JP2019118093A - Computer system for personalized video service, information processing device included in the computer system, program executed in the information processing device, program executed in user device included in the computer system - Google Patents

Abstract

To provide a computer system for a personalized video service.SOLUTION: A computer system for a personalized video service comprises a user device used by a user, a first information processing device and a second information processing device. The first and the second information processing devices are different from each other. The user device is connected to both the first and the second information processing devices so as to be communicated therewith. The first information processing device provides the user device with user information showing personal information of the user. The second information processing device provides the user device with one or more base video. The user device generates and replays the personalized video for the user on the basis of the user information provided by the first information processing device and one or more base video provided by the second information processing device.SELECTED DRAWING: Figure 5B

Description

  The present invention relates to a computer system for providing a personalized moving image, an information processing apparatus included in the computer system, a program executed in the information processing apparatus, and a program executed in a user apparatus included in the computer system.

  In recent years, video advertisements have become widespread as marketing tools on the Internet. In particular, a so-called personalized animation, which is a so-called personalized animation, generates and distributes an original animation for each audience who is a customer, using user information such as personal information and attribute information of a customer already owned by a company. The video promotion used is being conducted. By utilizing such a personalized moving image, it is possible to distribute moving images according to the attributes and behavior characteristics of the viewer while raising the interest of the viewer.

  As a technology used for video distribution on the Internet as described above, there is a technology such as HTML5 Video for reproducing a video file with a video player embedded in a web page using a web browser.

  As a technique for generating a personalized video file, there is one disclosed in Patent Document 1. Patent Document 1 shows a method of taking user information from a database server into a moving image generation server, generating a moving image file using the user information on the moving image generation server, and distributing a personalized moving image from the distribution server. Specifically, the moving image generation server synthesizes an image in which user information is embedded for each frame of moving image, encodes each image into a moving image file, uploads the generated moving image file to the distribution server, and distributes the moving image ing.

Patent No. 6147776

  Here, in recent years, with the progress of information technology (IT), the use of personal information is significantly expanded, and the importance of protection of personal information is further increasing. For this reason, when providing a personalized moving image service using user information closely related to individuals to a large number of viewers, it is an issue how to avoid the risk of leakage of a large amount of personal information.

  In the method described in Patent Document 1 described above, the moving image generation server performs a series of moving image generation processes, and a large amount of user information is fetched into the moving image generation server. However, in general, the user information providing company and the video generation distribution service providing company are different, and are included in the user information, such as name, email address, telephone number, account number, credit card number, asset information, etc. Disclosure of personal information to a third party external video production and distribution service provider is a big problem in terms of personal information protection and security risk. Therefore, it is difficult to provide a personalized video service by an external system.

  Also, encoding of a moving image file generally requires a long processing time, the size of the moving image file is generally quite large (for example, several tens of megabytes), and uploading to a distribution server also requires a long time. For this reason, in the case of a method of generating a moving image file at the time of viewing a moving image, the viewer will be kept waiting for a long time until the viewing becomes possible. In addition, since server processing is occupied to generate one moving image, parallel processing needs to be performed using a large number of high-performance moving image generation servers in order to handle simultaneous access by many viewers. There is. In this case, as the number of viewers increases, the cost of the servers increases as the number of moving image generation servers increases.

  For this reason, an operation of generating moving image files for all the viewers in advance may be considered, but as the number of generated moving images increases, it takes a long time to complete generation of all moving images. In addition, when there is an error or change in data or the like for generating a moving image, it takes more time to regenerate the moving image, and it becomes difficult to flexibly cope with the correction / change.

  As described above, the conventional method of delivering a personalized moving image has a problem that there is a risk of leakage of user information and a problem that it takes time and cost to generate a moving image.

  One of the objects of the present invention is to provide a computer system capable of solving both the problem that there is a risk of leakage of user information and the problem that it takes time and cost to generate moving pictures. It is.

  Another object of the present invention is to provide a computer system capable of providing new personalized animation.

  In one aspect of the present invention, a computer system of the present invention is a computer system for providing a personalized moving image, and the computer system is a user apparatus used by a user, and a first information processing apparatus. And a second information processing apparatus, wherein the first information processing apparatus and the second information processing apparatus are separate apparatuses, and the user apparatus includes the first information processing apparatus and the second information processing apparatus. And the first information processing apparatus provides user information indicating personal information of the user to the user apparatus, and the second information processing apparatus includes one information processing apparatus. The above base moving image is provided to the user device, and the user device is provided from the second information processing device and the user information provided from the first information processing device. Based on said one or more base videos are to perform the production and reproduction of personalized video for the user.

  In one embodiment of the present invention, the one or more base moving images are a plurality of base moving images, and the user device indicates a reproduction scenario of the plurality of base moving image reproduction scenarios based at least on the user information. Information is generated, the reproduction scenario information includes moving image specifying information for specifying the plurality of base moving images, the moving image specifying information does not include personal information of the user, and the user device specifies the moving image The information is provided to the second information processing apparatus, and the second information processing apparatus identifies the plurality of base moving images based on the moving image identification information, and the specified plurality of base moving images are the user device. And the user device is configured to, based on the plurality of base moving images provided by the second information processing apparatus, in accordance with the reproduction scenario information. Zudo may perform generation and video playback.

  In one embodiment of the present invention, the reproduction scenario information further includes reproduction order identification information for specifying a reproduction order of the plurality of base moving images, and the user apparatus performs the reproduction order according to the reproduction scenario information. The generation and reproduction of the personalized moving image may be performed based on the plurality of base moving images provided by the second information processing apparatus in the reproduction order specified by the specific information.

  In one embodiment of the present invention, the reproduction scenario information further includes attribute setting information for setting an attribute of the user information, and the user apparatus is set by the attribute setting information according to the reproduction scenario information. The generation and reproduction of the personalized moving image may be performed based on the plurality of base moving images provided by the second information processing apparatus so as to reflect the attribute.

  In one embodiment of the present invention, the first information processing apparatus provides reproduction scenario generation information specification information for specifying reproduction scenario generation information for generating the reproduction scenario information to the user apparatus. The user apparatus transfers the reproduction scenario generation information specification information provided from the first information processing apparatus to the second information processing apparatus, and the second information processing apparatus specifies the reproduction scenario generation information The reproduction scenario generation information is specified based on the information, and the specified reproduction scenario generation information is provided to the user device, and the user device reproduces the reproduction scenario based on the user information and the reproduction scenario generation information. Scenario information may be generated.

  In one embodiment of the present invention, the first information processing apparatus provides the user device with moving picture identification information for specifying one or more base moving pictures underlying the personalized moving picture, and the moving picture The identification information does not include the personal information of the user, and the user device transfers the moving image identification information provided from the first information processing device to the second information processing device, and the second information The processing device may specify the one or more base moving images based on the moving image specifying information, and provide the one or more specified base moving images to the user device.

  In one embodiment of the present invention, the computer system further includes a real time information provision device communicably connected to the user device, wherein the real time information provision device provides real time information to the user device. The user device may execute generation and reproduction of the personalized moving image based on the user information, the real time information, and the one or more base moving images.

  In one embodiment of the present invention, the first information processing apparatus provides real-time information specification information for specifying the real-time information to the user apparatus, and the user apparatus is based on the real-time information specification information. The real-time information provision device may provide the real-time information to the user device by requesting the real-time information provision device from the real-time information provision device.

  In one embodiment of the present invention, the first information processing apparatus may provide the user information to the user device only when the user authentication is successful.

  In one aspect of the present invention, the information processing apparatus of the present invention is an information processing apparatus included in a computer system for providing a personalized moving image, and the computer system is a user apparatus used by a user; The information processing apparatus further includes an information processing apparatus separate from the information processing apparatus, the information processing apparatus and the separate information processing apparatus are communicably connected to the user apparatus, and the information processing apparatus is an individual of the user. User information indicating information is provided to the user device, the user information provided to the user device along with one or more base animations provided to the user device from the separate information processing device, Used to perform personalized video generation and playback.

  In one aspect of the present invention, a program of the present invention is a program executed in an information processing device included in a computer system for providing a personalized moving image, and the computer system is a user device used by a user. And the information processing apparatus separately from the information processing apparatus, wherein the information processing apparatus and the separate information processing apparatus are communicably connected to the user apparatus, and the information processing apparatus is a processor And the program causes the processor unit to at least execute providing user information indicating personal information of the user to the user device when the program is executed by the processor unit. Said user information provided to said user from said separate information processing apparatus Together with one or more base video provided to the device, it is used to perform the generation and reproduction of personalized video of the user.

  In one aspect of the present invention, a program of the present invention is a program executed by a user device included in a computer system for providing a personalized moving image, the computer system comprising a first information processing device; The information processing apparatus further includes a second information processing apparatus, the first information processing apparatus and the second information processing apparatus are separate apparatuses, and the user apparatus is the first information processing apparatus and the second information processing apparatus. The user apparatus includes a processor unit, the program being executed by the processor unit, the user being provided by the first information processing apparatus Of the user based on user information indicating personal information of the user, and one or more base animations provided from the second information processing apparatus. To at least perform to perform the production and reproduction of personalized video causing the processor unit.

  In one embodiment of the present invention, the one or more base moving images are a plurality of base moving images, and the program is a reproduction scenario information indicating playback scenarios of the plurality of base moving images based at least on the user information. The reproduction scenario information includes moving image specifying information for specifying the plurality of base moving images, and the moving image specifying information does not include personal information of the user, and the moving image Providing identification information to the second information processing apparatus, wherein the second information processing apparatus identifies the plurality of base moving images based on the moving image identification information; and Causing the processor unit to further execute receiving a plurality of base moving images from the second information processing device, generating the personalized moving image, and Raw, in accordance with the reproduction scenario information, on the basis of the received plurality of base moving from said second information processing apparatus may be performed.

  In one embodiment of the present invention, the reproduction scenario information further includes reproduction order specifying information for specifying a reproduction order of the plurality of base moving images, and generation and reproduction of the personalized moving image is performed by the reproduction scenario information. According to the above, the present invention may be executed based on the plurality of base moving images received from the second information processing apparatus in the reproduction order specified by the reproduction order specification information.

  In one embodiment of the present invention, the reproduction scenario information further includes attribute setting information for setting an attribute of the plurality of base moving images, and generation and reproduction of the personalized moving image are performed according to the reproduction scenario information, It may be executed based on the plurality of base moving images received from the second information processing apparatus so as to reflect the attribute set by the attribute setting information.

  In one embodiment of the present invention, the program receives, from the first information processing apparatus, reproduction scenario generation information specification information for specifying reproduction scenario generation information for generating the reproduction scenario information. And transferring the reproduction scenario generation information identification information to the second information processing apparatus, wherein the second information processing apparatus specifies the reproduction scenario generation information based on the reproduction scenario generation information identification information. Further, receiving the reproduction scenario generation information from the second information processing apparatus, and further generating the reproduction scenario information based on the user information and the reproduction scenario generation information. May be performed by the processor unit.

