JP2017184245A - Information processing device, information processing method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To exert a higher advertising effect.SOLUTION: A display device freely communicates with a portable terminal having position information. The display device includes a short-range communication part for performing short-range communication with the portable terminal, and a control part for determining gift information on the basis of information acquired from the portable terminal through the short-range communication part. The control part determines a content of the gift information on the basis of a distance between a main stay area of the portable terminal specified from the position information of the portable terminal and the display device.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a display device and a display system, and more particularly to a display device and a display system capable of communicating with a mobile terminal.

Conventionally, in a display device such as a digital signage device, the content of an advertisement image can be easily changed, so that an excellent advertising effect can be achieved in that the latest information can always be provided to a viewer (for example, Patent Documents). 1).
In recent years, a technology has also been developed in which a premium (for example, a coupon ticket) related to the advertisement content being displayed is transferred from the display device to the portable terminal by communicating the portable terminal owned by the user with the display device. .

JP2012-128210A

By the way, it is desired to further improve the advertising effect even in the premium issue type display device.
Then, the subject of this invention is providing the display apparatus and display system which can exhibit a higher advertising effect.

In order to solve the above problems, according to one aspect of the present invention,
In a display device that can communicate with a mobile terminal having position information,
A communication unit for communicating with the mobile terminal;
A control unit that determines premium information based on information from the portable terminal acquired via the communication unit;
The display unit is characterized in that the control unit determines the content of the premium information based on a distance between the main stay area of the mobile terminal specified from the position information of the mobile terminal and the display device. The

  According to the present invention, a higher advertising effect can be exhibited.

It is a block diagram which shows schematic structure of the display system which concerns on this embodiment. It is a block diagram which shows the main control structure of the digital signage apparatus which concerns on this embodiment. It is a front view which shows schematic structure of the screen part which concerns on this embodiment. It is explanatory drawing shown about the example of a change of the prize information based on the distance of the main stay area of the portable terminal which concerns on this embodiment, and a digital signage apparatus. It is a block diagram which shows the main control structure of the portable terminal which concerns on this embodiment. It is a flowchart which shows the flow of the home base station judgment process which concerns on this embodiment. It is a flowchart which shows the flow of the hit determination processing which concerns on this embodiment. It is a flowchart which shows the flow of the prize information determination process which concerns on this embodiment.

  The best mode for carrying out the present invention will be described below with reference to the drawings. However, although various technically preferable limitations for implementing the present invention are given to the embodiments described below, the scope of the invention is not limited to the following embodiments and illustrated examples.

  FIG. 1 is a block diagram showing a schematic configuration of a display system according to the present embodiment. The display system 1 includes a digital signage device 2 as a display device according to the present invention, a server 3 that can communicate with the digital signage device 2 via a network N, and a digital signage device using a short-range wireless communication technology such as NFC. 2 is provided with a portable terminal 4 that can communicate freely.

  FIG. 2 is a block diagram showing a main control configuration of the digital signage apparatus 2. The digital signage device 2 includes a projection unit 21 that emits image light of a person image, and a human-type screen unit 22 that receives the image light emitted from the projection unit 21 at the back and projects it onto the front.

  The projection unit 21 is connected to the control unit 23 that controls each unit based on content data including images and sounds, and is connected to the control unit 23. The projection unit 21 converts the video data output from the control unit 23 into video light and converts it into a screen unit. A projector 24 that irradiates toward the projector 22, a storage unit 25 that stores each content data, and a communication unit 26 that communicates with the server 3 via the network N are provided.

