JP2017187838A - Service point providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide means for allowing a user to positively read a mark or the like related to points by using an application.SOLUTION: A service point providing system adopts a configuration which has a point information embedding part being any of a mark with point information embedded, a pattern with the point information embedded and the mark, and a mark generation information part obtained by associating the mark with the point information, photographs the point information embedding part attached to any of merchandise, a store and a movable body with a display part by using an application, and acquires service points.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a service point grant system for a customer, and more particularly, to a technique for increasing motivation for a user to obtain a service point.

There is a mechanism for providing service points to users when purchasing products or using services. Each time a user purchases a product, the user can earn points, and the points can be converted into coupons or the like. By doing so, it is possible to urge the user to visit the store again and increase the income of the store.
In recent years, points are often not managed in the form of a stamp card or the like, but are often managed on a network via a mobile terminal such as a magnetic card or a smartphone. This is because loss of points can be avoided.
In addition, as one of the mechanisms for giving points on the network, a matrix type two-dimensional code (QR code (registered trademark)) printed on products, posters, etc. is photographed and embedded in the code for sales promotion. According to the received URL, the user jumps to a predetermined site to obtain product information.

However, the matrix type two-dimensional code or the like is merely a collection of black and white patterns, and does not attract the interest of users by itself. Also, just looking at the code itself does not tell what the code is for. For this reason, there were cases where I didn't want to actively shoot the code.
Therefore, there has been a demand for a technique that enhances the motivation of users to be familiar and to actively read the symbols with a smartphone or the like when attaching a symbol or the like to the product.

In addition, the amount of points awarded is usually constant, and although there are campaigns for increasing the amount of points awarded in units of several weeks, it is difficult to finely change the amount of points awarded for each store, each product, and each date and time.
Therefore, there has been a demand for a technique for increasing the interest of customers by changing the amount of points given under fine conditions such as every store and every date.

  Further, if the customer can acquire points in the store as a treasure hunt or an adventure game, the number of times the user visits the store increases and sales increase. Therefore, there is a need for a technology that can earn points at a specific place in a store, not a product.

Various techniques have been proposed for such problems. For example, a service point distribution system (see Patent Document 1) useful for activating economic activities is provided and is a known technique. More specifically, when a member having a mobile terminal enters a predetermined distribution area while traveling in a car, a notification for giving a service point to the mobile terminal is given from the server.
However, the above-mentioned known technique matches a part of the subject of the present invention in terms of making it easier for the user to acquire points, but since it specializes in giving points while driving in an automobile, it solves the above problem. Has not reached.

In addition, a technique (see Patent Document 2) that increases the sense of achievement and motivation of the user to acquire points when purchasing a product is provided, which is a publicly known technique. More specifically, the user carries a mobile device with a pedometer, counts the number of steps, and maintains motivation by providing information and points according to the count even if the target count is not reached. is there.
However, the above-mentioned known technique meets a part of the problem of the present invention in increasing the motivation for the user to acquire points. However, since the technique is limited to the number of steps, the above problem has not been solved.

In addition, a technique (see Patent Document 3) relating to a point management server that enables common point issuance or collection between a real shop and a virtual shop has been proposed and is a publicly known technique. More specifically, it is a server that manages the points that each store in the store group including the actual store and the virtual store provides as a reward service to the customer at the time of product sales, holds customer identification data and the total points for it, The issuance and collection results are received from each store, and the balance is updated.
However, the above known technique is the same as the present invention in that it acquires and manages customer information for each of a plurality of stores as points, but since it integrates management between a real store and a virtual store, The present invention relating to point acquisition guidance for managing points is different from the present invention in terms of problem and configuration.

Japanese Patent Laid-Open No. 2003-173408 JP 2003-333578 A JP 2002-319072 A

  In the present invention, when a user tries to read a mark or the like related to a point, since it is a tasteless symbol, the reading is interrupted. It is an object of the present invention to provide means capable of obtaining related information at the same time as reading.

  A service point grant system according to the present invention includes a management unit that manages a service point of a user, a server that stores point information related to the service point, a site on the Internet that exchanges the point information, and the point information. A point information embedding unit that is one of an embedded mark, a pattern and mark in which the point information is embedded, or a mark generation information unit that associates the mark with the point information, and an application in a mobile terminal that can be photographed, Providing means for photographing the point information embedding unit attached to any one of a product, a store, and a mobile unit with a display unit using the application, accessing the site, and acquiring the service point Is.

  In addition, the present invention is characterized in that the mark is any one of a creature, a person, and a personified figure.

  Further, according to the present invention, the point information embedding unit is attached to any one of a product, a store, and a mobile unit with a display unit, and the point information embedded in the point information embedding unit includes a URL of the site, The application includes at least one of a product, a store, and a mark type, and the application is configured to send user information and the point information to the site.

  In addition, when the site receives the information related to the product or the store as the point information, the present invention is configured to transmit advertisement information corresponding to the information to the application.

  Furthermore, the present invention is characterized in that the server has information relating at least two of user information, merchandise, store, date and time, and location of the shooting location.

  Furthermore, the present invention is characterized in that the point information is specified by checking a mark in which the point information is embedded with a predetermined reference pattern.

