JP2019144696A - Information display program, information display method, information display device, and distribution device - Google Patents

Abstract

To improve an appealing effect of information related to content.SOLUTION: An information display program causes a computer to execute a display procedure for displaying advertisement content on a screen and a display control procedure for displaying a character or a character string contained in content in the screen in a prescribed position when the character or the character string is selected by a user.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information display program, an information display method, an information display device, and a distribution device.

  In recent years, with the rapid spread of the Internet, information distribution via the Internet has been actively performed. For example, when a predetermined display area is arranged in a web page, the content having the same display size as the display area is acquired as the content to be arranged and displayed in the display area, and the acquired content is stored in the display area. A technique for arranging and displaying is known. Further, a technique is known in which a predetermined content is arranged in a predetermined display area, and when the timing at which the display area enters the visible area is detected, the display mode of the content is changed.

JP 2011-128204 A

  However, in the above-described conventional technology, it may not be said that the effect of appealing information related to the content is necessarily high. For example, in the above-described conventional technology, content having the same display size as the display area is merely displayed in the visible area, and the user may not be interested.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display method, an information display device, and a distribution device that improve the appeal effect of information related to content.

  The information display program according to the present application advertises a character or character string selected by a user when a user selects a display procedure for displaying advertisement content on the screen and a character or character string included in the content on the screen. And causing the computer to execute a display control procedure for displaying the content.

  According to one aspect of the embodiment, it is possible to improve the effect of appealing information related to the content.

FIG. 1 is a diagram illustrating a state in which content is displayed on the terminal device according to the embodiment. FIG. 2 is a diagram illustrating an example of the operation of the terminal device according to the embodiment. FIG. 3 is a diagram illustrating another example of the operation of the terminal device according to the embodiment. FIG. 4 is a diagram illustrating a configuration example of the advertisement distribution system according to the embodiment. FIG. 5 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 6 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. FIG. 7 is a diagram illustrating a configuration example of the content distribution server according to the embodiment. FIG. 8 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 9 is a flowchart illustrating an example of the information display process. FIG. 10 is a display example of content indicating correct characters or character strings to be selected by the user. FIG. 11 is a diagram illustrating an example in which the character selected by the user is displayed in the character input area. FIG. 12 is a diagram illustrating an example in which the character string displayed in the advertisement content is masked. FIG. 13 is a hardware configuration diagram illustrating an example of a computer that implements the functions of an advertisement distribution server, a content distribution server, or a terminal device.

  Hereinafter, an embodiment for implementing an information display program, an information display method, an information display device, and a distribution device according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. Note that the information display program, the information display method, the information display device, and the distribution device according to the present application are not limited to the embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. Information display processing)
First, an information display process realized by the information display program of this embodiment will be described. In the following description, the information display process will be described by taking the operation of the terminal device 100 as an example of the information display device of the present embodiment as an example.

[1-1. Content distributed to terminal device]
FIG. 1 is a diagram illustrating a state in which content is displayed on the terminal device 100 according to the embodiment. In the example of FIG. 1, content C1 in which a plurality of contents are arranged is displayed on a display surface (hereinafter also referred to as a screen) included in the terminal device 100. The content C1 is information on an arrangement surface on which content such as images (for example, still images and moving images) and text information (for example, news articles) are arranged. For example, the content C1 is information on a screen displayed on an application installed in the terminal device 100 (hereinafter referred to as an application). In the content C1, a plurality of contents are arranged in a tile shape. Note that the content C1 may be generated based on data (for example, content data such as map data) installed in advance in a storage device included in the terminal device 100. The content C1 may be page information (for example, web page information). In the following description, content intended to be transmitted by an application or page is distinguished from advertising content and referred to as main content. In the present embodiment, the content C1 is the main content (first content).

  In the following description, an orthogonal coordinate system including the X axis, the Y axis, and the Z axis is used. In the figure, the direction indicated by the arrow is the plus direction. In the case of this embodiment, the X axis and the Y axis have an axial direction in a direction horizontal to the screen of the terminal device 100. Specifically, the X axis has an axial direction in the horizontal direction of the screen, and the Y axis has an axial direction in the vertical direction of the screen. Further, the Z axis has an axial direction in a direction perpendicular to a plane parallel to the screen of the terminal device 100.

  The terminal device 100 is, for example, a user terminal such as a smart device (smart phone or tablet), a mobile phone, or a personal computer. In the example of FIG. 1, the terminal device 100 is a smart device, but the terminal device 100 is not limited to a smart device. The terminal device 100 has a network connection function and communicates with an arbitrary server device via a network. The screen of the terminal device 100 is a touch panel screen. Moreover, the terminal device 100 displays content on a screen according to a user's touch panel operation. In the example of FIG. 1, the terminal device 100 is placed vertically, but may be placed horizontally. In this case, unlike the example of FIG. 1, the terminal device 100 displays the content C1 so that the long side of the screen is up or down.

  The content C1 is, for example, main content (for example, an application screen) optimized for a smart device. The content C1 includes, for example, news, weather forecast, received mail index and content, photo viewer, and other various contents. The content C1 is not limited to the application screen. For example, the content C1 may be a web page optimized for a smart device. In this case, the content C1 may be described in HTML (Hyper Text Markup Language), XML (Extensible Markup Language), or the like.

  The content C1 has a display area where advertisement content is displayed. In the example of FIG. 1, the content C1 has a display area A11 where the content C21 (first advertising content) is displayed and a display area A12 where the content C31 (second advertising content) is displayed. ing. The display areas A11 and A12 are different areas on the content C1. Specifically, the display area A11 is located at the upper center in the scroll direction of the content C1, and the display area A12 is located at the lower center in the scroll direction of the content C1.

  In the present embodiment, the horizontal length of the content C1 is the same as the horizontal length (X-axis direction) of the screen of the terminal device 100. Further, the content C1 has a length in the vertical direction (Y-axis direction) longer than the length in the vertical direction of the content display area A2 of the terminal device 100. The content C1 can be scrolled with respect to the content display area A2. The content display area A <b> 2 is a scrollable area in the screen of the terminal device 100. The content display area A2 is a visible area of scrollable content. The “content display area” can be rephrased as “scrollable area” or “visible area”. In the following description, it is assumed that the content C1 scrolls in the Y axis plus direction or the Y axis minus direction. In the following description, the direction in which the content C1 scrolls (that is, the Y-axis direction) may be simply referred to as a scroll direction.

  When a user operates a terminal device 100 to access a server that distributes main content (hereinafter referred to as a content distribution server), the terminal device 100 receives content C1 from the content distribution server. Then, the terminal device 100 displays the content C1 on the screen. Further, when receiving the distribution of the content C1, the terminal device 100 transmits a distribution request for the advertising content to a server that distributes the advertising content according to the control information transmitted together with the information of the content C1 (hereinafter referred to as an advertising distribution server). . Then, the terminal device 100 receives distribution of the advertisement content from the advertisement distribution server. The terminal device 100 displays advertising content (for example, content C21 and C31 shown in FIG. 1) on the screen according to the control information.

  The contents C21 and C31 are advertisement contents (second contents) including predetermined text. The predetermined text included in the contents C21 and C31 has a non-display portion of characters or character strings (hereinafter referred to as a non-display portion) as a part of the text. In the content C21, the “te” portion of “Patent Motor” is the non-display portion B11. In the content C21, an “en” portion of “Patent Motor” and “r” are non-display portions B11 and B22. In the example of FIG. 1, the non-display portion is a blank with a parenthesis or a white circle. However, the non-display portion is not limited to a blank space or a white circle with parentheses. If the character or character string to be hidden is not visible, the non-display portion may be a mask of the character or character string by a black circle or the like, or may be simply blank. Further, “Patent Motor” appearing in the present embodiment is the name of a fictitious automobile company. In this embodiment, it is assumed that the patent motor is an advertiser of the contents C21 and C31. “Patent Motor” can be changed to another text.

  Note that the text included in the advertising content is not limited to text written in English. The text included in the advertising content may be text written in a language other than English, such as German, French, Russian, Japanese, Spanish, Chinese, Arabic, Korean, Portuguese, etc. Good. Of course, the text included in the advertisement content may be a text written in English. Further, the text included in the advertisement content is not limited to text written in a natural language, and may be text written in a programming language, for example. The text included in the advertising content may be a ciphertext. The text included in the advertisement content may include symbols (for example, circles, crosses, triangles, squares, arrows, musical notes, phonetic symbols, map symbols, electrical symbols, mathematical symbols, etc.). Symbols are also a type of character. In addition, symbols included in character sets defined by character code standards such as Unicode and JISX0213 can be regarded as “characters”. The character used for the text can be arbitrarily changed.

  The horizontal sizes of the contents C21 and C31 are the same as the horizontal size of the screen of the terminal device 100. Further, in the present embodiment, the contents C21 and C31 have a vertical size shorter than the vertical size of the content display area A2 of the terminal device 100. In the example of FIG. 1, the content C21 is fixed to the display area A11, and the content C31 is fixed to the display area A12. The display areas A11 and A12 are both located in front of the content C1.

  In general, the advertisement content can be selected. For example, a link to a predetermined page (for example, a landing page) is set in the advertisement content, and when the advertisement content is selected (for example, tapped or clicked), the terminal device 100 displays the page linked to the advertisement content. And display content. However, the contents C21 and C31 of this embodiment cannot be selected, and even if the contents C21 and C31 are selected and operated by the user, the page or content displayed on the screen jumps to another page or the like. There is no.