Next, the screen unit 22 will be described.
FIG. 3 is a front view illustrating a schematic configuration of the screen unit 22. As shown in FIG. 3, the screen unit 22 includes a display unit 27 on which the upper body of a person is displayed and a pedestal 28 that supports the display unit 27.
The outer shape of the display unit 27 is formed in a shape imitating the upper body of a person. The display unit 27 is formed by a single translucent plate 29 such as an acrylic plate that is substantially orthogonal to the image light irradiation direction. A film screen for rear projection is laminated on the back surface of the translucent plate 29, and a film-like Fresnel lens is laminated on the back surface of the film screen. An imaging unit 30 such as a camera is provided at a portion of the display unit 27 corresponding to the eyes of the person. The imaging unit 30 captures an image of a space facing the display unit 27 in real time.
The pedestal 28 has a reader / writer unit (near field communication unit) 31 for performing near field communication with the portable terminal 4 and reading / writing information from / to the portable terminal 4, a button type operation unit 32, and an audio output such as a speaker. A unit 33 and a voice input unit 34 such as a microphone are provided.
The reader / writer unit 31, the operation unit 32, the audio output unit 33, the audio input unit 34, and the imaging unit 30 are connected to the control unit 23 as shown in FIG.

  The storage unit 25 stores premium information in addition to each content data. The prize information is information related to a lottery executed when the digital signage device 2 and the portable terminal 4 communicate with each other, and includes a winning probability of the lottery, contents of prizes provided at the time of winning.

This premium information is determined based on the distance between the main stay area of the mobile terminal 4 and the digital signage device 2.
FIG. 4 is an explanatory diagram illustrating an example of changing premium information based on the distance between the main stay area of the mobile terminal 4 and the digital signage device 2.
It is considered that the user of the portable terminal 4 is staying at home at midnight in most cases other than the night worker. Moreover, even if it is a night worker, it is assumed that he / she stays at home in a predetermined time zone. That is, it is common that any user who is different in time zone stays at home in a specific time zone of the day. Here, if the home base station to which the mobile terminal 4 is connected can be specified among the many base stations 50 when staying at home, the main stay area of the mobile terminal 4 can be specified.

In the present embodiment, the contents of the premium information are changed based on the distance between the main stay area of the mobile terminal 4 and the digital signage device 2.
For example, the reference value P is a point away from the digital signage device 2 by a predetermined distance. A section that is closer than the reference value P is a short distance section R1, and a section that is farther than the reference value P is a long distance section R2. Although the present embodiment will be described with two sections, the present invention is not limited to this, and the sections may be divided for each predetermined distance.
When the main stay area is the short distance section R1, a premium is selected from the product group A. In this case, the winning probability is set to be lower as it is closer to the digital signage device 2 and higher as it is farther away. Since the short-distance product group A is a product group for short-distance residents, it has a product configuration that can be expected to increase the repeat rate. Specifically, coupons that can be used from next week but have a short expiration date.
On the other hand, when the main stay area is the long-distance section R2, a premium is selected from the product group B. Even in this case, the winning probability is set to be lower as it is closer to the digital signage device 2 and higher as it is farther away. Since the long-distance product group B is a product group for long-distance residents, it has a product configuration that can be expected to increase the satisfaction on the spot. Specifically, it is a coupon ticket that can be returned on the spot and the discount rate is higher than that of the product group A.

Although there are a large number of base stations 50 in each of the sections R1 and R2, for convenience, FIG. 4 shows the first base station 51 on the near side and the second base station 52 on the far side in the short distance section R1. The third base station 53 is shown on the near side in the long distance section R2, and the fourth base station 54 is shown on the far side.
For example, when the communication area of the first base station 51 is a main stay area, a premium is selected from the product group A, and the winning probability is relatively low. When the communication area of the second base station 52 is a main stay area, a premium is selected from the product group A, and the winning probability is relatively high.
When the communication area of the third base station 53 is the main stay area, a prize is selected from the product group B, and the winning probability is relatively low. When the communication area of the fourth base station 54 is a main stay area, a premium is selected from the product group B, and the winning probability is relatively high.