  Further, the present invention is characterized in that the pattern in which the point information is embedded is a matrix type two-dimensional code or a bar code (one-dimensional code).

  Further, in the present invention, the mark generation information unit is position information of a shooting location, or a specific light characteristic, or an AR pattern, and the mark and the mark are checked by collating those data with predetermined data. The point information is specified as means.

  Furthermore, the present invention is a means for performing user registration at a site when the point information embedding unit is photographed for the first time.

  Furthermore, the present invention is a means for asking a user a question at the site and changing the amount of points given according to the answer.

  In addition, the present invention is a means for changing the point grant amount according to the content of the transmitted point information at the site.

  Furthermore, the present invention attaches a camera to any one of a store, a salesperson, a robot, and a moving body with a display unit, operates the camera from a terminal via a network, and photographs the point information embedding unit. It is a means.

  According to the service point grant system according to the present invention, since the user can photograph easily recognizable marks without a sense of incongruity, the points can be easily acquired, and the store side can obtain more detailed customer information.

  In addition, according to the service point grant system according to the present invention, the number of point grants can be finely changed for each mark, each date, etc., so that the user's interest in the store can be increased.

  Furthermore, according to the service point grant system according to the present invention, since there are marks or the like that can be earned in the store, the user's interest can be increased and the number of visits by the user can be increased.

It is a system diagram of a service point grant system according to the present invention. It is the schematic which shows the example of forms, such as a mark and a pattern used with the service point provision system which concerns on this invention. It is explanatory drawing which shows the data group used with the service point provision system which concerns on this invention. It is a flowchart explaining a series of operation | movement of the service point provision system which concerns on this invention. It is explanatory drawing which shows the screen of the site of the service point provision system which concerns on this invention. It is explanatory drawing which shows the information relevant to the mark, pattern, etc. in the service point provision system which concerns on this invention. It is explanatory drawing which shows the Example which acquires a point by salesperson etc. remotely. It is explanatory drawing which shows the Example which displays the mark, pattern, etc. in the mobile body with a display part in the service point provision system which concerns on this invention.

The service point grant system according to the present invention is characterized in that a store customer can actively photograph a mark or the like related to a point.
Hereinafter, an embodiment of a service point grant system according to the present invention will be described based on the drawings.

  The overall configuration of the service point grant system and the configuration of each part according to the present invention are not limited to the embodiments described below, but are within the scope of the technical idea of the present invention, that is, exhibit the same operational effects. It can be changed within the range of possible configurations.

FIG. 1 is a system diagram of a service point grant system according to the present invention. FIG. 2B is a schematic diagram showing a form in which marks and QR patterns are drawn side by side. Moreover, FIG. 3 is explanatory drawing which shows the data group used with the service point provision system which concerns on this invention. FIG. 4 is a flowchart for explaining a series of operations of the service point grant system according to the present invention.
The service point grant system 1 according to the present invention is a system for granting service points to customers, and mainly relates to the flow of point acquisition for customers who visit a store.
The service point granting system 1 mainly includes a service point management unit 100, a point information embedding unit 400, and an application 530.

  The service point management unit 100 aggregates, manages, and notifies points, and organizes information for each product and store. The service point management unit 100 includes a service point management unit 100 main body, a server 120, and a site 110. The service point management unit 100 obtains information related to point acquisition from the user via the site 110. Then, the acquired information is written into the server 120 and the information stored in the server 120 is read out. Also, the manufacturer 200 is notified of information related to the product, billing notification corresponding to the number of points related to the product, and the like. Further, the sales company 300 is notified of information for each company and each store, and billing notification according to the number of points related to the store.

The server 120 stores information as shown in FIG. That is, the information obtained from the terminal 500, which will be described later, via the site 110. In principle, each time a user accesses the site 110, one row of data in FIG. 3A is transmitted from the terminal 500 to the site 110. Data to be transmitted includes information obtained from a mark or the like and information obtained from the terminal 500. Information obtained from a mark or the like includes a URL, a store name, a product name, and a mark type. Information obtained from the terminal 500 is the user ID, the shooting date, time, and location information of the shooting location.
Further, the point for each user is changed in accordance with information from the user and stored.
Further, an information list for the manufacturer 200 or the sales company 300 as shown in FIGS. 3B and 3C is generated and stored. Such information is useful information for the manufacturer 200 or the sales company 300.
Furthermore, billing information for the manufacturer 200 or the sales company 300 is also stored. When the maker 200 or the sales company 300 is charged each time points are given, the information is stored.

  The site 110 is a portal site of the service point management unit 100, and the user accesses the site 110. The main purpose of the site 110 is to give service points to users. In accordance with the information about the points from the user as shown in FIG.

  When the user accesses the site 110 for the first time, the user is prompted to register by displaying a screen for proceeding with registration. By doing so, the number of users of the system can be increased smoothly.

The point information embedding unit 400 is a symbol that can acquire information related to products, stores, points, and the like. Information from the symbol is obtained by photographing using the application 530. By sending the information to the site 110, the user can earn points. Further, the manufacturer 200 and the sales company 300 can know the movement of the user with respect to the product and the store from the information on the product and the store.
The point information embedding unit 400 is affixed to the product 600. You may affix not on goods but on the store itself or a poster. At this time, the point information embedding unit 400 may be projected with a projector or the like on the product 600 or the like instead of being pasted, and a mode in which only the mark 410 is projected among patterns 420 and marks 410 to be described later is also considered. obtain.

