JP2018067349A - Providing device, providing method and providing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a service that easily calculates a providing fee.SOLUTION: A providing device according to the present application comprises a providing unit. The providing unit presents information based on a mobilizing unit price dynamically calculated according to an audience attribute in which advertisement content is provided in a place, being the mobilizing unit price that is a unit price of a providing fee determined for each mobilizing number when the advertisement content is provided in the place where the advertisement content is provided, as the providing fee of the advertisement content, and provides a selling service of a right in which the advertisement content is provided.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a providing apparatus, a providing method, and a providing program.

  Currently, there are cases where content provided in a facility is provided with an advertising space in which an advertisement incorporated before the main part of the content is screened. For example, in a movie theater, an advertising space for several minutes is set before the main part of a movie to be shown.

  As a technique related to such advertisement distribution, a technique for scheduling moving images and promotional content to viewers at a screening place is known. Specifically, in this technology, a bid is requested from an advertisement provider in a time slot in which promotional content is presented, an advertisement from the advertisement provider is associated with the time slot according to the received bid, and the advertisement is electronically transmitted from the advertisement provider. To get. Also, in this technique, the number of movie theater visitors is included in the data provided by the screener, and information on the number of influences obtained for the advertisement is provided to the advertiser. And in this technique, information about the number of influences can be used to set the advertising rate.

Special table 2007-505393

  However, with the above-described conventional technology, it is not always possible to easily calculate the advertisement fee. Specifically, in the above-described conventional technology, the advertisement rate is set according to the number of visitors provided by the shower. Therefore, every time the number of visitors is determined, the advertisement distributor or advertiser sets the advertisement rate. It will be set. This complicates the calculation of the advertisement fee by the advertisement distributor or advertiser, and it is difficult to easily calculate the advertisement fee with the above-described conventional technology.

  The present application has been made in view of the above, and an object thereof is to provide a providing apparatus, a providing method, and a providing program for providing a service capable of easily calculating an advertisement fee.

  The providing apparatus according to the present application has a mobilization unit price, which is a unit price of a provision fee determined for each mobilization number when the advertisement content is provided at a place where the advertisement content is provided, as the advertisement content provision fee. Providing a sales service for the right to provide the advertising content by presenting information based on the mobilization unit price dynamically calculated according to the attribute of the audience to whom the advertising content is provided at the location. It is characterized by having.

  According to one aspect of the embodiment, there is an effect that it is possible to provide a providing device, a providing method, and a providing program that provide a service that can easily calculate a provided fee.

FIG. 1 is a diagram illustrating an example of calculation processing according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of a calculation system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertising device according to the embodiment. FIG. 4 is a diagram illustrating an example of the advertising space storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of the advertising content storage unit according to the embodiment. FIG. 6 is a flowchart illustrating a sales service providing process procedure by the advertising device according to the embodiment. FIG. 7 is a flowchart illustrating an advertising content distribution processing procedure by the advertising device according to the embodiment. FIG. 8 is a flowchart illustrating a calculation processing procedure by the advertising device according to the embodiment. FIG. 9 is a diagram illustrating an example of calculation processing according to the modification. FIG. 10 is a diagram illustrating an example of the advertising space storage unit according to the modification. FIG. 11 is a diagram illustrating an example of a billing system for advertising space. FIG. 12 is a diagram illustrating an example of the advertising space storage unit according to the modification. FIG. 13 is a diagram illustrating an example of the advertisement category storage unit. FIG. 14 is a diagram illustrating an example of the advertising content storage unit according to the modification. FIG. 15 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertising device.

  Hereinafter, embodiments for providing a providing apparatus, a providing method, and a providing program according to the present application (hereinafter referred to as “embodiments”) will be described in detail with reference to the drawings. In addition, the providing apparatus, the providing method, and the providing program according to the present application are not limited by this embodiment. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Calculation process)
First, an example of calculation processing according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of calculation processing according to the embodiment. FIG. 1 shows an example in which advertising fee calculation processing is performed by the advertising device 100 corresponding to the providing device according to the present application. In the following description, a theater is taken as an example of the facility, a movie is taken as an example of the first content provided at the facility, and an advertisement is taken as an example of the second content provided together with the first content.

  In the example shown in FIG. 1, an advertisement frame in which advertisement content is shown is provided in a movie shown in a theater. For example, an advertisement frame for several minutes is provided before the main part of a movie. Then, the advertising device 100 distributes advertising content to be screened in such a theater to the theater. That is, in the theater, a movie in which the advertising content distributed from the advertising device 100 is incorporated in the advertising space is shown. At this time, the administrator of the advertising device 100 pays an advertising fee to the theater as consideration for the advertising content to be screened in the theater. Here, the advertising fee paid by the administrator of the advertising device 100 is the number of theater audiences (hereinafter sometimes referred to as “number of mobilization”) and the advertising fee for the theater (hereinafter referred to as “advertising space usage fee”). It is calculated based on a unit price for each predetermined number of mobilizations (hereinafter may be referred to as “theater mobilization unit price”). In the case of the example of FIG. 1, the manager of the advertising device 100 and the theater manager negotiate in advance such a theater mobilization unit price (step S11).

  In the following, the theater mobilization unit price is the number of times the advertising content has been screened, and the number of spectators when the advertising content is screened is “one person”, and the advertising content is screened. The advertising space use fee is shown when the length of time for which the time is a predetermined value (here, 15 seconds). Here, a value obtained by multiplying the number of times the advertising content is screened and the number of spectators when the advertising content is screened is the “mobilization number”.

  The theater mobilization unit price decided by the manager of the advertising device 100 and the theater manager is input to the advertising device 100 by the manager of the advertising device 100. In addition to the theater mobilization unit price, the administrator of the advertising device 100, for example, the name of the theater where the advertising content is screened, the title of the movie in which the advertising space is incorporated, and the date and time when the advertising content is screened in the theater ( Hereinafter, it may be described as “delivery schedule”) or the like. Then, the advertising device 100 stores the theater mobilization unit price, the theater name, the movie title, the advertisement delivery schedule, and the like as information on the advertising space.

  Subsequently, the advertising device 100 presents sales information related to sales of rights for which advertisements are provided in the theater. In the example of FIG. 1, the right to be provided with an advertisement in the theater refers to the right to incorporate advertisement content in an advertisement space provided in a movie. The advertising device 100 provides the advertiser with a sales service for the right to incorporate the advertising content into the advertising space together with the presentation (step S12). Specifically, the advertising device 100 may be represented as sales information by a unit price that is higher than the theater mobilization unit price decided by the administrator of the advertising device 100 and the theater administrator (hereinafter referred to as “charging mobilization unit price”). Present). At this time, the advertising device 100 presents the name of the theater in which the advertising content is screened, the title of the movie in which the advertising space is incorporated, the distribution schedule of the advertising content, etc., as sales information to the advertiser in addition to the unit price for billing mobilization. May be.

  Subsequently, the advertiser selects a desired advertisement space based on the presented sales information. Then, the advertiser transmits a purchase request for the right to incorporate the advertising content into the selected advertising space to the advertising device 100 (step S13). Then, when the advertising device 100 receives a purchase request for the right to incorporate the advertising content into the advertising space from the advertiser, the advertising device 100 notifies the advertiser that he / she has purchased the right (step S14).

  Subsequently, the advertiser who has purchased the right to incorporate the advertising content in the advertising space submits the advertising content to the advertising device 100 (step S15). The advertising device 100 accepts advertisement content submission from the advertiser, and stores the advertisement space and the submitted advertisement content in association with each other. Then, the advertising device 100 distributes the submitted advertising content to the theater (step S16).

  Thereafter, the advertising device 100 obtains information on the number of mobilizations by receiving notification from the theater about the number of mobilizations measured when the advertising content is screened in the theater (step S17). The advertising device 100 calculates an advertising fee for the theater (hereinafter sometimes referred to as “advertisement space usage fee”) based on the acquired information on the number of mobilizations and the mobilization unit price. Similarly, the advertising device 100 calculates an advertising fee for advertisement delivery to the advertiser based on the information on the number of mobilizations and the charging mobilization unit price (step S18). Then, the advertising device 100 notifies the theater of the advertising space usage fee (step S19). Similarly, the advertising device 100 notifies the advertiser of the advertising fee related to the advertisement distribution (step S20).