When the portable terminal 4 is held over the reader / writer unit 31, the control unit 23 reads information stored in the portable terminal 4 through the reader / writer unit 31 at the time of reading. On the other hand, at the time of writing, the control unit 23 stores the write information in the portable terminal 4 via the reader / writer unit 31.
When there is identification information indicating the home base station in the information input from the portable terminal 4 via the reader / writer unit 31, the control unit 23 covers an area (main stay area) covered by the home base station from the identification information. ) And the content of the premium information is determined based on the distance between the main stay area and the digital signage device 2. Specifically, the control unit 23 selects an optimum one from the list of premium information in the storage unit 25 based on the distance between the main stay area and the digital signage device 2, and determines the content of the premium information. Then, the control unit 23 causes the reader / writer unit 31 to output the determined prize information to the portable terminal 4.

Further, the control unit 23 reads content data related to the operation content from the storage unit 25 based on the operation signal from the operation unit 32, and controls the projector 24 and the audio output unit 33.
The control unit 23 analyzes the image obtained from the imaging unit 30 and the sound obtained from the sound input unit 34, reads out content data related to the analysis content from the storage unit 25, and outputs the projector 24 and the sound output unit. 33 is controlled.
The control unit 23 controls the communication unit 26 to communicate with the server 3 according to information from the portable terminal 4 or an operation signal from the operation unit 32. Information obtained by communication is stored in the storage unit 25.

FIG. 5 is a block diagram showing a main control configuration of the mobile terminal 4.
The mobile terminal 4 is a mobile device such as a mobile phone, a smartphone, or a tablet terminal. As shown in FIG. 5, for example, the mobile terminal 4 includes a display unit 41, an operation unit 42, a communication unit 43, a short-range communication unit 44, a storage unit 45, and a control unit 46 that controls them. It has been.
The display unit 41 is composed of, for example, a liquid crystal panel or an organic EL panel.
The operation unit 42 is, for example, a touch panel or an operation key.
The communication unit 43 performs communication according to standards such as 3G, LTE, and Wi-Fi.
The short-range communication unit 44 communicates with the reader / writer unit 31 of the digital signage device 2 by a short-range wireless communication technology such as NFC.
The storage unit 45 stores an application for communicating with the digital signage device 2. An application for performing communication with the digital signage device 2 includes a coupon acquisition application. In addition, the storage unit 45 stores identification information (for example, a base station ID number) of base stations in various places to which the communication unit 43 is connected.
When the short-range communication unit 44 approaches the reader / writer unit 31 of the digital signage device 2 after the coupon acquisition application is started by the user, the control unit 46 passes the digital signage device 2 via the short-range communication unit 44 and the reader / writer unit 31. And send and receive information.

Next, the operation of this embodiment will be described.
First, the home base station determination process executed by the mobile terminal 4 will be described. FIG. 6 is a flowchart showing the flow of the home base station determination process. In addition, if the control part 46 of the portable terminal 4 runs a coupon acquisition application, after that, it will continue performing a home base station determination process in background.

  In step S1, the control unit 46 determines whether the current communication type of the communication unit 43 that can be communicated is 3G and / or LTE, or Wi-Fi. If the communication type is 3G and / or LTE, The process proceeds to step S2, and if it is Wi-Fi, the process proceeds to step S4.

In step S2, the control unit 46 acquires the identification information of the currently connected base station 50, and proceeds to step S3.
In step S3, the control unit 46 determines whether or not the current time is within a predetermined time zone. If the current time is within the predetermined time zone, the control unit 46 proceeds to step S6. If not, the control unit 46 proceeds to step S1. Transition.
Here, the predetermined time is a time zone in which the user of the mobile terminal 4 is likely to stay at home, and can be arbitrarily set for each user.

In step S4, the control unit 46 determines whether or not the current time is within a predetermined time zone. If the current time is within the predetermined time zone, the control unit 46 proceeds to step S5. If not, the control unit 46 proceeds to step S1. Transition.
In step S5, the control unit 46 acquires the identification information of the base station 50 connected immediately before the Wi-Fi connection, and proceeds to step S6.

In step S6, the control unit 46 determines whether or not the total number of connections has been updated within the same predetermined time period. If so, the process proceeds to step S1. If not, the control unit 46 proceeds to step S7. Migrate to
In step S7, the control unit 46 updates the base station 50 corresponding to the acquired identification information by increasing the total number of connections by one.
In step S8, the control unit 46 sets the base station 50 having the largest total number of connections as the home base station, and proceeds to step S1.

