JP2019175119A - Sales operation management device, sales operation management program, and sales operation management system - Google Patents

Abstract

To perform sales operation of car insurance for customers at appropriate timings by considering each step in car sales operation.SOLUTION: A sales operation management device comprises: a first acquisition section for acquiring that effect in which each of a plurality of sales operation steps relating to car sales to customers is carried out by associating customer IDs identifying the customers with information identifying each of the plurality of sales operation steps; a second acquisition section for acquiring that effect in which each of a plurality of sales operation steps relating to car insurance sales to the customers is carried out by associating the customer IDs with information identifying each of the plurality of sales operation steps; and an accumulation section for accumulating timings in which, for each customer identified by the customer IDs, each of the plurality of sales operation steps relating to the car sales and each of the plurality of sales operation steps relating to the car insurance are carried out, into a database about the plurality of customers.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a business management device, a business management program, and a business management system.

  Insurance sales are supported by making it possible to connect a terminal device used by a person who sells insurance to an insurance-related database that stores insurance-related information (see Patent Document 1).

Japanese Patent Laid-Open No. 2003-34588

  However, it is not always appropriate for a person who sells insurance to conduct insurance business for customers. In particular, sales of automobile insurance are performed in parallel with sales of automobiles, but there is a problem that it is not grasped at what timing each sales stage is performed to increase the contract rate.

  In a first aspect of the present invention, a business management device is provided. The business management device acquires the fact that each of a plurality of sales stages related to the sale of a car to a customer has been performed in association with a customer ID for identifying the customer and information for specifying each of the plurality of sales stages. 1 acquisition part and the 2nd acquisition which acquires that each of the some sales stage regarding sale of car insurance to a customer was performed in correspondence with information which specifies each customer ID and a plurality of sales stages A database for a plurality of customers, each of the sales stages related to the sales of automobiles and the sales stages related to the sales of automobile insurance for each customer identified by the customer ID And an accumulating unit for accumulating.

  In the second aspect of the present invention, a program is provided. The program obtains information indicating that each of a plurality of sales stages relating to the sale of a car to a customer has been performed in association with a customer ID for identifying the customer and information specifying each of the plurality of sales stages. First acquisition means, second acquisition for acquiring that each of a plurality of sales stages related to sales of car insurance to a customer has been performed in association with information identifying a customer ID and each of the plurality of sales stages For each of the plurality of customers, the timing at which each of a plurality of sales stages related to sales of automobiles and each of a plurality of sales stages related to sales of automobile insurance is performed for each customer identified by means and customer ID It functions as a storage means for storing in the database.

  In a third aspect of the present invention, a business management system is provided. The business management system includes an information terminal and a business management device that communicates with the information terminal. The information terminal stores information indicating that each of a plurality of sales stages related to sales of automobiles to a customer is performed in association with a customer ID for identifying the customer and information for specifying each of the plurality of sales stages. The sales management device correlates the first output unit to be output and the fact that each of the plurality of sales stages related to the sale of the car insurance to the customer has been performed in association with the customer ID and the information specifying each of the plurality of sales stages And a second output unit that outputs to the output. The business management device acquires from the information terminal that each of a plurality of sales stages related to automobile sales has been performed in association with a customer ID for identifying a customer and information specifying each of the plurality of sales stages. The fact that each of a plurality of sales stages related to sales of car insurance has been performed is acquired from the first acquisition unit that performs the above and the information terminal in association with information specifying each of the customer ID and the plurality of sales stages. For each of a plurality of sales stages related to car sales and a plurality of sales stages related to car insurance sales for each customer identified by the customer ID identified by the second acquisition unit, And an accumulating unit for accumulating the customer in the database.

  The summary of the invention does not enumerate all the features of the present invention. In addition, a sub-combination of these feature groups can also be an invention.

