JP2019091420A - Information processor, method for processing information, and information processing program - Google Patents

Abstract

To provide an information processor, a method for processing information, and an information processing program that promote usage of contents more.SOLUTION: The information processor includes an acquisition unit and a display control unit. The acquisition unit acquires privilege information on the privileges of a user. The display control unit displays information on products and/or services that the user can use by privileges in the terminal device that the user uses, based on the privilege information acquired by the acquisition unit. The display control unit displays the information in the higher position of the terminal device as the expiration date of a privilege usable for using products and/or services is set nearer.SELECTED DRAWING: Figure 7

Description

  The present invention relates to an information processing apparatus, an information processing method, and an information processing program.

  Conventionally, there is known a technology related to a service that provides, for example, free content and pay content to a user. According to such a technology, sales of pay content is promoted by urging users using free content to use pay content by e-mail.

JP, 2016-167280, A

  However, in the prior art, there is room for improvement in terms of further promoting the use of content. For example, as described above, if the use of pay content is promoted by email, there is a possibility that a user who is not aggressive in purchasing pay content may be bothered.

  The present application is made in view of the above, and an object of the present application is to provide an information processing apparatus, an information processing method, and an information processing program that can further promote the use of content.

  An information processing apparatus according to the present application includes an acquisition unit and a display control unit. An acquisition part acquires the privilege information regarding the privilege which a user holds. The display control unit causes the terminal device used by the user to display information related to products and / or services that the user can use for the benefit, based on the benefit information acquired by the acquisition unit. The display control unit sets the display position of the information on the terminal device higher as the expiration date of the privilege available for use of the product and / or service is shorter.

  According to one aspect of the embodiment, it is possible to further promote the use of the content.

FIG. 1 is a diagram illustrating an example of an information processing method according to the embodiment. FIG. 2 is a diagram showing an example of the configuration of the entire system according to the embodiment. FIG. 3 is a diagram showing a configuration example of a point management server according to the embodiment. FIG. 4 is a diagram illustrating an example of the point information storage unit according to the embodiment. FIG. 5 is a diagram showing an example of the configuration of the pay content management server according to the embodiment. FIG. 6 is a diagram showing an example of the pay moving image information storage unit according to the embodiment. FIG. 7 is a diagram illustrating an exemplary configuration of the information processing apparatus according to the embodiment. FIG. 8 is a diagram illustrating an example of the user information storage unit according to the embodiment. FIG. 9 is a diagram illustrating an example of an image displayed by the display control unit according to the embodiment on the terminal device. FIG. 10 is a flowchart of the information display process performed by the information processing apparatus according to the embodiment. FIG. 11 is a hardware configuration diagram showing an example of a computer for realizing the function of the information processing apparatus.

  Hereinafter, an information processing apparatus, an information processing method, and a mode (hereinafter, referred to as “embodiment”) for implementing an information processing program according to the present application will be described in detail with reference to the drawings. Note that the information processing apparatus, the information processing method, and the information processing program according to the present application are not limited by the embodiments. Moreover, the same code | symbol is attached | subjected to the site | part same in each following embodiment, and the overlapping description is abbreviate | omitted.

[1. Information processing method]
First, an example of an information processing method according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of an information processing method according to the embodiment. The information processing method according to the embodiment is executed by the information processing apparatus 20 illustrated in FIG. In FIG. 1, it is assumed that an application for using the content providing service provided by the information processing device 20 has already been installed in the terminal device 10-1. The example of FIG. 1 shows a case where a user (hereinafter sometimes referred to as “user U1”) identified by the user ID “U1” logs in to the moving image application installed in the terminal device 10-1.

  Further, in FIG. 1, the information processing apparatus 20 includes, as content providing services, for example, free video content (hereinafter also referred to as "free video") and paid video content (hereinafter referred to as "paid video") as users. Shall be provided to Here, it is assumed that there is no variation in the price range of pay moving images, and it is a similar price range and relatively inexpensive (about several hundred yen). Further, an application for using the content providing service installed in the terminal device 10-1 is hereinafter also referred to as a moving image application.

  Further, in FIG. 1, it is assumed that the point given to the user U1 is managed by the point management server 30. This point is given according to the amount of money used, the number of times of use, and the like, for example, when the user U1 purchases a product or uses a service. Such points can be used, for example, to purchase goods or use services such as purchase of digital contents such as moving pictures and music according to the number of points.

  First, in the example of FIG. 1, when the user U1 activates the moving image application, the information processing device 20 acquires point information on points owned by the user U1 from the point management server 30 (step S1). Next, the information processing apparatus 20, along with a list of free videos available to the user U1 free of charge, products that the user U1 can use for points based on the point information acquired from the point management server 30 (here, paid videos) The terminal device 10-1 displays a screen including the list of (step S2).

  For example, among users using the free video viewing service, some users are not aggressive in purchasing paid videos. When the information processing apparatus 20 simply displays a list of pay videos in order to promote the purchase of pay videos on the screen of the terminal device 10-1 used by the user, the user feels bothersome about the list of pay videos, for example, the videos There is also a possibility that the use of the provided service may be discontinued.

  Therefore, in the information processing method according to the present embodiment, the information processing apparatus 20 does not merely display the list of pay videos on the terminal device 10-1, but, for example, the pay videos available at points owned by the user U1. The list is displayed on the terminal device 10-1.