  In one embodiment of the present invention, the program is to receive, from the first information processing apparatus, video specification information for specifying one or more base videos on which the personalized video is based. The moving image identification information does not include personal information of the user, and the moving image identification information is transferred to the second information processing apparatus, and the second information processing apparatus transmits the moving image Said processor, further performing: identifying said one or more base animations based on specific information; and receiving from said second information processing device said one or more base animations identified It may be done by the department.

  In one embodiment of the present invention, the computer system further includes a real time information provision device communicably connected to the user device, and the program receives real time information from the real time information provision device. The processor unit may further cause the processor unit to execute generation and reproduction of the personalized moving image based on the user information, the real time information, and the one or more base moving images. .

  In one embodiment of the present invention, the program receives real-time information identification information for identifying the real-time information from the first information processing apparatus, and the real-time information based on the real-time information identification information. The processor unit may be further requested to receive the real-time information from the real-time information providing device by requesting the providing device for the real-time information.

  In one embodiment of the present invention, the program transmits login information to the first information processing apparatus, and the first information processing apparatus succeeds in user authentication based on the login information. If the user authentication is successful, the user information is transmitted to the user device, and the user information is received from the first information processing apparatus. The execution may be performed by the processor unit.

  According to the present invention, a computer system for providing a personalized moving image, an information processing apparatus included in the computer system, a program executed in the information processing apparatus, and a program executed in a user apparatus included in the computer system It is possible to provide

FIG. 1A is a conceptual diagram for explaining a sales method. FIG. 1B is a diagram showing a screen 100 displayed on the user device. FIG. 1C is a diagram showing a screen 110 displayed on the user device. FIG. 1D is a diagram showing a screen 120 displayed on the user device. FIG. 1E is a diagram showing a screen 130 displayed on the user device. FIG. 1F is a diagram showing a screen 140 displayed on the user device. FIG. 1G is a diagram showing a screen 150 displayed on the user device. FIG. 2 is a diagram showing an example of a configuration of a computer system 200 for providing a personalized moving image. FIG. 3A is a diagram showing an example of the configuration of information stored in the user database unit 241. As shown in FIG. FIG. 3B is a diagram showing an example of the configuration of information stored in the service database unit 242. As shown in FIG. FIG. 3C is a diagram showing an example of the configuration of information stored in the moving image database unit 251. As shown in FIG. FIG. 3D is a diagram showing an example of the configuration of the information stored in the script database unit 252. As shown in FIG. FIG. 3E is a diagram showing an example of a configuration of information stored in the reproduction element database unit 253. As shown in FIG. FIG. 4A is a diagram illustrating an example of a flow of processing performed in a computer system 200 for providing a personalized moving image. FIG. 4B is a diagram illustrating another example of a flow of processing performed in computer system 200 for providing a personalized moving image. FIG. 5A is a diagram illustrating another example of the flow of processing performed in a computer system 200 for providing a personalized animation. FIG. 5B is a diagram showing another example of the flow of processing performed in the computer system 200 for providing a personalized moving image. FIG. 6A is a diagram showing an example of moving image reproduction page information 600a for displaying a moving image reproduction page. FIG. 6B is a diagram showing an example of moving image reproduction page information 600b for displaying a moving image reproduction page. FIG. 6C (a) is a diagram showing an example of a code 600c for transferring real-time information identification information. FIG. 6C (b) is a diagram showing an example of the real time information 600c '. FIG. 7 is a diagram showing an example of the reproduction control script 700. FIG. 7 is a diagram showing an example of the reproduction control script 700. FIG. 8 is a diagram showing an example of the reproduction scenario information 800. As shown in FIG. FIG. 9 is a diagram illustrating an example of a method of generating and playing back a personalized moving image. FIG. 10A is a diagram illustrating an example of a process of generating and playing back a personalized moving image based on one base moving image. FIG. 10B is a diagram illustrating an example of processing of generation and reproduction of a personalized moving image using reproduction scenario information. FIG. 11 is a diagram illustrating an example of the process of the reproduction element. FIG. 12 is a diagram showing an example of the configuration of a computer system 200 'for providing a personalized animation. FIG. 13 is a diagram showing an example of the configuration of a computer system 200 '' for providing a personalized moving image.

  Hereinafter, terms used in the present specification will be defined.

  "Personalized video" refers to a video customized for a particular individual according to the personal information of that particular individual. For example, a “personalized moving image” is a moving image in which personal information of a specific individual is reflected in the content, or information corresponding to the personal information of the specific individual (for example, information generated according to the personal information of a specific individual or It includes moving images etc. in which the content is the information acquired according to the personal information of a specific individual.

  "Personal information" means information about a specific individual. The personal information includes, for example, user ID, password, name, gender, date of birth, property, status, position, shopping tendency, past purchase history, past browsing history, past behavior history and the like. In the present specification, “personal information” is also referred to as “user information”.

  "Base video" refers to a video that is the basis for generating a personalized video.

  The “reproduction scenario” is one that defines how to reproduce a plurality of base moving images.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

1. New Sales Method Independent of Salesperson FIG. 1A shows a conceptual diagram for explaining the sales method. FIG. 1A (a) is a conceptual view showing a conventional sales method, and FIG. 1A (b) is a conceptual view showing a new sales method not dependent on a salesperson.

  As shown in FIG. 1A (a), in the past, sales were performed by salespersons 11 to 16 calling, e-mailing, and directly meeting customers 21 to 26, respectively. However, the salesman's sales methods are mostly based on experience and know-how, and there is a problem that it is difficult to explain so as to satisfy the customer unless a veteran salesman.

  As shown in FIG. 1A (b), in the present invention, by simply pressing the “moving image distribution button” on the side providing the moving images, personalized videos for the customers are simultaneously provided to each of the customers 21 to 26. By doing this, or by simply pressing the “moving image viewing button” on the side watching the moving image, sales are performed by individually providing personalized videos for the customers 21 to 26 to each of the customers 21 to 26. For example, the personalized video provided to each customer may be in addition to or in place of the personal content of the customer (e.g., the customer's name) reflected in the content of the video. According to the type of the video to be played (eg, by gender, age, membership level of the customer, etc.), the playback order of the plurality of videos when multiple videos are played, layout of the played videos, What changed at least 1 of the display modes (for example, the content of a text, the background color, pattern, decoration of a moving image, etc.) of the moving image to be reproduced may be used. Alternatively, the personalized video provided to each customer may reflect the contents according to the customer's personal information (for example, the customer's shopping tendency). Alternatively, the personalized video provided to each customer may be real-time information (i.e., information generated or acquired in sync with the time the customer viewed the personalized video) in a video customized for that customer ) May be reflected. As described above, by providing a customized animation for a particular customer as a personalized animation to that particular customer, it is possible to realize a salesperson-independent sales method. In this way, it is possible to realize a world where moving pictures work instead of salespeople.

2. User Interface for Receiving Provision of Personalized Video Hereinafter, an example of a user interface for receiving provision of personalized video will be described.

  FIG. 1B shows a screen 100 displayed on the user device. The screen 100 is an example of a screen (login screen) displayed for the user to access a website using the user device.

  In the example shown in FIG. 1B, the screen 100 includes a user ID input area 101 for inputting a customer number (user ID) of the user, a password input area 102 for inputting a password of the user, and the user selects And a login area 103 configured to be able to In the screen 100, after the user inputs the user number of the user in the user ID input area 101 and the password of the user in the password input area 102, the login process is executed by selecting the login area 103. It is possible to make the user device do this. Note that in order to execute the login process, the user ID and the password need to be registered in advance.

  If the user ID and password are not registered in advance, the screen for registering the user ID and password may be displayed instead of the screen 100 shown in FIG. 1B being displayed on the user device. . Thereby, the user who uses this website for the first time can perform the registration procedure of the user ID and the password first, and after the registration of the user ID and the password, it is possible to browse the screen shown in FIG. 1C described later. .

  FIG. 1C shows a screen 110 displayed on the user device. The screen 110 is an example of a screen transitioning from the screen 100 by the user inputting a user ID and a password on the screen 100 shown in FIG. 1B and selecting the login area 103. The screen 110 shown in FIG. 1C is an example of a screen when a user named “Takahashi” logs in.

  In the example shown in FIG. 1C, the screen 110 includes a moving image reproduction area 111 for reproducing a moving image, and a message display area 112 for displaying a message for the user. The video playback area 111 is configured to display a video thumbnail before starting playback of the video or at the time of playback interruption. The video thumbnails are configured to be selectable by the user. When the user selects a moving image thumbnail displayed in the moving image reproduction area 111 (e.g., when the user taps a reproduction button displayed at the center of the moving image thumbnail), reproduction of personalized moving image for the user is started. This allows the user to view his / her personalized video. In the example shown in FIG. 1C, in the message display area 112, a message “A video dedicated to Mr. Takahashi has been prepared” is displayed. This message is an example of a message directed to a user named "Takahashi". This message is not limited to the message shown in FIG. 1C. In the message display area 112, any message directed to the user can be displayed.

  In the example shown in FIG. 1C, the number of moving image thumbnails displayed in the moving image reproduction area 111 is one, but the present invention is not limited to this. For example, a plurality of moving image thumbnails may be displayed in the moving image reproduction area 111. Alternatively, if the video playback area 111 is configured to be scrollable or swipeable, another video thumbnail may be displayed by the user performing a scroll operation or swipe operation on the video playback area 111. It is also good.

  FIG. 1D shows a screen 120 displayed on the user device. The screen 120 is an example of a screen transitioning from the screen 110 by the user selecting a moving image thumbnail displayed in the moving image reproduction area 111 on the screen 110 of FIG. 1C.

  In the video playback area 111, a personalized video for the user is played back. In the example shown in FIG. 1D, in the video playback area 111, a personalized video with a message “Takahashi, thank you for always using it” is played. This message is an example of a message attached to a personalized video directed to a user named "Takahashi". This message is not limited to the message shown in FIG. 1D. In the video playback area 111, any personalized video with any message directed to the user can be displayed.

  As described above, in the moving image reproduction area 111, different personalized moving images can be reproduced for each logged-in user. This allows the user to view his / her personalized video. As a result, a user who has watched his / her personalized video is more likely to receive a greater impact than if he / she watched a uniform video. Therefore, when the content of the personalized video is an advertising video (for example, an advertising video such as a new product introduction), it can be said that the advertising appealing effect to the user who viewed the personalized video is large.

  FIG. 1E shows a screen 130 displayed on the user device. The screen 130 is an example of a screen transitioned from the screen 120 by continuing the reproduction of the personalized video. The screen 130 is an example of a screen on which a personalized video on which real-time information is reflected is reproduced.

  In the video playback area 111, a personalized video for the user is played back. In the example shown in FIG. 1E, a personalized video with a message of "Tomorrow is rainy. Humidity 80%. Hair disorder, you may be concerned. What about treatments?" Is being played. This message reflects real-time information on the weather "rain" and real-time information on the humidity "humidity 80%". This message is an example of a message attached to a personalized video directed to a user named "Takahashi". This message is not limited to the message shown in FIG. 1E. In the video playback area 111, any personalized video with any message in which any real time information is reflected can be displayed.

