JP2017204051A - Information transmission server and information transmission system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide information closely related to a user's preference.SOLUTION: An information transmission server records: a user information table set by a user via a portable terminal in which a user's preference is recorded for each user ID; a facility information table in which the type of a facility, the position information of the facility and the identification information of communication equipment for tabulation installed in the facility are recorded for each facility ID; and a communication equipment information table for distribution in which the position information of communication equipment for distribution is recorded for each distribution device ID. The information transmission server receives second information including the identification information of the communication equipment for distribution and the user ID of the user logging in the portable terminal when the portable terminal communicates with the communication equipment for distribution, and transmits information on the facility in which the communication equipment for tabulation is installed in a range of a fixed distance from the communication equipment for distribution corresponding to the identification information included in the second information to the portable terminal which has transmitted the second information on the basis of the user information table and the facility information table and the communication equipment information table for distribution.SELECTED DRAWING: Figure 22

Description

  The present invention relates to an information transmission server and the like.

  Patent Document 1 and the like propose a system that pushes advertisement information of an advertisement object to a user's terminal.

JP 2010-053552 A

  However, it is based on the schedule information of the user himself / herself who transmits the advertisement information, and cannot provide information related to attributes or preferences that are not set by the user himself / herself.

  Accordingly, an object of the present invention is to provide an information transmission server or the like that provides information highly relevant to the user's attributes and preferences.

  An information transmission server according to the present invention is set by a user via a mobile terminal, and at least one of information related to a user's sex, date of birth, birthplace, preference, and language used is identified by the user. The user information table recorded for each user ID that is information, at least the facility type, the location information of the facility, and the identification information of the telecommunication device installed in the facility, for each facility ID that is the facility identification information An information transmission server for recording the facility information table recorded in the distribution information and the distribution communication device information table in which the location information of the distribution communication device is recorded for each distribution device ID that is identification information of the distribution communication device. The information transmission server is a user who logs in to the portable terminal with the identification information of the counting communication apparatus and the user ID when the portable terminal communicates with the counting communication apparatus. 1st information including a thing is received from a portable terminal, and an information transmission server is a facility corresponding to the user ID contained in 1st information and the identification information of the communication apparatus for totalization based on 1st information and a facility information table The ID and the reception time information of the first information are recorded in the communication record table, and the information transmission server includes the identification information of the distribution communication device and the user ID when the portable terminal communicates with the distribution communication device. Based on the user information table, the facility information table, the communication device information table for distribution, and the communication record table, the second information including that of the user logged in to the mobile device is received from the mobile device. Send information about the facility where the telecommunication device is located within a certain distance from the communication device for distribution corresponding to the identification information included in the second information. To send to the mobile terminal.

It is possible to provide information according to the user's behavior tendency to the user's mobile terminal located near the distribution communication device.
In particular, the user's behavior tendency includes not only the user's attributes and preferences, but also other people's behavior tendencies that are close to the user's attributes and preferences. Are likely to go to cafes, etc.), and are related to user attributes and preferences based on behavioral trends, including preferences that are not noticed by the user (not set in the user information table) It is possible to provide information that is highly likely (information that the user is likely to be interested in).

  Preferably, the information transmission server is based on the first information and the facility information table, and is the weather information of the place where the communication device for counting and corresponding to the identification information included in the first information is installed Acquires the communication device weather information, and the information transmission server corresponds to the user ID included in the first information and the identification information of the communication device for aggregation based on the communication device weather information for aggregation, the first information, and the facility information table The communication ID is recorded in the communication record table, and the information transmission server is configured to perform distribution communication based on the second information and the distribution communication device information table. A communication communication device for distribution, which is weather information of a place where the device corresponding to the identification information included in the second information is installed, and the information transmission server receives the user information table Based on the facility information table, the communication device information table for distribution, the communication device weather information for distribution, and the communication record table, it is within a certain distance from the communication device for distribution corresponding to the identification information included in the second information. The information about the facility where the telecommunication device is installed is transmitted to the mobile terminal that transmitted the second information.

  More preferably, the information transmission server is information on the user of the mobile terminal that transmitted the second information from the communication record table based on the user information table, the facility information table, and the distribution communication device weather information. The information transmission server performs a specific process for identifying the types of facilities that have been extracted from the communication records extracted in the extraction process. The transmission server is a facility in which the telecommunication device is installed and is within a certain distance from the distribution communication device corresponding to the identification information included in the second information, and belongs to the facility type identified in the specific process The information regarding is transmitted to the mobile terminal that transmitted the second information.

  More preferably, the facility type occupying a predetermined number or more in the communication record extracted in the extraction step or the facility type occupying a predetermined ratio or more is specified in the specifying step.

  Preferably, when the mobile terminal that transmitted the second information transmits the first information within a first time from when the information transmission server received the second information, the information transmission server The first facility type indicating the type of the facility in which the telecommunication device corresponding to the identification information included in the first information transmitted by the mobile terminal is matched with the second facility type indicating the preset facility type. Based on the information on the third facility type indicating the facility type, the user information table, the facility information table, the communication device information table for distribution, and the communication record table, from the communication device for distribution corresponding to the identification information included in the second information Information on facilities belonging to the facility type that is within a certain distance and that excludes the third facility type from the facility types specified in the specific process, among the facilities where the telecommunication device is installed, It is transmitted to the mobile terminal that sent the information.