2 shows an example of a system configuration of a business management system 100. An example of the functional block diagram of the management server 10 is shown. An example of the functional block diagram of the agency terminal 20 is shown. An example of the database 160 is shown. An example of customer information 161 is shown. An example of the sales stage information 162 of a car is shown. An example of the sales stage information 163 of car insurance is shown. An example of timing information 164 is shown. An example of the pattern data 141 is shown. An example of the contract rate information 165 is shown. An example of timing information 164 accumulation processing is shown. An example of a process in which an extraction result is transmitted to the agency terminal 20 is shown. An example of the display screen of the agency terminal 20 is shown.

  Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the claims. In addition, not all the combinations of features described in the embodiments are essential for the solving means of the invention.

  FIG. 1 shows an example of the system configuration of the sales management system 100. The business management system 100 includes a management server 10, a plurality of agency terminals 20, a customer terminal 30, and a help desk terminal 40. The management server 10, the plurality of agency terminals 20, the customer terminal 30, and the help desk terminal 40 communicate with each other via a communication network 50. The management server 10 is an example of a business management device, and the agency terminal 20 is an example of an information terminal.

  The management server 10 includes, for each customer, a plurality of sales stages relating to automobile sales (hereinafter also referred to as automobile sales stages) and a plurality of sales stages relating to automobile insurance sales (hereinafter also referred to as automobile insurance sales stages). , Information on the timing is accumulated. The business management system 100 causes the information related to the timing accumulated in the management server 10 to be used by the plurality of agency terminals 20.

  The management server 10 may manage information related to vehicle sales for each customer. Examples of the information related to the buying and selling of automobiles include information relating to the type of automobile, estimated contents, storage location, warranty period, buying and selling costs, buying and selling date, agency name, new car or used car. The management server 10 may manage information on contracts for car insurance products for each customer. Information on contracts for auto insurance products includes information on the insurance period, target vehicles, types of special contracts, compensation details, insurance premiums, policyholders, subscribers, insured persons, beneficiaries, provisions of insurance contracts or special contracts, etc. Can be illustrated.

  The management server 10 is managed by an insurance company that provides automobile insurance. In the management server 10, IP (Internet Protocol) addresses of the agency terminal 20, the customer terminal 30, and the help desk terminal 40 are registered. The management server 10 may be managed in common by a plurality of insurance companies that provide car insurance.

  The agency terminal 20 is an information terminal used in an automobile or automobile insurance sales agency. In the agency terminal 20, IP addresses of the management server 10 and the help desk terminal 40 are registered.

  The customer terminal 30 is an information terminal used by a customer of the agency. The customer may be an object for sales of automobiles from the agency, may be an object for sales of automobile insurance, or may be an object for both.

  The help desk terminal 40 is an information terminal used by a help desk that provides technical support to customers. In the help desk terminal 40, the IP address of the agency terminal 20 is registered.

  The communication network 50 may be a wired communication transmission line, a wireless communication transmission line, or a combination of a wireless communication transmission line and a wired communication transmission line. The communication network 50 is not particularly limited, but may be a mobile communication network such as a cellular phone line network, a wireless packet communication network, the Internet and a dedicated line, or a combination thereof.

  FIG. 2 shows an example of a functional block diagram of the management server 10. The management server 10 includes a first acquisition unit 110, a second acquisition unit 120, and a storage unit 130. The management server 10 further includes a calculation unit 140, an extraction unit 150, and a database 160.

  The first acquisition unit 110 associates information indicating that each of a plurality of sales stages related to sales of automobiles to customers with a customer ID for identifying a customer and information for specifying each of the plurality of sales stages. (Hereinafter also referred to as first information). What is the first information is stored as a part of the vehicle sales stage information 162 in the database 160.

  The first acquisition unit 110 acquires first information and date information associated with the customer ID from the agency terminal 20 via the communication network 50. When the first acquisition unit 110 acquires the first information and date information from the agency terminal 20, the first acquisition unit 110 stores the first information and date information in the database 160 in association with the customer ID. Further, the first acquisition unit 110 may output the first information to the extraction unit 150.