  As described above, the advertising device 100 according to the embodiment presents a billing mobilization unit price as an advertising fee for the advertising content provided together with the movie to be screened in the theater, and provides a sales service for the right to incorporate the advertising content in the advertising space. Then, based on the number of mobilization and the unit price of charge mobilization, the advertising fee charged to the advertiser who purchased the right in the sales service is calculated. That is, the advertising device 100 calculates the advertising fee charged to the advertiser based on the number of mobilizations notified from the theater and the charging mobilization unit price determined at the time of providing the sales service. Thereby, the advertising device 100 can automatically calculate the advertising fee as soon as the number of mobilization is determined. For this reason, when the advertising device 100 according to the embodiment is used, an administrator, an advertiser, or the like of the advertising device 100 does not need to perform a complicated operation of setting an advertising rate every time the number of mobilizations is determined. . For this reason, the advertising device 100 according to the embodiment can easily calculate the advertising fee charged to the advertiser. For the same reason, the advertising device 100 according to the embodiment can easily calculate the advertising space usage fee paid to the theater based on the number of mobilizations and the mobilization unit price.

  In addition, the number of mobilizations described above is an index indicating the advertising effect in the advertisement. That is, the advertising device 100 according to the embodiment can easily calculate an appropriate advertising fee that matches the advertising effect for the advertiser.

  In the above embodiment, an example is shown in which an advertisement is provided before the main movie is shown. As described above, the second content provided together with the first content means an advertisement or a movie trailer provided before the main part when the main part of the movie is shown. In addition, the second content includes content that is provided by being superimposed on the first content as the main content like an overlay.

[2. Calculation system configuration)
Next, the configuration of the calculation system according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the calculation system 1 according to the embodiment. As shown in FIG. 2, the calculation system 1 includes an advertiser terminal 10, a theater terminal 20, and an advertising device 100. The advertiser terminal 10, the theater terminal 20, and the advertising device 100 are connected via a network N so as to be communicable by wire or wirelessly. In addition, the calculation system 1 shown in FIG. 2 may include a plurality of advertiser terminals 10 and a plurality of theater terminals 20.

  The advertiser terminal 10 is an information processing apparatus used by an advertiser who requests the advertisement apparatus 100 to distribute an advertisement. The advertiser terminal 10 transmits a purchase request for the right to incorporate the advertising content into the advertising space or submits the advertising content to the advertising device 100 according to the operation by the advertiser.

  The advertiser may use the advertiser terminal 10 to request the agency to submit the advertising content without submitting the advertising content to the advertising device 100. In this case, it is the agency that submits the advertising content to the advertising device 100. In the following, the term “advertiser” is a concept that includes not only the advertiser but also the agency, and the term “advertiser terminal” includes the agency device used by the agency as well as the advertiser terminal. It is assumed to be a concept.

  The theater terminal 20 is an information processing apparatus used by a theater administrator who requests the advertisement apparatus 100 to distribute advertisements. The theater terminal 20 performs, for example, management of information related to the advertising space, processing for showing the advertising content distributed from the advertising device 100 in the theater, and the like.

  The advertising device 100 is a server device that distributes advertising content to a theater. As described with reference to FIG. 1, the advertising device 100 performs processing for providing the theater terminal 20 with a sales service for the right to incorporate the advertising content in the advertising space, and processing for calculating the advertising fee based on the number of mobilizations.

  The above-described advertiser terminal 10 and theater terminal 20 are realized by, for example, a desktop PC (Personal Computer), a notebook PC, a tablet terminal, a mobile phone, a PDA (Personal Digital Assistant), or the like.

[3. Configuration of advertising device]
Next, the configuration of the advertising device 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertising device 100 according to the embodiment. As illustrated in FIG. 3, the advertising device 100 includes a communication unit 110, an advertising space storage unit 121, an advertising content storage unit 122, and a control unit 130. The advertising device 100 includes an input unit (for example, a keyboard and a mouse) that receives various operations from an administrator who uses the advertising device 100, and a display unit (for example, a liquid crystal display) that displays various types of information. You may have.

[3-1. Communication department)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network N by wire or wirelessly, and transmits / receives information to / from the advertiser terminal 10 and the theater terminal 20 via the network N.

[3-2. (Storage section)
The advertising space storage unit 121 and the advertising content storage unit 122 are realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk.

[3-3. Advertising space storage unit)
The advertising space storage unit 121 stores information related to the advertising space. Here, FIG. 4 shows an example of the advertising space storage unit 121 according to the embodiment. In the example shown in FIG. 4, the advertisement space storage unit 121 includes “theatre”, “main content”, “delivery schedule”, “advertisement space ID”, “distribution time”, “theater mobilization unit price”, “charging mobilization unit price”. ”.

  “Theater” indicates the name of the theater to which the advertising content is distributed. For example, the theater “TH1” and the theater “TH2” indicate different theater names, and may have different ability to attract customers and customer base. For this reason, even if the advertising space is incorporated in the same movie, the theater mobilization unit price and the charging mobilization unit price may be different.

  “Main content” indicates the title of a movie (an example of content) to be screened in a theater. For example, the main content “M1” and the main content “M2” may indicate different main content, and may have different customer collection capabilities and customer segments. For this reason, even if it is an advertising space incorporated in the movie shown in the same theater, a mobilization unit price and a charge mobilization unit price may differ.

  “Distribution schedule” indicates the date and time when the advertising content is distributed in the theater. Here, the distribution is a concept including not only the distribution of the advertisement content through the network but also the viewing of the advertisement content by the audience by the advertisement content being screened in the theater. In the example shown in FIG. 4, advertisements are distributed in the theater in the order of the advertisement frames, with the distribution schedule as the start time of advertisement distribution.

  “Advertising space ID” indicates identification information for identifying an advertising space purchased by the advertiser. For example, the advertiser can request the advertising device 100 to purchase the right to incorporate the advertising content for the advertising space identified by the advertising space ID “C11”. In the following, the identification information stored in the advertising space ID shown in FIG. 4 may be used as a reference code for the advertising space. For example, in the following, the advertisement space identified by the advertisement space ID “C11” may be referred to as “advertisement space C11”.

  “Distribution time” indicates the length of time for which the advertising content is distributed in the theater. In the example of FIG. 4, the unit of the delivery time is seconds. For example, it indicates that 15 seconds is allocated as the delivery time to the advertising space C11.

  The “theater mobilization unit price” indicates a unit price for calculating the advertising space use fee paid to the theater by the administrator of the advertising device 100 or the like. The theater mobilization unit price is determined by the manager of the advertising device 100 and the theater manager according to, for example, the theater and the main content.

  “Billing mobilization unit price” indicates a unit price for calculating an advertisement fee paid by an advertiser for advertisement distribution. For example, the billing mobilization unit price is set to a predetermined amount by the advertising device 100. Specifically, the acquisition unit 131, which will be described later, in principle obtains an amount higher by a predetermined amount than the theater mobilization unit price as the charge mobilization unit price, and sets the charge mobilization unit price. However, the acquisition unit 131 is not limited to the above setting method, and can also set the charging mobilization unit price. That is, the billing mobilization unit price is not always set higher than the theater mobilization unit price.

  That is, FIG. 4 shows an example in which the advertising space C11 is an advertising space incorporated in the main content “M1” to be screened in the theater “TH1”. At this time, the advertising content corresponding to the advertising space C11 is screened for 15 seconds from “2014/01/10 9:00:00”. Further, FIG. 4 shows that the theater mobilization unit price corresponding to the advertising space C11 is “100 yen” and the charging mobilization unit price is “120 yen”.