  Note that the control information may be a program for controlling an application installed in the terminal device 100, or may be a program embedded in a page. For example, the control information may be a program written in a script language such as JavaScript (registered trademark). Of course, the control information may be information written in a computer language other than the script language. For example, the control information may be information written in a style sheet language such as CSS3 (Cascading Style Sheets 3). In addition, the control information may be a program written in a programming language such as Java (registered trademark), Swift, C language, C ++, and the like. Application software itself distributed from a server such as a content distribution server can be regarded as control information. At this time, the page information may be included in the control information. If the terminal device 100 can finally execute the program, the control information may not be a compiled program. In addition, the control information may be data (program) provided in the form of an interpreter language (for example, a script language), a machine language, or an intermediate language.

[1-2. Operation of terminal device]
Next, the operation of the terminal device 100 will be described. FIG. 2 is a diagram illustrating an example of the operation of the terminal device 100 according to the embodiment. Hereinafter, an information display process executed by the terminal device 100 will be described with reference to the drawings. The information display process is performed according to control information distributed by a distribution server such as a content distribution server, for example. The content distribution server is a server that distributes main content such as content C1. In the following description, the terminal device 100 executes the information display process according to the control information distributed by the content distribution server, but may execute the information display process according to the control information distributed by the advertisement distribution server. The advertisement distribution server is a server that distributes advertisement information such as contents C21 and C31.

  The terminal device 100 receives data such as the content C1 from the content distribution server, and acquires data of the contents C21 and C31 from the advertisement distribution server. As described above, the contents C21 and C31 cannot be selected, and even if the contents C21 and C31 are selected and operated by the user, the terminal device 100 does not jump to another page or the like.

  When the terminal device 100 acquires content data from each server, the terminal device 100 displays the content C1 on the screen. The content C1 has a display area A11 for arranging the content C21. The terminal device 100 displays a part of the content C1 on the screen in a state where the content C21 is fixed to the display area A11. As described above, the content C21 includes text having the non-display part B11. The non-display portion B11 is a portion in which text or a character string is not displayed in the text included in the content C21 (a portion where the character or the character string is hidden).

  When the user selects a character or character string included in the content on the screen, the terminal device 100 displays the character or character string selected by the user at a predetermined location of the content C21 (state D11). For example, when a character or character string included in the content on the screen is selected by the user, the terminal device 100 displays the character or character string selected by the user on the non-display portion B11 of the content C21. The terminal device 100 displays the character or character string selected by the user on the non-display unit B11 when the user selects a character or character string included in another content on a screen different from the content C21. May be. In the present embodiment, the part other than the content C21 in the content C1 is “other content”. In the example of the state D11 in FIG. 2, the user has selected “a” (text T1 shown in FIG. 2) in the text above the content C1. The terminal device 100 inverts the color of the portion selected by the user and displays the character “a” on the non-display portion B11 of the content C21.

  In the example of FIG. 2, symbols such as circles, crosses, triangles, and squares are displayed in the content C1, but these symbols indicate characters. These symbols can be replaced with alphabets, numbers, kanji, hiragana, katakana, arabic, hangul, question mark, exclamation mark, and the like. Note that the text included in the content C1 is not limited to text written in English. The text included in the content C1 may be text written in a language other than English, such as German, French, Russian, Japanese, Spanish, Chinese, Arabic, Korean, Portuguese, etc. Good. Of course, the text included in the content C1 may be a text written in English. Further, the text included in the content C1 is not limited to the text described in the natural language, and may be a text described in the programming language, for example. The text included in the content C1 may be a ciphertext. The text included in the content C1 may include symbols (for example, circles, crosses, triangles, squares, arrows, musical notes, phonetic symbols, map symbols, electrical symbols, mathematical symbols, etc.). Symbols are also a type of character. In addition, symbols included in character sets defined by character code standards such as Unicode and JISX0213 can be regarded as “characters”. The character used for the text can be arbitrarily changed.

  The user operates the terminal device 100 looking for a correct character to be input to the non-display portion B11. The terminal device 100 moves the content C1 according to a user operation. For example, the terminal device 100 scrolls the content C1 in response to a scroll operation (for example, flick or swipe). At this time, the terminal device 100 moves the content C21 arranged in the display area A11 of the content C1 in accordance with the movement of the content C1 (state D12).

  When a character to be input to the non-display portion B11 is found in the text of the content C1, the user selects the found character. And the terminal device 100 displays the character selected by the user on the non-display part B11 of the content C21 (state D13). In the example of the state D13 in FIG. 2, the user has selected “t” (text T2 shown in FIG. 2) in the text at the bottom of the screen. The terminal device 100 inverts the color of the portion selected by the user and displays the character “t” on the non-display portion B11 of the content C21.

  The terminal device 100 executes determination using a character or a character string displayed on the content C21 by the user's selection as a determination element. For example, the terminal device 100 performs determination using a character or a character string displayed on the non-display unit B11 as a determination element. More specifically, the terminal device 100 determines whether a character or character string displayed on the non-display unit B11 is a correct character or character string. For example, the control information received by the terminal device 100 includes correct character information to be input to the non-display portion B11. The terminal device 100 determines whether or not the correct character included in the control information matches the character displayed on the non-display unit B11. In the present embodiment, the correct character to be displayed on the non-display portion B11 is “t”. In the example of the state D13 in FIG. 2, “t” is input to the non-display portion B11, and the correct character is input to the non-display portion B11.

  When the determination result is a predetermined result, the terminal device 100 executes processing related to the advertisement content (state D14). For example, when the character or character string displayed on the non-display part B11 is a correct character or character string, the terminal device 100 replaces the advertising content displayed on the display area A11 with the content C21, Change to C22 (predetermined content). The content C22 is advertising content (second content) associated with the content C21. For example, the content C22 is an advertising video related to the product or service of the advertiser of the content C21.

  Unlike the content C21, the content C22 is a content that can be selected and operated. For example, reproduction of a moving image is assigned to the content C22 as processing when a selection operation is performed. When the content C22 is selected (for example, tapped or clicked), the terminal device 100 starts to reproduce the content C22 (state D15). The terminal device 100 continues to reproduce the content C22 for a predetermined time (state D16). When the reproduction of the moving image ends, the terminal device 100 changes the advertising content displayed in the display area A11 to the content C23 (predetermined content) instead of the content C22 (state D17). The content C23 is advertising content (second content) associated with the content C21. For example, the content C23 is an advertisement image (for example, a still image) related to the product or service of the advertiser of the content C21.

  In the present embodiment, the content C23 is selectable content. For example, a link to a predetermined page (for example, a landing page) is set in the content C23. When the content C23 is selected (for example, tapped or clicked), the terminal device 100 displays a page or content linked to the content C23 (state D18). In the example of the state D18 in FIG. 2, the terminal device 100 displays the content C4 that is content related to the product or service of the advertiser of the content C21.

  Note that the terminal device 100 may continue to display the content C21 as it is in the display area A11 when the determination result is a predetermined result. Then, the terminal device 100 performs processing when there is a selection operation on the content C21 different from processing before the determination result becomes a predetermined result (processing before the correct character or character string is input). You may change to processing. For example, the terminal device 100 may change the content C21 that cannot be selected to be selectable. At this time, a link to a predetermined page (for example, a landing page) may be set in the content C21. Then, when the content C21 is selected and operated, the terminal device 100 may display predetermined content linked to the content C21. For example, the terminal device 100 may display the content C4 on the screen when the content C21 is selected and operated. Note that the terminal device 100 may change an image or text displayed on the content C21 to another image or text in order to notify the user that the content C21 can be selected.

[1-3. Other examples of operation of terminal device]
In the example of FIG. 2, the user can find the correct character, but the user may not find the correct character or character string.

  Therefore, in preparation for the case where the user cannot find the correct character or character string, the content C1 may include the content C31 (second advertising content) in addition to the content C21 (first advertising content). Good. Then, when the user selects a character or character string included in another content different from the advertising content that is the content in the content C1, the terminal device 100 selects the character or character string selected by the user, You may display on either the content C21 or the content C31. For example, the terminal device 100 displays the character or character string selected by the user on the content C21 while the content C21 is displayed on the screen, and displays the content C31 on the content C31 while the content C31 is displayed on the screen. A character or a character string selected by the user may be displayed. In the following description, an example in which a character or a character string selected by the user is displayed on the content C31 will be described.

  FIG. 3 is a diagram illustrating another example of the operation of the terminal device 100 according to the embodiment. In the example of FIG. 3, the user is performing the scroll operation of the content C1 without inputting correct characters in the non-display portion B11 of the content C21 (first advertisement content) (state D21).

  By continuing the scrolling, the content C31 is displayed on the screen. As described above, the content C1 has the display area A12 for arranging the content C31. The terminal device 100 displays a part of the content C1 on the screen in a state where the content C31 is fixed to the display area A12 (state D22). The content C31 cannot be selected as with the content C21. The content C31 includes predetermined text having a plurality of non-display parts. Specifically, the content C31 includes text having a non-display part B21 and a non-display part B22. The non-display part B21 is a part where the character string is not displayed in the text included in the content C31 (a part where the character string is hidden). Further, the non-display portion B22 is a portion in which text is not displayed (portion where the character is hidden) in the text included in the content C31.

  When the user selects a character or character string included in the content C1, the terminal device 100 displays the character or character string selected by the user on the non-display portion B21 of the content C31. At this time, every time a character or a character string included in the content C1 is selected by the user, the terminal device 100 displays the character or character string selected by the user among the plurality of non-display parts. Displayed in a non-display area where is not displayed. In the example of the state D22 in FIG. 3, the user has selected “en” (text T3 shown in FIG. 3) at the upper center of the screen. Then, the terminal device 100 inverts the color of the portion selected by the user and displays the character “en” on the non-display portion B21 where the character string is not yet displayed.

