of FIG. 1, since an undisplayed area of the content C1 is displayed on the screen, the content C1 is further moved downward from the second state by the user's scrolling operation or the like. In the state, an area that is a non-display area is a display area, and an area including the advertisement AD11 is displayed on the screen. In this case, the terminal device 100 displays an advertisement different from the advertisement AD21 on the screen by superposing it on the display area instead of the advertisement AD21. In the present embodiment, the terminal device 100 superimposes an advertisement different from the advertisement AD21 on the display area at a timing when a part of the advertisement AD11 is displayed on the screen as a display area in the process from the second state to the third state. Display on the screen. Note that if the area including the advertisement AD11 is displayed on the screen as the display area, the terminal device 100 may display an advertisement different from the advertisement AD21 on the screen at an arbitrary timing. For example, an advertisement different from the advertisement AD21 is displayed on the screen at a timing when the advertisement AD11 is displayed in a predetermined area of the screen (for example, a timing at which the display position of the advertisement AD11 matches the display position of the advertisement AD21).

  In the example of FIG. 1, the terminal device 100 is included in an area that is a non-display area when the advertisement AD <b> 11 is displayed on the screen as a display area in the process in which the content C <b> 1 moves downward and the screen enters the third state. The advertisement AD22 having a predetermined relationship with the advertisement AD12 to be displayed is superimposed on the display area instead of the advertisement AD21 and displayed on the screen. In the example of FIG. 1, the terminal device 100 displays an advertisement AD <b> 22 including the same image and advertisement text as the advertisement AD <b> 12 as an advertisement having a predetermined relationship with the advertisement AD <b> 12. In a manner, it is superimposed on the display area and displayed at the bottom of the screen.

  Subsequently, in the fourth state of FIG. 1, the displayed area of the content C1 is displayed on the screen, so that the content C1 is moved upward from the third state by the user's scrolling operation or the like. The state which became the display area in 2 states is shown on a screen as a display area again. In this case, when the advertisement AD11 becomes a non-display area in the process in which the content C1 moves upward and the screen enters the fourth state, the terminal device 100 includes the advertisements AD11 and AD12. In this case, since the advertisement that is closest to the display area and located in the downward direction of the display area is the advertisement AD11 as in the second state, the terminal device 100 replaces the advertisement AD22 with the advertisement AD21 again. It is superimposed on the display area and displayed on the screen. Note that the terminal device 100 may display the advertisement AD21 on the screen at a timing when a part of the advertisement AD11 is included in the non-display area. Further, the terminal device 100 may display the advertisement AD21 on the screen at a timing at which the display position of the advertisement AD11 matches the display position of the advertisement AD22.

  In this manner, the terminal device 100 can display an advertisement having a predetermined relevance with the advertisement included in the non-display area in the content C1 on the screen while being superimposed on the display area.

  As described above, the terminal device 100 according to the embodiment superimposes an advertisement having a predetermined relationship with an advertisement included in a non-display area in content on the screen. For example, in the example of the second state in FIG. 1, when an area displayed in the timeline format in the content C1 is displayed on the screen as a display area, the same image and advertisement text as the advertisement AD11 included in the non-display area The constructed advertisement AD21 is displayed on the lowermost part of the screen in such a manner that it is superimposed on the display area in a display mode when the advertisement AD11 is displayed on the screen. That is, since the terminal device 100 according to the embodiment can display the advertisement to be displayed in a superimposed manner in a display mode corresponding to the content, it is possible to provide the user with a sense of unity between the advertisement and the content.

[2. Configuration of display processing system]
Next, a display processing system 1 for realizing the above-described display processing will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the display processing system according to the embodiment. As shown in FIG. 2, the display processing system 1 includes a terminal device 100, a content distribution server 10, and an advertisement distribution server 20. The terminal device 100, the content distribution server 10, and the advertisement distribution server 20 are connected to be communicable via wire or wireless via the network N. The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (a mobile phone network, a fixed telephone network, etc.), a regional IP (Internet Protocol) network, and the Internet. The network N may include a wired network or a wireless network. Further, the display processing system 1 illustrated in FIG. 2 may include a plurality of terminal devices 100, a plurality of content distribution servers 10, and a plurality of advertisement distribution servers 20.

  The terminal device 100 is an information processing device used by a user. The terminal device 100 acquires content information from the content distribution server 10 in accordance with a user operation. If the content information acquired from the content distribution server 10 includes an acquisition command for requesting acquisition of an advertisement, the terminal device 100 acquires an advertisement from the advertisement distribution server 20 according to the acquisition command. Further, when the terminal device 100 receives control information for realizing the above-described display processing from the content distribution server 10, the terminal device 100 realizes the display processing according to the control information. The configuration of the terminal device 100 will be described later.

  The content distribution server 10 is a server device that distributes content information to the terminal device 100. The content distribution server 10 is, for example, a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. It is a device that delivers a web page on which various related information is arranged to the terminal device 100. The content distribution server 10 is provided with various applications installed in the terminal device 100 (for example, a portal application, a news application, an auction site, a weather forecast application, a shopping application, a finance (stock price) application, a route search application, a map provision, for example) An apparatus that distributes information to be displayed on the terminal device 100 to an application, a travel application, a restaurant introduction application, a blog browsing application, or the like. The content distribution server 10 may be a server that distributes application data itself. The content distribution server 10 may function as a distribution device that distributes control information to the terminal device 100. Here, the control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). Note that the application itself distributed from the content distribution server 10 may be regarded as control information. The configuration of the content distribution server 10 will be described later.