[3-4. Advertising content storage unit]
The advertising content storage unit 122 stores information on advertising content submitted from the advertiser terminal 10. Here, FIG. 5 shows an example of the advertising content storage unit 122 according to the embodiment. In the example shown in FIG. 5, the advertisement content storage unit 122 includes “advertiser ID”, “advertisement space ID”, “advertising data ID”, “mobilization number”, “advertisement space usage fee”, “advertisement fee”, and the like. Have items.

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. The “advertisement space ID” corresponds to the advertisement space ID shown in FIG.

  The “advertisement data ID” indicates identification information for identifying the advertisement content submitted to the advertising device 100 from the advertiser. Here, the advertisement content actually distributed to the theater may be stored in the advertisement content storage unit 122 of the advertisement device 100 or may be stored in an advertisement distribution server provided separately from the advertisement device 100. In this case, the advertising device 100 specifies the advertising content stored in the external advertising distribution server based on the advertising data ID stored in the advertising content storage unit 122. Then, the advertising device 100 controls the advertisement distribution server to distribute the specified advertisement content to the theater.

  “Number of mobilization” indicates the number of the audience in the theater. The number of mobilizations is measured at the theater when the main content associated with the advertising space ID is shown.

  “Advertising space usage fee” indicates an amount paid by the manager of the advertising device 100 to the theater manager as a consideration for incorporating the advertising content into the advertising space of the movie. This advertising space usage fee is obtained by multiplying the theater mobilization unit price associated with the advertising space ID by the number of mobilizations. The “advertisement fee” indicates an amount charged by the administrator of the advertising device 100 to the advertiser as a consideration for the advertising content to be screened in the theater. This advertisement fee is obtained by multiplying the charge mobilization unit price associated with the advertisement space ID by the number of mobilizations.

  That is, FIG. 5 shows an example in which the advertiser identified by the advertiser ID “CL11” has submitted the advertising content identified by the advertisement data ID “A11” to be incorporated into the advertising space “C11”. . At this time, the number of theater mobilizations associated with the advertising space “C11” is “150 people”, the advertising space usage fee is calculated as “15000 yen”, and the advertising fee as “18000 yen” is calculated. Indicates.

[3-5. Control unit)
The control unit 130 is configured such that, for example, a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like stores various programs (corresponding to an example of a provided program) stored in a storage device inside the advertising device 100 as a work area. This is realized by being executed as The control unit 130 is realized by an integrated circuit such as an application specific integrated circuit (ASIC) or a field programmable gate array (FPGA).

  As illustrated in FIG. 3, the control unit 130 includes an acquisition unit 131, a provision unit 132, a reception unit 133, a distribution unit 134, and a calculation unit 135, and functions and functions of information processing described below. Realize or execute. Note that the internal configuration of the control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the control unit 130 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

[3-6. (Acquisition Department)
The acquisition unit 131 acquires information related to the advertising space input by the administrator of the advertising device 100 and stores the information in the advertising space storage unit 121. Specifically, the acquisition unit 131 includes information such as “theater”, “main content”, “delivery schedule”, “advertisement frame ID”, “theater mobilization unit price”, “billing mobilization unit price”, etc. Is stored in the advertising space storage unit 121.

  The acquisition unit 131 may obtain an amount higher by a predetermined amount than the theater mobilization unit price as the charge mobilization unit price, and store the calculated charge mobilization unit price in the advertising space storage unit 121. However, without being limited to this example, the acquisition unit 131 may acquire the charging mobilization unit price input by the administrator of the advertising device 100 and store the acquired charging mobilization unit price in the advertisement space storage unit 121.

  In addition, the acquisition unit 131 can also update information regarding the advertising space already stored in the advertising space storage unit 121. For example, when a movie in which an advertising space is incorporated is replaced with another title, the theater manager inputs a change in the “main content” item in the information regarding the advertising space to the theater terminal 20. In this case, the acquisition unit 131 acquires new information from the theater terminal 20 and updates the information stored in the advertising space storage unit 121.

[3-7. (Providing department)
The providing unit 132 presents information related to the advertising fee of the advertising content provided together with the movie screened in the theater, and provides a sales service for the right to provide the advertising content in the theater. Specifically, the providing unit 132 sets the unit price of the advertising fee determined for each predetermined number of mobilization in the theater as the advertising fee for the advertising content incorporated in the advertising space provided in the movie for the advertiser terminal 10. The charging mobilization unit price is presented. Further, the providing unit 132 further presents the facility information regarding the facility and the content information regarding the movie screened at the facility as sales information to the advertiser terminal 10. For example, the providing unit 132 presents information regarding the area where the theater is located and the time when the movie is shown in the theater as the facility information. Further, for example, the providing unit 132 presents information related to the title or content of the movie as the content information. The facility information and the content information correspond to “theatre”, “main content”, “distribution schedule”, “distribution time” and the like for each “advertisement frame ID” stored in the advertising space storage unit 121. Here, although illustration is omitted in FIG. 4, the advertising space storage unit 121 may store an area where the theater is located.

  As a result, the advertiser who uses the sales service provided by the providing unit 132 selects a theater, a time zone in which movies and advertising content are shown in the theater, and a position of an advertising space in which the advertising content is incorporated. , The right to incorporate advertising content into the advertising space can be purchased.

  The providing unit 132 provides the sales service together with the sales information when a request for using the sales service is received from the advertiser terminal 10 via the network N, for example. For example, when the advertising device 100 is a web server, the providing unit 132 is a web page on which various sales information described above is posted when an HTTP request is received from the advertiser terminal 10, and the advertising content is displayed in the advertising space. The advertiser terminal 10 is provided with a web page for purchasing the right to incorporate.

  Further, the providing unit 132 may provide not only a sales service before the movie is first shown in the theater but also a sale service after the movie is first shown in the theater. Specifically, before the movie is shown for the first time in the theater, not all advertising space incorporated in the movie is purchased by the advertiser. In this case, the providing unit 132 may provide a sales service even after a movie is screened in the theater.

[3-8. (Reception Department)
The accepting unit 133 accepts, from the advertiser terminal 10, a purchase request for the right to incorporate the advertising content into the advertising space and the submission of the advertising content. Specifically, the accepting unit 133 accepts a purchase request for the right to incorporate the advertising content into the advertising space from the advertiser terminal 10 that uses the sales service provided by the providing unit 132. For example, the receiving unit 133 receives a purchase request from the advertiser terminal 10 when a purchase operation is performed by the advertiser on the web page provided to the advertiser terminal 10 by the providing unit 132. At this time, the reception unit 133 determines an advertiser who is a purchaser of the right to incorporate the advertising content in the advertising space. For example, the reception unit 133 determines the advertiser who has transmitted the earliest purchase request for such rights as the purchaser. Then, after determining the purchaser, the reception unit 133 associates the advertiser ID of the advertiser who is the purchaser with the advertising space ID and stores them in the advertising content storage unit 122.

  Next, the reception unit 133 receives submission of advertisement content from the advertiser terminal 10 of the advertiser who is the purchaser. Then, the reception unit 133 stores an advertisement data ID for identifying the advertisement content in the advertisement content storage unit 122 in association with the purchaser's advertisement space ID. The advertising device 100 stores the advertising content received by the receiving unit 133 in a predetermined storage unit.

  In addition, the reception unit 133 receives the number of mobilizations that are the number of spectators in the theater from a theater (for example, the theater terminal 20). In this case, the receiving unit 133 stores the actual number of mobilizations received from the theater in the advertising content storage unit 122 in association with the advertising space ID incorporated in the movie to be screened in the theater.

  Note that a theater (for example, the theater terminal 20) can determine the number of mobilizations based on information obtained from a sales terminal that sells tickets. However, the present invention is not limited to this example, and the theater is provided with, for example, an audience information acquisition device for acquiring information on the audience who actually visited the theater. This audience information acquisition apparatus corresponds to at least one device such as a camera and an access point, for example. When the spectator information acquisition device includes a camera, the camera images, for example, a theater. Thereby, theater terminal 20 can ask for the number of mobilization from the picture imaged by the audience information acquisition device. When the spectator information acquisition apparatus includes an access point, the access point communicates with mobile terminals held by individual spectators by wireless communication such as WiFi (Wireless Fidelity). Thereby, the theater terminal 20 can obtain the number of mobilizations by multiplying the number of portable terminals communicated with the audience information acquisition device.