  The user operates the terminal device 100 looking for characters to be input to the non-display portion B22. The terminal device 100 scrolls the content C1 according to the user's operation (state D23). When a character to be input to the non-display portion B22 is found in the text of the content C1, the user selects the found character. Then, the terminal device 100 displays the character or character string selected by the user on a non-display portion where a character or character string is not yet displayed among a plurality of non-display portions (state D24). In the example of the state D24 in FIG. 3, the user has selected “r” (text T4 shown in FIG. 3) at the lower center of the screen. Then, the terminal device 100 inverts the color of the portion selected by the user and displays the character “r” on the non-display portion B22 where the character is not yet displayed.

  Then, the terminal device 100 determines whether all of the plurality of characters or character strings displayed on the plurality of non-display units are correct characters or character strings. For example, the control information received by the terminal device 100 includes information on a correct character string to be input to the non-display portion B21 and information on a correct character to be input to the non-display portion B22. . First, the terminal device 100 determines whether or not the character input to the non-display part B21 is a correct character string. In the present embodiment, the correct character string to be input to the non-display portion B21 is “en”. In the example of the state D24 of FIG. 2, “en” is input to the non-display portion B21, and the terminal device 100 determines that the correct character is input to the non-display portion B21. Furthermore, the terminal device 100 determines whether or not the character input to the non-display part B22 is a correct character. In the present embodiment, the correct character string to be input to the non-display portion B22 is “r”. In the example of the state D24 of FIG. 2, “r” is input to the non-display portion B22, and the terminal device 100 determines that the correct character is input to the non-display portion B22.

  In the example of the state D24 in FIG. 2, all of the plurality of characters or character strings displayed on the plurality of non-display portions B21 and B22 are correct characters or character strings. In this case, the terminal device 100 executes processing related to the advertising content. For example, the terminal device 100 changes the advertising content displayed in the display area A12 to the content C32 (predetermined content) instead of the content C31. The content C32 is advertising content (second content) associated with the content C31. For example, the content C32 is an advertisement video related to the product or service of the advertiser of the content C31.

  Unlike the content C31, the content C32 is content that can be selected and operated. For example, reproduction of a moving image is assigned to the content C32 as a process when a selection operation is performed. When the content C32 is selected and operated (state D25), the terminal device 100 starts reproduction of the content C32 (state D26). The terminal device 100 continues to reproduce the content C22 for a predetermined time. When the reproduction of the moving image ends, the terminal device 100 changes the advertising content displayed in the display area A12 to the content C33 (predetermined content) instead of the content C32 (state D27). The content C33 is advertising content (second content) associated with the content C31. For example, the content C33 is an advertisement image (for example, a still image) related to the product or service of the advertiser of the content C31.

  In the present embodiment, the content C33 is selectable content. For example, a link to a predetermined page (for example, a landing page) is set in the content C33. When the content C33 is selected and operated, the terminal device 100 displays a page or content linked to the content C23 (state D28). In the example of the state D28 in FIG. 3, the terminal device 100 displays the content C4 that is content related to the product or service of the advertiser of the content C31.

  According to the present embodiment, when the user selects a character or character string included in the content C1, the terminal device 100 converts the character or character string selected by the user into a predetermined portion (in the text) of the advertising content. It is displayed on the non-display part of the character or character string. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content. Further, since the user tries to find a character input to the non-display portion, the user's stay time of the content C1 increases. As a result, the terminal device 100 can also improve the appeal effect of information related to the content C1.

[2. Configuration example of distribution system)
The information display processing of the present embodiment has been described above. Hereinafter, the configuration of the distribution system 1 including the terminal device 100 that is an example of the information display device of the present embodiment will be described.

  FIG. 4 is a diagram illustrating a configuration example of the distribution system 1 according to the embodiment. As shown in FIG. 4, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are connected via the network N. The network N is a communication network such as a LAN (Local Area Network), a WAN (Wide Area Network), a telephone network (a mobile phone network, a fixed telephone network, etc.), a regional IP (Internet Protocol) network, and the Internet. The network N may include a wired network or a wireless network. Note that the distribution system 1 illustrated in FIG. 4 may include a plurality of terminal devices 100, advertiser terminals 10, an advertisement distribution server 20, and a plurality of content distribution servers 30, respectively.

  The terminal device 100 is an information processing device used by a user who views content. The terminal device 100 acquires main content information from the content distribution server 30 in accordance with a user operation. When the main content includes an acquisition command for requesting acquisition of the advertising content, the terminal device 100 acquires the advertising content from the advertisement distribution server 20 according to the acquisition command. Further, when the terminal device 100 receives control information for realizing the above-described information display processing from the advertisement distribution server 20, the terminal device 100 realizes the information display processing according to the control information. The configuration of the terminal device 100 will be described later.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a terminal device such as a smart device (smart phone or tablet), a mobile phone, or a personal computer. The advertiser terminal 10 submits advertisement content to the advertisement distribution server 20 in accordance with an operation by the advertiser. For example, the advertiser terminal 10 submits the contents C21 to C23, C31 to C33, etc. to the advertisement distribution server 20 as advertisement contents. The advertising content submitted by the advertiser terminal 10 may be an image (a still image or a moving image) or text data. Further, the advertising content may be a URL (Uniform Resource Locator) for acquiring a landing page. Note that an advertiser may request an agency to submit advertising content. In this case, it is the agency that submits the advertisement content to the advertisement distribution server 20. In the following description, it is assumed that “advertiser” is a concept including not only the original advertiser but also an agency. The “advertiser terminal” is a concept including not only the advertiser terminal 10 but also an agency device used by an agency.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives a request for distribution of advertisement content from the terminal device 100, the advertisement distribution server 20 performs matching between the user and the advertisement content based on the location of the terminal device 100, user attributes, and the like, and is a distribution target as a result of the matching. The advertising content is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes control information for realizing the above-described information display process to the terminal device 100 together with the advertisement content. Therefore, the advertisement distribution server 20 functions as a distribution device that distributes control information to the terminal device 100. The control information is described in, for example, a script language such as JavaScript (registered trademark) or a style sheet language such as CSS (Cascading Style Sheets). The configuration of the advertisement distribution server 20 will be described later.

  The content distribution server 30 is a server device that distributes main content information to the terminal device 100. For example, the content distribution server 30 includes various applications installed in the terminal device 100 (for example, a portal application, a news application, an auction site, a weather forecast application, a shopping application, a finance (stock price) application, a route search application, a map providing application, A device that distributes information to be displayed on a terminal device 100 to a travel app, a restaurant introduction app, a blog browsing app, and the like. Alternatively, the content distribution server 30 can be used for portal sites, news sites, auction sites, weather forecast sites, shopping sites, finance (stock price) sites, route search sites, map providing sites, travel sites, restaurant introduction sites, web blogs, etc. It is a device that delivers a web page in which various related information is arranged in a tile shape to the terminal device 100. The content distribution server 30 may be a server that distributes application data itself, or may be a server that distributes web pages such as portal sites. The content distribution server 30 also functions as a distribution device that distributes control information to the terminal device 100. The configuration of the content distribution server 30 will be described later.

[3. Configuration example of advertisement distribution server]
Next, the configuration of the advertisement distribution server 20 will be described. The advertisement distribution server 20 is a server host computer (hereinafter simply referred to as “server”) that processes requests from client terminals such as the terminal device 100 and the advertiser terminal 10. The advertisement distribution server 20 may be a PC server, a mid-range server, or a mainframe server. Moreover, the advertisement delivery server 20 may be comprised by one server, and may be comprised by the some server which cooperates and performs a process. When the advertisement distribution server 20 includes a plurality of servers, the installation locations of these servers may be separated. Even if the installation locations are separated, these servers can be regarded as one advertisement distribution server as long as the processes are executed in cooperation.

  FIG. 5 is a diagram illustrating a configuration example of the advertisement distribution server 20 according to the embodiment. The advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23. Note that the configuration shown in FIG. 5 is a functional configuration, and the hardware configuration may be different.

  The communication unit 21 is a communication interface that communicates with an external device. The communication unit 21 may be a network interface or a device connection interface. For example, the communication unit 21 may be a LAN interface such as a NIC (Network Interface Card) or a USB interface configured by a USB (Universal Serial Bus) host controller, a USB port, or the like. The communication unit 21 may be a wired interface or a wireless interface. The communication unit 21 functions as a communication unit of the advertisement distribution server 20. The communication unit 21 communicates with the terminal device 100, the advertiser terminal 10, and the content distribution server 30 under the control of the control unit 23.

  The storage unit 22 is a storage device capable of reading and writing data, such as a DRAM (Dynamic Random Access Memory), an SRAM (Static Random Access Memory), a flash memory, and a hard disk. The storage unit 22 functions as a storage unit of the advertisement distribution server 20. The storage unit 22 stores an advertisement database 24.

  The advertisement database 24 is a database that stores various types of information related to advertisement content submitted from the advertiser terminal 10. FIG. 6 is a diagram illustrating an example of information stored in the advertisement database 24 according to the embodiment. In the example illustrated in FIG. 6, the advertisement database 24 includes items such as an advertiser ID, advertisement content, the number of impressions, the number of guaranteed impressions, and the price.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. “Advertising content” indicates content submitted from the advertiser terminal 10, that is, content related to advertisements such as the contents C 21 to C 23 and C 31 to C 33. In the example illustrated in FIG. 6, conceptual information such as “C20” to “C70” is stored in “advertising content”, but audio data, image data, text data, game data, and game format advertisements are stored. Data of content such as data may be stored. The “advertisement content” may store a URL where each content is located or a file path name indicating the storage location thereof.