  Since this home base station determination process increases the total number of connections of the base station 50 by 1 only once a day, the home base station is updated once if a predetermined time period comes once a day. Become.

Next, the hit determination process executed by the digital signage apparatus 2 will be described. FIG. 7 is a flowchart showing the flow of the hit determination process.
In step S <b> 21, when the portable terminal 4 is held over the reader / writer unit 31, the control unit 23 of the digital signage device 2 controls the reader / writer unit 31 to perform short-range communication with the portable terminal 4.

In step S22, the control unit 23 determines whether or not the acquisition of the identification information of the home base station registered in the portable terminal 4 has been completed by the short-range communication in step S21. The process proceeds to S23, and if not completed, the process proceeds to step S25.
In step S23, the control unit 23 acquires the position information of the home base station from the acquired identification information. At this time, the server is connected to the server via the network, and the location information of the home base station is acquired from the server 3 based on the identification information. Note that if the location information of each base station 50 is stored in the storage unit 25, it is also possible to acquire the location information of the home base station from the storage unit 25.

In step S24, the control unit 23 determines whether or not the acquisition of the position information of the home base station has been completed. If completed, the process proceeds to step S26, and if not completed, the process proceeds to step S25. .
In step S25, the control unit 23 controls the projector 24 to execute a non-acquisition notification display indicating that home base station identification information and position information cannot be acquired, and the process proceeds to step S21. Thereby, near field communication with the portable terminal 4 is promoted.

In step S26, the control unit 23 executes a premium information determination process.
FIG. 8 is a flowchart showing the flow of the prize information determination process.
In step S261, the control unit 23 calculates the distance between the two based on the position information of the home base station and the position information of the digital signage device 2.
In step S262, when the calculated distance is shorter than the reference value P, the control unit 23 shifts the main stay area of the user of the mobile terminal 4 to the short distance section R1 and proceeds to step S263. On the other hand, when the calculated distance is farther than the reference value P, the control unit 23 sets the main stay area of the user of the mobile terminal 4 as the long-distance section R2, and proceeds to step S264.

In step S263, the control unit 23 selects the content of the premium information from the commodity group A for the short distance section R1, and proceeds to step S265.
In step S264, the control unit 23 selects the content of the premium information from the commodity group B for the long distance section R2, and the process proceeds to step S265.
In step S265, the control unit 23 determines the winning probability by specifying the position of the main stay area of the user of the mobile terminal 4 in each of the sections R1 and R2. Specifically, in the case of the section R1, the position with the position information of the home base station is specified based on the position information of the digital signage device 2, and the position in the section is determined. In the case of the section R2, the reference value P is used as a reference. The position with the position information of the home base station is specified. Thereby, the position in the section can be specified. For example, the winning probability may increase linearly with respect to a position in the section with respect to a certain value, or may be non-linear, or a predetermined value is a value that is in a value corresponding to the position in the section. You can also hit something that you hang. The control unit 23 sets the winning probability as a part of the contents of the prize information, and after completing the prize information determination process, proceeds to step S27.

As shown in FIG. 7, in step S27, the control unit 23 executes a lottery by generating a random number and comparing it with the winning rate in the prize information. That is, the control unit 23 is a lottery unit according to the present invention.
In step S28, the control unit 23 controls the projector 24 to display the lottery result.
In step S29, if the result of the lottery is lost, the control unit 23 ends as it is, and if it is a win, the control unit 23 proceeds to step S30.

In step S30, the control unit 23 controls the projector 24 to execute a near field communication request display.
In step S31, the control unit 23 determines whether or not the reader / writer unit 31 and the portable terminal 4 can communicate with each other. If the communication is possible, the control unit 23 proceeds to step S32. The process proceeds to step S30 and waits until the portable terminal 4 is held over the reader / writer unit 31.
In step S <b> 32, the control unit 23 outputs the premium information selected in step S <b> 263 or step S <b> 264 to the portable terminal 4 via the reader / writer unit 31. Thereby, a free gift is provided to the user. That is, the control unit 23 is a communication control unit according to the present invention.