  As described above, by displaying the list of payable videos available at points, resistance to the purchase of the pay video by the user U1 can be reduced compared to the case where the user pays money and purchases the pay videos. Further, as described above, since digital content (pay video here) is relatively inexpensive, there are many choices of pay video available for user U1 to purchase at points, and pay video is purchased at points owned by user U1. Cheap. Therefore, the troublesomeness of the user U1 can be reduced, and the sale of pay moving images can be further promoted. Also, as described later with FIG. 4 etc., when the point has an expiration date, relatively inexpensive pay videos are easy for users who want to use the points before the expiration date, and pay video available at the points Displaying a list can further promote the sale of pay videos.

  Here, although it is described that the terminal device 10-1 displays a list of payable videos available at the point of the user U1, the content to be displayed as the list is not limited to pay videos. The content to be displayed as a list may be digital content, and may be, for example, a music file, an application, an electronic book, etc. besides pay videos.

  In addition, although it is described here that the terminal device 10-1 displays a list of payable moving images available at the point of the user U1, a benefit other than the points may be used to purchase the payable moving image. For example, a list of paid moving images that can be used as a benefit may be displayed, such as a voucher for exchange for one paid moving image of 1,000 yen or less, or a gift certificate that can be used for purchasing paid yen for 2,000 yen.

[2. Configuration of whole system S]
Next, the configuration of the system according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram showing an example of the configuration of the entire system S according to the embodiment. As shown in FIG. 2, the entire system S according to the embodiment includes terminal devices 10-1, 10-2 ... used by users U 1, U 2..., An information processing apparatus 20, and a point management server And 30, a pay content management server 40, and a free content management server 50.

  The terminal devices 10-1, 10-2, ..., the information processing apparatus 20, the point management server 30, the pay content management server 40, and the free content management server 50 communicate by wire or wirelessly via a network Connectable. The entire system S according to the embodiment may include a plurality of information processing devices 20, point management servers 30, pay content management servers 40, and free content management servers 50 respectively.

  In the case where the users U1, U2, ... are not distinguished, they are simply described as the user U, and in the case where the terminal devices 10-1, 10-2, ... are not distinguished, they are simply described as the terminal device 10. There is.

  The terminal device 10 is an information processing device (computer) having a display (monitor), and for example, a smartphone, a tablet terminal, a notebook PC (Personal Computer), a desktop PC, a mobile phone, a PDA (Personal Digital) Assistant) etc. are included.

  The information processing device 20 is a device for providing a moving image providing service to the user U who uses the terminal device 10. For example, the information processing apparatus 20 provides a user who uses the terminal device 10 with a moving image providing service regarding a moving image application.

  Specifically, the information processing apparatus 20 provides a free video providing service that provides, for example, free video as a video, or a pay video providing service that provides a pay video. For example, when the free video application A1 installed in the terminal device 10 is activated, the information processing device 20 provides a free video providing service to the user U who uses the terminal device 10. For example, the information processing device 20 provides the terminal device 10 with various information related to the free video application A1.

  The information processing apparatus 20 also provides the pay video providing service to the user U who uses the terminal apparatus 10, for example, when the pay video application A2 installed in the terminal apparatus 10 is activated. For example, the information processing device 20 provides the terminal device 10 with various information related to the pay video application A2.

  Here, although the information processing apparatus 20 performs the providing service of the free video or the paid video for each of the free video application A1 or the paid video application A2, it is not limited to this. For example, when the video application installed in the terminal device 10 is activated, the information processing device 20 may provide the user U who uses the terminal device 10 with a service for providing free video and pay video. Alternatively, the information processing apparatus 20 may provide a free video providing service, and the pay video providing service may be provided by another information processing apparatus (not shown).

  In the embodiment, it is assumed that the information processing apparatus 20 provides a paid video or free video providing service when the free video application A1 or the paid co-located application A2 installed in the terminal device 10 is activated. However, it is not limited to this. For example, when the information processing apparatus 20 provides the website to the terminal apparatus 10 when receiving the delivery of the website related to the provision service of the pay video or the free video from the terminal apparatus 10, the pay video or the free video It is also possible to provide a service of providing In this case, for example, a browser is installed in the terminal device 10, and the information processing device 20 corresponds to a URL (Uniform Resource Locator) specified by the terminal device 10 when there is access from the browser of the terminal device 10. Provide a website for video service.

  The point management server 30 is an information processing apparatus that manages points owned by the user U. The point management server 30 manages points to be awarded when, for example, the user U purchases a product or uses a service.

  The pay content management server 40 is an information processing apparatus that manages pay moving images that the information processing apparatus 20 provides to the user U with a service for providing digital content (for example, pay moving images). Further, the free content management server 50 is an information processing device that manages free videos provided to the user U by the information processing device 20 with a service for providing digital content (for example, free videos). The pay video and the free video may be managed by one server (for example, a video management server), or the information processing apparatus 20 may manage the pay video and the free video.

[3. Configuration of point management server 30]
Subsequently, the point management server 30 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram showing a configuration example of the point management server 30 according to the embodiment. As shown in FIG. 3, the point management server 30 includes a communication unit 310, a storage unit 320, and a control unit 330.

[3.1. Communication unit 310]
The communication unit 310 is realized by, for example, a communication circuit or the like. The communication unit 310 is connected to a predetermined communication network (not shown) by wire or wireless, and transmits and receives information to and from an external information processing apparatus. For example, the communication unit 310 is connected to a predetermined network (see FIG. 2) in a wired or wireless manner, and transmits and receives information to and from the information processing apparatus 20.