  Preferably, the user information table records information about the language used for each user ID, and the information transmission server stores the user information table, the facility information table, the distribution communication device information table, and the communication record table. Based on the use language set in the user information table, the information about the facility that is within a certain distance from the distribution communication device corresponding to the identification information included in the second information and has the communication device for aggregation is installed. The second information is transmitted to the portable terminal.

  Preferably, when the mobile terminal that transmitted the second information transmits the first information within a first time from when the information transmission server received the second information, the information transmission server The first facility type indicating the type of the facility in which the telecommunication device corresponding to the identification information included in the first information transmitted by the mobile terminal is matched with the second facility type indicating the preset facility type. Based on the information on the third facility type indicating the facility type, the user information table, the facility information table, the communication device information table for distribution, and the communication record table, from the communication device for distribution corresponding to the identification information included in the second information Information relating to a facility that is within a certain distance and where the telecommunication device is installed is transmitted to the mobile terminal that transmitted the second information.

  More preferably, the information transmission server belongs to the third facility type among the facilities that are within a certain distance from the distribution communication device corresponding to the identification information included in the second information and in which the aggregation communication device is installed. The information regarding what is not is transmitted to the mobile terminal that transmitted the second information.

  The information transmission system according to the present invention is set by a user via a plurality of telecommunication devices, a plurality of distribution communication devices, and a portable terminal, and the user's sex, date of birth, birthplace, and preference And a user information table in which at least one of the information on the language used is recorded for each user ID that is user identification information, at least the type of facility, the location information of the facility, and the total installed in the facility A facility information table in which identification information of a communication device is recorded for each facility ID that is facility identification information, and a distribution in which position information of the communication device for distribution is recorded for each distribution device ID that is identification information of the communication device for distribution An information transmission server for recording the communication device information table, and when the portable terminal communicates with the communication device for aggregation, the identification information of the communication device for aggregation and the user The first information including the ID of the user logged in to the portable terminal is received from the portable terminal, and the information transmission server is a user included in the first information based on the first information and the facility information table. The ID, the facility ID corresponding to the identification information of the tally communication device, and the reception time information of the first information are recorded in the communication record table, and the information transmitting server communicates with the communication device for distribution, The second information including the identification information of the communication device for distribution and the user ID and the user logged in to the portable terminal is received from the portable terminal, and the information transmission server includes a user information table, a facility information table, Based on the distribution communication device information table and the communication record table, the aggregation communication is within a certain distance from the distribution communication device corresponding to the identification information included in the second information. Information about facilities were installed location, to the portable terminal transmitting the second information.

  As described above, according to the present invention, it is possible to provide an information transmission server or the like that provides information highly relevant to a user's attributes and preferences.

It is a block diagram of the information transmission system in this embodiment. It is a figure which shows the content of a 1st table (gender table). It is a figure which shows the content of the 2nd table (birthplace table). It is a figure which shows the content of a 3rd table (use language table). It is a figure which shows the content of the 4th table (profession main category table). It is a figure which shows the content of the 5th table (profession subcategory table). It is a figure which shows the content of a 6th table (hobby table). It is a figure which shows the content of the 7th table (color table). It is a figure which shows the content of an 8th table (seasonal table). It is a figure which shows the content of the 9th table (weather table). It is a figure which shows the content of a 10th table (time zone table). It is a figure which shows the content of the 11th table (fashion table). It is a figure which shows the content of the 12th table (brand table). It is a figure which shows the content of the 13th table (food table). It is a figure which shows the content of a user information table. It is a figure which shows the content of a facility information table. It is a figure which shows the content of the communication apparatus information table for a delivery. It is a figure which shows the content of a communication recording table (behavior statistics table). It is a figure which shows the content of an information content table. It is a figure which shows the content of an extraction condition table. It is a figure which shows the content of a category table. It is a flowchart which shows the operation | movement procedure of the information transmission server after receiving 1st information-3rd information from a portable terminal. It is an example which shows the result of having performed the extraction process by using the pattern 1 as a predetermined extraction condition. It is an example which shows the result of having performed the extraction process by using the pattern 2 as a predetermined extraction condition.

  Hereinafter, the present embodiment will be described with reference to the drawings. The information transmission system 1 in this embodiment includes an information transmission server 30, a plurality of portable terminals A, a plurality of total communication devices C, and a distribution communication device D (see FIG. 1).

  Each of the tally communication devices C has wireless communication means for short-range wireless communication, and information (advertisement) transmitted from the information transmission server 30 to the portable terminal A such as a store (cafe, restaurant, clothing store, etc.), a tourist facility, etc. Etc.) in the facility FA corresponding to the above.

  Each of the distribution communication devices D has wireless communication means for short-distance wireless communication, and the information transmission server 30 is located within a certain distance d (for example, 1 km) from the facility FA where the aggregation communication device C is installed. Is installed in a place that seems to be appropriate for allowing the portable terminal A in the vicinity of the distribution communication device D to receive information.

  The short-distance wireless communication means here transmits its own identification information to the outside while the wireless communication means is in the on state, such as IEEE 802.15.1 (Bluetooth (registered trademark)) or IEEE 802.11 (wireless LAN) can be considered.

