JP2019079534A - Advertisement management system, control method thereof, and program - Google Patents

Abstract

To easily recognize a state of an advertisement to be replaced, in the advertisement for a commodity whose information is to be changed.SOLUTION: An advertisement management system communicates with an information processing apparatus including imaging means and a server device which manages first sales price information of a commodity. The advertisement management system acquires second sales price information of the commodity with an advertisement printed thereon, from the advertisement of the commodity captured by the imaging means. The advertisement management system displays the first sales price information managed by the server device and the acquired second sales price information, so that whether they are coincident with each other can be identified. The advertisement management system displays information as to whether the first sales price information managed by the server device and the acquired second sales price information are coincident with each other, and detail information of advertisements, so as to be identified by advertisement.SELECTED DRAWING: Figure 11

Description

  The present invention relates to an advertisement management system, a control method thereof, and a program.

  In retail stores such as supermarkets, it is common to post point-of-purchase (POP) advertisements with items, prices, catch copies for promoting products, and descriptive texts on display shelves for displaying products. It is.

  There are many time-limited campaigns and special offers, and the contents and prices of items listed in such POP advertisements may change. Therefore, when the actual product information and the content described in the POP advertisement are different, a person in charge of the retail store performs work to replace the POP advertisement.

  Therefore, Patent Document 1 describes a system capable of determining whether a POP advertisement being posted is valid or invalid so that a person in charge can know the POP advertisement to be removed.

  In Patent Document 1, product information such as tag identification information or product identification information is printed on a POP advertisement. And at the time of the judgment of posting availability, there is disclosed a mechanism for performing processing of reading the product information of the POP advertisement and judging whether the product information described in the POP advertisement is valid or invalid.

JP, 2014-48752, A

  If it is determined that a POP advertisement that is invalid is posted by the mechanism of Patent Document 1, a POP advertisement replacement work occurs. In this case, the person in charge needs to know the next operation corresponding to the invalid state of the POP advertisement, such as whether the POP advertisement has not been replaced or it is necessary to create new POP advertisement data.

  However, if changes in product information frequently occur, it is necessary to carry out POP advertisement reassignment work each time. In such a case, the person in charge has to confirm which item of the contents of the POP advertisement being posted is invalid every time the reassignment operation is performed, which is a time-consuming operation for the person in charge.

  In this embodiment, it is an object of the present invention to provide an advertisement management system capable of easily recognizing the status of an advertisement to be replaced in an advertisement of a product whose information is to be changed.

  An advertisement management system according to the present invention is an advertisement management system capable of communicating with an information processing apparatus including a server device that manages first sales price information of a product and an imaging unit, the advertisement of the product imaged by the imaging unit From the acquisition means for acquiring the second selling price information when the advertisement is printed, and the first selling price information managed by the server device matches the second selling price information acquired by the acquisition means. And display control means for controlling to display the detailed information of the advertisement in an identifiable manner together with the information as to whether or not to be displayed.

  ADVANTAGE OF THE INVENTION According to this invention, in the advertisement of goods in which information is changed, the effect which can recognize the state of the advertisement which should be replaced easily is produced.

It is a figure which shows an example of a system configuration | structure of an advertisement management system. FIG. 2 is a diagram illustrating an example of a hardware configuration of an information processing device 100, a server device 101, and a portable terminal 102. FIG. 2 is a diagram illustrating an example of a hardware configuration of a printing apparatus 103. FIG. 2 is a diagram showing functional configurations of an information processing device 100, a server device 101, and a portable terminal 102. It is a flowchart which shows the flow of the process in the case of printing an advertisement in 1st embodiment of this invention. It is a flowchart which shows the flow of the process which can be checked by a portable terminal whether the change of an advertisement is required in 1st embodiment of this invention. It is a flow chart which shows a flow of processing which prints an advertisement automatically, when a change of an advertisement is required in a second embodiment of the present invention. It is a flowchart which shows the flow of the process which prints an advertisement automatically, when the replacement of an advertisement is required in 2nd embodiment of this invention, and is a continuation of the flowchart of FIG. It is a figure which shows an example of the selling price check table 900 and the check result table 910 in this embodiment. It is a figure which shows an example of the plan instruction | indication table 1000 in this embodiment. It is a figure which shows the example of a screen displayed with the portable terminal 102 in this embodiment. It is a flowchart which shows the flow of the process which displays the screen which shows what position in the position in a shop a POP advertisement exists in 3rd embodiment of this invention. It is a figure which shows an example of the advertisement position check table 1300 in 3rd embodiment of this invention. It is a figure which shows an example of the screen 1400 which shows the advertisement information which needs the change in a 3rd embodiment of this invention. It is a figure which shows an example of the advertisement image 1500 in 3rd embodiment of this invention.

Embodiment 1
Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a diagram showing a system configuration of an advertisement management system in the present embodiment. As shown in FIG. 1, according to the present invention, an information processing apparatus 100, a server apparatus 101, and a printing apparatus 103 are connected so as to be capable of mutual data communication via a network 105. The network 105 is, for example, a local area network (LAN) or a wide area network (WAN). Further, the portable terminal 102 such as a smart device provided with a touch screen may not always be able to communicate with the information processing apparatus 100, the server apparatus 101 and the printing apparatus 103, as long as they can communicate as needed.

  The configurations of various terminals or servers connected on the network 105 of FIG. 1 are one example, and it goes without saying that there are various configuration examples depending on the application and purpose.

  The information processing apparatus 100 (client terminal or server apparatus) is a terminal that can be used when an employee of a store such as a supermarket instructs to create a POP advertisement including a color code, and a terminal provided for each store It is.

  A color code is a mechanism that can express information in different colors and in an array, and for example, information is arranged by arranging cells of a plurality of colors such as “red”, “blue”, “yellow” in a row or a matrix. Can be expressed. Such a color code can be recognized from a distance of about 50 times that of a two-dimensional bar code, and therefore, there is no need for close-up copying, and a plurality of color codes can be recognized simultaneously. In this embodiment, an instruction to create a POP advertisement on which such a color code is displayed is issued.