  The second acquisition unit 120 associates the fact that each of a plurality of sales stages related to sales of automobile insurance to a customer has been performed with a customer ID for identifying the customer and information for specifying each of the plurality of sales stages. Obtained as information (hereinafter also referred to as second information). The second acquisition unit 120 further acquires information indicating that the car insurance has been concluded in association with the customer ID. What kind of second information is available is stored as a part of the automobile insurance business stage information 163 in the database 160.

  The second acquisition unit 120 acquires second information and date information associated with the customer ID from the agency terminal 20 via the communication network 50. When the second acquisition unit 120 acquires the second information and date information from the agency terminal 20, the second acquisition unit 120 stores the second information and date information in the database 160 in association with the customer ID.

  The accumulating unit 130 determines the timing at which each of a plurality of sales stages related to car sales and each of a plurality of sales stages related to car insurance sales for each customer identified by the customer ID is performed. Are stored in the database 160.

  The calculation unit 140 may include pattern data 141, a classification unit 142, and a contract rate calculation unit 143. The calculation unit 140 uses the pattern data 141, the classification unit 142, and the contract rate calculation unit 143 to calculate the contract rate for each timing based on the information stored in the database 160 and the information indicating whether or not there is a contract for car insurance. Calculate and store in the database 160.

  When the first acquisition unit 110 acquires that one of a plurality of sales stages related to the sale of a car to a new customer has been performed, the extraction unit 150 has a greater contract rate calculated by the calculation unit 140. Based on the high timing, one of a plurality of sales stages related to sales of car insurance is extracted. In that case, the extraction unit 150 refers to the database 160 and the pattern data 141.

  FIG. 3 shows an example of a functional block diagram of the agency terminal 20. The agency terminal 20 includes a first output unit 21 and a second output unit 22. The agency terminal 20 further includes an input unit 23 and a display unit 24.

  The input unit 23 receives input of first information and second information from a user of the agency terminal 20. Examples of the input unit 23 are a keyboard, a mouse, a touch panel, and the like. The input unit 23 outputs the first information to the first output unit 21 and outputs the second information to the second output unit 22.

  The first output unit 21 associates the first information with the customer ID and outputs the first information to the first acquisition unit 110 of the management server 10. When a predetermined operation is executed at the agency terminal 20, the first output unit 21 may output first information corresponding to the operation to the first acquisition unit 110. An example of the predetermined operation is that performed in connection with a specific business related to the sale of a car, for example, a print button for a car estimate is pressed, in which case the first output unit is First information indicating an estimate is output to the first acquisition unit 110.

  The first output unit 21 may output the first information every time the sales stage of the car is performed for the customer, and when two or more sales stages of the car are performed for the customer. You may output the 1st information about two or more sales stages collectively. In any case, the first output unit 21 acquires the date on which the business stage indicated by the first information was performed, and outputs the date together with the first information to the first acquisition unit 110. The date is the date on which the above-described predetermined operation was executed, the date on which the input unit 23 received the input of the first information, and the like. Instead, the user of the agency terminal 20 may directly input the date on the input unit 23.

  The second output unit 22 associates the second information with the customer ID and outputs the second information to the second acquisition unit 120 of the management server 10. The second output unit 22 further outputs information indicating the presence or absence of auto insurance contract in association with the customer ID to the second acquisition unit 120 of the management server 10.

  The second output unit 22 may output the second information to the second acquisition unit 120 when a predetermined operation is executed at the agency terminal 20. An example of the predetermined operation is that performed in conjunction with a specific business related to the sale of car insurance, for example, a print button for an estimate of car insurance is pressed, in which case the first output unit is The second information indicating the automobile insurance estimate is output to the second acquisition unit 120.

  The second output unit 22 may output the second information every time the sales stage of the car insurance is performed for the customer, and two or more sales stages of the car insurance are performed for the customer. At this time, the second information about two or more sales stages may be output together. In any case, the second output unit 22 acquires the date on which the business stage indicated by the second information was performed, and outputs the acquired date to the second acquisition unit 120 together with the second information. The date is the date on which the above-described predetermined operation was executed, the date on which the input unit 23 received the input of the second information, and the like. Instead, the user of the agency terminal 20 may directly input the date on the input unit 23.