1 is provided with eight facilities FA (first facility FA ₁ ~ eighth facility FA ₈₎ Aggregate communication apparatus C, respectively (first totalizing communication device _{C 1} ~ 8 totalizing communication apparatus _{C 8)} In addition, three distribution communication devices D (first distribution communication device D ₁ to third distribution communication device D ₃ ) are provided near the eight facilities FA, and eight total communication devices 3 Example of the information transmission system 1 in which five mobile terminals A (users having the first mobile terminal A ₁ to the fifth mobile terminal A ₅ : not shown) are located around the communication device D for distribution Indicates.

Further, the first facility FA ₁ to the third facility FA ₃ (first aggregation communication device C ₁ to third aggregation communication device C ₃ ) are within a certain distance d from the first distribution communication device D _1. Yes, the third facility FA ₃ to the fifth facility FA ₅ (third aggregation communication device C ₃ to fifth aggregation communication device C ₅ ) are within a range of a certain distance d from the second distribution communication device D _2. Yes, the sixth facility FA ₆ to the eighth facility FA ₈ (the sixth aggregation communication device C ₆ to the eighth aggregation communication device C ₈ ) are within a certain distance d from the third distribution communication device D _3. It will be explained as being.

However, the numbers of the mobile terminal A, the totalizing communication device C, and the distribution communication device D are examples, and are not limited to these numbers.
The table shown below shows an example in which several tens or more of mobile terminals A, totalizing communication devices C, and distribution communication devices D are provided, including those not shown in FIG.

The information transmission server 30 records a communication unit 31 that communicates with the mobile terminal A (first mobile terminal A ₁ to fifth mobile terminal A ₅ ) and other terminals via the network, a first table T 1, and the like, which will be described later. It has a recording unit 33 in which an information transmission program is installed, and a control unit 35 that controls the communication unit 31 and the recording unit 33.

  The recording unit 33 records a user information item table group TX used for creating information about the user.

  Specifically, the recording unit 33 selects, as the user information item table group TX, the first table T1 (gender table, see FIG. 2) used for selecting the user's sex, and the user's hometown The second table T2 used for performing (birthplace table, see FIG. 3), the third table T3 (used language table, see FIG. 4) used for selecting the user's language, A fourth table T4 (occupation main category table, see FIG. 5) used to select a main category of occupation, and a fifth table T5 (occupation subcategory) used to select a subcategory of the occupation of the user. Table, see FIG. 6), sixth table T6 (hobby table, see FIG. 7) used to select the user's hobbies, used to select the user's favorite color. The seventh table T7 (color table, see FIG. 8), the eighth table T8 (season table, see FIG. 9) used to select the user's favorite season, and the user's favorite weather Ninth table T9 (weather table, see FIG. 10) used to perform, tenth table T10 (time zone table, see FIG. 11) used to select the user's favorite time zone, user An eleventh table T11 (fashion table, see FIG. 12) used to select a favorite fashion, and a twelfth table T12 (brand table, see FIG. 13) used to select a user's favorite brand. ), Record the 13th table T13 (food table, see FIG. 14) used to select the user's favorite food.

  The first table T1 to the thirteenth table T13 are set via a terminal B (table setting terminal) that can communicate with the information transmission server 30.

  Further, it is used to specify information (such as an advertisement) transmitted by the information transmission server 30 to the portable terminal A that has transmitted the second information (communication information related to the communication device for distribution) i2 to the information transmission server 30. The information transmission table group TY is recorded.

  Specifically, the recording unit 33 stores, as the information transmission table group TY, a user information table TU (see FIG. 15) that records preferences for each user, and information on the facility FA in which the tally communication device C is installed. The recorded facility information table TS (see FIG. 16), the distribution communication device information table TD (see FIG. 17) in which the place where the distribution communication device D is installed, and the user communicates with the tally communication device and short-range wireless communication. Communication record table TT (behavior statistics table, see FIG. 18) in which information is performed, information content table TA (see FIG. 19) in which information to be transmitted to portable terminal A that has communicated with distribution communication device D is recorded, communication An extraction condition table TE (see FIG. 20) in which an extraction condition for extracting a specific communication record from the recording table TT is recorded, and a facility type in the facility information table TS Facility Main Category records the category table TC (see FIG. 21) used to code setting facility subcategories).

  The user information table TU includes, as information about the user, at least one of information on gender, date of birth, birthplace, language used, and preference for each user (for each user ID that is user identification information). Recorded.

  The facility information table TS includes at least a facility type (main category, subcategory), position information (latitude and longitude information), and an installed telecommunication device C as information about the facility FA in which the tally communication device C is installed. Identification information (communication device identifier) is recorded for each facility FA (for each facility ID that is identification information of the facility FA).

  The distribution communication device information table TD includes at least position information (latitude and longitude information) and identification information (communication device identifier) of the distribution communication device D as information related to the distribution communication device D for each communication device D for distribution. (For each distribution device ID).

The information content table TA includes content (message, URL related to the facility FA corresponding to the information) included in information transmitted from the information transmission server 30 to the portable terminal A for each facility FA (for each facility ID). Recorded.
It is desirable that messages and URLs included in the contents of the information content table TA are prepared not only in the local language (Japanese in this embodiment) but also in other languages.
In this case, it is possible to adjust the language such as a message transmitted from the information transmission server 30 to the portable terminal A according to the language used in the user information table TU as desired by the user.

