JP2019191697A - Affiliate management system, affiliate management method, and affiliate management program - Google Patents

Abstract

To more appropriately determine an advertising result of an affiliate advertisement that has led a user to an online mall.SOLUTION: An affiliate management system according to one embodiment stores an operation record in a database in response to a user selecting an affiliate advertisement on a user terminal, generates a store tracking key indicating a virtual store corresponding to the affiliate advertisement and a mall tracking key indicating an online mall in response to the selection, identifies, as a sales store, a virtual store in the online mall where an article is purchased by a user operation associated with the store tracking key and the mall tracking key, certifies the advertising result of the affiliate advertisement both when the virtual store corresponding to the affiliate advertisement is the sales store and when a virtual store different from the virtual store is the sales store.SELECTED DRAWING: Figure 2

Description

  One aspect of the present invention relates to an affiliate management system, an affiliate management method, and an affiliate management program.

  Conventionally, computer systems that manage advertisement results of affiliate advertisements are known. For example, Patent Document 1 determines that a member is a person who corresponds to an advertisement induction event specified by a tracking key by comparing a member's browsing record with a predetermined action related to a campaign advertisement. A method is described.

Japanese Patent Application Laid-Open No. 2017-207849

  In the case of an online mall including a plurality of virtual stores, the store corresponding to the affiliate advertisement clicked by the user may be different from the store where the user actually purchased the product. For this reason, the advertising result of the affiliate advertisement may not be properly certified.

  For example, assume that virtual stores A and B exist in an online mall. Under this assumption, it is assumed that the user accesses the virtual store B after selecting the affiliate advertisement of the virtual store A and accesses the virtual store A, and purchases a product at the virtual store B. Since the virtual store B is not a store indicated by the selected affiliate advertisement, the advertisement result of the affiliate advertisement is not certified. Therefore, the media owner (affiliator) who indirectly guides the user to the virtual store B cannot obtain a reward (for example, an affiliate fee).

  Therefore, it is desired to more appropriately determine the advertising result of the affiliate advertisement that has led the user to the online mall.

  An affiliate management system according to an aspect of the present invention is an affiliate management system that manages an affiliate related to an online mall including a plurality of virtual stores. The affiliate management system includes at least one processor, and at least one processor is provided by a medium owner. In response to the user selecting an affiliate advertisement on the user terminal, an operation record corresponding to the selection is stored in the database, and in response to the selection, a store tracking key indicating a virtual store corresponding to the affiliate advertisement; Generates a mall tracking key that indicates an online mall, identifies the virtual store in the online mall where the product was purchased by the user's operation associated with the store tracking key and the mall tracking key as a sales store, and supports affiliate advertising Do And if the virtual store is selling the store, in both the case and the virtual store another virtual shop is selling the store, to certify the advertisement performance of affiliate advertising.

  An affiliate management method according to one aspect of the present invention is an affiliate management method that is executed by an affiliate management system that manages an affiliate related to an online mall including a plurality of virtual stores and includes at least one processor. In response to the user selecting the provided affiliate advertisement on the user terminal, an operation record corresponding to the selection is stored in the database, and the virtual store corresponding to the affiliate advertisement is indicated in response to the selection. A step of generating a store tracking key and a mall tracking key indicating an online mall, and a virtual store in the online mall where a product is purchased by a user operation associated with the store tracking key and the mall tracking key is specified as a sales store And the step of authorizing the advertising result of the affiliate advertisement in both the case where the virtual store corresponding to the affiliate advertisement is a sales store and the case where the virtual store different from the virtual store is a sales store. Including.

  An affiliate management program according to an aspect of the present invention is an affiliate management program that causes a computer to function as an affiliate management system that manages an affiliate related to an online mall including a plurality of virtual stores. In response to the selection on the user terminal, a step of storing an operation record corresponding to the selection in the database, and in response to the selection, a store tracking key and an online mall indicating a virtual store corresponding to the affiliate advertisement are stored. A step of generating a mall tracking key to be shown, and a step of specifying a virtual store in an online mall where a product has been purchased by a user operation associated with the store tracking key and the mall tracking key as a sales store The computer executes the step of authorizing the advertising result of the affiliate advertisement in both the case where the virtual store corresponding to the affiliate advertisement is a sales store and the case where the virtual store different from the virtual store is a sales store. Let

  In such an aspect, when an affiliate advertisement of a virtual store in an online mall is selected, a store tracking key indicating the virtual store and a mall tracking key indicating the online mall are generated and associated with these tracking keys. The sales store is identified from the user operation performed. Therefore, even when the user purchases a product at another virtual store in the online mall, the correspondence between the product purchase and the affiliate advertisement can be specified. As a result, the advertising result of the affiliate advertisement can be more appropriately determined.

  According to one aspect of the present invention, it is possible to more appropriately determine the advertising result of an affiliate advertisement that has led a user to an online mall.

It is a figure which shows an example of application of the affiliate management system which concerns on embodiment. It is a figure which shows an example of a structure of the affiliate management system which concerns on embodiment. It is a figure which shows the general hardware constitutions of the computer used with the affiliate management system which concerns on embodiment. It is a sequence diagram which shows an example of operation | movement of the affiliate management system which concerns on embodiment. It is a sequence diagram which shows an example of operation | movement of the affiliate management system which concerns on embodiment. It is a sequence diagram which shows an example of operation | movement of the affiliate management system which concerns on embodiment.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the description of the drawings, the same or equivalent elements are denoted by the same reference numerals, and redundant description is omitted.