  “Number of impressions” indicates the number of times the advertisement content is displayed. The “number of guaranteed impressions” indicates the number of times the advertising content is guaranteed for the consideration. The “consideration” indicates a reward paid by the advertiser when the advertisement content is displayed by the “number of guaranteed impressions”. That is, the advertisement distribution server 20 is a server that distributes the content related to the advertisement in an impression guaranteed type.

  That is, the example of FIG. 6 shows an example in which the advertiser identified by the advertiser ID “K10” has submitted the content C20 as the advertising content. The content C20 may be the content C21 to C23 and C31 to C33 shown in FIGS. Also, in FIG. 6, the amount of impression (billing amount) when the number of impressions of the advertisement content “C20” is “10000”, the guaranteed number of impressions is “20000”, and the content “C20” is displayed for the number of guaranteed impressions. Shows an example in which is “aaa”. Here, the advertisement distribution server 20 may count the number of impressions for each of a plurality of contents (a plurality of advertisement contents) arranged on one page, or a plurality of contents (a plurality of advertisement contents) on one page. May be regarded as one advertisement and the number of impressions may be counted.

  If the advertisement distribution server 20 distributes a click-charge-type advertisement, the advertisement database 24 registers the number of times content is selected, the amount charged when the content is selected, and the like. Here, the click chargeable advertisement is an advertisement that is charged each time an advertisement content is selected. Further, if the advertisement distribution server 20 distributes a bid-type advertisement, the advertisement database 24 includes a bid price that is an advertisement fee set by the advertiser as a reward per impression, a CTR (Click Through Rate), and the like. be registered. Here, the bid format advertisement is an advertisement in a format in which advertisement content is selected in a bid format when the advertisement distribution server 20 receives a distribution request.

  The advertisement database 24 may store information on items other than the above. For example, the advertisement database 24 may further store information such as information for matching the content and the user, and information such as CTR (Click Through Rate). In the advertisement database 24, a display instruction for instructing a change in the display mode of the advertisement content may be registered. The display instruction may include information on the arrangement positions of the display areas A11 and A12 of the contents C21 to C23 and C31 to C33. For example, the display instruction may include information indicating the positions and sizes of the display areas A11 and A12 with the upper end of the content C1 as a reference. In addition, the display instruction may include information indicating a user operation that triggers transition to another page, a state of the terminal device 100, and the like. For example, the display instruction is set by the advertiser when the advertiser registers the advertising content.

  Returning to FIG. 5, the control unit 23 is a controller and is stored in a storage device inside the advertisement distribution server 20 by a processor such as a CPU (Central Processing Unit) and an MPU (Micro Processing Unit). Various programs are implemented by executing RAM (Random Access Memory) or the like as a work area. The control unit 23 is a controller, and may be realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 5, the control unit 23 includes a submission reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28. The blocks constituting the control unit 23 (the submission acceptance unit 25 to the distribution unit 28) are functional blocks that indicate the functions of the control unit 23, respectively. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. In addition, the control part 23 may be comprised by the functional unit different from the above-mentioned functional block.

  The submission receiving unit 25 receives submission of advertising content from the advertiser terminal 10. Specifically, the submission accepting unit 25 accepts the submission of the advertising content together with the designation of the consideration. In addition, the submission receiving unit 25 receives an instruction to display advertisement content. In such a case, the submission accepting unit 25 registers the advertisement content and the display instruction in the advertisement database 24 together with the advertiser ID and the value of the consideration.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 receives an HTTP (Hypertext Transfer Protocol) request as an advertisement content acquisition request.

  When the request reception unit 26 receives an advertisement content acquisition request, the advertisement selection unit 27 selects an advertisement content as a distribution candidate from the advertisement database 24. For example, the advertisement selection unit 27 performs matching of advertisement contents to be distributed from advertisement contents registered in the advertisement database 24 based on the position of the terminal device 100 and user attributes.

  In such matching, advertisement content is selected such that the number of impressions is greater than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. Note that the advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price and CTR.

  Further, when the content C1 is a search application screen or a search page, the advertisement selection unit 27 uses an advertisement delivery method called a search-linked advertisement that extracts advertisement content that matches a search keyword specified by the user. May be. Further, the advertisement selection unit 27 may use an advertisement distribution technique called targeting distribution that extracts advertisement content that matches user attribute information (such as psychographic attributes and demographic attributes). Thereafter, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  The distribution unit 28 distributes control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when receiving the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts a display instruction included in the received advertisement content. And the delivery part 28 produces | generates the control information for making the terminal device 100 perform the information display process of the content which the extracted display instruction | indication shows. Then, the distribution unit 28 distributes the generated control information and advertisement content to the terminal device 100.

  Note that the control information may be a program written in a script language such as JavaScript (registered trademark). Of course, the control information may be information written in a computer language other than the script language. For example, the control information may be information described in a markup language such as HTML or XML, or may be information described in a style sheet language such as CSS or CSS3. In addition, the control information may be a program (for example, an application itself) that is described in a programming language such as Java (registered trademark), Switch, C language, or C ++, and that is compiled. If the terminal device 100 can finally execute the program, the control information may not be a compiled program. In addition, the control information may be data (program) provided in the form of an interpreter language (for example, a script language), a machine language, or an intermediate language.

[4. Content distribution server configuration example]
Next, the configuration of the content distribution server 30 will be described. The content distribution server 30 is a server host computer (hereinafter simply referred to as “server”) that processes requests from client terminals such as the terminal device 100. The content distribution server 30 may be a PC server, a mid-range server, or a mainframe server. Moreover, the content distribution server 30 may be comprised by one server, and may be comprised by the some server which cooperates and performs a process. When the content distribution server 30 is composed of a plurality of servers, the installation locations of these servers may be remote. Even if the installation locations are separated, these servers can be regarded as one advertisement distribution server as long as the processes are executed in cooperation.

  FIG. 7 is a diagram illustrating a configuration example of the content distribution server 30 according to the embodiment. The content distribution server 30 includes a communication unit 31, a content storage unit 32, and a control unit 33. Note that the configuration shown in FIG. 7 is a functional configuration, and the hardware configuration may be different.

  The communication unit 31 is a communication interface that communicates with an external device. The communication unit 31 may be a network interface or a device connection interface. For example, the communication unit 31 may be a LAN interface such as a NIC, or a USB interface configured by a USB host controller, a USB port, and the like. The communication unit 31 may be a wired interface or a wireless interface. The communication unit 31 functions as a communication unit of the content distribution server 30. The communication unit 31 communicates with the terminal device 100 and the advertisement distribution server 20 according to the control of the control unit 33.

  The content storage unit 32 is a storage device capable of reading and writing data, such as DRAM, SRAM, flash memory, and hard disk. The content storage unit 32 functions as a storage unit of the content distribution server 30. The content storage unit 32 stores information on pages on which content is arranged. For example, the content storage unit 32 stores an HTML file that forms a page and image data displayed on the page.

  The control unit 33 is a controller, and is realized, for example, by executing various programs stored in a storage device in the content distribution server 30 using a RAM or the like as a work area by a processor such as a CPU or MPU. The control unit 33 is a controller and may be realized by an integrated circuit such as an ASIC or FPGA, for example.

  As illustrated in FIG. 7, the control unit 33 includes a reception unit 34 and a distribution unit 35. The blocks (reception unit 34 and distribution unit 35) that constitute the control unit 33 are functional blocks that indicate the functions of the control unit 33, respectively. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. In addition, the control part 33 may be comprised by the functional unit different from the above-mentioned functional block.

  The receiving unit 34 receives a main content acquisition request from the terminal device 100. For example, the reception unit 34 receives an application data acquisition request. If the main content is web page information, the accepting unit 34 accepts an HTTP request as a web page acquisition request.

  The distribution unit 35 distributes the main content information to the terminal device 100 when the reception unit 34 receives the main content acquisition request. Specifically, the distribution unit 35 acquires main content information to be acquired from the content storage unit 32, and distributes the acquired main content information to the terminal device 100. At this time, control information may be included in the main content information.

  The control information may be a program written in a script language such as JavaScript (registered trademark). Of course, the control information may be information written in a computer language other than the script language. For example, the control information may be information described in a markup language such as HTML or XML, or may be information described in a style sheet language such as CSS or CSS3. In addition, the control information may be a program (for example, an application itself) that is described in a programming language such as Java (registered trademark), Switch, C language, or C ++, and that is compiled. If the terminal device 100 can finally execute the program, the control information may not be a compiled program. In addition, the control information may be data (program) provided in the form of an interpreter language (for example, a script language), a machine language, or an intermediate language.

  The control information may include advertisement content display instruction information. The display instruction may include the arrangement position of the advertisement content, the set values of the display areas A11 and A12, and the like. For example, the display instruction may include information indicating the positions and sizes of the display areas A11 and A12 with the upper end of the content C1 as a reference. In addition, the display instruction may include information indicating a user operation that triggers transition to another page, a state of the terminal device 100, and the like.

[5. Example of terminal device configuration]
Next, the configuration of the terminal device 100 will be described. The terminal device 100 is an information display device used by a user for browsing a page. The terminal device 100 is a communication terminal such as a smartphone, a tablet, or a mobile phone. If provided with a communication function, the terminal device 100 may be an information processing terminal such as a personal computer (notebook PC, desktop PC), PDA (Personal Digital Assistant) or the like. In this case, the information processing terminal is also a kind of communication terminal. The terminal device 100 is connected to the advertisement distribution server 20 and the content distribution server 30 via the network N.

  FIG. 8 is a diagram illustrating a configuration example of the terminal device 100 according to the embodiment. The terminal device 100 includes a communication unit 110, an input unit 120, a storage unit 130, an output unit 140, and a control unit 150. Note that the configuration shown in FIG. 8 is a functional configuration, and the hardware configuration may be different.