  As described above, in the moving image reproduction area 111, it is possible to reproduce a personalized moving image with a message in which real time information is reflected. This allows the user to view his / her personalized video in which the real-time information is reflected. As a result, when a user who has watched his / her personalized video reflecting real-time information views a personalized video that is not reflecting real-time information such as "How is the treatment?" It is more susceptible to impact than Therefore, when the content of the personalized video is an advertising video (for example, an advertising video such as a new product introduction), it can be said that the advertising appealing effect to the user who viewed the personalized video is large.

  Also, real-time information may be reflected not only in the message but also in the background of the personalized video. For example, real-time information on the weather “rain” may be reflected in the background of the personalized video to make it a personalized video with a pattern of rain using cold colors. Alternatively, real-time information on humidity may be reflected in the background of the personalized video, so that the number of rain patterns differs according to the humidity% value (for example, the higher the humidity% value, the more the rain pattern It may be a personalized animation with a pattern of rain).

  Furthermore, as shown in FIG. 1E, the user who is interested in hair care is a personalized video with the message “Today is rainy. Humidity 80%. Hair disorder, you care. How is your treatment?” For example, it may be provided to a user who has purchased hair care products in the past, a user who has browsed hair care articles in the past, a user who has used a hairdresser in the past, etc.). Good. In this manner, the advertisement appeal effect can be obtained by narrowing down users who provide personalized video (video advertisement) based on the user's personal information (for example, past purchase history, past browsing history, past action history, etc.) It is possible to raise further. This is an example of narrowing the distribution destination of the personalized video according to the personal information of the user.

  FIG. 1F shows a screen 140 displayed on the user device. The screen 140 is an example of a screen transitioning from the screen 130 by continuing the reproduction of the personalized video. The screen 140 is an example of a screen including an area for the user to input during reproduction of the personalized video or an area which can be selected by the user during reproduction of the personalized video.

  In the example shown in FIG. 1F, an area 141 for product A, an area 142 for product B, and an area 143 for product C are displayed in the moving image reproduction area 111 of the screen 140. Each of area 141 for product A, area 142 for product B, and area 143 for product C is configured to be selectable by the user. In the area 141 related to the product A, outline information (for example, a product name, a product image) indicating the product A is presented. The same applies to the area 142 for the product B and the area 143 for the product C. When the user selects area 141 for product A (eg, tapping area 141 for product A), a base animation for product A is played. The same applies to the area 142 for the product B and the area 143 for the product C. In the example shown in FIG. 1F, the number of areas displayed in the moving image reproduction area 111 of the screen 140 is three, but the present invention is not limited to this. The number of areas displayed in the moving image reproduction area 111 of the screen 140 may be one or more arbitrary numbers.

  FIG. 1G shows a screen 150 displayed on the user device. The screen 150 is an example of a screen transitioning from the screen 140 by the user selecting the area 141 related to the product A in the screen 140 shown in FIG. 1F.

  In the video playback area 111, a base video related to the product A is played back. In the example shown in FIG. 1G, a base moving image with a message “Product A moisturizes the hair and suppresses hair soaking” is being played back. This message is an example of a message introducing product A. This message is not limited to the message shown in FIG. 1G. In the video playback area 111, any base video with any message regarding the product A can be displayed. Also, in the video playback area 111, in addition to or in place of the message, any other detailed information for introducing the product A (eg, product name, product image, brand name, feature of the product) Can be displayed.

  Thus, the user viewed the personalized video by allowing the user to input during playback of the personalized video, or by allowing the user to select during playback of the personalized video It is possible to present the user with personalized animation in line with the user's interests and preferences at that time.

3. Computer System Configuration FIG. 2 shows an example of the configuration of a computer system 200 for providing personalized animation.

Computer system 200 may be provided with at least one user device 210 ₁ to 210 _N, a user information management device 220 that is configured to be able to provide the user information, the one or more base video And a moving image providing device 230 configured to be possible. Each of the at least one user device ₂₁₀ 1 to 210 _N, (e.g., the World Wide Web (World Wide Web: Use WWW)) via the Internet 260, the user information management device 220 and the video providing device 230 It is configured to be able to communicate with. Here, N is any integer of 1 or more. The user information management device 220 is connected to the first database unit 240. The moving image providing device 230 is connected to the second database unit 250.

Computer system 200 may further include a real time information provider 270 configured to be able to provide real time information. In this case, each of the at least one user device ₂₁₀ 1 to 210 _N, via the Internet 260, and is further configured to be capable of communicating real-time information providing apparatus 270.

Each of the at least one user device ₂₁₀ 1 to 210 _N, may be any type of terminal device configured to be connectable to 260 to the Internet. Each of the at least one user device 210 ₁ to 210 _N, a mobile phone, a smart phone, a tablet terminal, smart glass, is preferably a portable wireless terminal such as a smart watch terminals, not limited thereto. Each of the at least one user device ₂₁₀ 1 to 210 _N, a desktop PC, laptop PC, may be a personal computer such as a notebook PC.

User device 210 ₁ includes an interface unit 211 for controlling communications over the Internet 260, a processor unit 212 which includes one or more CPU (Central Processing Unit), and a memory portion 213. The configuration of the user apparatus ₂₁₀ 2 to 210 _N are the same as the configuration of the user device 210 _1, a description thereof will be omitted.

In the memory unit 213, in addition to a basic program such as an operation system (OS), a program (application program) for executing a process necessary to receive a service providing personalized video is installed. Here, it does not matter how the program is installed in the memory unit 213. For example, the program may be pre-installed in the memory unit 213. Alternatively, the program may be installed in the memory unit 213 by being downloaded via a network such as the Internet 260 or may be installed in the memory unit 213 via a storage medium such as an optical disk or USB. You may do so. The processor unit 212 reads a program stored in the memory unit 213 and executes the program. Accordingly, the user device 210 _1, can function as a client device constituting a part of a computer system 200.

Alternatively, the user device 210 ₁ can access the Web site using the Web browser built program or additional programs in the memory 213 is pre-installed. In this case, the user device 210 _1, without installing an application program in the memory unit 313, it is possible to use the service on the Web browser.

  The user information management device 220 includes an interface unit 221 that controls communication via the Internet 260, a processor unit 222 including one or more CPUs, and a memory unit 223. The hardware configuration of the user information management device 220 does not matter. The user information management device 220 can have any hardware configuration as long as its function can be realized.

  In the memory unit 223, in addition to a basic program such as an operation system (OS), a program (server program) for executing processing necessary to provide a personalized moving image is installed. The processor unit 222 reads a program stored in the memory unit 223 and executes the program. Thus, the user information management device 220 can function as a server device (management server) that constitutes a part of the computer system 200.

  A first database unit 240 is connected to the user information management device 220. The first database unit 240 includes a user database unit 241 and a service database unit 242.

Video providing apparatus 230 is configured such that capable of communicating with at least one user device ₂₁₀ 1 to 210 _N through the Internet 260. In a memory unit (not shown) of the moving picture providing device 230, a program (server for executing processing necessary to provide one or more base moving pictures in addition to a basic program such as an operating system (OS) Program is installed. The processor unit (not shown) of the moving image providing apparatus 230 reads a program stored in the memory unit and executes the program. Thus, the moving picture providing device 230 can function as a server device (distribution server) that constitutes a part of the computer system 200.

  A second database unit 250 is connected to the moving picture providing device 230. The second database unit 250 includes a moving image database unit 251, a script database unit 252, and a reproduction element database unit 253.

In the embodiment shown in FIG. 2, it is described that at least one user device 210 ₁ to 210 _N can communicate with the user information management device 220 and the video providing device 230 via the Internet 260, the present invention is It is not limited to this. It is also possible to use any type of network instead of the Internet 260. Further, in the embodiment shown in FIG. 2, a communication between at least one user device ₂₁₀ 1 to 210 _N and the user information management device 220, and at least one user device ₂₁₀ 1 to 210 _N and video providing device 230 And communication between them are realized via the same network, but the present invention is not limited thereto. And communication between the at least one user device ₂₁₀ 1 to 210 _N and the user information management device 220, the communication between at least one user device ₂₁₀ 1 to 210 _N and video providing device 230, the same network It may be implemented via, or may be implemented via different separate networks.

  Further, in the embodiment shown in FIG. 2, the first database unit 240 is provided outside the user information management device 220, but the form is not limited. For example, the first database unit 240 may be configured as a single external hard disk drive of the user information management device 220, or may be configured as storage on a cloud connected via a network. Alternatively, the first database unit 240 may be provided inside the user information management device 220. The configuration of the first database unit 240 is not limited to a specific hardware configuration. For example, the first database unit 240 may be configured with a single hardware component or may be configured with a plurality of hardware components. Furthermore, the configuration of each database unit included in the first database unit 240 is also not limited to a specific hardware configuration. For example, each database unit included in the first database unit 240 may also be configured with a single hardware component or may be configured with a plurality of hardware components.

  Similarly, in the embodiment shown in FIG. 2, the second database unit 250 is provided outside the moving picture providing device 230, but the form is not limited. For example, the second database unit 250 may be configured as a single external hard disk drive of the moving picture providing apparatus 230 or may be configured as storage on a cloud connected via a network. Alternatively, the second database unit 250 may be provided inside the moving picture providing device 230. The configuration of the second database unit 250 is not limited to a specific hardware configuration. For example, the second database unit 250 may be configured by a single hardware component or may be configured by a plurality of hardware components. Furthermore, the configuration of each database unit included in the second database unit 250 is also not limited to a specific hardware configuration. For example, each database unit included in the second database unit 250 may also be configured by a single hardware component or may be configured by a plurality of hardware components.

  FIG. 3A shows an example of the configuration of the information stored in the user database unit 241. As shown in FIG.

  The user database unit 241 stores information (user information) related to the user. The user information can be identified by information (eg, user ID) for identifying the user. The user database unit 241 further stores, for example, a password preset by the user, the user's name, gender, date of birth, address, telephone number, e-mail address, and portrait. Note that the user ID and password are considered to be registered because the user ID and password are stored in the user database unit 241.

  FIG. 3B illustrates an example of the configuration of information stored in the service database unit 242.

  The service database unit 242 stores information (service information) related to services provided by a company operating the user information management device 220. The service information is associated with information (for example, a user ID) for identifying the user. In the service database unit 242, for example, information indicating a card type, current points, billed amount for this month, and shopping habits is further stored. The service information is an example of personal information.

  FIG. 3C shows an example of the configuration of the information stored in the moving image database unit 251. As shown in FIG.

  The moving image database unit 251 stores information on moving images. The information on the moving picture can be identified by information (for example, a moving picture ID) for identifying the moving picture. The moving image database unit 251 further stores, for example, base moving images, image data, audio data, font data, color data, pattern data, and decoration data.

  FIG. 3D shows an example of the configuration of information stored in the script database unit 252.

