JP2018085014A - Sales promotion support system, server device, and sales promotion support program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable effective promotion for continuous purchasing of products to consumers.SOLUTION: A sales promotion support system comprises: a receipt data transmitting unit 12 for transmitting receipt data from a terminal device 10 to a server device 20 along with a user ID; a privilege granting unit 23 for performing a process of granting a privilege when a product indicated in the receipt data is a privilege granting target product; a history recording unit 25 for recording history information on privilege granting in association with the user ID; and a privilege content control unit 26 for changing privilege content from basic content according to the recorded history information. The privilege granting unit 23 grants a privilege based on either the basic content or the changed content according to the user who sent the receipt data, thereby a consumer may change the privilege content by repeating purchasing according to his or her own will, so as to ensure that incentives to continually purchase products work strongly for consumers.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a sales promotion support system, a server device, and a sales promotion support program, and is particularly suitable for use in a system that supports sales promotion of a product using a receipt issued at the time of purchase of the product.

  2. Description of the Related Art Conventionally, a system that supports sales promotion of a product using a receipt issued at the time of purchase of the product is known (see, for example, Patent Documents 1 to 6). In the campaign application system described in Patent Documents 1 to 3, when image data of a receipt photographed on a smartphone is transmitted to the server, the server is necessary for participation in the receipt display item included in the transmitted receipt image data and the campaign. The receipt required item is compared, and if the receipt display item corresponds to the receipt required item, a campaign point is given.

  In the purchase information utilization system described in Patent Document 4, a receipt is photographed at a consumer's terminal device, the receipt image is transmitted to a server together with a product code, and content (including coupons and points) associated with the product. Is provided to the terminal device.

  In the service point management system described in Patent Document 5, when a customer purchases a product at a store, the purchase price amount printed on a receipt and a receipt number are transmitted from the home personal computer to the point management server. The point management server confirms the validity of the receipt data based on the receipt number and the purchase price, and accumulates the points corresponding to the purchase price if it is valid.

  In the service providing system described in Patent Document 6, the service center server records privilege information for each receipt according to the service used by the user. Further, the service providing apparatus reads the issued receipt, displays the privilege information recorded on the receipt, and makes it usable as a privilege use ticket for the next service to be used.

JP, 2006-57676, A JP 2016-167306 A Japanese Patent No. 5977277 Japanese Patent No. 5980448 JP 2002-24518 A Japanese Patent Laid-Open No. 2006-114964

  According to the systems described in Patent Documents 1 to 6, it is possible to prompt the consumer to purchase a target product with a privilege such as points or coupons. However, the content of the privilege given at the time of product purchase is determined in advance by the seller, and the content of the privilege does not change no matter how many times the consumer purchases the product. For this reason, there has been a problem that incentives to encourage consumers to continue purchasing are difficult to work.

  The present invention has been made to solve such problems, and it is an object of the present invention to effectively encourage consumers to continuously purchase products.

  In order to solve the above-described problem, in the present invention, receipt data is transmitted from the terminal device to the server device together with the consumer identification information, and the product indicated in the receipt data is the product to be given a privilege. In this case, the process of granting a privilege is performed, and the history information of the privilege grant is recorded in association with the consumer identification information. And the content of privilege is changed from basic content according to historical information for every consumer's identification information. When the server device performs the process of giving the privilege as described above, the privilege is given based on either the basic content or the changed content according to the consumer identification information transmitted together with the receipt data from the terminal device. Do the process to give.

  According to this invention comprised as mentioned above, when a consumer purchases the goods for which privilege provision is performed and transmits receipt data from a terminal device to a server apparatus, a privilege will be provided. The content of the privilege given here changes from the initial basic content according to the purchase history of the product. For this reason, since consumers can change the content of a privilege according to the purchase history when they make purchases on their own intention, an incentive to continuously purchase merchandise works strongly. Thereby, it is possible to effectively encourage the consumer to continuously purchase the product.