[System Overview]
The affiliate management system 10 according to the embodiment is a computer system for managing advertisement results of affiliate advertisements. An affiliate advertisement is an advertisement that is posted on an advertisement medium set up by the media owner on the Internet, and when a viewer of the advertisement medium purchases a product triggered by the advertisement, a success fee is paid to the media owner. It is an advertisement of the form given. An advertisement result means that an affiliate advertisement contributes directly or indirectly to the purchase of a product.

  The advertisement medium is a mediating means for transmitting an affiliate advertisement to a viewer, and more specifically, a web page application on which arbitrary information is posted. For example, the advertising medium may be a blog site, a social networking service (SNS) site, or a news site, but is not limited thereto, and various web pages may be the advertising medium. The method of expressing the affiliate advertisement on the advertisement medium is not limited, and for example, a banner advertisement may be used.

  A product is any tangible or intangible thing that is traded for a fee or free of charge, and is therefore a concept that includes the provision of services. The kind of goods is not limited at all.

  The success fee is a reward given to the media owner for attracting a viewer who has accessed an affiliate advertisement to purchase a product. The form of the success fee is not limited, and may be a monetary value such as cash or points.

  The media owner is a person who wants to obtain a success fee through an affiliate advertisement, that is, an affiliate. For example, the media owner is the owner or responsible person of the advertising media. The media owner may be a natural person or a corporation.

  In this embodiment, the affiliate management system 10 determines whether an affiliate advertisement contributed to the purchase of a product in an online mall having a plurality of virtual stores. Advertisers of affiliate advertisements are virtual store operators. Affiliate advertisements are posted on certain advertising media on the Internet. When the user selects an affiliate advertisement of the virtual store A by an operation such as clicking, a request from the user terminal is transmitted to the online mall and processed thereafter, whereby the user can view the web page of the virtual store A. The user may purchase the product at the virtual store A, or may move to another virtual store B in the online mall and purchase the product at the virtual store B. The affiliate management system 10 tracks such a series of user actions, records the advertising result of the affiliate advertisement when the user purchases a product in the online mall, and the reward given to the affiliate is based on the advertising result. decide. The affiliate management system 10 is operated, for example, by an affiliate service provider (ASP).

  When the online mall has a format in which the web page is divided for each virtual store, if the user purchases a product at the virtual store B after selecting the affiliate advertisement of the virtual store A, the advertising effect of the affiliate advertisement is not certified. Therefore, in this case, the media owner cannot obtain a reward. This is inconvenient for the media owner. In the present embodiment, the affiliate management system 10 purchases products not only when a user guided by an affiliate advertisement purchases a product at a virtual store corresponding to the affiliate advertisement but also at another virtual store in the online mall. Even if you certify the advertising performance of that affiliate advertisement.

[System configuration]
FIG. 1 is a diagram showing an example of application of the affiliate management system 10. The affiliate management system 10 can transmit / receive data to / from one or more user terminals 20, one or more media servers 30, and an EC (Electronic Commerce) system 40 via the communication network N1. In addition, the affiliate management system 10 can read or write data to the database group 50 via the communication network N2. The configuration of the communication networks N1 and N2 is not limited at all. For example, the communication network N1 may be constructed using the Internet, and the communication network N2 may be constructed using the Internet or an intranet.

  The user terminal 20 is a user's computer that can be a purchaser of goods. The user terminal 20 has a browser function for displaying a web page. The kind of computer used as the user terminal 20 is not limited. For example, the user terminal 20 may be a portable or stationary personal computer. Alternatively, the user terminal 20 may be a mobile terminal such as a high-function mobile phone (smart phone), a mobile phone, a personal digital assistant (PDA), or a tablet. The number of user terminals 20 is not limited at all.

  The media server 30 is a computer system that provides advertisement media to the user terminal 20. Specifically, the media server 30 transmits a web page application (advertisement medium) including an affiliate advertisement to the user terminal 20 in response to a request from the user terminal 20. The number of media servers 30 is not limited at all.

  The EC system 40 is a computer system that provides an online mall including a plurality of virtual stores to a user. Corresponding to the fact that the types of products are not limited as described above, the types of products sold at the virtual store are not limited, and therefore the types of products handled at the online mall are not limited. The EC system 40 provides a set of websites of individual virtual stores to the user as an online mall. In the online mall, the website is divided for each store, and therefore the website of each store is independent of each other. The EC system 40 includes one or a plurality of computers, and includes an entry unit 41 and a notification unit 42 as functional components. The entry unit 41 is a functional element that redirects a request for access to a specific virtual store received from the outside to the virtual store. The entry unit 41 also serves as an entry function that records a tracking key, which is an identifier used to track user operations in the online mall, in an HTTP (HyperText Transfer Protocol) cookie. The notification unit 42 is a functional element that transmits purchase information indicating a purchase procedure established at a virtual store to the affiliate management system 10.

  FIG. 2 is a diagram illustrating an example of the configuration of the affiliate management system 10. The affiliate management system 10 includes a click recording unit 11, a redirect unit 12, and a result recording unit 13 as functional elements. The click recording unit 11 is a functional element that performs recording of affiliate advertisement selection (for example, click operation) by a user and generation of a tracking key. The redirect unit 12 is a functional element that redirects the user terminal to the online mall (EC system 40). The result recording unit 13 is a functional element that records advertisement results of affiliate advertisements.

  The affiliate management system 10 is composed of one or a plurality of computers. In the case of using a plurality of computers, one affiliate management system 10 is logically constructed by connecting these computers via a communication network such as the Internet or an intranet.