  The advertisement distribution server 20 is a server device that distributes advertisements submitted by advertisers. For example, the advertisement distribution server 20 distributes an advertisement to be distributed to the terminal device 100 based on an advertisement acquisition command included in content information acquired by the terminal device 100 from the content distribution server 10. The configuration of the advertisement distribution server 20 will be described later.

[3. Content distribution server configuration]
Next, the configuration of the content distribution server 10 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. As illustrated in FIG. 3, the content distribution server 10 includes a communication unit 11, a content information storage unit 12, and a control unit 13.

(About the communication unit 11)
The communication unit 11 is realized by, for example, a NIC (Network Interface Card). The communication unit 11 is connected to the network N by wire or wirelessly and transmits / receives information to / from the terminal device 100, the advertisement distribution server 20, and the like.

(About the content information storage unit 12)
The content information storage unit 12 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. The content information storage unit 12 stores information on the first content (corresponding to “content C1” in the example of FIG. 1). For example, the content information storage unit 12 stores an HTML file, an image, a moving image, an advertisement acquisition command included in the content C1, and the like related to various contents included in the content C1.

(About the control unit 13)
The control unit 13 is a controller, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like that causes various programs stored in the storage device inside the content distribution server 10 to store the RAM in the work area. This is realized by being executed as The control unit 13 is a controller and is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA). As shown in FIG. 3, the control unit 13 according to the embodiment includes a reception unit 14 and a distribution unit 15, and realizes or executes functions and operations of information processing described below.

(About the reception unit 14)
The accepting unit 14 accepts an acquisition request for the first content from the terminal device 100. For example, in the example of FIG. 1, the reception unit 14 receives an HTTP request as an acquisition request for the content C1.

(About distribution unit 15)
When the receiving unit 14 receives an acquisition request for the first content, the distribution unit 15 receives the first content to be acquired from the content information storage unit 12 and the second content (“advertisement AD11” in the example of FIG. 1). And an acquisition command for acquiring “ad AD12” from the advertisement distribution server 20 and distributing the acquired first content and second content acquisition command to the terminal device 100 that is the acquisition request source. . For example, in the example of FIG. 1, the distribution unit 15 distributes the content C1 and an acquisition command for acquiring the advertisements AD11 and AD12 from the advertisement distribution server 20 to the terminal device 100 that is the acquisition request source.

  The distribution unit 15 may distribute control information for causing the terminal device 100 to execute the display processing described in FIG.

[4. Configuration of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 4 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As illustrated in FIG. 4, the advertisement distribution server 20 includes a communication unit 21, an advertisement information storage unit 22, and a control unit 23.

(About the communication unit 21)
The communication unit 21 is realized by a NIC or the like, for example. The communication unit 21 is connected to the network N by wire or wireless, and transmits / receives information to / from the terminal device 100, the content distribution server 10, and the like.

(Advertisement information storage unit 22)
The advertisement information storage unit 22 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. The advertisement information storage unit 22 stores information of the second content (corresponding to “advertisement AD1” and “advertisement AD2” in the example of FIG. 1). For example, the advertisement information storage unit 22 stores various types of information related to advertisements for in-feed advertisements submitted by advertisers.

  Here, an example of the advertisement information stored in the advertisement information storage unit 22 will be described with reference to FIG. FIG. 5 is a diagram illustrating an example of the advertisement information storage unit according to the embodiment. In the example of FIG. 5, the advertisement information storage unit 22 includes items such as “advertiser ID”, “advertisement”, “bid price”, “user attribute”, “advertisement category”, and “advertisement effect”.

  “Advertiser ID” indicates identification information for identifying an advertiser. “Advertisement” indicates an advertisement submitted by an advertiser. FIG. 5 shows an example in which conceptual information such as “AD11” is stored in the “advertisement”, but actually, an image, a moving image, text data, a URL, or a file path name indicating the storage location thereof is used. Stored.

  “Bid price” indicates an advertisement fee specified when an advertiser submits an advertisement. For example, the “bid price” corresponds to a unit price paid from the advertiser to the advertisement distributor (for example, the provider of the content distribution server 10) when the advertisement content is clicked once by the user.

  “User attribute” is information relating to the attribute of the user who is the distribution target of the submitted advertisement, and includes items such as “sex”, “age”, and “residential area”. “Gender” indicates the gender of the user to whom the advertisement is distributed. “Year” indicates the age of the user to whom the advertisement is distributed. “Residential area” indicates the residential area of the user to whom the advertisement is distributed.

  “Advertisement category” indicates a category (for example, travel, food, etc.) to which the submitted advertisement belongs. “Advertisement effect” indicates information related to the advertisement effect when the submitted advertisement is distributed to the user. For example, the “advertising effect” includes an item of “CTR” (Click Through Rate) of the advertisement. The “CTR” of an advertisement is the ratio of the number of times the advertisement is selected by the user to the number of times the advertisement is displayed (the number of impressions). For the CTR of an advertisement that has not been delivered to the terminal device 100, a predetermined fixed value (initial value), the average value of CTR of all advertisement contents, or the CTR of all advertisements belonging to the same advertisement category The average value is stored.

  That is, in FIG. 5, the advertiser identified by the advertiser ID “B1” submits the advertisement “AD11”, designates the bid price “100 yen”, and resides in “A prefecture”. An example is shown in which “woman” in “40's” is a user to whom the advertisement “AD11” is distributed, the advertisement category “health food” is specified, and the CTR is “0.02”.

(Regarding the control unit 23)
The control unit 23 is a controller, and is realized by, for example, a CPU, an MPU, or the like executing various programs stored in a storage device inside the advertisement distribution server 20 using the RAM as a work area. The control unit 23 is a controller, and is realized by an integrated circuit such as an ASIC or FPGA, for example. As shown in FIG. 4, the control unit 23 according to the embodiment includes a reception unit 24 and a distribution unit 25, and realizes or executes functions and operations of information processing described below.