  The facility information table TS, the distribution communication device information table TD, the information content table TA, the extraction condition table TE, and the category table TC are set via the terminal B that can communicate with the information transmission server 30.

The user information table TU is updated when the third information i <b> 3 set via any one of the mobile terminals A is transmitted to the information transmission server 30.
The communication record table TT is obtained when the mobile terminal A communicates with one of the tally communication devices C and the first information (total telecommunication device related communication information) i1 is transmitted from the mobile terminal A to the information transmission server 30. Updated.

  An information reception control program is installed in each portable terminal A, and when the information reception control program is executed, short-distance wireless communication is performed with the telecommunication device C and the distribution communication device D, and the communication is performed during communication. Acquire device identification information (identifier). The acquired identification information of the communication device is transmitted to the information transmission server 30.

  When the portable terminal A communicates with one of the tally communication devices C and acquires the identification information of the tally communication device C, the portable terminal A receives the first information i1 (the identification information of the portable terminal A and The identification information (user ID) of the user who is logged in to the information reception control program on the portable terminal A and the identification information of the communication device for communication C that has been communicated) are connected to the network without using the communication device for aggregation C. To the information transmission server 30.

For example, User ID: the first mobile terminal A ₁ the user has logged in 1, when the second communicating with the aggregated communication device C _2, the first mobile terminal A _1, as the first information i1, the 1 The identification information of the mobile terminal A ₁ , the user ID: 1, and the identification information (communication device identifier) of the second tabulation communication device C ₂ : c31 eps are transmitted to the information transmission server 30.

  When the portable terminal A communicates with one of the distribution communication devices D and acquires the identification information of the communication device D for distribution, the portable terminal A receives the second information i2 (the identification information of the portable terminal A and The identification information (user ID) of the user who is logged in to the information reception control program at the portable terminal A and the identification information of the communication device for distribution D that has communicated are transferred to the network without using the communication device for distribution D. To the information transmission server 30.

For example, when the fifth mobile terminal A ₅ to which the user with the user ID: 4 has logged in communicates with the third distribution communication device D ₃ , the fifth mobile terminal A ₅ uses the second information i 2 as the second information i 2. 5 Identification information of the mobile terminal A ₅ , user ID: 4, and identification information (communication device identifier) of the third distribution communication device D ₃ : d332qa are transmitted to the information transmission server 30.

In addition, the user of the mobile terminal A receives information (birth date) on the user based on the selection items set in the user information item table group TX via the information reception control program installed in the mobile terminal A. , Place of birth, language, occupation, preference (hobby, favorite color, favorite season, favorite weather, favorite time zone, favorite fashion, favorite brand, favorite food, etc.) Information i3 (identification information of the mobile terminal A, user ID of the user, and information related to the user) is transmitted via the network without the communication device C for distribution or the communication device D for distribution. Send to server 30.
However, the information regarding the user does not include information (name, address, etc. of the user) that can identify an individual.

  When the information transmission server 30 receives transmission of information from the portable terminal A, the information transmission server 30 determines the type of information (first information i1, second information i2, third information i3) (FIG. 22). (See steps S11 and S14).

  When the information transmission server 30 receives the first information i1 from the mobile terminal A, the information transmission server 30 calculates the communication device for aggregation included in the first information i1 based on the first information i1 and the facility information table TS. Meteorological information such as the weather and temperature of the place where C is installed (communication device weather information for aggregation) is acquired (see step S12 in FIG. 22).

For example, a user holding the first mobile terminal _{A 1} (User ID: 1) is the second enters the facility FA _2, when came second near totalizing communication device _{C 2} corresponding to the second facility FA ₂ The first mobile terminal A ₁ communicates with the second totalizing communication device C _2, and the identification information of the first mobile terminal A ₁ , the user ID: 1, and the identification information of the second totaling communication device C ₂ ( The first information i1 including the communication device identifier: c31 eps) is transmitted to the information transmission server 30.
From the first mobile terminal A _1, the identification information and the user ID of the first mobile terminal A _1: 1 and after receiving the first information i1 including the second identification information of the aggregation communication device C _2, the information transmission server 30 , acquires weather information of where the second aggregate communication device C ₂ is installed (second facility near FA _2).

The weather information can be acquired by accessing a weather information server E that provides weather information for each location.
In addition, information related to weather (temperature, humidity, precipitation, snow cover, wind direction, wind speed, visibility (atmospheric perspective), camera image (image around the installation of the measuring instrument)) A measuring instrument (thermometer, hygrometer, precipitation meter, snow gauge, anemometer, visibility meter, camera, etc.) that acquires information at a predetermined time, and the information transmission server 30 sends the weather sent from the measuring instrument The weather information may be acquired on the basis of the information regarding.

  After acquiring the weather information, the information transmission server 30 updates the communication record table (behavior statistics table) TT based on the weather information (total communication device weather information), the first information i1, and the facility information table TS (FIG. 22). Step S13).

  In the communication record table TT, the user ID of the user of the portable terminal A who has acquired the identification information from the tally communication device C, the identification information (facility ID) of the facility FA corresponding to the tally communication device C, and the information transmission The date and time (reception time information) when the server 30 receives the first information i1 and the weather information (weather code corresponding to the weather, temperature) are recorded.