  The communication unit 110 is a communication interface that communicates with an external device. The communication unit 110 may be a network interface or a device connection interface. For example, the communication unit 110 may be a LAN interface such as a NIC, or may be a USB interface configured by a USB host controller, a USB port, or the like. The communication unit 110 may be a wired interface or a wireless interface. The communication unit 110 functions as a communication unit of the terminal device 100. The communication unit 110 communicates with the advertisement distribution server 20 and the content distribution server 30 according to the control of the control unit 150.

  The input unit 120 is an input device that accepts various inputs from the outside. For example, the input unit 120 is an operation device for a user to perform various operations such as a keyboard, a mouse, and operation keys. The input unit 120 functions as an input unit of the terminal device 100. When a touch panel is adopted for the terminal device 100, the touch panel is also included in the input unit 120. In this case, the user performs various operations by touching the screen with a finger or a stylus.

  The storage unit 130 is a storage device capable of reading and writing data, such as a DRAM (Dynamic Random Access Memory), an SRAM (Static Random Access Memory), a flash memory, and a hard disk. The storage unit 130 functions as a storage unit of the terminal device 100. The storage unit 130 stores application data. The application data may be web browser data. In the following description, a web browser is simply referred to as a browser.

  The output unit 140 is a device that performs various outputs such as sound, light, vibration, and images. The output unit 140 functions as an output unit of the terminal device 100. The output unit 140 includes a display device that displays various types of information. The display device is, for example, a liquid crystal display or an organic EL (Electro Luminescence) display. When a touch panel is adopted for the terminal device 100, the display device (hereinafter referred to as a screen) may be integrated with the input unit 120. The output unit 140 displays an image on the screen under the control of the control unit 150.

  The control unit 150 is a controller, and is realized, for example, by executing various programs stored in a storage device in the terminal device 100 using a RAM or the like as a work area by a processor such as a CPU or MPU. The control unit 150 is a controller, and may be realized by an integrated circuit such as an ASIC or FPGA, for example.

  As shown in FIG. 8, the control unit 150 includes a display unit 151, a determination unit 152, and a display control unit 153. Blocks (display unit 151 to display control unit 153) that constitute control unit 150 are functional blocks that indicate functions of control unit 150. These functional blocks may be software blocks or hardware blocks. For example, each functional block described above may be one software module realized by software (including a microprogram), or may be one circuit block on a semiconductor chip (die). Of course, each functional block may be one processor or one integrated circuit. The method of configuring the functional block is arbitrary. Note that the control unit 150 may be configured with functional units different from the above-described functional blocks.

  The display unit 151 displays advertisement content on the screen. For example, the display unit 151 displays on the screen advertising content including a predetermined text having a character or character string non-display part as a part of the text.

  In addition, the display unit 151 includes first advertisement content that is one of the advertisement contents, and second advertisement content that is one of the advertisement contents and is different from the first advertisement content. Is displayed on the screen.

  The determination unit 152 executes determination using a character or a character string displayed on the advertising content according to the user's selection as a determination element. Alternatively, the determination unit 152 executes determination using a character or a character string displayed on the non-display unit as a determination element.

  For example, the determination unit 152 determines whether a character or character string displayed on the non-display unit is a correct character or character string. Note that the predetermined text may have a plurality of non-display portions. Then, the determination unit 152 determines whether all of the plurality of characters or character strings displayed on the plurality of non-display units are correct characters or character strings.

  When the user selects a character or character string included in the content on the screen, the display control unit 153 displays the character or character string selected by the user on the advertisement content.

  The display control unit 153 displays the character or character string selected by the user on the advertisement content when the user selects a character or character string included in another content on the screen different from the advertisement content. .

  In addition, when a character or character string included in other content is selected by the user, the display control unit 153 displays the character or character string selected by the user on a non-display portion in a predetermined text.

  Further, the display control unit 153 displays on the screen the advertising content generated so that the character or character string included in the other content becomes a character or character string to be input to the non-display part of the advertising content.

  The display control unit 153 also generates an advertisement generated so that characters or character strings of other contents included in the same visible area as the advertisement content become characters or character strings to be input to the non-display part of the advertisement content. Display content on the screen.

  The predetermined text has a plurality of non-display parts. Whenever the user selects a character or character string included in other content, the display control unit 153 displays the character or character string selected by the user among the plurality of non-display parts. Display in a non-display area that is not displayed.

  In addition, the display control unit 153 performs processing related to the advertising content when the determination result in the determination unit 152 is a predetermined result. For example, when the character or character string displayed on the non-display part is a correct character or character string, the display control unit 153 performs processing related to the advertisement content. Moreover, the display control part 153 may perform the process regarding advertisement content, when all the several characters or character strings displayed on several non-display parts are correct characters or character strings.

  The display control unit 153 displays a predetermined content associated with the advertising content on the screen when the determination result by the determination unit 152 is a predetermined result.

  Further, the display control unit 153 displays a moving image associated with the advertisement content on the screen when the determination result in the determination unit 152 is a predetermined result.

  In addition, the display control unit 153 performs processing when the selection operation on the advertising content is performed when the determination result in the determination unit 152 is a predetermined result, and the determination result in the determination unit 152 is the predetermined result. Change to a different process from the previous process.

  Further, the display control unit 153 changes the processing when the selection operation for the advertisement content is performed when the determination result by the determination unit 152 is a predetermined result to the processing for displaying the predetermined content on the screen. .

  Further, when the character or character string selected by the user matches the predetermined character or the predetermined character string, the display control unit 153 does not display the character or character string selected by the user on the advertisement content.

  In addition, the display control unit 153 displays content for making it possible to guess the correct character or character string to be selected by the user.

  Further, the display control unit 153 displays content indicating a correct character or character string to be selected by the user when a predetermined condition is satisfied.

  In addition, the display control unit 153 displays the character or character selected by the user when the user selects a character or character string included in other content different from the advertising content in the first content. The column is displayed on either the first advertisement content or the second advertisement content.

[6. Configuration example of main content)
Next, a configuration example of main content displayed on the output unit 140 will be described. Hereinafter, a configuration example of the main content will be described using the content C1 illustrated in FIG. 1 as an example. The content C1 is, for example, an arrangement surface (for example, an application screen) on which news, weather forecasts, received mail indexes and contents, a photo viewer, and other various contents are arranged. The content C1 may be a web page optimized for a smart device. In this case, the content C1 is described in HTML, XML (Extensible Markup Language) or the like.

  The content C1 is main content (for example, an application screen or a web page) optimized for a smart device. In the present embodiment, the horizontal length of the content C1 is the same as the horizontal length of the screen of the terminal device 100. In addition, the content C <b> 1 has a length in the vertical direction that is longer than the length in the vertical direction of the content display area of the terminal device 100. The content display area is an area where main content is displayed. In the example of FIG. 1, the area indicated by reference numeral A2 is the content display area. The content C1 can be scrolled with respect to the content display area A2.

  In the content C1, a plurality of contents are arranged in a tile shape. The content arranged in the content C1 is, for example, content such as news, weather forecast, received mail index and content, and photo viewer. The content arranged in the content C1 may be a moving image, a still image, text data, or the like. The content C1 can be operated and updated for each tiled content. The size, arrangement position, etc. of the tile may be different for each tile. In addition, the tile may be configured such that its size, arrangement position, and the like change according to a user's operation, or may automatically change at an arbitrary timing.

  The content C1 is described using a computer language capable of realizing dynamic content, such as CSS (Cascading Style Sheets), JavaScript (registered trademark), HTML5, or the like. Therefore, the content C1 can change the display mode of the content by a user operation.

  In addition to the tiled content, the content C1 may include an input field for inputting a search keyword, a link to another web page, and the like. In addition, the content C1 includes an acquisition command that instructs to acquire the advertising content from the advertisement distribution server 20. For example, in the HTML file or the like forming the content C1, the URL of the advertisement distribution server 20, various scripts for acquiring and displaying the advertisement content, and the like are described as acquisition commands.

  The concept of advertisement content includes not only commercial or non-profit advertisements but also volunteer recruitment, public advertisements, notification to the public, part of information related to the contents C1, and other arbitrary contents. The advertising content is not limited to content that directly includes information related to the advertising target. Images, video, characters, graphics, symbols, hyperlinks, as long as they widely inform information contained in other advertising content or information related to advertising content (for example, landing pages) Any content can be applied as the advertising content. In other words, any content can be applied as the advertising content as long as the content causes the user to have an interest different from the interest in the main content.

[7. Example of placement of advertisement content)
Next, an example of the arrangement of advertisement content will be described. Hereinafter, an example of the arrangement of advertisement content will be described using the contents C21 to C23 and C31 to C33 shown in FIGS.

  The contents C21 and C31 are contents including predetermined text. The predetermined text included in the contents C21 and C31 has a non-display portion of characters or character strings as part of the text. In the content C21 shown in FIG. 1, the “te” portion of “Patent Motor” is the non-display portion B11. In the content C31 shown in FIG. 1, the “en” portion of “Patent Motor” and the “r” are non-display portions B21 and B22. When the user selects a character or character string in the content C1, the selected character or character string is displayed on the non-display portion of the advertisement content.

  In order to ensure that the user can find a character or character string to be input to the non-display portion, the content C21 is a character or character included in a portion (other content) other than the content C21 in the content C1. The character string may be generated so as to be a character or a character string (that is, a correct character or character string) to be input to the non-display portion B11 of the content C21. Similarly, the content C31 may be generated so that characters or character strings included in a portion (other content) other than the content C31 in the content C1 become the non-display portions B21 and B22 of the content C31. Good.