(About the reception unit 24)
The accepting unit 24 accepts a second content acquisition request from the terminal device 100. For example, the reception unit 24 receives an HTTP request as an acquisition request for the advertisements AD1 and AD2 in the example of FIG.

(About distribution unit 25)
When the receiving unit 24 receives the second content acquisition request, the distribution unit 25 acquires the second content that is the acquisition request target, and distributes the acquired second content to the terminal device 100 that is the acquisition request source. For example, in the example of FIG. 1, the distribution unit 25 distributes the advertisements AD <b> 11 and AD <b> 12 based on the acquisition command to the terminal device 100 that is the acquisition request source.

[5. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As illustrated in FIG. 6, the terminal device 100 includes a communication unit 110, a storage unit 120, an input unit 130, an output unit 140, and a control unit 150.

(About the communication unit 110)
The communication unit 110 is realized by a NIC or the like, for example. The communication unit 110 is connected to the network N by wire or wireless, and transmits / receives information to / from the content distribution server 10, the advertisement distribution server 20, and the like.

(About the storage unit 120)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk.

(About the input unit 130 and the output unit 140)
The input unit 130 is an input device that receives various operations from the user. For example, the input unit 130 is realized by a keyboard, a mouse, an operation key, or the like. The output unit 140 is a display device for displaying various information. That is, the output unit 140 corresponds to the display screen of the terminal device 100. For example, the output unit 140 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 100, the input part 130 and the output part 140 are integrated.

(Regarding the controller 150)
The control unit 150 is a controller, and for example, various programs (corresponding to examples of display programs) stored in a storage device inside the terminal device 100 are executed by the CPU, MPU, or the like using the RAM as a work area. It is realized by doing. In addition, when the control information or application which implement | achieves the display process mentioned above is delivered from the content delivery server 10, the control part 150 operate | moves according to this control information or application, and implement | achieves a display process.

  The control unit 150 is a controller, and is realized by an integrated circuit such as an ASIC or FPGA, for example. As illustrated in FIG. 6, the control unit 150 according to the embodiment includes an acquisition unit 151, a detection unit 152, and a display unit 153, and realizes or executes functions and operations of information processing described below.

(About the acquisition unit 151)
The acquisition unit 151 acquires an instruction for acquiring the first content and the second content from the advertisement distribution server 20 based on a distribution request for the first content (corresponding to “content C1” in the example of FIG. 1) from the user. Are acquired from the content distribution server 10. In addition, the acquisition unit 151 makes an acquisition request for the second content based on the acquisition command acquired from the content distribution server 10, and receives the second content (corresponding to “advertisement AD11” and “advertisement AD12” in the example of FIG. 1). Obtained from the advertisement distribution server 20. For example, the acquisition unit 151 acquires the content C1 and the advertisements AD11 and AD12 in the example of FIG.

  The acquisition unit 151 may acquire various types of information regarding the user who uses the first content via the terminal device 100 used by the user. For example, the acquisition unit 151 acquires information related to user attributes based on information registered by the user in each service. For example, the acquisition unit 151 acquires the usage status of the user in each service based on the usage history of each service of the user.

(About the detection unit 152)
The detection unit 152 detects a non-display area that is an area that is different from the display area displayed on the screen in the first content and that is not displayed on the screen. Moreover, the detection part 152 detects the position displayed as a display area among 1st contents.

(About display unit 153)
The display unit 153 displays an area serving as a display area among the first content and the second content acquired by the acquisition unit 151 on the screen. In addition, the display unit 153 displays the third content (corresponding to “advertisement AD21” in the example of FIG. 1) having a predetermined relationship with the second content included in the non-display area detected by the detection unit 152, as the second content. Based on the display mode when the content is displayed on the screen, it is superimposed on the display area and displayed on the screen. For example, the display unit 153 displays the second content included in the non-display area, the third content having a predetermined relationship with the second content existing at a predetermined position from the display area, and the second content on the screen. Based on the display mode in the case of displaying, it is superimposed on the display area and displayed on the screen. Specifically, the display unit 153 is an advertisement included in an area that is a non-display area of the content C1 in the second state of FIG. 1, and is closest to the display area and downward in the display area. An advertisement AD21 having a predetermined relevance with the advertisement AD11 that is located on the screen is superimposed on the display area and displayed on the screen based on the display mode when the advertisement AD11 is displayed on the screen. In the example of FIG. 1, the display unit 153 displays an advertisement AD21 composed of the same image and advertisement text as the advertisement AD11 as an advertisement having a predetermined relationship with the advertisement AD11. In a manner, it is superimposed on the display area and displayed at the bottom of the screen.

  When the first content moves, the display unit 153 superimposes the third content on the display region when the region on the first content and the region that satisfies the predetermined condition is displayed on the screen as the display region. And may be displayed on the screen. For example, when the display unit 153 displays an area displayed in a display mode corresponding to the second content among the first contents as a display area on the screen, the display unit 153 superimposes the third content on the display area and displays it on the screen. Specifically, in the example of FIG. 1, when the display unit 153 displays the content C13 to C20 and the area where the advertisements AD11 and AD12 are arranged on the screen as a display area, the display unit 153 has a predetermined association with the advertisement AD11 or AD12. The advertisement having the characteristic is displayed on the screen while being superimposed on the display area.

