JP2017194750A - Advertisement system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement system which enables an advertiser who wants to perform advertisements to efficiently perform advertisements, and which can be effectively used for the cultivation of a new market.SOLUTION: An advertisement system comprises: recognition code application means for applying respective unique recognition codes to advertisement information data and browsing information data; storage means for storing the advertisement information data and the browsing information data in association with the recognition codes corresponding thereto in a storage part; recognition code display means for displaying the recognition code associated with the advertisement information data and the recognition code associated with the browsing information data on a delivery object; and transmission means for, when a receiver terminal managed by a receiver reads the recognition codes displayed on the delivery object, transmitting at least one of the advertisement information data and the browsing information data stored in association with the recognition codes in the storage part from the storage part to the receiver terminal. The delivery costs of the delivery object are shared by an advertiser.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an advertisement system in which an advertiser performs advertisement using a delivery that a sender sends to a receiver.

Conventionally, as a method of advertising by using a delivery sent by a sender to a receiver, a so-called direct mail (hereinafter referred to as DM) using a postcard is generally used. there were.
More specifically, it is common that a sender of a company or the like sends a postcard printed with advertisement information to be notified to a customer as a receiver.
As a prior art showing such a conventional advertising method, there is Patent Document 1 below.

JP 2001-246881 A

The above-mentioned patent document 1 is an invention related to a direct mail with a coupon, and in a DM with a coupon that can be extracted, by printing individual information processed individually for each customer on a coupon ticket surface, it becomes possible to make a more detailed sales promotion than ever before. There is a merit.
However, such a conventional advertising system using DM generally has a configuration in which advertising information to be notified is simply printed on a postcard. Therefore, since the posting range of the advertising information that can be provided to the recipient is limited to the postcard postcard, there is a problem that the advertising information that can be notified is limited and effective advertising cannot be performed.
In order to deal with such a problem, there has been an advertising method that has a configuration in which a URL (Uniform Resource Locator) of a company's homepage to be notified is displayed on a postcard, and is attracted to the company's homepage. However, in such a configuration, it is necessary for the customer, who is the recipient, to enter the URL into his computer or the like. Therefore, since it takes time and effort for the customer, there are not always many people who actually enter the URL and browse the homepage, and there is still a problem that effective advertising cannot be performed.
Furthermore, in the conventional advertising system using DM, there is a problem that it is difficult to open a new sales channel because DM is generally sent to existing customers.

  Therefore, the present invention solves the above-mentioned conventional problems, and provides an advertising system that enables an advertiser who wants to conduct advertising efficiently perform advertising and can be used effectively for developing new sales channels. Is an issue.

In order to achieve the above object, the advertising system of the present invention is an advertising system in which an advertiser uses a delivery to be sent by a sender to a receiver, and the advertising information data that the advertiser desires to be notified is provided. And a recognition code giving means for giving a unique recognition code to the browsing information data that the sender wants to browse to the receiver, and the recognition code corresponding to each of the advertisement information data and the browsing information data And a storage means for storing in the storage unit, a recognition code display means for displaying a recognition code linked to the advertisement information data and a recognition code linked to the browsing information data on a delivery item, When the receiver terminal managed by the receiver having the application program capable of reading the recognition code reads the recognition code displayed on the delivery, Transmission means for transmitting at least one of advertisement information data and browsing information data associated with the code and stored in the storage unit from the storage unit to the receiver terminal, and The first feature is that the advertiser bears the delivery cost.
In addition to the above first feature, the advertising system of the present invention includes a plurality of advertising information data in a storage unit, a disclosure means for disclosing a plurality of the advertising information data to a sender, and the disclosure means Extracting means for extracting advertisement information data selected by the sender from among the plurality of advertisement information data disclosed via the advertisement, and in the recognition code display means, the advertisement extracted by the extraction means A second feature is that a recognition code associated with the information data is displayed on the delivery.
In addition to the first or second feature, the advertisement system of the present invention includes at least one content of advertisement information data and browsing information data associated with the recognition code in the vicinity of the recognition code. A third feature is that it includes a pictogram display means for displaying a pictogram related to.
The advertising system of the present invention, in addition to any one of the first to third features, the delivery item is a postcard, and the recognition code display means includes a front surface of the postcard. The fourth feature is that the recognition code is displayed on at least one of the back surface.
In addition to the fourth feature described above, the advertising system of the present invention has a two-dimensional information related to the advertising information data selected by the sender among a plurality of advertising information data on the back side of the postcard. A fifth feature is that a printing means for printing advertisement information data is provided.
In addition to the any one of the first to fifth features, the advertisement system of the present invention has a sixth feature that the recognition code is a color barcode.

According to the advertising system according to the first feature, the advertising system is an advertising system in which the advertiser uses the delivery to be sent by the sender to the receiver, and the advertising information data that the advertiser wants to be notified A recognition code providing means for assigning a unique recognition code to the browsing information data that the sender desires to browse to the receiver, and the advertisement information data and the browsing information data, respectively. Storage means for linking and storing in a storage unit; recognition code display means for displaying a recognition code linked to the advertisement information data and a recognition code linked to the browsing information data on a delivery; and When the receiver terminal managed by the receiver having the application program capable of reading the recognition code reads the recognition code displayed on the delivery, the recognition code is read. Transmission means for transmitting at least one of advertisement information data and browsing information data stored in the storage unit linked to the storage unit to the receiver terminal from the storage unit, and Because the advertiser is responsible for shipping costs,
The range of advertisement information that can be provided to the recipient is not limited to the delivery. Therefore, an advertiser who wants to perform advertisement can perform advertisement efficiently. Further, by adopting a configuration in which information in the data format is transmitted to the receiver, advertisements using various types of transmission media such as images, moving images and music can be performed. Therefore, the advertiser can perform advertisement more efficiently. In addition to advertising information data, the sender can also send browsing information data that the sender wants the recipient to view, so that the message that the sender wants to convey to the recipient can be in various formats such as images, videos, music, etc. It is possible to communicate to the receiver using a transmission medium. In addition, since the advertiser pays the delivery cost of the delivery item, the delivery cost of the delivery item can be reduced for the sender, and therefore the sender is actively encouraged to use the advertising system of the present invention. It becomes possible. Therefore, the advertiser can effectively increase the possibility of acquiring a new customer other than the customer that he / she knows in advance. Therefore, it is possible to provide an advertising system that can be used effectively for developing new sales channels.