  The script database unit 252 stores information on playback scenario generation information (for example, playback control script). Information on reproduction scenario generation information (for example, reproduction control script) can be identified by information for identifying reproduction control script (for example, script ID). The script database unit 252 further stores, for example, reproduction moving image configuration determination data and attribute determination data. The reproduction moving image configuration determination data and the attribute determination data are, for example, data described using a JavaScript (registered trademark) code or the like.

  FIG. 3E shows an example of the configuration of the information stored in the reproduction element database unit 253.

  The reproduction element database unit 253 stores information on reproduction elements. The information on the playback element can be identified by information (for example, playback element ID) for identifying the playback element. The reproduction element database unit 253 further stores, for example, a drawing color, a text font, an effect type, a display character string, a read character string, layout information, an image file link, and an audio file link.

4. Computer System Processing FIG. 4A shows an example of the flow of processing performed in computer system 200 for providing personalized animation. By executing the process shown in FIG. 4A, the user device can execute a process of generating and playing back a personalized moving image based on the user information and the base moving image. Each step shown in FIG. 4A will be described below.

Step S401: the user device 210 ₁ executes the processing of login requests. This process is, for example, the user device 210 ₁ is achieved by transmitting login information input to the user device 210 ₁ by the user (e.g., login ID and password) to the user information management device 220. Login information, for example, it is input through the user interface screen 100 shown in FIG. 1B to the user device 210 _1.

Step S402: The user information management device 220 executes the process of user authentication. This process is, for example, login information received from the user device 210 ₁ (e.g., user ID and password) whether or not the user information associated with is stored in the user database 241 of the first database 240 Achieved by determining. If the determination result is “Yes”, the user information management device 220 determines that the user authentication is successful, and the user information (for example, the user information shown in FIG. 3A) related to the login information is stored in the user database Acquired from the part 241. When the determination result is "No", the user information management device 220 determines that the user authentication has failed, and transmits the information indicating the failure to log in to the user device 210 _1.

  In step S402, user authentication processing may be performed using login information (for example, an encrypted character string, UUID) capable of identifying an individual and having difficulty in identifying an individual by a third party. Thereby, it is possible to omit the input operation of the login information by the user in step S401.

Step S403: The user information management device 220 transmits the user information acquired from the user database 241, and a moving image specifying information for specifying the base video on the user device 210 _1. The moving image identification information includes, for example, an address (for example, a URL) indicating the position of the base moving image stored in the moving image database unit 251. The user information management device 220, may be transmitted to the fixed moving image specifying information regardless the user information to the user apparatus 210 ₁ transmits a variable moving image specifying information to the user apparatus 210 ₁ in accordance with the user information You may do so. The user information and the moving image specifying information, separate may be transmitted to the user apparatus 210 ₁ separately in a data format, a user equipment together in a single data format (e.g., data format watch page information) 210 ₁ may be sent.

Step S404: the user device 210 ₁ executes the processing of moving image reproduction request detection. This process is, for example, the user device 210 _1, displays a screen for the user to input a moving image reproduction request, the user is achieved by detecting that it has entered a video playback request. For example, when the user selects a video thumbnails displayed in the video playback area 111 shown in the screen 110 shown in FIG. 1C, the user device 210 ₁ detects that the user has entered a video playback request.

Step S405: the user device 210 ₁ executes the processing of the base video providing request. This process is achieved, for example, by transferring the moving image identification information received from the user information management device 220 to the moving image providing device 230 in response to detecting that the user has input a moving image reproduction request.

  Step S406: The moving picture providing device 230 executes a process of specifying a base moving picture. This process is achieved, for example, by specifying the base moving image stored in the moving image database unit 251 in the second database unit 250 using the moving image identification information. In the case where the moving image identification information includes an address (for example, a URL) indicating the position of the base moving image stored in the moving image database unit 251, this process may use, for example, the moving image database using the address (for example, URL) This is achieved by specifying the position of the base moving image stored in the unit 251. The specified base moving image may be configured by a combination of video and audio, may be configured only by video, or may be configured only by audio.

Step S407: The moving picture providing device 230 executes a process of providing a base moving picture. This process is accomplished, for example, by providing a base video that is specified in step S406 to the user apparatus 210 _1.

Step S408: the user device 210 ₁ performs the user information provided by the user information management device 220, based on the base video provided from the video providing device 230, the process of generating and playing a personalized video.

  In the processing in step S408, for example, predetermined user information display plan information indicating in which position of layer D2 shown in FIG. 9 at which user information is to be displayed is encoded in advance in the base moving image, and the predetermined This is achieved by generating and playing back a personalized animation based on the user information and the base animation according to the user information display plan information of The details of this process will be described later with reference to, for example, FIG. 10A.

In the embodiment described with reference to FIG. 4A, but the user information is an example that is provided from the user information management device 220 to the user device 210 ₁ is described in step S403, the present invention is not limited thereto. Timing the user information is provided from the user information management device 220 to the user device 210 ₁ may be any timing before the step S403 and subsequent and step S408.

The processing by the user device 210 ₁ in step S408 may be performed in a streaming manner to continue to watch the video in parallel to download videos, the video after the completion of downloading the video It may be performed in a manner to reproduce.

  FIG. 4B illustrates another example of the flow of processing performed in computer system 200 for providing personalized animation. By executing the process shown in FIG. 4B, the user device can execute a process of generating and reproducing a personalized moving image based on the user information, the base moving image, and the real time information. Each step shown in FIG. 4B will be described below. Among the steps shown in FIG. 4B, the same steps as the steps shown in FIG. 4A are assigned the same step numbers as the step numbers shown in FIG. 4A, and the detailed description thereof will be omitted.

Step S401: the user device 210 ₁ executes the processing of login requests.

  Step S402: The user information management device 220 executes the process of user authentication.

Step S403 ': The user information management device 220 is a user device for the user information acquired from the user database unit 241, moving image identification information for identifying a base moving image, and real time information identification information for identifying real time information. 210 Send to ₁ The moving image identification information includes, for example, an address (for example, a URL) indicating the position of the base moving image stored in the moving image database unit 251. The real-time information identification information may be, for example, an address (for example, a URL) indicating a position of a web site (for example, a weather information web site) provided by the real-time information provision device 270 and information desired to be provided in real time (For example, "current weather", "current humidity", etc.). The user information management device 220, may be transmitted to the fixed moving image specifying information regardless the user information to the user apparatus 210 ₁ transmits a variable moving image specifying information to the user apparatus 210 ₁ in accordance with the user information You may do so. Similarly, the user information management device 220, may be transmitted to the fixed real-time information identification information regardless of the user information to the user device 210 _1, the user device real-time information identification information variable according to the user information 210 may be transmitted to _one. The user information and the moving image specifying information and real-time information identification information may be transmitted to the user apparatus 210 ₁ in separate data formats, together in a single data format (e.g., data format watch page information) it may be sent to the user device 210 _1, only the user information and the moving image specifying information is a single data format (e.g., data format watch page information) in (i.e., real-time information identification information by the user information and video specific information may be transmitted separately in the data format) to the user device 210 _1.

Step S404: the user device 210 ₁ executes the processing of moving image reproduction request detection.

Step S404'-1: user apparatus 210 ₁ executes the processing of real-time information provision request. This process is achieved, for example, by transferring the real-time information identification information received from the user information management device 220 to the real-time information provision device 270.

  Step S404'-2: The real time information provision device 270 executes the process of specifying real time information. This process is achieved, for example, by identifying real-time information to be reflected in the personalized animation using real-time information identification information. An address (URL) indicating the position of the weather information web site provided by the real time information provision device 270, and "current weather" as information that the real time information identification information wants to be provided in real time from the weather information web site This process is achieved, for example, by specifying the "current weather" and the "current humidity" as the information to be provided in real time from the weather information web site, if the "current humidity" is included. .

Step S404'-3: The real time information provision device 270 executes the process of providing real time information. This process is accomplished, for example, by providing real-time information specified in step S404'-2 to the user device 210 _1. An address (URL) indicating the position of the weather information web site provided by the real time information provision device 270, and "current weather" as information that the real time information identification information wants to be provided in real time from the weather information web site when containing the current humidity "and is provided the process, for example," current weather "=" rain "," the current humidity "= information indicating" 80% "is the user apparatus 210 ₁ as a real-time information Is achieved by

Step S405: the user device 210 ₁ executes the processing of the base video providing request.

  Step S406: The moving picture providing device 230 executes a process of specifying a base moving picture.

  Step S407: The moving picture providing device 230 executes a process of providing a base moving picture.

Step S408 ': The user device 210 _1, based on the user information provided from the user information management device 220, the base video provided from the video providing device 230, and real-time information provided from the real-time information providing apparatus 270 Execute processing to generate and play personalized videos. This process is achieved, for example, by reflecting the real-time information in the personalized moving image generated and reproduced in the process of step S408 described above.

In the embodiment described with reference to FIG. 4B, an example in which is provided from the user information management device 220 to the user device 210 ₁ is described in the user information step S403 ', the present invention is not limited thereto . Timing the user information is provided from the user information management device 220 to the user device 210 ₁ may be any timing before the step S403 'after and step S408'.

  Also, in the embodiment described with reference to FIG. 4B, steps S404'-1 to S404'-3 are described as being performed after step S404 and before timing of step S405. The present invention is not limited to this. Steps S404'-1 to S404'-3 may be performed at any timing after step S404 and before step S409. That is, a series of processes (steps S404'-1 to S404'-3) for requesting provision of real-time information and a series of processes (steps S405 to S408) for requesting provision of a base moving image are parallel in time. Alternatively, a series of processes requiring provision of base animation may be performed after a series of processes requiring provision of real time information.

FIG. 5A shows another example of the flow of processing performed in computer system 200 for providing personalized animation. By executing the processing shown in FIG. 5A, the user device 210 _1, based on the reproduction scenario information and a plurality of base video, it is possible to execute a process of generating and playing a personalized video. Each step shown in FIG. 5A will be described below.

Step S501: the user device 210 ₁ executes the processing of login requests. Since this step is the same as step S401 shown in FIG. 4A, the detailed description thereof is omitted.

  Step S502: The user information management device 220 executes the process of user authentication. Since this step is the same as step S402 shown in FIG. 4A, the detailed description thereof is omitted.

Step S 503: The reproduction scenario for specifying the reproduction scenario generation information for generating the reproduction scenario information indicating the reproduction scenario of the plurality of base moving images and the user information acquired from the user database unit 241 and the user information management device 220 and transmits the generated information specifying information to the user apparatus 210 _1. The reproduction scenario generation information specification information includes, for example, an address (for example, a URL) indicating the position of the reproduction scenario generation information stored in the script database unit 252. The user information management device 220, may be transmitted to a fixed reproduction scenario generation information identification information regardless of the user information to the user device 210 _1, the user reproduction scenario generation information specifying information variable according to the user information it may be transmitted to the apparatus 210 _1. The user information and playback scenario generation information identification information may be sent separate separately in the data format to the user apparatus 210 _1, together in a single data format (e.g., data format watch page information) it may be transmitted to the user apparatus 210 ₁ to.