[3-9. (Delivery Department)
The distribution unit 134 distributes the advertising content stored in the advertising content storage unit 122 to the theater terminal 20. Specifically, the distribution unit 134 transmits the advertising content such as a moving image associated with the advertising space stored in the advertising content storage unit 122 before the predetermined time when the advertising content is distributed in the theater. It is distributed to the theater terminal 20 via 110.

[3-10. (Calculation Department)
The calculation unit 135 calculates an advertising fee charged to the advertiser who purchased the right in the sales service based on the number of mobilizations and the charging mobilization unit price. In addition, the calculation unit 135 calculates an advertising space use fee as a consideration for the theater for advertisement distribution based on the number of mobilizations and the theater mobilization unit price. Specifically, the calculation unit 135 multiplies the “billing mobilization unit price” stored in the advertisement space storage unit 121 by the actual “number of mobilizations” stored in the advertisement content storage unit 122 to obtain “advertisement fee”. Is calculated. Further, the calculation unit 135 multiplies the “theater mobilization unit price” stored in the advertisement space storage unit 121 by the actual “number of mobilizations” stored in the advertisement content storage unit 122 to obtain an “advertisement frame usage fee”. Is calculated.

  The processing by the calculation unit 135 will be described using the examples shown in FIGS. FIG. 5 illustrates an example in which the advertiser identified by the advertiser ID “CL11” distributes the advertisement content with the advertisement data ID “A11” incorporated into the advertisement space ID “C11”. Here, the calculation unit 135 refers to the advertisement space storage unit 121 and acquires information on “theater mobilization unit price” and “billing mobilization unit price” associated with the advertisement frame ID “C11”. As illustrated in FIG. 4, the calculation unit 135 acquires information of “100 yen” as “theatre mobilization unit price”. In addition, the calculation unit 135 acquires information of “120 yen” as the “billing mobilization unit price”. Then, as illustrated in FIG. 5, the calculation unit 135 acquires information of “150 people” as the “mobilization number” associated with the advertisement space ID “C11”. Using these pieces of information, the calculation unit 135 calculates “15000 yen” as the advertising space use fee. The calculating unit 135 calculates “18,000 yen” as the advertising fee.

  Similarly, as illustrated in FIG. 5, in the example in which the advertiser identified by the advertiser ID “CL21” distributes the advertisement content with the advertisement data ID “A21” to be incorporated into the advertisement space ID “C21”, the calculation unit 135 Calculates “10800 yen” as the advertising space usage fee. In addition, the calculation unit 135 calculates “13200 yen” as the advertisement fee. In the example where the advertiser identified by the advertiser ID “CL31” distributes the advertising content of the advertising data ID “A31” to be incorporated into the advertising space ID “C31”, the calculation unit 135 sets “7200 yen as the advertising space usage fee. Is calculated. The calculating unit 135 calculates “9000 yen” as the advertising fee. The calculation unit 135 stores the “advertisement frame usage fee” and the “advertisement fee” in the advertisement content storage unit 122.

[4. (Calculation procedure)
Next, the procedure of the calculation process by the advertising device 100 according to the embodiment will be described with reference to FIGS. 6 to 8 are flowcharts showing the procedure of the calculation process by the advertising device 100. In the following, with reference to FIG. 6, the processing for providing the sales service by the advertising device 100 will be described, the advertising content distribution processing to the theater by the advertising device 100 will be described with reference to FIG. 7, and with reference to FIG. Processing for calculating a charge related to advertisement distribution by the advertising device 100 will be described.

  First, with reference to FIG. 6, a process for providing a right to incorporate advertising content into the advertising space according to the embodiment will be described. FIG. 6 is a flowchart illustrating a sales service providing process procedure by the advertising device 100 according to the embodiment.

  As shown in FIG. 6, the providing unit 132 determines whether or not the advertiser has accessed the sales information related to the sale of the right to incorporate the advertising content in the advertising space (Step S <b> 101). And acquisition part 131 stands by until there is access from an advertiser, when there is no access from an advertiser (Step S101; No).

  On the other hand, when there is an access from the advertiser (step S101; Yes), the providing unit 132 provides the advertiser with sales information regarding sales of the right to incorporate the advertising content in the advertising space (step S102).

  The receiving unit 133 determines whether a request for acquiring the right to incorporate the advertising content into the advertising space has been received from the advertiser (step S103). And the reception part 133 waits until a request is received, when the request is not received (step S103; No).

  On the other hand, when the reception unit 133 receives a request for acquiring the right to incorporate the advertising content into the advertising space (step S103; Yes), the receiving unit 133 acquires the right to incorporate the advertising content into the advertising space based on the request. The main is determined (step S104). And the reception part 133 matches the information regarding an advertising space and an advertiser, and memorize | stores it in the advertising content memory | storage part 122 about the advertiser who acquired the right to incorporate advertising content in an advertising space (step S105). Thus, the processing for providing the right to incorporate the advertising content into the advertising space for the advertiser by the advertising device 100 is completed.

  Next, the advertisement content distribution processing to the theater according to the embodiment will be described with reference to FIG. FIG. 7 is a flowchart illustrating an advertising content distribution processing procedure by the advertising device 100 according to the embodiment.

  As illustrated in FIG. 7, the reception unit 133 determines whether or not the submission of the advertising content distributed in the advertising space has been received from the advertiser who has acquired the right to incorporate the advertising content in the advertising space (step S201). And when the reception part 133 has not received the submission (step S201; No), it waits until it accepts the submission.

  On the other hand, when the submission is received by the receiving unit 133 (step S201; Yes), the receiving unit 133 associates the advertising space with the advertising content and stores them in the advertising content storage unit 122 (step S202).

  Thereafter, the distribution unit 134 determines whether or not the time for distributing the advertisement to the theater has passed (step S203). If the time for distributing the advertisement to the theater has not elapsed (step S203; No), the distribution unit 134 waits until the time for distributing the advertisement to the theater has elapsed.

  On the other hand, when the distribution unit 134 determines that the time for distributing the advertisement to the theater has passed (step S203; Yes), the distribution unit 134 determines the advertisement content to be distributed to the advertising space (step S204). Then, the distribution unit 134 distributes the advertising content to the theater terminal 20 (step S205). Thus, the advertising content distribution process to the theater by the advertising device 100 is completed.

  Next, with reference to FIG. 8, processing for calculating a charge related to advertisement distribution according to the embodiment will be described. FIG. 8 is a flowchart illustrating a calculation processing procedure by the advertising device 100 according to the embodiment.

  As shown in FIG. 8, the calculation unit 135 determines whether or not the number of mobilizations at the time of advertisement distribution is acquired from the theater (step S301). And the calculation part 135 waits until it acquires the number of mobilization, when the number of mobilization is not acquired from a theater (step S301; No).

  On the other hand, when the calculation unit 135 determines that the number of mobilization is acquired from the theater (step S301; Yes), the calculation unit 135 associates the advertising space with the number of mobilization and stores them in the advertisement content storage unit 122. (Step S302).

  Thereafter, the calculating unit 135 calculates the advertising space use fee and the advertising fee based on the number of mobilization (step S303). Then, the calculation unit 135 notifies the theater of the calculated advertising space usage fee (step S304). In addition, the calculation unit 135 notifies the advertiser of the calculated advertisement fee (step S305). Note that either the notification according to step S304 or the notification according to step S305 may be made first. As described above, the calculation processing of the fee for advertisement distribution by the advertising device 100 is completed.

[5. (Modification)
The advertising device 100 described above may be implemented in various different forms other than the above embodiment. Therefore, in the following, another embodiment of the advertising device 100 will be described.