The point information embedding unit 400 includes a pattern 420 and a mark 410 as shown in FIG. The pattern 420 is a normal matrix type two-dimensional code (QR code (registered trademark)) in which a URL, a store name, a product name, and the like are embedded. The mark 410 is a familiar pattern, and may be, for example, a form like an anime character, a creature, a person, or anthropomorphic person. A shape in which the user is familiar and wants to actively photograph is suitable. The application 530 captures the pattern 420 and the mark 410 at the same time, thereby recognizing the point information embedding unit 400, and information related to products, stores, points, etc. is taken into the application 530 from the point information embedding unit 400. .
Since the pattern 420 is a simple pattern composed of black and white dots, there is no feature that attracts the user's interest, and it is so-called tasteless drying. On the other hand, since the mark 410 is a familiar and friendly form, it attracts the user's interest. If the user sees only the pattern 420, the user often does not want to shoot positively. However, if the user takes a picture together with the mark 410, the user may be interested in shooting with an emotion such as “cute”. There are also many. Further, by arranging a specific mark in the vicinity of the pattern 420, it can be easily recognized that the point information embedding unit 400 is related to the point providing system of the present invention.

The application 530 is built in the terminal 500 from the time of product shipment or is installed separately.
The terminal 500 will be described. The terminal 500 is a device that can capture a camera, can be connected to a network, has a display unit, and a smartphone is one of the types. The terminal 500 includes, for example, a CPU 510, a ROM 520, a RAM 540, a camera 550, a communication unit 560, an operation unit 570, a display unit 580, and the like.
The CPU 510 is a control part that controls the terminal 500 as a whole, and mainly generates display contents and acquires operation contents and operates applications. Specifically, the user's operation content is acquired from the operation unit 570, and characters, symbols, images, and the like are displayed on the display unit 580. In addition, the camera 550 is activated to take a picture, and the communication unit 560 is instructed to transmit / receive to / from the network. Further, temporary storage is written to and read from the RAM 540, and the application 530 is operated by a program of the application 530 stored in the ROM 520.

  The ROM 520 is composed of, for example, a nonvolatile memory in which a program for operating the CPU 510 is written. The program includes an OS that is a program for controlling the whole and an application that is responsible for individual functions. The application 530 of the present invention is also installed as one of individual functions. As data for the application 530, data of a plurality of marks to be collated with the image of the mark 410, a plurality of AR patterns to be collated with the AR pattern 710, and the like are stored depending on the type of the mark.

  The RAM 540 includes, for example, a random access memory that temporarily stores variables for operating the CPU 510, image data, and the like. When the application 530 is activated, the data acquired from the point information embedding unit 400, the time of shooting, and position information are stored.

The camera 550 is a camera that captures the surroundings of the terminal 500. The application 530 is activated, and the camera 550 is directed toward the point information embedding unit 400 to capture the image of the point information embedding unit 400 into the terminal 500.
The communication unit 560 is a communication unit that communicates with the Internet. Connect to the Internet using WiFi or LTE.
The operation unit 570 is a mechanism such as a button for the user to operate the terminal. Has up / down / left / right keys, number keys, alphabet keys, etc. In the case of a touch-type terminal, it is also arranged on the display unit surface.
The display unit 580 is a part that displays characters, symbols, and images. When the camera is activated, the video to be shot is confirmed, and when connected to the site 110, the screen of the site is displayed.

A general flow of the entire service point giving system 1 according to the present invention will be described with reference to FIG.
The user brings the terminal 500 containing the application 530 and enters the store 310. Find a favorite product 600 in the store 310. The user activates the application 530 of the terminal 500 and photographs the point information embedding unit 400 attached to the product 600 or the like. The application 530 extracts information such as a product, a store, and a mark type from the image of the point information embedding unit 400, and transmits the extracted information to the site 110 via the network.
The service point management unit 100 causes the server 120 to store information such as a product, a store, and a mark type via the site 110. Further, the point amount is determined from the information and notified to the user via the site 110.
Further, the service point management unit 100 generates a list processed as information useful for the manufacturer 200 and the sales company 300 from the data of the server 120 and sends the list to each of them. In addition, the maker 200 and the sales company 300 are notified of the charge corresponding to the points. The sales company 300 sends the processing list to the store 310.