  FIG. 3 shows a general hardware configuration of the computer 100 constituting the affiliate management system 10. For example, the computer 100 includes a processor 101, a main storage unit 102, an auxiliary storage unit 103, a communication control unit 104, an input device 105, and an output device 106. The processor 101 executes an operating system and application programs. The main storage unit 102 is composed of, for example, a ROM and a RAM. The auxiliary storage unit 103 is composed of, for example, a hard disk or a flash memory, and generally stores a larger amount of data than the main storage unit 102. The auxiliary storage unit 103 stores an affiliate management program P for causing at least one computer to function as the affiliate management system 10. The communication control unit 104 is composed of, for example, a network card or a wireless communication module. For example, the input device 105 includes a keyboard, a mouse, a touch panel, and the like. The output device 106 includes, for example, a monitor and a speaker.

  Each functional element of the affiliate management system 10 is realized by reading the affiliate management program P on the processor 101 or the main storage unit 102 and executing the affiliate management program P. The affiliate management program P includes a code for realizing each functional element of the affiliate management system 10. The processor 101 operates the communication control unit 104, the input device 105, or the output device 106 in accordance with the affiliate management program P, and reads and writes data in the main storage unit 102 or the auxiliary storage unit 103. By this processing, each functional element of the affiliate management system 10 is realized. Data or a database necessary for processing may be stored in the main storage unit 102 or the auxiliary storage unit 103.

  The affiliate management program P may be provided after being fixedly recorded on a tangible recording medium such as a CD-ROM, a DVD-ROM, or a semiconductor memory. Alternatively, the affiliate management program P may be provided via a communication network as a data signal superimposed on a carrier wave. The provided affiliate management program P is stored in the auxiliary storage unit 103.

  The database group 50 is a set of databases that store various data necessary for managing advertisement results. The implementation method of the database group 50 and each database is not limited, and may be a relational database, for example. For example, the database group 50 includes a click database 51, a result database 52, an advertisement database 53, an advertiser database 54, a media owner database 55, an advertisement distribution database 56, and a reward database 57.

The click database 51 is a device that stores a click record indicating that the user has selected an affiliate advertisement by a click operation or the like. The click record is an example of the operation record, and each record of the click record includes, for example, the following data items.
・ Advertisement ID: An identifier for uniquely identifying an affiliate advertisement ・ Advertiser ID: An identifier indicating a virtual store corresponding to the affiliate advertisement ・ Media owner ID: Medium owner (advertisement medium on which the affiliate advertisement is posted Identifier for uniquely identifying a person) Tracking key: Tracking key indicating a virtual store corresponding to the affiliate advertisement Mall tracking key: Tracking key indicating an online mall Click date / time: The user clicks on the affiliate advertisement ( Both the selected date / time advertisement ID and advertiser ID can serve as a store ID that uniquely identifies the virtual store.

The result database 52 is a device that stores a result record indicating an advertisement result of an affiliate advertisement. For example, each record of the result record includes the following data items.
・ Advertiser ID
・ Media owner ID
Purchase information: Information indicating that a user has purchased a product at a virtual store. Advertising result purchase information includes, for example, a store ID that uniquely identifies a virtual store where a purchase procedure has been performed, an identifier of a purchased product, a price, And the quantity and date of purchase. Advertising results can be expressed by various indicators such as numerical values and ranks.

  Each record of the result record may include an advertisement ID. The affiliate management system 10 can derive the advertisement ID from the click record using the advertiser ID and the tracking key (or terminal identification information described later).

The advertisement database 53 is a device that stores advertisement data related to affiliate advertisements. For example, each record of advertisement data includes the following data items.
・ Advertisement ID
・ Advertiser ID
-Link element: Information for allowing users who have selected affiliate advertisements to access the target web page-Advertisement design: Affiliate advertisement expression method on advertising media (design)
The link element is represented by including a URL (Uniform Resource Locator), and may be represented by, for example, a URL for accessing the entry function of the online mall and a store ID that is an identifier for uniquely identifying the virtual store. The advertisement design may be represented by, for example, an image, text, a symbol, or any combination thereof.

The advertiser database 54 is a device that stores advertiser data. For example, each record of advertiser data includes the following data items.
・ Advertiser ID
Advertiser attribute: Information that shows the advertiser's characteristics The advertiser attribute may include, for example, the advertiser's name, address, contact information (eg, phone number and email address), and contract details related to affiliate advertisements.

The medium main database 55 is a device that stores medium main data indicating the medium main. For example, each record of medium main data includes the following data items.
・ Media owner ID
Media owner attribute: Information indicating the characteristics of the media owner The media owner attribute may include, for example, the name, address, contact information (for example, telephone number and e-mail address of the media owner, and contract contents related to affiliate advertisements.

The advertisement distribution database 56 is an apparatus that stores advertisement distribution data indicating an advertisement medium on which an affiliate advertisement is posted. For example, each record of the advertisement distribution data includes the following data items.
Advertisement ID (This advertisement ID is associated with the advertiser ID)
Advertising medium ID: an identifier that uniquely identifies the advertising medium URL of the advertising medium
・ Media owner ID

The reward database 57 is a device that stores reward data indicating rewards given to the media owner. For example, each record of reward data includes the following data items.
・ Media owner ID
Granter ID (advertiser ID): An identifier indicating an grantor (advertiser) who gives a reward to the medium owner.
-Details of reward to be given In the present embodiment, the granter of the reward is a virtual store (advertiser) or an operator of an online mall. The details of the reward can be expressed by various indicators such as a monetary amount and points.

  The configuration of each database in the database group 50 is not limited to the above, and normalization or redundancy of individual data may be performed by any method. The place where each database is installed and the computer system are not limited and may be arbitrarily designed. For example, each database may be arranged in the form of the plurality of databases divided into a plurality of computer systems. At least some of the plurality of databases may be arranged in the affiliate management system 10 or the EC system 40.