[3.2. Storage unit 320]
The storage unit 320 is realized by, for example, a semiconductor memory device such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 320 stores, for example, information on an application installed in the point management server 30, such as a program. Further, as shown in FIG. 3, the storage unit 320 according to the embodiment includes a point information storage unit 321.

[3.2.1. Point information storage unit 321]
The point information storage unit 321 according to the embodiment stores various types of information on points given to the user U. FIG. 4 is a diagram illustrating an example of the point information storage unit 321 according to the embodiment. The point information storage unit 321 illustrated in FIG. 4 has items such as “user ID”, “point”, and “expiration date”.

  The “user ID” indicates identification information for identifying the user U to which the point is assigned. Note that the user U is not limited to the user who uses the above-described video providing service. The user U may be a user who uses the point service, and also includes a user who does not use the moving image providing service.

  “Point” is information indicating a point given to the user U. FIG. 4 shows that, for example, the user whose user ID is "U1" is given "670" points. In addition, a point may have a time limit that can be used, such as one year after being granted, and the "expiration date" is information indicating the expiration date. There may be a case where the expiration date is not set, as in the case of "967" points given to the user ID "U1" in FIG.

[3.3. Control unit 330]
Returning to FIG. 3, the control unit 330 is a controller, and is stored in a storage device such as the storage unit 320 inside the point management server 30 by, for example, a central processing unit (CPU) or a micro processing unit (MPU). The various programs being executed are realized by executing the RAM as a work area. For example, the various programs include programs of applications that perform display processing. The control unit 330 is a controller, and is realized by, for example, an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 3, the control unit 330 includes a point processing unit 331 and a notification unit 332, and implements or executes the function or action of the processing described below. Note that the internal configuration of the control unit 330 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as it performs a display process described later. Moreover, the connection relation of each processing unit included in the control unit 330 is not limited to the connection relation illustrated in FIG. 3, and may be another connection relation.

[3.3.1. Point processing unit 331]
The point processing unit 331 performs processing on points given to the user U. For example, when points are given to the user U by the purchase of a product or the use of a service, the points given to the points stored in the point information storage unit 321 are added. In addition, points shall be added for each expiration date. In addition, when the point is used by the user U, the point processing unit 331 subtracts the used point from the point stored in the point information storage unit 321. For example, points are assumed to be subtracted in order from those with shorter expiration dates.

  Note that, for example, information on points to be processed by the point processing unit 331, such as information on points given and information on points used by the user U can use points given and points via the communication unit 310. It shall be notified from the information processor (not shown) which provides a service etc.

[3.3.2. Notification unit 332]
The notification unit 332 notifies the information processing device 20 of point information on the point of the user U in response to a request from the information processing device 20 (see FIG. 2). For example, when there is a request for point information of the user U1 from the information processing apparatus 20, the notification unit 332 refers to the point information storage unit 321, and the point information related to the user U1 is transmitted to the information processing apparatus 20 via the communication unit 310. Notify

[4. Configuration of Paid Content Management Server 40]
Subsequently, the pay content management server 40 according to the embodiment will be described with reference to FIG. FIG. 5 is a view showing a configuration example of the pay content management server 40 according to the embodiment. As shown in FIG. 5, the pay content management server 40 includes a communication unit 410, a storage unit 420, and a control unit 430.

[4.1. Communication unit 410]
The communication unit 410 is realized by, for example, a communication circuit or the like. The communication unit 410 is connected to a predetermined communication network (not shown) by wire or wireless, and transmits and receives information to and from an external information processing apparatus. For example, the communication unit 410 is connected to a predetermined network (see FIG. 2) by wire or wirelessly, and transmits and receives information to and from the information processing apparatus 20.

[4.2. Storage unit 420]
The storage unit 420 is realized by, for example, a semiconductor memory device such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 420 stores, for example, information on an application installed on the pay content management server 40, such as a program. In addition, as illustrated in FIG. 5, the storage unit 420 according to the embodiment includes a pay moving image information storage unit 421.

[4.2.1. Pay video information storage unit 421]
The pay video information storage unit 421 stores information on pay video provided by the pay video providing service. FIG. 6 is a diagram showing an example of the pay moving image information storage unit 421 according to the embodiment. The pay moving image information storage unit 421 illustrated in FIG. 6 has items such as “moving image ID”, “price”, and “moving image information”. The “moving image information” includes items such as “moving image”, “genre”, “thumbnail”, and “ranking”.

  The “moving image information” is not limited to the above, and various information may be stored. For example, hierarchical genres such as "partial genre" of "genre" may be stored. For example, information which subdivides genres such as "rock" and "jazz" may be stored in a partial genre of the genre "music". In addition, a specific artist name or the like may be stored as the "second partial genre" of the "partial genre". For example, information that subdivides genres such as "action" and "SF" may be stored in a partial genre of the genre "movie". In addition, a specific actor name or the like may be stored as the "second partial genre" of the "partial genre".

  "Video ID" indicates identification information for identifying video content. "Price" indicates the selling price of pay video. The "moving image" stores information on moving image content. Although FIG. 6 shows an example in which conceptual information such as "A content" is stored in "moving image", for example, when moving image information is stored in pay content management server 40 (storage unit 420), moving image information, Alternatively, a file path name indicating the storage location is stored. Also, for example, when the pay content management server 40 provides a pay moving image distribution service by a streaming method or a progressive download method, the information stored in the “moving image” is a URL (Uniform Resource) corresponding to the moving image to be distributed. It may be Locator) or the like.