  In addition, the display unit 153 may display the content different from the third content on the screen by superimposing the content on the display area instead of the third content. For example, the display unit 153 displays content that is different from the third content and has a predetermined relationship with the content included in the non-display area on the screen by superimposing the content on the display area instead of the third content. To do. Specifically, when the second content is included in the display area due to the movement of the first content, the display unit 153 includes the fourth content (in the area that becomes the non-display area when the second content is displayed) In the case where the fifth content (corresponding to “advertisement AD22” in the example of FIG. 1) having the predetermined relationship with the “advertising AD12” in the example of FIG. 1 is displayed on the screen. Based on the display mode, the third content is superposed on the display area and displayed on the screen. More specifically, as shown in FIG. 1, the display unit 153 moves the content C1 downward from the second state in which the advertisement AD21 is superimposed on the display area and displayed on the screen, and the screen is changed to the first state. In the process of becoming three states, the advertisement AD11 is displayed on the screen as a display area. At this time, the display unit 153 displays the advertisement AD22, which is an advertisement having a predetermined relationship with the advertisement AD12 included in the non-display area, superimposed on the display area and displayed on the screen. In the example of FIG. 1, the terminal device 100 displays an advertisement AD <b> 22 including the same image and advertisement text as the advertisement AD <b> 12 as an advertisement having a predetermined relationship with the advertisement AD <b> 12. In a manner, it is superimposed on the display area and displayed at the bottom of the screen.

  In addition, when the first content moves in a predetermined direction and the second content is included in the display area, the display unit 153 superimposes the fifth content on the display area and displays it on the screen. When the second content is included in the non-display area by moving the first content in the direction opposite to the predetermined direction after the display of the fifth content, the third content is displayed in the display area instead of the fifth content. And may be displayed on the screen in a superimposed manner. For example, since the display unit 153 displays an undisplayed area of the first content on the screen, when the first content moves in a predetermined direction and the second content is included in the display area, the display unit 153 The third content is replaced with the third content, which is a content that has a predetermined relationship with the fourth content included in the non-display area and the non-display area when the second content is displayed. And display it on the screen by superimposing it on the display area. After that, the display unit 153 displays the displayed area of the first content on the screen, so that the second content is included in the non-display area again by moving the first content in the direction opposite to the predetermined direction. In such a case, the third content is superimposed on the display area and displayed on the screen instead of the fifth content. For example, in the example of FIG. 1, when the content C1 moves in a direction opposite to a predetermined direction in order to display the displayed area of the content C1 on the screen in the example of FIG. Similar to the case where the content C1 moves in a predetermined direction in order to display the area on the screen, an advertisement having a predetermined relevance with an advertisement in a non-display area located at a predetermined position from the display area is superimposed on the display area. Display on the screen. Specifically, in the example of FIG. 1, the display unit 153 displays the displayed area of the content C1 on the screen, so that the screen is in the fourth state when the content C1 moves upward from the third state. In the process, when the advertisement AD11 becomes a non-display area, the non-display area includes the advertisements AD11 and AD12. In this case, since the advertisement that is closest to the display area and located in the downward direction of the display area is the advertisement AD11 as in the second state, the terminal device 100 replaces the advertisement AD22 with the advertisement AD21 again. It is superimposed on the display area and displayed on the screen.

  In addition, the display unit 153 is content different from the third content, and the content determined according to the revenue acquired by the provider of the first content is replaced with the third content and superimposed on the display area on the screen. It may be displayed. For example, the display unit 153 displays on the screen the content obtained by the provider of the first content by superimposing the content that is higher than the revenue from posting the third content by a predetermined threshold or more on the display area instead of the third content. To do. Here, the display unit 153 determines that the revenue acquired by the provider of the first content by posting the third content is equal to or greater than a predetermined threshold value compared with the revenue acquired by the provider by posting content different from the third content. If it is high, the content different from the third content may not be displayed instead of the third content. For example, in the example of FIG. 1, the display unit 153 has a case where the profit that the provider of the content C1 acquires by posting the advertisement AD21 is higher than a predetermined threshold value compared with the profit that the provider acquires by posting the advertisement AD22. Even in the third state, the advertisement AD22 is not displayed instead of the advertisement AD21. Here, an example of processing when the advertisement AD22 is not displayed will be described with reference to FIG. FIG. 7 is a diagram illustrating an example of the terminal device according to the embodiment.

  Note that the processes in the first state and the second state in FIG. 7 are the same processes as in FIG. Further, in the following description, the profit that the content C1 provider acquires by posting the advertisement AD21 is the same as that of the advertisement AD11, and the profit that the content C1 provider acquires by posting the advertisement AD22 is the same as the advertisement AD12. Shall. Further, it is assumed that the profit that the provider of the content C1 acquires by posting the advertisement AD11 and the advertisement AD12 is the same as the “bid price” shown in FIG. The predetermined threshold is “50 yen”.

  In the third state of FIG. 7, since an undisplayed area of the content C1 is displayed on the screen, the content C1 moves further downward from the second state by a user's scrolling operation or the like. The area that has been the display area becomes the display area, and the area including the advertisement AD11 is displayed on the screen. Here, as shown in FIG. 5, the profit that the provider of the content C1 acquires by posting the advertisement AD21 (advertisement AD11) is predetermined as compared with the profit that the provider acquires by posting the advertisement AD22 (advertisement AD12). It is higher than the threshold value. Therefore, the display unit 153 does not replace the advertisement AD21 with the advertisement AD22 and displays the advertisement AD21 when the advertisement AD11 is displayed on the screen as the display area in the process in which the content C1 moves downward and the screen enters the third state. It is superimposed on the display area and displayed on the screen. That is, in the third state of FIG. 7, the advertisement AD11 and the advertisement AD21 are displayed on the screen of the terminal device 100.