[System Operation]
The operation of the affiliate management system 10 will be described with reference to FIGS. 4 to 6 and the affiliate management method according to the present embodiment will be described. 4 to 6 are sequence diagrams illustrating an example of the operation of the affiliate management system 10. In the following, the affiliate management when the user first clicks on the affiliate advertisement of the virtual store A, accesses the landing page specified in the advertisement in the online mall, and then purchases the product in the online mall. The operation of the system 10 will be described. In order to facilitate understanding of the affiliate management method, the entry unit 41 of the EC system 40 is independently shown as an entry function in FIGS.

  In step S11, the user terminal 20 responds to a user operation and displays a web page (advertisement medium) on which an affiliate advertisement of the virtual store A is posted. For example, the user terminal 20 receives and displays the web page by communicating with the designated media server 30.

  In step S12, the user terminal 20 detects an event indicating that the user has clicked (selected) the affiliate advertisement. This affiliate advertisement includes, for example, the URL of the affiliate management system 10, an advertisement ID (which is associated with the advertiser ID), a medium owner ID, and an advertiser ID. In this example, the advertisement ID indicating the virtual store A is “ad_A”.

  In step S <b> 13, the user terminal 20 transmits a request to the affiliate management system 10 in response to the event. This request is a data signal including information obtained from the selected affiliate advertisement and the date and time (click date and time) when the affiliate advertisement was clicked. In the affiliate management system 10, the click recording unit 11 receives the request.

  In step S14, the click recording unit 11 generates two tracking keys in response to the received request. That is, the click recording unit 11 generates two tracking keys in response to the user selecting an affiliate advertisement on the user terminal 20. One tracking key is a store tracking key indicating the virtual store A (that is, the virtual store corresponding to the affiliate advertisement) indicated by the advertisement ID “ad_A”. The other tracking key is a mall tracking key indicating an online mall. In this example, the store tracking key indicating the virtual store A is represented as “t_key_A”, and the mall tracking key is represented as “t_key_M”. The click recording unit 11 determines whether or not the virtual store A indicated by the advertiser ID included in the request belongs to the online mall by referring to the list of virtual stores of the online mall. The click recording unit 11 generates not only the store tracking key but also the mall tracking key only when it is determined that the virtual store A belongs to the online mall.

  In step S15, the click recording unit 11 generates and stores a click record in response to the received request (that is, in response to the user selecting an affiliate advertisement on the user terminal 20). The click recording unit 11 generates a click record including the advertisement ID, the advertiser ID, the medium owner ID, and the click date / time included in the request, and the newly generated store tracking key and mall tracking key. Then, the click recording unit 11 stores the click record in the click database 51. The process of generating and storing the click record is an example of a process of associating the virtual store A that can be specified by the advertisement ID or the advertiser ID, the store tracking key, and the mall tracking key.

  In step S16, the redirect unit 12 redirects the user terminal 20 to the entry function. In the present embodiment, the entry function is the entry unit 41 of the EC system 40. The redirect unit 12 uses, as a redirect instruction, a data signal including a URL corresponding to the entry function of the online mall, an identifier “ad_A” indicating the virtual store A, a store tracking key “t_key_A”, and a mall tracking key “t_key_M”. It transmits to the user terminal 20. For example, the redirect unit 12 describes the identifier of the virtual store A, the store tracking key, and the mall tracking key in the query character string of the URL, and transmits a redirect instruction including this URL to the user terminal 20. The user terminal 20 transmits a request according to the redirect instruction to the entry function.

  In step S17, the entry unit 41 (that is, the entry function) of the EC system 40 records the store tracking key “t_key_A” and the mall tracking key “t_key_M” in the HTTP cookie corresponding to the user terminal 20. With this process, the two tracking keys are stored on the web browser of the user terminal 20. As described above, the affiliate management system 10 causes the entry function to execute the process of recording the store tracking key and the mall tracking key in the HTTP cookie.

  In step S18, the entry unit 41 redirects the user terminal 20 to the virtual store A. The entry unit 41 identifies the virtual store A based on the identifier “ad_A”. Then, the entry unit 41 transmits a data signal including the URL of the virtual store A to the user terminal 20 as a redirect instruction. The user terminal 20 transmits a request according to the redirect instruction to the EC system 40.

  Moving to FIG. 5, in step S <b> 19, the EC system 40 transmits the web page of the virtual store A to the user terminal 20 in response to the request. The user terminal 20 receives and displays the web page. As a result, the user can browse the virtual store A corresponding to the clicked affiliate advertisement.

  In step S20, various data are transmitted and received between the user terminal 20 and the EC system 40 in accordance with various operations on the online mall by the user. In step S20, the user may purchase a product at the virtual store A, or may purchase a product at another virtual store in the online mall. Alternatively, in step S20, the user may move from the virtual store A to another virtual store, and then return to the virtual store A and purchase a product.

  When the user completes the purchase procedure in the online mall, the notification unit 42 of the EC system 40 transmits purchase information indicating the purchase procedure to the affiliate management system 10 in step S21. This purchase information includes a store ID (shop_id) indicating a virtual store where the product is sold, a store tracking key, and a mall tracking key.

  In step S22, the result recording unit 13 authorizes the advertising result of the affiliate advertisement. The result recording unit 13 specifies a virtual store (in other words, a virtual store where a product is purchased by a user operation using an HTTP cookie) indicated by the store ID included in the purchase information as a sales store. Further, the result recording unit 13 reads the click record corresponding to the two tracking keys included in the purchase information from the click database 51 and acquires the advertisement ID indicated by the click record. In this example, the advertisement ID is “ad_A”. The result recording unit 13 determines whether or not the virtual store indicated by the advertisement ID corresponds to the sales store.