Next, details of data used in the present invention will be described with reference to FIG. FIG. 3A shows an example of data transmitted from the application 530 to the service point management unit 100 via the site 110. FIG. 3B is an example of data obtained by processing the data stored in the server 120 for the manufacturer 200. FIG. 3C is an example of data obtained by processing data stored in the server 120 for the sales company 300.
First, the data in FIG. 3A will be described in order. There are data obtained from the point information embedding unit 400 and data obtained from the terminal 500.
What is obtained from the point information embedding unit 400 is a URL, a store name, a product name, a mark type, and the like.
URL is the URL of the site 110 of this system. It shows which site 110 the terminal 500 has accessed. When there is one site 110, there is one type of URL, but when the service point management unit 100 has a plurality of sites, the URL becomes a plurality of URLs, and it is necessary to know which URL is designated. The store name indicates the store 310 where the terminal 500 images the point information embedding unit 400. Since there may be a plurality of stores 310 for each sales company 300, it becomes “A company first store” or the like.
The product name is the name of the product 600 when the terminal 500 images the point information embedding unit 400. Each product has a different name so that the product can be identified.
The mark type indicates the mark 410 obtained by photographing the point information embedding unit 400 by the terminal 500. As the mark type, the picture is changed to “smile 1”, “smile 2”, or the like. By changing the mark type, the user can enjoy the change of the mark, and the point given to the user can be changed for each type of the mark.
What is obtained from the terminal 500 is the user ID, date, time, position of the shooting location, and the like.
The user ID is the ID of the user who is using the application 530. An individual can be specified by the user ID, and it can be determined whether there are many repeats.
The date and time indicate the time when the terminal 500 images the point information embedding unit 400. You can check the times when users visit many stores.
The position of the shooting location is GPS information or the like when the user has shot the point information embedding unit 400 using the application 530. The latitude and longitude of the terminal 500 are adopted by the GPS function built in the terminal 500. Moreover, the position estimated value in a mobile base station or WiFi may be sufficient. By knowing the position of the shooting location, it is possible to know where in the store the image was taken even in the same store. Since it is possible to identify the side of the store where the user is viewing the product, it is possible to confirm whether there is no problem with the store layout.

Next, the data in FIG. 3B will be described in order. The data is a collection of the products 600 of the company.
The product name lists the company's products that the user has photographed the point information embedding unit 400 of the product 600. By simply looking at this number, the user's interest can be confirmed for each product 600.
The store name indicates a store where the user has photographed the point information embedding unit 400 of the product 600. Simply by looking at this number, you can check at which stores your products are attracting attention. Further, by checking the product name and the store name, it is possible to estimate the attention level of the product at each store.
The date, time, and date are the date and time when the user photographed the point information embedding unit 400 of the product 600. You can check the time when the user visits the store.
The user ID is an ID that identifies the user who has photographed the point information embedding unit 400 of the product 600. By looking at the number of user IDs, it is possible to confirm how many users have photographed the point information embedding unit 400 of the product 600. Further, by checking together with other data, it is possible to estimate the number of repeaters that purchase the same product, and what product is being purchased at the same time.

Next, the data in FIG. 3C will be described in order. Data is an example of a data group transmitted from a specific store 310.
The date / time data is the date and time when the user photographed the point information embedding unit 400 of the product 600. If taken for each date, it will be the number of photographs taken per day at that store. You can check the utilization status of this system and the presence or absence of daily fluctuations. If taken every hour, the number of shots per time zone at that store. You can check in which time zone there are many users.
The product name is a list of products for which the user has photographed the point information embedding unit 400 of the product 600 at the store. By simply looking at this number, the user's interest can be confirmed for each product 600.
Further, by confirming the position of the shooting location, the user ID, the mark type, etc., it is possible to know the movement of the user in the store, whether the same product has been purchased a plurality of times, and the like.

Next, the operation flow of the service point grant system 1 according to the present invention will be described in detail with reference to FIGS. It is assumed that the user is in the store 310 with the terminal 500 containing the application 530.
The user activates the application 530 of the terminal 500. The application 530 activates the camera 550 so that the point information embedding unit 400 can shoot. The display unit 580 displays an image of the camera 550. At this time, guidance such as “Make a matrix type two-dimensional code (QR code (registered trademark)) and mark” may be issued (S101).

  The user walks in the store 310, picks up a favorite product, and recognizes that the point information embedding unit 400 including a matrix type two-dimensional code and a mark is attached to the product 600. A user directs the camera 550 of the terminal 500 to the point information embedding unit 400 of the product 600 and prepares for photographing. At that time, since the entire point information embedding unit 400 needs to be photographed, the application 530 analyzes the image being prepared for photographing, so that the entire point information embedding unit 400 fits on the screen appropriately. Guidance such as “Make a matrix type two-dimensional code (QR code (registered trademark)) and mark in the middle” or “Get closer” may be displayed. The user presses the shutter button to capture the image of the point information embedding unit 400 into the terminal 500 (S102).

The application 530 extracts the mark 410 from the image in the terminal 500. It is confirmed that the photographed mark 410 and the mark confirmation image in the ROM 520 match. This is to eliminate the case where the photographed image has another pattern similar to the matrix type two-dimensional code and the mark. In the case of a different pattern, a message such as “The mark is different” is displayed and the image is discarded.
If there are a plurality of types of marks 410, there are also a plurality of mark confirmation images in the ROM 520, and the marks 410 are compared and confirmed with all the mark confirmation images (S103).

  When there are a plurality of types of marks 410, the matched mark types are stored in the RAM 540. The mark type is stored as a value such as “smile 1” or “smile 2” (S104).

  The URL, the store name, and the product name are extracted from the matrix type two-dimensional code image. The extraction is performed by a general matrix type two-dimensional code software (S105).

  The date and time when the point information embedding unit 400 is photographed and the position of the photographed place are acquired from the terminal 500. Generally, a portable terminal has a built-in clock, and the date and time can be acquired by storing the clock value at the time of shooting. By acquiring the latitude and longitude from the GPS in the portable terminal, it is possible to obtain the position of the place where the image was taken (S106).