  In the first row of the communication record table TT in FIG. 18, the user's mobile terminal A with the user ID 147 acquires the identification information of the telecommunication device C corresponding to the facility ID: 43, and the information transmission server 30 The first information i1 is received at 7:00 on April 2, 2015, the weather near the telecommunication device C corresponding to the facility ID: 43 is clear (weather code: 1), and the temperature is 13.1 degrees. It was shown that.

  When the information transmission server 30 receives the second information i2 from the mobile terminal A, the information transmission server 30 distributes the second information i2, the user information table TU, the facility information table TS, the distribution communication device information table TD, and the distribution. The information is transmitted based on the communication device weather information, the communication record table TT, and a predetermined extraction condition (extraction condition table TE, see FIG. 20) (see steps S14 to S19 in FIG. 22).

Here, the first mobile terminal A ₁ that has transmitted the second information i2 has an identification number (user ID: 1 (gender is male (gender code: 0), age is 33 years old (date of birth and current (2016)) Snowboarding and skiing with hometown in Oita Prefecture (birthplace code: 44), language used in Japanese (language code: 1), hobby as music appreciation (hobby code: 224) Hobby code: 181) and to a football (Hobby code: 71) amount of) is used by a user of the first mobile terminal a ₁ communicates the communication apparatuses D ₁ and for the first delivery, the subsequent An example in which the two information i2 is transmitted to the information transmission server 30 will be described.

  As the information transmission, the information transmission server 30 is based on the second information i2 and the communication device information table for distribution TD, and the weather such as the weather or temperature of the place where the communication device D for distribution included in the second information i2 is installed. Information (communication device weather information for distribution) is acquired (see step S15 in FIG. 22).

For example, a user holding the first mobile terminal A ₁ (User ID: 1) is, if it came first near distribution communication apparatuses D _1, the first mobile terminal A _1, the first communication for delivery communicating with the device _{D 1,} the first mobile terminal _{a 1} of the identification information and the user ID: 1 and the first identification information of the distribution for the communication device _{D 1} (communication device identifier: d134qi) information transmission server second information i2 including 30.
From the first mobile terminal A _1, the first mobile terminal A ₁ of the identification information and the user ID: 1 and after receiving the second information i2 including the first identification information of the distribution communication device D _1, the information transmission server 30 , acquires weather information of where first distribution communication apparatuses D ₁ is installed.
The acquisition of the weather information is the same as the acquisition of the weather information of the place where the telecommunication device C is installed.
Here, description will be made assuming that the weather is “sunny (weather code: 1)” as the acquired weather information.

  The information transmission server 30 also provides weather information on the location where the communication device D for distribution included in the user information table TU (see FIG. 15), the facility information table TS (see FIG. 16), and the second information i2 is installed. Based on the (distribution communication device weather information), the information relating to the user of the mobile terminal A that transmitted the second information i2 is duplicated in the predetermined extraction condition from the communication record table TT (see FIG. 18). A communication record is extracted (extraction process, see step S16 in FIG. 22)).

As the predetermined extraction conditions, those set in advance in the extraction condition table TE via the terminal B are used.
Here, pattern 1 of the extraction condition table TE: “gender is the same”, “age is close (age difference is within 5 years old)”, and “weather is the same” are the predetermined extraction conditions, but other extraction conditions ( For example, a pattern 2 of the extraction condition table TE: “Birthplace is the same” and “Hobbies are the same” may be used as the predetermined extraction condition.

  The pattern used as the predetermined extraction condition from the extraction condition table TE may be a form in which the same information (for example, pattern 1) is used for all pieces of transmission target information, and is set for each information. (For example, content ID: 1 is pattern 1, content ID: 2 is pattern 2, etc.).

FIG. 23 is an example in which the extraction process is performed using the pattern 1 in the extraction condition table TE as a predetermined extraction condition, and the first portable terminal A ₁ that has transmitted the second information i2 in the communication record table TT in FIG. Gender is the same as the user (user ID: 1) (gender code: 0), the age difference is within 5 years (28 to 38 years), and the weather is clear (weather) The communication record of code: 1) is shown in bold and italic as a result of the extraction process.

FIG. 24 is an example in which the extraction process is performed using the pattern 2 in the extraction condition table TE as a predetermined extraction condition. The first portable terminal A ₁ that has transmitted the second information i2 in the communication record table TT of FIG. A communication record in which the user (user ID: 1) is the same place of birth (place of birth code: 44) and at least one of the hobbies of the user (hobby codes: 71, 181, 224) is extracted. As a result, it is bold and italicized.

  The information transmission server 30 identifies the facility type (main category, subcategory) extracted from the communication records extracted in the extraction process (specific process, see step S17 in FIG. 22).

For example, a facility type that occupies a predetermined number or more in the communication record extracted in the extraction step or a facility type that occupies a predetermined ratio or more is specified.
Here, the cafe (subcategory code: 4) of the restaurant industry (main category code: 3) will be described as being specified in the specific process (facility type occupying a predetermined number or more in the extracted communication record).
However, a plurality of facility types may be specified in the specific process.