  The fact that the advertisement ID corresponds to the store ID of the purchase information means that the user has purchased a product at the virtual store corresponding to the selected affiliate advertisement. In this case, the result recording unit 13 authorizes the first advertisement result. On the other hand, the fact that the advertisement ID does not correspond to the store ID of the purchase information means that the user has purchased the product at a virtual store different from the virtual store corresponding to the selected affiliate advertisement. In this case, the result recording unit 13 authorizes the second advertisement result. As described above, the result recording unit 13 certifies the advertisement result of the affiliate advertisement in both the case where the virtual store corresponding to the affiliate advertisement is a sales store and the case where another virtual store is the sales store.

  The contents and relationship of the first advertisement result and the second advertisement result may be arbitrarily set. For example, both advertisement results may be set such that the reward based on the first advertisement result is higher than the reward based on the second advertisement result. This means that when a product is purchased at a virtual store that has led the user through affiliate advertising, the advertising effect of the affiliate advertisement is evaluated higher than when products are purchased at other virtual stores in the online mall. Means. When the campaign executed by the virtual store and the campaign executed by the online mall overlap, the EC system 40 may set a campaign (first advertisement result) executed by the virtual store. This means that the first advertisement result is prioritized.

  In step S <b> 23, the result recording unit 13 records the certified advertisement result in the result database 52. The result recording unit 13 generates a result record including the advertiser ID and medium owner ID obtained from the click record, the received purchase information, and the certified advertisement result (first advertisement result or second advertisement result). Then, the result recording unit 13 stores the result record in the result database 52.

  Steps S11 to S23 are executed each time the user terminal 20 clicks on an affiliate advertisement to access an online mall and purchases a product, thereby accumulating various affiliate advertisement results.

  It is assumed that the user who clicked the affiliate advertisement of the virtual store A on the user terminal 20 in step S12 clicked another affiliate advertisement on the user terminal 20 (on the same web browser) after step S19. In this case, click information and a tracking key corresponding to the new user operation are further recorded, and the affiliate management system 10 authorizes the advertisement result based on the new record. With reference to FIG. 6, processing when the user clicks on the affiliate advertisement of the virtual store B and accesses the online mall again will be described.

  In step S31 following step S19, the user terminal 20 responds to the user operation and displays a web page (advertisement medium) on which the affiliate advertisement of the virtual store B is posted.

  In step S32, the user terminal 20 detects an event indicating that the user has clicked (selected) the affiliate advertisement. In this example, it is assumed that the affiliate advertisement includes an advertisement ID “ad_B” indicating the virtual store B.

  In step S33, the user terminal 20 transmits a request to the affiliate management system 10 in response to the event. This request is a data signal including information obtained from the selected affiliate advertisement and the date and time (click date and time) when the affiliate advertisement was clicked. In the affiliate management system 10, the click recording unit 11 receives the request.

  In step S34, the click recording unit 11 generates two tracking keys in response to the received request. One tracking key is a store tracking key “t_key_B” indicating a virtual store B (that is, a virtual store corresponding to an affiliate advertisement) indicated by the advertisement ID “ad_B”. The other tracking key is a mall tracking key “t_key_M” indicating an online mall. Similar to the processing related to the virtual store A, the click recording unit 11 generates not only the store tracking key but also the mall tracking key only when it is determined that the virtual store B belongs to the online mall.

  In step S35, the click recording unit 11 generates and stores a click record in response to the received request (that is, in response to the user selecting the affiliate advertisement on the user terminal 20). The click recording unit 11 generates a click record including the advertisement ID, the advertiser ID, the medium owner ID, and the click date / time included in the request, and the newly generated store tracking key and mall tracking key. Then, the click recording unit 11 stores the click record in the click database 51. The process of generating and storing the click record is an example of a process of associating the virtual store B that can be specified by the advertisement ID or the advertiser ID, the store tracking key, and the mall tracking key. The click recording unit 11 may associate a plurality of click records clicked on the same web browser with each other. For example, in this step S 35, the click recording unit 11 associates the click record related to the virtual store A and the click record related to the virtual store B recorded in step S 15, and stores these click records in the click database 51. May be.

  In step S36, the redirect unit 12 redirects the user terminal 20 to the entry function (the entry unit 41 of the EC system 40). The redirect unit 12 uses, as a redirect instruction, a data signal including a URL corresponding to the entry function of the online mall, an identifier “ad_B” indicating the virtual store B, a store tracking key “t_key_B”, and a mall tracking key “t_key_M”. It transmits to the user terminal 20. The user terminal 20 transmits a request according to the redirect instruction to the entry function.

  In step S37, the entry unit 41 (that is, the entry function) of the EC system 40 records the store tracking key “t_key_B” and the mall tracking key “t_key_M” in the HTTP cookie corresponding to the user terminal 20. In the HTTP cookie, the store tracking key “t_key_A” and the mall tracking key “t_key_M” are already recorded. The entry unit 41 overwrites the mall tracking key “t_key_M” already recorded with a set of the store tracking key “t_key_B” and the mall tracking key “t_key_M”.

As described above, the affiliate management system 10 causes the entry function to execute processing for further recording the store tracking key “t_key_B” in the HTTP cookie. By this processing, the following tracking key is recorded in the HTTP cookie.
Store tracking key “t_key_A” indicating the virtual store A (first store tracking key indicating the first virtual store corresponding to the first affiliate advertisement)
Store tracking key “t_key_B” indicating the virtual store B (second store tracking key indicating the second virtual store corresponding to the second affiliate advertisement)
・ Mall tracking key "t_key_M"
Here, the mall tracking key “t_key_M” corresponds to the store tracking key recorded last (“t_key_B” in this example).