  The server apparatus 101 can manage plans for a limited period such as “spring big thanksgiving” and manage various databases such as product information and POP layout corresponding to the plans. By managing plans on such a server apparatus 101, common plans, common product information, and common POP layouts can be used according to access from the information processing apparatus 100 from each store. It is also possible to manage plans, product information, POP layout and the like by the information processing apparatus 100 of each store without providing the server apparatus 101.

  The mobile terminal 102 is a terminal used when the employee of each store judges whether the content of the POP advertisement has been changed or whether the insertion period has elapsed, and is provided so that it can be carried easily. . According to the present invention, it is possible to easily determine the presence or absence of a change in the description of the POP advertisement simply by imaging the POP advertisement displayed on a product display shelf or the like of the store with the camera 232 of such a portable terminal 102. Can. Further, by providing the server apparatus 101 or the like so as to be able to make a determination without communicating with the server apparatus 101 or the like, it is possible to easily determine whether or not the store has a bad communication environment and is within the publication period.

  The printing apparatus 103 is a printer capable of printing POP advertisements provided in each store, and may be either an ink jet printer or a laser printer, but the need for a color compatible printer capable of printing a color code is there. The printing apparatus 103 can receive and print not only the printing instruction from each store but also the printing instruction from the head office.

  FIG. 2A illustrates an example of the hardware configuration of the information processing apparatus 100 and the server apparatus 101.

  The CPU 201 centrally controls the devices and controllers connected to the system bus 204.

  The ROM 202 or the external memory 211 (storage unit) stores a BIOS (Basic Input / Output System), which is a control program of the CPU 201, an operating system program (OS), and the like. In addition, various programs and the like, which will be described later, which are necessary to realize the functions executed by the information processing apparatus 100 and the server apparatus 101, are stored. The RAM 203 functions as a main memory, a work area, and the like of the CPU 201.

  The CPU 201 loads various programs and the like necessary for execution of processing into the RAM 203 and executes various programs to realize various operations.

  The input controller (input C) 205 controls input from an input device 209 such as a keyboard or a pointing device such as a mouse (not shown).

  A video controller (VC) 206 controls display on a display such as the display 210. The type of display is, but not limited to, a CRT or a liquid crystal display.

  A memory controller (MC) 207 controls access to an external memory 211 such as a hard disk (HD) or flexible disk (FD) that stores a boot program, browser software, various applications, font data, various data, and the like. Alternatively, it controls access to an external memory 211 such as a card type memory connected to a PCMCIA card slot via an adapter.

  A communication I / F controller (communication I / FC) 208 connects and communicates with an external device via a network, and executes communication control processing in the network. For example, Internet communication using TCP / IP is possible.

  The CPU 201 enables display on the display 210 by executing, for example, outline font rasterization processing on a display information area in the RAM 203. In addition, the CPU 201 enables user instruction with a mouse cursor (not shown) or the like on the display 210.

  Various programs and the like used for the information processing apparatus 100 and the server apparatus 101 of the present invention to execute various processes to be described later are stored in the external memory 211 and loaded by the RAM 203 as needed to execute them by the CPU 201 It is

  Furthermore, definition files and various information tables used by the program according to the present invention are stored in the external memory 211.

  FIG. 2B is a diagram illustrating an example of a hardware configuration of a portable terminal 102 such as a smart device provided with a touch screen.

  The CPU 221 centrally controls the devices and controllers connected to the system bus 224.

  The ROM 222 or the external memory 231 (storage means) stores a BIOS (Basic Input / Output System) which is a control program of the CPU 221, an operating system program (OS), and the like. In addition, various programs and the like, which will be described later, which are necessary to realize the functions executed by the portable terminal 102 are stored. The RAM 223 functions as a main memory, a work area, and the like of the CPU 221.

  The CPU 221 loads programs necessary for execution of processing into the RAM 223 and executes the programs to realize various operations. Further, the touch panel controller 225 controls the touch panel 233, the display controller 226 controls the display 230, and the camera controller 229 controls the camera 232.

  The memory controller 227 controls access to an external memory 231 such as a hard disk (HD) or flexible disk (FD) storing a boot program, browser software, various applications, editing files, various data and the like. Alternatively, it controls access to an external memory 231 such as a card type memory connected to a PCMCIA card slot via an adapter.

  The communication I / F controller (communication I / FC) 228 connects / communicates with an external device via a network, and executes communication control processing in the network. For example, Internet communication using TCP / IP is possible.

  The CPU 221 enables display on the display 230 by executing, for example, outline font rasterization processing on a display information area in the RAM 223.

  Various programs and the like used for the portable terminal 102 of the present invention to execute various processes to be described later are stored in the external memory 231, and are executed by the CPU 221 by being loaded into the RAM 223 as necessary. . Furthermore, definition files and various information tables used by the program according to the present invention are stored in the external memory 231.

  Next, an example of the hardware configuration of the printing apparatus 103 will be described with reference to FIG.

  In FIG. 3, the controller unit 333 is connected to the printing unit 314 functioning as an image output device, the card reader 315, and the operation unit 318. The advertisement print job is output by connecting to a local area network or a public line (WAN) such as PSTN or ISDN.

  As shown in FIG. 3, the controller unit 333 includes a CPU 301, a RAM 306, a ROM 302, an external storage device (hard disk drive (HDD)) 307, a network interface (Network I / F) 303, and the like. The controller unit 333 includes a modem (Modem) 304, an operation unit interface (operation unit I / F) 305, an external interface (external I / F) 309, an image bus interface (IMAGE BUS I / F) 308, and the like. Ru. The controller unit 333 further includes a raster image processor (RIP) 310, a printer interface (printer I / F) 311, an image processing unit 313, and the like.

  The CPU 301 is a processor that controls the entire system.

  A RAM 306 is a system work memory for the CPU 301 to operate, a program memory for recording a program, and an image memory for temporarily storing image data.