The information transmission server 30 includes facility type and location information in the facility information table TS (see FIG. 16), location information in the delivery communication device information table TD (see FIG. 17), and an information content table TA (see FIG. 19). And a facility FA belonging to the facility type identified in the identifying step, within a certain distance d (for example, within a radius of 1 km) from the distribution communication device D included in the second information i2, and It is determined whether there is a content (message or the like) that is the information transmission target recorded in the information content table TA, and if there is, the mobile terminal A (the second information i2 that has transmitted the second information i2) Information (message or the like) related to the corresponding facility FA is transmitted to the user ID that is logged in to the transmitted portable terminal A (step S18 in FIG. 22, Reference 19).
The information regarding the facility FA is transmitted via the network, not via the tally communication device C or the distribution communication device D.

  The message is preferably sent by push notification via the information reception control program installed in the portable terminal A, but via the SMS corresponding to the telephone number of the portable terminal A and the e-mail corresponding to the mail address. It may be in the form performed. In this case, a telephone number and a mail address are recorded in the user information table TU.

  The message includes simple character information related to the facility FA and a hyperlink corresponding to the related URL. When the hyperlink is clicked on the mobile terminal to which the message is sent, the homepage related to the facility FA is displayed. Is displayed.

For example, the first mobile terminal A ₁ which has transmitted the second information i2 including the first identification information of the distribution communication apparatuses D _1, is near for the communication apparatuses D ₁ first distribution, the content of information transmitted Information (content ID: 3) FA ₃ (facility ID: 3, restaurant industry (main category code: 3), cafe (sub category code: 4)) in which (message etc.) is recorded in the information content table TA 31) As text information: How about a cup? URL: http: www. hij. A message including a hyperlink corresponding to jj is transmitted.

Thereby, it becomes possible to provide the information according to the user's action tendency with respect to the portable terminal A of the user who is near the communication device D for distribution.
In particular, the user's behavior tendency includes not only the user's attributes and preferences, but also other people's behavior tendencies that are close to the user's attributes and preferences. The user's attributes and preferences are based on behavioral trends including preferences that are not noticed by the user (not set in the user information table TU). It is possible to provide highly relevant information (information that is likely to be of interest to the user).

  The message may be in a form in which a local language (in this embodiment, Japanese) is used, or when a message in another language is prepared, the user information table TU is used. The message may be transmitted in the set language used.

  When the information transmission server 30 receives the third information i3 from the mobile terminal A, the information transmission server 30 updates the user information table TU of the recording unit 33 based on the third information i3 (step in FIG. 22). (See S14 and S20).

  In this embodiment, the information transmission server 30 stores the second information i2 based on the user information table TU, the facility information table TS, the distribution communication device information table TD, the distribution communication device weather information, and the communication record table TT. Information related to the facility FA in which the telecommunication device C is installed is within a certain distance d from the distribution communication device D corresponding to the included identification information, and is transmitted to the mobile terminal A that has transmitted the second information i2. Explained the form.

  That is, in the information transmission, another use similar to the attribute or preference of the user who has logged in the mobile terminal A that has transmitted the second information i2 from the communication record table TT by performing an extraction process or a specific process. A user who is logged in to the mobile terminal A that has transmitted the second information i2 and is a facility FA corresponding to the identified behavior characteristic. In the above description, information related to information close to is transmitted, but information transmission is not limited to this.

  For example, based on the user information table TU, the facility information table TS, and the distribution communication device information table TD, the information transmission server 30 is a fixed distance d from the distribution communication device D corresponding to the identification information included in the second information i2. The information regarding the facility FA where the telecommunication device C is installed may be transmitted to the mobile terminal A that has transmitted the second information i2.

  Specifically, instead of the extraction process or the specific process, the information transmission server 30 relates to a user who is logged in to the mobile terminal A that transmitted the second information i2 in the user information table TU (see FIG. 15). The facility FA corresponding to a specific item (hobby, favorite fashion, etc.) is extracted from the facility information table TS (see FIG. 16), and the extracted facility FA is the mobile phone that has transmitted the second information i2. The form which transmits the information regarding the thing close | similar to the user of a terminal can be considered.

For example, the first mobile terminal _{A 1} is that sent the second information i2, identification number (user ID: 1 (gender man (sex code: 0), age 33-year-old (date of birth and the current (2016) Snowboarding and skiing (hobbies: Oita Prefecture (birth code: 44), language used: Japanese (language code: 1), hobbies: listening to music (hobby code: 224) Code 181) and playing soccer (hobby code: 71)), and if the specific item is set as “hobby”, the information transmission server 30 specifies As a facility FA corresponding to the item, any of the items in the facility information table TS (facility main category, facility subcategory, related hobbies, etc.), music appreciation (hobby code: 224) and snow A facility FA including at least one of board and skiing (hobby code: 181) and soccer (hobby code: 71) is extracted, and the extracted facility FA is the second information i2. transmits information on close to the first mobile terminal a ₁ that transmitted the.

  In this case, not only the hobbies code completely match but also other hobbies (for example, music appreciation) related to the hobbies (for example, music appreciation) set in the user information table TU in consideration of the higher level concept and lower level concept. A facility FA including a hobby code corresponding to (musical instrument playing) may also be extracted.

The specific item is set in advance via the terminal B and is recorded in the recording unit 33 of the information transmission server 30.
What is used as a specific item may be a form in which the same information (for example, a hobby) is used for all information to be transmitted, or a form set for each information (for example, Content ID: 1 is a hobby, Content ID: 2 is age and sex, etc.).