  The application 530 confirms that predetermined data has been prepared, and uses the communication unit 560 to access the site 110 via the Internet. As the URL of the site 110, the URL embedded in the point information embedding unit 400 is used. In addition, after accessing the site 110, the user ID is used to log in. The login may be automatically performed by the application 530 (S107).

  The application 530 transmits the store name, product name, mark type, user ID, date / time, and position stored on the RAM 540 to the site 110. The site 110 transmits information to the service point management unit 100 (S108).

  The service point management unit 100 writes the received information in the server 120. Charges are made to the manufacturer 200 and the sales company 300 according to the store name and product name of the received information (S109).

  The service point management unit 100 determines the point amount to be given to the user according to the date and time, the mark type, and the like. For example, the point with 1 is doubled, and when the mark type is smile 2, the point is doubled (S110).

  The service point management unit 100 notifies the application 530 of the point amount via the site 110 (S111). Further, the point amount for each user of the server 120 is changed. The user confirms that the points have been acquired and searches for the next product.

  As described above, in the point acquisition by the conventional matrix type two-dimensional code, the user does not show an interest in the pattern which is simply a collection of black and white patterns. Then, by arranging the friendly marks, the user's interest will increase, and they will shoot positively. Therefore, the store side and the manufacturer side can obtain more detailed customer information.

  In addition, since the service point management unit 100 can determine the point amount based on information such as the type of mark and the date and time, the point can be changed by the mark pattern or the point can be changed by day. Therefore, the user's interest can be further increased, the number of visits of the user can be increased, the number of products with the mark attached can be increased, and an excellent management effect can be achieved.

Another embodiment of the service point grant system 1 according to the present invention will be described with reference to FIGS. In addition, the part similar to Example 1 is abbreviate | omitted.
FIG. 2A is a schematic diagram showing a form example in which data is associated with the mark 410 itself. FIG. 6A is an explanatory diagram showing a specific example of the association between the mark 410 itself and data.

  In the first embodiment, the example of the pattern 420 and the mark 410 has been described as the point information embedding unit 400. However, depending on the user, there may be a sense of incongruity in shooting including the pattern 420 of a simple black and white point collection. is there. Therefore, a technique that can acquire information by photographing only the mark 410 has been demanded.

FIG. 2A shows an example in which the types of marks 410 are increased. The mark 410a is a mascot-like pattern with a square and triangular pattern on the clothes. The mark 410b has a different pattern by changing the triangular pattern to the mark 410a and further changing the facial expression. By changing such patterns and expressions, the types can be increased without limit.
Moreover, it is good also as another pattern by changing a background or adding another element to a character. The mark 410c looks as if the background is shining and has a different pattern. Further, the mark 410d has a different pattern by making the character devilish.

As described above, by changing the mark 410, many types can be created. In addition, as specific data to each mark 410, association as shown in FIG. 6A is possible.
For example, the mark 410a is associated with smile 1 · Grio ice cream · A company first store. Therefore, the user can obtain points by acquiring the above information and transmitting it to the site 110 only by photographing the mark 410 a by the application 530.

  The pattern of the mark 410b is associated with smile 2, Hayashinaga chocolate, Company A second store. Therefore, the user can acquire points only by photographing the mark 410a with the application 530. For example, since the smile is 2, the point may be set to double the point.

  The mark 410c is associated with Angel 1 · Grio Inc. Ice · A Company 1st store. The points can be obtained in the same way, but by using rare marks as characteristic patterns, users' interest can be increased. On the other hand, by using a bad image mark such as a devil like the mark 410d, it is possible to give a picture that makes the point uncertain (plus, minus, no point, etc.) and to have game characteristics.

The association procedure will be described. A user photographs the mark 410 and captures an image of the mark 410 in the terminal 500. The ROM 520 stores a mark confirmation image group and data associated with each mark confirmation image. The application 530 compares the mark 410 and the mark confirmation image group, and specifies the mark type. Further, data associated with the specified mark type is acquired.
By this procedure, the same information as the information embedded in the matrix-type two-dimensional code is extracted from only the mark and transmitted to the site 110, so that points can be obtained.

  In this way, by associating information with the mark 410 itself, the user can photograph the mark with more familiarity and increase the frequency of photographing.

Another embodiment of the service point grant system 1 according to the present invention will be described with reference to FIGS. In addition, the part similar to Example 1 is abbreviate | omitted.
FIG. 2C is a schematic diagram illustrating a form of a mark generation information unit in which marks and point information are associated with each other. FIG. 6B is an explanatory diagram showing a method for specifying the mark generation information section.

  If the customer can earn points in the store as a treasure hunt or adventure game, the number of visits by the user will increase and sales will be improved. Therefore, a mechanism can be considered in which points can be obtained by photographing a specific place in the store instead of a product.