  The ROM 302 stores a system boot program and various control programs.

  An external storage device (hard disk drive HDD) 307 stores various programs for controlling the system, print jobs, and the like. In addition, various tables are stored.

  The operation unit interface (operation unit I / F) 305 is an interface unit with the operation unit (UI) 318, and outputs image data to be displayed on the operation unit 318 to the operation unit 318.

  The operation unit I / F 305 also serves to transmit information (for example, user information and the like) input by the user of the system from the operation unit 318 to the CPU 301. The operation unit 318 includes a display unit having a touch panel, and the user can issue various instructions by pressing (touching with a finger or the like) a button displayed on the display unit.

  A network interface (Network I / F) 303 is connected to a network (LAN) to input and output data.

  A modem (MODEM) 304 is connected to a public line to input and output data such as FAX transmission / reception.

  An external interface (external I / F) 309 is an interface unit that receives external input such as USB, IEEE 1394, printer port, or RS-232C.

  An image bus interface (IMAGE BUS I / F) 308 is a bus bridge that connects the system bus 316 and an image bus 317 that transfers image data at high speed, and converts data structures. The image bus 317 is configured by a PCI bus or IEEE 1394. The following devices are arranged on the image bus 317.

  A raster image processor (RIP) 310 develops, for example, vector data such as a PDL code into a bitmap image.

  A printer interface (printer I / F) 311 connects the print unit 314 and the controller unit 333 to perform synchronous / asynchronous conversion of image data.

  An image processing unit 313 performs printer correction, resolution conversion, and the like on print output image data developed from the print job. In addition to this, the image processing unit 313 performs rotation of image data, and compression and decompression processing such as JPEG for multilevel image data and JBIG, MMR, and MH for binary image data.

  A print unit 314 connected to the printer I / F 311 is a unit that converts raster image data into an image on a sheet. As the system, there are an electrophotographic system using a photosensitive drum and a photosensitive belt, and an inkjet system in which ink is discharged from a minute nozzle array to print an image directly on a sheet, but any system may be used. The start of the print operation is started by an instruction from the CPU 301. The print unit 314 has a plurality of sheet feed stages so that different sheet sizes or different sheet orientations can be selected, and there is a sheet cassette corresponding thereto.

  The operation unit 318 connected to the operation unit I / F 305 includes a liquid crystal display (LCD) display unit. A touch panel sheet is attached on the LCD, and the operation screen of the system is displayed, and when the displayed key is pressed, the position information is transmitted to the CPU 301 via the operation unit I / F 305. The operation unit 318 further includes, for example, a start key, a stop key, an ID key, and a reset key as various operation keys.

  Here, the start key of the operation unit 318 is used, for example, when starting a printing operation. In the center of the start key are two green and red LEDs, which indicate whether the start key can be used or not. Further, the stop key of the operation unit 318 functions to stop the operation in operation. Also, the ID key of the operation unit 318 is used when inputting the ID of the user. The reset key is used to initialize settings from the operation unit 318.

  Next, functional configurations of the information processing apparatus 100, the server apparatus 101, the portable terminal 102, and the printing apparatus 103 will be described with reference to FIG. The functional configurations of the information processing apparatus 100, the server apparatus 101, the portable terminal 102, and the printing apparatus 103 shown in FIG. 4 are an example, and there are various configuration examples according to the application and purpose.

  The information processing apparatus 100 includes, as functional units, a communication control unit 401, a color code generation unit 402, and an advertisement data generation unit 403.

  The communication control unit 401 is a functional unit for controlling communication between the information processing apparatus 100 and the server apparatus 101 and the printing apparatus 103.

  The color code generation unit 402 is a functional unit that generates a color code including information. Specifically, a color code indicating a print serial number, which is identification information for each POP advertisement, is generated. The print serial number is an identification number assigned to each POP advertisement when a print instruction of the POP advertisement is received. In the present embodiment, the print serial number is indicated by a color code, but the information indicated by the color code, such as the selling price information of the product or the posting period of the POP advertisement, may be information other than the print serial number related to the product or the POP advertisement. . The color code may not necessarily be generated by the information processing apparatus 100, and the information processing apparatus 100 may manage the color code generated by the server apparatus 101, the printing apparatus 103, or another apparatus.

  The advertisement data generation unit 403 is a functional unit for generating advertisement data corresponding to a product. In the present embodiment, advertisement data including the color code generated by the color code generation unit 402 together with the product information is generated.

  Next, functional units of the server apparatus 101 will be described. The server apparatus 101 includes a communication control unit 404, a storage unit 405, and a print serial number acquisition unit 406.

  The communication control unit 404 is a functional unit that controls communication between the information processing apparatus 100, the portable terminal 102, and the printing apparatus 103.

  The storage unit 405 is a functional unit for storing information of various tables and masters described later, and information constituting various screens (storage means). Add, update and delete information as needed.

  The print serial number acquisition unit 406 is a functional unit for acquiring a print serial number for each POP advertisement when the server apparatus 101 receives a print instruction of a POP advertisement from the information processing apparatus 100. The print serial number acquired by the print serial number acquisition unit 406 is transmitted from the server apparatus 101 to the information processing apparatus 100, and the color code generation unit of the information processing apparatus 100 generates a color code indicating the received print serial number.

  Next, functional units of the mobile terminal 102 will be described. The functional unit of the portable terminal 102 includes an imaging unit 407 and a display control unit 408.

  The imaging unit 407 is a functional unit that controls imaging with the camera 232 included in the mobile terminal 102. In this embodiment, the change of the POP advertisement is displayed on the screen in an identifiable manner by imaging the color code included in the POP advertisement.

  The display control unit 408 is a functional unit for controlling the display of the display 230 of the portable terminal 102 (display control means). When a screen display instruction is issued from the display control unit 408, the display instruction is transmitted to the display 210 via the video controller 206. Then, when the display 230 receives this instruction, it displays a screen according to the instruction.