Further, according to the advertising system according to the second feature, in addition to the operation and effect of the first feature, a plurality of advertisement information data is provided in the storage unit, and the plurality of the advertisement information data is disclosed to the sender. And a means for extracting the advertisement information data selected by the sender from the plurality of advertisement information data disclosed via the disclosure means. Since the recognition code linked to the advertisement information data extracted by the extraction means is displayed on the delivery item,
Providing the sender with an opportunity to select the advertising information data that suits the recipient's taste from multiple types of advertising information data by configuring the sender to select the advertising information data to be displayed on the delivery Can do. Therefore, when the sender selects advertisement information data that matches the receiver's taste, the possibility that the advertiser can acquire a new customer can be further effectively improved. Further, by adopting a configuration that allows comparison and selection of advertisement information data having a plurality of senders, it is possible to substantially carry out advertisements to the sender. Accordingly, it is possible to realize an advertisement system that can efficiently perform advertisement for both the sender and receiver of the delivery item using the delivery item, which has not been conventionally available. Therefore, it is possible to provide a system in which the advertiser can advertise more efficiently.

Further, according to the advertising system according to the third feature, in addition to the function and effect of the first or second feature, the advertising information data and the browsing information data associated with the recognition code in the vicinity of the recognition code. Comprising a pictogram display means for displaying a pictogram related to at least one of the contents of
Due to the presence of the pictogram, the contents of the information data transmitted to the receiver terminal by reading the recognition code can be imaged in advance by the receiver. Therefore, it can be set as the system which can perform advertisement more efficiently.

Further, according to the advertising system according to the fourth feature, in addition to the function and effect of any one of the first to third features, the delivery is a postcard, and the recognition code display means Since the identification code is displayed on at least one of the front and back of the postcard,
By using postcards, it is possible to build a system that allows advertisers to efficiently advertise.

Further, according to the advertising system according to the fifth feature, in addition to the function and effect of the fourth feature, the advertisement selected by the sender from the plurality of advertising information data on the back side of the postcard. Since it has a printing means for printing two-dimensional advertisement information data related to the information data,
It is possible to perform more efficient advertising by combining the announcement of advertising information on paper media using the back side of postcards and the announcement of advertising information on electronic media such as transmission of advertising information data It can be a system that can.

Further, according to the advertising system according to the sixth feature, in addition to the operational effect by any one of the first to fifth features, the recognition code is a color barcode,
The visibility is high, a plurality of simultaneous recognitions are possible, and an inexpensive recognition code can be realized.

It is a figure which shows the system configuration | structure of the advertisement system which concerns on embodiment of this invention. It is a functional block diagram of the advertisement system concerning an embodiment of the present invention. It is a functional block diagram of the advertisement system concerning an embodiment of the present invention. It is a figure which shows the structure of the memory | storage part of the server in the advertisement system which concerns on embodiment of this invention. It is a figure which shows the flowchart of operation | movement of the advertisement system which concerns on embodiment of this invention. It is a figure which shows the flowchart of operation | movement of the advertisement system which concerns on embodiment of this invention. It is a figure which shows the flowchart of operation | movement of the advertisement system which concerns on embodiment of this invention. It is a figure which shows the advertisement information selection screen in the advertisement system which concerns on embodiment of this invention. BRIEF DESCRIPTION OF THE DRAWINGS It is a figure which shows the example which applied the advertisement system which concerns on embodiment of this invention to a postcard, (a) is a figure which shows the front surface of a postcard, (b) is a figure which shows the recognition code for browsing information data It is. It is a figure which shows the example which applied the advertisement system which concerns on embodiment of this invention to a postcard, and is a figure which shows the back surface of a postcard. It is a figure which shows the example which applied the advertisement system which concerns on embodiment of this invention to courier service, (a) is a perspective view of the delivery box used by courier service, (b) is expansion | deployment of the delivery box used by courier service FIG.

  Hereinafter, with reference to each drawing, an advertising system concerning an embodiment of the present invention is explained, and it serves for an understanding of the present invention. However, the following description does not limit the present invention described in the claims.

The advertisement system 1 according to the embodiment of the present invention is a system in which an advertiser performs advertisement using a delivery (not shown) sent from the sender 2 to the receiver 3.
Here, “delivery items” refer to postcards, envelopes, letter packs (registered trademark), delivery wrapping paper, delivery packaging boxes, delivery products themselves, etc. It is a concept that includes everything that is sent to the recipient as it is or sent.
In this embodiment, the postcard 4 shown in FIGS. 9 and 10 is used as a delivery. Further, the sender 2 and the receiver 3 are configured as different persons.

  As shown in FIG. 1, the advertisement system 1 includes an advertiser terminal 10, a sender terminal 20, a receiver terminal 30, a delivery company terminal 40, a server 50, and a telecommunication line 60. .

The advertiser terminal 10 is a terminal operated by an advertiser who wants to announce advertisements, or operated by an employee designated by the advertiser, and is mainly connected to a server 50 connected via the telecommunication line 60. Sends and receives predetermined information and various data.
Here, the “advertiser” is a concept including both an advertisement client and a sponsor (sponsor).
As the advertiser terminal 10, various terminals that can be connected to the telecommunication line 60, such as a personal computer and a mobile communication terminal (for example, a mobile phone), can be used.
Furthermore, in this embodiment, as shown in FIG. 1, it is set as the structure provided with the advertiser terminal 10a, 10b, 10c which each three different advertisers manage.