  In order to make it easier for the user to search for a character or character string to be input to the non-display portion, the advertisement content including the non-display portion is displayed on the screen for the character or character string to be input to the non-display portion. Sometimes it is desirable to be in the same screen. Therefore, the content C21 is a character or a character string (that is, a correct character or a character string to be input to the non-display portion B11 of the content C21) included in other content included in the same visible region as the content C21. (Character string) may be generated. For example, when part or all of the content C21 is displayed in the content display area A2, for example, as shown in the state D13 of FIG. 2, the content C21 has a character or character string displayed in the content display area A2. It may be generated so as to be a character or a character string to be input to the non-display portion B11 of the content C21.

  Similarly, the content C31 includes characters or character strings that are to be input to the non-display parts B21 and B22 of the content C31 (that is, correct answers). Or a character string). For example, the content C31 is a character or character displayed in the content display area A2 as shown in, for example, states D22 to D24 in FIG. 3 when part or all of the content C31 is displayed in the content display area A2. The column may be generated so as to be a character or a character string to be input to the non-display portions B21 and B22 of the content C31.

  In the example of FIG. 1, the content C21 is fixed to the display area A11, and the content C31 is fixed to the display area A12. In the present embodiment, the content C21 has the same size as the display area A11, and the content C31 has the same size as the display area A12. The contents C21 and C31 move with the scrolling of the contents C1.

  The contents C22 and C32 are contents including a moving image, for example. The contents C22 are shown in the states D14 to D16 in FIG. 2, and the contents C32 are shown in the states D25 to D26 in FIG. The contents C22 and C32 are displayed in place of the contents C21 and C31 when the characters or character strings displayed on the non-display portions of the contents C21 and C31 are correct characters or character strings set in advance. The content C22 is displayed in a fixed state in the display area A11, and the content C32 is displayed in a fixed state in the display area A12. In the present embodiment, the content C22 has the same size as the display area A11, and the content C32 has the same size as the display area A12. The contents C22 and C32 move with the scrolling of the contents C1.

  The contents C23 and C33 are contents in which links to predetermined contents (pages) are set. The contents C23 and C33 may be moving images or still images. In the state D17 in FIG. 2, the content C23 is shown, and in the state D27 in FIG. 3, the content C33 is shown. The contents C23 and C33 are displayed when the reproduction of the contents C22 and C32 is completed. The content C23 is displayed in a fixed state in the display area A11, and the content C33 is displayed in a fixed state in the display area A12. In the present embodiment, the content C23 has the same size as the display area A11, and the content C33 has the same size as the display area A12. The contents C23 and C33 move with the scrolling of the contents C1.

[8. Terminal device processing flow]
Next, a procedure of processing executed by the terminal device 100 that executed the control information will be described with reference to FIG. FIG. 9 is a flowchart illustrating an example of the information display process.

  The terminal device 100 requests the content distribution server 30 to distribute main content (for example, content C1) in accordance with a user operation. Then, the terminal device 100 receives the main content from the content distribution server 30 (step S11). Next, when the main content distributed includes an advertisement content acquisition command, the terminal device 100 transmits an advertisement content request (distribution request) to the advertisement distribution server 20 (step S12).

  Next, the terminal device 100 determines whether advertisement content has been received (step S13). When the advertisement content has not been received (step S13: No), the terminal device 100 executes step S13 again. When the advertising content is received (step S13: Yes), the terminal device 100 displays the received content on the screen (step S14). At this time, the terminal device 100 displays advertisement content (for example, content C21, C31) on the screen together with the main content.

  Next, the terminal device 100 determines whether a character or character string included in the main content has been selected by the user (step S15). When the character or the character string is not selected by the user (step S15: No), the terminal device 100 advances the process to step S19.

  When the character or the character string is selected by the user (step S15: Yes), the terminal device 100 displays the character or the character string selected by the user at a predetermined portion of the advertisement content. More specifically, the terminal device 100 displays the character or character string selected by the user on the non-display portion of the advertisement content (step S16). The non-display portion is a portion where characters or character strings in the text included in the advertisement content are not displayed.

  Subsequently, the terminal device 100 determines whether the character or character string displayed on the non-display portion is a preset correct character or character string (step S17). When the character or character string displayed on the non-display portion is not the correct character or character string (step S17: No), the terminal device 100 advances the process to step S19.

  When the character or character string displayed on the non-display portion is a correct character or character string (step S17: No), the terminal device 100 executes processing related to the advertisement content (step S18). For example, in the example of FIG. 2, the terminal device 100 changes the advertising content displayed in the display area A11 to the content C22 instead of the content C21.

  Subsequently, the terminal device 100 determines whether a transition operation (for example, a page transition operation) such as a link tap has been performed by the user (step S19). When transition operation is not performed (step S19: No), the terminal device 100 returns a process to step S15. When the transition operation is performed (step S19: Yes), the terminal device 100 transmits a request for the main content (step S20). When the transmission of the request is completed, the terminal device 100 returns the process to step S11 and repeats the processes of steps S11 to S20.

[9. (Modification)
The above-described embodiment shows an example, and various changes and applications are possible.

[9-1. (About the content mode)
In the above-described embodiment, the first content (for example, content C1) is the main content, and the second content (for example, content C21 to C23, C31 to C33) is the advertisement content. However, the first content and the predetermined content are not limited to the main content and the advertising content. Both the first content and the second content may be content on the arrangement surface. At this time, the first content and the predetermined content may be content other than the advertising content. Further, the first content and the second content are not limited to moving images, and may be still images and text information. Further, the first content and the second content are not limited to moving images, still images, and text information, and may be content including a game, for example. The first content and the predetermined content may be content including a so-called playable advertisement. Further, the first content and the predetermined content may be content including sound. The first content and the predetermined content may be auxiliary content such as a game menu or tutorial.

[9-2. About control information)
In the above-described embodiment, the terminal device 100 executes the information display process using the control information that the content distribution server 30 distributes with the main content. However, the embodiment is not limited to this. For example, the terminal device 100 may receive the above-described control information from the advertisement distribution server 20 together with the advertisement content information. And the terminal device 100 may perform an information display process according to the control information received from the advertisement delivery server 20.

  Further, the terminal device 100 may realize the above-described processing by downloading in advance an application that causes the terminal device 100 to execute the display processing of the content C1, the above-described information display processing, and the like, and execute the application. . The application program data may be distributed from a server such as a content distribution server. In this case, the program data itself of the application can be regarded as control information.

[9-3. Device configuration〕
In the above-described embodiment, an example in which the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30 has been described. However, the advertisement distribution server 20 and the content distribution server 30 are formed as one device. May be. In this case, the advertisement distribution server 20 illustrated in FIG. 5 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. Then, when receiving an acquisition request for main content from the terminal device 100, the advertisement distribution server 20 distributes main content not including an acquisition command to the terminal device 100 together with the advertisement content.

  Moreover, although the example in which the advertisement content is distributed from the advertisement distribution server 20 to the terminal device 100 has been described in the above embodiment, the content distribution server 30 acquires the advertisement content from the advertisement distribution server 20 and displays the acquired advertisement content. You may transmit to the terminal device 100 with the content C1.

  In the above-described embodiment, the terminal device 100 includes a touch panel screen, but the terminal device 100 may not include a touch panel screen. The terminal device 100 may have operation means other than the touch panel, such as a mouse and a keyboard. In the above-described embodiment, the scroll operation is performed using the touch panel. However, the scroll operation may be performed using an operation unit other than the touch panel, such as a mouse or a keyboard. The same applies to the click (tap) of content.

[9-4. About logs)
In addition, the terminal device 100 may take a log indicating whether or not advertisement content is displayed or a log of content selected by the user. More specifically, the terminal device 100 may take a log indicating whether or not advertisement content is displayed. Further, when the advertising content is a moving image, a log indicating whether the moving image (advertising content) has been reproduced or to what reproduction position the moving image (advertising content) has been reproduced may be taken.

  In addition, the terminal device 100 may measure the number of times advertisement content has been displayed, the number of times it has been selected, the playback time, and the like. Further, the terminal device 100 may take a log such as whether or not the advertisement content has been selected and at what timing the advertisement content has been selected. For example, the terminal device 100 may take a log indicating at which playback position the moving image (advertisement content) is selected. Further, the terminal device 100 may take a log indicating the display mode of the content C1 when the advertisement content is selected. For example, when the display of the content C1 is terminated before the reproduction of the moving image (advertisement content) is started, the terminal device 100 may acquire a log or the like indicating that the advertisement content is not displayed.

  The log acquired by the terminal device 100 in this manner is a useful log when updating the number of impressions of advertising content, updating CTR, billing processing for displaying advertising content, and reporting the advertising effect to the advertiser. For example, when the advertising content is displayed many times by scroll operation or when the advertising content is reproduced many times, it is predicted that the user is interested in the advertising content.

  For this reason, a log indicating that the display mode of the advertising content has been changed, a log indicating the display time of the moving image (advertising content), a log indicating the scroll operation from the initial screen, a log indicating whether or not the advertising content has been selected, etc. Can be an index indicating the degree of recognition of the user's advertisement.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, or the like using each acquired log. For example, the advertisement distribution server 20 may change the billing amount according to the display time of advertisement content, the number of selections, and the like.

  Further, the log acquired by the terminal device 100 may be used for changing the content arranged on the landing page. For example, the terminal device 100 may display different landing pages when the advertising content is first displayed and when the advertising content is displayed again after being erased from the screen. In addition, the terminal device 100 acquires the same landing page when the advertising content is first displayed and when the advertising content is displayed again, and acquires the same landing page from the server that distributes the landing page. The contents of the log and the like may be notified, and the content arranged on the landing page may be changed.