It is a figure which shows the structural example of the sales promotion assistance system by this embodiment. It is a block diagram which shows the function structural example of the terminal device by this embodiment, and a server apparatus. It is a figure which shows an example of the setting content by the privilege basic information setting part of this embodiment. It is a figure which shows an example of the recording method of the historical information by the historical recording part of this embodiment. It is a flowchart which shows the operation example of the sales promotion assistance system by this embodiment. It is a block diagram which shows the other function structural example of the terminal device by this embodiment, and a server apparatus.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a diagram illustrating a configuration example of a sales promotion support system according to the present embodiment. As shown in FIG. 1, the sales promotion support system of the present embodiment is configured to include a terminal device 10 used by a consumer and a server device 20 that performs a process of giving a privilege to purchase of a product. Yes. The terminal device 10 is, for example, a smartphone, a tablet, a personal computer, or the like, and may be a terminal having a camera function. The terminal device 10 and the server device 20 are connected by a communication network such as the Internet.

  When a consumer purchases a product for which a privilege is granted, the receipt 100 issued at the store is photographed by the camera of the terminal device 10 and the receipt image data is transmitted to the server device 20. The server device 20 analyzes the receipt image data, identifies the purchased product, checks whether or not the purchased product is a product for which a privilege is granted, and then executes a process for granting a privilege. Although the content of the privilege can be arbitrarily determined, in the present embodiment, the privilege is assumed to be a cash back point.

  FIG. 2 is a block diagram illustrating a functional configuration example of the terminal device 10 and the server device 20. As illustrated in FIG. 2, the terminal device 10 includes an imaging unit 11, a receipt data transmission unit 12, and a privilege grant notification reception unit 13 as its functional configuration. Moreover, the server apparatus 20 is provided with the privilege basic information setting part 21, the receipt data receiving part 22, the privilege provision part 23, the privilege provision notification transmission part 24, the log | history recording part 25, and the privilege content control part 26 as the function structure. Yes. Moreover, the server apparatus 20 is provided with the privilege basic information storage part 31, the privilege change information storage part 32, and the log | history information storage part 33 as a storage medium.

  The functional blocks 11 to 13 of the terminal device 10 can be configured by any of hardware, DSP (Digital Signal Processor), and software. For example, when configured by software, each of the functional blocks 11 to 13 is actually configured by including a CPU, RAM, ROM, etc. of a computer, and a program stored in a recording medium such as RAM, ROM, hard disk, or semiconductor memory is stored. Realized by operating. In particular, the functions of the receipt data transmission unit 12 and the privilege grant notification reception unit 13 can be realized by an application downloaded from a download site on the Internet.

  The functional blocks 21 to 26 of the server device 20 can also be configured by any of hardware, DSP, and software. For example, when configured by software, each of the functional blocks 21 to 26 is actually configured by including a CPU, RAM, ROM, etc. of a computer, and a program stored in a recording medium such as RAM, ROM, hard disk, or semiconductor memory is stored. Realized by operating.

  The imaging unit 11 of the terminal device 10 images the receipt 100 issued at the time of purchasing the product using a camera provided in the terminal device 10. The receipt data transmission unit 12 transmits receipt image data (hereinafter simply referred to as receipt data) imaged by the imaging unit 11 to the server device 20 together with consumer identification information. The consumer identification information is, for example, a user ID set when registering a user of an application downloaded from a download site. The consumer identification information is not limited to the user ID. For example, information unique to the terminal device 10 such as a serial number or a MAC address of the terminal device 10 may be used.

  The privilege basic information setting unit 21 of the server device 20 sets information related to a privilege to be granted and the basic content of the privilege, and stores the information in the privilege basic information storage unit 31. The product to be given a privilege is, for example, a product desired by a manufacturer or seller of the product as a sales promotion target. The basic content of the privilege indicates basic content as a cash back point given when a consumer purchases a product. As will be described later, in the present embodiment, the content of the privilege is changed according to the privilege grant or product purchase history. The basic content refers to the content of the privilege in the initial state.