  The method for recording the first store tracking key, the second store tracking key, and the mall tracking key is not limited to the above-described overwriting. The entry function may record the store tracking key of the virtual store selected in the past and the set of the store tracking key and the mall tracking key of the virtual store selected this time in the HTTP cookie by various methods.

  In step S38, the entry unit 41 redirects the user terminal 20 to the virtual store B. The entry unit 41 identifies the virtual store B based on the identifier “ad_B”. Then, the entry unit 41 transmits a data signal including the URL of the virtual store B to the user terminal 20 as a redirect instruction. The user terminal 20 transmits a request according to the redirect instruction to the EC system 40.

  In step S39, the EC system 40 transmits the web page of the virtual store B to the user terminal 20 in response to the request. The user terminal 20 receives and displays the web page. As a result, the user can browse the virtual store B corresponding to the clicked affiliate advertisement.

  After step S39, the same processing as in steps S20 to S23 is performed. In the process corresponding to step S22, the result recording unit 13 authorizes the advertisement result of the affiliate advertisement. The result recording unit 13 specifies a virtual store (in other words, a virtual store where a product is purchased by a user operation using an HTTP cookie) indicated by the store ID included in the purchase information as a sales store. Further, the result recording unit 13 reads the click record corresponding to the three tracking keys included in the purchase information from the click database 51 and acquires the advertisement ID indicated by the click record. In this example, the advertisement IDs are “ad_A” and “ad_B”. The result recording unit 13 determines whether the virtual store indicated by any one of the advertisement IDs corresponds to the sales store.

  The fact that the store ID of the purchase information corresponds to “ad_A” means that the user has purchased a product at the virtual store A (first virtual store corresponding to the first affiliate advertisement). In this case, the result recording unit 13 authorizes the advertisement result of the first affiliate advertisement. The fact that the store ID of the purchase information corresponds to “ad_B” means that the user has purchased a product at the virtual store B (second virtual store corresponding to the second affiliate advertisement). In this case, the result recording unit 13 authorizes the advertisement result of the second affiliate advertisement. The fact that the store ID of the purchase information does not correspond to “ad_A” or “ad_B” means that the user has purchased a product at a virtual store different from both of the virtual stores A and B. In this case, the result recording unit 13 authorizes the advertisement result of the second affiliate advertisement clicked last.

  The advertisement effect setting in the example of FIG. 6 may be arbitrarily determined. For example, when the virtual store A (first virtual store) is a sales store, the reward is higher than when another virtual store (a virtual store different from both the virtual stores A and B) is a sales store. In addition, an advertisement result may be set. When virtual store B (second virtual store) is a sales store, the reward is higher than when another virtual store (virtual store different from both virtual stores A and B) is a sales store. An advertisement result may be set. These settings indicate that when a product is purchased at a virtual store that has led the user through affiliate advertising, the affiliate advertising is more effective than when the product is purchased at other virtual stores that were not directly guided by the affiliate advertising. This means high evaluation of advertising effectiveness. When the campaign executed by the virtual store and the campaign executed by the online mall overlap, the EC system 40 may set a campaign executed by the virtual store.

  The affiliate management system 10 executes the process for granting the reward to the media owner from the entity that has benefited from the affiliate advertisement (for example, the virtual store that is the advertiser or the operator of the online mall). The reward data is generated and stored in the reward database 57. For example, when a user purchases a product at a virtual store that is an advertiser of an affiliate advertisement, the affiliate management system 10 is more effective for the media owner than when the user purchases a product at another virtual store in the online mall. Set an advantageous reward.

[effect]
As described above, the affiliate management system according to one aspect of the present invention is an affiliate management system that manages an affiliate related to an online mall including a plurality of virtual stores, and includes at least one processor, and at least one processor includes In response to the user selecting the affiliate advertisement provided by the media owner on the user terminal, the operation record corresponding to the selection is stored in the database, and in response to the selection, the virtual store corresponding to the affiliate advertisement The store tracking key indicating the online store and the mall tracking key indicating the online mall are generated, and the virtual store in the online mall where the product is purchased by the user operation associated with the store tracking key and the mall tracking key is specified as the sales store. Affili And when the virtual store that corresponds to the site advertising is a sales shop, in both the case and the virtual store another virtual shop is selling the store, to certify the advertisement performance of affiliate advertising.

  An affiliate management method according to one aspect of the present invention is an affiliate management method that is executed by an affiliate management system that manages an affiliate related to an online mall including a plurality of virtual stores and includes at least one processor. In response to the user selecting the provided affiliate advertisement on the user terminal, an operation record corresponding to the selection is stored in the database, and the virtual store corresponding to the affiliate advertisement is indicated in response to the selection. A step of generating a store tracking key and a mall tracking key indicating an online mall, and a virtual store in the online mall where a product is purchased by a user operation associated with the store tracking key and the mall tracking key is specified as a sales store And the step of authorizing the advertising result of the affiliate advertisement in both the case where the virtual store corresponding to the affiliate advertisement is a sales store and the case where the virtual store different from the virtual store is a sales store. Including.