  As illustrated in FIG. 2A, the advertiser terminal 10 includes a control unit 11, a storage unit 12, a communication unit 13, a display unit 14, and an operation unit 15.

  The control unit 11 includes a CPU (Central Processing Unit), and is used to control the system and instruct various processes based on an OS (Operating System) and various programs stored in the storage unit 12. .

  The storage unit 12 includes a ROM (Read Only Memory) and a RAM (Random Access Memory), and the control unit 11 stores a control program for controlling each unit, various data, and the like.

  The communication unit 13 is for giving the advertiser terminal 10 a function and a security function for transmitting / receiving various data and transmitting various processing commands to / from the server 50 via the electric communication line 60.

  The display unit 14 is mainly used to display various data input / output from / to the advertiser terminal 10 and various data transmitted / received to / from the server 50. The display unit 14 includes a display made of an LCD (Liquid Crystal Display) or the like. And a display driving circuit for driving the same. The display driving circuit drives the display based on the signal data received by the advertiser terminal 10. As a result, various types of information such as image data and character data are displayed on the display. Note that the data to be displayed may be data in any format such as image data, character data, audio data, and moving image data.

  The operation unit 15 is for performing various operations and various instructions of the advertiser terminal 10 and is formed by, for example, a touch panel or operation buttons.

The advertisement information data created by the advertisers of the three companies is transmitted to the server 50 via the telecommunication line 60 using the advertiser terminal 10 and stored.
Here, the “advertisement information data” is a concept including all data that can be received and displayed / reproduced by the receiver terminal 30 as electronic data such as still images, moving images, sounds, music, and the like.
Further, the advertiser terminal 10 includes an application program (hereinafter referred to as an application) that can read a recognition code that is uniquely given to each advertisement information data to be described later.

The sender terminal 20 is a mobile communication terminal (for example, a mobile phone) operated by the sender 2 and transmits / receives predetermined information and various data to / from a server 50 connected mainly via the telecommunication line 60. To do. The sender terminal 20 includes an application that can read a recognition code that is uniquely given to each advertisement information data and browsing information data described later.
Here, “browsing information data” means data that the sender 2 desires to browse to the receiver 3, and is received by the receiver terminal 30 as electronic data such as still images, moving images, sounds, music, etc., and displayed. A concept that includes all reproducible data.
In the present embodiment, a mobile communication terminal (for example, a mobile phone) is used as the sender terminal 20, but the present invention is not necessarily limited to such a configuration. For example, other various terminals that can be connected to the telecommunication line 60 such as a personal computer may be used.

  As shown in FIG. 2B, the sender terminal 20 includes a control unit 21, a storage unit 22, a communication unit 23, a display unit 24, and an operation unit 25.

  The main functions and configurations of the control unit 21, the storage unit 22, the communication unit 23, the display unit 24, and the operation unit 25 are the same as those of the control unit 11 of the advertiser terminal 10 described above, the storage unit 12, and the communication. Since it is the same as the part 13, the display part 14, and the operation part 15, detailed description shall be abbreviate | omitted.

  The browsing information data created by the sender 2 is transmitted to the server 50 via the telecommunication line 60 using the sender terminal 20 and stored.

The receiver terminal 30 is a mobile communication terminal (for example, a mobile phone) operated by the receiver 3, and transmits / receives predetermined information and various data to / from a server 50 that is connected mainly via an electric communication line 60. In addition, the receiver terminal 30 includes an application that can read a recognition code that is uniquely given to each advertisement information data and browsing information data to be described later.
In the present embodiment, a mobile communication terminal (for example, a mobile phone) is used as the receiver terminal 30, but the present invention is not necessarily limited to such a configuration. For example, other various terminals that can be connected to the telecommunication line 60 such as a personal computer may be used.

  As illustrated in FIG. 3A, the receiver terminal 30 includes a control unit 31, a storage unit 32, a communication unit 33, a display unit 34, and an operation unit 35.

  The main functions and configurations of the control unit 31, the storage unit 32, the communication unit 33, the display unit 34, and the operation unit 35 are the same as those of the control unit 11 of the advertiser terminal 10, the storage unit 12, and the communication described above. Since it is the same as the part 13, the display part 14, and the operation part 15, description shall be abbreviate | omitted.

The delivery company terminal 40 is a terminal operated by a delivery company that delivers deliveries, and transmits / receives predetermined information and various data to / from a server 50 that is connected mainly via the telecommunication line 60.
As the delivery company terminal 40, various terminals that can be connected to the telecommunication line 60 such as a personal computer and a mobile communication terminal (for example, a mobile phone) can be used.
In the present embodiment, as described above, since the postcard 4 is used as a delivery, the delivery company terminal 40 is a terminal managed by the Postal Service Co., Ltd.

  As shown in FIG. 3B, the delivery company terminal 40 includes a control unit 41, a storage unit 42, a communication unit 43, a display unit 44, an operation unit 45, and an output unit 46. .

  The main functions and configurations of the control unit 41, the storage unit 42, the communication unit 43, the display unit 44, and the operation unit 45 are the same as those of the control unit 11 and the storage unit 12 of the advertiser terminal 10 described above. Since the communication unit 13, the display unit 14, and the operation unit 15 are the same, detailed description thereof will be omitted.

The output unit 46 is mainly for displaying (printing) the recognition codes respectively corresponding to the advertisement information data and the browsing information data on the delivery. Further, it is for displaying (printing) two-dimensional advertisement information data on the back side of a postcard 4 described later.
That is, the output unit 46 constitutes a recognition code display unit according to the present invention and a printing unit that prints two-dimensional advertisement information data.

The server 50 is a server managed by an operator of the advertisement system, and has a function of managing and operating the advertisement system 1. As shown in FIG. 3C, the server 50 is mainly composed of a control unit 51, a storage unit 52, and a communication unit 53.
Here, “managed by the operator” is a concept including both a case where the operator directly manages and a case where the operator manages indirectly. More specifically, it is a concept that includes both cases where the system is managed and operated by the server 50 owned by the operator, and cases where the system is managed and operated using the server 50 owned by a third party. is there.