  The display unit 24 displays the processing and timing received from the extraction unit 150 of the management server 10 on the display screen. The display unit 24 performs information stored in the database 160 of the management server 10, for example, the date and time when a plurality of sales stages related to car sales are performed for each customer, and a plurality of sales stages related to car insurance sales. Date and time are displayed on the display screen.

  FIG. 4 shows an example of the database 160. The database 160 stores customer information 161, car sales stage information 162, car insurance sales stage information 163, timing information 164, and contract rate information 165.

  FIG. 5 shows an example of the customer information 161. The customer information 161 includes customer personal information associated with the customer ID. In the example of FIG. 5, the customer's personal information includes the customer's name, age, address, individual or corporate distinction, and vehicle type.

  The customer information 161 is input to the agency terminal 20 by the user of the agency terminal 20 when the customer visits the first sales stage of the automobile, for example, a dealer, and is transmitted to the management server 10. The management server 10 stores the received customer information 161 in the database 160.

  FIG. 6 shows an example of automobile sales stage information 162. The automobile sales stage information 162 indicates to which stage the automobile sales stage for a specific customer has progressed. When the first acquisition unit 110 receives the first information, the first acquisition unit 110 accumulates it in the automobile sales stage information 162 in the database 160.

  As shown in FIG. 6, the automobile sales stage information 162 corresponds to having five stages as automobile sales stages, and includes five pieces of first information for identifying each stage and the date of the date. Has a field. The five stages are the stage where the customer visits the agency ("(1) Visit" as the first information), the stage where the customer tests the car ("(2) Test ride" as the first information), When the customer receives a car order from the customer ("(3) Order" as the first information), and when the customer has registered the car purchased ("(4) Registration" as the first information) A stage in which the automobile is delivered ("(5) Delivery" as the first information). Note that there may be six or more stages or four or less stages as automobile sales stages.

  In the example of FIG. 6, “Taro Misumi” has advanced to the stage of “(5) Delivery”, “Hanako Suzuki” has advanced to the stage of “(3) Order”, and Ichiro Tanaka has “(2) It has progressed to the “test ride” stage. When the first acquisition unit 110 receives “(4) registration” as the first information together with the customer ID “17-00568XZ” and the date “October 10, 2017”, “Suzuki” in FIG. “October 10, 2017” is recorded in the column of “(4) Registration” in the line “Hanako”.

  FIG. 7 shows an example of the sales stage information 163 of car insurance. The car insurance sales stage information 163 indicates to what level the car insurance sales stage for a specific customer has progressed. When the second acquisition unit 120 receives the second information, the second acquisition unit 120 accumulates it in the automobile insurance business stage information 163 in the database 160.

  As shown in FIG. 7, the sales stage information 163 of the car insurance corresponds to having five stages as the sales stage of the car insurance, and the 5 second information specifying each stage and its date. Data field. The five stages are the stage where the automobile insurance is proposed to the customer ("(1) proposal" as the second information) and the stage where the simple estimate is presented to the customer ("(2 ) Simplified estimate ”), a stage where the customer was asked to bring or transmit the insurance policy (“ (3) Insurance policy ”as the second information), and a detailed estimate of the car insurance was presented to the customer A stage ("(4) detailed estimate" as the second information) and a stage ("(5) application form" as the second information) of requesting the customer to create an application form.

  Note that there may be six or more stages or four or less stages as car insurance sales stages. For example, the car insurance business stage information 163 may include a stage in which a customer brings or transmits an insurance policy, and may include a stage in which a request for preparation of a detailed estimate is received from the customer. Steps may be provided.

  In the example of FIG. 7, “Taro Misumi” has advanced to the stage of “(5) Application”, “Hanako Suzuki” has advanced to the stage of “(3) Insurance policy”, and “Ichiro Tanaka” It has progressed to the stage of “(2) Simple estimation”. When the second acquisition unit 120 receives “(4) Detailed estimate” as the second information together with the customer ID “17-00568XZ” and the date “November 25, 2017”, “Hanako Suzuki” “November 25, 2017” is recorded in the column of “(4) Detailed Estimate” in the row.