  The receipt data receiving unit 22 receives the receipt data transmitted by the receipt data transmitting unit 12 of the terminal device 10 together with consumer identification information (user ID). The privilege granting unit 23 checks whether or not the product indicated in the receipt data received by the receipt data receiving unit 22 is a privilege granting product stored in the privilege basic information storage unit 31. When the product is a grant target product, a process of granting a cash back point as a privilege is performed.

  Cash back points are points that can be used for cash exchange (transfer to an account), credit card usage, electronic money or virtual currency. The privilege grant part 23 performs grant of a privilege by transmitting the data of a cash back point to the terminal device 10, for example. Or the privilege provision part 23 may be made to perform provision of a privilege by accumulating a cash back point in the storage area prepared for every user ID on the server apparatus 20. FIG.

  The privilege grant notification transmitting unit 24, when the privilege grant unit 23 grants the privilege, gives a privilege grant notification including the grant of the privilege and information on the product that is the target of the privilege grant. It transmits to the terminal device 10. The privilege grant notification receiver 13 of the terminal device 10 receives the privilege grant notification transmitted by the privilege grant notification transmitter 24. And the privilege provision notification receiving part 13 displays the content of the received privilege provision notification on a display, and notifies a consumer.

  Thereby, the consumer can confirm whether or not a privilege is given as a result of photographing the receipt 100 and transmitting receipt data to the server device 20. At this time, it is also possible to check the product that is the subject of the privilege grant. For this reason, for example, when a consumer purchases a plurality of products and knows that one of them is a privilege grant target and receives receipt by sending receipt data to the server device 20, he / she knows When a product other than the target product is included in the privilege grant notification, it is possible to newly know the product for which the privilege is granted. Thereby, it is possible to give the consumer motivation to purchase the newly known benefit grant target product at the next opportunity.

  The history recording unit 25 of the server device 20, when a privilege is given by the privilege granting unit 23, associates history information related to the granting of the privilege or purchase of the product with the user ID of the consumer, and a history information storage unit 33. As will be described later, in the present embodiment, the content of the privilege granted by the privilege granting unit 23 is changed from the basic content according to the history information stored in the history information storage unit 33.

  The contents of the history information stored in the history information storage unit 33 can be arbitrarily determined. For example, it is possible to make history information that counts up by one regardless of the number of purchases each time a product is purchased once (a privilege is given once). Or it is good also as historical information which counts up according to the purchase quantity or purchase price of goods. The privilege basic information setting unit 21 may arbitrarily set the content of the history information stored in the history information storage unit 33. In this case, the setting information of the history information set by the privilege basic information setting unit 21 is also stored in the privilege basic information storage unit 31.

  Here, the privilege basic information setting unit 21 sets a history recording target product that stores history information in the history information storage unit 33 among a plurality of products set as a privilege grant target, and sets the setting contents as a privilege basic. You may make it memorize | store in the information storage part 31. FIG. That is, the privilege basic information setting unit 21 can set a plurality of products to be given a privilege and set a product that changes the content of the privilege according to the history information.

  FIG. 3 is a diagram illustrating an example of setting contents by the privilege basic information setting unit 21. In the example of FIG. 3, the privilege basic information setting unit 21 sets five products A to E as the privilege grant targets. Further, the privilege basic information setting unit 21 is a product that changes the content of the privilege according to the history information from among the five products A to E, that is, a history record that stores history information in the history information storage unit 33. Three products A, C, and D are set as targets.

  As described above, when the privilege basic information setting unit 21 sets a product to be recorded as a history, the history recording unit 25 is configured to grant a privilege to the purchase of the product stored as a history recording target in the privilege basic information storage unit 31. Only when the privilege is given by the above, history information related to the grant or purchase of the product is recorded in the history information storage unit 33 in association with the user ID of the consumer.