The control unit 51 has a function of performing a predetermined process for operating and managing the system as well as a program for operating and managing the advertising system 1.
In the present embodiment, the control unit 51 mainly performs the following processing.
Specifically, a process for managing and operating an Internet site for operating this system, a registration process for an advertiser to register advertisement information data, and browsing information that the sender 2 wants the receiver 3 to browse Processing for registering data, processing for selecting the type and method of delivery to be sent by the sender 2 to the receiver 3, and displaying (attaching) the delivery information from a plurality of advertisement information data A process for the sender 2 to select the advertisement information data, and a process for transmitting at least one of the advertisement information data and the browsing information data to the receiver terminal 30 when the receiver terminal 30 reads the recognition code. is there.

  Specifically, as a process for managing and operating an Internet site for causing the system to function, the control unit 51 performs a process for executing various commands.

In addition, as the registration process for the advertiser to register the advertisement information data and the process for registering the browse information data that the sender wants the receiver to browse, the control unit 51 creates the advertisement information data created by the advertiser. And the browsing information data created by the sender are each subjected to a recognition code providing process for assigning a unique recognition code. Here, the “recognition code” is a concept including all codes capable of decoding various information data such as a one-dimensional code such as a barcode, a two-dimensional code such as a QR code (registered trademark), a color barcode, and the like. is there.
In the present embodiment, a color barcode is used as the recognition code.
The control unit 51 also performs a storage process of storing the advertisement information data and the browsing information data in the storage unit 52 in association with the corresponding recognition codes.

  In addition, as a process for selecting the type of delivery and the delivery method that the sender sends to the receiver, the control unit 51 performs a process for prompting the sender to select the type of delivery and the delivery method. In the present embodiment, processing for prompting selection of the postcard type is performed.

In addition, as a process for selecting the advertisement information data to be attached to the delivery item from the plurality of advertisement information data, the control unit 51 sends the plurality of advertisement information data stored in the storage unit 52 to the sender 2. The disclosure process disclosed in (1) is performed.
In addition, an extraction process for extracting the advertisement information data selected by the sender 2 from the plurality of advertisement information data disclosed through the disclosure process is also performed.
By this disclosure process and extraction process, the sender 2 can determine the advertisement information data to be displayed (attached) on the postcard 4 from the plurality of advertisement information data.

  Further, as a process of transmitting the advertisement information data or the browsing information data to the receiver terminal 30 when the receiver terminal 30 reads the recognition code, the control unit 51 reads the recognition code displayed on the postcard 4 by the receiver terminal 30. Thus, information data (advertisement information data or browsing information data) associated with the recognition code data transmitted to the server 50 is extracted from the storage unit 52, and the extracted information data is transmitted to the receiver terminal 30. .

  In the present embodiment, in addition to the processes described above, the control unit 51 also includes data (such as individual identification number data and passwords) that the advertiser terminal 10 and the sender terminal 20 need to obtain the verification of the server 50. ). In this advertising / promotion system 1, advertiser terminal authentication and sender terminal authentication are performed. Specifically, by comparing the identification number data (MAC address, password, etc.) of the advertiser terminal 10 registered in the storage unit 52 with the identification number data transmitted from the advertiser terminal 10, the advertiser terminal It is authenticated whether 10 is an advertiser terminal registered in this system. Further, the sender terminal 20 collates the identification number data (MAC address, password, etc.) of the sender terminal 20 registered in the storage unit 52 with the identification number data transmitted from the sender terminal 20, so that the sender terminal 20 performs the present system. It is authenticated whether or not the sender terminal 20 is registered in.

  As described above, in the present embodiment, the server 50 stores the recognition code assigning means in the present invention, the recognition information corresponding to the advertisement information data and the browsing information data, in the storage unit 52 in association with each other. Storage means, transmission means for transmitting advertisement information data or browsing information data associated with the recognition code and stored in the storage section from the storage section to the receiver terminal, and a plurality of advertisements stored in the storage section Disclosure means for disclosing information data to the sender, and extraction means for extracting the advertisement information data selected by the sender from the plurality of advertisement information data disclosed via the disclosure means.

  Of course, the processing performed by the control unit 51 to operate and manage the system is not limited to the above, and can be changed or added as appropriate.

The storage unit 52 has a function of storing data stored in the server 50 in advance, such as information related to the advertiser terminal 10, data that has been added / modified, and the like.
In the present embodiment, as shown in FIG. 4, the storage unit 52 includes an advertiser information database 52a, a sender information database 52b, a receiver information database 52c, and a delivery company information database 52d.

The advertiser information database 52a is for storing information related to advertisers.
Information relating to the advertiser includes, for example, unique identification number data (such as a MAC address) provided in the advertiser terminal 10, a password given to the advertiser, and an operation requested to the advertiser terminal 10 given to the employee requested by the business owner. Unique password, the date and time when the advertiser registered on the site of the system, the advertiser's company name, location, contact information, advertisement information data created by the advertiser terminal 10 and transmitted to the server 50, The date and time when data was sent and received between

The sender information database 52b is for storing information relating to the sender 2.
Information relating to the sender 2 includes, for example, unique identification number data (such as a MAC address) provided in the sender terminal 20, a unique password assigned to the sender 2, name, age, gender, address, and the sender 2 The date and time registered at the system site, the browsing information data created by the sender 2 and transmitted to the server 50, the transmission and reception date and time when data is transmitted to and received from the server 50, and the like.

The receiver information database 52c is for storing information about the receiver 3.
As information about the receiver 3, for example, unique identification number data (MAC address or the like) provided in the receiver terminal 30, a unique password given to the receiver 3, name, age, gender, address, advertisement information browsed by the receiver 3 Data, browsing information data and browsing date / time, various data transmitted / received to / from the server 50, transmission / reception date / time of various data, and the like.