  FIG. 8 shows an example of the timing information 164. The right-pointing arrow in FIG. 8 indicates the direction of time flow. In the upper side of the right-pointing arrow in FIG. Below the right-pointing arrow in FIG. 8, the business stage of automobile insurance is shown.

  The timing information 164 is information about the time before and after the information on a plurality of sales stages related to sales of automobiles and the information on the sales stages related to sales of automobile insurance, which are created for each customer. Timing information 164 further includes information regarding the length of time (one week, one month, etc.) between each of a plurality of business stages related to car sales and each of a plurality of business stages related to car insurance sales. It may be information. The timing information 164 includes information indicating whether or not auto insurance has been concluded.

  In the example of FIG. 8, as timing information 164, “(2) test ride” of automobile, “(1) proposal” of automobile insurance, “(3) order” of automobile, “(2) simple estimate” of automobile insurance, "(4) Registration" for automobile, "(3) Insurance policy" for automobile insurance, "(5) Delivery" for automobile, "(4) Detailed estimate" for automobile insurance, "(5) Application" for automobile insurance It is accumulated that each stage of this was performed in this order.

  FIG. 9 shows an example of the pattern data 141. The pattern data 141 is data for classification of the timing information 164 and is stored in the calculation unit 140 in advance. The pattern data 141 may be stored in the database 160 instead of the calculation unit 140.

  FIG. 9 shows patterns A to E of the pattern data 141 as an example. The right-pointing arrow in each pattern in FIG. 9 indicates the direction of time flow. Above the right-pointing arrows in each pattern of FIG. 9, the sales stage of the automobile is shown. Below the right-pointing arrows in each pattern of FIG. 9, the business stage of automobile insurance is shown.

  Patterns A to E are different patterns before and after the time of the car sales stage and the car insurance sales stage. Patterns A to E show the pattern in which the sales phase of car insurance has progressed to the stage where the customer requested to create an application form. The customer fills in the application form and the application form is approved. It is a pattern that can be concluded by doing.

  The pattern data 141 may include patterns other than the patterns A to E. The pattern data 141 may include all combinations of patterns that differ in time before and after the sales phase of the car and the sales phase of the car insurance. The pattern data 141 may include a pattern in which “(1) visit” and “(2) test ride” are performed on the same day as the sales stage of the car. The “(1) visit” to “(3) orders received” May be provided with a pattern in which the steps up to are performed on the same day.

  The pattern data 141 may include a pattern in which the sales phase of the automobile is stopped at the stage of “(2) Test Ride”, or may be provided with a pattern that is stopped at the stage of “(4) Registration”. The pattern data 141 may include a pattern in which the business stage of automobile insurance stops at the stage of “(1) proposal”, or a pattern that stops at the stage of “(2) simple estimate”.

  The pattern data 141 may be generated in a format corresponding to the timing information 164. When the timing information 164 is information further including information on the length of time between each of the sales stages of the car and each of the sales stages of the car insurance, the pattern data 141 includes the information on the sales stage of the car. Information may be generated that further includes information regarding the length of time between each and each of the sales phases of the car insurance.

  FIG. 10 shows an example of the contract rate information 165. The contract rate information 165 indicates the contract rate (%) of the car insurance for each pattern.

  In the example of FIG. 10, it can be seen that in the patterns C and D for which the insurance proposal was made early, the contract rates are low values of 2% and 7%, respectively. In addition, since the contract rate of pattern B is as high as 70%, it can be seen that the contract rate increases when auto insurance is proposed on the day when an order is received for an automobile.

  FIG. 11 shows an example of processing for storing the timing information 164 in the management server 10.

  Wait until the first acquisition unit 110 acquires the first information from the agency terminal 20 (S1210: No). When the first acquisition unit 110 acquires the first information (S1210: Yes), the first acquisition unit 110 accumulates it in the vehicle sales stage information 162 in the database 160 (S1220).