  "Genre" indicates the genre of the video. For example, “genre” indicates a category (classification) to which the moving image belongs. "Thumbnail" indicates a thumbnail of video content. Although FIG. 6 shows an example in which conceptual information such as "TN11" is stored in the "thumbnail", actually, image information of the thumbnail or a file path name indicating the storage location is stored. The thumbnail may be a moving image thumbnail.

  "Ranking" indicates the ranking (order) of each moving image. For example, “ranking” indicates the ranking of each moving image based on a predetermined criterion. For example, “ranking” indicates the purchase number ranking of each moving image. For example, the higher the number of users U who have purchased pay videos, the higher the ranking is determined.

[4.3. Control unit 430]
Referring back to FIG. 5, the control unit 430 is a controller, and for example, a storage device such as the storage unit 420 in the pay content management server 40 by a central processing unit (CPU) or a micro processing unit (MPU). The various programs stored are realized by executing the RAM as a work area. For example, the various programs include programs of applications that perform display processing. The control unit 430 is a controller, and is realized by, for example, an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 5, the control unit 430 has a notification unit 431 and implements or executes the function or operation of the processing described below. The internal configuration of control unit 430 is not limited to the configuration shown in FIG. 5, and any other configuration may be used as long as it performs display processing described later. Moreover, the connection relation of each processing unit included in the control unit 430 is not limited to the connection relation illustrated in FIG. 5, and may be another connection relation.

[4.3.1. Notification unit 431]
The notification unit 431 notifies the information processing apparatus 20 of pay moving image information (content information) related to a pay moving image in response to a request from the information processing apparatus 20 (see FIG. 2). For example, when there is a request for notification of information related to pay videos with a price equal to or lower than a predetermined price from the information processing apparatus 20, the notification unit 431 refers to the pay video information storage unit 421, and pays video information regarding pay videos with a predetermined price or less. Is notified to the information processing apparatus 20 via the communication unit 410.

  The configuration of the free content management server 50 is the same as the configuration of the pay content management server 40 of FIG. 5 except whether the price of the moving image is managed, and thus the illustration and description thereof will be omitted.

[5. Configuration of Information Processing Device 20]
Subsequently, the information processing apparatus 20 according to the embodiment will be described with reference to FIG. FIG. 7 is a diagram illustrating an exemplary configuration of the information processing apparatus 20 according to the embodiment. As shown in FIG. 7, the information processing apparatus 20 includes a communication unit 210, a storage unit 220, and a control unit 230.

[5.1. Communication unit 210]
The communication unit 210 is realized by, for example, a communication circuit or the like. The communication unit 210 is connected to a predetermined communication network (not shown) by wire or wireless, and transmits and receives information to and from an external information processing apparatus. For example, the communication unit 210 is connected to a predetermined network (see FIG. 2) in a wired or wireless manner, and transmits / receives information to / from the terminal device 10, the point management server 30, the pay content management server 40 and the free content management server 50. I do.

[5.2. Storage unit 220]
The storage unit 220 is realized by, for example, a semiconductor memory device such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. The storage unit 220 stores, for example, information related to an application installed in the information processing apparatus 20, such as a program. Further, as illustrated in FIG. 7, the storage unit 220 according to the embodiment includes a user information storage unit 221.

[5.2.1. User information storage unit 221]
The user information storage unit 221 according to the embodiment stores, for example, information on the user U who uses the free video providing service. FIG. 8 is a diagram showing an example of the user information storage unit 221 according to the embodiment. The user information storage unit 221 illustrated in FIG. 8 has items such as “user ID”, “attribute information”, “viewing history”, and “pay video availability”.

  The user ID indicates identification information for identifying the user U who receives the provision of the free video service. Also, “attribute information” indicates attribute information such as the age and gender of the user U. The “viewing history” stores information indicating a free video watched by the user U in the past. For example, a video ID indicating a free video watched by the user U in the past is stored as the “viewing history”. The “viewing history” may include not only free videos but also viewing history of paid videos.

  The “paid video purchase presence / absence” stores information indicating whether the user U has purchased a paid video in the past. For example, "presence" is stored if the user U has purchased the pay video in the past, and "none" is stored if the purchase has not been made. If the “viewing history” includes the viewing history of pay videos, the item “presence or absence of purchase of pay videos” may be omitted.

[5.3. Control unit 230]
Referring back to FIG. 7, the control unit 230 is a controller, and is stored in a storage device such as the storage unit 220 in the information processing apparatus 20 by, for example, a central processing unit (CPU) or a micro processing unit (MPU). The various programs being executed are realized by executing the RAM as a work area. For example, the various programs include programs of applications that perform display processing. The control unit 230 is a controller, and is realized by, for example, an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As shown in FIG. 7, the control unit 230 includes first to third acquisition units 231 to 233 and a display control unit 234, and implements or executes the functions and operations of the processing described below. The internal configuration of the control unit 230 is not limited to the configuration illustrated in FIG. 7, and may be another configuration as long as it performs a display process described later. Further, the connection relationship of each processing unit included in the control unit 230 is not limited to the connection relationship illustrated in FIG. 7, and may be another connection relationship.