[5-1. (Pre-charge)
In the above embodiment, an example has been described in which the advertising device 100 calculates the advertising fee according to the actual number of mobilizations and notifies the advertiser of the calculated advertising fee. That is, in the above-described embodiment, the post-billing that charges the advertiser an advertising fee after the actual number of mobilizations is determined has been described as an example. However, the present invention is not limited to this example, and the above-described advertising device 100 can also be applied to pre-charging that charges the advertiser an advertising fee before the actual number of mobilizations is determined.

  Specifically, the calculation unit 135 obtains a predicted number of mobilizations in the theater (hereinafter referred to as “predicted mobilization number”). There are various examples of indicators for obtaining the predicted number of mobilizations. For example, the calculation unit 135 calculates the predicted number of mobilizations based on the previous year's actual value of the number of mobilizations in theaters, the popularity and previous reputation of movies in which advertising spaces are incorporated, the number of previous screenings in other countries, etc. Ask. Further, the calculation unit 135 acquires the number of posts related to the content in the SNS, the number of searches by web search related to the content, the number of times introduced by media such as newspapers, magazines, and televisions via the network N, and the number The number of predicted mobilizations can also be obtained using as an index. Furthermore, the calculation unit 135 may obtain the predicted mobilization number by referring to the relationship between various types of information such as movie categories and casts and the past number of mobilizations. Note that the calculation unit 135 may change the predicted mobilization number after the movie is released. For example, the calculation unit 135 may obtain the predicted number of mobilizations of the previous screening using the number of mobilizations immediately after the release of the movie, the growth rate of the mobilization numbers, and the like as an index. Further, the predicted mobilization number is not limited to the calculation unit 135, and may be obtained by a theater (for example, the theater terminal 20) based on the previous year actual value of the mobilization number, the popularity of the movie, the previous reputation, or the like.

  Then, when providing the sales service, the providing unit 132 presents the “predicted mobilization number” obtained by the calculating unit 135 together with the “mobilization unit price” as sales information. Then, the calculation unit 135 pre-calculates the advertising fee to be charged to the advertiser based on the predicted mobilization number and the mobilization unit price when the advertiser who is the purchaser of the right to incorporate the advertising content in the advertising space is determined. . In this case, the administrator of the advertising device 100 can charge the advertising fee to the advertiser who is the purchaser in advance, and can charge the advertising fee before distributing the advertisement. Note that the administrator of the advertising device 100 and the advertiser may decide to charge an advertising fee after the advertisement is distributed.

  Thereby, the advertising device 100 according to the modified example can easily calculate the advertisement fee and can quickly perform the calculation process before acquiring information on the actual number of mobilizations. In addition, for the advertiser, the advertising fee does not change depending on the actual number of mobilizations, so that the advertising content can be screened at a predetermined advertising fee.

[5-2. (Arrangement with theater)
In the above embodiment, an example in which the advertising device 100 provides a sales service for the right to incorporate advertising content into the advertising space after the administrator of the advertising device 100 and the theater manager have decided the theater mobilization unit price. . However, the advertising device 100 is not limited to the method of the above embodiment, and may provide the advertiser with a right sales service for incorporating the advertising content into the advertising space using a different method. Specifically, the manager of the advertising device 100 and the theater manager may negotiate a fixed advertising space usage fee instead of the theater mobilization unit price. That is, in the example of FIG. 1 and the like, an example is shown in which the advertising space usage fee paid by the manager of the advertising device 100 to the theater manager varies depending on the number of mobilization, but this advertising space usage fee is a fixed amount. May be. This point will be described with reference to FIG.

  FIG. 9 is a diagram illustrating an example of calculation processing according to the modification. In addition, about the thing which overlaps with the content demonstrated by embodiment, description is abbreviate | omitted. As shown in FIG. 9, the manager of the advertising device 100 and the theater manager negotiate the provision of the advertising space (step S21).

  Specifically, the theater manager provides the advertising space to the manager of the advertising device 100 by negotiating a fixed advertising space usage fee instead of the theater mobilization unit price. The administrator of the advertising device 100 inputs a fixed fixed advertising space usage fee to the advertising device 100 as information about the advertising space.

  Then, as illustrated in FIG. 9, the advertising device 100 performs the processes after step S22. Advertising device 100 performs processing corresponding to Steps S12-S17 shown in Drawing 1 about Steps S22-S27. Further, the advertising device 100 calculates the advertising space usage fee from the number of mobilizations (corresponding to a part of step S18 shown in FIG. 1) and notifies the theater of the advertising space usage fee (step shown in FIG. 1). S19) can be omitted.

  Then, as shown in FIG. 9, the advertising device 100 performs processing for calculating the advertising fee from the number of mobilization (step S28) and processing for notifying the advertiser of the advertising fee (step S29). Note that step S28 shown in FIG. 9 corresponds to part of step S18 shown in FIG. Further, step S29 shown in FIG. 9 corresponds to step S20 shown in FIG.

  Thereby, the advertising device 100 according to the modified example can perform the calculation process quickly. Further, the theater manager can reliably obtain the negotiated advertising space usage fee because the advertising space usage fee does not change depending on the actual number of mobilization. Further, the theater manager can reduce the risk of fluctuation of the advertising space usage fee by providing the advertising space to the manager of the advertising device 100 by a fixed amount according to the agreement.

[5-3. (Unit of mobilization unit price)
In the above embodiment, as shown in the example shown in FIG. 4, the same billing mobilization unit price is set for the same theater and the same main content. In other words, in the above-described embodiment, when the theater and the main content are the same, the example in which the charge mobilization unit price corresponding to all the advertising spaces is the same is shown. However, the advertising device 100 may set different charging mobilization unit prices for each advertising space even if the theater and the main content are the same. This point will be described with reference to FIGS.

  FIG. 10 is a diagram illustrating an example of the advertising space storage unit 121 according to the modification. Although illustration of the theater mobilization unit price is omitted in FIG. 10, the advertising space storage unit 121 shown in FIG. 10 also stores the theater mobilization unit price as in the example of FIG. As illustrated in FIG. 10, the advertising space storage unit 121 according to the modification stores nine advertising spaces C41 to C49 that are included in the main content M3 and have a delivery schedule T11. Here, the advertisement frames C41 to C49 are given a high charging mobilization unit price stepwise by the acquisition unit 131. This will be described with reference to FIG. FIG. 11 is a diagram illustrating an example of a billing system for advertising space.

  As shown in FIG. 11, the advertisement frames C41 to C49 are advertisement frames incorporated in the main content M3. A delivery schedule T11 is set in the advertising space C41. For the advertising spaces C42 to C49, the delivery times T12 to T19 are determined from the delivery schedule T11 of the advertising space C41 with the delivery time set for each of the advertising frames C41 to C48. It is assumed that the main content starts to be distributed from the distribution time T21.

  Here, as the billing mobilization unit price of the advertising space, a higher amount is set as it is distributed near the main content. This is derived from the fact that the closer the time is to the main content, the higher the seating rate of visitors, and the higher the possibility that the distributed advertising content will be browsed. That is, as shown in FIG. 11, on the time axis T, the closer the distribution times T11 to T19 are to the main content distribution time T21, the higher the charging mobilization unit price given to the advertising space, thereby further responding to the advertising effect. Billing system is realized.

  As described above, the update processing of the billing mobilization unit price related to the advertising space may be automatically performed by the acquisition unit 131 based on the information set in the advertising space acquired from the theater, or the administrator of the advertising device 100 May be done manually.

  As described above, the advertising device 100 according to the modified example can acquire information on an advertising space that realizes a billing system more appropriately according to the advertising effect. Thereby, the advertising device 100 according to the modified example can provide the advertiser with an advertising space that realizes a billing system according to the advertising effect.

  In the example of FIGS. 10 and 11, an example in which a different charge mobilization unit price is set for each advertisement frame is shown, but a different theater mobilization unit price may be set for each advertisement frame.