[9-5. Terminal device operation record)
Further, the terminal device 100 described above may transmit to the advertisement distribution server 20 a record of how much the user has operated the terminal device 100 with respect to the content C1 displayed together with the advertisement content according to the embodiment. . Specifically, the terminal device 100 displays the content and number of scroll operations performed on the content C1 by the user when the advertising content is displayed, the user's selection operation, and the content when the user selects the advertising content. Record the display mode etc. of C1.

  In addition, the terminal device 100 transmits a call operation from the terminal device 100 (for example, SNS (Social Networking Service) for information specifying the number of scroll operations, the number of reload operations, the display processing, the content of advertisement content, the advertisement content, and the like described above. It is also possible to record various operations performed on the terminal device 100 by the user, such as writing to ()). Then, the terminal device 100 transmits information related to the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 aggregates information related to the operation history distributed from the terminal device 100, and further acquires information obtained by analyzing the information. For example, the advertisement distribution server 20 determines whether the number of scroll operations, the number of times display processing has been performed, the type of landing page displayed, and the landing page when the advertisement content is distributed together with the control information. Information such as the type of the arranged content and the advertising effectiveness index such as CTR is compared.

  Here, the history of operations performed on the content C1 when the advertising content is distributed together with the control information can be an index indicating the advertising effect. That is, in the content C1 in which the advertising content with the control information according to the embodiment is displayed, not only the previous web page (landing page) is displayed by the selection of the advertising content but also by the user's operation. By changing the display mode of the content C1 or displaying the advertising content, the operation history itself indicating what operation has been performed can be said to be an index indicating the user's interest in the advertising content.

  For example, the advertisement distribution server 20 compares the content of the scroll operation, the number of times of the scroll operation, the number of times of reproduction and display of the advertisement content, the stay time of the content C1, etc. When displayed, it is possible to provide an information indicating how much interest the advertisement content has generated, that is, how much interest the advertisement content has generated.

  Therefore, the advertisement distribution server 20 transmits information related to the operation history of the terminal device 100 to the advertiser terminal 10 to provide a report indicating an index of advertising effectiveness for the content C1 on which the advertising content according to the embodiment is displayed. Can do. Note that the advertisement distribution server 20 may transmit information and a log regarding the operation history of the terminal device 100 to the advertiser terminal 10 as they are.

  Thereby, the advertisement delivery server 20 can show the advertiser the usefulness of the display mode of the advertisement content with the control information according to the embodiment in the terminal device 100.

[9-6. Others]
In the above-described embodiment, when the correct character or character string is selected by the user, the terminal device 100 displays content (for example, content C22 and C32) including a moving image on the screen. However, the terminal device 100 may display the content including the moving image instead of simply displaying the content including the moving image on the screen.

  Further, in preparation for a case where the user cannot find the correct character, the terminal device 100 may display content for enabling the user to guess the correct character or character string to be selected by the user. The terminal device 100 may display content indicating a correct character or character string to be selected by the user when a predetermined condition is satisfied. FIG. 10 is a display example of content indicating correct characters or character strings to be selected by the user. The content M1 shown in FIG. 10 is content indicating a correct character or character string. In the example of FIG. 10, the terminal device 100 displays the text “Patent Motor” as a hint. Of course, the text displayed in the content M1 may not be the correct answer itself. Further, the terminal device 100 may perform display indicating the location of the correct character or character string. In the example of FIG. 10, the terminal device 100 displays a display M2 (arrow) indicating the location of the correct character or character string on the screen. The display indicating the location of the correct character or character string may be a highlight of the corresponding character or character string.

  Moreover, in the above-mentioned embodiment, the text in which a part of the text is a non-display portion is displayed in the advertisement content. Then, when a character or character string included in the content C1 is selected by the user, the terminal device 100 displays the character or character string selected by the user on the non-display unit. However, the place where the character or character string selected by the user is not necessarily displayed on the non-display portion. For example, a quiz or a questionnaire may be displayed on the advertising content. The advertisement content may be provided with an input area for answers to quizzes and questionnaires. And the terminal device 100 may display the character or character string selected by the user in the input area of the answer of a quiz or a questionnaire. FIG. 11 is a diagram illustrating an example in which the character selected by the user is displayed in the character input area. In the example of FIG. 11, the content C41 is displayed in the display area A11 of the content C1. The content C41 is an advertising content in which a quiz is described, and includes an input area B31 for inputting a quiz answer. In the input area B31, the character “a” selected by the user is displayed. The non-display portion is also a kind of input area.

  In the above-described embodiment, the content C1 is provided with two advertising content display areas (advertising areas) of the content C21 (first advertising content) and the content C31 (second advertising content). Advertisement content was displayed in the display area. However, more than two advertisement areas may be prepared for the content C1, and more than two advertisement contents may be displayed. Each of the plurality of advertisement contents may have a non-display portion (input area) into which a character or character string selected by the user is input. Of course, there may be one advertisement area. Further, the advertising content displayed in the advertising area may be switched to another advertising content at regular time intervals. The correct character or character string to be input to the non-display portion (input area) of each advertisement content may be different.

  In the above-described embodiment, when a character or character string is selected by the user, the terminal device 100 displays the character or character string selected by the user on the non-display portion (or input area). However, if the character or character string selected by the user is displayed in all cases, the brand image of the advertiser may be damaged in some cases. For example, when the character or character string selected by the user becomes an obscene word or a word that praises people in combination with the characters before and after, the brand image of the advertiser is damaged. When the captured image is spread, the damage to the advertiser is great.

  Therefore, when the character or character string selected by the user matches the predetermined character or the predetermined character string, the terminal device 100 does not display the character or character string selected by the user on the advertisement content. Here, the “predetermined character” or the “predetermined character string” is, for example, an NG word preset in the control information. FIG. 12 is a diagram illustrating an example in which the character string displayed in the advertisement content is masked. For example, when the character or character string selected by the user matches the predetermined character or the predetermined character string, the terminal device 100 masks the character or character string with a black circle or the like as shown in FIG. Also good. In the example of FIG. 12, the content C51 is displayed in the display area A12 of the content C1. In the content C51, a predetermined text including the non-display part B14 is displayed. A character string for three characters is input to the non-display portion B14. When the text T5 is selected by the user, the terminal device 100 determines whether or not the text T5 is an NG word. When the text T5 is an NG word, the terminal device 100 displays the masked character string on the non-display portion B41 without displaying the text T5 on the non-display portion B14. Note that a method of not displaying characters or character strings is not limited to a mask. For example, the terminal device 100 may not display characters or character strings, but may be blank.

  In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  In addition, the above-described embodiments can be appropriately combined in an area where the processing contents do not contradict each other.

  Further, the control device that controls the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the present embodiment may be realized by a dedicated computer system or may be realized by a normal computer system. For example, a program for executing the above-described operation is stored and distributed in a computer-readable recording medium such as an optical disk, a semiconductor memory, a magnetic tape, or a flexible disk, the program is installed in the computer, and the above processing You may comprise a control apparatus by performing. The control device may be an external device (for example, a personal computer) of the terminal device 100, or may be an internal device (for example, the control unit 23, the control unit 33, or the control unit 150). Further, the program may be stored in a disk device provided in a server device on a network such as the Internet so that it can be downloaded to a computer. Further, the above-described functions may be realized by cooperation between an OS (Operating System) and application software. In this case, a part other than the OS may be stored and distributed in a medium, or a part other than the OS may be stored in a server device and downloaded to a computer.

[10. Hardware configuration)
The advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment and the modification can be realized by a computer 1000 having a configuration as shown in FIG. FIG. 13 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the advertisement distribution server 20, the content distribution server 30, or the terminal device 100. The computer 1000 includes a CPU (Central Processing Unit) 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and A media interface (I / F) 1700 is included.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the network N and sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the network N.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via an input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement distribution server 20, the content distribution server 30, or the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 executes the program loaded on the RAM 1200, thereby controlling the control unit 23. The function of the control unit 33 or the control unit 150 is realized. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the network N.

[11. effect〕
As described above, the terminal device 100 that executes the information display program of the present embodiment displays advertisement content on the screen. When the user selects a character or character string included in the content on the screen, the terminal device 100 displays the character or character string selected by the user on the advertisement content. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content. In addition, since the user tries to search for characters to be input to the advertisement content, the user's content stay time increases. As a result, the terminal device 100 can also improve the appeal effect of information related to the content.

  The terminal device 100 displays the character or character string selected by the user on the advertisement content when the user selects a character or character string included in another content on a screen different from the advertisement content. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content. In addition, since the user tries to search for characters input to the advertising content, the staying time of other content of the user increases. As a result, the terminal device 100 can also improve the appeal effect of information related to other content.

  The terminal device 100 displays advertisement content including a predetermined text having a non-display part of characters or character strings as a part of the text on the screen. And the terminal device 100 displays the character or character string selected by the user on the non-display part in a predetermined text, when the character or character string contained in other content is selected by the user. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content. In addition, since the user tries to search for characters input to the non-display portion, the stay time of other contents of the user increases. As a result, the terminal device 100 can also improve the appeal effect of information related to other content.

  The terminal device 100 displays on the screen the advertising content generated so that the character or character string included in the other content becomes the character or character string to be input to the non-display portion of the advertising content. Thereby, the user can surely find a character or a character string to be input to the non-display portion from other contents. Since the stress due to the absence of characters or character strings to be input to the non-display portion does not occur, the terminal device 100 can improve the appeal effect of information related to the advertising content.