[5.3.1. First acquisition unit 231]
The first acquisition unit 231 acquires point information on points held by the user U from the point management server 30. For example, when the free video application A1 installed in the terminal device 10-1 used by the user U1 is activated, the first acquisition unit 231 requests the point management server 30 to notify the user of the point information of the user U1. .

  Upon receiving the point information notification request from the first acquisition unit 231, the point management server 30 refers to the point information storage unit 321 (see FIG. 3) and notifies the first acquisition unit 231 of point information of the user U1.

  When receiving the notification of the point information of the user U1 from the point management server 30, the first acquisition unit 231 notifies the second acquisition unit 232 of the received point information. The point information includes at least the points held by the user U1 and the expiration date of the points.

[5.3.2. Second acquisition unit 232]
The second acquisition unit 232 acquires, from the pay content management server 40, pay moving image information related to pay videos that can be purchased at points owned by the user U, based on the point information acquired by the first acquisition unit 231.

  Specifically, the second acquisition unit 232 notifies the pay content management server 40 of an amount obtained by converting the number of points held by the user U1 at a predetermined exchange rate (for example, 1 point = 1 yen), thereby making the pay content available. It requests the management server 40 to notify of payable video information that can be purchased at a point owned by the user U1.

  When the pay content management server 40 receives a notification request for pay video information from the second acquisition unit 232, the pay content management server 40 refers to the pay video information storage unit 421 (see FIG. 5) and relates to pay video whose price is equal to or less than the notified amount. The pay video information is notified to the second acquisition unit 232.

  When the second acquisition unit 232 acquires pay video information from the pay content management server 40, the second acquisition unit 232 notifies the display control unit 234 of the acquired pay video information. The pay moving image information includes at least a “moving image ID”, a “price” and a “moving image information”.

  The second acquiring unit 232 may acquire, for example, pay moving image information on the pay moving image that can be purchased at the point with the shortest expiration date from the pay content management server 40. For example, in the example of FIG. 4, among the points held by the user U1, the “670” point whose expiration date is “2017/12/31” is the point whose expiration date is the shortest. Therefore, the second acquisition unit 232 acquires, from the pay content management server 40, pay moving image information that can be purchased at, for example, “670” points.

  Alternatively, the second acquisition unit 232 may acquire, from the pay content management server 40, pay moving image information that can be purchased at a point where the period until the expiration date is equal to or less than a predetermined period (for example, one month).

  In this manner, the second acquisition unit 232 can present the pay video information to the user U by the display control unit 234 described later by obtaining pay video information that can be purchased at a point where the expiration date is likely to expire. it can. This can promote the sale of pay videos at points.

  In addition, for example, when the point held by the user U is equal to or more than a predetermined value, the second acquisition unit 232 may not acquire the pay moving image information from the pay content management server 40. This is because when the user U holds points more than a certain value, there is a high possibility that he / she wants to use the points of another product or service.

  Note that the fixed value may be, for example, a value set in advance, or may be a variable value according to the point use situation of the user U or the like. For example, in the case of the user U who has purchased pay video at points, such a constant value may be set high. Alternatively, in the case of the user U who has used points for other products or services, such a constant value may be set low or may be set according to the used points. Also, the constant value may be changed according to the period until the expiration date.

  Thus, by setting a fixed value according to the point utilization condition etc. of the user U, sales of pay moving images according to the point utilization condition etc. of the user U can be promoted.

  Here, although it is described that the second acquisition unit 232 requests the pay content management server 40 to transmit the pay moving image information that can be purchased at the point owned by the user U, the present invention is not limited to this. For example, the second acquisition unit 232 may acquire pay moving image information managed by the pay content management server 40, and select pay moving image information that can be purchased at points from among the obtained pay moving image information.

[5.3.3. Third acquisition unit 233]
The third acquisition unit 233 acquires free video information on the free video provided to the user U from the free content management server 50. The third acquisition unit 233 acquires, for example, free video information of free video that the user U viewed in the past and free video information of free video in which the user U is likely to be interested from the free content management server 50. The third acquisition unit 233 acquires free video information viewed in the past based on the viewing history stored in the user information storage unit 221, or free video information in which the user U is likely to be interested based on the attribute information. Shall be acquired. Alternatively, free video information similar to the free video included in the viewing history may be acquired. The free moving image information includes, for example, “moving image ID” and “moving image information”. The third acquisition unit 233 notifies the display control unit 234 of the acquired free video information.

[5.3.4. Display control unit 234]
The display control unit 234 causes, for example, the terminal device 10 to display various information (for example, free video information) regarding the free video providing service. Further, the display control unit 234 causes the terminal device 10 to display the pay moving image information acquired by the second acquisition unit 232.

  The display control unit 234 displays the image P shown in FIG. 9 on the screen of the terminal device 10, for example. FIG. 9 is a diagram illustrating an example of an image P displayed on the terminal device 10 by the display control unit 234 according to the embodiment. As shown in FIG. 9, the image P to be displayed on the terminal device 10 includes text, a list of thumbnails of free moving images and pay moving images, and the like.

  For example, the display control unit 234 classifies a list of thumbnails of free videos as free video information into predetermined categories and causes the terminal device 10 to display the list. In the example illustrated in FIG. 9, the display control unit 234 causes the terminal device 10 to display the viewing history and the free video information on the recommended free video for the user U as a predetermined category. Specifically, the display control unit 234 causes the list of thumbnails of free videos that the user U has viewed in the past to be displayed as a viewing history, and the list of thumbnails of free videos that the user U is likely to be interested is recommended to the user U It is displayed as.