  An affiliate management program according to an aspect of the present invention is an affiliate management program that causes a computer to function as an affiliate management system that manages an affiliate related to an online mall including a plurality of virtual stores. In response to the selection on the user terminal, a step of storing an operation record corresponding to the selection in the database, and in response to the selection, a store tracking key and an online mall indicating a virtual store corresponding to the affiliate advertisement are stored. A step of generating a mall tracking key to be shown, and a step of specifying a virtual store in an online mall where a product has been purchased by a user operation associated with the store tracking key and the mall tracking key as a sales store The computer executes the step of authorizing the advertising result of the affiliate advertisement in both the case where the virtual store corresponding to the affiliate advertisement is a sales store and the case where the virtual store different from the virtual store is a sales store. Let

  In such an aspect, when an affiliate advertisement of a virtual store in an online mall is selected, a store tracking key indicating the virtual store and a mall tracking key indicating the online mall are generated and associated with these tracking keys. The sales store is identified from the user operation performed. Therefore, even when the user purchases a product at another virtual store in the online mall, the correspondence between the product purchase and the affiliate advertisement can be specified. As a result, the advertising result of the affiliate advertisement can be more appropriately determined.

  Such an aspect is a case where a store-type affiliate that generates a reward only when a product is purchased at a specific virtual store corresponding to the affiliate advertisement, and when a product is purchased in an online mall to which the virtual store belongs. It can be said that it is a mixture with mall-type affiliates that generate rewards regardless of the store. In other words, it can be said that this aspect realizes a hybrid affiliate combining these two types. The media owner can obtain a reward even if the purchase procedure is performed in a virtual store different from the virtual store corresponding to his affiliate advertisement in the online mall.

  In such an aspect, when the user terminal accesses the virtual store corresponding to the affiliate advertisement, not only the store tracking key but also the mall tracking key is generated. With this simple mechanism, it is possible to obtain a technical effect that page transitions and access histories in a website including a plurality of web pages can be traced without omission by the simple mechanism.

  In an affiliate management system according to another aspect, at least one processor may store an operation record including at least a medium owner ID indicating a medium owner and an advertisement ID indicating an affiliate advertisement in a database. By storing the operation record in the database, the advertisement result corresponding to the sales store can be certified with reference to this database.

  In the affiliate management system according to another aspect, at least one processor may store an operation record further including a store tracking key and a mall tracking key in a database. By recording these tracking keys in the database as a part of the operation record, the advertising result corresponding to the sales store can be certified based on this database.

  In an affiliate management system according to another aspect, at least one processor is configured such that when a virtual store corresponding to an affiliate advertisement is a sales store, the reward is higher than when another virtual store is a sales store. Advertising performance may be certified. By setting the advertisement result in this way, it is possible to appropriately determine a reward according to the contribution degree of the affiliate advertisement.

  In the affiliate management system according to another aspect, at least one processor causes the entry function to execute a process of recording the store tracking key and the mall tracking key in the HTTP cookie corresponding to the user terminal, and the user operation using the HTTP cookie The virtual store in the online mall where the product was purchased may be specified as a sales store. By associating two types of tracking keys with a widely used HTTP cookie, it is possible to track the user operation using the HTTP cookie and identify the store for sale, and as a result, the user can identify another store in the online mall. Even when a product is purchased at the virtual store, the correspondence between the product purchase and the affiliate advertisement can be specified.

  In the affiliate management system according to another aspect, when the first affiliate advertisement provided by the first medium owner is selected, at least one processor indicates the first virtual store corresponding to the first affiliate advertisement. The process of recording the first store tracking key and the mall tracking key in the HTTP cookie is executed by the entry function, and after the first affiliate advertisement is selected, the second affiliate advertisement provided by the second medium owner is selected. In this case, the entry function may further execute a process of recording a second store tracking key indicating the second virtual store corresponding to the second affiliate advertisement in the HTTP cookie. By recording the affiliate advertisement selection history in the HTTP cookie in this manner, even when the user selects a plurality of affiliate advertisements, it is possible to specify the correspondence between the product purchase and the affiliate advertisement.

  In the affiliate management system according to another aspect, the entry function includes a second tracking key generated in response to the selection of the second affiliate advertisement, a second tracking key generated in response to the selection of the second affiliate advertisement, The second store tracking key may be further recorded in the HTTP cookie by overwriting with a set of the mall tracking key. Overwrite existing mall tracking key with new store tracking key and mall tracking key without erasing existing store tracking key, so that the history of affiliate advertisement selection can be identified so that the correspondence between product purchase and affiliate advertisement can be identified Can be recorded.

  In the affiliate management system according to another aspect, the at least one processor recognizes the advertising result of the first affiliate advertisement when the first virtual store is a sales store, and the second virtual store is a sales store. In the case where another virtual store different from both the first virtual store and the second virtual store is the sales store, the advertisement result of the second affiliate advertisement may be certified. By setting the advertisement result in this way, it is possible to appropriately determine a reward according to the contribution degree of the affiliate advertisement.

  In the affiliate management system according to another aspect, when at least one processor has the first virtual store as a sales store, the advertising result is increased so that the reward is higher than when another virtual store is a sales store. If the second virtual store is a sales store, the advertisement result may be certified so that the reward is higher than when the other virtual store is a sales store. By setting the advertisement result in this way, it is possible to appropriately determine a reward according to the contribution degree of the affiliate advertisement.

[Modification]
The present disclosure has been described in detail based on the embodiments. However, the present disclosure is not limited to the above embodiment. The present disclosure can be variously modified without departing from the gist thereof.

  In the above embodiment, both the store tracking key and the mall tracking key are associated with the user operation by the HTTP cookie. However, the user operation may be tracked by a method different from the HTTP cookie. For example, the affiliate management system may store a click record (operation record) including association between terminal identification information that is an identifier of a user terminal and these two tracking keys in a database. The affiliate management system may acquire the terminal identification information from the EC system when the product is purchased, and may authenticate the advertisement result by checking the terminal identification information with the click information. Therefore, the affiliate management system of the present disclosure can be applied to an application or a user terminal that cannot use an HTTP cookie.