The delivery company information database 52d is for storing information about delivery companies.
Information relating to the delivery company includes, for example, unique identification number data (such as a MAC address) provided in the delivery company terminal 40, a unique password assigned to the delivery company, a trader name, location, contact information, and delivery that can be handled by the delivery company. There are the type of goods, the delivery method, various data transmitted / received to / from the server 50, and the transmission / reception date / time of the various data.

  The communication unit 53 has a function of transmitting / receiving various data to / from the advertiser terminal 10, the sender terminal 20, the receiver terminal 30, and the delivery company terminal 40 via the telecommunication line 60.

  Next, the outline | summary of operation | movement in case an advertiser performs an advertisement using the advertisement system 1 which concerns on embodiment of this invention is demonstrated.

First, the advertiser and the sender 2 register as members through the Internet site of this system. As a result, the advertiser and sender information (the advertiser's company name, sender's name, etc.) is stored in the advertiser information database 52a and the sender information database 52b of the storage unit 52 of the server 50. A unique password is assigned to the advertiser terminal 10 and the sender terminal 20.
Further, the advertiser and the sender 2 download an application capable of recognizing the recognition code (color barcode) used in the system to the respective terminals 10 and 20 through the Internet site of the system.

Next, with reference to FIG. 5, the operation of the advertiser registering the advertisement information data will be described.
5 to 7, for convenience of explanation, where “00 information data” such as advertisement information data should be described, the “data” portion is omitted and expressed as “00 information”.

As shown in FIG. 5, the advertiser inputs a password to the Internet site of the present system via the advertiser terminal 10 and logs in (step S1).
Then, the server 50 searches the advertiser information database 52a stored in the storage unit 52, and authenticates whether or not the advertiser is an advertiser registered in the present system (step S2). In this authentication, when the authentication can be performed (Yes in step S2), the process proceeds to step S3. If the authentication cannot be performed (No in step S2), the user is prompted again for the password, and the same authentication as described above is performed. If authentication cannot be performed, a configuration may be adopted in which registration with the present system is prompted instead of re-entry of the password.

  If the authentication is successful, the server 50 requests the advertiser terminal 10 what processing is to be performed. Specifically, although not shown in the figure, a process for newly registering advertisement information data, a process for deleting already registered advertisement information data, a process for changing / correcting names related to registered advertisers, etc. The user is prompted to select a desired process from among the processes displayed on the Internet site in advance (step S3).

  Then, the advertiser selects a new registration process of advertisement information data, and transmits the created advertisement information data to the server 50 (step S4).

  Then, the server 50 creates and assigns a unique recognition code (color barcode) to the received advertisement information data (step S5), and at the same time, identifies an identification number, a recognition code, advertisement information data, unique to the advertiser. Are stored in the storage unit 52 (advertiser information database 52a). Thereby, the advertisement information data is registered in the server 50 (step S6).

  Next, referring to FIG. 6, an operation for selecting advertisement information data to be displayed (attached) to a delivery sent by the sender 2 to the receiver 3, an operation for selecting a delivery sent to the receiver 3, and the sender 2 An operation for registering the browsing information data created by the server 50 in the server 50 will be described.

  The sender 2 inputs a password to the Internet site of this system via the sender terminal 20 and logs in (step S7). Then, the server 50 searches the sender information database 52b stored in the storage unit 52, and authenticates whether or not the sender 2 is a sender registered in the present system (step S8). In this authentication, when the authentication can be performed (Yes in step S8), the process proceeds to step S9. If the authentication cannot be performed (No in step S8), the user is prompted again for the password, and the same authentication as described above is performed. If authentication cannot be performed, a configuration may be adopted in which registration to the present system is prompted instead of re-input of the password.

  If the authentication is successful, the server 50 requests the sender terminal 20 what processing is to be performed. Specifically, although not shown, selection processing of advertisement information data to be attached to the delivery item, selection processing of the delivery item and delivery method to be sent to the receiver 3, new registration processing of browsing information data, and already registration The user is prompted to select a desired process from among the processes displayed in advance on the Internet site, such as a process for deleting the browsing information data that has been registered and a process for changing or correcting the name of the registered sender 2 (step S9). .

Then, the sender 2 requests a browsing process for the advertisement information data (step S10).
Then, the server 50 transmits the advertisement information data created by the plurality of advertisers stored in the storage unit 52 to the sender terminal 20 (step S11). Specifically, as shown in FIG. 8, the advertisement information data selection screen 5 is displayed on the display unit 24 of the sender terminal 20, and a check column (not shown) for the desired advertisement information is checked. Prompt.

In the present embodiment, as shown in FIG. 8, on the advertisement information data selection screen 5, each two-dimensional advertisement information data is displayed in the two-dimensional advertisement information data display fields 5a to 5m, and each advertisement information is displayed. The data recognition code N is displayed in the advertisement information data recognition code display fields 5n to 5z. More specifically, the two-dimensional advertisement information display fields 5a to 5d are fields for displaying advertisement information data transmitted from the advertiser terminal 10a, and the two-dimensional advertisement information data display fields 5e to 5h are The two-dimensional advertisement information data display fields 5i to 5m are fields for displaying the advertisement information data transmitted from the advertiser terminal 10c.
The advertisement information data recognition code display fields 5n to 5r are fields for displaying the advertisement information data recognition code N corresponding to the advertisement information data transmitted from the advertiser terminal 10a. The code display fields 5s to 5v are fields for displaying the advertisement information data recognition code N corresponding to the advertisement information data transmitted from the advertiser terminal 10b, and the advertisement information data recognition code display fields 5w to 5z are displayed. This is a column for displaying the advertisement information data recognition code N corresponding to the advertisement information data transmitted from the advertiser terminal 10c.