Step S504: the user device 210 ₁ executes the processing of moving image reproduction request detection. Since this step is the same as step S404 shown in FIG. 4A, the detailed description thereof is omitted.

Step S505: the user device 210 ₁ performs the processing of reproducing the scenario generation information providing request. This process is achieved, for example, by transferring the reproduction scenario generation information identification information received from the user information management device 220 to the moving image providing device 230 in response to detection that the user has input a moving image reproduction request. Be done.

  Step S506: The moving picture providing device 230 executes a process of specifying reproduction scenario generation information. This process is achieved, for example, by specifying the reproduction scenario generation information stored in the script database unit 252 in the second database unit 250 using the reproduction scenario generation information specification information. For example, when the reproduction scenario generation information specification information is a moving image reproduction control script described with reference to FIG. 7, this process specifies, for example, a moving image reproduction control script stored in the script database unit 252. Is achieved by Note that an example of the reproduction scenario generation information is a moving image reproduction control script (however, except for real-time information identification information) described with reference to FIG. 7, but is not limited thereto. The specified base moving image may be configured by a combination of video and audio, may be configured only by video, or may be configured only by audio.

Step S507: The moving picture providing device 230 executes a process of providing reproduction scenario generation information. This process is accomplished, for example, by providing a reproduction scenario generation information specified in step S506 to the user apparatus 210 _1.

Step S508: the user device 210 _1, the reproduction scenario and the user information provided by the user information management device 220, based on the reproduction scenario generation information provided from the video providing device 230, shows a reproduction scenario of the plurality of base videos Execute processing to generate information. The reproduction scenario information at least includes moving image specifying information for specifying a plurality of base moving images. The reproduction scenario information includes reproduction order specification information for specifying the reproduction order of the plurality of base moving images, and attribute setting for setting attributes of the plurality of base moving images (for example, background color, pattern, decoration of the moving image) And may further include information. With this reproduction scenario information, what kind of animation is provided to the user as a personalized animation, what kind of animation is the animation in which the base animation is reproduced in what kind of playback order, and what kind of layout It is possible to control whether it is a moving image to be displayed or in what display mode it is displayed.

Step S509: the user device 210 _1, based on the reproduction scenario information, it executes the processing of a plurality of base video providing request. This process is achieved, for example, by transmitting the moving picture specifying information included in the reproduction scenario information to the moving picture providing device 230.

  Step S510: The moving picture providing device 230 executes a plurality of base moving picture identification processes. This process is achieved, for example, by specifying a plurality of base moving images stored in the moving image database unit 251 in the second database unit 250 using the moving image identification information. In the case where the moving picture identification information includes an address (for example, a URL) indicating the positions of a plurality of base moving pictures stored in the moving picture database unit 251, this process uses, for example, the address (for example, a URL) This is achieved by specifying the positions of a plurality of base moving images stored in the moving image database unit 251. The plurality of base moving images to be identified may be configured by a combination of video and audio, may be configured only by video, or may be configured only by audio.

Step S511: The moving image providing device 230 executes a plurality of base moving image providing processes. This process is accomplished, for example, by providing a plurality of base videos specified in step S510 to the user apparatus 210 _1. In the present embodiment, the provided plurality of base videos may include videos common to all users and videos for specific users (e.g., videos for men and videos for gold card holders). It may be good or may include only the animation for a specific user.

Step S512: the user device 210 ₁ in accordance with the reproduction scenario information generated by user device 210 _1, based on the plurality of base videos provided from moving picture providing apparatus 230 executes a process of generating and playing a personalized video . Details of this process will be described later with reference to, for example, FIGS. 10B and 11.

In the embodiment described with reference to FIG. 5A, although the user information is an example that is provided from the user information management device 220 to the user device 210 ₁ is described in step S503, the present invention is not limited thereto. Timing the user information is provided from the user information management device 220 to the user device 210 ₁ may be any timing before the step S503 and subsequent and step S508.

FIG. 5B illustrates another example of the flow of processing performed in computer system 200 for providing personalized animation. By executing the processing shown in FIG. 5B, the user device 210 _1, based on the reproduction scenario information and a plurality of base video and real-time information, can execute a process of generating and playing a personalized video is there. Each step shown in FIG. 5B will be described below. Among the steps shown in FIG. 5B, the same steps as the steps shown in FIG. 5A are assigned the same step numbers as the step numbers shown in FIG. 5A, and the detailed description thereof will be omitted.

Step S501: the user device 210 ₁ executes the processing of login requests.

  Step S502: The user information management device 220 executes the process of user authentication.

Step S 503 ′: The user information management device 220 specifies the user information acquired from the user database unit 241 and reproduction scenario generation information for generating reproduction scenario information indicating a plurality of base animation reproduction scenarios. sending a scenario generation information specifying information, and real-time information identification information for identifying the real-time information to the user apparatus 210 _1. The reproduction scenario generation information specification information includes, for example, an address (for example, a URL) indicating the position of the reproduction scenario generation information stored in the script database unit 252. The user information management device 220, may be transmitted to a fixed reproduction scenario generation information identification information regardless of the user information to the user device 210 _1, the user reproduction scenario generation information specifying information variable according to the user information it may be transmitted to the apparatus 210 _1. The user user information and playback scenario generation information identification information may be sent to the user device 210 ₁ in separate data formats, together in a single data format (e.g., data format watch page information) it may be transmitted to the apparatus 210 _1.

Step S504: the user device 210 ₁ executes the processing of moving image reproduction request detection.

Step S505: the user device 210 ₁ performs the processing of reproducing the scenario generation information providing request.

  Step S506: The moving picture providing device 230 executes a process of specifying reproduction scenario generation information. Note that an example of the reproduction scenario generation information is a moving image reproduction control script described with reference to FIG.

  Step S507: The moving picture providing device 230 executes a process of providing reproduction scenario generation information.

The reproduction scenario generation information referenced to explain Figure 7, because it contains code for transferring real-time information identification information, the user device 210 ₁ receives a reproduction scenario generation information from the moving picture providing apparatus 230 Then, it becomes possible to request provision of real time information (for example, it becomes possible to transfer the address information included in the user information, the "current weather" and the "current humidity" as real time information specifying information). Here, the real-time information specification information includes, for example, a part of the user information (for example, address information included in the user information) and the position of the web site (for example, the weather information web site) provided by the real-time It may include an address (e.g., a URL) to be shown and information (e.g., "current weather", "current humidity", etc.) desired to be provided in real time from the website. Also, in the embodiment described with reference to FIG. 7, code dependent on user information is used, but the present invention is not limited thereto. Similar to the reproduction scenario generation information identification information by the moving image providing apparatus 230 transmits the fixed code regardless the user information to the user device 210 _1, be realized in real time information identification information of the user information-independent good to, by moving providing apparatus 230 transmits variable code to the user device 210 ₁ in accordance with the user information, may be realized in real time information identification information of the user information-dependent.

Step S507'-1: user apparatus 210 ₁ executes the processing of real-time information provision request. This process is achieved, for example, by transferring the real-time information identification information received from the user information management device 220 to the real-time information provision device 270.

  Step S507'-2: The real time information provision device 270 executes a process of specifying real time information. This process is achieved, for example, by identifying real-time information to be reflected in the personalized animation using real-time information identification information. An address (URL) indicating the position of the weather information web site provided by the real time information provision device 270, and "current weather" as information that the real time information identification information wants to be provided in real time from the weather information web site This process is achieved, for example, by specifying the "current weather" and the "current humidity" as the information to be provided in real time from the weather information web site, if the "current humidity" is included. .

Step S507'-3: The real time information provision device 270 executes a process of providing real time information. This process is accomplished, for example, by providing real-time information specified in step S504'-2 to the user device 210 _1. An address (URL) indicating the position of the weather information web site provided by the real time information provision device 270, and "current weather" as information that the real time information identification information wants to be provided in real time from the weather information web site when containing the current humidity "and is provided the process, for example," current weather "=" rain "," the current humidity "= information indicating" 80% "is the user apparatus 210 ₁ as a real-time information Is achieved by

Step S508: the user device 210 _1, the reproduction scenario and the user information provided by the user information management device 220, based on the reproduction scenario generation information provided from the video providing device 230, shows a reproduction scenario of the plurality of base videos Execute processing to generate information.

Step S509: the user device 210 _1, based on the reproduction scenario information, it executes the processing of a plurality of base video providing request.

  Step S510: The moving picture providing device 230 executes a plurality of base moving picture identification processes.

  Step S511: The moving image providing device 230 executes a plurality of base moving image providing processes.

Step S 512 ′: The user device 210 ₁ generates a plurality of base moving images provided by the moving image providing device 230 according to the reproduction scenario information generated by the user device 210 ₁ and the real time information provided by the real time information providing device 270. Based on the process of generating and playing a personalized video. This process is achieved, for example, by reflecting the real-time information in the personalized moving image generated and reproduced in the process of step S512 described above.

In the embodiment described above, the user device 210 ₁ is to use real-time information only in step S512 ', the present invention is not limited thereto. For example, instead of the step S508, the Step S508 ', the user device 210 ₁ includes a user information provided from the user information management device 220, a reproduction scenario generation information provided from the video providing device 230, real-time information providing apparatus A process of generating reproduction scenario information indicating a plurality of base animation reproduction scenarios may be executed based on the real-time information provided from 270. Thus, the user device 210 _1, the moving picture providing apparatus 230, a plurality of base video real-time information is reflected (e.g., when the real-time information is information related to "rain" is the pattern of rain are reflected in the background (A plurality of base animations) can be provided.

In the above-described embodiment, an example is described in which a code for transferring real-time information identification information is included in the reproduction scenario generation information, but the present invention is not limited to this. Similar to the embodiment described with reference to FIG. 4B, in step S503 ′ of FIG. 5B, the user information management device 220 transfers real-time information identification information together with user information and reproduction scenario generation information identification information. it may provide the code to the user device 210 _1.

  As described above, since the user information is not provided to the moving image providing apparatus 230, it is possible to prevent useless user information leakage and improve security. In addition, personal information (eg, user attributes (eg, male or female, gold card holder or silver card holder, or bronze card holder)) when generating and playing back a personalized video using playback scenario information It is possible to provide different personalized videos depending on Furthermore, when personalized video is generated and played back by reflecting real-time information, the personal information and real-time information combine to become more user-oriented video, so the user is more appealing. It becomes a thing. Furthermore, by allowing the user's selection / input to the personalized video during reproduction of the personalized video, the personalization is dependent not only on the user's personal information but also on the user's current taste preference It is possible to realize video presentation.

In the embodiment described with reference to FIG. 5B, although the examples provided by the user information management device 220 to the user device 210 ₁ is described in the user information step S503 ', the present invention is not limited thereto . Timing the user information is provided from the user information management device 220 to the user device 210 ₁ may be any timing before the step S503 'after and step S508.