As shown in FIG. 2C, a poster 730 or the like in the store 310 is irradiated with laser light 720, and the user takes a picture of it, or turns the camera to take a picture. The poster 730 is displayed as it is on the display unit 580 of the terminal 500, and a virtual image 790 is displayed at the irradiation position of the laser beam 720.
The user can obtain points by sending the image to the site 110. Since the user searches around where the laser beam is irradiated in the store 310, an element of treasure search is added, the user's interest is increased, and the number of visits can be increased.
Note that the irradiation destination of the laser beam 720 is not always irradiated at a fixed position, and it is preferable that the irradiation destination can be appropriately changed depending on the date and time.

Here, a procedure for displaying the virtual image 790 from the laser beam 720 will be described.
One method is to change the brightness of the laser light at a specific frequency, as shown in FIG. As shown in a brightness / time graph 740 for the laser light, the brightness is changed at a specific cycle, and the change cycle of the brightness of the laser light is measured by the camera 550 of the terminal 500. If it coincides with a predetermined cycle, a virtual image 790 is displayed at the position of the laser beam 720. Further, information associated with a predetermined period is used as information of the point information embedding unit 400.

  The other method is a method of measuring and specifying the hue (hue) and the saturation (color density) of the laser beam 720, as shown in FIG. 6B. The laser beam 720 is characterized by a constant hue and high saturation. As shown in the saturation / hue graph 760, if the irradiated light falls within a specific range, it is identified as a predetermined laser beam 720, and a virtual image 790 is displayed at the irradiation position of the laser beam 720. Further, information associated with a predetermined period is used as information of the point information embedding unit 400. If it does not enter the frame, nothing is done as the other light 780.

  The feature of the laser beam 720 directed to the camera 550 and the predetermined value are collated by image processing according to the program of the downloaded application 530, and video data is sent to the site 110 and image processing is performed on the site 110 side. A mode in which the result is sent to the terminal 500 is conceivable.

  The method of processing in the terminal 500 has an advantage that the response is quick and the user is not subjected to unnecessary stress such as waiting time. On the other hand, since the method of processing on the site 110 side can be analyzed by a large computer, highly accurate processing can be performed. Further, since the data to be collated is the latest, even if the version of the application 530 used by the user is old, image processing can be performed without any problem.

  Thus, by associating the information of the mark 410 and the point information embedding unit 400 with the laser light, the user's interest can be increased.

Another embodiment of the service point grant system 1 according to the present invention will be described with reference to FIGS. In addition, the part similar to Example 1 is abbreviate | omitted.
FIG. 2D is a schematic diagram illustrating a form of a mark generation information unit in which marks and point information are associated with each other. FIG. 6C is an explanatory diagram showing a method for specifying the mark generation information section.

Another method for the problem of the third embodiment will be described. As shown in FIG. 2 (d), an AR pattern 710 is attached to a poster 730 or the like in the store 310, and the user takes a picture or points the camera to take a picture. The poster 730 is displayed as it is on the display unit 580 of the terminal 500, and a virtual image 790 is displayed at the position where the AR pattern 710 is pasted.
The user can obtain points by sending the image to the site 110. Since the user searches around where the AR pattern is pasted in the store 310, a treasure hunting element is added, the user's interest is increased, and the number of visits can be increased.

  The AR pattern 710 is a pattern for specifying a position where AR (augmented reality) is displayed. The AR pattern is a simple and distinguishable graphic, and when the application 530 recognizes the AR pattern 710, a virtual image 790 is displayed at the position corresponding to the AR pattern 710.

As shown in FIG. 6C, different virtual images 790 can be displayed and different points can be given by associating different marks 410 with information in the AR patterns 710a and 710b.
The AR pattern 710a is associated with the mark 410a / smile 1 / Grio Inc./A company 1st store, and the AR pattern 710b is associated with mark 410b / smile 2 / Hayashinaga Choco / A company 2nd store, By sending to, you can get points.

  The matching between the AR pattern of the AR pattern 710 facing the camera 550 and a predetermined pattern is performed by image processing by the downloaded application 530, and the video data is sent to the site 110 and image processing is performed on the site 110 side. A mode in which the result is sent to the terminal 500 can be considered.

  The method of processing in the terminal 500 has an advantage that the response is quick and the user is not subjected to unnecessary stress such as waiting time. On the other hand, since the method of processing on the site 110 side can be analyzed by a large computer, highly accurate processing can be performed. Further, since the data to be collated is the latest, even if the version of the application 530 used by the user is old, image processing can be performed without any problem.

  As another method, the size of the AR pattern 710, the three-dimensional direction, and the degree of distortion are measured in the terminal 500, and the measurement result is sent to the site 110 side, and the site 110 side displays the corresponding three-dimensional video. It can also be sent to the terminal 500. Measurement of the size or the like of the AR pattern 710 is easy, but it is because a high processing capability is required to generate a video of a three-dimensional character corresponding thereto.

  Thus, by associating the information of the mark 410 and the point information embedding unit 400 with the AR pattern, the user's interest can be enhanced.

Another embodiment of the service point grant system 1 according to the present invention will be described with reference to FIG. In addition, the part similar to Example 1 is abbreviate | omitted.
FIG. 5 is an explanatory diagram showing a screen of the site of the service point grant system according to the present invention.
Although the number of accesses to the site 110 can be increased according to the first embodiment, it is preferable that there is a technique for increasing the user's interest after accessing the site 110.