[5-4. reputation〕
In the above embodiment, the advertising device 100 may determine a charging mobilization unit price corresponding to an advertising space incorporated in the movie according to the reputation of the movie. Specifically, the advertising device 100 determines the reputation of the movie before the screening based on various information obtained from a search engine server, an SNS (Social Networking Service) server, or the like. Then, the advertising device 100 sets a charging mobilization unit price corresponding to the advertising space incorporated in the movie based on the determination result.

  For example, the advertising device 100 obtains the number of search queries related to a movie before the screening by accessing a search engine server. Further, for example, the advertising device 100 obtains the number of posted articles related to the movie before the screening by accessing the SNS server. For example, the advertising device 100 determines that the movie has a higher reputation as the number of search queries or the number of posted articles increases. And the advertising device 100 sets the charging mobilization unit price corresponding to the advertising space incorporated in such a movie so that it is a movie with high reputation.

  Thereby, the advertising device 100 can provide the advertiser with an advertising space in which an appropriate charging mobilization unit price is set according to the current situation.

  The advertising device 100 may dynamically perform a process of setting a charging mobilization unit price high according to the reputation of the movie while providing a sales service. That is, you may provide the sales service from which a charge mobilization unit price changes according to the reputation of a movie.

[5-5. auction〕
In the above embodiment, the advertising device 100 may provide a sales service that sells the right to incorporate the advertising content in the advertising space in an auction format. This point will be described with reference to FIG. FIG. 12 is a diagram illustrating an example of the advertising space storage unit 121 according to the modification. In the example shown in FIG. 12, the advertising space storage unit 121 according to the modification has items of “minimum bid charging mobilization unit price” and “end time”.

  The advertiser himself / herself designates the billing mobilization unit price for the desired advertising space, and transmits a purchase request for the right to incorporate the advertising content into the advertising space to the receiving unit 133. At this time, the advertiser designates a charging mobilization unit price that is not less than the “minimum bid charging mobilization unit price”. The accepting unit 133 accepts bids related to the advertising space until the “end time” elapses. When the “end time” has elapsed, the reception unit 133 determines the advertiser who has designated the highest charging mobilization unit price as the purchaser of the right to incorporate the advertising content in the advertising space.

  As described above, the advertiser can acquire the right to incorporate the advertising content in the desired advertising space by designating a higher charge mobilization unit price than other advertisers. Accordingly, the advertising device 100 can perform an acquisition request accepting process related to the right to incorporate the advertising content in the advertising space according to the purpose of the advertiser.

[5-6. Customers)
In the above embodiment, the advertising device 100 may set a charging mobilization unit price that varies according to the audience attributes (for example, gender, age group, etc.) in the theater. Specifically, depending on the movie to be shown, there may be a bias in the audience (eg, gender ratio) of the audience. In such a case, it is assumed that the advertising effect of the advertising content varies depending on the audience of the audience. For example, the number of mobilizations is the same when “cosmetics” advertising content is screened when the audience is almost male and when “cosmetics” advertising content is screened when the audience is almost female. Even if it is, it can be considered that the latter showed the advertising effect more.

  Therefore, the advertising device 100 sets a billing mobilization unit price that varies depending on the attributes of the audience in the theater. In this case, the providing unit 132 presents the charging mobilization unit price that fluctuates according to the audience attributes in the theater and provides the sales service described above. Then, the calculation unit 135 calculates the advertising fee charged to the advertiser based on the actual number of mobilization in the theater and the charge mobilization unit price corresponding to the audience attribute in the theater. This point will be described with reference to FIGS.

  FIG. 13 is a diagram illustrating an example of the advertisement category storage unit. Here, it is assumed that the advertisement category storage unit is stored in the advertisement device 100. In the example illustrated in FIG. 13, the advertisement category storage unit includes items such as “category ID”, “advertisement category”, “male charging ratio”, and “female charging ratio”.

  “Category ID” indicates identification information about an advertisement category. For example, when an advertiser submits advertising content in an advertising space, the advertiser can also set the category ID for the advertising content and submit the advertising content in order to give a suitable advertising category to the advertising content. In addition, the reception unit 133 may determine an advertisement category from the content of the advertisement content and automatically assign a category ID to the advertisement content.

  “Advertisement category” indicates to which category the advertisement content is distributed. For example, as shown in FIG. 12, the “advertisement category” includes categories such as “cosmetics”, “automobile”, and “home appliance”.

  “Male charging ratio” and “female charging ratio” indicate the ratio of deriving the charging mobilization unit price for each gender by multiplying the charging mobilization unit price set in the advertising space. It is assumed that “male charging ratio” and “female charging ratio” are set in advance corresponding to the advertisement category.

  The accepting unit 133 according to the modification accepts the advertisement content and the advertisement category ID in association with each other when the advertisement content is submitted. FIG. 14 shows an example of the advertising content storage unit 122 according to the modified example after the receiving unit 133 according to the modified example has accepted the submission of the advertising content. In the example illustrated in FIG. 14, the advertisement content storage unit 122 includes items such as “advertisement category ID”, “male charging mobilization unit price”, “female charging mobilization unit price”, “male mobilization number”, and “female mobilization number”. .

  “Advertisement category ID” indicates the same value as the value stored in the aforementioned advertisement category storage unit. The “male billing mobilization unit price” and “female billing mobilization unit price” are values derived by multiplying the male billing rate and the female billing rate, which are items in the advertisement category storage unit, by the billing mobilization unit cost for the advertising space, respectively. Show. “Male mobilization number” and “female mobilization number” indicate the number of mobilizations measured in the theater by gender.

  In this case, the calculation unit 135 calculates an advertising fee based on a new mobilization unit price set in the advertising space according to the customer segment. Specifically, the calculation unit 135 calculates the sum of the value obtained by multiplying the male charging mobilization unit price and the number of male mobilizations and the value obtained by multiplying the female charging mobilization unit price and the number of female mobilizations as the advertising fee.

  Moreover, in the said modification, although sex was illustrated as a setting of the charge mobilization unit price for every customer segment, the division of a customer segment is not restricted to this. For example, the accepting unit 133 may accept submission of advertising content so that the customer segment is classified according to the age of the visitors.

  As described above, by changing the billing mobilization unit price for each customer segment, the advertising device 100 according to the modified example accepts the submission of the advertising content so that an appropriate advertising fee is calculated for the targeted advertisement. Can do.

  In the above example, the theater (for example, theater terminal 20) can acquire the attributes of the audience using the above-described audience information acquisition apparatus. For example, when a spectator information acquisition device includes a camera, the camera is provided at a position where an image of the spectator's face sitting on a seat provided in a theater can be captured, for example. Are captured and acquired, and the attributes of the audience are acquired from the acquired face images of the audience. When the spectator information acquisition apparatus includes an access point, the access point acquires the spectator ID transmitted from the mobile terminal held by each spectator by wireless communication such as WiFi, and acquires the acquired spectator ID. Acquire personal information linked to as an attribute of the audience. In this example, the theater terminal 20 and a predetermined server device accessible by the theater terminal 20 store the attribute information of the audience in association with the audience ID. Further, when the retinal scanner device is included in the spectator information acquisition device, the retinal scanner device is provided at a position in the theater where each spectator can use, and the retinal scan result of each spectator is used as the attribute of the spectator. Get as.

[5-7. (Mobilization unit price)
In the above embodiment, an example in which the time length of the advertising space (that is, the time length for which one advertising content is shown) is 15 seconds is shown. However, some advertisers may submit advertising content for 15 seconds or more (for example, 30 seconds). That is, some advertisers may purchase a plurality of advertising spaces. Here, in the above-described embodiment, the charge when the theater mobilization unit price or the charging mobilization unit price is the time length “15 seconds” of the advertisement content is shown. Therefore, the calculation unit 135 determines the advertisement space according to the time length of the advertisement content. Calculate usage and advertising fees. For example, it is assumed that two advertising spaces having a time length of 15 seconds are purchased by an advertiser, and advertising content of 30 seconds is submitted by the advertiser. Assume that the charging mobilization unit price corresponding to the time length “15 seconds” of the advertising content is “120 yen”. In this case, the calculation unit 135 calculates the advertising fee for the advertising content for 30 seconds with the charging mobilization unit price set at “240 yen”.