Thus, the sender 2 determines the advertisement information data to be displayed (attached) on the postcard 4 in consideration of the preference and hobbies of the receiver 3 among the plurality of advertisement information data (step S12).
In the middle of the selection, when the sender 2 reads the advertisement information data recognition code N with an application (when a color barcode is photographed with the camera function), the advertisement information data associated with the recognition code is stored in the server. 50 to the sender terminal 20. As a result, the sender 2 can confirm (display / reproduce) the contents of the advertisement information data.
That is, the sender 2 can confirm both the two-dimensional advertisement information data created by each advertiser and the advertisement information data of the electronic data on the advertisement information data selection screen 5. .

  When the sender 2 determines the advertisement information data to be displayed (attached) to the postcard 4 in step S12, the server 50 registers the advertisement information data determined by the sender 2 in the advertiser information database 52a. It is extracted from the plurality of advertisement information data that are present (step S13).

  Thereafter, the server 50 requests the sender terminal 20 again what kind of processing is to be performed (step S14).

Then, the sender 2 requests browsing of the delivery form information data of the delivery (step S15).
Then, the server 50 transmits the sending format information data stored in the delivery company database 52d to the sender terminal 20 (step S16). Specifically, data related to the type of postcards such as normal postcards and round-trip postcards are transmitted and displayed on the sender terminal 20, and a check box (not shown) for the desired postcard type is checked. Prompt to enter.

  Thus, the sender 2 determines the postcard to be sent to the receiver 3 from a plurality of types of postcards (step S17).

  Then, the server 50 extracts postcard data determined by the sender 2 from a plurality of postcard data registered in the delivery company information database 52d (step S18).

Thereafter, the server 50 requests the sender terminal 20 again what kind of processing is to be performed (step S19).
Then, the sender 2 selects a new registration process for browsing information data, and transmits the created browsing information data to the server 50 (step S20).

  Then, the server 50 creates and assigns a unique recognition code (color barcode) to the received browsing information data (step S21), and also gives the sender 2 a unique identification number, a recognition code, and browsing information data. The data is linked and stored in the storage unit 52 (sender information database 52b). Thereby, the browsing information data is registered in the server 50 (step S22).

  Next, referring to FIG. 7, the sender 2 registers information about the receiver 3, the delivery company prepares the postcard 4 and delivers it to the receiver 3, and the receiver 3 that receives the postcard 4 The operation for obtaining (browsing) the advertisement information data and the browsing information data and the operation in the case where the delivery company performs the billing process for the price and the postage for the delivery itself will be described.

  As shown in FIG. 7, after registering the browsing information data, the server 50 requests the sender terminal 20 again what kind of processing to perform (step S23).

  Then, the sender 2 selects a new registration process for information data related to the receiver 3, and transmits the information data related to the receiver 3 to the server 50 (step S24). Specifically, although not shown, predetermined items such as the name, zip code, and address of the receiver 3 are input in a predetermined input field displayed on the display unit 24 of the sender terminal 20.

Then, the server 50 receives various information data related to the receiver 3, creates an identification number unique to the receiver 3, and assigns it (step S25).
Further, the server 50 associates various data related to the receiver 3 with an identification number unique to the receiver 3 and stores it in the receiver information database 52c. Thereby, the information data regarding the receiver 3 is registered in the server 50 (step S26).

  Thereafter, the server 50 stores data on the name, zip code, and address of the sender 2 stored in the sender information database 52b, and data on the name, zip code, and address of the receiver 3 stored in the receiver information database 52c. The sending form data selected by the sender 2, the recognition code linked to the advertisement information data selected by the sender 2, and the recognition code linked to the browsing information data that the sender 2 wants to send to the receiver 3. Is transmitted to the delivery company terminal 40 (step S27).

  Thereafter, the delivery company terminal 40 completes the postcard 4 to be delivered to the recipient 3 based on the information data received in step S28, and delivers (mails) it to the recipient 3 (step S29).

Specifically, as shown in FIG. 9, first, on the front surface 4X of the postcard 4, the address and name of the sender 2 are printed in the sender address / name display field 4a. The postal code of the sender 2 is printed in the sender postal code display field 4b. Further, the address and name of the recipient 3 are printed in the recipient address / name display field 4c. Further, the postal code of the receiver 3 is printed in the receiver postal code entry field 4d.
The browsing information data recognition code M (color barcode) associated with the browsing information data is printed in the browsing information data recognition code display field 4e. Further, the advertisement information data recognition code N (color barcode) associated with the advertisement information data is printed in the advertisement information data recognition code display field 4f. Here, the “color bar code” is a code that expresses information in an array of colors, and as shown in FIG. 9B, colors such as red, blue, and yellow are arranged in a plurality of cells L. Then, it can be formed by printing.
In addition, on the back surface 4Y of the postcard 4 shown in FIG. 10, two-dimensional advertisement information data (image data) related to the advertisement information data selected by the sender 2 is displayed in the two-dimensional advertisement information data display field 4g. Or character data).
The postcard 4 sent from the sender 2 to the receiver 3 is completed by the above processing.

Thereafter, the receiver 3 receives the postcard 4 (step S30).
The receiver 3 accesses the Internet site of this system and downloads an application that can read the recognition code (step S31).
Then, the receiver 3 reads the advertisement information data recognition code N or the browsing information data recognition code M shown in FIG. 9 via the application (step S32). At this time, since the recognition code in the present embodiment is a color barcode, the advertisement information data recognition code N and the browsing information data recognition code M may be read simultaneously.

  By this reading, a request for transmission of information data associated with the advertisement information data recognition code N or the browsing information data recognition code M is made from the receiver terminal 30 to the server 50 (step S33).

  Then, the server 50 extracts the advertisement information data or the browsing information data stored in the storage unit 52 based on the advertisement information data recognition code N or the browsing information data recognition code M (step S34). At this time, when the receiver terminal 30 reads the advertisement information data recognition code N and the browsing information data recognition code M at the same time, the advertising information data and the browsing information data are extracted.

  Thereafter, the server 50 transmits the extracted information data to the receiver terminal 30 (step S35).