Also, in the embodiment described above, the real-time information provision device 270 has been described as providing a website, but the present invention is not limited to this. Real-time information providing apparatus 270, as long as it is possible to achieve the function of providing real time information to the user device 210 _1, it is possible to have any configuration. That is, the real time information provision device 270 can be realized by any hardware and / or any software. Further, in the above embodiment, real-time information is outside (i.e., real-time information providing apparatus 270) of the user device 210 ₁ is provided from the user device 210 _1, the present invention is not limited thereto. Real-time information, the internal user device 210 ₁ (e.g., memory unit 213) may be provided from.

FIG. 6A shows an example of moving image reproduction page information 600a for displaying a moving image reproduction page. The moving image reproduction page information 600 a is generated by the user information management device 220. Watch page information 600a may, for example, in step S403 of FIG. 4A, is used to transmit both the user information and the moving image specifying information to the user apparatus 210 _1.

  In the example shown in FIG. 6A, the moving image reproduction page information 600 a includes the moving image identification information described in the iframe tag 610 and the user information described in the script tag 620. In the example shown in FIG. 6A, the moving image reproduction page information 600a is formed of an HTML file described in HTML (Hyper Text Markup Language).

  The description by the iframe tag 610 shown in FIG. 6A represents the moving image reproduction area 111 described with reference to FIG. 1C. In the example shown in FIG. 6A, the URL of the moving image of the moving image providing company's domain (moving image providing device 230) is specified in the src attribute of the iframe tag 610. The URL of this moving image is associated with the above-described moving image ID.

  User information is embedded in the script tag 620 shown in FIG. 6A. In the example shown in FIG. 6A, the user information includes the user ID, the name, the card type, the billed month, the billed amount this month, and the current point, but the present invention is not limited thereto. The user information embedded in the script tag 620 may also include gender, date of birth, shopping habits, and the like. In the example shown in FIG. 6A, user information is described in JavaScript (JavaScript Object Notation) format using JavaScript code. For example, a secure cross domain communication enabled window that can be used with JavaScript of HTML 5 or later. By sending data directly to the script tag part 620 using the postMessage method, it is possible to pass data between JavaScript codes of web pages in different domains within the browser without sending data outside the device. is there. Also, if the page in which the iframe tag 610 is embedded (parent page) and the domain of the page (child page) displayed in the iframe are different (ie, in the case of cross domain), the parent page side from the child page side By making the information inaccessible directly, the risk of unintended leakage of personal information on the side of the user information management device 220 can be avoided.

FIG. 6B shows an example of moving image reproduction page information 600b for displaying a moving image reproduction page. The moving image reproduction page information 600 b is generated in the user information management device 220. Watch page information 600b is used, for example, to transmit both the user information and the moving image specifying information to the user apparatus 210 ₁ in step S403 'in Figure 4B.

  In the example shown in FIG. 6B, the moving image reproduction page information 600b includes the moving image identification information described in the iframe tag 610 and the user information described in the script tag 620 '. In the example illustrated in FIG. 6B, the moving image reproduction page information 600b is formed of an HTML file described in HTML (Hyper Text Markup Language), as in the case of the moving image reproduction page information 600a in FIG. 6A.

  The iframe tag 610 shown in FIG. 6B is the same as the iframe tag 610 shown in FIG. 6A, so a detailed description thereof is omitted here.

  User information is embedded in the moving image reproduction page information 600b shown in FIG. 6B. In the example shown in FIG. 6B, the user information includes user ID, name, gender, address, recommended item 1, recommended item 2, recommended item 3, but the present invention is not limited to these. The address information included in the user information of the moving image reproduction page information 600b can be used as real-time information identification information, for example, in order to acquire real-time information, as described in more detail later. The user information included in the video playback page information 600b is described in JavaScript (JavaScript Object Notation) format using JavaScript code, but since this is the same as the video playback page information 600a, the detailed description will be made here. Omit.

FIG. 6C (a) shows an example of a code 600c for transferring real-time information identification information. The code 600c shown in FIG. 6C (a) is generated in the user information management device 220. Code 600c, for example, in step S403 'in FIG. 4B, are sent separately to the user apparatus 210 ₁ includes a watch page information 600b shown in Figure 6B. Alternatively, the code 600c is incorporated into the watch page information 600b, and the user information and the moving image specifying information and the real-time information identification information may be allowed to be transmitted to the integrally user device 210 _1.

  In the example shown in FIG. 6C (a), the real-time information is the current weather and the current humidity, and the code 600c contains user_data. A code for generating a comment (reproduction element) “Today is 〇. Humidity □□.” is described using d3 (that is, the address information included in the user information of the moving image reproduction page information 600b shown in FIG. 6B) ing. Therefore, in the example shown in FIG. 6C (a), the address information and the "current weather" and the "current humidity" are real-time information identification information. Note that the weather (eg, sunny, cloudy, rain, snow, etc.) is substituted for 〇, and the humidity (eg, any numerical value such as 0%, 10%, 20%, etc.) is substituted for □□. Ru.

FIG. 6C (b) shows an example of real-time information 600c '. Real-time information 600c shown in FIG. 6C (b) 'is the real-time information when the user apparatus 210 ₁ acquires the weather and humidity as a real-time information using the code 600c shown in FIG. 6C (a).

In the example shown in FIG. 6C (b), the real-time information 600c 'is that the weather is "rain" and the humidity is "80%". User device 210 ₁ receives this real-time information 600c 'from the real-time information providing apparatus 270, as shown in FIG. 1E "weather rain. Humidity of 80%." That can be generated comment (reproduction element) It is.

  In the example described with reference to FIG. 6C (a), it has been described that real-time information is acquired using address information included in user information as real-time information identification information, but the present invention is limited thereto I will not. Real-time information can be acquired using arbitrary information included in user information as real-time information identification information. Also, in the example described with reference to FIG. 6C (a), the current weather and the current humidity are described as an example of real-time information, but the present invention is not limited thereto. Real time information may be any information that may be generated or obtained in real time.

Incidentally, watch page information used for transmitting both user information and playback scenario generation information identification information to the user apparatus 210 ₁ in step S503 of FIG. 5A, except that the use of moving image specifying information, videos of FIG 6A Similar to the reproduction page information 600 a, an example of the description of the reproduction scenario generation information specifying information is the reproduction scenario generation information of the moving image providing company's domain (the moving image providing device 230) specified in the src attribute of the iframe tag 610. It is a URL. The URL of the reproduction scenario generation information is associated with the script ID described above. Further, the user information and playback scenario watch page information used to transmit the generated information specifying information and real-time information identification information to the user apparatus 210 _1, moving image specifying information and real-time information identification information in step S503 'in FIG. 5B Similar to the moving image reproduction page information 600a of FIG. 6A except for the use, an example of the description of the reproduction scenario generation information specification information is the reproduction scenario generation information specification information in the moving image reproduction page information of step S503 of FIG. 5A. Similar to the description, an example of the description of the real-time information identification information is the same as the description of the real-time information identification information in FIG. 7 described later.

The user device 210 ₁ is provided with a web browser that is constructed by the program by the processor unit 212 is performed (not shown) and a video player (reproduction means) (not shown), personalized video video player It may be generated and regenerated above. In this case, the user device 210 _1, the user information management device watch page information 600a from 220 is provided, may be activated to video player on a web browser according iframe tags 610 of watch page information 600a . Incidentally, the video player is assumed to be implemented as a web page written in HTML and JavaScript running within a web browser of the user device 210 _1. That is, video player, and executes the video playback process by the processor unit 212 of the user device 210 ₁ is realized by executing a program. In addition, the video player performs processing related to video playback that does not depend on video playback content (for example, reception processing of user information, loading and execution of a video playback control script, display of a video playback screen, playback control operation by a user (play start or stop Etc.) may be configured to execute. Incidentally, video player, instead of a web browser, may be configured to operate within a web browser module (WebView) embedded in the application software running on the user device 210 _1.

  FIG. 7 shows an example of the reproduction control script 700. As described above, the reproduction control script 700 is an example of reproduction scenario generation information. The reproduction control script 700 is used to generate reproduction scenario information, for example, in step S508 of FIG. 5A.

In the example shown in FIG. 7, reproduction control script 700 is a program executed on the user device 210 _1. The playback control script 700 includes playback video configuration determination information 710 for determining the configuration of a video to be played back based on user information, and attribute determination information 720 for determining an attribute of user information based on user information. Including. The playback control script 700 also includes a code 730 for transferring real-time information identification information. This code 730 has the same configuration as the code 600c described with reference to FIG. 6C (a).

  In the example shown in FIG. 7, the reproduction moving picture configuration determination information 710 is information of a moving picture (file name “A. mp 4”, moving picture length 10) of moving picture ID “A” as the first moving picture common to all users. , The second video that changes according to whether the user is male or female (A video for male is video ID “B” (file name “B.mp4”, video length 20), a video for female is video ID “ C "(image name" C. mp 4 ", moving image length 10)) and This allows the second video to be changed depending on whether the user is male or female. In addition, in the reproduction moving image configuration determination information 710, the third moving image (the first area (for example, the first selectable area 141) that changes according to the input from the user during reproduction of the personalized moving image is selected If the moving image ID “D” is selected, the second region (eg, the second selectable region 142) is selected, the moving image ID “E” moving image, the third region (eg, When the third selectable area 143) is selected, the information of the moving image ID "F" may further be included. Thus, it is possible to change the third moving image according to the input from the user playing back. Note that the information on the moving image included in the reproduction moving image configuration determination information 710 is not limited to these.

  Further, in the example shown in FIG. 7, the attribute determination information 720 is configured such that the background color, pattern, and decoration of each moving image can be changed based on the user information. Furthermore, the attribute determination information 720 may be configured to change the background color, pattern, and decoration of each moving image based on real-time information.

  Although an example in which the second moving image is different depending on the gender of the user has been described, the present invention is not limited to this. The second moving image may be different depending on any information included in the user information.

  Also, although the first example has described the common moving image, the second the user information dependent moving image, and the third the user input dependent moving image, the present invention is not limited thereto. The personalized animation may be composed of any combination of common animation and / or user information dependent animation and / or user input dependent animation.

  Also, in the embodiment shown in FIG. 7, the order of moving images to be reproduced is predetermined, but the present invention is not limited thereto. The reproduction moving image configuration determination information 710 may be configured such that the order of moving images to be reproduced can be changed by user information and / or input from the user.

  The attribute determination information 720 is linked to data included in the script tag 620 shown in FIG. 6A or 6B. For example, the display character string of the attribute determination information 720 is linked to “d1” of the script tag 620 shown in FIG. 6A. Thus, when “d1” of the script tag 620 shown in FIG. 6A is “Takahashi”, user information “Takahashi” is reflected in the display character string of the attribute determination information 720. Also, for example, the drawing color of the attribute determination information 720 is linked to “d2” of the script tag 620 ′ shown in FIG. 6B. Thus, when "d2" of the script tag 620 shown in FIG. 6A is "gold" or when "d2" of the script tag 620 'shown in FIG. 6B is "female", the attribute determination is made. The "gold" color is reflected in the drawing color of the information 720.