  Further, the privilege basic information setting unit 21 may further set how history information is recorded with respect to a product set as a history recording target. For example, when multiple products are set as the history record target, settings such as whether to record history information that counts up for each product or to record history information that counts up multiple products together are optional Can be done.

  FIG. 4 is a diagram illustrating an example of a method of recording history information. In FIG. 4, “O” is a stamp recorded when a privilege is given or a product is purchased, and the number of stamps is sequentially counted up. Here, an example is shown in which history information is recorded in a stamp card format using a stamp of ○, but this is only an example, and the present invention is not limited to recording history information in this stamp card format.

  FIG. 4A shows an example in which history information is recorded so that each of the three products A, C, and D set as history recording targets is individually counted up. FIG. 4B shows an example in which history information is recorded so that three products A, C, and D set as history recording targets are counted up together. In FIG. 4C, the three products A, C, and D are counted up together as in FIG. 4B, but the upper limit number of times recorded as history information is set for each product. Is.

  The privilege content control unit 26 changes the content of the privilege from the basic content of the privilege basic information storage unit 31 for each user ID of the consumer in accordance with the history information stored in the history information storage unit 33. The contents of the privilege are recorded in the privilege change information storage unit 32 in association with the user ID of the consumer. In the present embodiment, the privilege content control unit 26 increases the amount of privilege granted when the history information stored in the history information storage unit 33 satisfies a predetermined condition.

  Specifically, the privilege content control unit 26 increases the amount of cash back points granted when the history information satisfies a predetermined condition. The predetermined condition can be arbitrarily determined. For example, it is possible to determine as a predetermined condition that the number of times counted up reaches a predetermined number. When recording history information in the stamp card format, the amount of cash back points granted is increased on condition that the stamp card is full of stamps.

  Here, as shown in FIG. 4A, when history information is recorded so as to be counted up individually for each of the three products A, C, D, the number of times counted up for each product is a predetermined number of times. Every time you reach, increase the amount of cash back points. In this case, when the count value of the product A reaches a predetermined number of times, the amount of cash back points given for the product A is increased. Similarly, when the count value of the product C or D reaches a predetermined number of times, the amount of cash back points given for the product C or D is increased.

  As shown in FIG. 4B, when history information is recorded so that the three products A, C, and D are counted up collectively, the number of times the three products are counted up reaches a predetermined number. If so, increase the amount of cash back points. In this case, regardless of the purchase breakdown of the three products A, C, and D, when the total count value reaches a predetermined number of times, the amount of cash back points granted is increased.

  Further, as shown in FIG. 4C, the three products A, C, and D are counted up together, but when the upper limit number is set for each product, the number of times counted up for each product. When each reaches the maximum number of times, the amount of cash back points granted is increased.

  The privilege grant unit 23 described above grants the privilege stored in the privilege basic information storage unit 31 or the privilege change information storage unit 32 according to the consumer user ID received together with the receipt data by the receipt data receiving unit 22. Perform the process. That is, the privilege granting unit 23 refers to the privilege change information storage unit 32 using the user ID received by the receipt data receiving unit 22 as a key, and determines whether or not the corresponding user ID is stored.

  Here, when the user ID received by the receipt data receiving unit 22 is not stored in the privilege change information storage unit 32, the privilege grant unit 23 grants the basic privilege stored in the privilege basic information storage unit 31. Process. On the other hand, when the received user ID is stored in the privilege change information storage unit 32, the privilege grant unit 23 performs a process of giving the changed privilege stored in the privilege change information storage unit 32.

  FIG. 5 is a flowchart showing an operation example of the sales promotion support system according to the present embodiment configured as described above. First, the imaging unit 11 captures an image of the receipt 100 issued at the time of purchasing a product using a camera provided in the terminal device 10 (step S1). And the receipt data transmission part 12 transmits the receipt data obtained by the imaging by the imaging part 11 to the server apparatus 20 with a user ID (step S2).