  In the present embodiment, the information transmission server 30 uses the facility information table TS, the communication device information table for distribution TD, and the information content table TA for facilities belonging to all the facility types specified in the specific process. , It is determined whether there is a content (message or the like) that is within a certain distance d from the distribution communication device D included in the second information i2 and is recorded in the information content table TA. In some cases, information (such as a message) regarding the facility corresponding to the mobile terminal A that has transmitted the second information i2 (the user ID that has logged into the mobile terminal A that has transmitted the second information i2). The form of transmitting is described.

  However, the information transmission server 30 uses the facility information table TS, the distribution communication device information table TD, and the information content table TA, among the facility types identified in the specific process, and the facility types that meet certain conditions. For the facilities belonging to items other than, the content (message or the like) that is within a certain distance d from the distribution communication device D included in the second information i2 and is the information transmission target is recorded in the information content table TA. If there is, the mobile terminal A that transmitted the second information i2 (the user ID logged in to the mobile terminal A that transmitted the second information i2) is applicable. It may be in the form of sending information (such as a message) about the facility

That is, when the mobile terminal A that transmitted the second information i2 transmits the first information i1 within the first time (for example, 3 hours) from when the information transmission server 30 received the second information i2. The information transmission server 30 sets in advance the facility type (first facility type) of the facility FA in which the aggregation communication device C corresponding to the identification information included in the first information i1 transmitted by the mobile terminal A is installed. Based on the information on the facility type (third facility type) that matches the facility type (second type), the user information table TU, the facility information table TS, the communication device information table for distribution TD, and the communication record table TT The information about the facility FA is transmitted to the mobile terminal A that has transmitted the second information i2.
The third facility type is a facility type corresponding to the above-described certain condition.

  More specifically, the information transmission server 30 is located within a certain distance d from the distribution communication device D corresponding to the identification information included in the second information i2, and the facility FA in which the aggregation communication device C is installed. And the information regarding the facility FA which belongs to what excluded the 3rd facility type from the facility type specified at the specific process is transmitted to the portable terminal A which transmitted the 2nd information i2.

  For example, the restaurant 33 (main category code: 3) is recorded as the preset facility type (second facility type) in the recording unit 33 of the information transmission server 30, and the information transmission server 30 stores the second The mobile terminal A that has transmitted the second information i2 within the first time from the reception of the information i2 has the facility FA belonging to the facility type: restaurant industry (main category code: 3) and the facility type: apparel (main category). It is assumed that the facility FA belonging to the code: 4) is visited and the first information i1 including the identification information of the communication device C for integration corresponding to these facilities FA is transmitted to the information transmission server 30 (first facility type; Restaurant industry and apparel).

In this case, the facility type that matches the first facility type and the second facility type: the restaurant industry becomes the third facility type, and even if the facility FA belongs to the facility type specified in the specific process, the facility type is Those belonging to the restaurant industry are excluded from the transmission targets of information related to the facility FA.
That is, the information transmission server 30 is the facility type specified in the specific process and the facility type is not the restaurant industry, and is a fixed distance d from the distribution communication device D corresponding to the identification information included in the second information i2. (For example, facility type: facility FA belonging to apparel) is transmitted to the mobile terminal A that transmitted the second information i2.

  This excludes cases where it is not preferable that a message regarding the facility FA is transmitted many times, such as a case where a message prompting another meal is sent again when only a few hours have passed since the meal was taken. Thus, it is possible to provide information that matches the user's behavior tendency to the mobile terminal A of the user in the vicinity of the distribution communication device D.

1 information transmitting system 30 information transmitting server 31 first mobile terminal communication unit 33 the recording unit 35 control unit A portable terminal A ₁ to A ₅ ~ fifth mobile terminal B terminal (terminal for table setting)
C communication device C _{1 to} C ₈ first communication device to eighth communication device D distribution communication device D _{1 to} D ₃ first distribution communication device to third distribution communication device E weather information server FA _{1 to} FA ₈ 1st facility to 8th facility i1 1st information (communication information related to communication device for aggregation)
i2 Second information (communication information related to the communication device for distribution)
i3 3rd information T1-T13 1st table-13th table TA information content table TC category table TD communication apparatus information table for delivery TE extraction condition table TS facility information table TT communication record table (behavior statistics table)
TU user information table TX user information item table group TY information transmission table group

Claims (9)