  The affiliate management system may not execute the processing shown in FIG. 6 (processing when another affiliate advertisement is clicked).

  A method for realizing the entry function of the online mall is not limited, and a functional element corresponding to the entry unit 41 of the EC system 40 may exist in another computer system or server. For example, at least one processor of the affiliate management system may serve as an entry function.

  The processing procedure of the affiliate management method executed by at least one processor is not limited to the example in the above embodiment. For example, some of the steps (processes) described above may be omitted, or the steps may be executed in a different order. Also, any two or more of the steps described above may be combined, or a part of the steps may be corrected or deleted. Alternatively, other steps may be executed in addition to the above steps. For example, the two-stage redirect shown in FIGS. 4 and 6 may be executed in a one-stage process.

  DESCRIPTION OF SYMBOLS 10 ... Affiliate management system, 11 ... Click recording part, 12 ... Redirect part, 13 ... Result recording part, 20 ... User terminal, 30 ... Media server, 40 ... EC system, 41 ... Entry part, 42 ... Notification part, 50 ... Database group 51 ... Click database 52 ... Result database 53 ... Advertisement database 54 ... Advertiser database 55 ... Media owner database 56 ... Advertisement distribution database 57 ... Reward database P ... Affiliate management program

Claims (11)

An affiliate management system for managing affiliates related to online malls including multiple virtual stores,
At least one processor,
The at least one processor comprises:
In response to the user selecting an affiliate advertisement provided by the media owner on the user terminal, an operation record corresponding to the selection is stored in the database,
In response to the selection, a store tracking key indicating a virtual store corresponding to the affiliate advertisement and a mall tracking key indicating the online mall are generated,
Identify the virtual store in the online mall where the product was purchased by the user's operation associated with the store tracking key and the mall tracking key as a sales store,
Certifying the advertising result of the affiliate advertisement in both the case where the virtual store corresponding to the affiliate advertisement is the sales store and the case where the virtual store different from the virtual store is the sales store;
Affiliate management system. The at least one processor stores the operation record including at least a medium owner ID indicating the medium owner and an advertisement ID indicating the affiliate advertisement in the database;
The affiliate management system according to claim 1. The at least one processor stores the operation record further including the store tracking key and the mall tracking key in the database;
The affiliate management system according to claim 2. When the virtual store corresponding to the affiliate advertisement is the sales store, the at least one processor certifies the advertisement result so that the reward is higher than when the other virtual store is the sales store. To
The affiliate management system as described in any one of Claims 1-3. The at least one processor comprises:
Causing the entry function to execute processing for recording the store tracking key and the mall tracking key in an HTTP cookie corresponding to the user terminal;
A virtual store in the online mall where a product is purchased by the user's operation using the HTTP cookie is specified as a sales store;
The affiliate management system as described in any one of Claims 1-4. The at least one processor comprises:
When the first affiliate advertisement provided by the first medium owner is selected, the first store tracking key indicating the first virtual store corresponding to the first affiliate advertisement and the mall tracking key are stored in the HTTP cookie. Let the entry function perform the process of recording,
When the second affiliate advertisement provided by the second medium owner is selected after the first affiliate advertisement is selected, the second store tracking key indicating the second virtual store corresponding to the second affiliate advertisement Is further recorded in the HTTP cookie by the entry function.
The affiliate management system according to claim 5. The entry function includes the mall tracking key recorded in response to the selection of the first affiliate advertisement, the second store tracking key and the mall tracking key generated in response to the selection of the second affiliate advertisement. The second store tracking key is further recorded in the HTTP cookie by overwriting with a pair,
The affiliate management system according to claim 6. The at least one processor comprises:
If the first virtual store is the sales store, the advertising result of the first affiliate advertisement is authorized,
When the second virtual store is the sales store and when another virtual store different from both the first virtual store and the second virtual store is the sales store, the second affiliate advertisement Certify ad performance,
The affiliate management system according to claim 6 or 7. The at least one processor comprises:
When the first virtual store is the sales store, the advertising result is authorized so that the reward is higher than when the other virtual store is the sales store,
When the second virtual store is the sales store, the advertising result is authorized so that the reward is higher than when the other virtual store is the sales store.
The affiliate management system according to claim 8. An affiliate management method for managing an affiliate related to an online mall including a plurality of virtual stores and executed by an affiliate management system including at least one processor,
In response to the user selecting an affiliate advertisement provided by the media owner on the user terminal, storing an operation record corresponding to the selection in a database;
In response to the selection, generating a store tracking key indicating a virtual store corresponding to the affiliate advertisement and a mall tracking key indicating the online mall;
Identifying a virtual store in the online mall where a product has been purchased by the user's operation associated with the store tracking key and the mall tracking key as a sales store;
Certifying the advertising result of the affiliate advertisement in both the case where the virtual store corresponding to the affiliate advertisement is the sales store and the case where the virtual store different from the virtual store is the sales store; Including affiliate management methods. An affiliate management program that allows a computer to function as an affiliate management system for managing affiliates related to online malls including multiple virtual stores,
In response to the user selecting an affiliate advertisement provided by the media owner on the user terminal, storing an operation record corresponding to the selection in a database;
In response to the selection, generating a store tracking key indicating a virtual store corresponding to the affiliate advertisement and a mall tracking key indicating the online mall;
Identifying a virtual store in the online mall where a product has been purchased by the user's operation associated with the store tracking key and the mall tracking key as a sales store;
Certifying the advertising result of the affiliate advertisement in both the case where the virtual store corresponding to the affiliate advertisement is the sales store and the case where the virtual store different from the virtual store is the sales store; An affiliate management program to be executed by the computer.

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