  The receipt data receiving unit 22 of the server device 20 receives the receipt data transmitted by the receipt data transmitting unit 12 of the terminal device 10 together with the user ID (step S11). The privilege granting unit 23 determines whether or not the product indicated by the receipt data received by the receipt data receiving unit 22 is a privilege granting product stored in the privilege basic information storage unit 31 (step). S12). Here, when it is determined that the product is not a privilege grant target product, the privilege grant notification transmitter 24 notifies the terminal device 10 to that effect (step S13).

  On the other hand, when it is determined that the product indicated by the receipt data is a product to be granted, the privilege granting unit 23 uses the user ID received by the receipt data receiving unit 22 together with the receipt data as a privilege change information. With reference to the storage unit 32, it is determined whether or not the corresponding user ID is stored (step S14).

  Here, when the user ID received by the receipt data receiving unit 22 is not stored in the privilege change information storage unit 32, the privilege grant unit 23 grants the basic privilege stored in the privilege basic information storage unit 31. Processing is performed (step S15). On the other hand, when the received user ID is stored in the privilege change information storage unit 32, the privilege grant unit 23 performs a process of granting the changed privilege stored in the privilege change information storage unit 32 (step S16). ).

  Thereafter, the privilege grant notification transmission unit 24 transmits to the terminal device 10 a privilege grant notification including the grant of the privilege and information on the product that is the target of the privilege grant (step S17). The privilege grant notification receiver 13 of the terminal device 10 receives the notification transmitted in step S13 or step S17 (step S3). And the privilege provision notification receiving part 13 displays the content of the received notification on a display (step S4). Thereby, the process by the side of the terminal device 10 is complete | finished.

  In the server device 20, after step S <b> 17, the history recording unit 25 refers to the privilege basic information storage unit 31, so that the product for which the privilege granting unit 23 grants the privilege is stored in the history information storage unit 33. It is determined whether or not it is set as a history record target product to be stored (step S18). If it is not set as a history record target product, the processing of the server device 20 shown in FIG. 5 is terminated.

  On the other hand, when the item is set as a history recording target product, the history recording unit 25 records the history information in the history information storage unit 33 in association with the user ID of the consumer (step S19). Next, the privilege content control unit 26 determines whether or not the history information stored in the history information storage unit 33 satisfies a predetermined condition (step S20). If the predetermined condition is not satisfied, the processing of the server device 20 shown in FIG. 5 is terminated.

  On the other hand, when the history information satisfies a predetermined condition, the privilege content control unit 26 changes the privilege content from the basic content and associates the changed privilege content with the consumer user ID to store the privilege change information. It records in the part 32 (step S21). Thereby, the process of the server apparatus 20 shown in FIG. 5 is complete | finished.

  As described above in detail, in the present embodiment, when a consumer purchases a product, the receipt data is transmitted from the terminal device 10 to the server device 20 together with the user ID, and the product indicated by the receipt data is displayed. When the product is a privilege grant target product, a privilege grant process is performed, and privilege grant history information is recorded in association with the user ID. And the content of privilege is changed from basic content according to log | history information for every user ID. When the server device 20 performs the process of granting a privilege as described above, the privilege is given based on either the basic content or the changed content according to the user ID transmitted from the terminal device 10 together with the receipt data. To perform the process.

  According to this embodiment configured in this way, when a consumer purchases a product for which a privilege is granted and transmits receipt data from the terminal device 10 to the server device 20, a privilege is granted. The content of the privilege given here changes from the initial basic content according to the purchase history of the product. For this reason, since consumers can change the content of a privilege according to the purchase history when they make purchases on their own intention, an incentive to continuously purchase merchandise works strongly. Thereby, it is possible to effectively encourage the consumer to continuously purchase the product.