  Next, the flow of a series of processes from the creation of the POP advertisement to the notification of the POP advertisement to be changed will be described using the flowcharts of FIG. 5 and FIG. The embodiment described in the flowcharts of FIGS. 5 and 6 is a first embodiment of the present invention.

  FIG. 5 is a flowchart of outputting a POP advertisement whose specification has been received from the user.

  In step S501, the CPU 201 of the information processing apparatus 100 receives a selection of an advertisement template selected by the user from an advertisement template stored in advance by the information processing apparatus 100. An advertisement template indicates a layout of an advertisement in which a product name, selling price, and a catch copy are arranged at a position in a POP advertisement.

  In step S502, the CPU 201 of the information processing apparatus 100 receives the selection of a product for creating a POP advertisement. The CPU 201 of the information processing apparatus 100 may receive a selection for each product, or may collectively receive designation of all products grouped to a certain extent, such as a product list corresponding to a time-limited event. Good.

  In step S503, the CPU 201 of the information processing apparatus 100 transmits a print instruction of an advertisement corresponding to the product together with the JAN code (Japanese Article Number) of the product selected in step S502 to the server apparatus 101. In the present embodiment, the JAN code is transmitted as information specifying a product, but if it is identification information that can specify a product such as a product name or a product code managed by store, information other than the JAN code is transmitted. You may

  In step S504, the CPU 201 of the server apparatus 101 receives the product JAN code and the print instruction from the information processing apparatus 100.

  In step S505, the CPU 201 of the server apparatus 101 acquires selling price information of a product corresponding to the JAN code received in step S504 from a POS system (Point Of Sales system) cooperating with the server apparatus 101 (acquisition means). The POS system manages product sales information and also manages selling prices of fluctuating products. The selling price information that the server apparatus 101 acquires from the POS system in step S505 is the selling price of the product at the time of acquiring the selling price information.

  In step S <b> 506, the CPU 201 of the server apparatus 101 acquires a print serial number by the function of the print serial number acquisition unit 406. The CPU 201 of the server apparatus 101 acquires a number (print serial number) for each POP advertisement for which the print instruction has been received. Even if the print serial number of the POP advertisement of the product having the same JAN code is acquired in the past, the CPU 201 of the server apparatus 101 newly acquires the print serial number when the print instruction is newly received.

  In step S507, the CPU 201 of the server apparatus 101 stores the JAN code received in step S504, the selling price information acquired in step S505, and the printing serial number acquired in step S506 in the selling price check table 900 in association with each other.

  The selling price check table 900 of FIG. 9 is a table for managing information of the POP advertisement for which the print instruction has been received. The CPU 201 of the server apparatus 101 checks the selling price check table 900 also when confirming the change content of the POP advertisement captured by the mobile terminal 102. The selling price check table 900 includes a JAN code 901, a printing serial number 902, a printing price 903, a printing flag 904, a printing time 905, and a selling price 906. The JAN code 901 is received by the server apparatus 101 in step S504, and the print serial number 902 stores the one acquired by the server apparatus 101 in step S506. The printing price 903 is the selling price acquired by the server apparatus 101 from the POS system in step S505, and the JAN code 901, the printing serial number 902, and the printing price 903 are stored in association with each other. A print flag 904 manages whether an advertisement for which a print instruction has been received has been printed. The print time 905 stores the time when the POP advertisement was printed. The selling price 906 is selling price information acquired separately from the printing price 903. The selling price information of the product is acquired and stored from the POS system at timings at which the portable terminal 102 captures and checks the POP advertisement and every predetermined period. When checking whether the POP advertisement being published has a change in the amount of money, the print price 903 and the value stored in the selling price 906 are compared.

  Description will be returned to FIG. In step S508, the CPU 201 of the server apparatus 101 transmits the print sequence number corresponding to the JAN code to the information processing apparatus 100 together with the JAN code.

  In step S 509, the CPU 201 of the information processing apparatus 100 receives the JAN code and the print serial number from the server apparatus 101.

  In step S510, the CPU 201 of the information processing apparatus 100 generates a color code indicating a print serial number by the function of the color code generation unit 402. Then, the function of the advertisement data generation unit 403 generates advertisement data including a color code.

  In step S511, the CPU 201 of the information processing apparatus 100 transmits an output instruction to the printing apparatus 103 by the function of the communication control unit 401 (output control unit).

  In step S512, the CPU 201 of the information processing apparatus 100 transmits, to the server apparatus 101, information indicating that the print instruction has been transmitted in step S511. Note that the CPU 201 of the information processing apparatus 100 may transmit the print result to the server apparatus 101 after receiving information from the printing apparatus 103 indicating whether printing is completed, in order to confirm that printing has been performed reliably. .

  In step S513, the CPU 201 of the server apparatus 101 receives the print result from the information processing apparatus 100.

  In step S514, the CPU 201 of the server apparatus 101 stores the print result received from the information processing apparatus 100 using the function of the storage unit 405. More specifically, the CPU 201 of the server apparatus 101 stores “1” in the print flag 904 of the sales price check table 900. When the data of the POP advertisement is generated but is not printed by the printing apparatus 103 yet, the CPU 201 of the server apparatus 101 stores “0”.

  This is the end of the description of the processing for outputting the POP advertisement whose specification has been accepted. As a result of this processing, a color code indicating the print serial number assigned at the time of data creation of the POP advertisement is generated, and a POP advertisement including the color code is created and printed.

  Next, the flow of a series of processes for imaging a POP advertisement printed by the process of the flowchart of FIG. 5 with a portable terminal and notifying a user of a POP advertisement with a change will be described using FIG.

  In step S601, the CPU 221 of the mobile terminal 102 installs an application for performing content check of the POP advertisement in advance in the mobile terminal 102, and activates the corresponding application.

  In step S602, the CPU 221 of the portable terminal 102 starts imaging of a POP advertisement by the function of the imaging unit 407.

  In step S603, the CPU 221 of the mobile terminal 102 specifies the print serial number indicated by the color code included in the POP advertisement.