  One method is a method in which an advertisement related to the screen of the site 110 is displayed. When the user accesses the site 110, the site screen 800 is displayed on the display unit 580 of the terminal 500. A message 810 is displayed on the screen to notify the user that a predetermined point has been granted. In the example of FIG. 5A, 5 points are given to Mr. A.

  At that time, by displaying the advertisement 820, the contents of the advertisement can be appealed to the user. The content of the advertisement 820 is preferably the content of the store 310 or the content of the product 600 according to the information in the point information embedding unit 400, and the user's interest is also increased. If it is the content of the store 310, the content of the campaign being conducted in the store 310, profit information, etc. can be considered, and if it is the content of the product 600, the features of the product 600, for example, healthy, cheap, purchaser 90% of the information may be information such as satisfaction.

Another method is a method of asking a user a question on the screen of the site 110. When the user accesses the site 110, the site screen 800 is displayed on the display unit 580 of the terminal 500.
At that time, a question screen 830 is displayed. The user earns different points depending on how to answer the question. For example, it asks about the campaign performed at store X last month, and if the user answers correctly, it thinks that he / she visits frequently and raises points.

  Creating such a mechanism is preferable because the user can look forward to accessing the site 110 without considering the access to the site 110 as a mere administrative procedure.

Another embodiment of the service point grant system 1 according to the present invention will be described with reference to FIG. In addition, the part similar to Example 1 is abbreviate | omitted.
FIG. 7 is an explanatory diagram showing an embodiment in the case where points are acquired remotely by a salesperson or the like.
According to the first embodiment, the number of visitors to the store 310 can be increased. However, there is a demand for a technique for acquiring users who cannot visit the store but are interested in the system.

  While the user is at home, the salesperson 920 of the store 310 can be used as an avatar (alternate) to check and shoot the product 600 in the store 310 and obtain points.

  Explain the procedure. The user notifies the store 310 of a point acquisition request by an avatar from the personal computer 910 at home via the Internet. In the store 310, the salesperson 920 is made to wear the camera-equipped headset 900 upon request.

  The image of the camera-equipped headset 900 is displayed on the user's personal computer 910, and the salesperson 920 moves within the store 310 in accordance with the user's instruction. When the user finds a product 600 that the user likes, the salesperson 920 is instructed to view the point information embedding unit 400 of the product 600.

  The user confirms that the point information embedding unit 400 of the product 600 is displayed on the personal computer 910 and saves the screen. The program of the personal computer 910 extracts information from the point information embedding unit 400 and transmits it to the site 110. The user can receive points from the site 110 and can earn points while staying at home.

  The avatar may be a robot or a camera installed in the store.

  By creating such a mechanism, the user can confirm the product 600 and obtain points without going to the store 310. As a store side, more users can be acquired.

Another embodiment of the service point grant system 1 according to the present invention will be described with reference to FIG. In addition, the part similar to Example 3, 4 is abbreviate | omitted.
FIG. 8 is an explanatory diagram showing an embodiment in which marks, patterns, etc. are displayed on a mobile unit with a display unit in the service point grant system according to the present invention. FIG. 8 (a) is a diagram with a display unit occupying most of the display unit 931. External view of moving body 930, (b) is an external view of moving body 930 with a display unit in which display unit 931 is arranged on the head in the form of a robot, and (c) is a movement with a display unit that occupies most of display unit 931. Sectional drawing which shows an example of the image | video projection method of the body 930, (d) is a schematic explanatory drawing which shows the example which uses the moving body 930 with a display part as an avatar.

  In the third and fourth embodiments, it has been explained that by attaching the point information embedding unit 400 that can acquire service points to the store 310 itself, the interest in the store 310 is increased and the number of visitors can be increased. Furthermore, a technique for increasing interest in the store 310 is proposed.

The moving body 930 with a display unit has a display unit 931 on the appearance. The robot is a self-propelled robot and travels freely in the store, and displays the point information embedding unit 400 on the display unit 931. As a structure, most of the moving body with display unit 930 is a display unit 931, and a mode for displaying the whole body of the character indicated by the mark (see FIG. 8A) or a mode for displaying only the face of the mark 410 ( FIG. 8B can be considered.
A user acquires points by photographing the point information embedding unit 400 displayed on the display unit 931 of the mobile unit 930 with a display unit that moves around the store 310.

  In the mode shown in FIG. 8A, since the whole body of the character indicated by the mark 410 is visible, the familiarity increases. By changing the image, you can change the type of mark, easily change to various characters, and change the clothes etc. for each season or event. Further, as the whole body video, a moving image in which the moving body with display unit 930 moves and walks or turns may be displayed. This is because the character appears to move, and the sense of familiarity increases.

The display unit 931 may be a front projector device, a rear projector device, or the like in addition to a thin display device such as a liquid crystal or an organic EL. Since the moving body with display unit 930 mainly displays a character, it is preferable that the upper part is rounded like a dome so that the head of the character looks round.
A configuration in which the upper portion of the display unit 931 is rounded by the rear projector device will be described with reference to FIG. FIG. 8C is a cross-sectional view of the moving body 930 with a display unit. The display unit 931 includes a projector 932 and a translucent screen 933. The projector 932 uses a short focus lens. Since the projection is from the lower side with respect to the translucent screen 933, the image is corrected in accordance with the display position. Since the upper part of the translucent screen 933 is rounded, the projected image is assumed to be corrected accordingly.