  In addition, the display control unit 234 causes the display screen of the free video application A1 to display pay video information on pay videos that can be purchased at points owned by the user U. In the example illustrated in FIG. 9, the display control unit 234 displays a list of thumbnails of payable videos that can be purchased at points below the list of free videos recommended for the user U.

  Note that the display control unit 234 may cause the terminal device 10 to display all the acquired pay moving image information, and may display, for example, pay moving image information corresponding to user information on the pay moving image information and the user U. For example, when the “pay ranking” is included in the pay video information (see FIG. 6), the display control unit 234 may cause the terminal device 10 to display pay video information regarding pay videos in the upper rankings. Alternatively, the display control unit 234 transmits, to the terminal device 10, the pay video information on pay videos relating to pay videos that the user U is likely to be interested in, for example, pay videos related to free videos watched by the user U in the past. It may be displayed.

  Thereby, the display control unit 234 can promote the sale of pay videos to the user U who uses the free video providing service. At this time, by displaying the payable video information that can be purchased as points, it is possible to lower the resistance of the user U to the paid video purchase and to further promote the sale of payable videos.

  Here, as illustrated in FIG. 9, the display control unit 234 causes the screen of the terminal device 10 to display an icon I (for example, a “close” button) for stopping the display of the pay moving image information. For example, when the user U presses the icon I, the display control unit 234 stops the display of pay video information, and does not cause the terminal device 10 to display a list of thumbnails of pay video. Thus, by stopping the display of the pay video information according to the operation of the terminal device 10 by the user U, the troublesomeness of the user U can be reduced, and the free video providing service continued for the user U Promote the use of

  Note that, when a certain period (for example, one week) has passed since the user U pressed the icon I, the display control unit 234 resumes the display of payable moving image information that can be purchased at points. As described above, by causing the display control unit 234 to display pay moving image information again after a predetermined period has elapsed, it is possible to promote the sale of pay moving images while reducing the inconvenience of the user U.

  In addition, in FIG. 9, the display control unit 234 causes pay video information to be displayed below the free video information on the screen of the terminal device 10, but the present invention is not limited to this. The display position of the pay moving image information may be, for example, the upper part of the screen of the terminal device 10, that is, above the free moving image information. Alternatively, the display control unit 234 may change the display position of the pay moving image information based on the information (user information) on the user U. The user information is assumed to be various information stored in the user information storage unit 221 (see FIG. 7).

  Specifically, for example, when the pay video information is displayed on the terminal device 10 of the user U who has used points in the past, the display control unit 234 causes the pay video information to be displayed at the upper part of the screen. . This is because it is considered that the user U who has used the points in the past has a low sense of resistance to the use of the points, and is highly likely to purchase pay video using the points.

  Further, for example, when the display control unit 234 causes the display of pay video information to be displayed again after a predetermined period of time after the user U presses the icon I to stop the display of pay video information, the display position of the pay video information is displayed on the screen. It may be displayed at the bottom. Since the user U who has once stopped displaying the pay moving image information is highly likely to feel bothered to display the pay moving image information, the display control unit 234 displays at a lower part of the screen when displaying the pay moving image information again. By doing this, it is possible to make the user U bothersome to feel the display of the pay video information.

  Alternatively, the display position of the pay moving image information may be changed according to the expiration date of the point. For example, the display control unit 234 causes the pay moving image information to be displayed at the top of the screen of the terminal device 10 as the expiration date of the points usable for purchasing the pay moving image is shorter. As a result, it is possible to urge the user U to purchase the pay video at the point where the expiration date is likely to expire, and to promote the sale of the pay video and the use of the points.

  Here, although it is described that the information processing apparatus 20 causes the terminal apparatus 10 to display payable video information that can be purchased at points when the free video application A1 is activated, the present invention is not limited to this. For example, even if the information processing apparatus 20 causes the information processing apparatus 20 to display pay moving image information according to the operation of the terminal device 10 by the user U, such as the user U downloading a free moving image or requesting display of pay moving image information. Good.

  In addition, here, it is described that so-called pull-type information distribution is performed in which the display control unit 234 causes the terminal device 10 to display pay video information which can be purchased at points when the free video application A1 is activated. It is not limited to. For example, instead of the terminal device 10 by the user U, the display control unit 234 may cause the terminal device 10 to display pay moving image information as a push notification. The information processing apparatus 20 acquires pay moving image information that can be purchased at a point, for example, in a predetermined cycle, and causes the terminal device 10 to display the pay moving image information as a push notification. Alternatively, when the points increase or when the period until the expiration date of the points falls below a predetermined period, the information processing apparatus 20 acquires pay moving image information that can be purchased by the points, and the pay moving image information is used as a terminal device. 10 may be displayed as a push notification.

  In this manner, the information processing apparatus 20 causes the terminal device 10 to display pay moving image information that can be purchased as points on the terminal device 10 as a push notification. Can be presented.

[6. Information display process]
Next, the procedure of the information display process by the information processing apparatus 20 according to the embodiment will be described using FIG. FIG. 10 is a flowchart of the information display process performed by the information processing apparatus 20 according to the embodiment. The information processing apparatus 20 executes the processing procedure of FIG. 10, for example, when the free moving image application A1 is activated on the terminal device 10.