  In step S604, the print serial number identified in step S603 is transmitted to the server apparatus 101.

  In step S605, the CPU 201 of the server apparatus 101 receives the print serial number from the portable terminal 102.

  In step S606, the CPU 201 of the server apparatus 101 searches the print serial number 902 of the selling price check table 900 stored by the function of the storage unit 405 using the received print serial number as a key.

  In step S 607, the CPU 201 of the server apparatus 101 identifies the print serial number searched in step S 606 from the print serial number 902, and further, stores the print price 903 and the selling price 906 stored in association with the print serial number 902. refer. The selling price stored in the printing price 903 is a selling price at the time of printing the POP advertisement, and is a constant value. On the other hand, the value stored in the selling price 906 is a variable selling price because it is acquired from the POS system at a predetermined timing. Next, the CPU 201 of the server apparatus 101 compares the selling price stored in the printing price 903 with the selling price stored in the selling price 906, and determines whether the two selling prices have the same value (whether or not they match To determine If the CPU 201 of the server device 101 determines that the two selling prices are the same, the process proceeds to step S608, and it is determined that there is no problem. That is, it is determined that the content of the product information of the POP advertisement is not changed, and the process proceeds to step S612. If the CPU 201 of the server device 101 determines that the two selling prices are not the same or different selling prices, the process proceeds to step S609.

  In step S609, the CPU 201 of the server apparatus 101 determines whether there is the latest serial number. More specifically, the JAN code associated with the print serial number used as the search key is specified, and the JAN code 901 of the sale price check table 900 is searched using the JAN code as a key. If the same JAN code is specified and the print serial number (latest serial number) is newly stored, print data of the POP advertisement whose selling price has been updated to correspond to POP advertisement replacement is generated. Indicates Therefore, if the CPU 201 of the server apparatus 101 determines that there is the latest serial number, the process proceeds to step S611, and the advertisement data of the POP advertisement has been generated and the print instruction has been accepted, and it is determined that the POP advertisement has not been replaced. If the CPU 201 of the server apparatus 101 determines that there is no latest serial number, the process proceeds to step S610, and the content (selling price) of the POP advertisement is changed, and it is determined that the POP advertisement is not printed.

  Here, the check result table 910 of FIG. 9 will be described. The check result table 910 in the present embodiment shows an example of a table for storing the result of determining whether or not the sale price has been changed based on the print serial number of the POP advertisement. The check result table 910 includes a JAN code 911, a print serial number 912, and a check result 913. The check result 913 confirms the changed contents of the POP advertisement, and indicates the results determined in steps S608, S610, and S611, respectively. For example, if there is no change in the information indicated by the POP advertisement and there is no problem, the CPU 201 of the server apparatus 101 stores “0”. If it is determined that the information indicated by the POP advertisement has been changed, but the new POP advertisement has been printed because the latest serial number has been acquired, that is, if it is determined that the POP advertisement has just been replaced. The CPU 201 stores “1” in the check result 913. The CPU 201 of the server apparatus 101 checks “2” in the check result 913 if it is determined that the information indicated by the POP advertisement has not been changed and the latest advertisement number has not been acquired, and therefore it is determined that the POP advertisement updated is not printed. Store.

  Let us return to the flowchart of FIG. In step S612, the CPU 201 of the server apparatus 101 transmits the result stored in the check result table 910 of FIG. 9 to the portable terminal 102.

  In step S613, the CPU 221 of the mobile terminal 102 receives the check result from the server device 101.

  In step S614, the CPU 221 of the mobile terminal 102 notifies the change content of the POP advertisement based on the check result received in step S613. In the present embodiment, the display control unit 408 causes the display 230 of the portable terminal 102 to identify and display a POP advertisement whose contents are described. The CPU 221 of the mobile terminal 102 also displays detailed information for each POP advertisement according to the check result received in step S613. The detailed information referred to here is information indicating the state of the POP advertisement to be notified to the person in charge of the store when the CPU 201 of the server apparatus 101 determines that there is a change in the selling price of the POP advertisement. Here, the information indicating the status of the POP advertisement is, for example, whether the POP advertisement with an error has not been replaced or is it necessary to create new POP advertisement data? Contains information to indicate.

  FIG. 11 is a diagram illustrating an example in which the CPU 221 of the portable terminal 102 performs identification display corresponding to the check result received from the server device 101 in step S614. The display 230 of the portable terminal 102 displays the inside of the store being imaged, and the POP advertisement 1101 and the color code 1102 included in the POP advertisement 1101 are displayed. The color code 1102 is read by the portable terminal 102 to determine the status of the POP advertisement. The replacement leakage error display 1104 and the unprinted error display 1103 identify and display an error display of the POP advertisement corresponding to the check result in such a manner as to be superimposed on the captured image. The POP advertisement on which the replacement leakage error display 1104 and the unprinted error display 1103 are superimposed is a POP advertisement in which the selling price described in the POP advertisement and the selling price of the actual product have changed. In this embodiment, since it is possible not only to manage the propriety of the POP advertisement having a problem but also to notify the error status of the POP advertisement to be changed, the confirmation work of the person in charge of the store staff who checks and replaces the POP advertisement is reduced. It is possible to In the present embodiment, since it is sufficient to notify POP advertisements having a change in posted contents, the notification is not limited to display, and notification may be performed using another notification method such as voice. In addition to the display of the error state, the POP advertisement having a change in selling price may be displayed with the correct selling price superimposed on the captured image.

  This is the end of the description of the flow of a series of processes for notifying the user (person in charge of the store) of the POP advertisement having a change. By this processing, the store clerk can recognize at a glance the POP advertisement to be replaced. Further, in the present embodiment, for the POP advertisement whose selling price has been changed, it is necessary to create print data of the POP advertisement whose selling price is newly updated, or it is not necessary to newly create print data, and it is merely a mere omission of replacement. You can also find detailed information such as Therefore, the store clerk can grasp the next operation at the time of finding a POP advertisement that needs to be replaced, only by imaging the POP advertisement with the portable terminal 102.