  In parallel with S1210 to S1220, the second acquisition unit 120 waits until the second information is acquired from the agency terminal 20 (S1230: No). When the second acquisition unit 120 acquires the second information (S1230: Yes), the second acquisition unit 120 accumulates it in the automobile insurance business stage information 163 in the database 160 (S1240).

  In this case, the user of the agency terminal 20 may suggest the car insurance to the customer by causing the customer to watch a video of about 2 minutes at the stage of “(1) proposal” of car insurance. The user of the agency terminal 20 estimates the approximate insurance premium with about seven simple questions at the stage of “(2) Simple estimate” of car insurance, creates a simple proposal, and presents it to the customer. It's okay. In the simple proposal, in addition to the estimate of the estimated premium, the features of the proposed automobile insurance and the request for bringing or transmitting the insurance policy may be described.

  Furthermore, in the stage of “(3) insurance policy”, the QR code (registered trademark) is described in the simple proposal, and the customer reads the QR code with the customer terminal 30 such as a smartphone and activates the camera application, The insurance policy may be taken and transmitted to the agency terminal 20. About 15 minutes after the help desk terminal 40 obtains an image of the insurance policy from the agency terminal 20 at the stage of “(4) detailed estimate” and “(5) application” of car insurance. A detailed quotation and an application form may be created and transmitted to the agency terminal 20.

  The storage unit 130 generates timing information 164 based on the automobile sales stage information 162 and the automobile insurance sales stage information 163 stored in the database 160 (S1250). The storage unit 130 stores the generated timing information 164 in the database 160.

  The calculation unit 140 generates contract rate information 165 indicating the contract rate for each timing based on the timing information 164 and information indicating whether or not the auto insurance contract has been completed (S1260). In this case, the classification unit 142 classifies the customer timing information 164 into one of the patterns 141. For example, the pattern of the customer timing information 164 in FIG. 8 matches the pattern A in FIG. Therefore, the classification unit 142 classifies the timing information 164 in FIG. The contract rate calculation unit 143 calculates the contract rate in the pattern from the result of the classification by the classification unit 142 and the information indicating the presence / absence of contract of the car insurance associated with the timing information 164, and displays the contract rate information. It is stored in the database 160 as 165. If the contract rate in the pattern has already been recorded as the contract rate information 165, it is updated.

  Thus, the process of storing the timing information 164 in the management server 10 ends. The timing information 164 and the contract rate information 165 can be displayed on the agency terminal 20 in response to a request from the agency terminal 20.

  FIG. 12 shows an example of processing until the extraction result by the extraction unit 150 is transmitted to the agency terminal 20. FIG. 13 shows an example of a display screen on which the extraction result is displayed on the agency terminal 20. In the example of FIG. 13, the sales stage of “Sumitomo Jiro” 's car has progressed to the stage of “(3) Orders” on April 20, and the sales stage of car insurance is “(( “1) Proposal” is displayed. In FIG. 13, the symbol “#” indicates that none of the car insurance business stages were performed.

  The process of FIG. 12 is started when the process of FIG. 11 is accumulated for a predetermined number of customers. The predetermined number is, for example, tens to hundreds.

  It waits until the 1st acquisition part 110 acquires 1st information from the agency terminal 20 (S1310: Nо). When the first acquisition unit 110 acquires the first information (S1310: Yes), the first information is transmitted to the extraction unit 150 (S1320).

  The extraction unit 150 extracts processing and timing to be performed at the next stage for the customer from the timing information 164 and the contract rate information 165 of the database 160 (S1330).

  In this case, the extraction unit 150 first performs pattern matching between the timing information 164 of the customer and the pattern included in the pattern data 141, and identifies which pattern in the pattern data 141 the timing information 164 of the customer applies to. To do. In the example of FIG. 13, the pattern of “Jiro Sumitomo” is the “(1) Proposal” stage of car insurance between the “(2) Test Drive” stage and the “(3) Order” stage of the car. Since this is done, it applies to pattern A and pattern E in FIG.