  Furthermore, in the example shown in FIG. 7, an example is described in which the generation of reproduction scenario information is realized by dividing the case by using “if” in the reproduction moving image configuration determination information 710 of the reproduction control script 700. The present invention is not limited to this. Reproduction scenario information may be generated in any manner. For example, generation of reproduction scenario information may be realized by performing case division using a random number in the reproduction control script 700.

  FIG. 8 shows an example of the reproduction scenario information 800. The reproduction scenario information 800 is generated, for example, in step S508 of FIG. 5A.

  In the example shown in FIG. 8, the reproduction scenario information 800 includes reproduction moving image information 810 in which a list of moving images to be reproduced is shown, and attribute setting information 820 for setting an attribute of user information. In the example shown in FIG. 8, the reproduction scenario information 800 is described in JSON format. The personalized moving image is reproduced as described in the reproduction moving image information 810 and the attribute setting information 820 according to the reproduction scenario information 800.

  In the example illustrated in FIG. 8, the playback video information 810 includes video ID “A”, “B”, “D”, “E”, “E” as video specification information for specifying a plurality of base videos to be reproduced. As the reproduction order specifying information for specifying the reproduction order of a plurality of base moving pictures to be reproduced including “F”, “first moving picture = moving picture ID“ A ”, second moving picture = moving picture ID“ B ”, 3 The information of the second moving image = moving image ID “D” or moving image ID “E” or moving image ID “F” is included.

  The attribute setting information 820 includes a reproduction element ID, a moving image ID of the target moving image, a start time of the target moving image, an end time of the target moving image, a reproduction element type, various parameters of the reproduction element (display character string, read character string, layout information, image File name, audio file name, font specification, drawing color, effect type, link destination URL). In the example shown in FIG. 8, the attribute setting information 820 includes a character string “Takahashi-like” in the text display during the playback position 1 to 9 seconds of the moving image ID “A” (x, y, w, h) = The left-aligned display is shown in the range of (240, 108, 340, 45). The font style is bold, the font size is 45 px, the font type is sans-serif, the drawing color is black, and the display effect is faded. It indicates to do in and out. In addition, when the real time information is reflected in the personalized video, the attribute setting information 820 includes various parameters of the real time information (display character string, read character string, layout information, image file name, audio file name, font specification, drawing color , Effect type) may be further included.

  FIG. 9 shows an example of a method for generating and playing back a personalized moving image.

  In the personalized animation of the present invention, there are two layers, and a personalized animation D3 is presented to the user by overlapping and synchronizing and displaying the layers. The moving image provided from the moving image providing device 230 is displayed on one layer D1, and the user information provided from the user information management device 220 is displayed on the other layer D2. If the real time information is reflected in the personalized video, the real time information may be displayed on the layer D2. The layer D2 may use HTML canvas tags, or may use HTML tags to enable button input and text input.

FIG. 10A shows an example of a process of generating and playing back a personalized moving image based on one base moving image. This process is an example of the process executed in step S408 of FIG. 4A. This process is performed, for example, by the processor unit 212 included in the user device 210 _1. Note that, as described above with reference to FIG. 4A, predetermined user information display plan information indicating in which position of the layer D2 shown in FIG. It shall be done. Each step shown in FIG. 10A will be described below.

  Step SA1001: The current reproduction position of the reproduction moving image is acquired. For example, immediately after the start of the playback of the personalized video, the playback time of the playback video is acquired from 0 seconds to several seconds (for example, 1 second, 2 seconds, 3 seconds, 5 seconds, 10 seconds).

  Step SA1002: One piece of user information is acquired. The acquired user information is one of the user information provided by the user information providing device 220.

  Step SA1003: It is determined whether or not the reproduction position of the current reproduction moving image is included from the start time to the end time of the acquired user information. If the determination result is "Yes", the process proceeds to step SA1004, and if the determination result is "No", the process proceeds to step SA1005.

  Step SA1004: Processing of the acquired user information is executed according to predetermined user information display plan information encoded in advance in the base moving image. For example, if the predetermined user information display plan information is to display "[d1] like thank you for always using" until 1 second to 4 seconds of playback start, "Takahashi" of the acquired user information By applying [d1] to [d1], processing of the acquired user information in accordance with predetermined user information display plan information is achieved.

  Step SA1005: It is determined whether the next reproduction element is present. If the determination result is "Yes", the process returns to step SA1002, and if the determination result is "No", the process ends (normally ends).

  In the embodiment shown in FIG. 4B, it is necessary to reflect real time information in the personalized moving image of the embodiment of FIG. 4A, but in steps SA1001 to SA1005 of FIG. 10A, the real time information is handled like user information. Thus, processing of generation and reproduction of personalized video reflecting real-time information is achieved.

FIG. 10B illustrates an example of processing of generation and reproduction of personalized video using reproduction scenario information. This process is an example of the process executed in step S512 of FIG. 5A. This process is performed, for example, by the processor unit 212 included in the user device 210 _1. Hereinafter, each step shown in FIG. 10B will be described.

  Step SB1001: The current reproduction position of the reproduction moving image is acquired. For example, immediately after the start of the playback of the personalized video, the playback time of the playback video is acquired from 0 seconds to several seconds (for example, 1 second, 2 seconds, 3 seconds, 5 seconds, 10 seconds).

  Step SB1002: One reproduction element is acquired from reproduction scenario information. The reproduction element to be acquired is one of the reproduction elements identified by the reproduction element ID included in the attribute setting information 820.

  Step SB1003: It is determined whether the reproduction position of the current reproduction moving image is included or not from the start time to the end time of the acquired reproduction element. If the determination result is "Yes", the process proceeds to step SB1004, and if the determination result is "No", the process proceeds to step SB1005.

  Step SB1004: In accordance with the information set in the attribute setting information 820, processing of the acquired reproduction element is performed.

  Step SB1005: It is determined whether the next reproduction element is present. If the determination result is "Yes", the process returns to step SB1002, and if the determination result is "No", the process proceeds to step SB1006.

  By repeating the series of processes in steps SB1002 to SB1005 the same number of times as the frame rate of the playback moving image in one second, the processing of each playback element is performed in synchronization with the playback moving image.

  Step SB1006: It is determined whether there is a next reproduced moving image. If the determination result is "Yes", the process returns to step SB1001, and if the determination result is "No", the process ends (normally ends).

FIG. 11 shows an example of the process of the reproduction element. This process is an example of the process executed in step S512 of FIG. 5A. This process is performed, for example, by the processor unit 212 included in the user device 210 _1. Hereinafter, each step shown in FIG. 11 will be described.

  Step 1101: The type of reproduction element is identified. If the type of playback element is identified as "text", the process proceeds to step S1102, and if the type of playback element is identified as "image", the process proceeds to step S1103. If the type of reproduction element is identified as "voice", the process proceeds to step S1104. If the type of reproduction element is identified as "text utterance", the process proceeds to step S1105 If the type of reproduction element is identified as "button", the process proceeds to step S1106. If the type of reproduction element is identified as "text input", the process proceeds to step S1107. move on.

  Step S1102: A process of displaying text is executed.

  Step S1103: A process of displaying an image is performed.

  Step S1104: A process of reproducing voice is executed.

  Step S1105: A process of uttering text is executed.

  Step S1106: A process of displaying a button is executed.

  Step S1107: A process of displaying a text input unit is executed.

  In the example shown in FIG. 11, an example of executing processing of each element type of text, image, voice, text utterance, button, and text input has been described, but other reproduction elements are added and processed. It is also possible.

  Note that the processing of the reproduction element in step 408 of FIG. 4A is the same as the series of processing shown in FIG. Further, in addition to the series of processes shown in FIG. 11, the process of the reproduction element in step 408 ′ of FIG. 4B is performed when the type of reproduction element is identified as “real time information” in step S1101 of FIG. The processing proceeds to step S1108, and processing for displaying real-time information is performed as step S1108.

  Also, the process of generating and playing back personalized video in step 512 'of FIG. 5B is similar to the process shown in FIG. 10B, and the process of playing elements in step 512' of FIG. 5B is similar to step 408 'of FIG. 4B. It is similar to the processing of the reproduction element in.

5. Other Embodiments The embodiment described below is a modification of the embodiment of FIG. 2 in the case where the user information is provided to the user device in a format embedded in the moving image reproduction page information.

  FIG. 12 shows an example of the configuration of a computer system 200 'for providing personalized animation. Among the components shown in FIG. 12, the same components as those shown in FIG. 2 are designated by the same reference numerals as those shown in FIG. 2, and the detailed description thereof will be omitted.

  In the embodiment shown in FIG. 6A, an example has been described in which the user information management device 220 provides user information to the user device in a state where the user information is embedded in the moving image reproduction page information 600a. The management device 220 does not provide user information directly to the user device.

Computer system 200 'includes at least one user device 210 ₁ to 210 _N, and the user information management system, and one or more video providing device 230 that is configured to is possible to provide a base video . In FIG. 12, the user information management system is represented by a broken line. The moving image providing device 230 is connected to the second database unit 250.

The user information management system is configured to be able to provide a user information management device 220 configured to be able to provide user information, and video reproduction page information for displaying a video reproduction page. And a playback page providing device 220 '. The user information management device 220 is connected to the first database unit 240. The reproduction page providing device 220 ′ is configured not to be accessible from the outside (for example, the moving image providing device 230) via the Internet 260. Each of the at least one user device ₂₁₀ 1 to 210 _N, via the Internet 260, and is configured so as to be able to communicate with the user information management device 220 and the video providing device 230.

  After receiving login information from the user device, the processor unit 212 of the user information management device 220 performs login authentication, and then generates address information (for example, a URL) of a moving image reproduction page provided by the reproduction page providing device 220 '. Next, the processor unit 212 of the user information management device 220 acquires the user information associated with the login information from the first database unit 240, and uses the information corresponding to the acquired user information as the address information parameter as address information. Add to Here, the information corresponding to the user information is a character string obtained by Base64-encoding data in JSON format as described in the script tag 620 of FIG. 6A or 6B (or a character string obtained by encrypting the data in JSON format) It is. Next, the processor unit 212 of the user information management device 220 provides the user device with the address information of the moving image reproduction page. The mode of provision of the address information of the moving image reproduction page is optional. For example, the address information of the moving image reproduction page may be provided to the user device using an E-mail, or a printed matter on which a two-dimensional code (for example, QR code (registered trademark)) of the address information of the moving image reproduction page is printed. (E.g., direct mail, billing statement) may be mailed to the user. Next, the user device requests the reproduction page providing device 220 'to provide a reproduction page of the moving picture by reading the address information of the reproduction page of the moving picture. The reproduction page provision device 220 ′ Base64 decodes the information corresponding to the user information (or, if encrypted, decodes after Base64 decoding), whereby the information corresponding to the user information is the original JSON. The user information is provided to the user apparatus in a state where the user information is embedded in the moving image reproduction page and is converted back to the user information of the format.