Second Embodiment
Next, a second embodiment of the present invention will be described using the flowcharts of FIGS. 7 and 8. In the first embodiment, it is determined whether or not there is a change in the content described in the POP advertisement, and the POP advertisement having the change is identified and displayed. In the second embodiment, when there is a POP advertisement that has been imaged by the mobile terminal 102 and a change has occurred in the published content, a mechanism for automatically printing the POP advertisement in which the changed content has been updated by extracting the POP advertisement Describe.

  The processing from step S701 to step S707 in FIG. 7 is the same as step S601 to step S607 in FIG. The processing from step S701 to step S707 is processing in which the server device 101 compares the selling price of the specified product based on the print serial number captured by the portable terminal 102 and read from the color code.

  In step S 708, the CPU 201 of the server apparatus 101 compares the selling price stored in the printing price 903 in step S 707 with the selling price stored in the selling price 906 and determines that the two selling prices are not the same value. It is processing of the case. The CPU 201 of the server apparatus 101 specifies the JAN code corresponding to the print serial number of the POP advertisement whose sale price has been changed.

  In step S709, the CPU 201 of the server apparatus 101 identifies current date information.

  In step S710, the CPU 201 of the server apparatus 101 acquires the plan information stored by the function of the storage unit 405. The plan information is a plan for a limited time sale special sale held at the store, and the advertisement generation that summarizes the information such as the layout, catch copy, and selling price of the POP advertisement prepared for each plan. Indicates data for The plan information may be stored in the server apparatus 101, or information stored in another storage device may be acquired as appropriate.

  The plan instruction table 1000 of FIG. 10 shows an example of a table in which plan information capable of generating advertisement data for a plan is summarized. The plan instruction table 1000 includes a category 1001, a title 1002, a pattern 1003, a sale start date 1004, a sale end date 1005, a JAN code 1006, a manufacturer name 1007, a product name 1008, a sale price 1009, and a catch phrase 1010. A classification 1001 indicates classification of data for planning (special sale) advertisement or data for regular advertisement, and a title 1002 indicates the title of the planning. The pattern 1003 indicates the layout pattern of the POP advertisement, and the sale start date 1004 and the sale end date 1005 indicate the sale start date and the sale end date of the corresponding product, respectively. That is, it also indicates the posting period of the POP advertisement. Furthermore, a JAN code 1006, a manufacturer name 1007, a product name 1008, a selling price 1009, and a catch phrase 1010 are information for each product and indicate data to be printed on a POP advertisement for planning. In step S710 in FIG. 7, the plan instruction table 1000 is acquired as plan information.

  Let us return to the flowchart of FIG. In step S711, the CPU 201 of the server apparatus 101 determines whether the corresponding product is included in the plan information based on the current date identified in step S709 and the JAN code identified in step S708. That is, it is determined whether the JAN code specified in step S 708 is included in the currently held planned product. If the CPU 201 of the server apparatus 101 determines that the JAN code of the corresponding product is included in the plan information, the process proceeds to step S 712. If the CPU 201 of the server device 101 determines that the JAN code of the corresponding product is not included in the plan information, the process proceeds to step S713.

  In step S 712, the CPU 201 of the server apparatus 101 acquires a selling price for planning from the selling price 1009 of the planning instruction table 1000.

  In step S713, the CPU 201 of the server apparatus 101 acquires the current latest selling price from the POS system by the function of the communication control unit 404.

  In step S714, the CPU 201 of the server apparatus 101 acquires a print serial number by the function of the print serial number acquisition unit 406.

  In step S715, the CPU 201 of the server apparatus 101 associates the JAN code identified in step S708, the selling price information acquired in step S713 or step S714, and the printing serial number acquired in step S714. Then, the corresponding one is stored in the selling price check table 900.

  The CPU 201 of the server apparatus 101 repeats the processing from step S706 to step S715 for the number of print serial numbers received from the portable terminal 102.

  In step S716, the CPU 201 of the server apparatus 101 extracts data of the POP advertisement for which the print serial number has been newly acquired. That is, it is determined in step S 707 that the two selling prices are not identical, and data for which a new printing serial number has been acquired is extracted.

  Next, in step S717 in FIG. 8, the CPU 201 of the server apparatus 101 transmits the data extracted in step S716 to the information processing apparatus 100.

  In step S718, the CPU 201 of the information processing apparatus 100 receives the data extracted in step S716 from the server apparatus 101.

  In step S719, the CPU 201 of the information processing apparatus 100 newly generates the print data of the POP advertisement having a difference between the two selling prices received in step S718. Here, based on the determination in step S711, the CPU 201 of the information processing apparatus 100 generates print data for planning using the plan information if the advertisement data indicating the target product being held is included. In addition, the CPU 201 of the information processing apparatus 100 generates print data of a normal POP advertisement if the advertisement data indicating the target product being planned is not included.

  In step S720, the CPU 201 of the information processing apparatus 100 transmits an instruction to output a POP advertisement to the printing apparatus 103.

  In step S 721, the CPU 201 of the information processing apparatus 100 specifies the print time at which the POP advertisement has been printed, and transmits the print time to the server apparatus 101.

  In step S 722, the CPU 201 of the server apparatus 101 stores the print time received from the information processing apparatus 100 in the print time 905 of the selling price check table 900 and ends the series of processes.

  This is the end of the description of the mechanism for printing the POP advertisement whose information has been changed and read and extracted by the mobile terminal 102 in the second embodiment. In the present embodiment, the change in the selling price information is used as the change standard for the POP advertisement, but not only the selling price information but also other information change such as the posting period of the POP advertisement or the change in catch phrase may be used as the change standard for the POP advertisement.