  Next, the extraction unit 150 extracts a pattern with the highest contract rate among the applicable patterns. In the example of FIG. 13, the extraction unit 150 compares the contract ratio (35%) of the pattern A with the contract ratio (55%) of the pattern E, and extracts the pattern E having a high contract ratio. The extraction unit 150 may extract a pattern having a higher contract ratio than a predetermined contract ratio (for example, 50%).

  The extraction unit 150 refers to the extracted pattern, and extracts processing performed at the next stage for the customer and its timing. In the pattern E extracted by the extraction unit 150, the stage of “(2) simple estimation” of car insurance is performed on the same day as the stage of “(3) order” of the car. During the 20th day, a process for making a simple estimate of car insurance for the customer is extracted.

  The extraction unit 150 transmits the extracted next-stage process and timing to the agency terminal 20 (S1340). When the display unit 24 of the agency terminal 20 receives the process and timing of the next stage, the display unit 24 displays them on the display screen.

  Based on the information transmitted from the extraction unit 150, the display unit 24 of the agency terminal 20 displays “(2) Simplified estimate during April 20” in the column of the automobile insurance business stage on the display screen. . This display is preferably displayed in an emphasized form. Based on this display content, the user of the agency terminal 20 can be urged to make a simple estimate of car insurance for the customer during April 20.

  The processes from S1310 to S1340 are repeated until the acquisition of the first information by the first acquisition unit 110 is completed (S1350).

  As described above, according to the present embodiment, based on the timing information 164, it is possible to grasp the business timing with a high insurance contract rate, and to increase the contract rate. Further, when the sales stage of the car progresses, the extraction unit 150 proposes the contents and timing of the next stage of car insurance, so that the user of the agency terminal 20 is encouraged to perform sales with a high contract rate. it can.

  Note that each of the management server 10, the agency terminal 20, the customer terminal 30, and the help desk terminal 40 is an information processing apparatus having a general configuration, and the management server 10, the agency terminal 20, the customer terminal 30, and the help desk. You may implement | achieve by starting the software or program which prescribed | regulated operation | movement of each part of the terminal 40. FIG.

  An information processing apparatus used as the management server 10, the agency terminal 20, the customer terminal 30, and the help desk terminal 40 includes a processor such as a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), A data processing device having a communication interface, an input device such as a keyboard, a touch panel, a microphone, a GPS (Global Positioning System) information acquisition device, an acceleration sensor, and a gyro sensor; an output device such as a display device, a speaker, and a vibration device; A storage device such as a memory and an HDD (Hard Disk Drive).

  The data processing device or the storage device may store the above software or program. The software or program is executed by a processor, and causes the information processing apparatus to execute an operation defined by the instruction or program. The management server 10 may be a virtual server or a cloud system. The management server 10 may be realized by a single server or may be realized by a plurality of servers.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. In addition, the matters described in the specific embodiment can be applied to other embodiments within a technically consistent range. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

  The order of execution of each process such as operations, procedures, steps, and stages in the apparatus, system, program, and method shown in the claims, the description, and the drawings is particularly “before” or “prior to”. It should be noted that the output can be realized in any order unless the output of the previous process is used in the subsequent process. Regarding the operation flow in the claims, the description, and the drawings, even if it is described using “first”, “next”, etc. for convenience, it means that it is essential to carry out in this order. It is not a thing.

  DESCRIPTION OF SYMBOLS 10 Management server, 20 Agency terminal, 21 1st output part, 22 2nd output part, 23 Input part, 24 Display part, 30 Customer terminal, 40 Help desk terminal, 50 Communication network, 100 Sales management system, 110 1st acquisition unit, 120 2nd acquisition unit, 130 storage unit, 140 calculation unit, 141 pattern data, 142 classification unit, 143 contract rate calculation unit, 150 extraction unit, 160 database, 161 customer information, 162 automobile sales Stage information, 163 Car insurance business stage information, 164 timing information, 165 contract rate information

Claims (12)