  As shown in FIG. 10, the information processing apparatus 20 determines whether to display pay moving image information on the terminal device 10 (step S101). For example, when the display of the pay moving image information is stopped by the user U, the information processing apparatus 20 determines that the pay moving image information is not to be displayed (No at Step S101), and the process proceeds to Step S106.

  On the other hand, when the pay moving image information is displayed (step S101, Yes), the information processing device 20 acquires point information of the user U from the point management server 30 (step S102).

  Subsequently, the information processing apparatus 20 acquires pay moving image information on the pay moving image of the amount according to the point from the pay content management server 40 (step S103). The information processing apparatus 20 determines whether there is a pay moving image that can be purchased at points (step S104). For example, when the information processing apparatus 20 can not acquire the pay moving image information from the pay content management server 40 in step S103, the information processing apparatus 20 proceeds to step S106 as there is no pay moving image (step S104, No). When the minimum selling price of the pay video is known, the information processing apparatus 20 may make the determination based on the minimum selling price.

  When there is paid moving image information that can be purchased at the point (Yes in step S104), the information processing device 20 causes the terminal device 10 to display the paid moving image information (step S105).

  Next, the information processing apparatus 20 acquires free video information from the free content management server 50 (step S106). The information processing device 20 causes the terminal device 10 to display the acquired free moving image information (step S107).

[7. effect〕
As described above, the information processing apparatus 20 according to the embodiment includes the first acquisition unit (acquisition unit) 231 and the display control unit 234. The first acquisition unit (acquisition unit) 231 acquires privilege information (point information) regarding a privilege (point) held by the user U. The display control unit 234, based on the privilege information (point information) acquired by the first acquisition unit (acquisition unit) 231, content information (payable animation) related to digital content (payable animation) available to the user U with the privilege (points) Information is displayed on the terminal device 10 used by the user U.

  Thus, the information processing apparatus 20 according to the embodiment can promote the sale of digital content by displaying the digital content that can be used as a benefit on the terminal device 10.

  Further, in the information processing apparatus 20 according to the embodiment, the display control unit 234 causes the screen of the terminal device 10 to display content information (payable moving image information).

  As a result, the information processing apparatus 20 according to the embodiment can present the content information to the user U, and can promote the sale of digital content.

  Further, in the information processing apparatus 20 according to the embodiment, the display control unit 234 displays a screen (free video application) on which free content information (free video information) related to content (free video) available to the user U for free is displayed. Content information (paid video information) is displayed on the display screen).

  Thus, the information processing apparatus 20 according to the embodiment can promote the sale of digital content to the user U who uses the free content by displaying the content information together with the free content information.

  Further, in the information processing apparatus 20 according to the embodiment, the display control unit 234 changes the display position of the content information (paid moving image information) on the terminal device 10 based on the user information on the user U.

  Thus, the information processing apparatus 20 according to the embodiment can promote the sale of digital content while reducing the inconvenience given to the user U by changing the display position of the content information based on the user information.

  Further, in the information processing apparatus 20 according to the embodiment, the display control unit 234 changes the display position of the content information (payable moving image information) on the terminal device 10 according to the expiration date of the benefit (point).

  Thus, the information processing apparatus 20 according to the embodiment can promote the sale of digital content and the use of a benefit by changing the display position of the content information according to the expiration date of the benefit.

  Further, in the information processing apparatus 20 according to the embodiment, the display control unit 234 causes the content information (paid moving image information) to be displayed as a push notification output by the terminal device 10 regardless of the operation of the terminal device 10 by the user U. .

  As described above, the information processing apparatus 20 according to the embodiment can display the content information in an appropriate manner according to the user U by displaying the content information by the push notification.

  In addition, in the information processing apparatus 20 according to the embodiment, the display control unit 234 does not display content information (payable moving image information) when the benefit (point) is equal to or more than a predetermined value.

  As described above, when the benefit is equal to or more than the predetermined value, the information processing apparatus 20 according to the embodiment does not display the content information, and the content information is displayed to the user U when the possibility of the user U using the benefit is high. Can be presented. Thus, the information processing apparatus 20 can further promote the sale of digital content.

  Further, in the information processing apparatus 20 according to the embodiment, the display control unit 234 stops the display of the content information (paid moving image information) according to the operation of the terminal device 10 by the user U.

  Thus, the information processing apparatus 20 according to the embodiment displays the content information in an appropriate manner according to the user U by stopping the display of the content information according to the operation of the terminal device 10 by the user U. be able to.

  Further, in the information processing apparatus 20 according to the embodiment, the display control unit 234 resumes the display of the content information (paid moving image information) when a predetermined period of time has elapsed since the display of the content information (paid moving image information) was stopped. Do.

  As described above, the information processing apparatus 20 according to the embodiment can further promote the sale of digital content by resuming the display of the content information when a predetermined period of time has elapsed.

[8. program〕
The processing by the information processing apparatus 20 described above is realized by an information processing program according to the present application. For example, the display control unit 234 according to the information processing apparatus 20 executes the information processing procedure according to the information processing program with the information processing program using the RAM as a work area by the CPU or MPU of the information processing apparatus 20. To be realized. Similarly, the other processing units according to the information processing apparatus 20 are realized by executing each procedure according to the information processing program.

  In addition, the process which the information processing apparatus 20 concerning this application performs may not necessarily be implement | achieved entirely by an information processing program. For example, information outside the information processing device 20 may be acquired by an operating system (OS) of the information processing device 20. That is, the information processing program itself does not execute the processing executed by the information processing apparatus 20 as described above, but data acquired by the OS (for example, data used to display application information etc.) The processing of the information processing apparatus 20 described above may be realized by receiving or the like.