In the aspect of FIG. 8B, only the face portion of the appearance of the robot is the mark 410. The unique appearance of the robot is conspicuous in the store 310, and the user's interest can be increased because the face is the mark 410 for point acquisition.
Since the display is larger than the mark 410 attached to the product or the like, it is possible to strongly appeal to the user.

8A and 8B, only the mark 410 may be displayed as the point information embedding unit 400, or a pattern 420 such as a matrix type two-dimensional code may be fixedly attached to the corner. . Further, the type of the mark 410 or the like may be changed for each time.
In addition, by capturing the pattern 420 such as a matrix type two-dimensional code with the terminal 500, additional information such as a 3D image of a mark or a CM can also be viewed. Since the user can obtain more information, the point information embedding unit 400 is more actively photographed.

  In addition, the display-attached moving body 930 can also serve as a remote control avatar according to the sixth embodiment. A camera 934 is mounted on the moving body 930 with a display unit, and the inside of the store 310 can be moved by an instruction from a user at home or the like.

  About the mobile body 930 with a display part, the operation | movement as an avatar for remote control is demonstrated. The user obtains permission to use the mobile unit 930 with a display unit in the store 310. The user connects from the personal computer 910 to the mobile unit 930 with a display unit via the network. The user instructs the moving direction of the mobile unit 930 with the display unit while viewing the video of the camera 934 of the mobile unit 930 with the display unit on the personal computer 910. If there is a product of interest, the camera 934 captures the point information embedding unit 400 of the product 600 and photographs it. Accordingly, points can be obtained by connecting to the site 110 from the user's personal computer 910.

  Moreover, the mobile body 930 with a display unit can be linked to a sales support system. For example, the user's willingness to purchase can be improved by displaying merchandise, store advertisements and information as needed during patrol of the store 310.

  Thus, the user's interest in the store can be increased by using the mobile unit 930 with a display unit. Moreover, since the mobile body 930 with a display part can be used also as an avatar, it is further suitable.

  The service point grant system according to the present invention increases the frequency of use of the point grant system via the Internet by making the symbols attached to products etc. easy to get familiar with. We understand that the possibility is great.

1 Service point grant system 100 Service point management unit 110 Site 120 Server 200 Manufacturer 300 Sales company 310 Store 400 Point information embedding unit 410 Mark 420 Pattern 500 Terminal 510 CPU
520 ROM
530 Application 540 RAM
550 Camera 560 Communication unit 570 Operation unit 580 Display unit 600 Product 700 Mark generation information unit 710 AR pattern 720 Laser light 730 Poster 740 Brightness time graph 750 Laser light characteristic 760 Saturation hue graph 770 Laser light color characteristic 780 Other Color characteristics 790 Virtual image 800 Site screen 810 Message 820 Advertisement 830 Question screen 900 Headset with camera 910 PC 920 Salesperson
930 Mobile unit 931 with display unit Display unit 932 Projector 934 Camera

Claims (12)

A management unit for managing user service points;
A server for storing point information relating to the service point;
A site on the Internet for exchanging the point information;
A point information embedding unit that is either a mark embedded with the point information, or a pattern and mark embedded with the point information, or a mark generation information unit that associates the point with the point information;
An application in a mobile device that can shoot,
A service point characterized in that the point information embedding unit attached to any of a product, a store, and a mobile unit with a display unit is photographed by using the application, the site is accessed, and the service point is acquired. Grant system.   The service point granting system according to claim 1, wherein the mark is any one of a creature, a person, and a personified figure. The point information embedding unit is attached to any of a product, a store, and a mobile unit with a display unit,
The point information embedded in the point information embedding unit includes at least one of a URL, a product, a store, and a mark type of the site,
The service point granting system according to claim 1 or 2, wherein the application sends user information and the point information to the site.   4. The service according to claim 1, wherein, when the site receives information on the product or the store as the point information, the site transmits advertisement information corresponding to the information to the application. 5. Point grant system.   The service point granting system according to any one of claims 1 to 4, wherein the server has information relating at least two of user information, merchandise, store, date and time, and shooting location.   6. The service point granting system according to claim 1, wherein the mark in which the point information is embedded specifies the point information by collating with a predetermined reference pattern.   7. The service point granting system according to claim 1, wherein the pattern in which the point information is embedded is a matrix type two-dimensional code or a barcode.   The mark generation information unit is position information of a shooting location, specific light characteristics, or an AR pattern, and specifies the mark and point information by collating those data with predetermined data. The service point grant system according to any one of claims 1 to 7, wherein   9. The service point granting system according to claim 1, wherein when the point information embedding unit is photographed for the first time, user registration is performed at a site.   10. The service point granting system according to claim 1, wherein a question is asked to the user at the site, and the point grant amount is changed in accordance with the answer.   The service point granting system according to any one of claims 1 to 10, wherein a point grant amount is changed in accordance with the content of the transmitted point information at the site. Attach a camera to a store, salesperson, robot, or mobile unit with display,
The service point granting system according to any one of claims 1 to 11, wherein a camera is operated from a terminal via a network to photograph the point information embedding unit.