  And the receiver terminal 30 receives advertisement information data or browsing information data. As a result, the contents of the advertisement information data and the browsing information data can be confirmed (displayed / reproduced) at the receiver terminal 30 (step S36).

The delivery company terminal 40 bills the advertiser terminal 10 for the price of goods for the postcard 4 and the shipping cost (step S37).
As a result, the advertiser makes a transfer from internet banking through the advertiser terminal 10, for example, and pays the price (step S38). Of course, the payment method is not limited to that of the present embodiment, and can be changed as appropriate. In the present embodiment, the billing is performed after the postcard 4 has been delivered. However, the billing is not necessarily limited to such a configuration. The billing is requested before delivery and the payment is confirmed. The postcard 4 may be delivered. That is, the timing for billing can be changed as appropriate.

  Thus, the operation of the advertiser performing the advertisement using the advertisement system 1 is completed.

  The advertisement system 1 according to the embodiment of the present invention having such a configuration has the following effects.

  By adopting a configuration in which advertising information that the advertiser wants to notify is transmitted to the receiver 3 as electronic data, the posting range of the advertising information that can be provided to the receiver 3 is not limited to the range of the postcard 4. . Therefore, the advertiser can efficiently advertise. Further, by adopting a configuration in which information in the data format is transmitted to the receiver 3, it is possible to perform advertisement using various types of transmission media such as images, moving images, music, and the like. Therefore, the advertiser can perform advertisement more efficiently.

  In addition to advertisement information data, the sender 2 can also send browsing information data that the receiver 3 wants the receiver 3 to view. It is possible to communicate to the receiver 3 using various types of transmission media.

  Furthermore, since the advertiser bears the cost of the delivery fee (postage fee) etc. of the postcard 4, it is possible to reduce the cost of delivery of the delivery item for the sender 2. Can be actively encouraged to the sender 2. Therefore, the advertiser can effectively increase the possibility of acquiring a new customer other than the customer that he / she knows in advance. Therefore, it is possible to provide an advertising system that can be used effectively for developing new sales channels.

  Further, the advertisement information data to be displayed on the postcard 4 is configured so that the sender 2 can select from a plurality of advertisement information data, thereby providing an opportunity to select advertisement information data that suits the taste of the receiver 3. Can be given to the sender 2. Therefore, when the sender 2 selects the advertisement information data that matches the taste of the receiver 3, the possibility that the advertiser can acquire a new customer can be further effectively improved.

  In addition, by adopting a configuration in which the sender 2 can select and compare a plurality of pieces of advertisement information data, the advertisement can be substantially performed on the sender 2 as well. Therefore, in the conventional advertising system using DM, it was a one-way system for advertising only to the receiver, but it was efficient for both the sender and receiver of the delivery, which was not in the past. It is possible to realize a completely new advertising system that enables advertising. Therefore, it is possible to provide a system in which the advertiser can advertise more efficiently.

  In addition, on the back surface 4Y of the postcard 4 is configured to print two-dimensional advertisement information data (image data or character data) related to the advertisement information data selected by the sender 2 among the plurality of advertisement information data. As a result, the advertisement information on the paper medium using the back surface 4Y of the postcard 4 and the advertisement information notification on the electronic medium such as transmission of the advertisement information data are combined to be more efficient. It can be set as the system which can perform simple advertisement.

  In addition, by using a color barcode as the recognition code, it is possible to realize a plurality of recognition codes with high visibility and capable of simultaneous recognition. Moreover, display on a curved surface is possible, and an inexpensive recognition code can be realized.

  Next, with reference to FIG. 11, the modification 1 of the advertisement system 1 which concerns on embodiment of this invention mentioned above is demonstrated.

The first modification changes the configuration of the delivery item, the content of the information displayed on the delivery item, the configuration of the delivery company, and the charge for the advertisement system 1 according to the embodiment of the present invention described above. It has been made.
Specifically, a delivery box 6 for home delivery is used as the delivery.
As information to be displayed on the delivery item, a recipient information display field 6a for displaying the zip code, address and name of the recipient at a predetermined position on the front surface 6X of the delivery box 6, and the zip code, address and name of the sender are displayed. A receiver information display field 6b to be displayed is provided. Further, the advertisement information data recognition code N and the browsing information data recognition code M are provided on the back surface 6Y of the delivery box 6.
In this modification, the delivery company is a courier company. Therefore, the postal code, the address, the printing of the identification code, etc. are performed by the courier service.
In the case of this modification, the advertiser pays only the box fee and delivery fee of the courier service. In addition, the advertiser may determine the upper limit instead of the full amount of the delivery fee, and if the delivery fee exceeds the upper limit, the sender 2 may bear the cost. The method of billing, the payment method, the timing of billing, etc. can be changed as appropriate.

  By adopting such a configuration, it becomes possible to newly use the delivery box of the courier as a tool for the advertiser to efficiently advertise. Therefore, it is possible to create a new usage method of home delivery, and to make an advertising system that can activate the industry.

  In this embodiment, the color barcode is used as the recognition code. However, the present invention is not necessarily limited to such a configuration, and any other recognition that can decode various information data such as a QR code (registered trademark). A configuration using a code may be used.

  Moreover, it is good also as a structure which displays the pictogram relevant to the content of the information data linked | related with a recognition code in the vicinity of a recognition code. In this case, it is necessary to provide a pictogram display means for displaying a pictogram on the delivery. With such a configuration, the contents of the information data transmitted to the receiver terminal 30 through reading of the recognition code can be imaged in advance by the receiver 3 due to the presence of the pictogram. Therefore, it can be set as a more efficient advertising system.

  In this embodiment, the color barcode is printed on the delivery item. However, the present invention is not necessarily limited to such a configuration, and any configuration may be used as long as the color barcode can be displayed on the delivery item. May be. For example, a configuration may be adopted in which a sticker on which a color barcode is printed is attached to a delivery item.