  The acquisition unit 151 may acquire the first content in which the second content included in the first content is arranged in an order corresponding to the bid price of the advertisement. For example, the acquisition unit 151 acquires the content C1 in which the advertisement AD11 having the highest bid price is arranged at the bottom of the content C1 in the example of FIG. Then, the display unit 153 displays the advertisement AD21 on the display area in the second state of FIG. 7 (when the area displayed in the timeline format in the content C1 is displayed on the screen). To do. That is, while the content C1 moves from the second state to the bottom by the user's scrolling operation or the like, the display unit 153 displays the advertisement AD21 on the screen while superimposing the advertisement AD21 on the display area.

  The display unit 153 is content different from the third content, and the content determined according to the attribute of the user who uses the first content is displayed on the screen by superimposing the content on the display area instead of the third content. May be. For example, the display unit 153 displays the content corresponding to the information related to the attribute of the user who uses the terminal device 100 acquired by the acquisition unit 151 on the screen in place of the third content in the display area. Here, when the information regarding the attribute of the user who uses the terminal device 100 corresponds to the third content and does not correspond to the content different from the third content, the display unit 153 replaces the third content with the third content. May not display different content. For example, in the example of FIG. 1, it is assumed that the acquisition unit 151 acquires the age “40's”, the gender “female”, and the residential area “A prefecture” as information regarding the attributes of the user who uses the terminal device 100. 5 is set for each advertisement, the user attribute set for the advertisement AD21 is the same as that of the advertisement AD11, and the user attribute set for the advertisement AD22 is the same as that of the advertisement AD12. In this case, the information regarding the attribute of the user who uses the terminal device 100 corresponds to the advertisement AD21 and does not correspond to the advertisement AD22. Accordingly, in the example of FIG. 1, the display unit 153 displays the advertisement AD21 as the advertisement AD22 when the advertisement AD11 is displayed on the screen as the display area in the process in which the content C1 moves downward and the screen enters the third state. Instead, the advertisement AD21 is superimposed on the display area and displayed on the screen. That is, the screen of the terminal device 100 is in the state shown in the third state in FIG.

  In addition, the display unit 153 displays content that is different from the third content and that is determined according to the usage status of the user in the service provided to the user who uses the first content, instead of the third content. You may superimpose on a field and display on a screen. For example, the display unit 153 converts the content corresponding to the category in which the user is interested and estimated based on the usage status of each service of the user who uses the terminal device 100 acquired by the acquisition unit 151 into the third content. Instead, it is superimposed on the display area and displayed on the screen. Here, when the category in which the user who uses the terminal device 100 is interested corresponds to the third content and does not correspond to the content different from the third content, the display unit 153 replaces the third content with the third content. It is not necessary to display content different from the content. For example, in the example of FIG. 1, it is assumed that “health food” is estimated as a category in which the user using the terminal device 100 is interested. 5 is set for each advertisement, the advertisement category set for the advertisement AD21 is the same as the advertisement AD11, and the advertisement category set for the advertisement AD22 is the same as the advertisement AD12. In this case, the category in which the user using the terminal device 100 is interested corresponds to the advertisement AD21 and does not correspond to the advertisement AD22. Accordingly, in the example of FIG. 1, the display unit 153 displays the advertisement AD21 as the advertisement AD22 when the advertisement AD11 is displayed on the screen as the display area in the process in which the content C1 moves downward and the screen enters the third state. Instead, the advertisement AD21 is superimposed on the display area and displayed on the screen. That is, the screen of the terminal device 100 is in the state shown in the third state in FIG.

  In addition, the display unit 153 is a content that is different from the third content, and is determined by superimposing the content determined according to the information on the reaction of the user who uses the first content on the display area instead of the third content. May be displayed. For example, the display unit 153 displays content on the screen by superimposing the content having higher advertising effect (CTR or the like) than the third content on the display area instead of the third content. Here, when the advertising effect of the third content is higher than the advertising effect of the content different from the third content, the display unit 153 may not display the content different from the third content instead of the third content. . For example, in the example of FIG. 1, the CTR shown in FIG. 5 is stored in each advertisement, the CTR of the advertisement AD21 is the same as the advertisement AD11, and the CTR of the advertisement AD22 is the same as the advertisement AD12. In this case, the CTR of the advertisement AD21 is higher than that of the advertisement AD22. Accordingly, in the example of FIG. 1, the display unit 153 displays the advertisement AD21 as the advertisement AD22 when the advertisement AD11 is displayed on the screen as the display area in the process in which the content C1 moves downward and the screen enters the third state. Instead, the advertisement AD21 is superimposed on the display area and displayed on the screen. That is, the screen of the terminal device 100 is in the state shown in the third state in FIG. Here, the acquisition unit 151 may acquire the first content in which the second content included in the first content is arranged in an order corresponding to the advertisement effect. For example, the acquisition unit 151 acquires the first content in which the second content is arranged in descending order of CTR. And the display part 153 always superimposes the 3rd content which has predetermined | prescribed relevance with the 2nd content with the highest CTR on a display area, and displays it on a screen. That is, the display unit 153 always displays an advertisement with the highest advertising effect at the bottom of the screen, and displays other advertisements as in-feed advertisements on the screen in descending order of advertising effectiveness.

[6. (Display processing flow)
Here, the procedure of the display process of the display processing system 1 according to the embodiment will be described with reference to FIG. FIG. 8 is a flowchart illustrating an example of a display processing procedure according to the embodiment.

  As illustrated in FIG. 8, the terminal device 100 detects the position of the display area (step S101). When the terminal device 100 does not display an area satisfying the predetermined condition in the content as a display area on the screen (step S102; No), the terminal moves to display the area satisfying the predetermined condition in the content. Wait until it is displayed on the screen as an area.