  In the above embodiment, the theater mobilization unit price and the billing mobilization unit cost are “1” for the number of times the advertising content has been screened, and the number of spectators when the advertising content is screened is “1”. There is an example showing a charge when the length of time for which the advertising content is shown is a predetermined value (here, 15 seconds). However, the theater mobilization unit price and the billing mobilization unit cost are the predetermined number of times (for example, twice or three times) the advertisement content has been screened, and the number of spectators when the advertisement content is screened is a predetermined number (for example, 2 or 3 persons), and the fee may be charged when the length of time that the advertising content is shown is a predetermined value (for example, 30 seconds).

  Further, in the above embodiment, an example is shown in which the time length of the advertising space is fixed at a predetermined value (15 seconds in the above example). However, the advertising device 100 is not limited to this example, and the advertising device 100 may have an arbitrary value for the time length of the advertising space. Specifically, the advertising device 100 may use the time length of the advertising content submitted by the advertiser as the time length of the advertising space. That is, the time length of the advertising space may be determined by the advertiser, not by the theater. In this case, the calculation unit 135 varies the theater mobilization unit price and the charging mobilization unit price as in the above example according to the time length of the advertisement content. For example, it is assumed that the charging mobilization unit price corresponding to the time length “15 seconds” of the advertisement content is “120 yen”. Here, when the advertisement content with the time length of “20 seconds” is received, the calculation unit 135 sets the billing mobilization unit price to “160 yen” and calculates the advertisement fee for the advertisement content of 20 seconds. Calculate. In this case, since the total length of the advertising space incorporated in the movie is not determined, the providing unit 132 may provide a sales service as needed even after the movie is first shown in the theater. .

  Furthermore, the unit price of the advertising fee such as the theater mobilization unit price or the charging mobilization unit price may be set based on the ratio of the number of mobilizations in the theater capacity, not the number of people. For example, the advertising device 100 may determine that an advertising fee is charged for a screening that reaches 50% or more of the number of theaters. In this case, the advertising device 100 calculates an advertising fee using a screening unit price that is a unit price for each number of screenings set in advance. Specifically, the advertising device 100 calculates the advertising fee and the advertising space usage fee by multiplying the number of screenings that has reached 50% or more of the theater capacity by the screening unit price. In this case, the providing unit 132 presents the screening unit price as information based on the mobilization unit price presented to the advertiser.

[5-8. (Distribution of advertising content)
In the above embodiment, the distribution unit 134 of the advertising device 100 shows an example in which the advertising content is distributed to the theater terminal 20 before the screening start time in the theater. However, the theater terminal 20 may acquire the advertising content from the advertising device 100 in real time when the movie is shown. Specifically, the theater terminal 20 acquires the advertisement data ID corresponding to the advertisement space from the advertisement apparatus 100 in advance, and when the advertisement content is actually shown, the advertisement data ID is assigned to the advertisement apparatus 100. May be acquired from the advertising device 100 and the acquired advertising content may be screened. That is, the theater terminal 20 can display the advertising content while acquiring the advertising content at the time when the advertising content is actually shown in the theater. Thereby, the advertising device 100 can realize advertisement distribution according to the theater situation, advertisement distribution by streaming over the network, and the like.

  The theater terminal 20 can also send only a request for advertisement distribution to the advertising device 100 without acquiring advertising content based on the advertising data ID corresponding to the advertising space in advance. In this case, the advertising device 100 receives the request and selects advertising content corresponding to the request. Then, the advertising device 100 distributes the selected advertising content to the theater terminal 20. The request transmitted by the theater terminal 20 includes the desired number of seconds of advertisement content. In this case, the advertising device 100 distributes the advertising content corresponding to the number of seconds included in the request to the theater terminal 20. Further, when the theater includes the above-described audience information acquisition device, the theater terminal 20 can also include the acquired audience information in the request. Here, the audience information is information indicating the attributes of the audience such as sex and age. In this case, the advertising device 100 distributes the advertising content corresponding to the audience information included in the request to the theater terminal 20. More specifically, the advertiser can submit to the advertising device 100 spectator information to be distributed with the advertising content together with the advertising content. When the advertising device 100 receives a request including audience information from the theater terminal 20, the advertising apparatus 100 delivers the advertising content targeted for delivery of the received audience information to the theater terminal 20.

[5-9. Advertising content)
In the above embodiment, the advertising device 100 may accept a purchase request from the advertiser together with the advertising budget. In this case, the advertising device 100 controls so that the advertising content is not distributed to the theater terminal 20 when the advertising fee of the advertising content reaches the advertising budget. In this case, the advertising device 100 may inquire to the advertiser of the advertising content whose advertising fee has reached the advertising budget whether or not to increase the advertising budget. Further, the advertising device 100 may provide a sales service to other advertisers when the advertising space is surplus as the advertising fee reaches the advertising budget.

  In the embodiment described above, the advertising device 100 may accept submission of advertising content from the advertiser many times. In this case, the advertising device 100 distributes the latest advertising content submitted by the advertiser to the theater terminal 20. Thereby, the advertiser who purchased the right to incorporate the advertising content in the movie can replace the advertising content.

[5-10. (Ad space position)
In the above embodiment, an example is shown in which the advertising space is incorporated before the main part of the movie. In other words, in the above embodiment, an example is shown in which the advertising content is screened before the main part of the movie. However, the timing at which the advertising content is screened is not limited to the above example. That is, the fact that the advertisement content is provided together with the movie means that it may be shown during the main part of the movie or after the main part of the movie.

[5-11. Example of content)
In the above embodiment, an example is shown in which a movie is used as the first content provided at the facility, and the second content provided together with the first content is an advertisement. However, the present invention is not limited to this example, and each content may have various modes. For example, the first content may include various events performed by mobilizing the audience, such as a theater and a concert. In addition, the second content may include a short film produced by a personal creator. In this case, the individual creator who produced the short film can be the provider of the second content. Thereby, the advertising device 100 can meet the needs of individual creators who want to screen their own short film works in a theater space.

[5-12. Others]
In addition, among the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or the processes described as being performed manually can be performed. All or a part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified. For example, the various types of information illustrated in each drawing is not limited to the illustrated information.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  For example, in the above embodiment, as illustrated in FIG. 2, the calculation system 1 including the advertiser terminal 10, the theater terminal 20, and the advertising device 100 is illustrated, but other forms are also conceivable. For example, the calculation system 1 may include a theater management server that manages a plurality of theater terminals 20. In this case, the advertising device 100 distributes the advertising content to the theater management server. Then, the theater management server distributes the advertising content received from the advertising device 100 to the theater terminal 20 under management.

  Further, for example, the advertising device 100 illustrated in FIG. 3 may be distributed between a providing device that provides a sales service and calculates an advertising space usage fee and an advertising fee, and a distribution device that distributes advertising content. In this case, the providing apparatus may not have the distribution unit 134 illustrated in FIG. Further, the distribution apparatus may not include the acquisition unit 131, the provision unit 132, the reception unit 133, and the calculation unit 135 illustrated in FIG.

  Further, for example, the advertisement space storage unit 121 and the advertisement content storage unit 122 illustrated in FIG. 3 may be held by a storage server or the like (not shown) without being held by the advertising device 100. In this case, the advertising device 100 acquires various types of information stored in the advertising space storage unit 121 and the advertising content storage unit 122.

  Moreover, in the said embodiment, the theater showed the example provided with an audience information acquisition apparatus in order to acquire the number of mobilizations. However, the theater may be equipped with further devices. For example, a theater includes a device that acquires information indicating that an advertisement has been shown in the theater. Specifically, the theater is provided with a sound collection device that collects sound in which advertisements are actually flowing in the theater. For example, the advertising device 100 can receive the collected voice data from the theater terminal 20 and present it to the advertiser as information. As a result, the advertising device 100 can respond to an advertiser's request to confirm whether an advertisement is actually shown in the theater.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content.