  FIG. 6 is a block diagram illustrating another functional configuration example of the terminal device 10 and the server device 20. In FIG. 6, those given the same reference numerals as those shown in FIG. 2 have the same functions, and therefore redundant description is omitted here.

  As illustrated in FIG. 6, the terminal device 10 includes a target product display unit 14, a product designation unit 15, and an undesignated product information reception unit 16 instead of the privilege grant notification reception unit 13 illustrated in FIG. 2. The server device 20 includes a target product providing unit 27 and an undesignated product information transmitting unit 28 instead of the privilege grant notification transmitting unit 24 shown in FIG.

  The target product providing unit 27 of the server device 20 provides the terminal device 10 with information related to the privilege grant target product stored in the privilege information basic report storage unit 31. For example, in response to a request from a web browser provided in the terminal device 10, the target product providing unit 27 provides information related to a privilege grant target product to the web browser. The target product display unit 14 of the terminal device 10 acquires information on the privilege grant target product provided by the target product providing unit 27 and displays the information on, for example, a web browser.

  The product designating unit 15 designates a product purchased by the consumer from among the products to be granted benefits displayed by the target product display unit 14 in accordance with the user operation of the consumer. The receipt data transmission unit 12 transmits the receipt data and the user ID of the consumer to the server device 20 together with information related to the product designated by the product designation unit 15. The receipt data receiving unit 22 of the server device 20 receives the receipt data, the user ID, and the information related to the designated product transmitted by the receipt data transmitting unit 12.

  The non-designated product information transmission unit 28 of the server device 20 includes a privilege among the products other than the product designated by the consumer among the plurality of products indicated by the receipt data received by the receipt data receiving unit 22. It is determined whether or not a privilege grant target product stored in the basic information storage unit 31 is included. And when the goods for privilege provision are contained in the goods for non-designation, the information of the goods for privilege provision for non-designation is transmitted to the terminal device 10. The non-designated product information receiving unit 16 of the terminal device 10 receives the information on the non-designated privilege grant target product transmitted from the non-designated product information transmitting unit 28 and displays it on the display.

  When configured as shown in FIG. 6, the consumer designates the purchased product and transmits the receipt data when purchasing the privilege-targeted product and transmitting the receipt data to the server device 20. At this time, if a plurality of products indicated in the receipt data includes a privilege grant target product that is not specified by the consumer, information on the privilege grant target product not specified is displayed. It is notified from the server device 20 and displayed. Thereby, the consumer can know newly the goods of privilege grant object which was not known until then. Thereby, it is possible to give the consumer motivation to purchase the newly known benefit grant target product at the next opportunity.

  In particular, in the example of FIG. 6, since the consumer designates a product to be given a privilege and transmits receipt data, when information on a product to be given a privilege that is not specified is notified, It will be strongly impressed that there is a product for which a privilege is not granted. Accordingly, it is possible to prevent the consumer from noticing that there is a privilege grant target product in addition to the privilege grant target product known by the consumer.

  In the above-described embodiment, an example has been described in which a receipt 100 of a paper medium issued at the time of product purchase is captured by the terminal device 10 to obtain receipt data. However, the present invention is not limited to this. For example, when electronic payment is performed using the terminal device 10, when an electronic receipt is issued to the terminal device 10, the electronic receipt may be transmitted to the server device 20 as receipt data.

  In the above embodiment, an example has been described in which the content of the privilege is changed only once when the history information satisfies a predetermined condition. However, the privilege information may be changed a plurality of times. For example, a plurality of predetermined conditions may be set, and the content of the privilege may be changed step by step each time the conditions are satisfied one by one. Also, if there is only one predetermined condition and the condition is satisfied and the content of the privilege is changed once, the history information is cleared, the history information is stored again from zero, and the predetermined condition is satisfied again You may make it change the content of privilege further.