At least one of information related to the user's gender, date of birth, birthplace, preference, and language used is set for each user ID that is the user's identification information. Recorded user information table,
A facility information table that records at least the facility type, the location information of the facility, and the identification information of the telecommunication device installed in the facility for each facility ID that is the facility identification information;
An information transmission server that records a distribution communication device information table in which position information of a distribution communication device is recorded for each distribution device ID that is identification information of the distribution communication device,
The information transmission server includes identification information of the aggregation communication device and a user ID of the user who is logged in to the portable terminal when the portable terminal communicates with the aggregation communication device. Receiving first information from the mobile terminal;
The information transmission server, based on the first information and the facility information table, the user ID included in the first information, the facility ID corresponding to the identification information of the aggregation communication device, and the first information Record the information reception time information in the communication record table,
The information transmission server includes identification information of the communication device for distribution and the user ID of the user who is logged in to the mobile terminal when the mobile terminal communicates with the communication device for distribution. Receiving second information from the mobile terminal;
The information transmission server includes the distribution information corresponding to the identification information included in the second information based on the user information table, the facility information table, the distribution communication device information table, and the communication record table. An information transmission server that transmits information related to a facility that is within a certain distance and in which the telecommunication device is installed to the mobile terminal that transmitted the second information. The information transmission server is meteorological information of a place where the aggregation communication device corresponding to the identification information included in the first information is installed based on the first information and the facility information table. Acquire weather information for telecommunication devices
The information transmission server corresponds to the user ID included in the first information and the identification information of the aggregation communication device based on the aggregation communication device weather information, the first information, and the facility information table. The facility ID, the reception time information of the first information, and the aggregation communication device weather information are recorded in the communication record table,
The information transmission server, based on the second information and the distribution communication device information table, the weather of the place where the distribution communication device corresponding to the identification information included in the second information is installed Get information on the communication device weather information for distribution,
The information transmission server includes identification information included in the second information based on the user information table, the facility information table, the delivery communication device information table, the delivery communication device weather information, and the communication record table. The information relating to the facility in which the communication device for aggregation is installed within the certain distance from the corresponding communication device for distribution is transmitted to the mobile terminal that has transmitted the second information. 1. The information transmission server according to 1. The information transmission server uses the portable terminal that has transmitted the second information from the communication record table based on the user information table, the facility information table, and the distribution communication device weather information. Perform an extraction process to extract communication records that overlap with information related to the person under a predetermined extraction condition,
The information transmission server performs a specific process of identifying a facility type extracted from the communication records extracted in the extraction process,
The information transmission server is located in the fixed distance from the distribution communication device corresponding to the identification information included in the second information at the facility where the aggregation communication device is installed, and is specified in the specifying step The information transmission server according to claim 2, wherein information related to the belonging to the facility type is transmitted to the portable terminal that has transmitted the second information.   The information transmission server according to claim 3, wherein a facility type occupying a predetermined number or more in the communication record extracted in the extraction step, or a facility type occupying a predetermined ratio or more, is specified in the specifying step.   When the mobile terminal that transmitted the second information transmits the first information within a first time from when the information transmission server received the second information, the information transmission server A first facility type indicating the type of the facility in which the telecommunication device corresponding to the identification information included in the first information transmitted by the mobile terminal is installed, and a second facility type indicating a preset facility type The information included in the second information on the basis of the information on the third facility type indicating the facility type matched with the user information table, the facility information table, the communication device information table for distribution, and the communication record table Among the facilities that are within the certain distance from the distribution communication device corresponding to the information and in which the aggregation communication device is installed, the facility type specified in the specifying step is the previous one. Information transmitting server according to claim 3, the information about those belonging to facility types excluding the third facility types, and transmits to the mobile terminal transmitting the second information. The user information table records information on the language used for each user ID,
The information transmission server includes the distribution information corresponding to the identification information included in the second information based on the user information table, the facility information table, the distribution communication device information table, and the communication record table. Transmitting information related to the facility within the fixed distance range where the telecommunication device is installed to the portable terminal that has transmitted the second information in the language used in the user information table. The information transmission server according to claim 1, wherein:   When the mobile terminal that transmitted the second information transmits the first information within a first time from when the information transmission server received the second information, the information transmission server A first facility type indicating the type of the facility in which the telecommunication device corresponding to the identification information included in the first information transmitted by the mobile terminal is installed, and a second facility type indicating a preset facility type The information included in the second information on the basis of the information on the third facility type indicating the facility type matched with the user information table, the facility information table, the communication device information table for distribution, and the communication record table A portable terminal that transmits the second information to the facility that is within the certain distance from the distribution communication device corresponding to the information and that has the aggregation communication device installed Information transmitting server according to claim 1, characterized in that the transmission.   The information transmission server is located within a certain distance from the distribution communication device corresponding to the identification information included in the second information, and the third facility among the facilities in which the aggregation communication device is installed The information transmission server according to claim 7, wherein information related to a type that does not belong to the type is transmitted to the mobile terminal that has transmitted the second information. A plurality of telecommunication devices;
A plurality of distribution communication devices;
At least one of information related to the user's gender, date of birth, birthplace, preference, and language used is set for each user ID that is the user's identification information. The recorded user information table, at least the type of facility, the location information of the facility, and the identification information of the aggregation communication device installed in the facility were recorded for each facility ID that is the identification information of the facility. An information transmission server that records a facility information table and a distribution communication device information table in which position information of the distribution communication device is recorded for each distribution device ID that is identification information of the distribution communication device;
The information transmission server includes identification information of the aggregation communication device and a user ID of the user who is logged in to the portable terminal when the portable terminal communicates with the aggregation communication device. Receiving first information from the mobile terminal;
The information transmission server, based on the first information and the facility information table, the user ID included in the first information, the facility ID corresponding to the identification information of the aggregation communication device, and the first information Record the information reception time information in the communication record table,
The information transmission server includes identification information of the communication device for distribution and the user ID of the user who is logged in to the mobile terminal when the mobile terminal communicates with the communication device for distribution. Receiving second information from the mobile terminal;
The information transmission server includes the distribution information corresponding to the identification information included in the second information based on the user information table, the facility information table, the distribution communication device information table, and the communication record table. An information transmission system that transmits information related to a facility that is within a certain distance and in which the telecommunication device is installed to the mobile terminal that transmitted the second information.

Images