[5-13. Hardware configuration)
Further, the advertising device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 15, for example. Hereinafter, the advertisement apparatus 100 will be described as an example. FIG. 15 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the advertising device 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores a program executed by the CPU 1100, data used by the program, and the like. The communication interface 1500 receives data from other devices via the communication network 50 (corresponding to the network N shown in FIG. 2), sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other devices via the communication network 50. Send to.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. In addition, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads such a program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertising device 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the advertising space storage unit 121 and the advertising content storage unit 122. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them. However, as another example, these programs may be acquired from other devices via the communication network 50.

[6. effect〕
As described above, the advertising device 100 according to the embodiment serves as an advertisement fee (an example of a provided fee) for an advertisement (an example of a second content) provided together with a movie (an example of a first content) to be screened in a theater. And a providing unit that presents information based on a mobilization unit price, which is a unit price of an advertisement fee determined for each predetermined number of mobilizations in the theater, and provides a sales service of a right to incorporate the advertisement content in the advertisement space.

  Accordingly, the advertising device 100 according to the embodiment provides a sales service that can easily calculate the advertising fee.

  Furthermore, the advertising device 100 according to the embodiment further includes a calculating unit that calculates an advertising fee to be charged to an advertiser (an example of a provider) who has purchased rights in the sales service based on the number of mobilizations in the theater and the mobilization unit price. Have.

  Thereby, the advertising device 100 according to the embodiment can easily calculate the advertising fee.

  In addition, the calculation unit 135 according to the embodiment calculates the advertising fee charged to the advertiser based on the predicted number of mobilizations in the theater and the mobilization unit price.

  Thereby, the advertising device 100 according to the embodiment can easily calculate the advertising fee and can quickly perform the calculation process before acquiring information on the actual number of mobilizations. In addition, for the advertiser, the advertising fee does not change depending on the actual number of mobilizations, so that the advertising content can be screened at a predetermined advertising fee.

  Moreover, the provision part 132 which concerns on embodiment can present the mobilization unit price which changes according to predetermined conditions. Specifically, the providing unit 132 according to the embodiment presents a mobilization unit price that fluctuates according to the audience attributes in the theater, and provides a sales service of the right to incorporate the advertising content in the advertising space. The calculation unit 135 calculates an advertising fee charged to the advertiser based on the number of mobilizations and the mobilization unit price corresponding to the audience attributes in the theater.

  Thereby, the advertising device 100 according to the embodiment can calculate an appropriate advertising fee for the targeted advertisement.

  Further, the providing unit 132 according to the embodiment presents a mobilization unit price that fluctuates for each movie, and provides a sales service for a right to incorporate the advertising content in the advertising space.

  Thereby, the advertising device 100 according to the embodiment can provide the advertiser with the right to incorporate the advertising content into the advertising space in which an appropriate mobilization unit price is set for each movie according to the popularity of the movie. .

  Further, the providing unit 132 according to the embodiment provides a mobilization unit price that fluctuates according to the reputation for the movie, and provides a sales service of the right to incorporate the advertising content into the advertising space.

  Thereby, the advertising device 100 according to the embodiment can provide the advertiser with the right to incorporate the advertising content into the advertising space in which the appropriate mobilization unit price is set according to the current situation.

  In addition, the providing unit 132 according to the embodiment provides information on the area where the theater is located or the time when the movie is shown in the theater as information on the facility, and further provides information on the title or content of the movie.

  Thereby, the advertising device 100 according to the embodiment provides the advertiser with the right to incorporate the advertising content into the advertising space set with an appropriate mobilization unit price by determining the ability to attract customers in the facility where the advertisement is distributed. be able to.

  In addition, the providing unit 132 according to the embodiment provides a sales service that sells the right to incorporate the advertising content in the advertising space in an auction format.

  Thereby, the advertising device 100 according to the embodiment can provide the right to incorporate the advertising content into the advertising space that meets the demands of the advertiser.

  In addition, the submission reception unit (corresponding to a part of the reception unit 133) according to the embodiment receives an advertisement submission from an advertiser who has transmitted a purchase request for the right to incorporate advertisement content in an advertisement space. Further, the distribution unit 134 according to the embodiment distributes the advertising content received by the submission receiving unit to a device that provides the advertising content in the theater.

  Thereby, the advertising device 100 according to the embodiment can quickly distribute the advertising content according to the purpose of the advertiser to the theater.

  As described above, some of the embodiments of the present application have been described in detail with reference to the drawings. However, these are merely examples, and various modifications, including the aspects described in the disclosure section of the invention, based on the knowledge of those skilled in the art, It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the providing unit can be read as providing means or a providing circuit.

DESCRIPTION OF SYMBOLS 1 Calculation system 10 Advertiser terminal 20 Theater terminal 100 Advertising apparatus 131 Acquisition part 132 Provision part 133 Reception part 134 Distribution part 135 Calculation part

Claims (15)

The advertising content provision fee is a mobilization unit price, which is a unit price of the provision fee determined for each mobilization number when the advertising content is provided at the place where the advertising content is provided, and A providing unit that presents information based on a mobilization unit price dynamically calculated according to the attribute of the audience to whom the content is provided, and provides a sales service of the right to be provided with the advertisement content;
A providing device comprising: The providing unit includes:
Presenting information based on the mobilization unit price that fluctuates according to the reputation of the first content, which is content provided together with the advertising content, and providing the sales service;
The providing device according to claim 1. The providing unit includes:
Further presenting information on the location or content information on the first content provided with the advertising content and providing the sales service;
The providing apparatus according to claim 2. The providing unit includes:
As information on the location, information on an area where the facility where the first content is provided is located or time when the first content is provided at the facility is provided, and the title of the first content or Provide information about the content,
The providing device according to claim 3. The providing unit includes:
Providing the sales service for selling the right to incorporate the advertising content in the first content in an auction format;
The providing apparatus according to claim 3 or 4, wherein The providing unit includes:
The advertising content provided together with the first content, provided to the audience at any one timing before providing the first content, during providing the first content, or after providing the first content To provide sales services for rights related to advertising content,
The providing device according to any one of claims 3 to 5, wherein The providing unit includes:
Providing a sales service of the rights related to the advertising content provided to the audience by overlaying the first content;
The providing apparatus according to claim 6. A submission accepting unit that accepts submission of advertising content from a provider who has transmitted a purchase request regarding the right to provide the advertising content;
A distribution unit that distributes the advertising content received by the submission receiving unit to a terminal that provides the advertising content;
The providing device according to claim 1, further comprising: A calculation unit that calculates a provision fee charged to a provider who has purchased the right in the sales service, based on the number of mobilizations in the place where the advertisement content is provided and the mobilization unit price as the provision fee of the advertisement content,
The provision device according to claim 1, further comprising: The calculation unit
Based on the actual mobilization number and the mobilization unit price, the provision fee charged to the provider is calculated.
The providing device according to claim 9. The calculation unit
Based on the predicted number of mobilizations and the mobilization unit price, the provision fee charged to the provider is calculated.
The providing device according to claim 9. The calculation unit
Calculate the provision fee based on the mobilization unit price that varies according to the category set in the advertising content.
The providing device according to any one of claims 9 to 11. The calculation unit
Calculate the provision fee based on the mobilization unit price that varies according to the length of the advertising content.
The providing device according to any one of claims 9 to 12. A providing method executed by a computer,
The advertising content provision fee is a mobilization unit price, which is a unit price of the provision fee determined for each mobilization number when the advertising content is provided at the place where the advertising content is provided, and A providing step of presenting information based on a mobilization unit price dynamically calculated according to an attribute of a spectator to whom the content is provided and providing a sales service of a right to which the advertisement content is provided;
The providing method characterized by including. The advertising content provision fee is a mobilization unit price, which is a unit price of the provision fee determined for each mobilization number when the advertising content is provided at the place where the advertising content is provided, and Providing information based on the mobilization unit price calculated dynamically according to the attributes of the audience to whom the content is provided, and providing a sales service for the right to be provided with the advertising content,
A program for causing a computer to execute.

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