  In the above embodiment, the cash back point is described as a specific example, but the present invention is not limited to this. For example, a point having a currency value that can be exchanged for a product may be given, or a coupon that allows a product to be purchased at a discount may be given.

  In addition, each of the above-described embodiments is merely an example of implementation in carrying out the present invention, and the technical scope of the present invention should not be construed in a limited manner. That is, the present invention can be implemented in various forms without departing from the gist or the main features thereof.

DESCRIPTION OF SYMBOLS 10 Terminal device 11 Imaging part 12 Receipt data transmission part 13 Benefit provision notification reception part 14 Target product display part 15 Product designation | designated part 16 Undesignated product information reception part 20 Server apparatus 21 Basic privilege information setting part 22 Receipt data reception part 23 Benefit provision Unit 24 privilege grant notification transmission unit 25 history recording unit 26 privilege content control unit 27 target product providing unit 28 undesignated product information transmission unit 31 privilege basic information storage unit 32 privilege change information storage unit 33 history information storage unit

Claims (12)

A sales promotion support system configured to include a terminal device used by a consumer and a server device that performs processing for giving a privilege to purchase of a product,
The terminal device is
A receipt data transmitting unit that transmits receipt data issued at the time of purchase of the product together with the consumer identification information to the server device,
The server device is
A privilege basic information storage unit for storing information on the product to be granted the privilege and the basic content of the privilege;
A receipt data receiving unit that receives the receipt data transmitted by the receipt data transmitting unit together with the consumer identification information;
When the product indicated by the receipt data received by the receipt data receiving unit is a product for which a privilege is granted stored in the privilege basic information storage unit, a process of granting the privilege is performed. A privilege granting unit to perform;
A history recording unit that records history information relating to the granting of the privilege or purchase of the product in the history information storage unit in association with the consumer identification information when the privilege is granted by the privilege granting unit;
In accordance with the history information stored in the history information storage unit, the content of the privilege is changed from the basic content for each consumer identification information, and the changed content of the privilege is used as the consumer identification information. A privilege content control unit that associates and records in the privilege change information storage unit,
The privilege granting unit grants a privilege stored in the privilege basic information storage unit or the privilege change information storage unit according to the consumer identification information received together with the receipt data by the receipt data receiving unit. A sales promotion support system characterized by performing processing.   The server device further includes a privilege basic information setting unit that sets information related to a product to be given the privilege and basic content of the privilege and stores the information in the privilege basic information storage unit. 1. The sales promotion support system according to 1. The privilege basic information setting unit sets a history recording target product for storing the history information in the history information storage unit among the products set as the privilege grant target, and stores the setting contents in the privilege basic information storage To be memorized in the department,
The history recording unit, when the privilege is given by the privilege granting unit for the purchase of the product stored as the history recording target in the privilege basic information storage unit, stores the history information as the consumer. The sales promotion support system according to claim 2, wherein the sales information is recorded in the history information storage unit in association with the identification information.   The privilege content control unit changes the content of the privilege so as to increase the amount of the privilege when the history information stored in the history information storage unit satisfies a predetermined condition. The sales promotion support system according to any one of claims 1 to 3. The above benefits are cash back points,
The said privilege content control part increases the grant amount of the said cash back point, when the historical information memorize | stored in the said historical information storage part satisfy | fills the said predetermined condition. Sales promotion support system. When the privilege is given by the privilege granting unit, the server device gives the privilege grant notification including the grant of the privilege and information on the product that is the subject of the privilege grant. Further comprising a privilege grant notification transmitter for transmitting to the terminal device,
The sales according to any one of claims 1 to 5, wherein the terminal device further includes a privilege grant notification receiving unit that receives the privilege grant notification from the server device and notifies the consumer. Promotion support system. The terminal device further includes a target product display unit that acquires and displays information related to a privilege grant target product stored in the privilege basic information storage unit from the server device,
The receipt data transmission unit transmits the receipt data and the consumer identification information to the server device together with information about the product designated by the consumer from among the products displayed by the target product display unit. Made