  In the embodiment described above, an example is described in which the reproduction page providing device 220 'decodes the information corresponding to the user information, but the present invention is not limited to this. For example, information corresponding to user information is provided to the user device using the moving image reproduction page information without the reproduction page provision device 220 ′ decoding the information corresponding to the user information, and the user device is information corresponding to the user information May be decoded.

  FIG. 13 shows an example of the configuration of a computer system 200 " for providing personalized animation. Among the components shown in FIG. 13, the same components as those shown in FIG. 2 are designated by the same reference numerals as those shown in FIG. 2, and the detailed description thereof will be omitted.

  In the embodiment shown in FIG. 2, an example in which the user information is provided from the user information management device 220 to the user device has been described, but in the present embodiment, the user information is input by the user at the first reproduction of the personalized video. Or the user device has (ie, stores) in advance.

Computer system 200 '' may be provided with at least one user device 210 ₁ to 210 _N, the content delivery apparatus 280 that is configured to capable to deliver the content and one or more base video And a moving image providing device 230 configured to be possible. The moving image providing device 230 is connected to the second database unit 250. Each of the at least one user device ₂₁₀ 1 to 210 _N, via the Internet 260, and is configured to be capable of communicating with the content distribution device 280 and the video providing device 230. The content distribution device 280 provides a website (for example, a campaign site) that can be accessed by an unspecified number of users.

  In this embodiment, as in the embodiment described with reference to FIG. 2 and the like, the user device is provided with moving image reproduction page information from the content distribution device 280, and one or more base moving images from the moving image providing device 230. Provided. The moving image reproduction page information provided by the content distribution device 280 does not include user information. The user device (more specifically, a program executed on the user device) requests the user to input user information at the time of the first reproduction of the personalized video. In this case, the user device stores the input user information in the memory unit 213 so that the user information is automatically reflected on the personalized video at the second and subsequent times of reproduction of the personalized video. Can be Alternatively, the user device may reflect user information stored in advance in the memory unit 213 in the personalized video at the time of the first reproduction of the personalized video. In the present embodiment, the memory unit 213 is, for example, HTML5 Web Storage usable from JavaScript of the web page. The above-described program may be stored in the memory unit 213, or may be stored in a computer-readable storage medium. The recording medium may be, for example, a portable medium (eg, a flexible disk, an optical disk, a magneto-optical disk, a semiconductor memory).

  As mentioned above, although the present invention is illustrated using a preferred embodiment of the present invention, the present invention should not be construed as being limited to this embodiment. It is understood that the scope of the present invention should be interpreted only by the claims. It is understood that those skilled in the art can implement the equivalent scope based on the description of the present invention and common technical knowledge, from the description of the specific preferred embodiments of the present invention.

  The present invention provides a computer system for providing a personalized moving image, an information processing apparatus included in the computer system, a program executed in the information processing apparatus, a program executed in a user apparatus included in the computer system, and the like. Useful as provided.

200 computer system 210 _{1 to} 210 _N user device 220 user information management device 230 moving image providing device 240 first database unit 250 second database unit 260 Internet

Claims (20)

A computer system for providing personalized video,
The computer system includes a user device used by a user, a first information processing device, and a second information processing device, and the first information processing device and the second information processing device include: It is a separate device, and the user device is communicably connected to the first information processing device and the second information processing device.
The first information processing apparatus provides the user apparatus with user information indicating personal information of the user;
The second information processing apparatus provides one or more base moving images to the user apparatus,
The user device is personalized for the user based on the user information provided by the first information processing device and the one or more base moving images provided by the second information processing device. Computer system that performs video generation and playback. The one or more base videos are a plurality of base videos,
The user device generates reproduction scenario information indicating a reproduction scenario of the plurality of base moving images based on at least the user information, and the reproduction scenario information includes moving image identification information for specifying the plurality of base moving images. The video specific information does not include personal information of the user,
The user device provides the moving image identification information to the second information processing apparatus;
The second information processing apparatus identifies the plurality of base animations based on the movie identification information, and provides the plurality of identified base animations to the user device.
The computer according to claim 1, wherein the user device executes generation and reproduction of the personalized moving image based on the plurality of base moving images provided by the second information processing device according to the reproduction scenario information. system. The reproduction scenario information further includes reproduction order specification information for specifying a reproduction order of the plurality of base moving images,
The user device generates the personalized moving image based on the plurality of base moving images provided by the second information processing apparatus in the reproduction order specified by the reproduction order specification information according to the reproduction scenario information. The computer system according to claim 2, wherein the computer system performs playback and playback. The reproduction scenario information further includes attribute setting information for setting an attribute of the user information,
The personalized animation based on the plurality of base animations provided from the second information processing apparatus such that the user device reflects the attribute set by the attribute setting information according to the reproduction scenario information. The computer system according to claim 2, performing generation and reproduction of The first information processing apparatus provides reproduction scenario generation information specification information for specifying reproduction scenario generation information for generating the reproduction scenario information to the user apparatus;
The user device transfers the reproduction scenario generation information identification information provided from the first information processing device to the second information processing device;
The second information processing apparatus specifies the reproduction scenario generation information based on the reproduction scenario generation information specification information, and provides the specified reproduction scenario generation information to the user apparatus.
The computer system according to any one of claims 2 to 4, wherein the user device generates the reproduction scenario information based on the user information and the reproduction scenario generation information. The first information processing apparatus provides, to the user device, moving picture identification information for specifying one or more base moving pictures underlying the personalized moving picture, the moving picture identification information being personal information of the user Does not contain
The user device transfers the moving image identification information provided from the first information processing device to the second information processing device;
The second information processing apparatus according to claim 1, wherein the second information processing apparatus identifies the one or more base animations based on the movie identification information, and provides the specified one or more base animations to the user device. Computer system. The computer system further includes a real time information provision device communicably connected to the user device,
The real-time information provision device provides real-time information to the user device,
The computer system according to claim 1, wherein the user device performs generation and reproduction of the personalized moving image based on the user information, the real time information, and the one or more base moving images. The first information processing apparatus provides real-time information identification information for identifying the real-time information to the user apparatus;
The said real-time information provision apparatus provides the said real-time information to the said user apparatus, when the said user apparatus requests | requires real-time information to the said real-time information provision apparatus based on the said real-time information specific information. Computer system.   The computer system according to any one of claims 1 to 8, wherein the first information processing apparatus provides the user information to the user device only when the user authentication is successful. An information processing apparatus included in a computer system for providing a personalized moving image, the computer system further including a user apparatus used by a user and an information processing apparatus separate from the information processing apparatus.
The information processing apparatus and the separate information processing apparatus are communicably connected to the user apparatus;
The information processing apparatus provides user information indicating personal information of the user to the user apparatus;
The user information provided to the user device is used to perform generation and playback of the user's personalized animation, along with one or more base animations provided to the user device from the separate information processing device The information processing apparatus to be A program executed by an information processing apparatus included in a computer system for providing a personalized moving image, wherein the computer system is an information processing apparatus which is separate from a user apparatus used by a user and the information processing apparatus. And further include
The information processing apparatus and the separate information processing apparatus are communicably connected to the user apparatus;
The information processing apparatus includes a processor unit,
The program is executed by the processor unit,
Causing the processor unit to at least execute providing user information indicating personal information of the user to the user device;
The user information provided to the user device is used to perform generation and playback of the user's personalized animation, along with one or more base animations provided to the user device from the separate information processing device To be a program. A program executed on a user device included in a computer system for providing personalized animation, comprising:
The computer system further includes a first information processing device and a second information processing device, and the first information processing device and the second information processing device are separate devices, and the user The apparatus is communicably connected to the first information processing apparatus and the second information processing apparatus.
The user device includes a processor unit,
The program is executed by the processor unit,
Personalization for the user based on user information indicating personal information of the user provided from the first information processing device and one or more base moving images provided from the second information processing device A program which causes the processor unit to at least execute to perform generation and reproduction of a moving image. The one or more base videos are a plurality of base videos,
The program is
Generating reproduction scenario information indicating reproduction scenarios of the plurality of base animations based at least on the user information, wherein the reproduction scenario information includes animation specification information for specifying the plurality of base animations The moving image specific information does not include personal information of the user,
Providing the moving image identification information to the second information processing apparatus, wherein the second information processing apparatus specifies the plurality of base moving images based on the moving image identification information;
Receiving the plurality of specified base moving images from the second information processing apparatus, and causing the processor unit to further execute
The program according to claim 12, wherein the generation and reproduction of the personalized moving image are executed based on the plurality of base moving images received from the second information processing apparatus according to the reproduction scenario information. The reproduction scenario information further includes reproduction order specification information for specifying a reproduction order of the plurality of base moving images,
The generation and the reproduction of the personalized moving image are executed based on the plurality of base moving images received from the second information processing apparatus in the reproduction order specified by the reproduction order specification information according to the reproduction scenario information. The program according to claim 13, which is The reproduction scenario information further includes attribute setting information for setting attributes of the plurality of base moving images,
The generation and reproduction of the personalized video are based on the plurality of base videos received from the second information processing apparatus so as to reflect the attribute set by the attribute setting information according to the reproduction scenario information. The program according to claim 13, which is executed. The program is
Receiving from the first information processing apparatus reproduction scenario generation information specification information for specifying reproduction scenario generation information for generating the reproduction scenario information;
The reproduction scenario generation information identification information is transferred to the second information processing apparatus, and the second information processing apparatus specifies the reproduction scenario generation information based on the reproduction scenario generation information identification information. , And
Receiving the reproduction scenario generation information from the second information processing apparatus;
The program according to any one of claims 13 to 15, further causing the processor unit to further execute generating the reproduction scenario information based on the user information and the reproduction scenario generation information. . The program is
Receiving from the first information processing apparatus moving image identification information for specifying one or more base moving images underlying the personalized moving image, wherein the moving image identification information includes personal information of the user Not included, and
Transferring the moving picture identification information to the second information processing apparatus, wherein the second information processing apparatus specifies the one or more base moving pictures based on the moving picture identification information;
The program according to claim 12, further causing the processor unit to further execute: receiving the specified one or more base moving images from the second information processing apparatus. The computer system further includes a real time information provision device communicably connected to the user device,
The program is
Receiving real-time information from the real-time information provision device;
The processor unit causes the processor unit to further execute executing generation and reproduction of the personalized moving image based on the user information, the real time information, and the one or more base moving images. The program described in. The program is
Receiving real-time information identification information for identifying the real-time information from the first information processing apparatus;
Requesting the real-time information provision device to request the real-time information based on the real-time information identification information to cause the processor unit to further execute receiving the real-time information from the real-time information provision device. Item 19. The program according to Item 18. The program is
Sending login information to the first information processing apparatus, wherein the first information processing apparatus determines whether the user authentication has succeeded based on the login information, and the user authentication succeeds. Sending the user information to the user device only when the
The program according to any one of claims 12 to 19, further causing the processor unit to further execute receiving the user information from the first information processing apparatus.