  The terminal device 100 displays the advertisement content generated so that characters or character strings of other content included in the same visible area as the advertisement content become characters or character strings to be input to the non-display portion of the advertisement content. To display. Thereby, since the user can find the character or character string to be input to the non-display part in the screen on which the advertising content is displayed, the terminal device 100 improves the appeal effect of the information related to the advertising content. Can do.

  The predetermined text has a plurality of non-display parts. Each time the user selects a character or character string included in other content, the terminal device 100 displays the character or character string selected by the user among the plurality of non-display parts. Display in the non-display area. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content.

  The terminal device 100 performs determination using a character or a character string displayed on the advertisement content as a determination element by the user's selection. And the terminal device 100 performs the process regarding advertisement content, when a determination result is a predetermined result. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content.

  The terminal device 100 performs determination using a character or a character string displayed on the non-display unit as a determination element. And the terminal device 100 performs the process regarding advertisement content, when a determination result is a predetermined result. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content.

  The terminal device 100 determines whether the character or character string displayed on the non-display unit is a correct character or character string. And the terminal device 100 performs the process regarding advertisement content, when the character or character string displayed on a non-display part is a correct character or character string. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content.

The predetermined text has a plurality of non-display parts. The terminal device 100 determines whether all of the plurality of characters or character strings displayed on the plurality of non-display units are correct characters or character strings.
Then, when all of the plurality of characters or character strings displayed on the plurality of non-display units are correct characters or character strings, the terminal device 100 executes processing related to the advertising content. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content.

  When the determination result is a predetermined result, the terminal device 100 displays the predetermined content related to the advertising content on the screen. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content.

  When the determination result is a predetermined result, the terminal device 100 displays a moving image associated with the advertising content on the screen. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content.

  When the determination result is a predetermined result, the terminal device 100 changes the process when the selection operation is performed on the advertising content to a process different from the process before the determination result becomes the predetermined result. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content.

  When the determination result is a predetermined result, the terminal device 100 changes the process when the selection operation is performed on the advertisement content to the process of displaying the predetermined content on the screen. Thereby, since the user's curiosity with respect to advertisement content is stimulated, the terminal device 100 can improve the appeal effect of the information which concerns on advertisement content.

  When the character or character string selected by the user matches the predetermined character or the predetermined character string, the terminal device 100 does not display the character or character string selected by the user on the advertisement content. As a result, it is possible to prevent the result that the text displayed in the advertising content becomes a word that damages the image of the advertiser. As a result, the terminal device 100 can improve the appeal effect of information related to the advertising content.

  The terminal device 100 displays content for enabling guessing of a correct character or character string to be selected by the user. Thereby, a user's discomfort when a correct answer is not known can be reduced. As a result, the terminal device 100 can improve the appeal effect of information related to the advertising content.

  The terminal device 100 displays content indicating a correct character or character string to be selected by the user when a predetermined condition is satisfied. Thereby, a user's discomfort when a correct answer is not known can be reduced. As a result, the terminal device 100 can improve the appeal effect of information related to the advertising content.

  The terminal device 100 displays a first content having a first advertising content that is one of the advertising content and a second advertising content that is one of the advertising content and different from the first advertising content. To display. Then, when the user selects a character or character string included in other content different from the advertising content, which is content in the first content, the terminal device 100 selects the character or character string selected by the user. Is displayed on either the first advertisement content or the second advertisement content. Since there are a plurality of advertisement contents, there is a high possibility that a correct answer is found in any one of the advertisement contents. As a result, since the user's discomfort can be reduced, the terminal device 100 can improve the appeal effect of the information related to the advertising content.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the display unit can be read as display means or a display circuit. Similarly, the display control unit can be read as display control means or a display control circuit.

DESCRIPTION OF SYMBOLS 1 ... Distribution system 10 ... Advertiser terminal 20 ... Advertisement distribution server 21, 31, 110 ... Communication part 22 ... Memory | storage part 23, 33, 150 ... Control part 24 ... Advertisement database 25 ... Submission reception part 26 ... Request reception part 27 ... Advertising selection unit 28 ... Distribution unit 30 ... Content distribution server 32 ... Content storage unit 34 ... Reception unit 35 ... Distribution unit 100 ... Terminal device 120 ... Input unit 130 ... Storage unit 140 ... Output unit 151 ... Display unit 152 ... Determination unit 153 ... Display control unit A11, A12 ... Display area A2 ... Content display area C1, C4 ... Content C21-C23 ... Content C31-C33 ... Content C41, C51 ... Content B11, B21, B22, B41 ... Non-display part B31 ... Input Area T1 to T5 ... text M1 ... content M2 ... display

Claims (21)

Display procedure to display advertising content on the screen,
A display control procedure for displaying the character or character string selected by the user on the advertising content when a character or character string included in the content in the screen is selected by the user;
Information display program for causing a computer to execute. In the display control procedure, when a character or character string included in another content on the screen different from the advertising content is selected by the user, the character or character string selected by the user is used as the advertising content. indicate,
The information display program according to claim 1, wherein the information display program is a process. In the display procedure, the advertising content including a predetermined text having a non-display part of a character or a character string as a part of the text is displayed on a screen.
In the display control procedure, when a character or character string included in the other content is selected by the user, the character or character string selected by the user is displayed on the non-display portion in the predetermined text. ,
The information display program according to claim 2, wherein the information display program is a process. The display procedure displays the advertising content generated so that a character or a character string included in the other content becomes a character or a character string to be input to the non-display portion of the advertising content.
The information display program according to claim 3, wherein the information display program is a process. The display procedure is generated such that a character or a character string of the other content included in the same visible area as the advertising content is a character or a character string to be input to the non-display portion of the advertising content. Displaying the advertising content on a screen;
5. The information display program according to claim 3, wherein the information display program is a process. The predetermined text has a plurality of the non-display parts,
In the display control procedure, every time a character or character string included in the other content is selected by the user, the character or character string selected by the user is still a character or character among the plurality of non-display parts. Display in the non-display part where the character string is not displayed,
6. The information display program according to claim 3, wherein the information display program is a process. A determination procedure for performing determination using a character or a character string displayed on the advertisement content by the user as a determination element;
The display control procedure executes processing related to the advertising content when the determination result in the determination procedure is a predetermined result.
It is a process, The information display program of any one of Claims 1-6 characterized by the above-mentioned. A determination procedure for executing determination using a character or a character string displayed on the non-display portion as a determination element, further causing the computer to execute,
The display control procedure executes processing related to the advertising content when the determination result in the determination procedure is a predetermined result.
It is a process, The information display program of any one of Claims 3-6 characterized by the above-mentioned. The determination procedure determines whether the character or character string displayed on the non-display portion is a correct character or character string,
The display control procedure executes processing related to the advertising content when the character or character string displayed on the non-display portion is the correct character or character string.
The information display program according to claim 8, wherein the information display program is a process. The predetermined text has a plurality of the non-display parts,
The determination procedure determines whether all of the plurality of characters or character strings displayed on the plurality of non-display parts are correct characters or character strings,
The display control procedure executes processing related to the advertising content when all of the plurality of characters or character strings displayed on the plurality of non-display parts are the correct characters or character strings.
The information display program according to claim 8, wherein the information display program is a process. The display control procedure displays a predetermined content associated with the advertising content on the screen when the determination result in the determination procedure is the predetermined result.
It is a process, The information display program of any one of Claims 7-10 characterized by the above-mentioned. The display control procedure displays a moving image associated with the advertising content on the screen when the determination result in the determination procedure is the predetermined result.
It is a process, The information display program of any one of Claims 7-10 characterized by the above-mentioned. The display control procedure is a process in which a selection operation for the advertising content is performed when the determination result in the determination procedure is the predetermined result, and the determination result in the determination procedure is the predetermined result. Change to a different process from the previous process that results,
It is a process, The information display program of any one of Claims 7-10 characterized by the above-mentioned. In the display control procedure, when the determination result in the determination procedure is the predetermined result, the processing when the selection operation for the advertisement content is performed is changed to the processing for displaying the predetermined content on the screen. To
It is a process, The information display program of any one of Claims 7-10 characterized by the above-mentioned. The display control procedure does not display the character or character string selected by the user on the advertising content when the character or character string selected by the user matches a predetermined character or character string.
It is a process, The information display program of any one of Claims 1-14 characterized by the above-mentioned. The display control procedure displays content for enabling guessing of a correct character or character string to be selected by the user.
The information display program according to claim 1, wherein the information display program is a process. The display control procedure displays content indicating a correct character or character string to be selected by the user when a predetermined condition is satisfied,
It is a process, The information display program of any one of Claims 1-16 characterized by the above-mentioned. The display procedure includes: a first advertising content that is one of the advertising content; and a second advertising content that is one of the advertising content and different from the first advertising content. Display content on the screen,
In the display control procedure, when a user selects a character or a character string included in other content different from the advertising content in the first content, the character selected by the user or Displaying a character string on either the first advertising content or the second advertising content;
The information display program according to claim 1, wherein the information display program is a process. An information display method executed by the information display device,
A display process for displaying advertising content on the screen;
A display control step of displaying the character or character string selected by the user on the advertisement content when a character or character string included in the content in the screen is selected by the user;
An information display method comprising: A display for displaying advertising content on the screen;
A display control unit that displays the character or character string selected by the user on the advertising content when a character or character string included in the content in the screen is selected by the user;
An information display device comprising: A distribution unit that distributes control information to a terminal device that displays information on a screen;
The distribution unit distributes the control information to the terminal device,
Display processing for displaying the advertising content on the screen;
A display control process for displaying the character or character string selected by the user on the advertising content when a character or character string included in the content in the screen is selected by the user;
Controlling the terminal device to execute
A distribution apparatus characterized by that.

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