  On the other hand, when an area satisfying a predetermined condition in the content is displayed as a display area on the screen (step S102; Yes), the terminal device 100 detects a non-display area of the content (step S103). For example, in the example of FIG. 1, when the content C1 moves, the terminal device 100 detects a non-display area of the content C1 when the area displayed in the timeline format in the content C1 is displayed on the screen. To do.

  Subsequently, the terminal device 100 displays an advertisement having a predetermined relationship with the advertisement included in the non-display area on the display area (step S104), and ends the process. For example, in the second state of FIG. 1, the terminal device 100 is based on a display mode in which the advertisement AD11 or AD12 included in the non-display area is displayed on the screen for the advertisement having a predetermined relationship with the advertisement AD11 or AD12. And display it on the screen by superimposing it on the display area.

[7. (Modification)
The above-described embodiment shows an example, and various changes and applications are possible.

[7-1. About information to be superimposed on the display area)
In the above-described embodiment, the display unit 153 displays the advertisement having a predetermined relationship with the advertisement included in the non-display area on the display area, but the display unit 153 is not limited to the advertisement. Various information and information having a predetermined relationship may be displayed on the screen while being superimposed on the display area.

[7-2. About advertisements superimposed on the display area)
In the above-described embodiment, the example in which the display unit 153 superimposes the advertisement AD21 or AD22 on the display area and displays it on the screen has been described. However, the display unit 153 is not limited to such a configuration. . For example, the display unit 153 may display an advertisement having a display mode different from that of the advertisements AD21 and AD22 on the screen by superimposing the advertisement on the display area. In other words, the display unit 153 superimposes an advertisement in any display mode on the display area as long as the advertisement has a predetermined relationship with an in-feed advertisement inserted between contents displayed in a timeline format. May be displayed. Here, an example of processing in the case of displaying an advertisement having a display mode different from that of the advertisements AD21 and AD22 will be described with reference to FIG. FIG. 9 is a diagram illustrating an example of the terminal device according to the embodiment.

  Note that the processing in the first state and the second state in FIG. 9 is the same as that in FIG. Further, in the following description, as shown in FIG. 9, it is assumed that the contents C13 to C20 and the advertisement AD13 having a display mode different from the advertisement AD11 are arranged between the contents C19 and C20. Specifically, the advertisement AD13 is displayed on the terminal device 100 in a display mode in which an advertisement text related to the advertisement is arranged below an image related to the advertisement.

  In the third state of FIG. 9, since an undisplayed area of the content C1 is displayed on the screen, the content C1 moves further downward from the second state by the user's scrolling operation or the like. The area that has been the display area becomes the display area, and the area including the advertisement AD11 is displayed on the screen. Here, the display unit 153 includes the advertisement AD13 included in the non-display area when the advertisement AD11 is displayed on the screen as the display area in the process in which the content C1 moves downward and the screen enters the third state. The advertisement AD23 having a predetermined relevance is displayed on the screen so as to be superimposed on the display area instead of the advertisement AD21. In the example of FIG. 9, the display unit 153 displays an advertisement AD <b> 23 composed of the same image and advertisement text as the advertisement AD <b> 23 as an advertisement having a predetermined relationship with the advertisement AD <b> 13. In a manner, it is superimposed on the display area and displayed at the bottom of the screen.

[7-3. About logs)
Further, the terminal device 100 may take various logs related to the advertising content (second to fifth content). For example, the terminal device 100 may take a log indicating whether or not advertisement content is displayed.

  Further, the terminal device 100 may measure the number of times the advertisement content is displayed and the number of times it is selected. Further, the terminal device 100 may take a log such as whether or not the advertisement content has been selected and at what timing the advertisement content has been selected. Further, the terminal device 100 may take a log indicating the display mode of the first content when the advertising content is selected.

  The log acquired by the terminal device 100 in this manner is a useful log when updating the number of impressions of advertising content, updating CTR, billing processing for displaying advertising content, and reporting the advertising effect to the advertiser. For example, when the advertising content is displayed many times by scroll operation or when the advertising content is selected many times, it is predicted that the user is interested in the advertising content.

  For this reason, a log or the like indicating whether or not advertisement content has been selected can be an index indicating the degree of recognition of the user's advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the bid price, CTR, and the like using each acquired log. For example, the advertisement distribution server 20 may change the bid price and the CTR according to the number of times the advertisement content is selected.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may acquire the same landing page and change the content to be arranged on the landing page according to a log until the landing page is displayed.

[7-4. Terminal device operation record)
Further, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the first content displayed together with the advertising content according to the embodiment. Good. Specifically, when the advertising content is displayed, the terminal device 100 displays the content and number of scroll operations performed on the first content by the user, the user's selection operation, and the user's selection of the advertising content. The display mode of the first content is recorded.

  In addition, the terminal device 100 performs a transmission operation from the terminal device 100 (for example, writing to an SNS (Social Networking Service)) for information specifying the number of scroll operations, the number of reloads, the content of advertising content, advertising content, and the like. Various operations performed on the terminal device 100 by the user can also be recorded. Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 determines whether the number of scroll operations, the number of times display processing has been performed, the type of landing page displayed, and the landing page when the advertisement content is distributed together with the control information. Information such as the type of the arranged content and the advertising effectiveness index such as CTR is compared.

  Here, the history of operations performed on the first content when the advertising content is distributed together with the control information can be an index indicating the advertising effect. That is, in the first content in which the advertising content with the control information according to the embodiment is displayed, not only the previous web page (landing page) is displayed by selecting the advertising content but also the user operation By changing the display mode of the first content or by displaying the advertising content, the operation history itself indicating what operation has been performed can be said to be an index indicating the user's interest in the advertising content.