A first acquisition unit that acquires the fact that each of a plurality of sales stages relating to the sale of a car to a customer has been performed in association with a customer ID that identifies the customer and information that specifies each of the plurality of sales stages When,
A second acquisition unit that acquires that each of a plurality of business stages related to sales of car insurance to the customer is performed in association with information identifying the customer ID and each of the plurality of business stages;
For each of the customers identified by the customer ID, a timing at which each of the plurality of sales stages related to sales of the car and each of the plurality of sales stages related to sales of the car insurance is performed is a plurality of times. A sales management device comprising a storage unit that stores information on customers in a database.   The business management device according to claim 1, wherein the storage unit stores, in the database, before and after the time when each of the plurality of sales stages is performed as the timing. The second acquisition unit further acquires information indicating that the car insurance has been concluded in association with the customer ID,
The business management apparatus according to claim 1, wherein the storage unit stores the timing in the database in association with information indicating whether or not the vehicle insurance has been concluded.   The business management device according to claim 3, further comprising a calculation unit that calculates a contract rate for each timing based on the timing stored in the database and information indicating the presence or absence of the contract.   The timing at which the closing rate calculated by the calculating unit is higher when the first acquiring unit acquires that any of the plurality of sales stages relating to the sale of the car to a new customer has been performed. The business management device according to claim 4, further comprising: an extraction unit configured to extract any of the plurality of business stages related to sales of the automobile insurance based on the information. Computer
First acquisition means for acquiring that each of a plurality of sales stages related to sales of automobiles to a customer has been performed in association with a customer ID for identifying the customer and information specifying each of the plurality of sales stages ,
Second acquisition means for acquiring, in association with information identifying each of the customer ID and the plurality of sales stages, to the effect that each of the plurality of sales stages relating to sales of the automobile insurance to the customer has been performed; and ,
For each of the customers identified by the customer ID, a timing at which each of the plurality of sales stages related to sales of the car and each of the plurality of sales stages related to sales of the car insurance is performed is a plurality of times. A program that allows customers to function as storage means for storing in a database. A business management system comprising an information terminal and a business management device that communicates with the information terminal,
The information terminal
The fact that each of a plurality of sales stages related to the sale of a car to a customer has been performed is output to the sales management device in association with a customer ID for identifying the customer and information for specifying each of the plurality of sales stages. A first output unit;
The fact that each of a plurality of sales stages related to sales of automobile insurance to the customer has been performed is output to the sales management apparatus in association with information specifying each of the customer ID and the plurality of sales stages. Output section,
The business management device is:
First, from the information terminal, the fact that each of a plurality of sales stages relating to the sale of the car has been performed is acquired in association with a customer ID for identifying the customer and information specifying each of the plurality of sales stages. The acquisition part of
A second acquisition unit that acquires, from the information terminal, information indicating that each of a plurality of sales stages related to sales of the automobile insurance has been performed in association with information specifying each of the customer ID and the plurality of sales stages. When,
For each of the customers identified by the customer ID, a timing at which each of the plurality of sales stages related to sales of the car and each of the plurality of sales stages related to sales of the car insurance is performed is a plurality of times. A sales management system that includes a storage unit that stores information about customers in a database. The second output unit further outputs to the business management device information indicating whether or not the vehicle insurance has been concluded in association with the customer ID,
The business management system according to claim 7, wherein the storage unit stores the timing in the database in association with information indicating presence / absence of the contract.   The business management system according to claim 8, wherein the business management device further includes a calculation unit that calculates a contract rate for each timing based on the timing stored in the database and information indicating the presence or absence of the contract.   The sales management device, when the first acquisition unit acquires that one of the plurality of sales stages related to sales of automobiles to a new customer has been performed, the contract calculated by the calculation unit The business management system according to claim 9, further comprising: an extraction unit that extracts any one of the plurality of business stages related to sales of the automobile insurance based on the timing having a higher rate and outputs the extracted business stage to the information terminal.   The said 1st output part outputs that the predetermined | prescribed sales stage was performed among these several sales stages, when the predetermined | prescribed operation | movement was performed in the said information terminal. The sales management system described.   The business management system according to any one of claims 7 to 11, wherein the business management system includes a plurality of the information terminals that communicate with the business management device.

Images