  As described above, according to the present embodiment, the content of the premium information is determined based on the distance between the main stay area of the mobile terminal 4 specified from the position information of the mobile terminal 4 and the digital signage device 2. According to the sense of distance between the main stay area of the user of the portable terminal 4 and the digital signage device 2, it is possible to provide a premium with a high sales promotion effect. Therefore, a higher advertising effect can be exhibited.

  Also, since the prize information determined by the digital signage device 2 is output from the reader / writer unit 31 to the portable terminal 4, the prize can be directly displayed on the portable terminal 4 owned by the user without being output to another medium such as paper. Can be provided.

Note that the present invention is not limited to the above embodiment, and can be modified as appropriate.
For example, in the above-described embodiment, the projection type digital signage device 2 has been described as an example of the display device. However, a digital signage device using a liquid crystal panel or an organic EL panel can be applied as the display device.

  In this embodiment, in order to communicate with the digital signage device 2, a dedicated application is executed. However, in addition to this, an Internet browser installed in the portable terminal 4 can be used on the network. It is also possible to communicate with the digital signage device 2 by executing an application.

In addition to the method of determining the home base station based on the total number of connections as described above, if a base station connection list can be acquired, the connection list can be obtained most frequently per day or per predetermined time period. A base station with a large number of connections can be set as a home base station.
In the above embodiment, the case where the location information is created based on the base station to which the mobile terminal 4 is connected has been described as an example. However, if the mobile terminal 4 has a GPS function, the GPS It is also possible to use the measurement result obtained by as position information. If the user's home address can be registered in the mobile terminal 4, the home address can also be used as position information.
In addition, when the location information is created based on the base station 50 to which the mobile terminal 4 is connected as in the present embodiment, the main stay area is specified without making the user aware of the personal information being used. It is possible.

  Moreover, although the case where the hit determination determination process is executed by the digital signage device 2 is illustrated in the above embodiment, the hit determination determination process can also be executed by the server 3. In this case, when information from the mobile terminal 4 acquired by the digital signage device 2 via the reader / writer unit 31 is input from the communication unit 26, the server 3 determines the main stay area identified from the location information of the mobile terminal 4 Is determined based on the distance between the digital signage device 2 and the digital signage device 2, and the determined premium information is output to the digital signage device 2.

Although several embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments, but includes the scope of the invention described in the claims and equivalents thereof.
The invention described in the scope of claims attached to the application of this application will be added below. The item numbers of the claims described in the appendix are as set forth in the claims attached to the application of this application.

[Appendix]
<Claim 1>
In a display device that can communicate with a mobile terminal having position information,
A communication unit for communicating with the mobile terminal;
A control unit that determines premium information based on information from the portable terminal acquired via the communication unit;
The display device, wherein the control unit determines the content of the premium information based on a distance between the main stay area of the mobile terminal specified from the position information of the mobile terminal and the display device.
<Claim 2>
The display device according to claim 1,
The control unit causes the determined premium information to be output from the communication unit to the portable terminal.
<Claim 3>
The display device according to claim 1 or 2,
The display device, wherein the position information is created based on a base station to which the mobile terminal is connected.
<Claim 4>
In the display device according to any one of claims 1 to 3,
The said control part specifies whether the said main stay area is located in the area for every predetermined distance, and determines the content of the said prize information according to the specified area.
<Claim 5>
The display device according to claim 4, wherein
The display device, wherein the control unit changes a winning probability of the premium information based on a position of the main stay area in the specified section.
<Claim 6>
In the display device according to any one of claims 1 to 5,
The display device, wherein the communication unit is a short-range communication unit that communicates with the mobile terminal by short-range communication.
<Claim 7>
In the display device according to any one of claims 1 to 6,
Lottery means for determining whether or not to win based on the prize information;
A display device comprising: a communication control unit configured to transmit the premium information to the portable terminal by the communication unit when it is determined that the lottery means has been won.
<Claim 8>
In the display device according to any one of claims 1 to 7,
A projection unit that emits image light;
A display device comprising: a human-type screen unit that receives image light emitted from the projection unit on the back surface and projects the image light on the front surface.
<Claim 9>
A display device capable of communicating with a portable terminal having position information;
A server connected to the display device via a network;
The display device
A near field communication unit for performing near field communication with the mobile terminal;
A communication unit for communicating with the server,
The server
When information from the mobile terminal acquired by the display device via the short-range communication unit is input from the communication unit, the main stay area of the mobile terminal identified from the location information of the mobile terminal and the display A display system characterized in that the content of premium information is determined based on a distance to the device, and the determined premium information is output to the display device.