[9. Hardware configuration]
The information processing apparatus 20 according to the embodiment described above is realized by, for example, a computer 1000 configured as shown in FIG. FIG. 11 is a hardware configuration diagram showing an example of a computer that implements the functions of the information processing apparatus 20. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM (Read Only Memory) 1300, an HDD (Hard Disk Drive) 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F). ) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 to control each part. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from another device via a predetermined network N, sends the data to the CPU 1100, and transmits data generated by the CPU 1100 to the other device via the predetermined network N.

  The CPU 1100 controls an output device such as a display or a printer and an input device such as a keyboard or a mouse via the input / output interface 1600. The CPU 1100 acquires data from an input device via the input / output interface 1600. The CPU 1100 also outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the CPU 1100 with the program via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a digital versatile disc (DVD) or a phase change rewritable disc (PD), a magneto-optical recording medium such as a magneto-optical disk (MO), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the information processing apparatus 20 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 230 by executing a program loaded on the RAM 1200. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from another device via a predetermined network N.

  Although the embodiments of the present application have been described above in detail based on the drawings, these are only examples, and various modifications and improvements can be made based on the knowledge of those skilled in the art, including the embodiments described in the rows of the disclosure of the invention. It is possible to practice the invention in other forms as well.

[10. Other]
Further, among the processes described in the above-described embodiments, all or part of the process described as being automatically performed may be manually performed, or the process described as being manually performed. All or part of can be performed automatically by known methods. In addition, information including processing procedures, specific names, various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various information shown in each figure is not limited to the illustrated information.

  Further, each component of each device illustrated is functionally conceptual, and does not necessarily have to be physically configured as illustrated. That is, the specific form of the distribution and integration of each device is not limited to the illustrated one, and all or a part thereof may be functionally or physically dispersed in any unit depending on various loads, usage conditions, etc. It can be integrated and configured.

  Moreover, it is possible to combine suitably each process described in each embodiment mentioned above in the range which does not contradict process content.

  In addition, the "section (module, unit)" described above can be read as "means" or "circuit". For example, the acquisition unit can be read as an acquisition unit or an acquisition circuit.

10 terminal device 20 information processing device 210 communication unit 220 storage unit 221 user information storage unit 230 control unit 231 first acquisition unit 232 second acquisition unit 233 third acquisition unit 234 display control unit 30 point management server 321 point information storage unit 40 Paid content management server 421 Paid video information storage unit 50 Free content management server

Claims (13)

An acquisition unit configured to acquire privilege information on a privilege owned by the user;
A display control unit which causes a terminal device used by the user to display information on products and / or services available to the user based on the benefit information acquired by the acquisition unit;
Equipped with
The display control unit
An information processing apparatus, characterized in that the display position of the information on the terminal device is ranked higher as the expiration date of the privilege available for use of the product and / or the service is shorter. The display control unit
The information processing apparatus according to claim 1, wherein the terminal device used by the user displays the information related to content as the product and / or the service. The display control unit
The information processing apparatus according to claim 1, wherein the terminal device used by the user displays the information on digital content as the product and / or the service. The display control unit
The information processing apparatus according to claim 1, 2 or 3, wherein the information is displayed on a screen of the terminal device. The display control unit
The terminal device is made to display the said information according to a high order, so that the number of the users who used the goods corresponding to the said information and / or the service is large. The information processing apparatus according to any one of the above. The display control unit
The information according to any one of claims 1 to 5, wherein as the information, pay information on goods and / or services related to free information used by the user in the past is displayed on the terminal device. Processing unit. The display control unit
Products and / or services that can be freely used as the information on the screen on which free information on products and / or services that are freely available to the user are displayed, and products and / or services that the user has used in the past The information processing apparatus according to any one of claims 1 to 6, wherein information related to a product and / or service that is related to a service and that the user can use with the benefit is displayed. The display control unit
The information processing apparatus according to any one of claims 1 to 7, wherein the information is displayed as a push notification output by the terminal device regardless of the operation of the terminal device by the user. The display control unit
The information processing apparatus according to any one of claims 1 to 8, wherein the information is not displayed when the benefit is equal to or more than a predetermined value. The display control unit
The information processing apparatus according to any one of claims 1 to 9, wherein display of the information is stopped according to an operation of the terminal apparatus by the user. The display control unit
The information processing apparatus according to claim 10, wherein the display of the information is resumed when a predetermined period of time elapses after the display of the information is stopped. An information processing method executed by the information processing apparatus;
An acquisition step of acquiring privilege information on a privilege owned by the user;
A display control step of causing the terminal device used by the user to display information on products and / or services available to the user based on the benefit information obtained in the obtaining step;
Including
In the display control process,
The information processing method characterized in that the display position of the information on the terminal device is ranked higher as the expiration date of the privilege available for use of the product and / or the service is shorter. An acquisition procedure for acquiring privilege information on a privilege owned by the user;
A display control procedure for causing the terminal device used by the user to display information on products and / or services available for the benefit based on the benefit information obtained by the obtaining procedure;
On your computer,
The display control procedure is
An information processing program, characterized in that the display position of the information on the terminal device is ranked higher as the expiration date of the privilege available for use of the product and / or the service is shorter.

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