  For example, the advertisement distribution server 20 displays the advertisement content with the control information according to the embodiment by comparing the content of the scroll operation, the number of scroll operations, the number of times the advertisement content is displayed, the stay time of the first content, and the like. In this case, it is possible to provide information that the advertising content is to convey widely, that is, an index indicating how much interest is generated in the advertisement.

  Therefore, the advertisement distribution server 20 may transmit the information related to the operation history of the terminal device 100 to the advertiser, thereby providing a report indicating an index of the advertising effect on the first content on which the advertising content according to the embodiment is displayed. it can. Note that the advertisement distribution server 20 may transmit information and logs regarding the operation history of the terminal device 100 to the advertiser as they are.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the advertisement content with the control information according to the embodiment in the terminal device 100.

[8. effect〕
As described above, the terminal device 100 according to the embodiment includes the acquisition unit 151, the detection unit 152, and the display unit 153. The acquisition unit 151 acquires, from the content distribution server 10, an acquisition command for acquiring the first content and the second content from the advertisement distribution server 20 based on a distribution request for the first content from the user. In addition, the acquisition unit 151 makes a second content acquisition request based on the acquisition command acquired from the content distribution server 10 and acquires the second content from the advertisement distribution server 20. The detection unit 152 detects a non-display area that is an area that is different from the display area displayed on the screen in the first content and that is not displayed on the screen. The display unit 153 displays an area serving as a display area among the first content and the second content acquired by the acquisition unit 151 on the screen. The display unit 153 also displays the third content having a predetermined relationship with the second content included in the non-display area detected by the detection unit 152 based on the display mode when the second content is displayed on the screen. It is superimposed on the display area and displayed on the screen.

  Thereby, since the terminal device 100 according to the embodiment can display the third content having a predetermined relationship with the second content included in the non-display area, the second content is not displayed on the screen. Both can exert the appeal effect of the second content.

  In the terminal device 100 according to the embodiment, for example, the detection unit 152 detects the position displayed as the display area in the first content, and the display unit 153 moves the first content to move, When an area on the first content that satisfies a predetermined condition is displayed on the screen as a display area, the third content is superimposed on the display area and displayed on the screen.

  Thereby, since the terminal device 100 according to the embodiment can display the third content when the region satisfying the predetermined condition is displayed on the screen as the display region, the third content is displayed according to the display region. Can be controlled.

  In the terminal device 100 according to the embodiment, for example, when the display unit 153 displays an area displayed in a display mode corresponding to the second content among the first contents as a display area on the screen, the display unit 153 Three contents are superimposed and displayed on the screen.

  Thereby, since the terminal device 100 according to the embodiment can display the third content in the area displayed in the display mode corresponding to the second content among the first content, the sense of unity between the first content and the third content can be displayed. Allows providing to users.

  In the terminal device 100 according to the embodiment, for example, the display unit 153 superimposes content different from the third content on the display area in place of the third content and displays it on the screen.

  Thereby, since the terminal device 100 according to the embodiment can display content different from the third content in place of the third content, the content to be displayed can be changed according to the situation.

  In the terminal device 100 according to the embodiment, for example, when the first content moves and the second content is included in the display area, the display unit 153 becomes a non-display area when the second content is displayed. Based on the display mode when the fourth content is displayed on the screen, the fifth content that is a content having a predetermined relationship with the fourth content included in the region is superimposed on the display region instead of the third content. Display on the screen.

  Thereby, since the terminal device 100 according to the embodiment can display the fifth content instead of the third content when the second content is included in the display area, the terminal device 100 can exert the appeal effect of the content that is not always displayed on the screen.

  In the terminal device 100 according to the embodiment, for example, when the first content moves in a predetermined direction and the second content is included in the display area, the display unit 153 changes to the fifth content instead of the third content. When the second content is included in the non-display area by moving the first content in the direction opposite to the predetermined direction after the display of the fifth content, the content is superimposed on the display area and displayed on the screen. Instead of the five contents, the third contents are superimposed on the display area and displayed on the screen.

  Thereby, since the terminal device 100 according to the embodiment can re-display the third content when the first content moves in the direction opposite to the predetermined direction, the display process according to the movement of the first content is performed. it can.

  Further, in the terminal device 100 according to the embodiment, for example, the display unit 153 is a content different from the third content, and the content determined according to the profit acquired by the provider of the first content is the third content. Instead, it is superimposed on the display area and displayed on the screen.

  Thereby, since the terminal device 100 according to the embodiment can change the content to be displayed according to the profit acquired by the provider of the first content, the display processing can be performed in accordance with the actual content distribution.

  Further, in the terminal device 100 according to the embodiment, for example, the display unit 153 obtains the profit that the provider of the first content acquires by posting the third content, and the provider acquires by posting the content different from the third content If it is higher than a predetermined threshold value compared with the profit to be made, the content different from the third content is not displayed in place of the third content.

  Thereby, since the terminal device 100 which concerns on embodiment can always display a highly profitable content, it can improve the profit which the content provider acquires.

  Further, in the terminal device 100 according to the embodiment, for example, the display unit 153 is content that is different from the third content and is determined according to the attribute of the user who uses the first content as the third content. Instead, it is superimposed on the display area and displayed on the screen.

  Thereby, since the terminal device 100 which concerns on embodiment can display a content according to a user's attribute, it can improve the appeal effect of a content.

  In the terminal device 100 according to the embodiment, for example, the display unit 153 is content that is different from the third content, and is determined according to the usage status of the user in the service provided to the user who uses the first content. The content to be displayed is displayed on the screen by superimposing it on the display area instead of the third content.