1 Display System 2 Digital Signage Device (Display Device)
3 server 4 mobile terminal 21 projection unit 22 screen unit 23 control unit (lottery means, communication control means)
24 projector 25 storage unit 26 communication unit 27 display unit 28 pedestal 29 translucent plate 30 imaging unit 31 reader / writer unit (short-range communication unit)
32 operation unit 33 audio output unit 34 audio input unit 50 base station N network

The present invention relates to an information processing apparatus, an information processing method, and a program .

By the way, it is desired to enhance the output effect of information even in a display device that can provide various types of information .
Accordingly, an object of the present invention is to be able to exert a higher information output effect.

The first aspect of the present invention provides an acquisition unit that acquires home position information in which the user mainly stays as a home through short-range communication with the mobile terminal of the user, and the current state of the user at the time of short-range communication with the mobile terminal. Discriminating means for discriminating whether or not the user is a user who uses the vicinity of the current position as a home based on reference position information indicating the vicinity of the position and the home position information of the user acquired by the acquiring means; based on the determination result by the determination means, and output control means for controlling the output information to be provided to the user, it characterized by comprising a.

According to the present invention, a higher information output effect can be exhibited.

Claims (9)

In a display device that can communicate with a mobile terminal having position information,
A communication unit for communicating with the mobile terminal;
A control unit that determines premium information based on information from the portable terminal acquired via the communication unit;
The display device, wherein the control unit determines the content of the premium information based on a distance between the main stay area of the mobile terminal specified from the position information of the mobile terminal and the display device. The display device according to claim 1,
The control unit causes the determined premium information to be output from the communication unit to the portable terminal. The display device according to claim 1 or 2,
The display device, wherein the position information is created based on a base station to which the mobile terminal is connected. In the display device according to any one of claims 1 to 3,
The said control part specifies whether the said main stay area is located in the area for every predetermined distance, and determines the content of the said prize information according to the specified area. The display device according to claim 4, wherein
The display device, wherein the control unit changes a winning probability of the premium information based on a position of the main stay area in the specified section. In the display device according to any one of claims 1 to 5,
The display device, wherein the communication unit is a short-range communication unit that communicates with the mobile terminal by short-range communication. In the display device according to any one of claims 1 to 6,
Lottery means for determining whether or not to win based on the prize information;
A display device comprising: a communication control unit configured to transmit the premium information to the portable terminal by the communication unit when it is determined that the lottery means has been won. In the display device according to any one of claims 1 to 7,
A projection unit that emits image light;
A display device comprising: a human-type screen unit that receives image light emitted from the projection unit on the back surface and projects the image light on the front surface. A display device capable of communicating with a portable terminal having position information;
A server connected to the display device via a network;
The display device
A near field communication unit for performing near field communication with the mobile terminal;
A communication unit for communicating with the server,
The server
When information from the mobile terminal acquired by the display device via the short-range communication unit is input from the communication unit, the main stay area of the mobile terminal identified from the location information of the mobile terminal and the display A display system characterized in that the content of premium information is determined based on a distance to the device, and the determined premium information is output to the display device.

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