  According to the processing of the second embodiment, the store clerk only picks up a POP advertisement on the mobile terminal 102, and changes in information occur to discover not only a new POP advertisement to be printed but also a POP advertisement that requires printing. Can be printed easily. Furthermore, since the changed POP advertisement is created automatically, the creation of the POP advertisement notifies the user of the POP advertisement to be changed, and there is also a problem that the POP advertisement to be replaced is forgotten or printing is forgotten. There is an effect that can be deterred.

Third Embodiment
Here, the third embodiment will be described using FIGS. 12 to 15. In the first embodiment and the second embodiment, the portable terminal 102 is used to recognize the status of the POP advertisement. In the third embodiment, position information in a store and shelf information (shelf information) for displaying a product are acquired together with selling price information of the POP advertisement, and in what position in the store the POP advertisement is in what state 7 shows processing for displaying a screen shown.

  In the third embodiment, the mobile terminal 102 is mainly described. However, not only the mobile terminal 102 but also a mobile information processing apparatus such as a self-propelled robot or the like may be used. When the main body performing imaging of the POP advertisement is a robot or the like, the travel route in the store is stored in advance, and the POP advertisement is imaged while moving along the stored travel route, and the selling price included in the POP advertisement It is good to get information.

  First, the flow of FIG. 12 will be described. In step S1201 of FIG. 12, the CPU 221 of the portable terminal 102 starts imaging of a POP advertisement by the function of the imaging unit 407. Note that, as described above, the imaging is not limited to the portable terminal 102, and an information processing apparatus such as a robot that is self-propelled may start an application and start imaging.

  In step S1202, the CPU 221 of the portable terminal 102 acquires position information at the time of imaging (position information acquisition unit). The position information may be acquired by GPS (Global Positioning System), or shelf information of products in the store may be acquired, and any information may be used as long as the information on the position of the imaged POP advertisement can be known. Good.

  Here, the advertisement position check table 1300 of FIG. 13 will be described. The advertisement position check table 1300 shows an example of a data table storing information including the position of the POP advertisement captured by the mobile terminal 102. The advertisement position check table 1300 includes shelf information 1301, a JAN code 1302, a product name 1303, and POP information 1304. Shelf information 1301 indicates the location and location of the shelf where the POP advertisement is captured. The JAN code 1302 and the product name 1303 respectively indicate the JAN code printed on the captured POP advertisement and the product name printed on the POP advertisement. The POP information 1304 indicates information such as the print status of the captured POP advertisement.

  In step S1203, the CPU 221 of the mobile terminal 102 captures and acquires a POP advertisement, and transmits the print serial number of the identified POP advertisement to the server apparatus 101. The process of the server apparatus 101 that has received the print serial number from the CPU 221 of the mobile terminal 102 is the same as the process of steps S605 to S612 in FIG. That is, the server apparatus 101 having received the print serial number compares the selling price information of the POP advertisement with the printing serial number as a key, and determines whether there is a difference in the selling price information of the POP advertisement. Then, if there is a difference in selling price information, it is determined whether the POP advertisement has been printed and there is a replacement leak or is not printed, and the check result is transmitted to the portable terminal 102.

  In step S 1204, the CPU 221 of the mobile terminal 102 receives the check result from the server device 101.

  In step S1205, the CPU 221 of the portable terminal 102 stores the check result received in step S1204 and the position information acquired in step S1202 in association with each other in the advertisement position check table 1300 for storage. For example, the received check result is stored in the POP information 1304 of the advertisement position check table 1300, and the position information is stored in the shelf information 1301. Although the advertisement position check table 1300 is stored in the mobile terminal 102 in this embodiment, it may be stored in the server apparatus 101.

  In step S1206, the CPU 221 of the mobile terminal 102 generates a display screen of advertisement information. More specifically, based on the information in the advertisement position check table 1300, a screen is displayed to display information on the POP advertisement to be notified to the user who is determined to have a difference in the printed information. In the present embodiment, although the mobile terminal 102 performs the advertisement information display screen generation processing, the server device 101 performs the generation processing of the advertisement information display screen, and the mobile terminal 102 generates the information generated by the server device 101. You may acquire it suitably.

  In step S1207, the CPU 221 of the mobile terminal 102 displays the advertisement information display screen generated in step S1206 on the display 230 of the mobile terminal 102.

  Here, FIG. 14 will be described. FIG. 14 is a screen 1400 showing advertisement information that needs to be replaced, and shows an example of a screen displayed in step S1207. A screen 1400 showing advertisement information that needs to be replaced includes an advertisement information display 1401 and an in-store view 1402. The in-store view 1402 indicates the location of the POP advertisement to be notified, and the advertisement information display 1401 identifies and displays the state of the POP advertisement by color, mark, symbol or the like. By this display, when the administrator later confirms the state of the POP advertisement, it is possible to confirm at a glance at what position the POP advertisement needs to be replaced in what state. Further, since the state of the POP advertisement is represented by a symbol or a figure, for example, even if the display 230 is a small terminal, it is possible to notify the user of the state of the POP advertisement in an easy-to-see manner. In the present embodiment, the information of the POP advertisement to be notified is displayed using a diagram, but it may be displayed in a list form. Also, in some cases, the same notification may be made again in the case where the POP advertisement has not been replaced although the notification about the unprinted or replacement of the POP advertisement has been made once. In that case, flag the information of the POP advertisement concerned, put it on the screen, and display on the screen such as “previous checked” in the advertisement information display 1401 that notification was made once but that there is no response to the replacement. May be

  In addition to the POP advertisement used for the description in the present embodiment, information on the replacement of a flyer or poster may be displayed on the display 230 of the portable terminal 102 as in the advertisement image 1500 of FIG. Further, the code including the information of the advertisement to be imaged may be not only a color code but any information as long as it is identification information such as a two-dimensional bar code that can read the information of the advertisement. In FIG. 15, for example, a code including publishing period information is printed on a poster or a flyer, and the code is imaged by the mobile terminal 102 to determine whether it is in the publishing period or not and whether the target advertisement is unprinted or not It determines whether or not to display information about the poster or flyer.

  This is the end of the description of the process for displaying the screen indicating the position of the POP advertisement at which position in the store in the third embodiment.