In the present embodiment, the sender 2 and the receiver 3 have a one-to-one relationship. However, the present invention is not necessarily limited to such a configuration, and the sender 2 delivers a delivery to a plurality of receivers 3. It is good also as a structure to send.
Furthermore, in the present embodiment, the sender 2 and the receiver 3 are configured as separate persons, but the present invention is not necessarily limited to such a configuration, and the sender 2 and the receiver 3 may be configured as the same person. . For example, when the advertisement information data created by the advertiser includes contents such as a product discount coupon, a person who wants to obtain the discount coupon can send a delivery to himself / herself.

  In this embodiment, the advertiser pays the entire delivery fee. However, the present invention is not necessarily limited to such a configuration. For example, the advertiser and the sponsor (sponsor) of the advertisement may be configured to pay the delivery fee jointly.

  In addition to the configuration of the embodiment of the present invention described above, the two-dimensional information that the advertiser or sender 2 wants to convey to the receiver 3 is displayed on the delivery as character information (message, comment, etc.). It is good also as a structure. By adopting such a configuration, it is possible to provide a system in which the advertiser or sender 2 can transmit information to the receiver 3 more efficiently. In such a configuration, the advertiser or the sender 2 inputs character information data using the advertiser terminal 10 or the sender terminal 20, and stores the input character information data in the server 50. It is necessary to have

In addition, the delivery code for displaying the recognition code is not limited to the postcard 4 or the delivery box 6, and any other kind of delivery product can be used as long as it can display the recognition code and perform the delivery legally. It may be. For example, it can be set as the product itself delivered as a wrapping paper of a bouquet, or a courier service. With such a configuration, it is possible to provide a system capable of performing effective advertisement using various delivery items.
Further, there is provided a selection means for transmitting such various kinds of delivery type data as the sending format information data transmitted from the server 50 to the sender 2 so that the sender 2 can select a delivery to be sent to the receiver 3. It is good also as a structure.

  According to the present invention, since the advertiser can efficiently perform the advertisement, the industrial utility in the field of advertisement is high.

1 Advertising system 2 Sender 3 Receiver 4 Postal postcard 4a Sender address / name display field 4b Sender postal code display field 4c Receiver address / name display field 4d Receiver zip code field 4e Recognition code display field for browsing information data 4f Recognition code display field for advertisement information data 4g Two-dimensional advertisement information data display field 4X Front surface 4Y Back surface 5 Advertisement information selection screen 5a Two-dimensional advertisement information data display field 5b Two-dimensional advertisement information data display field 5c Two-dimensional advertisement information display field 5d Two-dimensional advertisement information data display field 5e Two-dimensional advertisement information data display field 5f Two-dimensional advertisement information data display field 5g Two-dimensional advertisement information data display field 5h Two-dimensional advertisement Information data display field 5i Two-dimensional advertisement information display field 5j Two-dimensional advertisement information data 5k 2D advertisement information data display field 5m 2D advertisement information data display field 5n Advertisement information data recognition code 5p Advertisement information data recognition code 5q Advertisement information data recognition code 5r Advertisement information data Recognition code 5s Advertising code data recognition code 5t Advertising code data recognition code 5u Advertising code data recognition code 5v Advertising code data recognition code 5w Advertising code data recognition code 5x Advertising code data recognition code 5y Advertising information data recognition code 5z Advertising information data recognition code 6 Delivery box 6a Receiver information display field 6b Sender information display field 6X Front surface 6Y Back surface 10 Advertiser terminal 10a Advertiser terminal 10b Advertiser terminal 10c Advertiser terminal 11 Control unit 12 Storage unit DESCRIPTION OF SYMBOLS 13 Communication part 14 Display part 15 Operation part 20 Sender terminal 21 Control part 22 Storage part 23 Communication part 24 Display part 25 Operation part 30 Receiver terminal 31 Control part 32 Storage part 33 Communication part 34 Display part 35 Operation part 40 Delivery trader terminal 41 control unit 42 storage unit 43 communication unit 44 display unit 45 operation unit 46 output unit 50 server 51 control unit 52 storage unit 52a advertiser information database 52b sender information database 52c receiver information database 52d delivery company information database L item M browsing information Recognition code for data N Recognition code for advertising information data

Claims (6)

  An advertising system in which an advertiser advertises using a delivery that a sender sends to a recipient, and advertising information data that the advertiser wants to be notified and browsing information that the sender wants the recipient to view A recognition code providing means for assigning a unique recognition code to the data, a storage means for storing the advertisement information data and the browsing information data in a storage unit in association with the corresponding recognition codes, Managed by the receiver comprising a recognition code display means for displaying a recognition code linked to the advertisement information data and a recognition code linked to the browsing information data on the delivery, and an application program capable of reading the recognition code When the receiving terminal reads the recognition code displayed on the delivery item, the advertisement code associated with the recognition code and stored in the storage unit is stored. An advertisement characterized by comprising: transmission means for transmitting at least one of information data and browsing information data from the storage unit to the receiver terminal; and the advertiser bears the delivery cost of the delivery item system.   A plurality of advertisement information data is provided in the storage unit, a disclosure means for disclosing a plurality of the advertisement information data to a sender, and a sender of the plurality of advertisement information data disclosed through the disclosure means Extraction means for extracting the selected advertisement information data, wherein the recognition code display means displays a recognition code associated with the advertisement information data extracted by the extraction means on the delivery item. The advertising system according to claim 1.   2. A pictogram display means for displaying a pictogram related to the contents of at least one of advertisement information data and browsing information data linked to the recognition code in the vicinity of the recognition code. 2. Advertising system described in 2.   The delivery item is a postcard, and the recognition code display means displays a recognition code on at least one of a front surface and a back surface of the postcard. The advertising system according to any one of the above.   The postcard is provided with printing means for printing two-dimensional advertisement information data related to the advertisement information data selected by a sender among a plurality of advertisement information data on the back side of the postcard. 4. Advertising system described in 4.   The advertisement system according to any one of claims 1 to 5, wherein the recognition code is a color barcode.

Images