The server device includes a plurality of products indicated by the receipt data received by the receipt data receiving unit, in a product other than the product specified by the consumer, in the privilege basic information storage unit. A non-designated product information transmitting unit that transmits information of the privilege grant target product other than the specified product to the terminal device when the stored privilege grant target product is included;
The terminal device further comprises a non-designated product information receiving unit that receives information of a privilege grant target product other than the designated product from the server device and notifies the consumer. The sales promotion support system according to any one of 5. A server device that performs a process of granting a privilege for purchase of a product by a consumer,
A privilege basic information storage unit for storing information on the product to be granted the privilege and the basic content of the privilege;
A receipt data receiving unit for receiving receipt data transmitted together with the consumer identification information from the terminal device used by the consumer;
When the product indicated by the receipt data received by the receipt data receiving unit is the product of the privilege grant target stored in the privilege basic information storage unit, the process of granting the privilege is performed. A privilege granting unit;
A history recording unit that records history information relating to the granting of the privilege or purchase of the product in the history information storage unit in association with the consumer identification information when the privilege is granted by the privilege granting unit;
In accordance with the history information stored in the history information storage unit, the content of the privilege is changed from the basic content for each consumer identification information, and the changed content of the privilege is used as the consumer identification information. A privilege content control unit that associates and records in the privilege change information storage unit,
The privilege granting unit grants a privilege stored in the privilege basic information storage unit or the privilege change information storage unit according to the consumer identification information received together with the receipt data by the receipt data receiving unit. The server apparatus characterized by performing the process to do. Among the products set as the privilege grant target, a privilege basic information setting for setting a history record target product for storing the history information in the history information storage unit and storing the setting content in the privilege basic information storage unit Further comprising
The history recording unit, when the privilege is given by the privilege granting unit for the purchase of the product stored as the history recording target in the privilege basic information storage unit, stores the history information as the consumer. The server apparatus according to claim 8, wherein the server information is recorded in the history information storage unit in association with the identification information.   When the privilege is given by the privilege granting unit, the privilege grant notification including the grant of the privilege and information on the product that is the subject of the privilege grant is transmitted to the terminal device. The server device according to claim 8, further comprising a privilege grant notification transmission unit. The receipt data receiving unit is configured to receive the receipt data and the consumer identification information together with information related to a product designated by the consumer from among the products to be granted benefits stored in the privilege basic information storage unit. To receive,
Of the plurality of products indicated by the receipt data received by the receipt data receiving unit, the products stored in the privilege basic information storage unit in the products other than the products specified by the consumer The apparatus further comprises a non-designated product information transmitting unit configured to transmit information on a privilege grant target product other than the designated product to the terminal device when the privilege grant target product is included. The server device according to 8 or 9. In the server device, a sales promotion support program for performing a process of giving a privilege to the purchase of the product by the consumer,
Receipt data receiving means for receiving receipt data transmitted together with the consumer identification information from the terminal device used by the consumer;
The product indicated by the receipt data received by the receipt data receiving means with reference to the privilege basic information storage unit storing information related to the product to be given the privilege and the basic content of the privilege is the privilege. A privilege granting means for performing a process of granting the privilege when stored in the basic information storage unit;
When the privilege is granted by the privilege granting means, privilege grant history recording means for recording history information relating to the grant or purchase of the product in the history information storage unit in association with the consumer identification information. In accordance with the history information stored in the history information storage unit, for each consumer identification information, the content of the privilege is changed from the basic content, and the changed content of the privilege is identified by the consumer. The computer of the server device is caused to function as privilege content control means for recording in the privilege change information storage unit in association with information,
The privilege granting unit grants a privilege stored in the privilege basic information storage unit or the privilege change information storage unit according to the consumer identification information received together with the receipt data by the receipt data receiving unit. A sales promotion support program characterized by performing processing.