  As described above, according to the present invention, it is possible to easily recognize the state of the advertisement to be replaced in the advertisement of the product whose information is to be changed.

  The present invention is also applicable to, for example, an embodiment as a system, an apparatus, a method, a program, a storage medium, etc. Specifically, the present invention may be applied to a system composed of a plurality of devices. The present invention may be applied to an apparatus consisting of two devices.

  Note that the present invention includes one that directly or remotely supplies a program of software that implements the functions of the above-described embodiments to a system or an apparatus. The present invention also includes the case where the information processing apparatus of the system or apparatus achieves the same by reading and executing the supplied program code.

  Therefore, the program code itself which can be installed (mounted) in the information processing apparatus to realize the functional processing of the present invention by the information processing apparatus also implements the present invention. That is, the present invention also includes a computer program itself for realizing the functional processing of the present invention.

  In that case, as long as it has the function of a program, it may be in the form of an object code, a program executed by an interpreter, script data supplied to an OS, or the like.

  Examples of recording media for supplying the program include a flexible disk, a hard disk, an optical disk, a magneto-optical disk, an MO, a CD-ROM, a CD-R, and a CD-RW. There are also magnetic tapes, non-volatile memory cards, ROMs, DVDs (DVD-ROMs, DVD-Rs) and the like.

  In addition, as a program supply method, a browser on a client computer is used to connect to an Internet home page. Then, the program can be supplied by downloading the computer program of the present invention itself or a compressed file including an automatic installation function from the home page to a recording medium such as a hard disk.

  The present invention can also be realized by dividing the program code constituting the program of the present invention into a plurality of files and downloading each file from different home pages. That is, the present invention also includes a WWW server which causes a plurality of users to download program files for realizing the functional processing of the present invention by the information processing apparatus.

  In addition, the program of the present invention is encrypted, stored in a storage medium such as a CD-ROM, and distributed to users, and the user who has cleared predetermined conditions downloads key information that decrypts encryption from the homepage via the Internet. Let Then, it is possible to execute the program encrypted by using the downloaded key information and install it in the information processing apparatus.

  Also, the information processing apparatus executes the read program to realize the functions of the above-described embodiment. In addition, an OS or the like operating on the information processing apparatus performs a part or all of the actual processing based on the instruction of the program, and the functions of the above-described embodiment may be realized by the processing.

  Furthermore, the program read from the recording medium is written to a memory provided in a function expansion board inserted in the information processing apparatus or a function expansion unit connected to the information processing apparatus. Thereafter, based on the instruction of the program, a CPU or the like provided in the function expansion board or the function expansion unit performs part or all of the actual processing, and the function of the above-described embodiment is also realized by the processing.

  The embodiments described above merely show examples of implementation in practicing the present invention, and the technical scope of the present invention should not be interpreted limitedly by these. That is, the present invention can be implemented in various forms without departing from the technical concept or the main features thereof.

100 information processing apparatus 101 server apparatus 102 mobile terminal 103 printing apparatus 201 CPU
230 Display 211 External Memory 221 CPU
231 external memory 232 camera

Claims (10)

An advertisement management system capable of communicating with an information processing apparatus including a server device that manages first sales price information of a product and an imaging unit,
An acquisition unit configured to acquire second selling price information when the advertisement is printed from the advertisement of the product imaged by the imaging unit;
Display for controlling to display the detailed information of the advertisement identifiably together with the information as to whether or not the first selling price information managed by the server device matches the second selling price information acquired by the acquisition means Control means,
An advertisement management system comprising: The first selling price information indicates variable selling price information corresponding to a product.
The second selling price information indicates selling price information when the advertisement is printed,
The advertisement management system according to claim 1, wherein the advertisement management system manages whether or not the first selling price information matches the second selling price information. The advertisement management system further comprises storage means for storing advertisement print data;
The display control means stores print data in which the first selling price information and the second selling price information coincide in the storage means, and the first selling price information matches the second selling price information. The advertisement management system according to claim 1 or 2, wherein control is performed to display a message indicating that the advertisement has not been replaced if not. The advertisement management system further includes output control means for controlling to output the print data,
The output control means may output print data of an advertisement in which the first selling price information matches the second selling price information when the first selling price information and the second selling price information do not match. The advertisement management system according to claim 3, wherein the control is performed. The advertisement management system includes generation means for generating the print data.
5. The advertisement management system according to claim 3, wherein the generation unit generates the print data in which the first selling price information matches the second selling price information. The storage means stores planning information which is information of a commercial for a specified period of time,
6. The advertisement management system according to claim 5, wherein the generation unit generates the print data based on the plan information when the plan information is stored in the storage unit. The information processing apparatus further includes position information acquisition means for acquiring information indicating the position of the advertisement imaged by the imaging means,
The said display control means is controlled to display the information which shows the position of the said advertisement with the detailed information of the said advertisement, The advertisement management system in any one of the Claims 1 thru | or 6 characterized by the above-mentioned. A control method of an advertisement management system capable of communicating with an information processing apparatus including a server apparatus that manages first sales price information of a product and an imaging unit,
An acquisition step of acquiring second selling price information when the advertisement is printed from the advertisement of the product imaged by the imaging unit;
Display for controlling to display the detailed information of the advertisement identifiably together with the information as to whether or not the first selling price information managed by the server device matches the second selling price information acquired in the acquisition step Control step,
A control method of an advertisement management system comprising: An information processing apparatus comprising an imaging unit capable of communicating with a server apparatus that manages first sales price information of a product,
Specifying means for obtaining second selling price information when the advertisement is printed from the advertisement of the product imaged by the imaging means;
Acquisition means for acquiring first selling price information managed by the server device;
A display control unit configured to identifiably display detailed information of the advertisement in which the first selling price information acquired by the acquiring unit does not match the second selling price information specified by the specifying unit;
An information processing apparatus comprising:   The program for functioning a computer as each means of the information processing apparatus of Claim 9.

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