  Thereby, since the terminal device 100 which concerns on embodiment can display a content according to the utilization condition of the user in various services, it can improve the appeal effect of a content.

  In the terminal device 100 according to the embodiment, for example, the display unit 153 is a content different from the third content, and the content determined according to the information related to the reaction of the user who uses the first content is the third content. Instead of content, it is superimposed on the display area and displayed on the screen.

  Thereby, since the terminal device 100 which concerns on embodiment can display a content according to a user's reaction, it can improve the appeal effect of a content.

[9. Hardware configuration)
Further, the terminal device according to each embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 10, for example. Hereinafter, the terminal device 100 will be described as an example. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the terminal device. The computer 1000 includes a CPU 1100, ROM 1200, RAM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1200 or the HDD 1400 and controls each unit. The ROM 1200 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from other devices via the communication network 500 (corresponding to the network N in the embodiment) and sends the data to the CPU 1100, and the data generated by the CPU 1100 via the communication network 500 is sent to the other devices. Send to device.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the data generated via the input / output interface 1600 to the output device.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1300. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1300 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the terminal device 100, the CPU 1100 of the computer 1000 implements the function of the control unit 150 by executing a program loaded on the RAM 1300. In addition, each data in the storage unit 120 is stored in the HDD 1400. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be obtained from other devices via a predetermined communication network.

[10. Others]
As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  The terminal device 100 described above may be realized by a plurality of server computers. Depending on the function, the terminal device 100 may be realized by calling an external platform or the like with an API (Application Programming Interface) or network computing. Can be changed flexibly.

  Further, the “part” described in the claims can be read as “means”, “circuit”, or the like. For example, the display unit can be read as display means or a display circuit.

DESCRIPTION OF SYMBOLS 1 Display processing system 10 Content delivery server 11 Communication part 12 Content information storage part 13 Control part 14 Reception part 15 Distribution part 20 Advertisement delivery server 21 Communication part 22 Advertisement information storage part 23 Control part 24 Reception part 25 Distribution part 100 Terminal apparatus 110 Communication unit 120 Storage unit 130 Input unit 140 Output unit 150 Control unit 151 Acquisition unit 152 Detection unit 153 Display unit

Claims (13)

A detection procedure for detecting a non-display area which is an area different from a display area displayed on the screen of the first content and is not displayed on the screen;
The third content having a predetermined relationship with the second content included in the non-display area detected by the detection procedure is superimposed on the display area based on a display mode when the second content is displayed on the screen. Display procedure to be displayed on the screen,
A display program characterized by causing a computer to execute. The detection procedure includes:
Detecting a position displayed as the display area in the first content;
The display procedure is as follows:
When the first content moves and an area on the first content that satisfies a predetermined condition is displayed on the screen as the display area, the third content is superimposed on the display area. The display program according to claim 1, wherein the display program is displayed on the screen. The display procedure is as follows:
When an area displayed in a display mode corresponding to the second content in the first content is displayed on the screen as the display area, the third content is superimposed on the display area and displayed on the screen. The display program according to claim 2. The display procedure is as follows:
The display program according to any one of claims 1 to 3, wherein a content different from the third content is superimposed on the display area and displayed on the screen instead of the third content. The display procedure is as follows:
When the second content is included in the display area due to the movement of the first content, a predetermined relationship with the fourth content included in the non-display area is displayed when the second content is displayed. 5th content which is the content which has it is displayed on the said screen by superimposing on the said display area instead of the said 3rd content based on the display mode when displaying the said 4th content on the said screen, It is characterized by the above-mentioned. The display program according to claim 4. The display procedure is as follows:
When the second content is included in the display area by moving the first content in a predetermined direction, the fifth content is superimposed on the display area and displayed on the screen instead of the third content. When the second content is included in the non-display area by moving the first content in a direction opposite to the predetermined direction after the display of the fifth content, the fifth content is replaced with the fifth content. The display program according to claim 5, wherein the third content is superimposed on the display area and displayed on the screen. The display procedure is as follows:
Content that is different from the third content and is determined according to the profits acquired by the provider of the first content is displayed on the screen by superimposing it on the display area instead of the third content The display program according to any one of claims 4 to 6, wherein: The display procedure is as follows:
When the revenue acquired by the provider of the first content by posting the third content is higher than a predetermined threshold value compared with the revenue acquired by the provider by posting content different from the third content, The display program according to any one of claims 4 to 7, wherein a content different from the third content is not displayed instead of the third content. The display procedure is as follows:
Content that is different from the third content and is determined according to an attribute of a user who uses the first content is displayed on the screen by superimposing the content on the display area instead of the third content. The display program according to any one of claims 4 to 8, wherein: The display procedure is as follows:
Content that is different from the third content and is determined according to the usage status of the user in a service provided to the user who uses the first content is replaced with the third content in the display area. The display program according to claim 4, wherein the display program is superimposed on the screen. The display procedure is as follows:
Content that is different from the third content and is determined according to information about a reaction of a user who uses the first content is displayed on the screen by being superimposed on the display area instead of the third content The display program according to any one of claims 4 to 10, wherein: A detection unit for detecting a non-display area that is an area different from a display area displayed on the screen of the first content and is not displayed on the screen;
The third content having a predetermined relationship with the second content included in the non-display area detected by the detection unit is superimposed on the display area based on a display mode when the second content is displayed on the screen. A display unit to be displayed on the screen;
A display device comprising: A display method executed by a computer,
A detection step of detecting a non-display area which is an area different from a display area displayed on the screen of the first content and is not displayed on the screen;
The third content having a predetermined relationship with the second content included in the non-display area detected by the detection step is superimposed on the display area based on a display mode when the second content is displayed on the screen. Display step to display on the screen,
A display method comprising:

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